Guildford Sport Development Strategy 2015-2020 - Consultation Draft May 2015
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Guildford Sport Development Strategy 2015-2020
Consultation Draft May 2015
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Telephone: 01483 444769
Email: sportsdevelopment@guildford.gov.uk
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Welcome
Welcome to the first draft of our Sport Development Strategy 2015 - 2020. This document sets out our intention to raise the profile
of sport within the borough of Guildford in order to benefit our community over the next five years. We recognise that participation in
sport improves the health of our residents and provides a valuable economic tool for the borough. Guildford already has a positive
reputation for providing high quality places to play sport and access to high standards of sports coaching. Our community’s sporting
habits are consistently higher than the national average and the health of our borough is generally good with most residents
benefiting from higher than average life expectancy.
There are however areas for improvement with over 50% of our community not participating in sport and 22% of our population who
are currently inactive, participating in less than 30 minutes of sport or physical activity a week. Public Health England (PHE) has
launched ‘Everybody Active, Every Day’, a framework for national and local action to address the national physical inactivity
epidemic. Inactivity costs the UK economy 7.4 billion which is why there is a national call to invest in preventable health measures.
The Guildford Sport Development Strategy and the Guildford Health and Wellbeing Strategy will align with this agenda to:
target our inactive population through sport and physical activity
encourage those who are already participating, to increase the regularity of their sporting habit
Our Sport Development Strategy will focus on tackling health inequalities through sport and targeting population groups who are
currently participating less than the general population. We also want to support our sports providers to improve existing facilities
and maximise the opportunity to upskill our coaches and volunteers. We will do this in consultation with our community and key
stakeholders, facilitating key partners to drive strategy outcomes. We are suggesting six key themes within our strategy that mirror
national policy outcomes and target local need.
Process
We are consulting on our first draft with our community and key stakeholders via three methods; a stakeholder consultation
evening, an online survey for residents and focus group workshops with community groups. The results will be collated and our
final strategy launched in early autumn 2015. The final strategy will include a yearly action plan to focus priorities and a summary
update to highlight progress against set targets. Please see section 6 for more information on the consultation process.
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Executive Summary
Our Sport Development Strategy 2015 - 2020 is the overarching plan that sets out how our vision and priorities will focus future
outcomes to shape the strategic direction of sport for our community.
The overall aim of our Sport Development Strategy is to improve the health of the community in which we live and work through
participation in sport. We will align with national policy relating to the physical inactivity epidemic by:
focussing on ensuring sport is available to all, using a targeting approach towards
those who are less active Informal sport refers to
linking with the Guildford Health and Wellbeing Strategy, using informal sport to tackle social, relaxed sessions
our community’s inactivity levels that focus on fitness and
further improving the quality of our clubs, coaches and volunteers to continually raise health benefits.
standards and access to sport provision in the borough
According to Sport England’s national statistics, Guildford is a consistently active borough with 43% of our community meeting the
national measurement for participation in sport (at least 30 minutes per week). This is higher than the Surrey average (42%) and
our neighbouring boroughs of Waverley and Woking (41%). However, 22% of adults are inactive and only 20% of over 55’s and
19% of disabled people in Surrey are participating in regular sport. In addition, females and those from black and ethnic minority
(BME) groups are participating less than men and white residents respectively.
In response to national policy and local need our six proposed themes are:
Participation Inclusive Sport Focus Sports Workforce Places Pathways
Our strategy will be directed by national policy and will engage stakeholders to form partnerships to direct outcomes over the next
five years.
We plan to consult on our first draft by offering all residents the opportunity to have their say through an online survey, holding
inclusive workshops with groups who are less active and engaging key stakeholders. We will collate these results to form the final
draft.
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Contents
Welcome
Process
Executive Summary
Page No.
1 Introduction 4
2 Our borough 5
3 The bigger picture 7
4 Moving forward to 2020 11
5 Our Themes 12
6 Consulting with our community 14
7 Glossary 15
1. Introduction
Our Sport Development Strategy 2015 – 2020 dovetails with our Corporate Plan and sets out how we intend to improve the health
of the community in which we live and work through participation in sport. Over the next five years, we intend to raise the profile of
sport, promoting the health benefits of an active lifestyle and widening access to quality sport provision.
