International Education and Training Strategy to Advance Queensland 2016-2026 - Draft
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Draft International Education and Training Strategy to Advance Queensland 2016-2026
Copyright: © The State of Queensland June 2016. Copyright protects this material. Enquiries should be addressed to copyright@treasury.qld.gov.au Disclaimer: The information presented in this booklet is distributed by the Queensland Government as an information source only. The State of Queensland makes no statements, representations, or warranties about the accuracy or completeness of, and you should not rely on, any information contained in this publication. The Queensland Government disclaims all responsibility and all liability (including without limitation, liability in negligence) for all expenses, losses, damages and costs you might incur as a result of the information being inaccurate or incomplete in any way, and for any reason. Any reference to any specific organisation, product or service does not constitute or imply its endorsement or recommendation by the State of Queensland. 2 | International Education & Training
Foreword
Queensland should be a destination of choice for international Our aspiration for Queensland is to continue to grow the industry
students: we have world class education and training and achieve a national international education and training
institutions; an outstanding lifestyle and unique tourism enrolment market share of 20 per cent by 2026 – four per cent
experiences. higher than estimated for that year in a ‘business as usual’
scenario.
And with growing global demand for education and training
services, we need to ensure we entice more international This is why the Draft International Education and Training
students to choose Queensland – which will mean more local Strategy to Advance Queensland 2016-2026 sets out the clear
jobs, economic growth and better cultural ties in a globalised directions needed to achieve our objectives. The Queensland
economy. Government recognises that if we act now, guided by a well-
coordinated, cohesive and holistic strategy, we can shore up our The Honourable Jackie Trad MP
Global competition for students is intensifying. Other leading position as a first choice international education and training Deputy Premier
and emerging education systems are lifting their game and provider and create a sustainable future for the industry in Minister for Infrastructure, Local Government
taking some of our market share. So we must respond in kind Queensland. and Planning and Minister for Trade and
and take our international education and training industry to new Investment
levels of excellence. This strategy focuses on four core areas —international
promotion, student experience, regional differentiation and With the support of:
The world’s rapidly expanding middle classes, particularly industry connectivity. In combination, these core areas provide
in Asia, have high aspirations for their children – aspirations a platform for growth in international education and training, as
that invariably include a world-class education. Beyond well as in related service sectors, including tourism.
Queensland’s world-class education and learning institutions
we have much, much more to offer international students. This approach also supports the state’s broader trade and
Queensland boasts an enviable lifestyle with some of the world’s investment strategies and the Queensland Government’s
best natural attractions on our doorstep and in addition we are Advance Queensland plan, which aims to create the knowledge-
easily accessible, affordable, and provide a safe place to live and based jobs of the future. Welcoming more international students
learn in a cosmopolitan multicultural society. adds directly to Queensland’s economy and supports the growth
of our knowledge-based economy and jobs of the future and with
Taken together, this list of educational, cultural and natural 34 per cent of international students living outside of Brisbane
advantages can help Queensland retain its position as a these benefits also flow to regional Queensland.
first choice destination for students but that requires close
collaboration and a clearly-stated and shared approach by The strategy has been backed by expert research and analysis
government and industry. from Deloitte Access Economics and enriched with input from
leaders from the state’s education and training industries and The Honourable The Honourable
In recent years, the growth of international education and key government entities. Kate Jones MP Yvette D’Ath MP
training enrolments in Queensland’s institutions has fallen Minister for Education Attorney-General and
behind the national average, and behind our international The Queensland Government is committed to growing and Minister for Tourism Minister for Justice and
competitors. Our educational institutes have been proactive in international education and training in Queensland and and Major Events Minister for Training
expanding their international outreach but have suffered from welcomes feedback on our strategy. We know that the success and Skills
the lack of a coordinated strategy. The Palaszczuk Government is of this strategy will depend on every stakeholder, every industry
determined to rectify this. Queensland will work with the industry sector and government continuing to work together to embrace
in developing an international education and training strategy an ambitious and uniquely Queensland approach to growing and
that will accelerate growth in the sector. improving international education and training in our State.
International Education & Training | 3
Contents
Draft strategy at a glance 5 Potential for regions 15
International education and training 7 Quality to boost the yield 16
Offshore potential 16
Current status 8
Synergistic opportunities 17
Industry sectors and student enrolments 8
Value - export revenue and almost 20,000 The draft strategy 19
jobs for Queensland 9 Vision
Sustainability 10 Goal
Important industry for Queensland regions 11 Strategic imperatives
Source markets 11 Promoting Queensland
Offshore delivery of education and internationally 20
training programs 12
Potential initiatives 23
Growth rate challenge for Queensland 12
Enhancing the student experience 24
Projected growth - ‘business as usual’ 12
Potential initiatives 27
Enrolments 13
Strengthening our regions 29
Growth rate and value - export revenue and jobs 13
Potential initiatives 30
Market share 13
Future source markets 13
Connecting the international
education and training industry 32
Our aspirations for the industry 15 Proposed governance framework 33
Increasing the market share to 20 per cent 15
Potential initiatives 34
Consistent growth 15
Consultation 35
Increased enrolments growth and value 15
4 | International Education & Training
Draft strategy at a glance STRATEGIC IMPERATIVES POTENTIAL INITIATIVES
Profiling and Student Business
branding attraction development
PROMOTING QUEENSLAND INTERNATIONALLY
VISION Attract the best and brightest students from the Major events Marketing Export
innovation
most diverse range of markets across all sectors sponsorship campaigns grants
both onshore and offshore.
