Going further CORPORATE RESPONSIBILITY REPORT - avenir ...
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At AVENIR GLOBAL, corporate responsibility is part of our DNA. As for every project we are involved in, we strive to go above and beyond. Our Corporate Responsibility Policy is a core component of our culture and guides us in how we conduct business. GOING FURTHER We continuously search for ways to go further, to push our limits, both in terms of business—in 2019, the acquisition of Hanover, our sixth in five years, allowed us to expand into new markets such as the Middle East—and in terms of our corporate behaviour. In 2019, we pushed our commitment to integrity and professional conduct further by launching a Firm-wide Code of Conduct, which serves as the foundation for the Firm’s policies and procedures. 2019 also marked the first year of The Institute 301, the third level of our in-house, Firm-wide learning program. We welcomed a cohort of 12 senior leaders from across multiple brands and markets for a year-long program with the goal of strengthening their understanding and vision of the Firm, the business of the business, and the key role they play as leaders of a broader network. Our people work tirelessly to help their clients succeed and work just as hard for their communities. We greatly value and encourage our people’s commitment to local organizations supporting a wide range of causes, from hunger relief, youth and the elderly, to diversity and culture. And we are proud to continue our efforts of making our business practices more sustainable by recycling, composting and reducing our use of all types of consumables. These commitments are part of who we are. We don’t settle for “just enough”— we go further because we care. Through a series of actions—big and small— directed toward a common goal, we create a force that drives change. Valérie Beauregard Executive Vice-President, AVENIR GLOBAL 4 AVENIR GLOBAL Corporate Responsibility Report 5
Our Corporate Responsibility Policy focuses on four key areas where we believe we can have the most impact: ethical conduct, social investment, environmental performance and human capital development. Each is supported by operational guidelines and, where appropriate, annual performance metrics. ETHICAL CONDUCT HUMAN CAPITAL DEVELOPMENT SOCIAL INVESTMENT ENVIRONMENTAL PERFORMANCE We are committed to practicing public We select, compensate and promote our We encourage employees to undertake pro We work to minimize the Firm’s environmental relations at the highest professional standards. employees on the basis of merit, without bono work—the donation of communication impact, specifically by reducing our direct paper Our Firm has strict policies and guidelines discrimination on grounds of race, religion, counsel and services—for not-for-profit and water consumption, recycling, conserving governing the conduct of its business, notably ethnic origin, sexual orientation, age or disability. organizations on behalf of the Firm. We also energy and procuring environmentally responsible regarding confidentiality, ethics and conflicts We offer an extensive range of professional make financial contributions to not-for-profit goods and services. Local green committees are of interest. We seek to provide collaborative development and training programs at the organizations in the communities where responsible for implementing environmental and sustainable communication solutions to local, national and international levels for all we operate and encourage employees to programs and monitoring our performance on our clients. categories of employees. We reward make financial contributions. We recognize an annual basis. The Firm encourages clients excellence internationally, nationally and employees for their pro bono work by to integrate environmental concerns into their locally, and each office offers its employees incorporating this aspect into annual business and communications practices and specific programs and benefits to foster their performance evaluations. counsels them to minimize their environmental wellness and satisfaction. impact in all of their communication efforts. 8 AVENIR GLOBAL Corporate Responsibility Report 9
WE RESPECT THE LAW AND OUR WE ACT WITH HONESTY INDUSTRY CODES OF CONDUCT. AND INTEGRITY AT ALL TIMES IN THE ADVICE WE PROVIDE We respect local, national, and any other laws with an CLIENTS AND THE WORK WE DO international reach, such as the UK Bribery Act, the US ON THEIR BEHALF. Foreign Corrupt Practices Act and the UK Modern Slavery Act where relevant, as well as all applicable industry and All of our work must be able to pass lobbying codes of conduct. the test of public scrutiny without placing clients’ or the Firm’s integrity, reputation or qualifications in question. WE TREAT PEOPLE WITH We accurately represent the services we DIGNITY AND RESPECT. provide and the breadth and depth of We are committed to providing a workplace free of our knowledge and our experience. We harassment, and one in which all individuals are treated take responsibility for our own actions with dignity and respect. We select, compensate and and expect others to do the same. promote our employees on the basis of qualifications and We are always open and transparent merit, without discrimination or concern for race, religion, when gathering information for a client national origin, gender, sexual orientation, age or disability. or when seeking to attain a business ETHICAL We recognize that workforce diversity creates a limitless objective. We encourage employees to source of ideas and opportunities; we actively seek out express any concerns, and never wish to CONDUCT employees from a wide range of backgrounds, experiences have employees conduct work that they and perspectives. We exhibit care and concern for the do not personally believe in. health and well-being of our employees and seek to help them strike a balance between work, family and other WE AVOID CONFLICTS personal responsibilities. We celebrate the extraordinary Our Code of Conduct OF INTEREST. achievements of colleagues. We conduct our personal activities, whether paid or unpaid, in ways that WE MANAGE OUR RESOURCES WISELY. Maintaining the highest level of We favour the accomplishment of work through synergy, avoid any possible conflict of interest. This includes not offering and refusing which refers to the pooling of our people’s skills, experience to accept any financial interest, position, integrity and professional conduct and creative abilities in all aspects of corporate life. We focus on a disciplined management approach