FASHION TRANSPARENCY INDEX - 2020 EDITION A review of 250 of the biggest global fashion brands and retailers ranked according to how much they ...
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FASHION TRANSPARENCY INDEX 2020 EDITION A review of 250 of the biggest global fashion brands and retailers ranked according to how much they disclose about their social and environmental policies, practices and impacts.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 01 CONTENTS 02 KEY FINDINGS 21 THE FINAL SCORES ACROSS THE 5 SECTIONS 04 EXECUTIVE SUMMARY 22 Average scores across the sections 23 1. Policy & Commitments 07 ABOUT THIS REPORT 30 2. Governance 08 Why transparency matters 34 3. Traceability 09 What do we mean by transparency? 39 Case Studies 10 Purpose of the research 41 4. Know, Show, Fix 11 About the methodology 47 Viewpoint: Ben Vanpeperstraete, Human Rights Expert 12 Annual updates to the methodology 48 5. Spotlight Issues 13 Weighting of the scores 60 Viewpoint: Garment Worker Centre 14 How the research is conducted 15 How brands and retailers are selected 61 FINAL THOUGHTS AND RECOMMENDATIONS 16 A-Z of brands 62 Take Action on Transparency 62 Brands and Retailers 17 THE FINAL SCORES 62 Governments and Policymakers 18 A guide to the scoring 63 Citizens 19 The final scores 64 Thank You 20 Quick findings 65 ANNEX 1 References 66 ANNEX 2 Definitions & Abbreviations 67 Disclaimer 68 About Fashion Revolution The content of this publication can in no way be taken to reflect the views of any of the funders of Fashion Revolution. © Fashion Revolution CIC 2020. All rights reserved. This document is not to be copied or adapted without permission from Fashion Revolution CIC.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 02 KEY FINDINGS AVERAGE SCORE IN EACH SECTION 23% overall average POLICY & GOVERNANCE TRACEABILITY KNOW, SHOW SPOTLIGHT COMMITMENTS & FIX ISSUES score across the 250 brands reviewed Up 2 percentage points since 2019 (200 brands) 52% 29% 16% 17% 15% Up 3 percentage points since 2017 (100 brands) TOP 10 SCORES LOWEST SCORING TOP 10 MOVERS IN 2020 (%) BRANDS IN 2020 (%) SINCE 2019 H&M (H&M Group) 73% Bally 0 Monsoon +23 C&A 70% Belle 0 Ermenegildo Zegna +22 Adidas/Reebok 69% Elie Tahari 0 Sainsbury’s-TU Clothing +19 Esprit 64% Heilan Home 0 Dressmann +17 Marks & Spencer 60% Patagonia 60% Jessica Simpson 0 ASICS +15 Urban Outfitters / The North Face / Max Mara 0 +15 Anthropologie Timberland / Vans / 59% Mexx 0 Clarks +14 Wrangler (VF Corp) Puma 57% Pepe Jeans 0 Pimkie +13 ASOS 55% Tom Ford 0 River Island +13 Converse / Jordan / Nike 55% (Nike Inc.) Youngor 0 Russell Athletic +13
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 03 HIGHEST SCORING BRANDS SINCE 2017 Percentage of brands publishing suppliers lists 2020 2019 2017 2018 2019 2020 H&M (H&M Group) 73% Adidas/Reebok 64% (100 brands) (150 brands) (200 brands) (250 brands) C&A 70% Patagonia 64% First-tier manufacturers Adidas/Reebok 69% Esprit 62% 40% Esprit 64% H&M (H&M Group) 61% 35% Patagonia / Marks & Spencer 60% C&A 60% 37% 32% 2018 2017 Adidas/Reebok 58% Adidas/Reebok 49% Processing facilities 24% Puma 56% Marks & Spencer 48% 19% H&M (H&M Group) 55% H&M (H&M Group) 48% 18% Esprit 54% Puma 46% 14% Gap 54% Gap 46% Suppliers of raw materials 5% 7% 25% overall average score 28% overall average score 32% overall average score across the 198 brands across the 148 brands across the 98 brands 1% reviewed in 2019 and 2020 reviewed since 2018 reviewed since 2017 0% Up 3 percentage points Up 7 percentage points Up 12 percentage points since 2019 since 2018 since 2017
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 04 EXECUTIVE SUMMARY About the Fashion Transparency High street brands lead on The majority of brands and Participation in the Fashion Index 2020 transparency but luxury brands retailers lack transparency on Transparency Index is influencing are making progress social and environmental issues brands to disclose more social We are pleased to deliver our fifth annual and environmental information Fashion Transparency Index 2020, which H&M (H&M Group) is the highest scoring More than half (54%) of brands score reviews and ranks 250 of the world’s brand this year at 73% of the 250 possible 20% or less. However, there are fewer Brands that participated in the Fashion largest fashion brands and retailers points, followed by C&A at 70%, Adidas low-scoring brands this year compared Transparency Index 2020 (by completing according to how much they disclose and Reebok at 69% and Esprit at 64%. to 2019. 28% of brands score 10% or less, our questionnaire) have achieved an about their social and environmental compared to 36% of brands last year. overall average score of 35% (compared The overall average score among the 250 policies, practices and impacts. to 23% overall average among all 250 brands is 23% (up from 21% among the Of the new brands added to the Index brands.) Non-participating brands 200 brands in 2019). This year we reviewed an additional in 2020, 15 brands score 5% or less, achieved an overall average score of 11%. 50 brands and retailers, including including Canada Goose, Fashion Nova, Gucci is the highest scoring luxury brand major brands from Australia, India, New Pepe Jeans and DKNY. Every brand in the top 20% of scores in at 48%, up from 40% in 2019, and is the Zealand, Norway, Poland, South Africa 2020 and all brands scoring above 40% only brand to score 100% on Policy and and Switzerland for the first time. We Brands that disclose nothing at all participated in the Fashion Transparency Commitments. The other Kering Group also added in several e-retailers this include Swiss luxury brand Bally, Index this year. brands we reviewed come in just behind year, including Fashion Nova (USA), Koovs ready-to-wear brand Elie Tahari, Jessica Gucci, including Balenciaga (47%), Saint (India) and Pretty Little Thing (UK). Simpson’s eponymous brand, Dutch high However, the scores of approximately Laurent (47%) and Bottega Veneta (46%) street brand Mexx and Chinese retailers 30 brands have barely changed from The Fashion Transparency Index Belle, Heilan Home and Youngor. 2017 to 2020, including Gap, Uniqlo and Ermenegildo Zegna has become the comprises 220 indicators covering a wide Walmart, among others. This means they first luxury brand to publish a detailed range of social and environmental topics have not taken significant steps towards supplier list. However, Hermès has such as animal welfare, biodiversity, increasing transparency within the past disclosed many of its owned and chemicals, climate, due diligence, three years, compared to other brands. operated manufacturers and suppliers forced labour, freedom of association, for many years. Meanwhile, Balenciaga, gender equality, living wages, purchasing Bottega Veneta, Gucci and Saint Laurent practices, supplier disclosure, waste and have also published a handful of raw recycling, working conditions and more. material suppliers this year. We hope to see more luxury brands follow their lead.