‘Friends of Best & brightest
Advertising Queensland’ - Advance
A strong and sustainable Queensland
alumni program fellowships
international education and
ENHANCING THE STUDENT EXPERIENCE
training industry that facilitates
global engagement, produces Improve student satisfaction on the quality of Commencement Living in Queensland
lifelong ambassadors for their experience both inside and outside of the Pre-departure Affordable
State-wide
Queensland, and becomes a key classroom. information
‘Student Hubs’
and quality
sessions accommodation
catalyst for growing Queensland's
knowledge economy. State-wide
STRENGTHENING OUR REGIONS Employment International
international
opportunities student design
Increase the contribution of international student welcome
program challenge
education and training to regional economies program
and ensure that Queensland offers the most
GOAL diverse, comprehensive and unique offerings to The ‘Queensland difference’
Harness Queensland’s international students. Regional Support for Access,
implementation regional study affordability
comparative advantages to plans organisations and pathways
reposition Queensland as CONNECTING THE INTERNATIONAL
a leading destination for EDUCATION AND TRAINING INDUSTRY Leadership, coordination and advocacy
international education and Improve leadership, coordination and advocacy
and develop a Queensland perspective on Central implementation
training in the Asia-Pacific Ministerial Champion
and coordination
region – aspiring to 20 per cent industry issues and opportunities.
Recognition of sector
of the national market share Advisory Group and international
by 2026. student excellence
UNDERPINNING STRENGTHS
World class Higher education An advanced A demonstrated Unique regional Excellent A safe and Queensland A well-established
education and and research economy with Government diversity accessibility relaxed lifestyle boasts unrivalled multicultural
training bodies performing world-class commitment with half the and direct in a clean, natural community,
providers well in global infrastructure to innovation population and international green and warm attractions with a wide variety
delivering quality rankings, with attracting global and knowledge one-third of airport links environment. including the of ethnic and faith
teaching across a particular areas players ranging from industries international to major regional Great Barrier Reef, organisations
diverse range of of expertise in aviation and defence, led by the students living centres. A Queensland’s contributing to
subjects. aviation and food and agriculture, Advance outside the diverse mix of famous beaches cuisines, sport and
defence, agriculture information and Queensland capital. international and many of social life.
technology, mining, communication program. and Australian Australia’s world
engineering, technology, financial students. heritage-listed
tropical science services, tourism and sites.
and tropical health. mining.
International Education & Training | 5
In 2015:
103,251
international student
enrolments
in Queensland
$2.9 billion
in export revenue
19,470
jobs
6 International Education & Training
International education and training
A critically important industry for Queensland
A strong international education and training defence, agriculture, technology, mining,
industry drives innovation, builds a stronger engineering, tropical science and tropical health.
economy and creates more jobs. These are some
• An advanced economy with world-class
of the immediate and most obvious economic Enhancing
infrastructure attracting global businesses.
benefits provided by the industry, but there are
many other significant benefits that may not be as • Government commitment to innovation, Queensland’s
technology and knowledge industries, led by the
immediately obvious. The industry also enhances
Advance Queensland program.
global standing
Queensland’s global standing and enriches our
community, facilitates international diplomacy, • Unique regional diversity, with half the
and enriching our
creates global business networks and enhances population and one-third of international community
research partnerships. Our international alumni students living outside the capital _ Queensland
are spread across the world, taking with them is the only state in Australia where a non-capital
our reputation for education and training and city, the Gold Coast, is listed among the best
a respect for Queensland’s culture and values. student cities in the world.
Queenslanders also benefit from a greater global International
• Excellent accessibility, with direct international
outlook and improved understanding of many
airport links to major regional centres, including
alumni in over
cultures through engagement with international
students. Cairns and the Gold Coast as well as Brisbane, 160
unlike other Australian states and territories.
countries around
Queensland’s advantage • Greater diversity in the international student
the world
nationality mix relative to other Australian
Queensland has significant capability in delivering
jurisdictions.
quality education and training outcomes. It is
geographically close to key growth markets and • The most affordable lifestyle on Australia’s
offers a unique and affordable lifestyle that eastern seaboard, with tuition fees,
attracts students and their families. accommodation and public transport generally
cheaper in Brisbane than Sydney and Queenslanders benefit
Queensland’s international education and training Melbourne and cheaper again in our regions. from a greater
industry is both world class and unique. Among its • Home to the nation’s highest profile natural
distinguishing factors are: attractions, including the Great Barrier Reef and
global outlook
• World class education and training providers many world heritage-listed sites.
delivering quality teaching across a diverse • A well-established multicultural community
range of subjects. with a wide variety of ethnic and faith
• Higher education and research bodies organisations contributing to cuisines, sport
performing well in global rankings, with and social life. These communities are a
particular areas of expertise in aviation and drawcard for international students.
International Education & Training | 7
Current status
Industry sectors and student enrolments
The international education and training industry encompasses higher education, vocational education
and training (VET), schools and English language intensive courses for overseas students (ELICOS).
During their educational experience, the majority of international students undertake study in more than
one educational sector.
In 2015 there were 62,300 international student visa commencements in Queensland, leading to 103,251
enrolments in total, representing 16 per cent of the Australian total. These are big numbers in the context
of overall education in Queensland and in the context of the Queensland economy as a whole.
