Gold Coast Global Tourism Hub - Community and stakeholder consultation - Gold Coast Tourism Advisory Panel August 2019 - Queensland Department of ...
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Gold Coast Global Tourism Hub Community and stakeholder consultation Gold Coast Tourism Advisory Panel August 2019
Contents
COMMUNITY AND STAKEHOLDER CONSULTATION 1 EXECUTIVE SUMMARY................................. 2 COMMUNITY FEEDBACK .............................32 Tourism on the Gold Coast............................2 Existing tourism offering and The Global Tourism Hub proposition....... 4 state of the Gold Coast economy............ 33 Community consultation Limited understanding of a GTH and feedback........................................................5 |and its offering ................................................ 35 Summary.................................................................8 Balancing the competing objectives of international and local markets...........36 Opposition to the use of public land...... 37 GOLD COAST TOURISM ADVISORY PANEL........10 Potential sites raised – support and The role of the Tourism opposition............................................................38 Advisory Panel ..................................................10 Saturation of the gambling market.......... 41 Membership.......................................................... 11 Impact on community clubs .....................43 Approach............................................................... 11 Southport’s effectiveness as a CBD.......45 Capacity of the existing transport HISTORY OF CASINO LICENCES infrastructure ....................................................46 TO GROW TOURISM ..................................12 Previous development attempts cause investment uncertainty...................47 GLOBAL TOURISM HUB OVERVIEW................14 Objectives of a GTH........................................ 14 MITIGATIONS.......................................... 48 Predicted benefits of a GTH........................ 15 A clear articulation of what a GTH Criteria for new regional is and why it is needed..................................48 GTH proposals.................................................... 15 Clarification on site/private site ..............49 Preserving green space................................50 GOLD COAST MARKET OVERVIEW..................16 Limiting the gambling market ..................50 Strategic context for tourism Protecting community clubs ...................... 51 development....................................................... 16 Easing traffic congestion with new Visitation trends................................................ 19 or existing infrastructure.............................. 53 Accommodation performance and offering........................................................24 SUMMARY..............................................55 Convention facilities....................................... 28 The Commonwealth Games effect.........30 APPENDICES.......................................... 56 Summary............................................................... 31 Appendix 1: Overview of consultation activities....................................56 Appendix 2: Description of a GTH........... 58 ENDNOTES............................................. 60
2 GOLD COAST GLOBAL TOURISM HUB Executive summary On 5 March 2019, the Queensland Government approved the commencement of a market process to deliver a Global Tourism Hub (GTH) on the Gold Coast. The Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games, Kate Jones, formed the Tourism Advisory Panel (the Panel) to support and assist the State in ensuring a balanced approach to fostering economic opportunity, tourism growth and better understanding community expectations.1 TOURISM ON THE GOLD COAST Rival destinations are gaining international visitor market share Tourism is a significant driver of economic at the Gold Coast’s expense and social outcomes for the Gold Coast, delivering 41,000 direct and indirect International holiday visitation to the jobs and supporting more than 3,000 Gold Coast has not kept up with the tourism businesses.2 However, there is growth experienced in key competing clear evidence the Gold Coast is not Australian destinations such as Sydney, keeping up with its competitors, or Melbourne and Hobart over the past meeting its potential as an international five years. In fact, between March 2015 tourism destination. and March 2019 international holiday visitation to the Gold Coast achieved a compound annual growth rate of only 5.8 per cent compared to the national average of 8.7 per cent.3 INTERNATIONAL HOLIDAY VISITATION (YEAR ENDING MARCH 2015 TO MARCH 2019) 2500 Sydney 2000 CAGR = 7.8% Melbourne Visitors (000s) 1500 CAGR = 10.7% 1000 Gold Coast CAGR = 5.8% 500 Hobart and the South CAGR = 14.3% 0 YE Mar 2015 YE Mar 2016 YE Mar 2017 YE Mar 2018 YE Mar 2019 SOURCE: Tourism Research Australia, National and International Visitor Surveys, March 2015 – March 2019 International Holiday Visitation Year Ending December 2014 to 2018
COMMUNITY AND STAKEHOLDER CONSULTATION 3 For the year ending March 2019, the The Gold Coast has great natural average length of stay for international attractions, but on their own they holiday visitors to the Gold Coast won’t drive international tourism was 5.6 days, a slight decrease from 5.9 days in the year to March 2015.4 In a 2013 survey conducted by Tourism Despite the positive effect of the Research Australia, only five per cent Commonwealth Games, this is lower than of visitors indicated that the main the average length of stay in Sydney, reason they visited the Gold Coast Melbourne and Hobart (10.4, 9.2 and 5.7 was for the “variety of things to do”.13 days, respectively).5 Through consultation, some stakeholders suggested the Gold Coast’s main tourism drawcards were the ‘green and gold’: The Gold Coast’s tourism industry the hinterland and beaches. While is built mainly on domestic, not these natural offerings will continue to international visitors play a key role in attracting tourists, on their own they are not likely to While domestic tourism for the Gold drive significant increases in tourism, Coast is up 16.8 per cent in the year particularly international tourism. to March 2019,6 international tourism declined by 2.1 per cent.7 This represents A significant growing international a decrease of 22,000 international tourism market is Chinese holidaymakers. visitors to the Gold Coast. Over the same Chinese tourism to Australia is predicted period international visitors increased to increase approximately 170 per cent by approximately 132,000 to Melbourne, between 201814 and 2026–27.15 However, 11,000 to Sydney and 9,000 to Hobart.8 in the year ending March 2019, the number of Chinese visitors to the Gold This matters because domestic visitors to Coast fell by 17.1 per cent.16 As well, the Gold Coast spend on average $900, in 2018 the number of nights Chinese while international visitors spend $1,323, holidaymakers spent in the city fell by or 32 per cent more.9 17.2 per cent.17 In the year ending March 2019, the The following facts help guide what the total domestic market (daytrippers and Gold Coast may need to develop in order overnight) accounted for a significant to capture its share of the significant 92 per cent of the total visitor numbers, increase in future Chinese visitation while more lucrative international expected nationally: visitors only contributed eight per cent of total visitation.10 11 Some 80 • A 2016 McKinsey report finds that per cent of visitors travel to the region “the popularity of international by car.12 These statistics suggest that travel is astounding among Chinese the Gold Coast is not living up to consumers”, but also that the its self-image, or its potential as an Chinese favour luxury products international tourism destination and and experiences;18 requires significant investment to attract international visitors.
