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D a v i t H A R U T Y U N YA N , L i l i t Y E R E M YA N

                                                                          DOI: 10.24234/wisdom.v14i1.310
                                                                                 Davit HARUTYUNYAN,
                                                                                          Lilit YEREMYAN

                              FREEDOM OF THOUGHT:
                      LEGAL PROTECTION FROM MANIPULATION

                                                   Abstract

      The freedom of thought is stipulated as a fundamental human right in main international human
rights instruments at universal and regional levels. Freedom of thought is also guaranteed at the national
level in constitutions of many states. It might seem that the legal regulation of freedom of thought is more
declarative by its very nature: prima facie, it cannot be limited or violated in practice. Thus, one might as-
sume that it does not need any legal protection. In this paper, we argue that the rapid scientific and techno-
logical evolution urge the necessity of rethinking the legal content of the freedom of thought and elaborat-
ing mechanisms at national and international levels for its effective protection. In particular, we discuss the
lawfulness of manipulation as means of influencing the freedom of thought in the age of high technologies
and argue that the large-scale intensive manipulation by using special big data processing tools (including
artificial intelligence) with the aim to shape the information receivers‘ decision-making process in order to
reach a certain outcome motivated by self-interest should be viewed as unlawful interference into the free-
dom of thought under International Human Rights Law, consequently creating positive obligations for
states.

     Keywords: freedom of thought, manipulation, ethics, human rights, national and international regula-
tions.

                   Introduction                             anything more important for personal autonomy
                                                            and individual self-determination than the free-
     ―Cogito, ergo sum‖ (I think, therefore I am):          dom of thought? Thus, freedom of thought can
these words were the centre of Rene Descartes‘s             also be regarded as a form of expression of hu-
philosophy and the cornerstone element of Wes-              man dignity. This leads to the question: what is
tern rationalism. In this context, thinking should          freedom of thought? Is it merely a metaphysical
be understood not just as the ability of a human            category, moral, philosophical term, a supreme
being to think, but actually also as the readiness          value or can it be classified as a legal concept? Is
to exercise this ability via questioning, doubting,         freedom of thought axiomatic, and is its applica-
reasoning, choosing, via free will, as well as the          tion absolute in practice? Does freedom of
ecosystem, which allows a person to freely exer-            thought require legal protection? What does the
cise this ability. Indeed, is there anything more           freedom of thought in legal instruments, such as
vital to Homo sapiens than thinking, and is there           universal and regional international human rights

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   treaties, or constitutions of different states,             stricting access to information and means of ex-
   mean? Is it envisaged in legal documents as a               pressing information against the will of the po-
   proclamation that should never be forgotten, or             tential ―thinker‖. Thoughts concerning the 1984
   does it have a practical meaning? Is it possible to         raise the question of whether hard power, i.e.
   limit the freedom of thought and how?                       oppression, is the only feasible tool for restricting
         One might recall the Orwellian 1984 and               the freedom of thought? A mechanism that Or-
   the oppression of freedom of thought through the            well did not discuss in the 1984 is soft power in
   so-called Thought Police that was created to pun-           the form of targeted information control policy
   ish thought-crime. The 1984, often referred as              and large-scale manipulations using new tech-
   science-fictional drama, in our opinion, is in fact         nologies and artificial intelligence (AI) under the
   exaggerated description of real repressive socie-           aegis of freedom of information and freedom of
   ties as was, for instance, Stalin‘s totalitarian re-        expression in the atmosphere of love and solidar-
   gime, with only elements of science fiction. But            ity.
   is totalitarianism capable of restricting the free-               In the first section of this paper, we analyze
   dom of thought per se or just it‘s manifestation            the regulation of the freedom of thought as en-
   by restricting the freedom of expression? ―Don‘t            visaged in universal and regional human rights
   you see that the whole aim of Newspeak is to                instruments, inter alia, by drawing a comparison
   narrow the range of thought? In the end, we                 between the wordings and revealing the legal
   shall make thought-crime literally impossible,              content of the right to freedom of thought and its
   because there will be no words in which to ex-              protection under International Law. The second
   press it. …Every year fewer and fewer words,                section is devoted to the analysis of the right to
   and the range of consciousness always a little              the freedom of thought at the national level as
   smaller. Even now, of course, there‘s no reason             stipulated in state constitutions of randomly se-
   or excuse for committing thought-crime. It‘s                lected countries from the European, American
   merely a question of self-discipline, reality-              and African human rights systems. Here we
   control. But in the end, there won‘t be any need            show that at the national level there is no uni-
   even for that…‖ (Orwell, 1949, p. 67). Thus, in             form approach towards regulation of the freedom
   the ―Orwellian‖ scenario freedom of thought                 of thought and that belonging of the given state
   could be limited either by self-discipline or by            to a certain system of human rights protection
   ―rubbing‖ the means of expression of thought.               does not significantly influence the content of the
   Both these mechanisms described in 1984 are in              constitutional level regulation of the freedom of
   essence examples of hard power. The first one               thought. In section three of the current paper, we
   requires the will of the ―thinker‖ for self-discip-         focus specifically on large-scale manipulation as
   line assumedly under the fear to be punished by             a means of influencing the freedom of thought in
   the Thought Police. But this mechanism hasn‘t               the age of rapid scientific and technological evo-
   proven to be successful. The collective character           lution. This thesis calls for the necessity to re-
   of the 1984 - Winston - is the best proof of its            think and revise the legal mechanisms of protec-
   inefficiency, which called the necessity for a new          tion of the right to freedom of thought at interna-
   oppressive mechanism aimed at limiting the pos-             tional and national levels in the light of risks
   sibility to exercise freedom of thought by re-              posed by widely used new technologies and al-

