CROATIA 2020 TRADE SHOW MAGAZINE - Internationale Grüne Woche
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TRADE SHOW MAGAZINE Grüne Woche . AGRARPOLITIK 17 – 26 January 2020 www.greenweek.de 2020 Partner Country CROATIA The Culture of Agriculture In Hall 10.2, the youngest member state of the EU will be presenting its1 wealth of tastes and hospitality, culture and tradition.
Grüne Woche . AGRARPOLITIK AT A GLANCE Are you planning to visit Green Week alone, with a friend or family, on the weekend, or after work with colleagues? This is where you‘ll find all the information you need. Online tickets are currently on sale. Use the contact addresses below for planning your trip, hotel reservations, and information about events in Berlin. Green Week dates: 17–26 January 2020 event and for a few days afterwards: www.gruenewoche.de/FuerBe- Hours: 10:00–18:00 h sucher/AnreiseAufenthalt/. Open late on Friday, 24 Jan., 10:00–20:00 h Getting there by car Take the A 10 (Berliner Ring) autobahn and then the A 100, A 111 Tickets or A 115 towards the Funkturm interchange. Exit at Messedamm. One-day pass €15; one-day discount pass (schoolchildren/students) Use the car parks at the Olympic Stadium. A free shuttle bus travels €10,Sunday €5; event pass €42; from there directly to the northern entrance and southern section of family tickets (2 adults + max. 3 children under the age of 15) €31; the exhibition grounds. The exhibition grounds are outside the happy hour ticket (Monday–Friday after 14:00 h, not valid on low-emission zone. People coming by car via the autobahn and Saturday and Sunday) €10; driving directly to the trade show from the Messegelände (exhibition reduced group rates: €12 per person for groups of 20 or more grounds)/Messedamm junctions are outside the zone and do not school groups €4 per person; Sunday pass €12. require the green sticker. Online ticket shop Getting there with public transport www.gruenewoche.de/Besucher-Service S-Bahn (suburban railway) S5 to Messe Süd; S-Bahn S5, S7 to West- MB Capital Services GmbH, Thüringer Allee 12, 14052 Berlin kreuz; S-Bahn S41, S42, S46 to Messe Nord; U-Bahn (underground) Tel.: +49 (0) 30) 47 99 74 84, Fax: (030) 30 69 69 30, U2 to Kaiserdamm or Theodor-Heuss-Platz; bus routes 104, 139, E-mail: csg-ticketservice@papagena.de 218, 349 and M49 to Messedamm/ZOB (Central Bus Station). Hotel reservation and Berlin information HRS-Hotel Reservation Service, website: www.hrs.de visitBerlin, Further information is available at www.gruenewoche.de/ www.visitberlin.de or at www.gruenewoche.de Facebook: www.facebook.com/internationalegruenewoche Green Week specials Twitter: https://twitter.com/gruenewoche For people travelling to and from Green Week, Deutsche Bahn and YouTube: https://www.youtube.com/user/GrueneWoche Lufthansa are offering discounted travel tickets shortly before the Instagram: https://www.instagram.com/gruenewoche/ Stand: 2019-10-24, Änderungen vorbehalten. World Tour Landwirtschaft, Garten, Tiere Impressum Published by: Messe Berlin GmbH, Messedamm 22, 14055 Berlin, Emanuel Höger (responsible for content under German Press Law) Editors: Ilka Dreimann, Christine Franke, Catrin Hahn, Wolfgang Rogall Photos: Messe Berlin GmbH, exhibitors (unless otherwise specified) Publisher: Deutscher Bauernverlag GmbH Berlin Advertising director: Frank Middendorf Typesetting/reproduction: MediaSoft GmbH, Berlin Printing: Möller Druck Berlin 2
Green Week • WELCOME Marija Vučković, Minister of Agriculture of Croatia, welcomes Lars Jaeger Welcome! The International Green Week Berlin 2020 is about to start. I would like to cordially invite you, together with the entire team, to immerse yourself in this unique world of experience, with the largest selection of regional deli- cacies from Germany and internatio- nal delicacies from around the globe. You can look forward to Croatia as a Dear Readers! partner country, which will present all the country‘s flavors in Hall 10.2. Expe- rience the flowering, verdant spring splendor in the flower hall in January. Croatia is the newest member country from Slavonia, the Croatian „granary“ Find out how agriculture is meeting of the European Union. With its thous- – it’s used for many baked goods. And the challenges of the future and how and-year-old culture & traditions, as every Slavonian household has its own the future will taste. Let yourself be well as all of its natural resources, the recipe for the sausage specialty “Ku- surprised by our new Hall 27, where country has joined this group and can len” as well as hard cured bacon. The there will be a complete hectare of now present the full diversity of its ag- Neretva Valley and the Neretva Delta „Country Living „. The Alpine republics ricultural production and gastronomy. are among Europe’s most beautiful are now gathered in Hall 4.2, and the The tremendous natural and climatic landscapes, framed by idyllic mandarin Nordic countries – Scandinavia and the diversity of the country provides for orange plantations. Wine gives a spe- Baltic States – await you in Hall 8.2. On rich agricultural production - from cial touch to every Croatian dish – and the final weekend fans of equestrian cultivated plants and industrial crops with around 250 varieties of Croatian sports really get their money‘s worth to vineyards to a large selection of grapes, finding the right wine is never at HIPPOLOGICA. Around 25 show sta- continental and Mediterranean fruit a problem! On the ten days of Green ges and cooking studios provide fun and vegetables. Off the Croatian coast Week you will have the opportunity infotainment for ten days. The field is there are 1,244 islands and islets. Ne- to taste the whole range of Croatia’s ready – and the seeds have been sown. arly every inhabited island has its own flavors. Maybe you would also like to We look forward to seeing you from specialty or a product for which it‘s discover your own favorite specialties January 17 to 26 in Berlin. known: Pag lamb, olive oil from the on your next holiday? We are looking islands of Cres, Korcula, Šolta and Ist- forward to seeing you! ria, air dried ham (Pršut) or different Lars Jaeger types of salt for seasoning meat or Marija Vučković Project Manager, International fish – to name only a few. Flour comes Minister for Agriculture Green Week Berlin of the Republic of Croatia 3
Grüne Woche . AGRARPOLITIK 1 2 3 4 View of the Pag peninsula. About 1,200 islands and islets lie off the Croatian coast. 4
