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immobilienmanager Media-Infos 2021 Übersicht Media brand������������������������������������������������������������������������ 3 Website: Portrait������������������������������������������������������������������������������� 21 Industry magazine: User data��������������������������������������������������������������������������� 22 Title portrait ����������������������������������������������������������������������� 4 Prices and forms of advertising��������������������������������������� 23 Scope and content analysis ����������������������������������������������� 5 Formats and technical data��������������������������������������������� 25 Circulation and distribution analysis��������������������������������� 6 Corporate sites������������������������������������������������������������������� 26 Topics and schedule ����������������������������������������������������������� 8 Industry barometer����������������������������������������������������������� 27 Price list ����������������������������������������������������������������������������� 11 Formats and technical data��������������������������������������������� 13 Industry newsletter: Bind-ins������������������������������������������������������������������������������ 16 Portrait������������������������������������������������������������������������������� 28 Inserts and tip-ins������������������������������������������������������������� 17 Formats and technical data��������������������������������������������� 29 Sponsored Infoletter��������������������������������������������������������� 30 Special object: Edition��������������������������������������������������������������������������������� 18 Event: Special ������������������������������������������������������������������������������� 19 immobilienmanager Award��������������������������������������������� 31 Trade fair issue Expo Real������������������������������������������������ 20 Imfokus summi ����������������������������������������������������������������� 32 Corporate Media������������������������������������������������������������� 33 The Rudolf Müller Brand World����������������������������������� 35 Contacts���������������������������������������������������������������������������� 36 2 RM Rudolf Müller
immobilienmanager Media-Infos 2021 Media brand In addition to targeted specialist information, today’s top executives in the property indus- immobilienmanager magazine provide a well-founded overview of the overall market and try require debates, controversies, entertainment and clearly formulated opinions from its sub-markets. other experts. immobilienmanager magazine is the specialist and opinion magazine for Place your expert knowledge in the environment of new trends, movements and top topics the decision-makers in the property industry. The most important information is prepared in the industry. Our media provide you with direct access to the relevant target groups and for the readers in a well-founded, concise and informative way. decision-makers in the property industry. We make sure that you connect with the right The property and investment market is constantly on the lookout for new business fields, recipients. Our range of media is rounded off by the presentation of the immobilienmanag- markets and products. In order to correctly assess the opportunities and potentials and er Award, at which successful personalities, companies and projects in the property indus- make profitable use of these, the industry magazine and the additional supplements of try are honoured in 14 categories. 3 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Title portrait Title: immobilienmanager Purchase price: Annual subscription In brief: immobilienmanager magazine is the monthly Germany (incl. VAT) € 195.00 trade and opinion magazine for decision-makers in the Abroad (excl. VAT) € 199.00 property industry. It offers its readers well-founded prop- single issue price (incl. VAT): € 26.10 erty knowledge and critical debates. Every month, immo- bilienmanager magazine focuses on the most important Membership/participation: IVW news and facts, shows the trends and tendencies in the property markets and thus promotes market transparen- Verlag: cy. Additional services such as the daily newsletter, the Immobilien Manager Verlag immobilienmanager app and the e-paper for notebooks IMV GmbH & Co. KG and PCs with multi-media features such as videos, picture Postal address: PO Box 41 09 49, D-50869 Cologne galleries and links supplement the information offered by Address: Stolberger Str. 84, D-50933 Cologne the B2B magazine. immobilienmanager magazine has Telephone: +49 (0)221 5497-309 established itself as a leading specialist medium among Telefax: +49 (0)221 5497-6309 the top decision-makers in the property industry. immobilienmanager@vuservice.de www.immobilienmanager.de Target group: Investors, financiers, project developers, operators, brokers, service providers, administrators, cit- Programme: ies/municipalities, and many more Markus Gerharz (Head of Programme) Telephone: +49 (0)221 5497-122 Publication frequency: 10 x per year with 2 double m.gerharz@immobilienmanager.de issues (volume no. 01/02 + volume no. 07/08) Media Sales: Magazine format: DIN A4 Günther Oster (Head of Media Sales) Telefon: 0221 5497-281 Years active: 30th year 2021 g.oster@immobilienmanager.de werben.rudolf-mueller.de 4 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Volume and content analysis Volume analysis 2019 = 10 issues Total volume 896 pages = 100.0 % Editorial section 753 pages = 84.0 % Advertisement section 143 pages = 16.0 % of which job and occasional advertisements – pages = – Bind-ins – pages = – Inserts 3 units Content analysis of the editorial section 753 pages = 100.0 % Development + Management/Design 60 pages = 6.5 % Locations + Markets 86 pages = 9.4 % Cover story 74 pages = 8.1 % Financing + Investment 101 pages = 11.0 % Management + Consultancy 58 pages = 6.3 % Company + Heads 60 pages = 6.5 % Title, content/editorial, preview, advertisers 50 pages = 5.5 % On our own behalf 18 pages = 2.0 % News, vdp newsletter, ZIA-Aktuell 20 pages = 2.2 % Service, final stroke/property thriller 20 pages = 2.2 % Trade fair 31 pages = 3.4 % University + Career 7 pages = 0.8 % Editions, special, extras 168 pages = 18.3 % 5 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Circulation and distribution analysis Circulation control: Geographical distribution analysis Economic area Share of actually Circulation analysis: Copies per issue, annual average distributed circulation (01 July 2019 to 30 June 2020) % Copies Germany 99.0 14,707 Print