4 GOLD COAST GLOBAL TOURISM HUB • The 2017 Hurun report into Chinese The GCCEC has been the subject of tourism indicates a strong preference numerous reviews into its capacity, by Chinese travellers for luxury hotels constraints and future capability as an and fine dining experiences.19 In fact, international and domestic convention hotel quality, including brand, service location. The GCCEC is struggling and facility, is ranked as the most to meet the requirements of event important factor for Chinese tourists organisers due to capacity constraints.24 when booking accommodation;20 and Finding alternative convention facilities is • A Tourism Research Australia report not proving difficult for event organisers into Australia’s potential to attract with the last seven years seeing Chinese tourists points to their desire significant upgrades and expansions to to “flaunt” their ability to travel and centres in Brisbane, Sydney, Melbourne experience unique offerings.21 and Adelaide. The GCCEC has not experienced any major redevelopment since an expansion in 2008. The region is falling short of its own tourism objectives With demand for convention space increasing, and newer larger facilities The Gold Coast Destination Tourism accessible in other locations around the Management plan 2014–2020 (DTMP) set country, the Gold Coast will continue a number of objectives for the growth to lose business traveller market share of the industry. For example it has an unless significant change is made. ambition to increase overnight visitor expenditure to $7 billion between 2014 Interviewees in the consultation process and 2020,22 which on current projections also raised the concern that there is will not be met. The DTMP also sets no venue on the Gold Coast which can the goal of delivering three medium- accommodate large-scale “Las Vegas term catalyst projects following the style” shows and that the creation of Commonwealth Games, including an an alternative entertainment venue integrated resort development (IRD). is warranted. A GTH is similar to an IRD, but with an additional emphasis on an urban renewal objective. While some progress has been made on delivering catalyst projects, this THE GLOBAL TOURISM HUB goal has also not been met. PROPOSITION Recognising the need to stimulate Convention and entertainment tourism investment, in 2013 the then LNP facilities are not capable of State Government issued a casino licence meeting market opportunities as part of an IRD.25 A previous attempt to create an IRD on Wavebreak Island and In the year ending March 2019, more then The Spit failed in part because of than 600,000 people visited the Gold community opposition to those locations Coast for primarily business reasons, being used for this purpose. injecting upwards of $532 million into the local economy.23 The majority of the The current State Government has begun large business events, and the associated a new process to attract proposals from visitors, are likely to have been held at the the global market to develop a GTH. A region’s primary business and conference GTH is described as a high quality, mixed venue – the Gold Coast Convention and use destination aimed at providing tourism, Exhibition Centre (GCCEC). leisure and entertainment facilities for the
COMMUNITY AND STAKEHOLDER CONSULTATION 5 local, domestic and international market. Overall, 56 per cent of Gold Coast It typically covers several hectares and residents surveyed as part of the Panel’s often includes iconic architecture, five work, strongly or somewhat support or six star hotels, convention facilities, the development of a GTH when the entertainment arenas, theme parks, luxury description in Appendix 2 is provided. retail, signature food and beverage outlets, They do so because they recognise public attractions and extensive public it will help the local economy, attract open space and recreation facilities. For more tourists or because it sounds the Gold Coast GTH, the casino licence appealing and unique. Eighty per cent created in 2013 is currently being offered of survey respondents also agree that as part of the process to secure the level of a GTH will create more jobs for locals. investment necessary for the development However, there is strong desire for more of new tourism infrastructure.26 information on the location and look of the proposed development. Only 13 per cent of residents surveyed COMMUNITY CONSULTATION strongly or somewhat oppose a new AND FEEDBACK IRD for the Gold Coast. They do so because of concerns that there is too In order to inform itself of community much development on the Gold Coast, sentiment regarding a GTH, the Panel they dislike the idea of a second casino undertook the following consultation or they don’t believe it is well enough (detailed in Appendix 1): differentiated from what the region already has. The remaining 31 per cent • One-on-one consultations with neither support nor oppose, or are unsure. 38 stakeholders/groups from local and state government, This result can be interpreted as a businesses, community groups reasonably strong level of support as and representatives from tourism, 56 per cent of respondents support a education and industry bodies GTH once a description is read. Before including members of clubs, hotels, a description is read, support is 28 pubs and the existing casino; per cent. This demonstrates both the need to effectively communicate with • Four focus groups consisting Gold residents about the features of the Coast residents (with approximately proposition which go beyond a casino eight residents randomly selected for and the benefits a GTH can deliver. each group); Without a significant effort to inform the • An online survey of 546 Gold Coast community, support for a GTH could be residents; and easily eroded to levels below the current 28 per cent by those who strongly • An analysis of 211 written submissions oppose the development. received via email and post, following a call for submissions advertised Despite the level of general community in the Gold Coast Bulletin and an support, many specific interest groups email to Gold Coast business leaders and influential stakeholders are vocally requesting their position on the GTH. opposed to the proposition. That opposition can be summarised into a number of dominant themes.