Green Week • Partner country CROATIA Country of the 1,000 islands This year‘s Green Week partner country is Croatia. The youngest EU member state - Croatia joined the European Union on 1 July 2013 - has a lot to offer in terms of both landscape and culinary delights. In order to present all this to the guests of International Green Week, this year the country on the Adri- atic coast will make its most extensive trade fair appearance ever. T 1 Fishing and fish processing are im- he Croatian agriculture and areas of high-quality agricultural pro- portant sectors of the economy on food industry has a lot to of- ducts, organic farming and the com- the long Adriatic coast. Squid and fer. The rich tradition is the re- bination of agriculture and tourism. tuna - as from this tuna farm - are popular specialties. sult of a variety of natural con- ditions in a geographically small area, Link between agriculture and tourism 2 You can stock up on fresh, deli- as well as various cultural influences to The focus is on small farms, as they cious food at the Fresh Market in which the country has been exposed dominate Croatia‘s production struc- Zagreb, at the foot of the cathedral. throughout history. After joining the ture and have proven their adaptabi- 3 Winegrowing and production are European Union in 2013, a number of lity and survivability over past turbul- also an important industry. Many reforms were completed which also ent years. The Croatian Ministry of vineyards, like this one, are found in had a strong impact on the country‘s Agriculture sees itself as a partner for the country. agricultural and fishing sectors. The producers and potential investors in 4 In Croatia there are over 250 innovations included not only regula- the development of a modern, tech- varieties of grapes, so there is so- tions, norms and trading conditions, nologically innovative and competitive mething for every taste. but also a new philosophy of agricultu- agricultural, food and fishing sector. Photos: Wolfgang Rogall, Berlin Exhibiti- ral policy that has fundamentally chan- on Centre ged production conditions in Croatia. There are close connections to Ger- many, and not only in diplomatic and Today Croatia sees its chance in the economic terms: The majority of for- Recipe common market of the European Uni- eign tourists who visit Croatia throug- on. Its strengths lie above all in the hout the year come from Germany. NERETVA BRUDET A LA MARE Eel, mullet and frogs are the Preparation main ingredients of Croatia‘s Put three large tablespoons of Minister of Agriculture Mari- olive oil, grated onion, bay leaf ja‘s favorite dish. One of the and hot pepper in a saucepan. secrets of the preparation is Stir and add two tablespoons that the pot must be turned of tomato puree, salt and wa- during the preparation. A Ne- ter. Cut the eel into pieces and retva proverb says: „For every cook for 25 to 30 minutes. fish head in the pot you need a piece of hot pepper.“ Then add the frogs and vine- gar and, after two to three 1 kg eel minutes, the mullet. Cook ever- 300 g mullet ything well. Neretva brudet is 16 frogs not to be stirred, but the pot 200 g red onions must be turned to the left and tomato puree, bay leaf, salt, to the right. The dish is served oil, vinegar and hot paprika with Palenta (corn semolina).
Green Week • Partner country D i d y o u k n o w ? pacity for increased trade between the two countries in the areas of ag- riculture and food. Not least because The medieval city walls of Croatia has the fastest growing share Dubrovnik are among the most of organic land among all EU Member famous tourist destinations in States and, as a result, the quantity the world. of organic food is steadily increasing. The breeding of the white 50 exhibitors present delicacies Lipizzaner horse dates back to As a partner country of this year‘s Green the 16th century. Week, Croatia would like to take the opportunity to present its agriculture The scarf worn by Croatian and food industry to visitors from Berlin, soldiers in the 17th century Germany and the whole world on Euro- became today‘s tie. pe‘s most important agricultural stage. Over 4,000 years ago the Dalmatian dog breed was bred The country is represented by about in Dalmatia. 5 fifty exhibitors - large and small food companies and family farms - who will Nikola Tesla, born in 1856 in present gastronomic delicacies such as Smiljan, Croatia, was a brilliant The EU is the largest trading partner air-dried ham (Pršut), kulen, honey, oil, inventor in the field of electri- Croatia‘s largest trading partner is brandy (Rakija), wines and other local cal engineering. the European Union; 65 percent of products. In a national restaurant in the country’s trade volume flows into Hall 10.2, visitors to the fair will have Traminer premium wine, neighboring European countries. Ger- the opportunity to taste typical Croati- which was served on the oc- many is one of the most important an specialties and traditional Croatian casion of the coronation cele- export markets. Almost one tenth of dishes brations of Elizabeth II, comes the agricultural and food products from the Ilok wine cellars. exported are heading north, and the trend keeps rising. Croatia‘s main ex- Paški sir is a famous chee- ports are malt extract, rapeseed, cho- se, kulen is a traditional meat colate and tobacco. They alone ac- delicacy and Pršut is a special count for more than half of all exports. smoked ham. The Croatian Ministry of Agriculture is convinced that there is yet more ca- 5 Air-dried ham is a specialty. 6 Meat and sausage products make up a large part of Croatia‘s culinary heritage. Here‘s a delicious sausage platter. 7 Street cafés like this one in Zagreb also offer a lot of treats for sweets- lovers. 8 Tuna steak from the waters of the Adriatic is very popular with gour- mets. 9 Fine wines from Croatia: The many grape varieties satisfy wine lovers’ every whim. 10 Traditional pan-fried dishes like these should not be missing from any menu. 6
Grüne Woche . AGRARPOLITIK 7 8 9 10 Famous Pag cheese comes from Pag – the cheese owes its taste to aromatic herbs, sea salt deposits and special wind currents. 7
Grüne Woche . AGRARPOLITIK orum Global F and for Food 0 ure 202 Agricult January 16 – 18 International agricultural trade can make an import- Trade protects the food supply ant contribution to world food supply. This is because it creates a balance between The Global Forum for Food and Agriculture (GFFA) is the world‘s leading regions with different food international conference on the future of agriculture and the food indus- supplies. try. Their theme this year is: „Food for all! Trade for a safe, varied and Photo: kalyakan – stock.adobe.com sustainable diet“. F rom 16 to 18 January – How can we har- be minimized in order events. In addition to the 2020, this important ness trade for agricul- to ensure sustainability. Federal Ministry of Food conference will take tural development? In the end, it’s essential and Agriculture (BMEL), place, and for the twelfth that each link in the food which is responsible for the time it will be part of In- The world’s population chain makes its contribu- event, organizers include a ternational Green Week is growing rapidly – the tion to climate protection number of well-known in- Berlin. More than 2,000 Food and Agriculture Or- and conserves resources ternational organizations participants from scien- ganization FAO estimates such as water and soil. such as the EU Commis- ce, business, civil society that it will rise to ten bil- sion, WTO, FAO and the and the public, as well as lion people by 2050. To At the Forum, these ques- World Bank. around 70 agriculture mi- feed the world‘s growing tions will be comprehensi- nisters from all over the population, agriculture vely discussed from various Further information on world, will comprehensi- needs to produce more points of view in the con- GFFA 2020 and the possibi- vely analyze and discuss food and food losses must text of numerous public lity of free online registra- the opportunities and tion can be found online: challenges of agricultural www.gffa-berlin.de trade during the GFFA. In particular, these questions will be in the foreground: The Global Forum for Food and Agriculture encoura- – What role does trade play ges an exchange of ideas: in the world’s food supply? Top representatives of the – How can we create fair agricultural and food indus- rules for agricultural trade? try, agricultural policy and – How can we make glo- non-governmental organiz- bal supply chains inclusive, ations meet in Berlin. sustainable and secure? Photo: BMEL/photothek.net
