Hospitality education without boundaries - SWITZERLAND - Les Roches
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3 Les Roches: a starting point for world-class professionals 04-21 our unique campus 22-31 internships: an invaluable opportunity 32-37 student life 38-47 academic programs 48-87 how to apply 94-98
4 Uniquely Global. Uniquely Les Roches. Go further than you ever imagined with a truly global education. Watch the video here! 300 Les Roches students worked with a world-renowned video artist, to create a gigantic world map, visible from the air. ww w.we are l e s ro che s . co m
6 Your future in hospitality begins here Welcome to the world of opportunities that we provide you with at Les Roches - opportunities for growth, personally as a future leader, and opportunities for accessing exciting careers in hospitality. If you are passionate about hospitality and aspire either to work within or to lead a global business, we can help you build on your passion to achieve your dream. For more than 30 years, Les Roches has been developing and nurturing talent for the hospitality industry, and educating leaders on the essence of excellence, rigor and entrepreneurship. We have created a global network of institutions that engages you in both academic and experiential learning. We set high standards for your education to help you develop your management and interpersonal skills for the hospitality world. We provide you with a wide range of employment opportunities within the world’s leading hotels and companies who come to recruit on campus. Studying in Switzerland, the home of hospitality, allows you to take advantage of the wonderful opportunities available for you to travel around Europe. We ensure that you feel at home while away from home. You will be part of an international and multicultural community, where togetherness, team spirit, and creativity are reinforced. You will make friends and connections that will last a lifetime and live an enriching student life. “WE ARE VERY PROUD OF OUR STUDENTS AND LOOK FORWARD TO SEEING THEM BECOME THE FUTURE LEADERS AND AMBASSADORS OF HOSPITALITY AROUND THE WORLD.” Sonia Tatar - CEO Les Roches Worldwide
8 Accreditation Recognition & Network Accreditation We are immensely proud to have been accredited by the New England Association of Schools and Colleges (NEASC). NEASC is one of six regional bodies in the United States that accredits colleges in New England and abroad including 4 of the world’s top 10 universities: Harvard, Yale, MIT, and Princeton. Les Roches is one of only 3 institutions in Switzerland to have been accredited by NEASC at university level through the Commission on Institutions of Higher Education. Recognition We are consistently positioned among the world’s best hospitality management schools. When surveyed, a group of industry hiring managers of luxury hotels ranked us among the top 3 hospitality management schools in the world for an international career. And with over 89% of our graduates receiving offers of employment from companies all over the world, we’re working towards becoming the first. In addition, the education department of the Swiss canton of Valais recognizes Les Roches as having degree-awarding status. Laureate International Universities Les Roches is also part of the Laureate International Universities (LIU) network, which brings together higher education institutes from around the world. Laureate International Universities is a trusted global leader in providing access to high-quality, innovative institutions of higher education. The Laureate International Universities network includes more than 75 accredited campus-based and online universities, where more than 800,000 students are part of an academic community that spans 30 countries throughout North America, Latin America, Europe, Asia, Africa and the Middle East. Pooling academic and professional expertise, the LIU hospitality education division manages seven of the world’s most respected schools. Moreover, we are very proud to be a member of Swiss Learning, an association that promotes excellence in Swiss education globally.
9 GLOBAL NETWORK Les Roches is a global brand that provides you SPAIN with an innovative, international network of MARBELLA campuses in Switzerland, Spain, China, and Jordan. This global network of top-ranking institutions allows you to experience Les Roches standards of excellence around the world. JORDAN AMMAN SWITZERLAND CHINA BLUCHE SHANGHAI
key facts 10 ABOUT LES ROCHES BLUCHE All data based on 2013.1 Student numbers Student origins by continent: Sectors Les Roches Alumni currently work in. 1324 student population 773 31% 43% Tourism / Events / Transport students on campus 551 Other (Government, etc.) students Communication / Media on internship Finance / Consulting 1123 Undergraduate Europe Asia Pacific Retail / Wholesale F&B / Restaurants students Administration 142 Postgraduate students 9% 17% Education 59 Master HOTELS students 15:1 Student / faculty ratio Americas Middle East, Africa & Subcontinent Percentage of Percentage of Employment international students on graduation day 98% 89% 44% 11% 7% 9% 4% 2% 4% 1% 18% representing Employed, on internship or 88 nationalites in contact with employer
We Are ranked AMONG THE TOP3* *Les Roches is ranked by industry hiring-managers of luxury hotels among the top 3 hospitality management schools in the world for an international career (TNS, Global Research 2013).
Careers 12 without boundaries / 10 By 2023, nearly 1 in every 10 jobs in the world will be in the travel and tourism industry.* Hospitality is one of the world’s most diverse and dynamic industries with a broad variety and high number of jobs. If you love to travel and enjoy interacting with people, hospitality management offers the opportunity to join fast-growing sectors such as tourism and leisure. These professions will suit you if you are interested in discovering new trends and cultures, working with people for the sole purpose of making them happy and travelling all over the world. * WTTC Travel and Tourism Economic Impact 2013
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14 Who recruits from us? Every year, over 100 of the world’s best brands visit our campus for presentations, interviews and professional workshops in order to recruit students from us. As a result, we have an excellent placement record. Our Career Development and Industry Placement office will organize interviews, help you prepare for them and, if necessary, advise you on making decisions about accepting positions.