6 GOLD COAST GLOBAL TOURISM HUB Opposition to the use of Location public land For many, location is the dominant An option for the State Government consideration in whether they support is to contribute public land to the or oppose a GTH. In fact, 68 per cent of developer of a GTH. This is a legitimate those surveyed agree their support for a way of incentivising the private sector to GTH is dependent on location indicating consider the significant investment that a a site must be declared before public GTH entails. It is also a way for the State opinion on a GTH can truly be tested. Government to strengthen its negotiating authority and be more prescriptive about While 62 per cent of those surveyed said the nature of a GTH to ensure it meets the GTH will help bring to life some areas the tourism objectives of the Gold Coast. of the Gold Coast that aren’t thriving, the precise location is a hotly contested However, some individuals and subject. For example, through the community groups are opposed to consultation period it was suggested that the use of public land for this purpose. a GTH could be used to catalyse new The opposition stems from either development as part of an urban renewal an ideological opposition to a State effort in Southport to create a genuine contribution to the private sector, CBD for the city. Others suggest that a concern about the loss of public Southport should remain (or become) open space and/or a concern that it will the administrative centre of the Coast impact where they live. and that tourism development of this kind is better located elsewhere, like It is difficult to mitigate against the Surfers Paradise or Broadbeach. ideological opposition, however a private sector proponent can be compelled as In any case, it seems clear that many part of the arrangement to provide an on the Gold Coast are waiting for a equivalent or greater amount of public open location to be announced before deciding space. In fact, if the development generated their position on a GTH. Perhaps not the same or more public open space, 43 per surprisingly this suggests that for some, cent of survey respondents are more likely local impacts to amenity, whether to support a GTH on public land. perceived or real, will be more important than benefits to the Gold Coast as a whole. The ultimate mitigation to deal with this concern is to locate the GTH on a fit for purpose site which is currently privately Impact on community clubs held. Many of those consulted who cite Clubs and their representative bodies the use of public land as their primary have made a compelling case that Gold motivation for opposing a GTH said they Coast clubs operate within a fiercely would be supportive if it were located on competitive environment. They compete private land. with each other, hotels and The Star (the If private land is identified, the challenge existing casino on the Gold Coast) for becomes maintaining sufficient leverage revenue, particularly gambling revenue for the State Government in negotiating derived from local residents through an outcome that’s worthwhile for the electronic gaming machines (EGMs). Gold Coast. On the other hand, were Clubs are seriously concerned about the State Government to do what was their ongoing viability in the event of a necessary to be in a position to offer a GTH being developed. They argue that private site, this could have significant any additional gambling options for local implications for taxpayers and add residents will logically exacerbate the complexity and potentially considerable competition in a saturated market. And the time to the process. Panel is strongly supportive of this view.
COMMUNITY AND STAKEHOLDER CONSULTATION 7 Unlike The Star and hotels, clubs exist Concerns about gambling primarily to serve the community and the purpose for which they were created. For Many individuals and community groups this reason the Panel strongly believes interviewed as part of this process that clubs should have their concerns expressed their concern about the carefully considered and addressed in the impact of gambling on the community. event a GTH proceeds. Statistics about the number of EGMs per head of population are cited as a Possible mitigations, outlined further basis for this concern. However, figures in this report, involve tax relief during provided by the Office of Liquor and the initial period of a likely decline Gaming Regulation differ from those in gambling revenue, a rebate for provided by The Star: community contributions, other regulatory relief and an entry levy to the NUMBER OF EGMS PER HEAD OF POPULATION casino floor of a GTH for locals, as exists 25 in some international jurisdictions. The Sydney Panel is strongly supportive of a range of mitigations, such as these, being granted 20 Gold Coast 22.7 to clubs operating in the Gold Coast 17.7 per 1,000 adults 15 region if the GTH proceeds. However, Sydney Gold Coast the introduction of an entry levy raises 13 issues of competitive neutrality so 10 12.2 consideration will be needed to balance 5 the requirements of the incoming casino with those placed on the existing casino. 0 Figures provided Figures provided by the The State Government has made a by The Star 28 Office of Liquor and commitment that there will be no overall Gaming Regulation increase in the number of EGMs in (OLGR) 29 the region as a result of a GTH.27 This The discrepancy lies in differing suggests some kind of buy-back scheme catchment definitions of the Gold may be adopted in order to accumulate Coast and Sydney, and whether the the EGMs required for the GTH. Many total population is included or just stakeholders identify that EGMs generate those over 18 years of age. Regardless more revenue when located in a casino of these facts, the concerns about the than in a community club. The State impact of gambling on the community Government has said that its motivation are no doubt genuinely held. However, for pursuing a GTH is to achieve tourism the survey of Gold Coast residents outcomes for the Gold Coast, rather suggests the general community is not as than increased revenue. With increased concerned about the inclusion of a casino revenue from a GTH, the Government as part of a GTH. should be in a position to compensate clubs and underpin their efforts to remain Sixty-seven per cent of survey viable through any buy-back scheme and respondents agreed or are neutral about ongoing tax measures. including a casino as part of the GTH development on the Gold Coast. Among those that agree, the unprompted reasons are because it will attract more tourists (41 per cent), be an entertainment option for residents and tourists (14 per cent), and provide good returns for the economy and jobs (12 per cent).