Why do we need a Sport Development Strategy?
to raise the profile of sport within our borough to benefit our community
to use informal sport as a preventative means of tackling inactivity levels
5 to align sport provision with the Guildford Health and Wellbeing Strategy and National Public Health Agenda
to identify opportunities to focus the development of sport as identified by our community and organisations
to pool resources and facilitate partnership working between organisations
to support our clubs, coaches and volunteers
What will our strategy provide?
a five year resource to support the strategic direction of sport
a resource to help our local organisations access funding
an underpinning action plan that specifically drives development outcomes
a local working group to drive the development outcomes and set action plan targets
2. Our borough
Guildford is the second highest populated district in Surrey with 139,700 residents (2012). In terms of economy, our borough is
mostly affluent and benefits from low unemployment. The borough’s affluence can in part be accounted for by the population’s
participation and consumption of sport, (Appendix 3, Sport England’s Local Profile of Guildford: the economic value of sport).
However, there are less advantaged areas including the Wards of Westborough and Stoke which are two of the most
disadvantaged areas in Surrey, (see Appendix 2 for further statistics relating to both Wards).
The Guildford population is set to significantly increase over the next two years, nearly twice the predicted rate for South East
England. The overall increase of 9.4% will largely be within our over-50 population, demonstrating our ageing population, (see
Appendix 1 for predicted population increases in Guildford).
How healthy is our community?
Guildford is mostly a healthy borough where most of our residents enjoy well above average life expectancy. Currently, 65% of
adults (16+) report undertaking the recommended amount of weekly physical activity, compared to the national average of 56%.
This recommendation is based on the Chief Medical Officer’s definition of at least 150 minutes per week in bouts of at least 10
minutes, (Public Health England, October 2014).
6However, 22 % of adults are inactive, currently taking less than 30 minutes of physical activity per week. Furthermore, 55% of our
population are either overweight or clinically obese and the estimated health costs of inactivity in Guildford is £2.2m (Sport England
Active People Survey 7, 2013).
How active is our community in sport?
Sport England is the National Government Agency that works to increase the number of people regularly playing sport in the UK.
Their key measurement for sports participation is those participating in at least 30 minutes per week and those participating in the
more beneficial measure of 3 x 30 minutes per week. Sport England’s definition of sport includes social sport, running, cycling over
40 minutes, competitive sport, gym and individual pursuit training.
According to Sport England research:
43% of adults aged 14+ in our community take part in sport at least once a week compared to the national average of 37%,
that’s 45% of men and 43% of women in Guildford.
The most popular sports for adults in Guildford are:
Swimming Cycling Football Athletics
Statistics sourced from Active People Survey 7, 2013 and Survey 8, 2014. For more information on the health and activity levels
within the borough, see Appendix 3: Sport England’s profile of Guildford or go to Sport England’s local area research tools.
However, some population groups are participating less than the general population:
only 20% of over 55’s and 19% of disabled people in Surrey are participating in regular sport, (Sport England Local Sport
Profile Tool.)
people living in Stoke, Ash Wharf , Westborough, and Ash South/Tongham are less active than those living in other wards,
(Appendix 4: Sport England’s local area estimate of Guildford).
females and those from black and ethnic minority groups are participating less than men and white residents respectively,
(Sport England Local Sport Profile Tool.)
56% of adults who are inactive, want to take part in sport, demonstrating that there is an opportunity to increase
participation, (Appendix 3: Sport England Guildford Profile.)
7How involved is our community?
Guildford benefits from a variety of high quality places to play sport. In addition to local leisure centres, private health clubs, playing
fields, school sports centres and open spaces, there are over two hundred sports clubs in Guildford, of which, 51 are Clubmark
Accredited. Clubmark accreditation is the universally acknowledged cross sport accreditation scheme for community sports clubs
and demonstrates that a club is adhering to safeguarding practices, workforce qualifications and community programme delivery.
