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Im im immobilienmanager immobilienmanager - Werben
Media-Infos 2021

                  im immobilienmanager

www.immobilienmanager.de               RM Rudolf Müller
                                          RM Rudolf Müller
Im im immobilienmanager immobilienmanager - Werben
immobilienmanager                                                                                                                Media-Infos 2021
Übersicht
Media brand������������������������������������������������������������������������ 3         Website:
                                                                                               Portrait������������������������������������������������������������������������������� 21
Industry magazine:
                                                                                               User data��������������������������������������������������������������������������� 22
Title portrait ����������������������������������������������������������������������� 4
                                                                                               Prices and forms of advertising��������������������������������������� 23
Scope and content analysis ����������������������������������������������� 5
                                                                                               Formats and technical data��������������������������������������������� 25
Circulation and distribution analysis��������������������������������� 6
                                                                                               Corporate sites������������������������������������������������������������������� 26
Topics and schedule ����������������������������������������������������������� 8
                                                                                               Industry barometer����������������������������������������������������������� 27
Price list ����������������������������������������������������������������������������� 11
Formats and technical data��������������������������������������������� 13                    Industry newsletter:
Bind-ins������������������������������������������������������������������������������ 16     Portrait������������������������������������������������������������������������������� 28
Inserts and tip-ins������������������������������������������������������������� 17           Formats and technical data��������������������������������������������� 29
                                                                                               Sponsored Infoletter��������������������������������������������������������� 30
Special object:
Edition��������������������������������������������������������������������������������� 18   Event:
Special ������������������������������������������������������������������������������� 19    immobilienmanager Award��������������������������������������������� 31
Trade fair issue Expo Real������������������������������������������������ 20                 Imfokus summi ����������������������������������������������������������������� 32
                                                                                               Corporate Media������������������������������������������������������������� 33
                                                                                               The Rudolf Müller Brand World����������������������������������� 35
                                                                                               Contacts���������������������������������������������������������������������������� 36

2                                                                                                                                                            RM Rudolf Müller
Im im immobilienmanager immobilienmanager - Werben
immobilienmanager                                                                                                                Media-Infos 2021
Media brand
In addition to targeted specialist information, today’s top executives in the property indus-   immobilienmanager magazine provide a well-founded overview of the overall market and
try require debates, controversies, entertainment and clearly formulated opinions from          its sub-markets.
other experts. immobilienmanager magazine is the specialist and opinion magazine for            Place your expert knowledge in the environment of new trends, movements and top topics
the decision-makers in the property industry. The most important information is prepared        in the industry. Our media provide you with direct access to the relevant target groups and
for the readers in a well-founded, concise and informative way.                                 decision-makers in the property industry. We make sure that you connect with the right
The property and investment market is constantly on the lookout for new business fields,        recipients. Our range of media is rounded off by the presentation of the immobilienmanag-
markets and products. In order to correctly assess the opportunities and potentials and         er Award, at which successful personalities, companies and projects in the property indus-
make profitable use of these, the industry magazine and the additional supplements of           try are honoured in 14 categories.

3              ↑ back to overview                                                                                                                             RM Rudolf Müller
Im im immobilienmanager immobilienmanager - Werben
immobilienmanager                                                                                           Media-Infos 2021
Industry magazine: Title portrait
Title: immobilienmanager                                      Purchase price:
                                                              Annual subscription
In brief: immobilienmanager magazine is the monthly           	Germany (incl. VAT)                        € 195.00
trade and opinion magazine for decision-makers in the            Abroad (excl. VAT)                        € 199.00
property industry. It offers its readers well-founded prop-   single issue price (incl. VAT):               € 26.10
erty knowledge and critical debates. Every month, immo-
bilienmanager magazine focuses on the most important          Membership/participation: IVW
news and facts, shows the trends and tendencies in the
property markets and thus promotes market transparen-         Verlag:
cy. Additional services such as the daily newsletter, the     Immobilien Manager Verlag
immobilienmanager app and the e-paper for notebooks           IMV GmbH & Co. KG
and PCs with multi-media features such as videos, picture     Postal address: PO Box 41 09 49, D-50869 Cologne
galleries and links supplement the information offered by     Address: Stolberger Str. 84, D-50933 Cologne
the B2B magazine. immobilienmanager magazine has              Telephone: +49 (0)221 5497-309
established itself as a leading specialist medium among       Telefax:		 +49 (0)221 5497-6309
the top decision-makers in the property industry.             immobilienmanager@vuservice.de
                                                              www.immobilienmanager.de
Target group: Investors, financiers, project developers,
operators, brokers, service providers, administrators, cit-   Programme:
ies/municipalities, and many more                             Markus Gerharz (Head of Programme)
                                                              Telephone: +49 (0)221 5497-122
Publication frequency: 10 x per year with 2 double            m.gerharz@immobilienmanager.de
issues (volume no. 01/02 + volume no. 07/08)
                                                              Media Sales:
Magazine format: DIN A4                                       Günther Oster (Head of Media Sales)
                                                              Telefon: 0221 5497-281
Years active: 30th year 2021                                  g.oster@immobilienmanager.de
                                                              werben.rudolf-mueller.de

4              ↑ back to overview                                                                                            RM Rudolf Müller
Im im immobilienmanager immobilienmanager - Werben
immobilienmanager                                                Media-Infos 2021
Industry magazine: Volume and content analysis
Volume analysis 2019 = 10 issues
Total volume                                     896   pages   =   100.0 %
Editorial section                                753   pages   =    84.0 %
Advertisement section                            143   pages   =    16.0 %
of which job and occasional advertisements         –   pages   =         –
		 Bind-ins                                        –   pages   =         –
		 Inserts                                         3   units

Content analysis of the editorial section        753   pages   =   100.0 %
Development + Management/Design                   60   pages   =     6.5 %
Locations + Markets                               86   pages   =     9.4 %
Cover story                                       74   pages   =     8.1 %
Financing + Investment                           101   pages   =    11.0 %
Management + Consultancy                          58   pages   =     6.3 %
Company + Heads                                   60   pages   =     6.5 %
Title, content/editorial, preview, advertisers    50   pages   =     5.5 %
On our own behalf                                 18   pages   =     2.0 %
News, vdp newsletter, ZIA-Aktuell                 20   pages   =     2.2 %
Service, final stroke/property thriller           20   pages   =     2.2 %
Trade fair                                        31   pages   =     3.4 %
University + Career                                7   pages   =     0.8 %
Editions, special, extras                        168   pages   =    18.3 %

5              ↑ back to overview                                                  RM Rudolf Müller
Im im immobilienmanager immobilienmanager - Werben
immobilienmanager                                                                                       Media-Infos 2021
Industry magazine: Circulation and distribution analysis

Circulation control:                                                         Geographical distribution analysis
                                                                                Economic area                                 Share of actually
Circulation analysis: Copies per issue, annual average                                                                     distributed circulation
				                  (01 July 2019 to 30 June 2020)                                                                            %           Copies
                                                                                Germany                                      99.0         14,707
    Print run:                           15,000                                 Abroad                                        1.0             151
    Actual total circulation (atc):      14,858     of which abroad: 151        Actual total circulation (atc)             100.0          14,858
    Circulation sold:                     1,602     of which abroad:    44
                                                                             Distribution by postcode area
    Subscribed copies:                    1,166     of which
                                                                                Post code                                     %            Copies
                                                    members copies: –
                                                                                01000 – 09999                                5.5              808
    Retail sales:                            3                                  10000 – 19999                               12.7            1,865
    Other sales:                           433                                  20000 – 29999                                9.4            1,381
    Free copies:                          3,256                                 30000 – 39999                                8.4            1,233
                                                                                40000 – 49999                               11.2            1,643
    Remainder,
                                                                                50000 – 59999                               11.1            1,639
    specimen and archive copies:           142
                                                                                60000 – 69999                               11.6            1,702
                                                                                70000 – 79999                               10.5            1,542
                                                                                80000 – 89999                               12.9            1,899
                                                                                90000 – 99999                                6.8              995
                                                                                Actual total circulation (atc) Germany     100.0          14,707

