How technology enhances the Wimbledon tennis experience

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How technology enhances the Wimbledon tennis experience
ALEX PHILLIPS AND                      TECHNOLOGY AND INNOVATION
   ROGER BLAKE
   IBM

          How technology
            enhances the
          Wimbledon tennis
             experience
The All England Lawn Tennis and
Croquet Club (AELTC) and IBM have                                                  The challenge
worked closely together since 1990                                                   Almost half a million spectators
to harness successive waves of                                                           watched Wimbledon court-side in
innovative technology to                                                                    2003 and around two billion
transform The                                                                                  viewers across more than
Championships into one                                                                           150 countries watched on
of the most popular and                                                                            television. Last year, more
technically advanced                                                                                 than 4 million unique
events on the                                                                                         users accessed the
international sports                                                                                   official website –
calendar. Alex                                                                                          www.wimbledon.org
Phillips and Roger                                                                                      – from personal
Blake discuss the                                                                                        computers and
vital role of                                                                                            wireless devices.
technology in                                                                                           Indeed, the
supporting this                                                                                         Wimbledon website is
mission through the                                                                                    one of the largest live
provision of accurate,                                                                                web events that IBM
fast and reliable services                                                                          has ever designed,
to players, media,                                                                                managed and hosted.
spectators and officials,                                                                       What makes the
along with worldwide                                                                         Wimbledon project different is
television and online audiences                                                           the global nature of the project,
via the Internet.                                                                     the real-time nature, the vast range
                                                                                   of products, technologies and services

F
     or 11 months of the year, the                                                 involved, and the huge supporting
                                                                                                                                 ingenia

     AELTC quietly serves its members   Championships, the eyes of the world       technology infrastructure required to
     in the leafy London suburbs of     are focused on the events taking place     run the wealth of projects round the
Wimbledon. Then, during the weeks       there. What are the challenges for those   clock. A team of around 160
around the world famous                 who power the technology?                  professionals for the two week duration
                                                                                                                                 9
How technology enhances the Wimbledon tennis experience
TECHNOLOGY AND INNOVATION

          of The Championships is required,             product that could be deployed at an          spreading the load evenly across the
          including IBM (the technology partner         increasingly greater scale. It is now a       servers.
          of the AELTC) and a wealth of                 mainstream part of IBM’s leading                 What differentiates WIS from the
          specialist partners.                          WebSphere suite of software.                  website is that users are unaware that
                                                                                                      they are using a web browser, and are
                                                        Wimbledon Information System                  contained within a controlled local
          The scope of technology                       (WIS) Intranet                                network environment that restricts their
          services at Wimbledon                         The rapid distribution of detailed real-      use to only the WIS application. The high
          The website                                   time information to the media, public,        bandwidth available on the local area
          At the heart of the project is the website.   players and coaches on site during The        network provides WIS users with an
          It is powered by the same IBM hosting         Championships is critical to the AELTC’s      exceptionally rich multimedia experience,
          infrastructure that has supported some        goals. Press and broadcasters require         making large, high quality video clips
          of the world’s most highly visited sports     draw and player information each day,         viewable from every terminal. Scores,
          event websites (for example, The              scores and match statistics during            statistics and results are typically
          Masters Golf Tournament). Tennis fans         games, and detailed point-by-point            delivered in less than a second from
          around the globe can feel that they are a     reports for matches as soon as they           been entered by the data entry teams.
          part of the Wimbledon action via a            have finished. Players and coaches also
          ‘virtual seat’ at Wimbledon. The IBM          find this information invaluable in order to   Commentators Information
          Real-time Scoreboard, Media Console,          develop strategies and identify areas for      System
          interactive cameras, live Radio               improvement in subsequent matches.             The Commentators system is a highly
          Wimbledon and online shop are just                In the past, much of this information      specialised application that takes the key
          some of the features available to the         had been compiled by hand and                  match statistics in the real-time
          user.                                         reproduced though photocopying and             environment, and displays them in a
               During the Wimbledon fortnight, the      printing, resulting in delays getting the      format that is easily understood by
          AELTC operates at about 250 times             information to those people who relied         tennis professionals and commentators.
          normal capacity, its website visited by       on it. For the media especially, time is       This system is available to any
          four million people in just 15 days. By       everything. In 2000, IBM introduced The        authorised commentator. It is found in
          early July it’s back to business as usual,    Wimbledon Information System (WIS)             the broadcasters’ studios, commentary
          a small organisation catering for its         Intranet. WIS is now the main source of        positions around the televised Show
          regular customers and starting the long       real-time information for those on site        Courts and in the TV production units.
          process of planning for the next              during The Championships. With around          There is no system like this anywhere
          tournament.                                   80 touch-screen terminals distributed          else in the world of tennis. It gives in-
               Only during events like Wimbledon        across the grounds, it provides up-to-         depth analysis relating to any game in
          can systems be exposed to the real            the-second information
          levels and variations in demand               for anyone visiting,
          generated by users across the globe.          working or participating
          Thus, it provides an ideal opportunity to     in The Championships.
          test new applications in the background           To provide the high
          or as restricted user pilots. IBM runs and    availability necessary to
          hosts all of the official Grand Slam tennis   maintain these systems,
          websites, providing a rolling opportunity     IBM WebSphere Edge
          for new functionality to be introduced        Server is used for fail-
          from event to event.                          over in the event of any
               One technology to benefit from such      problem during the
          development during Wimbledon is IBM           processing-intense
          MQ Event Broker, which provides               period of The
          ‘publish and subscribe’ messaging             Championships. In
          facilities. This technology allows scores     addition, this mission-
          and statistics to be constantly sent to a     critical software also
          web browser and updated without the           performs load-balancing
ingenia

