Experience. Our greatest asset - GBL

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Experience. Our greatest asset - GBL
Experience. Our greatest asset.

                                  March 2019
Experience. Our greatest asset - GBL
BUSINESS   INVESTMENT
OVERVIEW                                                APPENDIX
                         UPDATE        CASE

  Overview of GBL                                p.2

  Business update                                p.8

  Investment case                                p.15

  Appendix                                       p.18
  1. Asset rotation
  2. adidas case study
  3. Sienna Capital
  4. Management

                                                                   2
Experience. Our greatest asset - GBL
BUSINESS                                      INVESTMENT
                       OVERVIEW                                                                                                                              APPENDIX
                                                                  UPDATE                                           CASE

Leading investor in Europe focused on long-term value creation

     >60 years                                       €18bn                                                                     10                           €14bn
                                               Indicative
 Stock exchange                                                                          Disclosed investments in listed                              Market
                                               Net Asset Value
 listing in 1956                                                                         assets, leaders in their sector                              capitalization
                                               (“NAV”)

                    2nd                                                      50%                                  €484m                                      €2.5bn
 Largest listed investment                            Stable and supportive                                                                        Solid liquidity profile
                                                                                                         Dividends
 company in Europe (after                             ownership by the Frère                                                                       from cash and
                                                                                                         distributed in 2018
 Investor AB)                                         and Desmarais families                                                                       undrawn credit lines

                            €16bn                           2018                                      11.2%                                                  3.6%
                                                                                                2012-19ytd annualized
 Asset rotation carried out                             ESG commitment
                                                                                                Total Shareholder Return                              Next-12-month
 since the initiation of our                            to
                                                                                                (“TSR”), vs. 7.6% for GBL’s                           dividend yield
 new strategy in 2012
                                                                                                reference index

Note: All information as of December 31, 2018 with the exception of indicative NAV, market capitalisation and dividend yield as of March 8, 2019
                                                                                                                                                                             3
Experience. Our greatest asset - GBL
BUSINESS          INVESTMENT
               OVERVIEW                                                                            APPENDIX
                                             UPDATE               CASE

Solid core values
                                                                                        Active and
      Patrimonial
                                                                                         Engaged
• Through-the-cycle investor
                                                                   • Creative, challenging and supportive board
• Permanent capital with long-term                                   member aiming at unlocking long term value
  investment outlook                                                 (strategy, selection of Chairman & CEO,
                                                                     remuneration policy, capital structure, M&A)
• Conservative net financial leverage
                                                                   • Willing to tackle complex situations
• Solid and stable family shareholder base

                                                 We create value                          Flexible
        Focused
                                                                                          mandate
                                                                   • Equity investments ranging in size from
• Team sourcing a sizeable deal flow but                             €250m up to €2bn
  selecting and overseeing a limited number                        • Majority stakes or minority positions with
  of core investments                                                influence
• Geographical and sector focus                                    • Public or private companies
                                                                   • Growing exposure to alternative assets
                                                                   • Demonstrated co-investment capability

                                                                                                                    4
BUSINESS                         INVESTMENT
                  OVERVIEW                                                                                          APPENDIX
                                                    UPDATE                              CASE

A broad and flexible investment mandate in Europe

                             Investment universe                                                  Investment themes
     • Target companies are headquartered in Europe and may be listed or private;                 Anticipating megatrends and
                                                                                                     upcoming disruptions
     • Equity investments range primarily between €250m and €2bn, potentially in
       co-investment alongside other leading investment institutions;
                                                                                                  Shift in global economic power
     • GBL aspires to hold a position of core shareholder in the capital of its portfolio          towards emerging countries
       companies and play an active role in the governance, through majority stakes or
       minority positions with influence;
                                                                                                        Demographic shift
     • GBL intends to reinforce the diversification of its portfolio by pursuing the
                                                                                                     (e.g. ageing population)
       development of its alternative investments through its subsidiary
       Sienna Capital.

                                                                                                        Health & lifestyle
                                  Key sector focus
•   Consumer             •   Industry/manufacturing       •   Services        •   Healthcare
    – Luxury                 – Green economy                                                       Accelerating urbanization
    – Entertainment          – Natural resources
    – E-commerce/digital     – Sustainability
                                                                                                      Technology & digital
                              Out-of-scope sectors
•   Utilities                     •   Real Estate                  •     Regulated industries
                                                                                                          Sustainability
•   Oil & Gas                     •   Telecom                      •     Biotech                       & resource scarcity
•   Financials

                                                                                                                                   5
BUSINESS                                INVESTMENT
                         OVERVIEW                                                                                                           APPENDIX
                                                             UPDATE                                     CASE

  A portfolio of solid companies, leaders in their sector, where GBL is influent

                                                                                                                     Process
                         Sports       Wines &                  Cement &       Specialty    Materials                             Hygienic   Leisure   Alternative
         Sector                                       TIC                                              Oil & Gas   technology
                       equipment      Spirits                  aggregates     minerals    technology                             consum.     parks      assets
                                                                                                                   food sector

  Sector ranking            #2           #2            #1           #1           #1          Top 3      Top 5          #1         Top 3     Top 3        n.a.

