COLLECTION WINTER 2019/20 - boot and ...
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HIGHLIGHTS HIGHLIGHTS 1 WELCOME 2 WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 CONTENTS WELCOME TO OUR ALL NEW HIGHLIGHT PRODUCT CATALOGUE FOR THE 03 JOY SERIES 2019/2020 SEASON. 07 EDGE LYT 11 KORE W WE ARE PROUD TO CELEBRATE THIS 13 LIQUID FIT WINTER SEASON BY INTRODUCING THE 15 HEAD/TYROLIA GRIP WALK JUNIOR HIGHLIGHTS FROM OUR ALL NEW HEAD/ TYROLIA PRODUCTS 19 KIZAMU SUPERLIGHT 23 RADAR HELMET 27 HEAD RENTAL SOLUTIONS
H I G H L I G H T S - J OY S E R I E S H I G H L I G H T S - J OY S E R I E S 3 4 WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 STRONG ALL DAY, EXTREME LIGHTWEIGHT FOR CONFIDENT, ALL FOR INTERMEDIATE AND FOR INTERMEDIATE ALL TERRAIN WEAPON PERFORMANCE. MOUNTAIN SKIERS. ADVANCED SKIERS ON SKIERS. EASY FOR PERFORMANCE ON PISTE AT ITS BEST. SUPERLIGHT, WIDE ALL TERRAIN. WIDER GOING, ALWAYS ORIENTED LADIES. FOOTPRINT. NO FOOTPRINT. WOODCORE IN CONTROL. COMPROMISES. FOR POWER. PLATE PLATE PLATE PLATE PLATE SLR Joy Pro SLR Joy Pro SLR Joy Pro SLR Joy Pro SLR Joy Pro SIZE SIZE SIZE SIZE SIZE 143/148/153/158/163/168 148/153/158/163/168 148/153/158/163/168 143/148/153/158/163/168 143/148/153/158/163 #LYTDONERIGHT SIDECUT 129/75/108 @163R= 12.2 SIDECUT 122/65/100 @163R= 11.5 SIDECUT 134/85/113 @163R= 13.8 SIDECUT 131/79/109 @163R= 13.2 SIDECUT 130/73/107 @158R= 10.9 CONSTRUCTION CONSTRUCTION CONSTRUCTION CONSTRUCTION CONSTRUCTION LYT Tech: Woodcore LYT Tech: Woodcore LYT Tech: Woodcore LYT Tech: Woodcore LYT Tech: Synthetic Core, Carbon SW; Graphene; Carbon S, Graphene; Carbon SW, Graphene; Composite, Graphene; Graphene; ERA 3.0 ERA 3.0 ERA 3.0 ERA 3.0 ERA 3.0
JOY SERIES MARKETING ACTIVATION 1. RETAIL ENGAGMENT STARTING FALL 2018 2. CONSUMER ENGAGEMENT MARKETING STARTING FALL 2019 H I G H L I G H T S - J OY S E R I E S H I G H L I G H T S - J OY S E R I E S PRESENTATION TEMPLATE TRADE VIDEO FEATURING ANNA VEITH INTERACTIVE POINT OF SALE CONSUMER VIDEO Featuring the whole product range, technical specifications Highlighting the key features of the ski range. Multi-format in-store displays will be produced. Consumer video to be produced highlighting the benefits of and videos. the Joy ski range utilising our network for female skiers to promote them. 5 6 3. SOCIAL ACIVATION STARTING FALL 2019 WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 A PHASED APPROACH TO ENSURE ANTICIPATION, ENGAGEMENT AN IMPACT. PRE LAUNCH DURING LAUNCH POST LAUNCH Channel reskins teaser content posts Supporting animated gifs content series Short social videos of users JOY SELL-IN FLYER JOY SPIDERBANNER playing with statements construct playing with statements construct reappraising product. Interactive flyer - all key features and technical specifications. Display banner for events and retail promoting the new range of identification of opinionated social users outreach to identified users, inviting Joy skis. and their comments we want to correct. them to product trial to have their opinions changed.
