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HAIN DRESS^ +369% WEAR THE BLOCKCHAIN DRESS^ +369% WEAR THE BLOCKCHAIN DRESS^ +369% WEAR THE BLOCKCHAIN DRESS^ +369% WEAR THE BLOCKCHA
HP +369%
get DRESSed and contribute now | 2018 october issue
Projectdresscode is the first
blockchain–based marketplace
for limited edition and luxury
pre–owned fashion.
Projectdresscode is pioneering the way
forward, bridging two dynamic business
spheres – fashion and blockchain technology
– to create an exciting marketplace that
assures users items destined for immediate
re-sale on our online store are indisputably
authentic and forever traceable.
All of the items available for bidding are
tagged with a private key that enables users
to trace the history of the item, so users
know the whole, colourful story behind it. A blockchain is a decentralised, distributed and public
digital ledger that is used to record transactions across
many computers so that the record cannot be altered
retroactively without altering all subsequent blocks nor
without the collaboration of the entire network.
Projectdresscode is poised to ACW +369% enter the ever-growing fashion online resale market and aims to become the ultimate global online platform featuring the most extensive selection of luxury brands. Online sales of personal luxury goods The global fashion industry is valued at will more than triple by 2025, reaching $3 trillion. (Source: Fashion United, 2018) about $92.5 billion. (Source: McKinsey) The online resale market has grown by 82% over E-commerce worldwide revenue is expected to the past 3 years and is expected to reach $25 rise by almost 50%, from $481.2 billion in 2018 billion by the end of 2025. (Source: thredUP) to $712.9 billion by 2022. (Source: ShopifyPlus)
The (non–) competition:
Existing online marketplaces
for pre-owned fashion
The RealReal
2017 $500 million
revenue
users 9 million members
items consigned over 8 million pieces
Vestiare
2017 revenue over €110 million
u s e r s over 6 million members
Today’s big online marketplaces are largely (170,000 new each month)
traditional, highly centralised operations. i t e m s over 600,000 listed items
(more than 3,000 added daily)
Projectdresscode, however, is a fresh and new,
smart and secure approach to the way we see,
buy, sell and love fashion today – and pass Grailed
ownership of select fashion items onto the 2017 revenue $75,9 million
u s e r s over 1 million
next lucky buyer.
i t e m s 200,000 items
for sale every month
Why Projectdresscode
CRYPTO–TAGS AN ECOSYSTEM, NOT A STORE
All of the items available for bidding are tagged with Tagging items both online and in brick-and-mortar stores helps expand
a private key that enables users to trace the history the PDC pre-owned market – and all the good things that come with it.
of the item, so users know the whole, colourful story
behind it – and know it’s actually true. Once items are tagged – on any on- or offline store – they become part
of the PDC ecosystem, which makes them more valuable when they’re resold
some time later.
BIGGER VALUE SECURE YOUR PREMIUM POSITION
Crypto-tags enable PDC users to view and authorize Our waitlists, bid/ask and re-sell schemes all work to
ownership and grow an item’s value by creating and ensure more users have more chances to secure the items
sharing content about it. they really want – and greatly reduce the chances of
ever seeing that nasty sold-out button.
LONGER LIFE–CYCLE OF DECENTRALIZED TRUST –
INVESTMENT PIECES A SHARE IN EVERY TRANSACTION
The projectdresscode scheme celebrates the special, Once the item is sold the proceeds of the sale are shared between the
enduring value of distinctive fashion items so seller and the brand. By giving the brand a share in every transaction
they remain in the loop for all to enjoy – happily, after the initial sale we decentralise the trust – which is currently
respectfully, sustainably. Waste less, love more. dominated exclusively by brands, marketing and distribution channels –
with the help of blockchain technology and the law of code.
AUTHENTICATION
Tagging assures users the item’s heritage has been
checked and authenticated. Once authenticated, forever
authenticated.