that allows us to payment or other type of advantage that could create a real or apparent in all of our daily activities has meet our profitability objectives while ensuring the long- term sustainability of our business. situation of lack of objectivity or of improper influence on the outcome of business decisions. In case of doubt, we been paramount to shaping our WE APPLY FAIR BUSINESS PRACTICES. consult senior colleagues and/or seek legal advice. We inform the appropriate Firm’s reputation as a trusted We always base the offering and procurement of goods and services on price, quality, function and necessity and other market-specific criteria. We compete aggressively in our persons of situations that could create such conflict as soon as we are aware of them. advisor for 43 years. markets but do so equitably and ethically. WE PROTECT CONFIDENTIALITY WE ARE COMMITTED TO QUALITY AND AND SAFEGUARD PRIVACY. HIGH PROFESSIONAL STANDARDS. Our relationships with clients are private Rooted in our core values, our Code of Conduct, which was newly Our work is grounded in research, insight and deep sector and are not shared without consent. adopted in 2019, is the foundation for all of the Firm’s policies We presume that any information we understanding, and seeks to create meaningful impact for and procedures. our clients. We recognize our limitations and seek guidance receive in the course of our work is when needed. We promote learning, excellence, innovation confidential, unless we know that the These commitments outline core standards for behaviour that our and continuous improvement information is already public knowledge. stakeholders can expect from each of us, in our multiple roles of Insider trading is expressly prohibited; employer, supplier, partner, client and global corporate citizen. WE ARE RESPONSIBLE GLOBAL CITIZENS. client information, no matter its nature or source, shall not be used for personal They have been adopted by AVENIR GLOBAL and each of its brands. Wherever we do business, we strive to make positive gain or for the benefit of others. contributions to our local communities, both directly, and through our client work. The Firm supports not-for-profit We take active measures to protect all organizations and projects that align with our culture, data and information against theft, loss in addition to encouraging our employees’ community or any use other than that established involvement. As an organization, we seek to minimize our by the client, and actively comply with environmental impact and advise our clients to do the same. legislation related to data protection All of our offices follow our Corporate Responsibility Policy, and privacy such as GDPR and CASL. which focuses on four key areas where we have the most impact: ethical conduct, social investment, environmental performance and human capital development. 12 AVENIR GLOBAL Corporate Responsibility Report 13
Our values Fostering a people-centric culture has Mandatory ethics training Industry codes been an integral part of our approach We recognize the need for training to of conduct the ensure that everyone, irrespective of Firm adheres to: since our inception. While our human sector of geography, understands our ethical and business objectives and CANADA resource policies embody this concern and has received guidance in making the right decisions. » Alliance des cabinets de relations publiques du Québec commitment, for AVENIR GLOBAL, All AVENIR GLOBAL employees must take the following four mandatory Web-based training A+ Accreditation putting relationships with our clients and modules developed by the WPP family of companies, which includes AVENIR GLOBAL: » Canadian Investor Relations Institute Code of Ethics our people first is a matter of maturity » Anti Bribery & Corruption » Canadian Public Relations Society (CPRS) Code of Professional Standards and genuine leadership. » WPP Code of Conduct: How We Behave » WPP Privacy and Data Security Awareness » Registry of lobbyists of Canada » Preventing Global Tax Evasion » Registry of lobbyists of Quebec Our values underpin our relationships QUALITY » Société québécoise des with each other and our clients. They Our raison d’être is the satisfaction of our clients. professionnels en relations We strive to consistently provide them with work of are the foundation of our corporate publiques (SQPRP) Code the highest quality. culture and our guiding principles as of conduct we move forward. COMMITMENT UNITED KINGDOM We hire motivated, committed people who love Sharing the same values allows us what they do. » Association of British to enjoy considerable autonomy S H I F T, PA D I L L A Pharmaceutical Industry (ABPI) and swiftness of action without INNOVATION & AXON US » Public Relations and compromising our operating brands. We constantly seek to improve in all areas and we go further Communications Association foster a culture of innovation to ensure the ongoing It also allows us to rapidly mobilize Code of Conduct development of new products and services to meet teams and bring together the most emerging client needs. In 2019, in order to comply experienced individuals from across UNITED STATES with U.S. federal and state laws, the network who are quickly united COLLABORATION » Academy of Nutrition and SHIFT, Padilla and AXON US to address our clients’ most pressing We believe that collaboration, team spirit and Dietetics undertook an initiative to provide challenges. teamwork are essential to any success in business. » PR Council Code of Ethics and all employees with Workplace Principles INTEGRITY Harassment Awareness and We believe that the best way to protect our reputation Prevention training, which » Public Relations Society of is to maintain a high level of integrity and professional educated them about all forms of America (PRSA) Code of Ethics conduct in all of our daily activities. inappropriate behaviour and the INTERNATIONAL process for reporting incidents. RESPONSIBILITY We manage our business in a financially responsible » Insights Association – CASRO way; our Firm’s profitability is essential to its sustainability. and MRA » International Association of RESPECT Business Communicators (IABC) We believe that there can be no lasting success Code of Ethics without mutual respect, and we promote courtesy in the workplace. » International Committee of Medical Journal Editors (ICMJE) » WPP Code of Business Conduct 14 AVENIR GLOBAL Corporate Responsibility Report 15
