Hospitality education without boundaries - SWITZERLAND - Les Roches

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Hospitality education without boundaries - SWITZERLAND - Les Roches
SWITZERLAND

Hospitality education
 without boundaries
Hospitality education without boundaries - SWITZERLAND - Les Roches
Hospitality education without boundaries - SWITZERLAND - Les Roches
3

          Les Roches: a starting point
        for world-class professionals    04-21

                   our unique campus     22-31

internships: an invaluable opportunity   32-37

                          student life   38-47

                  academic programs      48-87

                         how to apply    94-98
Hospitality education without boundaries - SWITZERLAND - Les Roches
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    Uniquely
    Global.
    Uniquely
    Les Roches.
    Go further than you ever imagined
    with a truly global education.
     Watch the
     video here!

                   300 Les Roches students worked with a
                   world-renowned video artist, to create a
                   gigantic world map, visible from the air.
                   ww w.we are l e s ro che s . co m
Hospitality education without boundaries - SWITZERLAND - Les Roches
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©2013 NOTsoNOISY
Hospitality education without boundaries - SWITZERLAND - Les Roches
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    Your future in hospitality

    begins here
    Welcome to the world of opportunities that we provide you with at Les Roches
    - opportunities for growth, personally as a future leader, and opportunities
    for accessing exciting careers in hospitality. If you are passionate about
    hospitality and aspire either to work within or to lead a global business, we
    can help you build on your passion to achieve your dream.

    For more than 30 years, Les Roches has been developing and nurturing talent for the hospitality
    industry, and educating leaders on the essence of excellence, rigor and entrepreneurship.
    We have created a global network of institutions that engages you in both academic and
    experiential learning. We set high standards for your education to help you develop your
    management and interpersonal skills for the hospitality world.

    We provide you with a wide range of employment opportunities within the world’s leading hotels
    and companies who come to recruit on campus. Studying in Switzerland, the home of hospitality,
    allows you to take advantage of the wonderful opportunities available for you to travel
    around Europe. We ensure that you feel at home while away from home. You will be part of an
    international and multicultural community, where togetherness, team spirit, and creativity are
    reinforced. You will make friends and connections that will last a lifetime and live an enriching
    student life.

                              “WE ARE VERY PROUD OF OUR STUDENTS AND LOOK FORWARD TO SEEING

                              THEM BECOME THE FUTURE LEADERS AND AMBASSADORS OF HOSPITALITY

                              AROUND THE WORLD.”

                              Sonia Tatar - CEO Les Roches Worldwide
Hospitality education without boundaries - SWITZERLAND - Les Roches
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Global Leaders
Hospitality education without boundaries - SWITZERLAND - Les Roches
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    Accreditation
    Recognition & Network
    Accreditation
    We are immensely proud to have been accredited by the New England Association of Schools and
    Colleges (NEASC). NEASC is one of six regional bodies in the United States that accredits colleges in
    New England and abroad including 4 of the world’s top 10 universities: Harvard, Yale, MIT, and Princeton.
    Les Roches is one of only 3 institutions in Switzerland to have been accredited by NEASC at university
    level through the Commission on Institutions of Higher Education.

    Recognition
    We are consistently positioned among the world’s best hospitality management schools. When
    surveyed, a group of industry hiring managers of luxury hotels ranked us among the top 3 hospitality
    management schools in the world for an international career. And with over 89% of our graduates
    receiving offers of employment from companies all over the world, we’re working towards becoming
    the first. In addition, the education department of the Swiss canton of Valais recognizes Les Roches as
    having degree-awarding status.

    Laureate International Universities
    Les Roches is also part of the Laureate International Universities (LIU) network, which brings
    together higher education institutes from around the world. Laureate International Universities
    is a trusted global leader in providing access to high-quality, innovative institutions of higher
    education. The Laureate International Universities network includes more than 75 accredited
    campus-based and online universities, where more than 800,000 students are part of an
    academic community that spans 30 countries throughout North America, Latin America,
    Europe, Asia, Africa and the Middle East. Pooling academic and professional expertise, the LIU
    hospitality education division manages seven of the world’s most respected schools. Moreover,
    we are very proud to be a member of Swiss Learning, an association that promotes excellence
    in Swiss education globally.
Hospitality education without boundaries - SWITZERLAND - Les Roches
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GLOBAL

NETWORK
Les Roches is a global brand that provides you       SPAIN
with an innovative, international network of         MARBELLA
campuses in Switzerland, Spain, China, and Jordan.
This global network of top-ranking institutions
allows you to experience Les Roches standards
of excellence around the world.
                                                                   JORDAN
                                                                   AMMAN

      SWITZERLAND                                               CHINA
      BLUCHE                                                    SHANGHAI
Hospitality education without boundaries - SWITZERLAND - Les Roches
key facts
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                   ABOUT LES ROCHES BLUCHE                                                                                                                               All data based on 2013.1

        Student numbers                Student origins by continent:           Sectors Les Roches Alumni
                                                                                  currently work in.

     1324          student
                   population

      773                                 31%                43%

                                                                                                       Tourism / Events / Transport
                   students
                   on campus

      551

                                                                                                                                                                                                                                       Other (Government, etc.)
                   students

                                                                                                                                                                         Communication / Media
                   on internship

                                                                                                                                      Finance / Consulting
     1123          Undergraduate          Europe           Asia Pacific

                                                                                                                                                                                                 Retail / Wholesale
                                                                                   F&B / Restaurants
                   students

                                                                                                                                                                                                                      Administration
      142          Postgraduate
                   students
                                           9%                 17%

                                                                                                                                                             Education
       59          Master

                                                                          HOTELS
                   students

      15:1         Student / faculty
                   ratio
                                         Americas         Middle East,
                                                            Africa &
                                                         Subcontinent

          Percentage of                 Percentage of Employment
     international students                 on graduation day

           98%                                      89%
                                                                          44%
                                                                           11%
                                                                            7%
                                                                            9%
                                                                            4%
                                                                            2%
                                                                            4%
                                                                            1%
                                                                          18%
          representing                    Employed, on internship or
         88 nationalites                   in contact with employer
We Are
ranked
 AMONG
THE TOP3*
 *Les Roches is ranked by industry hiring-managers of luxury hotels among the top 3 hospitality
   management schools in the world for an international career (TNS, Global Research 2013).
Careers
12

     without boundaries

                  / 10
                                      By 2023, nearly 1 in every 10
                                      jobs in the world will be in the
                                      travel and tourism industry.*

              Hospitality is one of the world’s most diverse and dynamic industries
              with a broad variety and high number of jobs. If you love to travel and
              enjoy interacting with people, hospitality management offers the
              opportunity to join fast-growing sectors such as tourism and leisure.
              These professions will suit you if you are interested in discovering new
              trends and cultures, working with people for the sole purpose of making
              them happy and travelling all over the world.
                                          * WTTC Travel and Tourism Economic Impact 2013
13
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     Who recruits

     from us?
     Every year, over 100 of the world’s best brands visit our
     campus for presentations, interviews and professional
     workshops in order to recruit students from us. As a result,
     we have an excellent placement record.

     Our Career Development and Industry Placement office
     will organize interviews, help you prepare for them and, if
     necessary, advise you on making decisions about accepting
     positions.
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  “Les Roches students are                      “We need students that have                            “The students here have such
multicultural, international,                  a global mind-set. It’s a small                         a high level of passion, they’re
 innovative, open minded and                    world, and to have students                           excited, they’re driven and these
  flexible – which are very                      with a broader perspective                            are the types of candidates we
  important skills for us.”                        adds great value for us.”                                want at Bloomberg.”

