GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
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GROW YOUR BUSINESS WITH US!
1
Table of
Contents
▪ Where We’re Located Pg. 3
▪ Our Stations Pgs. 4-22
▪ Our Jocks Pg. 23
▪ Why We’re Awesome Pgs. 24-28
▪ The Power of Radio Pgs. 29-32
▪ Our Digital Products Pgs. 33-35
▪ Our Sales Team Pgs. 36-37
2
Jonesboro Radio Group
314 Union St.
Jonesboro, AR 72401
(870) 933-8800
President and General Manager:
Trey Stafford
General Sales Manager and Station
Manager:
Christie Matthews
3
COVERAGE
MAP
50,000 Watts
100.5 The Eagle
25,000 Watts
104.9 The Fox and Mix
106.3
Metro Stations
Hot 107.5, EZ 92.7,
and 98.5 The Outlaw
4
Call letters: KDXY-FM/HD
Branding: 104.9 The Fox
Dial Position: 104.9 FM and 104.9 HD-1
Tagline: This is FOX Country!
Format: Country
Website: www.thefox1049.com
Primary Focus: Adults 25-54
Core Artists: Carrie Underwood, Chris
Stapleton, Luke Bryan, Jason Aldean, Thomas
Rhett
5
Stafford and Frigo in the Morning with Trey Stafford
and Jim Frigo
5 a.m. to 10 a.m.
Fox at Work with Christie Matthews
10 a.m. to 2 p.m.
Afternoon Drive with Rob West
2 p.m. to 7 p.m.
Fox Country Nights with Brady Dowler
7 p.m. to Midnight
CMT After Midnight with Cody Allen and Crew
Midnight to 5 a.m.
Country Countdown with Lon Helton
Sundays, 7 a.m. to 10 a.m.
6
Demos for Age Gender
104.9 The
25%
23%
20%
Fox 15%
63%
38%
10%
Sources: 6%
Google Analytics; KDXY-FM –
The Fox 104.9; Audience Male Female
18-24 25-34 35-44 45-54 55-64 65+
Demographics Overview &
Audience Interests; Apr 1, 2018 -
Mar 31,2019
Interests: In-Market For:
Facebook
Followers/Age/Demographics – Pets, Cooking, Television, Fast Food, Hotels & Accommodations, Home Décor,
Facebook Audience Insights; Family-Focused Lifestyles & Hobbies, Employment, Used Vehicles, Residential
104.9The Fox; March 3, 2020 Bargains Hunting, Value Shopping, Properties for Sale, Women’s Apparel, Pre-
Mobile Enthusiasts, Entertainment News, Owned Homes for Sale, home & Garden
Text Club Members – Marketron Social Media. Services, Home Furnishings, Home
Messaging Insights; KDXY-FM; Improvement.
March 3, 2020
Email Database – By the Numbers
Aptivada/Campaigner; 104.9 The
Fox; March 4, 2020 Facebook Text Club Email Monthly Monthly Monthly
Followers Members Database Web Users Pageviews Sessions
Monthly Avg. Web
Users/Pageviews/Sessions –
46,141 8,436 16,759 9,416 16,439 12,989
Google Analytics;
www.1049TheFox.com; Audience
Overview; March 4, 2019 –
March 4, 2020
Note: Data on graphics are
rounded. 7
Job Titles
Demos for
Administrative Services 28%
Sales 25%
104.9 The Production 20%
Fox Healthcare and Medical Services 20%
Education and Libraries 15%
Transporation and Moving 10%
Community and Social Services 10%
Construction and Extraction 8%
Protective Services 5%
Legal Services 3%
Source: Facebook Business Relationship Status Education Level
Manager; People Connected 63%
to 104.9 The Fox; A18+; Mar 61%
4, 2020
20% 34%
13%
4%
Note: Likely details on people
based on self-reported data 5%
on Facebook
High School College Grad School
Secondary Note:
Measurements only available
for 104.9 The Fox
8
Call letters: KEGI-FM
Branding: 100.5 The Eagle Rocks
Dial Position: 100.5 FM
Format: Rock
Website: eagle1005.com
Primary Focus: Men 25-54
Core Artists: AC/DC, Led Zeppelin, Bob Seger,
Fleetwood Mac, Pink Floyd
9
The Bob and Tom Show
5 a.m. to 9 a.m.
Middays with Mitch Mahan
9 a.m. to 2 p.m.
Afternoon Drive with Phil Jamison
2 p.m. to 7 p.m.
Time Warp
Sundays, 6 a.m. to 10 a.m. and 6p.m. to 10
p.m.