FEATURES LEVEL FEATURES LEVEL SMART FRAME ADVANCE SMART FRAME ADVANCE HI-TOP TECH HI-TOP TECH DUO FLEX FLEX DUO FLEX FLEX EASY ENTRY SHELL 130/120 EASY ENTRY SHELL 100/90 DESIGN DESIGN STIFFER/SOFTER FLEX SIZES STIFFER/SOFTER FLEX SIZES ADJUSTMENT 250-345 ADJUST 220-275 SINGLE CANTING DOUBLE ADJUSTABLE FOAM WEDGE SHELL CUFF SHELL PU FOAM WEDGE PU LINER PERFECT FIT 3D LAST LINER LAST CUSTOM LINER C 2100CC WOMEN’S PERFECT 3D C 2100CC SPORT FRAME FOOTBED CUSTOM 40MM VELCRO STRAP LAST SIZE SPORT FRAME FOOTBED LAST SIZE H I G H L I G H T S - E D G E LY T H I G H L I G H T S - E D G E LY T 100 25.5 35 MM VELCRO STRAP 98 24.5 BUCKLES 102 26.5 100 25.5 4 MICRO-ADJUSTABLE 104 27.5 BUCKLES 102 26.5 ALLOY BUCKLES 4 MICRO-ADJUSTABLE 2 DOUBLE POWER COLOR ALLOY BUCKLES COLOR LEVERS ANTHRACITE - 609203 2 DOUBLE POWER ANTHRACITE - 609205 1 SUPERMACRO LEVERS RATCHET 1 SUPERMACRO LOW PROFILE BUCKLES RATCHET ERGO BALANCE ERGO BALANCE ALLRIDE BALANCE ALLRIDE BALANCE FORWARD LEAN 14° FORWARD LEAN 14° RAMP ANGLE 5° RAMP ANGLE 5° FEATURES LEVEL FEATURES LEVEL SMART FRAME ADVANCE SMART FRAME ADVANCE HI-TOP TECH HI-TOP TECH DUO FLEX FLEX DUO FLEX FLEX EASY ENTRY SHELL 110/100 EASY ENTRY SHELL 90/80 DESIGN DESIGN STIFFER/SOFTER FLEX SIZES STIFFER/SOFTER FLEX SIZES ADJUSTMENT 250-305 ADJUST 220-275 SINGLE CANTING DOUBLE ADJUSTABLE SHELL CUFF SHELL LINEAR PU/SL PU/SL PERFECT FIT HD LINER LINER SPORT FRAME FOOTBED LAST WOMEN’S PERFECT LAST 40MM VELCRO STRAP C 2100CC FIT HD C 2100CC 7 BUCKLES 4 MICRO-ADJUSTABLE LAST 100 102 SIZE 25.5 26.5 SPORT FRAME FOOTBED 35 MM VELCRO STRAP LAST 98 SIZE 24.5 100 25.5 8 ALLOY BUCKLES BUCKLES 2 DOUBLE POWER 104 27.5 4 MICRO-ADJUSTABLE 102 26.5 LEVERS ALLOY BUCKLES 1 SUPERMACRO COLOR 2 DOUBLE POWER COLOR RATCHET BLACK/YELLOW - LEVERS BLACK/SALMON - LOW PROFILE BUCKLES 609215 1 SUPERMACRO 609218 RATCHET ERGO BALANCE ALLRIDE BALANCE ERGO BALANCE FORWARD LEAN 14° ALLRIDE BALANCE RAMP ANGLE 5 FORWARD LEAN 14° RAMP ANGLE 5° WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 FEATURES LEVEL FEATURES LEVEL SMART FRAME INTERMEDIATE SMART FRAME INTERMEDIATE HI-TOP TECH HI-TOP TECH DUO FLEX FLEX DUO FLEX FLEX EASY ENTRY SHELL 100/90 EASY ENTRY SHELL 80/70 DESIGN DESIGN SINGLE CANTING SIZES STIFFER/SOFTER FLEX SIZES STIFFER/SOFTER FLEX 250-305 ADJUST 220-275 ADJUST DOUBLE ADJUSTABLE SHELL CUFF SHELL LINER PU/SL PU/SL PERFECT FIT S LINER LINER SPORT FRAME FOOTBED LAST WOMEN’S PERFECT FIT LAST 40 MM VELCRO STRAP C 2100CC S LINER C 2100CC SPORT FRAME FOOTBED BUCKLES LAST SIZE 35 MM VELCRO STRAP LAST SIZE 4 MICRO-ADJUSTABLE 100 25.5 98 24.5 ALLOY BUCKLES 102 26.5 BUCKLES 100 25.5 1 SUPERMACRO 104 27.5 4 MICRO-ADJUSTABLE 102 26.5 RATCHET ALLOY BUCKLES LOW PROFILE BUCKLES COLOR 1 SUPERMACRO COLOR BLACK/RED - RATCHET BLACK/COPPER - ERGO BALANCE 609235 609245 ALLRIDE BALANCE WHITE/YELLOW - ERGO BALANCE WHITE/COPPER - FORWARD LEAN 14° 609236 ALLRIDE BALANCE 609255 RAMP ANGLE 5° FORWARD LEAN 14° RAMP ANGLE 5°