For example, our AVENIR GLOBAL colleagues speak 33 languages and 66 per cent of our staff is women. Diversity of perspectives, respect, creativity and collaboration are key words used by clients in feedback AXON CTS surveys to describe the culture within our Firm. goes further The collective impact of everyone working together produces a positive culture and tone from the outset ensuring we get the best In 2019, AXON CTS implemented results for our clients. The moment an individual joins the Firm, AVENIR GLOBAL’s ongoing process toward creating a diverse, a peer-led learning initiative creative workforce and an inclusive, collaborative workplace program that resulted in four begins. It is formalized through robust onboarding and professional 1-hour sessions being held. H U M A N C A P I TA L development programs in which every new hire participates, introducing the employee to colleagues and programs in his home DEVELOPMENT office, as well as those around the globe. We continually refine and further develop our practices to ensure that our business, our culture, our offices and our people reflect today’s society. At AVENIR GLOBAL, we believe that the best way Numerous studies have shown to attract and inspire remarkably high-calibre individuals is to invest in people through our peer-nominated Achievement Awards that the more diverse and program, offering continuous learning opportunities, and through the promotion of LGBTQ2 and women’s leadership with external inclusive a company, the more sponsorships and community partnerships—and to inspire others to do so as well. successful it is. While our Firm 2019 Best Workplaces is not completely there yet, we in the U.K. (AXON) AXON UK are proud to say that we are 2019 Best Workplaces for goes further well on our way. Women in the U.K. (AXON) In 2019, AXON UK signed the 2019 Excellence in Time to Change Employer Pledge, reinforcing the agency’s Wellbeing (AXON) commitment towards ending the stigma around mental health 2018 Best Workplaces for in the workplace. The pledge is Women in the U.K. (AXON & Madano) supported by a comprehensive In 2019, AVENIR GLOBAL introduced a action plan, which will be new category in its Achievement Awards program: the People Leader Award, presented MM&M Best Places to implemented in an effort to positively impact the way that the AVENIR GLOBAL to individuals who demonstrate a unique Work 2018 (AXON) AXON staff thinks and acts about goes further ability to guide and inspire others, which in mental health in the workplace. turn contributes to the effective and efficient PRNews’ 2018 Top Places functioning of the Firm. to Work in PR (AXON US & SHIFT Communications) 18 AVENIR GLOBAL Corporate Responsibility Report 19
AVENIR GLOBAL stands apart from other communications firms, having committed itself to fostering a learning culture. The goal of The Institute is to offer cutting-edge multi-platform learning opportunities to employees across our network. The Institute was launched in 2001, and close to 20 years later, we continue to explore new opportunities to feed our staff’s curiosity while linking these activities to their professional review with our Learning Passport. All of the Firm’s learning programs—whether Firm-wide or local—are offered through The Institute. The Institute recognizes that relevant learning activities take various forms, whether they be organized team sessions, self-directed initiatives, or external courses. The cornerstone of our program is the individual Learning Passport, which allows employees to monitor all their efforts, align them with their performance goals and showcase progress. The Institute’s professional development program includes: FIRM-WIDE, FORMAL LEARNING LOCAL COURSE OFFERINGS We offer ongoing Firm-wide sessions, including our From lunch-and-learns to team or practice area Bold Thinking Speaker Series webinars; The Institute sessions and guest speakers, employees have the 101, 201 and 301 face-to-face workshops for new opportunity to delve into a range of topics allowing employees, senior consultants and senior leaders; for an increased sharing of expertise to meet local our signature Visionary Leadership Model training; needs and interests. and mandatory ethics training. SELF-DIRECTED LEARNING INDIVIDUAL MENTORING OR COACHING We encourage employees to further expand their We recognize that mentoring is a valuable knowledge through self-directed activities such developmental partnership for receiving constructive as keeping up to date through industry webinars, feedback and promoting leadership within the Firm. podcasts and readings. Our “Love a Little Learning” A formal mentoring program has been established newsletter has a monthly theme, highlighting pieces in our Toronto and Montreal offices, pairing curated by leaders across the network. The Firm offers consulting staff with senior individuals. Ad hoc a select number of licences to access thousands of the mentoring and individualized coaching programs latest business, creative and technology skills training are also recognized in mentees’ Learning Passports. videos designed for 24/7 desktop and mobile learning through LinkedIn Learning. 20 AVENIR GLOBAL Corporate Responsibility Report 21
2019 Achievement Awards 2019 ACHIEVEMENT AWARDS local winners COMMITMENT & Joe Derry-Malone Hugo Morissette COLLABORATION (Hanover London) (NATIONAL Montreal) ACHIEVEMENT AWARD Sandra Allimadi-Ocitti Tim Butters (NATIONAL Toronto) Every year, AVENIR GLOBAL presents (Hanover Middle East) Daniella Pfeifer Alyssa Smith (AXON Copenhagen) Juliet Kitson (Madano) (NATIONAL Vancouver) Achievement Awards to employees who, James McCary (AXON London) Bridget Burgess Carrie Young (Padilla Minneapolis) (NATIONAL Halifax) Rebecca Burbidge (AXON London) Sarah Fox (Padilla New York) through their exceptional contributions, Edith Rochette Sophie Herlihy (AXON London) Kathryn Canning (Padilla Richmond) (NATIONAL Montreal) Michelle Wolfson (AXON New York) Natalie Smith (Padilla Richmond) Michel Lambert reinforced the Firm’s values and vision, and Essi Turkson (Cherry) Karl Picard (Hanover Dublin) (NATIONAL Quebec City) Jane Taber (NATIONAL Toronto) Sarah Levy (Padilla Washington) Jennifer Toole (SHIFT Boston) promoted its growth and leadership position Mia Ayres (Hanover London) Samantha Brannan (Madano) David Heinsch (Padilla Minneapolis) Fred Lake (Padilla New York) INNOVATION ACHIEVEMENT AWARD in the industry. Dayna Park (NATIONAL Halifax) Stéphanie Napky Couture Joel Erb (Padilla Richmond) Leigh Ireland (Hanover London) Ashley Desrosiers Darren Fleetwood (Madano) (NATIONAL Montreal) (Padilla Washington) Among 139 nominations submitted by their colleagues, 74 laureates were selected this Vincent Gagnon Darren Weiss (SHIFT San Francisco) Mel