FRENCH VENUE PLACES MAI 2019 - TENDANCENOMAD MEDIANETWORK
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DONNEZ UNE DIMENSION NOUVELLE À VOS RÉUNIONS D'ÉQUIPES SÉMINAIRE AU CŒUR DE L'HERMITAGE DES FORMULES SUR MESURE ADAPTÉES À VOS BESOINS A SEULEMENT 1H DE LYON ET 2H DE PARIS WWW.CHAPOUTIER-ECOLE.COM - 04 75 08 92 61 - LECOLE@CHAPOUTIER.COM
ÉDITORIAL Pro Sky Destination Report 2019 Pro Sky has just published the 8th edition which nevertheless experiences a significant of its Destination Report. The air broker drop of 9% in vote’s vs 2018. The second place gave the floor to French event professionals*, is very competitive with the category with 50 allowing them to identify the key trends of or fewer participants (45%), and the category today and tomorrow. with between 100 and 250 people (41%). Which MICE destinations? The most popu- Which preferred duration? Among seve- lar cities in Europe in 2019 are Paris, Lisbon, ral possible answers, event organizers first Barcelona, Berlin, Amsterdam, Madrid, Rome choose a duration of 3 days including 2 nights. and London. Other cities such as Budapest, This year, 45% of respondents defined this A publication TendanceNomad Publishing Prague and Milan are also doing well. On the duration as ideal, followed by 3 nights (38%) www.tnmedianetwork.com country side, France remains the leader with and more than 3 nights (28%). President and Director of Publication 60% of the vote, ahead of Spain (57%), Italy Olivier Chauvaud ochauvaud@tnmedianetwork.com (47%), Portugal (41%), Greece (32%), Germany Which priority in the criteria for choosing + 33 (0)6 24 73 76 22 (27%), England (26%), Malta (25%) and a destination? Respondents state that in Marketing & Communication Advisor Croatia (24%). Among the trend destinations 2019 accessibility of the destination (81%) Christine Bravo cbravo@tnmedianetwork.com to be followed in 2020 and beyond, Poland and budget (73%) will play a decisive role. The + 33 (0)6 43 32 04 72 and Montenegro, Tunisia, Japan, Colombia, third place is occupied by the "security" aspect ADVERTISING Senegal, Rwanda and Oman were mentioned. (72%). These three factors are considered as Sales Manager Faiza Terrero prerequisites in the choice of a MICE destina- fterrero@tnmedianetwork.com tion. Only then do criteria such as the origina- + 33 (0)6 16 90 08 39 What types of events? This year, and for the first time in the report, the category "Seminar lity of the destination (56%), local activities Customer Manager Sophie Yon and Conference" is at the top of the ranking, (46%) and local infrastructure (44%) come into syon@tnmedianetwork.com + 33 (0)6 81 33 54 03 ahead of "Incentive Travel" and "Team buil- play. ding". To stand out from the competition Digital Aurélie Mouton Le Cadre and meet the participants' requirements, the * Pro Sky has synthesized the opinions of more amouton@tnmedianetwork.com + 33 (0)6 58 43 11 65 survey underlines the need to be avant-garde than 450 event professionals from all over and present events rich in emotion, with real Europe. The results of the study presented above EDITORY LEPRINCE & POURRIAS PRESSE (LPP) feedback. are those of the 146 French experts in the sector. EDITOR IN CHIEF LPP Dominique Pourrias It should be noted that Pro Sky, in its Destination pourrias.dom@orange.fr + 33 (0)6 64 63 48 96 How many people? In 2019, the majority of Report 2019, also analysed the German, Swiss events will have between 50 and 100 people. and European markets as a whole. All four stu- Editors: Jean-François Bélanger, Blandine Fleury, Martine Léonard, 52% of participants plan to organize events of dies are available and can be downloaded (free Vincent de Monicault this size this year, the most popular model but of charge) from www.pro-sky.fr. PRINT & DIGITAL Graphic designer: Rova Ratovoniaina Photos: Tourist Offices, LPP, rights reserved Cover photos: Subscription SUMMARY contact@tnmedianetwork.com TendanceNomad Publishing IMEX IN FRANKFURT SAS with a capital of 7,000 euros RCS Paris : 798 949 012 4 Head office: 366 ter, rue de Vaugirard 75015 Paris ©©DR ©©VAN REGIONS Completed in May 2019 on the 8 presses of the Atelier Phare • Bretagne printing house - Paris • Pays de la Loire • Centre-Val de Loire BRETAGNE PAYS DE LOIRE ISSN: 2272-5148 - Legal deposit to be published 26 CITIES AND TOWNS ©©DR Despite the care taken in the production of this book, the publisher declines all responsibility for any errors that may have occurred. The • Lyon brand names appearing in the editorial pages are given for information purposes only and • Strasbourg are not intended for advertising purposes. For advertising pages, the information is published under the sole responsibility of the advertisers. The reproduction, even partial, of the pages is EVENT LOCATIONS CENTRE VAL DE LOIRE prohibited without the publisher's permission. 38 Cabarets-spectacles: a playful and unifying dynamic
SPECIAL EXHIBITION IMEX HEADING FOR THE IMEX IN FRANCFORT ©©DR ©©DR Accor Reopening of the Sofitel Rome Villa Borghese On July 1st, Sofitel Rome Villa Borghese Air France-KLM will reopen its doors in a former 19th cen- New lounge at Lyon-Saint Exupéry airport tury palace in the heart of the Italian capital. At Lyon-Saint Exupéry airport, the new 250 m2 lounge of the Air France-KLM Following major renovations by Jean-Philippe group offers 85 seats and dedicated spaces (VIP, relaxation, working), climatic Nuel, it will offer 78 rooms and suites, a and acoustic comfort with a view of the runways, a complete catering offer, transformed fitness area, thanks in particu- and a reception desk with integrated boarding pass readers. In 2018, the group lar to SofitelFIT Wellness and MyBed Sleep transported 3.1 million customers from Lyon. It is the leading operator of the programs, the Settimo restaurant offering a Lyon airport platform, with more than 6,000 affiliated companies in the region. panoramic view of the park of Villa Borghese With 51 routes, 29 of which are international, Lyon-Saint Exupéry is one of the and Saint Pierre Basilica from its roof terrace major hubs for all the group's brands, Air France, KLM and Transavia. and 3 large reception rooms. ©©DR ©©Sourioux La Grande-Motte The seaside resort reveals its MICE assets La Grande-Motte, near Montpellier airport and the Sud de France Montpellier TGV station, relies, among other things, on the Jean Balladur convention