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 05 Brands continue to publish more Information dumping is an Encouraging progress made on Continued lack of transparency about their policies than how they ongoing problem disclosing supplier lists on living wages for workers in implement them the supply chain Information and data dumping almost 40% of brands (101 out of 250) are As in previous editions of the Index, brands seems like a deliberate strategy by publishing their manufacturers (up As in previous editions of the Index, the disclose more about their policies than some of the brands. For quite a few from 35% in 2019). 24% of brands (60 majority of brands and retailers publish they do about how they put those policies brands, we have found information out of 250) are publishing some of their little information about their efforts, if into action. Brands disclose comparatively repeated over and over again across processing facilities and/or mills (up from any, to improve pay and achieve living less about the outcomes, results and different web pages and documents, 19% in 2019). 7% of brands (18 out of 250) wages in the supply chain. Less than progress they have made to address social often with slightly different terminology are publishing some of their raw material a quarter (23%) of brands disclose the and environmental issues in the business but no substantive difference. suppliers (up from 5% in 2019). company's approach to achieving the and across the supply chain. Sometimes brands use a large amount payment of living wages to workers in of filler words and fluffy explanations We have seen the overall average score the supply chain. This is illustrated by the fact that the and details that obscure what on traceability increase to 16%, up from overall average score among brands in information or data is actually relevant 12% in 2019 and 8% in 2017. Only 5 brands (2%) publish a time-bound, the Policy and Commitments section and useful to external stakeholders. measurable roadmap or strategy for is 52% while all other sections’ average We have even found instances of Next year, we hope to see 50% (or more) how they will achieve a living wage for scores are less than 30%. conflicting facts and statistics. of brands publishing a supplier list and all workers across their supply chains. more brands disclosing their processing Meanwhile, only 5 brands (2%) publish The good news is that brands are For whatever reason this happens, facilities, mills, tanneries and raw data on the percentage above the publishing more policies than they were it makes it extremely difficult for material suppliers further down the tiers minimum wage rate workers are paid in in previous years (52% section average people to make sense of what relevant of the supply chain. their supply chains. score in 2020, compared to 48% in 2019), information is actually disclosed by but brands continue to lack transparency brands. It can be counterproductive to Also, look later in the report for four case This is an urgent issue for so many when it comes to the types of information transparency and accountability. Not studies we have highlighted showing how workers in the textile supply chain who that enables external stakeholders everyone has the hours and days it can journalists and workers rights organisations struggle to afford life’s basic necessities. to hold them to account, e.g. detailed sometimes take to decipher what brands are using supplier lists to address and While it is a complex issue to solve, supplier lists, audit results, wage data, are actually disclosing and how to use remedy poor working conditions in the without more collective action and greater climate impact data and so on. this information in an effective way. supply chains of major brands. transparency from major brands and retailers, it will be a very long time before The brands that communicate best are workers are paid decent and fair wages. those that set out what they are doing in a succinct, logical yet still detailed way. They also avoid using difficult industry jargon or fluffy storytelling devices that don’t actually tell you much.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 06 Most brands do not disclose any Coronavirus is casting a spotlight The climate crisis is an Taking action on these findings information about their on overconsumption increasingly important issue for purchasing practices brands but more transparency is The Fashion Transparency Index has As people are forced to stay at home and needed on what brands are doing enabled us to have constructive Responsible purchasing practices retail stores are closed around the world, to reduce impacts conversations with some of the world’s go hand-in-hand with the ability of the demand for clothing has plummeted largest fashion brands and retailers about suppliers to pay workers adequate since the start of the year. It is causing 78% of major brands publish a company what they can do to be more transparent. and reliable wages. Yet, on the whole, people to reassess and reprioritise what policy on energy use and carbon brands disclose alarmingly little about they spend money on. emissions (up from 72% last year), while We believe transparency is the first step what they’re doing to be good business 52% publish a supplier policy on this topic in holding these big brands to account partners to their suppliers. Francesca Muston, fashion director for (up from 49% last year). for the human rights and environmental global trend forecaster WGSN, told journalist impacts of their business practices. Only 11% of brands explain how they Marc Bain that fashion’s frantic turnover of However, only 16% of brands publish ensure that labour costs are ring-fenced trends could slow down, while companies Science Based Targets, which means We will continue to use the Index to and non-negotiable in price negotiations, start to focus on delivering fewer, better their environmental goals are aligned measure brands’ annual progress and only 6% of brands publish a policy quality products to remain profitable. with the Paris Agreement’s aim to limit on transparency and to push them to pay suppliers within 60 days. global heating to below 2°C above pre- harder and faster towards taking greater This is why it is interesting to see that so few industrial levels. responsibility for their policies and actions The coronavirus pandemic brands currently publish data about their on social and environmental issues. is proving why transparency annual production volume and the brands And, only 16% of brands publish annual is so vital that do report staggering numbers. For carbon emissions produced within We invite you to read the rest of example, Inditex (the parent company that their supply chains — where the highest the report for a deeper dive into If major brands and retailers are owns Bershka, Massimo Dutti, Pull&Bear, proportion of carbon is emitted across the 2020 results. publishing information about their Stradivarius and Zara) produced more than the lifecycle of a garment. business values, who their suppliers are, 1.6 billion items last year. what supply chain policies are in place, how they do business with suppliers Furthermore, several media outlets and their purchasing practices, then report that dozens of brands have “The hidden and stakeholders can hold them to account stopped taking deliveries while clothing for exactly the type of situation unfolding is piling up in warehouses during the now where major brands are stopping lockdown. We wonder what will happen forgotten dwell in the and delaying payments and cancelling to all of these clothes considering that orders from their suppliers with little our research shows only 27% of brands regard for how this will affect the publish information about the steps they livelihoods of workers across the supply chain. are taking to reduce the amount of waste created before clothes hit the shelves, and only 18% of brands explain what they are shadows of our clothes.” doing to develop circular solutions that enable textile-to-textile recycling. Carry Somers - co-founder, Fashion Revolution
