Honda Motor Europe Logistics - HMEL
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Honda Motor Europe Logistics
HMEL
1
The Power of Dreams
The Power of Dreams
The slogan used all over
the world by Honda expresses
the desire to share our
dreams with others.
Dreams of innovative
products, challenges,
knowledge and pleasure.
3
Mr. K. Yamaguchi
President
Honda Motor Europe Logistics NV
Logistics without Borders
“Logistics, more than ever, form a competitive advantage. To improve the satisfaction
of our customers even more and exceed their expectations, we must constantly review
and improve our logistics operations and doing so in a cost-efficient and environmentally
manner. It is one of Honda Motor Europe Logistics’ main reason for existence to achieve this
in the European region. This approach also applies, of course, to all the other departments
of Honda Motor Europe Logistics, such as the European Engine Center, Information
Systems and the supporting services. Honda Motor Europe Logistics is seeking in this way
to contribute to Honda’s ultimate worldwide goal, namely becoming a company that society
want to see in existence.”
Paving the way
Honda was the very first Japanese car manufacturer to set up overseas and is nowadays
the world’s largest producer of engines and motorcycles. Honda is one of the few
autonomous companies in the car industry; an independence in which we excel and that
we have been able to maintain, thanks to our (technical) know-how and our continuous
search for new ways of surpassing ourselves in terms of quality, safety and respect for the
environment.
Within the European Honda network, Honda Motor Europe Logistics is responsible for:
• Logistics for cars, motorcycles, power equipment and accessories
• Purchasing, customer management and logistics for components for all products
• Sales and logistics of industrial engines
• Development and management of ICT systems
Honda is the holder of the following Honda Motor Corporation in figures
certified management systems:
ISO 14001 (environment)
OHSAS (safety and health) Established in 1948
26 million units per year
4 million cars per year
16 million motorcycles per year
6 million PE products per year
134 production facilities in 28 countries
190,338 employees
figures 2013
4 5
Logistics without Borders
Barcelona Malmö
(Spain) (Sweden)
Pniewy Swindon
(Poland) (UK)
European network
The European network of Honda Motor Europe Logistics includes 6 foreign branches that
are centrally coordinated and managed from Ghent. The branches were set up to optimise
the integration of the parts business in Europe, but nowadays include several Honda
logistics operations. Organisationally the branches are identical. Yet each HMEL has its own
specialisation and responsibility, HMEL-UK mainly fulfils a procurement function.
The Honda philosophy is one of glocalization. Honda has, in other words, chosen, from a
global approach, to manufacture close to the sales market and to integrate maximally in the
local culture. The beginning of 2014 marked the creation of HMEL: Honda Europe in Ghent, Verona Vienna
Honda Belgium Factory in Aalst and the 6 foreign branches have been amalgamated to (Italy) (Austria)
become the new Honda Motor Europe Logistics NV.
Malmö (HMEL-SE)
Pniewy
(HMEL-PL)
Swindon (HMEL-UK)
Ghent/Aalst
(HMEL Belgium)
Honda Motor Europe Logistics
in figures
Vienna
Established in 1978 (HMEL-AT)
Company turnover: 600 miljoen €
Warehouse surface: 300,000 m²
Number of staff: 900 Verona (HMEL-IT)
figures 2013 Barcelona (HMEL-ES)
6 7
The Power of Dreams Honda Associates Honda ‘associates’, as we call our employees, define the value of Honda Motor Europe Logistics. It is the efforts they make towards the achievement of our objectives that make Honda what it is. Three basic principles form the foundations of this: • Constantly striving for quality improvement • Stimulating creativity • Always offering the best service Flexibility and enthusiasm are the trump cards of our employees. Through their involvement and open-mindedness for fresh ideas, they make an important contribution to the optimisation of the operations. Moreover Honda Motor Europe Logistics regards training and development as a high priority and we all devote ourselves to ensuring pleasant, safe, environment-friendly and healthy work conditions. This has, for instance, brought us the OHSAS certificate. Total Quality Management Within a rapidly changing world and a turbulent car industry in particular, Honda wants to remain compact and efficient. With TQM, Honda has introduced a company approach that is based on systematic methods and with which excellent results are sought through customer focus, ongoing quality improvement and the participation of everyone. New Honda Circles Our associates are closest to the reality of the workplace and, for this reason, are well placed to solve problems or work out improvements. By applying the The company culture of Honda is principles of TQM within small groups, the New Honda based on a number of core values Circles, everyone can contribute to the improvement that are set out in the New Honda of the working environment and the advancement Circles, the Total Quality Management of the company. For the associates themselves this and the Honda philosophy. It is a leads to better teamwork, smoother communications, culture of creativity, open-mindedness, mutual understanding, creative development and more mutual respect and that is supportive pleasure in the work. of self-development. 8 9
HMEL Computer Services
Information Systems
HME-ISD Belgium Information Systems is part of HMEL and provides IT services to all
European Honda establishments, business partners and dealers.