centre with 2 auditoriums (440 and 130 seats) to attract MICE customers. But it Châteauform’ also offers 12 hotels (650 rooms), including the 8th address in Greater Paris 5-star La Plage Art & Émotions, and four 4-stars, Châteauform' City Newtown opened its doors on March 11, 2019 in the flea including a Mercure and a Novotel. The city also market district of Saint-Ouen. It is housed in a 4-storey building (2,500 m2) with has about a hundred restaurants, a casino, a golf 12 meeting rooms, 4 dining rooms and an 80 m2 terrace that can accommodate course (2 x 18 holes), a sailing centre, 6 private up to 100 participants in the meeting room and 150 in cocktails or afterworks. beaches with bar-restaurants along the 7 km of And all the ingredients of Châteauform' are there: a couple of hosts for a wel- white sand. For a cocktail, we can mention in come as if at home, a nanny for logistical support and a homemade chef and particular the La Dune complex and its rooftop cuisine to delight the taste buds. overlooking the Mediterranean Sea. • Mai 2019 - n°35 4
WHAT HAVE YOU INNOVATED LATELY? IMEX in Frankfurt is an inspiring and dynamic melting pot where the global meetings, events and incentive industry meets face to face to do business, disrupt, innovate and thrive. It’s a must for event profs from the agency world to ensure their brands keep pace with the latest trends in emerging destinations and wow spaces plus event tech and experiential eye-openers. Solve your own business challenges – meet new corporate and association clients, keep your learnings razor sharp on hot topics such as safety & security and recruiting and retaining talent. IMAGINATION We challenge your curiosity! We promise if you bring your passion to the table, you’ll leave feeling exhilarated to lead through change. Reserve your place now at imex-frankfurt.com THE WORLDWIDE EXHIBITION FOR INCENTIVE TRAVEL, MEETINGS AND EVENTS It’s free.
SPECIAL EXHIBITION IMEX ‹ Did you know that? › ◗◗ In Arras, the Artois Expo exhibition and congress centre unveils 6,000 m² of convertible space. The city also has event spaces at the Mercure Arras Centre Gare and casino rooms. ◗◗ In Biarritz, the Bellevue with 10 meeting rooms and an audito- rium (477 seats), the Gare du Midi (1,400 seats), the municipal casino (conference and reception rooms, theatre and games rooms) and the Halle Iraty (exhibition rooms) are essential. ©©DR ◗◗ In Dunkerque, the Dunkerque Kursaal Convention Centre has 15,000 m² of modular space (up to 4,000 Barrière Hotels in Cannes New sensory experiences people in cocktail configuration). The hotels of the Barrière Le Majestic and Le Gray d'Albion group, which are the highlights of business tourism in Cannes, reveal four sensory experiences (of your ◗◗ In Lille, Lille Grand Palais includes choice) designed to enhance seminars, conventions and other meetings. Namely: a a conference centre, an exhibition tapenade creation workshop followed by a tasting, a welcome drink on the pontoon centre and a zenith Arena, with nearly of the Barrière du Majestic Beach, a 30-minute muscular awakening on the pontoon 4,500 hotel rooms within walking of the Barrière du Majestic Beach or the free privatization of the Beach restaurant for distance of the site. a dinner (minimum 120 seats). These two establishments benefit from an exceptional ◗◗ In Marseille, the Parc Chanot location on the Croisette. includes the Palais des congrès (2 auditoriums with 600 and 1,200 people, 15 meeting rooms), the Grimaldi Forum Palais des Arts (4 conference rooms, High value-added expertise 2 reception and reception halls) and With 35,000 m 2 of modular spaces, the exhibition centre with 5 modular 3 auditoriums, 22 committee rooms, exhibition halls, including a plenary 10,000 m2 of exhibition halls and 2 dining session with 1,600 to 3,200 seats areas, the Grimaldi Forum is ideally (Palais des Événements). located in the heart of Monaco, a few minutes' walk from hotels, restaurants ©©Alpexpo ◗◗ In Metz, the Robert Schuman and other leisure activities. A team of Congress Centre, managed by professionals supports event organizers GL events, includes an auditorium in their projects, from the planning of with 1,200 seats (800 without the Grenoble spaces to logistics, catering, hospitality, balcony), 2 halls, 3 meeting rooms Alpexpo: inauguration of the communication... (400, 200 and 100 seats), a VIP lounge 1968 Space and sub-commission rooms. Positioned to host events gathering less ©©J.-C. Vinaj - Direction de la Communication de Monaco than 500 people, the 1968 Space has ◗◗ In Toulouse, the event offer an amphitheatre with 457 seats, 5 fully is based on the Pierre Baudis equipped rooms, modular from 20 to conference centre (1,200 people) 180 people, 2 reception areas of 585 m² managed by GL events and and 700 m². "The halls bear the name of the Palais des Sports. the Olympic resorts of 1968, Alpexpo was born from the Olympic Games and ◗◗ In Valenciennes, the Cité des we wanted to tell this story, offer Jean Congrès Valenciennes offers 4,200 m2 Prouvé the tribute he deserves and of exhibition space, 2 modular spaces, propose an offer that is both design 3 auditoriums (50 to 800 seats) and and identity of our territory," explains 14 committee rooms. François Heid, the General Manager. • Mai 2019 - n°35 6
The art of hosting your events KEYS venue insider P R E S T I G I O U S L O C A T I O N S I N PA R I S & C re a ting exc e p t iona l m om e nt s LA COMÉDIE DES L E T H É ÂT R E D E L A L E PA L A I S V I V I E N N E C H A M P S É LY S É E S TOUR EIFFEL 36 rue Vivienne Paris 2ème 15 avenue Montaigne Paris 8ème 4 square Rapp Paris 7ème Keys supports the overall organization of customized events with a contemporary approach, combining care in operations and a sense of exception. w ww. key s venue. c om co n ta c t@key s venue. c om