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 08 WHY TRANSPARENCY MATTERS Lack of transparency costs lives Brands and retailers may work with Consumers want to know hundreds or even thousands of factories #WhoMadeMyClothes When Rana Plaza collapsed at any given time – and that is just the suppliers that cut, sew and assemble Business of Fashion recently wrote, seven years ago in Bangladesh, our garments in the final stage of “Fashion companies must come killing and injuring thousands production. There are many suppliers to terms with the fact that a more of garment workers, people distrusting consumer expects full and facilities further down the chain that had to dig through the rubble weave, dye, print and finish fabrics, spin transparency across the value chain… looking for clothing labels in yarn, and farms that grow fibres used in consumers have become more active order to figure out which brands our clothing. in scrutinising the brands they do were producing clothes in one business with.” of the five garment factories Since Rana Plaza, tragic and fatal factory fires and accidents, poor When consumers are equipped with operating in the building. and exploitative working conditions, more — and better quality, credible pollution and environmental — information about the social and In some cases, it took weeks for brands degradation remain rife throughout the environmental impacts of the clothes to determine why their labels were found global fashion supply chain. they buy, they are able to make better in the ruins and what sort of purchasing informed decisions. As a result, agreements they had with those suppliers. Simply put, if we don’t know where transparency builds trust in the brands This is because the vast majority of and by whom our clothes are being they buy and a lack of transparency today’s fashion brands and retailers do made, then it is difficult to for relevant can damage brands’ reputation. not own their manufacturing and supplier stakeholders to work together to fix facilities, making it challenging to control problems before they end in tragedy. and monitor building and fire safety, working conditions and environmental [TOP] 2014, Relatives of those killed in management across a highly globalised the collapse of Rana Plaza rally for changes in working conditions, and fragmented supply chain. Andrew Biraj for Reuters. [BOTTOM] 2019, A mourner of a victim of the New Delhi Factory Fire, Saumya Khandelwal for The New York Times
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 09 WHAT DO WE MEAN BY TRANSPARENCY? Transparency means public If done well, transparency should Transparency is a tool for disclosure enable accountability change, not the end goal TRANSPARENCY [noun] Transparency is more than just sharing Transparency enables others to scrutinise Transparency is not a silver bullet the good work that brands are doing. Too what companies say they are doing that will solve the many complex The public disclosure of credible, often we see brands boasting about their to address human rights and protect and deeply systemic problems in comprehensive and comparable business values and positive progress the environment. It means that there is the global fashion industry. However, data and information about without sharing much about the things information available for which others transparency provides a window into fashion’s supply chains, business that go wrong, the systemic challenges (consumers, investors, lawmakers, the conditions in which our clothes are they face and the actual honest results of journalists, NGOs, trade unions, workers being made and allows us to address practices and the impacts of these their efforts to protect human rights and themselves) can hold brands and retailers them more quickly and collaboratively. practices on workers, communities the environment. This can come across to account for their policies and practices, and the environment. as greenwashing. especially when things go wrong like it did Transparency isn’t just for that day at Rana Plaza. transparency’s sake. The information It is also not enough to disclose crucial disclosed by companies needs to supply chain information internally or Being transparent doesn’t mean that be accessible and detailed enough selectively to certain stakeholders only. companies are behaving in a responsible to take action upon. What each of us This is how brands have operated for a and sustainable manner. A brand may does with this public disclosure, how very long time, yet widespread abuses publish a considerable amount of we use it to drive positive change, is remain endemic across the industry. True information about its policies, practices what will count most. In this sense, we transparency requires public disclosure. and impacts and still be contributing see transparency as the first crucial to poor working conditions and step towards systemic and structural environmental degradation. On the other change in the global fashion industry. hand, brands may be doing excellent work behind the scenes to make improvements, but if they don’t share this information publicly then no one may know about it and this learning cannot be shared more widely with others who may find it useful.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 10 PURPOSE OF THE RESEARCH Fashion Revolution has been Although it hasn’t necessarily been campaigning for greater We designed the Index to: our intention, participating brands and transparency throughout the retailers have told us that the Index transparency • Compare the level of is a useful exercise for them to take fashion industry since 2013 stock of what they are disclosing and transparency among the and our #WhoMadeMyClothes world’s largest fashion brands where they have room to improve. social media campaign and retailers; accountability has inspired millions of This is not a shopping guide. • Incentivise major brands and The Fashion Transparency Index is not people to take action. retailers to disclose a greater an indication of whether particular To build upon this question, our level of credible, comparable and detailed information brands are ‘good’ or ‘bad’. We are not recommending or endorsing any of change community asked us to help them make year-on-year by leveraging the brands and retailers reviewed, sense of the social and environmental their competitive tendencies; regardless of their scores. The purpose information being shared by major is to understand how much social and brands and retailers. • Analyse trends in environmental information is shared transparency across the by the world’s largest brands, to drive Our community wants to know what global fashion industry; greater disclosure from them and to information they should expect to use this information to hold them to find disclosed by major brands, what • Inform our own understanding account when needed. it means, how to put the information of what good transparency they find into a wider context and how looks like and use that to make use of this information to learning to help shape our drive change. We created the Fashion ongoing campaigning efforts. Transparency Index for this purpose.