          need for the user to refresh the web          functions between
          page. This technology was originally          these WIS terminals and
                                                                                           Figure 1 The Wimbledon website
          produced by IBM’s research labs, and          the corresponding
                                                                                                     (www.wimbledon.org)
          was then tested and developed into a          content servers,
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How technology enhances the Wimbledon tennis experience
TECHNOLOGY AND INNOVATION

                                             Chair umpire
   Referee’s                                  live scores
                                               (Referees                                              Referees                      Referees
   Office layer
                                                 office)                                            player names                  order of play
                                                                                                                                   (schedule)

                                                                            Serve
   Serve                                                                     speed
   speed                                                                   (primary)
   layer

                     Warm                      ‘Scores’                   Serve speed                   Serve speed
   Data             backup                    Refs office                  translation                   translation
   Translation     ‘Scores’                      score                      (primary)                     (backup)
   layer          Refs office

                                                                                                                                    Configure
                                                                                                                                    – order of
                                 All show                   Backup data                    Network                                 play, draws
                                court data                    entry for                     servers                                  statistics
   Data
                                  entry                     shoe courts                  (primary and                              broadcaster
   collection                                                                                                     Outer court
   layer                        (primary)                                                  backup)
                                                                                                                   statistics
                                                                                                                 (post match)
           NewBios
           broadcast

   Venue
   Network                                                          IBM Ethernet Network

                                                Backup
                                                                                             TV graphics
                                Live score                                                   Commentator system
                                                Primary
                                 switcher                                      All           WIS
                                                                            scoring          Internet
                                                Referees                    clients          3rd party exports

Figure 2 An overview of the core data collection systems used during The Championships, along with those systems that
         make use of the data

progress. This includes information such        specialist companies that work with IBM.            as serve, return, baseline and net play,
as player biographies, players’ statistics      One is used to keep the burnt-in score              and even includes a point-by-point
in the event so far, and current match          in the top left-hand corner of the screen,          breakdown of how each point was won
statistics broken down at a summary             and the other is controlled via keyboard            or lost. Players and coaches use it to
and detail level.                               extenders to the BBC production area,               help them improve their game. Player
                                                where they select the scores and                    Reports generated via data entry on
TV graphics                                     statistics graphics to be shown on                  hand-held PDAs from the outside courts
For each show court, systems generate           television. These graphics can be                   are of particular use to junior players and
TV graphics for the host broadcaster, the       detailed and build up gradually on                  their coaches, who would otherwise not
BBC, plus many international                    screen, such as serve direction, or more            capture many statistics about their game
broadcasters. These courts are the ones         immediate mini-graphics that can show,              as they rarely play on the show courts.
reserved for key matches and are also           for example, the latest serve speed.
covered by television. The international                                                            Data capture
broadcasters take either a ‘clean’ feed,        Other core systems                                  The key to a successful service is
which is just the BBC camera feed               There are a number of other systems                 making information instantly available
where they can add their own graphics,          that help with the running of The                   and accessible.
or a ‘dirty’ feed, which includes the           Championships. For example, Player                      There are various approaches to
graphics chosen by the BBC production           Interview Schedule Application (PISA) is            collecting data, depending on the type
team.                                           used to book Player Interviews. Another             of court and information required. There
   Each court is equipped with two              system, based on the information                    are 19 courts at the Club, six of which
                                                                                                                                                  ingenia

