Harnessing neurodiversity to enhance strategic decision making in your firm - Robert Millard
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Harnessing neurodiversity to enhance strategic decision making in your firm Robert Millard Cambridge Strategy Group Limited St John’s Innovation Centre camstrategy.com Cowley Road, Cambridge, CB2 9NA United Kingdom
1 The Good Doctor just a few. Some of these do better jobs than others in properly depicting the I enjoyed watching the ABC TV series conditions, their underlying issues and ‘The Good Doctor’. Starring Freddy the implications for people who live and Highmore as the likeable Dr Shaun work with them. Murphy, an autistic surgical resident at a California hospital, the series has It is probably fair to say that some been massively popular. I thought it to of these have created perceptions of be an interesting, engaging example of neurodiversity that are unhelpful in neurodiversity in a highly professional inspiring firms to better accommodate workplace. neuro-atypical individuals who work in them, and even less helpful in guiding As both a keen scholar and a practitioner firms on how such individuals might be of business strategy, I have a deep interest proactively and thoughtfully engaged in strategic decision-making processes. in harnessing their unique capabilities In particular, I like to explore how firm to create competitive advantage for the leaders and leadership teams make firm. sense of volatile, uncertain, complex and ambiguous (‘VUCA’) situations and reach the best decisions, to deliver Autistic savants are extraordinary the best outcomes for their firms. So, human beings it was very easy for me to imagine the benefits of having somebody on a True savants can demonstrate firm’s leadership team who, although spectacular skills. In a series of lectures perhaps lacking in some social skills, can delivered in 1887, the English physician Dr visualise the most difficult challenges J. Langdon Down described a boy who and opportunities and to conceptualise could recite extensive passages from innovative solutions that are far beyond Gibbons’ six volume work: ‘The History the capabilities of colleagues. Who of the Decline and Fall of the Roman would not want such a person on their Empire’. He also described a different team? boy who could effortlessly multiply any three figures by another three figures I was surprised though to be taken but who, even after seeing Dr Down to task by my daughter Shannon, a almost daily for two and a half years, neuroscientist, who told me that in her was persistently unable to remember Dr opinion the series misrepresents autism Down’s name (Down 1887). and might even harm the cause of neurodiversity. Typically, savant skills occur in five general areas: music, art, calendar Dr Murphy is not only autistic but calculating, mathematics or mechanical/ also a savant who is blessed with visual-spatial skills. Less frequently, they a photographic memory. Savant can include polyglotism (the ability to syndrome is exceedingly rare. A mere speak many languages), unusual sensory handful of true savants (perhaps a few discrimination, athletics or outstanding hundred) are alive on earth today. It does knowledge in specific fields. They can occur more frequently amongst people also be acquired following cerebral with autism, but still only at a rate of damage through stroke, illnesses such one percent or less of that population. as meningitis, or trauma (Treffert 2014). So, the story in ‘The Good Doctor’ is about an especially rare human being Strategic decision-making is with extraordinary savant talents, who is autistic, rather than about a ‘typical’ complex autistic person. Can neuro-atypical team members help improve the quality of decisions The autistic savant is a familiar trope in teams responsible for the complex also for filmmakers, examples being problem-solving in VUCA situations ‘Rain Man’ (1988), ‘Little Man Tate’ such as in addressing strategy business (1991), ‘Mercury Rising’ (1998) and ‘A transformation and innovation? Brilliant Young Mind’ (2015) – to name
2 neurodiversity, given the challenges that The complexity involved in top neuro-atypical people can encounter management team decisions has been at work and generally. These, include long recognised and drivers of success social difficulties, heightened anxiety, and failure in such teams are a perennial problems with self-advocacy, and a research topic. These include cognitive sense of being stigmatized (Gillespie- processes including, for instance, Lynch et al. 2017, cited in Ortiz 2020). cognitive diversity, task conflict and competence-based trust (Olsen et al Diversity alone is not sufficient unless 2007). mechanisms are put in place to make it ‘safe’ and to constructively harness its Intuitively, one would expect that effects. How the team’s activities and diversity in decision-making teams processes are designed are crucial to should improve the quality of their creating that safety. decisions. It generates a wider range of perspectives and alternative solutions The Olsen et al. research into the effects than in more uniform groups. Correlations of cognitive diversity studied ‘task between top management team conflict’ as a key variable, following diversity and performance in strategic previous research (Amason 1996) which change in multicultural contexts have showed such conflict to be “inevitable” also been well established (for instance in strategic decision making. This is Díaz-Fernández et al. 2018). In fact, because diverse executives will typically harnessing multinational, multicultural view environments