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 11 ABOUT THE METHODOLOGY The Fashion Transparency Index uses a The methodology was designed in 2017 through a four-month consultative process. ratings methodology to benchmark the We relied upon the pro-bono input of a diverse group of industry experts and public disclosure made by brands and retailers across five key areas: stakeholders from academia, the trade union movement, civil society organisations, socially responsible investment, business consulting and journalism. Among others, To explore • Social and environmental policy this includes: the detailed and commitments • Governance • Dr. Mark Anner, Director of Centre for Global Workers’ Rights at Penn State • Aruna Kashyap, Human Rights Watch methodology • Kate Larsen, SupplyESChange • Supply chain traceability University Initiative click here. • Know, show and fix (supply chain • Neil Brown, Liontrust Asset • Dr. Alessandra Mezzadri, SOAS, due diligence and remediation) Management PLC University of London • Spotlight issues (working • Professor Ian Cook, University of • Katie Shaw, Open Apparel Registry conditions, consumption, product/ Exeter material composition and climate) • Francois Souchet, Ellen MacArthur • Subindu Garkhel, Fairtrade Foundation We recognise that the methodology Foundation is not perfect and can always Brands receive points for information • Joe Sutcliffe, Advisor - Dignified that has been publicly disclosed on • Christina Hajagos-Clausen, be improved. We welcome any Work, CARE International the brand or parent company website, IndustriALL Global Union feedback on how to make it better: through self-published annual reports • Ben Vanpeperstraete, human rights transparency@fashionrevolution.org • Kristian Hardiman, Good On You expert and via third parties where there is a link between the company’s website and the third party disclosure.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 12 ANNUAL UPDATES TO THE METHODOLOGY In consultation with these experts, each Changes to the methodology may affect Finally, we would like to stress that the Index year we update the methodology in order year-on-year comparability of the does not offer an in-depth analysis of the quality, to clarify language, select new annual results. Where brands may have scored authenticity or accuracy of brands' policies, Spotlight Issues and ensure that it stays one or two percentage points up or procedures, performance and progress in any given current and acts as a driver of industry down compared to last year this could area. Verification of claims made by brands and best practice on transparency. be due to changes in the methodology. retailers is beyond the scope of this research. We There are other notable limits to this hope you use this information to query their claims. The methodology is also based upon type of desk-based research. Human alignment with existing international error is entirely possible. Some brands standards and benchmarks such as publish annual reports that span +400 the UN Guiding Principles and SDGs, pages, with footnotes and appendices. How we calculate the findings: OECD Due Diligence Guidelines, ILO It is quite possible our research team conventions, ACT, Know The Chain, IHRB (or even brands themselves) may have • All scores have been calculated to two • All averages in this report represent the Responsible Recruitment Toolkit and the missed relevant disclosure. Also, the data decimal places (in the complete data set) mean. and then rounded to the nearest whole Transparency Pledge. captures a moment in time and is only as • Where a score may have been rounded to percentage point (what you will read in current as of 31st March 2020. Brands may this report). the nearest percentage point in previous In the 2020 methodology, there are 220 disclose or retract information at a later editions, we are calculating the year-on- indicators. Across 250 brands, this means date. However, we try our best to be as • For the most part, year-on-year year difference according to the rounded differences in scores are described as figures rather than to the exact decimal we have researched and analysed 55,000 thorough, meticulous, objective and fair the change in percentage points, which points. For example, where the average individual data points. The weighting of as possible. means the actual amount of change, score in a particular section is 17.74% the scores is intended to emphasise rather than the percent, which means we have rounded this up to 18%. If a increasing levels of detailed and This is why we urge you to focus on the the rate of change (unless explicitly previous year’s report the average score granular disclosure. In other words, we ranges in which brands score rather than stated otherwise). For instance, if a in that section was 12.41% we rounded it reward disclosure that enables external their individual scores. The ranges reveal brand scored 30% in one year and 45% down to 12% in the report. Therefore, the patterns of industry disclosure rather than in the next, we are usually reporting that year-on-year difference is technically stakeholders to meaningfully use that the brand increased by 15 percentage 5.33 percentage points, but if we go information to hold brands to account; precise measurements. points (45-30=15) rather than saying the by the nearest rounded figures it is 6 for example, supplier lists, audit findings, brand increased by a 50% rate of change percentage points. wage data, etc. (45/30=1.5).
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 13 WEIGHTING OF THE SCORES 1. 2. 3. 4. 5. POLICY & GOVERNANCE TRACEABILITY KNOW, SHOW & FIX SPOTLIGHT ISSUES COMMITMENTS This section explores brands’ Here we look at who on In this section we look for Here we review what brands In this final section we explore social and environmental the executive board has brands to publish supplier lists disclose about their due what brands are doing policies for both their own responsibility for social and at three levels: manufacturing, diligence processes, how to address forced labour, employees and workers in environmental performance, processing facilities and mills, they assess suppliers gender equality, living wages, the supply chain, how these how this is implemented, how and raw materials. We also against their policies, what freedom of association, waste, policies are implemented, social and environmental look for extra details such as are the results of these circularity, overproduction, use how the company prioritises improvements are linked to supplier address, number of assessments, what do they of more sustainable materials, issues, what goals it has in employee, CEO and supplier workers, gender breakdown, do when problems are microplastics, deforestation, place and if they’re reporting performance, and whether number of migrant workers, found, how workers can file climate change and water use. annual progress. the relevant department and union representation and complaints and how these person in charge can be easily when the list was last updated. are addressed. contacted by the public. WEIGHTING 18.8% 4.8% 31.6% 25.2% 19.6% (%)
