European CFO Survey A new wave - of optimism Spring 2021 - CFO Programme - Deloitte

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European CFO Survey A new wave - of optimism Spring 2021 - CFO Programme - Deloitte
European CFO Survey
A new wave – of optimism
Spring 2021                CFO Programme
European CFO Survey A new wave - of optimism Spring 2021 - CFO Programme - Deloitte
European CFO Survey | A new wave – of optimism

     Contents

     01
     Optimism – though much
                                                      06
                                                      Will inflation pick up?
     COVID harm remains                               Page 12
     Page 05

     02
     Fresh hopes
                                                      07
                                                      Conclusion: a dynamic period ahead
     Page 06                                          Page 13

     03
     Turning the COVID page
                                                      08
                                                      The Deloitte European CFO Survey
     Page 07                                          Page 14

     04
     Different recovery patterns
                                                      09
                                                      Endnotes
     Page 09                                          Page 16

     05
     Wary and yet bold – investments
                                                      10
                                                      Contacts
     and hiring intentions                            Page 17
     Page 11

02
European CFO Survey A new wave - of optimism Spring 2021 - CFO Programme - Deloitte
European CFO Survey | A new wave – of optimism

                                                      Foreword                                                                                                                    01

                                                      As part of our broader commitment to supporting business leaders
                                                      across the globe in their strategic decision-making, we are pleased to                                                      02
                                                      present the thirteenth edition of the Deloitte European CFO Survey.
                                                                                                                                                                                  03
                                                      Since 2015 the survey has given voice twice a year to about 1,500 Chief Financial Officers from across Europe.
                                                      The report provides an overview of CFOs’ hiring and investment intentions, their views on critical business risks
                                                      and strategic priorities, and the factors they currently consider vital for success. Due to its wide geographical reach,    04
                                                      the consistently high number of participants across a range of different industries, and the privileged viewpoint of
                                                      CFOs, it provides insights into how European companies view the economic environment and how they are reacting
                                                      to it.                                                                                                                      05
                                                      Although the COVID-19 pandemic has yet to be overcome and European countries remain under lockdown, this
                                                      edition of the survey uncovers a new sense of optimism. Many companies seem already to have turned the page on
                                                      COVID and are now focusing on the post-pandemic reality. This is not true, however, for all companies. Much of the          06
                                                      ability of businesses to emerge from the crisis in a stronger position depends on their capacity to invest wisely –
                                                      in people as well as in technology. The willingness to invest is indeed on the rise. But perhaps most vital of all is the
                                                      ability to look further down the line and formulate a bold longer-term strategic vision. In this regard CFOs have an        07
                                                      important role to play, providing the information and tools that can enable companies to take sound decisions.

                                                      We hope you find the views set out in the report bring an interesting dynamic to your discussions and trigger
                                                      further debate. To discuss any specific aspects of the report, please contact one of our Deloitte leaders.
                                                                                                                                                                                  08

                                                                                                                                                                                  09

                                                                                                                                                                                  10
                                                      Rolf Epstein
                                                      Leader CFO Program, Germany

03
European CFO Survey A new wave - of optimism Spring 2021 - CFO Programme - Deloitte
European CFO Survey | A new wave – of optimism

                                                                                            01

                                                      With strict lockdown measures still
                                                                                            02
                                                      in place across Europe, vaccines
                                                      being distributed slowly in many
                                                                                            03
                                                      countries, and still high levels of
                                                      new COVID-19 infections, it would
                                                      be easy to be gloomy about            04
                                                      European economic prospects.
                                                      But financial executives across       05
                                                      the continent take a quite
                                                      different view, as the results        06
                                                      of the latest Deloitte European
                                                      CFO survey reveal.                    07

                                                                                            08

                                                                                            09

                                                                                            10

04
European CFO Survey | A new wave – of optimism

     Optimism – though much COVID harm remains                                                                                                                                                                                         01

     Europe in March 2021 might not seem to have advanced much a year since COVID-19 was declared a global pandemic.
     Stringent policy measures to restrict people’s behaviour are largely still in place across the region.                                                                                                                            02