15 “Les Roches students are “We need students that have “The students here have such multicultural, international, a global mind-set. It’s a small a high level of passion, they’re innovative, open minded and world, and to have students excited, they’re driven and these flexible – which are very with a broader perspective are the types of candidates we important skills for us.” adds great value for us.” want at Bloomberg.” Fabio Rizza, HR Manager Retail Sarah Stanger, Regional Director of Human Resources Katie Coby, Recruiter Valentino S.p.A., Milan, Italy Mandarin Oriental, Europe, Middle East, and Africa Bloomberg LP, London, UK “Les Roches produces students “Les Roches students are “We find the caliber of with an innovative spirit. This very welcoming and highly Les Roches students to be is a great added value for valuable in the MARKETPLACE.” excellent.” employers like us.” Damien Pelet, HR Executive Sophie Senjaric, Senior HR Director Yvonne Brady, Area HR Director MCI Group, Switzerland Four Seasons Hotel des Bergues, Geneva, Switzerland Hilton Hotels Worldwide, Dublin, Ireland “Les Roches has an amazing “Visiting Les Roches is the campus and facilities for most essential way for us students to be able to learn to recruit the best future in depth about hospitality.” talent in the company.” les roches is Cristina Martin Bianchi, HR Manager Giselle Makarachvili, HR Recruitment Specialist industry endorsed The Landmark London Hotel, London, UK Hotel Arts Barcelona, Barcelona, Spain
looking 16 down the road The main aim of a Les Roches education is for you to have a successful career after you graduate. Here are some real examples of jobs that our Junior alumni have been offered, so Sales Manager you can imagine yourself TRYP by Wyndham, having similar success. Antwerp, Belgium Event Management Trainee MCI, Geneva, Switzerland Marketing Coordinator Booking.com Guest Service Supervisor Conrad Miami, USA
17 Revenue Manager Sofitel Abu Dhabi, UAE Events Manager Kempinski Seychelles Resort, The Seychelles Assistant Restaurant Manager Vice President Four Seasons Hotels and & CEO Resorts, Hawaii, USA Rotana Hotels, Hotel Middle East & Africa Manager Owner Hotel Adlon Kempinksi, Hotel Guarda Golf, Berlin, Germany Crans-Montana, Switzerland Director of Sales St. Regis New York, USA Associate Director UBS Wealth Management, Geneva, Switzerland
18 Our Alumni network India New York SEOUL DubaI Chicago Beijing Greece California Sweden Switzerland London Spain ShanghaI Florida Hong Kong Mexico City Indonesia CANCUN Thailand Venezuela Brazil Malaysia Australia Kenya Singapore With 11,000 members in 129 countries around the world, the Les Roches Global Alumni Association offers you access to an invaluable networking resource. You will become a member when you graduate, and while it’s a great way to keep in touch with friends, it can also provide employment opportunities in an ever-changing industry.
Owner - events company 19 Elie Berchan - Lebanese/American Wedding and Events Creation Beirut, Lebanon Graduated in 2006 - Les Roches Switzerland Sales Executive Kirill Pryakhin - Russian InterContinental Abu Dhabi, U.A.E. Graduated in 2012 - Les Roches Switzerland Human Resources Director Mariana Brandao Fernandes - Brazilian Park Hyatt Buenos Aries Buenos Aries, Argentina Graduated in 2003 - Les Roches Spain General Manager Amine El Moumni – Moroccan Widiane Suites & Spa Casablanca, Morocco Graduated in 2002 - Les Roches Spain Successful Assistant Front Office Manager Nikoleta Hroncova – Slovakian Alumni St. Regis Abu Dhabi, U.A.E. Graduated in 2010 – Les Roches China Bar & Restaurant Manager Find more Les Roches Emiel Vandewiele – Belgian Alumni on our University The Ritz-Carlton LinkedIn page: Hong Kong Graduated in 2010, Les Roches China
20 World-Class events Head of Events & Hospitality Panos Tzivanidis - Greek International Olympic Committee, Lausanne, Switzerland Graduated in 1991 - Les Roches Bluche “Les Roches is one of the most well-known schools in the world for hospitality management. Its strong international curriculum in event management, definitely fast tracked my career. Les Roches uses the Swiss educational model that combines practice, theory and internships. This enables students to be fully employable, flexible and mobile.” Professional Experience ◥ Project Manager at EMDS Limited ◥ Served 11 years as Head of Sibos (an annual conference, exhibition and networking event) © I nte rnation al Olym pi c C om mi t tee and Events at SWIFT ◥ Head of Travel and Conferences Unit at UEFA in Switzerland
21 general Manager Elsa Biscaut-Abascal - Mexican Mon Hotel, Paris, France Graduated in 2005 - Les Roches Bluche “I have always been proud of the fantastic experience I lived at Les Roches. It will trigger a brilliant career, blow open closed doors, and generate the spark that will make you the next best hotelier in a market where innovation and change are the name of the game.” Professional Experience ◥ Reservations agent with Starwood Events Manager at Accor ◥ Front Office Manager at Hotel Montalambert ◥ Guest Relations at Sofitel-Pullman Hotel ◥ General Manager of Hidden Hotel ◥ General Manager of Hotel Le Crayon ◥ ©Mon Hote l, Paris Luxury Boutique HoteL
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Switzerland 23 Life in the Alps While studying in Switzerland, you will experience the very best this incredible country has to offer. You will be living and travelling in our stunning mountain landscapes and picturesque rural settings. You will discover our unique French, German and Italian cultural influences, and taste incredible flavors – from the world’s finest chocolates to our unique cheeses. There is plenty for your parents to appreciate about Switzerland too. With low crime rates and political stability, fresh clean air and a reputation for reliability, they can rest assured that you will be safe and comfortable. Our excellent transport links make it easy for you to travel home or further afield. You can fly to almost anywhere in western Europe in less than two hours from Geneva airport, and there are extensive intercontinental connections via Zurich, Paris and London. We also have one of the most modern railway systems in the world, connecting you quickly and easily to the rest of Europe. Most importantly, the concept of hospitality has its roots in Switzerland. Our strong work ethos, attention to detail, skill in managing a diverse workforce and genuine affinity for service has given us an unrivalled reputation in the industry. Studying in the heart of our country, you’ll be in the perfect place to grow and develop into a young professional. Check out the video: “Switzerland: more than just mountains”