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 14 HOW THE RESEARCH RESEARCH IS PROCESS CONDUCTED The research is led by Fashion August – November 2019 December 2019 – January 2020 Revolution’s Global Policy Director Methodology updates: Industry research and Research the selected brands and Sarah Ditty; Project Manager, Ilishio consultation process informs how we select new retailers: Our researchers review each brand Lovejoy; and Project Coordinator, Sienna Spotlight Issues, devise new indicators and tweak and pre-populate their questionnaire with Somers – with support from Fashion any others. The brand questionnaire is prepared. evidence of the relevant public disclosure Revolution’s co-founder and Global During this time, we also research and select the and award them preliminary points. At this Operations Director, Carry Somers. additional 50 brands and retailers to be reviewed. time, brands are notified of their inclusion in this year’s Index and invited to participate. Additional research was carried out by: • Nicky Allan Mid-March Mid-February Early February • Clara Buckens Brands return completed Brands receive questionnaires Data quality assurance • Altaire Cambata questionnaires: Brands that to complete: Brands are given check: Each indicator is • Ysabl Dobles choose to participate return approximately one month to checked by at least two • Rachel Hartley their completed questionnaires. fill in the gaps on their brand different lead researchers • Michelle Lai Our research team reviews questionnaires, alerting us to for accuracy and • Lisa Schneider responses and awards additional information our researchers consistency across all • Lian Sing points where sufficient may not have found. 250 brand questionnaires. • Manon Thomas disclosure has been made. Late March Early to mid-April Questionnaire responses reviewed and Data is compiled, analysis completed and report quality assurance check: The research prepared: Data from each brand questionnaire is team conducts several rounds of data collated into one large complete dataset, which is used quality assurance checks before finalising to analyse final results, determine year-on-year progress each questionnaire and the scoring. and pull out interesting findings. Brands are notified of their final scores and progress shortly before publication.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 15 HOW BRANDS AND RETAILERS ARE H OW M A N Y B R A N D S PA R T I C I PAT E D T H I S Y E A R ? SELECTED 45% 53% did not respond of brands completed and returned a The 250 brands and retailers have We have chosen to list brand questionnaire been chosen on the basis of their names in this report rather than by annual turnover, over $400 million parent company or group because USD, and representing a spread consumers will be most familiar of market segments including with brand names. However, please high street, luxury, sportswear, note that for some of the brands accessories, footwear and denim that are part of a group, such as from across Europe, North America, H&M (H&M Group) Group, Inditex, PVH South America, Asia and Africa. and others, their scores reflect all brands in the group regardless of We relied upon publicly available whether they appear in our report. financial information to research brands and retailers. Some This year 53% of brands participated companies are privately held and by returning a completed do not publish financial records. questionnaire. We include brands in This means that some very large the Index regardless of whether they brands are not on our radar. When participate or not. However, brands several brands are owned by a large parent company and they that participate typically receive higher scores than they would 2% do not disclose turnover by brand, otherwise because they are able to declined the opportunity identify relevant disclosure that our to complete the questionnaire we make an educated guess as to the biggest selling brand(s) in the researchers may have missed. group to include in our research. Just a quick note: we often use the term 'brands' as shorthand for both brands and retailers.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 16 A-Z OF BRANDS = participated in brand questionarire Abercrombie & Fitch (Abercrombie & Fitch) Chloé (Richemont) Hanes (Hanesbrands Inc.) Max Mara Sandro (SMCP) Adidas (Adidas Group) Claire's Heilan Home (Helian Group Co.) Merrell (Wolverine World Wide, Inc.) Skechers Aeropostale Clarks Helly Hansen (Canadian Tire Corporation) Meters/bonwe Speedo (Pentland Group) ALDI Nord (ALDI Einkauf GmbH & Co. oHG) COACH (Tapestry, Inc.) HEMA Mexx Sports Direct ALDI SOUTH (ALDI Einkauf GmbH & Co. oHG) Cole Haan Hermès Michael Kors (Capri Holdings Limited) Steve Madden ALDO (The Aldo Group Inc.) Columbia Sportswear Hollister Co. (Abercrombie and Fitch) Miu Miu (Prada Group) Stradivarius (Inditex) Amazon (Amazon.com, Inc.) Converse (Nike, Inc.) Hudson's Bay (HBC) Mizuno Superdry American Eagle Cortefiel (Tendam) Hugo Boss Moncler Takko ANTA Costco Intimissimi (Calzedonia Group) Monoprix (Groupe Casino) Target Anthropologie (URBN) Cotton On (Cotton On Group) Ito-Yokado (Seven & I Holdings Co) Monsoon Target Australia (Wesfarmers) Aritzia Debenhams J.Crew Morrisons Tchibo Armani (Giorgio Armani S.p.A) Decathlon (Association Familiale Mulliez) Jack & Jones (BESTSELLER) MRP Ted Baker ASDA (Walmart Inc.) Desigual JCPenney Muji (Ryohin Keikaku Co.) Tesco ASICS Diane Von Furstenberg JD Sports (Pentland Group) Neiman Marcus Tezenis (Calzedonia Group) ASOS Dick's Sporting Goods Jessica Simpson (Sequentional Brands Group) New Balance The Children's Place Balenciaga (Kering) Diesel (OTB Group) Jil Sander (Onward Holdings) New Look The North Face (VF Corporation) Bally (Shandong Ruyi Group) Dillards Jockey New York & Company The Warehouse Banana Republic (Gap Inc.) Dior (LVMH) Joe Fresh (Loblaw Company Ltd.) New Yorker Timberland (VF Corporation) BCBGMAXAZRIA (Centric Brands) Disney (The Walt Disney Group) John Lewis Next TJ Maxx (TJX) Beanpole (Samsung C&T) DKNY (G-III Apparel Group) Jordan (Nike, Inc.) Nike (Nike, Inc.) Tod's BeLLE Dolce & Gabbana JustFab (TechStyle Fashion Group) Nine West Tom Ford Bershka (Inditex) Dr. Martens (Permira) Kate Spade (Tapestry, Inc.) Nordstrom Tom Tailor Big Bazaar - ffb (Future Group) Dressmann (VARNER) Kathmandu Old Navy (Gap Inc.) Tommy Bahama (Oxford Industries, Inc.) Big W (Woolworths Group) DSW (Designer Brands) Kaufland OTTO (Otto Group) Tommy Hilfiger (PVH) Billabong (Boardriders) Eddie Bauer (Golden Gate Capital) KiK OVS Topman (Arcadia Group) Bloomingdale's (Macy's Inc.) El Corte Inglés Kmart (Sears Holdings) Patagonia Topshop (Arcadia Group) Bonprix (Otto Group) Elie Tahari Kmart Australia (Wesfarmers) Pepe Jeans TOPVALU COLLECTION (AEON) boohoo (boohoo group plc) Ermenegildo Zegna Kohl's Pimkie Tory Burch Bosideng Esprit Koovs Prada (Prada Group) Triumph Bottega Veneta (Kering) Express K-Way (BasicNet) PrettyLittleThing (boohoo group plc) Truworths Brooks Brothers Falabella La Redoute (Galeries Lafayette Group) Primark (Associated British Foods plc) UGG (Deckers Brands) Brooks Sports (Berkshire