                                                                                                                                                                                                                                       03
     The Oxford stringency index, a composite measure           Figure 1. One year after the COVID-19 pandemic struck, Europe is yet to unlock.
     that records the strictness of lockdown policies
                                                                Stringency index                                                                                                                                            Mobility
     adopted, was only slightly below its level in April 2020
     when Europe faced the first wave of the pandemic           90                                                                                                                                                             10%     04
     (Figure 1, left axis). According to Google’s mobility
     data, visits to retail and recreational locations (such
                                                                80
     as restaurants, shopping centres or cinemas) and                                                                                                                                                                          -10%
     movements in transport hubs (such as underground,                                                                                                                                                                                 05
     bus or train stations) were more than 40 per cent and      70

     35 per cent below the pre-COVID level, respectively.1                                                                                                                                                                     -20%
     To some extent, Europeans are even less active than
     they were in March 2020 (Figure 1, right axis). Although
                                                                60
                                                                                                                                                                                                                                       06
     mass vaccination campaigns have begun everywhere,                                                                                                                                                                         -30%
                                                                50
     the pace of vaccine rollouts varies considerably, with
     most European countries lagging far behind the United                                                                                                                                                                             07
     Kingdom in terms of coverage.                              40
                                                                                                                                                                                                                               -40%

                                                                30
                                                                                                                                                                                                                               -50%
                                                                                                                                                                                                                                       08
                                                                20

                                                                10
                                                                                                                                                                                                                               -60%
                                                                                                                                                                                                                                       09

                                                                 0                                                                                                                                                             -70%
                                                                      Jan
                                                                       20
                                                                                Feb
                                                                                 20
                                                                                          Mar
                                                                                          20
                                                                                                      Apr
                                                                                                      20
                                                                                                               May
                                                                                                               20
                                                                                                                          Jun
                                                                                                                           20
                                                                                                                                     Jul
                                                                                                                                     20
                                                                                                                                               Aug
                                                                                                                                                20
                                                                                                                                                          Sep
                                                                                                                                                           20
                                                                                                                                                                    Oct
                                                                                                                                                                    20
                                                                                                                                                                               Nov
                                                                                                                                                                               20
                                                                                                                                                                                         Dec
                                                                                                                                                                                         20
                                                                                                                                                                                                    Jan
                                                                                                                                                                                                     21
                                                                                                                                                                                                               Feb
                                                                                                                                                                                                                21
                                                                                                                                                                                                                         Mar
                                                                                                                                                                                                                         21            10
                                                                     Stringency index           Mobility

                                                                Source: Deloitte’s calculations. Stringency Index: https://ourworldindata.org/grapher/covid-stringency-index , data downloaded on April 7th, 2021. Mobility data:
                                                                https://www.google.com/covid19/mobility/?hl=en , data downloaded on April 8th 2021. Average values of mobility data for visits to “retail/recreational activities”
                                                                and “movements in transit stations” across all countries part of the European Economic Area (EEA) plus Russia, Switzerland and the UK.
05
European CFO Survey | A new wave – of optimism

     Fresh hopes                                                                                                                                                                                                              01