10Demos for Age Gender
100.5 The 22%
24% 24%
Eagle
18%
46%
54%
Sources:
6% 7%
Google Analytics; KEGI-FM –
Eagle 100.5; Audience
Demographics Overview & 18-24 25-34 35-44 45-54 55-64 65+ Male Female
Audience Interests; Apr 1,
2018 - Mar 31,2019
Interests: In-Market For:
Facebook Followers –
Facebook Audience Insights; Used Vehicles, Employment, Home Décor,
100.5 The Eagle; March 3, Pets, Fast Food, Quick Cooking,
Television, DIY Projects, Mobile Web Design & Development, Hotels &
2020
Devices, Value Shopping, Family- Accommodations, Home & Garden
Focused Lifestyles & Hobbies, Sports, Services, Residential Properties for Sale,
Text Club Members –
Outdoors Home Improvement, Dating Services
Marketron Messaging Insights;
KEGI-FM; March 3, 2020
Email Database –
Aptivada/Campaigner; 100.5 By the Numbers
The Eagle; March 4, 2020
Facebook Text Club Email Monthly Monthly Monthly
Followers Members Database Web Users Pageviews Sessions
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics; 5,655 2,588 12,110 1,972 7,373 3,090
www.Eagle1005.com;
Audience Overview; March 4,
2019 – March 4, 2020
Note: Data on graphics are
rounded.
11Call letters: KJBX-FM/HD
Branding: Mix 106.3
Dial Position: 106.3 FM and 106.3 HD-1
Tagline: The Adult Hit Music Station
Format: Hot Adult Contemporary (Hot AC)
Website: themix1063.com
Primary Focus: Women 25-54
Core Artists: Maroon 5, Kelly Clarkson, Ariana
Grande, Panic! At The Disco, Pink
12Mix in the Morning with Brett Hall
5 a.m. to 10 a.m.
Mix at Work with Phil Jamison
10 a.m. to 3 p.m.
Mix in the Afternoon with Sarah
3 p.m. to 8 p.m.
Region 8 News at 6 p.m.
6 p.m. to 6:30 p.m.
KAIT
Dr. Laura Berman
8 p.m. to Midnight
13Demos for Age Gender
Mix 106.3 28%
22%
20%
Sources: 32%
14%
11% 68%
Google Analytics; KJBX-FM –
Mix 106.3; Audience 5%
Demographics Overview &
Audience Interests; Apr 1,
2018 - Mar 31,2019 18-24 25-34 35-44 45-54 55-64 65+ Male Female
Facebook Followers –
Facebook Audience Insights;
Mix 106.3; March 3, 2020 Interests: In-Market For:
Text Club Members – Pets, Fast Food, Television, Quick Home Décor, Employment, Hotels &
Marketron Messaging Cooking, Family-Focused Lifestyles & Accommodations, Used Vehicles,
Insights; KJBX-FM; March 3, Hobbies, Social Media, Bargain Hunting, Residential Properties for Sale, Women’s
2020 Mobile Devices, Value Shopping, Apparel, Home & Garden Services,
Entertainment News Home Improvement, Home Furnishings,
Email Database – Dating Services
Aptivada/Campaigner; Mix
106.3; March 4, 2020
By the Numbers
Monthly Avg. Web Facebook Text Club Email Monthly Monthly Monthly
Users/Pageviews/Sessions – Followers Members Database Web Users Pageviews Sessions
Google Analytics;
www.Mix1063.com; Audience 7,159 2,142 11,386 1,968 3,748 2,851
Overview; March 4, 2019 –
March 4, 2020
Note: Data on graphics are
rounded. 14Call letters: KDXY-HD2/FM, K298AV
Branding: Hot 107.5
Dial Position: 104.9 HD2 / 107.5 FM
Tagline: Hot 107.5 – The PARTY Station!
Format: Contemporary Hits Radio (CHR)
Website: hot1075.com
Primary Focus: Teens 12-17 and Adults 18-
34, especially ASU Students
Core Artists: Post Malone, Cardi B, Drake,
Chris Brown, Bad Bunny, Lil Baby
15Midday and Afternoon JD Stafford
Noon to 6 p.m.
Nights with DJ Ice Tre
6 p.m. to Midnight
Overnights
Midnight to 6 a.m.