Queensland's proportion of national Proportion of total student enrolments
market share by sector 2015 by sector in 2015
Overall national Govt Schools 2.5%
16%
Non-Govt Schools 2%
Non-award 6%
market share
Higher education 14.5% ELICOS
Higher Education
(Public) 32.5%
VET 16.2% (Private) 17%
Schools 20.9% ELICOS
(Public) 8%
17.9%
Higher Education
(Private) 5.5%
ELICOS
VET (Public) 2.5%
Other 5% VET (Private) 24%
National market
645,185 enrolments
100% Source: International student data December 2015,
Australian Education International
Source: The opportunity and imperative for Queensland’s
international education and training sector, Deloitte Access
Economics, May 2016
8 | International Education & Training
Value – export revenue and almost 20,000 jobs for Queensland
International education and training is one of Queensland’s most valuable industries. In dollar
terms, Deloitte Access Economics estimates that international learners on student visas spent
almost $2.9 billion in Queensland in 2015. This translates into $2.2 billion in value added to gross
state product and 18,651 full-time equivalent (FTE) jobs that were sustained in Queensland that year.
When non-student visa ELICOS and visiting friends and relatives are included, Deloitte Access
Economics estimates that the economic contribution of the sector in Queensland is $2.3 billion in
total value added to gross state product, sustaining 19,470 FTE jobs.
Regional Queensland IET employment (FTE) 2015 Export revenue proportion by sector
in Queensland 2015
1 Brisbane 12,076
2 Non-award 5%
Gold Coast 3268 Schools 5%
3 Tropical North Queensland 807 ELICOS
4 (Student visa) 7%
Sunshine Coast 576
5 Darling Downs 547
6 Northern Queensland 519
VET 17%
7 Central Queensland 172
8 Fraser Coast 163
9 Bundaberg 158 Higher
Education 66%
10 Whitsundays 130
11 Outback Queensland 119
12 Mackay 116
Student visa contribution only.
Source: International student data December 2015, Australian Education International.
Australian Government Department of Education Research Snapshot 2014/15.
Student visa contribution only.
Source: The opportunity and imperative for Queensland’s international education and training sector,
Deloitte Access Economics, May 2016
International Education & Training 9
Sustainability
In 2015, the top 10 fields for international students in Queensland’s higher education were dominated
by business, management and accounting. This concentration in generic business related courses is
also evident in the VET sector. Increased efforts to improve enrolments in courses such as science,
engineering/IT, medicine and other courses would therefore increase the sector’s diversity, sustainability
and yield.
Broad fields of Queensland higher education 2015
Agriculture, Environmental
and Related Studies 1%
Dual Qualification 4% Architecture and
Building 1%
Society and Culture 10% Creative Arts 4%
Natural and Education 1%
Physical Sciences 6%
Engineering and
Mixed Field Related Technologies 9%
Programs 2%
Health 12%
Management and Information
Commerce 44% Technology 6%
Source: AEI detailed pivot tables
December 2015
Broad fields of VET Queensland 2015
Agriculture,
Environmental and Creative Arts 1%
Related Studies 1% Education 5%
Society and Engineering and
Culture 12% Related Technologies 5%
Food, Hospitality and
Personel Services 8%
Mixed Field
Programs Health 3%
13% Information
Technology 2%
Management and
Commerce 50%
Source: AEI detailed pivot tables
December 2015
10 International Education & TrainingImportant industry for Source markets
Queensland regions Compared with the international education and training sector nationally, Queensland has a more
A defining feature of Queensland’s diversified onshore student profile in terms of source market mix.
international education and training
industry is the way the industry’s Queensland has a higher proportion of students from South Korea, Brazil, Japan and the United
activities are dispersed around the States, but a slightly lower proportion of students from China.
regions. In the financial year 2014-2015
around 34 per cent of all international While making up a smaller share of enrolments, growth is expected to be fastest from emerging
students in Queensland were living Asian and African source markets, with enrolments from the Philippines and Nigeria expected to
outside the State capital of Brisbane, double from 2016 to 2026.
compared to just 12 per cent of similar
students in New South Wales studying
outside Sydney, and four per cent in Top 10 Queensland source markets 2015 Student Visa
Enrolments
Victoria studying outside Melbourne.
This allows Queensland’s regional 1 China 19,250
areas to benefit from the economic
diversity that comes with international
2 India 12,711
education and training, and contributes 3 Brazil 7,102
to the development of a more inclusive,
welcoming and multicultural community 4 South Korea 6,607
in every corner of the State.
5 Taiwan 4,356
In 2015, the regional economic
contribution of student related export
6 Japan 4,124
revenue (outside Brisbane) was $937 7 Colombia 3,949
million. Regions also benefit from
increased tourism, from both students 8 Hong Kong 3,066
themselves and their visiting friends
and family and by providing other goods 9 USA 3,057
and services to the education industry. 10 Malaysia 2,924
The other 38% of the international student visa enrolments are from
$937 million over 150 other countries around the world.
in student related Source: The opportunity and imperative for Queensland’s international education
export revenue outside and training sector, Deloitte Access Economics, May 2016
Brisbane
International Education & Training | 11Offshore delivery of education and Growth rate - challenge for Projected growth – ‘business
training programs Queensland as usual’
Queensland institutions have pioneered Queensland’s international education and International education and training is one
distance and blended education and training training industry has grown rapidly, with of the fastest growing industries in the global
since 1981. New technologies are used often to cumulative growth of 85 per cent over the ten economy and Australia is expected to be a
deliver and access quality learning and teaching years to 2015 and a 2015 growth rate of 6.1 per major beneficiary of that growth. Deloitte
outcomes. cent. However, Queensland’s growth rate has Access Economics forecasts enrolments
been lower than that achieved by New South for international students in Australia on
In 2014, from 10,594 enrolments, total fees Wales, Victoria and Australia as a whole. For student visas to grow 37 per cent by 2026,
revenue for the sector was $56.6 million, example, in 2015 Victoria achieved an 11.7 so international education and training
equivalent to approximately 5 per cent of per cent student visa enrolment growth rate, represents a massive opportunity for
the fees revenue from international students compared to Queensland’s growth rate of 6.1 Queensland.