Projectdresscode ecosystem Projectdresscode is comprised of the following components: > > D R E S S C O D E S H O P P I N G P L AT F O R M A live ‘bid/ask’ marketplace for exclusive and pre-owned fashion. > > D R E S S C O D E M O B I L E P L ATA P L I CAT I O N A mobile version of the platform with the option to “scan the product” and integration of the DRESS Pay app. > > D R E S S TAG A crypto-enabled DRESS Tag affixed to a product determining product authenticity, tracing its ownership and proving its social value. > > D R E S S TO K E N Projectdresscode will issue its own token, which will serve as a biding asset, a means of payment that will also allow users to lock tokens to scoop up great benefits. > > D R E S S PAY A method of payment allowing users to use cryptocurrencies at brick-and-mortar stores.
Projectdresscode ecosystem
– entry stations
V E R I F I CAT I O N & BRICK AND
C E R T I F I CAT I O N M O R TA R S TO R E S
CENTER
DRESS tag DRESS token + DRESS Pay
POS payment system
+ mobile app
DRESSCODE
SHOPPING
P L AT F O R M
DRESS bid/ask + DRESS token
Projectdresscode ecosystem
– item sources
VER IFICAT IO N &
C ER T IFICAT IO N C EN T ER
D R E S S TAG
ITEM SOURCES
I N D I V I D UA L S
PRO J ECT D R ESSCO DE
LIMIT ED ED IT IO N SH O PPIN G
IT EMS FRO M SELECT PL AT FO R M
FASH IO N BRA N DS
MULT IBRA N D STO R ES
PD C MERC H A N D ISE
The product – the platfrom
DRESS TAGGING
PROOF-OF-WEAR
INDI VI D UA L SELL ER S
FASHION EVENTS
Shopping
MULTI B RAND STO R ES Platform
FASHION ECOSYSTEM
BRAND COLLABORATIONS
WITH LIMITED EDITIONS
S E L E CT FA S H I O N B R A N D S
MARKETING TOOLS
BIDDING
Projectdresscode App
Today, the Dresscode App is a
closely-curated program of
fashion treats safely
stored on the blockchain.
Pump up your look and bid for
striking designs from the most
avant-garde of luxury labels,
like Heron Preston, Alyx, Off-
White, Balenciaga, Jacquemus
and more.
You can participate in the
auction for those hot chained
items only by bidding with
DRESS tokens.
10Projectdresscode App development
NOW
→ → →
Community building Buy/Bid/Ask Market Product scanning Proof-of-wearProof your wear at projectdresscode
Have your items crypto–tagged, and don’t let
their value drop at each and every re-sell.
Who wore a certain fashion item? On which
occasion? How many people scanned it? Tagging
an item enables users to trace the history of
the item, boost its influence by creating and
sharing content about it on the blockchain and
ultimately, grow the value of the item.How do you proof your wear at Projectdresscode
PRODUCT PROFILE PERSONAL PROFILE P R O O F– O F–W E A R F E E D
Sold Items
1. Louis Vuitton Wonderland Flat
Ranger Boots
2. Sain Lauren Niki Boots
3. ACW Tri Pocket Utility Holdster
LOCATION STYLING 4. Heron Preston NASA Hoodie
165 likes 276 likes
5. Prada Black Bag
6. Grandma-made mittens
PRODUCT PHOTO
1147 likes 98 likes
Dua Lipa
@ London Home
Saint Lauren
Niki Thigh High Boots
Louis Vuitton Pink Bag
@ London Garden Party
Saint Laurent Niki Boots
Heron Preston @ Paris Fashion Week F/W 2017
@ London Field Day 2018Projectdresscode = Authenticity
Blockchain is useful for tracking the authenticity of items and their
owners, which is utilised by the platform. All items available exclusively
on the platform have their own codes that can be verified against the
blockchain.
A crypto-enabled DRESS Tag affixed to a product delivers relevant data
to the end-user and gives the buyer the possibility to own, sell or
trade the rights attached to it, and pass the ownership on to the next
lucky buyer.
Each time the tag is scanned, additional information will create a new
block on the blockchain and will also be stored on the tag.
The great advantage of the blockchain is that each block is encrypted.
The second advantage is the distributed nature of the information; in
case the database is partially compromised, the remaining nodes can be
used to keep the information intact and original.
R E SA L E VA LU E – F E R R AG A M O S H O E S ( E XA M P L E )
Sell price: approx. 1,500€
Resale value: approx. 1€ for every 100€ of the
original price.