8 GOLD COAST GLOBAL TOURISM HUB The 28 per cent of survey respondents meet the need to grow international who disagreed (five per cent had no view) tourist visitation. with including a casino as part of the development did so due to concerns about The survey results demonstrate that adding a second casino when the Gold a majority of Gold Coast residents Coast already has one (46 per cent) and are supportive of a GTH, once the concerns around gambling (35 per cent). detail of the concept is explained to them. However, a GTH is also strongly opposed by a number of vocal groups Uniqueness and individuals, and by those with a commercial self-interest. These The other factor which is relevant to the opponents are dominating the public impact of a GTH on the local gambling debate, largely because the GTH has not market is its size. Should a GTH be been well explained and does not have large and attractive enough to draw vocal local supporters. international tourists, it was suggested that it would unlikely compete with or There are ways to mitigate many of adversely impact clubs, pubs and The Star. the genuine concerns being expressed. However, without a willingness and Some saw the State Government’s concerted effort to deal with these current description of a GTH as a mere concerns, and strong local advocacy replication of what is currently available for and effective communication about on the Gold Coast. In fact, 43 per cent of the benefits of the proposition, the surveyed residents believe the current opponents are likely to further erode description sounds too similar to what public support over time. Prolonged the Gold Coast already has, rather than speculation about the site will only something new. exacerbate this situation and should be This is likely to be a deficiency in the addressed prior to proceeding with an current description’s effectiveness EOI process. in conveying the vision. However, it Progressing a GTH at this time is likely to does point to the need for the State require local supporters to become much Government to be prescriptive about more vocal. It would also require the what it requires from proponents in the State Government to address concerns Expressions of Interest (EOI) process. The about the site and industry impacts risk in “letting the market decide” is that sufficiently to allow overall benefits for the GTH may not be sufficiently large, the Gold Coast to outweigh specific sufficiently iconic and sufficiently aligned local opposition. to the Gold Coast’s existing uniqueness to attract international visitors. In order to enhance overall benefit and address many of the mitigation suggestions made in this report, the State Government should not leave the nature SUMMARY of the GTH wholly to proponents to decide. The State Government needs to The case for a GTH which addresses the be more prescriptive about what the Gold need to attract particularly international Coast needs in its procurement process: visitors to the Gold Coast is strong. a GTH of sufficient scale and uniqueness Without development of this kind, the to leverage the Gold Coast’s existing Gold Coast is likely to continue to lose advantages, such as its beaches, and that tourism market share to its competitors. it attracts international tourists without This is the Panel’s primary concern as adding considerably to the already highly there is limited evidence to suggest competitive local gambling market. that currently proposed projects
COMMUNITY AND STAKEHOLDER CONSULTATION 9 A GTH may also be an opportunity • Incorporates effective traffic to address the concerns expressed mobility solutions; about the city’s convention and entertainment facilities. • Contributes positively to the urban renewal and public realm of the The Panel is also persuaded that a GTH Gold Coast; and would have a considerable impact on local community clubs. Ways should be • Does not result in an overall found to compensate clubs through the increase in the number of EGMs in increased revenue a GTH would generate the region. for the State, to underpin their ongoing 2. Ensure that the legitimate concerns viability and their vital community work. of Gold Coast community clubs are Tourism data indicates that the case for addressed through a package of a GTH and the benefits it could deliver measures designed to underpin Gold is strong and without new, significant Coast clubs’ ongoing viability. In infrastructure such as a GTH, the Gold particular: Coast is not likely to meet its objectives • No tax on gaming revenue for the to increase international tourist visitation. 18 months immediately following However, this is challenged by a lack the GTH’s opening; of social licence from the Gold Coast community. In order to build a social • Tax rebate on contributions made licence for the GTH proposition, the to the community; and Tourism Advisory Panel suggests the Queensland Government: • Relaxation of noise restrictions currently imposed on the industry. 1. Address the mitigations suggested in this report, including making 3. Identify a public site to allow the them conditions in the procurement State Government to be prescriptive process. In particular, proponents to proponents about what the should be required to demonstrate development must include, or establish that their proposal: a process to identify a fit for purpose private site, noting this is likely to add • Is aimed at attracting primarily cost and time to the process. international tourists by ensuring: 4. Seek to involve the City of Gold Coast a. The investment is of sufficient for appropriate technical input. scale; 5. Change the terminology from Gold b. It takes advantage of the Gold Coast Global Tourism Hub to Gold Coast’s existing advantages (its Coast Integrated Resort Development beaches and the hinterland); (IRD) as the term GTH is confusing and does not resonate with stakeholders or c. Incorporates larger convention the community. space and/or entertainment facilities to capture currently 6. Communicate with the Gold Coast missed opportunities; and community the case for an IRD identified in this report, particularly d. It is unique in the world, in terms given the Gold Coast’s international of the experience it provides; tourism performance. This would • Results in no overall loss of public require a comprehensive education open space; program, identifying the location and expected benefits.
10 GOLD COAST GLOBAL TOURISM HUB Gold Coast Tourism Advisory Panel On 5 March 2019 the Queensland Government approved the commencement of a market process to deliver a GTH on the Gold Coast. As part of the process, the Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games, Kate Jones, formed the Tourism Advisory Panel to gather and advise on the community sentiment surrounding the proposal, including the key issues and potential mitigation options to inform a Cabinet submission at the completion of the EOI process. THE ROLE OF THE TOURISM • Advise on how the Gold Coast ADVISORY PANEL GTH can best support the key objectives of growing tourism, jobs The role of the Panel is to: and new opportunities for Gold • Provide advice, direction and support Coast businesses; to the Minister for Innovation and • Support and assist the State in Tourism Industry Development and ensuring a balanced approach to Minister for the Commonwealth fostering economic opportunity Games on key issues for the Gold and addressing community Coast GTH; expectations; and • Advise on strategies to assist relevant • Advocate to ensure the Gold Coast’s communities to be kept informed of interests as Australia’s premier tourism the status and impacts of the Gold destination are heard and considered Coast GTH; in the Gold Coast GTH process.30
COMMUNITY AND STAKEHOLDER CONSULTATION 11 This report advises on aspects of the MEMBERSHIP Gold Coast tourism industry and outlines the results of the stakeholder and The Panel consists of prominent Gold community engagement undertaken to Coast community members to leverage understand the sentiment surrounding the engagement with community the proposed GTH on the Gold Coast groups, businesses and individuals. Panel and identify potential mitigations for members include: overcoming community concerns. • John Witheriff, Chairman, MinterEllison A range of engagement methods were Gold Coast (Panel Chair); used by the Panel to achieve a broad reach and understand community • Tony Cochrane, Chairman, Gold sentiment. These methods included Coast Suns; individual interviews, focus groups, an • John Morris, Board Director, online survey, written submissions and Destination Gold Coast; emails to more than 200 Gold Coast business leaders calling for their position • Dale Dickson, Chief Executive Officer, on a GTH (as outlined in Appendix 1). City of Gold Coast; and • Chris Mills, Chief Executive Officer, Gold Coast Airport (until 30 June 2019). APPROACH The Panel was tasked with carrying out the project in a phased approach as follows: 1. Registration of Interest and EOI: Stakeholder engagement to test community sentiment and key issues together with potential mitigation options to inform a Cabinet submission at the completion of the EOI process. 2. Request for Detailed Proposals: Provide advice on key community matters that should be taken into account in the preparation and assessment of the Request for Detailed Proposals.31
12 GOLD COAST GLOBAL TOURISM HUB History of casino licences to grow tourism The State Government has long been focused on stimulating upfront investment, and ongoing renewal of, internationally acclaimed tourism infrastructure that will act as a catalyst for long-term growth in Queensland’s tourism and service sector economies. In 2013, in support of these objectives, To sustain this position and ensure the the then LNP State Government issued region maintained its market share of three additional casino licences.32 international tourism, the Gold Coast was The location of these licences were awarded one of the allocated regional Brisbane (Queen’s Wharf) and two casino licences. This licence was intended additional licences allocated to regional to underpin a broader IRD to drive Queensland.33 tourism, jobs and economic return for the region.37 The other licence was awarded The Gold Coast is one of the fastest to Cairns. growing cities in Australia with the resident population of 606,774 forecast With years of history, the motivation for to reach 943,686 by 2041.34 The region these licences remains the same today as is also one of Queensland’s premier it did in 2013: tourist destinations, hosting more than 12 million visitors and holding more than • To “spread the tourism benefits across 60 major events each year.35 Tourism Queensland, whilst simultaneously remains a significant economic driver growing construction, creating for the region, representing $5 billion of hundreds of local jobs and boosting the city’s $31 billion economy, delivering the economy”;38 41,000 direct and indirect jobs, and • To “ensure Queensland can attract supporting more than 3,000 tourism international tourists and businesses businesses in 2016–17.36 for generations to come”;39
COMMUNITY AND STAKEHOLDER CONSULTATION 13 • To “revitalise the tourism and construction pillars of the Queensland economy”;40 • To “be a key provider of tourism infrastructure, including hotels, restaurants and conference facilities that can support major events and raise Queensland’s profile as a tourism destination”;41 and • To “attract interstate and international tourists as both these centres (Gold Coast and Cairns) have international airports”.42 Just months after these casino licences were announced, the need to attract new investment and drive the long- term success of tourism in the city was highlighted in the Gold Coast DTMP 2014–2020.43 This is outlined in more detail in the Gold Coast Market Overview section of this report.