studying onshore. per cent. *Source: Australia Education International detailed
pivot tables December 2015. Deloitte Access Economics suggests Australia
and Queensland’s recent high growth rates
As a result, Queensland’s share of Australia’s may ease over the next decade because of
Queensland's offshore enrolments and
international student enrolments has fallen from changes in the global international education
value 2015
its historical high of 16.7 per cent in 2010 to 16 landscape, such as intensifying competition,
per cent today. an ageing population in key source
markets and Australia’s relative capacity to
This highlights the urgency for a strategy to accommodate growth in the sector.
prepare the state for growth, increase market
share and promote Queensland internationally
10,594
$56.6 million
as a quality international education and
7,713 2,881 training location offering a rewarding study
offshore students students studied with
Queensland public experience.
Higher education and private
VET providers
$56.6 million
in tuition fees
revenue for
offshore delivery
12 | International Education & TrainingEnrolments Growth rate and value – export Market share
Deloitte Access Economics suggests that the revenue and jobs Without a strategy for growth, Queensland’s
current strong growth will continue until 2018, This translates to a 10-year compounding market share of enrolments in Australia would
before easing back to a long-term trend growth annual growth rate of 2.9 per cent, or a probably contract slightly from about 16 per cent
path. Under ‘business as usual’ assumptions cumulative increase of 33 per cent over ten in 2016 to 15.7 per cent in 2026. Thus Queensland
(i.e. without major changes in policy settings or years to 2026. By applying the forecasted would miss an opportunity to take full advantage
movements in the industry’s supply and de- cumulative increase in onshore student visa of one of the world’s fastest growing export
mand dynamics) onshore international student enrolments, the export revenue from this markets.
visa enrolments in Queensland are projected industry in Queensland could rise from almost
to increase from 103,251 in 2015, to 135,700 in $2.9 billion in 2015 to $4.6 billion in 2026.
2021 and to 150,600 by 2026. There is also capacity for these figures to be Future source markets
boosted by improvements to the industry’s Not surprisingly, the economic advancement of
student profile. the large Asian source markets is expected to
play a key role in the ongoing development of
Queensland’s international education sector.
Projected regional share of student visa enrolments By 2026 six of the eight top source markets
‘Business as usual’ scenario 2015 are expected to be from Asia. By that time the
top source markets are expected to be India,
China, Brazil, South Korea, Nepal, Vietnam,
Japan and Colombia. These markets are
13,890 16,190 forecast to make up 56 per cent of enrolments
Tropical North Queensland
in Queensland, compared to 64 per cent for the
3,440 4,140 national market.
Northern Queensland
Whitsundays 440 540 2,490 3,060 This suggests that the student base of onshore
Mackay international education in Queensland will
740 890 remain more diversified than elsewhere in
750 910
Central Queensland Australia.
Bundaberg 3,850 4,490
Fraser Coast However, with the exception of India, the
Sunshine Coast 5,420 6,360 source markets in which Queensland has a
Brisbane
50,970 61,860 high onshore penetration rate are also the
Darling Downs ones where enrolments are forecast to grow at
Gold Coast
1,660 1,990 a below-average pace. Much of the increasing
diversity in Queensland’s international
2016 2026 25,280 30,030 education and training industry over the next
decade is expected to come through the rise
Source: The opportunity and imperative for Queensland’s international of emerging economies such as Indonesia, the
education and training sector, Deloitte Access Economics, May 2016. Philippines, Pakistan, Kenya, and Nigeria.
International Education & Training | 13Queensland’s
aspirational
targets
14 | International Education & TrainingOur aspirations for the industry
The reason Queensland is developing an international Aspirational
education and training strategy is to out-perform the targets 2026:
‘business as usual’ outlook - which means more knowledge
jobs for Queenslanders. 20%
market share
Increasing the market share to Increased enrolments growth
20 per cent and value (business as usual
15.7% market share)
This strategy benchmarks Queensland’s The modelling shows that a successful state-
performance in comparison with the national based strategy, that achieves an international
average. It sets an industry-wide aspirational education enrolment market share of 20 per cent
national market share target of 18 per cent by
2021 and 20 per cent by 2026. This is to be
by 2026, would probably see onshore enrolments
reach 193,250 — an increase of 28 per cent, or
193,250
achieved while at least maintaining the current 42,700 enrolments over the base case. This would
student visa
regional share of the Queensland industry. Of deliver an additional $2.9 billion per annum in enrolments
course, achieving these aspirational targets export earnings, adding to a total of $7.5 billion. (business as usual
will require proportionate growth across the Deloitte Access Economics estimate this would 150,550 enrolments)
four sectors. Lifting numbers for the important add $1.7 billion to Queensland’s Gross State
pathway sectors (schools and ELICOS) will not Product at 2026 and create an additional 6,800
only help exceed the target for those sectors, full-time jobs.
but will also help raise numbers for the higher $7.5 billion
education and training sectors. export revenue including
Potential for regions
$2.4 billion for regions
If the proportion of international student related
Consistent growth expenditure benefiting regional Queensland
(business as usual $4.6 billion)
To achieve these targets, Deloitte Access remains the same, the Deloitte Access Economics
Economics suggests Queensland will need to ‘business as usual’ scenario projects student
average a growth rate of international student related expenditure (outside Brisbane) to rise
commencements of more than five per cent per
annum (or 70% in cumulative terms). This is
from $937 million in 2015 to $1.5 billion in 2026.