     The latest Deloitte European CFO survey reveals great levels of optimism across the region. In all the countries surveyed
     CFOs who feel more optimistic about their company’s financial prospects outnumber those who are less optimistic, so                                                                                                      02
     that the net balance of sentiment is positive everywhere.
                                                                                                                                                                                                                              03
     The overall share of respondents saying they feel less    Europe’s CFOs also have high hopes when looking at           Figure 2. Business confidence is at its highest since
     optimistic has more than halved compared to the           the next 12 months. Seventy-seven percent of CFOs            the beginning of the series. Compared to three months
     autumn edition, to an all-time low. At the same time,     expect the revenues of their companies to increase –         ago, how do you feel about the financial prospects for
     the share of respondents who feel optimistic further      25 percentage points more than in September. Only 11         your company?*                                                                                    04
     increased so that the net balance of sentiment            per cent expect them to fall. Again, the improvement
                                                                                                                            70%
     is at its highest since the beginning of the series.      in sentiment is common to all countries and all sectors
     The increase in optimism is more pronounced in            surveyed. Similarly, expectations on the evolution
     countries outside the euro area and is led above all      of operating margins have improved, reaching their           53%                                                                                50%
                                                                                                                                                                                                                     53%
                                                                                                                                                                                                                              05
                                                                                                                                                                    43%
     by the upbeat mood of CFOs in the UK, where a net         highest since 2015.                                                                         38%            38%
     77 percent of respondents feel more optimistic                                                                         35% 33%
                                                                                                                                            25% 25% 26%                            25% 24%
     than three months ago – the highest level across          This steep rebound in sentiment might, however,
     all countries.                                            be considered almost a natural reaction. The dive            18%
                                                                                                                                                                                                19%                           06
                                                                                                                                                                                                      10%
                                                               suffered as the global pandemic hit was extremely
     The improvement in business confidence is evident         deep. And despite proceeding at a slower pace                 0%
     too when looking at the results across different          than in other advanced economies, the vaccination
                                                                                                                                                                                                                     9%
                                                                                                                                                                                                                              07
     industries. Even in sectors hit hard by the pandemic,     campaign is advancing and indeed accelerating in all         -18%                           13% 11% 12%
     such as tourism and travel, and still much affected by    European countries, bringing closer the prospect that               18%
                                                                                                                                            23% 22% 25%                                                        23%
     the restrictions in place, a vast majority of CFOs feel   restrictions will be lifted in coming months. Particularly                                                          26% 26%
                                                                                                                            -35%
     more optimistic than three months ago and view the        in those industries operating at rock-bottom levels                                                                              36%                           08
     future confidently.                                       even cautious reopening represents an improvement.
                                                                                                                            -53%
                                                               It is also the case that companies have adapted to the
                                                               new environment and found new ways to do business,
                                                               thus becoming less hampered by restrictive measures.         -70%
                                                                                                                                   Spring       Spring     Spring         Spring       Spring
                                                                                                                                                                                                      66%
                                                                                                                                                                                                      Spring         Spring
                                                                                                                                                                                                                              09
                                                                                                                                    2015         2016       2017           2018         2019           2020           2021

                                                                                                                                More optimistic         Less optimistic
                                                                                                                                Euro area (net balance)      Countries outside the Euro area (net balance)
                                                                                                                                                                                                                              10
                                                                                                                            Source: Deloitte European CFO Survey, Spring 2015 – Spring 2021.
                                                                                                                            Note: In Denmark, Norway, Italy and Poland the question specified a six-month period.
                                                                                                                            *To explore the results country by country, please view the interactive graphs at
                                                                                                                            www.deloitte.com/europeancfosurvey

06
European CFO Survey | A new wave – of optimism

     Turning the COVID page                                                                                                                                                                01

     There are broader signs that many European companies have turned the page on the pandemic and are fully
     focusing on the emerging business environment.                                                                                                                                        02

     Asked to assess which phase of the COVID crisis their     Figure 3. A majority of European companies are already in the Thrive phase, focusing on the
     organisation has entered, two in three CFOs report        post-pandemic future. What phase of the COVID-19 crisis is your organisation in?*
                                                                                                                                                                                           03
     that they are already preparing for and shaping
     the post-pandemic future – what we define as the           5%

     “Thrive” phase. Only 14 per cent feel they are still in
     survival mode (Figure 3).
                                                                                                                                                                                           04

     Although the positive mood is widespread the data         14%
     do reveal substantial differences across industries.                                                                                                                                  05
     For example, more than 80 per cent of CFOs in life
     sciences and health care (LS&HC) consider their
     organisation to be already in the Thrive phase but
     only 38 per cent in tourism and travel, where more                                                                                                                                    06
     than half the CFOs say they are still battling to
     ensure their company’s survival.
                                                                                                                                                                   66%
                                                                                                                                                                                           07

                                                                                                                                                                                           08

                                                                                                                                                                                           09
                                                                                                                             Thrive – Preparing for and shaping the post-pandemic future
                                                                                                                             Recover – Learning from the pandemic and recovering
                                                               16%                                                           Respond – Managing continuity and ensuring company survival   10
                                                                                                                             Not sure

                                                                                                                          *To explore the results country by country, please view the
                                                               Source: Deloitte European CFO Survey, Spring 2021.         interactive graphs at www.deloitte.com/europeancfosurvey