Hennigar (NATIONAL Halifax) year for their accomplishments in six categories. The awards were presented during local (NATIONAL Montreal) Pascale Larouche ceremonies in each of our offices. In addition to the winners in local categories, AVENIR Tiéoulé Traoré (NATIONAL Ottawa) SUPPORT SERVICES (NATIONAL Montreal) GLOBAL presents global recognition awards to celebrate extraordinary achievements. Marie-Pier Lambert ACHIEVEMENT AWARD Gisele Suen (NATIONAL Toronto) (NATIONAL Quebec City) Danni Buxton (Cherry) Grant Prentice (Padilla Chicago) Meredith Adams Michael Garrison AVENIR GLOBAL Way Award Luc Beauregard Award (NATIONAL Toronto) Kate Lawrie (Hanover London) (Padilla Minneapolis) Shelby Hirsch (NATIONAL Halifax) Alan Dunton (SHIFT San Francisco) Sarah Fox (Padilla New York) Jillian Stead Jenna Finn (SHIFT Boston) (NATIONAL Vancouver) Camille Bélanger The AVENIR GLOBAL Way Award The Luc Beauregard Award, (NATIONAL Montreal) Allison Mikita (Padilla New York) PEOPLE LEADER is presented to the employee dedicated to the memory of Melissa Wood (NATIONAL Ottawa) ACHIEVEMENT AWARD who best represents the Firm’s our founder, is presented to Nichole Gill (Padilla Richmond) Aisha Saito (NATIONAL Toronto) values and embodies our brand one of the AVENIR GLOBAL Laurie Hainley (Padilla Washington) Daniella McCrorie (AXON CTS) by applying bold thinking to Achievement Awards Alice Vaught (Padilla Chicago) Shannon Steffen Antonia Katsambis (AXON London) solve challenges and establishing winners whose stellar Lisa Ramos (Padilla New York) (SHIFT San Francisco) Elisabeth Mozel-Jury trusted relationships with clients nomination and strong Jennifer Leahy (SHIFT Boston) (AXON London) and partners. performance during the BUSINESS DEVELOPMENT & year truly stood out among Simon Oldridge (Cherry) Alan Dunton took the reins of MANAGEMENT VISIONARY LEADERSHIP all local laureates. ACHIEVEMENT AWARD MODEL ACHIEVEMENT Gareth Morrell (Madano) SHIFT’s San Francisco office in July 2018. He brought an energy and a “can-do” attitude that inspired his reports and had a swift AWARD Lee Stafford (NATIONAL Halifax) Since joining Padilla two years ago, Sarah Fox has been Sam Walsh (Cherry) and dramatic impact on office performance. recognized as a great leader who goes above-and-beyond Melissa Lewis (AXON CTS) Judith Lebel (NATIONAL Montreal) Barbara Cooreman in client service. She is a mindful strategic team manager Nancy Dale (NATIONAL Toronto) Alan is a leader who focuses not just on revenue growth and (Hanover Brussels) Sarah Schippers (AXON London) who nurtures growth among staff, is business minded, and client retention, but also employee motivation. He cultivates Gary Cleland (Hanover London) Tara Lohmann (Madano) Justin Finnegan (SHIFT New York) is skilled in agency operations. a strong “family feel” atmosphere where people can learn Madeline Postle (NATIONAL Halifax) from each other. He has brought an element of positivity, and With her professionalism, business acumen, team player developed a growth-oriented environment that emphasizes abilities, positive demeanor and mentoring skills, Sarah professional development and which is, most importantly, fun. exemplifies the spirit of the Luc Beauregard Award. 22 AVENIR GLOBAL Corporate Responsibility Report 23
SOCIAL INVESTMENT 24 AVENIR GLOBAL Corporate Responsibility Report 25
SOCIAL INVESTMENT Wherever we do business, we strive to have a positive impact in our local communities. Giving has always been an integral As well as having international reach, we are part of our local economic ecosystems part of the AVENIR GLOBAL and work with local businesses and suppliers way. In addition to what we do where possible. We also play a role in social development where we work, and support as a Firm, we encourage our causes that are important to our employees employees to volunteer on their and our neighbours through fundraising own behalf and support causes efforts, volunteer drives, and by providing pro bono services. they feel strongly about in order In 2019, we devoted nearly 7,000 pro bono hours to organizations in a variety to make their community a of sectors, such as healthcare and social services, education and learning, arts and culture, youth and seniors services, and more. We have built meaningful, better place to live for all. long-lasting relationships with some organizations throughout our history, and we are always happy to make new connections with people working to make a difference. 26 AVENIR GLOBAL Corporate Responsibility Report 27
GOING Snapshots from NATIONAL Public Relations NATIONAL TORONTO THE SHOEBOX PROJECT In December 2019, NATIONAL Toronto made gift-filled shoeboxes for local women FURTHER impacted by homelessness as a part of The Shoebox Project for Women. Each thoughtfully created and decorated shoebox was filled with items valued at around $50 to enhance self-esteem and reduce feelings of isolation for women in need. Women displaced from their FOR OUR homes are often overlooked and the shoebox gift is a powerful reminder to a woman that she has not been forgotten and remains a valued and respected member of her community. COMMUNITIES SNAPSHOTS OF SOCIAL IMPACT NATIONAL QUEBEC CITY LA FONDATION LES AMIS DE SAMUEL Too many students don’t have enough to eat, a situation that jeopardizes their chance of flourishing. For a 10th NATIONAL OTTAWA APATHY IS BORING consecutive year, an army of volunteers, including many members of the NATIONAL Apathy is Boring is a non-partisan, charitable organization Quebec City team, answered the call of Les focused on educating all Canadian youth about democracy, Amis de Samuel foundation (created by so that they can become change-makers in their everyday Managing Partner Julie-Anne Vien in 2009) lives. to take part in the “Marchands de bonheur” During Canada’s 2019 federal election period, NATIONAL Ottawa intiative on a cold December morning. was proud to work with Apathy is Boring to help them boost public Their mission was to prepare food baskets for engagement as they ran their biggest ever nationwide get-out- 155 underpriviledged families of students the-vote campaign. NATIONAL helped the organization develop from primary and secondary schools of the a strategy to engage traditional media, and assisted with media Quebec City area. The operation was once outreach, media training for their spokespeople, social media again a big success, generating smiles and training for their communications team, and the development of stars in the children’s eyes. two separate national Op-Eds, which were published in major Canadian news sources. 28 AVENIR GLOBAL Corporate Responsibility Report 29