Under the aspirational target, student related 6800 additional
a challenging target, but one that would reap expenditure outside Brisbane could rise to $2.4 full time
significant rewards. billion in 2026. equivalent jobs
International Education & Training | 15Quality to boost the yield Offshore potential
While the strategy aims to increase Fundamental changes in the global economy
international education and training are driving future opportunities for offshore
enrolments, it has an equally strong focus on international education and training in the
maintaining the high quality of Queensland coming years. A rise in the lower income groups
education and training offerings. is likely to increase demand for a ‘global’
education; a projected global shortage of 85
Therefore the strategy also seeks to promote million medium-skill and high-skill workers by
student pathways within Queensland and to 2020 provides opportunities for employment- Hangzhou Dongfang High School
encourage students to remain longer in higher linked training and development. In addition, teaches the Queensland Certificate
levels of education. For example, the ELICOS disruptive technologies, such as online learning of Education (QCE) program to years
sector is the first step in an Australian study and education technology (EdTech), are driving 11 and 12 students who then become
pathway for nearly two-thirds of international innovative learning and teaching approaches,
eligible for entrance to Queensland
students. In other examples, 42 per cent of and helping to establish learning pathways
and Australian universities. Hangzhou
international students in Australian schools go across the four sectors that are increasingly
on to further study in the tertiary sector while attractive to modern learners. Dongfang High School was the first
46 per cent of international students in higher school signed up to the QCE program
education have studied previously in one of the As a result, 1.1 billion learners (aged in China.
other sectors. between 25-64 years old) are expected to be
participating in education by 2026 just from At least 50 per cent of the QCE
Deloitte Access Economics also estimates that Australia’s key source markets. If Australia graduates who decided to come to
incorporating realistic targets to encourage reaches just 1 per cent of these global learners, Australia to study over the past two
growth in high-yield courses could raise the and Queensland maintains its current share of years have chosen universities in
value-add of this strategy to Queensland’s the offshore Australian market (at 6.1 per cent), Queensland. This reinforces the value
Gross State Product at 2026 from the additional conservatively estimated Queensland could of offshore education as a pathway to
$1.7 billion previously mentioned to an reach over 675,000 learners by 2026. onshore education in Queensland and
additional $1.9 billion. This could also raise
the opportunities this can present for
the additional full-time jobs generated by 2026
the Queensland industry.
from 6,800 to 7,680.
16 | International Education & TrainingSynergistic opportunities with a commitment to invest in research Major events: Events such as the upcoming
has encouraged international recognition of XXI Commonwealth Games represent significant
Queensland’s growing international education
Queensland as a hub for scientific education, and unique opportunities to showcase
and training industry offers a range of synergistic
research, development, commercialisation and Queensland and all it has to offer. The 2018
opportunities. While this strategy does not have
innovation. High levels of international research Games will draw significant numbers of
a specific focus or range of initiatives linked to
collaboration can help to drive innovation and international visitors and provide an opportunity
cross-industry promotion or development, it is
productivity through cross-country collaboration to highlight the Gold Coast’s Health and
important to acknowledge that success in the
and information exchange. Knowledge Precinct – and other state of the
international education and training industry
art research and technology precincts in the
will strengthen related industries and provide
Tourism and accommodation: The tourism state – ultimately promoting Queensland as a
overarching benefits to the state. This is briefly
industry will benefit from growth of international trade, investment, innovation and education
outlined below:
students by boosting local tourism jobs and destination.
increasing economic impact. Deloitte Access
Advance Queensland: this is a comprehensive Economics estimate that the value added to the
suite of programs, based on international
2015 Queensland economy from Queensland Tourism
evidence of ‘what works’, designed to create the
international student friends and relative visits
knowledge-based jobs of the future. The program
alone was $11 million, supporting 120 jobs. Over
will drive innovation, build on Queensland’s
the past decade, tourism marketing have given Students, Accomodation,
natural advantages, and help raise our profile as Industry visiting friends food &
prospective students their ‘first introduction’ to and relatives
other retail
an attractive investment destination. Advance
Queensland.
Queensland positions Queensland as a place col Rese pti
on
lab arc um
ns
where entrepreneurs, industry, universities ora h
tio Queensland Co
The Queensland tourism industry benefits from n
International
and government collaborate to turn great ideas
resident international students undertaking Education
into commercial products and businesses that and
intrastate travel, international visitation from Training M
create jobs. International education and training
friends and relatives of students, and from s
LD
’
g Q file
ore
so inclu
contributes to these goals by strengthening din l pro cie siv
interstate international students holidaying in i l
Bu loba
ty e
global partnerships and mobility - building strong Public g Cultural
Queensland. Further, tourism sees continued diplomacy
Developing
diversity
people-to-people connections for sharing ideas global
benefits through alumni travel, with research citizens
and knowledge. This strategy will complement
showing that 64 per cent of Chinese alumni made
and support Advance Queensland by attracting
a return visit to Australia, and a further 93 per Cultural
international talent and promoting Queensland as capital
cent intend to visit Australia in the next five years
a global innovation location.