      Fabio Rizza, HR Manager Retail        Sarah Stanger, Regional Director of Human Resources                   Katie Coby, Recruiter
          Valentino S.p.A., Milan, Italy         Mandarin Oriental, Europe, Middle East, and Africa              Bloomberg LP, London, UK

“Les Roches produces students
                                                  “Les Roches students are                                 “We find the caliber of
with an innovative spirit. This
                                                 very welcoming and highly                               Les Roches students to be
  is a great added value for
                                               valuable in the MARKETPLACE.”                                        excellent.”
      employers like us.”

       Damien Pelet, HR Executive                    Sophie Senjaric, Senior HR Director                    Yvonne Brady, Area HR Director
           MCI Group, Switzerland               Four Seasons Hotel des Bergues, Geneva, Switzerland        Hilton Hotels Worldwide, Dublin, Ireland

 “Les Roches has an amazing                       “Visiting Les Roches is the
  campus and facilities for                       most essential way for us
students to be able to learn                     to recruit the best future
 in depth about hospitality.”                       talent in the company.”

                                                                                                            les roches is
   Cristina Martin Bianchi, HR Manager        Giselle Makarachvili, HR Recruitment Specialist            industry endorsed
    The Landmark London Hotel, London, UK              Hotel Arts Barcelona, Barcelona, Spain
looking
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     down the road
     The main aim of a Les Roches education
     is for you to have a successful career
     after you graduate. Here are some
     real examples of jobs that our               Junior
     alumni have been offered, so             Sales Manager
     you can imagine yourself                   TRYP by Wyndham,

     having similar success.                    Antwerp, Belgium

                                                                      Event
                                                                   Management
                                                                     Trainee
                                                                   MCI, Geneva, Switzerland

                                                Marketing
                                               Coordinator
                                                   Booking.com

                                                                   Guest Service
                                                                    Supervisor
                                                                      Conrad Miami, USA
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                                  Revenue
                                  Manager
                                Sofitel Abu Dhabi, UAE

      Events
     Manager
Kempinski Seychelles Resort,
      The Seychelles
                                Assistant
                               Restaurant
                                 Manager                 Vice President
                               Four Seasons Hotels and        & CEO
                                Resorts, Hawaii, USA          Rotana Hotels,
      Hotel
                                                           Middle East & Africa
     Manager                                                                              Owner
   Hotel Adlon Kempinksi,                                                               Hotel Guarda Golf,
      Berlin, Germany                                                               Crans-Montana, Switzerland

                                                             Director
                                                             of Sales
                                                          St. Regis New York, USA

                                                                                       Associate
                                                                                       Director
                                                                                     UBS Wealth Management,
                                                                                       Geneva, Switzerland
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                                Our Alumni

                   network
                                                            India
              New York
                                                                                   SEOUL
                                                    DubaI
                   Chicago
                                                                                   Beijing
                                     Greece

     California                      Sweden

                                 Switzerland

                                     London

                                     Spain                                             ShanghaI

        Florida
                                                                                       Hong Kong

     Mexico City                                                                       Indonesia

         CANCUN
                                                             Thailand
      Venezuela

                                        Brazil               Malaysia

                                                                                     Australia
                                                 Kenya      Singapore

       With 11,000 members in 129 countries around the world, the Les Roches Global Alumni
       Association offers you access to an invaluable networking resource. You will become a
       member when you graduate, and while it’s a great way to keep in touch with friends, it can
       also provide employment opportunities in an ever-changing industry.
Owner - events company                       19

                           Elie Berchan - Lebanese/American
                           Wedding and Events Creation
                           Beirut, Lebanon
                           Graduated in 2006 - Les Roches Switzerland

                           Sales Executive
                           Kirill Pryakhin - Russian
                           InterContinental
                           Abu Dhabi, U.A.E.
                           Graduated in 2012 - Les Roches Switzerland

                           Human Resources Director
                           Mariana Brandao Fernandes - Brazilian
                           Park Hyatt Buenos Aries
                           Buenos Aries, Argentina
                           Graduated in 2003 - Les Roches Spain

                           General Manager
                           Amine El Moumni – Moroccan
                           Widiane Suites & Spa
                           Casablanca, Morocco
                           Graduated in 2002 - Les Roches Spain

         Successful        Assistant Front Office Manager
                           Nikoleta Hroncova – Slovakian

Alumni
                           St. Regis
                           Abu Dhabi, U.A.E.
                           Graduated in 2010 – Les Roches China

                           Bar & Restaurant Manager
    Find more Les Roches
                           Emiel Vandewiele – Belgian
Alumni on our University
                           The Ritz-Carlton
          LinkedIn page:
                           Hong Kong
                           Graduated in 2010, Les Roches China
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                                                        World-Class events

     Head of Events & Hospitality
     Panos Tzivanidis - Greek
     International Olympic Committee,
     Lausanne, Switzerland
     Graduated in 1991 - Les Roches Bluche

     “Les Roches is one of the most
     well-known schools in the world
     for hospitality management. Its
     strong international curriculum
     in event management, definitely
     fast tracked my career. Les Roches
     uses the Swiss educational model
     that combines practice, theory and
     internships. This enables students
     to be fully employable, flexible
     and mobile.”

     Professional Experience
     ◥	Project Manager at EMDS Limited
     ◥	Served 11 years as Head of Sibos (an annual
         conference, exhibition and networking event)

                                                                             © I nte rnation al Olym pi c C om mi t tee
         and Events at SWIFT
     ◥	Head of Travel and Conferences Unit
         at UEFA in Switzerland
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                                                                 general Manager
                                                   Elsa Biscaut-Abascal - Mexican
                                                                 Mon Hotel, Paris, France
                                                  Graduated in 2005 - Les Roches Bluche

                                             “I have always been proud of the
                                             fantastic experience I lived at Les
                                             Roches. It will trigger a brilliant
                                             career, blow open closed doors,
                                             and generate the spark that will
                                             make you the next best hotelier
                                             in a market where innovation and
                                             change are the name of the game.”

                                             Professional Experience
                                             ◥   Reservations agent with Starwood
                                             	Events Manager at Accor
                                             ◥

                                             	Front Office Manager at Hotel Montalambert
                                             ◥

                                             	Guest Relations at Sofitel-Pullman Hotel
                                             ◥

                                             	General Manager of Hidden Hotel
                                             ◥

                                             	General Manager of Hotel Le Crayon
                                             ◥
©Mon Hote l, Paris

                     Luxury Boutique HoteL
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Switzerland
                                                                                                                          23

Life in the Alps
While studying in Switzerland, you will experience the very
best this incredible country has to offer. You will be living and
travelling in our stunning mountain landscapes and picturesque
rural settings. You will discover our unique French, German and
Italian cultural influences, and taste incredible flavors – from the
world’s finest chocolates to our unique cheeses.

There is plenty for your parents to appreciate about Switzerland too. With low crime rates and political
stability, fresh clean air and a reputation for reliability, they can rest assured that you will be safe and
comfortable.

 Our excellent transport links make it easy for you to travel home or further afield. You can fly to almost
     anywhere in western Europe in less than two hours from Geneva airport, and there are extensive
         intercontinental connections via Zurich, Paris and London. We also have one of the most modern
               railway systems in the world, connecting you quickly and easily to the rest of Europe.

                       Most importantly, the concept of hospitality has its roots in Switzerland. Our strong
                           work ethos, attention to detail, skill in managing a diverse workforce and genuine
                               affinity for service has given us an unrivalled reputation in the industry.
                                   Studying in the heart of our country, you’ll be in the perfect place to grow
                                       and develop into a young professional.