6                   ↑ back to overview                                                                                     RM Rudolf Müller
Im im immobilienmanager immobilienmanager - Werben
immobilienmanager                                                                                  Media-Infos 2021
Industry magazine: Circulation and distribution analysis (continued)
Recipient structure analysis                                       Survey method:
                                            Share of actually      1. Method: Distribution analysis by file evaluation – total survey
    Recipient groups                     distributed circulation   2. Population: atc 14,858 = 100 %
                                                                   3. Sample: Total census
                                            %             Copies
                                                                   4. Target person of the study: not applicable
    Brokerage/rental                       28.7           4,267    5. Study period: August 2020
    Engineering and architecture firms     28.5           4,236    6. Study conducted by: Rudolf Müller Media Group
    Construction and extension             14.0           2,077
    Financing and investment                9.6           1,420
    Services                                5.7             847
    Administration                          5.6             839
    Law                                     0.8             124
    Other                                   7.1           1,048
    Actual total circulation (atc)       100.0           14,858

7                ↑ back to overview                                                                                               RM Rudolf Müller
Im im immobilienmanager immobilienmanager - Werben
immobilienmanager                                                                                                                      Media-Infos 2021
Industry magazine: Topics and Schedule
Issue     Publication        Advertising      Copy deadline Topics***                                                                  Fairs/events
no.       date*              deadline**

1+2       11/02/2021         11/01/2021 11/01/2021              Digitisation: New processes                                            Sprengnetter Annual Congress Property Valuation
                                                                Funding: Market overview start of the year 2021                        21–22 January 2021, online
                                                                Property segments: Residential property                                Handelsblatt Energy Summit
                                                                Project development: Developing neighbourhoods                         13–15 January 2021, Berlin (+ online)

          11/02/2021         11/01/2021 11/01/2021              Frankfurt/Rhine-Main Edition
                                                                A look at the property market in the region

3         12/03/2021         05/02/2021 05/02/2021              Trade fair: MIPIM preliminary report                                   immobilienmanager-AWARD Gala-Abend
                                                                Services: Facility management                                          25 February 2021, Cologne
                                                                Investment: International money in German property                     Quo Vadis
                                                                Property segments: Logistics                                           01–03 March 2021, Berlin
                                                                                                                                       MIPIM
                                                                                                                                       16–19 March 2021, FR-Cannes
                                                                                                                                       Munich Real Estate Fair
                                                                                                                                       20–22 March 2021, Munich

          12/03/2021         05/02/2021 05/02/2021              Hamburg/Rhine-Main Edition
                                                                A look at the property market in the region

4         08/04/2021         04/03/2021 04/03/2021              Trade fair: MIPIM review services: Asset management
                                                                Funding: Who finances what, and at what conditions?
                                                                Energy/sustainability: Sustainability goals and their implementation
                                                                Property segments: Office

          08/04/2021         04/03/2021 04/03/2021              Brochure immobilienmanager Award 2021
                                                                The winners at a glance and impressions of the event

* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change

8                   ↑ back to overview                                                                                                                               RM Rudolf Müller
Im im immobilienmanager immobilienmanager - Werben
immobilienmanager                                                                                                       Media-Infos 2021
Industry magazine: Topics and Schedule (continued)
Issue     Publication        Advertising      Copy deadline Topics***                                                   Fairs/events
no.       date*              deadline**

5         14/05/2021         12/04/2021 12/04/2021              Service: Property management
                                                                Investment: Investor‘s darlings and slow sellers
                                                                Property segments: Operator concepts

6         08/06/2021         03/05/2021 03/05/2021              Service: Legal advisor                                  polis Convention
                                                                Project development: Portfolio development              09–10 June 2021, Düsseldorf
                                                                Energy/sustainability: Cradle to cradle                 Aareon Congress
                                                                Property segments: Business parks                       09–11 June 2021, Garmisch-Partenkirchen

7+8       05/07/2021         01/06/2021 01/06/2021              Services: Technical building consulting                 servparc
                                                                Investment: Investment objectives in Europe             30–11 July 2021, Frankfurt a.M.
                                                                Digitisation: Smart building
                                                                Property segments: Healthcare properties

          05/07/2021         01/06/2021 01/06/2021              Cologne Edition
                                                                A look at the property market in the city

9         09/09/2021         09/08/2021 09/08/2021              Exclusive immobilienmanager estate agent ranking 2021
                                                                Trade fair: Expo Real preliminary report
                                                                Locations: Düsseldorf Innovation: Future of building

          09/09/2021         09/08/2021 09/08/2021              Nuremberg Metropolitan Region Edition
                                                                A look at the property market in the region

10        04/10/2021         01/09/2021 01/09/2021              Trade fair: Expo Real 2021                              Expo Real
                                                                                                                        11–13 October 2021, Munich

          04/10/2021         01/09/2021 01/09/2021              Munich Edition
                                                                A look at the property market in the city

          04/10/2021         01/09/2021 01/09/2021              Special Expo Real
                                                                Information about the fair, exhibitors and events

* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change

9                   ↑ back to overview                                                                                                                    RM Rudolf Müller
Im im immobilienmanager immobilienmanager - Werben
immobilienmanager                                                                                                     Media-Infos 2021
Industry magazine: Topics and Schedule (continued)
Issue     Publication        Advertising      Copy deadline Topics***                                                 Fairs/events
no.       date*              deadline**

11        19/11/2021         18/10/2021 18/10/2021              Trade fair: Expo Real review                          MAPIC
                                                                Funding: Financiers’ competition                      November 2021, Cannes
                                                                Companies: New business models through digitisation
                                                                Property segments: Industrial properties

          19/11/2021         18/10/2021 18/10/2021              Berlin Edition
                                                                A look at the property market in the city

12        13/12/2021         10/11/2021 10/11/2021              Funding: Expectations for 2022
                                                                Project development: New working methods
                                                                Innovation: New working and living environments
                                                                Property segments: Retail trade

* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change

10                  ↑ back to overview                                                                                                        RM Rudolf Müller
immobilienmanager                                                                                                                                                     Media-Infos 2021
Industry magazine: Price list no. 30, part 1 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Advertising rates and formats                                                                                             Colour:
     Format                       Width x height in mm                                   b/w (Euro)   4-coloured (Euro)   Special colours (HKS, Pantone), per colour for all formats:������������������������������������������€ 1,400
     1/1                          188 x 267                                                  7,160               9,085
                                                                                                                          Format surcharges:
     1/2                          188 x 131                                                  3,590               5,530
                                   92 x 267                                                                               Bleed advertisements: ���������������������������������������������������������������������5 % surcharge on 4c price
     1/3                          188 x 87                                                   3,100               4,550
                                                                                                                          Crossover advertisements: �������������������������������������������������������������������������������������no surcharge
                                   60 x 267                                                                               Dimensions for printing documents: see ”Formats and technical data“
     1/4                          188 x 63                                                   1,310               3,970
                                   92 x 131                                                                               Discounts: Orders within 12 months.
                                   44 x 267
     1/8                          188 x 30                                                   1,800               2,990    Frequency discount scale                                        Quantity discount scale
                                   92 x 63                                                                                3x 5%                12 x 18 %                                  3 pages 5 %          12 pages 18 %
                                   44 x 131                                                                               6 x 10 %             18 x 20 %                                  5 pages 10 %         18 pages 20 %
                                                                                                                          9 x 15 %                                                        9 pages 15 %
Placements
                                                                                                                          Combination discounts: All German-language specialist titles of the Rudolf Müller
     Format                                                                                          4-coloured (Euro)
                                                                                                                          Media Group can be combined with each other.
     2nd cover page                                                                                              9,995
                                                                                                                          Prerequisites: At least four ads in two or more titles. Minimum format 1/4 page.
     4th cover page                                                                                              9,995    Orders within 12 months.
     1/2 page 2 columns next to content                                                                          7,245
     Junior page                                                                                                 7,060    Frequency discount scale                                        Quantity discount scale
     1/1 page advertorial *                                                                                      9,995
                                                                                                                           4x 3%               18 x 15 %                                  4 pages 5 %          14 pages 15 %
                                                                                                                           6x 5%               24 x 18 %                                  6 pages 8 %          20 pages 18 %
     1/2 page advertorial *                                                                                      5,530    12 x 8 %             30 x 20 %                                  9 pages 10 %         24 pages 20 %
     For other binding placement specifications: 10 % surcharge on 4c price                                               15 x 10 %
     * Guidelines and specifications for advertorial design are provided as required..
                                                                                                                          The combination discount scales override the respective object scales.
Free transfer of advertisements from the print magazine to the e-magazine                                                 The customer is entitled to the most favourable discount for him.
(smartphone, tablet, laptop, PC). Linking to your desired target URL,                                                     Conditions for larger orders on request.
integration of videos or picture galleries: € 160.                                                                        Inserts, classifieds and additional technical costs are not discounted.

11                    ↑ back to overview                                                                                                                                                                       RM Rudolf Müller
immobilienmanager                                                                                                                                                         Media-Infos 2021
Industry magazine: Price list no. 30, part 2 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Sections:                                                                                                                                  Inserts*:
Per 1-column 44 mm wide line                                                                                                               –– Printed matter, electronic data carriers and other items
Occasional advertisements����������������������������������������������������������������������������������€ 9.40 per mm                  –– Up to 25 g per thousand € 345.00
Agencies and vacancies��������������������������������������������������������������������������������������€ 9.40 per mm                 –– More than 25 g on request
Job-wanted adverts����������������������������������������������������������������������������������������������€ 3.40 per mm             –– For inserts with a height of more than 2 mm up to max. 30 mm, additional charges
Box number fee domestic�������������������������������������������������������������������������������������������������� € 9.00             apply in accordance with the current rate of Deutsche Post AG. Flat rate for split runs
Colour������������������������������������������������������������������������������������������������������������������ 15 % surcharge      on request.

Bind-ins*:                                                                                                                                 * For technical information and required editions, see “Bind-ins” or “Inserts and tip-ins“.
Bind-in (two-sided):
Paper weight up to 150 g/m2 ����������������������������������������������������������������������������������������€ 8,170               Payment terms: Payment within 10 days after invoice date with 2% discount,
Bind-ins over two pages on request                                                                                                         within 30 days after invoice date net.
                                                                                                                                           VAT ID No. DE 184232376
Discount s. quantity discount scale – 1 sheet = 1 advertisement page,                                                                      Alternatively, the fee can be collected by direct debit after prior agreement.
partial binding possible, prices on request
                                                                                                                                           Bank Details:
Tip-ins*:                                                                                                                                  Sparkasse KölnBonn
–– Tipped-in postcards per thousand € 215 (with machine processing)                                                                        IBAN   DE63 3705 0198 0056 0429 71
–– Precise gluing on request (only manual processing possible)                                                                              BIC		  COLSDE33XXX
–– Other items (after presentation of a sample) on request. For items with a height of
   more than 2 mm up to max. 30 mm, additional charges apply in accordance with the                                                        Examples of other formats and special forms of advertising can be found
   current rate of Deutsche Post AG                                                                                                        on page 14.

12                     ↑ back to overview                                                                                                                                                                     RM Rudolf Müller
immobilienmanager                                                                                                       Media-Infos 2021
Industry magazine: Formats and technical specifications
Examples of advertisement formats and placement options
Magazine format: 210 x 297 mm, advertisement format details:   Type area format,   Net format,   bleed format incl. 3 mm bleed allowances

 2/1 page with crossover Data                     1/1 page                   1/2 Seite
                                                                             1/1                        1/2                       Junior page         1/3
 must be created for each page                                               page                       page                                          page
                                                                             2-column                   4-column                                      1-column

  203 x 267 mm per page                            188 x 267 mm                92 x 267 mm               188 x 131 mm              140 x 185 mm        60 x 267 mm
  420 x 297 mm complete                            210 x 297 mm               102 x 297 mm               210 x 146 mm              150 x 200 mm        70 x 297 mm
  216 x 303 mm per page                            216 x 303 mm               108 x 303 mm               216 x 152 mm              156 x 206 mm        76 x 303 mm

 1/3                      1/4                     1/4                        1/4                        1/8                       1/8                  1/8
 page                     page                    page                       page                       page                      page                 page
 4-column                 1-column                2-column                   4-column                   1-column                  2-column             4-column

  188 x 87 mm              44 x 267 mm              92 x 131 mm               188 x 63 mm                44 x 131 mm                92 x 63 mm         188 x 30 mm
  210 x 102 mm             54 x 297 mm             102 x 146 mm               210 x 78 mm                54 x 146 mm               102 x 81 mm         210 x 45 mm
  216 x 108 mm             60 x 303 mm             108 x 152 mm               216 x 84 mm                60 x 152 mm               108 x 87 mm         216 x 51 mm

13            ↑ back to overview                                                                                                                  RM Rudolf Müller
immobilienmanager                                                                                                             Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Examples of advertisement formats and placement options for special formats
Magazine format: 210 x 297 mm, advertisement format details: Net format,          bleed format incl. 3 mm bleed allowances

     Island                     Triangle                           L-format advertisement                              L-format-                                  Title gate
  advertisement                 advertise-                              over 2/1 page                                  advert                                       folder
                                ment                                 Data must be created                              on 1/1 page
                                                                         for each page

Min. format: 55 x 50 mm            210 x 297 mm                 210 x 72 mm plus 210 x 72 mm (horizontal)              210 x 72 mm (horizontal)    Fold-out title page;
Max. format: 55 x 100 mm           216 x 303 mm                    72 x 297 mm (vertical)                                  72 x 297 mm (vertical)    advertisement option on
                                                                 216 x 78 mm plus 216 x 78 mm (horizontal)              216 x 78 mm (horizontal)   the inside flap and the title
                                                                   78 x 303 mm (vertical)                                  78 x 303 mm (vertical)    page area covered by the
                                                                                                                                                     flap (formats on request)
                                                               Address field
     Centre                           Centre                                                       Sleeve
  advertisement                    advertisement

                                                                Address sheet
                                                                advertisement
                                                                 The address sheet is
                                                                foil-wrapped together.
                                                                                                   Width on request

  60 x 297 mm                      210 x 87 mm                  210 x 193 mm                     Height: minimum 100 mm
  66 x 303 mm                      216 x 93 mm                  216 x 199 mm                              maximum 200 mm

14            ↑ back to overview                                                                                                                     RM Rudolf Müller
immobilienmanager                                                                                                                  Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Magazine format: 210 mm wide, 297 mm high, DIN A4                                              Colours: Printing inks (CMYK) according to ISO standard 12647-2:2006 DAM 1. Please
                                                                                               only use “ISO Coated v2 (ECI)” as ICC profile. The profile can be downloaded free of
Printing and binding process: Offset/adhesive binding                                          charge in the package “ECI_Offset_2009“ at http://www.eci.org/de/downloads.

