Innovation Experience - Experience Innovation Disruption Training Energica Motor Company S.p.A.
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Innovation
Experience
Experience ● Innovation
Disruption ● Training
Energica Motor Company S.p.A.
Energica Motor Company
• Energica Motor Company S.p.A. is the first and only manufacturer
of high-performing electric motorcycles
• The soul of Energica Motor Company S.p.A. comes from history and
traditions of their natural born area: innovation combines with the
genuine engineering tradition of Italian Motor Valley. Energica is in fact
the first start-up with almost 50 years of history, being a spin-off of the
CRP Group, an Italian based high-tech excellence working in
Formula1, motorsports and aerospace fields for more than 45 years
continuously.
• Energica Motor Company was officially founded in 2014 and today, after
testing and homologations, Energica motorcycles are on sale worldwide.
• Since January 2016 Energica has been listed on the “AIM Italia” Stock
Exchange Market. As of today, the free float is 35,77%, and Energica
raised 5.3 mln in IPO + 4 mln with ABB + 7 mln with CBW + 4.2 thanks
to main shareholders loan that is being converted into equity.
• Energica has been chosen by Dorna as single manufacturer for the
FIM Enel MotoE™ World Cup starting in 2019.
✓ Products
ENERGICA EGO the first Italian high-performing electric sportbike.
ENERGICA EVA the streetfighter model.
ENERGICA EVA ESSEESSE9 the “old-school” electric motorcycle
Energica Motor Company S.p.A.
The CRP Group – since 1970
With more than 45 years of experience in the world of Formula One and more than 20 years of experience in
Additive Manufacturing, CRP Group is distinguished by its know-how in specific application fields including but not
limited to: automotive and motorsports, design, aerospace, UAVs, marine, entertainment, defense.
The Group is formed by three specialized companies:
•CRP Meccanica, focused on CNC machining parts;
•CRP Technology, specialized in 3d printing;
•CRP USA, same core as CRP Technology to serve the NA market.
CRP Group
3
Energica Milestones
Start of the Electric
motorcycle project (within
• Energica new headquarters
CRP Group) • Energica EGO launch
2009 2010 2011 2013 2014 2015 2016 2017 2018
• Establishment of • Energica Ego
Energica Motor Corsa
eCRP – the electric First unveling +
participation at Company Srl
racebike wins European • Third model demo laps
Electric Championship EICMA • Worldwide Demo Eva EsseEsse9
Tour (USA+ EU+ MC) • Record First
Location • MotoE Half 2018
statement Sales
Parma
Modena
• Stock Market
ENERGICA
Bologna
Energica Motor Company S.p.A.
Energica Milestones 2018
• Eva EsseEsse9 launch into the market • Energica Day
• Energica Ego Corsa unveiled in Rome • Road to Mugello
• Ego Corsa demo laps at MotoGP races with top • Samsung Bolid-E Prototype
racers like Colin Edwards, Max Biaggi
• Eicma Reveal: Ego Sport Black and
• New commercial agreements in Africa, Europe and Energica 2019 Model Line-up
three states of the USA
• Ernst & Young Mobility Think Tank –
• My Electric Tour with Energica Dealers Workshop
• Record First Half 2018 Sales • New price structure for U.S. Market
• Nico Rosberg’s Ego delivery announced at Long Beach IMS Show
Ego Corsa unveiled in Rome Max Biaggi rides Ego Corsa – and loves it
Jan/Feb March April May June July/Aug Sept/Dec
CES 2018 – Sales: superb 1°. EY Mobility Think Record First Pirelli Track Day in New Energica
My Electric Deal
show new Quarter results Tank (MTT) - KEY Half 2018 Sales Misano Sport Production
Eva NOTE SPEAKER Department
First Demo Lap
EsseEsse9 Demo Lap @ Ego, the best- New brand design
Energica Ego
Corsa @ MotoGP COTA Nico Rosberg’s selling motorcycle revealed during the New Sales
Swiss Moto Energica Ego Ego delivery Ego Corsa demo lap Agreement in
MotoGP in
Qatar Corsa with Colin Ego World Record in Assen Florida/SE U.S.