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gorithmic tools in the data processing. Some of                rights and freedoms of others or for the pur-
such legal mechanisms and relevant recommen-                   pose of just requirements of morality, public
dations are discussed in section four of the paper.            order and the general welfare in a democrat-
                                                               ic society. This is the most reasonable inter-
        Freedom of Thought in International                    pretation of the applicability of the UDHR
              Human Rights Treaties                            article 29 deriving from common sense.
                                                               UDHR is not binding for states in and of it-
     The Universal Declaration of Human                        self, but it has been largely argued that it is
Rights (UDHR)1in its article 18 states: ―Every-                legally enforceable as a reflection of cus-
one has the right to freedom of thought, con-                  tomary international law or general princi-
science and religion; this right includes freedom              ples of law (Shaw M.N., 2014, p.204). This
to change his religion or belief, and freedom,                 argument, however, seems as applicable to
either alone or in community with others and in               the rights and freedoms reflected in UDHR
public or private, to manifest his religion or be-            as the minimum that states should be
lief in teaching, practice, worship and ob-                   obliged to ensure, rather than being applica-
servance‖. While article 29 envisages grounds                 ble to the limitations clause.
for possible limitation of rights as ―determined              The International Covenant on Civil and
by law solely for the purpose of securing due            Political Rights (ICCPR)2 generally follows the
recognition and respect for the rights and free-         UDHR approach when envisaging the right to
doms of others and of meeting the just require-          freedom of thought in its article 18, regulating
ments of morality, public order and the general          this right together with freedom of conscience
welfare in a democratic society‖.                        and religion with further detalization only of the
     As we can see from the UDHR provisions:             right to freedom of conscience and religion. This
  a) Freedom of thought is referred to as a right,       raises the question of whether the mentioned
     thus, implying state obligation to protect it.      provision puts an equation between thought and
  b) Freedom of thought is regulated in the same         conscience or whether it views thought as a wid-
     clause with conscience and religion. The            er concept. According to General Comment N
     clause further opens the legal content of           22 the ―right to freedom of thought, conscience
     freedom of religion, leaving the freedom of         and religion… is far-reaching and profound; it
       thought without interpretation.                   encompasses freedom of thought on all matters,
    c) The wording of article 29 represents a ge-        personal conviction and the commitment to reli-
       neric regulation referring to all rights stipu-   gion or belief, whether manifested individually
       lated in the UDHR. However, its analysis          or in community with others‖.3 From the word-
       leads to the conclusion that it cannot be ap-
       plicable to the right to freedom of thought.      2
                                                             International Covenant on Civil and Political Rights
                                                             Adopted and opened for signature, ratification and
       Logically by no means can limitation of the           accession by General Assembly resolution 2200A
       freedom of thought per se be necessary to             (XXI) of 16 December 1966 entry into force 23
                                                             March 1976.
       secure due recognition and respect for the        3
                                                             UN Human Rights Committee (HRC), CCPR General
                                                             Comment No. 22: Article 18 (Freedom of Thought,
                                                             Conscience or Religion), 30 July 1993, CCPR/C/21/-
1
     UN General Assembly,Universal Declaration of            Rev.1/Add.4, at: https://www.refworld.org/docid/-
     Human Rights, 10 December 1948, 217 A (III).            453883fb22.html.

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   ing of the General Comment N 22, it could be                    the exigencies of the situation, provided that such
   concluded that the freedom of thought as envis-                 measures are not inconsistent with [states‘] other
   aged in article 18 should be interpreted as includ-             obligations under international law‖. This ap-
   ing but not limited to personal beliefs or religious            proach, in our opinion, might as well be condi-
   thought. At the same time, ICCPR establishes                    tioned by the narrower interpretation of the free-
   the permissible grounds for limitations in article              doms enshrined in ECHR Article 9. In any case,
   18 itself with a very precise wording applicable                the absence of case-law interpretations on free-
   only to the limitation of the freedom to manifest               dom of thought, in our opinion, should not be
   religion or beliefs. While ICCPR article 4, clause              considered as leaving room for its limitation by
   2 declares inter alia article 18 as non-derogable.              states but rather as a sign that the natural freedom
         At the regional level, the European Con-                  is taken as granted and not requiring any specific
   vention of Human Rights (ECHR)4 regulates                       regulation or interpretation.
   freedom of thought in article 9 akin to analogical                   The African Charter on Human and Peo-
   provision of ICCPR. However, the analysis of                    ples Rights (ACHPR)7 guarantees the freedom
   the relevant literature, as well as the case-law of             of conscience, the profession and free practice of
   the European Court of Human Rights (ECtHR)                      religion, freedom of information and freedom of
   leads us to the conclusion that concept of free-                speech, freedoms of association, freedom of as-
   dom of thought in the meaning of ECHR is dif-                   sembly (articles 8-11) and other freedoms, re-
   ferent from that of article 18 of ICCPR. While                  maining silent on the freedom of thought. Does
   treating freedom of thought, conscience and reli-               this mean that the guarantee of the freedom of
   gion as representing one of the foundations of a                thought is perceived as meaningless? In the dis-
   ―democratic society‖ in the meaning of the                      cussion of the legal content of the right to free-
   ECHR,5 it implies from the relevant analysis that               dom of thought, opinions have been expressed
   the freedom of thought is viewed as a narrow                    that freedom of thought should be understood as
   concept embracing only the religious aspects of                 a declarative norm rather than having a practical
   thought and moral convictions (White, Ovey, &                   meaning. Under such interpretation, the freedom
   Jacobs, 2010, pp. 402-424)6. As to limitations,                 of thought at best would be constituting freedom
   unlike the ICCPR article 4 on derogations, article              implying no obligation of the state rather than a
   15 clause 1 of ECHR does not include the provi-                 right with corresponding obligations. The
   sion on freedom of thought, conscience and reli-                ACHPR, however, regulates the thought neither
   gion in the list of non-derogable rights, at the                as a right nor even as freedom.
   same time envisaging that derogations should be                       Unlike the ACHPR the American Conven-
   allowed only ―to the extent strictly required by                tion on Human Rights (ACHR)8 stipulates the
                                                                   protection of the right to the freedom of thought
   4
       Convention for the Protection of Human Rights and           and does so with an ―Orwellian approach‖ in its
       Fundamental Freedoms (ECHR), Rome, 4.XI.1950,
       CoE.
   5                                                               7
       Kokkinakis v Greece, 25 May 1993, App. 14307/88.                Organization of African Unity (OAU), African Char-
   6
       Also see in general: Guide on Article 9 of the Europe-          ter on Human and Peoples‘ Rights (―Banjul Charter‖),
       an Convention on Human Rights: Freedom of                       27 June 1981, CAB/LEG/67/3 rev. 5, 21 I.L.M. 58
       thought, conscience and religion Council of Europe/             (1982).
                                                                   8
       European Court of Human Rights (2019) at: https:-               Organization of American States (OAS), American
       //www.echr.coe.int/Documents/Guide_Art_9_ENG.p                  Convention on Human Rights, ―Pact of San Jose‖,
       df.                                                             Costa Rica, 22 November 1969.