Data transmission:			Support:                                                                  Warranty: We can only expose on the printing plate what is present in the data. We
pvia RM advertising portal:		              anzeigendisposition@rudolf-mueller.de               cannot assume any liability for deviations in texts, illustrations and colours in particular.
Instructions RM advert verification portal Advertisement scheduling                            Please pay attention to possible optimisation notices that the RM advert verification
Video RM advert verification portal		      Telephone: +49 (0)221 5497-297                      portal may show you.
via RM file exchange (from 30 MB)                                                              The correction of delivered data and/or their processing cause additional expenses,
                                                                                               which will be invoiced to you at cost.
Data formats: Please supply PDF/X-3 data only.

RM advert verification portal: The RM advert verification portal is a free verification
portal that allows you to check and transmit the data of all your advertisements in our
industry magazines.
Your print data will be checked for all parameters relevant to printing and you will
immediately receive a detailed report. The report tells you whether the file is printable or
whether there are options for optimising the output quality.

Fonts: Please make sure that the fonts are embedded in the PDF.

Graphics/images: Raster images should have a resolution between 250 and 300 dpi,
line images 600 to max. 1200 dpi. Please do not use lines finer than 0.05 mm or rasters
finer than 3%.

15             ↑ back to overview                                                                                                                               RM Rudolf Müller
immobilienmanager                                                                                                                                                 Media-Infos 2021
Industry magazine: Bind-ins
Before accepting and confirming the order, a binding sample, if necessary a blind sample                                                                   Required circulation: 15,200 copies including allowance
with indication of size and weight, must be submitted. Minimum paper weight for 1
sheet 100 g/m2, multi-page bind-ins on request.                                                                                                            Submission deadline: No later than 10 working days before the publication of the
Bind-ins must be designed in such a way that they are recognisable as advertisement,                                                                       respective issue.
cannot be mistaken for the editorial part and may only advertise the product range of an
advertiser. The placement of bind-ins depends on the technical possibilities. Bind-ins                                                                     Technical data: Bind-ins must be delivered untrimmed. Multileaf bind-ins must be deliv-
printed on material other than paper can only be accepted after prior approval by the                                                                      ered folded accordingly. The front of the bind-in must be marked. The type and design of
Post Office, which is to be obtained by the publisher.                                                                                                     bind-in must be such that additional preparation and processing is not necessary. Diffi-
                                                                                                                                                           culties and additional folding and gluing work will be invoiced separately. In the case of
Formats:                                                                                                                                                   multileaf bind-ins, the bind-in must be closed towards the magazine binding, i.e. in the
1 Sheet (= 2 pages) untrimmed 216 mm wide x 303 mm high                                                                                                    insertion direction. In all other cases, a difficulty surcharge must be calculated.
2 Sheet (= 4 pages) untrimmed 432 mm wide x 303 mm high
3 Sheet (= 6 pages) untrimmed 627 mm wide x 303 mm high                                                                                                    Delivery address: Westermann Druck GmbH, Fr. Jutta Kunze,
4 Sheet (= 8 pages) format on request                                                                                                                      Georg-Westermann-Allee 66, Warenannahme Tor 11,38104 Braunschweig

                                                                                                                                                                                                                        Delivery note:
                                    2- and 4-page       Fold (binding)                                                                6-page                Fold (binding)                                              „Immobilienmanager“
                                                                                           3 mm                                                                                                                 3 mm    issue …
                                                                                                                                                                                                                        Quantity: … copies

                                                                                                                                                                                                                        Goods inward:
303 mm untrimmed

                                                                                                  303 mm untrimmed
                   297 mm trimmed

                                                                                                                     297 mm trimmed

                                                                                                                                                                                                                        08:00 am – 2:00 pm. For
                                             216 mm                       210 mm                                                                216 mm                        211 mm
                                            untrimmed                     trimmed                                                              untrimmed                                                                technical and organisation-
                                                                                                                                                                                             max. 200 mm
                                                                                                                                                210 mm                        208 mm
                                                                                                                                                                                                                        al reasons, deliveries of any
                                                                                                                                                trimmed
                                                                                                                                                                                                                        kind cannot be accepted
                                                                                                                                                                                                                        outside the acceptance
                                                                                                                                                                                                                        times
                                                                                           3 mm                                                                                                                 3 mm
                                                    Routing margin 3 mm             3 mm                                                             Routing margin 3 mm each
                                                         432 mm                                                                                                              627 mm

16                                           ↑ back to overview                                                                                                                                                          RM Rudolf Müller
immobilienmanager                                                                                                                                        Media-Infos 2021
Industry magazine: Inserts and tip-ins
Inserts: A condition for order acceptance and confirmation by the publisher is the sub-        Required circulation: 15,200 copies including allowance
mission of a binding sample, if necessary a blind sample, stating size and weight. Inserts
may only advertise the range of products of an advertiser. They must be designed in such       Submission deadline: No later than 10 working days before the publication of the
a way that they cannot be mistaken for the text part of the magazine. The placement is         respective issue.
done according to the technical possibilities.
                                                                                               Format: The regulations of Deutsche Post AG apply to tip-on postcards. Tip-in product
Insert reference: An insert reference will be included free of charge in the advertise-        samples on request, max. 30 mm height.
ment section.
                                                                                               Technical data: In the case of tip-in advertising media, the adhesive edges must lie in
Required circulation: 15,200 copies including allowance, split runs on request                 the direction of the magazine binding; at least 1 mm from the magazine binding and a
                                                                                               maximum of 48 mm from the closed magazine binding into the page (see sketch).
Submission deadline: No later than 10 working days before the publication of the               Liability for position deviations up to a tolerance limit of 3 millimetres in all directions
respective issue.                                                                              from the starting points cannot be assumed.

Format: Printed matter: loosely inserted, max. 205 mm x 290 mm                                 Delivery address: Westermann Druck GmbH, Fr. Jutta Kunze,
Electronic data carriers (e.g. CD-ROM) and other objects (e.g. product samples): loosely       Georg-Westermann-Allee 66, Warenannahme Tor 11,38104 Braunschweig
inserted, max. 30 mm height
                                                                                                                                                                              Delivery note:
Technical data: Inserts are inserted loosely. They must consist of a single piece and not                                                                                     „Immobilienmanager“
require any additional processing. Difficulties in processing and additional work (e.g.                                                                                       issue …
folding) are invoiced separately. Inserts printed on material other than paper may be                                                                                         Quantity: … copies

                                                                                                              Adhesive

                                                                                                                                                        Adhesive

                                                                                                                                                                    Binding
                                                                                                 Binding
accepted only after presentation of a binding sample to verify the processing and dis-

                                                                                                               edge

                                                                                                                                                         edge
patch possibilities. If the insert consists of several sheets, it must be closed towards the                                                                                  Goods inward:
magazine binding, i.e. in the insertion direction.                                                          ≥ 1 mm ≤ 48 mm                         ≥ 1 mm ≤ 48 mm
                                                                                                                                                                              08:00 am – 2:00 pm. For
                                                                                                                                                                              technical and organisational rea-
Tip-ins: Before accepting and confirming the order, the advertising motif must be sub-                                       Insertion direction                              sons, deliveries of any kind cannot
                                                                                                            Adhesion                                Adhesion
mitted with a tip-in (sample with variable data), if necessary a blind sample. Electronic                  on the front                            on the back                be accepted outside the accept-
data carriers and other objects can only be accepted upon presentation of a binding                                                                                           ance times
sample.