Green Week • AGRARPOLITIcs „YOU DECIDE!“ The consumer has the final say In Hall 23a, the Federal Ministry of Food and Agriculture will inform consumers about their opportunities to influence and participate in decisions made along the entire value-added chain: Whether in purchasing, handling with foodstuffs or biodiversity. A t the Federal Ministry of Food and Agricul- ture, the focus in 2020 will be on consumers and their opportunities to influ- ence the entire value-added chain. The presentation in Hall 23a covers a broad spec- trum of decision-making options: Shopping in the su- permarket, designing one‘s own garden, preparing food and what comes on the ta- ble. The presentation also 1 2 illustrates how the Federal 1 The special exhibition of the Federal Ministry of Agriculture is always one of the most Ministry of Food and Agri- informative exhibition areas of the Green Week. culture, together with its 2 Federal Minister of Agriculture Julia Klöckner advocates healthy, safe and high-quality research institutions, creates food at Green Week. the framework for conscious consumer decisions through political action and research. ensure good shelf-life. We ves taste. Even in commu- app, one of the most po- use an apple laser to show nal catering - whether at pular apps of the federal You decide when you buy how we contribute to the school, at work or in cate- government. Enter whate- groceries reduction of plastic waste ring for the elderly - ever- ver food you have at home through the research and yone can influence what and get tasty recipe sugge- Find out the effect that development of packaging gets put on the table. stions from the app. increased animal welfare alternatives. in the pigsty has on meat You decide how many groce- You decide how insect-fri- prices, and what prices are You decide what gets put on ries end up in the trash endly your garden is necessary in order to pro- the table vide farmers with a sus- Our initiative „Too good Protection from insects tainable family income. In Our research is aimed at for the bin!“ sensitizes starts in the garden and on a virtual supermarket you reducing the sugar, fat and people to the sustainable the balcony. With lots of can interactively discover salt content of processed use of food. Food belongs flowers and diverse plants, which official German se- foods while preserving on the table and not in the we give tips on how gar- als refer to organic quality, their taste - the so-called trash. With useful tips we dens can become more region origin and protec- reformulation of foods. show you how it works. insect-friendly and how ted designations of origin. And you can try it: On a For example, where food the balcony in the city can touch screen, anyone can can be kept best and lon- become a micro-biotope. In addition, food inspec- make their breakfast he- gest in the refrigerator. We have compiled a lot of tors give tips on how to re- althier with reformulated additional information and cognize the quality of fruit food - and test on the spot In addition, we have de- interesting facts and figures and vegetables and how to how good the alternati- veloped the Best-Leftovers at www.bienenfuettern.de.
Green Week • AGRARPOLITIcs BIO-ECONOMY Economizing with raw materials from the field and forest Visitors to the stand of the Fachagentur Nachwachsende Rohstoffe e.V. (FNR, the Agency for Renewable Resources) can ex- perience modern living which treats nature and its resources with care. In the bio-eco- nomy, vegetable raw materials from the field and the forest replace crude oil & the like, thus significantly contributing to clima- te protection and the security of supply. The FNR illustrates what bio-economy looks like in practice by means of a fuel-saving Photo: Messe Berlin lightweight vehicle body, made of plant fibers, which makes a contribution to sus- tainable mobility. Another example is car tires – their natural rubber content does not require the deforestation of tropical One hectare of „Country Living“ rainforests, but the use of domestic arable land. For the first time, Green Week is also in a new place: Wood is an important raw material supplier Hall 27 of the exhibition grounds in the bio-economy. We show how heating with wood produces much lower, and The southwestern part of the Berlin exhibition grounds on Jafféstrasse extends over one more environmentally-friendly, emissions. hectare. With an area of around 10,000 square meters, new multifunctional Hall 27 is now The FNR‘s Competence and Information available to Green Week. It is the largest hall on the site and mobile walls can divide it Center for Forests and Wood (KIWUH) into as many as ten rooms of varying sizes. In addition, there are 5,000 square meters of presents wood-based products ranging usable space in the three-story entrance hall, including its own foyer and 20 conference from toothbrushes and T-shirts to modern rooms. One big highlight is the 200 square meter roof terrace. The new building is located wooden buildings. In a hands-on activity next to CityCube Berlin. The two covered crossings to Halls 1 and 25 now make it possible in which visitors match wood samples to to have a complete, indoor tour of the exhibition grounds. The hall, which is marketed different species of trees, they develop an under the name hub27 as a location for trade fairs and exhibitions, events and congresses, understanding of wood in a very hands- is part of Messe Berlin‘s modernization plan for the next 15 years. In the first phase, the on way: They learn which tree species are halls around the Funkturm are currently being updates to the latest technical standards. protecting today’s climate – as well as the Therefore, they are not available to IGW this year. forest of the future – and which produce The new hall makes it possible to structure individual exhibition areas better and to renewable wood materials. bundle them thematically. Under the slogan „Country Living“, the segments „rural de- velopment“, „multi-talented wood“, „renewable resources“, „forest, game, hunting and nature“, „bio-economy“ and „organic farming“ are all involved. Organic farming associ- ations are also represented here. The southwestern part of the exhibition grounds houses the agricultural exhibition areas Ski boots made and the animal sheds. International participations can be found from the northern halls from renewable around the summer garden at Hammarskjöldplatz all the way to the south side of the raw materials - exhibition grounds, i.e. Russia in Hall 2.2. Hall 4.2 will now feature the Alpine Republics, FNR has already Hall 6.2 will predominantly feature Asian and Arab countries, and Hall 8.2 will feature promoted such the Nordic countries, i.e. Scandinavia and the Baltic States. The participation areas of the research. German federal states are growing once again and, for the first time, you will be able to Photo: Catrin Hahn experience them all in a row of eight successive exhibition halls. The eastern part of the exhibition grounds, with the Flower Hall (Hall 9) is dedicated to horticulture.