run: 15,000 Abroad 1.0 151 Actual total circulation (atc): 14,858 of which abroad: 151 Actual total circulation (atc) 100.0 14,858 Circulation sold: 1,602 of which abroad: 44 Distribution by postcode area Subscribed copies: 1,166 of which Post code % Copies members copies: – 01000 – 09999 5.5 808 Retail sales: 3 10000 – 19999 12.7 1,865 Other sales: 433 20000 – 29999 9.4 1,381 Free copies: 3,256 30000 – 39999 8.4 1,233 40000 – 49999 11.2 1,643 Remainder, 50000 – 59999 11.1 1,639 specimen and archive copies: 142 60000 – 69999 11.6 1,702 70000 – 79999 10.5 1,542 80000 – 89999 12.9 1,899 90000 – 99999 6.8 995 Actual total circulation (atc) Germany 100.0 14,707 6 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Circulation and distribution analysis (continued) Recipient structure analysis Survey method: Share of actually 1. Method: Distribution analysis by file evaluation – total survey Recipient groups distributed circulation 2. Population: atc 14,858 = 100 % 3. Sample: Total census % Copies 4. Target person of the study: not applicable Brokerage/rental 28.7 4,267 5. Study period: August 2020 Engineering and architecture firms 28.5 4,236 6. Study conducted by: Rudolf Müller Media Group Construction and extension 14.0 2,077 Financing and investment 9.6 1,420 Services 5.7 847 Administration 5.6 839 Law 0.8 124 Other 7.1 1,048 Actual total circulation (atc) 100.0 14,858 7 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Topics and Schedule Issue Publication Advertising Copy deadline Topics*** Fairs/events no. date* deadline** 1+2 11/02/2021 11/01/2021 11/01/2021 Digitisation: New processes Sprengnetter Annual Congress Property Valuation Funding: Market overview start of the year 2021 21–22 January 2021, online Property segments: Residential property Handelsblatt Energy Summit Project development: Developing neighbourhoods 13–15 January 2021, Berlin (+ online) 11/02/2021 11/01/2021 11/01/2021 Frankfurt/Rhine-Main Edition A look at the property market in the region 3 12/03/2021 05/02/2021 05/02/2021 Trade fair: MIPIM preliminary report immobilienmanager-AWARD Gala-Abend Services: Facility management 25 February 2021, Cologne Investment: International money in German property Quo Vadis Property segments: Logistics 01–03 March 2021, Berlin MIPIM 16–19 March 2021, FR-Cannes Munich Real Estate Fair 20–22 March 2021, Munich 12/03/2021 05/02/2021 05/02/2021 Hamburg/Rhine-Main Edition A look at the property market in the region 4 08/04/2021 04/03/2021 04/03/2021 Trade fair: MIPIM review services: Asset management Funding: Who finances what, and at what conditions? Energy/sustainability: Sustainability goals and their implementation Property segments: Office 08/04/2021 04/03/2021 04/03/2021 Brochure immobilienmanager Award 2021 The winners at a glance and impressions of the event * Postal delivery ** Last date for receipt of order and print data for an issue *** Subject to change 8 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Topics and Schedule (continued) Issue Publication Advertising Copy deadline Topics*** Fairs/events no. date* deadline** 5 14/05/2021 12/04/2021 12/04/2021 Service: Property management Investment: Investor‘s darlings and slow sellers Property segments: Operator concepts 6 08/06/2021 03/05/2021 03/05/2021 Service: Legal advisor polis Convention Project development: Portfolio development 09–10 June 2021, Düsseldorf Energy/sustainability: Cradle to cradle Aareon Congress Property segments: Business parks 09–11 June 2021, Garmisch-Partenkirchen 7+8 05/07/2021 01/06/2021 01/06/2021 Services: Technical building consulting servparc Investment: Investment objectives in Europe 30–11 July 2021, Frankfurt a.M. Digitisation: Smart building Property segments: Healthcare properties 05/07/2021 01/06/2021 01/06/2021 Cologne Edition A look at the property market in the city 9 09/09/2021 09/08/2021 09/08/2021 Exclusive immobilienmanager estate agent ranking 2021 Trade fair: Expo Real preliminary report Locations: Düsseldorf Innovation: Future of building 09/09/2021 09/08/2021 09/08/2021 Nuremberg Metropolitan Region Edition A look at the property market in the region 10 04/10/2021 01/09/2021 01/09/2021 Trade fair: Expo Real 2021 Expo Real 11–13 October 2021, Munich 04/10/2021 01/09/2021 01/09/2021 Munich Edition A look at the property market in the city 04/10/2021 01/09/2021 01/09/2021 Special Expo Real Information about the fair, exhibitors and events * Postal delivery ** Last date for receipt of order and print data for an issue *** Subject to change 9 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Topics and Schedule (continued) Issue Publication Advertising Copy deadline Topics*** Fairs/events no. date* deadline** 11 19/11/2021 18/10/2021 18/10/2021 Trade fair: Expo Real review MAPIC Funding: Financiers’ competition November 2021, Cannes Companies: New business models through digitisation Property segments: Industrial properties 19/11/2021 18/10/2021 18/10/2021 Berlin Edition A look at the property market in the city 12 13/12/2021 10/11/2021 10/11/2021 Funding: Expectations for 2022 Project development: New working methods Innovation: New working and living environments Property segments: Retail trade * Postal delivery ** Last date for receipt of order and print data for an issue *** Subject to change 10 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Price list no. 30, part 1 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.) Advertising rates and formats Colour: Format Width x height in mm b/w (Euro) 4-coloured (Euro) Special colours (HKS, Pantone), per colour for all formats:������������������������������������������€ 1,400 1/1 188 x 267 7,160 9,085 Format surcharges: 1/2 188 x 131 3,590 5,530 92 x 267 Bleed advertisements: ���������������������������������������������������������������������5 % surcharge on 4c price 1/3 188 x 87 3,100 4,550 Crossover advertisements: �������������������������������������������������������������������������������������no surcharge 60 x 267 Dimensions for printing documents: see ”Formats and technical data“ 1/4 188 x 63 1,310 3,970 92 x 131 Discounts: Orders within 12 months. 44 x 267 1/8 188 x 30 1,800 2,990 Frequency discount scale Quantity discount scale 92 x 63 3x 5% 12 x 18 % 3 pages 5 % 12 pages 18 % 44 x 131 6 x 10 % 18 x 20 % 5 pages 10 % 18 pages 20 % 9 x 15 % 9 pages 15 % Placements Combination discounts: All German-language specialist titles of the Rudolf Müller Format 4-coloured (Euro) Media Group can be combined with each other. 2nd cover page 9,995 Prerequisites: At least four ads in two or more titles. Minimum format 1/4 page. 4th cover page 9,995 Orders within 12 months. 