According to the Sport England Active People Survey 7 (2013), the number of residents who belong to a sports club in Guildford is
higher than the national average. This is also the case for the number of residents who are satisfied with the sporting provision in
the area. Participation in sports volunteering is in-line with the national average. To see percentages go to Appendix 3, Sport
England’s Profile of Guildford.
3. The Bigger Picture
Our Sport Development Strategy will seek to contribute to national, regional and local sport development plans to ensure our
targets align with wider outcomes. The strategies listed below will help shape our strategy in terms of where, when and how we
encourage our community to participate in sport.
National Direction
‘Getting More People Playing Sport (2013 – 2017)’ is the Department of Culture Media and Sport’s strategy to get more people
playing sport safely from a young age, and help them keep playing sport throughout their life, regardless of their economic or social
background.
‘Creating a Sporting Habit for Life’ is Sport England’s youth and community strategy. This outlines a commitment to invest over
£1 billion of National Lottery and Exchequer funding between 2012 and 2017 in organisations and projects that will help more
people create a sporting habit for life.
‘Everybody Active, Every Day’ is Public Health England’s framework for national and local action to address the national physical
inactivity epidemic which currently costs the country an estimated £7.6 billion a year.
8National Governing Body Whole Sport Plans detail how Sport England investment will be used to increase the number of people
playing sport once a week and to nurture talent. Sport England recognise over a hundred National Governing Bodies and
specifically funds 46 to deliver target orientated plans.
UK Sport strategically invest National Lottery and Exchequer income into Olympic and Paralympic Sport. To ensure that the UK’s
most talented athletes have every chance of realising their full potential, UK Sport has created the World Class Programme.
County Direction
Our borough falls within the Surrey County Sport Partnership, Active Surrey. The team at Active Surrey are responsible for bringing
together national policy and local partners to deliver shared outcomes to get more people active every day.
Surrey’s Physical Activity Strategy 2015 to 2020 focuses on closing the participation gap by reducing the number of residents
who are inactive and increasing the numbers meeting the recommended amount of physical activity, as set by the Chief Medical
Officer. Within the Surrey Physical Activity Strategy, ‘physical activity’ includes; recreational walking and cycling, active travel,
dance, fitness, informal and competitive sport. A first draft of this strategy has been finalised, and actions collated under three main
themes: Start Moving, Move Every Day and Stay Moving. The final strategy will be launched in summer 2015.
The Guildford Sport Development Strategy will link to the Surrey Physical Activity Strategy by targeting those residents who are
less active than our general community as part of our proposed ‘Participation’ and ‘Inclusive Sport’ themes.
Local Direction
Guildford Borough Council Corporate Plan 2013 - 2016 outlines five fundamental themes that support the vision and outcomes
for the development of Council services within the borough. Our Sport Development Strategy will contribute to the ‘Society’ theme,
to promote sporting opportunities so that people today and future generations can live in an ever-improving society.
Guildford Health and Wellbeing Strategy 2015 – 2017, (See appendix 5), outlines the current health profile of the borough and
proposes the areas of focussed development in order to reduce premature deaths and health inequalities in Guildford. The desired
outcomes are to reduce the number of physically inactive adults in Guildford and increase the number of people achieving the
recommended amount of physical activity. Specific targets will be set by the Strategy Board and progress will be measured against
the Public Health Outcomes Framework (PHOF) indicators.
9The Sport Development Strategy will align with the Health and Wellbeing Strategy outcomes so that opportunities for our
community to participate in both sport and physical activity are widened. We will focus on using sport and physical activity to
engage the inactive community and encourage those who are active to increase the regularity of their participation.
.
Guildford Sport and Health Strategies – How do they link?
Sport Development Strategy Health and Wellbeing Strategy
2015 - 2020 2015 - 2017
To engage inactive adults Inactive Population To engage inactive adults
through sport. through physical activity.
To encourage our community to Increasing the number of people achieving
increase the regularity of their the recommended amount of physical
sporting habit through: activity:
Active Recreation and Active Travel
Sport Active Recreational walking
Informal Sport Population (less than 40 mins per week)
Structured competitive activity Recreational cycling
Regular cycling (less than 40 mins per week)
(more than 40 mins per week) Fitness and dance
Sport walking Informal sport
Individual pursuits
How much is enough?