GBL’s ranking in
                            #1           #3            #1           #2           #1            #1        #16           #3          #1         #2         n.a.
 shareholding(1)

      Date of first
                          2015          2006         2013          2005         1987         2013        1998         2017        2015       2017       2013
      investment

      Board
  representation                                                                                                                               n.a.

        GBL’s
                          7.83%        7.49%        16.60%        9.43%        53.91%       17.69%      0.61%        8.51%       19.98%     21.19%      100%
      ownership(1)

      Market cap.
                           36.6         38.0          15.0         21.7          3.3          8.6       121.9          4.1         1.5        0.9        n.a.
        (€bn)

  Value of GBL’s
                            2.9          2.9          2.5           2.1          1.8          1.5        0.7           0.3         0.3        0.2        1.4
   stake (€bn)(1)

(1)    Figures as of December 31, 2018, except where superseded by more recent public disclosures
                                                                                                                                                                    6
BUSINESS                                  INVESTMENT
                           OVERVIEW                                                                                                                        APPENDIX
                                                                 UPDATE                                       CASE

  High-quality assets being well-diversified

       % of
                               17%        17%        15%               12%          11%          9%                5%              2%      2%               1%                 8%
 portfolio value(1)

    Ratings(3)                            BBB /      n.r. /           BBB /         BBB /                         A+ /            n.r. /   BB /
                                -(4)                                                           1.2x(4)                                                     3.3x(4)             n.a.
 (S&P / Moody’s)                          Baa2        A3              Baa2          Baa2                          Aa3             Baa2     Ba2

   Bloomberg
                                                                                                                                                                              N.A.
consensus reco(3)

        Sectorial exposure                         Geographic split                             Investment type                                 Asset cyclicality
            Sienna Capital &
               others 9%                                      Other                                                                                 Counter-cyclical 2%
                               Energy              Spain 1%    9%                           Sienna Capital & Yield 5%
                                 5%                                        France              others 9%                                                                  Resilient
        Services                                                                                                         Growth              Sienna
                                                  Belgium                   33%                                                                                             50%
          15%                                                                               Growth/                       46%               Capital &
                                                    11%
                                                                                             yield                                           others
                                                                                              15%                                              9%

                                                  Germany
                                                    19%                                                                                         Cyclical
                               Consumer                               Switzerland                  Value                                         39%
          Industry 34%           37%                                      27%                       25%

(1)   Figures as of December 31, 2018
(2)   1-year average as of December 31, 2018 in terms of ADTV (Average Daily Trading Volume)
(3)   Ratings and consensus as of March 8, 2018                                                                                                                                       7
(4)   Net debt to EBITDA ratio (based on recurring EBITDA for Umicore) as of December 31, 2018 (September 30, 2018 regarding Parques Reunidos)
BUSINESS   INVESTMENT
OVERVIEW                                                APPENDIX
                         UPDATE        CASE

  Overview of GBL                                p.2

  Business update                                p.8

  Investment case                                p.15

  Appendix                                       p.18
  1. Asset rotation
  2. adidas case study
  3. Sienna Capital
  4. Management

                                                                   8
7.0% 7.0%               7.3%
                                                                                                                                   6.2%            6.3%

                                                               BUSINESS                             INVESTMENT
                          OVERVIEW                                                                                                                            APPENDIX                                4.1
                                                               UPDATE                                  CASE
                                                                                                                                                          2.7%

2018 highlights
                                                                                                                           2012- 18                5 years              10 years               15 yea
               Key milestones                                                                                                                                           TSR
           Net asset value of €16.2bn at year-end 2018                                   11.2%
                                                                                                                                               10.7%
                                                                                                                                                GBL  Stoxx Europe 50
            negatively impacted by:                                                          9.9%                                          9.9%
            − The general market trend
            − The underperformance of the cyclical values                                          7.6%                                                              7.3%
                                                                                                                                                                    7.2%
                                                                                                                  6.9%                       7.0% 7.0%
              notably exposed to the automotive and                                                   6.2%         6.3%
              construction sectors
                                                                                                                         4.8%                                               4.5%
           Strategic focus maintained throughout 2018 on:                                                                                                                   4.1%
            − Pursuing our asset rotation strategy through                                                                 2.7%
               €1.9bn of transactions of acquisitions and
               disposals
            − Developing our influence in support of our
               portfolio companies                                                         2012-
                                                                                         2012-   18
                                                                                               19ytd               5 5years
                                                                                                                       years                10years
                                                                                                                                           10  years                 15years
                                                                                                                                                                    15  years
            − Starting to execute the buyback of treasury shares
               authorized in October 2018 in the limit of €250m
                                                                                                                GBL
                                                                                                                 GBL Stoxx
                                                                                                                        StoxxEurope
                                                                                                                              Europe5050
                                                                                                                                               Dividend yield
           ESG approach further structured                                                               Exceeding the portfolio’s weighted average
                                                                                                                                           5.6%
                                                                                                                 4.9%   5.1%

                FY18 Dividend                                                                             3.5%
                                                                                                                                                   3.8%
                                                                                                                                                                                        4.0%
                                                                                                                                                                             3.2%
            FY 2018 gross dividend proposed at €3.07(1) per                                                                                               2.4%      2.3%
                                                                                                                                 2.2%
             share, up 2.3% versus prior year                                           1.8%     1.8%