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article 13 titled ―Freedom of thought and expres-     gency that threatens the independence or security
sion‖, thus, directly linking the protection of the   of a State Party [… and only…], provided that
freedom of thought to the freedom of expression.      such measures are not inconsistent with its other
     Article 13 clauses 1 and 2 state:                obligations under international law and do not
     ―1. Everyone has the right to freedom of         involve discrimination on the ground of race,
thought and expression. This right includes free-     colour, sex, language, religion, or social origin‖
dom to seek, receive, and impart information and      as envisaged in ACHR article 27.
ideas of all kinds, regardless of frontiers […]
     2. The exercise of the right provided for in                  Freedom of Thought in
the foregoing paragraph shall not be subject to                        Constitutions
prior censorship but shall be subject to subse-
quent imposition of liability, which shall be ex-          The analysis of randomly selected constitu-
pressly established by law to the extent necessary    tions of different states shows that there is no
to ensure: a) respect for the rights or reputations   uniform approach towards regulation of the free-
of others; or b) the protection of national securi-   dom of thought at the national level. It also
ty, public order, or public health or morals‖.        seems that belonging to the given state to a cer-
      As we can see, the first sentence of article    tain system of human rights protection does not
13, clause 1 guarantees the right to the freedom      significantly influence the constitutional level
of thought, implying state obligation for its pro-    regulation of the freedom of thought. Thus, for
tection. Then the second sentence may seem to         instance, in the constitutions of Bulgaria (article
narrow down the protection to the freedoms of         37), Estonia (article 40), Latvia (article 99), Ma-
expression and information. In our opinion,           lawi (article 33), Namibia (article 21), Rwanda
however, this would be just the prima facie de-       (article 37), Slovakia (article 24) the freedom of
termination of the scope of the freedom: because      thought is regulated in the same provision with
it does not limit the freedom of thought and ex-      the freedoms of conscience, religion, faith or be-
pression only to freedom to seek, receive, and        lief. In article 54 of the Cuban Constitution, the
impart information and ideas but rather includes      freedom of thought is regulated in line with free-
the latter freedoms into the legal content of the     dom of conscience and freedom of expression.
freedom of thought and expression. The ACHR           The Constitution of Morocco regulates the free-
article 13 clause 4 does not allow any prior limi-    dom of thought in the same clause with the free-
tations to the freedom, except public entertain-      dom of opinion and expression (article 25). In
ments by law for the sole purpose of regulating       article 30 of the Constitution of Niger the free-
access to them for the moral protection of child-     dom of thought, opinion, expression, conscience,
hood and adolescence, ―any propaganda for war         religion and worship are regulated together. The
and any advocacy of national, racial, or religious    Constitution of Chile guarantees the freedom of
hatred that constitute incitements to lawless vio-    conscience, expression of belief and the manifes-
lence or to any other similar action against any      tation of religion (article 19), and there is no
person or group of persons on any grounds…‖ as        mentioning of the freedom of thought. The Ger-
stipulated in article 13 clause 5 of ACHR, and        man Constitution envisages inter alia the free-
―in time of war, public danger, or another emer-      dom of faith and conscience in its article 4, free-

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   dom of expression, arts and sciences in article 5                 rights standards. A similar approach is undertak-
   with no mentioning of the freedom of thought. In                  en in the Constitution of the Russian Federation,
   the constitutions of Greece, Peru, Poland, Portu-                 also providing the possibility of restricting the
   gal, Belarus, Cameroon, Tanzania, a similar ap-                   relevant freedoms in emergency situations (arti-
   proach is undertaken, and the freedom of thought                  cle 55, clause 3 and article 56). The Constitution
   is absent from regulations. Freedom of thought is                 of Cuba envisages in article 54 as a limitation
   not specifically regulated also in the Constitution               clause that ―conscientious objection may not be
   of the USA, however, in several instances, the                    invoked with the intention of evading compli-
   freedom was acknowledged to get absolute pro-                     ance with the law or impeding another from the
   tection by virtue of the First Amendment to the                   exercise of their rights‖.
   US Constitution.9 The wording of the relevant                          In the given context, it is interesting to ana-
   provisions of the constitutions of Latvia (article                lyze also the evolution of the legal regulation of
   99), Malawi (article 33), Niger (article 30), South               the right to freedom of thought in the Constitu-
   Africa (article 15) explicitly envisage the free-                 tion of the Republic of Armenia (RoA). Freedom
   dom of thought as a right, in constitutions of                    of thought has been envisaged by all three edi-
   some other states, it is stipulated as freedom                    tions of the RoA Constitution: namely article 23
   however clearly implying the corresponding ob-                    in the 1995 edition, article 26 in the 2005 edition,
   ligation of the state to guarantee it.10 Different                and article 41 in the 2015 edition. The RoA Con-
   approaches are undertaken by states also with                     stitution of the 1995 edition stipulated: ―every-
   regard to restriction and derogation clauses.                     one is entitled to freedom of thought, conscience,
   Thus, for instance, in Bulgaria (articles 37 and                  and religion.‖ The freedom of thought was stated
   57) and Estonia (articles 40 and 130), the consti-                as non-derogable and not subject to any re-
   tutions provide no possibility for derogation or                  strictions, while the freedom to exercise religion
   restriction of the freedom of thought. The consti-                and beliefs could be restricted by law on the
   tutions of Malawi (article 44) and Namibia (arti-                 grounds prescribed in the Constitution. This pro-
   cle 21) envisage general grounds for reasonable                   vision was amended in 2005, and then new
   restrictions of rights and freedoms by law, which                 wording envisaged: ―Everyone shall have the
   are in consistence with international human                       right to freedom of thought, conscience and reli-
                                                                     gion. This right shall include freedom to change
   9
        For example, US Supreme Court Justice Black in his           religion or belief, and freedom — either individ-
        concurring opinion in Wieman v. Updegraff decision
        of 15 December 1952 stated: ―Framers rested our First        ually or in community with others — to manifest
        Amendment on the premise that the slightest suppres-         them in preaching, church ceremonies and other
        sion of thought, speech, press, or public assembly is
        still more dangerous‖ (p.194), and in dicta of the deci-     rites of worship. The manifestation of this right
        sion Lawrence vs Texas of 26 June 2003 the US Su-
        preme Court mentioned that ―liberty presumes an au-
                                                                     may be limited only by law, where it is necessary
        tonomy of self that includes freedom of thought, be-         to protect the public safety, health, morals or the
        lief, expression, and certain intimate conduct‖ (pa-
        ra.1).                                                       rights and freedoms of others.‖ Prima facie it
   10
        This is the case, for instance, in article 54 of the Con-    might seem unclear from the wording of the
        stitution of Cuba, article 25 of the Constitution of Mo-
        rocco, article 37 of the Constitution of Rwanda, article     RoA Constitution of 2005 edition whether the
        24 of the Constitution of Slovakia, article 29 of the        provided grounds for limitation are applicable
        Constitution of the Russian Federation, article 33 of
        the Constitution of the Republic of Belarus, articles 14     only to the conscience and religious freedom, or
        and 40 of the Constitution of Estonia.

