How to win over your customers with Influencer Marketing - Qfaktor
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Spring Edition 2020
How to win over your customers
with Influencer Marketing
Everyone's talking about “influencer influencer for any length of time gets Obviously, the specialist retail market A decisive factor for success is, of course,
marketing”. We're going to use five the feeling that they know them requires a great deal of expert that the influencer suits both the topic
examples to show you what you, personally. The influencer becomes a knowledge, so brand ambassadors and the dealer. The best case scenario
as a specialist tool dealer, need to virtual friend, and often also a role model. have to be really familiar with every is when the dealer's target group is as
bear in mind when working together aspect of the products they recommend. close as possible to the brand
with influencers. Influencers then use this relationship Videos are an ideal medium for explaining ambassador's target group. A local
to recommend products to their complicated and detailed technical influencer with a few hundred followers
Successful sellers know that building followers. The example of Kylie Jenner information in a clear and understandable can be more valuable to a local specialist
up a relationship is the critical factor shows how effective this can be. She is way. For this reason, a growing number dealer than an influencer whose ten of
when talking to customers. If the American, and has a huge community of tradespeople are turning to the thousands of followers are spread out
customer trusts you, they are more of fans who enthusiastically buy Internet for instructions and tips that across the entire country.
likely to follow your recommendations. products from her cosmetics range. they can use in practice.
Influencer marketing is also based on This has made Jenner so successful It is also very important that the chemistry
this tried and tested principle. that, at 21, she has become one of the Influencer marketing therefore gives is right. Working together with a brand
youngest billionaires in the world. specialist dealers the opportunity to ambassador should be thought of as a
Social media stars give their followers reach their customers exactly when they long-term relationship, and that only
access to their everyday lives and But isn't selling lifestyle products have a particular question and are looking happens when the dealer and the
become closely involved with them. completely different from selling tools for a concrete answer, i.e. at the best influencer get on well with each other.
This is why anyone who follows an for professionals? Yes and no. possible moment for making a sale.
(Continued on the next page)
To find suitable people, you can always For example, having interesting increased by over 50 percent in two And, of course, both sides have
turn to an agency which specialises in information they can share with their weeks. After this very promising start, benefited from this!
influencer marketing. followers is something that is very PICARD set itself the goal of focussing
important to influencers. This is why even more strongly on influencer Example 3: Testers
The agency then does all the research, agreements between dealers and marketing in the coming year.
makes the right contractual brand ambassadors often include Working with influencers is important
arrangements and, if necessary, also opportunities for the influencer to test Example 2: Brand fans for KNIPEX. Among the many
provides on-going support for the out new (and also tried and tested) presentations that have resulted
working relationship. products and then report about them BESSEY also receives a large number of from this, are a number of extremely
on social media. And, of course, both sponsoring inquiries and has therefore successful product tests. For example,
However, having a look at who is sides benefit from this! developed guidelines for this kind of the German influencer “Der Elektriker”
particularly influential in local social working relationship. For example, the (“The Electrician”) tested one of KNIPEX's
networks is also worthwhile, especially So what would this kind of working guidelines specify the minimum toolboxes. To date, the video3 has been
for small companies. Specialist dealers relationship actually involve? We've put number of followers an influencer must viewed almost 800,000 times on
often know which tradesmen are well together five real life examples for you. have, and what content can be YouTube. However, many inquiries
respected in their area and have an published. BESSEY is currently working also come from outside Germany:
extensive range of contacts. Talking to Example 1: Getting started with approximately 50 influencers who The American influencer Electrician U,
them would always be well worthwhile! are active both within Germany and for example, compared tools from
The manufacturing company PICARD abroad to almost an equal extent. Germany and the USA in their “TOOL
Then, if both parties have a general shows that right now is the perfect Siggi Hoffmann2, for example, is an WAR I – US Made vs German Made –
interest in working together, there's time for getting started with influencer up-and-coming master carpenter and Which is better” video 4, and the
only the details to be sorted out. When marketing. The company recently woodworker. This 28-year old is an Saudi-Arabian influencer @hawitools5
discussing them, everyone must make started regularly uploading content to enthusiastic BESSEY fan. By the end of has uploaded a series of posts about
absolutely sure that a fair basis for its own Instagram account1 and quickly 2018, his engaging personality and a factory visit that KNIPEX invited him to.
working together is agreed. When all's received numerous requests from wide-ranging expertise had attracted This shows just how many ways you can
said and done, the brand ambassador influencers who wanted to test out the over 10,000 followers on social media. work together with brand ambassadors!
should be passionate about promoting tool. PICARD accepted the offers and For this reason, BESSEY decided to
the dealer, and that works best when provided the products, free of charge. support him through tool sponsoring. Example 4: Promotion
they themselves are completely happy They didn't have to wait long for the The result: their social media reach
with the situation. result: the number of followers increased by 40 percent in one year. STABILA has been active in influencer
marketing for a number of years.
Their “1889 campaign” was particularly
successful. To celebrate their 130th
anniversary in 2019, STABILA launched
IES
Influencers deliver relevant content for social media a spirit level set which sold in massive
numbers world-wide, far exceeding
NIT
They increase the public's awareness their original expectations. A decisive
of a dealer and their reach factor in this success was the company's
relationship with around 25 brand
RTU
Brand ambassadors in the skilled trades sector are
ambassadors, in Germany and abroad.
usually professionals, and therefore come across
Each of them was sent a set as a give-
as convincing and authentic
away, to be put into a prize draw for
PO
They communicate the quality and robustness of the their own followers. This strategy
products and how they benefit users in a believable way achieved a huge reach, and also
OP
contributed to a significant increase
Influencer marketing is effective and in the number of STABILA's followers6.
can be achieved very inexpensively,
compared to other media Example 5: Authenticity
The working relationship
Prompts to interact (such as prize should be set up for the
long term WERA's Tool Rebels strategy has attracted
draws) work better when they
a host of new fans to the company.
come from influencers
The dealer and influencer should Some of them have even got
In the short term, brand ambassadors have a good understanding of themselves tattooed with the campaign
increase awareness, and in the medium one another logo! This shows: it's not just the
and long term, also increase sales turnover. number of followers that's important,
Brand ambassadors should it's also their passion for the brand.
be experts who really know The more believable and authentic this
their subject relationship is, the more convincing it is
INFLUENCER It's the product's benefits (added
for others. This is why WERA values
authenticity so highly in its relationship
MARKETING value, quality, brand, tips & tricks)
that should take centre stage, not
with brand ambassadors. Daniel Laqua,
for example, isn't a tradesman: he simply
merely the opportunity to sell it. enjoys woodworking as a hobby.