1/2 page 2 columns next to content 7,245 Junior page 7,060 Frequency discount scale Quantity discount scale 1/1 page advertorial * 9,995 4x 3% 18 x 15 % 4 pages 5 % 14 pages 15 % 6x 5% 24 x 18 % 6 pages 8 % 20 pages 18 % 1/2 page advertorial * 5,530 12 x 8 % 30 x 20 % 9 pages 10 % 24 pages 20 % For other binding placement specifications: 10 % surcharge on 4c price 15 x 10 % * Guidelines and specifications for advertorial design are provided as required.. The combination discount scales override the respective object scales. Free transfer of advertisements from the print magazine to the e-magazine The customer is entitled to the most favourable discount for him. (smartphone, tablet, laptop, PC). Linking to your desired target URL, Conditions for larger orders on request. integration of videos or picture galleries: € 160. Inserts, classifieds and additional technical costs are not discounted. 11 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Price list no. 30, part 2 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.) Sections: Inserts*: Per 1-column 44 mm wide line –– Printed matter, electronic data carriers and other items Occasional advertisements����������������������������������������������������������������������������������€ 9.40 per mm –– Up to 25 g per thousand € 345.00 Agencies and vacancies��������������������������������������������������������������������������������������€ 9.40 per mm –– More than 25 g on request Job-wanted adverts����������������������������������������������������������������������������������������������€ 3.40 per mm –– For inserts with a height of more than 2 mm up to max. 30 mm, additional charges Box number fee domestic�������������������������������������������������������������������������������������������������� € 9.00 apply in accordance with the current rate of Deutsche Post AG. Flat rate for split runs Colour������������������������������������������������������������������������������������������������������������������ 15 % surcharge on request. Bind-ins*: * For technical information and required editions, see “Bind-ins” or “Inserts and tip-ins“. Bind-in (two-sided): Paper weight up to 150 g/m2 ����������������������������������������������������������������������������������������€ 8,170 Payment terms: Payment within 10 days after invoice date with 2% discount, Bind-ins over two pages on request within 30 days after invoice date net. VAT ID No. DE 184232376 Discount s. quantity discount scale – 1 sheet = 1 advertisement page, Alternatively, the fee can be collected by direct debit after prior agreement. partial binding possible, prices on request Bank Details: Tip-ins*: Sparkasse KölnBonn –– Tipped-in postcards per thousand € 215 (with machine processing) IBAN DE63 3705 0198 0056 0429 71 –– Precise gluing on request (only manual processing possible) BIC COLSDE33XXX –– Other items (after presentation of a sample) on request. For items with a height of more than 2 mm up to max. 30 mm, additional charges apply in accordance with the Examples of other formats and special forms of advertising can be found current rate of Deutsche Post AG on page 14. 12 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Formats and technical specifications Examples of advertisement formats and placement options Magazine format: 210 x 297 mm, advertisement format details: Type area format, Net format, bleed format incl. 3 mm bleed allowances 2/1 page with crossover Data 1/1 page 1/2 Seite 1/1 1/2 Junior page 1/3 must be created for each page page page page 2-column 4-column 1-column 203 x 267 mm per page 188 x 267 mm 92 x 267 mm 188 x 131 mm 140 x 185 mm 60 x 267 mm 420 x 297 mm complete 210 x 297 mm 102 x 297 mm 210 x 146 mm 150 x 200 mm 70 x 297 mm 216 x 303 mm per page 216 x 303 mm 108 x 303 mm 216 x 152 mm 156 x 206 mm 76 x 303 mm 1/3 1/4 1/4 1/4 1/8 1/8 1/8 page page page page page page page 4-column 1-column 2-column 4-column 1-column 2-column 4-column 188 x 87 mm 44 x 267 mm 92 x 131 mm 188 x 63 mm 44 x 131 mm 92 x 63 mm 188 x 30 mm 210 x 102 mm 54 x 297 mm 102 x 146 mm 210 x 78 mm 54 x 146 mm 102 x 81 mm 210 x 45 mm 216 x 108 mm 60 x 303 mm 108 x 152 mm 216 x 84 mm 60 x 152 mm 108 x 87 mm 216 x 51 mm 13 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Formats and technical specifications (continued) Examples of advertisement formats and placement options for special formats Magazine format: 210 x 297 mm, advertisement format details: Net format, bleed format incl. 3 mm bleed allowances Island Triangle L-format advertisement L-format- Title gate advertisement advertise- over 2/1 page advert folder ment Data must be created on 1/1 page for each page Min. format: 55 x 50 mm 210 x 297 mm 210 x 72 mm plus 210 x 72 mm (horizontal) 210 x 72 mm (horizontal) Fold-out title page; Max. format: 55 x 100 mm 216 x 303 mm 72 x 297 mm (vertical) 72 x 297 mm (vertical) advertisement option on 216 x 78 mm plus 216 x 78 mm (horizontal) 216 x 78 mm (horizontal) the inside flap and the title 78 x 303 mm (vertical) 78 x 303 mm (vertical) page area covered by the flap (formats on request) Address field Centre Centre Sleeve advertisement advertisement Address sheet advertisement The address sheet is foil-wrapped together. Width on request 60 x 297 mm 210 x 87 mm 210 x 193 mm Height: minimum 100 mm 66 x 303 mm 216 x 93 mm 216 x 199 mm maximum 200 mm 14 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Formats and technical specifications (continued) Magazine format: 210 mm wide, 297 mm high, DIN A4 Colours: Printing inks (CMYK) according to ISO standard 12647-2:2006 DAM 1. Please only use “ISO Coated v2 (ECI)” as ICC profile. The profile can be downloaded free of Printing and binding process: Offset/adhesive binding charge in the package “ECI_Offset_2009“ at http://www.eci.org/de/downloads. Data transmission: Support: Warranty: We can only expose on the printing plate what is present in the data. We pvia RM advertising portal: anzeigendisposition@rudolf-mueller.de cannot assume any liability for deviations in texts, illustrations and colours in particular. Instructions RM advert verification portal Advertisement scheduling Please pay attention to possible optimisation notices that the RM advert verification Video RM advert verification portal Telephone: +49 (0)221 5497-297 portal may show you. via RM file exchange (from 30 MB) The correction of delivered data and/or their processing cause additional expenses, which will be invoiced to you at cost. Data formats: Please supply PDF/X-3 data only. RM advert verification portal: The RM advert verification portal is a free verification portal that allows you to check and transmit the data of all your advertisements in our industry magazines. Your print data will be checked for all parameters relevant to printing and you will immediately receive a detailed report. The report tells you whether the file is printable or whether there are options for optimising the output quality. Fonts: Please make sure that the fonts are embedded in the PDF. Graphics/images: Raster images should have a resolution between 250 and 300 dpi, line images 600 to max. 1200 dpi. Please do not use lines finer than 0.05 mm or rasters finer than 3%. 