ThinkPad laptop computers that receive          captured by the tennis experts, provides            are show courts. All courts have the
the data packets. Each drives a high            Player Reports as soon as each match                latest scores captured online by the
quality TV Graphics Generator, known as         has completed. This report contains                 Umpire using a Pocket PC device. For
the Agile, produced by one of the               various sections, analysing areas such              those who understand the information
                                                                                                                                                  11
How technology enhances the Wimbledon tennis experience
TECHNOLOGY AND INNOVATION

                                                                                                    ThinkPad laptop computer to control the
                                                                                                    radar heads and they are enabled just
                                                                                                    before each serve is delivered. Once the
                                                                                                    speed has been captured, it is displayed
                                                                                                    courtside on displays at each end of the
                                                                                                    court so that the spectators can see the
                                                                                                    speed immediately after the serve.
                                                                                                    Together with the rally count, it is also
                                                                                                    broadcast across the network for instant
                                                                                                    access by all users of the
                                                                                                    Commentators and TV Graphics
                                                                                                    Systems, plus the Internet and Intranet.
           Figure 3 Wimbledon Information System (WIS) Intranet                                     For later analysis, it is then merged in
                                                                                                    with the data entry packet relevant to
          collected by the Umpire, the statistics     data via the keypad and confirming the        that court.
          captured are limited to the score, aces     call. A network broadcasting technique
          and double faults. This system is run to    is used to make this data available
          support the Referee’s Office, who also      immediately to all users who need it,         Evolving the user experience
          manages the event, including the draw       such as those using the Commentators,         through improved
          and the order of play for each day. With    TV Graphics, Internet and Intranet            technology
          the inevitable rain delays, the Referee’s   systems. A copy of the data is also           New channels, such as the General
          Office also uses the system to move         written to twin servers for backup            Packet Radio Service (GPRS) data
          matches around the courts during the        purposes.                                     networks that are made available by
          day in order to maximise the progress of        The callers on each show court are        mobile operators in Europe, have
          the draw for key events.                    connected back to the main operations         opened up the possibility of receiving
              Alongside the show courts, an extra     room via headsets, which can be used          graphically rich, real-time information in
          team of tennis experts (usually county      to provide the same information to            the palm of a user’s hand, anywhere that
          junior players) collects more detailed      another data entry person located in the      a mobile phone works.
          statistics such as where the serve was      operations room. This ‘backup’ person             In 2002 IBM introduced a mobile e-
          aimed (wide, body, centre), whether the     uses a separate ThinkPad laptop               business solution that allowed users with
          server followed into the net and how the    computer and keyboard to enter the            GPRS-enabled Personal Digital
          point was won or lost (‘winning forehand    data in parallel and sends out a backup       Assistants (PDAs) to receive up-to-the-
          volley,’ for example). This data is         packet of data using the same                 second information from the Pocket
          captured using an IBM ThinkPad laptop       broadcast technique. If anything should       Wimbledon website. For the first time,
          computer, which boasts a specialised        happen to the courtside machine or            mobile users could follow all show
          keypad for speed of data entry, with one    connection, a simple switch allows the        courts in real-time, with point-by-point
          person calling and the other entering       backup packet to be treated as if it were     scores being pushed to their Java-
                                                      the main one. This shadowing technique        enabled PDA devices. Detailed pages
                                                      can be used on all show courts, but           offering match results, order of play, and
                                                      tends to be limited to the key matches        player biographies and pictures were
                                                      being televised at the time.                  also available.
                                                          To ensure that a full set of statistics       Following on from this successful
                                                      for singles matches is captured on all        proof of concept, pda.wimbledon.org
                                                      courts, a further tennis expert is used on    was introduced in 2003 for anyone
                                                      each ‘outside court’ to capture the same      worldwide to access real-time
                                                      data as on the show courts, but in this       information on a mobile device.
                                                      case with a hand-held IBM WorkPad                 In addition, the AELTC was very
                                                      personal digital assistant that employs       interested in bringing information to
                                                      the Palm operating system.                    those queuing for tickets outside the
                                                          In addition to the statistics collected   grounds (often for hours), helping to
ingenia