differently and thus diversity can be surprisingly powerful. voice different perspectives. Olsen et As an example, unrelated teams of al. argue that benefits of diversity tend diverse, multinational professionals not even to emerge unless task conflict were able to beat Netflix’s algorithms is allowed to surface and that this is in predicting user movie ratings based “extremely important” especially in on ratings applied previously to other highly complex decisions being made movies by those users (Page 2019). in environments that are constantly changing. Research findings about the benefits of diversity in teams engaged with Competence-based trust (or, conversely, complex problem-solving and decision for clarity, lack of mistrust based on making have not been uniformly positive, perceptions of diminished competence) though. interact with diversity to modify levels of task conflict. This allows such conflict For instance, research into the impact of to exist without becoming acrimonious gender diversity on board performance or degenerating into interpersonal, in boards of 25 banks in the United Arab ‘relationship conflict.’ Well-intentioned Emirates (Iren and Tee 2017) and those but misguided leadership action aimed of 186 publicly listed companies in The at defusing conflict and maintaining Netherlands and Denmark (Marinova harmony can reduce the benefits of et al. 2016) concluded that it made no diversity and, ultimately, harm the difference. This ambiguity might be a result, at least partially, of lack of holistic consideration “Research findings about of the multiple dimensions of team diversity in existing scholarly literature the benefits of diversity in (Díaz-Fernández et al. 2018). teams engaged with complex Another reason might be critical mass. The boards of the companies studied problem-solving and decision by Marinova et al. had an average of making have not been only 5.4 percent female directors, for instance, and some of them had only uniformly positive ....”. one female director. Critical mass might be especially important in the case of
3 OCCUPATIONAL DIVERSITY MODIFIED BY 1. Cognitive diversity was NOT shown GENDER to lead to relationship conflict EXTERNAL SOCIO-CULTURAL DIVERSITY ENVIRONMENT (E.G. SOCIETAL ATTITUDES, 2. Relationship conflict was NOT ORGANISATIONAL CHARACTERISTICS) shown to mediate the relationship SOCIO-ECONOMIC between cognitive diversity and DIVERSITY INDIVIDUAL LEARNING EXPERIENCES decision outcome RACE / ETHNIC DIVERSITY MODIFIED BY CULTURAL UNDERSTANDING DIVERSITY COMPETENCE- BASED TRUST PHYSICAL DIVERSITY AGE / GENERATIONAL DIVERSITY BETTER COGNITIVE TASK COMMITMENT SOLUTIONS / DIVERSITY CONFLICT NEUROCOGNITIVE STRATEGY DIVERSITY 1 2 STATUS / SENIORITY DIVERSITY ROLE DIVERSITY RELATIONSHIP DECISION CONFLICT QUALITY SEXUAL ORIENTATION DIVERSITY RELIGIOUS Source: Olsen, B.J., Parayitam, S. and Bao, Y. (2007). Strategic Decision Making: The Effects of CogniHve DIVERSITY Diversity, Conflict, and Trust on Decision Outcomes. Journal of Management, Vol. 33 No. 2, pp. 196-222 Figure 1: The impact of cognitive diversity on solution-finding and strategizing, building on the work of Olsen et al. 2007 (the model for which is illustrated in the grey box). quality of team decisions. This logic is For instance, a particular characteristic shown in Figure 1. might be attributable to a combination of being neuro-atypical and of a particular The challenges of diversity gender, socio-economic background, management sexual orientation, ethnicity and culture. Interacting complexly and dynamically At its core, diversity means any dimension with each other, their effects are that can be used to differentiate groups modified also by external factors and and people from one another. Simply each individual’s learning experiences to put, it is what makes each of us different create each unique human being. to each other. The boundaries between categories are furthermore porous. Likewise, the factors that make a Figure 1 shows twelve interconnected particular situation safe for one dimensions of diversity that are relevant demographic might make it safe also to strategizing or, more particularly, for another – or it might not be enough. the factors that lead to good strategy The point is, if the positive effects of such as creativity and innovation, diversity are to be harnessed, then the sense-making (especially of complex needs of all the diversity characteristics situations), empathy, discipline, analysis, present in the participating individuals handling ambiguity and collaboration. need to be considered and addressed in the processes that are put in place to It is often impossible to reliably allocate address the task in hand – for instance, a particular characteristic that an Image credit: individual has to a single form of diversity. Tim Mossholder, Unsplash