                                                                                                             Check out
                                                                                                             the video:
                                                                                                         “Switzerland:
                                                                                                        more than just
                                                                                                           mountains”
welcome
24

     to the home of Les Roches
     Crans-Montana, situated only 10 minutes from the Les Roches campus, is
     known as the panoramic terrace of the Alps, providing breathtaking views
     from the simplon across to the Matterhorn.

     Nestled in the heart of the Alps at an altitude of 1,500m, Crans-Montana is a modern, fashionable
     ski resort. It is located in the southwest of the country on a plateau high above the Rhone Valley and
     French is the official language, although English is widely spoken. There are two neighboring villages
     here: sophisticated Crans where you can shop in designer stores and relax in charming cafes, and
     Montana where you can ski and trek.

     If you are a fan of sports and the great outdoors, the area is perfect for hiking and mountain biking in
     the summer. The Omega European Masters is held at the spectacular golf course, which was designed
     by Seve Ballesteros and Jack Nicklaus. In winter, there are ski runs for every level of expertise, and
     other sports activities include sledging, snow biking and paragliding.

     You will find plenty of culture in Crans-Montana too: from the traditional crowning of the most
     beautiful cow to mark the end of the summer, to the sensational Caprices Festival packed full of
     well-known bands and fresh new talent. With a beautiful old quarter, museums, art, and gastronomy,
     whatever the season, you will find there is a lot to do in Crans-Montana. All these activities are within
     easy reach, as there is a funicular railway connecting Crans-Montana with the Bluche campus.

                                 “Visit us if you can, spend a day here and the words and

                                 pictures will come alive. You’ll soon understand what

                                 makes Les Roches so unique."

                                 Clive Taylor - Campus Director
25

 CRANS-MONTANA
IS A WORLD-CLASS
 DESTINATION AND
  DRAWS VISITORS
    FROM ALL OVER
       THE WORLD
Residence
                                      St-François

HOTEL PETIT
  PARADIS

                 Villa Old Farm
                                                    BASKETBALL
                                                      COURT

                                                     SOCCER FIELD
                        Main Campus

              campus map
              bluche / crans-montana
Residence                              Residence
 le tacot                               Peter’s
                                      Farm 1-2-3-4

                                                           Residence
                                                         les Cheminots
                     Residence
                   Pré-Fleuri A-B-C
    Petit Roches

                                      CAFé DU VILLAGE

                                                          Funicular

                                          Residence
                                         Les Rocailles
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     Think outside the box
Academic
                                                                                                   29

                                                               Learning
At the heart of every program is an academic education. Les Roches prides
itself on offering comprehensive, Swiss-quality programs that combine
rigorous academic study with hands-on leadership and business mentoring
by experienced faculty.

You will attend classes to learn key business management theory in areas such as marketing,
finance, accounting, human resources and economics. You will also receive an essential
education in general subjects such as politics and international affairs, language and drama.

While in the classroom, you will carry out research projects on your own and in groups, and will
make multimedia presentations in front of an audience – all of which will help you gain self-
confidence and teach you valuable business skills. If you would like to develop your leadership
qualities, get yourself elected as Class Delegate by your fellow students.

To further enhance your studies, you will also have the opportunity to learn and interact via
videoconference with our Les Roches branch campuses, enabling you to share best practices
and experiences with Les Roches students and faculty around the world. The overall aim of a Les
Roches education is to give you the skills and experience to launch a successful, global career.

“At Les Roches, specific emphasis is placed upon working in a team and regular retrospective

peer and tutor reviews are used to analyze and improve team work. Our programs stress

independent and creative work by the students either as part of a team or on an individual

base. Students are asked to identify current and developing trends, and by the application

of theoretical knowledge of strategies, are requested to develop business plans that can

be used as a good reference for future, real projects.”

Michael Michalakis - Faculty
Experiential
30

     Learning
     THE KITCHEN - WHERE YOU WILL LEARN MORE THAN HOW TO COOK
     You may not be planning a career as a chef, but working in a kitchen will teach you how to handle hot and
     stressful situations as you gain knowledge about all the operational processes of a food and beverage
     establishment. You will work closely with our chefs to prepare meals each day and, in doing so, gain a practical
     understanding of how a professional kitchen works. Important skills such as behavior, presentation, efficiency
     and teamwork will be learned in this hands-on part of your education. You will also work in the stewarding
     department, as you understand the importance of back of house operations to help the whole operation to run
     smoothly. You will understand the principle of ‘learning by doing’ as you attend theory classes about the origins
     of ingredients and plate presentation, and then put into practice in the kitchen what you have just learned. You
     will have the support of our professionals teaching and supervising you, but you will do all the work – which is
     assessed by your professor afterwards. This is experiential learning at its best and will give you leadership
     skills and confidence.

     THE SERVICE - LEARN TO STAND IN SOMEONE ELSE’S SHOES
     It is important to understand every job in hospitality before you can learn how to manage a team. You
     will work in all of our restaurants on campus – from formal dining to fast food - giving you a variety of
     experiences. Mixology and wine classes will teach you about the principles of bar and beverage, and you
     will have the opportunity to mix up cocktails in the sports bar. You may find it challenging at first, but
     faculty members and fellow students will support you. You will soon gain confidence and learn the style
     that will make you a polished manager in a 5-star establishment.

     THE ROOMS - WHERE YOU WILL DISCOVER WHAT 5-STAR SERVICE IS
     To understand great service, it is critical to learn the art of making guests feel welcome. Our rooms
     division classes let you simulate the role of a front office clerk and manager, a guest and a cashier at our
     purpose-built front office counter. You will learn specific industry computer software programs as well
     as planning tools and yield management techniques.
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team work Under pressure
Real life
32

      Experience
               through internships
                               INTERNSHIPS PLAY AN IMPORTANT PART IN OUR PROGRAMS.
                          EXPERIENCE IN A PROFESSIONAL WORKING ENVIRONMENT GIVES YOU
                     THE CHANCE TO PUT INTO PRACTICE EVERYTHING YOU HAVE LEARNED
                 DURING YOUR STUDIES. THIS INVALUABLE OPPORTUNITY WILL ALSO HELP YOUR
            EMPLOYABILITY WHEN YOU GRADUATE.

     Your dream is to work internationally, so we help to arrange internships anywhere in the world. We
     encourage travel – it is an excellent opportunity to develop your language skills and get to know a
     new country. Depending on your program, your internships usually cover kitchen, food service or room
     division and business administration. Of course, your nationality and visa requirements may have an
     impact on where you can work.