15 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Bind-ins Before accepting and confirming the order, a binding sample, if necessary a blind sample Required circulation: 15,200 copies including allowance with indication of size and weight, must be submitted. Minimum paper weight for 1 sheet 100 g/m2, multi-page bind-ins on request. Submission deadline: No later than 10 working days before the publication of the Bind-ins must be designed in such a way that they are recognisable as advertisement, respective issue. cannot be mistaken for the editorial part and may only advertise the product range of an advertiser. The placement of bind-ins depends on the technical possibilities. Bind-ins Technical data: Bind-ins must be delivered untrimmed. Multileaf bind-ins must be deliv- printed on material other than paper can only be accepted after prior approval by the ered folded accordingly. The front of the bind-in must be marked. The type and design of Post Office, which is to be obtained by the publisher. bind-in must be such that additional preparation and processing is not necessary. Diffi- culties and additional folding and gluing work will be invoiced separately. In the case of Formats: multileaf bind-ins, the bind-in must be closed towards the magazine binding, i.e. in the 1 Sheet (= 2 pages) untrimmed 216 mm wide x 303 mm high insertion direction. In all other cases, a difficulty surcharge must be calculated. 2 Sheet (= 4 pages) untrimmed 432 mm wide x 303 mm high 3 Sheet (= 6 pages) untrimmed 627 mm wide x 303 mm high Delivery address: Westermann Druck GmbH, Fr. Jutta Kunze, 4 Sheet (= 8 pages) format on request Georg-Westermann-Allee 66, Warenannahme Tor 11,38104 Braunschweig Delivery note: 2- and 4-page Fold (binding) 6-page Fold (binding) „Immobilienmanager“ 3 mm 3 mm issue … Quantity: … copies Goods inward: 303 mm untrimmed 303 mm untrimmed 297 mm trimmed 297 mm trimmed 08:00 am – 2:00 pm. For 216 mm 210 mm 216 mm 211 mm untrimmed trimmed untrimmed technical and organisation- max. 200 mm 210 mm 208 mm al reasons, deliveries of any trimmed kind cannot be accepted outside the acceptance times 3 mm 3 mm Routing margin 3 mm 3 mm Routing margin 3 mm each 432 mm 627 mm 16 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry magazine: Inserts and tip-ins Inserts: A condition for order acceptance and confirmation by the publisher is the sub- Required circulation: 15,200 copies including allowance mission of a binding sample, if necessary a blind sample, stating size and weight. Inserts may only advertise the range of products of an advertiser. They must be designed in such Submission deadline: No later than 10 working days before the publication of the a way that they cannot be mistaken for the text part of the magazine. The placement is respective issue. done according to the technical possibilities. Format: The regulations of Deutsche Post AG apply to tip-on postcards. Tip-in product Insert reference: An insert reference will be included free of charge in the advertise- samples on request, max. 30 mm height. ment section. Technical data: In the case of tip-in advertising media, the adhesive edges must lie in Required circulation: 15,200 copies including allowance, split runs on request the direction of the magazine binding; at least 1 mm from the magazine binding and a maximum of 48 mm from the closed magazine binding into the page (see sketch). Submission deadline: No later than 10 working days before the publication of the Liability for position deviations up to a tolerance limit of 3 millimetres in all directions respective issue. from the starting points cannot be assumed. Format: Printed matter: loosely inserted, max. 205 mm x 290 mm Delivery address: Westermann Druck GmbH, Fr. Jutta Kunze, Electronic data carriers (e.g. CD-ROM) and other objects (e.g. product samples): loosely Georg-Westermann-Allee 66, Warenannahme Tor 11,38104 Braunschweig inserted, max. 30 mm height Delivery note: Technical data: Inserts are inserted loosely. They must consist of a single piece and not „Immobilienmanager“ require any additional processing. Difficulties in processing and additional work (e.g. issue … folding) are invoiced separately. Inserts printed on material other than paper may be Quantity: … copies Adhesive Adhesive Binding Binding accepted only after presentation of a binding sample to verify the processing and dis- edge edge patch possibilities. If the insert consists of several sheets, it must be closed towards the Goods inward: magazine binding, i.e. in the insertion direction. ≥ 1 mm ≤ 48 mm ≥ 1 mm ≤ 48 mm 08:00 am – 2:00 pm. For technical and organisational rea- Tip-ins: Before accepting and confirming the order, the advertising motif must be sub- Insertion direction sons, deliveries of any kind cannot Adhesion Adhesion mitted with a tip-in (sample with variable data), if necessary a blind sample. Electronic on the front on the back be accepted outside the accept- data carriers and other objects can only be accepted upon presentation of a binding ance times sample. 17 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Special object: Edition, portrait In brief: The editions of immobilienman- Schedule ager magazine offer detailed information Issue Advertising deadline Publication date about a location in all relevant property Frankfurt/Rhine-Main region 11/01/2021 05/02/2021 segments (financial and investment mar- Hamburg 05/02/2021 08/03/2021 ket, office, retail, logistics and hotel mar- Cologne 01/06/2021 29/06/2021 ket as well as residential market). Nuremberg Metropolitan region 09/08/2021 09/09/2021 The regional special publications appear as supplements in almost every issue. Munich 01/09/2021 01/10/2021 Special feature: Our editorial staff invites Berlin 18/10/2021 15/11/2021 you to a round table discussion where managing directors of a region talk about Advertising rates and formats the current market. Format Width x height in mm b/w (Euro) 4-coloured (Euro) 1/1 188 x 267 7,160 9,085 Advantages: 1/2 188 x 131 3,590 5,530 –– Excellent opportunity to draw attention 92 x 267 to the business location and companies 1/3 188 x 87 3,100 4,550 based there 60 x 267 –– Nationwide distribution in the total cir- 1/4 188 x 63 1,310 3,970 culation