How much is enough? At least 150 minutes of physical activity a
At least 30 minutes of sport per week, Frequently week in bouts of at least 10 minutes.
ideally 3 x 30 minutes per week. Active (As recommended by the Chief Medical
(As measured by Sport England) Population Officer – Public Health England)
10How it all fits together
Department of Culture Department of
Media and Sport Health National
UK Sport Sport England Public Health England
National Governing
Bodies of Sport
Surrey Public
Regional
Active Surrey Physical Activity
Strategy 2015 - 2020 Health
Guildford Corporate
Plan 2013-2016
Guildford Sport Guildford Health and Local
Development Strategy Wellbeing Strategy
2015 - 2020 2015 - 2017 .
114. Moving forward to 2020
We have used the latest national statistics and local knowledge of sport provision in Guildford to propose our vision, priorities and
outcomes for our Sport Development Strategy 2015 – 2020.
Vision
For Guildford to be a healthier town and borough because of quality sports provision, so that people today and future generations
can live in an ever-improving society.
Our priorities
We will work in partnership to:
1. encourage sport participation opportunities for all age groups
2. target those who are participating less than the general population
3. highlight focus sports for development
4. support the development of clubs, coaches and volunteers
5. maximise the usage of local places for sport
6. support talented athletes so that they may reach their full potential
Outcomes
By 2020, by working in partnership, we will have:
enhanced the quality of life for local residents through widened access to quality sport
(Measured by set targets in action plan - e.g. promotion of new informal sport opportunities for women via ‘This Girl Can’
campaign.)
improved the health and wellbeing of local residents by promoting participation in sport, targeting those who are less active
(Measured by actions that will contribute to Key Performance Indicator’s for both Health and Wellbeing strategy and Active
Surrey Physical Activity Strategy- achieving a 2.5% increase in adults being active for 150 min per week and a 2.5%
decrease in adults not being active for at least 30 minutes per week by 2020)
12 improved local sports facilities so that they may continue to maximise usage
(Measured by set targets in action plan – e.g. no. of supported clubs for Sport England Inspired Facilities funding
applications)
worked in partnership to widen the opportunities for coach and volunteer development
(Measured by set targets in action plan - e.g. number of facilitated CPD coaching courses)
improved pathways for talented athletes
(Measured by set targets in action plan - e.g. promote Active Surrey’s Elite scheme for local athletes, support Sport
Guildford to deliver annual Guildford Sports Personality of the Year Awards)
5. Our Themes
Our six proposed supporting themes dovetail with our identified priorities and contribute to improving our society to become a more
active, inclusive and vibrant Guildford. Each theme is supported by a number of proposed priorities, some of which we are
suggesting in our first draft. We recognise that through consultation we will confirm, amend and expand on the following priorities
and create an underpinning action plan to set out how we will deliver against each theme.
Participation – encourage sport participation opportunities for all age groups, whilst focussing on those who are inactive.
Our priorities:
in partnership with Active Surrey and local providers explore new opportunities to deliver targeted schemes aimed at
increasing sports provision
to increase awareness of local sports participation opportunities
to target inactive populations through informal sport, linking with partners and outcomes within the Guildford Health
and Wellbeing Strategy
to enable over 500 young people to participate in free sport as part of Team Guildford’s annual entry into the P&G
Surrey Youth Games
Inclusive Sport – improving the lives of less active groups through sport, particularly those from disadvantaged
backgrounds, females, over 50’s and disabled people.
Our priorities:
13 to promote informal sports activities including walking basketball/football, back-to-sport products and recreational
sport products that target under-represented groups
to improve awareness of female participation in sport through Sport England’s latest ‘This Girl Can’ promotional
campaign
to share best practice on facility/ programme design with local partners to provide better experiences for females and
over 50’s
to work with partners to identify new opportunities for people with additional needs to participate in sport
to focus partnership working in key areas of deprivation to challenge lower levels of sports participation
Focus Sports – to highlight sports for development to widen the sporting offer for residents.