                                                      courtside, there are also radar heads at      improve the experience, customer
          Figure 4 The video streaming and real-      each end of the show courts that are          satisfaction and loyalty. Queue walkers
                   time scoring functions of          used to capture the speed of each             used Pocket Wimbledon to give
                   Pocket Wimbledon                   serve. A radar operator uses an IBM           information to the public while waiting to
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TECHNOLOGY AND INNOVATION

enter the grounds. What we dub ‘Pocket         popular with the photographers and will       advantage of a vastly scalable IT
Wimbledon’ also gives key members of           be extended to other courts this year.        infrastructure equipped with the latest
staff the ability to keep track of matches         Finally, the IBM team delivered a         technologies without having to make the
in play – as it unfolds.                       proof-of-concept project evaluating the       huge upfront capital investment needed
    Last year, a number of innovative          capabilities of active Radio Frequency        to build one. The on-demand model also
Wireless LAN- (WLAN) based projects            Identification (RFID) technology when         grants The All England Lawn Tennis Club
were introduced. A large area of the           applied to staff and information              access to additional IT support during
grounds was provided with WLAN                 technology (IT) assets in a dynamic           ‘the Fortnight’ of The Championships.
coverage, using the IEEE 802.11b               operational environment. This makes it        They don’t own, manage or maintain the
Wireless Fidelity (WiFi) standard. This        very difficult for high value equipment       information technology – all Club officials
provides a relatively fast, 11 megabits        theft. The project also provided the          have to do is turn it on. ■
per second, wireless network. IBM’s            opportunity to assess the technology’s
Ethical Hacking Team – a group that            applicability to security and staffing        Further reading
ensures the latest and best standards of       issues. A total of 40 users and a number      http://www.ibm.com/e-business/
security are employed – was brought in         of IT assets were equipped with Active           uk/wimbledon/
to check the entire network was secure.        RFID tags, allowing authorised personnel      http://www.wimbledon.org/
In 2004 it will be upgraded to the             to pinpoint their locations within the
                                                                                             Alex Phillips is currently part of IBM’s
802.11g standard, potentially providing        designated 40,000 square metre zone.
                                                                                             Pervasive/Wireless Emerging
54 megabits per second, thus providing         The asset tags had movement sensors
                                                                                             Business Opportunities organisation,
a faster service for users.                    that triggered security alerts in the event
                                                                                             and specialises in wireless
    Sports reporters are given access to       of unplanned equipment moves. The
                                                                                             technologies. He has worked on the
the Internet from their own wireless-          system – consisting of tags, readers and
                                                                                             IBM Wimbledon team for 5 years and
enabled laptop computers, allowing             software – was integrated with an IBM
                                                                                             is responsible
them to send their articles back to the        infrastructure that allowed personnel to
                                                                                             for the
office for editing and publishing as soon      track locations through a web
                                                                                             Wimbledon
as possible. International press               application. The system was capable of
                                                                                             Information
photographers on Centre Court were             locating tagged items between 5 and 50
                                                                                             System Intranet
also given access to the WLAN network.         metres away.
                                                                                             and bringing
In the past they gave their films or digital       With a wireless tracking solution, IBM
                                                                                             new Wireless
storage cards to ‘runners’ who took            and the Wimbledon team would be able
                                                                                             technologies
them off court during change-of-ends for       to locate key personnel in real-time. It
                                                                                             into the
processing. With the vast majority of          would also improve security by issuing
                                                                                             Wimbledon
press now using digital SLR cameras,           security alerts when valuable equipment
                                                                                             project. Alex has a background in
IBM gave them the ability to send their        is moved without authorisation, thus
                                                                                             science and graduated from Queen
photos over the WLAN network via their         eliminating theft and reducing costs.
                                                                                             Mary’s (University of London) with a
laptop to their editors, thus speeding up          By using IBM’s on-demand
                                                                                             PhD in Chemical Physics.
the time to publish. This was incredibly       e-business model, Wimbledon can take
                                                                                             Roger Blake is an IBM Distinguished
                                                                                             Engineer and is the Technical Leader
                                                                                             for IBM Business Consulting Services,
                                                                                             the Consulting
                                                                                             and Systems
                                                                                             Integration arm
                                                                                             of IBM. He has
                                                                                             been the
                                                                                             technical
                                                                                             consultant to the
                                                                                             AELTC since
                                                                                             1992 and is
                                                                                             responsible for the overall technical
                                                                                                                                           ingenia

                                                                                             solution for Wimbledon. Roger is a
                                                                                             Fellow of the BCS and a Chartered
                                                                                             Engineer. He graduated in
Figure 5 2003 Wimbledon Championships: Sluiter vs Kafelnikov                                 Mathematics from Brunel University.
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