Unveiling of Edwards New Sales - 1,260 km. in 24
Energica Ego agreements in hours New Patent in China Eicma 2018:
EV Mobility Think
Corsa in Quail Motorcycle Berlin, North unveiled Ego
Tank
Rome Gathering event Carolina Road to Mugello New Record with First Sport Black,
Project Place Finish at 10th Energica MY2019
London Sales Energica Day Annual REFUEL EV and
Motorcycle agreements in Track Event Samsung Bolid-E
Show Africa and Texas Prototype
Revealed
MotorBeurs
Utrecht U.S. IMS Shows in
Long Beach & New
York w/U.S. Price
Change
Announcement
Energica Motor Company S.p.A.
Energica Milestones 2019 YTD
• Record 2018 Sales +335% (x 4 vs. 2017) • Salesforce CRM Discussions begin
• New Sales Agreements in three U.S. states • My Electric Dealer initative launched
• EgoCorsa “Ride for Life” Charity demo laps at • #MyElectric Academy Unveiled
MotoGP race venues
• Brand advocates activities
• New “Oil in the Blood” Film and Custom Eva at
custom shows in U.S., UK / Bike Shed • MotoE Teams & riders activities
• Agreement with Octo Telematics Group • MotoE partner activities
• MotoE Fire at Jerez, but Energica comes back! • My Electric Tour – 2019 Edition
Shell Oil “Great Travel Hack” MotoE - Can’t hold us!
Jan Feb March April May June July
Record First Half MotoE: New Ego MotoE:
IMS Show in International Energica - record New Sales Agreement
2018 Sales Corsa bikes Inaugural race
Dallas TX “Uncover” orders in Portland OR –
delivered for testing at Sachsenring
Press Event at NW Region
Preliminary at Valencia
Energica shines Modena HQ MotoE: Fire at agreement signed Energica Customer
at MotoE Jerez Energica new
with DIP, Record defended at Day at WSBK
Barcelona Oil in the Blood Sales&Marketing
international 11th Annual REFUEL Laguna Seca
Summit Custom Eva Be Ready, See You Director
EV Race Event
build on the Track #MyElectric Pirelli Track Day &
New Sales Announcement Agreement with Octo
Academy training Iron Butt Press Event at
Agreement MCN London Telematics Group
courses announced International Stock Laguna Seca
New York/NE Show & Swiss New Sales (Omoove)
EV 24 Hr. Record Set
Moto Agreement in #MyElectric Goodwood Festival
Maryland, mid- Shell Oil “Great Travel
Dealer web launch Oil in the Blood Eva
Atlantic Region Hack” Release
@ Bike Shed UK My Electric Tour –
New commercial 2019 Edition
agreement in #MyElectric
Central Europe area. Academy
training
Involvement in
Green Tech Festival,
Berlin, organized by
Nico Rosberg
Energica Motor Company S.p.A.
Business Model
• Energica internally controls all the main phases of the Value Chain: From purchase of the
components and selection of the suppliers, to design and assembly, R&D and quality testing,
distribution and marketing.
• Assembly of components takes place on the production line of the main facility in Modena, in the
heart of the Italian Motor Valley, with a capacity to produce 5,000 motorcycles each year.
• The technical know-how and highly competent, passion-driven approach, is visible and tangible on
our motorcycles, gives Energica a significant competitive advantage. Energica has performed more
than 150,000 km of tests on the road plus thousands of km on the racetrack.
• Marketing & Communication aims to increase brand awareness through the organization of events
putting the public in direct contact with the product (via test-rides, Energica Day) and by
participation in the major international motorcycle shows, which Energica has been attending ever
since its birth. The Company is continuing to invest in this field.
Energica Motor Company S.p.A.
Energica Sales Network
• 40 Energica Dealers in three
continents including 10 in the USA.
• Energica Motor Company Inc., U.S.
subsidiary for Energica Motor Company
SpA, Commerical and Service branch
in Redwood City, California, and
logistical base and offices in North
Carolina. Goal is to grow to 25+ U.S.
and Canadian dealers by the end of
2020.