Green Week • AGRARPOLITIcs In the combined exhibition „Country Living“, all the things that are so of- HALL 27: LAND IN SIGHT ten missing from media coverage of rural areas are represented: Clever A country outing focusing on rural development and hunting, mul- minds with resourceful ideas, designs ti-talented wood and renewable raw materials, bio-economy and for a solidly united and sustainab- organic farming le future, committed people, strong economic regions. Discuss with the exhibitors what cons- titutes a good life in the countryside. What role do civic commitment and participation, freedom for sustainable lifestyles and digitalization play? Take educational trips to places which of- fer a good life, experience a new look at traditions and digital solutions for village life. Take advantage of this opportunity to find about successful projects and the challenges and suc- cess factors of rural development and to make contacts. And if you want to know more, stay a while longer and follow the program on the Land-Schau stage - an exciting mix of entertainment, information and culinary delights. Historical parish garden in Starkow (district of North Vorpommern). The parsonage forms the center of the village with the Gothic brick church, the sexton‘s house, the parish widow‘s house and the parish barn. This garden is an enchanting place to dream and relax and is open to all visitors. Photo: Socio-Agricultural Society
Green Week • AGRARPOLITIcs which has been initiated by the Federal Dialogue among federal ministries Ministry of Education and Research and „Science in Dialogue“, visitors to Federal government involved in several exhibition areas International Green Week can discover the solutions that bio-economics has to offer for a sustainable society and economy. How can we live more sus- tainably, conserve resources and at the same time maintain our high standard of living? The Bio-economy Exhibition of Science Year 2020 in Hall 27 pre- sents numerous solutions as interactive exhibits. It’s really worth a visit! And if you want to find out more about the bio-economy, take a look at wissen- schaftsjahr.de. Federal Environment Ministry: Climate pro- tection in the agricultural sector, an infor- mative environmental obstacle course and a climate kitchen for your home The Federal Environment Ministry’s hands-on exhibition invites visitors to Hall 1.2b. How can we ourselves beco- This year the German Federal Ministry for Economic Cooperation and Development (BMZ) me active, and how can the agricultural will once again discuss the following topic: Where does our coffee come from? sector of the future go hand in hand Photo: Janine Schmitz/photothek.net with environmental protection? The German Development Ministry: „Living well gether with our partners, we will sur- – being climate-conscious and fair“ prise you with new topics, including the Green Button, the government seal for At International Green Week 2020, the socially and ecologically produced tex- Federal Ministry for Economic Coopera- tiles. Also our major attractions from tion and Development (BMZ) will pre- recent years which revolve around co- sent itself with a versatile and colorful coa and coffee – such as the chocolate stand in Hall 1.2b. Under the motto fountain - will once again be on display. „Living well – being climate-conscious We offer a diverse program both on and fair“ we invite you to experience stage and in the cooking shows. At the and discover climate-consciousness. To- same time, we also provide information on how tropical forests are important for the climate, including tastes of pro- ducts from sustainable agriculture. A special highlight is the Climate Bubble, where visitors can experience up close how climate change is affecting Afri- At the stand of the Federal Ministry for the Environment, Nature Conservation and cans’ lives. Nuclear Safety (BMU), the topics of rural infrastructure, sustainability and nature Federal Ministry of Education and Research: protection and species conservation will be „Little heroes, big impact“ – a sustainable presented. Photo BMU future with the bio-economy! major focus of the exhibition stand is a Microorganisms which break down program of events with lectures, talks, pollutants, building and insulating ma- cooking courses and other event for- terials from plant fibers or algae-based mats devoted to climate kitchens for Federal Research Minister Anja Karliczek kerosene substitutes - the bio-economy the home, alternative concepts to the visits the pavilions of the Bio-Economy Exhi- unites a large variety of bio-based in- throwaway society, climate protection bition. Photo: BMBF Hans-Joachim Rickel novations. Right at the beginning of in the agricultural sector as well as soil “Science Year 2020 – Bio-economics”, and insect protection.
Grüne Woche . KULINARISCHE AGRARPOLITIK WELTREISE Green Week • WORLD CULINARY TOUR Netherlands Latvia Georgia Norway Switzerland Sweden Croatia
Grüne Woche . AGRARPOLITIK Green Week • WORLD CULINARY TOUR Poland Ghana Qatar Denmark Bon étit app M esse Berlin hosts people and companies from all over the world. Every year in January, du- ring Green Week, the world invites you to dinner: insect snacks from Finland or chili sauce from the Swedish buf- Hungary fet of Nobel Prize winners, vanilla and dried fruit snacks from Madagascar, wines from the southern hemisphere, Portuguese Pastel de Nata or Moroc- can spices. Those who are hungry for pleasure and/or thirsty for adventure can go on a discovery tour thought the international food industry halls. C roatia: The partner country of this Azerbaijan year‘s International Green Week has a lot to offer in culinary terms, including many cheese and sausage spe- cialties and more than 250 varieties of grapes. Finland Belgium
Grüne Woche . AGRARPOLITIK A visit to the digital farm: Experience agriculture through virtual reality and agriculture with them and ask questions about modern agriculture. Another highlight is a visit to a virtual farm: Augmented Reality and Virtu- al Reality, i.e. the computer-aided expansion of sensory perception, bring a farm to life. For this multi- media „Experience Tour of Modern Agriculture“, a shipping container was rebuilt in such a way that, for instance, you can touch the harvest All about tube of a combine harvester while an iPad shows you how the tube and harvester are used in agriculture. An CLIMATE PROTECTION additional highlight: a card with co- lored transparencies makes it possible to switch between the perspectives of farmer, consumer and industry. At the Farm Experience in Hall 3.2, visitors can discover Climb a tractor, see what it looks like what modern agriculture can do for the climate. in a pigsty, or watch when calves are being fed – the Farm Experience in A griculture plays a key role in cli- This will show how digitalization via mate protection. The effects of sensor technology or autonomous dri- its actions are enormous, but at ving can contribute to climate protec- the same time it can do a great deal tion, how agricultural raw materials to reduce emissions, bind greenhouse can provide alternatives to plastic in gases and counter the consequences the packaging industry and how plant of climate change. Visitors to the Farm breeders can counteract drought in Experience in Hall 3.2 can discover Germany by breeding new varieties. how agriculture takes on responsibi- In addition, people who produce our lity in this area and what solutions it food and are committed to climate is developing. Together with over 40 protection will be on hand to ans- partners, the Modern Agriculture Fo- wer questions: There are 100 “Ag- rum (FML) offers answers to the ques- rarScouts” on site, i.e. farmers who tion of what modern agriculture does are involved in dialogue with consu- Hall 3.2 has been a crowd-pleaser at for climate-friendly food production. mers. Visitors can discuss nutrition Green Week for many years. In addi- tion to interactive stations where you can experience agriculture up close or find out about topics such as animal welfare, environmental protection and sustainability, there are also di- scussion events, live demonstrations and cooking shows on the show stage. Above: Around 100 AgrarScouts are available to answer questions during IGW. On the Event Farm visitors learn how our food is grown.