welcome 24 to the home of Les Roches Crans-Montana, situated only 10 minutes from the Les Roches campus, is known as the panoramic terrace of the Alps, providing breathtaking views from the simplon across to the Matterhorn. Nestled in the heart of the Alps at an altitude of 1,500m, Crans-Montana is a modern, fashionable ski resort. It is located in the southwest of the country on a plateau high above the Rhone Valley and French is the official language, although English is widely spoken. There are two neighboring villages here: sophisticated Crans where you can shop in designer stores and relax in charming cafes, and Montana where you can ski and trek. If you are a fan of sports and the great outdoors, the area is perfect for hiking and mountain biking in the summer. The Omega European Masters is held at the spectacular golf course, which was designed by Seve Ballesteros and Jack Nicklaus. In winter, there are ski runs for every level of expertise, and other sports activities include sledging, snow biking and paragliding. You will find plenty of culture in Crans-Montana too: from the traditional crowning of the most beautiful cow to mark the end of the summer, to the sensational Caprices Festival packed full of well-known bands and fresh new talent. With a beautiful old quarter, museums, art, and gastronomy, whatever the season, you will find there is a lot to do in Crans-Montana. All these activities are within easy reach, as there is a funicular railway connecting Crans-Montana with the Bluche campus. “Visit us if you can, spend a day here and the words and pictures will come alive. You’ll soon understand what makes Les Roches so unique." Clive Taylor - Campus Director
25 CRANS-MONTANA IS A WORLD-CLASS DESTINATION AND DRAWS VISITORS FROM ALL OVER THE WORLD
Residence St-François HOTEL PETIT PARADIS Villa Old Farm BASKETBALL COURT SOCCER FIELD Main Campus campus map bluche / crans-montana
Residence Residence le tacot Peter’s Farm 1-2-3-4 Residence les Cheminots Residence Pré-Fleuri A-B-C Petit Roches CAFé DU VILLAGE Funicular Residence Les Rocailles
28 Think outside the box
Academic 29 Learning At the heart of every program is an academic education. Les Roches prides itself on offering comprehensive, Swiss-quality programs that combine rigorous academic study with hands-on leadership and business mentoring by experienced faculty. You will attend classes to learn key business management theory in areas such as marketing, finance, accounting, human resources and economics. You will also receive an essential education in general subjects such as politics and international affairs, language and drama. While in the classroom, you will carry out research projects on your own and in groups, and will make multimedia presentations in front of an audience – all of which will help you gain self- confidence and teach you valuable business skills. If you would like to develop your leadership qualities, get yourself elected as Class Delegate by your fellow students. To further enhance your studies, you will also have the opportunity to learn and interact via videoconference with our Les Roches branch campuses, enabling you to share best practices and experiences with Les Roches students and faculty around the world. The overall aim of a Les Roches education is to give you the skills and experience to launch a successful, global career. “At Les Roches, specific emphasis is placed upon working in a team and regular retrospective peer and tutor reviews are used to analyze and improve team work. Our programs stress independent and creative work by the students either as part of a team or on an individual base. Students are asked to identify current and developing trends, and by the application of theoretical knowledge of strategies, are requested to develop business plans that can be used as a good reference for future, real projects.” Michael Michalakis - Faculty
Experiential 30 Learning THE KITCHEN - WHERE YOU WILL LEARN MORE THAN HOW TO COOK You may not be planning a career as a chef, but working in a kitchen will teach you how to handle hot and stressful situations as you gain knowledge about all the operational processes of a food and beverage establishment. You will work closely with our chefs to prepare meals each day and, in doing so, gain a practical understanding of how a professional kitchen works. Important skills such as behavior, presentation, efficiency and teamwork will be learned in this hands-on part of your education. You will also work in the stewarding department, as you understand the importance of back of house operations to help the whole operation to run smoothly. You will understand the principle of ‘learning by doing’ as you attend theory classes about the origins of ingredients and plate presentation, and then put into practice in the kitchen what you have just learned. You will have the support of our professionals teaching and supervising you, but you will do all the work – which is assessed by your professor afterwards. This is experiential learning at its best and will give you leadership skills and confidence. THE SERVICE - LEARN TO STAND IN SOMEONE ELSE’S SHOES It is important to understand every job in hospitality before you can learn how to manage a team. You will work in all of our restaurants on campus – from formal dining to fast food - giving you a variety of experiences. Mixology and wine classes will teach you about the principles of bar and beverage, and you will have the opportunity to mix up cocktails in the sports bar. You may find it challenging at first, but faculty members and fellow students will support you. You will soon gain confidence and learn the style that will make you a polished manager in a 5-star establishment. THE ROOMS - WHERE YOU WILL DISCOVER WHAT 5-STAR SERVICE IS To understand great service, it is critical to learn the art of making guests feel welcome. Our rooms division classes let you simulate the role of a front office clerk and manager, a guest and a cashier at our purpose-built front office counter. You will learn specific industry computer software programs as well as planning tools and yield management techniques.
31 team work Under pressure
Real life 32 Experience through internships INTERNSHIPS PLAY AN IMPORTANT PART IN OUR PROGRAMS. EXPERIENCE IN A PROFESSIONAL WORKING ENVIRONMENT GIVES YOU THE CHANCE TO PUT INTO PRACTICE EVERYTHING YOU HAVE LEARNED DURING YOUR STUDIES. THIS INVALUABLE OPPORTUNITY WILL ALSO HELP YOUR EMPLOYABILITY WHEN YOU GRADUATE. Your dream is to work internationally, so we help to arrange internships anywhere in the world. We encourage travel – it is an excellent opportunity to develop your language skills and get to know a new country. Depending on your program, your internships usually cover kitchen, food service or room division and business administration. Of course, your nationality and visa requirements may have an impact on where you can work. Our Career Development and Industry Placement Office will help you find internships that suit you during your studies and as you begin your career. With our global reputation, we have a long list of international establishments eager to take interns from Les Roches and you will be exposed to a variety of opportunities from your very first week: ◥ internship fair presented by returning students ◥ an average of three internship offers per student ◥ over 100 companies visit us each year for presentations, interviews and professional workshops ◥ many companies offer accommodation, meals and other benefits
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34 Front of House Intern The MayFair Hotel, London, UK Chris Astill-Smith / British “I SPENT SIX MONTHS WORKING IN THE FRONT OFFICE DEPARTMENT OF LONDON 5-star PROPERTY, THE MAY FAIR HOTEL. I WORKED ALONGSIDE GUEST RELATIONS, OPERATION SUPPORT AND concierge. My MAIN RESPONSIBILITIES INCLUDED CHECK-IN, CHECKOUT, RESERVATIONS, ALLOWANCES AND DAY-TO-DAY CUSTOMER INTERACTION. MY OVERALL EXPERIENCE WAS GREAT. I WORKED WITH REALLY HELPFUL AND SUPPORTIVE COLLEAGUES AND THE MANAGEMENT TEAM ESPECIALLY HELPED MAKE SURE THAT I GAINED EVERYTHING I COULD OUT OF THE INTERNSHIP. LONDON IS A GREAT PLACE TO LIVE AND WORK. I THINK EVERYONE SHOULD WORK IN THIS CITY ONCE IN THEIR LIFETIME. IT IS A FAST-PACED CITY, MUCH LIKE THE © T he MayFair H ote l HOSPITALITY INDUSTRY, SO I FELT LIKE I FITTED RIGHT IN.”