of immobilienmanager maga- 92 x 131 zine 44 x 267 –– Special distribution at trade fairs such as EXPO REAL and MIPIM 1/8 188 x 30 1,800 2,990 –– Distribution via regional economic development agencies 92 x 63 –– In all editions, contacts are established with decision-makers who are important for the property industry All prices are exclusive of the applicable value-added tax. –– We provide our advertising customers with production prints of the editions for their own promotional campaigns Media Sales Service: Telephone: +49 (0)221 5497-309 Prospects: Editions can be translated into English. Please contact us if you are interest- anzeigen@immobilienmanager.de ed! werben.rudolf-mueller.de 18 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Special object: Special, portrait In brief: immobilienmanager magazine Advantages: regularly publishes specials on certain –– Excellent opportunity to present an extensive range of topics to a professional reader- topics or events that are included in the ship main issue as supplements. Our Expo –– Nationwide distribution in the total circulation (15,000 copies) of immobilienmanager Real special and the specials for our magazine events imFOKUS are well known. But you –– As a sponsor, we provide you with 2,000 production prints for your own promotional can also request a desired topic and spon- use sor a special. –– Distribution as mobile version via the immobilienmanager app for iOS and Android as Together with the editors of the Immobil- well as e-paper for Notebook and PC ien Manager Verlag you will develop the –– Support via social media channels (XING, Facebook, Twitter) with reference to the spe- topics and/or suggest topics. The contents cial publication are independently researched by immo- bilienmanager magazine. You also have Advertising rates and formats the opportunity, in consultation with the Format Columns Width x height in mm b/w (Euro) 4-coloured (Euro) editorial staff, to contribute your own con- 1/1 4-column 188 x 267 7,160 9,085 tent. The distribution will be according to 1/2 4-column 188 x 131 3,590 5,530 your needs as e-magazine, printed maga- 2-column 92 x 267 zine or a combination of print and online. 1/3 4-column 188 x 87 3,100 4,550 You will receive a special edition for your 1-column 60 x 267 own promotional use. 1/4 4-column 188 x 63 1,310 3,970 2-column 92 x 131 Do you want to sponsor a special? Please contact us. Prices on request. 1-column 44 x 267 1/8 4-column 188 x 30 1,800 2,990 Media Sales Service: 2-column 92 x 63 Telephone: +49 (0)221 5497-309 anzeigen@immobilienmanager.de All prices are exclusive of the applicable value-added tax. werben.rudolf-mueller.de 19 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Special object: Trade fair edition Expo Real, portrait Kurzcharakteristik: We publish our trade Example price calculation fair editions of immobilienmanager mag- Medium Format Dimensions Price in Euro azine in the context of Expo Real. immobilienmanager magazine 1/1 4c, type area format 188 x 267 mm 9,085.00 As the largest B2B trade fair in Europe, immobilienmanager online Super banner homepage 728 x 90 pixels 2,370.00 Expo Real offers the best conditions for immobilienmanager newsletter Text-image advertisement Heading max. 45 characters, 430.00 efficient networking. text max. 300 characters Almost 2,000 exhibitors on 64,000 square plus link, image 210 x 120 metres present their range of properties pixels and investment products and services to Package price 11,885.00 over 44,000 participants from approx. 72 Trade fair discount 10 % –1,188.50 countries – the fair is the hottest meeting total 10,696.50 place for the property industry. immobilienmanager magazine will be All prices are exclusive of the applicable value-added tax. reporting in advance on the trade fair and the expectations of the industry from Sep- Media Sales Service: tember onwards. The October issue will Telephone: +49 (0)221 5497-309 be available in the press boxes at the fair. anzeigen@immobilienmanager.de In addition to this, the October issue will werben.rudolf-mueller.de also contain our Expo Real special, on the website there will be regular reports under the Expo Real channel and the newsletter will keep you up-to-date every working day. Example Expo Real media combo: The combination of advertisements in immobilienmanager magazine, online advertising at www.immobilienmanager.de and advertisements in the newsletter makes it possible to address the target group using a variety of media, thereby meeting the needs of dif- 10 % d iscount ferent user behaviour. During Expo Real, you will receive a discount of 10% on three Trade fair placements (online & print) instead of 5% according to the frequency discount scale. Put together your individual package! We will be glad to help you. 20 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Website: Portrait www.immobilienmanager.de In brief: In addition to daily news from the property industry, the internet portal also offers specialist articles on the complete range of property topics - from financing to pro- ject development, from management to consulting, from career to law. This is rounded off by an extensive news archive and the digital editions of the printed industry magazi- ne. Target group: Investors, financiers, developers, operators, brokers, administrators, ser- vice providers, cities/municipalities, and many more Media Sales Service: Telephone: +49 (0)221 5497-309 anzeigen@immobilienmanager.de werben.rudolf-mueller.de 21 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Website: Usage data Access control: – Usage data: user: 45,458 (average per month for the period August 2019–July 2020) sessions: 61,374 (average per month for the period August 2019–July 2020) page impressions: 85,298 (average per month for the period August 2019–July 2020) Source: Google Analytics 22 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Website: Prices and forms of advertising, part 1 Display advertising Discounts: 12 weeks – 5 % 36 weeks – 15 % Form of advertising Placement Format Price in Euro 24 weeks – 10 % 48 weeks – 20 % (width x height in pixels) for 4 weeks XXL super banner home 728 x 180 2,370 Further placements, formats and prices on request Individual sponsoring heading packages on request Super banner home 728 x 90 2,135 heading Cross-platform online campaigns are possible. Skyscraper* home 120 x 600 2,250 heading All prices are exclusive of the applicable value-added tax. Wide skyscraper* home 160 x 600 2,380 heading A visualisation of these and other forms of advertising with technical and Content ad home 300 x 250 2,700 explanatory descriptions is available at https://werben.rudolf-mueller.de/ heading visualisierung-digitaler-werbemittel. Billboard home 970 x 250 3,995 Floor ad home 1.200 x 200 2,135 Media Sales Service: heading Telephone: +49 (0)221 5497-309 Fireplace home 2,825 anzeigen@immobilienmanager.de werben.rudolf-mueller.de Homepage take over home 3,390 Data volume up to 100 KB * not displayed on mobile 23 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Website: Prices and forms of advertising, part 2 Native Advertising Content is a decisive factor when planning digital campaigns. Our native advertising for- Form of advertising Description Price in Euro mats enable you to position your content and solutions professionally edited in a specialist Sponsored news approx. 