COLLECTION BRETAGNE By Blandine Fleury ©©DR ©©DR ›› Saint-Malo. ©©DR ›› Brest. ›› Saint-Brieuc. 5 REASONS TO ORGANIZE YOUR EVENT THERE ◗◗ With the arrival of the LGV in 2017, ◗◗ In the congress segment, Brittany ©©Destination Rennes – Ludovic Maisant which brought Brittany closer to Paris, relies on its four competitiveness clus- and the opening of the Palais des ters: Images et Réseaux (information congrès in early 2018 in the former technologies), Pôle Mer Bretagne Jacobins convent in Rennes, the region (marine technologies), iD4CAR (vehicles is strengthening its legitimacy in the and sustainable mobility) and Valorial MICE sector. (innovative agri-food). ◗◗ Renowned for its Armor (sea) as well ◗◗ Brittany has more than 710 classified as for its Argoat (land), its gastronomy hotels, 80 of which are classified as 4 or and festivals, its historical heritage and 5-star hotels, 8 congress centres and its "made in breizh", Brittany benefits ›› Rennes. many halls or auditoriums in exceptio- from a strong regional identity, known nal sites such as castles, historical monu- worldwide and a factor of attractive- ◗◗ The four Breton departments have ments or on the islands. ness on the tourist market (first region structured themselves in recent years for stays at the French sea), but also on to promote their business tourism ©©DR the BtoB one. offer. Ille-et-Vilaine, in 2005, with the Haute-Bretagne Événements club, then Morbihan and Finistère with ©©J. Grand-Colas their Business club, and finally the Côtes-d'Armor with Côtes-d'Armor Développement. These four "business" clubs are united under a single Meet Pro Bretagne banner, whose mission is to unite their synergy and visibility with ›› Lorient. ›› Quimper. professional event organizers. • Mai 2019 - n°35 8
COLLECTION The Côtes-d'Armor, ©©DR an incentive territory Less than 2 hours and 15 minutes from Rennes, Nantes and Paris, the Côtes-d'Armor department, renowned for the beauty of its landscapes, its authenticity, but also for its cities of charac- ter, offers an exotic setting and well equipped to host various MICE operations. Its coastline and seaside resorts make it an excellent incentive territory. Even if it does not always bene- fit from the reputation of Morbihan and Finistère among the organisers, the department has established itself over the past five years in the MICE sector, particularly through Côtes-d'Armor Développement. The agency relies on three major poles to seduce the market with a positioning on small and medium-scale events: Perros-Guirec and the Côte de granit rose, Saint-Brieuc ›› In the hollow of the bay, between the Bréhat archipelago and Cap Fréhel, in an environment conducive to incentive and its bay, Dinan and Cap Fréhel. The department has a major activities, Saint-Brieuc is now 2h15 from Paris. reception structure with the Saint-Brieuc congress and exhibi- tion centre (1,200 people), one of the largest facilities in Brittany. The city has strengthened its presence on the MICE market with, in particular, the opening, in 2017, of the Novotel near the station (90 rooms), the city's first 4-star hotel. ©©JF Molliere ©©Palais du Grand Large ›› Saint-Malo is boosting its business sector by redesigning its Le Grand Large convention centre, which will be operational at the end of 2019. In Ille-et-Vilaine, Saint-Malo is ›› The conference centre opened last January in the former Jacobins convent built in the 14th century and positions Rennes as renovating its Grand Large palace a business tourism destination and professional meeting place. A magnificent playground prized by companies who want to experience strong moments in teams and recharge their bat- Rennes accelerates the pace teries, the department remains associated with Saint-Malo, In addition to Saint-Malo, the Ille-et-Vilaine department is this enclosed city with its maritime and wild character. Rally or now capitalizing on Rennes, which has had a strong influence Olympiad on the beaches, islands and islets around the corsair since the arrival of the LGV, placing the city 90 minutes from city, cruising in old rigging, Koh-Lanta type events, construction Paris, and the opening of the Jacobins conference centre of rafts... the possibilities of activity are varied. In the congress last January (2 auditoriums, 1,000 and 400 seats, 4,000 m2 of sector, Saint-Malo offers accessibility at 2h15 from Paris and a exhibition space, 25 commission rooms with 40 to 400 seats). beautiful location with the Palais du Grand Large ideally located With this new facility, in the city's hyper-centre, France's tenth by the sea (and the first facility in the department), and a large largest metropolis now has a tool to host major congresses hotel capacity (2,450 rooms). To reinforce the attractiveness - particularly scientific ones - and is positioned on the map of of St. Malo, the Palais du Grand Large has just closed its doors, European congress cities. In addition to this new structure, the day after the start of the Route du Rhum. Objective: the the city has serious assets on the MICE: the beating heart of delivery of a completely redesigned palace in October 2019 the economy of Brittany, 2 universities, 17 “grandes écoles”, capable of hosting events bringing together 1,000 people 5,000 researchers, a hotel park (4,000 rooms) in full expansion, in plenary with a parallel exhibition of around fifty stands, a very rich cultural offer, an important historical heritage, a sub-commission rooms, and catering areas offering a superb diversified range of event venues, and a single point of contact view of the sea. An alternative to meet in 2019: the Quai Saint- for organizers with Destination Rennes, the SPL both manager Malo halls and their 2,400 m2 of modular space. of the Jacobins convent, conference office and tourist office. 9 Mai 2019 - n°35 •
COLLECTION ©©OT ›› Wild, preserved, invigorating... Belle-Île-en-Mer offers its employees a unique incentive setting. Le Morbihan, a new business destination Carnac, Brocéliande, Belle-Île-en-Mer... the fifth largest tourist department in France is now also turning to business customers by highlighting its "bleisure" aspect at 2h30 from Paris by high-speed train. To develop the BtoB segment and improve its referen- cing with the organizers, the Morbihan Affaires club puts forward serious arguments: the department's unique natural setting for incentive operations (treasure hunt in the Gulf Islands, catamaran raid off Belle-Île-en-Mer or Lorient harbour, regatta in Quiberon Bay, gyropod through the megaliths of Carnac...), 555,000 beds all segments combined, 4 convention centres (Lorient, Vannes, Pontivy, Quiberon), 3 exhibition parks (Pays de Lorient, Vannes, Pontivy). Finistère, the end of the ©©DR world at 3h30 from Paris With its 1,200 km of coastline, its extreme islands, its dynamic ports, its old cities, Brest and its majestic harbour, a tip of the Raz of breathtaking beauty... Finistère is a unique