EDGE LYT MARKETING ACTIVATION H I G H L I G H T S - E D G E LY T H I G H L I G H T S - E D G E LY T 1. RETAIL ENGAGMENT STARTING FALL 2018 2. CONSUMER ENGAGEMENT MARKETING STARTING FALL 2019 PRESENTATION TEMPLATE TRADE VIDEO POINT OF SALE CONSUMER VIDEO Featuring the whole product range, technical specifications Highlighting the key features of the boot range. Multi-format in-store displays will be produced. Consumer video to be produced highlighting the benefits of the and videos. Edge LYT boot range. 9 10 3. SOCIAL ACIVATION STARTING FALL 2019 WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 A PHASED APPROACH TO ENSURE ANTICIPATION, ENGAGEMENT AN IMPACT. PRE LAUNCH DURING LAUNCH POST LAUNCH Channel reskins teaser content posts Supporting animated gifs content series Short social videos of users reappraising SELL-IN EDGE LYT POCKET FLYER EDGE LYT SPIDERBANNER playing with statements construct playing with statements construct product. Folding flyer with all key features and technical specifications. Display banner for events and retail promoting the new Edge LYT identification of opinionated social users outreach to identified users, inviting them boot range. and their comments we want to correct. to product trial to have their opinions changed.
KORE W MARKETING ACTIVATION H I G H L I G H TS - KO R E W H I G H L I G H TS - KO R E W PHASELLUS ID FREESKIING AT EROS VEHICULA, ALIQUET ITS BEST! KORE W SKI SEEDING ACTIVATION PROGRAM LIGHTWEIGHT, BALANCEVELIT. MORBI AUCTOR TURPIS SED, ULTRICES In December 2018, the Kore W Ambassadors will receive a team package that will give a framework for a series of social posts AND CONTROL. that highlight the benefits of the Kore W USP’s while still letting individual personality shine through the product. Upon receiving PRETIUM MAURIS, SED DICTUM MASSA the package, the women will immediately start posting unboxing photos and videos, and drawing their followers’ attention. This KORE SKISVITAE. ARE READY seeding phase of the Kore W campaign will build hype and awareness around the Kore W and its ambassadors. HEAD wants its VIVERRA ETIAM ET AUGUE EROS. riders to feel proud and motivated about their involvement with Kore. The package will include the new Kore W ski, a manifesto FOR THE NEXT STEP print book, and Kore gear. KOREPORATION USER GENERATED MOVIES #TOTHEKORE 11 The biggest team in freeride, the Koreporation unites more than 100 of The purest view is through the local’s eye. There’s the perspective that opens the All that matters is what matters most. By combining the highest quality materials 12 the best athletes on skis from around mountain, drawn from a lifetime of trial and stripping away everything that could the world. From the Alaskan steeps to and error & love and dedication. Through drag you down, we’ve created the most the powder fields of Japan, we share one HEAD’s channels we will push user versatile high performance freeride ski thing: the love of powder. generated content to show this authentic we’ve ever built. It‘s a philosophy that and personal world of freeskiing. takes us back to our roots and back “to the Kore.“ WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 KORE W 93 KORE W 99 MODEL PLATE SIZES SIDE CUT CONSTRUCTION KORE W 99 SLR Pro 143/148/153/158/163/168 129/75/108 @163R= 12.2 LYT Tech: Woodcore Carbon SW; Graphene; ERA 3.0 KORE W 93 SLR Pro 148/153/158/163/168 122/65/100 @163R= 11.5 LYT Tech: Woodcore Carbon S, Graphene; ERA 3.0