17             ↑ back to overview                                                                                                                                                   RM Rudolf Müller
immobilienmanager                                                                                                                  Media-Infos 2021
Special object: Edition, portrait
In brief: The editions of immobilienman-                                                     Schedule
ager magazine offer detailed information                                                       Issue                                           Advertising deadline                Publication date
about a location in all relevant property                                                      Frankfurt/Rhine-Main region                         11/01/2021                       05/02/2021
segments (financial and investment mar-
                                                                                               Hamburg                                             05/02/2021                       08/03/2021
ket, office, retail, logistics and hotel mar-
                                                                                               Cologne                                             01/06/2021                       29/06/2021
ket as well as residential market).
                                                                                               Nuremberg Metropolitan region                       09/08/2021                       09/09/2021
The regional special publications appear
as supplements in almost every issue.                                                          Munich                                              01/09/2021                       01/10/2021
Special feature: Our editorial staff invites                                                   Berlin                                              18/10/2021                       15/11/2021
you to a round table discussion where
managing directors of a region talk about                                                    Advertising rates and formats
the current market.                                                                            Format                   Width x height in mm                          b/w (Euro)    4-coloured (Euro)
                                                                                               1/1                      188 x 267                                         7,160                9,085
Advantages:                                                                                    1/2                      188 x 131                                         3,590                5,530
–– Excellent opportunity to draw attention                                                                               92 x 267
   to the business location and companies                                                      1/3                      188 x 87                                          3,100                4,550
   based there                                                                                                           60 x 267
–– Nationwide distribution in the total cir-                                                   1/4                      188 x 63                                          1,310                3,970
   culation of immobilienmanager maga-                                                                                   92 x 131
   zine                                                                                                                  44 x 267
–– Special distribution at trade fairs such as EXPO REAL and MIPIM                             1/8                      188 x 30                                          1,800                2,990
–– Distribution via regional economic development agencies                                                               92 x 63

–– In all editions, contacts are established with decision-makers who are important for
   the property industry                                                                     All prices are exclusive of the applicable value-added tax.
–– We provide our advertising customers with production prints of the editions for their
   own promotional campaigns                                                                 Media Sales Service:
                                                                                             Telephone: +49 (0)221 5497-309
Prospects: Editions can be translated into English. Please contact us if you are interest-   anzeigen@immobilienmanager.de
ed!                                                                                          werben.rudolf-mueller.de

18              ↑ back to overview                                                                                                                                RM Rudolf Müller
immobilienmanager                                                                                                 Media-Infos 2021
Special object: Special, portrait
In brief: immobilienmanager magazine                                      Advantages:
regularly publishes specials on certain                                   –– Excellent opportunity to present an extensive range of topics to a professional reader-
topics or events that are included in the                                    ship
main issue as supplements. Our Expo                                       –– Nationwide distribution in the total circulation (15,000 copies) of immobilienmanager
Real special and the specials for our                                        magazine
events imFOKUS are well known. But you                                    –– As a sponsor, we provide you with 2,000 production prints for your own promotional
can also request a desired topic and spon-                                   use
sor a special.                                                            –– Distribution as mobile version via the immobilienmanager app for iOS and Android as
Together with the editors of the Immobil-                                    well as e-paper for Notebook and PC
ien Manager Verlag you will develop the                                   –– Support via social media channels (XING, Facebook, Twitter) with reference to the spe-
topics and/or suggest topics. The contents                                   cial publication
are independently researched by immo-
bilienmanager magazine. You also have                                     Advertising rates and formats
the opportunity, in consultation with the                                   Format       Columns      Width x height in mm               b/w (Euro)   4-coloured (Euro)
editorial staff, to contribute your own con-                                1/1          4-column     188 x 267                              7,160               9,085
tent. The distribution will be according to
                                                                            1/2          4-column     188 x 131                              3,590               5,530
your needs as e-magazine, printed maga-                                                  2-column      92 x 267
zine or a combination of print and online.                                  1/3          4-column     188 x 87                               3,100               4,550
You will receive a special edition for your                                              1-column      60 x 267
own promotional use.                                                        1/4          4-column     188 x 63                               1,310               3,970
                                                                                         2-column      92 x 131
Do you want to sponsor a special? Please contact us. Prices on request.                  1-column      44 x 267
                                                                            1/8          4-column     188 x 30                               1,800               2,990
Media Sales Service:                                                                     2-column      92 x 63
Telephone: +49 (0)221 5497-309
anzeigen@immobilienmanager.de                                             All prices are exclusive of the applicable value-added tax.
werben.rudolf-mueller.de

19             ↑ back to overview                                                                                                       RM Rudolf Müller
immobilienmanager                                                                                                                     Media-Infos 2021
Special object: Trade fair edition Expo Real, portrait
Kurzcharakteristik: We publish our trade                                                     Example price calculation
fair editions of immobilienmanager mag-                                                        Medium                        Format                  Dimensions                    Price in Euro
azine in the context of Expo Real.                                                             immobilienmanager magazine 1/1 4c, type area format   188 x 267 mm                     9,085.00
As the largest B2B trade fair in Europe,
                                                                                               immobilienmanager online      Super banner homepage 728 x 90 pixels                    2,370.00
Expo Real offers the best conditions for
                                                                                               immobilienmanager newsletter Text-image advertisement Heading max. 45 characters,        430.00
efficient networking.                                                                                                                                text max. 300 characters
Almost 2,000 exhibitors on 64,000 square                                                                                                             plus link, image 210 x 120
metres present their range of properties                                                                                                             pixels
and investment products and services to                                                                                                               Package price                  11,885.00
over 44,000 participants from approx. 72                                                                                                              Trade fair discount 10 %       –1,188.50
countries – the fair is the hottest meeting                                                                                                           total                          10,696.50
place for the property industry.
immobilienmanager magazine will be                                                           All prices are exclusive of the applicable value-added tax.
reporting in advance on the trade fair and
the expectations of the industry from Sep-                                                   Media Sales Service:
tember onwards. The October issue will                                                       Telephone: +49 (0)221 5497-309
be available in the press boxes at the fair.                                                 anzeigen@immobilienmanager.de
In addition to this, the October issue will                                                  werben.rudolf-mueller.de
also contain our Expo Real special, on the website there will be regular reports under the
Expo Real channel and the newsletter will keep you up-to-date every working day.

Example Expo Real media combo:
The combination of advertisements in immobilienmanager magazine, online advertising
at www.immobilienmanager.de and advertisements in the newsletter makes it possible
to address the target group using a variety of media, thereby meeting the needs of dif-
                                                                                                                                        10 %     d   iscount
ferent user behaviour. During Expo Real, you will receive a discount of 10% on three                                                  Trade fair
placements (online & print) instead of 5% according to the frequency discount scale. Put
together your individual package! We will be glad to help you.

