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FRENCH VENUE PLACES MAI 2019 - TENDANCENOMAD MEDIANETWORK
ÉDITORIAL

                                                    Pro Sky Destination Report 2019
                                                    Pro Sky has just published the 8th edition        which nevertheless experiences a significant
                                                    of its Destination Report. The air broker         drop of 9% in vote’s vs 2018. The second place
                                                    gave the floor to French event professionals*,    is very competitive with the category with 50
                                                    allowing them to identify the key trends of       or fewer participants (45%), and the category
                                                    today and tomorrow.                               with between 100 and 250 people (41%).

                                                    Which MICE destinations? The most popu-           Which preferred duration? Among seve-
                                                    lar cities in Europe in 2019 are Paris, Lisbon,   ral possible answers, event organizers first
                                                    Barcelona, Berlin, Amsterdam, Madrid, Rome        choose a duration of 3 days including 2 nights.
                                                    and London. Other cities such as Budapest,        This year, 45% of respondents defined this
A publication
TendanceNomad Publishing
                                                    Prague and Milan are also doing well. On the      duration as ideal, followed by 3 nights (38%)
www.tnmedianetwork.com                              country side, France remains the leader with      and more than 3 nights (28%).
President and Director of Publication               60% of the vote, ahead of Spain (57%), Italy
Olivier Chauvaud
ochauvaud@tnmedianetwork.com
                                                    (47%), Portugal (41%), Greece (32%), Germany      Which priority in the criteria for choosing
+ 33 (0)6 24 73 76 22                               (27%), England (26%), Malta (25%) and             a destination? Respondents state that in
Marketing & Communication Advisor                   Croatia (24%). Among the trend destinations       2019 accessibility of the destination (81%)
Christine Bravo
cbravo@tnmedianetwork.com                           to be followed in 2020 and beyond, Poland         and budget (73%) will play a decisive role. The
+ 33 (0)6 43 32 04 72                               and Montenegro, Tunisia, Japan, Colombia,         third place is occupied by the "security" aspect
ADVERTISING                                         Senegal, Rwanda and Oman were mentioned.          (72%). These three factors are considered as
Sales Manager
Faiza Terrero                                                                                         prerequisites in the choice of a MICE destina-
fterrero@tnmedianetwork.com                                                                           tion. Only then do criteria such as the origina-
+ 33 (0)6 16 90 08 39
                                                    What types of events? This year, and for the
                                                    first time in the report, the category "Seminar   lity of the destination (56%), local activities
Customer Manager
Sophie Yon                                          and Conference" is at the top of the ranking,     (46%) and local infrastructure (44%) come into
syon@tnmedianetwork.com
+ 33 (0)6 81 33 54 03                               ahead of "Incentive Travel" and "Team buil-       play.
                                                    ding". To stand out from the competition
Digital
Aurélie Mouton Le Cadre                             and meet the participants' requirements, the      * Pro Sky has synthesized the opinions of more
amouton@tnmedianetwork.com
+ 33 (0)6 58 43 11 65                               survey underlines the need to be avant-garde      than 450 event professionals from all over
                                                    and present events rich in emotion, with real     Europe. The results of the study presented above
EDITORY
LEPRINCE & POURRIAS PRESSE (LPP)                    feedback.                                         are those of the 146 French experts in the sector.
EDITOR IN CHIEF LPP
Dominique Pourrias                                                                                    It should be noted that Pro Sky, in its Destination
pourrias.dom@orange.fr
+ 33 (0)6 64 63 48 96
                                                    How many people? In 2019, the majority of         Report 2019, also analysed the German, Swiss
                                                    events will have between 50 and 100 people.       and European markets as a whole. All four stu-
Editors: Jean-François Bélanger,
Blandine Fleury, Martine Léonard,                   52% of participants plan to organize events of    dies are available and can be downloaded (free
Vincent de Monicault
                                                    this size this year, the most popular model but   of charge) from www.pro-sky.fr.
PRINT & DIGITAL
Graphic designer: Rova Ratovoniaina
Photos: Tourist Offices,
LPP, rights reserved
Cover photos:

Subscription
                                                                                                                                          SUMMARY
contact@tnmedianetwork.com

TendanceNomad Publishing
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RCS Paris : 798 949 012                              4
Head office: 366 ter, rue de Vaugirard
75015 Paris
                                                                                                                        ©©DR

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                                                          REGIONS
Completed in May 2019 on the                         8
presses of the Atelier Phare
                                                          • Bretagne
printing house - Paris                                    • Pays de la Loire
                                                          • Centre-Val de Loire                              BRETAGNE                      PAYS DE LOIRE

ISSN: 2272-5148 - Legal deposit to be published

                                                    26 CITIES AND TOWNS
                                                                                                                                                            ©©DR

Despite the care taken in the production of this
book, the publisher declines all responsibility
for any errors that may have occurred. The                • Lyon
brand names appearing in the editorial pages
are given for information purposes only and               • Strasbourg
are not intended for advertising purposes. For
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under the sole responsibility of the advertisers.
The reproduction, even partial, of the pages is
                                                          EVENT LOCATIONS                                                           CENTRE VAL DE LOIRE
prohibited without the publisher's permission.
                                                    38 Cabarets-spectacles: a playful and unifying dynamic
FRENCH VENUE PLACES MAI 2019 - TENDANCENOMAD MEDIANETWORK
SPECIAL EXHIBITION IMEX

                       HEADING FOR THE IMEX
                          IN FRANCFORT

                                                                                                                                      ©©DR
                                                                                 ©©DR
                                                                                        Accor
                                                                                        Reopening of the Sofitel Rome Villa
                                                                                        Borghese
                                                                                        On July 1st, Sofitel Rome Villa Borghese
   Air France-KLM                                                                       will reopen its doors in a former 19th cen-
   New lounge at Lyon-Saint Exupéry airport                                             tury palace in the heart of the Italian capital.
   At Lyon-Saint Exupéry airport, the new 250 m2 lounge of the Air France-KLM           Following major renovations by Jean-Philippe
   group offers 85 seats and dedicated spaces (VIP, relaxation, working), climatic      Nuel, it will offer 78 rooms and suites, a
   and acoustic comfort with a view of the runways, a complete catering offer,          transformed fitness area, thanks in particu-
   and a reception desk with integrated boarding pass readers. In 2018, the group       lar to SofitelFIT Wellness and MyBed Sleep
   transported 3.1 million customers from Lyon. It is the leading operator of the       programs, the Settimo restaurant offering a
   Lyon airport platform, with more than 6,000 affiliated companies in the region.      panoramic view of the park of Villa Borghese
   With 51 routes, 29 of which are international, Lyon-Saint Exupéry is one of the      and Saint Pierre Basilica from its roof terrace
   major hubs for all the group's brands, Air France, KLM and Transavia.                and 3 large reception rooms.
                                                                                 ©©DR

                                                                                                                                      ©©Sourioux

                                                                                        La Grande-Motte
                                                                                        The seaside resort reveals its MICE assets
                                                                                        La Grande-Motte, near Montpellier airport and
                                                                                        the Sud de France Montpellier TGV station,
                                                                                        relies, among other things, on the Jean Balladur
                                                                                        convention centre with 2 auditoriums (440 and
                                                                                        130 seats) to attract MICE customers. But it
   Châteauform’                                                                         also offers 12 hotels (650 rooms), including the
   8th address in Greater Paris                                                         5-star La Plage Art & Émotions, and four 4-stars,
   Châteauform' City Newtown opened its doors on March 11, 2019 in the flea             including a Mercure and a Novotel. The city also
   market district of Saint-Ouen. It is housed in a 4-storey building (2,500 m2) with   has about a hundred restaurants, a casino, a golf
   12 meeting rooms, 4 dining rooms and an 80 m2 terrace that can accommodate           course (2 x 18 holes), a sailing centre, 6 private
   up to 100 participants in the meeting room and 150 in cocktails or afterworks.       beaches with bar-restaurants along the 7 km of
   And all the ingredients of Châteauform' are there: a couple of hosts for a wel-      white sand. For a cocktail, we can mention in
   come as if at home, a nanny for logistical support and a homemade chef and           particular the La Dune complex and its rooftop
   cuisine to delight the taste buds.                                                   overlooking the Mediterranean Sea.