            Dividend yield of 4.0%
            Payout ratio of 108.6% (FY 2017: 113.5%)                                   adidas   Pernod   SGS     LH    Imerys   Umicore   Total    GEA     Ontex    Parques Combined   GBL
                                                                                                 Ricard                                                             Reunidos

(1)       Dividend subject to the approval of the General Shareholders’ Meeting
Note: TSR, NTM dividend and stock price yield as of December 31, 2018, with the exception of the 2012-19ytd TSR being at March 8, 2019 (source : Bloomberg)                                      9
BUSINESS                                          INVESTMENT
                                OVERVIEW                                                                                                                                              APPENDIX
                                                                           UPDATE                                               CASE

       Volatility of our net asset value in a complex market environment
      3,300
                                                                                                                                                                                                                        121
                                                                                                                                                                                                                        121
      3,200
                                                              04/20/2018                                                                                 12/31/2018                      03/08/2019                     116
                                                                                                                                                                                                                        116
      3,100                                                   NAV at a 10-year                                                                        NAV down 14.3%                  +11.9% recovery
                                                              high (€122.37)                                                                             vs. Y/E 2017                    vs. Y/E 2018
                                                                                                                                                             (€100.35)             (indicative NAV at          (€ p.s.)111
                                                                                                                                                                                                                       111
      3,000
        3,300
                                                                                                                                                                                         EUR 112.27)          121
      2,900
        3,200                                                                                                                                                                                                           106
                                                                                                                                                                                                                        106
                                                                                                                                                   10/31/2018                                                 116
      2,800
        3,100                                                                                                                                      Share buyback
                                                                                                                                                   approval                                                             101
                                                                                                                                                                                                                        101
      2,700
        3,000                                                                                                                                                                                                 111

      2,600
        2,900                                                                                                                                                                                                           96
                                                                                                                                                                                                                        96
                                                                                                                                                                                                              106
         01/02/18                             04/02/18
                                               04/02/18                                 07/02/18
                                                                                        07/02/18                                   10/02/18
                                                                                                                                   10/02/18                                   01/02/19
                                                                                                                                                                              01/02/19
        2,800           Net asset value
                                  value per
                                        per share
                                            share (rhs)
                                                  (rhs)
                        Stoxx Europe 50
                                     50 (rebased)
                                        (rebased)                                                                                                                                                             101
        2,700

        2,600                                                                                                                                                                                                 96
           01/02/18
          Y/E 2017                             04/02/18                               07/02/18                                 10/02/18                                  01/02/19
                                                                                                                                                                         Y/E 2018
                         Net asset value per share (rhs)
        Source: Bloomberg (March 8, 2019) & GBL
                         Stoxx Europe 50 (rebased)

                    FY18 NAV bridge showing contrasting dynamics within the portfolio
                                                                                                                                                                                     Successful integration of
                                                                                                                                               Sienna Capital contribution
                        Strong
                         0.23 stock
                                0.05                                                                   Decline in                              Other
                                                                                                                                                                                      Kerneos and divestment of
                 1.69
     1.70               performance                                                                   stock prices:                            Paid dividends
                                                                                                                                                                                      the Roofing division
      (€ p.s.)                           (0.40)                                                       LH by 23.8%                              Received dividends
     € p.s.             +9.1% +8.6%                  (0.93)                                                                                                                          Withdrawal from the
        125
                                                              (1.04)                                      and                                  Negative  stock/volume
                                                                                                                                                  Sienna Capital          effect
                                                                                                                                                                 contribution         ceramic proppants market
                                        0.23                           (1.14)                                                                     Other stock/volume effect
                                1.69              0.05                              (1.24)             Imerys by                               Positive                               and “care and maintenance”
       120               1.70                                                                                                                      Paid dividends
                                                                                                         46.5%                                                                        program for Namibian
                                                         (0.40)   (0.93)                     (3.37)                                                Received dividends
       115                                                                 (1.04)                                             0.92                 Negative stock/volume effect       natural graphite assets
                                                                                    (1.14)
06                                                                                           (1.24)                                                Positive stock/volume effect
                                                                                                                                                                                     North American talc
       110                                                                                            (3.37)
                                                                                                        (9.16)     (0.24)                 (0.12)
                                                                                                                                                                                      subsidiaries filing for
       105                                                                                                                         0.92               (3.00)    (0.65)                US chapter 11 protection
               117.06
                                                                                                                                             (0.12)                      100.35       to seek permanent
       100                                                                                                       (9.16)   (0.24)
                                                                                                                                                       (3.00)                         resolution of their historic
                                                                                                                                                                (0.65)
                                                                                                                                                                                      talc-related liabilities in the
         95                                                                                                                                                              100.35
                                                                                                                                                                                      United States
         90
              Y/E 2017                                                                                                                                               Y/E 2018                                           10
BUSINESS                                INVESTMENT
                       OVERVIEW                                                                                                                     APPENDIX
                                                             UPDATE                                     CASE

Solid performance of our largest investments completed since 2012

                                    Capital                       Capital
                                   invested                        gains                    Dividends                         NAV                           TSR

         New
                                                                  €3.0bn                       €0.6bn                         49%                           14%
    investments
                                     €6.3bn                  including €2.9bn                 received(2)                  of GBL’s                      combined
     since 2012
 (incl. 6 disclosed)                                           unrealized(1)                  since 2012               indicative NAV(3)                   TSR(4)