Green Week • FOOD INDUSTRY Harvest time on large grain fields. Photo: DBV What will the future taste like? Searching for trends with the food industry The food industry trend show is ente- ring its third round. The Federation of German Food & Drink Industries (BVE) and the Food Federation Germany (Lebensmittelverband Deutschland) are looking for innovations in 2020 that take account of the diversity of tastes as well as answer questions TAKING RESPONSIBILITY regarding sus- The topics of agriculture and nutrition and a variety of crop rotations and catch tainability, health are becoming increasingly important in crops. Farmers make a substantial cont- and social responsibility. Together with society. In addition to food security, issu- ribution to energy system transformati- young companies from the food start- es such as animal welfare, species and cli- on and climate protection in the field of up scene, established big players in the mate protection also play an important renewable energy. Ten percent of elec- food industry are asking: „What will role today. German agriculture is aware tricity produced today comes from the the future taste like?” In addition to of these issues and has been undergo- agricultural sector: Wind, solar and bio- Danone, REWE and McDonald‘s, the ing a change process towards greater gas plants are important components of Quality Assurance Association Resour- sustainability for quite some time. Inves- the energy revolution. Farmers are thus ce Chain of PET Beverage Containers tments are being made to this end, for making an active contribution to impro- (Gütegemeinschaft Wertstoffkette example, in stables which provide more ving the climate balance. The German PET-Getränkeverpackungen e.V.) will be animal welfare. Good animal health is Farmers‘ Association will also be working on-site for the first time. In the start-up the first prerequisite for animal welfa- intensively on climate protection as part area, Isaac Nutrition will present food re, and it’s also crucial for success in ani- of Green Week. German agriculture is ta- made from insects on both weekends. mal husbandry. Agriculture accounts for king its share of responsibility and conti- Roquette Klötze GmbH presents the about seven percent of greenhouse gas nuing to develop in terms of sustainable “Powerfood Algae”, the protein- and emissions, but is more directly affected management. The next generation of nutrient-rich food of the future. The by climate change than almost any other well-trained farmers who are growing Berlin start-up “Kolonne 0” joins the sector. This is why the German Farmers‘ up now will show that they have a keen Association has set climate protection sense of modern and sustainable agricul- health trend and presents first-class targets for itself in its climate strategy, ture. Innovations and new methods will wine specialties, all of which are com- including a 30 percent reduction in CO2 make it possible to operate successfully pletely alcohol-free. Knärzje will also be emissions by 2030. It is focusing on care- and at the same time to meet the social poured: The bread-beer is the winner of ful land management, climate-efficient requirements of an increasingly sustain- this year‘s „Too good for the bin“ com- and water-saving cultivation methods able agriculture sector. petition which is focused on reducing food waste. On the WHAT WILL THE first two days, FUTURE you can also taste cake dough at Spooning Cookie. TA S T E L I K E ? Of course, tastings are not only possib- le at the stands but also at the Cook HALL 3.2 and Talks in the show kitchen. Young guests will also have the opportunity to go crazy in the show kitchen and beco- me „chefs of the future“ as part of the Young Generation program. 19
Grüne Woche . AGRARPOLITIK 1 2 3 4 halls: In eight ies l delicac Regiona cialties and spe over from all y. German 5 6 7
Green Week • FOOD INDUSTRY DELECTABLES from the region Green Week 2020 is following the consumer trend and serving regional products more than ever before. On the following pages you can whet your appetite and decide which specialties from the German federal states you would like to taste. I nternational Green Week can be „glo- 3 Creative & sustainable: That’s Berlin Griesels ice cream. The beauty of this re- bal“, but it can also be „regional“. The In the Berlin Hall, 22a, tradition and start- gion and the ability to spend holidays on participation of the German federal up culture come together: Long-estab- a farm here make Hessen a great place to states is growing and with it the range of lished Berlin companies such as Curry 36 visit. TV-chef Rainer Neidhart will conjure delicious products from all corners of Ger- are represented, as is Kukki Cocktail, a up dishes in the show kitchen together many. Consumers rely on regional food start-up for frozen cocktails, and Naturo- with rural Hessian women and chefs from because they have confidence in the local- polis, an urban farming project. The topic Wetterau will whip up delicious dishes so ly produced food and want to support the of sustainability also plays a central role visitors can enjoy Hessian culinary delights. local economy. Here you can get a fore- at toogoodtogo, a group which works Come and get a whiff of Hessen air! taste of what Germany‘s regions have to to save food from being wasted. So it‘s offer in eight exhibition halls: no wonder that Berlin received the title 6 Vintage Mecklenburg-Western Pomerania „Fairtrade Town“ in 2018. The Berlin Cof- For the 21st time, the state of Mecklen- 1 Baden-Württemberg is wild about game fee Roastery (Berliner Kaffeerösterei) will burg-Western Pomerania welcomes its Almost 40 percent of Baden-Württem- celebrate its premiere at the Berlin stand. guests in Hall 5.2b. Over a space of 1,800 berg is covered by forests, which provide The company shows how fair conditions square meters, around 70 exhibitors pre- habitats for around 50 different tree spe- lead to top quality. Visitors to the trade sent products which everyone associates cies and many native wildlife species. The show can smell, taste and enjoy top-class with the country. You can enjoy a smoked game here is distinctive due to its origina- coffee in the Berlin Hall. fish-praline or a strong „Arktik-Ale“ beer. lity and fine flavor. Delicious saddle of ve- But there are also specialties on offer that nison, wild