             • Mai 2019 - n°35                                       4
FRENCH VENUE PLACES MAI 2019 - TENDANCENOMAD MEDIANETWORK
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FRENCH VENUE PLACES MAI 2019 - TENDANCENOMAD MEDIANETWORK
SPECIAL EXHIBITION IMEX

   ‹ Did you know that? ›
    ◗◗ In Arras, the Artois Expo exhibition
    and congress centre unveils 6,000 m²
    of convertible space. The city also has
         event spaces at the Mercure Arras
            Centre Gare and casino rooms.

            ◗◗ In Biarritz, the Bellevue with
          10 meeting rooms and an audito-
         rium (477 seats), the Gare du Midi
        (1,400 seats), the municipal casino
        (conference and reception rooms,
       theatre and games rooms) and the
                Halle Iraty (exhibition rooms)
                                 are essential.

                                                                                                                                           ©©DR
         ◗◗ In Dunkerque, the Dunkerque
    Kursaal Convention Centre has 15,000
        m² of modular space (up to 4,000
                                                  Barrière Hotels in Cannes
                                                  New sensory experiences
         people in cocktail configuration).
                                                  The hotels of the Barrière Le Majestic and Le Gray d'Albion group, which are the
                                                  highlights of business tourism in Cannes, reveal four sensory experiences (of your
      ◗◗ In Lille, Lille Grand Palais includes
                                                  choice) designed to enhance seminars, conventions and other meetings. Namely: a
         a conference centre, an exhibition
                                                  tapenade creation workshop followed by a tasting, a welcome drink on the pontoon
    centre and a zenith Arena, with nearly
                                                  of the Barrière du Majestic Beach, a 30-minute muscular awakening on the pontoon
          4,500 hotel rooms within walking
                                                  of the Barrière du Majestic Beach or the free privatization of the Beach restaurant for
                          distance of the site.
                                                  a dinner (minimum 120 seats). These two establishments benefit from an exceptional
          ◗◗ In Marseille, the Parc Chanot        location on the Croisette.
            includes the Palais des congrès
               (2 auditoriums with 600 and
    1,200 people, 15 meeting rooms), the                                                            Grimaldi Forum
      Palais des Arts (4 conference rooms,                                                          High value-added expertise
      2 reception and reception halls) and                                                          With 35,000 m 2 of modular spaces,
     the exhibition centre with 5 modular                                                           3 auditoriums, 22 committee rooms,
       exhibition halls, including a plenary                                                        10,000 m2 of exhibition halls and 2 dining
         session with 1,600 to 3,200 seats                                                          areas, the Grimaldi Forum is ideally
                   (Palais des Événements).                                                         located in the heart of Monaco, a few
                                                                                                    minutes' walk from hotels, restaurants
                                                                                        ©©Alpexpo

          ◗◗ In Metz, the Robert Schuman                                                            and other leisure activities. A team of
             Congress Centre, managed by                                                            professionals supports event organizers
        GL events, includes an auditorium                                                           in their projects, from the planning of
        with 1,200 seats (800 without the         Grenoble                                          spaces to logistics, catering, hospitality,
        balcony), 2 halls, 3 meeting rooms        Alpexpo: inauguration of the                      communication...
    (400, 200 and 100 seats), a VIP lounge        1968 Space
               and sub-commission rooms.          Positioned to host events gathering less
                                                                                                                                           ©©J.-C. Vinaj - Direction de la Communication de Monaco

                                                  than 500 people, the 1968 Space has
           ◗◗ In Toulouse, the event offer        an amphitheatre with 457 seats, 5 fully
              is based on the Pierre Baudis       equipped rooms, modular from 20 to
         conference centre (1,200 people)         180 people, 2 reception areas of 585 m²
                 managed by GL events and         and 700 m². "The halls bear the name of
                      the Palais des Sports.      the Olympic resorts of 1968, Alpexpo
                                                  was born from the Olympic Games and
          ◗◗ In Valenciennes, the Cité des        we wanted to tell this story, offer Jean
    Congrès Valenciennes offers 4,200 m2          Prouvé the tribute he deserves and
    of exhibition space, 2 modular spaces,        propose an offer that is both design
       3 auditoriums (50 to 800 seats) and        and identity of our territory," explains
                     14 committee rooms.          François Heid, the General Manager.

              • Mai 2019 - n°35                                       6
FRENCH VENUE PLACES MAI 2019 - TENDANCENOMAD MEDIANETWORK
The art of hosting
                                   your events

                                              KEYS
                                              venue insider

                          P R E S T I G I O U S L O C A T I O N S I N PA R I S
                             & C re a ting exc e p t iona l m om e nt s

                                          LA COMÉDIE DES                         L E T H É ÂT R E D E L A
L E PA L A I S V I V I E N N E
                                          C H A M P S É LY S É E S                   TOUR EIFFEL

36        rue Vivienne
          Paris 2ème                15      avenue Montaigne
                                            Paris 8ème                           4     square Rapp
                                                                                       Paris 7ème

        Keys supports the overall organization of customized events
        with a contemporary approach, combining care in operations
                                  and a sense of exception.

                                        w ww. key s venue. c om
                                      co n ta c t@key s venue. c om
FRENCH VENUE PLACES MAI 2019 - TENDANCENOMAD MEDIANETWORK
COLLECTION

                                                            BRETAGNE
                                                                      By Blandine Fleury

                                                                                           ©©DR

                                                                                                                                                                                   ©©DR
                                                                                                  ›› Saint-Malo.

                                                                                                                                                                                   ©©DR
    ›› Brest.                                                                                     ›› Saint-Brieuc.

                                    5 REASONS TO ORGANIZE
                                       YOUR EVENT THERE
   ◗◗ With the arrival of the LGV in 2017,                                                                                                  ◗◗ In the congress segment, Brittany
                                                                                                   ©©Destination Rennes – Ludovic Maisant

   which brought Brittany closer to Paris,                                                                                                  relies on its four competitiveness clus-
   and the opening of the Palais des                                                                                                        ters: Images et Réseaux (information
   congrès in early 2018 in the former                                                                                                      technologies), Pôle Mer Bretagne
   Jacobins convent in Rennes, the region                                                                                                   (marine technologies), iD4CAR (vehicles
   is strengthening its legitimacy in the                                                                                                   and sustainable mobility) and Valorial
   MICE sector.                                                                                                                             (innovative agri-food).