territory, amazingly beautiful and further away than that since it is now served by the LGV putting Brest at 3h30 from Paris. A very touristic department, it does not lack any assets in the MICE sector: large accommoda- tion capacity in 3 and 4-star hotels equipped with seminar rooms, structures equipped to host congresses and events, with, in Brest, Quartz Congrès, one of the largest event hosting sites in Brittany in terms of capacity (2,900 people, 1,500 in the large auditorium) ›› In the heart of the old city of Quimper, with its half-timbered houses and Gothic cathedral, the Red Hat high-tech congress centre was inaugurated in March 2017. in the city centre, Brest Expo, the Penfeld exhibition centre (14,000 m2 of modular space) and, since March 2017, the Red Hat Convention Centre in Quimper (2,000 m2, 400 seats in plenary), managed by Quimper Events. It should be noted that Brest Métropole Tourisme (OT) has launched a conven- tion office. In terms of activities, there are many possibilities, from treasure hunting on the Glénan archipelago, to an evening at Océanopolis or a cruise aboard the schooner La Recouvrance. • Mai 2019 - n°35 10
COLLECTION EXPERT WORDS TendanceNomad's advice ›› Between land and sea, Brittany is a wonder- ©©DR ful playground and discovery area to unite or motivate your teams. Feel free to include one or more 100% natural activities in the programs. ›› For companies concerned about authenti- city and simplicity, you can call on Breizh Team Building, an association of five women who have created an eco-responsible team building concept based on the principle of slow life: laughter yoga, sophrology and nature outings with a naturalist guide... Tailor-made programs for small groups (16 people) in conjunction with essential hotels in the Côtes-d'Armor region. ›› If you are organizing an event in Lorient, please note that the Cité de la Vvoile Éric Tabarly can be privatized for immersive visits before a cocktail or any other event (600 people). Jean-François ROUAUD President of Haute-Bretagne Événements (HBE) PRACTICAL INFORMATION What are the missions of Haute Bretagne Événement? WHERE TO GET MORE INFORMATION? Jean-François Rouaud: HBE is a network of professionals in business tou- Côtes-d'Armor Développement rism and events. Its mission is to promote Upper Britain as a business tou- (www.cad22.com) rism destination, and to support the organisers of congresses, seminars, Rennes Congress Office incentives... in their research. (www.rennes-congres.fr) Business Department What are the region's major assets in this market? (www.finistere-affaires.com) Jean-François Rouaud: Between an urban business tourism or another High Britain Events with a coastal flavour, our "playground" offers a wide variety of sites and (www.haute-bretagne-evenements.com) welcoming structures that are all assets to invent or reinvent the field of Morbihan Business possibilities. The opening in January 2018 of the Rennes congress centre (www.morbihan-affaires.com) (architectural and technological gem), the renovation work that will be carried out at the Palais du Grand Large de Saint-Malo (future "beacon" of LES RÉCEPTIFS : modernity and comfort for professional meetings in France) make it and will Armor Evasion, Au Gré du Vent, BlB make it the "first of its kind" for the development of an attractive, accessible, Tourisme, Funbreizh, Insularis, Open Eyes, professionally rigorous and creative Haute6Bretagne. Skippage Affaires... Non-exhaustive list And in terms of accessibility and hospitality? Jean-François Rouaud: The high-speed TGV line that positions Rennes at ©©DR 1h25 from Paris, Saint-Malo at 2h15, Lorient at 3h00, Brest at 3h30 meets the first criterion for choosing a business tourism destination: accessibility! Rennes airport reinforces this advantage by significantly developing its national and international routes. Lorient and Brest already serve many des- tinations. Today, in addition to a very good level of hotel accommodation, the attractiveness of our region is reinforced by future projects adapted to professional meetings. By extension, the business tourism clubs of the other three Breton departments (Côte d'Armor, Finistère and Morbihan) have joined forces with HBE to create the Meet-Pro, which aims to promote business tourism in the four Breton departments, and therefore in the ›› Amor Évasion Brittany region. 11 Mai 2019 - n°35 •
COLLECTION PAYS DE LA LOIRE By Blandine Fleury ©©Loire Tourisme-Agence Les Conteurs ›› Angers. 5 REASONS TO ORGANIZE YOUR EVENT THERE ◗◗ The geographical scope of the Pays de la Loire region was not modified during the last territorial reform, which saw France go from 22 to 13 regions on 1 January 2016. It the- refore still consists of five departments, Loire-Atlantique, Maine-et-Loire, Mayenne, Sarthe and Vendée. Given the diversity of its landscapes, its varied natural and cultural heritage, the region strengthens synergies with its various territories to be identified as a tourist destination in its own right. ◗◗ To develop its attractiveness on the MICE scene, the region relies on a dynamic and innovative economy, with its 4 technology parks (Nantes, Angers, Le Mans and Laval) and its 9 national competitiveness clusters. It also relies on 14 congress and exhibition centres, a housing park of ©©VAN 770 approved hotels and on its well-known sites: the Puy ›› Nantes. du Fou, the seaside resort of La Baule and the Guérande peninsula, the Loire and its castles, the Machines de l'Île à ◗◗ With 18 million visitors and 80 million overnight stays, nearly Nantes... 60% of which are business trips, the Pays de la Loire region is one of France's leading tourist regions. ◗◗ Nantes-Atlantique is the region's main airport hub (nearly 6.2 million passengers, representing growth of 12.94% in ◗◗ The Loire by bike, thalassotherapy centres, horse riding, wine 2018). The Pays de la Loire also benefits from good rail tourism, water sports...: the Pays de la Loire offer a unique setting accessibility (Paris-Nantes in 2 hours). for incentives. • Mai 2019 - n°35 12