14 GOLD COAST GLOBAL TOURISM HUB Global Tourism Hub overview A suite of economic policies and strategies are in place that aim to deliver long-term growth in Queensland’s tourism and service sector economies. The Queensland Government’s strategy for GTHs is one of these. The GTH strategy is designed to renewal. The description provided to incentivise the private sector to support those consulted throughout this process Government objectives of boosting is outlined in Appendix 2. tourism, strengthening the Queensland economy and creating more jobs across the state.44 OBJECTIVES OF A GTH The Government describes a GTH as a high quality, mixed use destination The Queensland Government states that aimed at providing tourism, leisure and GTHs are designed to: entertainment facilities for the local, domestic and international market.45 • Deliver world-class tourism As a destination in itself, a GTH covers infrastructure – accelerating tourism several hectares and often includes growth and supporting local iconic architecture, five or six star hotels, infrastructure opportunities; convention facilities, entertainment • Develop integrated resorts with arenas, theme parks, luxury retail, a broad range of tourist related signature food and beverage outlets, facilities and attractions and other public attractions and extensive public tourism infrastructure; open space and recreation facilities.46 For the Gold Coast GTH, a casino licence • Support the Government’s broader is offered as part of the process to tourism strategy by encouraging more secure the level of investment necessary direct flights from Asia and increase for the development of new tourism visitors’ length of stay, spend per night infrastructure.47 Essentially the outcome and repeat visitation; being sought is the same as what will be achieved for Brisbane through • Deliver catalytic projects that support the Queen’s Wharf project, including city building objectives and other attracting international visitors and urban complementary projects;
COMMUNITY AND STAKEHOLDER CONSULTATION 15 • Optimise broader community gains including regional jobs, investment CRITERIA FOR NEW REGIONAL and associated flow-on developments GTH PROPOSALS including enhancing public realm; and The Queensland Government states that • Provide high-quality accommodation any new regional GTH proposal must: and a range of experiences encouraging longer visitor stays and • Be located within close proximity greater tourism expenditure.48 to a major population centre with a catchment of at least 150,000 people within a 70 kilometre radius of the regional centre; PREDICTED BENEFITS OF A GTH • Be near an operational international Developments of any kind can inject airport or an airport that is significant direct and indirect benefits capable of being upgraded to to the local economy, the community in international standards; which it operates, and Queensland more • Have well-established transport broadly. The Government states that the networks and significant existing Gold Coast GTH has the potential to: tourism infrastructure with identified • Provide the next generation of careers growth potential; and and employment for the Gold Coast • Include significant capital investment (could create an expected 6,000 and commence construction within 18 jobs and attract an extra one million months of contractual close. visitors annually); Being a key tourism destination, the • Pave the future for Australia’s Gold Coast was selected as a potential sixth largest city, with a population location for the state’s newest GTH forecasted to double in the next due to its alignment to the criteria. 35 years; This includes: • Celebrate the natural beauty of the • A resident population of 606,774 iconic Gold Coast locale; people (as at 30 June 2018), forecast • Reinforce the region’s reputation as to grow to 943,686 by 2041;50 Queensland’s tourism capital; • Serviced by the Gold Coast • Create new opportunities for existing International Airport and businesses in the Gold Coast region; transit connections to Brisbane International Airport; • Support future infrastructure requirements on and around the • Established public transport network, project site; and including a heavy rail, light rail and bus network; and • Provide significant community benefit, including open space, entertainment, • Existing accommodation supply recreational and cultural facilities.49 across all star ratings and styles. Investment and construction obligations will be progressed as part of later processes awarding a proponent.
16 GOLD COAST GLOBAL TOURISM HUB Gold Coast market overview STRATEGIC CONTEXT FOR Advancing Tourism 2016–2052 TOURISM DEVELOPMENT Queensland Government A range of policies across all levels of • Grow quality products, events government outline the intention to and experiences. stimulate economic development through tourism. A number of tourism strategies • Invest in infrastructure and access. within Commonwealth, State and Local • Seize the opportunity in Asia. Governments and key local industry bodies are shown below along with their • Position Queensland as a relevant tourism development objectives. leading destination for tourism infrastructure investment. Tourism 202051 • Improve access to tourism transport Commonwealth Government and infrastructure. • Encourage high-quality • Connecting Asia to the regions. tourism experiences, including Indigenous tourism. Shaping SEQ53 • Work with industry to support the Queensland Government development of tourism infrastructure that can drive demand. • Build upon the region’s international brand to promote tourism opportunities that will enhance economic, environment, social and cultural benefits. • Facilitate tourism opportunities by enhancing enabling infrastructure and services, particularly airports, major roads and rail, and digital technology.