Hathaway) Famous Footwear (Caleres) Lacoste (Maus Frères) Prisma (S Group) Under Armour Brunello Cucinelli Fanatics (Kynetic) Lands' End Pull&Bear (Inditex) Uniqlo (Fast Retailing) Buckle Fashion Nova Levi Strauss & Co Puma United Arrows Burberry Fendi (LVMH) Lidl Quiksilver (Boardriders) United Colors of Benetton Burlington Fila Lindex (Stockmann Group) Ralph Lauren Urban Oufitters (URBN) C&A Fjällräven (Fenix Outdoor) Li-Ning Reebok (Adidas AG) Valentino Calvin Klein (PVH) Foot Locker L.L. Bean REI Co-op Van Heusen (PVH) Calzedonia (Calzedonia Group) Forever 21 LOFT (Ascena Retail Group Inc.) Reliance Trends (Reliance Retail) Vans (VF Corporation) Canada Goose Foschini (TFG) Longchamp Reserved (LPP) Vero Moda (BESTSELLER) Carhartt Fossil (Fossil Group, Inc.) Louis Vuitton (LVMH) REVOLVE Versace (Capri Holdings) Carolina Herrera (Puig) Free people (URBN) Lululemon River Island Very (The Very Group) CAROLL (Vivarte) Furla Macy's (Macy's Inc.) Ross Dress for Less Victoria's Secret (L Brands) Carrefour Gap (Gap Inc.) Mammut (Conzzeta AG) Roxy (Boardriders) Walmart (Walmart Inc.) Cato Fashions Gerry Weber Mango Russell Athletic (Fruit of the Loom) Woolworths (Woolworths Holdings Limited) CELINE (LVMH) Gildan Marc Jacobs (LVMH) s.Oliver Wrangler (VF Corporation) celio G-Star RAW Marks & Spencer Sainsbury’s-TU Clothing Youngor Champion (Hanesbrands Inc.) Gucci (Kering) Marni (OTB Group) SAINT LAURENT (Kering) Zalando Chanel GUESS Massimo Dutti (Inditex) Saks Fifth Avenue (Hudson's Bay Company) Zara (Inditex) Chico's H&M (H&M Group) Matalan Salvatore Ferragamo Zeeman
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 17 2 THE FINAL SCORES To review full data To access the complete findings for individual data set click here. brands, visit wikirate.org
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 18 A GUIDE There are 250 total possible points. Final scores have been converted into percentages and rounded to the nearest whole number. Please focus on the TO THE SCORING range in which brands score rather than their individual scores as this gives you a more accurate picture of trends in transparency across the industry. 0—5% 0—10% 11—20% 21—30% 31—40% 41—50% 51—60% 61—70% 71—80% 81—90% 91—100% TRANSPARENCY Brands scoring between Brands scoring between Brands scoring between Brands scoring between Brands scoring between Brands scoring 41-50% Brands scoring 51-60% Brands scoring 61-70% Brands scoring 71-80% No brands score above 80% but if they did these 0-5% are disclosing 5-10% are likely to be 11-20% are likely to be 21-30% are likely to be 31-40% are the brands are those who are most are disclosing all of the are disclosing all of the are disclosing all of the brands would be disclosing all of the information nothing at all or a very publishing some policies publishing many policies publishing much more who are disclosing their likely to be publishing information already information already information already already described as well as publishing detailed limited number of for both its employees for both employees and detailed information first tier manufacturers as more detailed supplier described in the other described in the other described in the other information about supplier assessment and policies, which tend to be and suppliers. suppliers, some about their policies, well as detailed lists, many will be ranges and will be ranges and will be ranges and will be remediation findings for specific facilities. They related to the brand's procedures and some procedures, governance, information about their publishing processing publishing detailed publishing detailed publishing detailed would also be sharing detailed supplier lists for at Those closer to 10% are hiring practices or local information about their social and environmental policies, procedures, facilities as well as supplier lists. These supplier lists, which supplier lists for least 95% of all suppliers from manufacturing right more likely to be community engagement supplier assessment and goals and supplier social and environmental manufacturers — in brands will be disclosing include manufacturers, manufacturers, down to raw materials . These brands would be publishing a basic activities. remediation processes. assessment and goals, governance, addition to detailed most human rights and processing facilities and processing facilities and mapping social and environmental impacts into supplier code of conduct, These brands will most remediation processes. supplier assessment and information about their environmental policies, some suppliers of raw suppliers of raw materials their financial business model and disclosing some information about likely not be publishing These brands may be remediation processes. policies, procedures, procedures, social and materials such as cotton, such as cotton, wool or ample data on their use of sustainable materials their procedures and supplier lists and won’t be publishing a basic list of These brands are also social and environmental environmental goals and wool or viscose. These viscose. These brands will and would provide sex-disaggregated data on job some limited information sharing much manufacturers only more likely to be goals, governance, information about their brands will also be be publishing detailed roles within their own operations and in the supply about their supplier information, if anything, containing the factory disclosing information on supplier assessments governance and due addressing most of the information about their chain. We would be able to find detailed information assessment process. about our Spotlight Issues: name and address. These a few of the Spotlight and remediation diligence processes. They Spotlight Issues explained due diligence processes about the company’s purchasing practices, the forced labour, gender brands will not be sharing Issues such as gender processes and some will be publishing some in previous ranges as well and outcomes, supplier company’s approach and progress towards tackling equality, living wages, information about the pay gap, use of more supplier assessment detailed information as production and waste assessments and modern slavery and living wages for workers in freedom of association, outcomes of their supplier sustainable materials, findings. These brands are about the findings of their volumes, progress on remediation findings. their supply chain. These brands would be waste, circularity, assessments or grievance textile waste and their also more likely to be supplier assessments. strategies to reduce waste These brands will be disclosing their carbon emissions, use of renewable overproduction, use of channels. These brands carbon emissions at addressing the Spotlight These brands will be and use of virgin plastics, sharing comparatively energy and water footprint from their own more sustainable will not widely be company level. Issues such as gender addressing many of the progress on sustainable more comprehensive and operations right down to raw material level. materials, microplastics, disclosing information on equality, collective Spotlight Issues such as material use and more detailed information and deforestation, climate the Spotlight Issues but bargaining, use of more forced labour, living detailed carbon and water data than any other change and water use. may touch upon a few. sustainable materials, wages, collective use data. brands in the Index on the textile waste, circularity, bargaining, gender Spotlight Issues. and their carbon and equality, use of more water footprint at sustainable materials, company level. textile waste, circularity, hazardous chemicals, and their carbon and water footprint at company level and in the supply chain.