   ◗◗ Renowned for its Armor (sea) as well                                                                                                  ◗◗ Brittany has more than 710 classified
   as for its Argoat (land), its gastronomy                                                                                                 hotels, 80 of which are classified as 4 or
   and festivals, its historical heritage and                                                                                               5-star hotels, 8 congress centres and
   its "made in breizh", Brittany benefits                   ›› Rennes.                                                                     many halls or auditoriums in exceptio-
   from a strong regional identity, known                                                                                                   nal sites such as castles, historical monu-
   worldwide and a factor of attractive-                    ◗◗ The four Breton departments have                                             ments or on the islands.
   ness on the tourist market (first region                 structured themselves in recent years
   for stays at the French sea), but also on                to promote their business tourism
                                                                                                                                                                                   ©©DR

   the BtoB one.                                            offer. Ille-et-Vilaine, in 2005, with the
                                                            Haute-Bretagne Événements club,
                                                            then Morbihan and Finistère with
                                         ©©J. Grand-Colas

                                                            their Business club, and finally the
                                                            Côtes-d'Armor with Côtes-d'Armor
                                                            Développement. These four "business"
                                                            clubs are united under a single Meet
                                                            Pro Bretagne banner, whose mission is
                                                            to unite their synergy and visibility with
    ›› Lorient.                                                                                                                              ›› Quimper.
                                                            professional event organizers.

                • Mai 2019 - n°35                                               8
FRENCH VENUE PLACES MAI 2019 - TENDANCENOMAD MEDIANETWORK
COLLECTION

The Côtes-d'Armor,

                                                                                                                                                              ©©DR
an incentive territory
Less than 2 hours and 15 minutes from Rennes, Nantes and
Paris, the Côtes-d'Armor department, renowned for the beauty
of its landscapes, its authenticity, but also for its cities of charac-
ter, offers an exotic setting and well equipped to host various
MICE operations. Its coastline and seaside resorts make it an
excellent incentive territory. Even if it does not always bene-
fit from the reputation of Morbihan and Finistère among the
organisers, the department has established itself over the past
five years in the MICE sector, particularly through Côtes-d'Armor
Développement. The agency relies on three major poles to
seduce the market with a positioning on small and medium-scale
events: Perros-Guirec and the Côte de granit rose, Saint-Brieuc ›› In the hollow of the bay, between the Bréhat archipelago
                                                                        and Cap Fréhel, in an environment conducive to incentive
and its bay, Dinan and Cap Fréhel. The department has a major
                                                                        activities, Saint-Brieuc is now 2h15 from Paris.
reception structure with the Saint-Brieuc congress and exhibi-
tion centre (1,200 people), one of the largest facilities in Brittany. The city has strengthened its presence on the MICE market
with, in particular, the opening, in 2017, of the Novotel near the station (90 rooms), the city's first 4-star hotel.

                                                                                                                                                              ©©JF Molliere
                                                                 ©©Palais du Grand Large

›› Saint-Malo is boosting its business sector by
redesigning its Le Grand Large convention centre,
which will be operational at the end of 2019.

In Ille-et-Vilaine, Saint-Malo is                                                              ›› The conference centre opened last January in the former
                                                                                               Jacobins convent built in the 14th century and positions Rennes as
renovating its Grand Large palace                                                              a business tourism destination and professional meeting place.
A magnificent playground prized by companies who want to
experience strong moments in teams and recharge their bat-                                     Rennes accelerates the pace
teries, the department remains associated with Saint-Malo,                                     In addition to Saint-Malo, the Ille-et-Vilaine department is
this enclosed city with its maritime and wild character. Rally or                              now capitalizing on Rennes, which has had a strong influence
Olympiad on the beaches, islands and islets around the corsair                                 since the arrival of the LGV, placing the city 90 minutes from
city, cruising in old rigging, Koh-Lanta type events, construction                             Paris, and the opening of the Jacobins conference centre
of rafts... the possibilities of activity are varied. In the congress                          last January (2 auditoriums, 1,000 and 400 seats, 4,000 m2 of
sector, Saint-Malo offers accessibility at 2h15 from Paris and a                               exhibition space, 25 commission rooms with 40 to 400 seats).
beautiful location with the Palais du Grand Large ideally located                              With this new facility, in the city's hyper-centre, France's tenth
by the sea (and the first facility in the department), and a large                             largest metropolis now has a tool to host major congresses
hotel capacity (2,450 rooms). To reinforce the attractiveness                                  - particularly scientific ones - and is positioned on the map of
of St. Malo, the Palais du Grand Large has just closed its doors,                              European congress cities. In addition to this new structure,
the day after the start of the Route du Rhum. Objective: the                                   the city has serious assets on the MICE: the beating heart of
delivery of a completely redesigned palace in October 2019                                     the economy of Brittany, 2 universities, 17 “grandes écoles”,
capable of hosting events bringing together 1,000 people                                       5,000 researchers, a hotel park (4,000 rooms) in full expansion,
in plenary with a parallel exhibition of around fifty stands,                                  a very rich cultural offer, an important historical heritage, a
sub-commission rooms, and catering areas offering a superb                                     diversified range of event venues, and a single point of contact
view of the sea. An alternative to meet in 2019: the Quai Saint-                               for organizers with Destination Rennes, the SPL both manager
Malo halls and their 2,400 m2 of modular space.                                                of the Jacobins convent, conference office and tourist office.

                                                                                           9                                          Mai 2019 - n°35 •
FRENCH VENUE PLACES MAI 2019 - TENDANCENOMAD MEDIANETWORK
COLLECTION

                                                                                                                                    ©©OT
   ›› Wild, preserved, invigorating... Belle-Île-en-Mer offers its employees a unique incentive setting.

   Le Morbihan, a new business destination
   Carnac, Brocéliande, Belle-Île-en-Mer... the fifth largest tourist department in France is now also turning to business customers by
   highlighting its "bleisure" aspect at 2h30 from Paris by high-speed train. To develop the BtoB segment and improve its referen-
   cing with the organizers, the Morbihan Affaires club puts forward serious arguments: the department's unique natural setting for
   incentive operations (treasure hunt in the Gulf Islands, catamaran raid off Belle-Île-en-Mer or Lorient harbour, regatta in Quiberon
   Bay, gyropod through the megaliths of Carnac...), 555,000 beds all segments combined, 4 convention centres (Lorient, Vannes,
   Pontivy, Quiberon), 3 exhibition parks (Pays de Lorient, Vannes, Pontivy).