• Italian Presence: Headquarters and
Service Center in Modena, one Service
Center in Verona, one dealer in Milan
and many others in the pipeline.
• European Presence: 29 dealers, 2
Sales Area Managers, one Operating
Base with showroom in Munich
(Germany).
• Main Target Countries currently are
USA, Northern Europe, Middle-East.
Asian Expansion: By the end of 2019, new stores planned
to open in Japan and Singapore.
Energica Motor Company S.p.A.
✓ TORQUE 200 Nm
✓ POWER 107 kW
✓ MAX SPEED Limited at 240 km/h
✓ Fast charge on board: 0-85% < 30 min
Energica Motor Company S.p.A.
Eva 107
✓TORQUE 200 Nm
✓POWER 107 kW
✓MAX SPEED Limited at 200 km/h
✓Fast charge on board: 0-85% < 30 min Eva 80kW
Eva 107 kW
Energica Motor Company S.p.A.✓ TORQUE 180 Nm
✓ POWER 80 kW
✓ MAX SPEED Limited at 200 km/h
✓ Fast charge on board: 0-85% < 30 min
Energica Motor Company S.p.A.Core Technology
KEY FEATURES Core Technology / IP Selected Supplier VEHICLE CONTROL UNIT
Top Speed Limited: 150 mph Ego / 125 mph Eva & Eva EsseEsse9 PATENTED
Torque: 148 lb. ft. Ego & Eva / 133 lb. ft. Eva EsseEsse9 Battery, inverter, charger, engine and controls
Horsepower: 145 HP Ego & Eva / 109 HP Eva EsseEsse9 constantly monitored and managed by VCU with
0-60 mph in 2.7 seconds T/W Ratio – 4.2 Ego/Eva; 4.7 Eva EsseEsse9 1.1 million total lines of code: completely
CARBON FIBER HEATED GRIPS
designed/developed by Energica
Carbon fiber standard on Ego = 3 Settings (Option)
Front fairing, Battery side panels,
MSRP Front fender, Rear mudguard and
$22,565 Ego / $21,656 Eva Chain guard, Under seat cover RIDE-BY-WIRE
$20,950 Eva EsseEsse9 Ensures perfect riding experience with 4
Engine maps, 4 Regenerative brake
settings, 6 Traction control presets – 96
combinations in all – plus Cruise Control
FAST CHARGE
EXCLUSIVE
Only EV2 with Level 2 (3 kW) and
Level 3 / DC Charger; charges from DASHBOARD
0-85% in 20 minutes 4.3” TFT 16.7M Color Display allows
vast flexibility, supporting flow of
information, interactivity
SWINGARM
Cast Aluminum
CONNECTIVITY
Bluetooth 3.0 module up to 100
WHEELS meters, to mobile device
Front 3.5” x 17”
Rear 5.5” x 17”
Cast aluminum
OZ aluminum forged or PARK ASSIST
spoke wheels (Option) Forward and reverse at < 2 mph,
37 lb. ft. facilitates parking and
low-speed maneuvers
BRAKES
Brembo dual disc 330mm front,
single disc 240mm rear
SUSPENSION
Marzocchi 43mm front forks
Bitubo Race rear mono shock ABS / eABS
Öhlins Sport Suspension (Option) PATENTED
FRAME Latest generation 9 BOSCH
Tubular, TIG hand-jigged trellis switchable ABS / Energica e-ABS
high-strength steel frame with Rear wheel lift-up mitigation,
TIRES ensures engine/battery Traction control
Pirelli Diablo Rosso III (Ego/Eva) integrity
Pirelli Phantom (Eva EsseEsse9)
Michelin Power RS (Ego Sport
Black) BATTERY PACK
ENGINE
EXCLUSIVE PATENTED
CHAIN Permanent Magnet AC Oil-Cooled, 3-Phase Lithium-polymer at 11.7 kW nominal, 13.4 kW max, with an internal
Robust (16/44) 525 O-Ring Straight-cut gears generate distinctive jet-turbine sound cooling system, designed and engineered with more than a dozen
Chain Oil-cooled motor means no overheating, so top speed and max strategically placed sensors, to not only insure optimal performance, but
torque can be fully sustained (unlike air-cooled motors) also provide maximum safety.