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 19 THE FINAL SCORES 0-5% 6-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% Brooks Brothers 5 Buckle 10 Anthropologie 20 ALDI SOUTH 30 Clarks 40 Banana Republic 50 Marks & Spencer 60 C&A 70 H&M (H&M Group) 73 Cato Fashions 5 Dillards 10 Urban Outfitters 20 Big W 30 Monsoon 40 Gap 50 Patagonia 60 Adidas 69 Claire's 5 Dr. Martens 10 Carrefour 20 John Lewis 30 Uniqlo 40 Old Navy 50 The North Face 59 Reebok 69 Eddie Bauer 5 DSW 10 Chloé 20 Kathmandu 30 Champion 39 Lindex 50 Timberland 59 Esprit 64 Aeropostale 4 Furla 10 Otto 20 Vero Moda 30 Hanes 39 Gildan 49 Vans 59 Canada Goose 4 Gerry Weber 10 Superdry 20 Jack & Jones 30 Zalando 39 G-Star RAW 49 Wrangler 59 Jockey 4 Muji 10 Tod's 20 Under Armour 29 Primark 38 Dressmann 48 Puma 57 Justfab 4 Steve Madden 10 COACH 19 Columbia Sportswear 28 Topman 38 Gucci 48 ASOS 55 Tory Burch 4 Triumph 10 Kate Spade 19 El Corte Inglés 28 Topshop 38 Levi Strauss & Co 48 Converse 55 BCBGMAXAZRIA 3 Valentino 10 GUESS 19 Very 28 Target 37 New Balance 48 Jordan 55 Billabong 3 Armani 9 Hudson's Bay 19 Walmart 28 Burberry 36 Tchibo 48 Nike 55 Quicksilver 3 boohoo 9 Saks Fifth Avenue 19 Ermenegildo Zegna 27 Next 36 Sainsbury’s- 47 United Colors 55 3 9 36 TU Clothing 47 of Benetton Roxy PrettyLittleThing Lands' End 19 Lidl 27 Russell Athletic Balenciaga Calvin Klein 54 Dolce & Gabbana 3 Famous Footwear 9 Moncler 19 Mizuno 27 Helly Hansen 35 47 SAINT LAURENT Tommy Hilfiger 54 Longchamp 3 The Children's Place 9 Reserved 19 Ralph Lauren 27 OVS 35 46 Bottega Veneta Van Heusen 54 Nine West 3 ANTA 8 TOPVALU COLLECTION 19 LOFT 26 Asda 34 46 2 8 19 26 34 ASICS 46 Diane Von Furstenberg Beanpole Woolworths CELINE HEMA South Africa Lululemon DKNY 2 Cole Haan 8 Dior 26 Speedo 34 44 KiK 18 Bershka Fashion Nova 2 Express 8 Louis Vuitton 26 The Warehouse 34 44 Kaufland 18 Massimo Dutti KOOVS 2 Fila 8 Fendi 25 Hermès 33 44 Kmart 18 Pull&Bear REVOLVE 2 Michael Kors 8 Marc Jacobs 25 Kmart Australia 33 44 Matalan 18 Stradivarius Big Bazaar - ffb 1 Ross Dress for Less 8 Abercrombie & Fitch 25 Target Australia 33 44 Miu Miu 18 Zara celio 1 Skechers 8 Hollister Co. 25 Fjällräven 31 43 Prada 18 Bonprix Metersbonwe 1 Tommy Bahama 8 ALDI Nord 25 Mammut 31 43 Pimkie 18 New Look New Yorker 1 Bosideng 7 Amazon 25 Morrisons 31 43 Tom Tailor 18 Tesco Bally 0 Foot Locker 7 Brooks Sport 25 41 ALDO 17 Debenhams Belle 0 Forever 21 7 Cotton On 25 41 American Eagle 17 Hugo Boss Elie Tahari 0 New York & Company 7 Lacoste 25 Desigual 17 Heilan Home 0 United Arrows 7 Prisma 25 Falabella 17 Jessica Simpson 0 Carhartt 6 Zeeman 25 UGG 17 Max Mara 0 Jil Sander 6 Decathlon 23 Aritzia 16 Mexx 0 K-Way 6 Disney 23 Bloomingdale's 16 Pepe Jeans 0 LL Bean 6 REI 23 Macy's 16 Tom Ford 0 Neiman Marcus 6 Ted Baker 23 Cortefiel 16 Youngor 0 Sports Direct 6 Mango 22 Dick's Sporting Goods 16 Versace 6 Monoprix 22 JD Sports 16 Nordstrom 22 Kohl's 16 River Island 22 MRP 16 Free people 21 s.Oliver 16 Ito-Yokado 21 Costco 15 Salvatore Ferragamo 21 Fanatics 15 Victoria's Secret 21 JCPenney 15 Li-Ning 15 TJ Maxx 15 Truworths 15 Burlington 14 CAROLL 14 Foschini 14 J.Crew 14 Calzedonia 13 Intimissimi 13 Tezenis 13 Fossil 13 Joe Fresh 13 Carolina Herrera 12 Chico's 12 Reliance Trends 12 Takko 12 Brunello Cucinelli 11 Chanel 11 Diesel 11 Marni 11 La Redoute 11 Merrell 11 Sandro 11 * Brands ranked in numerical order by score out of 250, but shown as rounded-up percentage. Where brands have the same percentage score, they are listed in alphabetical order and grouped with others from same parent company
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 20 QUICK FINDINGS Average score is 58 out of 10 brands 250 (23%). (4%) score 0% Not a single this year brand scores above 80% 70 60 Only 1 brand 50 scores higher than 70% 40 30 NO. OF BRANDS 20 10 0-5 6-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 FINAL SCORE (%) TRANSPARENCY
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 21 3 THE FINAL SCORES ACROSS THE 5 SECTIONS
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 22 AVERAGE SCORES ACROSS THE SECTIONS 52% 29% 16% 17% 15% 1. 2. 3. 4. 5. POLICY & GOVERNANCE TRACEABILITY KNOW, SHOW & FIX SPOTLIGHT ISSUES COMMITMENTS Gucci is the highest scoring 9 brands score 100% in this The good news is that 40% of No brand scores above 59%. For the second year in a row, brand in this section again for section, meaning they disclose brands are now publishing a list Adidas/Reebok and C&A all H&M (H&M Group) is the highest another year, scoring 100%. contact details for the relevant of their first tier manufacturers. score highest at 59%. 100 brands scoring brand in this section Adidas and Reebok come in department and individual However, no brands score in the (40%) score in the lowest range at 63%. 9 brands score in the second at 99%. This means they responsible for sustainability 91-100% range. Esprit and The 0-10% disclosing nothing or very next highest range 51-60% are publishing all the relevant issues in the company, as North Face, Timberland, Vans, little about supply chain due while 133 brands (53%) score social and environmental well as information about how Wrangler (VF Corp brands) score diligence, supplier assessments in the lowest range 0-10%. policies and procedures we accountability is cascaded highest in this section in the and their efforts to fix issues 74% of brands score 20% or look at, as well as materiality throughout the business from 81-90% range. This means that when found. More than two- less in this section. On issues assessments and goals for board level to executives and they are likely to be publishing thirds of brands (68%) score less related to working conditions, improving impacts. 25 brands employees to supplier level. detailed supplier lists at the than 20%. Most brands share including living wages and (10%) score in the lowest range, More than half the brands (52%) first tier and beyond, as well little information about the purchasing practices, brands 0-10%. This means they are score 20% or less in this section. as mapping at least one full results of supplier assessments disclose shockingly little disclosing zero or very few raw material supply chain. 145 and remediation. When they information about their efforts. relevant policies. We continue brands (58%) score in the 0-10% do it is typically shared through On environmental issues such to see brands disclose the range and are not disclosing third party disclosure via the as use of sustainable materials most about their policies and any suppliers at all. Ermenegildo ILO Better Work initiative or the and carbon footprint, more commitments on social and Zegna has become the first Bangladesh Accord. brands are publishing relevant environmental issues compared luxury brand to publish a information and data. to any other section. supplier list. Balenciaga, Bottega Veneta, Gucci and Saint Laurent are now disclosing a handful of raw material suppliers.