16Demos for Age Gender
Hot 107.5 33%
21%
18%
Sources: 47% 53%
14%
Google Analytics; KDXY-HD2 9%
– Hot 107.5; Audience 5%
Demographics Overview &
Audience Interests; Apr 1,
18-24 25-34 35-44 45-54 55-64 65+ Male Female
2018 - Mar 31,2019
Facebook Followers –
Facebook Audience Insights; Interests: In-Market For:
Hot 107.5; March 3, 2020
Fast Food, Movies, Pets, Music, Employment, Used Vehicles, Hotels &
Text Club Members – Television, Value Shopping, Sports, Accommodations, Home Décor, Concert &
Marketron Messaging Mobile Devices, Quick Cooking, Music Festival Tickets, Residential
Insights; KDXY-HD2; March Entertainment News Properties for Sale, Mobile Devices, Career
3, 2020 Consulting Services, Post-Secondary
Education
Email Database –
Aptivada/Campaigner; Hot
107.5; March 4, 2020 By the Numbers
Facebook Text Club Email Monthly Monthly Monthly
Monthly Avg. Web Followers Members Database Web Users Pageviews Sessions
Users/Pageviews/Sessions –
Google Analytics;
www.Hot1075.com; Audience 2,321 575 6,763 404 1,139 445
Overview; March 4, 2019 –
March 4, 2020
Note: Data on graphics are
rounded. 17Call letters: KDXY-HD3/FM, K224DW
Branding: EZ 92.7
Dial Position: 104.9 HD3 / 92.7 FM
Format: Soft AC
Website: EZ927.com
Primary Focus: Women 35-64
Core Artists: Elton John, Billy Joel, Madonna,
Whitney Houston, Hall & Oates, Michael
Jackson, Phil Collins, Air Supply, Fleetwood
Mac, Bee Gees, Chicago, and Lionel Richie
18Mornings - 6 a.m. to 10 a.m.
Middays - 10 a.m. to 3 p.m.
Afternoon Drive - 3 p.m. to 7 p.m.
Nights - 7 p.m. to Midnight
Overnight - Midnight to 6 a.m.
19Demos for
EZ 92.7
By the Numbers
Sources:
Facebook Text Club Email Monthly Monthly Monthly
Facebook Followers – Followers Members Database Web Users Pageviews Sessions
Facebook Audience Insights;
EZ 92.7; March 3, 2020 1,545 N/A 391 580 1,726 790
Text Club Members –
Marketron Messaging
Insights; KDXY-HD3; March
3, 2020
Email Database –
Aptivada/Campaigner; EZ
92.7; March 4, 2020
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics;
www.EZ927.com; Audience
Overview; March 4, 2019 –
March 4, 2020
Note: Data on graphics are
rounded. 20Call letters: KJBX-HD2/FM, K253BQ
Branding: 98.5 The Outlaw
Dial Position: 106.3 HD2 / 98.5 FM
Tagline: Legends and Young Guns
Format: Classic Country
Website: 985theoutlaw.com
Primary Focus: Mature adults leading an
active lifestyle.
Core Artists: Johnny Cash, Waylon Jennings,
Merle Haggard, Alabama, Hank Williams Jr.
21Mornings - 6 a.m. to 10 a.m.
Middays - 10 a.m. to 3 p.m.
Afternoon Drive - 3 p.m. to 7 p.m.
Nights - 7 p.m. to Midnight
Overnight - Midnight to 6 a.m.
22Demos for
Age Gender
98.5 The 26% 26%
Outlaw 23%
44%
Sources: 13% 12% 57%
Google Analytics; KEGI-FM –
Eagle 100.5; Audience
Demographics Overview &
Audience Interests; Apr 1, Male Female
18-24 25-34 35-44 45-54 55-64
2018 - Mar 31,2019
Facebook Followers –
Facebook Audience Insights;
Interests: In-Market For:
98.5 The Outlaw; March 3,
2020 Fast Food, Entertainment News, Quick Used Vehicles, Employment, Hotels &
Cooking, Pets, Television, Sports, Accommodations, Concert & Music
Text Club Members – Mobile Devices, Business, Value Festival Tickets, Home Décor, Advertising
Marketron Messaging Shopping, Music & Marketing Services, Residential
Insights; KJBX-HD2; March 3, Properties for Sale, Business &
2020 Productivity Software, Investment
Services.
Email Database –
Aptivada/Campaigner; 98.25
The Outlaw; March 4, 2020
By the Numbers
Facebook Text Club Email Monthly Monthly Monthly
Monthly Avg. Web Followers Members Database Web Users Pageviews Sessions
Users/Pageviews/Sessions –
Google Analytics; 1,228 N/A 5,884 204 272 220
www.985TheOutlaw.com;
Audience Overview; March 4,
2019 – March 4, 2020
Note: Data on graphics are
rounded. 23TREY STAFFORD PHIL JAMISON
On-Air Personality / Production
JD STAFFORD
President / General Manager On-Air Personality
Asst.