   Finistère, the end of the

                                                                                                                                    ©©DR
   world at 3h30 from Paris
   With its 1,200 km of coastline, its extreme
   islands, its dynamic ports, its old cities, Brest
   and its majestic harbour, a tip of the Raz of
   breathtaking beauty... Finistère is a unique
   territory, amazingly beautiful and further
   away than that since it is now served by the
   LGV putting Brest at 3h30 from Paris. A very
   touristic department, it does not lack any
   assets in the MICE sector: large accommoda-
   tion capacity in 3 and 4-star hotels equipped
   with seminar rooms, structures equipped to
   host congresses and events, with, in Brest,
   Quartz Congrès, one of the largest event
   hosting sites in Brittany in terms of capacity
   (2,900 people, 1,500 in the large auditorium) ›› In the heart of the old city of Quimper, with its half-timbered houses and Gothic
                                                     cathedral, the Red Hat high-tech congress centre was inaugurated in March 2017.
   in the city centre, Brest Expo, the Penfeld
   exhibition centre (14,000 m2 of modular space) and, since March 2017, the Red Hat Convention Centre in Quimper (2,000 m2,
   400 seats in plenary), managed by Quimper Events. It should be noted that Brest Métropole Tourisme (OT) has launched a conven-
   tion office. In terms of activities, there are many possibilities, from treasure hunting on the Glénan archipelago, to an evening at
   Océanopolis or a cruise aboard the schooner La Recouvrance.

              • Mai 2019 - n°35                                         10
COLLECTION

EXPERT WORDS                                                                             TendanceNomad's
                                                                                              advice
                                                                                    ›› Between land and sea, Brittany is a wonder-

                                                                             ©©DR
                                                                                    ful playground and discovery area to unite or
                                                                                    motivate your teams. Feel free to include one
                                                                                    or more 100% natural activities in the programs.

                                                                                    ›› For companies concerned about authenti-
                                                                                    city and simplicity, you can call on Breizh Team
                                                                                    Building, an association of five women who
                                                                                    have created an eco-responsible team building
                                                                                    concept based on the principle of slow life:
                                                                                    laughter yoga, sophrology and nature outings
                                                                                    with a naturalist guide... Tailor-made programs
                                                                                    for small groups (16 people) in conjunction with
                                                                                    essential hotels in the Côtes-d'Armor region.

                                                                                    ›› If you are organizing an event in Lorient,
                                                                                    please note that the Cité de la Vvoile Éric Tabarly
                                                                                    can be privatized for immersive visits before a
                                                                                    cocktail or any other event (600 people).

                                              Jean-François ROUAUD
                    President of Haute-Bretagne Événements (HBE)                      PRACTICAL
                                                                                      INFORMATION
What are the missions
of Haute Bretagne Événement?                                                          WHERE TO GET MORE INFORMATION?
Jean-François Rouaud: HBE is a network of professionals in business tou-              Côtes-d'Armor Développement
rism and events. Its mission is to promote Upper Britain as a business tou-           (www.cad22.com)
rism destination, and to support the organisers of congresses, seminars,              Rennes Congress Office
incentives... in their research.                                                      (www.rennes-congres.fr)
                                                                                      Business Department
What are the region's major assets in this market?                                    (www.finistere-affaires.com)
Jean-François Rouaud: Between an urban business tourism or another                    High Britain Events
with a coastal flavour, our "playground" offers a wide variety of sites and           (www.haute-bretagne-evenements.com)
welcoming structures that are all assets to invent or reinvent the field of           Morbihan Business
possibilities. The opening in January 2018 of the Rennes congress centre              (www.morbihan-affaires.com)
(architectural and technological gem), the renovation work that will be
carried out at the Palais du Grand Large de Saint-Malo (future "beacon" of            LES RÉCEPTIFS :
modernity and comfort for professional meetings in France) make it and will           Armor Evasion, Au Gré du Vent, BlB
make it the "first of its kind" for the development of an attractive, accessible,     Tourisme, Funbreizh, Insularis, Open Eyes,
professionally rigorous and creative Haute6Bretagne.                                  Skippage Affaires...
                                                                                      Non-exhaustive list
And in terms of accessibility and hospitality?
Jean-François Rouaud: The high-speed TGV line that positions Rennes at
                                                                                                                                 ©©DR

1h25 from Paris, Saint-Malo at 2h15, Lorient at 3h00, Brest at 3h30 meets
the first criterion for choosing a business tourism destination: accessibility!
Rennes airport reinforces this advantage by significantly developing its
national and international routes. Lorient and Brest already serve many des-
tinations. Today, in addition to a very good level of hotel accommodation,
the attractiveness of our region is reinforced by future projects adapted
to professional meetings. By extension, the business tourism clubs of the
other three Breton departments (Côte d'Armor, Finistère and Morbihan)
have joined forces with HBE to create the Meet-Pro, which aims to promote
business tourism in the four Breton departments, and therefore in the                   ›› Amor Évasion
Brittany region.

                                                                   11                                       Mai 2019 - n°35 •
COLLECTION

                                  PAYS DE LA LOIRE
                                                             By Blandine Fleury

                                                                                                                                     ©©Loire Tourisme-Agence Les Conteurs
      ›› Angers.

                                  5 REASONS TO ORGANIZE
                                     YOUR EVENT THERE
   ◗◗ The geographical scope of the Pays de la Loire region was
   not modified during the last territorial reform, which saw
   France go from 22 to 13 regions on 1 January 2016. It the-
   refore still consists of five departments, Loire-Atlantique,
   Maine-et-Loire, Mayenne, Sarthe and Vendée. Given the
   diversity of its landscapes, its varied natural and cultural
   heritage, the region strengthens synergies with its various
   territories to be identified as a tourist destination in its own
   right.

   ◗◗ To develop its attractiveness on the MICE scene, the
   region relies on a dynamic and innovative economy, with
   its 4 technology parks (Nantes, Angers, Le Mans and Laval)
   and its 9 national competitiveness clusters. It also relies
   on 14 congress and exhibition centres, a housing park of
                                                                                                                                                                            ©©VAN

   770 approved hotels and on its well-known sites: the Puy            ›› Nantes.
   du Fou, the seaside resort of La Baule and the Guérande
   peninsula, the Loire and its castles, the Machines de l'Île à      ◗◗ With 18 million visitors and 80 million overnight stays, nearly
   Nantes...                                                          60% of which are business trips, the Pays de la Loire region is one
                                                                      of France's leading tourist regions.
   ◗◗ Nantes-Atlantique is the region's main airport hub (nearly
   6.2 million passengers, representing growth of 12.94% in           ◗◗ The Loire by bike, thalassotherapy centres, horse riding, wine
   2018). The Pays de la Loire also benefits from good rail           tourism, water sports...: the Pays de la Loire offer a unique setting
   accessibility (Paris-Nantes in 2 hours).                           for incentives.

              • Mai 2019 - n°35                                       12
COLLECTION

                                                                                                                                 ©©FrancisGuillard
›› The metropolis of Nantes Saint-Nazaire, which has a convention bureau,
hosts nearly 200 congresses each year, including some twenty international congresses.

Nantes in Loire-Atlantique, the driving force behind business tourism
The dynamism and economic attractiveness of Nantes positions the city as the leading centre of the Greater West with promi-
sing sectors of excellence: health, digital, sustainable development... In the MICE segment, the capital of the Greater West also
highlights significant assets: excellent accessibility at 2 hours from Paris, 20 minutes from the international airport (65 national
and international regular business destinations by direct flight), a convention centre - the Cité des congrès de Nantes (all types
of events with 200 to 4,000 participants) - located in the heart of the city, opposite the TGV station, a hotel park with nearly
8,800 rooms in all categories.