                                                                 New investments
                                                      with current stake value exceeding €1bn

                 2013                €2.2bn                       €0.7bn                       €0.4bn                          15%                           8%

                 2013                €0.9bn                       €0.8bn                       €0.1bn                          9%                           21%

                 2015                €1.3bn                       €2.0bn                       €0.1bn                          18%                          35%

(1)   Unrealized capital gains taking into account all impairments accounted until December 31, 2017 (i.e. before the entry into force of the IFRS9 standard), calculated based
      on (i) ownership as of December 31, 2018 (except if superseded by more recent public disclosures), and (ii) stock prices as of March 8, 2019)
(2)   Dividends received since inception of new names
(3)   Information as of March 8, 2019
(4)   TSR computed since investment date until December 31, 2018 (in terms of ownership) and March 8, 2019 (in terms of stock price), with the combined TSR including all
      new investments since 2012 until more recent disclosure
                                                                                                                                                                             11
BUSINESS                          INVESTMENT
                     OVERVIEW                                                                                             APPENDIX
                                                  UPDATE                               CASE

Path towards value creation

     1     2     3      4      5     6      7      8     9     10     11     12    13     14     15    16     17     18   19    20+   years
                                                                                        GBL’s investment horizon

                                  Our underperforming assets have an average holding period of only 2.6 years
                                  As a comparison, 3 years into our Umicore investment, our TSR was still slightly negative.
                                   Meanwhile since then it has reached 21%

 What we are doing:

 1       Increasing our involvement through regular working sessions with management teams

         Increasing our influence through improving governance
 2            Reinforcing our presence with an additional GBL representative when appropriate to do so
              Joining relevant committees when useful and possible to do so

 3       Support management in restructuring plan / operational improvements measures

 4       Performing additional due diligence, in the spirit of constantly re-underwriting our initial investment thesis

 5       Taking our time and avoiding the mistake of putting more capital at risk without adequate visibility and conviction

                                                                                                                                              12
BUSINESS                      INVESTMENT
               OVERVIEW                                                                                 APPENDIX
                                      UPDATE                           CASE

Influence developed further in 2018 with our portfolio companies
    Reinforced governance                 Acting as an active and engaged director notably in support of
          GBL’s increased                New strategic plans
          representation

 Joined Ontex’ Audit Committee                  New organization by                       Business review initiated
  and Nomination & Remuneration                   market to further                          in 2018 and having led to
  Committee                                       leverage the group’s                       the comprehensive
                                                  successful repositioning                   transformation program
 Received a second seat at Parques               as a specialty minerals                    “Transform to Grow”
  Reunidos’ Board of Directors                    company                                    announced in March 2019

 Joined GEA’s Supervisory Board                 Strategy 2022 – “Building                 “Transform & Accelerate”
                                                  for growth”

         Evolution within                Balance sheet strength                     Return to shareholders
        Boards of Directors
                                       Deleveraging policies                     Increase in payout ratio and share
                                                                                   buyback

      Executive Management
                                         Capital allocation focused on long-term value creation
            upgrades

                                                  Acceleration of growth                     External growth through
                                                   investments to add                          bolt-on and/or
                                                   production capacity for                     transforming
                                                   cathode materials in                        acquisitions
                                                   China and Europe to
                2019          2019
                                                   meet strong demand

                                                                                                                         13
BUSINESS                     INVESTMENT
            OVERVIEW                                                                                APPENDIX
                                       UPDATE                          CASE

Sienna Capital increasingly contributing to laying base for future growth

                                                                                      First direct
              As of December 31, 2018
                                                                                      investment
                                €1.6bn
   Cumulative capital invested in 7 fund managers since inception

                                                                            • Commitment of €250m by
           €1.3bn              €2.3bn                €1.0bn
                                                                                 Sienna Capital
          Stake value              +        Distribution received
                                                                            • Co-investment alongside

                                 1.4 x                                      • Carve-out of Unilever’s global

            Implied money multiple on invested capital                           spreads division

                                                                            • €3bn of pro-forma sales in 2017
                                €0.5bn
                                                                            • Closing completed in July 2018
                        Remaining callable capital

                                €48m
   Contribution to GBL’s cash earnings (up 15% vs. €42m in 2017)

                                                                                                                14
BUSINESS   INVESTMENT
OVERVIEW                                                APPENDIX
                         UPDATE        CASE

  Overview of GBL                                p.2

  Business update                                p.8

  Investment case                                p.15

  Appendix                                       p.18
  1. Asset rotation
  2. adidas case study
  3. Sienna Capital
  4. Management

                                                                   15
BUSINESS                                       INVESTMENT
                          OVERVIEW                                                                                                                                    APPENDIX
                                                                      UPDATE                                            CASE

GBL’s equity investment case reaffirmed

                        A diversified portfolio of:
                        • high-quality listed assets
                        • valuable alternative unlisted assets
                        where GBL is influent

                        Trading at a discount to NAV

                        Consistently outperforming its
                        benchmark over the long term
                                                                                                             11.2%                             3.6%                     25.0%
                        Dividend yield exceeding the                                                  TSR(1)(vs. 7.6% for                                               Discount to
                                                                                                                                          Dividend yield
                        portfolio’s weighted average)                                                our reference index)                                             indicative NAV

             Solid financial                                                Sound                                                                    Efficient cost
                position                                                  governance                                                                   structure