Mornings on 104.9 The Fox Afternoons on Hot 107.5
Middays on Mix 106.3|
With 46 years of radio Afternoons on 100.5 The Eagle This Jonesboro native took
experience under his belt, Phil has been on the air for over the Hot 107.5 air
Trey has been bringing 35 years since his first part- waves in late 2019. JD not
smiles to the surrounding time job in high school. The only acts as a DJ for our
area each morning with classic rock lover is company, plays in The
co-host Jim Frigo on The cherished here for his Band Trippp with his
Fox.
Our Beloved Jocks
creativity and quick-wit. triplet brothers.
CHRISTIE MATTHEWS RYAN “DJ ICE TRE”
Station Manager / General BEAVERS BRETT HALL
Sales Manager On-Air Personality On-Air Personality
Middays on 104.9 The Fox Evenings on Hot 107.5 Afternoons on Mix 106.3
Christie has been Ryan has been with us for 8 Brett is a veteran DJ at
entertaining Arkansans for years on Hot 107.5. In his Jonesboro Radio Group.
the past 28 years and is spare time, he DJs events and Currently on Mix, Brett
heavily involved in is involved with City Youth also owns a local business
charities serving women Ministries and Red Cross. and is a realtor.
and children.
ROB WEST
On-Air Personality / Operations
MITCH MAHAN BRADY DOWLER
On-Air Personality On-Air Personality
Manager
Middays on 100.5 The Eagle Overnights on Hot 107.5|
Afternoons on 104.9 The Fox
Rob came to us with 21 Mitch is a programmer with Play-by-Play Commentator on
many years of experience in ESPN Jonesboro 92.7
years of experience in
the Jonesboro market. He is Somewhat of a smart-
broadcast. He has quickly
the newest member of our aleck, Brady is an avid fan
taken on a leadership role
on-air staff and we are of sports and movies.
and currently manages
branding for Fox, Mix and happy to welcome him to the
Outlaw. family.
SARAH
JIM FRIGO
On-Air Personality
On-Air Personality
Afternoons on Mix 106.3
Mornings on 104.9 The Fox
Not only does this snarky,
Jim began his career 40
smart woman hit the air
years ago in Los Angeles
waves every afternoon, she
and is now co-hosting Fox
also serves as our Director of
in the Morning with 20-
First Impressions and
year teammate Trey
teaches Zumba classes in her
Stafford.
spare time.
24We’re kind of
a big deal
Jonesboro Radio Group delivers the best campaigns and reach in
the area from traditional radio to large-scale events and digital
advertising.
Facebook likes for the two top
Country stations in the market
46,000
30,000
Us Competitor
Source: Facebook Business
Manager; 4/1/2019
25We go big on contests
In 2019, we gave away TONS of prizes, including the
following:
• Stacks of tickets to see over 50 different acts
• A bunch of really cool massaging rockers
• Tens of thousands of dollars in free furniture
and mattresses
• $20k in outdoor furniture
• Smokin’ Hot Grills
• Signature Shotguns
• Hunting Packages
• Premium Spa Packages
• Christmas Decorations
• Over $7,500 in Christmas gifts
• A 2019 Ford Ranger, valued at over $42k with
sales tax paid
…and that’s only scratching the surface!
26We like BIG events
The past year, we either hosted or helped promote the following
events:
• The Donnie Baker Valentimes Comedy Show,
featuring The Pork Pistols and Josh Arnold
• Live Entertainment at the NEA District Fair
• The Fox Youth Talent Contest
• Freedom Fest – The fireworks show to outshine all
others
• World’s Largest Yard Sale
• Downtown Jonesboro BBQ & Music Festival
• 2019 Ford Ranger Giveaway
• Fox Country Christmas
• Christmas at the Park
27We have a big heart
• $402,376.46 raised for Make-A-Wish
Midsouth during the Have-A-Heart
Wish-A-Thon in Feb. 2020.
• 40,978 school supply items and over
$5,500 raised for United Way’s Stuff
the Bus event, hosted by Jonesboro
Radio Group, KAIT, the United Way, and
Crowley’s Ridge Development Council
• Approximately 202,301 meals were
collected during the Fill the Food Bank
Food Drive.