However, his enthusiasm for wood as a
The dealer is usually involved in the material, and the tools made by WERA
preliminary work and has to relinquish is so infectious that finding him was a
a certain amount of control. real stroke of luck for the company.
PITFALLS
[1] Source: https://www.instagram.com/picardgmbh_offical/ [4] Source: https://www.youtube.com/watch?v=q3cXxG4VwdM
[2] Source: https://www.instagram.com/siggi_hoffmann/ [5] Source: https://www.instagram.com/hawitools/
[3] Source: https://www.youtube.com/watch?v=eUsoKcD6 [6] Source: https://www.instagram.com/Stabila_official/
| Page 2
EDITORIAL
Influencer marketing
for added trust
This creates – yes, that's right! –
authenticity and trust. And this is
why product recommendations from
influencers are so very effective.
This, in turn, gives us marvellous
opportunities for acquiring new target
groups and convincing existing groups
indirectly about us. Sounds like heaven,
doesn't it? However, the snag is:
Qfaktor
(self-proclaimed) influencers are now
as common as grains of sand on a
beach, and for many young people it is
now their number 1 career choice,
The best tools for 23 trades
even more popular than rock star,
pilot or footballer. Not every Youtuber, Which tool does your customer need? At www.qfaktor.com,
Snapchatter or Instagrammer with we've put together a selection of products for 23 different
followers can be regarded as a trades. They not only save time, but make your work easier.
Eva Albert, Advertising & Communications Manager multiplier, by any stretch of the
at BESSEY Tool GmbH & Co. KG, on behalf of the
companies BESSEY, HALDER, KNIPEX, PICARD,
imagination. Read the editorial in this
STABILA and WERA. issue of Qfaktor to find out how to A good consultant always has exactly particularly recommend for window
separate the wheat from the chaff, the right tip for their customer. But manufacturers. These include
see what opportunities and pitfalls are how do you keep track of things when PICARD steel hammers, HALDER
Dear readers, involved in influencer marketing and there are so many products available soft-face mallets, BESSEY clamps,
what other issues you have to consider on the market? For example, which KNIPEX pliers, STABILA spirit levels
We're all not just manufacturers, so you can make the best possible use new (and tried and tested) tools does and WERA screwdrivers. Go and have
dealers, consultants and innovators: of these communications channels. a concrete worker or a carpenter need? a look!
at the end of the day, we're also We've set up trade-specific pages on
salespeople. Our primary aim is to Convincing people of the products the Qfaktor website so you can always
bring our products to market and to themselves is one thing. Anyone who give the most up-to-date answer to [1] The full web URL is: https://www.qfaktor.com/
produktempfehlungen/industrie/fensterbauer/
successfully sell them there. And, with wants to be remembered as a good these questions. Since February, we've
that in mind, we all know that trust consultant will ideally stand shoulder created 23 subpages online. Each of
generates sales and recommendations, to shoulder with their customer, as a them presents up to 25 products.
which, in turn generate more sales. In partner, even when it comes to
short: creating trust is worth it! But just selecting the right tools. Not an easy Classics and trade secrets:
how do we do that? Traditional task, considering the myriad of you'll quickly be able to find the
advertising may be good at catching products on the market. Thank best products for your customer
people's attention, but sometimes it goodness for Qfaktor! Simply go to on the Qfaktor website
has a credibility problem. In the context www.qfaktor.com and call up suitable
of the increasing significance of social product overviews for 23 trades on In future, just as before, every issue
media, which was the main topic of the separate subpages, with an interesting of Qfaktor will showcase our best
previous issue of Qfaktor, we now have mixture of classics, innovations and products for two trades. You'll always
a brand new opportunity: Influencer trade secrets. More about this in the find the latest supplement on our
marketing. Influencers are people who next article. website's home page: www.qfaktor.
are active on social media channels com. Supplements from past issues
and allow their viewers, readers and We're sure you'll find the other topics will no longer be archived on the
fans to have access to their everyday in this Spring issue equally fascinating, website. We've created new subpages
lives and interact with them. so we hope you enjoy reading more! for the different trades instead.
The benefit for you: Our partners will
constantly update the pages, to make
sure they always contain the very
latest information.
You can use the new system to get
a general overview, or find out about
a particular trade in greater detail.
For example, go to www.qfaktor.com1
to find all the products we would
Want to use Qfaktor in digital
Qfaktor's partners, BESSEY, KNIPEX,
format too? Have a look at our PICARD & HALDER, WERA and STABILA,
online download archive: are constantly in touch with their users.
Feedback from the experts is used as
part of an on-going process to improve
and develop products even more.
| Page 3
KNIPEX
TubiX® Pipe Cutter: The quick and easy
way to cut copper, brass and stainless
steel pipes using just one hand
There's no easier way to cut pipes! The KNIPEX TubiX® pipe cutter makes it easy to cut
pipes up to 35 millimetres in diameter with a wall thickness of 2 millimetres accurately.
An integrated deburring tool is also included in this useful device.