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to the freedom of thought as well. However, the         however, seems to be an unreasonable interpreta-
keyword of the restriction clause, in our opinion,      tion first and foremost because such interpreta-
is the word ―manifestation‖. In other words, the        tion would be viewed as conflicting with the
limitation clause provides grounds only for limit-      RoA international legal obligations in the
ing the manifestation of the right rather than the      framework of article 5 clause 3 and article 81 of
right itself. According to the authoritative doctri-    the RoA Constitution. Thus, despite the vague-
nal interpretation of the given constitutional pro-     ness of the wording we are inclined to apply to
vision thought is described as a natural character-     article 41 the same interpretation as in case of the
istic of human beings, the basis for their spiritual    wording of article 26 in the 2005 edition of the
life and spiritual freedom, which cannot be sub-        Constitution.
ject to legal regulation as such simply because
the thought per se cannot be limited (Harutyun-                    Restriction of the Freedom
yan & Vagharshyan, 2010, pp. 297-298). Thus,                                of Thought
these commentaries also lead us to the conclu-
sion that the mentioned limitations clause cannot             Hobbes (as cited in Lemetti, 2012, p. 174)
be interpreted as applicable to the freedom of          describing the natural freedom of thought in his
thought. The latest amendments to the RoA Con-          Leviathan wrote: ―internal faith is in its own na-
stitution were adopted in 2015, also altering the       ture invisible and, consequently, exempted from
wording of the provision on the right to freedom        all human jurisdiction.
of thought, conscience and religion. Article 41 of            Through centuries the thought has been
the RoA Constitution stipulates:                        perceived as an element of the inner world of the
      ―1. Everyone shall have the right to freedom      ―thinker‖, the intangible product of the mental
of thought, conscience and religion. This right         process in the brain of a person known only to
shall include the freedom to change religion or         that person until the moment of its expression in
belief and, either alone or in community with           one way or another, and, thus, reasonably not
others and in public or in private, the freedom to      subject to any regulation or limitation by state
manifest them in preaching, church ceremonies,          (Bublitz, 2014, pp.1-3). Such perception of
other rites of worship or in other forms. 2. The        thought served basis for leaving the freedom
expression of freedom of thought, conscience            without regulation in the basic laws of some
and religion may be restricted only by law for the      states. Such perception might also be the reason
purpose of state security, protecting public order,     for limited doctrinal analysis on the right to free-
health and morals or the basic rights and free-         dom of thought. The rapid evolution of science
doms of others‖.                                        and technology, which is already merging with
      It is difficult to judge what the legal content   once science fiction, make us rethink the use-
of article 41 clause 2 is: i.e. does the term ―ex-      lessness of the right to the freedom of thought
pression of‖ apply to the freedom of thought and        and the necessity to open a discussion on its legal
conscience or is it linked only to the freedom of       content, hypothetic grounds for and lawfulness
religion? It could be assumed that the freedom of       of its limitation, as well as the evolution of the
thought is envisaged as potentially subject to re-      law on the protection of the freedom of thought.
striction by law for certain listed purposes. This,          There might be different hypothetic scenar-