07
European CFO Survey | A new wave – of optimism

                                                                                                                                                                                                          01
     Interestingly, CFOs in retail are particularly bullish,   Figure 4. The share of companies in the “Thrive” phase varies substantially across industries
     with 66 per cent reporting that they are in the           What phase of the COVID-19 crisis is your organisation in?* (% “Preparing for and shaping the
     Thrive phase (Figure 4). By pushing consumers             post-pandemic future”) for your company?*
                                                                                                                                                                                                          02
     towards online shopping the pandemic has forced
     retailers to invest in and expand their omnichannel
     capabilities, propelling them towards new ways to
     serve their clients.
                                                                  Life Science & Health Care                                                                                                        81%
                                                                                                                                                                                                          03
                                                                   Business & Prof. Services                                                                                                  76%
     Company size also affects the responses. In general,
     smaller companies (defined as those with annual                     Technology, Media
                                                                                                                                                                                         74%
                                                                                                                                                                                                          04
     revenues of up to €100 million) appear to be at an              & Telecommunications
     earlier stage of the recovery, with 22 per cent of
     respondents reporting that they are still in the                      Financial Services                                                                                           72%
     “Respond” phase. By contrast, only 6 per cent of                                                                                                                                                     05
     CFOs in large companies (defined as those with
                                                                                       Retail                                                                                     66%
     annual revenues of €1 billion or more) are in the
     same position.
                                                                           Consumer goods                                                                                     64%                         06
                                                                        Energy & Resources                                                                                    64%

                                                                                                                                                                                                          07
                                                                               Construction                                                                                  63%

                                                               Industrial Products & Services                                                                               61%
                                                                                                                                                                                                          08
                                                                                 Automotive                                                                           57%

                                                                       Transport & Logistics
                                                                                                                                                                                                          09
                                                                                                                                                          48%

                                                                           Tourism & Travel                                                   38%
                                                                                                                                                                                                          10

                                                               Source: Deloitte European CFO Survey, Spring 2021.
                                                               *To explore the results country by country, please view the interactive graphs at www.deloitte.com/europeancfosurvey

08
European CFO Survey | A new wave – of optimism

     Different recovery patterns                                                                                                                                                                                                                                           01

     CFOs’ views on when their revenues will return to pre-pandemic levels also point to overall improvement. More than
     40 per cent of CFOs report that they are already at or above pre-crisis levels – almost twice as many as last autumn,                                                                                                                                                 02
     when this figure was only 23 per cent.
                                                                                                                                                                                                                                                                           03
     There are, however, large differences between                            Figure 5. The larger the GDP drop in 2020, the lower the share of companies that are at or above
     countries, with, not surprisingly, a smaller share of                    the pre-pandemic level.
     CFOs reporting that they are already at or above their
     pre-pandemic level in economies that took a harder
                                                                                                                                                           70%
                                                                                                                                                                                                    Denmark
                                                                                                                                                                                                                                                                           04
     hit (Figure 5). For example, while almost two-thirds of                                                                                                                     Russia
     CFOs in Denmark and Russia say that their revenues                                                                                                             Luxembourg
     are already at pre-crisis levels, less than 30 per cent do                                                                                            60%
                                                                                                                                                                                                                                                                           05
                                                                  Share of companies already at or above pre-pandemic levels

                                                                                                                                                                 Poland                              Netherlands
     in Spain, Greece and the UK.                                                                                                   Trendline

                                                                                                                                                           50%

                                                                                                                                                                          Norway          Germany                                 Iceland
                                                                                                                                                                                                                                                                           06
                                                                                                                                                           40%
                                                                                                                                                                            Finland                           Austria
                                                                                                                                                                                                                                                        Trendline
                                                                                                                                                                          Sweden            Switzerland                                Italy                               07
                                                                                                                                                                                                                                               Spain
                                                                                                                                                           30%
                                                                                                                                                                                                                              Greece

                                                                                                                                                                                                                                                       United Kingdom
                                                                                                                                                 Ireland                                                           Portugal                                                08
                                                                                                                                                           20%

                                                                                                                                                           10%                                                                                                             09

                                                                                                                                                           0%
                                                                                                                               4%               2%           0%              -2%              -4%                  -6%                 -8%      -10%                -12%   10
                                                                                                                                                                             Real GDP annual percentage change 2020

                                                                              Source: Deloitte European CFO Survey, Spring 2021. GDP data: IMF, World Economic Outlook, April 2021. Annex Table 1.1.1 accessed on April 9th, 2021.