(Pyke et al, 2013).
International collaboration in science and Recognising the opportunity to increase tourism
innovation: play a vital role for the international expenditure and jobs through international
education and training industry. The Queensland
student growth, Tourism and Events Queensland
Government works closely with researchers to
(TEQ) has named the international education and
ensure maximum benefit from national and
training industry as one of its six priority areas.
international projects and partnerships is
achieved. This pursuit of collaboration combined
International Education & Training | 17Reaching
Queensland’s
maximum
potential
18 | International Education & TrainingThe draft strategy
Reaching the maximum potential nd En
for Queensland’s international la ha
ns lly n
education and training industry a
na ee
cin peri
g th
cItNiGnTHE INDeUSiTnRYdu
ex
n
inter g Qu
tio
g t ence
e
nnNECT Higher s
he
in
tr y
Co
education
N
Improving Queensland’s performance and
Promot
CO
student
achieving sustainable success in the highly
contested and rapidly changing global ELICOS VET
international education and training market Queensland
Queensland
Government
Government
underlies the Queensland Government’s ongoing
investment in strategic planning for this sector. Wider
Schools services
sector
tr y
Co
To get there, the government has recognised nn
it needs to increase its existing efforts and dus ec t
ing the i n
collaboration with the industry to propose
and put weight behind initiatives that address
current challenges and lay the platform for
Stre
aligning Queensland’s outstanding competitive ngth ing
advantages. The intention is to put the state in the re en s
the best position possible to seize the global g i on
international education and training opportunity.
Goal
These immense global opportunities are around Harness Queensland’s comparative advantages As depicted in the diagram above, the focus of
innovation, the knowledge economy and the to reposition Queensland as a leading destination this strategy is formed by the four imperatives
digital landscape and require the international for international education and training in the which are reflecting the themes that have
outlook that comes with a global exchange of Asia-Pacific region – aspiring to a 20 per cent emerged from industry engagement to date and
students, teachers and researchers. of the national market share by 2026, while the key findings of the related Deloitte Access
maintaining the state’s proportion of the industry Economics study.
Vision in Queensland regions.
A strong and sustainable international education
and training industry that facilitates global Strategic imperatives
engagement, produces lifelong ambassadors The following sections provide an overview of the
for Queensland, and becomes a key catalyst for key strategic imperatives of the draft International
growing Queensland’s knowledge economy and Education and Training Strategy to Advance
related jobs. Queensland 2016-2026.
International Education & Training | 19Promoting Queensland internationally
Attract the best and brightest students from the most diverse range of markets across all four
sectors, both onshore and offshore
Branding In creating this international education and relationships, enhance Queensland’s
training brand and positioning for Queensland, it reputation, create new research opportunities
In a crowded and extremely competitive global
is critical that the significant social and cultural and build a pipeline from offshore to onshore
marketplace, a highly visible global brand and
aspects of the Queensland offering are also study.
differentiated student experience are essential
emphasised.
to a resilient, trusted, world-class international
The offshore opportunity is not without its
education and training industry in Queensland.
Promotion challenges. However, new technologies and
enhanced connectivity are driving innovative
Therefore, Queensland must build a distinct The Queensland Government will work with the learning and teaching approaches, and
international education and training brand that industry and other related service sectors to helping to establish learning pathways across
capitalises on the state’s reputation as a top effectively promote Queensland in international the four sectors that are increasingly attractive
tourist and event destination while maintaining markets as an attractive international education to modern learners. A flexible product that
focus on the quality of the international and training location; one that aligns with meets local needs with Australian quality, and
education and training offering. For some target national brand positioning, works alongside a long term commitment to offshore markets,
markets, particularly parents of international the existing Queensland ‘tourism’ product, and are likely to be imperatives for success. The
students, the ‘international education and benefits all international education and training Queensland industry will need to balance
training brand’ will need to be quite separate sectors and regions in Queensland. the numerous opportunities and challenges
from tourism branding.
unique to the offshore sector to differentiate
Importantly, the Queensland Government will itself from competitors and capture market
A standalone international education and also utilise Trade and Investment Queensland’s share.
training brand will position Queensland as international offices and connections. TIQ
a leader in new and emerging technologies, currently has a network of 13 offices around Internationalisation
leveraging the Advance Queensland initiative to the world. Most have identified international
establish the state as an innovative knowledge education and training as a priority focus and The Advance Queensland strategy identifies
hub that attracts the best and brightest to our several have a dedicated full-time employee the need to instil an international outlook at
shores. allocated to the industry. the foundation of our education and training.
The immense global opportunities around
Concerted effort is now required to improve Offshore delivery of services innovation, the knowledge economy and the
global recognition of our world-class education, digital landscape require the international
training and research providers in a unique Successful offshore ventures significantly outlook that comes with a global exchange of
destination with an enviable student lifestyle. extend Queensland’s reach into existing and students, teachers and researchers.
potential markets. They can strengthen global
20 | International Education & TrainingThe Queensland Government will continue to
build the international capacity of our education
and training system across early childhood,
schools, vocational education and training
(VET), English language, higher education
and research. This goes beyond international
student enrolments, encompassing student and
teacher exchange, sister school relationships,
internationalised curriculum and access to
languages.
Study Queensland
Trade and Investment Queensland actively
promotes its Study Queensland brand to
international markets. Study Queensland profiles
Queensland as a leading study destination. It
represents Queensland’s international education
and training providers and the quality education
and training they offer. The Study Queensland
brand is managed by Trade and Investment
Queensland’s International Education and
Training Unit (IETU).