COLLECTION ©©FrancisGuillard ›› The metropolis of Nantes Saint-Nazaire, which has a convention bureau, hosts nearly 200 congresses each year, including some twenty international congresses. Nantes in Loire-Atlantique, the driving force behind business tourism The dynamism and economic attractiveness of Nantes positions the city as the leading centre of the Greater West with promi- sing sectors of excellence: health, digital, sustainable development... In the MICE segment, the capital of the Greater West also highlights significant assets: excellent accessibility at 2 hours from Paris, 20 minutes from the international airport (65 national and international regular business destinations by direct flight), a convention centre - the Cité des congrès de Nantes (all types of events with 200 to 4,000 participants) - located in the heart of the city, opposite the TGV station, a hotel park with nearly 8,800 rooms in all categories. New event sites in Nantes ©©DR In terms of event venues, Nantes has an impressive and unique offer between the Machines de l'Île and its emblematic star the Grand Éléphant mécanique, the Château des ducs de Bretagne, the HAB Galerie, the Lieu unique, the Passage Pommeraye - a jewel classified as a historic monument -, the Musée d'Arts, the Jardin des Plantes, Nantilus moored in front of the Carrousel des mondes marins or the Bateaux nan- tais for cocktails along the Erdre... The metropolis is also distinguished by a creativity that it has demons- trated over the past few decades, particularly through Voyages à Nantes (SPL created in 2011 around the local desire to bring together in the same tourist struc- ture and emblematic cultural sites) to which we must add a recognized and envied quality of life. A destina- tion that has long been committed and responsible, Nantes improves the ergonomics of its urban space. ›› The dreamlike and unusual world of the Machines de l'Île Developments are continuing with, in particular, hosts professional events for 10 to 3,000 people. the delivery in spring 2020 of a multimodal station between the new Euronantes business district and the Jardin des Plantes. By 2030, it should see its annual traffic increase from 20 to 25 million passengers. 13 Mai 2019 - n°35 •
COLLECTION La Baule, a beautiful unit ©©Pedro Loustau of place in Loire-Atlantique An hour from Nantes, the seaside resort of La Baule, its long sandy beach, its Belle Époque archi- tecture, its Atlantia convention centre (900 seat auditorium, commission rooms and 1,200 m² of exhibition space) connected to more than 900 hotel rooms within walking distance (including three 5-star Barrière group) is also a major desti- nation for business events in the Loire-Atlantique. Its natural environment offers an exceptional setting for a wide range of invigorating activities. The MICE offer is structured under the La Baule Événements banner, which brings together more than 80 local players and offers organisers a range ›› An exceptional and prestigious destination between land of à la carte services. and sea, La Baule offers top-of-the-range services for BtoB events. Maine-et-Loire ©©Novonordisk under the sweetness of the Angevin Known for its quality of life and its "softness" praised by Bellay, its centres of excellence (plant, health, digital), its reception facilities and its accessibility (less than 2 hours from Paris by TGV), Angers marks an additional point on the MICE scene with the opening in mid-May of its new conference centre, completely redesigned in place of a first building built in 1983, 10 minutes from the station. The new tool has an auditorium with 1,200 seats, an amphitheatre with 266 seats, several bright spaces open onto a 400 m² panoramic terrace with a breathtaking view of a botanical garden. A recep- tion and exhibition area of more than 3,000 m², several halls and 18 mee- ting rooms complete this new reception centre. It also has an integrated ›› Terra Botanica and its unique and exotic environment welcomes companies Mercure hotel with 83 rooms. Another 4-star building is expected to be wishing to give meaning to their event. delivered in 2020 to Cours Saint-Laud, a new district near the city centre that is in the process of being built. At the forefront of the plant sector Cocktail in a with the Végépolys world competitiveness cluster for plant innovation, the capital of Anjou naturally relies on this major sector of the territory's eco- tropical greenhouse nomic activity to attract professional meetings. Every year, the Sival Angers in Terra Botanica (International Plant Production Exhibition) welcomes 654 exhibitors and The first theme park in Europe in the plant world, 24,000 trade visitors. Within Destination Angers, a structure at the service Terra Botanica, is located in Angers, the first of the influence, development and tourist entertainment of the Angers green city in France. The park is home to no less region, the convention bureau promotes the MICE offer and provides sup- than 500,000 plants from five continents that port services to the organisers. It should also be noted that by 2022, a new can be found in giant greenhouses, vegetable district will be built gardens, abundant gardens... In this extraordinary in the heart of the setting, where there is a business centre with a ©©Anjou Tourisme Front-de-Maine site green reception hall opening onto a terrace and a facing the castle. private garden of over 2,500 m2 that can accom- It should include, modate up to 1,700 people, 4 modular rooms, a among other things, 325-seat amphitheatre..., companies can orga- a Mob Hotel and nise their event in the green, conference, cock- an astonishing tail, congress, incentive... The business centre Collectors' Museum, welcomes some 40,000 delegates all year round the first of its kind, and makes its equipped spaces and the various dedicated to private sites and attractions of the park available to the collectors who will organisers, which can be privatised all year round be able to exhibit to (tropical greenhouse, 4D cinema, dream hawker, the general public ›› Angers, the gateway to the Great West in Perugia treasure, captive balloon...) and offers t h e i r i n v a l u a b l e the Loire Valley, has established itself in the countless activities (treasure hunting, escape works accumulated professional dating sector through its accessibility, game in the greenhouse of extreme climates, during their lifetime. its fields of excellence and its way of life. archery in the bamboo plantation...) • Mai 2019 - n°35 14