20             ↑ back to overview                                                                                                                                     RM Rudolf Müller
immobilienmanager                                                                   Media-Infos 2021
Website: Portrait
www.immobilienmanager.de

In brief: In addition to daily news from the property industry, the internet portal also
offers specialist articles on the complete range of property topics - from financing to pro-
ject development, from management to consulting, from career to law. This is rounded
off by an extensive news archive and the digital editions of the printed industry magazi-
ne.

Target group: Investors, financiers, developers, operators, brokers, administrators, ser-
vice providers, cities/municipalities, and many more

Media Sales Service:
Telephone: +49 (0)221 5497-309
anzeigen@immobilienmanager.de
werben.rudolf-mueller.de

21             ↑ back to overview                                                                    RM Rudolf Müller
immobilienmanager                                                                                     Media-Infos 2021
Website: Usage data
Access control:    –

Usage data:            user:		                45,458 (average per month for the period August 2019–July 2020)
			                    sessions:		            61,374 (average per month for the period August 2019–July 2020)
			                    page impressions:      85,298 (average per month for the period August 2019–July 2020)
			                Source: Google Analytics

22            ↑ back to overview                                                                                      RM Rudolf Müller
immobilienmanager                                                                                                    Media-Infos 2021
Website: Prices and forms of advertising, part 1
Display advertising                                                                       Discounts: 12 weeks – 5 %          36 weeks – 15 %
     Form of advertising         Placement                     Format     Price in Euro               24 weeks – 10 %         48 weeks – 20 %
                                             (width x height in pixels)    for 4 weeks
     XXL super banner            home                      728 x 180              2,370   Further placements, formats and prices on request Individual sponsoring
                                 heading
                                                                                          packages on request
     Super banner                home                       728 x 90             2,135
                                 heading
                                                                                          Cross-platform online campaigns are possible.
     Skyscraper*                 home                       120 x 600            2,250
                                 heading                                                  All prices are exclusive of the applicable value-added tax.
     Wide skyscraper*            home                       160 x 600            2,380
                                 heading                                                  A visualisation of these and other forms of advertising with technical and
     Content ad                  home                       300 x 250            2,700    explanatory descriptions is available at https://werben.rudolf-mueller.de/­
                                 heading                                                  visualisierung-digitaler-werbemittel.
     Billboard                   home                       970 x 250            3,995

     Floor ad                    home                     1.200 x 200            2,135
                                                                                          Media Sales Service:
                                 heading                                                  Telephone: +49 (0)221 5497-309
     Fireplace                   home                                            2,825    anzeigen@immobilienmanager.de
                                                                                          werben.rudolf-mueller.de
     Homepage take over          home                                            3,390

     Data volume up to 100 KB
     * not displayed on mobile

23                   ↑ back to overview                                                                                                                 RM Rudolf Müller
immobilienmanager                                                                                                                               Media-Infos 2021
Website: Prices and forms of advertising, part 2
Native Advertising                                                                                                    Content is a decisive factor when planning digital campaigns. Our native advertising for-
     Form of advertising     Description                                                              Price in Euro   mats enable you to position your content and solutions professionally edited in a specialist
     Sponsored news          approx. 500 characters (uptime 1 week)                                           820     context. You reach your target group on www.immobilienmanager.de and the other online
                             Your specialist article as an editorial contribution on the website. A                   platforms of the Rudolf Müller Media Group exactly where they go to find out about pro-
                             teaser text (max. 300 characters) on the home page or desired sec-                       ducts, developments and trends in the fields of design, construction and commerce.
                             tion (marked as sponsored content) links to your specialist article.
                             You provide text (approx. 2,500–3,000 characters including spaces)
     Sponsored content
                             and images. The editorial staff checks and edits.
                                                                                                             2,700    Your advantages:
                             Promotion of the article via newsletter and social media. Uptime: 4                      –– You present yourself as a solution provider and expert in your respective field.
                             weeks preferential placement, afterwards at least 6 months in the                        –– You meet the users where they go to look for specialist information on their topics.
                             section.
                                                                                                                      –– Strengthen your company’s image and brand.
                             Your product message in the look & feel of an editorial article on
                             the website. A teaser text (max. 300 characters) on the home page
                                                                                                                      –– Expand your direct sales by generating leads.
                             or desired section (marked as advert) links to your advertorial. You                     –– Increase your reach through cross-media positioning of your content.
     Advertorial             provide text and images (2,500–3,000 characters including                      2,050     –– Your native advertising content will not be detected by AdBlockers.
                             spaces). Promotion of the article via newsletter and social media.
                             Uptime: 4 weeks preferential placement, afterwards
                             available in the archive.
                                                                                                                      Further details: https://werben.rudolf-mueller.de/service​
                             Microsites are ideally suited to presenting yourself to your target
                             group as a competent partner on a specific topic. The articles come                      Media Sales Service:
     Microsite
                             from you: Up to 5 extensive articles.
                                                                                                       on request     Telephone: +49 (0)221 5497-309
                             Possible formats: Texts, videos, downloads, image and audio files.
                                                                                                                      anzeigen@immobilienmanager.de
                             Promotion of the microsite via newsletter and social media.
                             Uptime: 6 months, extension possible                                                     werben.rudolf-mueller.de

All prices are exclusive of the applicable value-added tax.

24                    ↑ back to overview                                                                                                                                             RM Rudolf Müller
immobilienmanager                                                                                                             Media-Infos 2021
Website: Formats and technical specifications
File formats:           GIF, JPG		              max. 100 KB                                  Delivery address: anzeigendisposition@rudolf-mueller.de
				                    HTML/HTML5              max. 100 KB
                                                                                             Delivery deadline: At least 10 working days before the start of the campaign;
The HTML5 advertising media can be played via script or iFrame. Delivery by redirect is      Native advertising formats at least 15 working days before the start of the campaign;
also possible. For physical ad media, all elements of the ad media, except externally loa-   microsites by arrangement
ded libraries, videos, or fonts, should be combined in a single zip file. The total weight   At delivery we require the necessary meta-information:
(please no more than 5 files for standard forms of advertising) should not exceed 120 KB     –– Booking period
(depending on the form of advertising). The location where the target URL is passed          –– Advertising format
must be easy to find in the code. Ideally this should be done via a Javascript variable      –– Advertising schedule; otherwise standard rotation if several advertising media are
with the name “clicktag”.                                                                       supplied for a booking
The advertising media should be designed to play a fallback when a browser does not          –– Contact details of the contact person
support a required feature.                                                                  –– Click URL
Further information on the production and placement of HTML5 advertising materials
can be found in the HTML5-Richtlinie Online-Vermarkterkreis (OVK) im Bundesverband           Scheduling Media Sales:
Digitale Wirtschaft (BVDW) e.V. (in German).                                                 Telephone: +49 (0)221 5497-297
The KB details specified for each advertising medium are maximum sizes and are               anzeigendisposition@rudolf-mueller.de
understood as the total sum of all data defining the advertising medium (including files
to be reloaded, images, Flash, etc.).

25              ↑ back to overview                                                                                                                        RM Rudolf Müller
immobilienmanager                                                                                                            Media-Infos 2021
Website: Corporate sites, portrait
In brief: With the new corporate sites we offer you a tool that perfectly supports your
communication goals and can be found where your target group is: On the editorial
online platform of immobilienmanager.
All areas of your company relevant to success can be found here. And what‘s best – your
entries aren‘t „carved in stone“ – you can update, add and change content as you like.
24 hours a day, 365 days a year.
That‘s how long your content will be online, networked, relevant and available on our
platform. Of course also with all mobile devices.