     Our Career Development and Industry Placement Office will help you find internships that suit you
     during your studies and as you begin your career. With our global reputation, we have a long list of
     international establishments eager to take interns from Les Roches and you will be exposed
     to a variety of opportunities from your very first week:

     ◥   internship fair presented by returning students
     ◥   an average of three internship offers per student
     ◥   over 100 companies visit us each year for presentations,
         interviews and professional workshops
     ◥   many companies offer accommodation, meals and
         other benefits
33
34

     Front of House Intern
     The MayFair Hotel, London, UK
     Chris Astill-Smith / British

     “I SPENT SIX MONTHS WORKING IN THE
     FRONT OFFICE DEPARTMENT OF LONDON
     5-star PROPERTY, THE MAY FAIR HOTEL. I
     WORKED ALONGSIDE GUEST RELATIONS,
     OPERATION SUPPORT AND concierge.
     My MAIN RESPONSIBILITIES INCLUDED
     CHECK-IN,     CHECKOUT,     RESERVATIONS,
     ALLOWANCES AND DAY-TO-DAY CUSTOMER
     INTERACTION. MY OVERALL EXPERIENCE
     WAS GREAT. I WORKED WITH REALLY
     HELPFUL AND SUPPORTIVE COLLEAGUES
     AND THE MANAGEMENT TEAM ESPECIALLY
     HELPED      MAKE    SURE THAT I    GAINED
     EVERYTHING     I    COULD   OUT   OF   THE
     INTERNSHIP. LONDON IS A GREAT PLACE TO
     LIVE AND WORK. I THINK EVERYONE SHOULD
     WORK IN THIS CITY ONCE IN THEIR LIFETIME.
     IT IS A FAST-PACED CITY, MUCH LIKE THE

                                                  © T he MayFair H ote l
     HOSPITALITY INDUSTRY, SO I FELT LIKE I
     FITTED RIGHT IN.”
35

                                               F&B Assistant Manager
                                        Mandarin Oriental, New York, USA
                                                    Liliana Beltran / Mexican

                                        “During      my    internship     I   was
                                        respon­s ible for a 30-member staff
                                        from the Lounge and Bar, ensured
                                        the   highest      level     of   service
                                        quality,     ran   private    functions
                                        for up to 300 guests, maintained
                                        guest relation and handled VIP
                                        reservations. New York is known
                                        for   its    endless   qualities,     but
                                        leaving there       made     me   realize
                                        the true meaning of the overused
                                        phrase ‘I LOVE NY.”
© Man darin Orie ntal H ote l G r oup
36

     Events Intern
     The Westin, Dublin, Ireland
     Alexis Moore / American

     “Throughout my internship I was
     in   charge   of   multiple   events.
     I had to send out daily reports as
     well as answering daily enquiries.
     I also did a competitor analysis
     and market research in addition to
     my own work. It was another great
     opportunity and made me realize
     that I really enjoy the events
     department. Living in Dublin was
     fantastic and I honestly see myself
     living there after I graduate if the
     right job opportunity comes.”

                                             © S tarwoo d Hote ls & R es ort s Wor l dw id e
37

     Public Relations Trainee
         Seaventures Dive Resort,
                   Sabah, Malaysia
 Max Razak Harris / Malaysian

“For     my   internship,   I    worked
in   a   small   dive   resort   called
SeaVentures,     located    near    the
island of Sipadan in Malaysia, which
is considered one of the world’s
best dive spots. While working in
public relations for SeaVentures
dive resort, I was able to get my
PADI advanced open water license
as well as interact with the guests.
SeaVentures was a great experience
for me as I got to understand the
difference between working for a
big chain and a small hotel group.
SeaVentures was the definition of
work-fun.”
38

          Les Roches is not just a

     School         it's a way of life!
     THERE IS A GREAT DEAL TO KEEP YOU ENTERTAINED WHILE YOU’RE
     AT LES ROCHES. YOU CAN WIND DOWN AT THE CAFÉ DU VILLAGE
     PLAYING ELECTRONIC GAMES, TABLE TENNIS AND FUSSBALL.
     YOU COULD GO OUT FOR A DRINK OR A MEAL AT LE PETIT PARADIS
     NEARBY, AND THERE IS A WIDE RANGE OF RESTAURANTS, BARS,
     CLUBS AND SHOPS JUST 10 MINUTES AWAY IN CRANS-MONTANA.

     Your student social committee will be in charge of organizing social
     and cultural activities. These take place on and off campus, and can
     include everything from dinner parties to quiz nights, and organized
     trips to cities such as Milan and Lausanne. They find all sorts of ways
     to have fun, and in 2012 our students set the world record for the most
     nationalities in a swimming pool. In 2013, they held a Master Chef
     competition and Les Roches’ Got Talent.

     A highlight each semester is Cultural Night. Twice a year, you will have
     the opportunity to celebrate your country – in song, dance, comedy,
     Martial arts – however you want. After the shows, there’s a chance to
     taste food from all the countries represented.

                                   Check out
                                  our webzine
39
40

                                                            Make yourself
     Accommodation on campus in Bluche is included
     in your fees. You will be allocated to one of a wide
     range of buildings where you will be sharing with
     another student in a standard double room. A few
     single rooms are available, but you could well find
     the student you are sharing with quickly becomes
     your best friend.
                                                            at   Home
     Along with a bed and bathroom, you will have
     storage and hanging space and a desk for
     studying. Wi-Fi is available in all residential
     buildings and there are laundry facilities and
     a communal area for hanging out. While you
     will have all the benefits of campus life, the
     surrounding Swiss countryside will make you feel
     like you’re living in a village.
Dining in
                                                       41
    1

        You will be staying with us on a full-board
        basis, which means all your meals are
        included. There are multiple dining options
        available that are run by the school.

        1) The Market Place is our main dining
           room which serves three meals a day.
2   3
           There are several food stations offering
           various dishes including a magnificent
           dessert bar.

        2) The À la Carte is a fine dining
           restaurant that seats 60 people. You will
           be able to enjoy a three-course business
           lunch and a full dinner menu.
4

        3) The Sports Bar is a modern, open space
           for socializing.

        4) The Pré-Fleuri A (PFA) is open for

5   6      lunch and dinner and is an ideal place to
           grab a quick sandwich or snack.

        5) The lobby bar offers another
           alternative with refreshments and
           snacks at reasonable prices.

        6) The Café du Village is perfect for a
           quick meal, snack or drink and is open
           after hours.
42

     Stay Active
     Maintain   a balanced lifestyle
43

We currently have
sports teams for:
Football - Basketball - Volleyball
Tennis - Squash - Badminton - Rugby

You can take your
pick from a wide
range of activities:
Swimming - Yoga - Zumba - Kickboxing
Ice skating - Snowshoeing - Skiing

We believe sport helps you maintain a
balanced, healthy lifestyle, which is why we
have a full-time sports coach on campus.
Along with advice on using our fully-equipped
gym, our coach organizes training sessions
and competitions for team sports.

You’ll also be just a few minutes away from
one of Switzerland’s top ski resorts where
you can hit the slopes or watch the World
Championships and World Cup races. You can
learn any number of winter sports, including
curling, dog-sledding, ice-skating, cross-
country and down-hill skiing, snowboarding,
snow-shoeing, tobogganing, and snow-tubing.
44

     Explore
     Europe
45

At Les Roches, you are perfectly placed to travel extensively –
both as a tourist and for your internships and jobs. You can jump
on a train to visit sophisticated cities such as Paris and Milan, or
take a short flight to London, Barcelona or Rome. Closer to home,
you can explore our medieval capital city, immerse yourself
in Zurich’s culture, and see the ancient bridge of Lucerne. For
amazing views, take the Alps’ highest aerial cable car in Zermatt
or go hiking in Leukerbad. And celebrate Swiss National Day in
Geneva watching Europe’s biggest fireworks display.
your support
46

            network
     FROM ADAPTING TO LIFE IN SWITZERLAND TO PREPARING FOR YOUR CAREER, WE HAVE
     A NUMBER OF CAMPUS-BASED BODIES on hand to help.

     Career Development and Industry Placement Office (CDIP)
     Our team will help you find internships, fine tune your CV and prepare for your interviews.

     Student Services
     They will answer all your questions about school, the local area, activities, social committees, B-permits
     and the BazAar - the school social network.

     English Help Desk
     If you need some support with your written English for assessments and vocabulary, our team
     is available to help.

     Academic Support
     We can help with practical and personal support if you have a learning difficulty such as dyslexia.

     STUDENT COUNSELOR
     Sometimes students suffer from depression, anxiety and bereavement, so we make sure our on-
     campus counselor is available to offer support.