Energica Motor Company S.p.A.Energica Patents
• VCU – Vehicle Control Unit. Energica’s battery, inverter, charger
and ABS are constantly monitored and managed by one
technological jewel: the VCU, completely designed and developed by
Energica, it implements a multi-map adaptive energy, and a power
management algorithm manages the electric motorcycle. Carefully
monitoring and adjusting the motor’s power according to the
throttle thrust 100 times per second while riding. Energica Software
has reached 1.1 million of program lines (645,000 program lines
just for the VCU), over 200,000 more than a Space Shuttle.
• Supply Unit. This important technical component contains entirely
the rechargeable batteries, sealing them in-house. Usually the
batteries, contained in this component, warm up: the produced heat
dissipates only minimally. Therefore, the batteries contained in the
case are subjected to overheating, which would greatly reduce the
life cycle. Energica battery case has been designed to avoid the
overheating. The case includes the cooling plate made of aluminum
and provided with several through-holes that communicate outside
and cross the cooling plate. Energica is the only electric motorcycle
manufacturer to adopt this technology.
• eABS. The latest generation eABS mounted on the Energica
motorcycle is able to limit the maximum regenerative torque in case
of slippery conditions. In particular, the system verifies the
presence of friction conditions and, in the case of slippery
conditions, limits the maximum regenerative torque.
Energica Motor Company S.p.A.Energica Motorcycles key features
• Fully Homologated: Energica are the only electric high-
performing motorcycles in series production, fully homologated
and approved by authorities in both Europe and the USA.
• Charging System: Energica is one and only electric motorcycle
manufacturer to provide riders with DC Fast Charging Technology
based on CCS Combo (full charge < 30 mins.)
• F1 and Aerospace Background: Energica benefits in countless
and immeasurable ways from the close relationship and
consultation with parent company CRP Group - a leader in the
Formula 1 and Aerospace industry.
• R&D: Energica software with 1.1M program lines (645,000
program lines for VCU, 200,000 more than the Space Shuttle.)
• Single Manufacturer of the FIM Enel MotoE™ World Cup gives
a crucial boost to Energica R&D Team: thousands of kilometers
made on the track with the company testers are now combined
with the expertise of the most talented and experienced
motorcyclists on Earth, such as Sete Gibernau, who will give
further insights into solutions to adopt.
• Energica is the only electric motorcycle company in the
world to have this competitive advantage.
Energica Motor Company S.p.A.Fast Charge
• Energica conforms to the international standards CCS
(Combined Charging System).
• Energica is the first and only electric motorcycle capable of fast
charging with CCS standard (Type 1 & 2).
• Thanks to the on-board connector, you can recharge at DC Fast
Charge stations and AC Chargers.
• When using a DC Fast Charge Station, the motorcycle can charge
at 20 kW up to 80/85% of its State of Charge (SOC) in about 20
minutes.
• This guarantees 120 Km of range in less than half an hour.
• When using the AC Charger, the motorcycle can be charged in
about 3.5 hours using the 3 kW OBC (On Board Charger.)
Energica Motor Company S.p.A.Infrastructure: Charging Stations in Eu and US Rockets Upward
Charging Points in North America European CCS/Combo Charging Points
(Source: https://eu.chargepoint.com/charge_point)
CCS/Combo charge points;(Source: http://ccs-map.eu/)
• Almost 75,000 Charging Points are already installed and
operative in North America, with 200,000 planned in
just California alone by 2025.
• More than 6,000 CCS/Combo Charging Points in Europe,
180 new stations are being installed, on average, each
month.
Energica Motor Company S.p.A.Energica: single manufacturer for FIM Enel MotoE™World Cup
The FIM Enel MotoE™ World Cup is a reality, ushering in the beginning of a new era for two-wheeled motorsport:
sustainable and environmentally aware competition on electric motorcycles.