35 F&B Assistant Manager Mandarin Oriental, New York, USA Liliana Beltran / Mexican “During my internship I was respons ible for a 30-member staff from the Lounge and Bar, ensured the highest level of service quality, ran private functions for up to 300 guests, maintained guest relation and handled VIP reservations. New York is known for its endless qualities, but leaving there made me realize the true meaning of the overused phrase ‘I LOVE NY.” © Man darin Orie ntal H ote l G r oup
36 Events Intern The Westin, Dublin, Ireland Alexis Moore / American “Throughout my internship I was in charge of multiple events. I had to send out daily reports as well as answering daily enquiries. I also did a competitor analysis and market research in addition to my own work. It was another great opportunity and made me realize that I really enjoy the events department. Living in Dublin was fantastic and I honestly see myself living there after I graduate if the right job opportunity comes.” © S tarwoo d Hote ls & R es ort s Wor l dw id e
37 Public Relations Trainee Seaventures Dive Resort, Sabah, Malaysia Max Razak Harris / Malaysian “For my internship, I worked in a small dive resort called SeaVentures, located near the island of Sipadan in Malaysia, which is considered one of the world’s best dive spots. While working in public relations for SeaVentures dive resort, I was able to get my PADI advanced open water license as well as interact with the guests. SeaVentures was a great experience for me as I got to understand the difference between working for a big chain and a small hotel group. SeaVentures was the definition of work-fun.”
38 Les Roches is not just a School it's a way of life! THERE IS A GREAT DEAL TO KEEP YOU ENTERTAINED WHILE YOU’RE AT LES ROCHES. YOU CAN WIND DOWN AT THE CAFÉ DU VILLAGE PLAYING ELECTRONIC GAMES, TABLE TENNIS AND FUSSBALL. YOU COULD GO OUT FOR A DRINK OR A MEAL AT LE PETIT PARADIS NEARBY, AND THERE IS A WIDE RANGE OF RESTAURANTS, BARS, CLUBS AND SHOPS JUST 10 MINUTES AWAY IN CRANS-MONTANA. Your student social committee will be in charge of organizing social and cultural activities. These take place on and off campus, and can include everything from dinner parties to quiz nights, and organized trips to cities such as Milan and Lausanne. They find all sorts of ways to have fun, and in 2012 our students set the world record for the most nationalities in a swimming pool. In 2013, they held a Master Chef competition and Les Roches’ Got Talent. A highlight each semester is Cultural Night. Twice a year, you will have the opportunity to celebrate your country – in song, dance, comedy, Martial arts – however you want. After the shows, there’s a chance to taste food from all the countries represented. Check out our webzine
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40 Make yourself Accommodation on campus in Bluche is included in your fees. You will be allocated to one of a wide range of buildings where you will be sharing with another student in a standard double room. A few single rooms are available, but you could well find the student you are sharing with quickly becomes your best friend. at Home Along with a bed and bathroom, you will have storage and hanging space and a desk for studying. Wi-Fi is available in all residential buildings and there are laundry facilities and a communal area for hanging out. While you will have all the benefits of campus life, the surrounding Swiss countryside will make you feel like you’re living in a village.
Dining in 41 1 You will be staying with us on a full-board basis, which means all your meals are included. There are multiple dining options available that are run by the school. 1) The Market Place is our main dining room which serves three meals a day. 2 3 There are several food stations offering various dishes including a magnificent dessert bar. 2) The À la Carte is a fine dining restaurant that seats 60 people. You will be able to enjoy a three-course business lunch and a full dinner menu. 4 3) The Sports Bar is a modern, open space for socializing. 4) The Pré-Fleuri A (PFA) is open for 5 6 lunch and dinner and is an ideal place to grab a quick sandwich or snack. 5) The lobby bar offers another alternative with refreshments and snacks at reasonable prices. 6) The Café du Village is perfect for a quick meal, snack or drink and is open after hours.
42 Stay Active Maintain a balanced lifestyle
43 We currently have sports teams for: Football - Basketball - Volleyball Tennis - Squash - Badminton - Rugby You can take your pick from a wide range of activities: Swimming - Yoga - Zumba - Kickboxing Ice skating - Snowshoeing - Skiing We believe sport helps you maintain a balanced, healthy lifestyle, which is why we have a full-time sports coach on campus. Along with advice on using our fully-equipped gym, our coach organizes training sessions and competitions for team sports. You’ll also be just a few minutes away from one of Switzerland’s top ski resorts where you can hit the slopes or watch the World Championships and World Cup races. You can learn any number of winter sports, including curling, dog-sledding, ice-skating, cross- country and down-hill skiing, snowboarding, snow-shoeing, tobogganing, and snow-tubing.
44 Explore Europe
45 At Les Roches, you are perfectly placed to travel extensively – both as a tourist and for your internships and jobs. You can jump on a train to visit sophisticated cities such as Paris and Milan, or take a short flight to London, Barcelona or Rome. Closer to home, you can explore our medieval capital city, immerse yourself in Zurich’s culture, and see the ancient bridge of Lucerne. For amazing views, take the Alps’ highest aerial cable car in Zermatt or go hiking in Leukerbad. And celebrate Swiss National Day in Geneva watching Europe’s biggest fireworks display.
your support 46 network FROM ADAPTING TO LIFE IN SWITZERLAND TO PREPARING FOR YOUR CAREER, WE HAVE A NUMBER OF CAMPUS-BASED BODIES on hand to help. Career Development and Industry Placement Office (CDIP) Our team will help you find internships, fine tune your CV and prepare for your interviews. Student Services They will answer all your questions about school, the local area, activities, social committees, B-permits and the BazAar - the school social network. English Help Desk If you need some support with your written English for assessments and vocabulary, our team is available to help. Academic Support We can help with practical and personal support if you have a learning difficulty such as dyslexia. STUDENT COUNSELOR Sometimes students suffer from depression, anxiety and bereavement, so we make sure our on- campus counselor is available to offer support. Accommodation Office The accommodation office is here to help you to resolve any accommodation issues you may have.