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   ios of intervention into the freedom of thought –                 We may witness or experience manipula-
   all interesting subject for discussion, however, in         tion in our everyday life in the workplace, when
   the current paper, we would like to focus on ma-            doing shopping, making (facilitating) choices
   nipulation as means of influencing the freedom              about the government structure or participating
   of thought in the age of high technologies.                 in elections. Manipulations are always intention-
         Manipulation in and of itself is not a new            al and manipulators also often acknowledge the
   phenomenon: it has always been used in order to             unethical nature of their attempt to interfere with
   influence the decision-making process at all lev-           the freedom of thought of a third person, and yet
   els. It is said that our reality is subjective, our         it has always been and remains present in our
   expectations often shape the reality: we see what           lives. So it would be naïve to assume that one
   we expect to see. Manipulation in our under-                day, because of its unethical nature, manipula-
   standing is the process of misleading the infor-            tions would stop taking place. But what has
   mation receiver by information control or selec-            made current-day manipulation significantly dif-
   tive processing, and by this also determining the           ferent from that of Wilde‘s age is the information
   behaviour of the information receiver, in order to          and communication technologies and utilization
   make the latter form a certain opinion or idea,             of AI for collecting and processing data, tracking
   make a certain decision or act in a certain way,            and predicting individual and collective behav-
   and constituting direct intervention into the area          iour, which makes psychological manipulation
   of freedom of thought. Manipulation becomes                 easier and less obvious (hidden), the expected
   easier if manipulator possesses comprehensive               outcome more precisely predictable, the outcome
   information about the preferences, personal                 more targeted and large-scale, capable even of
   character, expectations, his/her belonging to a             affecting public relations and government struc-
   certain group based on certain parameters, and              tures. So if in case of single instances of manipu-
   about the environment of the information receiv-            lation, i.e. intervention into the freedom of
   er. Regardless of whether the aim or cause of the           thought domain of one person by another person,
   manipulator is good or bad manipulation is al-              the state should not reasonably be expected to
   ways unethical. One of the most illustrative fic-           have an obligation to protect the freedom of
   tional examples of manipulation could be con-               thought of the person being influenced, in our
   sidered that of Dorian Grey by Lord Henry in                opinion, the opposite assumption should be true
   Oscar Wilde‘s The Picture of Dorian Grey.                   when dealing with certain cases of large-scale
   ―There is no such thing as a good influence. All            manipulation conducted by using new technolo-
   influence is immoral - immoral from the scien-              gies. In casual interpersonal manipulation both:
   tific point of view. Because to influence a person          the information receiver and the manipulator are
   is to give him one‘s own soul. He does not think            in horizontal and symmetric relations. Both have
   his natural thoughts or burn with his natural pas-          equal opportunities in seeking and receiving in-
   sions. His virtues are not real to him. His sins, if        formation, choosing what information to impart,
   there are such things as sins, are borrowed. He             what to believe in, and what to ignore, with
   becomes an echo of someone else‘s music, an                 whom to interact, etc. New information technol-
   actor of a part that has not been written for him‖          ogies and almost limitless possibilities of AI put
   (Wilde, 2011, p. 28).                                       manipulator into a better position, transform the

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Freedom of Thought: Legal Protection from Manipulation

nature of manipulator-information receiver rela-       pp. 217-225).11 One of the approaches to address
tions into vertical and asymmetric. This, in our       the issue of privacy is accepting the consequenc-
opinion, calls the necessity for the state interven-   es of the rapidly developing world and adapting
tion to protect the ―weak‖ side from possible in-      to the new situation. As the co-founder of Sun
tervention into the freedom of thought. While          Microsystems Scott McNealy famously said yet
any manipulation in and of itself is immoral, we       in 1999 to a group of reporters: ―You have zero
argue that large-scale intensive manipulation          privacy anyway… Get over it‖ (Sprenger, 1999).
(interference into the freedom of thought do-          Later argued that these words were taken out of
main) by using special big data processing             the context, however, in essence, this approach
tools (including AI) with the aim to shape the         not just has fairgrounds, but it has become even
information receivers’ decision-making pro-            more topical with the development of the new
cess in order to reach a certain (approximate-         information technologies. The opposite ap-
ly pre-calculated) outcome motivated by self-          proach, i.e. attempt to regulate the use of new
interest is not just immoral but also unlawful.        technologies and balance it with the right to pri-
      Big data is a term used to describe large and    vacy, has also been considered. One suggested
inter-connected data with high volume and a            solution has been the ―privacy by design‖ con-
wide variety of information, as well as high           cept aimed at ensuring privacy protection ex-ante
speed of collecting and processing (McGregor,          and included in the design of the new technolo-
Calderón, & Tonelli, 2013, p. 1). Data mining          gy. This concept got pioneered by Ann Cavouki-
and pooling tools allow to aggregate and com-          an, formerly Ontario‘s Information and Privacy
bine the large quantity of information from many       Commissioner, who also elaborated seven prin-
different sources and collected by different, in       ciples of privacy by design: proactive and pre-
one way or another, interconnected agencies, the       ventative, privacy as the default setting, privacy
so-called data warehouses, to then integrate and       embedded into the design, full functionality –
analyse it, categorize the useful information and      positive-sum, end-to-end security – full lifecycle
identify individual and collective characteristics     protection, visibility and transparency, user-
and features, as well as trace behavioural trends,     centric approach (Birnhack, Toch, & Hadar,
while these patters, in their turn can be either fo-   2014, pp. 55-114). Another very striking exam-
cused or not, either applied on a wide-scale pop-      ple of the balanced protection approach has been
ulation or targeted at a certain group depending       the adoption of General Data Protection Regula-
on the aim of data analysis (Kulhari, 2018, pp.        tion (GDPR) implemented in May 2018 and ap-
26-27; McGregor, Calderón, & Tonelli, 2013,            plicable to the territory of all European Union
p.1). It has been widely discussed that data min-      (EU) member states.12 After the GDPR adoption,
ing, pooling and its subsequent (automated or
human) processing often fairly raise questions in      11
                                                            See also Data mining, dog sniffs and the fourth
                                                            amendment, Harvard Law Review Association, HLR
the context of posing risks to person‘s privacy             Vol. 128, No.2 (December 2014), pp. 697-698.
                                                       12
(Fienberg, 2006, pp. 143-154; Pavolotsky, 2013,             European Union (2018). General Data Protection
                                                            Regulation, 2016/679 of the European Parliament and
                                                            of the Council of 27 April 2016 on the protection of
                                                            natural persons with regard to the processing of per-
                                                            sonal data and on the free movement of such data, and
                                                            repealing Directive 95/46/EC, at: https://eurlex.euro-
                                                            pa.eu/eli/reg/2016/679/oj.