500 characters (uptime 1 week) 820 context. You reach your target group on www.immobilienmanager.de and the other online Your specialist article as an editorial contribution on the website. A platforms of the Rudolf Müller Media Group exactly where they go to find out about pro- teaser text (max. 300 characters) on the home page or desired sec- ducts, developments and trends in the fields of design, construction and commerce. tion (marked as sponsored content) links to your specialist article. You provide text (approx. 2,500–3,000 characters including spaces) Sponsored content and images. The editorial staff checks and edits. 2,700 Your advantages: Promotion of the article via newsletter and social media. Uptime: 4 –– You present yourself as a solution provider and expert in your respective field. weeks preferential placement, afterwards at least 6 months in the –– You meet the users where they go to look for specialist information on their topics. section. –– Strengthen your company’s image and brand. Your product message in the look & feel of an editorial article on the website. A teaser text (max. 300 characters) on the home page –– Expand your direct sales by generating leads. or desired section (marked as advert) links to your advertorial. You –– Increase your reach through cross-media positioning of your content. Advertorial provide text and images (2,500–3,000 characters including 2,050 –– Your native advertising content will not be detected by AdBlockers. spaces). Promotion of the article via newsletter and social media. Uptime: 4 weeks preferential placement, afterwards available in the archive. Further details: https://werben.rudolf-mueller.de/service Microsites are ideally suited to presenting yourself to your target group as a competent partner on a specific topic. The articles come Media Sales Service: Microsite from you: Up to 5 extensive articles. on request Telephone: +49 (0)221 5497-309 Possible formats: Texts, videos, downloads, image and audio files. anzeigen@immobilienmanager.de Promotion of the microsite via newsletter and social media. Uptime: 6 months, extension possible werben.rudolf-mueller.de All prices are exclusive of the applicable value-added tax. 24 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Website: Formats and technical specifications File formats: GIF, JPG max. 100 KB Delivery address: anzeigendisposition@rudolf-mueller.de HTML/HTML5 max. 100 KB Delivery deadline: At least 10 working days before the start of the campaign; The HTML5 advertising media can be played via script or iFrame. Delivery by redirect is Native advertising formats at least 15 working days before the start of the campaign; also possible. For physical ad media, all elements of the ad media, except externally loa- microsites by arrangement ded libraries, videos, or fonts, should be combined in a single zip file. The total weight At delivery we require the necessary meta-information: (please no more than 5 files for standard forms of advertising) should not exceed 120 KB –– Booking period (depending on the form of advertising). The location where the target URL is passed –– Advertising format must be easy to find in the code. Ideally this should be done via a Javascript variable –– Advertising schedule; otherwise standard rotation if several advertising media are with the name “clicktag”. supplied for a booking The advertising media should be designed to play a fallback when a browser does not –– Contact details of the contact person support a required feature. –– Click URL Further information on the production and placement of HTML5 advertising materials can be found in the HTML5-Richtlinie Online-Vermarkterkreis (OVK) im Bundesverband Scheduling Media Sales: Digitale Wirtschaft (BVDW) e.V. (in German). Telephone: +49 (0)221 5497-297 The KB details specified for each advertising medium are maximum sizes and are anzeigendisposition@rudolf-mueller.de understood as the total sum of all data defining the advertising medium (including files to be reloaded, images, Flash, etc.). 25 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Website: Corporate sites, portrait In brief: With the new corporate sites we offer you a tool that perfectly supports your communication goals and can be found where your target group is: On the editorial online platform of immobilienmanager. All areas of your company relevant to success can be found here. And what‘s best – your entries aren‘t „carved in stone“ – you can update, add and change content as you like. 24 hours a day, 365 days a year. That‘s how long your content will be online, networked, relevant and available on our platform. Of course also with all mobile devices. Services: –– Uptime from booking: 365 days –– YouTube videos –– Availability from first entry: 24 hours –– Job opportunities –– Changeability of entries: 24 hours –– White paper –– Company logo –– Projects –– Address details –– Awards –– Contact details –– Social Media share buttons –– Company profile –– Social Media channel buttons –– Locations/branches –– Compilation of relevant editorial Price: € 965 (for one year) –– Key company figures articles –– Portraits of responsible –– Crosslinking immobilienmanager.de All prices are exclusive of the applicable value-added tax. –– employees –– Availability on all terminal devices –– Image photos –– Individual admin access for editing your Media Sales Service: content Telephone: +49 (0)221 5497-309 anzeigen@immobilienmanager.de werben.rudolf-mueller.de 26 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry barometer: portrait In brief: We use a special survey tool to integrate an industry barometer on the home- page of immobilienmanager.de and the pages with the highest traffic. There we ask users a new question every month on a topic chosen by the sponsor. The barometer is branded with logo. Possible are technical questions as well as questions on social or political issues. Scope of service: In advance: –– Industry survey with one question (multiple choice) –– Programming, monitoring and hosting –– Directly integrated on the homepage –– Online marketing activities to promote the survey via social media posts (>16,000 followers) Afterwards: –– Presentation of the result as an infographic with logo branding –– Printing of the infographic with accompanying text and logo in 1/8 page format in the magazine –– Optional – especially eye-catching: Advertisement in the cover of immobilienmanager Price: ��������������������������������������������������������������������������������������������������������������������������������€ 2,390 in the format 55 x 55 mm in the evaluation month, € 990 Up to 2 sponsors possible –– Report with results and infographic in the editorial newsletter (approx. 