09
European CFO Survey | A new wave – of optimism

                                                                                                                                                                                                           01
     Despite the general rise in optimism, some CFOs             Figure 6. One-third of respondents don’t expect to get back to pre-pandemic levels until 2022 or later.
     see a long road to recovery. While, on average,             Based on the information you have so far, when do you expect your company to return to a pre-crisis level of
     about a quarter of respondents expect to return             revenue generation?
                                                                                                                                                                                                           02
     to the pre-crisis activity level by the end of 2021,
                                                                                                                                                                                              3%
     another quarter expect full recovery will have to wait      100%
                                                                                                                                                                               6%
     until 2022, and about 10 per cent of respondents
     expect a full recovery even later than that (Figure 6).
                                                                                                                                                                                                           03
                                                                                                                                                24%
                                                                  90%

     Expectations are particularly low in the tourism
     sector where no company has already returned to
                                                                  80%                                                                                                                                      04
     pre-pandemic levels and only 15 per cent expect
     to do so by the end of this year. A relative majority
     (40 per cent) expect full recovery by 2023. CFOs in          70%
                                                                                                                  24%
     the automotive sector are also more likely to see a                                                                                                                                                   05
     slow road to recovery, with only 19 per cent reporting
     that they are already at pre-crisis levels and another       60%

     36 per cent expecting to bounce back by the end of
     2021. At the other end of the spectrum, three-quarters
                                                                  50%
                                                                                                                                                                                                           06
     of CFOs in the financial sector say they are already at
     pre-crisis levels or expect to be by the end of the year.                      43%

                                                                  40%
                                                                                                                                                                                                           07

                                                                  30%

                                                                                                                                                                                                           08
                                                                  20%

                                                                  10%                                                                                                                                      09

                                                                   0%
                                                                                Already at or
                                                                               above pre-crisis
                                                                                                           By the end of 2021                  In 2022                       In 2023    In 2024 or later   10

                                                                 Source: Deloitte European CFO Survey, Spring 2021. Percentages calculated excluding respondents answering “No idea”.
                                                                 *To explore the results country by country, please view the interactive graphs at www.deloitte.com/europeancfosurvey

10
European CFO Survey | A new wave – of optimism

     Wary and yet bold – investments and hiring intentions                                                                                                                                                                   01

     As in the previous edition of the survey, CFOs remain concerned about a possible weakening in demand and about the
     overall state of the economy. CFOs see a little less uncertainty than in the autumn but a net balance of 65 per cent still                                                                                              02
     consider the current levels of economic and financial uncertainty as high or very high.
                                                                                                                                                                                                                             03
     And yet their investment intentions have surged, with       to over 3,000, representing over US$ 103 trillion in          case in only one country. From an employment
     almost half the CFOs planning to increase their capital     assets under management.3 The increasing pressure             perspective, these positive signals on employment are
     expenditures (CAPEX) over the next 12 months, and only      on companies to achieve sustainability goals means in         welcome as the COVID-19 pandemic has taken its toll on
                                                                                                                                                                                                                             04
     14 per cent planning a reduction. The last time that CFOs   turn more investment in analytics, efficient equipment        workers – especially women and young workers.4
     showed a similar willingness to invest was in March 2018,   and environmentally friendly buildings, to name just
     not only well before the pandemic, but also before trade    a few. The combination of the two trends, digital and
                                                                                                                               Figure 7. The outlook for capital expenditures turns positive.                                05
     wars and rising geopolitical tensions on the world stage    environmental, means future investment levels are
     began to heighten uncertainty (Figure 7).                   likely to be higher than in the recent past.
                                                                                                                               In your view how are capital expenditures for your company
                                                                                                                               likely to change over the next 12 months? (% net balance)*
     Two trends may spur investment                              A brighter outlook for employment                             40%                                                                                           06
     As the pandemic is far from over and there are plenty       The outlook for employment also show clear signs of                                                         32%                                       32%
     of risks to the economic recovery, companies’ plans to      improvement. A net balance of 24 per cent of CFOs expect      30%     26%                           27%
                                                                                                                                                              24%
     increase their CAPEX are a positive sign. This seems        to increase their workforce over the next 12 months, with
     more than a rebound from last year’s depressed levels,      43 per cent expecting an increase against 19 per cent
                                                                                                                               20%             16%                                  17%                                      07
     when many cut their spending plans. COVID-19 brought        expecting a decrease. This represents not only the first      10%                    8%                                    8%
     with it new demands related to workers’ and customers’      positive balance for employment in two years but also the
                                                                                                                                                                                                  -7%     -35% -11%
     safety as well as a need to increase digital interaction.
     All of this requires investment in new equipment,
                                                                 second highest level since the beginning of the series in
                                                                 2015. The outlook is positive across all industries – even
                                                                                                                                0%
                                                                                                                                                                                                                             08
     automation and digital technologies.                        those worst hit by the pandemic. The hiring intentions of     -10%