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49 your choice of programs We offer a wide range of business programs with a hospitality Focus. Whether you are interested in a career in tourism, travel, culinary, events or service organizations, we will give you the leadership qualities and business skills to work in any modern company. Undergraduate programs If you are not sure what the right path is, or you are tired of traditional teaching, this is your chance to try something different. Our undergraduate programs let you gain hands-on experience and multicultural perspectives with professional internships. You will develop self-discipline and critical thinking skills. Our programs give you in-depth knowledge of hotel operations and administration while you learn how to be a manager. If you are an explorer, you can choose our global degree and travel the world as you study, or if you study in Switzerland, in your final year, you can choose the specialization that best suits the career you want. Postgraduate Programs If you are planning to redirect your career into hospitality management, our postgraduate diploma will open the right doors for you. During one academic year, you will learn to oversee and manage hospitality facilities, services and events. During your internship, you will hold a management or supervisory position in a global company. Master Programs If you are aiming for an executive position, we recommend one of our one-year master programs for a higher level of strategic management skills. You will need to have a bachelor degree in hospitality or a related subject or to have supervisory, administrative or management experience within the industry to apply. We will use management theory and case studies to teach developing and improving organizational performance in service organizations around the globe.
fa le s roc c h u es lt Our panel of industry advisors y This panel is a consultative industry panel or forum and is comprised of leading decision-makers from top international hotel chains including:
51 Graduates often cite our faculty as one of the top reasons why they enjoyed their time at Les Roches. Every single member of the team is committed to bringing out the best in you. They are extremely well qualified with either outstanding academic credentials, extensive industry experience or both. They also have an in-depth knowledge of specific subjects for when you decide to specialize. We have a board of industry advisors who ensure Les Roches is always aware of what is going on in the hospitality businesses - so you will have the right skills, knowledge and experience to hit the ground running when you start your first job. Deans ◥◥ J ere my Hutchi ns o n (MBA, Cert . E d ) D i r e c t o r o f Ac a d e m i c A f fa i r s ◥◥ Co l i n S mal l (MBA) De a n o f U n d e r g ra d u a t e S c h o o l ◥◥ B runo E eckel s (PhD) D e a n o f G ra d u a t e S c h o o l Program Managers ◥◥ B e rtrand Cretto l (Lic enc e et Let t r e s ) BBA 1 Ac a d e m i c Pr o g ra m M a n a g e r ◥◥ J ame s J o ne s (PhD) BBA 3 Ac a d e m i c Pr o g ra m M a n a g e r ◥◥ G amal el Faki h Ro d ri g uez (MA ) BBA 1 a n d BBA 3 Pra c t i c a l Pr o g ra m M a n a g e r ◥◥ Mi chae l L e aney (B. Eng) BBA 4 Pr o g ra m M a n a g e r ◥◥ D e tl ev Remy (MC omm) BBA 6 a n d BBA 7 Pr o g ra m M a n a g e r ◥◥ Anne S chi ri nzi (MSc ) PGD Pr o g ra m M a n a g e r ◥◥ D i mi tri o s D i amanti s (PhD) MBA Pr o g ra m M a n a g e r ◥◥ Al i s o n L o che ad (MA ) G e n e ra l E d u c a t i o n Pr o g ra m M a n a g e r ◥◥ J o nathan Mee han (BA) I n t e n s i ve E n g l i s h Pr o g ra m L e a d e r ◥◥ We nd y G ri mo nt (MSc ) Ac a d e m i c Quality Manager – International Campuses “We believe our students gain a true competitive advantage when hospitality theory and practice are ingeniously combined with general education courses, providing them with a wealth of lifelong practical skills along with an intellectually developed mind.” Jeremy Hutchinson - Director of Academic Affairs
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Bachelor Degree 53 | Undergraduate BBA in International Hotel Management 3.5 years over 7 semesters Level: Undergraduate Length: 3.5 years (5 academic semesters + 2 internship semesters) Intakes: January/February and July/August of each year The BBA in International Hotel Management seamlessly combines relevant academic theory, with real-world practice through internships, to create a fully-rounded experience. With a variety of courses on offer, you can expand your knowledge in areas such as business management, languages and other elective subjects. This degree will prepare you to enter the hospitality industry with confidence and enthusiasm. In your final two semesters, 6 and 7, you can specialize to develop strategic and management skills relevant to your chosen industry, or to create solid foundations for further graduate studies. Bachelor Degree PROGRAM FLOW exit point hotel management diploma INTAKE Graduation year 1 year 2 year 3 1/2 SEMESTER 1 SEMESTER 3 SEMESTER 4 SEMESTER 6 SEMESTER 7 Service KITCHEN ADMINISTRATION management management Rooms Division INTERNSHIP Rooms Division INTERNSHIP SEMESTER 2 SEMESTER 5 Hotel Management Diploma If you opt out of the Bachelor Degree program after semester 5 and complete one extra 6-month internship, you will be awarded a Hotel Management Diploma. The additional internship can be taken after semester 3 rather than after semester 5, subject to the Dean’s approval.