The 180 millimetre long KNIPEX just one hand without much effort. retractable deburring tool smoothes position and lock the cutting wheel
TubiX® pipe cutter makes work This is done with the QuickLock out the cut surface. The cutting wheel into place on the workpiece using the
much easier. Copper, brass and single-handed quick adjustment which is made of quality ball-bearing steel QuickLock mechanism. The pipe is
stainless steel pipes with a wall independently guides and locks the and can be exchanged quickly. cut by turning the tool, and with the
thickness of up to two millimetres and tool onto the pipe, then accurately ergonomic feeding barrel the clearance
diameters from six to 35 millimetres positions the cutting wheel for different What to do: simply place the open to the cutting edge can be freely
(1/4" – 1 3/8") can be cut easily using pipe diameters. Afterwards an integrated, TubiX® pipe cutter on the pipe, then adjusted. The cut surface can then be
deburred if necessary.
| Page 4
BESSEY
For rails and much more
This will elicit a surprised “wow” from many users: The new EZR not only extends the BESSEY
range of high quality table clamps with a one-handed version. Besides its actual purpose, it has many
other possible uses on top of that.
One clamp, dozens of possibilities well as for step-over fixing work when A crossed v-groove integrated in the as it is durable.
The EZR one-handed table clamp has the adapter is pushed onto the upper plastic protective caps for securely fixing Additionally the plastic
a special guide on the upper part for or lower part. round, pointed and angular components. housing also protects the
grooves 12 x 6.5 mm to 12 x 8 mm and handle mechanism from
a special adapter on the lower part. Comfortable and durable BESSEY also makes no compromises in dust and splintering.
Equipped this way, it securely fixes The EZR enables both ergonomic terms of robustness with the new one-
guide rails of various brands with up to and safe handling. Its high quality handed table clamp. This is once again EZR15-6SET, two
750 N clamping force. The clamp is also 2-component plastic handle with pump made possible by the focus on quality, of the one-handed
suitable for clamping in profiles and lever behind the rail ensures a secure coupled with a high level of practical table clamps with
on work tables. Thanks to the many grip from both directions. Thanks to know-how. Upper and lower parts 150 mm opening
tool-free options for changing the the release lever positioned in the made of glass fibre reinforced polyamide width (spreading width
upper part and adapter, there are handle, the sliding arm can be quickly combine with a profiled rail made of 120 – 310 mm) and 60 mm
always new applications for the clamp: adjusted and the clamp removed when tempered and burnished steel to form throat depth are available.
for normal clamping or spreading as the work is complete. Equally “handy”: a one-handed clamp that is as practical
B A
B
C C
D
D
A
STABILA
New STABILA „Product highlights“ catalogue
The handy STABILA compact viewed at a glance – with large-format customer events and can be used by
catalogue has been given a brand application images, clear infographics dealers as a supplementary aid when
new look. The new 2020/21 edition displaying the products’ technical features advising customers.
is entitled “Product highlights”. and text that is limited to just the
important details. This provides users The “Product highlights” catalogue
With a modern design in a square with a quick overview and makes it is available in German as well as
14.8 x 14.8 cm format, the catalogue easier to find the right measuring tool. 21 additional languages.
comprises 76 pages covering the most It is available to download at:
important measuring tools in the The catalogue is designed as a general www.stabila.com.
STABILA range. Thanks to the focused communication tool for positioning the
presentation, the features and application STABILA brand. It is primarily aimed at
possibilities for each product can be potential customers at the PoS or at
| Page 5
PICARD
BlackGiant® Bar by Picard: Superior power
It's always the same: Someone picks up a Picard tool and immediately notices the difference. The same applies to the
BlackGiant® Bar. Because this new pry bar has a professional T-section which sets a new standard for feel and stability. The
perfect moulding ensures that you can develop real power with this tool. And with the classic Picard colour combination of
black and orange, the BlackGiant® Bar doesn't just look better, but is also highly visible from a distance and easy to find.
Thanks to the T-section, the new pry bar Picard supplies the new BlackGiant®
by Picard is extreme robust and resistant Bar in three sizes:
to bending. The design also has an effect The large variety with a length of 930 mm,
on the weight: You don’t need to have an the manual variety with a length of
extra cereal bar in the morning in order 610 mm, and the small variety with a
to work this weight-optimised tool. length of 300 mm. The three-piece set
The special shape of the BlackGiant® is particularly attractive with the striking
Bar also helps: Thanks to the 90 degree design of its packaging. Of course, the
design, perfect leverage can be achieved, tools are also available separately.
which gives over 50 % more lift with a
comparable lifting force. The rough One of Picard's greatest strengths is Picard supplies the new BlackGiant® Bar in three sizes: the large variety with a length of 930 mm, the
manual variety with a length of 610 mm, and the small variety with a length of 300 mm
surface of the tool also means it can the diversity of its product range.
always be held properly, thanks to its Because of this, even the pry bars
robust rough-and-tough coating, made by the traditional manufacturer an extra wide claw so that, for example, forged, hardened and tempered.
significantly reducing slippage. are different: The BlackGiant® Flat Bar it will not damage the surrounding area This ensures extreme hardness and
and the BlackGiant® Utility Bar are while removing planks or skirting resilience. The results of this combination
Picard also provides an optimised design supplements to the BlackGiant® Bar, boards. are robust tools which have grown to
for the claws: The wide shape provides for specific areas of application. meet the hard demands of the
a secure surface, which also lessens the Both smaller pry bars are powder- professional's working day on the
chances of the bar digging into the surface The new BlackGiant® Flat Bar is extremely coated and possess polished points. building site, in industry or during
beneath it. A conscious decision was flat, so that it can even lift and pull out Ergonomic moulding helps to achieve installation work. They are therefore
made to avoid grinding the claws, to nails which have been deeply hammered an optimal lever effect, and enable also worthy of bearing the name of
keep their surfaces rough as well and in. The 175 mm long mini pry bar safe, low-impact work. BlackGiant®, established in the Picard
consistently prevent slippage. All of this possesses an ergonomic shape for an range, which represents the most
enables safe work, from pulling nails optimal lever effect. The 250 mm long The new BlackGiant® Bar, the ambitious heavy-duty tool solutions.
out quickly to powerful leverage. BlackGiant® Utility Bar is equipped with BlackGiant® Flat and Utility Bars are
| Page 6
HALDER
SIMPLEX Bonus Box
Sets by HALDER are
packing a punch!