COMMUNITY AND STAKEHOLDER CONSULTATION 17 Gold Coast 202254 City of Gold Coast The 2019-20 Queensland budget recently committed • We have infrastructure that the following funds, for which supports productivity and growth. We have connected and vibrant the Gold Coast destination economic precincts. and businesses are eligible. • We are a globally recognised tourism destination. Our city attracts visitors from all over the world. $19.9 million to the Growing Tourism • Facilitate the development of Infrastructure Fund to increase visitor expenditure through world-class tourism infrastructure to investment in tourism infrastructure. grow the city’s reputation as a premier tourism destination. • We have a positive global reputation. $14.4 million We are an emerging world-class under the Attracting Tourism Fund to position Queensland as boutique city attracting trade Australia’s leading tourism and investment. destination by delivering landmark tourism products and projects. Economic Development Strategy 202355 $3.8 million City of Gold Coast under the Connecting with Asia initiative to grow tourism and make • Identify and deliver projects to Queensland the destination of choice for visitors from South East maximise economic outcomes and Asian countries. the city’s reputation as a world-class tourist destination. • Grow the city’s reputation as a $21.4 million premier tourism destination through over two years for GTHs in Cairns and the Gold Coast to progress the development of world-class market approaches, as well as tourism infrastructure. Queen’s Wharf contractual obligations and trails programs. • Deliver a plan aimed at attracting investment into tourism infrastructure. $807.5 million towards infrastructure on the Gold Coast. SOURCE: https://budget.qld.gov.au/
18 GOLD COAST GLOBAL TOURISM HUB Destination Tourism • Ensure the tourism industry capitalises Management Plan 2014–202056 on the legacy opportunities presented Queensland Government, City of Gold by the event (Commonwealth Games). Coast, Destination Gold Coast • Improve competitiveness of the Gold • Actively engage and support Coast in securing major new events for major catalyst, revitalisation and the city. development opportunities which The DTMP sets the ambitious target of complement or expand the core doubling overnight visitor expenditure to destination hero experiences and the $7 billion per annum by 2020.58 In the year evolving desires of key source markets ending March 2019, the region achieved and best prospect segments to increase overnight visitor expenditure of $5 billion visitor expenditure, length of stay and – trailing the objective by $2 billion. This repeat visitation. consisted of $3.6 billion from overnight • Development of appropriate domestic visitors59 and $1.36 billion from world-class event infrastructure and the overnight international market.60 delivery capability. The 2020 target planned to see 19 million • Identify and secure potential investors domestic visitor nights in the Gold Coast for new tourism infrastructure by 2020.61 However, while a significant and attractions. increase was achieved in the year ending March 2019, in part achieved by a boost • Delivery of a catalyst project under from the Commonwealth Games, that each hero experiences. period still only brought 15.8 million domestic visitor nights to the Gold • Alignment of the City’s investments to Coast, contributing $3.6 billion towards building hero experiences. the target.62 • Three medium-term catalyst projects The DTMP also sets the goal of delivering to follow the Gold Coast 2018 a catalyst project under each hero Commonwealth GamesTM (GC2018). experience, and three medium-term • Introduce a destination wide focus on catalyst projects following the quality and service delivery. Commonwealth Games. Catalyst projects listed includes a purpose-built dive attraction, iconic surf museum, IRD, Destination Gold Coast Five Year mountain bike and adventure trails, and Plan 2017–202157 staging and events infrastructure. While Destination Gold Coast some progress has been made, this goal has not been met. • Deliver an evolved tourism brand which is relevant and appealing for visitors, The Queensland Government’s proposed true to the destination, competitively GTH for the Gold Coast seeks to address focused and aligned with the City of many of the policy objectives of these Gold Coast’s broader city positioning. tourism strategies. It is unlikely that the ambitious objectives set for the Gold • Maximise economic return through a Coast can be met without a significant focused and aligned approach to best increase in international visitors, prospect source markets. which would require a step change • Maximise the yield associated with investment in new tourism infrastructure all international visitor traffic, by and experiences, such as a GTH. encouraging a longer length of stay and a broader array of experience.