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 23 1. POLICY & COMMITMENTS APPROACH What human rights and environmental policies and procedures We typically found this information in Social & environmental priorities and do major brands and retailers publicly disclose? the following places: measurable, long-term goals In this section we reviewed what policies and procedures brands disclose • Brand website We looked to see whether brands and both at company level (as related to the company’s own operations in retailers are disclosing their key human • Parent company or group website head offices, stores, warehouses, and owned production facilities) and at rights and environmental priorities (typically supplier level (Code of Conduct or supplier guidance document). • Sustainability or corporate in the form of a materiality assessment). responsibility microsite; Some issues will be more relevant and • Investor relations website (so long as timely for each brand, and we wanted to weblink made available via their understand how they decide upon these main website) priorities and what these priorities are. We looked at the following issues: • Another external third party website (e.g. • Animal Welfare • Harassment & Violence online data platform, NGO partner, data We also looked to see whether brands • Annual leave & Public Holidays • Health & Safety sharing initiative, another benchmarking are publishing their goals or a strategic • Anti-bribery, Corruption & • Living Conditions/ Dormitories disclosure - so long as the weblink roadmap for improving social and Presentation of False Information is made available via the brand’s environmental impacts across the value • Maternity Rights / Parental Leave own website) chain. We only counted these goals if they • Biodiversity & Conservation • Notice Period, Dismissal & Disciplinary Action were time-bound, measurable and set for • Child Labour 2020 or later. We also awarded points if • Community Engagement • Overtime Pay We do not count the following brands are reporting on annual progress • Contracts & Terms of Employment • Restricted Substances List information sources: towards achieving these goals. • Discrimination • Sub-contracting, Outsourcing & Homeworkers • Clothing labels and hang tags on products • Diversity & Inclusion Verified information • Energy & Carbon Emissions • Wages & Financial Benefits (e.g. • In-store or at other physical locations • Equal Pay bonuses, insurance, social security, Finally, we looked to see if the human pensions) • Smartphone apps • Forced or Bonded Labour rights and environmental data reported • Waste & Recycling (Packaging/Paper) • Social media channels by brands is audited by an independent • Foreign & Migrant Labour • Water Effluents & Treatment third party organisation, typically this is • Freedom of Association, Right to • A third party website or document where Organise & Collective Bargaining • Water Usage & Footprint there is no weblink from the brand’s own conducted by a large global • Working Hours & Rest Breaks website, including press articles accounting firm. • Downloadable documents where the weblink cannot be found on the brand’s website
FASHION REVOLUTION | FASHION TRANSPARENCY INDEX 2020 24 1. POLICY & COMMITMENTS RESULTS 0-5% 6-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% REVOLVE 5 Billabong 10 Eddie Bauer 20 Foot Locker 29 Matalan 40 Columbia Sportswear 50 ALDI Nord 60 Kathmandu 69 Target 80 Hugo Boss 90 Gucci 100 Big Bazaar - ffb 4 Quicksilver 10 Versace 20 Forever 21 29 Steve Madden 40 MRP 50 Bloomingdale's 60 ALDI SOUTH 68 ASOS 79 Patagonia 89 Adidas 99 New Yorker 3 Roxy 10 Dolce & Gabbana 18 Dillards 28 Chico's 39 Tod's 50 Macy's 60 Clarks 68 CELINE 79 Tchibo 89 Reebok 99 Max Mara 2 Canada Goose 10 Justfab 18 Fanatics 27 Diesel 39 Burlington 49 Calzedonia 60 Jack & Jones 68 Dior 79 Timberland 89 Balenciaga 98 Pepe Jeans 2 Longchamp 10 Jockey 17 Fila 26 Marni 39 Zeeman 49 Intimissimi 60 Vero Moda 68 Fendi 79 The North Face 88 Bottega Veneta 98 Tom Ford 1 DKNY 9 Tory Burch 17 ANTA 26 Merrell 39 Cortefiel 48 Tezenis 60 Under Armour 68 Louis Vuitton 79 Vans 88 SAINT LAURENT 98 Bally 0 KOOVS 9 Jil Sander 16 boohoo 26 Sandro 39 Helly Hansen 48 COACH 60 Amazon 67 Marc Jacobs 79 Wrangler 88 C&A 97 Belle 0 celio 7 Aeropostale 15 PrettyLittleThing 26 DSW 38 Truworths 48 Kate Spade 60 El Corte Inglés 67 G-Star RAW 79 Calvin Klein 88 Puma 95 Elie Tahari 0 Diane Von Furstenberg 6 Cato Fashions 15 Express 26 Tom Tailor 38 Furla 46 LOFT 60 Kmart 67 Uniqlo 79 Tommy Hilfiger 88 Marks & Spencer 94 Heilan Home 0 Fashion Nova 6 BCBGMAXAZRIA 13 Neiman Marcus 26 Cotton On 37 Carolina Herrera 45 Brooks Sport 59 Lands' End 67 Walmart 79 Van Heusen 88 Banana Republic 91 Jessica Simpson 0 Nine West 6 Brunello Cucinelli 24 Armani 36 Fossil 45 Miu Miu 59 New Look 67 Asda 78 Hermès 88 Gap 91 Metersbonwe 0 Cole Haan 24 Buckle 36 JCPenney 45 Prada 59 Nordstrom 67 Next 78 Levi Strauss & Co 88 Old Navy 91 Mexx 0 New York & Company 24 Ermenegildo Zegna 36 Chanel 44 Russell Athletic 59 Topman 67 Ralph Lauren 78 ASICS 86 Converse 91 Youngor 0 Brooks Brothers 23 Reliance Trends 36 JD Sports 43 s.Oliver 59 Topshop 67 Monoprix 77 Bershka 86 Jordan 91 Carhartt 23 Anthropologie 35 Falabella 41 GUESS 57 Chloé 66 New Balance 77 Massimo Dutti 86 Nike 91 K-Way 23 Free people 35 La Redoute 41 John Lewis 57 Moncler 66 Tesco 76 Pull&Bear 86 Gildan 91 LL Bean 23 Urban Outfitters 35 River Island 41 KiK 57 Lacoste 65 The Warehouse 76 Stradivarius 86 H&M (H&M Group) 91 Michael Kors 23 Bosideng 35 Lidl 57 Speedo 65 Dressmann 74 Zara 86 Sports Direct 23 Joe Fresh 35 UGG 56 Abercrombie & Fitch 64 Lindex 74 Esprit 86 Beanpole 21 Pimkie 35 Very 56 Hollister Co. 64 Lululemon 74 Burberry 85 Claire's 21 The Children's Place 35 Woolworths 56 Carrefour 64 Big W 73 United Colors 84 South Africa of Benetton Valentino 35 Mango 64 OVS 73 Costco 55 Zalando 84 Dr. Martens 34 Mizuno 64 Primark 72 Debenhams 55 Kmart Australia 83 Famous Footwear 34 Otto 64 Bonprix 71 Desigual 55 Target Australia 83 Foschini 34 Sainsbury’s- 63 Ito-Yokado 71 Dick's Sporting Goods 55 TU Clothing Monsoon 83 Gerry Weber 34 61 Salvatore Ferragamo 71 Prisma 55 Decathlon Fjällräven 81 Muji 34 61 TOPVALU COLLECTION 71 ALDO 55 Superdry Tommy Bahama 34 HEMA 54 Skechers 33 Hudson's Bay 54 Ross Dress for Less 32 Saks Fifth Avenue 54 Takko 32 Li-Ning 54 Triumph 32 REI 54 Kaufland 31 Reserved 54 United Arrows 31 American Eagle 53 Champion 53 Hanes 53 Aritzia 52 Mammut 52 Morrisons 52 Ted Baker 52 CAROLL 51 Disney 51 J.Crew 51 Kohl's 51 TJ Maxx 51 Victoria's Secret 51 * Brands ranked in numerical order by score out of 250, but shown as rounded-up percentage. Where brands have the same percentage score, they are listed in alphabetical order and grouped with others from same parent company
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