By launching their Bonus Box series Halder helps dealers
generate additional revenue and shrug off the pricing
pressure exerted by the online trade.
SIMPLEX soft-face mallets have proven SIMPLEX soft-face mallet, which is
their worth a million times over in accompanied by two replacement
landscape gardening. However, inserts and - as a particular “BONUS” –
the SIMPLEX line also offers a large the PICA pocket pen holder plus one
number of custom solutions for a carpenter pencil. The exceptionally
great variety of other trades. This competitive pricing strategy selected
offers specialised retailers a vast for these box sets paves the way for
and hitherto untapped potential for achieving increased sales results.
boosting their revenue.
The attractive package design with a
In an effort to offer every retailer a transparent window brings to the
package that matches the trade they forefront the premium quality of the
supply, Halder has devised a new line product. The customer can see at a
of Bonus Box Sets. The current selection glance which SIMPLEX soft-face mallet
already includes combinations that and which replacement inserts are
are specifically geared towards the housed in the box. All replacement
corresponding user. At present, these inserts generally available for each
are landscape gardeners, joiners, tilers, SIMPLEX, plus their features, are listed
and many others. Of course, the main on the back of the box. This affords the
component of each box set is the user an overview of the many
possibilities the SIMPLEX soft-face
mallet has to offer.
that have been optimised for the
Apart from the inserts, the SIMPLEX following applications / target groups:
housing is the factor that has the
greatest effect on the impact quality of Gardening and landscaping, carpenters,
the hammer. The aluminium housing is interior building, tinsmiths, tilers, joiners,
the best choice for users who wish to repair and maintenance work as well
work with great precision and select as metalwork.
their own impact force. By contrast, the
widely known cast steel housing will be To present the product in an attractive
selected by anyone who wishes to work way, Halder has come up with a sales
with greater impact force. display that takes up minimum space
and is easy to set up. The display can
Halder has developed different versions be stocked individually to satisfy the
of Bonus Box Sets because of the needs of each customer group.
importance of the diameter of the
hammerhead. As a consequence, these All SIMPLEX Bonus Box Sets along with
sets are made available in a cast steel the sales display are available from
housing with diameters of 80 mm, stock and can be delivered promptly.
60 mm and 40 mm and in an aluminium
housing with a diameter of 40 mm. You can obtain detailed information
about all of Halder's Sets from the
Combining a variety of different SIMPLEX Halder agency responsible for your
versions and inserts, Halder offers sets area or directly from Halder.
| Page 7
WERA
The cards have
been reshuffled
Anyone who believes that the process of inventing a spanner
is completed will now be amazed. At the 2020 International
Hardware Fair, Wera is presenting a spanner range that builds
on the success of the Joker spanner that was launched in 2012.
As a reminder: In 2012 the Joker The Joker Switch offers these advantages
came on the market and it mixed of the Joker, and its ring side, which is
up the spanner market with four angled by 15°, also comes with a
extraordinary advantages: switching lever for a direction change.
Convenient holding function by
a metal plate in the mouth The Joker double spanner comes with
No slippage due to the limit stop a mouth on each spanner side and is
Double hexagon geometry, which well suited to locking a nut.
avoids slippage during screwdriving
A back-pivoting angle of only 30° New in the deck are the two Jokers
6003 and 6004.
The Joker 6003 The Joker 6004
As installation space becomes Many users wish to have a universal prisms”), a back-pivoting angle of only
increasingly tight during screwdriving, screwdriving tool with the widest possible 30° can be realized. The single-arm
tools are necessary that enable users range of applications. It should be a design, in conjunction with the ratchet
to work successfully even in such single tool for multiple metric and imperial function and the corner-width prism,
situations. Narrow spaces require dimensions. It should automatically make it possible to work even in
additional positioning points of the adjust to the different screw sizes. confined spaces.
tool. So the question is: Can spanners It should be safe to grab without
be modified so that the positioning damaging anything and should allow The adjustable Joker 6004 is the universal
possibilities of the tool increase? for a high working speed. The Joker screwdriving tool. Self-setting. Gripping.
6004 rises to all these challenges. Ratcheting.
The Joker 6003 answers
this question with “Yes, Especially small swing back angle With its continuous and parallel jaws T he adjustable Joker 6004 covers all
that's possible”. the Joker 6004 replaces several single metric and imperial dimensions in
The combination The Joker 6003 will automatically find the spanner dimensions. The required size the respective field of application.
of the 7.5° pivoted respective placement point after every is automatically and continuously set Automatic and continuous gripping
mouth and the turn. Thus, the Joker 6003 with its smart when attaching the tool to the hexagon of the hexagon screw or bolt.
double hexagon mouth geometry significantly expands bolt or screw. The integrated lever Lever mechanism when gripping
geometry doubles the range of uses in confined spaces. mechanism securely clamps the avoids slippage and damage.
the placement points. hexagon screw or bolt between the Fast and consistent screwdriving
A repeated 180° turn The slim yet robust ring side is angled jaws, which significantly reduces the without removing the spanner thanks
of the spanner around by 15° to the tool axis. The high-quality risk of slippage or damage. The ratchet to mechanical ratchet function.
the longitudinal surface treatment achieves a high and function ensures fast and consistent Back-pivoting angle of only 30° through
axis during long-lasting corrosion protection. screwdriving without removing the tool. placement in the corner-width
screwdriving Using the corners in the upper part of rectangular prisms in the mouth.
provides four Especially suitable for tight spaces. the jaw (the so called “width rectangular
placement The special mouth geometry expands
possibilities, the positioning possibilities of the tool.
and bolts or The low return angle in the mouth
screw heads “takes” the screw every 15°.
can be “taken” Slim ring side angled by 15°.
every 15°. With tool finder Take it easy: colour
coding by size.