Our priorities:
to target multiple outcomes by identifying opportunities to focus sport development in partnership with National
Governing Bodies and local deliverers
(Specific focus sports for Year 1 will be decided upon completion of our consultation phase.)
Workforce – support the development of sports coaches and volunteers.
Our priorities:
work in partnership with Active Surrey to deliver Continual Professional Development (CPD) Courses locally
work with National Governing Bodies of sport to identify opportunities to host further CPD courses, in line with local
supply and demand
work with Sport Guildford and Active Surrey to share good practice relating to child protection and safeguarding in
sport with coaches/volunteers
Places – maximise the usage of local places for sport and active leisure.
Our priorities:
to manage the core service offered to local sports clubs – (final outcomes and targets to come from the Stakeholder
Consultation Evening.)
to improve programme provision in partnership with our leisure providers
to increase the number of Clubmark accredited clubs working with local schools
to promote the services of Sport Guildford, the borough’s independent Sports Council, to local clubs
to identify local supply and demand for Satellite Club funding in partnership with Active Surrey, to increase community
usage of school sports facilities during out of school hours
14Pathways – improve pathways for talented athletes.
Our priorities:
to work in partnership with Active Surrey to promote the Elite Scheme and GLL Sports Foundation Awards to local
athletes
to support Sport Guildford in delivering the Guildford Sports Personality of the Year Awards
The Sport Development Officer is here to:
work in partnership with local, regional and national organisations to maximise the effect of sport development plans
provide strategic direction and coordinate partners
promote opportunities for sport provision within the borough
provide information and support to sports clubs and local organisations to help them develop and become sustainable
6. Consulting with our community
The first draft of our strategy is broadly based on regional and national policy in addition to statistics provided by Sport England. We
want to build on this to gain further insight into our community’s sporting habits whilst consulting with our key stakeholders to
facilitate partnership working and drive our strategy.
How will this consultation be carried out?
Online Public Consultation
An online survey will be offered to our community to gain insight into:
our communities sporting habits – how, where and when people participate in sport
what would enable those who are active once a week to become active more regularly
what would enable those who are inactive to become active in sport
our communities views on our proposed themes
15Focus group consultation
This will be carried out with less active community groups to engage them in our process and find out what would motivate those
who are inactive to create a regular sporting habit.
Stakeholder consultation
A consultation workshop will be carried out with our community sports clubs, leisure centres and schools to engage our workforce
in our process and find out what their needs are over the next five years and how we can improve partnership working.
We will use these results to:
identify the gaps in provision and where there are areas of greatest need
focus resources to maximise the impact of our five year strategy
collaborate with partners to establish an annual action plan
produce our final draft and action plan.
7. Glossary
Physical Activity
Physical exercise that raises the heart rate, includes; recreational walking and cycling, active travel, fitness, dance and informal
sport.
Sport
Activity involving physical exertion and skill, includes; regular cycling and walking (over 40 minutes), informal social sport,
competitive sport and individual pursuits.
Informal Sport
For the purposes of this strategy, informal sport refers to social, relaxed sessions that focus on fitness/health benefits rather than
pure competition.
Inactive population
Those who are participating in less than 30 minutes of sport and physical activity per week.
16Underrepresented groups
Those who participate in sport less than the general population. This includes; females, disabled people, those from deprived areas
and black and ethnic minority groups.
Sport England Active People Survey
An annual telephone survey carried out by Sport England, targeting 500 residents in Guildford. This is to gather statistics in relation
to our community’s participation in sport and physical activity.
National Governing Bodies of Sport (NGB’s)
Independent, self-appointed organisations that govern their sports through the common consent of their sport. See the full list of
NGB’s recognised by Sport England.
Sport Guildford
The borough’s independent Sports Council. Sport Guildford provide an advisory service to sports clubs and deliver the annual
Guildford Sports Personality of the Year Awards.
Active Surrey
The strategic representative, advocacy body and lead development agency for sport and physical activity in Surrey.
Contacts
Sport Development Officer
sportsdevelopment@guildford.gov.uk
01483 444766
Guildford Health and Wellbeing Board
healthandcommunitycare@guildford.gov.uk
01483 444218
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