54 Program Detail BBA in International Hotel Management You will take the following common courses throughout the 3.5-year bachelor program. Semester 1 Semester 2 Semester 3 Semester 4 ◥◥ Service Techniques – Craft-Based Learning ◥◥ Culinary Arts – Craft-Based Learning ◥◥ Rooms Division Management Internship ◥◥ Cleaning Science and Stewarding ◥◥ Pastry and Bakery Operations – ◥◥ Food and Beverage Management ◥◥ Principles of Bar and Beverage Operations Craft-Based Learning ◥◥ Facilities Management ◥◥ Service Concepts ◥◥ Culinary Concepts ◥◥ Hospitality Managerial Accounting ◥◥ Rooms Division Operations ◥◥ Hospitality Financial Accounting ◥◥ Hospitality Human Resources ◥◥ Introduction to the World of Hospitality and Control ◥◥ Hospitality Marketing ◥◥ Mathematics and Applied IT ◥◥ Rooms Division Administration ◥◥ Economics 2 courses from the following: ◥◥ Scientific Principles of Human ◥◥ Introduction to Psychology ◥◥ Effective Writing Nutrition and Food 1 course from the following: ◥◥ Academic English ◥◥ Organizational Behavior ◥◥ French 3 ◥◥ Professional English 2 courses from the following: ◥◥ German 3 ◥◥ French 1 ◥◥ Advanced Writing Skills ◥◥ Spanish 3 ◥◥ German 1 ◥◥ Effective Communication ◥◥ Italian 1 ◥◥ Spanish 1 ◥◥ French 2 ◥◥ Mandarin 1 ◥◥ German 2 ◥◥ Spanish 2 Semester 5 Semester 6 Semester 7 ◥◥ Modeling for Management ◥◥ Revenue and Pricing Management ◥◥ International Strategic Marketing ◥◥ Dissertation (Compulsory for Honors Degree) Internship ◥◥ Financial Management ◥◥ + BBA Specialization courses as outlined on the following pages ◥◥ Leadership and Human Resource Management 2 courses from the following: ◥◥ Research Methods ◥◥ Politics and International Affairs ◥◥ Quantitative Techniques ◥◥ Contemporary History 1 course from the following: ◥◥ Theatre Studies and Drama ◥◥ Principles of Sociology ◥◥ Spaces, Symbols and Relationships ◥◥ Cultural Diversity ◥◥ Healthy Lifestyles ◥◥ Words and Images: Making the Words Move ◥◥ Right and Wrong - Ethics & Morals in Society ◥◥ Principles of Philosophy: Critical Thinking ◥◥ Aesthetic Expressions ◥◥ Advanced French and Literature ◥◥ Web Development ◥◥ Aesthetic Expressions ◥◥ Environmental Studies ◥◥ The Science and Culture of Gastronomy ◥◥ Architecture and Building Design ◥◥ People, Conflict and Negotiation ◥◥ Reading Between the Lines
55 | Undergraduate our BBA Specializations 1. Entrepreneurship 2. Finance 3. Marketing 4. Innovation and Sustainability 5. Culinary Business Management 6. Event Management 7. Spa and Health Management
“BEING IN MY FINAL YEAR, I CAN SAY THAT NOW THINGS HAVE BECOME DIFFICULT AND REALLY CHALLENGING. AT THE MOMENT, MAKING A PERFECT CHEESE souffle seems like A WALK IN THE PARK! THE WORKLOAD I HAVE AT THE MOMENT IS heavy, BUT I ENJOY A CHALLENGE. I CHOSE ENTREPRENEURSHIP BECAUSE IN THE FUTURE I WANT TO RUN MY OWN BUSINESS. THIS STREAM IS A MIXTURE OF THE OTHER STREAMS AND GIVES AN OVERVIEW OF ALL DEPARTMENTS, WHICH IS WHY I ENJOY IT SO MUCH. IT WILL DEFINITELY BENEFIT ME TO LEARN EVERYTHING THAT NEEDS TO BE KNOWN IN ORDER TO RUN A BUSINESS.” Sonia Jensen Swiss, Italian, American BBA in International Hotel Management with Entrepreneurship
57 1 | Undergraduate BBA in International Hotel Management with: Specialization Entrepreneurship If you want to work in large hotel chains, general hotel management or start your own business, this is the course for you. You will develop an understanding of strategic marketing, financial objectives and the development of projects to meet and exceed business goals. As part of the program, you will plan and develop your own hospitality business concept, and have the opportunity to enter global competitions to see your ideas become reality. You will complete the following specialization courses in semesters 6 and 7* ◥◥ Business Planning ◥◥ Project and Contract Management ◥◥ Financial Management If you know you are an entrepreneur at heart, this degree will give you the confidence and skills to set up your own business. Whether you are interested in founding or owning a hotel, resort or restaurant, you will need to manage all aspects of the hospitality business. You will be recruiting and managing employees of all levels, developing relationships with financial firms, and setting up internal systems to ensure your business is efficient and profitable. We will help you to prepare for all of these challenges, as well as encouraging you to think creatively, and will teach you how to establish fantastic relationships with suppliers, and market yourself and your business in a busy environment. Bachelor Degree PROGRAM FLOW INTAKE Graduation year 1 year 2 year 3 1/2 SEMESTER 1 SEMESTER 3 SEMESTER 4 SEMESTER 6 SEMESTER 7 Service KITCHEN Rooms Division INTERNSHIP Rooms Division ADMINISTRATION INTERNSHIP management management SEMESTER 2 SEMESTER 5 *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
“I chose finance because I believe that it is an essential aspect in all areas of the hotel business. The same argument could be made with the other streams, but I believe that to have a thorough background in finance allows you to succeed. Finance portrays a disciplined, results-driven and logical individual, characteristics that are often seen in future leaders. As you develop in the BBA program, you begin to experience the hardship and commitment required to succeed in the school. Having said that, when books and pens are put away, Les Rochians know how to have fun!” Kevin Santos Filipino BBA in International Hotel Management with Finance
59 2 | Undergraduate BBA in International Hotel Management with: Specialization Finance Studying finance and accounting develops a wide range of essential business skills needed by leaders and managers, including financial analysis, problem solving, communication and decision making. Finance is critical to all hospitality functions, so it often serves as a gateway to senior management positions. You will complete the following specialization courses in semesters 6 and 7* ◥◥ Financial Management ◥◥ Performance Management ◥◥ Financial Management for Decision Making We place emphasis on the concept, effect and the study of leverage in structuring a company. You will study different models of operating and financial leverage in conjunction with various micro and macro economic conditions, which will then be applied in your Capstone Project. Our finance course is designed to fully prepare you to move into the business-oriented aspects of the hospitality industry. There are a number of roles within the hospitality business that demand advanced financial experience. Revenue managers, for example, determine the ideal price for a hotel room, airline seat, rental car etc. Our training will help you predict consumer behavior by optimizing inventory availability and pricing. Another option could be to become a financial analysis consultant. Working with multiple clients, you would be putting your problem-solving and negotiation skills into practice daily. Bachelor Degree PROGRAM FLOW INTAKE Graduation year 1 year 2 year 3 1/2 SEMESTER 1 SEMESTER 3 SEMESTER 4 SEMESTER 6 SEMESTER 7 Service KITCHEN Rooms Division INTERNSHIP Rooms Division ADMINISTRATION INTERNSHIP management management SEMESTER 2 SEMESTER 5 *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