Services:
–– Uptime from booking: 365 days              –– YouTube videos
–– Availability from first entry: 24 hours    –– Job opportunities
–– Changeability of entries: 24 hours         –– White paper
–– Company logo                               –– Projects
–– Address details                            –– Awards
–– Contact details                            –– Social Media share buttons
–– Company profile                            –– Social Media channel buttons
–– Locations/branches                         –– Compilation of relevant editorial          Price: € 965 (for one year)
–– Key company figures                           articles
–– Portraits of responsible                   –– Crosslinking immobilienmanager.de          All prices are exclusive of the applicable value-added tax.
–– employees                                  –– Availability on all terminal devices
–– Image photos                               –– Individual admin access for editing your   Media Sales Service:
                                                 content                                    Telephone: +49 (0)221 5497-309
                                                                                            anzeigen@immobilienmanager.de
                                                                                            werben.rudolf-mueller.de

26              ↑ back to overview                                                                                                                        RM Rudolf Müller
immobilienmanager                                                                                                                                         Media-Infos 2021
Industry barometer: portrait
In brief: We use a special survey tool to integrate an industry barometer on the home-
page of immobilienmanager.de and the pages with the highest traffic. There we ask
users a new question every month on a topic chosen by the sponsor. The barometer is
branded with logo. Possible are technical questions as well as questions on social or
political issues.

Scope of service:
In advance:
–– Industry survey with one question (multiple choice)
–– Programming, monitoring and hosting
–– Directly integrated on the homepage
–– Online marketing activities to promote the survey via social media posts
   (>16,000 followers)

Afterwards:
–– Presentation of the result as an infographic with logo branding
–– Printing of the infographic with accompanying text and logo in 1/8 page format in the
   magazine
–– Optional – especially eye-catching: Advertisement in the cover of immobilienmanager        Price: ��������������������������������������������������������������������������������������������������������������������������������€ 2,390
   in the format 55 x 55 mm in the evaluation month, € 990                                    Up to 2 sponsors possible
–– Report with results and infographic in the editorial newsletter (approx. 4,500 contacts)   Discount scale possible
–– Results as PDF download including logo branding permanently on www.immobilien-
   manager.de.                                                                                Media Sales Service:
–– Statement by a company representative on the results of the survey;                        Telephone: +49 (0)221 5497-309
   length: about 2,000 characters including spaces                                            anzeigen@immobilienmanager.de
–– Placement of your logo in all publications and references to the survey and results        werben.rudolf-mueller.de

27             ↑ back to overview                                                                                                                                                               RM Rudolf Müller
immobilienmanager                                                                                                             Media-Infos 2021
Industry newsletter: Portrait
immobilienmanager

In brief: Subscribers receive it every working day: The newsletter of immobilienmanager
with the most important personnel news, running deals, project development and
financing. Register for free and be always up-to-date. Recipients also regularly read well-
founded specialist articles and interesting articles from our blog.

Target group: The newsletter reaches both subscribers and non-subscribers of the
industry magazine. All recipients of the newsletter have given their consent to receive
mailings via the so-called „double opt-in“ procedure.

Frequency: daily (Monday to Friday)

Delivery addresses: 4,902 (as of 21/07/2020)
Opening rate (unique): 35 % (as of 21/07/2020)

Advertising forms and prices
                                                                                             Price in Euro
     Form of advertising   Format
                                                                                             per dispatch    Media Sales Service:
     Text advertisement    Headline max. 60 characters, text max. 400 characters plus link                   Telephone: +49 (0)221 5497-309
     Text advertisement    Headline max. 45 characters, text max. 300 characters plus link                   anzeigen@immobilienmanager.de
                                                                                                     430
     plus image            Image 210 x 120 pixels                                                            werben.rudolf-mueller.de
     Banner                600 x 80 pixels
     Data volume up to 100 KB

All prices are exclusive of the applicable value-added tax.

28                   ↑ back to overview                                                                                                             RM Rudolf Müller
immobilienmanager                                                                                                            Media-Infos 2021
Industry newsletter: Formats and technical specifications
File formats:           GIF, JPG, PNG           max. 1 MB                                   Delivery deadline: At least 5 working days before newsletter dispatch;
                                                                                            for Sponsored Infoletter at least 15 working days prior to the agreed date of dispatch
Bitmap resolution at 72 dpi. Please specify the link (e.g. internet address) when submit-   We require the necessary meta-information upon delivery:
ting the data!                                                                              –– Booking period
                                                                                            –– Advertising format
The KB details specified for each advertising medium are maximum sizes and are under-       –– Contact details of the contact person
stood as the total sum of all data defining the advertising medium (including files to be   –– Motif name (optional)
reloaded, images, etc.). Please make sure to place all essential information in the start   –– Click URL
screen of an animated banner, as since Microsoft Outlook 2007 only the first image is
played by default with animated GIFs.                                                       Scheduling Media Sales:
                                                                                            Telephone: +49 (0)221 5497-297
Format of the newsletter: HTML, text or PDF                                                 anzeigendisposition@rudolf-mueller.de

Delivery address: anzeigendisposition@rudolf-mueller.de

29              ↑ back to overview                                                                                                                        RM Rudolf Müller
immobilienmanager                                                                                                                                Media-Infos 2021
Sponsored Infoletter: Portrait
In brief: Send a „Sponsored Infoletter“ together with us to all our registered users. The
Infoletter is sent in the name of immobilienmanager and contains 100% customer con-
tent.
Link to further information on your website or to your customer integration within our
website.
The Sponsored Infoletter ensures you absolute and maximum exclusivity in spreading
your message. It allows you to communicate with interested users who have actively
registered for topical Infoletter via double opt-in. The layout, texts and graphics/images
will be individually designed by you.
Reach the decision makers of the property industry digitally with us!

Delivery addresses: 9,055 (as of 03/08/2020)

Advantages of the Infoletters:
–– Highest attention through 100% exclusivity
–– Design of the Infoletter with your content

Advertising forms and prices:
Version 1 – b ased on our template construction kit                                                                Specification: Total width 598 px, font Arial
             (incl. creation and one correction loop)����������������������������������������������������€ 3,360   We will be happy to provide you with a sample of the Sponsored Infoletter.
Version 2 – b ased on the customer‘s HTML template
             (incl. creation and one correction loop)����������������������������������������������������€ 3,360   Delivery address: anzeigendisposition@rudolf-mueller.de
Variant 3 – P rogramming of the newsletter by the publisher
            (incl. creation and one correction loop) ����������������������������������������������������€ 3,875   Delivery deadline: At least 15 weeks before newsletter dispatch

Additional correction loops will be charged (€ 100.00.                                                              Scheduling Media Sales:
                                                                                                                    Telephone: +49 (0)221 5497-297
All prices are exclusive of the applicable value-added tax.                                                         anzeigendisposition@rudolf-mueller.de

30                 ↑ back to overview                                                                                                                                           RM Rudolf Müller
immobilienmanager                                                                                                                                                   Media-Infos 2021
Event: immobilienmanager Award, portrait
Kurzcharakteristik: BE THE BEST – MEET THE BEST
Under this motto, the eleventh award ceremony of the renowned immobilienmanager Award
will take place on 25/02/2021 at DOCK.ONE in Cologne. In fourteen different categories, suc-
cessful companies, projects and individuals in the property industry are honoured for their
influence and thus shine far beyond the boundaries of the industry. A top-notch independent
jury of renowned experts from the property industry nominates up to three extraordinary and
award-worthy candidates per category. The nominees in each category will receive multime-
dia attention from the time of announcement, both before and during the exclusive gala
evening.
In addition, the editors of the immobilienmanager award their Surprise Award.
In front of more than 400 top decision-makers in the industry, the winners will be awarded
the immobilienmanager Award 2020 for their innovative achievements.