      €2.5bn                        4.2%                                                                                  18bps                          51%                 ~0%
                                                                                          Management                                                 Opex coverage
                               Loan To Value
      Significant                                                                         remuneration                5-year average                    by yield
                                  (“LTV”)                      Ability to                                                                                                  No material
       available                                                                           aligned with               Opex vs. NAV                   enhancement
                                historically                  move quickly                                                                                                 tax leakage
       liquidity                                                                          shareholders’                  (2014-18)                      income
                                 below 10%
                                                                                             interests                                                 (2014-18)

Note: Information as of December 31, 2018, with the exception of discount to indicative NAV, TSR and dividend yield calculated as of March 8, 2019
                                                                                                                                                                                         16
(1)   TSR calculated on an annualized basis with reinvested dividends, as from year-end 2011 until March 8, 2019
BUSINESS                           INVESTMENT
                      OVERVIEW                                                                                                           APPENDIX
                                                               UPDATE                                CASE

Discount to NAV, a relevant element of our investment case
                         Discount evolution                                                                                         25.0%
                                                                                             25.1%
                           over 10 years                                                    10-year average                        Discount to
                                                                                            discount to NAV                        indicative NAV
35%
          32.4% on June 12, 2009

                                                                                                          Discount
30%
                                                                                                           €4.5bn

25%

                                                                                          Indicative                      Market                  Rest of
20%                                                                                          NAV                           cap.                    NAV

                         16.3% on December 31, 2015                                        €18.2bn                       €13.6bn
15%
   2009    2010   2011   2012      2013   2014   2015   2016    2017   2018   2019       Note: Information as of March 8, 2019

          Discount influenced by                                              Downward trend supported by
 •    Portfolio features (asset quality,                               •   TSR outperformance vs. reference index
      diversification, exposure to listed and liquid                   •   Diversification strategy implemented from 2012 onwards through a dynamic
      assets as well as private investments)                               rotation of the listed investments, as well as the development of unlisted
                                                                           assets through Sienna Capital
 •    Management track record and remuneration
                                                                       •   Experienced management team having delivered increased shareholders’
 •    Financial communication
                                                                           return through their influence in the governance bodies of the participations
 •    Financial leverage                                               •   Solid liquidity profile granting significant investment means
 •    Holding structure costs and tax leakage                          •   Efficient cost structure at holdco level and no material tax leakage
 •    Stock liquidity                                                  •   Increased financial communication

                                                                                                                                                            17
BUSINESS   INVESTMENT
OVERVIEW                                                APPENDIX
                         UPDATE        CASE

  Overview of GBL                                p.2

  Business update                                p.8

  Investment case                                p.15

  Appendix                                       p.18
  1. Asset rotation
  2. adidas case study
  3. Sienna Capital
  4. Management

                                                                   18
BUSINESS                INVESTMENT
                       OVERVIEW                                                                                        APPENDIX
                                                     UPDATE                     CASE

Continuous assessment of the portfolio is conducted, focusing on both
protecting our downside and creating value
                 Investment assessment                                             Divestment guidelines
             Strict selection of opportunities based on                  Continuous assessment of the portfolio assets,
             the following grid of investment criteria:                         focusing on the following areas:

    Sector                                                          Potential for further value creation
•   Exposure to long-term growth drivers
•   Resilience to economic downturn
•   Favorable competitive dynamics
•   Barriers to entry                                               Valuation risk
•   Build-up opportunities
                                                                •   Multiples above historical average
    Company                                                     •   Prospective TSR below internal targets
•   Market leader with clear business model
•   Foreseeable organic growth
•   Strong cash flow generation capabilities
•   Return on capital employed higher than WACC                     Specific company risk
•   Low financial gearing
•   Appropriate positioning vis-à-vis digital disruption        •   Business model’s disruption risk related to digital or technological
                                                                    evolutions
    Valuation
•   Attractive valuation                                        •   Other company risks including competition, geopolitics and ESG
•   Potential for shareholder return

    Governance
•   Potential to become first shareholder, with influence           Portfolio concentration risk
•   Potential for Board representation
•   Seasoned management                                         •   Objective not to exceed around 15-20% in terms of:
                                                                         •    portfolio's exposure to a single asset
    ESG
•   ESG strategy, reporting and relevant governance bodies               •    cash earnings' contribution from a single asset
    being in place for listed investment opportunities
                                                                                                                                           19
    Upside potential     Downside protection
BUSINESS    INVESTMENT
                           OVERVIEW                                                                                       APPENDIX
                                                                  UPDATE         CASE

     A rebalanced portfolio in terms of sectors and geography
                               Beginning of 2012                                 December 31, 2018
                                                                               Sienna Capital &      Energy 5%
                                      Sienna Capital                              others 9%
                                           3%
                               Consumer                        Energy
                                 15%                            54%          Services
                                                                               15%
Sector

                                                                                                  €20bn

                                  Industry                                                                       Consumer
                                    28%                                                                            37%
                                                                                 Industry
                                                                                   34%

                                                                                              Other 9%
                                             Other                                 Spain 1%                      France
                                              3%                                                                  33%
                                                                             Belgium
Geography

                                                                               11%

                                                           France 97%        Germany
                                                                               19%
                                                                                                            Switzerland
                                                                                                                27%