Release NEW CONGRESS CENTRE OPENING MAY 2019 A new place, classified Heritage Unesco World a new offer to discover Summit, Angers has a wealth of Nestled in a botanical garden unique heritage. in downtown Angers within © Destination Angers the city centre and just 10 minutes Angers is on the cutting edge from the TGV station, the new of innovation, in the fields of convention centre is both ideally Horticulture with a world-class located and highly adaptable cluster for Plant Innovation, for all types of events. The centre VEGEPOLYS - Health & e-health - can accomodate from 10 Silver Economy and digital with a to 1200 people. Entirely French Tech Community Label for rethought, it offers a redesigned its IoT ecosystem. auditorium with 1200 seats, a new amphitheater with Angers attracts major events 266 seats, 18 meeting rooms, a For its reopening year, the 400 m2 terrace with a panoramic Convention Centre already has view on the Botanical garden 84 events scheduled between and 3000 m2 of reception and 15/05 and 31/12/2019. exhibition areas. Trade shows, congresses, meetings, seminars, • Cities to be, the sustainable HOST CITY TO INTERNATIONAL © 360images gala dinners, everything is possible building international meeting. in the Convention Centre. From 11 to 13 September www.citiestobe.eu CONFERENCES Angers, Gateway • En Mode Senior, an event to to Western France reduce the loss of autonomy Ranked first city where it feels linked to aging. From 1 to 4 October good to live, study, invest, and first www.enmodesenior2019.com green city of France, Angers www.destination-angers.com is a human-sized territory. Ideally • and ICMASim Congress, 1st angersevents@destination-angers.com located less than 90 minutes from International Conference for Multi- Paris, and 30 minutes from Nantes, Area Simulation and Global Forum the city is famous for its hospitality will bring together in Angers, the and attractive lifestyle. Located world experts in simulation from in the heart of the 3rd vineyard of all sectors. From 7 to 10 October France and in the Loire Valley, a www.icmasim2019.com
COLLECTION The Vendée gives priority to MICE ©©DR Since 2009, with the arrival of the TGV in Vendée, business tourism has been structured and the sector is developing in Vendée, supported in particular by the Vendée Tourisme agency in charge of promoting the department. It is based on the territory's assets to strengthen its position in the BtoB operations sector: proximity (3h30 from Paris), a change of scenery (140 km of fine sandy beaches, 2 wild islands, Noirmoutier and Yeu, Marais Poitevin and Marais Breton), international events such as the Vendée Globe, hotel capa- city of 4 500 rooms. And it is also on the MICE locomotive that constitutes its fleet, the Puy du Fou (2.3 million visitors in 2018), that the Vendée derives its legitimacy. This park, which is no longer presented, offers a calibrated offer to host events, namely: 4 themed hotels (404 rooms) in the Cité nocturne, a meeting capacity of 10 to 3,000 people, a dozen ›› The business tourism activity of Le Puy du Fou - 200 events each year - is structured around the Puy du Fou Congrès brand. theme restaurants and the possibility of privatizing the site entirely or partially out of season. A team structured around the Puy du Fou Congrès brand coordinates the organization and execution of professional events. Nearly 200 companies are welcomed every year with tailor-made formulas. And there is a lot of room for improvement. A fifth hotel with an integrated business centre could be built in a few years. Green seminars in Mayenne ©©DR For a little over two years, the departmental tou- rism committee and the Laval tourism office have been working together to market the department on the MICE group market. Laval, a pretty city of art and history, captures most events thanks to its good capacity (ideal for around 500 people). The small residential seminars in the countryside take place in beautiful residences, in private man- sions, such as the Hotel La Marjolaine, with its abundance of Mayenne, or in nature immersion in Echologia (up to 1,200 people in cocktails). ›› Combining your company's image with the legend of the Le Mans 24 Hours with a first run on the circuit or a pit stop challenge is a memorable experience for employees. The Sarthe structures ist MICE sector If the 24 Hours of Le Mans, the world's largest endurance car race (260,000 spec- tators over two days each year in June) demonstrates the ability of the Saarland destination to host XXL events, Le Mans, and more generally the department, struggles to establish itself on the MICE market. To boost the events industry, Sarthe Développement (now known as Sarthe Tourisme) launched a Business Land label in 2017 with the subtitle "Le premier parc d'attraction pour entre- prises à moins d'1 heure de Paris". This collective offers organisers a one-stop shop and brings together 9 tourist operators: the Automobile Club de l'Ouest, organiser of the 24 Hours, the MMArena stadium, Le Mans Événement, which manages two complementary sites - the congress centre (up to 1,400 dele- gates) and the exhibition centre (3,000 delegates) -, the Club hôtelier du Mans, Antarès, the zoo de la Flèche and the Pôle européen du cheval with its huge hall hall (2,000 people seated). The expansion of the hotel park in Saarbrücken also ©©Laval Tourisme contributes to the reputation of the destination, with the opening in June of a luxury hotel in the Château du Grand-Lucé (17 rooms, a reception room, a gour- met restaurant), and the ongoing transformation of the former Convent of the Visitation in the Le Mans hyper-centre, which will include several shops and restaurants, a conference centre (200 seats) and a luxury hotel. Completion of ›› Le Vallis Guidonis, in Laval, can be privatized by the work is scheduled for 2020. companies for gourmet cruises or other events. • Mai 2019 - n°35 16
THE 24 HOURS OF LE MANS PROMISES VOU... --:==-- - � \ ,,;;. F�- §. " � JI �' ' {E: I l- AN UNPRECEDENTED EXPERIENCE \-,,,., 'f, ' IN THE VERY HEART OF THE RACE êh LE MANS® HOSPITALITIES OFFICIAL 12 - 16 JUNE 2079 MICE OFFICIAL MEETING INCENTIVE CONVENTION EVENT HDSPITALITIES Anthony GUILUER Élodie LEBOULLEUX +33 (0)2 43 40 24 00 +33 (0)2 43 40 25 38 aco-se@lemans.org hospitality@lemans.org LEI\/IANS.ORG/SEMINAIRES HOSPITALITY.LEI\/IANS.ORG * Le circuit des 24h du Mans vous promet. .. une expérience inédite au cœur de la course et un évènement unique et personnalisé tout au long de l'année. MICE: réunion, séminaire de motivation, congrès, évènement.