Dates:
Deadline for applications:��������������������������������������������������������������������������� 01/07–05/11 2020
Jury meeting:������������������������������������������������������������������������������������������������������������14/01/2021
Announcement of the nominees: ��������������������������������������������������������������������������15/01/2021
Gala evening with award ceremony:����������������������������������������������������������������������25/02/2021

Prices:
Partnership:������������������������������������������������������������������������������������������������������Prices on request
Application fee:������������������������������������������������������������������������������������������������������������������� € 295   Contact person:
Single ticket:����������������������������������������������������������������������������������������������������������� € 308*/€ 358      Daniel Capellmann Project Management Events)
Corporate Table:�������������������������������������������������������������������������������������������������� € 4,080*/4,580           Telephone: +49 (0)221 5497-131
*Reduced price for applicants                                                                                                                award@immobilienmanager.de

All prices are exclusive of the applicable value-added tax.

Further information is available at www.award.immobilienmanager.de.

31                     ↑ back to overview                                                                                                                                                   RM Rudolf Müller
immobilienmanager                                                                  Media-Infos 2021
Event: imfokus summit meeting, portrait
In brief: Multimedia communication cycle
The imfokus series is a targeted further development of megatrends. We reflect a
focused topic in the magazine, in a special and at an exclusively designed event for top
decision-makers in the industry – the summit meeting.

The topic is presented editorially in the magazine and the special as well as at the sum-
mit meeting by selected speakers from different sides, and iPads are used to connect
through surveys with the circle of up to 80 participants. The results and opinions are then
further evaluated on a tweet wall. Through this dynamic form of editorial work in con-
nection with our professional event design, we continue to pursue the respective main
topics in a lively way. Content can be developed together with partners and thus com-
municated in a targeted manner.

Sponsoring: Prices on request

Closed event for invited guests

Contact person:
Daniel Capellmann (Project Management Events)
Telephone: +49 (0)221 5497-131
imfokus@immobilienmanager.de

32             ↑ back to overview                                                                   RM Rudolf Müller
immobilienmanager                                                                                                                         Media-Infos 2021
Corporate Media, part 1
In brief: Special prints from immobilienmanager – Communication with added value           The classic – as a print product
Specialist articles in immobilienmanager have a high value with your customers: Use this     Circulation                                                         4 pages (Euro)                8 pages (Euro)
effect for your communication purposes!                                                      500 copies                                                                  1,045                         1,410
We will design a special print for you individually, with articles already published in
                                                                                             1,000 copies                                                                1,255                         1,680
immobilienmanager, your advertisement and an individually designed front page. Spe-
                                                                                             2,000 copies                                                                1,490                         1,990
cial prints are the ideal way to provide your customers with a targeted example of your
                                                                                             Paper: 115g/m², silk matt – Including copyright to distribute your prints
projects and expertise. They support your corporate communication with neutrally pre-
pared information from the specialist press: Whether at an on-site meeting or at trade
fairs and events.                                                                          As Internet PDF – digital
                                                                                             Description                                                                                          Price (Euro)
                                                                                             –– Web-compatible file format (72 dpi) for integration on your website or for sending by e-mail
                                                                                                                                                                                                         360
                                                                                             –– Including copyright for online publication and for distribution

                                                                                           All prices are exclusive of the applicable value-added tax.

                                                                                           Contact person:
                                                                                           Annette Ocker (Management Corporate Services)
                                                                                           Telephone: +49 (0)221 5497-228
                                                                                           a.ocker@rudolf-mueller.de
                                                                                           werben.rudolf-mueller.de

33            ↑ back to overview                                                                                                                                            RM Rudolf Müller
immobilienmanager                                                                                                        Media-Infos 2021
Corporate Media, part 2
Do you want to develop a customer medium or are you looking for an individual commu-    Your exclusive benefit: You determine the content goal. We support you in conceptuali-
nication solution? Then we can offer you a wide range of corporate media services.      sation and implementation with our entire specialist media competence. We also offer
Examples from the portfolio:                                                            you high-quality target group penetration for the distribution of your finished customer
                                                                                        medium.
–– Print: Guidebooks, customer magazines, corporate books
–– Digital: Microsites, videos, apps, e-magazines                                       –– You stand out from your competitors with an exclusive media product.
–– Events: Content conceptualisation, implementation and media support of digital and   –– You benefit from the reputation of a market-leading specialist medium.
   live events                                                                          –– You achieve an extraordinary attention value with your target group.
–– Consulting: Market research, workshops                                               –– You receive professional and personal content support from our competent team.
                                                                                        –– You ensure that you receive a complete handling service by our team (conception,
                                                                                           ­contents, layout, production, printing, dispatch, translation, etc.).

                                                                                        Further information: https://werben.rudolf-mueller.de/service

                                                                                        Talk to us – we will develop extraordinary solutions together with you!

                                                                                        Contact person:
                                                                                        Annette Ocker (Management Corporate Services)
                                                                                        Telephone: +49 (0)221 5497-228
                                                                                        a.ocker@rudolf-mueller.de
                                                                                        werben.rudolf-mueller.de

Offers for your corporate communications that appear exclusively
under your brand or are published as a co-branding offer under
your brand plus the immobilienmanager brand.

34            ↑ back to overview                                                                                                                     RM Rudolf Müller
immobilienmanager                                                   Media-Infos 2021
The brand world of the Rudolf Müller Media Group

ausbaupraxis.de                   DD/H Das Dachdecker-Handwerk   M&T Metallhandwerk & Technik

bƒb barrierefrei bauen            Der Zimmermann                 Motorist

B+B Bauen im Bestand                FeuerTrutz                   S+B Schloss- und Beschlagmarkt

bmH bauen mit Holz                F+P Fliesen und Platten        SicherheitsMagazin

BaumarktManager                   im immobilienmanager           T|I Technische Isolierung

BaustoffMarkt                     KlempnerMagazin                T+A Trockenbau und Ausbau

baustoff wissen.de

35         ↑ back to overview                                                         RM Rudolf Müller
immobilienmanager                                                                            Media-Infos 2021
Contacts
Media Sales Service:
Telephone: +49 (0)221 5497-309
anzeigen@immobilienmanager.de

Scheduling Media Sales:
Telephone: +49 (0)221 5497-297
anzeigendisposition@rudolf-mueller.de

Programme:
Telephone: +49 (0)221 5497-122
m.gerharz@immobilienmanager.de

Address:
Immobilien Manager Verlag               All orders are subject to the General Terms and Conditions of the Rudolf Müller Media
IMV GmbH & Co. KG                       Group for advertisements and other advertising media in magazines and their electronic
Stolberger Str. 84                      editions as well as the General Terms and Conditions for the placement of advertising
D-50933 Cologne                         media in digital media. You can view and download these online at General Terms and
                                        Conditions. We can also send them to you on request.
werben.rudolf-mueller.de

36            ↑ back to overview                                                                                       RM Rudolf Müller
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