THE MOST VERSATILE, COMFORTABLE, AND TOP-PERFORMING BOOT FIT SYSTEM WE’VE EVER SOLD The LIQUID FIT material provides the most precise and the quickest customisation. HIGHLIGHTS - LIQUID FIT HIGHLIGHTS - LIQUID FIT The material’s density ensures the perfect mold in the most critical area of the boot, the ankle and heel pocket. The performance and precision of a foam liner in 10 easy, comfortable minutes. 100% FLEXIBLE You can add or remove material any time. 100% COMFORT The incompressible material provides the most comfortable customization 100% PERFORMANCE The material‘s density is desgined to 13 increase the heel retention for supreme 14 performance. HOW DOES IT WORK? WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 Insert the tube into the liner. Inject the liquid into the liner, following Stand in a skiing position, with knees the instructions in the manual. flexed normally, for 1 minute. The customer can go skiing as soon as the process is complete. LIQUID FIT SALES KIT FIT DONE RIGHT Liquid fit tech case code: 60120642
HOW TO RECOGNIZE GRIPWALK JUNIOR SKI BOOTS H I G H L I G H TS - H E A D/ T Y R O L I A G R I P WA L K J U N I O R H I G H L I G H TS - H E A D/ T Y R O L I A G R I P WA L K J U N I O R IT‘S YOUR PLAYGROUND! THE NEW RANGE OF HEAD & TYROLIA JUNIOR BINDINGS IS DEDICATED TO GRIP WALK AND GRIP WALK JUNIOR COMPATIBILITY. Grip Walk Junior Logo embossed in the front and rear sole pad HOW TO RECOGNIZE GRIPWALK JUNIOR BINDINGS 15 16 “AC“ marking included Grip Walk Logo printed SX 4.5 GW AC in the graphic on the binding “GW AC“ in the product name WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 ADVANTAGE All HEAD & TYROLIA Junior bindings from the 2019/20 line don’t need any specific height adjustment to work with Grip Walk & Grip Walk Junior ski boots plus Adult Alpine and Children ski boots. 2019/20 - BOOT AND BINDING COMPATIBILITY ALPINE SKI BOOTS GRIP WALK TOURING SKI BOOTS JUNIOR (ISO 5355) (ISO 9523) 1 2 3 (no standard) TYPE A TYPE C no further BETTER BETTER NO HEIGHT (Adult) (Children) GripWalk Walk Sole / specification WALKING WALKING ADJUSTMENT Walk to Ride (GW) (W) GRIP COMFORT NECESSARY High profiled slip-resistant Improved natural roll thanks to Binding accommodates Binding marked “GW AC“ rubber sole pads curved rubber sole automatically GripWalk & GripWalk Junior ski boots plus Adult Alpine and Children ski boots Technical modifications reserved.
GRIP WALK JUNIOR BINDING MARKETING ACTIVATION H I G H L I G H TS - H E A D/ T Y R O L I A G R I P WA L K J U N I O R H I G H L I G H TS - H E A D/ T Y R O L I A G R I P WA L K J U N I O R 2. CONSUMER ENGAGEMENT MARKETING STARTING FALL 2019 1. RETAIL ENGAGEMENT STARTING FALL 2018 ISPO WALL PRINT AD (ONE PAGE) Marketing Wall for events presenting products and benefits Print Ad highlighting the benefits of the Head/Tyrolia Grip of the Head/Tyrolia Grip Walk Junior binding range. Walk Junior binding range. 17 18 POSTER / CARD APP WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 Poster and card with boot and binding compatibility. A browser based App for an interactive Grip Walk Junior product experience. PRINT AD (DOUBLE PAGE) ROLL-UP / POINT OF SALE Print Ad highlighting the benefits and key features of the Head/ Roll-Up for events and retail promoting the Head/Tyrolia Grip Tyrolia Grip Walk Junior binding range. Walk Junior binding range. TRADE VIDEO Highlighting the key features of the Head/Tyrolia Grip Walk Junior binding range.
