General Manager, Tourism Bay of Plenty

General Manager, Tourism Bay of Plenty
PURPOSE OF THE POSITION
Reporting to the Board of Trustees, the General Manager (GM) is responsible for helping to set the strategic direction
of the organisation, managing day-to-day operations, and for providing advice and support to the Chair and Board of
Trustees to carry out their responsibilities. A key part of the role is to lead and set the culture within the organisation
and develop and grow our people.
The GM oversees the planning and development of strategies, programs and services for the destination management
and marketing of Te Moananui a Toi | the Coastal Bay of Plenty region and is responsible for the reputation of both
the destination and the organisation.
The GM ensures the organisation meets all obligations to funding partners, is accountable for the management of
successful stakeholder relationships and financial stability of the organisation and ensures the organisation’s
operations and related policies meet legislative requirements.
The GM leads the advocacy work on behalf of the industry liaising with governments and other key stakeholders
regarding industry issues and representing the organisation in public consultation processes that require tourism
industry inputs.

REPORTING
Te Moananui a Toi | Tourism Bay of Plenty (TBOP) is a not-for-profit trust that operates as a joint council-controlled
organisation (CCO) with Tauranga City Council and Western Bay of Plenty Council. TBOP also provides services to
Whakatāne District Council, under a separate Memorandum of Understanding.
The General Manager works from the Tourism Bay of Plenty offices based in Tauranga and reports directly to the Chair
of the Board of Trustees. The General Manager has six direct reports. Direct reports have diverse functions including
destination marketing, destination development, brand, communications & public relations, finance, and
administration.
Staff: 17
Annual Operating Budget: $4 Million (including $1million of fixed term Central Government Funding).

OUR VISION
To share our love of the Bay of Plenty with the world.

OUR MISSION
Growing the visitor economy for the benefit of our community.

OUR TEAM VALUES
Supportive
We work with honesty and kindness and demonstrate respect and gratitude. We honour our words and our
commitments.

Belief
We have belief in the future potential in our region and confidence in our team to reach that potential.

Greatness
We never settle for less than the best achievement of our goals. We celebrate our success and growth.

TBOP’S APPROACH TO DESTINATION MANAGEMENT
As Destination Management Organisation (DMO), TBOP’s activities are aimed at growing visitation from both
domestic and international markets and at maximising visitor expenditure across the Te Moananui a Toi region.
However, this growth needs to be balanced with the needs of the community and positive levels of social licence.

TBOP takes a four well-being’s approach to guide decisions that are economically, culturally, socially, and
environmentally balanced. As a DMO, TBOP operates on both the demand and supply side of Tourism management
and under four key strategic priorities:

   •    Connect with residents
   •    Grow capability and increase supply
   •    Enhance the visitor experience
   •    Target the right visitors at the right time.

TBOP is a champion for tourism with purpose, that is ultimately regenerative and aims to leave the Te Moananui a
Toi region better for future generations. The current strategic direction is summarised TBOP’s Destination
Management Plan Te Hā Tāpoi | The Love of Tourism which can be read on our website here:
https://www.bayofplentynz.comTe-Ha-Tapoi-The-Love-of-Tourism

KEY RELATIONSHIPS
   •    TBOP team and Board
   •    Coastal Bay of Plenty Industry and regional tourism operators
   •    Tauranga City, Western Bay and Whakatāne Councils
   •    Priority One and Tauranga Chamber of Commerce
   •    RTNZ – Regional Tourism Organisations New Zealand
   •    TIA – Tourism Industry Aotearoa
   •    Senior staff at key government Departments such as MBIE
   •    Tourism NZ – Domestic and International Country Managers
   •    Industry bodies such as Hospitality NZ, Hotel Owners Association, Tourism Export Council
   •    Media
   •    Airlines, Airports and Port of Tauranga

RESPONSIBILITIES
Strategy

    1. With the Board of Trustees, set the strategic direction for the organisation, ensuring alignment with the
       priorities established with the Board and by key funding partners.
    2. Lead the implementation of marketing strategies to support a sustainable tourism industry in the Te
       Moananui a Toi region, engaging funding partners, industry partners, and iwi and hapū in the direction.
    3. Provide leadership in assisting with the strategic direction of both local and New Zealand tourism.

 Performance Indicators
     • Clearly articulated vision and strategic plans executed within agreed timeframes, budgets and policy.
     • Initiatives and projects from the strategy delivered on time, on budget, and with targets achieved.
     • Submit monthly reports, and full financial statements for consideration by the Board of Trustees.

Team Management and Leadership
   1. Build and maintain a high performing empowered team through effective management, communication and
      mentoring of staff and contractors,
   2. Provide clear leadership and promote and foster a team culture consistent with the organisation’s values,
   3. Ensure the recruitment of appropriately skilled staff to positions and establish appropriate remuneration
      levels and performance-based conditions for staff within the framework agreed to by the Board,
   4. Ensure employment policies are aligned with relevant legislation and best practices, and that all employees
      are oriented to the organisation’s policies and employee records are appropriately maintained,
   5. Identify staff development needs and puts in place staff development support programs or initiatives.