With ratchet mechanism Self-adjusting Small swing back angle (30°) due
to the width recatangular prisms
| Page 8
KNIPEX
Cobra® XS: The smallest water pump pliers in the world with
full functional capability are only 100 millimetres long
The Cobra® XS is, as all products in the The gripping surfaces have specially
KNIPEX Cobra® family, self-locking to hardened teeth (around 60 HRC) that
pipes and nuts, meaning that there is ensure reliable gripping due to high
no slipping from the workpiece and all wear resistance. Instead of a plastic
work is considerably less strenuous. coating, a ribbed, non-slip handle
The teeth, which are offset against the provides grip so that the handles of
direction of rotation, enable this effect this small tool are kept slim and handy.
for perfect, efficient gripping, holding, Other features include a box joint for
pressing and bending. It is not necessary stability and durability via a double
to fiddle around to get the correct guide, as well as a pinch guard to
opening width, simply place the upper protect against crush injuries.
half of the jaw onto the workpiece, slide
the lower jaw into position and the
pliers are in place.
These particularly slender pliers are ideal in tight spaces
Grips like a big tool: the smallest water pump
due to their compact design and extremely narrow head, pliers in the world with full functional capability
meaning they can be comfortably used with just one hand.
Small, useful and anything but a toy! adapt to eleven adjustment positions
The Cobra® XS is a new, compact and grip nuts up to 24 millimetres in
member of the KNIPEX Cobra® family. diameter and other workpieces up to
It is a fully functional set of high-tech 28 millimetres – with an overall length
water pump pliers that comes into its of only 100 millimetres. Due to its
own in tight spaces. Per fine adjustment compact size, the Cobra® XS can be
directly on the workpiece the tool can easily used with just one hand.
KNIPEX
PreciStrip16: Precise, automatic
stripping with precision adjustment
extremely fine and also solid round work which has to be accurate every time.
cables, then automatically strip it off The PreciStrip16 also has a description
backwards. In this case, the blade label so it can be personalised, meaning
pair fully encloses the insulation and no more mix-ups.
is thus suitable for many flexible
materials. The blade cassette can be
readily replaced.
Semi-circular grooved holding clamps
ensure good grip and hold practically
The KNIPEX PreciStrip16 enables any insulation material securely in
fine, flexible and large cables to place. To further increase the range
be stripped quickly and precisely. The KNIPEX PreciStrip16 has a huge of the PreciStrip16, particularly hard
The capacity range extends from range of applications. Precise or soft materials can be pre-set using
0.08 to 16 mm2. The pliers can be adjustment means the new tool can a dial with tactile locking positions.
easily adjusted with a dial for strip cables within a large capacity This enables temperature conditions
special materials or temperature range of 0.08 to 16 mm2 automatically, to also be taken into account.
requirements. Exact stripping of even where traditional automatic Semi-circular
grooved holding
insulation is guaranteed with the devices often can't cope. The heart of The PreciStrip16 also features a cable clamps for better
parabolic stripping blade, whilst the high-tech wire strippers consists cutter on top, which reliably cuts cables grip that hold
practically any
semi-circular metal holding clamps of parabolic stripping blades that within a capacity range up to 16 mm2. insulation material
ensure perfect grip. separate insulation from both It has an adjustable length stop for securely in place
| Page 9
STABILA
New STABILA LAR 160 and LAR 160 G rotation lasers:
for precise work over long distances
Precise measurement is one of the most fundamental aspects
of manual work. So it’s important that professionals are able IP 65
to completely rely on the accuracy of their measuring tools.
The new STABILA LAR 160 and LAR 160 G rotation lasers enable
users to work to a high degree of precision. What’s more, they
also deliver a high level of performance while being easy to
use, making them the perfect solution for both internal and
external levelling work on the construction site!
The LAR 160 with red laser diode is S
hock-absorbent STABILA soft grip
ideally suited for outdoor applications. casing provides protection against
The LAR 160 G with green laser diode impacts.
is perfect for use indoors. Easy to use via three control buttons.
Working area with set receiver, up to REC 160 RG receiver – suitable for area from a height of 80 mm – ideal
The product advantages of the two lasers: 600 m in diameter. rotation lasers with red or green for working over long distances.
Fully automatic rotation laser for Stable carrying case. laser beams: With visual and acoustic guidance as
horizontal and vertical use. LAR 160: Available as a 5-piece or Large working area with REC 160 RG well as displays on the front and rear,
High levelling accuracy of ± 0.1 mm/m. 7-piece set. set receiver – up to 600 m in diameter. illuminated at the touch of a button.
Dustproof and waterproof (IP 65). LAR 160 G: Available as a 4-piece set. Receiver with holder and large receiving
LAR 160 rotation laser: Simply powerful – quick to set up. For horizontal and vertical levelling for major LAR 160 G rotation laser: A high-performance partner for interior construction with STABILA GREENBEAM
outdoor projects. technology for improved visibility of the rotating laser beam.
| Page 10STABILA
LAR 160 G rotation laser:
product test with carpenter Florian Wilhelmy
extremely positive impact in the area of the cake, as this means I can carry on
social media. The interviews featured on working even when it’s raining without
STABILA’s Facebook and Instagram needing to worry.
channels over the past year have had a
significant impact on extending our STABILA: Can you tell us more
reach and boosting the brand’s appeal. about how you work together
with STABILA?