Snapshots from NATIONAL Public Relations Snapshots from AXON Communications and Madano NATIONAL MONTREAL NATIONAL ATLANTIC AXON CTS & NATIONAL TORONTO CENTRAIDE OF GREATER MONTREAL 2019 MEMORIAL CUP SECOND HARVEST Continuing a long-standing tradition, NATIONAL When the Halifax Mooseheads were to Members of the AXON CTS and Montreal once again supported Centraide of Greater host the 2019 Memorial Cup—the Canadian NATIONAL Toronto teams took a day in Montreal in 2019. The highlight of the fundraising Hockey League’s championship tournament— the summer of 2019 to support Second campaign was the always popular auction, in which at Scotiabank Centre for the first time in Harvest in their Feeding Our Future more than 50 employees participated. nineteen years, naturally, NATIONAL Atlantic’s program. Second Harvest is Canada’s employees volunteered to help them bring it largest food rescue charity, and Feeding Prizes consisted of gifts from clients or partners, and several one- to life. Our Future is their summer lunch program. of-a-kind items donated or crafted by the employees themselves. Thanks to mobilization efforts from the committee composed of Besides drumming up excitement around this Every day for 8 weeks in the summer, teams of chair Mirabel Paquette along with Léa Blanchet, Christian Ahuet, remarkable sporting event for Halifax, which many volunteers prepare nutritious lunches, which Guillaume Lajoie, Nathalie Rhéaume and Maxime Debeauvais, ended up declaring as “best ever,” our colleagues Second Harvest then delivers to summer camps NATIONAL Montreal raised over $38,000 for Centraide. hosted the event’s sponsors and helped them make across the city, ensuring that children who get the most of this important partnership. subsidized lunches during the school year will also be receiving at least one nutritious meal a day while attending summer camp. Our team got into the kitchen and some snazzy hairnets, and made almost 900 sandwiches for children’s camp lunches. AXON UK & MADANO MIND In May 2019, a group of intrepid AXON UK and Madano explorers took on the Three Peaks Challenge—the UK’s most demanding hiking challenge—in support of the mental health charity Mind. The challenge is a race against the clock to scale the three highest mountains in England, Scotland and Wales in under 24 hours. During Mental Health Awareness Week, the team successfully completed the challenge within the time limit, hiking 37 kilometers, ascending 3,604 meters, and raising a whopping NATIONAL VANCOUVER £6,366.48 in donations for Mind. This was LIFT PHILANTHROPY PARTNERS 354% of the team’s original fundraising target! N AT I O N A L TO R O N TO LIFT Philanthropy Partners is a national, non-profit organization that works with social purpose organizations goes further (SPOs) across Canada to improve their operations, accountability and measurement practices so they can In June 2019, the NATIONAL deliver meaningful, lasting impact. Toronto team participated in a session led by experts from The NATIONAL Vancouver works closely with the small but mighty In 2019, the AXON UK 519, a City of Toronto agency team at LIFT to plan and implement effective strategies that clearly and Madano CSR Elective communicate the value they bring to expanding the capacity promoting inclusion and respect MADANO launched the Pro Bono Day and reach of SPOs. In 2018 and throughout 2019, NATIONAL for the 2SLGBTQIA communities. supported the launch and rollout of Better Beginnings, Bigger & AXON UK Benefit; allowing every The workshop included skills for Impact, a unique initiative created to help 10 organizations expand corporate and public spaces alike go further member of the team to take their capacity and reach in order to deliver real change in the lives a day off to provide in-kind and highlighted the importance of Canadian newcomers. NATIONAL provided services in-kind to services to support the causes of seeking counsel to constantly help LIFT better serve the selected organizations, including the that matter to them most. development of a communications toolkit and a comprehensive improve how we work and treat online communications audit, and provided reports to help one another. LIFT better understand where they could support SPOs in communicating their services and overall impact. 30 AVENIR GLOBAL Corporate Responsibility Report 31
Snapshots from Padilla Snapshots from SHIFT Communications PADILLA MINNEAPOLIS SHIFT SAN FRANCISCO YOUTHLINK THE OCEAN CLEANUP For today’s youth experiencing For nearly three years, SHIFT San Francisco homelessness, living without shelter is Managing Director Alan Dunton has provided a grim reality in many communities, but communications support to The Ocean Minneapolis has a vital lifeline: YouthLink. Cleanup, a Dutch non-profit organization that Each year, the non-profit helps thousands builds advanced technology to rid the world’s of young people in crisis by providing oceans of plastic debris. them with a filling meal, clean clothes, a hot shower and a connection for a place At the end of 2019, Alan traveled to Vancouver to to sleep. help the organization announce—and celebrate—the completion of Mission One, which culminated in its In 2019, YouthLink received its own lifeline—a PADILLA RICHMOND SHIFT BOSTON & NEW YORK first retrieval of plastic from the Great Pacific Garbage transformative $1.4 million donation that would THE RICHMOND FORUM MOVEMBER FOUNDATION Patch. At that event, which captured media attention fund needed services and revitalize its Youth Persuasive orators—from Patrick Henry to Oprah Winfrey—have from around the world, The Ocean Cleanup also The Movember Foundation is saving and improving Opportunity Center. Padilla volunteered its announced that it would develop consumer products delivered some of the world’s greatest speeches in Richmond, men’s lives through projects focused on prostate time and expertise to help the organization based entirely upon the plastic it retrieves from the Virginia. The Richmond Forum, the U.S.’s largest non-profit lecture cancer, testicular cancer, mental health and suicide publicize this transformational gift, conducting oceans, as well as a partnership with DNV GL, a an immersive messaging session with its staff series, has contributed to this proud tradition. prevention. leader in industry certifications, to create a new open and leaders that led to the development of standard for verifying the origin of ocean plastic. Alan, But with few public K-12 schools teaching speech or debate in the region, In November 2019, Jordan Surkin, Jim Joyal, Dave Heffernan, a strategic