SUPER LIGHT DESIGN. We engineer products using the lightest, strongest material on earth, by continuously changing and breaking convention. By focussing on the essentials, we are able to reduce weight and complexity, to deliver products which are reduced to their purest form - designed to deliver exhilarating performance, strength and durability HIGHLIGHTS - KIZAMU SUPERLIGHT HIGHLIGHTS - KIZAMU SUPERLIGHT TOPSHEET LIGHTWEIGHT FIBERGLASS CARBON SUPERLIGHT BALSA CORE MULTI-COLORED ABS SIDEWALL CARBON STEEL EDGE FAST SINTERED BASE 19 20 LYT TECH BOARDS COMPARISON -22% -12% -8% weight reduction* weight reduction* weight reduction* Baseline* WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 KIZAMU LYT @ 155 ANYTHING LYT @ 156 DAYMAKER LYT @ 156 DAYMAKER LYT @ 156 *variations may apply due to production tolerances. SUPERLIGHT BOARD FOR FREE-RIDE, CARVING OR SIMPLY CRUISING. RIDE WITH THE SPEED OF LIGHT! OUR LIGHTEST BOARD. This board is packed with everything our technology department has to offer, designed for riders with high demands. Although very low in weight, the SO FAR. KIZAMU is a rocket both on- and off-piste. The flex of this board is rather stiff, which is necessary for its extraordinary carving performance. At the same time, the hybrid camber construction, combined with a set-back of 1.5 cm is also the perfect ride for hitting the backcountry. An additional insert pack allows you to mount the bindings even further back on deep days. Speed is guaranteed with its sintered base, and the directional shape assures grip and control in all conditions. Superlight, super strong – that’s the KIZAMU.
KIZAMU SUPERLIGHT 2. CONSUMER ENGAGEMENT MARKETING STARTING FALL 2019 MARKETING ACTIVATION HIGHLIGHTS - KIZAMU SUPERLIGHT HIGHLIGHTS - KIZAMU SUPERLIGHT 1. RETAIL ENGAGMENT STARTING FALL 2018 MICROSITE KIZAMU TECH CLIP All relevant information, construction profile, videos & pictures. Construction profile + technical information on materials. MICROSITE KIZAMU TECH CLIP All relevant information, construction profile, videos & pictures. Construction profile + technical information on materials. 21 22 KIZAMU IMAGERY LIGHTRIDERS – ACTIVATION CLIP Images highlighting the features KIZAMU snowboard. On snow video showing the advantages of the new KIZAMU board. WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 3. SOCIAL ACIVATION STARTING FALL 2019 KIZAMU TECH CLIP KIZAMU IMAGERY Construction profile + technical information on materials. Images highlighting the features KIZAMU snowboard. KIZAMU IMAGERY AMBASSADORS Images highlighting the features KIZAMU snowboard. Board will be made available to riders & shop staff throughout the season. LIGHTRIDERS – ACTIVATION CLIP AMBASSADORS On snow video showing the advantages of the new HEAD team providing content for social media. KIZAMU board.