In STABILA’s interview with Florian Wilhelmy Wilhelmy: Sure! It’s been going really well
following the product test, he talks so far. Usually, the developers from
about the types of work in which the STABILA come to me and give me the
laser proved useful and his experiences actual products so that I can test them
with the tool. A short extract from the out directly on the construction site. After
interview is featured here: a few tests, we then meet again and I
give them feedback on my experiences
STABILA: In just a few words, how and impressions. I think it’s great that
would you describe the LAR 160 G STABILA sets such great store by the
rotation laser? opinions of tradespeople themselves
Florian Wilhelmy, master carpenter with STABILA on a regular basis to Wilhelmy: The main advantages are and that their ideas are incorporated
from Neustadt in the Rhineland- share their suggestions and ideas clearly the broad range of functions and into the development process.
Palatinate region of Germany, is based on their practical experience. the product’s ease of use. The laser has
one of the first tradespeople to have This feedback is then used to help 3 buttons for on/off, tilt and manual You can find out more about STABILA’s
tested the LAR 160 G rotation laser develop new products or to further mode, which are all very intuitive. It’s social media activities on Facebook
on a construction site. optimise existing ones. also really easy and quick to change the www.facebook.com/StabilaOfficial
battery by hand, which saves a lot of and Instagram
He belongs to a number of professionals The collaboration with influencers like time. The fact that the tool is protected www.instagram.com/stabila_official
from various trade disciplines who speak Florian Wilhelmy has also had an in accordance with IP 65 is the icing on
STABILA
LAR 160 and LAR 160 G
at the Point of Sale
To help specialist traders present
the new LAR 160 or LAR 160 G
rotation lasers in their best light,
STABILA has developed a high-quality
metal display unit to showcase the
BESSEY
laser and its functions, including a
levelling rod and receiver.
90° swiveled in a flash for more flexibility
A top panel outlines all the most
important features of the two lasers BESSEY is expanding its extensive situation during the clamping process,
at a glance using large-format product range of all-steel screw clamps with as is the case with other competitor
images and intuitive infographics. an exciting alternative. The new clamp models. In addition, clamping forces of
with swivel handle is particularly up to 5,000 N can be achieved much
A holder is also included in the display impressive due to its ergonomic faster. The well thought-out BESSEY
to hold the “STABILA rotation lasers” handling and rapid power build-up. innovation is also
brochure, which provides more an advantage when
detailed information on the entire The new all-steel screw clamp GZ-KG the clamping
STABILA rotation laser range. has a special 2-component plastic process is tight.
handle that offers further benefits in This is because
Ask your external sales representative addition to ergonomic comfort. It can the disturbing
about the introductory conditions or be swiveled by 90°, which provides 2-component
call us directly on +49 6346 309-0. additional leverage when tightening – plastic handle
and therefore less effort for the user. can be simply
In addition, the handle can be turned swiveled away in
360° when swiveled. This means that places that are
the user can continue to tighten in any difficult to access.
| Page 11BESSEY
It goes up powerfully!
Stable, resilient, one-handed applicable: These are the features of the new,
high-quality telescopic drywall support of the STE series. This in-house development
from BESSEY also saves time and money thanks to its integrated pump mechanism
and quick-release button.
A
B
C
Strong performance and even up to 350 kg when the PVC contact surfaces, it can be used
From June 2020, the BESSEY innovation telescopic rod is fully retracted. safely even on slopes and enables the
STE, available in three sizes, extends the positioning and holding of a variety of
range of telescopic drywall supports to The extremely stable steel construction materials. From plaster board, wooden
include the most powerful version to and practical features allow perfect planks and battens to panels, metal Whoever uses the powerful STE will
date in a competitive comparison. fixing work even at heights of up to bars, foils and lamp bodies, the range also be pleased that it is very easy to
3.70 m. The infinitely variable swivelling of applications is extensive, even if you fix it in place: In order to pre-set the
Its load limit is up to 200 kg at range of the STE extends from - 45° to need to fix safely with one hand. telescopic drywall support press the
maximum vertical extension length + 45°. As a result, and thanks to non-slip quick-release shift button and extend
Easy to handle the inner pipe to the desired length.
Unnecessary extra expenses for Fine adjustment takes place by
accessories? An additional work step pressing the pump lever until the
for assembly? Not with the STE telescopic contact surface of the support lies
drywall support from BESSEY! against the workpiece. Then simply turn
the handle clockwise until the desired
The pump mechanism and quick- holding force is reached. It is just as
release shift button for extending easy to undo: First turn it anti-clockwise,
and retracting the telescopic rod then press the quick-release shift
are already an integral part of the button to retract the inner pipe.
ergonomically shaped handle.
The STE telescopic drywall support
This means that the support can be is available in three sizes:
adjusted exactly to the requirements The STE250 with 145 to 250 cm adjusting
in just a few steps and can be safely range, the STE300 with 170 to 300 cm
released again. adjusting range and the STE370 with
207 to 370 cm adjusting range.
| Page 12WERA
The screwdriving time machine
Many users would like to be able to carry out screwdriving processes faster
without compromise. With a screwdriver that is precise and powerful, and
which is also much faster than a conventional screwdriver.
A part time universal gear is the solution: The Kraftform Turbo accelerates off by pressing a button. Turning it off
integrated in the handle of the new screwdriving in a purely mechanical is recommended for fine adjustment
Kraftform Turbo screwdriver; it way – without electricity. The turbo and final tightening or loosening of a
quadruples the working speed! function can either be switched on or high torque screw. The robust steel
design is maintenance-free and
ensures a long product life.
Thanks to the Rapidaptor bit holder,
the Kraftform Turbo can be used with
all conventional 1/4" hexagon bits for
a wide variety of screw profiles.
With the Rapidaptor function the bits
can be inserted directly and can be
easily removed by pushing the sleeve
forward – allowing single hand operation.
In the version for electricians, the
Kraftform Turbo and the individually
tested Wera VDE interchangeable
blades guarantee fast and safe working
even under tension.
| Page 13KNIPEX
Pliers Wrench, 300 mm length:
An optimised classic rounds off
the Pliers Wrench family
The new 300 millimetre KNIPEX pliers wrench can now
grip widths across flats up to a diameter of 68 millimetres
(2 1/2") due to two additional adjustment positions.