COMMUNITY AND STAKEHOLDER CONSULTATION 19 VISITATION TRENDS As a destination, the Gold Coast is largely favoured by the domestic market and is losing market share and its place as an international tourist destination. While domestic tourism for the Gold In the year ending March 2019, the Coast is up 16.8 per cent in the year total domestic market (daytrippers and to March 2019,63 international tourism overnight) accounted for a significant declined by 2.1 per cent.64 This represents 92 per cent of the total visitor numbers, a decrease of 22,000 international while more lucrative international visitors visitors to the Gold Coast. Over the same only contributed eight per cent of total period international visitors increased visitation.69 70 These statistics demonstrate by approximately 132,000 to Melbourne, that the Gold Coast is not living up to 11,000 to Sydney and 9,000 to Hobart.65 its ambition to become an international destination of choice. It remains largely This matters because while domestic a short-stay holiday destination for visitors to the Gold Coast spend on Australians. While ever this is the case, the average $900, international visitors Gold Coast will not be able to reap the spend $1,323, or 32 per cent more.66 benefits of international tourism and the The Gold Coast achieved record highs higher spending visitors it attracts. for tourism in the year ending March However, the combination of low cost 2019 with total visitation, including airlines and increasingly accessible and overnight and daytrips, growing to affordable international destinations approximately 13 million, and expenditure has meant that even some Australians increasing to $5.8 billion.67 68 This is highly who traditionally make up the Gold likely to be a result of the temporary Coast’s market are now tempted to visit impact of travel associated with the destinations like Bali, Thailand and Fiji.71 Commonwealth Games. International visitors 92 % 8% 80 ALMOST % of visitors drive Domestic visitors SOURCE: Tourism Research Australia, National and International Visitor Surveys, Daytrips ACCOUNT FOR MORE THAN 60 %of all visitation March 2019 and Destination Gold Coast
20 GOLD COAST GLOBAL TOURISM HUB In the year ending March 2019... Domestic overnight Visitation grew by 16.8 per cent to four million Expenditure increased by 22.6 per cent to $3.6 billion SOURCE: https://cdn2-teq.queensland.com/~/ media/3515de79ba7743e9b37854f6a7458fa6.ashx?vs=1&d=20190716T164718 International visitors Visitation dropped by 2.1 per cent to one million HOWEVER Expenditure increased by 3.8 per cent to $1.4 billion China SOURCE: https://cdn2-teq.queensland.com remains the Gold Coast’s /~/media/58b9fb7ab4ae48d989a9976bdf 5bde7a.ashx?vs=1&d=20190618T142755 largest international source market, but visitor numbers fell 17.1 per cent to 251,000 SOURCE: https://cdn2-teq.queensland.com/~/ media/58b9fb7ab4ae48d989a9976bdf5bde7a. ashx?vs=1&d=20190618T142755
COMMUNITY AND STAKEHOLDER CONSULTATION 21 Similarly, international visitors are International holiday visitation to the being attracted to competing domestic Gold Coast has not kept up with the destinations. It is relevant to understand growth experienced in key competing how the Gold Coast currently compares Australian destinations over the past five against its top national competitors years.73 Between 2015 and 2019 (years which Destination Gold Coast identifies ending March) international holiday as Melbourne, Sydney and Tasmania.72 visitation to the Gold Coast achieved a In order to assess the Gold Coast’s compound annual growth rate of only market performance in relative terms, 5.8 per cent compared to the national key international tourism performance average of 8.7 per cent.74 indicators have been benchmarked across all locations. INTERNATIONAL HOLIDAY VISITATION (YEAR ENDING MARCH 2015 TO MARCH 2019) 2500 Sydney 2000 CAGR = 7.8% Melbourne Visitors (000s) 1500 CAGR = 10.7% 1000 Gold Coast CAGR = 5.8% 500 Hobart and the South CAGR = 14.3% 0 YE Mar 2015 YE Mar 2016 YE Mar 2017 YE Mar 2018 YE Mar 2019 SOURCE: Tourism Research Australia, National and International Visitor Surveys, March 2015 – March 2019 International Holiday Visitation Year Ending December 2014 to 2018
22 GOLD COAST GLOBAL TOURISM HUB For the year ending March 2019, the This decline in average length of stay average length of stay for international is particularly highlighted by a 17.2 per holiday visitors to the Gold Coast was 5.6 cent reduction in the number of nights days, a slight decrease from 5.9 days in Chinese holidaymakers spent on the Gold the year to March 2015. This is lower than Coast in 2018, despite being a key source the average length of stay in Sydney, of tourism growth nationally.76 Melbourne and Hobart (10.4, 9.2 and 5.7 days, respectively).75 INTERNATIONAL HOLIDAY AVERAGE LENGTH OF STAY (YEAR ENDING MARCH 2015 TO MARCH 2019) 12 Sydney 10 Melbourne Days 8 Gold Coast 6 Hobart and the South 4 YE Mar 2015 YE Mar 2016 YE Mar 2017 YE Mar 2018 YE Mar 2019 International Holiday Average Length of Stay INTERNATIONAL HOLIDAY TRIP EXPENDITURE (YEAR ENDING MARCH 2015 TO MARCH 2019) Year Ending December 2014 to 2018 3500 Sydney 3000 CAGR = 9.2% 2500 Expenditure ($M) 2000 Melbourne CAGR = 11.7% 1500 1000 Gold Coast CAGR = 4.0% 500 Hobart and the South CAGR = 16.7% 0 YE Mar 2015 YE Mar 2016 YE Mar 2017 YE Mar 2018 YE Mar 2019 SOURCE: Tourism Research Australia, National and International Visitor Surveys, March 2015 – March 2019 International Holiday Trip Expenditure Year Ending December 2014 to 2018
COMMUNITY AND STAKEHOLDER CONSULTATION 23 Chinese tourism to Australia is predicted This decrease in the average length to increase approximately 170 per cent of stay has also resulted in the Gold between 2018 and 2026–27.77 78 However, Coast losing important international trip in the year ending March 2019, the expenditure that has been captured by number of Chinese visitors to the Gold the city’s competitors.83 Coast fell by 17.1 per cent. The following facts help guide what the Gold Coast may This may be due to tourists from higher need to develop in order to capture its yielding markets opting for other share of the significant increase in future destinations over the Gold Coast. In Chinese visitation expected nationally: this context, it is evident that the Gold Coast has the ability to attract some • A 2016 McKinsey report finds that “the international tourists, however is not popularity of international travel is capitalising on the opportunity to extend astounding among Chinese consumers”, visitation and capture expenditure. but also that the Chinese favour luxury products and experiences;79 The Australian international business market is predominantly held by Sydney • The 2017 Hurun report into Chinese and Melbourne. The Gold Coast has tourism indicates a strong preference experienced modest growth in this by Chinese travellers for luxury hotels market, although it is by no means a key and fine dining