New event sites in Nantes

                                                                                                                                 ©©DR
In terms of event venues, Nantes has an impressive
and unique offer between the Machines de l'Île and
its emblematic star the Grand Éléphant mécanique,
the Château des ducs de Bretagne, the HAB Galerie,
the Lieu unique, the Passage Pommeraye - a jewel
classified as a historic monument -, the Musée d'Arts,
the Jardin des Plantes, Nantilus moored in front of
the Carrousel des mondes marins or the Bateaux nan-
tais for cocktails along the Erdre... The metropolis is
also distinguished by a creativity that it has demons-
trated over the past few decades, particularly through
Voyages à Nantes (SPL created in 2011 around the
local desire to bring together in the same tourist struc-
ture and emblematic cultural sites) to which we must
add a recognized and envied quality of life. A destina-
tion that has long been committed and responsible,
Nantes improves the ergonomics of its urban space.
                                                          ›› The dreamlike and unusual world of the Machines de l'Île
Developments are continuing with, in particular,
                                                          hosts professional events for 10 to 3,000 people.
the delivery in spring 2020 of a multimodal station
between the new Euronantes business district and the Jardin des Plantes. By 2030, it should see its annual traffic increase
from 20 to 25 million passengers.

                                                                  13                                      Mai 2019 - n°35 •
COLLECTION

   La Baule, a beautiful unit

                                                                                                                                                    ©©Pedro Loustau
   of place in Loire-Atlantique
   An hour from Nantes, the seaside resort of La
   Baule, its long sandy beach, its Belle Époque archi-
   tecture, its Atlantia convention centre (900 seat
   auditorium, commission rooms and 1,200 m²
   of exhibition space) connected to more than
   900 hotel rooms within walking distance (including
   three 5-star Barrière group) is also a major desti-
   nation for business events in the Loire-Atlantique.
   Its natural environment offers an exceptional
   setting for a wide range of invigorating activities.
   The MICE offer is structured under the La Baule
   Événements banner, which brings together more
   than 80 local players and offers organisers a range         ›› An exceptional and prestigious destination between land
   of à la carte services.                                     and sea, La Baule offers top-of-the-range services for BtoB events.

   Maine-et-Loire

                                                                                                                                                    ©©Novonordisk
   under the sweetness of the Angevin
   Known for its quality of life and its "softness" praised by Bellay, its centres of
   excellence (plant, health, digital), its reception facilities and its accessibility
   (less than 2 hours from Paris by TGV), Angers marks an additional point on
   the MICE scene with the opening in mid-May of its new conference centre,
   completely redesigned in place of a first building built in 1983, 10 minutes
   from the station. The new tool has an auditorium with 1,200 seats, an
   amphitheatre with 266 seats, several bright spaces open onto a 400 m²
   panoramic terrace with a breathtaking view of a botanical garden. A recep-
   tion and exhibition area of more than 3,000 m², several halls and 18 mee-
   ting rooms complete this new reception centre. It also has an integrated                          ›› Terra Botanica and its unique and
                                                                                                     exotic environment welcomes companies
   Mercure hotel with 83 rooms. Another 4-star building is expected to be
                                                                                                     wishing to give meaning to their event.
   delivered in 2020 to Cours Saint-Laud, a new district near the city centre
   that is in the process of being built. At the forefront of the plant sector                       Cocktail in a
   with the Végépolys world competitiveness cluster for plant innovation, the
   capital of Anjou naturally relies on this major sector of the territory's eco-                    tropical greenhouse
   nomic activity to attract professional meetings. Every year, the Sival Angers                     in Terra Botanica
   (International Plant Production Exhibition) welcomes 654 exhibitors and                           The first theme park in Europe in the plant world,
   24,000 trade visitors. Within Destination Angers, a structure at the service                      Terra Botanica, is located in Angers, the first
   of the influence, development and tourist entertainment of the Angers                             green city in France. The park is home to no less
   region, the convention bureau promotes the MICE offer and provides sup-                           than 500,000 plants from five continents that
   port services to the organisers. It should also be noted that by 2022, a new                      can be found in giant greenhouses, vegetable
   district will be built                                                                            gardens, abundant gardens... In this extraordinary
   in the heart of the                                                                               setting, where there is a business centre with a
                                                                                  ©©Anjou Tourisme

   Front-de-Maine site                                                                               green reception hall opening onto a terrace and a
   facing the castle.                                                                                private garden of over 2,500 m2 that can accom-
   It should include,                                                                                modate up to 1,700 people, 4 modular rooms, a
   among other things,                                                                               325-seat amphitheatre..., companies can orga-
   a Mob Hotel and                                                                                   nise their event in the green, conference, cock-
   an astonishing                                                                                    tail, congress, incentive... The business centre
   Collectors' Museum,                                                                               welcomes some 40,000 delegates all year round
   the first of its kind,                                                                            and makes its equipped spaces and the various
   dedicated to private                                                                              sites and attractions of the park available to the
   collectors who will                                                                               organisers, which can be privatised all year round
   be able to exhibit to                                                                             (tropical greenhouse, 4D cinema, dream hawker,
   the general public ›› Angers, the gateway to the Great West in                                    Perugia treasure, captive balloon...) and offers
   t h e i r i n v a l u a b l e the Loire Valley, has established itself in the                     countless activities (treasure hunting, escape
   works accumulated professional dating sector through its accessibility,                           game in the greenhouse of extreme climates,
   during their lifetime. its fields of excellence and its way of life.                              archery in the bamboo plantation...)

              • Mai 2019 - n°35                                          14
Release

NEW CONGRESS CENTRE
OPENING MAY 2019

 A new place,                             classified Heritage Unesco World
 a new offer to discover                  Summit, Angers has a wealth of
 Nestled in a botanical garden            unique heritage.
 in downtown Angers within

                                                                                                                         © Destination Angers
 the city centre and just 10 minutes      Angers is on the cutting edge
 from the TGV station, the new            of innovation, in the fields of
 convention centre is both ideally        Horticulture with a world-class
 located and highly adaptable             cluster for Plant Innovation,
 for all types of events. The centre      VEGEPOLYS - Health & e-health -
 can accomodate from 10                   Silver Economy and digital with a
 to 1200 people. Entirely                 French Tech Community Label for
 rethought, it offers a redesigned        its IoT ecosystem.
 auditorium with 1200 seats,
 a new amphitheater with                  Angers attracts major events
 266 seats, 18 meeting rooms, a           For its reopening year, the
 400 m2 terrace with a panoramic          Convention Centre already has
 view on the Botanical garden             84 events scheduled between
 and 3000 m2 of reception and             15/05 and 31/12/2019.
 exhibition areas. Trade shows,
 congresses, meetings, seminars,          • Cities to be, the sustainable          HOST CITY TO
                                                                                   INTERNATIONAL
                                                                                                                         © 360images
 gala dinners, everything is possible     building international meeting.
 in the Convention Centre.                From 11 to 13 September
                                          www.citiestobe.eu
                                                                                   CONFERENCES
 Angers, Gateway
                                          • En Mode Senior, an event to
 to Western France                        reduce the loss of autonomy
 Ranked first city where it feels          linked to aging. From 1 to 4 October
 good to live, study, invest, and first    www.enmodesenior2019.com
 green city of France, Angers                                                    www.destination-angers.com
 is a human-sized territory. Ideally      • and ICMASim Congress, 1st            angersevents@destination-angers.com
 located less than 90 minutes from        International Conference for Multi-
 Paris, and 30 minutes from Nantes,       Area Simulation and Global Forum
 the city is famous for its hospitality   will bring together in Angers, the
 and attractive lifestyle. Located        world experts in simulation from
 in the heart of the 3rd vineyard of      all sectors. From 7 to 10 October
 France and in the Loire Valley, a        www.icmasim2019.com
COLLECTION