It completes the range of six pliers wrenches (125, 150,
180, 250, 300 and 400 mm).
The practical lasered scale helps you
set the pliers wrench to the required
width across flats. The 180 and
250 millimetre models of this range
ofpliers wrenches were already
comprehensively modified last year.
The KNIPEX pliers wrench, combining ing
Work on
pliers and a wrench, is genuinely Gripping jaws can be adjusted quickly, tly
direc e
chrom
versatile and is a vital part of any tool reliably and conveniently at the push
case as it replaces a full set of both of a button. Thanks to smooth, parallel
metric or imperial spanners. The new jaws, screw connections with sensitive What’s more, it also serves as a vice. imperial on the rear of the pliers head.
model is 300 millimetres long, surfaces, such as fittings, can also be The high transmission ratio of approx. The scale means that the desired width
weighs around 80 grams less than screwed gently into place – all without 1:10 enables an enormous increase in across flats can be set in advance as an
its predecessor and rounds off the any damage. In addition, the pliers wrench manual force for safe holding, gripping, alternative to the adjustment with the
updated KNIPEX pliers wrench range does not have to be removed when pressing or bending of workpieces. push button on the workpiece.
whilst having an even larger capacity: loosening or tightening screws. The stroke The chosen setting shows the model
it offers grip up to a diameter of between the gripping jaws allows it to on two scales: metric above the
68 millimetres (maximum 2 1/2"). screw with to the ratchet principle. toothed setting grid on the front and
PICARD
From special steel to manual labour
Why do they do that? The many special features of Picard hammers effectively may cause this question to be asked. For example, standard steel in the C45
quality is not used; the hammer makers from Wuppertal have the steel melted using a special Picard formula, and specially produced. The result: Tools
made with this steel demonstrate higher endurance, and the edges of the hammer heads demonstrate higher resistance and a longer lifespan. Incidentally,
this is the case for all hammers which carry the Picard brand name.
These hammers are all drop-forged methods and state-of-the-art technology
using traditional procedures. This ensure the consistent quality and
method guarantees the highest quality long lifespan of every single Picard
processing and is significantly superior hammer today.
to other procedures. As it happens,
Picard constructs and builds the And here is something else that's
forging moulds needed itself. And different: There are more variants of
Picard is the last remaining producer these hammers for different trades
which still carries out the entire and applications than in any other range
production process in Germany. Even if worldwide. The hammer makers from
there are still older hammer brands, Wuppertal can offer over 350 different
the production of forged hammers at a hammers, so that the right tool can be
German location has become unique. at hand for every different use.
Several production steps, such as forging To return to the question at the
and sometimes grinding hammer heads beginning: Here is a sure-fire way to
as well, are still carried out manually in find the answer: pick up a Picard
Wuppertal-Cronenberg. The production hammer and work with it. Knowing why
process has been successively combined the difference is so clearly evident
with state-of-the-art procedures. This makes the good feeling even stronger.
combination of the best output material,
traditional high-quality processing
Picard is the last remaining producer which still carries out the entire production process in Germany.
| Page 14STABILA WERA WERA
STABILA NEWS – New This is how pretty T-handles Wera presents
products and promotions and Stubbies can be!
Augmented Reality
The start of February 2020 will see An attractive and recognizable product
the launch of an attractive range design is an important characteristic Wera is now offering the most important
of STABILA promotions for your for a well thought-out product range. screwdriving tools in Augmented Reality.
customers: New LAR 160 / LAR 160 G With the help of AR, the viewer can see
rotation laser sets, the LD 520 laser With T-handle screwdrivers, particularly the tool in a real environment as if it
distance measurer with tripod, DUO PACK high torques can be transferred when was there. Available directly in the
Type 96-2 and 96-2 M spirit levels, the working with manual screwdrivers. In product area on www.wera.de/en/ on
TECH 700 DA digital angle finder and the order to be able to work as gently and your tablet or smartphone – without
LAX 400 multi-line laser. The promotions as pleasantly as possible, Wera now So cute, you almost want to cuddle the need for an app. The AR tool can
will run through to 30 May 2020. has new ergonomically designed them: The especially small screwdrivers then be placed on a workbench, in a bag
T-handle screwdrivers in their range: with short blades for hard to reach or workshop trolley to get an impression
Be sure not to miss out on the opportunity the handles fill the palm of the hand areas. The 2-component Kraftform of the true size or appearance of
to give your sales a boost! We can also well, the fingers lie securely handle with its practical combination of the tool in its own environment.
provide you with our high-quality and in the softly hard and soft zones allows for a firm Our commercial partners also benefit
informative “STABILA NEWS” promotional rounded recessed grip and precise working. A special in their sales conversations, as
flyer, which you can share with your grips, the whole surface treatment of the blades sees to salespeople do not always have a
customers in either print or digital format. hand is in contact a high level of corrosion protection and product sample on hand when asked
with the handle. optimum fitting accuracy of the screw. by their customers. In addition, returns
Ask your external sales representative The hexagon anti-roll protection should be avoided, because customers
about the promotional offers or call us The new T-handles are available as prevents annoying rolling away of bits can see exactly what they are getting.
directly on +49 6346 309-0. flexible bit holders and as screwdrivers in the workplace.
with Take it easy tool finder. Many of Click here for Wera Augmented Reality:
the new T-handles have a second, www.wera.de/nc/en/wera-ar/
lateral arm: This additional short arm,
which emerges laterally from the
handle, allows the transmission of
extremely high torques by using the This new range also comes with
long arm as a lever. Most hexagon the Take it easy tool finder system,
socket and TORX® versions also have which allows the required tool to
a holding function on the long arm to be found quickly.
securely hold the screw on the tool.