COLLECTION EXPERT WORDS What are the major assets ©©DR of the Vendée on the MICE market? Karen Alletru: Extremely well located in the centre of the west facade, its access was made easy by the arrival of the TGV in 2009 in Les Sables- d'Olonne, linking Paris in 3h30 (Paris/La Roche-sur-Yon in 3h). But also two international airports nearby (Nantes and La Rochelle). Boosted by the department's event policy with the organisation of international events such as the Vendée Globe and the Grand Départ du Tour de France in July 2018 as well as by the heavy investments of professionals, the Vendée tourism offer is moving up the range. The hotel park has been moder- nized. It now allows the hosting of major events (1,000 people for the Cobaty congress in 2016 or the 70th anniversary of Maison Longchamp in Le Puy du Fou in 2018 with 1,200 guests). In 2018 and 2019, new high- end event spaces were opened to business tourism such as Château de la Flocellière, Château de Terre-Neuve, Domaine de l'Établière and Pavillon du château de la Barbinière. The Vendée is also a destination that meets the needs of companies looking for charm and authenticity by offering establishments on a human scale offering a tailor-made service as well as simple cohesion activities in contact with nature, such as a picnic in the marsh of Olonne. What actions are you taking to develop the sector? Karen Alletru: Business tourism in the Vendée is a clearly growing eco- Karen ALLETRU nomic reality. Between 2010 and 2017, the number of overnight stays Director of Vendée Tourisme increased by more than 49.5%. Since 2009, Vendée tourism professionals have been grouped together in a sector dedicated to business tourism, which today includes 62 committed players selected according to quality criteria. Led by Vendée Tourisme, this sector sets up communication and promotion actions for the Vendée throughout the year. The strategy in the Vendée is a collective one. The main element is no longer only the PRACTICAL INFORMATION dedicated reception site as the congress centre, but the destination itself in its entirety, including the hotel renting spaces for seminars, catering, HOW TO GET THERE? leisure activities... By train: Paris connected to Nantes in 2 hours, Angers in 1h30, Le Mans in 2h15. The Vendée Globe will be held in a year's time. By plane: Paris-Nantes: 1h10. How does this event support the MICE segment? Karen Alletru: There is no doubt that the Vendée Globe is spreading the WHERE TO GET MORE INFORMATION? word in France and abroad. The next departure is scheduled for November https://convention-bureau.nantes-saintnazaire.fr 8, 2020. Vendée Tourisme and the players in the Vendée tourism sector www.labaule-evenements.com are already mobilising to offer accommodation, packages and activities www.conventionbureau.destination-angers.com that will enable companies to bring the race from the inside to their cus- www.vendee-tourisme.com tomers or employees. For three weeks before the start of the race, the www.laval-tourisme.com Vendée Globe village allows the organisation of evenings, conferences and visits to the pontoons. On the day of departure, boats are chartered to allow compa- nies to experience the departure at sea. An exceptional experience! Spread over several months, the race schedule offers companies the opportunity to extend their communica- tion by bouncing back over several key moments: the start village, the start of the race and the finish. The annual communication campaign next September will be an opportunity for us to present MICE D-1an offers. From September/October 2019, companies will be able to surf on this unique event by offering their customers or employees activities related to the race: meeting with skippers, site visits, going out to sea to experience the Vendée Globe, murder party, box game, treasure hunt on the theme of the Vendée Globe... • Mai 2019 - n°35 18
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COLLECTION CENTRE-VAL DE LOIRE By Blandine Fleury ©©Ch. Mouton ›› Quais de Loire. 5 REASONS TO ORGANIZE ◗◗ Comprising six departments, the fourth largest region in France has YOUR EVENT THERE a solid network of companies and centers of excellence in the fields of energy management, water resources, ◗◗ This year, the Loire Valley cele- ◗◗ The Centre-Val de Loire is close to pharmaceuticals and cosmetics. The brates the 500th anniversary of the Paris, with access to Tours by TGV in 1 region has established internationally Renaissance, marked by the construc- hour and 10 minutes. This is an impor- renowned competitiveness clusters, tion of the Château de Chambord. To tant asset, combined with the attraction in particular the Cosmetic Valley clus- commemorate this period, the Centre- of an exceptional natural and cultural ter, which brings together perfume Val de Loire region, often considered heritage, for the growing number of and cosmetics companies, and the the cradle of the Renaissance in France, MICE groups that visit it. Electrical Energy Sciences and Systems mobilizes its partners around numerous cluster (S2E2), which focuses on new events, particularly in Tours, Orléans and ◗◗ The region, in its development energy sources. Blois, gateways to castles and vineyards.. strategy, consolidates the reputa- tion of regional tourist brands, Val de ◗◗ Despite the transport, the prices of an Loire, Loire castles, Loire by bike, Berry event in the Centre-Val de Loire remain ©©DR Province, Sologne.... They are also competitive for companies compared attractive in MICE, a sector to which local to those in Paris and the Ile-de-France professionals turn. In particular in Tours region. With, as a bonus, the change and Orléans, two major destinations in of scenery and names that make you this segment, each with its own office dream: Chenonceau, Chambord, Azay- agreement. le-Rideau, Amboise, Blois, Cheverny... ›› Chartres. ©©J.David ©©DR ›› Château de Chambord. ›› Blois. • Mai 2019 - n°35 20
COLLECTION A unique combination ©©Benjamin Brolet of nature and culture With its regional natural parks, the diversity and beauty of its landscapes crossed by the Loire where internationally renowned castles are establi- shed (Chambord, Chenonceau, Villandry, Azay-le- Rideau, Chaumont-sur-Loire...), a Loire Valley listed as a world heritage site by UNESCO, a preserved environment, a renowned gastronomy, renowned vineyards and a profusion of remarkable heritage sites (Chartres and Bourges cathedrals)....), the destination offers an extraordinary combination of nature and culture, conducive to multiple event possibilities and incentives. Starting of course with a visit to the castles, with or without team building sessions, but also a flight over the Loire Valley in a hot air balloon, a visit followed by a tasting in the ›› The Centre-Val de Loire region has a remarkable cultural and natural heritage. vineyards, a treasure hunt in the vineyards, a trea- sure hunt in the historic centers, or a bike ride, a 2 CV rally or the Olympics. In the city or in the countryside, the region hosts countless accommodations between hotels, castles, estates, manors... some of which offer team-building activities. ©©Bouygues, Jacques Ferrier Architectures, Chaix &Morel, POPULOUS, Agence TER, Snaik ›› CO'Met, Orléans Métropole's major multifunctional equipment, operational in 2021, will adapt to the needs of all types of events and enhance the destination's positioning in the convention market. Orléans, a growing MICE destination The region now has a second congress office to boost MICE 495 seats, 9 modular meeting rooms from 20 to 130 people, activity. Orléans Convention, attached to the tourist office, catering area with 470 seats opening onto a green patio) and was launched just one year ago to attract professional mee- the exhibition centre (20,000 m² of space divided between 4 tings and events and the resulting financial manna. This ser- halls, 6 conference rooms and 2 reception rooms). To seduce vice is to be put in perspective with the ambitious CO'Met the organizers, Orléans also highlights a strategic location (1 project (Centre Orléans Métropole), which will enable the hour from Paris), a dynamic and diversified economy (Orléans regional capital to set the pace higher in the MICE segment. is the scientific capital of the Comestic Valley), a housing park Operational in 2021, this unique complex, 15 minutes from the with 3,300 rooms including 1,000 in the city center and 522 in city centre, next to the current Zenith, will include a congress 4-star hotels and an unparalleled cultural and historical heri- centre (auditorium with 1,000 seats, 800 m² of commission tage. To this, it is necessary to add places of character such as rooms), a 10,000-seat theatre and an exhibition centre with the LAB'O, a start-up incubator, the greenhouse of the magni- 4 halls. Currently, the city has two facilities for hosting mee- ficently renovated Jardin des Plantes, the Espace George Sand, tings and exhibitions: the conference centre (auditorium with the Domaine de la Fontaine, or several castles in the area. 21 Mai 2019 - n°35 •