   The Vendée gives priority to MICE

                                                                                                                                               ©©DR
   Since 2009, with the arrival of the TGV in Vendée, business
   tourism has been structured and the sector is developing
   in Vendée, supported in particular by the Vendée Tourisme
   agency in charge of promoting the department. It is based
   on the territory's assets to strengthen its position in the BtoB
   operations sector: proximity (3h30 from Paris), a change
   of scenery (140 km of fine sandy beaches, 2 wild islands,
   Noirmoutier and Yeu, Marais Poitevin and Marais Breton),
   international events such as the Vendée Globe, hotel capa-
   city of 4 500 rooms. And it is also on the MICE locomotive
   that constitutes its fleet, the Puy du Fou (2.3 million visitors
   in 2018), that the Vendée derives its legitimacy. This park,
   which is no longer presented, offers a calibrated offer to
   host events, namely: 4 themed hotels (404 rooms) in the Cité
   nocturne, a meeting capacity of 10 to 3,000 people, a dozen ›› The business tourism activity of Le Puy du Fou - 200 events
                                                                    each year - is structured around the Puy du Fou Congrès brand.
   theme restaurants and the possibility of privatizing the site
   entirely or partially out of season. A team structured around the Puy du Fou Congrès brand coordinates the organization and
   execution of professional events. Nearly 200 companies are welcomed every year with tailor-made formulas. And there is a lot
   of room for improvement. A fifth hotel with an integrated business centre could be built in a few years.

                                                                                       Green seminars in Mayenne
                                                                                ©©DR   For a little over two years, the departmental tou-
                                                                                       rism committee and the Laval tourism office have
                                                                                       been working together to market the department
                                                                                       on the MICE group market. Laval, a pretty city of
                                                                                       art and history, captures most events thanks to
                                                                                       its good capacity (ideal for around 500 people).
                                                                                       The small residential seminars in the countryside
                                                                                       take place in beautiful residences, in private man-
                                                                                       sions, such as the Hotel La Marjolaine, with its
                                                                                       abundance of Mayenne, or in nature immersion
                                                                                       in Echologia (up to 1,200 people in cocktails).
   ›› Combining your company's image with the legend of the
   Le Mans 24 Hours with a first run on the circuit or a pit stop
   challenge is a memorable experience for employees.

   The Sarthe structures ist MICE sector
   If the 24 Hours of Le Mans, the world's largest endurance car race (260,000 spec-
   tators over two days each year in June) demonstrates the ability of the Saarland
   destination to host XXL events, Le Mans, and more generally the department,
   struggles to establish itself on the MICE market. To boost the events industry,
   Sarthe Développement (now known as Sarthe Tourisme) launched a Business
   Land label in 2017 with the subtitle "Le premier parc d'attraction pour entre-
   prises à moins d'1 heure de Paris". This collective offers organisers a one-stop
   shop and brings together 9 tourist operators: the Automobile Club de l'Ouest,
   organiser of the 24 Hours, the MMArena stadium, Le Mans Événement, which
   manages two complementary sites - the congress centre (up to 1,400 dele-
   gates) and the exhibition centre (3,000 delegates) -, the Club hôtelier du Mans,
   Antarès, the zoo de la Flèche and the Pôle européen du cheval with its huge hall
   hall (2,000 people seated). The expansion of the hotel park in Saarbrücken also
                                                                                                                                               ©©Laval Tourisme

   contributes to the reputation of the destination, with the opening in June of a
   luxury hotel in the Château du Grand-Lucé (17 rooms, a reception room, a gour-
   met restaurant), and the ongoing transformation of the former Convent of the
   Visitation in the Le Mans hyper-centre, which will include several shops and
   restaurants, a conference centre (200 seats) and a luxury hotel. Completion of      ›› Le Vallis Guidonis, in Laval, can be privatized by
   the work is scheduled for 2020.                                                     companies for gourmet cruises or other events.

              • Mai 2019 - n°35                                        16
THE 24 HOURS
OF LE MANS
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                                                                                         LE MANS® HOSPITALITIES
                                                                                                                    OFFICIAL

                                                                                                           12 - 16 JUNE 2079

                   MICE                                                                          OFFICIAL
    MEETING INCENTIVE CONVENTION EVENT                                                         HDSPITALITIES
             Anthony GUILUER                                                                       Élodie LEBOULLEUX
             +33 (0)2 43 40 24 00                                                                +33 (0)2 43 40 25 38
             aco-se@lemans.org                                                                  hospitality@lemans.org
          LEI\/IANS.ORG/SEMINAIRES                                                            HOSPITALITY.LEI\/IANS.ORG
               * Le circuit des 24h du Mans vous promet. .. une expérience inédite au cœur de la course et un évènement unique
                     et personnalisé tout au long de l'année. MICE: réunion, séminaire de motivation, congrès, évènement.
COLLECTION

                                         EXPERT WORDS
   What are the major assets

                                                                                                                                   ©©DR
   of the Vendée on the MICE market?
   Karen Alletru: Extremely well located in the centre of the west facade,
   its access was made easy by the arrival of the TGV in 2009 in Les Sables-
   d'Olonne, linking Paris in 3h30 (Paris/La Roche-sur-Yon in 3h). But also two
   international airports nearby (Nantes and La Rochelle). Boosted by the
   department's event policy with the organisation of international events
   such as the Vendée Globe and the Grand Départ du Tour de France in July
   2018 as well as by the heavy investments of professionals, the Vendée
   tourism offer is moving up the range. The hotel park has been moder-
   nized. It now allows the hosting of major events (1,000 people for the
   Cobaty congress in 2016 or the 70th anniversary of Maison Longchamp
   in Le Puy du Fou in 2018 with 1,200 guests). In 2018 and 2019, new high-
   end event spaces were opened to business tourism such as Château de la
   Flocellière, Château de Terre-Neuve, Domaine de l'Établière and Pavillon
   du château de la Barbinière. The Vendée is also a destination that meets
   the needs of companies looking for charm and authenticity by offering
   establishments on a human scale offering a tailor-made service as well
   as simple cohesion activities in contact with nature, such as a picnic in
   the marsh of Olonne.