Energica is the single manufacturer chosen by Dorna for the FIM Enel MotoE™ World Cup.
A tuned version of Energica Ego, Ego Corsa, will be used by teams that will race the FIM Enel MotoE™ World Cup.
The R&D team was committed on this bike during 2018, working on driveability on the track, and then on track
specifications. Testing demo program took place during the 2018 MotoGP™ World Championship.
Energica Motor Company S.p.A.Energica: single manufacturer for FIM Enel MotoE™World Cup
The inaugural race of the FIM Enel MotoE World Cup at the
Sachsenring saw a hard-fought battle for the win with four
riders involved at the front. The E-Pole winner Niki Tuuli
came out on top on his Ajo MotoE Energica Ego Corsa to
edge Bradley Smith (One Energy Racing) and Mike Di
Meglio (EG 0,0 Marc VDS), with Tech3 E-Racing’s Hector
Garzo in fourth place.
Next races:
August 11 - Spielberg, Austria
September 15 - Misano, Italy
November 17 – Valencia, Spain
Broadcasters showing this new electrifying series around the world!
Italy – Sky – TV8 Austria – Servus TV
France – Canal+ The Netherlands – Eurosport
Spain – DAZN Belgium – Canal + – Eurosport
Germany – Servus TV UK – BT Sport
Switzerland – SRF/RTS/RSI USA – BeIn Sport
Otherwise watch MotoE race live on MotoGP.com
Energica Motor Company S.p.A.FIM Enel MotoE™ World Cup: an international stage
• Brand Visibility Boost: Energica will certainly benefit from the worldwide visibility of the FIM
Enel MotoE™ World Cup. Enthusiasts from all over the world will be intrigued by the latest
innovative competition, getting to know Energica’s brand and product.
• Huge Impact: Thanks to the hi-level profile and resources of the MotoGP circuit, Energica will
be able to reach nearly 10 million people between social media and television (MotoGP
streaming, Sky Italia, BeIn Sport, Canal+).
• “Free Marketing”: Thanks to FIM Enel MotoE World Cup, Energica will have more visibility
with less marketing expense, and it will be able to allocate more resources to its core activities,
such as the development of its products, which will benefit too from the competitive experience
and its pilots.
Energica Motor Company S.p.A.Energica – Smart Ride project in collaboration with Samsung
Bolid-E prototype
Samsung Electronics Italia and Energica Motor
Company S.p.A., unveiled Smart Ride, a project that
had as its aim a completely new riding experience.
• Bolid-E Prototype: Conceived by Energica for Smart
Ride has been designed starting from the electric old-
style Eva EsseEsse9, the newly-proclaimed Best
Electric Bike of the Year 2018. The result is “Bolid-E”
a speed machine which exalts the concept of speed as
an emotion: a futuristic bike when Samsung technology
and Energica expertise come together.
• Smart Ride Project: Managed and developed in all its
phases in Italy by Samsung and Energica, aims at
making possible the interaction – through NFS and
Bluetooth connectivity – between Samsung Galaxy
Watch and the Energica motorcycle, guaranteeing a
brand new riding experience. The Energica motorcycle
is fitted with intelligent mirrors. Heads-up Displays
with two Samsung Galaxy A series devices are
integrated into mirrors which, thanks to video
generated by the two cameras – one rear, one front –
revolutionalize road safety by analyzing images in real-
time to warn the rider of hazards or obstacles ahead.
Energica Motor Company S.p.A.Energica – on the move together with Octo Telematics group
Energica partnered with Omoove, a company fully owned by Octo Telematics group, the leading global
provider of telematics solutions and data analysis for the automotive insurance sector.
• Connectivity: all Energica electric motorcycles will be equipped, as standard, with remote connectivity. This new
technology will extends the full expanse of information already available on Energica motorcycles, thanks to the existing
short range local connectivity that relies on Bluetooth technology.