     Note: Asset split presented in terms of portfolio value                                                                         20
BUSINESS    INVESTMENT
                              OVERVIEW                                                                                           APPENDIX
                                                                        UPDATE         CASE

        A rotation towards growth assets and a higher resilience through the cycle
                                  Beginning of 2012                                    December 31, 2018
                                                                                                    Yield 5%
                                                                                   Sienna Capital
                                                                                                                        Growth
                                                                                    & others 9%
                                            Sienna Capital 3%                                                            46%

                                   Growth                                          Growth
  Asset type

                                    15%                                             /yield
                                                                                     15%

                                                                                                       €20bn

                                   Value
                                    26%                               Yield
                                                                      56%
                                                                                        Value
                                                                                         25%

                                                                                                  Counter-cyclical 2%
                                                                                       Sienna
                                                 Other 3%                             Capital &
                                                                Resilient                                               Resilient
                                                                  15%                  others
                                                                                                                          50%
                                                                                         9%
cyclicality
  Asset

                                      Cyclical
                                       82%                                             Cyclical
                                                                                        39%

        Note: Asset split presented in terms of portfolio value                                                                             21
BUSINESS   INVESTMENT
OVERVIEW                                             APPENDIX
                      UPDATE        CASE

  Overview of GBL                             p.2

  Business update                             p.8

  Investment case                             p.15

  Appendix                                    p.18
  1. Asset rotation
  2. adidas case study
  3. Sienna Capital
  4. Management

                                                                22
BUSINESS                                INVESTMENT
                   OVERVIEW                                                                                         APPENDIX
                                          UPDATE                                     CASE

                  Investment thesis in 2015
Back in 2015, GBL’s investment in adidas was a contrarian move with an asymmetric risk profile (limited
downside and attractive upside). It aimed at acquiring a significant stake in a leading global brand that could be
further improved to yield attractive risk adjusted returns
         7. Governance                                       1. Market                              2. adidas brand
 • Supervisory Board to be strengthened   • The Sporting Good industry grew 8%            • adidas is a strong brand
   through the addition of new              p.a. over the past 10 years and is            • Strong innovation capability
   shareholder representatives              forecasted to grow at 6% in the next            throughout multiple sports and
 • Remuneration scheme of                   few years                                       sponsorship agreements
   management should be amended in        • Attractive industry, driven by secular
   order to better align interests          trends (athleisure, health & wellness)

         6. Valuation
 • Potential for multiple expansion,
                                                                                                    3. Top line
                                                              7       1
   narrowing the discount to Nike’s
   multiple                                                                               • Potential for above-market top line
                                                     6                                      growth, through the recovery of
    -   EV/EBITDA NTM at ~11x vs. Nike                                        2
                                                                                            struggling geographies / activities
        at ~16x
                                                                                               -   Better address the US market with
    -   PE NTM at ~21x vs. Nike at ~25x                  5                3                        the right strategy and a new team
                                                                  4                            -   Identified difficulties in Russia
         5. Balance sheet                                                                          driven by the economic situation
 • Balance sheet was sound and can be                                                          -   Opportunity to either turn
   leveraged to enhance shareholder
                                                             4. Margin                             Reebok around or sell the brand
   remuneration                           • Potential for significant EBIT margin                  should the plan not be successful
 • Net debt / EBITDA was at 0.1x            improvement (~7% vs. Nike at 14%)
                                             -   recovering of struggling activities           -   Portfolio Management:
                                                                                                   Opportunity to sell non-core
                                             -   cost structure optimization                       brands (e.g. TaylorMade and CCM
                                             -   improvement of the retail                         Hockey)
        Downside protection                      operations
        Potential for                                                                                                                  23
        improvement
BUSINESS                             INVESTMENT
                    OVERVIEW                                                                                                               APPENDIX
                                                           UPDATE                                  CASE

                   Stock performance since 2014
adidas’ performance has been very robust, leading to an unrealized gain of c.€2bn

     €1.3bn                                                                     adidas share price
                                                                          (January 2014 to March 8, 2019)
       Capital
      invested
                                                                                                       +265%
                                        250                                                         Since Jan. 2015

                                                                                                                                                      211
     €3.3bn                             200
                                                                                                                                                    + 127%

         Stake
         value
                                        150

                                                                                                                                                     + 32%
     €2.0bn                             100
                                                                                                      New management team
    Unrealized                                                                                         - CEO: Kasper Rorsted
    capital gain                                                                                       - CFO/COO: Harm Ohlmeyer
                                         50                                                           Market share gains in Asia and the USA
                                                                                                      Operating margin improvement
                                                            Contrarian
                                                            investment                                Valuation rerating

        35%                              0
                                                                                                      Enhanced cash returns to shareholders

Annualized total                         Jan-14   Jul-14    Jan-15     Jul-15    Jan-16    Jul-16     Jan-17    Jul-17   Jan-18   Jul-18   Jan-19

  shareholder                                                        adidas          Stoxx Europe 600 Consumer Goods (rebased)
    return

Source: Bloomberg as of March 8, 2019
                                                                                                                                                             24
BUSINESS                              INVESTMENT
                     OVERVIEW                                                                                                        APPENDIX
                                                       UPDATE                                   CASE