5 complex problem-solving, innovation particular ‘disorder’ never gained much and strategizing. traction and was rapidly consigned first to the realms of pseudoscience and The Neurodiversity View then to intellectual oblivion. It remains, though, a dire warning about how much According to a critique published in the harm pseudoscientific approaches can Journal of Applied Philosophy (Nelson do in this field. 2021), the ‘Neurodiversity View’ (NV) makes claims that are both conceptual At its origin in the 1990s, the NV focused and political in nature. Conceptual NV initially on high-functioning autism claims hold that some neurocognitive (HFA). This is, autism where the patient atypicalities currently classified as exhibits no intellectual disability, but disorders should instead be understood might exhibit deficits in communication, simply as forms of diversity. emotion recognition and expression, and social interaction. The fictional Dr Political NV claims hold that Murphy would be an example of HFA. neurodiversity ought to be respected in ways similar to how human differences The scope of the NV has since expanded such as ethnicity, age and gender are. to encompass the broader autism To illustrate, the National Symposium on spectrum and other neurocognitive Neurodiversity at Syracuse University differences including attention deficit defines neurodiversity as: “a concept hyperactivity disorder (ADHD), bipolar where neurological differences are to be disorder, schizophrenia, developmental recognized and respected as any other dyspraxia, dyslexia, epilepsy, human variation.” psychopathy, sociopathy, Tourette’s syndrome, oppositional defiant disorder, A broad and varied range of labels and dyscalculia, and paracusia – among descriptors have emerged through the others. Stigmas, discrimination and NV, including, besides ‘neurodiverse’ exclusion frequently associated with itself, also ‘neurodivergent’, ‘neuro- those who are neuro-atypical have also atypical’, ‘differently abled’, and ‘on the begun to attract attention in disability spectrum.’ Avoiding stereotypes and research. being respectful to sensibilities and preferences can be a real challenge While acknowledging its powerful when applying labels though, especially challenge to the status quo and fully in working with neuro-atypical people defending its political aims of respect, (Ortiz, 2020). inclusion and accommodation, Nelson’s critique concludes that the NV falls NV arguments include that seeking short of convincing that autism is to cure neuro-atypicalities would be not a disorder. Few would argue that on a par with seeking to ‘cure’ people some of the other conditions that now who are gay, or black, or left-handed attract attention are not disorders, too. (Ortega 2009). These arguments point In progressive firms, equally few would to behaviours that were previously, but argue against the NV political claim are no longer, classified as disorders. that so long as they are able to do their For instance, homosexuality was only work, given all support that might be decriminalised in the UK in 1967 and it necessary, neuro-atypical people should continued to be considered a mental be accepted and celebrated in the disorder by the American Psychiatric workplace in the same way as any other Association until 1973. minorities. That, quite simply, is the right thing to do. As an even more bizarre example, consider the disorder ‘drapetomania’. Neurodiversity as a source At roughly the same time that Dr Down of sustained competitive was delivering his lectures on savant advantage? syndrome, drapetomania was considered briefly in slave-owning America to be a But can the harnessing of unique mental disorder that caused enslaved capabilities of neuro-atypical people Africans to flee captivity. Thankfully, this yield deeper benefits for firms that
6 are able to effectively harness those capabilities? People have long • Are competencies that neurodiversity speculated that some disorders might unlocks, and the neuro-atypical impart certain cognitive benefits, such people who hold the capabilities as better insight, inventiveness and involved, rare in the market? creativity (Schuldberg, 2001, White & Shah 2006). Can these even help create • Are rivals able to easily imitate, e.g. the strategic ‘Holy Grail’ of sustainable by simply hiring similar people, can competitive advantage for a firm? they achieve the same ends by other means? One of the most compelling models of competitive advantage, the ‘Resource • Is the firm so organised or can it based View’ (RBV), holds that sustained be (including structures, systems, competitive advantage is derived from processes and culture) to effectively so-called ‘VRIO’ resources that a firm harness the talents of neuro-atypical possesses. That is, resources that are people? Valuable, Rare and Inimitable, and that the firm is 0rganised so as to be able to Dyslexia – the case of David Boies exploit their benefits (Barney 1991). This is illustrated in figure 2. Dyslexia is a good example of a neuro- atypicality that can be very productively From this one might derive the following harnessed. On the one hand, it is a questions, when asessing options for particular torture for those so afflicted integrating neurodiversity (and other who select professions (like law) that forms of diversity that enhance cognitive require a great deal of reading. On the diversity into the firm’s strategic other, the brains of people who are decision-making and other processes) : dyslexic frequently compensate by developing other rare and extremely • Can harnessing neurodiversity useful skills. deliver benefits that are objectively valuable, for instance better problem-solving, strategy, solutions for revenue generation and/or for enhancing efficiency and reducing “Some disorders might impart costs? certain cognitive benefits, such as better insight, IS IT IS IT IS THE FIRM inventiveness and creativity”. IS IT RARE? ORGANISED VALUABLE? INIMITABLE? TO EXPLOIT ? V R I O NO COMPETITIVE DISADVANTAGE YES NO COMPETITIVE PARITY YES YES NO TEMPORARY COMPETITIVE ADVANTAGE YES YES YES NO UNUSED COMPETITIVE ADVANTAGE YES YES YES YES SUSTAINED COMPETITIVE ADVANTAGE Figure 2: The resources upon which a firm relies for sustainable competitive advantage must be valuable, rare, and inimitable, and the firm must be organised in such a way as to be able to take advantage of them (Barney 1991).