     Accommodation Office
     The accommodation office is here to help you to resolve any accommodation issues you may have.
Unique
    s ince 1954
48
49

your choice of

programs
We offer a wide range of business programs with a hospitality
Focus. Whether you are interested in a career in tourism, travel,
culinary, events or service organizations, we will give you the leadership
qualities and business skills to work in any modern company.

Undergraduate programs
If you are not sure what the right path is, or you are tired of traditional teaching, this is your chance to
try something different. Our undergraduate programs let you gain hands-on experience and multicultural
perspectives with professional internships. You will develop self-discipline and critical thinking skills. Our programs
give you in-depth knowledge of hotel operations and administration while you learn how to be a manager. If you are an
 explorer, you can choose our global degree and travel the world as you study, or if you study in Switzerland, in your final
      year, you can choose the specialization that best suits the career you want.

              Postgraduate Programs
                   If you are planning to redirect your career into hospitality management, our postgraduate diploma will open the right doors
                       for you. During one academic year, you will learn to oversee and manage hospitality facilities, services and events. During
                            your internship, you will hold a management or supervisory position in a global company.

                                     Master Programs
                                         If you are aiming for an executive position, we recommend one of our one-year master programs for a
                                             higher level of strategic management skills. You will need to have a bachelor degree in hospitality or
                                                  a related subject or to have supervisory, administrative or management experience within the
                                                      industry to apply. We will use management theory and case studies to teach developing and
                                                           improving organizational performance in service organizations around the globe.
fa
                                                                                    le
                                                                                                                   s
                                                                                                                       roc
                                                                                       c
                                                                                                                                 h
                                                                                         u
                                                                                                                                     es
                                                                                                                    lt
Our panel of industry advisors
                                                                                                                                   y
This panel is a consultative industry panel or forum and is comprised of leading decision-makers from top international hotel chains including:
51

Graduates often cite our faculty as one of the top reasons why they enjoyed their time at Les
Roches. Every single member of the team is committed to bringing out the best in you. They are
extremely well qualified with either outstanding academic credentials, extensive industry
experience or both. They also have an in-depth knowledge of specific subjects for when you
decide to specialize. We have a board of industry advisors who ensure Les Roches is always
aware of what is going on in the hospitality businesses - so you will have the right skills,
knowledge and experience to hit the ground running when you start your first job.

Deans
◥◥   J ere my Hutchi ns o n     (MBA, Cert . E d ) 	D i r e c t o r    o f Ac a d e m i c A f fa i r s

◥◥   Co l i n S mal l   (MBA) 	De a n                            o f U n d e r g ra d u a t e S c h o o l

◥◥   B runo E eckel s    (PhD) 	D e a n                          o f G ra d u a t e S c h o o l

Program Managers
◥◥   B e rtrand Cretto l     (Lic enc e et Let t r e s ) 	BBA   1 Ac a d e m i c Pr o g ra m M a n a g e r

◥◥   J ame s J o ne s   (PhD) 	BBA                              3 Ac a d e m i c Pr o g ra m M a n a g e r

◥◥   G amal el Faki h Ro d ri g uez     (MA ) 	BBA              1 a n d BBA 3 Pra c t i c a l Pr o g ra m M a n a g e r

◥◥   Mi chae l L e aney      (B. Eng) 	BBA                      4 Pr o g ra m M a n a g e r

◥◥   D e tl ev Remy     (MC omm) 	BBA                           6 a n d BBA 7 Pr o g ra m M a n a g e r

◥◥   Anne S chi ri nzi       (MSc ) 	PGD                        Pr o g ra m M a n a g e r

◥◥   D i mi tri o s D i amanti s   (PhD) 	MBA                   Pr o g ra m M a n a g e r

◥◥   Al i s o n L o che ad   (MA ) 	G e n e ra l                      E d u c a t i o n Pr o g ra m M a n a g e r

◥◥   J o nathan Mee han       (BA) 	I n t e n s i ve                    E n g l i s h Pr o g ra m L e a d e r

◥◥   We nd y G ri mo nt      (MSc ) 	Ac a d e m i c                     Quality Manager – International Campuses

                              “We believe our students gain a true competitive advantage when hospitality theory and

                              practice are ingeniously combined with general education courses, providing them with a

                              wealth of lifelong practical skills along with an intellectually developed mind.”

                              Jeremy Hutchinson - Director of Academic Affairs
E
    RE
 EG
D
Bachelor Degree
                                                                                                                                         53

                                                                                                                                   |     Undergraduate
         BBA in International Hotel Management
         3.5 years over 7 semesters

         Level:	Undergraduate
         Length:     3.5 years (5 academic semesters + 2 internship semesters)
         Intakes:	January/February and July/August of each year

         The BBA in International Hotel Management seamlessly combines relevant academic theory, with real-world
         practice through internships, to create a fully-rounded experience. With a variety of courses on offer, you can
         expand your knowledge in areas such as business management, languages and other elective subjects. This degree
         will prepare you to enter the hospitality industry with confidence and enthusiasm. In your final two semesters, 6 and
         7, you can specialize to develop strategic and management skills relevant to your chosen industry, or to create solid
         foundations for further graduate studies.

         Bachelor Degree PROGRAM FLOW
                                                                                       exit point
                                                                         hotel management diploma
INTAKE

                                                                                                                                   Graduation
                       year 1                           year 2                                year 3                   1/2

           SEMESTER
                      1                     SEMESTER
                                                       3     SEMESTER
                                                                        4                           SEMESTER
                                                                                                               6    SEMESTER
                                                                                                                               7
              Service                          KITCHEN
                                                             ADMINISTRATION                            management   management
           Rooms Division   INTERNSHIP      Rooms Division                     INTERNSHIP

                            SEMESTER   2                                       SEMESTER     5

         Hotel Management Diploma
         If you opt out of the Bachelor Degree program after semester 5 and complete one extra 6-month internship, you will
         be awarded a Hotel Management Diploma. The additional internship can be taken after semester 3 rather than after
         semester 5, subject to the Dean’s approval.
54

                                           Program Detail
                                           BBA in International Hotel Management
                                           You will take the following common courses throughout the 3.5-year bachelor program.

                       Semester 1                                      Semester 2                         Semester 3                                         Semester 4
     ◥◥   Service Techniques – Craft-Based Learning                                    ◥◥   Culinary Arts – Craft-Based Learning           ◥◥   Rooms Division Management

                                                                          Internship
     ◥◥   Cleaning Science and Stewarding                                              ◥◥   Pastry and Bakery Operations –                 ◥◥   Food and Beverage Management
     ◥◥   Principles of Bar and Beverage Operations                                         Craft-Based Learning                           ◥◥   Facilities Management
     ◥◥   Service Concepts                                                             ◥◥   Culinary Concepts                              ◥◥   Hospitality Managerial Accounting
     ◥◥   Rooms Division Operations                                                    ◥◥   Hospitality Financial Accounting               ◥◥   Hospitality Human Resources
     ◥◥   Introduction to the World of Hospitality                                          and Control                                    ◥◥   Hospitality Marketing
     ◥◥   Mathematics and Applied IT                                                   ◥◥   Rooms Division Administration                  ◥◥   Economics
     2 courses from the following:                                                     ◥◥   Scientific Principles of Human                 ◥◥   Introduction to Psychology
     ◥◥   Effective Writing                                                                 Nutrition and Food                             1 course from the following:
     ◥◥   Academic English                                                             ◥◥   Organizational Behavior                        ◥◥   French 3
     ◥◥   Professional English                                                         2 courses from the following:                       ◥◥   German 3
     ◥◥   French 1                                                                     ◥◥   Advanced Writing Skills                        ◥◥   Spanish 3
     ◥◥   German 1                                                                     ◥◥   Effective Communication                        ◥◥   Italian 1
     ◥◥   Spanish 1                                                                    ◥◥   French 2                                       ◥◥   Mandarin 1
                                                                                       ◥◥   German 2
                                                                                       ◥◥   Spanish 2