messaging platform capturing who has never lived more than a few miles away from The Forum leaders saw an opportunity to expand their mission in the community. Dan Brennan, Justin Finnegan, Rick Murray, Ian Averback, YouthLink’s unique capabilities. Padilla also the Pacific Ocean, supports The Ocean Cleanup’s Their goal: for there to be competitive speech and debate teams in all public Pete Buhler, and Jonathan Murray, known throughout the provided media training, media planning and global communications team as it continues to middle and high schools in the Richmond region by 2025. Padilla eagerly month as the “SHIFTy Staches,” came together and grew their outreach efforts that helped YouthLink secure drive incredible, international recognition for the helped launch the Richmond Region Speech & Debate Initiative. Padilla moustaches in the name of men’s health. SHIFT promoted quality media coverage for their dedication organization’s technical accomplishments, as well as designed the initiative’s graphic identity and created a compelling digital this effort through social media all month long. Within the event, expanding awareness across awareness for the need to remove plastic debris from presentation to build support for the initiative in the community, showing how first week, the SHIFTy Staches surpassed the $1,000 goal the Twin Cities and beyond. the world’s oceans. speech training helps develop better students, college candidates, employees and raced past $2,000 shortly after. By the end of the wildly and citizens. The initiative, now in its first full programming year, supports successful campaign, the SHIFTy Staches raised a total of teams in 21 of the region’s 33 public high schools, with nine of these being $6,852 for the Movember Foundation. brand new teams—well on the way to its 2025 goal. 32 AVENIR GLOBAL Corporate Responsibility Report 33
Snapshots from Cherry and Hanover CHERRY THE TRUSSELL TRUST - SOUTHBANK FOODBANK P R OJ E C T S A N D O R G A N I Z AT I O N S CHERRY Southbank Foodbank is part of The Trussell Trust’s network of 428 foodbanks, working to tackle food poverty and hunger in goes further WE SUPPORTED IN 2019 local communities across the U.K. Between 2018 and 2019, Here is a list of organizations we supported with office-level more than 5,000 people were fed by Southbank Foodbank, volunteering, pro-bono, in-kind services or monetary donations. with 29% of clients being referred due to In 2019, Cherry launched its new low income. employee volunteering policy, Academy of Nutrition and Fondation CERVO Kids Code Jeunesse Québec Bourse allowing employees up to two Dietetics Foundation Fondation de l’Université Le Cartel Quebec Cancer After attending a course at another London AVENIR GLOBAL Acadia University du Québec à Trois-Rivières Foundation days per year to volunteer Le Devoir company around Christmas time, Cherry’s Peter Marshall spotted for a charity or cause close to AfterWords Literary Fondation du Collège Quincy Animal Shelter their donations for their local foodbank. Inspired by the initiative, Le Grand Costumier Festival Notre-Dame their hearts. Réseau Action TI he contacted Cherry’s local foodbank, City Hope Church, which was Apathy is Boring Fondation du Séminaire Leukemia & Lymphoma Society Save the Children less than 5-minute walk from the office, and organized a food drive des Pères Maristes Art of City Building to collect donations. The campaign received overwhelming support LIFT Philanthropy Partners Second Harvest Fondation Élan Atlantic Leadership Forum from the staff. Fondation Lépine Little Brothers SickKids Atlantic Tennis Centre Cloutier / Athos Loran Scholars Foundation St Christopher’s Hospice Atlantic Women’s Fondation Les Amis Maison St-Raphaël St. Francis House Venture Fund de Samuel Making the Leap St. John’s Status of Big Brothers Big Sisters Fondation Paul Gérin- Women Council of Greater Halifax Massachusetts Society for Lajoie the Prevention of Cruelty St. Michael’s Animal Bluenose Marathon Fondation Père to Children Care Committee Brigadoon Village Raymond-Bernier, s.v. Memorial Cup Halifax TEDxToronto Canadian Blood Services Forest Nova Scotia Mind The 519 Envirothon Canadian Cancer Society Montreal Canadiens The ACT Foundation Fusion Halifax Canadian Council for Children’s Foundation The BrandLab Aboriginal Business Galerie Antoine Ertaskiran Mount Saint Vincent The BURG Classic Canadian Ski Hall of Fame God’s Love We Deliver University Charity Tournament and Capital Area Food Bank Greater Chicago Food Movember Community Event Depository Centech Multiple Sclerosis The Canadian Club Greater Minneapolis Society of Canada of Montreal Centraide of Greater Crisis Nursery Montreal National Eagle Center The Greater Boston Halifax Partnership Food Bank CEPA Foundation Neil Squire Healthcare The Loppet Foundation Chaire de recherche New York Common Pantry Businesswomen’s en oncologie ORL The Maritimes Energy Association NorthPoint Health & Association Chebucto Connections Wellness Center Heart UK The Nova Scotia Collège Durocher NSCC HeartWood Centre Sea School Saint-Lambert for Community Youth Offshore Energy Research The Richmond Forum Comité Femmes en Development Association of Nova Scotia philanthropie The Shoebox Project Hope Cottage Open Door Centre Halifax for Women Communities@Work HANOVER Immigrant Services Orchestre symphonique The Virginia Home DIMBLEBY CANCER CARE Cradles to Crayons Association of Nova Scotia de Montréal Théâtre Premier Acte CreativeMornings Intelligence Industrielle Orchestre symphonique For the past 15 years, Hanover has provided public relations, Richmond de Québec totaliQ International web and digital support to Dimbleby Cancer Care, a charity CURE Foundation Association of Business Osprey 5k Run/Walk Town of Marblehead offering end of life support for cancer patients that was Dalhousie University Communicators (IABC) Phoenix Youth Programs United Way established in memory of the legendary BBC broadcaster Dimbleby Cancer Care International Economic Pine Street Inn Virginia Home for Forum of the Americas Richard Dimbleby. Dress for Success Toronto President’s Group Boys and Girls Jean Paul Riopelle Walker Art Center Étudiants dans la course Foundation Project Success He was the first public figure to talk openly about his cancer in Webber Street the 1960s, and the charity is now run by his equally distinguished evenko foundation for Jeune chambre de Propel ICT emerging talent commerce de Québec Wellspring broadcaster son Jonathan. In 2019, Hanover’s Healthcare Public Policy Forum Feeding America Jeunes musiciens World Press Freedom Day Communications team helped launch the charity’s new “cancer map Public Relations Fenway Health du monde Society of America YES (Youth Employment of Britain,” securing national and broadcast coverage. Junior Achievement Services) Festival TransAmériques Public Relations Nova Scotia Without Borders YouthLink Fondation Airmedic Kavanagh Club QEII Foundation 34 AVENIR GLOBAL Corporate Responsibility Report 35