These services consists mainly of:
• Development of innovative application systems for marketing, sales, stock management,
distribution and after-sales for all Honda products, taking account of the expected delivery
date and within the estimated cost.
• Maintenance of the existing application systems in the most efficient manner.
• Provision of infrastructural and operational IT services for all Honda establishments in
Europe in line with business expectations concerned with availability and speed.
• Provision of a 1st and 2nd line IT helpdesk support to all users of Honda IT services in
Europe.
• Exchange of information - on a global and European scale - between the various Honda
establishments.
For all these services, a Honda IT team of 100 associates is ready, together with external IT
partner companies, to ensure that everything runs smoothly. What seems like a doddle for
the users of these IT services is the result of the professionalism and efforts of a well-oiled
organisation.
• Development and management of
applications
Information Systems
• Provision of European IT services
• Technological support for the
operations
10 11
HMEL Original Parts
Parts Warehouse
Sooner or later our customers need a spare part and for this they approach the Parts
department, which processes some 8 million customer orders annually. Our customers order
parts for all the Honda products, from stock, urgently - if it has to be delivered within three
days - and sometimes even by means of the hotline. The management of 1 million different
spare parts, of which 235,000 are physically held in stock, is a challenge, met every day by the
300 associates:
• In total Parts handles more than 35,000,000 pieces per year
• Approximately 25,000 orders are processed daily
Honda Motor Europe Logistics strives to ensure that each delivery is made rapidly, that the
quality is reliable and that the prices are reasonable. Our goal is to provide an optimal service
for parts for customers and dealers:
• Independent distributors in Europe, Russia, Africa and the Middle East
• Directly to dealers
• Other foreign branches
Moreover Honda Motor Europe Logistics centralises the following activities:
• Purchasing of parts from European suppliers
• Sales and marketing support for the sales of spare parts
• Customer service for Europe, Africa and the Middle East
Parts in figures
Parts warehouse 70,000 m2
235,000 different components
physically in stock
Parts
Control of 1 million different
components
25,000 orders per day
Daily 27 containers/trailers arrive
with goods
53 trucks leave with goods per day
figures 2013
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HMEL Car Logistics
Car Logistics
The first thing you notice when visiting Honda Motor Europe Logistics is the huge car
park. With a surface area of 450,000 m2 and a storage capacity of 17,000 cars, you simply
cannot ignore it. Cars are delivered to Ghent by ship from the factories in Japan, the
United Kingdom and the United States. Truck and train to Ghent bring cars from the United
Kingdom. Cars from the United States are disembarked in Zeebrugge and transported by
truck to Ghent.
In Honda Motor Europe Logistics they undergo an intensive ‘pre-delivery inspection’ (PDI)
and the desired options are also fitted. Nothing is left to chance, so that only cars that
meet the strictest Honda quality standards are allowed to leave the company to realise a
customer’s dream.
Every effort is made to ensure that the cars reach their final destination in less than three
days: Germany, the Benelux, Austria, Switzerland, the Czech Republic, Slovakia or Hungary.
Honda is at present the second largest Japanese car manufacturer and is doing really well
lying sixth in the world rankings. Beside the traditional success factors such as technology,
ergonomics and design, we also want to excel in terms of safety and environment.
In terms of the logistics of cars that in part is reflected in the maximum use of recyclable
protective material for transportation.
Cars in figures
Cars
Surface area of car park: 450,000 m2
Car park capacity: 17,000 cars
Production capacity: 350 cars
per day
figures 2013
14 15
HMEL Motorcycles
First of all Dreams
Motorcycles, the boy’s dream of many. From 50 to 1,800 cc, built in Japan, the US, Italy,
China, India and Thailand: more than 30,000 units find their way to Belgium, the Netherlands,
Germany and Austria. Honda is and remains the undeniable number one when it comes to
motorcycles.
Besides import and storage in the large, almost 14,000 m2 warehouse, a lot of attention is
paid to the management of the logistics process. Strict quality control and the search to
restrict the logistical damage have led among other things to the introduction of ‘returnable
crates’. Thanks to this reusable packaging the motorcycles are now protected and cost less
to transport to their destination. But also the delivery deadline is also gaining in importance.