COLLECTION Tours, the driving force behind Chartres, capital of the MICE business Light and Perfume Served by the TGV, with an inter- Famous for its Gothic cathedral and the ©©Anaïs Dutour national airport, a rich hotel offer incomparable brilliance of its stained glass and numerous event sites, inclu- windows, the city of Light and Perfume ding a large-scale conference is slowly but surely positioning itself on center designed by Jean Nouvel the MICE chessboard. The city is focusing in the city center (26,000 m² of on the development of business tourism usable space) and one of the by promoting its assets: its proximity to most important exhibition cen- Paris, a change of scenery, the richness ters in France (8,000 people for of its heritage highlighted at the annual dinner), Tours Val de Loire cap- "Chartres en Lumières" event, its Cosmetic tures a large part of the MICE Valley, which has elevated it to the rank of activity in the Centre-Val de Loire Perfume Capital, and beautiful reception region. A land of good living and facilities for events including, as planned, ›› Attractive and dynamic in the good hospitality, the capital of a modular cultural and conference center professional events sector, Tours offers a Touraine and gateway to the that can accommodate 5,000 people. This rich range of events and is preparing to Loire Valley also enjoys a strong would make up for the lack of wide-body expand its accommodation portfolio. reputation. Structured and pro- aircraft in the city centre, as the exhibition moted by an office agreement, the MICE offer is well referenced by companies park is located outside the city center. The and event organizers. It should be enriched by 2021 with two Hilton hotels with a site will be completely renovated in the total of 200 rooms and two 5-star hotels, a category that has not been included in coming years. the destination to date. Currently the agglomeration has 4,600 rooms, including 1,200 classified as 3 and 4-star. For receptions or other events, the destination is ©©DR full of addresses. From prestigious and countless castles (Chenonceau, Villandry, Jallanges, Amboise, Clos Lucé...) to functional meeting rooms and more unusual sites (Centre de création contemporaine Olivier Debré - CCC OD-, grotte de la Roche aux Fées...) or historical sites (town hall, Grand Théâtre, Musée des Beaux- Arts...), the destination offers nearly 200 sites for BtoB operations. Blois, at the gates of Chambord and the castles of the Loire Valley Only 1h30 from Paris, the beau- ©©DR tiful city crossed by the Loire and classified as a city of art and history is a destination of character for MICE events of all types where all travel can be done on foot. Residence of seven kings and ten queens of France, its royal castle, located on the heights of the city, offers a superb panorama of the Loire and the Chambord national forest. In Blois, the events are prestigious. Whether ›› Blois hosts congresses, receptions in the three major sites of the and other events at three prestigious Royal Castle in the city center sites, including its royal castle. (300 people), which organizes fully themed dinners under the sign of the Renaissance, the Maison de la Magie in front of the castle (360-seat theatre/auditorium and several unusual cocktail spaces amid illusion games) or the Grain Hall (up to 1,000 people). For large- scale events, the Jeu de Paume, which hosts sporting, cultural and event events, ›› Notre-Dame Cathedral, magnificently opened in September 2017 (up to 3,000 people). And at the gates of the city: renovated, has been listed as a World Heritage Chambord, an event setting that celebrates this year the 500th anniversary of its Site by UNESCO. At nightfall, it is possible to construction by François I and the castles of the Loire Valley. privatize and visit its crypt by candlelight. • Mai 2019 - n°35 22
COLLECTION EXPERT WORDS How was the idea of an office convention in Orléans born? Axel de Beaumont: The creation in 2018 of Orléans Convention, the Orléans Métropole congress office (a ful- ly-fledged service of Orléans Val de Loire Tourisme), met an expectation: to develop business tourism in Orléans Métropole. The professional meetings and events industry is one of the main pillars of tourism development and is a priority for Orléans Val de Loire Tourisme, the city's tourist office. In addition to generating direct spinoffs in the local economy, this industry contributes to Orléans Métropole's national and international reputation. What are its missions? Axel de Beaumont: They can be summarized as follows. Namely: promote Orléans Métropole and be a source of pro- motion for the entire business tourism offer of the region, CO'Met, but also the hotel seminar rooms, the conference ©©DR centre, the greenhouse of the Jardin des Plantes, hotels, cate- rers, incentive activities; research, study, prepare and respond to applications to host congresses on its territory; represent Axel de BEAUMONT Orléans Métropole before national and international authori- Managing Director of ties; advise and put the organisers in contact with service pro- Orléans Val de Loire Tourisme viders; act as an interface with local authorities and, finally, monitor the quality of the services offered by local service providers. What are the next events to be hosted in Orléans? Do you publish a meeting guide? Axel de Beaumont: From 3 to 5 July 2019, Orléans Métropole Axel de Beaumont: That's right. That's right. We have publi- will host the 60th congress of the Association des administra- shed a meeting guide for organizers of professional events teurs territoriaux de France, which represents more than 500 presenting the actors that make up the MICE offer of our des- participants specifically expected on this occasion. tination, with a focus on Orléans Convention partners, local service providers including the 6 jewels of the Orléans hotel How does the convention bureau industry, but also the Clos Lucé and the Château de Chambord contribute to developing the with which we regularly work. visibility of the Centre-Val de Loire region on the MICE scene? What is your assessment one Axel de Beaumont: In order to optimize our impact, particu- year after the launch? larly at international trade fairs, we share our presence with Axel de Beaumont: We are very satisfied with the welcome Tours Val de Loire Tourisme in partnership with the CRT. To we have received from the organizers of congresses and semi- attract international MICE customers, we present ourselves nars at the various trade fairs and workshops in which we have under the Loire Valley banner, which is best known abroad. participated. Orléans Convention does indeed meet a need. Just recently at the Heavent Meetings in Cannes, we noticed a real expectation, especially for the next CO'Met equipment. PRACTICAL INFORMATION Orléans and its metropolis seduce and we are delighted about it! Compared to our first edition in 2018, the destination is WHERE TO GET MORE INFORMATION? better known to seminar and congress organisers. Out of 20 www.convention-orleansmetropole.com appointments, many had already watched the video presen- www.toursconventionbureau.com ting CO'Met. Three congress organizers from 800 to 1,500 www.blois-congres.com participants came to consult us on concrete projects for 2022 www.chartres-tourisme.com and 2025. • Mai 2019 - n°35 24
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