7 Best-selling author Malcolm Gladwell’s achievement, employment performance, excellent 2013 book ‘David and Goliath – and social relationships, clinical research Underdogs, misfits and the art of battling indicates positive consequences such giants’ contains a number of case studies as enhanced creativity and ideating. that are relevant to neurodiversity in law Indeed, ADHD might be difficult to firms. One of the most directly relevant diagnose at least partly because people concerns David Boies, chairman of with ADHD share characteristics such as the prominent New York City law firm high energy and creativity, with gifted, Boies, Schiller & Flexner. Boies’s brain non-ADHD individuals (Leroux & Levitt- compensated for his inability to read Perlman, 2000). efficiently by developing extraordinarily amplified listening skills and memory: Relevant to strategizing and innovation, ADHD can have opposite impacts on “But he was devastating in two aspects of creativity: convergent the cross-examination of thinking and divergent thinking (White witnesses, because there was & Shah 2006). Before progressing, no nuance, no subtle evasion, though, it is important to remind that no peculiar and telling choice of no two people are the same, that words that he would miss – and characteristics vary broadly between no stray comment or revealing them, and that coping mechanisms admission from testimony an that people develop also differ widely. hour or a day or a week before A statement commencing, for instance: that he would not have heard, “ADHD people are ….” is very likely to be registered, and remembered.” wrong in its application to a particular (Gladwell 2013, p110). person. Arguably one of the most accomplished Convergent thinking means the ability trial lawyers in the world, Boies might to form associations between disparate have failed dismally as a corporate concepts. Given their challenges in lawyer. I know several very senior focusing for long enough to make all the and accomplished lawyers, who have correct connections to reveal the best distinguished themselves greatly in solution, individuals with ADHD might their careers, who are badly dyslexic. be less successful as a group at this As it happens, dyslexia is frequently form of thinking. Such challenges can be associated with brilliance in other explained by lower levels of ‘executive areas, too. Roughly a third of successful function’ (EF), most commonly entrepreneurs might be dyslexic, Sir described as a combination of response Richard Branson being a very well- inhibition, updating and monitoring of known example. working memory, and mental set shifting (Daucourt et al 2018). ‘Inhibition’ in the context of decision-making, Attention-Deficit/Hyperactivity Disorder (ADHD) EF means the ability to obstruct inappropriate automatic or dominant Attention Deficit Hyperactivity Disorder responses. Leaping, one might say, (ADHD) is another condition that can to premature conclusions. ‘Updating yield unanticipated benefits in the Working Memory’ means screening workplace if it is recognised, welcomed incoming information based on its and properly harnessed. A relatively immediate significance, constantly common childhood developmental eliminating irrelevant information disorder, ADHD is characterized and replacing it with more relevant by inattentiveness, impulsivity, and information. It also represents our hyperactivity. These characteristics cognitive capacity for simultaneous can persist into adulthood, although processing of multiple tasks. ‘Mental symptoms usually diminish and set shifting’ involves back and forth individuals tend to develop coping movement between tasks and higher mechanisms. and lower levels of mental processing. It enables us to adapt dynamically to While significant ADHD can have changing task demands and contexts. negative consequences for academic
8 One might easily imagine how important properly when working with or in a convergent thinking is to detailed and group to solve the complex problems complex business planning, or mapping that strategizing usually involves, it is out implementation of a complex new necessary to separate the creative and process as in digital transformation, or decision-making stages of the process. in assessing the legal implications of a massively complex transaction. During the former stage, the divergent thinkers typically lead, and convergent Divergent thinking, on the other hand, thinkers have to work hard not to kill means the ability to rapidly generate creativity by swinging into critical- multiple ideas or solutions to a problem analytical assessment of each idea as – including perhaps viable (or even it emerges. During the latter, the focus exceptional) solutions that might have is on assessing the ideas that have been ‘screened out’ by individuals emerged and deciding which are worthy whose bias is in favour of convergent of implementation and investment. thinking. Individuals with ADHD typically outperform the general population in Neurodiversity in the broader divergent thinking. context of firm-wide strategizing However, they can also exhibit poor Business strategy is a relatively new verbal