     Semester 5                                       Semester 6                                          Semester 7
                                   ◥◥   Modeling for Management                        ◥◥   Revenue and Pricing Management
                                   ◥◥   International Strategic Marketing              ◥◥   Dissertation (Compulsory for Honors Degree)
          Internship

                                   ◥◥   Financial Management                           ◥◥   + BBA Specialization courses as
                                                                                              outlined on the following pages
                                   ◥◥   Leadership and Human Resource Management
                                                                                       2 courses from the following:
                                   ◥◥   Research Methods
                                                                                       ◥◥   Politics and International Affairs
                                   ◥◥   Quantitative Techniques
                                                                                       ◥◥   Contemporary History
                                   1 course from the following:
                                                                                       ◥◥   Theatre Studies and Drama
                                   ◥◥   Principles of Sociology
                                                                                       ◥◥   Spaces, Symbols and Relationships
                                   ◥◥   Cultural Diversity
                                                                                       ◥◥   Healthy Lifestyles
                                   ◥◥   Words and Images: Making the Words Move
                                                                                       ◥◥   Right and Wrong - Ethics & Morals in Society
                                   ◥◥   Principles of Philosophy: Critical Thinking
                                                                                       ◥◥   Aesthetic Expressions
                                   ◥◥   Advanced French and Literature
                                                                                       ◥◥   Web Development
                                   ◥◥   Aesthetic Expressions
                                                                                       ◥◥   Environmental Studies
                                                                                       ◥◥   The Science and Culture of Gastronomy
                                                                                       ◥◥   Architecture and Building Design
                                                                                       ◥◥   People, Conflict and Negotiation
                                                                                       ◥◥   Reading Between the Lines
55

                                            |
                                            Undergraduate
our     BBA
Specializations
         1.	Entrepreneurship

         2.	Finance

         3.	Marketing

         4.	Innovation and Sustainability

         5.	Culinary Business Management

         6.	Event Management

         7. Spa and Health Management
“BEING IN MY FINAL YEAR, I CAN SAY
THAT   NOW   THINGS    HAVE    BECOME
DIFFICULT AND REALLY CHALLENGING.
AT THE MOMENT, MAKING A PERFECT
CHEESE    souffle     seems    like   A
WALK IN THE PARK! THE WORKLOAD
I HAVE AT THE MOMENT IS heavy,
BUT I ENJOY A CHALLENGE. I CHOSE
ENTREPRENEURSHIP       BECAUSE        IN
THE FUTURE I WANT TO RUN MY OWN
BUSINESS. THIS STREAM IS A MIXTURE
OF THE OTHER STREAMS AND GIVES
AN OVERVIEW OF ALL DEPARTMENTS,
WHICH IS WHY I ENJOY IT SO MUCH. IT
WILL DEFINITELY BENEFIT ME TO LEARN
EVERYTHING THAT NEEDS TO BE KNOWN
IN ORDER TO RUN A BUSINESS.”

                    Sonia Jensen
         Swiss, Italian, American
             BBA in International
         Hotel Management with
               Entrepreneurship
57

     1

                                                                                                                                                                               |      Undergraduate
                          BBA in International Hotel Management with:

Specialization
                          Entrepreneurship
                          If you want to work in large hotel chains, general hotel management or start your own
                          business, this is the course for you. You will develop an understanding of strategic marketing,
                          financial objectives and the development of projects to meet and exceed business goals. As
                          part of the program, you will plan and develop your own hospitality business concept, and
                          have the opportunity to enter global competitions to see your ideas become reality.

                          You will complete the following specialization courses in semesters 6 and 7*
                          ◥◥     Business Planning
                          ◥◥     Project and Contract Management
                          ◥◥     Financial Management

                          If you know you are an entrepreneur at heart, this degree will give you the confidence and skills to set up your own
                          business. Whether you are interested in founding or owning a hotel, resort or restaurant, you will need to manage all
                          aspects of the hospitality business.

                          You will be recruiting and managing employees of all levels, developing relationships with financial firms, and setting
                          up internal systems to ensure your business is efficient and profitable. We will help you to prepare for all of these
                          challenges, as well as encouraging you to think creatively, and will teach you how to establish fantastic relationships
                          with suppliers, and market yourself and your business in a busy environment.

                          Bachelor Degree PROGRAM FLOW
                 INTAKE

                                                                                                                                                                               Graduation
                                           year 1                                     year 2                                      year 3                             1/2

                               SEMESTER
                                          1                             SEMESTER
                                                                                     3        SEMESTER
                                                                                                           4                             SEMESTER
                                                                                                                                                      6         SEMESTER
                                                                                                                                                                           7
                                  Service                                  KITCHEN
                               Rooms Division     INTERNSHIP            Rooms Division
                                                                                              ADMINISTRATION        INTERNSHIP             management            management

                                                  SEMESTER     2                                                   SEMESTER     5
                          *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
“I chose finance because I believe
that it is an essential aspect in
all areas of the hotel business.
The same argument could be made
with the    other   streams,    but I
believe that to have a thorough
background    in    finance    allows
you to succeed. Finance portrays
a disciplined, results-driven and
logical individual, characteristics
that are often seen in future
leaders. As you develop in the BBA
program, you begin to experience
the    hardship    and   commitment
required to succeed in the school.
Having said that, when books and
pens are put away, Les Rochians
know how to have fun!”

                    Kevin Santos
                              Filipino
      BBA in International Hotel
      Management with Finance
59

   2

                                                                                                                                                                               |      Undergraduate
                          BBA in International Hotel Management with:

Specialization
                          Finance
                          Studying finance and accounting develops a wide range of essential business skills needed
                          by leaders and managers, including financial analysis, problem solving, communication and
                          decision making. Finance is critical to all hospitality functions, so it often serves as a gateway
                          to senior management positions.

                          You will complete the following specialization courses in semesters 6 and 7*
                          ◥◥     Financial Management
                          ◥◥     Performance Management
                          ◥◥     Financial Management for Decision Making

                          We place emphasis on the concept, effect and the study of leverage in structuring a company. You will study different models of
                          operating and financial leverage in conjunction with various micro and macro economic conditions, which will then be applied in
                          your Capstone Project. Our finance course is designed to fully prepare you to move into the business-oriented aspects of the
                          hospitality industry. There are a number of roles within the hospitality business that demand advanced financial experience.
                          Revenue managers, for example, determine the ideal price for a hotel room, airline seat, rental car etc. Our training will help you
                          predict consumer behavior by optimizing inventory availability and pricing. Another option could be to become a financial analysis
                          consultant. Working with multiple clients, you would be putting your problem-solving and negotiation skills into practice daily.

                          Bachelor Degree PROGRAM FLOW
                 INTAKE

                                                                                                                                                                               Graduation
                                           year 1                                     year 2                                      year 3                             1/2

                               SEMESTER
                                          1                             SEMESTER
                                                                                     3        SEMESTER
                                                                                                           4                             SEMESTER
                                                                                                                                                      6         SEMESTER
                                                                                                                                                                           7
                                  Service                                  KITCHEN
                               Rooms Division     INTERNSHIP            Rooms Division
                                                                                              ADMINISTRATION        INTERNSHIP             management            management

                                                  SEMESTER     2                                                   SEMESTER     5

                          *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
"The academic and practical mix that
you find at Les Roches is a great way
to learn. To top it off, I believe that the
internships completed as part of the
program help you to work in the real
world, enabling you to be one step
ahead of other candidates who have
only gone through theory. My recent
internship was as a management
trainee in the Hilton Vilamoura in
Portugal for one year. I split my
internship into two - marketing, and
food and beverage. I was in charge
of   updating      different     analysis,
competitive checks, market research
and I was the Christmas and New
Year’s coordinator. I learned how to
have more realistic views, which of
course will help a lot in my marketing
specialization. In the future, I would
like to work in the sales and marketing
department of a large company."