4,500 contacts) Discount scale possible –– Results as PDF download including logo branding permanently on www.immobilien- manager.de. Media Sales Service: –– Statement by a company representative on the results of the survey; Telephone: +49 (0)221 5497-309 length: about 2,000 characters including spaces anzeigen@immobilienmanager.de –– Placement of your logo in all publications and references to the survey and results werben.rudolf-mueller.de 27 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry newsletter: Portrait immobilienmanager In brief: Subscribers receive it every working day: The newsletter of immobilienmanager with the most important personnel news, running deals, project development and financing. Register for free and be always up-to-date. Recipients also regularly read well- founded specialist articles and interesting articles from our blog. Target group: The newsletter reaches both subscribers and non-subscribers of the industry magazine. All recipients of the newsletter have given their consent to receive mailings via the so-called „double opt-in“ procedure. Frequency: daily (Monday to Friday) Delivery addresses: 4,902 (as of 21/07/2020) Opening rate (unique): 35 % (as of 21/07/2020) Advertising forms and prices Price in Euro Form of advertising Format per dispatch Media Sales Service: Text advertisement Headline max. 60 characters, text max. 400 characters plus link Telephone: +49 (0)221 5497-309 Text advertisement Headline max. 45 characters, text max. 300 characters plus link anzeigen@immobilienmanager.de 430 plus image Image 210 x 120 pixels werben.rudolf-mueller.de Banner 600 x 80 pixels Data volume up to 100 KB All prices are exclusive of the applicable value-added tax. 28 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Industry newsletter: Formats and technical specifications File formats: GIF, JPG, PNG max. 1 MB Delivery deadline: At least 5 working days before newsletter dispatch; for Sponsored Infoletter at least 15 working days prior to the agreed date of dispatch Bitmap resolution at 72 dpi. Please specify the link (e.g. internet address) when submit- We require the necessary meta-information upon delivery: ting the data! –– Booking period –– Advertising format The KB details specified for each advertising medium are maximum sizes and are under- –– Contact details of the contact person stood as the total sum of all data defining the advertising medium (including files to be –– Motif name (optional) reloaded, images, etc.). Please make sure to place all essential information in the start –– Click URL screen of an animated banner, as since Microsoft Outlook 2007 only the first image is played by default with animated GIFs. Scheduling Media Sales: Telephone: +49 (0)221 5497-297 Format of the newsletter: HTML, text or PDF anzeigendisposition@rudolf-mueller.de Delivery address: anzeigendisposition@rudolf-mueller.de 29 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Sponsored Infoletter: Portrait In brief: Send a „Sponsored Infoletter“ together with us to all our registered users. The Infoletter is sent in the name of immobilienmanager and contains 100% customer con- tent. Link to further information on your website or to your customer integration within our website. The Sponsored Infoletter ensures you absolute and maximum exclusivity in spreading your message. It allows you to communicate with interested users who have actively registered for topical Infoletter via double opt-in. The layout, texts and graphics/images will be individually designed by you. Reach the decision makers of the property industry digitally with us! Delivery addresses: 9,055 (as of 03/08/2020) Advantages of the Infoletters: –– Highest attention through 100% exclusivity –– Design of the Infoletter with your content Advertising forms and prices: Version 1 – b ased on our template construction kit Specification: Total width 598 px, font Arial (incl. creation and one correction loop)����������������������������������������������������€ 3,360 We will be happy to provide you with a sample of the Sponsored Infoletter. Version 2 – b ased on the customer‘s HTML template (incl. creation and one correction loop)����������������������������������������������������€ 3,360 Delivery address: anzeigendisposition@rudolf-mueller.de Variant 3 – P rogramming of the newsletter by the publisher (incl. creation and one correction loop) ����������������������������������������������������€ 3,875 Delivery deadline: At least 15 weeks before newsletter dispatch Additional correction loops will be charged (€ 100.00. Scheduling Media Sales: Telephone: +49 (0)221 5497-297 All prices are exclusive of the applicable value-added tax. anzeigendisposition@rudolf-mueller.de 30 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Event: immobilienmanager Award, portrait Kurzcharakteristik: BE THE BEST – MEET THE BEST Under this motto, the eleventh award ceremony of the renowned immobilienmanager Award will take place on 25/02/2021 at DOCK.ONE in Cologne. In fourteen different categories, suc- cessful companies, projects and individuals in the property industry are honoured for their influence and thus shine far beyond the boundaries of the industry. A top-notch independent jury of renowned experts from the property industry nominates up to three extraordinary and award-worthy candidates per category. The nominees in each category will receive multime- dia attention from the time of announcement, both before and during the exclusive gala evening. In addition, the editors of the immobilienmanager award their Surprise Award. In front of more than 400 top decision-makers in the industry, the winners will be awarded the immobilienmanager Award 2020 for their innovative achievements. Dates: Deadline for applications:��������������������������������������������������������������������������� 01/07–05/11 2020 Jury meeting:������������������������������������������������������������������������������������������������������������14/01/2021 