boar spare ribs and grilled ve- 4 Brandenburg – a new look you might not expect, such as sea buckt- nison make meat lovers‘ mouths water. At The Brandenburg Hall, 21a, might take horn marzipan bread or smoked ostrich the community/shared/joint Baden-Würt- you by surprise with its completely new ham. The exhibitors bring many exciting temberg stand in Hall 5.2b you can look appearance. The focus remains on many stories from this beautiful region. forward to game delicacies. small companies who are more or less well-known. Everyone knows Beelitzer 7 Lower Saxony: Diversity in Germany 2 Bavaria: Good enough to eat! asparagus and Spreewald cucumbers, and Lower Saxony, in the heart of Germany, The diversity of this German state awaits since Fontane’s time at the latest, many is full of culinary and cultural diversity: It you in the Bavarian Hall, 22b. Bavarian people have automatically combined Ha- presents itself in Hall 20 with one of Green delicacies, traditional customs and the vel & Zander into Havelzander. But less Week’s oldest shared/community exhibi- scenic beauty of this state are presented known products, such as wines from Mark tions. Regional specialties with internatio- over 2,300 square meters. In the original Brandenburg and sea buckthorn products, Bavarian beer garden, visitors can invigo- are also waiting to be discovered. All the rate themselves with beer and delicacies. exhibitors in the Brandenburg Hall want 8 From selected cheese specialties, Franco- to talk to their customers. nian wine and dumpling dishes to unu- sual apple balsam vinegar - there is truly 5 How Hessen tastes today something for every visitor! The Bavarian MGH has employed a new concept to pre- State Institute for Winemaking and Hor- sent goods from the federal state of Hes- ticulture (Bayerische Landesanstalt für sen in hall 22a. Hessen takes its visitors into Weinbau und Gartenbau, or LWG) is pre- a cider-landscape. There you can let all senting the „100 Bavarian places of plea- your senses to enjoy specialties like North sure“ at a special exhibition area. Hessian Ahle Wurscht (hard pork sausage), Pfungstädter beer, Odenwald wine and
Green Week • FOOD INDUSTRY nal fame include Osnabrück “Peace Ham” 9 Rhineland-Palatinate: Wine, sparkling and baking traditions in the new coffee and Echte Göttinger Stracke, a hearty, wine & more lounge! If you prefer a hearty meal, you air-dried Mettwurst (sausage). We also re- Rhineland-Palatinate presents itself in Hall can opt for a bratwurst from the Erzgebir- commend the Schnuckenbräu, a regional 22a as the top wine region. About two ge (Erz Mountains) or a Saxon „Klitscher“ beer from the Lüneburg Heath, as well as thirds of all vines in Germany thrive along (potato pancake), which goes quite well various traditional spirits specialties from the Rhine and its tributaries in the six gro- with a beer from Saxony‘s breweries. the Wöltingerode monastery distillery in wing regions of Rheinhessen, Pfalz, Mosel, the Harz Mountains. And for something Nahe, Ahr and Mittelrhein. Winegrowing 11 Quality from Saxony-Anhalt completely new: Try Altländer apple curry has a unique influence on the cultural The state between the Altmark and Bur- sauce with a tasty curry sausage. landscape here. Racy Riesling enthusiasts genland has a many-sided presentation in will find just as much as those who pre- Hall 23b – with an emphasis on quality. 8 Enjoyable North Rhine-Westphalia fer fruity wines. Around eight percent of The winning products of the „Culinary Under the motto „City, State, River“, food the wine-growing area is cultivated orga- Saxony-Anhalt“ competition range from communities and companies from North nically. In the wine lounge there are culi- hearty Halberstadt sausages and the fi- Rhine-Westphalia will be offering local nary delicacies from Rhineland-Palatinate nest organic coffee from the Hannemann delicacies in Hall 5.2a. This water-rich which go perfectly with the wine. In the roasting house to alcoholic delights - such state produces, among other things, neighboring WEINWERK, winegrowers as the beer specialty „Dicke Dörthe“ from high-quality fish products: Whether cold from all growing regions in Germany pre- Schulzen‘s brewery, exquisite wine crea- smoked, roasted or with a dill crust, the sent their handcrafted wines & sparkling tions from the Kloster Pforta winery and salmon trout’s flavor is captivating. Spring wines to both wholesalers and the public. the Freyburg Winegrowers‘ Association. water from the depths of East Westphalia And for those who like it colorful, Martin is a valuable, mineral-rich drink. Water is 10 Enjoy Saxony Kramer is the best choice: The two-time also the basis for the production of regi- In 2020, this state will be the entire exhi- German master in cocktail mixing offers onal beers. Beetroot-ketchup is another bition of Hall 21b. Over more than 2,300 his own, exclusive creations alongside tra- special treat. square meters you will find numerous ditional drinks specialties: Discover Saxon coffee culture 9 10 11 12
13 12 Diversity from Schleswig-Holstein In the new Schleswig-Holstein Hall 5.2a, the atmosphere will take on a maritime air – and plates will offer delicacies from the sea. The chefs of the Dehoga district as- sociations have created many new dishes: From the typical North German vegetable stew Schnüsch, with grilled plaice filet, to Matjes with apple sauce & potatoes and Baltic cod with an egg coating. There will also be fried sea trout on horseradish cab- bage with beetroot and pollack filet with parsley sauce, boiled potatoes and carrot salad. Naturally, classics such as Holsteiner kale with smoked pork, pork cheek, cook- ed sausage, mustard foam and sweet po- tatoes are also served 13 Culinary delights from Thuringia In Germany‘s green heart pleasure can be experienced almost everywhere: Good beer, fried sausages, dumplings and many innovative products characterize Thuringia. The state will be presenting its culinary calling card in Hall 20. There are many specialties like the Thüringer “Kloßpommes” made from real dumpling dough. The Ziegenried farm shop offers cheese, yoghurt and various types of cre- amy ice cream made from sheep‘s milk, all of which is made in its own cheese dairy. Popular Filinchen crispy bread is now avai- lable in a wide variety of snack combina- tions, in both sweet and savory flavors.