WITH ITS REVOLUTIONARY CONSTRUCTION, THIS NEW HELMET HERALDS THE START OF A PARADIGM SHIFT IN HEAD PROTECTION. THE INNOVATIVE COMBINATION OF A VISOR HELMET WITH THE ADVANTAGES OF WEARING A GOGGLE ARE INTEGRATED INTO A PRODUCT WHICH IS OUTSTANDING IN TERMS OF FIT, STYLE AND PERFORMANCE. HIGHLIGHTS - RADAR HELMET HIGHLIGHTS - RADAR HELMET 6 REASONS FOR RADAR 1 - REVOLUTIONARY DESIGN 2 - ADJUSTABLE VENTILATION 3 - WIND & WATER RESISTANT 4 - SPHERE FIT 5 - RADAR VISION LENS 6 - RAPID LENS EXCHANGE SYSTEM REVOLUTIONARY DESIGN & TECHNOLOGY 23 Form follows function in its best execution. The perfect combination between lens and helmet, integrated in a way which sets new 24 standards in helmet construction. Taking the best of both worlds, this helmet combines the advantages of wearing a goggle with those of wearing a visor. WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 RADAR VISION LENS RAPID LENS SPHERE FIT Unrestricted field of vision, anti-fog EXCHANGE SYSTEM The new and patent pending Sphere Fit THE HELMET REVOLUTION double lens, quick-exchange lens Lenses can be swapped on the go with system wraps around the head like a technology. The lens individually only a click. A variety of visor options is beanie. When adjusting the Boa® reel, it is adapts to the face, a feature which is available, enabling you to adapt yourself adjusted in all three dimensions, creating not only appreciated by wearers of to changing weather in no time! a snug and comfortable fit without IS NOW prescription glasses. applying any pressure. Last but not least, this also adds to the safety performance of the helmet.
RADAR 2. CONSUMER ENGAGEMENT MARKETING STARTING FALL 2019 MARKETING ACTIVATION 1. RETAIL ENGAGMENT STARTING FALL 2018 HIGHLIGHTS - RADAR HELMET HIGHLIGHTS - RADAR HELMET MICROSITE 6 REASONS FOR RADAR - TECH CLIP All relevant information, construction profile, videos & pictures. 6 advantages of the revolutionary Radar Helmet. MICROSITE 6 REASONS FOR RADAR - TECH CLIP All relevant information, construction profile, videos & pictures. 6 advantages of the revolutionary Radar Helmet. 25 26 RADAR IMAGERY REASONS FOR RADAR All relevant information, construction profile, videos & pictures. LIVE ACTIVATION CLIP On snow video showing the advantages of the new RADAR helmet line. WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 3. SOCIAL ACIVATION STARTING FALL 2019 6 REASONS FOR RADAR RADAR IMAGERY LIVE ACTIVATION CLIP 6 Advantage of the revolutionary Radar Images highlighting the features the On snow video showing the advantages of RADAR IMAGERY AMBASSADORS Helmet. Single episodes for all 6 key revolutionary helmet. the new RADAR helmet line. advantages. Images highlighting the features the revolutionary helmet. Helmets will be seeded internationally.
NOTES PERFECT SETUP. H I G H L I G H T S - H E A D R E N TA L S O L U T I O N S MOST EFFICIENT. HIGHLIGHTS - NOTES HEAD offers the best solution for snowboard rental equipment. Our rental specific products are highly durable and assure a quick and easy handling in the shop. Customers appreciate the retail oriented design, as well as the easy handling, from the first days to lifelong contribution to the sport. DEVELOPED TO RIDE. BUILT TO RENT. 27 28 WINTER COLLECTION 2019 - 20 WINTER COLLECTION 2019 - 20 FLOCKA LFW 4D FLATBED 600 4D THE AWARD WINNING AWARD WINNING PERFECT SNOWBOARD RENTAL SNOWBOARD RENTAL BINDING RENTAL BOOT • DURABILITY: Award winning Liquid Framewall • DURABILITY: No textiles = No abrasion • DURABILITY: Reinforce outer shell + • USABILITY: Easy maneuverability, full control • USABILITY: SpeedDisc compatible exchangeable tongue cover • SYSTEM INTEGRATION: 4D compatible • SYSTEM INTEGRATION: 4D compatible • USABILITY: Easy to use Boa® lacing • SERVICE: 2 year warranty • SERVICE: Less spare parts needed • SYSTEM INTEGARATION: 4D compatible • DESIGN: Retail oriented board graphic • DESIGN: Modern, appealing look • SERVICE: Lifelong Boa® guarantee • DESIGN: Modern, appealing look
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