                       Dina Berhanu
                             Ethiopian
     BBA in International Hotel
  Management with Marketing
61

   3

                                                                                                                                                                               |      Undergraduate
                          BBA in International Hotel Management with:

Specialization
                          Marketing
                          In today's competitive economy, successfully marketing your brand is essential to its
                          continued growth and success. Choosing this specialization will enable you to develop
                          practical skills in decision-making as well as a deep understanding of web-based and social
                          media marketing, mobile communication, new and emerging hospitality distribution tactics,
                          cross-cultural communication, and business models.

                          You will complete the following specialization courses in semesters 6 and 7*
                          ◥◥     International Strategic Marketing
                          ◥◥     Integrated Marketing Communication
                          ◥◥     Hospitality Distribution and E-Commerce

                          Working in marketing in the hospitality industry is a dynamic place to be. You could go directly into a marketing department,
                          or you could choose a role that would benefit from your specialization. A social media manager, for example, is responsible
                          for creating and implementing the company’s social media strategy, increasing brand awareness and promoting positive
                          community relationships. It is crucial that you can think strategically and that you ensure your brand is front-of-mind for
                          your customers. With this program, you will have the tools to develop and execute online and offline marketing strategies,
                          brochures and promotions as well as monitoring customer satisfaction.

                          Bachelor Degree PROGRAM FLOW
                 INTAKE

                                                                                                                                                                               Graduation
                                           year 1                                     year 2                                      year 3                             1/2

                               SEMESTER
                                          1                             SEMESTER
                                                                                     3        SEMESTER
                                                                                                           4                             SEMESTER
                                                                                                                                                      6         SEMESTER
                                                                                                                                                                           7
                                  Service                                  KITCHEN
                               Rooms Division     INTERNSHIP            Rooms Division
                                                                                              ADMINISTRATION        INTERNSHIP             management            management

                                                  SEMESTER     2                                                   SEMESTER     5

                          *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
"LES ROCHES ENCOURAGES ENTRE­PRE­NEURIAL
thinking and innovation, which is why I
have already signed a contract to join a
highly reputed hospitality company as
a project coordinator when I graduate.
I am excited to enter the project
management field, as well as the real
estate business field.

The academic and practical knowledge
that I have obtained and am still
learning everyday at Les Roches will
surely help me to reach my goal in the
future to be a successful hotelier
or to work in a project-management
business."

                    Aditya Sawant
                                Indian
        BBA in International Hotel
     Management with Innovation
                  and Sustainability
63

   4

                                                                                                                                                                               |      Undergraduate
                          BBA in International Hotel Management with:

Specialization
                          Innovation and Sustainability
                          Hotels and resorts are constantly developing new sites and refurbishing existing ones to improve
                          the customer's experience. You will learn about innovative new services and technologies and the
                          effects they can have for sustainable business practices. You will focus on themed projects and
                          case studies relevant to the hospitality industry and the environment, examining the impacts of
                          energy use and waste in order for businesses to gain a competitive advantage.

                          You will complete the following specialization courses in semesters 6 and 7*
                           ◥◥      Sustainable “Quality” Business Practices
                           ◥◥      Innovation in Hospitality
                           ◥◥      Environmental Studies

                          To enter this area of the industry, you will have to understand the impact of sustainability and innovation on a hotel's success.
                          In your career you will have input on innovating new business practices to improve the sustainability of the hotel. You may
                          well be managing a design team, overseeing the quality of the work and delivery of the project. These can be multimillion-
                          dollar international projects, so this course ensures you will have the confidence you need to complete each job on time and
                          on budget.

                          Bachelor Degree PROGRAM FLOW
                 INTAKE

                                                                                                                                                                               Graduation
                                            year 1                                    year 2                                      year 3                             1/2

                                SEMESTER
                                           1                            SEMESTER
                                                                                     3        SEMESTER
                                                                                                           4                             SEMESTER
                                                                                                                                                      6         SEMESTER
                                                                                                                                                                           7
                                   Service                                 KITCHEN
                                Rooms Division    INTERNSHIP            Rooms Division
                                                                                              ADMINISTRATION        INTERNSHIP             management            management

                                                  SEMESTER     2                                                   SEMESTER     5

                          *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
“The    main     reason   I   chose   the
culinary       business       management
specialization      was    due   to   the
industry demand to fulfill supply.
As     part of    my   specialization,   I
spent 15 weeks in Jordan for a
culinary experience. I found the
Jordanian culture so welcoming,
and the people very hospitable. I
thoroughly enjoyed the experience
abroad and would advise anyone
to indulge in it, in order to broaden
their future career. I have secured
a supervisor position in the F&B
department at the Conrad Miami
when I graduate, and have found
that both nationwide and worldwide
companies have a desire to recruit
personnel with experience in both
sides of the F&B department.”

                          John Walsh
                                   Irish
       BBA in International Hotel
       Management with Culinary
            Business Management
65

    5

                                                                                                                                                                               |      Undergraduate
                          BBA in International Hotel Management with:

Specialization
                          Culinary Business Management
                          If food is your passion, we recommend this course. You will learn how to organize a restaurant
                          concept, plan menus and develop a discerning palette for food and wine combinations. At the same
                          time, your courses will focus on entrepreneurship for event and food preparation management. You
                          will be challenged to go beyond the knowledge of food products and to consider how psychology,
                          food technology, nutritional science and trends in society will affect what your customers want.

                          You will also complete the following specialization courses in semester 7 *
                          ◥◥     Menu Engineering and Product Knowledge
                          ◥◥     Culinary Business and Events Management
                          ◥◥     The Science and Culture of Gastronomy

                          With this degree track, you will be ready to start your own culinary business, transform an existing restaurant venture or become
                          a manager for hospitality dining establishments. As a restaurant or catering manager, you will work with the chef on recipes and
                          menus, ensuring you’re balancing budgets. You will acquire the expertise you need in order to deal with customers and staff,
                          meet sales goals, order food, equipment and stock, and meet health and safety regulations. As part of this specialization, you
                          will complete a ‘professional development semester’ of 15 weeks at Kendall College in Chicago, USA, or at the Royal Academy
                          of Culinary Arts (RACA) in Amman, Jordan. This semester can be taken in place of the semester-5 internship. An additional fee
                          is charged for this – you will find details in the Tuition and Other Fees document at the back of this brochure.

                          Bachelor Degree PROGRAM FLOW
                 INTAKE

                                                                                                                                                                               Graduation
                                           year 1                                     year 2                                      year 3                             1/2

                               SEMESTER
                                          1                             SEMESTER
                                                                                     3        SEMESTER
                                                                                                           4                             SEMESTER
                                                                                                                                                      6         SEMESTER
                                                                                                                                                                           7
                                  Service                                  KITCHEN
                               Rooms Division     INTERNSHIP            Rooms Division
                                                                                              ADMINISTRATION        INTERNSHIP             management            management

                                                  SEMESTER     2                                                   SEMESTER     5

                          *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
“I   chose to     specialize   in    Events
Management because I am really
interested in this sector and I believe
there are many opportunities in
the hospitality industry. For my
future, I hope to work with an
events organization and to show my
competence and passion for it.