Green Week • MARKETS THE MARKET HALL BECKONS WITH STREET-FOOD AND ORGANIC FOOD Foodies and gourmets will find a rich selection of trendy food and drinks, as well as unusual culinary delights, in Market Hall 1.2. are new food trends to be discovered, such as superfood barley grass or pro- tein-rich insect snacks. In the center of the market hall, the “Naschplatz” invites you to enjoy and linger. Organic is more than just a trend It began as a trend and quickly conque- red a steadily growing fan community: Today, organic has become fully estab- lished in consumers’ everyday lives. This development is also reflected at Green Week. Organic products can now be found at every German state’s stand and at all international stands. More and more people are opting for organical- ly-produced food. Not only is the range of organic products in stores increasing – the range of Green Week exhibitors’ products is also growing: Indeed, they are meeting consumer demand by provi- The market hall of the Green Week is a meeting point for visitors who are eager to ding the entire spectrum of organically experience and experiment. produced food. Whether in its own, de- dicated area in the Market Hall, at the Handing out Mexican burritos or Ko- world of street food. Whether hotdog shared/community national and inter- rean chicken and pastries - street stalls wraps from the USA, Italian handmade national food industry exhibitions or at and snack bars all over the world offer pasta, Hungarian Langos or shrimp chips the organic farming associations in the handmade snacks which are eaten im- - the food trucks offer a colorful variety new exhibition area – Hall 27 – organic is mediately. Street food is trendy because of sweet and savory dishes. Exotic drinks like a green ribbon running through the it is delicious and reflects the culture of such as coffee with ouzo, mojito or chee- Green Week 2020. its country of origin. Green Week in Mar- secake-flavored schnapps also promise ket Hall 1.2 provides an insight into the new taste experiences. In addition, there Organic - innovative, creative, sustainable! Visitors to the fair can also taste and ex- stand can enjoy regional organic food and perience the whole variety of organic pro- drinks and at the same time quench their ducts in Hall 27, where - in addition to the thirst for knowledge: Representatives from organic farming associations - the Federal the demonstration farms and organic cities Program for Organic Farming (Bundespro- will provide first-hand information on what gramm Ökologischer Landbau, or BÖLN) makes organic products so special and and examples of sustainable agriculture how organic products can be put used in will be presented. Under the motto „Orga- urban and rural areas. The organic-experts nic - innovative, creative, sustainable“, the will also report on the latest research fin- BÖLN offers a colorful mix of tastings and dings about organic farming and protein hands-on activities. Visitors to the BÖLN crops. The culmination will be the 20th an- niversary of the Federal Organic Agriculture Competition on 23 January from 9am to Organic foods have long had an establis- 3pm - with lectures about “innovation-va- hed place on consumers’ menus riety-tradition”.
A variety of fish PHoto: FIZ WHAT YOU ALWAYS WANTED TO KNOW ABOUT FISH ... Fish ta Now at a new location in Hall 5.2a, special way with samples of fat-free da Fish and seafood are in high the Fish Information Center (Fisch-In- fried pollack or ocean perch filet, demand in Germany: in 2018, the formationszentrum e.V., or FIZ) is once smoked sturgeon or delicacies such as again going all out. Visitors to this pickled herring. And those who have average German consumed 14.4 year‘s trade show can once again see always wanted to know how fish gets kg of fish, and a total of € 3.9 what fish, crustaceans and molluscs into fish sticks will finally get an ans- billion was spent. For 2019, the look like in nature, instead of how wer at the Fish Information Center industry expects additional increa- they normally appear, i.e. in fresh-fish stand. ses for fish and seafood eaten at counters, freezers or cans. They are sil- home as well as for out-of-home ver, red or brown; dotted, spotted or „Fish is held in very high regard in Ger- consumption. striped; with teeth which can be fol- many,“ says Dr. Matthias Keller. „We ded down or used to crack shells; with expect demand to continue to rise in As in previous years, Alaskan hinges, swords, fans or spines. From the future as well, since fish and sea- pollack is the front-runner in terms beautiful to frightening, a wide varie- food are popular foods both for pri- of consumption, followed by sal- ty of species roam the seas, rivers and vate consumption and out-of-home mon and, for the first time, tuna; lakes, offering us special taste experi- consumption. In addition, thanks to herring was relegated to fourth ences. its diversity, reliability and flavor, fish are also a positive contribution to a place. Shrimp is in fifth place. „In Germany, most fish products are balanced diet.“ The most diligent fish buyers bought in cans or frozen. And even live in Hamburg, Schleswig-Hol- at the dealer‘s fish counter, often only Further information on fish and sea- stein and Mecklenburg-Western the ready-to-cook filets are still on food and buying sustainable fish can Pomerania, while in Saarland, display. We show what the fish looks be found on the FIZ website (www. like as a whole, with all its special fea- fischinfo.de), as well as on the online Rhineland-Palatinate and Ba- tures,“ explains Dr. Matthias Keller, fish stocks website (www.fischbe- den-Württemberg people buy the Managing Director of the Fish Infor- staende-online.de) and the aquacul- least fish. mation Center, who adds: „And we ture website (www.aquakulturinfo. In 2018 demand was particular- can also explain to visitors how they de). The trade show presence of the can tell whether their fish comes from Fish Information Center is supported ly high for canned fish and marina- sustainable fishing or aquaculture.” A by the European Union, the European des as well as frozen fish products. selection of these delicacies can also Maritime and Fisheries Fund (EMFF), Products made from crustaceans be tasted on site: Visitors’ hunger for the German Federal Government and and molluscs also sold well. knowledge can be satisfied in a very the State of Schleswig-Holstein.