   What actions are you taking
   to develop the sector?
   Karen Alletru: Business tourism in the Vendée is a clearly growing eco-          Karen ALLETRU
   nomic reality. Between 2010 and 2017, the number of overnight stays              Director of Vendée Tourisme
   increased by more than 49.5%. Since 2009, Vendée tourism professionals
   have been grouped together in a sector dedicated to business tourism,
   which today includes 62 committed players selected according to quality
   criteria. Led by Vendée Tourisme, this sector sets up communication and
   promotion actions for the Vendée throughout the year. The strategy in
   the Vendée is a collective one. The main element is no longer only the           PRACTICAL INFORMATION
   dedicated reception site as the congress centre, but the destination itself
   in its entirety, including the hotel renting spaces for seminars, catering,      HOW TO GET THERE?
   leisure activities...                                                            By train: Paris connected to Nantes in 2 hours,
                                                                                    Angers in 1h30, Le Mans in 2h15.
   The Vendée Globe will be held in a year's time.                                  By plane: Paris-Nantes: 1h10.
   How does this event support the MICE segment?
   Karen Alletru: There is no doubt that the Vendée Globe is spreading the          WHERE TO GET MORE INFORMATION?
   word in France and abroad. The next departure is scheduled for November          https://convention-bureau.nantes-saintnazaire.fr
   8, 2020. Vendée Tourisme and the players in the Vendée tourism sector            www.labaule-evenements.com
   are already mobilising to offer accommodation, packages and activities           www.conventionbureau.destination-angers.com
   that will enable companies to bring the race from the inside to their cus-       www.vendee-tourisme.com
   tomers or employees. For three weeks before the start of the race, the           www.laval-tourisme.com
   Vendée Globe village allows the organisation of evenings, conferences
   and visits to the pontoons. On the day of departure, boats are chartered to allow compa-
   nies to experience the departure at sea. An exceptional experience! Spread over several
   months, the race schedule offers companies the opportunity to extend their communica-
   tion by bouncing back over several key moments: the start village, the start of the race and
   the finish. The annual communication campaign next September will be an opportunity for
   us to present MICE D-1an offers. From September/October 2019, companies will be able to
   surf on this unique event by offering their customers or employees activities related to the
   race: meeting with skippers, site visits, going out to sea to experience the Vendée Globe,
   murder party, box game, treasure hunt on the theme of the Vendée Globe...

             • Mai 2019 - n°35                                      18
1 an
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COLLECTION

                     CENTRE-VAL DE LOIRE
                                                             By Blandine Fleury

                                                                                                                                    ©©Ch. Mouton
    ›› Quais de Loire.

        5 REASONS TO ORGANIZE                                                                 ◗◗ Comprising six departments, the
                                                                                              fourth largest region in France has

           YOUR EVENT THERE                                                                   a solid network of companies and
                                                                                              centers of excellence in the fields of
                                                                                              energy management, water resources,
   ◗◗ This year, the Loire Valley cele-         ◗◗ The Centre-Val de Loire is close to        pharmaceuticals and cosmetics. The
   brates the 500th anniversary of the          Paris, with access to Tours by TGV in 1       region has established internationally
   Renaissance, marked by the construc-         hour and 10 minutes. This is an impor-        renowned competitiveness clusters,
   tion of the Château de Chambord. To          tant asset, combined with the attraction      in particular the Cosmetic Valley clus-
   commemorate this period, the Centre-         of an exceptional natural and cultural        ter, which brings together perfume
   Val de Loire region, often considered        heritage, for the growing number of           and cosmetics companies, and the
   the cradle of the Renaissance in France,     MICE groups that visit it.                    Electrical Energy Sciences and Systems
   mobilizes its partners around numerous                                                     cluster (S2E2), which focuses on new
   events, particularly in Tours, Orléans and   ◗◗ The region, in its development             energy sources.
   Blois, gateways to castles and vineyards..   strategy, consolidates the reputa-
                                                tion of regional tourist brands, Val de       ◗◗ Despite the transport, the prices of an
                                                Loire, Loire castles, Loire by bike, Berry    event in the Centre-Val de Loire remain
                                         ©©DR

                                                Province, Sologne.... They are also           competitive for companies compared
                                                attractive in MICE, a sector to which local   to those in Paris and the Ile-de-France
                                                professionals turn. In particular in Tours    region. With, as a bonus, the change
                                                and Orléans, two major destinations in        of scenery and names that make you
                                                this segment, each with its own office        dream: Chenonceau, Chambord, Azay-
                                                agreement.                                    le-Rideau, Amboise, Blois, Cheverny...

    ›› Chartres.
                                                                                                                                    ©©J.David
                                         ©©DR

    ›› Château de Chambord.                      ›› Blois.

             • Mai 2019 - n°35                                      20
COLLECTION

A unique combination

                                                                                                                                                             ©©Benjamin Brolet
of nature and culture
With its regional natural parks, the diversity and
beauty of its landscapes crossed by the Loire
where internationally renowned castles are establi-
shed (Chambord, Chenonceau, Villandry, Azay-le-
Rideau, Chaumont-sur-Loire...), a Loire Valley listed
as a world heritage site by UNESCO, a preserved
environment, a renowned gastronomy, renowned
vineyards and a profusion of remarkable heritage
sites (Chartres and Bourges cathedrals)....), the
destination offers an extraordinary combination
of nature and culture, conducive to multiple event
possibilities and incentives. Starting of course with
a visit to the castles, with or without team building
sessions, but also a flight over the Loire Valley in a
hot air balloon, a visit followed by a tasting in the
                                                        ›› The Centre-Val de Loire region has a remarkable cultural and natural heritage.
vineyards, a treasure hunt in the vineyards, a trea-
sure hunt in the historic centers, or a bike ride, a 2 CV rally or the Olympics. In the city or in the countryside, the region hosts
countless accommodations between hotels, castles, estates, manors... some of which offer team-building activities.

                                                                            ©©Bouygues, Jacques Ferrier Architectures, Chaix &Morel, POPULOUS, Agence TER, Snaik

›› CO'Met, Orléans Métropole's major multifunctional equipment, operational in 2021,
will adapt to the needs of all types of events and enhance the destination's positioning in the convention market.

Orléans, a growing MICE destination
The region now has a second congress office to boost MICE                 495 seats, 9 modular meeting rooms from 20 to 130 people,
activity. Orléans Convention, attached to the tourist office,             catering area with 470 seats opening onto a green patio) and
was launched just one year ago to attract professional mee-               the exhibition centre (20,000 m² of space divided between 4
tings and events and the resulting financial manna. This ser-             halls, 6 conference rooms and 2 reception rooms). To seduce
vice is to be put in perspective with the ambitious CO'Met                the organizers, Orléans also highlights a strategic location (1
project (Centre Orléans Métropole), which will enable the                 hour from Paris), a dynamic and diversified economy (Orléans
regional capital to set the pace higher in the MICE segment.              is the scientific capital of the Comestic Valley), a housing park
Operational in 2021, this unique complex, 15 minutes from the             with 3,300 rooms including 1,000 in the city center and 522 in
city centre, next to the current Zenith, will include a congress          4-star hotels and an unparalleled cultural and historical heri-
centre (auditorium with 1,000 seats, 800 m² of commission                 tage. To this, it is necessary to add places of character such as
rooms), a 10,000-seat theatre and an exhibition centre with               the LAB'O, a start-up incubator, the greenhouse of the magni-
4 halls. Currently, the city has two facilities for hosting mee-          ficently renovated Jardin des Plantes, the Espace George Sand,
tings and exhibitions: the conference centre (auditorium with             the Domaine de la Fontaine, or several castles in the area.