                                                                 CFOs in tourism and travel, for example, are among the
                                                                                                                               -20%
     Perhaps surprisingly the pandemic has also increased        most bullish, with a net balance of 36 per cent planning to                                                                                                 09
     the attention paid to environmental issues, adding a        add to their workforce. Companies in the “Thrive” phase       -30%
     sense of urgency to efforts to shift away from fossil       are more likely to be bullish on employment, but the net
     fuels. Major economies have announced plans to              balance of intentions is positive too among companies         -40%
                                                                                                                                      Autumn         Autumn         Autumn         Autumn        Autumn       Autumn
     achieve carbon neutrality by 2050, providing a long-        that are not yet out of the worst phase of the crisis.                2015           2016           2017           2018          2019         2020          10
     term signal on the direction of travel.2 The number of      And in one-third of the countries surveyed CFOs
     investors who have signed up to the UN Principles for       mention shortages of skilled labour as one of their top       Source: Deloitte European CFO Survey, Autumn 2015 – Spring 2021.
                                                                                                                               *To explore the results country by country, please view the interactive graphs at
     Responsible Investments (PRI) has further increased         three concerns – whereas in the autumn that was the           www.deloitte.com/europeancfosurvey

11
European CFO Survey | A new wave – of optimism

     Will inflation pick up?                                                                                                                                                                             01

     Talk of inflation has increased lately. The argument is that once vaccines are rolled out and economies reopen, cash-rich
     consumers will go on a spending spree.                                                                                                                                                              02

     At the same time production and transport                  Figure 9. CFOs’ expectations on the average inflation rate – countries in the Euro area and selected
     bottlenecks will prevent businesses from satisfying        countries outside the Euro area. What do you think the inflation rate (for the Consumer Price Index) will be
                                                                                                                                                                                                         03
     the sudden surge in demand. Consequently prices            in your country in 12 months’ time?
     will begin to rise. Furthermore, central banks’ balance
     sheets have expanded substantially in many countries,
     largely through purchases of rising government debt.
                                                                2.50%
                                                                                                                                                                                                         04
     It is argued that this monetary expansion and rise in
     government debt could cause a loss of confidence in
     economic and financial stability, in turn causing prices   2.00%                                                                                                                                    05
     to spiral.

     The survey does reflect CFOs’ expectation that
     inflation will rise. Inflation expectations have risen     1.50%                                                                                                                                    06
     in a majority of countries compared to the autumn.
     But they remain below the levels in spring 2019.
     Among countries in the Euro area, the expected
     inflation rate a year from now averages 1.37 per cent,                                                                                                                                              07
                                                                1.00%
     still well below the European Central Bank’s inflation
     target of 2 per cent. Thus, across Europe, financial
     executives do not seem to be planning for a high-
     inflation environment.
                                                                                                                                                                                                         08
                                                                0.50%

                                                                                                                                                                                                         09
                                                                  0%
                                                                                Autumn                    Spring                  Autumn                    Spring                     Autumn   Spring
                                                                                 2018                      2019                    2019                      2020                       2020     2021
                                                                                                                                                                                                         10
                                                                     Sweden           Norway            Switzerland          Euro area

                                                                Source: Deloitte European CFO Survey, Autumn 2015 – Spring 2021.
                                                                *To explore the results country by country, please view the interactive graphs at www.deloitte.com/europeancfosurvey

12
European CFO Survey | A new wave – of optimism

     Conclusion: a dynamic period ahead                                                                                                                    01

     The world has experienced 12 months like no other in living memory.
     The ingenuity, resourcefulness and resilience of individuals and                                                                                      02
     businesses has been tested. Workers have adapted to new ways
     of living and conducting business despite terrible losses, restricted
                                                                                                                                                           03
     mobility and extraordinarily high levels of uncertainty.