28Stafford and
Frigo
30+ year market
veterans, 21 years
as the top morning
show in the market
We have the
market’s Mitch Mahan
10+ year
most market
Phil Jamison
recognizable 20+ year
veteran
market veteran
personalities
Brett Hall
10+ year
Christie market veteran
Matthews
25+ year
market veteran
29Radio reaches more Americans each week
Radio than any other platform
reaches
WEEKLY US REACH
more than (PERCENT OF POPULATION, A18+)
any other
platform AM/FM Radio 92%
TV 87%
Smartphones 81%
PC 54%
TV-Connected Devices 52%
Tablets 46%
Source: Total Audience Report Q4
2018
TV= Live +DVR/Timeshifted TV
TV Connected Devices = DVD,
Game Console, Multimedia Device,
VCR
30Radio AUDIO SOURCES CURRENTLY EVER
continues to USED IN CAR
dominate in Base: US Age 18+ AND HAS DRIVEN /RIDDEN IN CAR IN LAST MONTH; 89%
81
the car
% USING AUDIO SOURCE IN CAR
45 43
28 26
22
AM / FM Radio Owned Digital CD Player Online Radio Podcasts SiriusXM
Music
Source: Edison Research,
“The Infinite Dial 2019”
31Share of
Audio Time 52%
Spent
Radio is Radio is
9X 18X
bigger than bigger than
Pandora Spotify
6%
3%
AM/FM Radio Pandora Spotify
Source: State of the Media,
Audio Today, June 2017
32“
92 million people in the US ages
25-54 connect with local Radio on a
daily basis — more than twice the
number who visit Facebook or use
Google Search.
Sources: comScore/Edison Research/gfK MRI/Jacobs Media/Sequent
Partners/Triton Digital/USA Touchpoints/USC Annenberg School/PSA
Study
33Sponsor a BUILD YOUR E-MAIL
DATABASE
Digital Our contests can include pre-checked, e-
Giveaway mail opt-in in buttons so participants can
let you know they want more details
about your business.
GATHER AUDIENCE
DATA
We will share metrics from each contest
you sponsor. You also have the ability to
ask market-related questions while
participants are registering.
GET EYES ON YOUR
BRAND
We combine social media campaigns,
digital advertising, and traditional radio
marketing to give your branding high
visibility and interaction with your future
clients.
34Use Our Text
and Email Jonesboro Radio Group offers multiple options for using our texting and e-mail
Services databases. Through text, we can create your own texting club, send a blast to our
database, or set up a code word contest. With emails, we can send out a blast to
our database, manage your club, or even send out targeted emails to people in
specific categories to help you reach your exact audience.
Text Club Numbers Active Emails
104.9 The Fox 8,462 19,263
100.5 The Eagle 2,601 13,419
Mix 106.3 2,149 12,460
Hot 107.5 579 7,356
EZ 92.7 N/A 399
98.5 The Outlaw N/A 6,287
Source: Campaigner Contacts
Lists; 2/25/2020
35We offer top-of-line digital services
Use Our through Vici and Marketron Pitch to
Digital help your company reach its audience in
Services a variety of ways. Each campaign is
• Retargeting
catered specifically to your business’s
needs. • Keyword Targeting
• Artificial Intelligence
• Behavioral Targeting
• Native Advertising
• Mobile Conquesting
• Geo-Fencing
• Social Media Advertising
• Video & OTT Targeting
• Household IP Targeting
• Geo-Framing
• SEO & Reputation Management
• Live Chat Tools 36“
“Jonesboro Radio Group has done wonderful
things for our business… They’ve helped us
establish our name as THE furniture dealer in
Northeast Arkansas.”
– Rodney McLaughlin, Home Place Furniture
37Amy Geswein Tim Smith Josh Wilcoxson Mike Dickerson
Digital Goddess Senior Account Executive Account Executive Account Executive
ageswein@jradiogroup.com tsmith@jradiogroup.com jwilcoxson@jradiogroup.com mdickerson@jradiogroup.com
O: (870) 933-8800 x144 O: (870) 933-8800 x123 O: (870) 933-8800 x111 O: (870) 933-8800 x136
C: (870) 565-3733 C: (870) 476-0233 C: (573) 717-6052 C: (870) 476-1907
F: (870) 932-2445 F: (870) 932-2445 F: (870) 932-2445 F: (870) 932-2445
Christie Matthews,
CRSM
General Sales Manager
Station Manager
christie@jradiogroup.com
Our
O: (870) 933-8800 x124
C: (870) 761-5399 Awesome
, Award-
F: (870) 932-2445 Elizabeth “Liz” Davis JC Wilson Josh Braswell
Account Executive Account Executive Account Executive
edavis@jradiogroup.com jcwilson@jradiogroup.com jbraswell@jradiogroup.com
O: (870) 933-8800 x139
C: (870) 816-5212
F: (870) 932-2445
O: (870) 933-8800 x119
C: (870) 938-1500
F: (870) 932-2445
O: (870) 933-8800 x125
C: (870) 316-8702
F: (870) 932-2445
Winning
Sales
Team
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