experiences.80 In fact, destination for international business hotel quality, including brand, service visitors, achieving less than four per cent and facility, is ranked as the most of the total Australian market. There has important factor for Chinese tourists been good percentage growth in this when booking accommodation;81 and market (off a very low base) for the Gold Coast over the past five years, achieving • A Tourism Research Australia report 7.5 per cent compound annual growth into the Australia’s potential to attract in visitors compared to 4.2 per cent for Chinese tourists points to their desire total Australia.84 to “flaunt” their ability to travel and experience unique offerings.82 INTERNATIONAL BUSINESS VISITATION (YEAR ENDING MARCH 2015 TO MARCH 2019) 500 Sydney CAGR = 4.6% 400 300 Melbourne Visitors (000s) CAGR = 4.4% 200 Gold Coast 100 CAGR = 7.5% Hobart and the South CAGR = N/A 0 YE Mar 2015 YE Mar 2016 YE Mar 2017 YE Mar 2018 YE Mar 2019 SOURCE: Tourism Research Australia, National and International Visitor Surveys, March 2015 – March 2019 International Business Visitation Year Ending December 2014 to 2018
24 GOLD COAST GLOBAL TOURISM HUB ACCOMMODATION PERFORMANCE AND OFFERING Hotel occupancy on the Gold Coast is falling well short of its competitors and there is an uncertain development pipeline for the region. Sector performance OCCUPANCY 2018 Accommodation occupancy on the Gold Coast has remained fairly stable 85.2% 87.1% 85.2% 87.1% (-1.6% YoY) 80.3% (72.4 per cent in 2018, which was 72.4% (-0.8% YoY) (-0.8% YoY) (-1.6% YoY) 80.3% (+0.3% YoY) the Commonwealth Games year) 72.4% (+1.7% YoY) (+0.3% YoY) but far lower than key competitive (+1.7% YoY) destinations in Sydney, Melbourne and Hobart (87.1 per cent, 85.2 per cent and MELBOURNE COAST MELBOURNE 80.3 per cent, respectively).85 COAST HOBART SYDNEY HOBART SYDNEY GOLD GOLD Accommodation operators on the Gold Coast increased their average room rates in 2018 by 7.6 per cent to $202 per room.86 This is likely to be a AVERAGE RATE PER ROOM 2018 result of the Commonwealth Games due to large numbers of spectators, businesses and international support $261 teams travelling to the region. It is $261YoY) (+0.6% therefore unlikely that these rates will be $202 $207 (+0.6% YoY) sustainable in coming years. $202YoY) (+7.6% $207YoY) (+0.6% $180 (+7.6% YoY) (+0.6% YoY) $180YoY) (+2.4% The Hotel Futures 2019 Report states (+2.4% YoY) MELBOURNE COAST that hotel room revenues will fall for the MELBOURNE COAST HOBART SYDNEY first time in almost a decade this financial HOBART SYDNEY GOLD year, with revenue per available room GOLD expected to slow following years of consecutive growth.87 REVENUE PER AVAILABLE ROOM 2018 $227 (-1.0% YoY) $176 $146 (-0.2% YoY) $145 (+9.4% YoY) (+2.6% YoY) MELBOURNE GOLD COAST HOBART SYDNEY SOURCE: Cushman and Wakefield (December 2018), Australia and New Zealand Hotel Market Overview.
COMMUNITY AND STAKEHOLDER CONSULTATION 25 New and upcoming Compared to its competition, the Gold developments Coast appears to have increased supply of new accommodation in 2018 by 4.6 In order to remain current and support per cent, second to Melbourne which growth in market demand, particularly increased seven per cent over the year.89 from the international holiday market, NEW HOTEL SUPPLY 2018 accommodation offerings need to be regularly updated and refurbished, and new stock delivered. 1,767 (+7.0% YoY) Refurbishments and new development For the Gold Coast, much of its existing 639 stock is aged and struggling to present (+4.6% YoY) 473 0 a compelling drawcard against key (+2.1% YoY) (0% YoY) MELBOURNE competitive destinations: Sydney, HOBART SYDNEY COAST Melbourne and Hobart. This, along with GOLD a lack of new tourism and experience drawcards, is evidenced through the SOURCE: Cushman and Wakefield (December 2018), average occupancy noted previously. Australia and New Zealand Hotel Market Overview, page 14. There are no major refurbishments While the direct impact of these reported over the past 12 months. investments cannot yet be tested, these However, the Gold Coast has seen the offerings and their associated amenity, development of some new stock. In 2018, do not present a compelling case to the Gold Coast region completed four be a catalyst for long-term growth in new accommodation projects, including: Queensland’s tourism, and specifically • The Darling at Broadbeach – 57 new the Gold Coast. luxury hotel rooms; • AVANI Broadbeach – 219 new upper upscale hotel rooms; • Mantra Southport – 120 new upscale hotel rooms; and • Ruby Apartments at Surfers Paradise – 243 new luxury hotel rooms.88
26 GOLD COAST GLOBAL TOURISM HUB Development pipeline Included in this pipeline is the offering provided within The Star’s approved The Gold Coast’s pipeline for new master plan. The project provides an hotel development currently under extension to the existing facility and construction and for future development includes the development of four new trails all its competitors. accommodation towers (including both While the Gold Coast has a significant hotel and residential), restaurants, bars, number of rooms approved for future entertainment services as well as other development, the likelihood of some resort amenities such as pools, spa or all of these progressing is uncertain, and facilities. according to The Hotel Futures 2019 Despite the significance of the proposed Report.90 This is in comparison to development, many suggest the project in Melbourne, Sydney and Hobart which all isolation is unlikely to shift the dial for the have developments likely to proceed in Gold Coast’s international tourism agenda. the future.91 While it provides additional residential development and tourist accommodation, it does not provide a new drawcard to ROOMS DUE FOR COMPLETION attract international visitors to the Gold Coast in its own right. The Star has also not taken the 4,223 opportunity in its current master plan to by 2022 satisfy the need for additional convention 485 701 or entertainment capacity on the Gold by 2022 by 2021 Coast. The ratio of residential apartments 2,290 GOLD COAST to hotel rooms also remains unclear. HOBART MELBOURNE by 2021 SYDNEY In letters to the Minister for Innovation and Tourism Industry Development and most in luxury Minister for the Commonwealth Games, segment provided by The Star, management speak to the existing Gold Coast casino ROOMS APPROVED working in tandem with their new Queen’s Wharf development in Brisbane. 3,733 “Our Gold Coast master plan, 3,100+ together with Queen’s Wharf but uncertain Brisbane, creates a powerful 2,450 world-class SEQ tourism hub 297 with twin huge-scale anchor properties.” MELBOURNE GOLD COAST HOBART SYDNEY “The Star Entertainment Group wishes to leverage our two SEQ SOURCE: Cushman and Wakefield (December 2018), properties to drive visitation Australia and New Zealand Hotel Market Overview, page 14. growth to Queensland.”
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