•The on-board telematic device (ProShare XT) Omoove, natively installed on Energica motorcycles, will allow real-time
monitoring of the performance of the motorcycle through an app. This allows transmission of extensive information on
the status of the bike, and intelligent alerts notifying the rider or owner if there is an interruption of the recharge or
unexpected movement of the bike. It also allows immediate location and sharing of riding routes and data.
•Studying, analyzing and reviewing the routes and roads traveled will make riders who are already obsessed with
performance and sustainability even more enthusiastic.
Energica Motor Company S.p.A.Energica – dedicated “Power Units” with Dell’Orto
Energica and Dell'Orto SpA, a historic manufacturer of
electronic fuel injection systems, signed an agreement for the
development and production of a new type of Power Unit for
small-size (power range 8/11kW) and medium size (power
range up to 30 kW) electric motorcycles (EV).
• EVs of small and medium sizes markets: expected to grow in
the upcoming years. Now the market has over one million vehicles per
year with a growth, only the first quarter 2019 in Europe, of 79%
(ACEM data vs. Q1 2018).
• Goal: offering technologically-advanced solutions to the major
manufacturers operating in the "two-wheeler" market, by combining
Energica unique know-how in the electric motorization with Dell'Orto's
design skills in injection systems, as well as their production and
commercial reach in Europe, China and India.
•The agreement provides with the joint development of an innovative
system and a 50% revenue sharing model on its production.
•Dell'Orto SpA, with over 85 years of history and a constantly
growing turnover equal in 2018 of about 100 million Euro,
operates in the production of power systems for "two wheeler"
manufacturers including and for the main automotive groups.
•Both companies have mutual commitments in the FIM Enel MotoE
World Cup, the electric motorcycles global competition.
Energica Motor Company S.p.A.Energica coverage
Thanks to the great work done so far, Energica has been featured in the main International media and broadcasters.
Livia Cevolini – CEO Energica, included in the Forbes 100 Female Leaders
Energica Motor Company S.p.A.Consumer Targeting
Consumer Target
• Energica focuses on clients
with low price sensitivity
and high standards.
• Exclusivity is a crucial
factor for Energica
customers, as well as for
the Company’s brand
identity.
Geographic Target
Energica targets an international market, with
these currently prioritized:
•USA
•Northern Europe (Germany, Switzerland,
Netherlands, Norway, Denmark)
•Middle East
Energica Motor Company S.p.A.Competitors
•As of today, the actual main
competitors are a group of small
electric motorcycle producers.
• As the graphic shows,
Energica is the only electric
motorcycle manufacturer
offering a Premium product
to the market.
• The big players sharing
Energica’s EV2 segment, such as
BMW, Ducati, KTM and Harley-
Davidson, are currently at a
prototype stage or offer only a
single niche product.
• Energica therefore has a
considerable first-mover
advantage.
Whenever Energica will have to face a real competitive environment, will be able
to count on years of know-how advantage, compared to other players.
Energica Motor Company S.p.A.Global High-Performance Electric
Motorcycle Market
• Global Consumption: High-Performance Electric Motorcycle market increases from 477,383
units in 2013 to 527,917 units in 2017, at a CAGR of more than 2.55%.
• Street Market: Globally, the High-Performance Electric Motorcycle segment is mainly driven by
growing demand in the street market. This accounts for nearly 76.96% of total downstream
consumption of global Hi-Performance Electric motorcycles.
• A BOOMING MARKET: Global High-Performance Electric Motorcycle market size will reach
$1.54 million USD by 2025 from $1.08 million USD in 2019, at a CAGR of 4.5% during
the forecast period. 2019 has been considered the base year for the E-Revolution.
Energica Motor Company S.p.A.Global EV Market
*Source Jeff Cobb - HybridCars.com • In the absence of worthwhile EV2 data it’s
appropriate to look back at the automotive
EV’s registered per 1,000 world. EV are just 0.3% of U.S. cars, with 764K
people – Europe vs. U.S. and in operation.
California 2016.