Therefore environment and safety do not solely influence the manner of designing and
manufacturing, but also leave their mark on the logistics process.
Motorcycles in figures
Motorcycles
9,000 m2 warehousing
140,000 units on an annual basis
Delivery within 48 hours
figures 2013
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HMEL Power Equipment
Green
A lush garden is a dream for many people, but good garden material is an absolute
necessity when it comes to garden maintenance. Honda offers the complete range:
lawnmowers, ride-on mowers, strimmers, tillers, cultivators, generators,… The distribution
of all Power Equipment is centralised in Ghent, where there is 14,500 m2 of warehousing.
No fewer than 220,000 units find a new owner. Honda is thus the standard in this market
segment.
Marine
The much desired Honda ‘outboard engines’ come directly from Japan. Honda supplies the
world’s largest assortment of four-stroke outboard engines, with a power rating from 2 to
250 hp. This fine specimen of pure power occupies a niche in the market but is still good for
almost 2,500 m2 in warehousing. More than 14,000 demanding customers all over Europe
annually decide to buy a Honda outboard engine.
Power Equipment in figures
Power Equipment
Warehousing: 17,000 m2
Power Equipment:
350,000 deliveries per year
Marine: 15,000 deliveries per year
figures 2013
18 19
19HMEL European Engines Center
Industrial Engines
Honda’s industrial engines were first offered to Original Equipment Manufacturers (OEMs)
halfway through the 1990s. Since then there has been a steady increase. For this too, the
decision was made to have a central sales organisation close to the sales market and with
direct communications to Honda Research & Development in Japan.
There are many advantages: a close partnership between Honda and its clients ensured
a better focus on the needs of the market and in addition allowed us a wider perspective
on ‘the market behind the market’, i.e. the needs of the European customer. While the
far-reaching service has guaranteed the functionality and environmental-friendliness of our
products, our associates have constantly paid attention to managing the delivery times,
safety and correctness. Factors that make the difference for our industrial partners and for
Honda.
Honda’s engines are built into
numerous products in sectors such as:
Engines
• Industry & construction
• Agriculture & horticulture
• Generators & welding equipment
• Lawn & garden
• Entertainment sector (karting)
20 21HMEL Bumper Production
Bumper production
Aalst has a flexible production system that can turn out a production capacity of 650
bumpers and 25 accessories per day, and that in a whole range of more than 160
colours. The spraying process is manual as a result of which very highly trained people
are employed to ensure that these components are supplied according to the general
worldwide applicable quality standard and within an agreed time. The unique combination of
production, warehousing and distribution ensures that the customers - wherever they are in
Europe - can be supplied within 24 hours.
The impact of the processes on the environment is reduced to an absolute minimum, thanks
to the use of specific packaging techniques, emission-saving paint sorts and spraying
methods. The Bumper Production Aalst is also EMAS & OHSAS certified.
HMEL Bumper Production (Aalst)
Main activity: Painting bumpers for the
Bumpers
after-sales market
Production: 525 bumpers per day
Available surface: 4,700 m2
figures 2013
22 23HMEL Supporting Services
“We only have one future,
and it will be made of
Personnel
Personnel in Human Resources, Business Administration, Engineering, Purchase, Safety,
dreams, if we have the
courage to challenge
Environment, Catering, Security, Maintenance and many other associates support Honda
Motor Europe Logistics NV.
convention”
- Soichiro Honda
“We hebben maar één toekomst en die is gemaakt van dromen,
als we de moed hebben de conventies te tarten.”
“Es liegt nur eine Zukunft vor uns, und zwar die, die aus unseren
Träumen besteht – sofern wir den Mut haben, mit Konventionen zu brechen.”
“Abbiamo un solo futuro, e questo sarà fatto die nostri sogni,
se avremo il coraggio di sfidare le convenzioni.”
“Solo tenemos un futuro, que vendrá determinado por nuestros sueños,
Honda Motor Europe Logistics si comos capaces de superar los desafios.”
in figures
“Mamy przed soba tylko jedna przyszlosc, ktora zbudujemy z marzen,
Established in 1978
jesli wystarczy nam odwagi, by rzucic wyzwanie utartym konwencjom.”
Company turnover: 600 miljoen €
Warehouse surface: 300.000 m²
Number of staff: 900 “Vi har bara en framtid, och den kommer att skapas av drömmar, om vi vågar
utmana invanda konventioner.”
figures 2013
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27www.hondamotoreuropelogistics.com 28
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