"The academic and practical mix that you find at Les Roches is a great way to learn. To top it off, I believe that the internships completed as part of the program help you to work in the real world, enabling you to be one step ahead of other candidates who have only gone through theory. My recent internship was as a management trainee in the Hilton Vilamoura in Portugal for one year. I split my internship into two - marketing, and food and beverage. I was in charge of updating different analysis, competitive checks, market research and I was the Christmas and New Year’s coordinator. I learned how to have more realistic views, which of course will help a lot in my marketing specialization. In the future, I would like to work in the sales and marketing department of a large company." Dina Berhanu Ethiopian BBA in International Hotel Management with Marketing
61 3 | Undergraduate BBA in International Hotel Management with: Specialization Marketing In today's competitive economy, successfully marketing your brand is essential to its continued growth and success. Choosing this specialization will enable you to develop practical skills in decision-making as well as a deep understanding of web-based and social media marketing, mobile communication, new and emerging hospitality distribution tactics, cross-cultural communication, and business models. You will complete the following specialization courses in semesters 6 and 7* ◥◥ International Strategic Marketing ◥◥ Integrated Marketing Communication ◥◥ Hospitality Distribution and E-Commerce Working in marketing in the hospitality industry is a dynamic place to be. You could go directly into a marketing department, or you could choose a role that would benefit from your specialization. A social media manager, for example, is responsible for creating and implementing the company’s social media strategy, increasing brand awareness and promoting positive community relationships. It is crucial that you can think strategically and that you ensure your brand is front-of-mind for your customers. With this program, you will have the tools to develop and execute online and offline marketing strategies, brochures and promotions as well as monitoring customer satisfaction. Bachelor Degree PROGRAM FLOW INTAKE Graduation year 1 year 2 year 3 1/2 SEMESTER 1 SEMESTER 3 SEMESTER 4 SEMESTER 6 SEMESTER 7 Service KITCHEN Rooms Division INTERNSHIP Rooms Division ADMINISTRATION INTERNSHIP management management SEMESTER 2 SEMESTER 5 *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
"LES ROCHES ENCOURAGES ENTREPRENEURIAL thinking and innovation, which is why I have already signed a contract to join a highly reputed hospitality company as a project coordinator when I graduate. I am excited to enter the project management field, as well as the real estate business field. The academic and practical knowledge that I have obtained and am still learning everyday at Les Roches will surely help me to reach my goal in the future to be a successful hotelier or to work in a project-management business." Aditya Sawant Indian BBA in International Hotel Management with Innovation and Sustainability
63 4 | Undergraduate BBA in International Hotel Management with: Specialization Innovation and Sustainability Hotels and resorts are constantly developing new sites and refurbishing existing ones to improve the customer's experience. You will learn about innovative new services and technologies and the effects they can have for sustainable business practices. You will focus on themed projects and case studies relevant to the hospitality industry and the environment, examining the impacts of energy use and waste in order for businesses to gain a competitive advantage. You will complete the following specialization courses in semesters 6 and 7* ◥◥ Sustainable “Quality” Business Practices ◥◥ Innovation in Hospitality ◥◥ Environmental Studies To enter this area of the industry, you will have to understand the impact of sustainability and innovation on a hotel's success. In your career you will have input on innovating new business practices to improve the sustainability of the hotel. You may well be managing a design team, overseeing the quality of the work and delivery of the project. These can be multimillion- dollar international projects, so this course ensures you will have the confidence you need to complete each job on time and on budget. Bachelor Degree PROGRAM FLOW INTAKE Graduation year 1 year 2 year 3 1/2 SEMESTER 1 SEMESTER 3 SEMESTER 4 SEMESTER 6 SEMESTER 7 Service KITCHEN Rooms Division INTERNSHIP Rooms Division ADMINISTRATION INTERNSHIP management management SEMESTER 2 SEMESTER 5 *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
“The main reason I chose the culinary business management specialization was due to the industry demand to fulfill supply. As part of my specialization, I spent 15 weeks in Jordan for a culinary experience. I found the Jordanian culture so welcoming, and the people very hospitable. I thoroughly enjoyed the experience abroad and would advise anyone to indulge in it, in order to broaden their future career. I have secured a supervisor position in the F&B department at the Conrad Miami when I graduate, and have found that both nationwide and worldwide companies have a desire to recruit personnel with experience in both sides of the F&B department.” John Walsh Irish BBA in International Hotel Management with Culinary Business Management
65 5 | Undergraduate BBA in International Hotel Management with: Specialization Culinary Business Management If food is your passion, we recommend this course. You will learn how to organize a restaurant concept, plan menus and develop a discerning palette for food and wine combinations. At the same time, your courses will focus on entrepreneurship for event and food preparation management. You will be challenged to go beyond the knowledge of food products and to consider how psychology, food technology, nutritional science and trends in society will affect what your customers want. You will also complete the following specialization courses in semester 7 * ◥◥ Menu Engineering and Product Knowledge ◥◥ Culinary Business and Events Management ◥◥ The Science and Culture of Gastronomy With this degree track, you will be ready to start your own culinary business, transform an existing restaurant venture or become a manager for hospitality dining establishments. As a restaurant or catering manager, you will work with the chef on recipes and menus, ensuring you’re balancing budgets. You will acquire the expertise you need in order to deal with customers and staff, meet sales goals, order food, equipment and stock, and meet health and safety regulations. As part of this specialization, you will complete a ‘professional development semester’ of 15 weeks at Kendall College in Chicago, USA, or at the Royal Academy of Culinary Arts (RACA) in Amman, Jordan. This semester can be taken in place of the semester-5 internship. An additional fee is charged for this – you will find details in the Tuition and Other Fees document at the back of this brochure. Bachelor Degree PROGRAM FLOW INTAKE Graduation year 1 year 2 year 3 1/2 SEMESTER 1 SEMESTER 3 SEMESTER 4 SEMESTER 6 SEMESTER 7 Service KITCHEN Rooms Division INTERNSHIP Rooms Division ADMINISTRATION INTERNSHIP management management SEMESTER 2 SEMESTER 5 *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