                                                                      139                      WISDOM 1(14), 2020
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   many states also outside the EU have taken steps           the main tool for generating government struc-
   to improve respective legislation on data protec-          ture changes, like Arab Spring dubbed as ―Revo-
   tion. This movement is reaching even the USA               lution 2.0‖ (Hochwald, 2013, pp. 21-27).
   (Serrato, Cwalina, Rudawski, Coughlin, & Far-                   These trends reasonably give rise to the le-
   delmann, 2018).                                            gal discussions concerning the protection of the
         With massive discussions still ongoing               freedom of thought. Interestingly, unlike the Or-
   states can choose between the ―zero privacy‖               wellian approach to possible limitation of the
   approach and regulation of the field to protect            freedom of thought through restricting the free-
   privacy, inter alia, in accordance with interna-           dom of expression, nowadays a shift took place
   tional human rights standards. The situation is            often arguing the lawfulness of factual limitation
   different with balancing the application of new            of the freedom of thought by the necessity to en-
   information technologies and mental autonomy.              sure the freedom of expression. This argument,
   Discussions on the necessity to view the applica-          however, does not seem to be well-grounded. In
   tion of automated data processing techniques               our opinion, the protection of the freedom of
   inter alia in the light of freedom of thought, and         thought does not need to be realised by imposing
   the ―challenges to cognitive sovereignty‖ have             unbalanced or unlawful restrictions to the free-
   started to take place recently with a focus on             dom of expression, but rather imposing only rea-
   such aspects as possible future AI application,            sonable, necessary and proportional limitations.
   for instance, equipment capable of reading the             A number of organizational and legislative
   mind of a person through the interface (McCar-             measures at national and international levels
   thy-Jones, 2019; Gilbert, 2019) or manipulation            could be undertaken by the state and businesses
   strategies used by social media (Băncău-Burcea,            in order to ensure full and effective protection of
   2017). The legal regulation of the first scenario          the right to freedom of thought.
   would be necessary but more pre-emptive and
   proactive in nature, and the second scenario, in               What could and should be done to Protect
   our opinion, remains in the domain of social me-                 Freedom of Thought: Summing up
   dia ethics. In the meantime, ―Big Techs‖ like
   Facebook and Google already today have very                     The absolute nature of the right to freedom
   significant power exerted from the bottom up,              of thought in International Human Rights Law
   via the advanced technologies, the so-called sur-          (IHRL) and the states‘ obligation to ensure and
   veillance capitalism, which ―allows them to di-            protect it against violations call for the necessity
   vide and conquer us in ways that the oligarchs of          of specific measures at international and national
   the past could only dream about‖ (Foroohar,                levels to address the risks in the context of wide-
   2019). ―Domination!‖ was the proclamation with             spread utilization of new technologies and algo-
   which, as reported, Mark Zuckerberg used to end            rithmic processes.
   meetings in the early years of Facebook                         At the universal level, the ICCPR regula-
   (Kuchler, 2019). Indeed, recently we have often            tions ensure full protection of the freedom of
   been hearing that social media is influencing the          thought, while the regional level protection
   results of elections, such as Cambridge Analytica          seems to have room for improvement and updat-
   scandal (Confessore, 2018), or that it served as           ed interpretation.

WISDOM 1(14), 2020                 140                                                                        140
Freedom of Thought: Legal Protection from Manipulation

    The necessity of enhancing the freedom of              cial emphasis on political and electoral process-
thought protection has already been emphasized             es, research and raising awareness campaign, etc.
by the Council of Europe (CoE) member states.              The Draft Recommendations, in their turn, stipu-
Thus, acknowledging that machine learning                  late details of the suggested cope of the obliga-
technologies and tools can be used to predict              tion of the states and responsibilities of the busi-
choices, influence thoughts and subject people to          nesses with respect to rights and freedoms in the
manipulation, CoE has called on member states              context of advanced algorithmic systems.
to address the risk in February 2019. As a result,              Additional measures at European level, in
a Declaration on manipulative capabilities of al-          our opinion, should include: broader interpreta-
gorithmic processes (Declaration)13 was adopted            tion of ECHR article 9 in the framework of EC-
along with further draft recommendations of the            tHR case-law to define ―thought‖ as including all
Committee of Ministers (Draft Recommenda-                  aspects of thought not limited to a religious con-
tions) to member-states addressing the impacts             text. As it was first acknowledged in Tyrer case,
of algorithms on human rights14. The Declara-              ECHR is a ―living instrument‖, and its interpreta-
tion, as reflected in its paragraph 9, encourages          tion should be adopted to the current-day condi-
member states to address the risks to human                tions.15 Such approach also referred as the prin-
rights by, inter alia, ―initiating, within appropri-       ciple of effectiveness, is dictated by the necessity
ate institutional frameworks, open-ended, in-              to give the rights and freedoms of the ECHR
formed and inclusive public debates with a view            ―fullest weight and effect consistent with the
to providing guidance on where to draw the line            language used and with the rest of the text and in
between forms of permissible persuasion and                such a way that every part of it can be given
unacceptable manipulation. The latter may take             meaning‖ (Merrills, J. as cited in White, Ovey, &
the form of influence that is subliminal, exploits         Jacobs, 2010, p. 73). It seems to be the right time
existing vulnerabilities or cognitive biases, and/         to give meaning to the word ―thought‖ in article
or encroaches on the independence and authen-              9 via case-law. Such developments could, cer-
ticity of individual decision-making; [as well as]         tainly, be facilitated by the evolution of CoE soft
taking appropriate and proportionate measures to           law.
ensure that effective legal guarantees are in place              As the ACHPR does not specifically regu-
against such forms of illegitimate interference‖.          late the freedom of thought, regional initiatives
The Declaration also stresses the need to put in           could be launched aimed at analysing and as-
place a stronger regulatory body or to take other          sessing the data on the use of specific technolo-
measures for oversight and monitoring with spe-            gies or algorithmic processes with capacities to
                                                           influence decision-making. The results of such
13
     Declaration by the Committee of Ministers on the
                                                           analysis could then serve as the basis for drafting
     manipulative capabilities of algorithmic processes    legal regulations ensuring full and effective pro-
     (Adopted by the on 13 February 2019) Decl.
     (13/02/2019)1.                                        tection of the freedom of thought.
14
     Committee of experts on human rights dimensions             As to the ACHR, it might be interpreted as
     of automated data processing and different forms of
     artificial intelligence (MSI-AUT), Addressing the     having relevant guarantees for ensuring full pro-
     impacts of Algorithms on Human Rights Draft
     Recommendation of the Committee of Ministers to
                                                           15
     member States on the human rights impacts of al-           Tyrer vs United Kingdom, ECtHR (App.5856/72) 25
     gorithmic systems (status – draft, 2018).                  April 1978, para. 31.