 Performance Indicators
  • Deliver clear and transparent internal communications.
  • Create opportunities for staff development through mentoring, training, secondments, and special
      projects.
  • Staff engagement
  • Conduct annual performance planning and feedback interviews.
  • Positive feedback from Board, staff, and industry, leading to TBOP be an employer of choice.

Stakeholder Engagement and Relationship Management
    1. Build and maintain strong relationships with TBOP stakeholders including funders, iwi and hapū and other
       relevant agencies,
    2. Build and maintain strong relationships with all local industry stakeholders and ensure TBOP is recognised as
       providing leadership, advocacy, and coordination for the sector,
    3. Represent TBOP in the media on all issues and ensure a positive media profile is maintained for the
       destination and the organisation,
    4. Provide advice and industry information to operators, prospective operators, consultants, academic
       institutions, local government representatives and the media,
    5. Represent the industry at relevant business functions including undertaking public speaking engagements.

 Performance Indicators
  • Lead TBOP’s industry stakeholder and wider community communications (newsletters, member briefings,
      media updates).
   • Attend/participate in industry briefings as appropriate.
   • Respond to media enquiries within deadline wherever possible and continue to foster a positive profile for
      the organisation and destination.

Operational Management
   1. Manage day-to-day operations, ensuring the organisation is resourced to deliver on its mandate, that
       legislative and contractual obligations are met, and that the financial stability and reputation of the
       organisation is upheld,
   2. Oversee the preparation of annual operating budgets for approval by the Board of Trustees, ensuring that
       budgets align with funding agreements, are reported on monthly and financial targets are achieved,
   3. Ensure accounting and management systems are in place to provide accurate and timely information to the
       Board of Trustees and management for the effective management, development, and control of TBOP to
       Audit New Zealand standards,
   4. Manage compliance including adherence to the Local Government Act, Council(s) and TBOP code of conduct
       and policies and other relevant legislation including Health and Safety legislation to ensure a safe and
       healthy workplace,

5. Support the work program and give direction to the TBOP team regarding implementation of approved
       annual plans and budgets and ensure bi-monthly, six monthly and annual reporting on progress against the
       Statement of Intent and Annual Plan.

 Performance Indicators
  • All obligations met as per the terms of the H&S in Employment Act 1992
  • Endorsement of Business Plan from Board members and Tauranga and Western Bay Councils
  • Endorsement of Annual Report from TBOP membership and auditors

Advocacy
   1. Lead advocacy work on behalf of the industry with senior government officials, national organisations, and
      other key stakeholders,
   2. Participate alongside national, regional, and territorial organisations to bring the TBOP perspective and local
      issues to the table,
   3. Participate in relevant government consultation processes, to bring the industry perspective to planned
      changes in regulations, legislation, policy, or programs.

Support and Advice to the Board
   1. Collaborate with the Board Chairperson to establish Board meeting agendas, ensuring the annual
       requirements for decisions by the Board are made in accordance with the Constitution, Trust Deed, Local
       Government legislation, and policies of the organisation,
   2. Write briefs, presentations, and recommendations and other meeting materials required to aid the Board in
       efficient and effective decision making.
   3. Provide administrative support to the Board of Trustees for Board meetings and Committee meetings,
       ensuring minutes meetings are prepared and provided on a timely basis and that action items from Board or
       Committee decisions are carried out and reporting is ongoing,
   4. Ensure the organisation meets of governance reporting requirements under the Local Government Act and
       work with the Board to ensure policies are current.

KEY COMPETENCIES
Leadership
   • Demonstrate in-depth understanding, passion, and enthusiasm for the organisation’s vision,
   • Lead others to achieve organisational goals and high levels of performance,
   • Lead by example and demonstrate a professional, empowering, collaborative, and flexible style that
       encourages respect and credibility,
   • Demonstrate stable, reliable performance under pressure,
   • Strong commitment to improving processes and systems to enhance quality of delivery.

Relationship Management
    • Proven ability to form and maintain positive, strong working relationships with TBOP key stakeholders,
        including Iwi and hapū to facilitate the accomplishment of organisational goals,
    • Build and maintain effective working relationships with senior executives of key industry organisations,
    • Ability to align organisational strategies with stakeholder groups,
    • Excellent relationship building, networking, negotiation, and conflict resolution skills,
    • Political awareness and diplomacy skills.

Strategy Development
    • Proven ability to develop, implement and evaluate strategies including managing workloads and resources,
    • Ability to adapt strategies quickly and effectively to changing environments,

Communication Skills
   • An excellent communicator and presenter - relate well to a wide variety of people from different cultures,
     building trust and rapport quickly.
   • Ability to produce high quality written material,
   • Capable media spokesperson, public speaker, and facilitator,
   • Strong advocacy and lobbying skills,

Interpersonal Style
    • Personal commitment to organisational excellence, displaying honesty, integrity, and a strong sense of ethics
        in all decisions and actions,
    • Maintain a positive presence which commands respect from staff, industry, and stakeholders with an ability
        to engage at all levels,
    • Resilient – able to handle varying agendas and multiple demands.