Grüne Woche . AGRARPOLITIK COLORFUL NATURE in all its diversity „Flowers - 1000 good reasons“: In the Flower Hall (Hall 9) Landgard shows the blooming, creative, useful and beautiful aspects of flowers and plants in a totally new way. 1 2 3
Green Week • GARdEN Garden, balcony and terrace accessories: The Green Week horticultural area offers a wide range of options for furnishing and beautifying the home environment - from seeds to a complete garden house. E ven though the winter may still be cold and grey outside, the Berlin Exhibition Grounds are always full of spring colors. The reason: Landgard and the initiative „Flowers - 1000 good reasons“ bring thousands of spring flo- wers and blooming plants into the In- ternational Green Week Flower Hall. Last year flowers took over the city of the future under the motto „Blooming City“, whereas Flower Hall 2020 follows the latest trend towards nature-oriented design in everything we do. Flowers and plants return to their ancestral habitats under the motto „Nature in all its diver- sity“. With flowers, grasses, shrubs and woods, a multi-faceted spring landscape is created as a central design element in the middle of Hall 9. Walking paths th- rough the varying designed areas take visitors away from the hustle and bustle of the trade show and let them experi- ence living floral beauty. And, of course, “do-it-yourself” has become very popu- lar again. Numerous interactive activities will once again give visitors the oppor- tunity to use their creative sides and to create beautiful things for the home. Landgard and „Flowers - 1000 good rea- sons“ invite visitors to get enthusiastic about flowers and plants in their natural environment every day – and, once IGW is over, to take a piece back to wintry Berlin. „You will be amazed: We want to show you the entire spectrum of flowers and plants, tangible, close, sustainable and beautiful. Without flowers and plants, we‘d all be dead! In the coming weeks and months we will keep you informed about the upcoming events in Berlin,“ says Armin Rehberg, Chairman of Land- gard eG. 1 Typical Berlin: A buddy bear covered with 2,000 flowers greets visitors to the Flower Hall (Hall 9) 2 A whiff of spring 3 In creative workshops, visitors can assem- ble wreaths of flowers
Green Week • MARKETS Don‘t out ! Professional miss The 2020 Regional Star Center Milk from the farmer next door or wine from the local winegrower - regional products are the Food trends & industry talk latest trend with consumers. In 2020 the trade The Professional Center is the most journal „Lebensmittel Praxis“ and Green Week important meeting place for the food will award the „Regional Star“ prize for the fifth trade. From 20 to 24 January, industry time. Awards go to the best regional concepts from trade, industry and ag- representatives will be able to get to know over 200 selected specialties. riculture. The prize is awarded in the categories of cooperation, innovation, The Professional Center offers a plat- presentation and organization. The award ceremony will take place at Green form for buyers, distributors, caterers Week on 21 January. For further information about the event and registration: and F&B managers who are looking www.lebensmittelpraxis.de/regional-starregional-star for new products and want to get to know regional and international specialties. In Marshall House, away from the hustle and bustle of the trade show, industry representatives can A PLATFORM FOR FOOD-STARTUPS meet, hold technical discussions, get On January 22 and 23, 2020, young entrepreneurs from the food to know new products and make new business contacts. industry will present their ideas The IFS Focus Day on 20 Ja- week nuary is one of the platform‘s en P Gre special offers, as certification by U IFS (International Featured Stan- a RT STd 0 dards) is becoming increasingly 02 important for food producers. ay s 2 On IFS Focus Day, experts will be on-site to answer questions about the certification procedure and to provide assistance. Startups network with food retailers and multipliers in the Professional Center Green Week will focus on the food star- big players largely shape the product tup scene for the third time with the range, the food retail trade is also in- IGW Startup Days on January 22 and creasingly relying on innovative, smal- 23. Start-up companies applied with ler suppliers. Microbrands are serving their products or marketing concepts, the increased needs of consumers for and the best entries were selected for differences in flavor, product origin, the final round in Berlin. The partici- manufacture and/or compatibility with pants can also network with traditio- health, lifestyle or religious eating hab- nal stakeholders from the food trade its. The Startup Days paint an authentic Industry representatives meet in Mar- as well as influencers. With the Startup picture of the current world of food. shall House to discover new trends Days, Messe Berlin takes on current and exchange ideas. food topics and reflects on changes in consumer behavior. Although the
Green Week • MARKETS When the Wall came down New blooms after 1989 It was the craziest start to a Green Week since its premiere in 1926: Con- voys of Trabi cars and Wartburgs took over the parking lots at the end of Ja- nuary 1990. The trade show experien- ced an unprecedented rush of visitors. The fall of the Wall on 9 November 1989 opened its natural hinterland to Making school really fun: Practical lessons at Green Week Green Week. As was reported by the press, many tearful people stood before the halls CLASS TRIP WITH NUTRITIONAL VALUE at the Radio Tower: „I never thought I would experience it again. The last “Green Week Young Generation” with a great variety of activities time I was at the trade show was in 1959,“ said a visitor from East Berlin. for schoolchildren Nearly 600,000 people - 360,000 of Green Week is a popular destination for vities: Children and youths can rattle the them from the former GDR – crowded Berlin and Brandenburg school classes of pots and pans and create the food of around the exhibition stands. The num- all ages. Shortly before their mid-year re- the future, prepare a healthy breakfast ber of visitors from 1990 is still the port cards, over 20,000 pupils come to the or learn from experts how everyone can highest ever. The crowd was enormous, trade show to gain practical knowledge pay more attention to animal welfare because back in 1990 the exhibition from experts about nutrition, agriculture when shopping. More information can be area of 77,000 square meters was and horticulture. „Green Week Young found at: www.gruenewoche.de/FuerBe- not even half the size it is today. The Generation“ offers a wide range of acti- sucher/Schuelerprogramm motto „Food from Germany - Quality knows no borders“ was created at Birds of prey - like this falcon - can be short notice for the presentation of admired in the hunting area German agricultural products, and Federal President Dr. Richard von Weiz- säcker, patron at the time, was sure Watch out! not to miss it. Animals don’t follow traffic rules Every 2.5 minutes a wildlife accident happens in Germany. Deer are most often involved in ac- cidents (41 percent). However, small mammals such as hares, rabbits and foxes, as well as birds, register more casualties than previously thought. For the first time, the animal accident register (Tierfund-Kataster) makes it possible to standardize recording of wildlife accidents throughout Germany. More than 14,000 users report animal accidents via the free app or the www.tier- fund-kataster.de website. Scientists can use the register to set priorities for making the roads safer. In Hall 27, the German Hunting Association (DJV) will present the project about preventing wildlife accidents along with the campaign „Animals don’t follow traffic rules“. Partridges, skylarks and lapwings are also in trouble: Their habitats and refuge areas are continuing to shrink. At its stand in Hall 27, the Hunters‘ Umbrella Organization will provide information about the fields and meadows biotope. Hunting diversity is presented over ca. 380 square meters. Young and old visitors can stalk imagined prey through a near-natural biotope, meet birds of prey and hunting dogs and taste „wild bites“.
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