Being able to guarantee authenticity:
€30 or 40€ for every 100€ of the original price.Increasing value of pre–owned items
OFF WHITE DRESS SERVER
$190,00 ISSUING DRESS AUT HENT IC IT Y AND
T RAC EABILIT Y C ERT IFIC AT E (DR E S S TAG)
PRODUCT SMART CONTRACT
STORE
USER PURCHASE
TR A C E A B I L I T Y OF
F A S H I ON G OOD S
D R E S S C E R T I F I C A T I ON R E QU E S T
> E N CR Y P T E D A U T H E N T I CI T Y
OFF WHITE
> I N CR E A SE D SOCI A L V A L U E $1,900,00
DRESS certificate
SE L L V I A P R OJ E CT D R E SSCOD E P LAT FORM
P R E – OW N E D
ITEM
OFF WHITE
$1000,00
NO certificateToken functionalities
What to do w
those DRESS ith all
tokens?
Bid for or buy exclusive items on the Dresscode platform
Lock tokens to scoop up great benefits, like moving way up the wait-list
for things your really want.
Earn tokens by spreading the word on social media, and by sharing product
info on the Projectdresscode social platform.
>>> THE MORE YOU SHARE THE MORE YOU GET.
Brands and stores can use tokens to market and certify their products.
Stake tokens to get more product info on your DRESS tag.
Media agencies/companies and other advertisers can buy tokens as subrsciber
gifts and other promotions.Projectdresscode token economy
Get tokens for
Social Person Likes
B U Y TO K E N S, G E T L I S T E D H I G H E R
Activity
- brands and individual sellers
Rewards
Occasion Likes
Photo Likes
Brands, media and fashion stores PROJECTDRESSCODE
Scans
stake tokens for maketing on PDC PLATFORM
Comments
100% 30 %
NEW ITEMS PRE-OWNED ITEMS
70%
Buyers Winner Bid Winner Bid Buyers
Individual
sellers and
brands
All Bids All BidsProjectdresscode token economy
WHEN AND WHERE CAN I TRADE MY TOKENS?
You will be able to trade your DRESS tokens in
the first month after the end of the crowdsale.
H OW A R E W E G O I N G TO G E N E R AT E D E M A N D F O R D R E S S TO K E N S ?
>> A limited number of DRESS tokens will be issued. >> By expanding the use of DRESS tokens.
>> Marketing activities aimed at raising awareness and By selecting just the right exclusive items for our target
desirability of DRESS tokens. group to generate a large volume of bids.
Bounty program (community growth via promotion - more users By increasing the number of places where tokens can be used as
will need DRESS tokens in order to use the app). a method of payment.
Growing list of fashion brands on the platform, collaborations By increasing the volume of brands and items on the platform.
and brand ambassadors.
>> Brands will have to stake tokens for their presence on the
platform, which will result in less tokens in circulation.What is DRESS Pay?
>>The DRESS Pay site consists of a POS crypto payment
system and a mobile application. There’s also
a payment processor running in the background, DRESS Pay offers a simple
processing digital wallets and communicating payment solution allowing
with payment providers (exchanges).
on-site payments in DRESS
>>Payments are simple, automated and expedited: tokens.
the transaction status is immediately visible; it
allows customers to easily pay in cryptocurrency
while the retailer receives an amount in the fiat
currency (no risk associated with the fluctuating
value of cryptocurrencies for the dealer).
>>DRESS Pay can be integrated into an existing
retailer’s POS, with no additional hardware or
software required.Token functionalities – POS > DRESS Pay
Enterprise server
D I G I TA L WA L L E T
A N D AC C O U N T
M A N AG E R
Poin-of-Sale (POS)
terminal
T R A N SAC T I O N BA S E D
C R Y P TO C U R R E N CY
D I G I TA L WA L L E T
E XC H A N G E
M A N AG E R
Mobile device
C RY P TO C U R R E N CY
APPHow can you obtain DRESS tokens
Projectdresscode is raising capital for BASIC INFORMATION ABOUT THE PRIVATE SALE
the implementation of the idea via ICO
(Initial Coin Offering), which is a type
of crowdfunding using cryptocurrencies.