Our leaders’ volunteer engagement in 2019 Ali Salam – Imagine Canada John Parisella – Montréal International, Michel Lambert – Société culturelle de Youth Fusion, Institute for Research on Vanier, Société du domaine Maizerets, Amy Fisher – Minnesota High Tech Public Policy, Institut de la confiance dans Fondation de santé et services sociaux Lévis- Association les organisations, Junior Chamber of Lotbinière, Société d’histoire du sport de la André Bouthillier – Destination centre-ville Commerce of Montreal, The Montreal Capitale Nationale Montréal, Société de développement Angus Centre for International Studies - University Michel Rochette – JURIPOP, Conseil of Montreal Andrea Mandel-Campbell – des entreprises en technologies Canadian Club John Sparks – Hull Services environnementales du Québec (CETEQ), American Chamber of Commerce in Canada Andrew Molson – Molson Foundation, Judith Lebel – La Dauphinelle (AMCHAM) Institute for governance of private and Julie-Anne Vien – Fondation du Musée public organizations, Concordia University Michelle Renee – Out On Screen, national des beaux-arts du Québec Foundation, evenko foundation for United Girls of the World Society emerging talent, The Montreal General Kathryn Tector – Sacred Heart School Mirabel Paquette – Fédération des Hospital Foundation, OSM Foundation, of Halifax, MetroWorks, United Way chambres de commerce du Québec, Public Montreal Neurological Institute and Hospital, Katina Shelton – RGC Gymnastics Relations Without Borders Business / Arts, RMR Foundation, Scouts Canada, Québec Blue Cross Kevin McCann – Dalhousie University Miranda Dini – Healthcare Communications Across the Ashley Desrosiers – Seaside Sustainability Bob McNaney – LifeScape Advisory Council, Junior Achievement of Nova Scotia Association (HCA) Nancy Dale – Wellspring AVENIR GLOBAL Kristan Hines – Phoenix Youth, Natalie Smith – VIRGINIAforever Brian Ellis – Virginia Commonwealth Dalhousie University University | Richard T. Robertson School Natalie Turner – PM Society Patient Kyle Kapustka – American Red Cross network, our leaders of Media and Culture Engagement Interest Group Minnesota Region – Twin Cities Area Brian Prentice – Artistry Theater and Nate Gilbraith – OutFront Minnesota Laura Cubillos – Action for Healthy Kids Visual Arts Nicole Delorme – The Canadian Club are also personally Leah Kondes – Volunteers of America – Charles Lewington – Royal Hospital Chelsea, of Montreal Minnesota and Wisconsin The Bath Festival Orchestra Pascale Soucy – Jeune Chambre Leslie Molko – Société québécoise des involved in more than Dan Reilly – American Marketing Association de commerce de Québec professionnels en relations publiques – Minnesota Pierre Guillot-Hurtubise – Théâtre de Lucy Hagger – Friends of the Earth - Dana Bossen – American Red Cross la ligue nationale d’improvisation 80 organizations. Richmond and Twickenham Minnesota Region – Twin Cities Area Rachel Rice – Financial Executives Margo O’Hara – American Heart Dave Heinsch – Catholic International – Twin Cities Chapter, Riverton Association, Minnesota Health Strategy and Community Foundation Community Housing Communications Network Diana McLachlan – Right To Play Robert Lupien – Axion 50 plus, Fondation de Marie-Christine Garon – l’Université du Québec à Trois-Rivières Doris Juergens – YES Montreal Club médaille d’or Romina Oxborough – Healthcare Emma Lemon – Dundonald Primary School Mark Boutet – Le cercle finance Businesswomen’s Association (HBA) et placement du Québec François Crête – Nature Conservancy Sabrina Duguay – Les amis of Canada Mark Dailey – St. Michael’s Church du Devoir of England Primary School Gavin Megaw – parkrun Sadie Knudson – The Advertising Federation Martin Daraiche – Arthritis Society Heath Rudduck – Minneapolis Parks of Minnesota (AdFed) Foundation, University of Minnesota | Matt Kucharski – Greater Twin Cities United Sarah Levy – The Institute of Masonic Cancer Center, Pillsbury Way, Pheasants Forever Food Technologists United Communities Matthew Moth – FitzRoy, Canada-United Sarah Young – Creative Destruction Lab, Jean-Alexandre D’Etcheverry – Kingdom Chamber of Commerce Develop Nova Scotia, Halifax Partnership, PAS de la rue Matthew Sullivan – Arthur W. Page Society Mount Allison University, Young Presidents’ Jean-Pierre Vasseur – Organization (YPO), YMCA of Greater Michael Evans – Mytime Active Maison Emmanuel Halifax/Dartmouth Michael Prescott – Leaders as Change Jeff Ferrier – Public Affairs Association of Thomas Jollie – Children’s Heartlink, East Agents, Bloodwise Canada - British Columbia Chapter Town Business Partnership, Minneapolis Michael Zdanowski – UK Social Mobility Downtown Council, Boy Scouts of America Jeff Wilson – MENTOR Virginia, Richmond Awards, Making The Leap Public Relations Foundation, Virginia Tina Charpentier – Agricultural Communications Hall of Fame Relations Council 36 AVENIR GLOBAL Corporate Responsibility Report 37
E N V I R O N M E N TA L P E R F O R M A N C E 38 AVENIR GLOBAL Corporate Responsibility Report 39
PERFORMANCE I N D I C ATO R S Multiple programs and measures are in place across the AVENIR GLOBAL network to reduce our environmental footprint. Here is an overview of how we’re doing. E N V I R O N M E N TA L PERFORMANCE 48 % 74 % OF OUR OFFICES OF OUR OFFICES While we take great pride in ARE LOCATED HAVE BATTERY collectively reducing our ecological IN A LEED RECYCLING PROGRAMS footprint, we know that being CERTIFIED 22%an organics (OR EQUIVALENT) BUILDING environmentally conscious goes OF OUR OFFICES HAVE far beyond recycling, composting and double-sided printing. 100% OF OUR OFFICES ARE EQUIPPED WITH VIDEO COLLECTION PROGRAM CONFERENCING CA PA B I L I T I E S to reduce travel In 2019, AXON UK signed the Time to Change 96% Employer Pledge, reinforcing the agency’s NAAXTOI O N NUAKL commitment towards ending the stigma around In 2019, NATIONAL Montreal and NATIONAL MONTREAL & mental health in the workplace. The pledge is goes further Toronto both launched composting initiatives and 100% N AT I O N A L OF OUR supported by a comprehensive action plan, which TORONTO installed bins dedicated to collecting organic will be implemented in an effort to positively impact go further matter in key areas of the office. the way that AXON staff think and act about mental health in the workplace. OF OUR OFFICES HAVE PA P E R , C A N OFFICES HAVE AN A N D B OT T L E IT EQUIPMENT recycling programs RECYCLING PROGRAM 40 AVENIR GLOBAL Corporate Responsibility Report 41