International Education & Training | 21Attracting
the best and
brightest
students
22 | International Education & TrainingPromoting Queensland internationally - potential initiatives
Attract the best and brightest students from the most diverse range of markets across all four sectors,
both onshore and offshore. Business development
Inbound Education agents, overseas
scholarship bodies and
Profiling and branding Student attraction familiarisation institutional partners are key
tours influencers and need to experience
Brand and A refreshed, modern brand Develop In order to effectively promote
firsthand the unique and diverse
the Queensland brand, a dynamic
positioning identity for Study Queensland, digital assets website is required, as well as a Queensland study experience.
expansion aligned with both the national social media presence and engaging
brand and across all sectors and video content, including a reality Ministerial To advance opportunities in current
web series depicting what it is like and new international markets,
regions of Queensland. education including an annual international
to live and study in Queensland.
and training education and training mission to
Major events Greater visibility of the If Queensland is to effectively missions an emerging or growth market, such
Marketing as the Study Queensland Week in
sponsorship, Queensland brand to raise compete for market share,
campaigns ongoing and increased investment Indonesia held in May 2016.
participation awareness of Queensland as a is required in marketing and
and attraction preferred study destination for promotion activities. Programs Export To assist small to medium
innovative education and training
international students. such as the ‘Best Semester innovation providers to capitalise on overseas
Abroad’ campaign increase grants
the visibility of Queensland to business opportunities.
Advertising Include a focus on attracting prospective students.
Offshore Research by TIQ internationally based
through overseas media and celebrities to staff and subsequent communication
‘Friends of Students and alumni have the opportunities
traditional and report on and endorse the quality to education providers. Opportunities
Queensland’ potential to be influential brand program are likely to include twinning
non-traditional education and training on offer in
ambassadors for Queensland arrangements, branch campuses,
channels Queensland. and they should be supported to franchising, consultancy, curriculum
share their personal Queensland development, capacity building, aid
education journeys in their own programs and public diplomacy.
words to their global networks.
To be used to incentivise VIP
Best and Research collaboration and global
Education brightest partnerships between research
agents’ agents to promote Queensland bodies and business and the
rewards to prospective students as the promotion of Queensland as a
preferred study destination. scholarship destination through
program
Advance Queensland fellowships.
Direct flights Support airline capacity growth
initiative through the Aviation Investment Innovative Massive Open Online Courses
Fund, with the view to enhancing (MOOCs) and EdTech have changed
digital the way individuals learn and
the perception of Queensland and
the student arrival experience. learning tools provide a platform for education
promotion institutions to communicate with
global audiences. Queensland
industry has an opportunity to
leverage and participate in this
global phenomenon.
International Education & Training | 23Enhancing the student experience
Creating a better end-to-end experience for international students Case study: Griffith mates
Queensland’s welcoming and relaxed lifestyle, key factors that influence the selection and
warm climate and unique natural features ranking of study destinations. The 2015 report International students attending Griffith
have long attracted international visitors. This highlighted the importance of providing high University are guaranteed a warm
natural appeal, coupled with quality teaching quality accommodation, transportation links, and welcome from Griffith Mates, a program
and infrastructure in a clean, green and safe employment services. set up as part of the University’s English
environment, are all major drawcards for Language Enhancement Strategy to
international students who highly rank their While Queensland can leverage its existing encourage informal opportunities for
learning and living experience in Queensland. advantages, Queensland must monitor and
students to practise their English and
continually improve the student experience,
Queensland offers international students a
meet domestic students.
and approach this task in a highly targeted
wide variety of study experiences, locations, way. Regular surveys and ongoing contact with
and lifestyles. The State has quality educational international student representatives will help Griffith Mates are a diverse group of
institutions both in its capital of Brisbane as create a seamless experience for international senior domestic and international
well as its regions. The regional experience - students in terms of education and training students who are especially selected
be it coastal, city-based, in the tropics or the outcomes and the provision of social and cultural and trained to run a program of events
outback _ helps to cater for a wide variety of living support to students to ensure they participate in for domestic and international students
preferences while still ensuring strong education our community and savour Queensland’s relaxed throughout the academic year, focused
and training outcomes. lifestyle. on ensuring student integration and
engagement in the host community.
Ensuring Queensland provides international The Queensland Government will continue to
students with the best experience possible is work with stakeholders to enhance the student In addition to enhancing all students’
important at all stages of the student journey. experience and ensure students feel welcome and
experience at Griffith, the program offers
This applies to the student experience both in, supported throughout their stay. Concerted and
and out of the classroom.
leadership and volunteer opportunities
consistent effort in this area will also help ensure
former students share their positive experience to senior students as well as the chance
The International Student Barometer Report is a with others. to gain paid work experience.
survey of international students that identifies
24 | International Education & TrainingInternational Education & Training | 25
Inside classroom focus
Led by industry
Admissions Post study work or
Learning and
e.g. application further study
Support
process and response e.g. careers advice
e.g. expert lecturers
of offer and employability
and counselling
Arrivals Graduation
e.g. welcome and e.g. assessment
orientation and farewells
Institute Enhanced global
promotion standing
Friend
Future of
Student Queensland
Study Queensland Networking &
promotion promotion
Arrivals Support Return home
e.g. airport welcome e.g. host friends e.g. alumni and
desks and city and family and work opportunities
welcome festivals student hubs
Pre-departure Work
e.g. Access to Living
e.g. transport links e.g professional
counselling and internships and part
information and quality
accommodation time jobs
Outside classroom focus
Support from Queensland Government
26 | International Education & TrainingEnhancing the student experience – potential initiatives
Creating a better end-to-end experience for international students.
