Global Consumer Trends Fueling Growth - ADM
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Global Consumer Trends Fueling Growth Global forces, growing tensions, and the ongoing COVID-19 pandemic are causing consumers to continue to adjust their priorities and considerations as they try to establish a sense of normalcy – leading to a growing urgency for businesses to understand shifting expectations and behaviors. While no one can truly forecast the future, there are signals in the marketplace that make it possible to determine the direction in which things are headed. Discover the key consumer trends fueling global growth now and in the future, and how ADM can help you unlock winning innovation and opportunity. SCROLL TO LEARN MORE
8 Global Consumer Trends Fueling Growth
Nourishment for Plant-Based Microbiome as the Clean & Transparent
the Whole Self Lifestyles Root of Wellness Sourcing
Humanization Precise & Responsible Sustainable Advanced Renewables
of Pets Animal Feeding Goodness & BioSolutions
Because innovation is essential to everything you do, our team is at the
forefront of global trend insights that inspire new ideas and solutions.
Nourishment for the Whole Self Consumers are seeking accessible nutrition via nutrient-dense, delicious whole foods to support holistic health – with an increased focus on mental health and emotional well- being. They connect what they eat to how they feel, mentally and physically, and are looking for empowering, accessible, and proactive solutions tailored to their own unique tastes, diets, and other health goals.
A Winning Edge – Why ADM
• Proprietary taste modification and texture capabilities for
solutions that please consumers in their quest for more
lifestyle diets (sugar-reduced, fat-reduced, sodium-
reduced, gluten free, etc.)
Growth Opportunities • Expertise in product development for protein-forward,
nutrient-balanced solutions (fiber, proteins, vitamins, and
• Inherently functional whole foods for holistic health
(physical, mental, emotional) and satiating nutrition
wholesome foods such as ancient grains, beans, pulses,
nuts & seeds)
• Personalized solutions for reducing stress and
improving cognitive health • Wide variety of science-backed solutions for specific
• Purposeful indulgence, nostalgic and exploratory conditions – metabolic health, skin health, mental and
flavors mood support, and women’s health – including inherently
• Free-from negatives and reduced sugar and functional botanicals
sweeteners
• Accessibly priced and widely available to create • Fully integrated solutions from ingredients to market-
more inclusive health + wellness products for all ready finished products
Your Edge. Our Expertise. Discover more at ADM.com/youredge
Plant-Based Lifestyles Plant-based eating has gone mainstream as consumers look to accessible, inherently functional and wholesome plant-based nutrition to support healthy and environmentally friendly lifestyles. They embrace innovations that deliver on taste and texture expectations, with rising standards related to clean processing and real ingredients.
A Winning Edge – Why ADM
• Expertise in alternative proteins and flavors for full
solutions in plant-based capabilities for meat and dairy
replacement, as well as formulations with plant protein
blends
Growth Opportunities • Established experience with flavors, colors, and integrated
nutrition solutions and product development know-how
• Inherently functional, plant-based, targeted
across a range of food and beverage product formats
nutrition
• Future-proofed health halo via real, simple • Access to an unparalleled portfolio for integrated, turnkey
ingredients and sourcing narratives solutions
• Accessible through flexible formats, affordable
pricing and kid-friendly flavors • A global network of diverse, nutrient-dense protein
• Plant-based versions of traditional, authentic solutions that offer great taste and texture
regional cuisine with well-sourced local or regional
specificity • Botanicals to elevate flavor and nutritional profile
Your Edge. Our Expertise. Discover more at ADM.com/youredge
Microbiome as the Root of Wellness Consumer are increasingly connecting the health of their microbiome to their overall immunity and well-being and are proactively seeking personalized foods and ingredients that fortify gut health. They are also often looking to combine this with options to relieve stress and anxiety and boost sleep and energy to support their overall health and wellness.
A Winning Edge – Why ADM
• Proprietary, in-house probiotics tailored towards
functional health (skin health, metabolic and digestive
health, immunity)
• Science-based know-how and capabilities to transfer
Growth Opportunities across market segments in both Human and Animal
Nutrition
• Fibers that support healthy digestion and gut
microflora – good bacteria associated with
healthful properties – including prebiotics,
• Vast array of functional ingredients to blend and tailor
starches and newer fiber formulations (e.g., those towards personalized, science-backed functional health
from cacti, tubers, and bamboo) solutions
• Products, ingredients, and production methods • Health & Wellness solutions for Human and Animal
that emphasize natural, fermented, and living
foods industry segments
• Combined pre/pro/synbiotics for more targeted • Microbiome solutions designed specifically for infants,
gut health solutions and additional functional toddlers, and young children
ingredients that go beyond gut health
Your Edge. Our Expertise. Discover more at ADM.com/youredge
*via Biopolis’ scientific studies/clinicals
Clean & Transparent Sourcing Clean label is now a baseline standard for consumers seeking healthy products. Future-forward attention is on a product’s entire supply chain – who made it, how it’s made and where it’s from. Seeking reassurances on health and safety for themselves and their communities, consumers expect narratives and verifiable assurances that their product was sourced and produced responsibly.