OUR OFFICE locations AVENIR GLOBAL CALGARY Selkirk House 1155 Metcalfe Street, Suite 800 555 4th Avenue SW, Suite 2100 Montreal, Quebec H3B 0C1 Calgary, Alberta T2P 3E7 Canada Canada Now more than ever, green is T: +1 514-843-2343 T: +1 403-531-0331 Andrew T. Molson, Chairman Lorèn Lailey-Irvine, Managing Partner Jean-Pierre Vasseur, “in,” and at AVENIR GLOBAL, President and Chief Executive Officer Valérie Beauregard, ST. JOHN’S Bain Johnston Centre Executive Vice-President 10 Fort William Place, 1st Floor we like to think that taking care Royal Poulin, Executive Vice-President and Chief Financial Officer St. John’s, Newfoundland and Labrador A1C 1K4 Canada T: +1 709-754-9614 of our planet also stems from Ralph Sutton, President, Europe and Middle East, Ronalda Walsh, Associate Vice-President and International Managing Partner Martin Daraiche, President, Canada SAINT JOHN taking caring of our people and NATIONAL PUBLIC RELATIONS 75 Prince William Street, Suite 210 Saint John, New Brunswick E2L 2B2 Canada our communities. All across our MONTREAL 1155 Metcalfe Street, Suite 800 T: +1 506-672-1860 Anne McInerney, Associate Vice-President Montreal, Quebec H3B 0C1 network, our teams not only Canada T: +1 514-843-7171 HALIFAX 1625 Grafton Street, Suite 1600 show interest in the environment, Serge Paquette, Managing Partner South Tower Halifax, Nova Scotia B3J 0E8 TORONTO Canada NATIONAL Public Relations they actually act on it. T: +1 902-420-1860 and NATIONAL Capital Markets Sarah Young, Managing Partner 320 Front Street West, Suite 1600 Toronto, Ontario M5V 3B6 VANCOUVER Canada Box 34, One Bentall Centre T: +1 416-586-0180 505 Burrard Street, Suite 620 Martin Daraiche, Interim Managing Partner Vancouver, British Columbia V7X 1M4 Canada QUEBEC CITY T: +1 604-684-6655 140 Grande-Allée Est, Suite 670 Paul Welsh, Managing Partner Quebec City, Quebec G1R 5M8 Canada T : +1 418-648-1233 Julie-Anne Vien, Managing Partner OTTAWA 81 Metcalfe Street, 2nd Floor Ottawa, Ontario K1P 6K7 Canada T: +1 613-233-1699 Gordon Taylor Lee, Managing Partner 42 AVENIR GLOBAL Corporate Responsibility Report 43
AXON COMMUNICATIONS CHERRY ABU DHABI CHICAGO Hanover FoodMinds TORONTO LONDON Office 509 330 South Wells, 4th Floor AXON Clinical Trial Services Elm Court, Royal Oak Yard Building 6 Chicago, Illinois 60606 320 Front Street West, Suite 1600 168-170 Bermondsey Street Park Rotana Office Complex, United States Toronto, Ontario M5V 3B6 London SE1 3TQ Khalifa Park T: +1 312-258-9500 Canada United Kingdom PO Box 769663, Abu Dhabi, UAE Michelle Kijek, Senior Vice-President (FoodMinds) T: +1 416-586-0180 T: +44 20 7940 7310 T: +971 2 641 1030 Erin DeSimone, Senior Vice-President (FoodMinds) Chuck Johnston, Managing Partner John Goundry, Managing Director Jonty Summers, Managing Director WASHINGTON NEW YORK HANOVER, MULTIPLE DUBAI Padilla and FoodMinds 4 World Trade Center AND THE PLAYBOOK Hanover 1100 G Street NW, Suite 805 150 Greenwich Street, 48th Floor Office 207/208 Washington, D.C. 20005 New York, New York 10007 LONDON Thomson Reuters Building 01 United States United States Hanover Dubai Media City T: +1 202-684-6058 T: +1 914-701-0100 70 Gray’s Inn Road PO Box 502420, Dubai, UAE London WC1X 8BT Sarah Levy, Vice-President (FoodMinds) Chuck Johnston, Interim Managing Partner T: +971 4 375 2737 United Kingdom Jonty Summers, Managing Director SAN FRANCISCO LONDON T: +44 20 7400 4480 FoodMinds 160 Blackfriars Road, 7th Floor Charles Lewington, Chief Executive Officer PADILLA, SMS RESEARCH, 456 Montgomery, 15th Floor Southwark, London SE1 8EZ JOE SMITH AND FOODMINDS San Francisco, California 94104 United Kingdom LONDON United States T: +44 20 3595 2400 The Playbook MINNEAPOLIS T: +1 650-860-5010 Miranda Dini, Managing Partner Unit B Padilla and SMS Research 8-14 Vine Hill Laura Cubillos, Executive Vice-President (FoodMinds) 1101 West River Parkway, Suite 400 BRIGHTON London EC1R 5DX Minneapolis, Minnesota 55415 Floor 4, SPACES United Kingdom United States SHIFT COMMUNICATIONS Mocatta House T: +44 20 3797 1091 T: +1 612-455-1700 BOSTON Trafalgar Place Andrew Baiden, Managing Director Matt Kucharski, President 120 St. James Avenue, 6th Floor Brighton BN1 4DU Dan Reilly, Senior Vice-President Boston, Massachusetts 02116 United Kingdom LONDON (SMS Research Advisors) United States T: +44 20 3595 2436 Multiple T: +1 617-779-1800 James Osborn, Director Soho Works, Shoreditch NEW YORK Unit 4.07, 4th Floor, The Tea Building Rick Murray, Managing Partner Padilla COPENHAGEN 56 Shoreditch High Street Annie Perkins, Managing Director 4 World Trade Center Hellebæk Klædefabrik London E1 6JJ 150 Greenwich Street, 48th Floor Nordre Strandvej 119 E United Kingdom SAN FRANCISCO New York, New York 10007 3150 Hellebæk 456 Montgomery Street, 15th Floor Gabbi Cahane, Chairman United States Denmark San Francisco, California 94104 T: +1 212-229-0500 T: +45 29 88 05 87 DUBLIN United States Hanover Fred Lake, Senior Vice-President T: +1 415-591-8400 Tina Hahn, Vice-President 5 School House Lane East Pablo Olay, Vice-President Alan Dunton, Managing Director SWITZERLAND Dublin 2 T: +41 76 402 25 90 Ireland RICHMOND NEW YORK T: +353 1 969 4086 Padilla and Joe Smith 4 World Trade Center Reghu Venkatesan, Director 101 West Commerce Road 150 Greenwich Street, 48th Floor Lorna Jennings, Managing Director Richmond, Virginia 23224 New York, New York 10007 MADANO United States BRUSSELS United States LONDON Hanover T: +1 804-675-8100 T: +1 646-756-3700 160 Blackfriars Road, 7th Floor Square de Meeûs 35 Brian Ellis, Executive Vice-President Annie Perkins, Managing Director Southwark, London SE1 8EZ 1000 Brussels United Kingdom Belgium Christian Markow, Founding Partner & Chief Creative Officer (Joe Smith) T: +44 20 7593 4000 T: +32 2 588 26 01 Michael Evans, Managing Partner Christian Hierholzer, Managing Director 44 AVENIR GLOBAL Corporate Responsibility Report 45
In 2019, AVENIR GLOBAL held a Firm-wide contest to select photos that would be permanently displayed at the reception area of our Montreal headquarters. We received more than 140 unique photos that all illustrate our growth and the great diversity of talent and individuals in our company. The pictures below, along with those appearing throughout this document, were all taken from this contest.
48 AVENIR GLOBAL Corporate Responsibility Report
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