                    Key achievements since 2015
Over the last 3 years, adidas has successfully addressed the key challenges identified in 2015, improving its
resilience and profitability. The Company should now focus on (i) the transition from the Originals franchises
to new products, (ii) digital transformation, (iii) supply chain optimization (moving towards fast fashion)

      Key challenges                                    Situation in 2015                                        What has happened
                                                                                                   •   Many initiatives were put in place:
                                                                                                       -  ‘Win the locker room’ strategy, i.e. being more
                                         •   adidas was under-represented in North America                active with High School / University students
                                             (c.15% of Group sales vs. 30-35% of the Global
                                                                                                       - New US-dedicated Management team
                                             Market)
                                                                                                       - New US-designers (mainly hired from Nike)
                                             - Lack of attractive products for the US
  Market share gain and                                                                                - Close relationship with key wholesalers (e.g.
                                                 consumers
  profitability in the US                                                                                 Finish Line, Foot Locker, Dick’s)
                                         •   adidas was losing market share against Nike
                                             and Under Armour (~4% market share 2015)                  - NBA contract has been stopped
                                             - adidas Group sales have declined at -1% p.a.        •   Market share increased from ~4% to ~6%, with the
                                                 over 2011-2014 when Nike has grown at                 potential to go to ~10% (vs. Nike 20%)
                                                 +18% p.a. and UA at +26% p.a.                     •   adidas has still a substantial EBIT margin
                                                                                                       expansion opportunity, having already increased
                                                                                                       from 6% to ~15%(1) (vs. Nike at ~25%)

                                         •   Russian sales and profits have been under             •   adidas has closed underperforming stores,
                                             pressure as a result of (i) the macro slowdown,           improving the profitability of the region from
             Russia                                                                                    16% to 21%(1)
                                             (ii) international sanctions following the conflict
                                             with Ukraine and (iii) the massive devaluation of         -   adidas closed c.270 stores between 2014 and
                                             the Ruble against the Euro and the USD                        2017

                                                                                                   •   Launch of the Muscle-up turnaround plan. In
                                         •   Since its acquisition in 2006 for ~€3bn, Reebok           2018, Reebok was back to profitability
                                             has been a drag to the group’s growth and             •   Either the turnaround of Reebok is a success (in
                                             profitability                                             the near term) or the Group should initiate a
                                                                                                       disposal process

                                         •   TaylorMade (Golf Brand) was loss-making and
  Portfolio streamlining                     non-core                                              •   TaylorMade and CCM Hockey have been sold in
                                                                                                       the course of 2017
                                         •   CCM Hockey was considered as non-core                                                                          25
(1) Operating margin pre central costs
BUSINESS                  INVESTMENT
                OVERVIEW                                                                                 APPENDIX
                                            UPDATE                       CASE

               GBL’s involvement and positive long-term outlook
Over time, GBL has strengthened its influence, being involved into all key corporate governance decisions. We
remain confident in the long-term prospects, backed by a strong management team, executing the right strategy,
with the ambition to increase returns to shareholders

      GBL’s involvement since 2016                                          Why do we remain positive?
                                                  GBL’s involvement     • Industry trends remain attractive
• Operations:
                                                                          – Athleisure / health consciousness
  – Strong results in 2016 & 2017
  – adidas has closed the gap with Nike                                   – Sportswear adoption in China and other
                                                                            countries
  – Streamlining of the portfolio (TaylorMade
    and CCM Hockey)                                                     • Top line growth will be supported by:
  – Digital roadmap acceleration
                                                                          – Further market share gains in the US
• Governance                                                              – Digital transformation with online expected
  – Kasper Rorsted has been appointed CEO                                   to reach €4.0bn in 2020 (from €1.0bn in
                                                                            2016)
  – Ian Gallienne has become Board member
    and joined the audit Committee                                        – The ongoing strong momentum in China
  – CFO Robin Stalker was replaced by Harm                                – Speed initiatives
    Ohlmeyer
                                                                          – Successful franchises (e.g. Yeezy) and new
  – Attractive LTIP package for Management
                                                                            partnerships
    to further align interests
  – Succession planning and strengthening of                            • Operating margin is expected to reach 11.5%
    Board skills                                                          in 2020 driven by:
                                                                          – Operational excellence (supply chain, speed
• Shareholder remuneration                                                  program)
  – Share buyback program of €3bn
                                                                          – Reebok turnaround
  – Progressive increase in payout, anticipated
    within the 30%-50% range                                              – Increasing share of online sales
                                                                          – Margin expansion in the US
                                                                                                                          26
BUSINESS   INVESTMENT
OVERVIEW                                                APPENDIX
                         UPDATE        CASE

  Overview of GBL                                p.2

  Business update                                p.8

  Investment case                                p.15

  Appendix                                       p.18
  1. Asset rotation
  2. adidas case study
  3. Sienna Capital
  4. Management

                                                                   27
BUSINESS                 INVESTMENT
                   OVERVIEW                                                                             APPENDIX
                                           UPDATE                      CASE

Overview of Sienna Capital
Sienna Capital is a platform for GBL to invest in alternative assets in partnership with external managers
and also via direct investments and co-investments
                                                                            Several benefits
                                                                                to GBL

                                                         Earn attractive risk-adjusted returns

                                                         Contribute to growing GBL’s NAV and dividend
      7 external              Direct investment/
      managers                  Co-investment            Part of an ongoing diversification of GBL’s portfolio
                                                          and revenue stream