                                                                     21                                                       Mai 2019 - n°35 •
COLLECTION

   Tours, the driving force behind                                                            Chartres, capital of
   the MICE business                                                                          Light and Perfume
                                                       Served by the TGV, with an inter-      Famous for its Gothic cathedral and the

                                                ©©Anaïs Dutour
                                                       national airport, a rich hotel offer   incomparable brilliance of its stained glass
                                                       and numerous event sites, inclu-       windows, the city of Light and Perfume
                                                       ding a large-scale conference          is slowly but surely positioning itself on
                                                       center designed by Jean Nouvel         the MICE chessboard. The city is focusing
                                                       in the city center (26,000 m² of       on the development of business tourism
                                                       usable space) and one of the           by promoting its assets: its proximity to
                                                       most important exhibition cen-         Paris, a change of scenery, the richness
                                                       ters in France (8,000 people for       of its heritage highlighted at the annual
                                                       dinner), Tours Val de Loire cap-       "Chartres en Lumières" event, its Cosmetic
                                                       tures a large part of the MICE         Valley, which has elevated it to the rank of
                                                       activity in the Centre-Val de Loire    Perfume Capital, and beautiful reception
                                                       region. A land of good living and      facilities for events including, as planned,
   ›› Attractive and dynamic in the                    good hospitality, the capital of       a modular cultural and conference center
   professional events sector, Tours offers a          Touraine and gateway to the            that can accommodate 5,000 people. This
   rich range of events and is preparing to
                                                       Loire Valley also enjoys a strong      would make up for the lack of wide-body
   expand its accommodation portfolio.
                                                       reputation. Structured and pro-        aircraft in the city centre, as the exhibition
   moted by an office agreement, the MICE offer is well referenced by companies               park is located outside the city center. The
   and event organizers. It should be enriched by 2021 with two Hilton hotels with a          site will be completely renovated in the
   total of 200 rooms and two 5-star hotels, a category that has not been included in         coming years.
   the destination to date. Currently the agglomeration has 4,600 rooms, including
   1,200 classified as 3 and 4-star. For receptions or other events, the destination is

                                                                                                                                         ©©DR
   full of addresses. From prestigious and countless castles (Chenonceau, Villandry,
   Jallanges, Amboise, Clos Lucé...) to functional meeting rooms and more unusual
   sites (Centre de création contemporaine Olivier Debré - CCC OD-, grotte de la
   Roche aux Fées...) or historical sites (town hall, Grand Théâtre, Musée des Beaux-
   Arts...), the destination offers nearly 200 sites for BtoB operations.

   Blois, at the gates of Chambord and
   the castles of the Loire Valley
                                                    Only 1h30 from Paris, the beau-
                                                ©©DR

                                                    tiful city crossed by the Loire
                                                    and classified as a city of art
                                                    and history is a destination of
                                                    character for MICE events of
                                                    all types where all travel can
                                                    be done on foot. Residence of
                                                    seven kings and ten queens of
                                                    France, its royal castle, located
                                                    on the heights of the city,
                                                    offers a superb panorama of
                                                    the Loire and the Chambord
                                                    national forest. In Blois, the
                                                    events are prestigious. Whether
   ›› Blois hosts congresses, receptions            in the three major sites of the
   and other events at three prestigious            Royal Castle in the city center
   sites, including its royal castle.               (300 people), which organizes
   fully themed dinners under the sign of the Renaissance, the Maison de la Magie
   in front of the castle (360-seat theatre/auditorium and several unusual cocktail
   spaces amid illusion games) or the Grain Hall (up to 1,000 people). For large-
   scale events, the Jeu de Paume, which hosts sporting, cultural and event events,           ›› Notre-Dame Cathedral, magnificently
   opened in September 2017 (up to 3,000 people). And at the gates of the city:               renovated, has been listed as a World Heritage
   Chambord, an event setting that celebrates this year the 500th anniversary of its          Site by UNESCO. At nightfall, it is possible to
   construction by François I and the castles of the Loire Valley.                            privatize and visit its crypt by candlelight.

              • Mai 2019 - n°35                                        22
COLLECTION

                                        EXPERT WORDS
   How was the idea of an office
   convention in Orléans born?
   Axel de Beaumont: The creation in 2018 of Orléans
   Convention, the Orléans Métropole congress office (a ful-
   ly-fledged service of Orléans Val de Loire Tourisme), met
   an expectation: to develop business tourism in Orléans
   Métropole. The professional meetings and events industry is
   one of the main pillars of tourism development and is a priority
   for Orléans Val de Loire Tourisme, the city's tourist office. In
   addition to generating direct spinoffs in the local economy,
   this industry contributes to Orléans Métropole's national and
   international reputation.

   What are its missions?
   Axel de Beaumont: They can be summarized as follows.
   Namely: promote Orléans Métropole and be a source of pro-
   motion for the entire business tourism offer of the region,
   CO'Met, but also the hotel seminar rooms, the conference

                                                                                                                                      ©©DR
   centre, the greenhouse of the Jardin des Plantes, hotels, cate-
   rers, incentive activities; research, study, prepare and respond
   to applications to host congresses on its territory; represent            Axel de BEAUMONT
   Orléans Métropole before national and international authori-              Managing Director of
   ties; advise and put the organisers in contact with service pro-          Orléans Val de Loire Tourisme
   viders; act as an interface with local authorities and, finally,
   monitor the quality of the services offered by local service
   providers.                                                              What are the next events to
                                                                           be hosted in Orléans?
   Do you publish a meeting guide?                                         Axel de Beaumont: From 3 to 5 July 2019, Orléans Métropole
   Axel de Beaumont: That's right. That's right. We have publi-            will host the 60th congress of the Association des administra-
   shed a meeting guide for organizers of professional events              teurs territoriaux de France, which represents more than 500
   presenting the actors that make up the MICE offer of our des-           participants specifically expected on this occasion.
   tination, with a focus on Orléans Convention partners, local
   service providers including the 6 jewels of the Orléans hotel           How does the convention bureau
   industry, but also the Clos Lucé and the Château de Chambord            contribute to developing the
   with which we regularly work.                                           visibility of the Centre-Val de Loire
                                                                           region on the MICE scene?
   What is your assessment one                                             Axel de Beaumont: In order to optimize our impact, particu-
   year after the launch?                                                  larly at international trade fairs, we share our presence with
   Axel de Beaumont: We are very satisfied with the welcome                Tours Val de Loire Tourisme in partnership with the CRT. To
   we have received from the organizers of congresses and semi-            attract international MICE customers, we present ourselves
   nars at the various trade fairs and workshops in which we have          under the Loire Valley banner, which is best known abroad.
   participated. Orléans Convention does indeed meet a need.
   Just recently at the Heavent Meetings in Cannes, we noticed
   a real expectation, especially for the next CO'Met equipment.             PRACTICAL INFORMATION
   Orléans and its metropolis seduce and we are delighted about
   it! Compared to our first edition in 2018, the destination is             WHERE TO GET MORE INFORMATION?
   better known to seminar and congress organisers. Out of 20                www.convention-orleansmetropole.com
   appointments, many had already watched the video presen-                  www.toursconventionbureau.com
   ting CO'Met. Three congress organizers from 800 to 1,500                  www.blois-congres.com
   participants came to consult us on concrete projects for 2022             www.chartres-tourisme.com
   and 2025.

             • Mai 2019 - n°35                                        24
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