Token name ...................................... DRESS
Currently we are mid-way in the process of
the private sale, and are kindly inviting Final price of token in crowdsale ........... 0.10 USD
you to take part in it.
Currencies accepted ................... ETH, BTC, FIAT
A contribution at an early stage offers
you an additional benefit – a great bonus.
Bonus: 40-50%
E XAM PLE
HOW DO I PARTICIPATE? A contribution of 100,000 USD in the case of a 45% bonus
results in approx. 1,449,300 DRESS tokens.
Please follow the link to get listed:
K YC. P R O J E C T D R E S S C O D E . I O
After submitting the form, you will be For more information visit our TOKEN SALE page,
contacted by our team to discuss the details at PROJECTDRESSCODE.io/token-sale/
and further steps. Please do not hesitate to or send us an email at info@projectdresscode.io
contact us in case of any further questions
regarding Projectdresscode itself or any
procedural issues, including how to open
your digital ETH wallet.Token info
Token name .......................... DRESS
Total tokens ........................ 300,000,000
Total tokens supply ................. 177,000,000
Soft Cap ............................ $1,500,000
Hard Cap ............................ $15,000,000
Final price of token in Crowdsale ... $0.10
Currency accepted ................... FIAT, ETH, BTC
Price ETHUSD Lock ................. Average ETH price (14 days)
ICO Blockchain ...................... Ethereum (ERC-20)
Unsold tokens ....................... Locked for 2 years & reserved for community growthBonuses
TOKE NS TOK E N TOTAL U S D % TOTAL
T RANCH ES BON U S
IN TRA NCHE S PRIC E (U S D) IN TRAN C H E TOK E N S
PRIVATE PRESALE 45,000,000 $0.067 $3,000,000 15.00% 50%
PUBLIC PRESALE 58,500,000 $0.077 $4,500,000 19.50% 30%
CROWDSALE 76,500,000 $0.100 $7,650,000 25.50% 0%
TOTAL 180,000,000 $0.085 $15,150,000 60.00%Distribution of tokens
Group Team Vesting period Vesting period
FO UNDER S NO CLIF 2 YE AR S M ON TH LY
CO R E T EAM NO CLIF 2 YE AR S M ON TH LY
A DV I SO RS NO CLIF 6 M ON TH S M ON TH LY
OT H E R NO CLIF IM M E D IATE LY (LOC K E D) U N LOC KS AT TH E E N D OF C ROW DSALE
OR ON E W E E K AF TE R
M AR KET ING NO CLIF 1 YE AR M ON TH LY
O P E RAT IO NS NO CLIF 1 YE AR M ON TH LY
ECOSYST EM 2 YE A RS 2 YE AR S IM M E D IATE LY
P R I VAT E P RESAL E NO CLIF IM ME D IATE LY (LOC K E D) U N LOC KS AT TH E E N D OF C ROW DSALE
OR ON E W E E K AF TE R
PUB L I C P RESAL E NO CLIF IM M E D IATE LY (LOC K E D) U N LOC KS AT TH E E N D OF C ROW DSALE
OR ON E W E E K AF TE R
C ROW DSAL E NO CLIF IM M E D IATE LY (LOC K E D) U N LOC KS AT TH E E N D OF C ROW DSALE
OR ON E W E E K AF TE RBonuses
Marketing & branding, Start of the Bounty campaign, End of the
establishing private presale. Instagram, Twitter, private presale.
partnerships with Telegram, Reddit,
selected fashion BTTalk…
houses.
App development.
ONGOING > June 22nd 2018, July 2018 Sep 30th 2018,
12.00 CET 12.00 PM CET
Start of the public Launch of platform Establishing Support expansion Desktop version
presale & crowdsale. for pre-owned & logistics for product of the platform,
cyclical luxury center for tracking. expansion of
fashion items. our operations. Projectdresscode available
custom social collections
media platform.
Fall/Winter 2018/19 Dec 2019 Sep 2019 Sep 2019 Jun 2019
Mobile version of the A library of Projectdresscode
digital platform. new and pre-owned
Launch of first certified
collection listed on fashion items.
blockchain with
Multibrand crypto-kissed
Projectdresscode fashion engine.
certificate.
Dec 2020 April 2021
Mar 2019You can also read