• Tesla Model 3 Is #1 Top Selling American
CALIFORNIA leads the way. Car In USA in September 2018. Next America
automaker is #8 with ford Fusion. (Source:
https://cleantechnica.com/2018/10/08/tesla-model-3-is-1-top-selling)
• Bloomberg states that “Stocks of automakers in
China, France, Germany, India, Japan, South
Korea and the U.S. are down as much as
36 percent. … Only one of the world’s 10
most valuable car companies is setting
Annual Global EV
sales records and outperforming the equity
Sales by Market
market. That would be Tesla Inc., proving that
the zero-emission future works.
(Source:https://cleantechnica.com/2018/12/29/tesla-auto-)
• Despite current obstacles, the growth of EV to at
least a third of consumer vehicles is widely
predicted, even in the United States.
• In 2018, 8% of California car sales were EV.
*Source Bloomberg New Energy Finance Report 2017
Energica Motor Company S.p.A.The Experts Say That the Future is Electric
Penetration of EV New Car Sales by Market – Short-Term and Long-Term
• The adoption of EV will accelerate as technical and infrastructure issues are resolved, and as government
incentives and mandates intensify.
• So Electric is inevitable – but to satisfy the need of motorcyclists for performance and excitement a new product is
needed.
*Source Bloomberg New Energy Finance Report 2017
Energica Motor Company S.p.A.Momentum: The Future is Electric
The Rogers Diffusion of Innovation
• Developed by E.M. Rogers in
1962, the Rogers Diffusion of
Innovation Scale is one of the
oldest social science theories.
It originated in
communication to explain
how, over time, an idea or
product gains momentum and
diffuses (or spreads) through
a specific population or social
system.
• Based on the growth in the
past three years for EV4
sales, the tipping point for
explosive expansion and
broad consumer acceptance is
only three or four years away.
Energica Motor Company S.p.A.Strategic Scheme
✓ R&D: Energica will continue the activity of research and development to keep improving the
performance of its motorcycles on both racing and commercial models. New technologies are at
stake to offer a better product to the market.
✓ Production: especially with the major visibility and notoriety of the brand thanks to the MotoE
World Cup, demand is expected to rise considerably, new assembly lines are planned to be
installed inside the Modena factory. The return in terms of WIP will be extraordinary compared
to the required investment (since the production line doesn’t involve heavy machinery, the set up
of new lines is not capital intense). Full production capacity of 5.000 units per year is going to
be reached by 2023.
✓ Sales: New dealers and partnerships are waiting to be formalized, thus Energica will soon
penetrate new Areas around the world, including Japan, Singapore, China, Australia and
Russia in the next 2 years, bringing sales up at a CAGR of +75%;
✓ Marketing: Energica will keep on investing also in the marketing field to support sales and
continue increasing brand awareness, the MotoE World Cup is also a strategic channel to
improve effectiveness and reduce costs.
Energica Motor Company S.p.A.Marketing Plan
• FIM Enel MotoE™ World Cup: This newest motorcycle race series is the main marketing driver that
will support the sales and development of the brand, where the Company will be the single
manufacturer for the next three seasons.
• International Trade Shows: In the next several years, Energica will be present at the main
Motorcycle Trade Shows around the world (Swiss Moto, MCN London, Eicma in Europe and the
IMS Show Circuit in the U.S.) New international motorcycle shows will be added to the marketing
plan in new markets where the Company opens dealerships: Japan, Singapore, China and Australia.
• Sponsorships: Energica’s commitment in promotiong its Brand and products will concern not only
international fairs but also focused events in collaboration with both technical and institutional partners
and sponsors, for example:
o Energica Day: Marketing event open to the public entirely centered around Energica’s Brand and products
with test rides offered;
o Green Rush: Test ride activity on Energica motorcycles with famous riders organized in conjunction with
most renowned racing events on the international scene (MotoE/MotoGP/WSBK/FormulaE).
o Electric Riding Academy: Organized by Energica with its own teams of experts.
Energica Motor Company S.p.A.Analyst Coverage
• For further insight on the financials and the Company profile, please visit our
website: https://www.energicamotor.com/it/
• Fidentiis Equities Analyst Coverage available on Energica Investors Relations
section
Energica Motor Company S.p.A.Energica Motor Company S.p.A.
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