fluency, especially when the concept in business science. It dates task involved is complex or pressured, only from the 1960s. Back then, strategy which means that their ideas might not usually took the form of a secret plan. emerge if the process in which they are Henry Minzberg’s book ‘The Rise and participating is not carefully facilitated. Fall of Strategic Planning’, published in 1994, showed why this fails. Even today, The relevance of this is obvious to many strategy failures can be blamed on brainstorms, design-thinking sprints and mistakes that Mintzberg identified. Yet other idea-generating processes now firms continue to make them. common in many firms. In leadership teams too, the one with the highest- Today, we know that a radically different potential idea might remain silent in approach delivers better results. Best the cut-and-thrust of debate typical of practice means strategy developed many high-performance meetings. through processes that are as open, inclusive and transparent as possible. Somewhat surprisingly given These need to draw wide-ranging their supposed challenges with and diverse stakeholder groups into convergent thinking and a tendency identifying and assessing opportunities to be distracted, another ‘superpower’ and challenges, and then into finding frequently observed in adult ADHD’s is the best options to address these. that of hyperfocus. That is, a state of heightened, focused attention which, at After being so deeply involved in an extreme, can even resemble ’hypnotic developing the strategy, people can spells’ (Brown 2006). easily apply it to their own roles in the firm. Implementation is much more A recently-developed ‘Adult Hyperfocus effective. People are well equipped Questionnaire’ assessment tool (Hupfeld to suggest action to fine-tune as this et al. 2018) shows that hyperfocus becomes necessary. Which, in a ‘VUCA’ is indeed more prevalent amongst world, is usually sooner rather than later. individuals with ADHD than amongst ‘neurotypical’ adults. Furthermore, it Not only does this mean that cognitive found that greater severity of ADHD diversity is useful for purposes of symptoms was associated with higher inclusion, employee engagement and ability to hyperfocus. as an aid to implementation generally, but the same arguments apply as One might easily imagine how powerful were advanced earlier for applying the combination would be of individuals neurodiversity thoughtfully as a means to with a bias towards convergent thinking enhance the quality of teams specifically mixed with those with a bias towards tasked with strategy, innovation and divergent thinking. To harness this complex problem-solving.
9 Digital tools that have emerged over With the addition of competence- the past twenty years are becoming based trust, cognitive diversity benefits far more common, and less expensive, complex decision-making processes and more effective. IBM ‘Jams’ is the such as is involved in strategizing, original archetype of such tools, and innovation and complex problem solving. one still in use today. Many of the It enhances understanding, commitment practical arguments that have been and the quality of decisions that are traditionally applied to a firm NOT made. Team members must be able being open, inclusive and transparent to disagree, perhaps robustly, without in its strategizing have lost validity damaging inter-personal relationship and, in most cases, been completely conflicts emerging. discredited. Competence-based trust is crucial for This approach negates three serious this to be achieved. Given its complex shortcomings of previous approaches, preconditions, developing this amongst namely failure to create strategy that team members must be proactively aligns with realities across the firm and addressed before the team will be able externally of which the firm leadership is to function properly. Leaders also need not fully aware, partners and employees to watch for issues that emerge that can failing to engage with and ‘buy into’ the harm that competence-based trust. strategy, and for people to know what they need to do, each in their own roles, Some neuro-atypical attributes and skills to contribute best to achieving the firm’s are highly relevant to tasks involved in strategic objectives. strategizing, especially those that require creativity, hyperfocus and reaching Conclusions novel solutions to VUCA situations. Neurodiversity is however not the only The need for neurodiversity as part of a form of diversity that delivers cognitive firm’s commitment to equality is clear. It diversity. Firm leaders should therefore is simply the right thing to do. Deeper view cognitive diversity holistically rationales also exist, though. Properly when incorporating it into teams and harnessed, it can help create sustainable designing the processes through which competitive advantage for the firm. those teams do their work. Figure 3: Business strategy has evolved a great deal since it was first conceived in the 1960s. Best-practice today involves processes that are as open, inclusive and transparent as possible (after Whittington 2019).
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