                                                                         141                  WISDOM 1(14), 2020
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D a v i t H A R U T Y U N YA N , L i l i t Y E R E M YA N

   tection of the freedom of thought embedded in               dignity. States, where freedom of thought is
   article 13. Thus, the wording of the third para-            guaranteed by the constitution should carefully
   graph of the ACHR article 13 could be interpret-            choose the wording making sure that it leaves no
   ed broadly as a relevant tool for protecting the            room for misinterpretation of the scope of pro-
   freedom of thought. According to the mentioned              tection of the right to the freedom of thought in
   clause ―indirect methods or means of restriction,           consistence with their international legal obliga-
   including abuse of government or private con-               tions.
   trols over newsprint, radio broadcasting frequen-                 States should, in our opinion, also take addi-
   cies, or equipment used in the dissemination of             tional efforts to enhance their national legislation
   information, or by any other means tending to               with mechanisms aimed at full and effective pro-
   impede the communication and circulation of                 tection of the freedom of thought. One such
   ideas and opinions‖. This regulation is, prima              measure could be envisaging legal responsibility
   facie, aimed at ensuring full exercise of the right         (liability) for large-scale intensive manipulation
   to information rather than the freedom of thought           (interference into the freedom of thought do-
   as such: dealing with the freedom of thought                main) by using special big data processing tools
   from the Orwellian perspective. However, taking             (including AI) aimed at shaping the information
   into account that the development of ACHR                   receivers‘ decision-making process and by that
   takes place through its interpretation, which in its        resulting in a certain (approximately pre-calcu-
   turn shall keep pace with the current develop-              lated) outcome and motivated by any form of
   ments, it could as well be argued that the prohibi-         self-interest. The described situation imposes
   tion of ―equipment used in the dissemination of             positive obligations on the state to protect people
   information or any other means tending to im-               from possible violations against freedom of
   pede the communication and circulation of ideas             thought. This approach seems to be necessary,
   and opinions‖ should be broadly interpreted as              reasonable, proportionate and consistent to the
   applicable to and relevant for imposing re-                 international human rights standards. And im-
   strictions, inter alia, on targeting technologies           posing liability for the already realized conduct
   and software which are technically capable of               would ensure no unnecessary interference with
   selectively suiting people on the basis of data-            the freedom of expression.
   driven profiling and by this indirectly impeding                  Other preventive legislative measures at the
   the circulation of ideas and opinions.                      state level could include: envisaging legislative
        At the national level, states could also un-           requirement for the technology companies to
   dertake certain measures aimed at protection of             embed the freedom of thought guarantees into
   the right to the freedom of thought. Thus, state            the design of a technology or an algorithmic sys-
   constitutions represent the highest legal act by            tem similar to ―privacy by design‖ concept. This
   which the freedom of thought could be guaran-               could be done by default disclosure of all third
   teed. If the constitution of a given state is silent        parties with whom the information provided by a
   on the right to freedom of thought, it should be            person may be shared, all purposes of processing
   interpreted as acknowledging that right by the              the data and receiving the periodic informed con-
   force of IHRL as a customary norm or a general              sent of the platform user, or by means of inform-
   principle of law constituting the core of human             ing him/her of the origins of the advertisement,

WISDOM 1(14), 2020                  142                                                                        142
Freedom of Thought: Legal Protection from Manipulation

video or any similar materials and indicating the       nowledged that the freedom of expression is not
parameters that served as a basis (reasons) for         an absolute right and states have a certain margin
showing the given content to the given platform         of appreciation in lawfully limiting it, including
user, the patterns identified, including the latter‘s   via legislation (this approach is reflected, inter
belonging to a certain category of users based on       alia, in the ICCPR article 19 clause 2, ECHR
the relevant parameters – labelled as a targeted        article 10 clause 2, ACHR article 13 clause 2).
advertisement in every such case.                       By contrast, as analysed supra, the freedom of
      In our opinion states should also proceed         thought, encompassing all matters, is an absolute
with stipulating restrictions or prohibition on the     right to which no limitations and from which no
dissemination of targeting advertisement (con-          derogations should be allowed. States have posi-
tent) concerning political and electoral processes,     tive obligations to secure this right and protect it
as well as the adoption of do-not-track laws, fake      from violations not only by state agents but also
news laws, and establishing independent over-           by private persons or entities (White, Ovey, &
sight and monitoring mechanisms as comple-              Jacobs, 2010, pp. 99-102). In other words, the
mentary measures.                                       necessity to ensure the right to freedom of
      Acknowledging the significant role of fake        thought, in our opinion, could serve a legitimate
news in facilitating large-scale manipulation (in-      ground for imposing restrictions on the right to
ter alia with the use of automated data pro-            freedom of expression given certain conditions
cessing tools) a number of states have already          are fulfilled.
taken action against online manipulation via fake             The practice of do-not-track bills has al-
news. Such actions include elaborating state            ready been adopted in the USA. Thus, as a
strategies and action plans, launching media lit-       mechanism to ensure privacy and data protection
eracy campaigns, setting up government task             Assembly of California has passed a bill, the so-
forces, signing public-private agreements, setting      called Do Not Track Bill (AB 370), on amending
online reporting portals and fact-checking sites,       California Online Privacy Protection Act.16 The
adopting special legislation (Funke & Flamini,          main purpose of the Act is to provide the Internet
2019). One of the toughest regulations on online        users with the opportunity to opt out of online
manipulation is the ―Protection from Online             tracking schemes (McGregor, Calderón, & To-
Falsehoods and Manipulation Act‖ (POFMA),               nelli, 2013, pp. 3-4). In May 2019 a similar piece
passed in May 2019 by the Parliament of Singa-          of legislation to enact a national do-not-track sys-
pore (Wong, 2019). Singapore has invoked                tem and to limit the targeted advertisements was
POFMA for the first time against Facebook               introduced to the Senate (currently pending) by
(Palma, 2019). POFMA and similar laws are               privacy and freedom of choice pioneer Senator
treated with caution for the risks to the freedom       Josh Hawley.17 These kinds of initiatives not on-
of expression. Indeed special care shall be taken
by states to ensure that any action aimed against       16
                                                             State of California Assembly (2013). An act to amend
spreading online misinformation does not consti-             Section 22575 of the Business and Professions Code,
                                                             relating to consumers, available at: https://leginfo-
tute a violation of the freedom of expression and            .legislature.ca.gov/faces/billNavClient.xhtml?bill_id=
is in consistence with international human rights            201320140AB370.
                                                        17
                                                             Hawley, J. (2019). A Bill to protect the privacy of in-
standards. At the same time, it should be ack-               ternet users through the establishment of a national
                                                             Do Not Track system, and for other purposes (S.