Announcement of the nominees: ��������������������������������������������������������������������������15/01/2021 Gala evening with award ceremony:����������������������������������������������������������������������25/02/2021 Prices: Partnership:������������������������������������������������������������������������������������������������������Prices on request Application fee:������������������������������������������������������������������������������������������������������������������� € 295 Contact person: Single ticket:����������������������������������������������������������������������������������������������������������� € 308*/€ 358 Daniel Capellmann Project Management Events) Corporate Table:�������������������������������������������������������������������������������������������������� € 4,080*/4,580 Telephone: +49 (0)221 5497-131 *Reduced price for applicants award@immobilienmanager.de All prices are exclusive of the applicable value-added tax. Further information is available at www.award.immobilienmanager.de. 31 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Event: imfokus summit meeting, portrait In brief: Multimedia communication cycle The imfokus series is a targeted further development of megatrends. We reflect a focused topic in the magazine, in a special and at an exclusively designed event for top decision-makers in the industry – the summit meeting. The topic is presented editorially in the magazine and the special as well as at the sum- mit meeting by selected speakers from different sides, and iPads are used to connect through surveys with the circle of up to 80 participants. The results and opinions are then further evaluated on a tweet wall. Through this dynamic form of editorial work in con- nection with our professional event design, we continue to pursue the respective main topics in a lively way. Content can be developed together with partners and thus com- municated in a targeted manner. Sponsoring: Prices on request Closed event for invited guests Contact person: Daniel Capellmann (Project Management Events) Telephone: +49 (0)221 5497-131 imfokus@immobilienmanager.de 32 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Corporate Media, part 1 In brief: Special prints from immobilienmanager – Communication with added value The classic – as a print product Specialist articles in immobilienmanager have a high value with your customers: Use this Circulation 4 pages (Euro) 8 pages (Euro) effect for your communication purposes! 500 copies 1,045 1,410 We will design a special print for you individually, with articles already published in 1,000 copies 1,255 1,680 immobilienmanager, your advertisement and an individually designed front page. Spe- 2,000 copies 1,490 1,990 cial prints are the ideal way to provide your customers with a targeted example of your Paper: 115g/m², silk matt – Including copyright to distribute your prints projects and expertise. They support your corporate communication with neutrally pre- pared information from the specialist press: Whether at an on-site meeting or at trade fairs and events. As Internet PDF – digital Description Price (Euro) –– Web-compatible file format (72 dpi) for integration on your website or for sending by e-mail 360 –– Including copyright for online publication and for distribution All prices are exclusive of the applicable value-added tax. Contact person: Annette Ocker (Management Corporate Services) Telephone: +49 (0)221 5497-228 a.ocker@rudolf-mueller.de werben.rudolf-mueller.de 33 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Corporate Media, part 2 Do you want to develop a customer medium or are you looking for an individual commu- Your exclusive benefit: You determine the content goal. We support you in conceptuali- nication solution? Then we can offer you a wide range of corporate media services. sation and implementation with our entire specialist media competence. We also offer Examples from the portfolio: you high-quality target group penetration for the distribution of your finished customer medium. –– Print: Guidebooks, customer magazines, corporate books –– Digital: Microsites, videos, apps, e-magazines –– You stand out from your competitors with an exclusive media product. –– Events: Content conceptualisation, implementation and media support of digital and –– You benefit from the reputation of a market-leading specialist medium. live events –– You achieve an extraordinary attention value with your target group. –– Consulting: Market research, workshops –– You receive professional and personal content support from our competent team. –– You ensure that you receive a complete handling service by our team (conception, contents, layout, production, printing, dispatch, translation, etc.). Further information: https://werben.rudolf-mueller.de/service Talk to us – we will develop extraordinary solutions together with you! Contact person: Annette Ocker (Management Corporate Services) Telephone: +49 (0)221 5497-228 a.ocker@rudolf-mueller.de werben.rudolf-mueller.de Offers for your corporate communications that appear exclusively under your brand or are published as a co-branding offer under your brand plus the immobilienmanager brand. 34 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 The brand world of the Rudolf Müller Media Group ausbaupraxis.de DD/H Das Dachdecker-Handwerk M&T Metallhandwerk & Technik bƒb barrierefrei bauen Der Zimmermann Motorist B+B Bauen im Bestand FeuerTrutz S+B Schloss- und Beschlagmarkt bmH bauen mit Holz F+P Fliesen und Platten SicherheitsMagazin BaumarktManager im immobilienmanager T|I Technische Isolierung BaustoffMarkt KlempnerMagazin T+A Trockenbau und Ausbau baustoff wissen.de 35 ↑ back to overview RM Rudolf Müller
immobilienmanager Media-Infos 2021 Contacts Media Sales Service: Telephone: +49 (0)221 5497-309 anzeigen@immobilienmanager.de Scheduling Media Sales: Telephone: +49 (0)221 5497-297 anzeigendisposition@rudolf-mueller.de Programme: Telephone: +49 (0)221 5497-122 m.gerharz@immobilienmanager.de Address: Immobilien Manager Verlag All orders are subject to the General Terms and Conditions of the Rudolf Müller Media IMV GmbH & Co. KG Group for advertisements and other advertising media in magazines and their electronic Stolberger Str. 84 editions as well as the General Terms and Conditions for the placement of advertising D-50933 Cologne media in digital media. You can view and download these online at General Terms and Conditions. We can also send them to you on request. werben.rudolf-mueller.de 36 ↑ back to overview RM Rudolf Müller
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