BESSEY
Something for everyone
The high-quality one-handed clamps from BESSEY are now
available with an additional option: In addition to EHZ, EZS Large selection
and DUO, craftsmen can choose from four sizes and a total The new EZ series of one-handed
clamps from BESSEY offers users an
of ten variants within the new EZ series for a wide range of
impressively wide range. It comprises
applications. This gives professionals and DIY enthusiasts of four sizes S, M, L and XL with a total
even more choice to find their ideal tool when their second of ten variants that can both clamp and
hand is to be kept free. spread. With opening widths from 110
mm to 900 mm, spreading widths from
80 mm to 1,090 mm and clamping integrated in the handle,
forces from 200 to 2,700 N, the EZ the sliding arm can be
1 2 series covers an enormous range of quickly adjusted and the
applications. Whether light handicraft clamp easily released. With the
work or heavy gluing work has to be three larger versions M, L and XL, the
accomplished overhead work is upper part can even be changed from
pending or a hand is needed to align clamping to spreading without the need
the workpiece – with the EZ clamps this for tools – the pushbutton release
is possible without any problems. mechanism makes this possible. The
large, soft protective
Practical convenience caps also protect
3 4 Ergonomics and practical comfort were sensitive surfaces. A
also in the focus of the development of crossed v-groove is also
the new one-hand clamps series: The integrated into the
high quality 2-component plastic caps for secure fixing
handle with pump lever behind the rail of round, pointed
allows safe access from both direc- and angular parts.
tions. And thanks to the release lever
The four product sizes in application:
1. Size S, 2. Size M, 3. Size L and 4. Size XL.
| Page 15STABILA WERA
A very short spirit level to increase sales in a compact Wera tool finder now also
available for Micro screwdrivers
counter display: Type 80 AS, 20 cm Micro screwdrivers with very small
profiles can be especially difficult for
From March, the Type 80 AS aluminium profile spirit level range will be extended to the user to locate. That is why Wera is
include a 20 cm variant: the ideal choice for anyone looking for a compact spirit level now equipping its most common Micro
that makes no compromises when it comes to quality. screwdrivers with the Take it easy tool
finder. The unmistakable colour ring
Product advantages of the Type 80 AS: wearing acrylic glass with precision- leads to the right screw profile choice,
ground inner contours and fluorescent the clear marking of the size leads to
Aluminium rectangular profile with vial fluid. the right tool for the often very small
reinforcing ribs – for high stability and Spirit level with two measuring surfaces screws. This innovation applies to the
secure hold while working. for accurate measuring in all positions. workshop- and ESD-versions.
Integrated anti-slip stoppers Coated measuring surfaces protect
guarantee a firm hold when marking. delicate surfaces.
STABILA installation technology Easy to clean thanks to electrostatic
ensures long-term accuracy – measuring powder coating.
accuracy in normal position is ± 0.5 mm/m
and ± 0.75 mm/m in reverse position. Ask your external sales representative
High-quality STABILA vials for optimum about the counter display or call us
readability – highly transparent, hard- directly on +49 6346 309-0.
Its compact size makes it especially
well suited to measurement tasks in
cramped conditions, making it an At the point of sale, the tools can
essential element in every toolbox. be ideally presented with the new
The 20 cm Type 80 AS will be Micro-Display with 10 x 5 screwdrivers.
presented in an attractive counter This display contains 10 different screw
display offering space for 12 spirit profiles and can be used either on the
levels. The counter display will be shop counter or on the sales wall.
available from March 2020.
PRIZE DRAW IMPRINT
Spring Edition 2020
Make it add up and win! info@qfaktor.com | www.qfaktor.com
Qfaktor is a customer magazine, which is printed
and sent out on behalf of the below mentioned six
companies. The customer magazine is published
free of charge at irregular intervals.
Solve the Sudoku puzzle using only the numbers 1 to 9. The numbers 1 to 9 should only occur once in each row and column and in each
block. Add up the numbers on the coloured squares. Write down the total in the corresponding coloured squares in the solution line. Right of objection: Please inform us if you no
longer wish to receive this customer magazine.
Send your answer in to us on the Qfaktor prize draw form: www.qfaktor.com/gewinnspiel | Entry deadline 29.04.2020
Editors:
Hutt & Camen Kommunikations-Design GmbH
Every participant has the chance to win one of three well-equipped Kolpingstraße 17, 59555 Lippstadt, Germany
tool sets, retailing at 1,300 Euros. Every Qfaktor reader is eligible to Roy Albert Hutt (Editor in charge)
participate in the prize draw. Any personal data we receive as part of Phone: +49 2941-9678-0
the competition will be deleted three months after the prize draw takes Fax: +49 2941-9678-12
place (i.e. after the entry deadline). The winners will be selected from Mail: roy.hutt@huttundcamen.de
among all the correct entries sent in and informed directly about their
prizes. Employees of BESSEY, HALDER, KNIPEX, PICARD, STABILA and Title image: © Andre Popov | Adobe Stock
WERA are not eligible to participate. The judges' decision is final.
No liability accepted for unsolicited manuscripts,
photos etc. The editor has the right to abbreviate
readers’ letters.
1 3 6 7
Shipping by:
M-P-S GmbH
5 8 3 Kolpingstraße 17, 59555 Lippstadt, Germany
Phone: +49 2941-9678-45
Fax: +49 2941-9678-12
7
Please contact the appropriate partner directly
if you require further product information:
9 4 5 2
BESSEY Tool GmbH & Co. KG
+49 7142-401-0 | www.bessey.de
3 7 1
Erwin Halder KG
+49 7392-7009-0 | www.halder.com
5 7 KNIPEX-Werk C. Gustav Putsch KG
+49 202-4794-0 | www.knipex.de
4 8 Picard GmbH
+49 202-24754-0 | www.picard-hammer.de
STABILA Messgeräte Gustav Ullrich GmbH
8 9 4 Solution line: +49 6346-309-0 | www.stabila.com
Wera Werkzeuge GmbH
7 2 1 6 +49 202-4045-311 | www.wera.de
| Page 16You can also read