                                                                        143                      WISDOM 1(14), 2020
                                                                                                           143
D a v i t H A R U T Y U N YA N , L i l i t Y E R E M YA N

   ly enhance privacy protection but also serve as                  tection against violations by the state or private
   supplementary tools for ensuring the right to                    companies.
   freedom of thought. Moreover, in the protection                        It should be acknowledged and ensured that
   of freedom of thought Senator Hawley has also                    the freedom of thought remains the right of every
   suggested passing a bill ―to prohibit social media               person. ―Think for yourself and let others enjoy
   companies from using practices that exploit hu-                  the privilege of doing so too.‖ Voltaire (Essay on
   man psychology or brain psychology to substan-                   Tolerance).
   tially impede freedom of choice, to require social
   media companies to take measures to mitigate                                          Conclusion
   the risks of the Internet addiction and psycholog-
   ical exploitation, and for other purposes‖.18 De-                    Freedom of thought is recognized as a fun-
   spite the almost no chances for the draft to be                  damental human right in a number of interna-
   approved, Josh Hawley‘s action is one more sig-                  tional and regional human rights instruments. At
   nal drawing attention to the necessity of thinking               the same time at the national level, there is no
   of special mechanisms or regulations aimed at                    uniform approach towards regulation of the right
   enhancing the protection of the freedom of                       to freedom of thought. Thus, in constitutions of
   thought.                                                         some of the randomly selected states, the regula-
         In addition to the above-mentioned mea-                    tion of the freedom of thought is directly linked
   sures, in our opinion, action should also be                     to the freedoms of conscience, religion, faith or
   launched to make businesses and state agencies                   belief, or to the freedom of expression, in other
   responsible for data processing via specific algo-               states the freedom of thought is at all absent from
   rithmic systems to elaborate and adopt business                  constitutional regulations. Similarly in some
   ethics rules specifically addressing the mecha-                  states, where the freedom of thought is guaran-
   nisms that are used to ensure the freedom of                     teed under the basic law, the relevant constitu-
   thought. An example of such mechanism could                      tional provision explicitly envisages the freedom
   be, for instance, providing every user with a right              of thought as a right, in other states the freedom
   to access an interactive online chart with the en-               of thought is stipulated as freedom however
   tire massive of depersonalized, categorized data-                clearly implying the corresponding state obliga-
   bases and datasets with identification only of that              tion to effectively ensure it. Some of the ana-
   given user. And last but not least, states should                lyzed state constitutions provide no possibility
   ensure that the civil society is well aware of the               for derogations or restriction of the freedom of
   legal content of the right to the freedom of                     thought, and others envisage generic grounds for
   thought in the context of new technologies, as                   reasonable restriction of all rights and freedoms
   well as familiarized with the means for its pro-                 in general (including the right to the freedom of
                                                                    thought) by law provided that such restrictions
                                                                    are in consistence with international human
        1578), available at: https://www.congress.gov/bill/11-      rights standards.
        6th-congress/senatebill/1578/text.
   18
        Hawley, J. (2019). Draft Bill ―Social Media Addiction           While the right to freedom of thought is un-
        Reduction Technology Act‖ (SMART), LYN19429,                doubtedly perceived as an absolute right to
        (para.1), available at: https://www.hawley.senate.-
        gov/sites/default/files/2019-07/Social-Media-Addic-         which no restrictions are possible in practice, the
        tionReduction-Technology-Act.pdf/.

WISDOM 1(14), 2020                       144                                                                       144
Freedom of Thought: Legal Protection from Manipulation

rapid technological and scientific development,        Birnhack, M., Toch, E., & Hadar, I. (2014). Pri-
in our opinion, calls for the necessity of evolu-              vacy Mindset, Technological Mindset.
tion of the law on the protection of freedom of                  Jurimetrics, 1(55), 55-114.
thought, inter alia by revealing the legal content     Bublitz, J. C. (2014). Freedom of Thought in the
of the right to the freedom of thought in the pre-               Age of Neuroscience: a Plea and a Pro-
sent-day realities, as well as determining the                   posal for the Renaissance of a Forgot-
scope of positive obligations of the state to en-                ten Fundamental Right. Archives for
sure its full and effective protection. This argu-               Philosophy of Law and Social Philoso-
ment becomes specifically topical in the context                 phy, 1(100), 1-3.
of using machine learning technologies and tools       Confessore, N. (2018, April 4). Cambridge Ana-
for large-scale data processing aimed at reaching                lytica and Facebook: The Scandal and
a certain outcome motivated by self-interest, i.e.               the Fallout So Far. The New York Ti-
large-scale manipulation facilitated by the use of              mes. Retrieved from: https://www.ny-
new technologies (including AI). We conclude                    times.com/2018/04/04/us/politics/cam-
that while any manipulation in and of itself is                 bridge-analytica-scandal-fallout.html.
immoral, the large-scale intensive manipulation        Fienberg, S. E. (2006). Privacy and Confidential-
(interference into the freedom of thought do-                   ity in an E-Commerce World: Data
main) by using special big data processing tools                Mining Warehousing, Matching and
with the aim to shape the information receivers‘                Disclosure Limitation. Statistical Sci-
decision-making process in order to reach a pre-                ence, 2(21). A Special Issue on Statisti-
calculated outcome and motivated by self-                       cal Challenges and Opportunities in
interest should also be interpreted as unlawful                 Electronic Commerce Research, 143-
under IHRL and, consequently, reflected in na-                  154.
tional legislation. Such approach should be ad-        Foroohar, R. (2019, December 8). How to Take
vanced by developing the interpretation of the                  Back Control from the Big Tech Bar-
right to freedom of thought regulations of rele-                ons. Financial Times. Retrieved from:
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