     Many risks remain but recovery from the pandemic now         Nor will the pandemic and the efforts to overcome prove
                                                                                                                               New technologies            04
     seems near at hand and CFOs across Europe are looking        the only engine of change. Other issues, too, will shape
     to the future with confidence.                               coming years, from rising geopolitical tensions to growing
                                                                  awareness of social issues and the complexities of new       and ways of working
                                                                                                                                                           05
     The business environment as the world exits the
     pandemic, however, is quite different to how it was before
                                                                  working models and forms of interaction.
                                                                                                                               have come into
     it. COVID-19, while obstructing business, has accelerated
     change. New technologies and ways of working have come
                                                                  There is much for business executives to analyse and
                                                                  assess, and much that they will need to do. An exciting      play. Awareness of
                                                                                                                                                           06
     into play. Awareness of environmental dangers has risen,
     and so has the willingness to address these risks. The
                                                                  period of innovation and dynamism appears to lie ahead.
                                                                                                                               environmental dangers
     drive to leave behind fossil fuels has speeded up.
                                                                                                                               has risen, and so has the   07
                                                                                                                               willingness to address
                                                                                                                               these risks. The drive to   08
                                                                                                                               leave behind fossil fuels
                                                                                                                               has speeded up.             09

                                                                                                                                                           10

13
European CFO Survey | A new wave – of optimism

     The Deloitte European CFO Survey                        01
     Since 2015 Deloitte has conducted the European CFO
     survey, giving voice twice a year to senior financial
     executives from across Europe. The data for the
                                                             02
     Spring 2021 edition were collected in March 2021
     and garnered responses from 1,559 CFOs in 19
     countries and across a wide range of industries
     (Figure 9). To explore the results country by
                                                             03
     country, please view the interactive graphs at
     www.deloitte.com/europeancfosurvey
                                                             04

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14
European CFO Survey | A new wave – of optimism

                                                                                                                                                                         01
                                                      Sample composition by                                    Sample composition by industry
                                                      geographic location                                      Industry                                                  02
                                                      Country                                                  Financial Services                              16%
                                                      Portugal                                       15%       Industrial Products & Services                  14%
                                                      Denmark                                        9%        Consumer goods                                  8%        03
                                                      Germany                                        9%        Technology, Media &
                                                                                                                                                               7%
                                                      Switzerland                                    8%        Telecommunications
                                                      Sweden                                         6%        Retail                                          7%        04
                                                      United Kingdom                                 6%        Energy & Resources                              7%
                                                      Spain                                          6%        Construction                                    6%
                                                      Norway                                         6%        Transport & Logistics                           6%        05
                                                      Italy                                          5%        Life Science & Health Care                      5%
                                                      Poland                                         5%        Automotive                                      5%
                                                      Russia                                         4%        Business & Professional Services                4%
                                                                                                                                                                         06
                                                      Austria                                        4%        Tourism & Travel                                3%
                                                      Iceland                                        4%        Other                                           13%
                                                                                                                                                                         07
                                                      Netherlands                                    4%
                                                      Greece                                         3%        Sample composition by business size
                                                                                                               Annual revenues
                                                      Finland                                        2%                                                                  08
                                                      Ireland                                        2%        Less than 100 million euro                      39%
                                                      Luxembourg                                     1%        Between 100 and 999 million euro                41%
                                                      Belarus                                        0%        1 billion euro and more                         20%       09

                                                      Acknowledgements
                                                      We would like to thank all participating CFOs for their support in completing this survey. We would also like to   10
                                                      thank the CFO Survey Teams in each of the countries that collected the data from local CFOs, as well as Ram Sahu
                                                      for the management of the data and Julius Elting, Fraciska Bulang and Alex Boersch for their useful comments on
                                                      previous versions of the article.

15
European CFO Survey | A new wave – of optimism

     Endnotes                                                                                                                                  01
     01. Author calculations based on Google’s COVID-10 community mobility reports: https://www.google.com/covid19/mobility/?hl=en ,
         data downloaded on April 8th 2021. Average values of mobility data for “visits to retail/recreational activities” and “movements in   02
         transit stations” across all countries part of the European Economic Area (EEA) plus Russia, Switzerland and the UK.