Arrival Living in Queensland
Pre-departure Conducted in 10 strategic markets State-wide The establishment of dedicated, International The competition would challenge
information around the world, videoed and ‘Student central, ‘one-stop-shop’ student students to develop an app
sessions available online as an information Hubs’ international ‘student hubs’ design or other digital tool to reflect
support tool, to support future for advice and referral services positively on their own experience
challenge
students with their transition to would significantly enhance and also provide insight into
Queensland and Australia. their experience by creating an what can be improved for future
environment that makes them students.
feel welcome, safe, respected and
State-wide International airport welcome
supported. Promoting Specific program attracting
international desks staffed by local and international students and their
holidays with
student international student volunteers, visiting friends and relatives to
providing information from Local To strengthen the Queensland family and
welcome community connection with friends Queensland.
program accommodation to transport; buddies and
welcome ceremonies, with officials community international students and make
welcoming international students engagement them feel accepted. Access to School aged international students
into their city and community. schools and their families will have greater
program access to state school programs
across Queensland.
Employment During, and post-study
opportunities employment opportunities are a
Affordable A proactive program of profiling
program major drawcard for international
students. There is a potential
and quality student accommodation
accommodation development opportunities to
to provide internships and
developers and investors utilising
employment pathways in
TIQ’s overseas network and
collaboration with regional and
interstate industry linkages; and
industry organisations.
Accommodation Quality (homestay)
exploring the introduction of
benchmarked standards for
self-accreditation by homestay
providers in Queensland.
International Education & Training | 27The
‘Queensland
difference’
28 | International Education & TrainingStrengthening our regions
The ‘Queensland difference’
Queensland’s regional diversity offers some Diversifying regional economies: in 2015, Student experience: Queensland’s regional
unique international education and training the regional economic contribution of student international education and training providers
opportunities that can be a decisive point of related expenditure (outside Brisbane) was have worked hard to enhance the student
difference for some students. The range of $937 million. (Deloitte Access Economics). experience. Many regional centres have the
study options, like the State itself, stretches Queensland’s regions also gain significant resources and capacity to provide an excellent
from tropical health research in the north, to indirect benefits as a result of increased demand student experience, from arrival through to
palaeontology studies with dinosaur digs out for goods and services and tourism visits from post-studies. Some international students
west, agricultural training in the central and international students based in other centres, have reported a more personal and welcoming
south-west regions, tourism and hospitality in or interstate, and their visiting friends and experience in regional centres. They have also
the south-east, and creative industries in the relatives. reported that they have a more positive learning
capital city. Queensland, including its regions, experience as a result of smaller class sizes.
also hosts a number of global employers There are also clear benefits for
including Boeing Australia, Virgin Australia, international students studying in the
Mitsui, General Electric, Warner Bros, Ernst & regions:
Young, many international banks and many other
Liveability: almost half of Queensland’s
global organisations.
population live outside the capital and as a
result many regional centres have developed
International students bring many into vibrant and exciting places, offering a safe,
benefits to the regions including: friendly and affordable lifestyle. Major education
Social and cultural vitality: international and training providers are located on the Gold
students deliver a raft of social, cultural and Coast, North Queensland (Townsville and
strategic benefits to Queensland’s regions through Cairns), the Sunshine Coast, Central Queensland
increased cultural capital and diversity and greater (Rockhampton) and the Darling Downs
international collaboration and idea sharing. (Toowoomba).
The Queensland Government recognises the Cost of living: many regional centres offer part-
importance of regional study organisations, such time employment opportunities for international
as Study Brisbane, Study Gold Coast and Study students which, combined in some regions with
Cairns in supporting further growth of international lower accommodation and living costs, makes
education and training in the regions. them an attractive destination for self-funded
students.
International Education & Training | 29Strengthening our regions – potential initiatives
(in addition to the other state-wide initiatives)
The ‘Queensland difference’
Participation Develop an implementation plan for establishing early and ongoing commitment to, and
by regional participation in the strategy by regional study organisations. Strong and effective engagement
study with regions will be both a challenge and opportunity for Queensland’s international education
organisations and training industry whose governance structure is predominantly Brisbane based.
Support for Organisations such as Study Gold Coast and Study Cairns should be encouraged to actively
regional study participate in all state-wide initiatives, including market development and targeted student
“
organisations initiatives. Enhancing linkages between international education and training providers in the
regional and tourism authorities and accommodation developers will be pivotal in building
awareness and profiling the unique advantages that regions offer.
TAFE Queensland’s Toowoomba
Access, In addition to access to schools programs state-wide, there are options to improve the campus is beautiful with supportive
affordability affordability of state education for school aged dependants of international students in regions. staff. As a girl with no prior
and pathways In highlighting the benefits of living in Queensland’s regional centres, which feature world class experience in the automotive
education and training facilities as well as an enviable lifestyle, appropriate pathways from
industry, I enjoy the many practice
school to VET and higher education will attract more students to study in Queensland’s regions.
opportunities in the course. It helps
”
me learn a lot in both theoretical
and practical aspects of automotive
technology.
Kuo-Lin Chu, Taiwan,
Certificate III in Automotive
Technology.
30 | International Education & TrainingYou can also read