I think Les Roches has been a good
investment for my future. It has a
remarkable name all over the world
and I hope it will give me a wide range
of opportunities everywhere in the
world according to my expectations
and interests.”

                  Giorgia Silvestri
                                    Italian
        BBA in International Hotel
          Management with Event
                         Management
67

   6

                                                                                                                                                                                |     Undergraduate
                          BBA in International Hotel Management with:

Specialization
                          Event Management
                          The events industry is flourishing globally and the management of events has become increasingly
                          popular within the hospitality, tourism, leisure and sports sectors. Understanding the basics of
                          event management will help you to effectively plan and deliver all types of events: from corporate
                          meetings, incentive trips and conferences to exhibitions, festivals and sporting events. You will
                          organize a real event as you work with your classmates to plan, monitor, and stage the Cultural
                          Night at Les Roches, taking into consideration the budget, marketing, finance, public relations,
                          social media, design, logistics and human resources for the event.

                          You will complete the following specialization courses in semester 7 *
                          ◥◥     Corporate Events and Hospitality
                          ◥◥     Event Operations and Project Management
                          ◥◥     Events Marketing and Public Relations

                          You will be eligible to take the Prince2® Foundation Certificate, a widely recognized method for effective project management,
                          and you will be certified for the cVent Certificate, to gain a better understanding of technology used in the hospitality industry.
                          Both of these will further boost your employment prospects. You could become a conventions director, which involves determining
                          objectives and requirements for meetings, conferences and conventions. You will negotiate contracts with service providers such
                          as hotels, convention centers and speakers, and monitor budgets. You will publicize events, ensure all compliance is met, hire and
                          train staff and evaluate your conferences, conventions and trade shows to improve future events.

                          Bachelor Degree PROGRAM FLOW
                 INTAKE

                                                                                                                                                                                Graduation
                                           year 1                                     year 2                                      year 3                              1/2

                               SEMESTER
                                          1                             SEMESTER
                                                                                     3        SEMESTER
                                                                                                           4                             SEMESTER
                                                                                                                                                      6         SEMESTER
                                                                                                                                                                            7
                                  Service                                  KITCHEN
                               Rooms Division     INTERNSHIP            Rooms Division
                                                                                              ADMINISTRATION        INTERNSHIP             management            management

                                                  SEMESTER     2                                                   SEMESTER     5
                          *Students who do not pass all specialization courses will be awarded with a BBA in International Hotel Management without any specialization.
“To   me,   this    is    an   unbeatable
opportunity        to    specialize   in   a
field about which I am passionate.
I have lived in Southeast-Asia for
the past 18 years, in places that
pioneered the world of luxury
spas and service. My exposure to
this world means that my passion
is almost innate.

Through this specialization, I will
acquire the skills and business
acumen that are needed to become
a leader in the world of luxury spa
and health management – a dynamic
and increasingly important field."

                           Bei Shi Chin
                               Malaysian
       BBA in International Hotel
        Management with Spa and
             Wellness Management
69

   7
                 Coming soon in July 2014

                                                                                                                                           |
                                                                                                                                           Undergraduate
                 BBA in International Hotel Management with:

Specialization
                 Spa & Health Management
                 SPA AND HEALTH MANAGEMENT IS ONE OF THE FASTEST GROWING SEGMENTS OF THE INTERNATIONAL
                 HOSPITALITY INDUSTRY, CREATING AN INCREASED DEMAND FOR QUALIFIED AND EXPERIENCED MANAGERS.
                 IN THIS NEWLY DEVELOPED SPECIALIZATION, YOU WILL FOCUS ON THE BUSINESS AND OPERATIONAL ASPECTS
                 OF SPA AND HEALTH MANAGEMENT, WHILE LEARNING ABOUT AESTHETICS, SPA MEDICINE, TREATMENTS,
                 HOTEL-SPA SERVICES, AND HEALTH CARE MANAGEMENT. YOU WILL DEVELOP BUSINESS MODELS, MARKETING
                 PLANS, AND MANAGEMENT SKILLS SPECIFIC TO THIS GROWING SEGMENT.

                 You will be exposed to two leading luxury brands from the spa and health industry, who will share their expertise,
                 trends, and practices, and you will have the opportunity to take part in field visits and receive practical integration
                 into spa and health management facilities.

                 Imagine being the manager or business developer for a luxury spa or health clinic. In depth understanding of your
                 markets, customer needs and loyalty, products, and services are key for success. Other fundamental techniques such
                 as yield management, hygiene and nutrition, purchasing, and inventory management will also be part of your tool kit.

                 You will complete customized courses to obtain this specialization, which are outlined in the spa and health
                 management specialization flyer.
70

       Luxury hotels
      prefer graduates
     with international
         experience*
      * More than half (56%) of respondents from luxury hotels indicated that they would prefer graduates with international
            experience, whilst only one in five (21%) stated that it would have no influence on their decision. (TNS, 2013)
71

                                                Michel Gerhrig
                                                    Vice President
                                            Talent Development
                                                Kempinski Hotels

                              “We are looking for mobility. Mobility is
                              quite difficult because people have to
                              get used to the fact that they will find
                              themselves in different locations that
                              they have to get used to. Mobility is not
                              just being flexible to travel, we have to
                              ask, are you intellectually mobile? Can
                              you handle the fact that you will deal
                              with people who may be completely
                              different in their attitude, the way they
                              work and their management style?
                              If a student has been to different
                              locations during their studies, it brings
                              us talent that is already intellectually
                              mobile and ready for this. They will
                              have experienced different cultures,
                              they will have hopefully understood
© Kem pinksi Hote ls, 201 3

                              what it means to lead by example and to
                              face different cultural challenges.”
72

     abroad
                                                                                                   SPAIN
     OUR INTERNATIONAL STUDY PROGRAMS GIVE YOU THE CHANCE TO EXPERIENCE
                                                                                                  MARBELLA
     HOSPITALITY LEARNING IN DIFFERENT COUNTRIES AND CULTURES. CHOOSE ONE OF OUR                    STUDY ABROAD OPTION

     STUDY ABROAD PROGRAMS AS PART OF THE BACHELOR DEGREE AND YOU WILL BE ABLE TO
     TRANSFER EASILY TO ONE OF OUR AFFILIATED SCHOOLS OR CAMPUSES.
                                                                                     sem. 1    sem. 2   sem. 3   sem. 4   sem. 5   sem. 6   sem. 7

                                                                                    LES ROCHES international
                                BLUCHE - SWITZERLAND
                                                                                    school of hotel management
                                                                                    lesroches.es

            chicago - usa                                      Shanghai - China
                              MARBELLA -                                            Established in 1995, Les Roches Marbella is an
                                SPAIN
                                                                                    official branch campus of Les Roches located in
                                              Amman - Jordan                        one of Europe’s top destinations in the Southern
                                                                                    Mediterranean coastal city of Marbella. The campus
                                                                                    offers a unique multicultural learning experience.
                                                                                    Our state-of-the-art facilities simulate a modern
                                                                                    hotel setting and our world–class Swiss hospitality
                                                                                    management undergraduate and postgraduate
                                                                                    programs provide students with the finest learning
                                                                                    environment to develop their academic and
                                                                                    professional managerial skills.

                                                                                    Unique Advantages
                                                                                    ◥◥   English-taught courses – Spanish language
                                                                                         immersion
                                                                                    ◥◥   Internship placement opportunities within
                                                                                         leading international hotels in Spain and abroad
                                                                                    ◥◥   International luxury tourism destination
                                                                                    ◥◥   Ideal location for discovering Spain and Europe
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