                                                         Attract talent around the activities of GBL
                                                          and serve as a best ideas factory

                                                         Provide co-investment opportunities

      14 funds
                                                                                   8%
       ~100
     Underlying                                          Contribution to GBL’s Net Asset Value
      operating
     companies

                                                                                                                   28
BUSINESS                                     INVESTMENT
                          OVERVIEW                                                                                                                                        APPENDIX
                                                                       UPDATE                                          CASE

 Overview of Sienna Capital

   Funds/year of                                                                                 Capital          Remaining            Distribution               Stake           Implied money
                               Strategy               Funds             Commitment
 initial investment                                                                             invested         commitment          received to date             value              multiple

                            Private Equity        ECP I, II, III, IV         €863m                €621m               €242m                 €593m                 €337m                1.5x
         2005

                            Private Equity         Sagard I, II, 3           €385m                €263m               €121m                 €286m                 €180m                1.7x
         2002

                               LBO Debt             KCO III & IV             €300m                €211m                €90m                  €75m                 €209m                1.4x
         2013
                                                     Mérieux
                             Healthcare
                                                  Participations              €75m                 €55m                €20m                   €0m                  €62m                1.1x
                           Growth Capital
         2014                                          I&2

                              European
                            mid-cap public          PrimeStone               €150m                €150m                   -                     -                 €153m                1.0x
         2015                  equities
                               Long-term
                                capital to
                                                      BDTCP II               €107m                 €59m                €50m                   €2m                  €72m                1.2x
                              closely held
         2015                  businesses

                                Digital
                                                      Backed 1                €25m                 €20m                 €5m                     -                  €27m                1.4x
                             technologies
          2017

                                                                             €250m                €250m                   -                     -                 €275m                1.1x
         2018
                                                                                                                                                                            (1)
     Cumulative                                                             €2,155m              €1,629m              €528m                 €970m                €1.315m               1.4x

Note: figures as of December 31, 2018                                                                                                                                                             29
(1) Difference between Sienna Capital’s stake value of EUR 1,315 million and its net asset value of EUR 1,374 million primarily corresponding to Sienna Capital’s cash position
BUSINESS   INVESTMENT
OVERVIEW                                                APPENDIX
                         UPDATE        CASE

  Overview of GBL                                p.2

  Business update                                p.8

  Investment case                                p.15

  Appendix                                       p.18
  1. Asset rotation
  2. adidas case study
  3. Sienna Capital
  4. Management

                                                                   30
BUSINESS                        INVESTMENT
OVERVIEW                                                                                      APPENDIX
                          UPDATE                             CASE

        Ian Gallienne – Co-CEO
    Earlier in his career, Mr. Gallienne worked at the private equity firm Rhône Group in New York and London.
    In 2005, he founded and was Managing Director of the private equity funds of Ergon Capital Partners in
    Brussels.
    He has been a Director of Groupe Bruxelles Lambert since 2009 and Co-CEO since 2012.
    He obtained an MBA from INSEAD in Fontainebleau.
    Mr. Gallienne serves as a Director of Imerys, Pernod Ricard, SGS and adidas.

        Colin Hall – Head of Investments
    Mr. Hall began his career in 1995 in the merchant banking group of Morgan Stanley. In 1997, he joined
    Rhône Group, a private equity firm, where he held various management positions for 10 years in New York
    and London. In 2009, he was the co-founder of a hedge fund, sponsored by Tiger Management (New York),
    where he worked until 2011. In 2012 he joined, as CEO, Sienna Capital, a 100% subsidiary of Groupe
    Bruxelles Lambert, which regroups its alternative investments (private equity, debt or specific thematic
    funds). In 2016, he was also appointed to the role of Head of Investments at GBL.
    He holds a BA from Amherst College and an MBA from the Stanford University Graduate School of
    Business.
    Mr. Hall serves as a Director of Imerys, Umicore and GEA.

                                                                                                                 31
BUSINESS                        INVESTMENT
OVERVIEW                                                                                       APPENDIX
                          UPDATE                             CASE

       Xavier Likin – CFO
    Mr. Likin started his career in Central Africa in the car distribution sector where he held various
    administrative and financial positions at MIC. In 1997, he joined PwC where he became Senior Manager and
    was designated as C.P.A. by the Institut des Réviseurs d’Entreprises. In 2007, he joined Ergon Capital
    Partners as Chief Financial Officer. Later, in June 2012, he was appointed Group Controller of GBL. Since
    August 1, 2017, he assumes the CFO function.
    Mr. Likin holds a M.Sc. in Commercial Engineering and certificates in Tax Administration from the Solvay
    Brussels School of Economics & Management (ULB).

        Priscilla Maters – General Secretary & Chief Legal Officer
    Mrs. Maters began her career in 2001 with law firms in Brussels and London (including at Linklaters), where
    she specialised in mergers-acquisitions, capital markets, financing and business law.
    She joined GBL in 2012 and is now carrying the function of Chief Legal Officer and General Secretary.
    Mrs. Maters has a law degree from Université Libre de Bruxelles and from the London School of Economics
    (LLM).

                                                                                                                  32
BUSINESS                          INVESTMENT
                  OVERVIEW                                                                                                 APPENDIX
                                                  UPDATE                               CASE

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