“I chose to specialize in Events Management because I am really interested in this sector and I believe there are many opportunities in the hospitality industry. For my future, I hope to work with an events organization and to show my competence and passion for it. I think Les Roches has been a good investment for my future. It has a remarkable name all over the world and I hope it will give me a wide range of opportunities everywhere in the world according to my expectations and interests.” Giorgia Silvestri Italian BBA in International Hotel Management with Event Management
67 6 | Undergraduate BBA in International Hotel Management with: Specialization Event Management The events industry is flourishing globally and the management of events has become increasingly popular within the hospitality, tourism, leisure and sports sectors. Understanding the basics of event management will help you to effectively plan and deliver all types of events: from corporate meetings, incentive trips and conferences to exhibitions, festivals and sporting events. You will organize a real event as you work with your classmates to plan, monitor, and stage the Cultural Night at Les Roches, taking into consideration the budget, marketing, finance, public relations, social media, design, logistics and human resources for the event. You will complete the following specialization courses in semester 7 * ◥◥ Corporate Events and Hospitality ◥◥ Event Operations and Project Management ◥◥ Events Marketing and Public Relations You will be eligible to take the Prince2® Foundation Certificate, a widely recognized method for effective project management, and you will be certified for the cVent Certificate, to gain a better understanding of technology used in the hospitality industry. Both of these will further boost your employment prospects. You could become a conventions director, which involves determining objectives and requirements for meetings, conferences and conventions. You will negotiate contracts with service providers such as hotels, convention centers and speakers, and monitor budgets. You will publicize events, ensure all compliance is met, hire and train staff and evaluate your conferences, conventions and trade shows to improve future events. Bachelor Degree PROGRAM FLOW INTAKE Graduation year 1 year 2 year 3 1/2 SEMESTER 1 SEMESTER 3 SEMESTER 4 SEMESTER 6 SEMESTER 7 Service KITCHEN Rooms Division INTERNSHIP Rooms Division ADMINISTRATION INTERNSHIP management management SEMESTER 2 SEMESTER 5 *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
“To me, this is an unbeatable opportunity to specialize in a field about which I am passionate. I have lived in Southeast-Asia for the past 18 years, in places that pioneered the world of luxury spas and service. My exposure to this world means that my passion is almost innate. Through this specialization, I will acquire the skills and business acumen that are needed to become a leader in the world of luxury spa and health management – a dynamic and increasingly important field." Bei Shi Chin Malaysian BBA in International Hotel Management with Spa and Wellness Management
69 7 Coming soon in July 2014 | Undergraduate BBA in International Hotel Management with: Specialization Spa & Health Management SPA AND HEALTH MANAGEMENT IS ONE OF THE FASTEST GROWING SEGMENTS OF THE INTERNATIONAL HOSPITALITY INDUSTRY, CREATING AN INCREASED DEMAND FOR QUALIFIED AND EXPERIENCED MANAGERS. IN THIS NEWLY DEVELOPED SPECIALIZATION, YOU WILL FOCUS ON THE BUSINESS AND OPERATIONAL ASPECTS OF SPA AND HEALTH MANAGEMENT, WHILE LEARNING ABOUT AESTHETICS, SPA MEDICINE, TREATMENTS, HOTEL-SPA SERVICES, AND HEALTH CARE MANAGEMENT. YOU WILL DEVELOP BUSINESS MODELS, MARKETING PLANS, AND MANAGEMENT SKILLS SPECIFIC TO THIS GROWING SEGMENT. You will be exposed to two leading luxury brands from the spa and health industry, who will share their expertise, trends, and practices, and you will have the opportunity to take part in field visits and receive practical integration into spa and health management facilities. Imagine being the manager or business developer for a luxury spa or health clinic. In depth understanding of your markets, customer needs and loyalty, products, and services are key for success. Other fundamental techniques such as yield management, hygiene and nutrition, purchasing, and inventory management will also be part of your tool kit. You will complete customized courses to obtain this specialization, which are outlined in the spa and health management specialization flyer.
70 Luxury hotels prefer graduates with international experience* * More than half (56%) of respondents from luxury hotels indicated that they would prefer graduates with international experience, whilst only one in five (21%) stated that it would have no influence on their decision. (TNS, 2013)
71 Michel Gerhrig Vice President Talent Development Kempinski Hotels “We are looking for mobility. Mobility is quite difficult because people have to get used to the fact that they will find themselves in different locations that they have to get used to. Mobility is not just being flexible to travel, we have to ask, are you intellectually mobile? Can you handle the fact that you will deal with people who may be completely different in their attitude, the way they work and their management style? If a student has been to different locations during their studies, it brings us talent that is already intellectually mobile and ready for this. They will have experienced different cultures, they will have hopefully understood © Kem pinksi Hote ls, 201 3 what it means to lead by example and to face different cultural challenges.”
72 abroad SPAIN OUR INTERNATIONAL STUDY PROGRAMS GIVE YOU THE CHANCE TO EXPERIENCE MARBELLA HOSPITALITY LEARNING IN DIFFERENT COUNTRIES AND CULTURES. CHOOSE ONE OF OUR STUDY ABROAD OPTION STUDY ABROAD PROGRAMS AS PART OF THE BACHELOR DEGREE AND YOU WILL BE ABLE TO TRANSFER EASILY TO ONE OF OUR AFFILIATED SCHOOLS OR CAMPUSES. sem. 1 sem. 2 sem. 3 sem. 4 sem. 5 sem. 6 sem. 7 LES ROCHES international BLUCHE - SWITZERLAND school of hotel management lesroches.es chicago - usa Shanghai - China MARBELLA - Established in 1995, Les Roches Marbella is an SPAIN official branch campus of Les Roches located in Amman - Jordan one of Europe’s top destinations in the Southern Mediterranean coastal city of Marbella. The campus offers a unique multicultural learning experience. Our state-of-the-art facilities simulate a modern hotel setting and our world–class Swiss hospitality management undergraduate and postgraduate programs provide students with the finest learning environment to develop their academic and professional managerial skills. Unique Advantages ◥◥ English-taught courses – Spanish language immersion ◥◥ Internship placement opportunities within leading international hotels in Spain and abroad ◥◥ International luxury tourism destination ◥◥ Ideal location for discovering Spain and Europe
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