A Winning Edge – Why ADM
• Long heritage in colors, flavors, and fruit & vegetable
preparations for clean-label-friendly solutions
• Proprietary extraction technologies in colors and flavors;
taste modification capabilities for turnkey solutions
Growth Opportunities
• Wholesome nutrition solutions supported by a vast
• Transparent/traceable ingredients highlighting portfolio of ancient grains, nuts and seeds, beans,
purity, safety and wellness standards
pulses and organic product offerings
• Focus on all aspects of link to sustainability,
including personal, social, environmental and • Sustainably-sourced ingredients from select farm and
economic local communities to mainstream final products
• Provincial, hyper-local ingredients with clear,
authentic origins
• Novel sourcing that fosters community
resiliency and environmental efforts
Your Edge. Our Expertise. Discover more at ADM.com/youredgeHumanization of Pets Pets are increasingly being treated as family members, especially as pet parents recently spent more time at home bonding with their pets and identifying their unique needs. Challenged by changing lifestyles and return to work, pet parents wish to proactively support their pet’s physical and mental well-being and are increasingly expecting high quality ingredients and tailored functional benefits.
A Winning Edge – Why ADM
• Fully integrated solutions partner from ingredient to
turnkey finished product development in Pet Food
• Vast array of wholesome and science-backed,
functional ingredients tailored to health-forward pet
Growth Opportunities offerings and solutions
• Human-grade, whole food to support quality of • Expertise in Human Nutrition allows for a deeper
life in body and mind
understanding of Pet Nutrition, as we adopt and
• Science-backed, real-food solutions for translate key human trends into what is most
proactive health management with species- applicable for pets’ health and well-being
specificity
• Variety of customizable and functional benefits • Expertise in animal nutrition to offer solutions that
for whole pet consider species-specific dietary needs to maximize
• Culinary attributes and quality production companion animals' health for the long term
Your Edge. Our Expertise. Discover more at ADM.com/youredgePrecise & Responsible Animal Feeding Growing awareness of the interconnectedness of the animal protein supply chain has increased demand for optimized feed solutions that support human & animal nutrition in an efficient and environmentally- friendly manner for a range of animal species. Precision in how farmers raise and feed livestock and fish can address such needs when mindful attention is paid to animal nutrition and responsible resource management.
A Winning Edge – Why ADM
• Deep knowledge of feed additives and ingredients and
nutritional needs of animals including optimized animal
nutrition
• Holistic approaches for the reduction of antibiotic use and
Growth Opportunities alternative means to support animal health
• Precise nutrition for specific health or regional • Positive animal welfare impacts and strong development
needs with science-backed, species-specific
optimization
of alternative production methods
• Exceed local and federal regulations to meet • Improvement of the nutritional profile and organoleptic
consumer needs for sustainability throughout quality of end-animal products
the production chain (e.g., methane reduction)
• Enhanced digitization to support traceable • Lower cost of production through tailored nutrition
animal feed agriculture and husbandry
• Highlighted role of animal feed and husbandry in • Services (formulation, innovation, training) to enhance
responsible ecology and aquaculture efficiency and sustainability
Your Edge. Our Expertise. Discover more at ADM.com/youredgeSustainable Goodness Consumers view sustainability more holistically than ever before as they connect it to what is right and just for themselves, their family, the community, environment and, ultimately, the future of humanity. Consumers see it as a moral imperative for companies to take action within the supply chain to protect environmental and social aspects of agriculture
A Winning Edge – Why ADM
• Farmer and grower programs, connecting farming to final
product and bringing increased transparency to supply
chains
• Strong link to sustainability commitments and policies to
Growth Opportunities help brands and companies achieve ESG goals aligned to the
UN’s Sustainable Development Goals
• Beyond organic claims, certifications and
narratives (e.g., regenerative agriculture) • Over 13,000,000 acres of ADM’s supply chain involved in
• Innovations that work towards drawing down sustainable agriculture projects and programs
carbon
• Protecting social and human rights in the
supply chain
• Reduction of food waste
Your Edge. Our Expertise. Discover more at ADM.com/youredgeAdvanced Renewables & BioSolutions With increasing impacts of climate change and plastic pollution, the use of finite materials and the production of physical waste, with its associated longevity, is becoming a paramount issue for consumers. Consumers now expect innovative solutions from corporations in efforts to mitigate climate change and protect resources via plant-based materials and processing practices that reduce waste and energy use from development to disposal.
A Winning Edge – Why ADM
• Long-standing history and track record of investments in
technology and partnerships for production of plant-based
materials
• Scalable impact to deliver tangible results
Growth Opportunities
• Ability to create and experiment with new technologies to
• Waste reduction and innovative energy and foster and ignite plant-based product development to drive
material solutions at many stages of the sustainable market solutions
supply chain
• Looking beyond recyclable to biodegradable, • Industrial BioSolutions providing plant-based solutions for
replacing with bio-based plastics, reducing industrial applications such as paper and packaging,
end-product waste construction materials, plant health, fermentation and home
• Adoption of circular economy practices and and personal care
infrastructure
• Consumer-centric tools for waste-reduction
Your Edge. Our Expertise. Discover more at ADM.com/youredgeYou can also read