     02. UN Climate Press Release/21 Sep 2020 „Commitments to Net Zero Double in Less Than a Year”,
         https://unfccc.int/news/commitments-to-net-zero-double-in-less-than-a-year accessed on April 13th, 2021.                              03

     03. Principle for Responsible Investment, “Annual Report 2020” https://www.unpri.org/about-the-pri/annual-report-2020/6811.
         article, accessed on April 13th, 2021.                                                                                                04
     04. International Labour Organization (ILO) “ ILO Monitor: COVID-19 and the world of work. Seventh edition. Updated estimates
         and analysis” https://www.ilo.org/wcmsp5/groups/public/@dgreports/@dcomm/documents/briefingnote/wcms_767028.pdf,
         January 2021. Accessed on April 13th, 2021.                                                                                           05

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16
European CFO Survey | A new wave – of optimism

     Contacts                                                                                                                       01
     Austria                                 Greece                        Netherlands                   Spain
     Gerhard Marterbauer                     Panayiotis Chormovitis        Frank Geelen                  Nuria Fernandez
     Partner Wirtschaftsprüfung              Partner, CFO Programme Lead   Partner, CFO Programme Lead   Senior Manager, CFO
                                                                                                                                    02
     Deloitte Austria                        Deloitte Greece               Deloitte Netherlands          Programme
     +43 1 537 00-4600                       +30 210 6781 316              +31 882 884 659               Deloitte Spain
     gmarterbauer@deloitte.at                pchormovitis@deloitte.gr      FGeelen@deloitte.nl           +34 9143 81811             03
                                                                                                         nufernandez@deloitte.es
     Belarus                                 Iceland                       Norway
     Maria Shachenkova                       Maria Skuladottir             Ragnar Nesdal                 Sweden
     Senior Manager,                         Director Brand, Marketing &   Partner, Financial Advisory   Henrik Nilsson             04
     Audit and Risk Advisory                 Communications                Deloitte Norway               Partner, CFO Survey Lead
     Deloitte Belarus                        Deloitte Iceland              +47 958 80 105                Deloitte Sweden
     +375 (17) 309 99 00                     +354 580 3020                 rnesdal@deloitte.no           +46 73 397 11 02
     mshachenkova@deloitte.by                mskuladottir@deloitte.is                                    henilsson@deloitte.se      05
                                                                           Poland
     Denmark                                 Ireland                       Paweł Spławski                Switzerland
     Kim Hendil Tegner                       Daniel Gaffney                Partner, CFO Programme Lead   Michael Grampp
     CFO Programme Lead                      Partner, Finance &            Deloitte Poland               Chief Economist, Head of   06
     Deloitte Denmark                        Performance                   +48 664 199 183               Research^
     +45 30 93 64 46                         Deloitte Ireland              psplawski@deloittece.com      Deloitte AG
                                             +353 1 417 2349                                             +41 582 796 817
     ktegner@deloitte.dk
                                             dgaffney@deloitte.ie          Portugal                      mgrampp@deloitte.ch
                                                                                                                                    07
     Finland                                                               Nelson Fontainhas
     Tuomo Salmi                             Italy                         Partner, CFO Programme Lead   UK
     Partner, CFO Programme Lead             Riccardo Raffo                Deloitte Portugal             Ian Stewart                08
     Deloitte Finland                        Partner, CFO Programme Lead   +351 2135 67100               Chief Economist
     +358 207 555 381                        Deloitte Italy                nfontainhas@deloitte.pt       Deloitte LLP
     tuomo.salmi@deloitte.fi                 +39 028 332 2380                                            +44 2070 079 386
                                             rraffo@deloitte.it            Russia                        istewart@deloitte.co.uk    09
     Germany                                                               Ekaterina Trofimova
     Alexander Boersch                       Luxembourg                    Partner, Head of Deloitte     EMEA Research Centre
     Director, Head of Research              Pierre Masset                 Insights in the CIS           Michela Coppola
     Deloitte GmbH                           Partner, CFO Service Lead     Deloitte CIS                  Research Lead              10
     +49 89 29036 8689                       Deloitte Luxembourg           +7 495 787 0600               Deloitte GmbH
     aboersch@deloitte.de                    +352 451 452 756              ektrofimova@deloitte.ru       +49 89 29036 8099
                                             pmasset@deloitte.lu                                         micoppola@deloitte.de

17                                                                                                                                       17
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