Dixon Technologies Initiating Coverage - MarketsMojo.com

Page created by Johnny Byrd
 
CONTINUE READING
Dixon Technologies Initiating Coverage - MarketsMojo.com
Initiating Coverage

Dixon Technologies

                   16 OCT 2019
Dixon Technologies Initiating Coverage - MarketsMojo.com
16 OCT 2019                Company Report

                                                                                                                                    Buy
                                                                                                                                    Target Price: Rs 3,649

                                                                                                                                    CMP                        : Rs. 3,005
                                                                                                                                    Potential Upside           : 21%

                                                                                                                                    MARKET DATA

                                                                                                                                    No. of Shares (Cr)         : 1.13
                                                                                                                                    Market Cap (Rs Cr)         : Rs. 3,395

Dixon Technologies
                                                                                                                                    Free Float                 : 56%
                                                                                                                                    Avg. daily vol (6mth)      : 6526
                                                                                                                                    52-w High / Low            : 3230/1831
                                                                                                                                    Bloomberg                  : DIXON IN
Sector: Consumer Durables
                                                                                                                                    Promoter holding           : 38.92%
                                                                                                                                    FII / DII                  : 7.23%/ 22.38 %
Powering Durable Brands
                                                                                                                                   Price performance
                                                                                                                                   120

                                                                                                                                     80

                                                                                                                                     40
                                                                                                                                       Jul-18       Dec-18         May-19             Oct-19
                                                                                                                                                  BSE Sensex         Dixon Technolog.

Financial Summary (Consolidated)                                                                                                   Shareholding pattern
 Y/E            Net Sales          EBITDA          PAT         EPS       Change        P/E        RoE      Core RoCE   EV/EBITDA                          Jun-19             Q-o-Q Chg
 March           (Rs Cr)           (Rs Cr)       (Rs Cr)       (Rs)        (%)          (x)       (%)         (%)         (x)
                                                                                                                                   Promoters              38.92                (0.01)
 FY18            2,853              112            61          54.8        26.5       61.1       23.7        34.9        32.8      FIIs                   7.23                 1.19
 FY19            2,984              135            63          55.9        2.1        42.1       18.2        27.4        19.5      MFs / UTI              22.29                (1.43)
 FY20E           3,868              181            98          86.6        54.7       34.7       22.9        28.6        18.6      Banks / FIs            0.09                 0.05
 FY21E           4,754              227           129         114.0        31.7       26.4       24.0        30.4        14.5      Others                 31.47                 0.2
Source: Company, Axis Securities          CMP as on Oct 16, 2019

                                             Hiren Trivedi - CM Research
                                             |  hiren.trivedi@axissecurities.com |  (+91 22 4267 1759)
                                                                                                                                                                                      2
Dixon Technologies Initiating Coverage - MarketsMojo.com
16 OCT 2019          Company Report

                                                                                                                                                     Dixon Technologies
Investment Rationale                                                                                                                                 Sector: Consumer Durables

 Dixon Technologies (Dixon) is a leading manufacturer of products for consumer durable brands in India. It has ~9.3% share in
 Electronic Manufacturing Services providing cost efficient, end to end solutions to MNC’s and domestic OEM’s. Dixon’s products
 include (i)consumer electronics - LED TVs, (ii) home appliances - Washing Machines, (iii) lighting products - LED bulbs (iv) mobile
 phones and (v) CCTV & DVR. The company also provides repairs and refurbishment services through its Reverse logistics segment.
 Dixon is a leading player in Flat Panel Display (FPD) TV with 50%+ market share; in LED Lighting it accounts for ~35%+ domestic
 volumes and commands 40%+ share in the Washing Machines EMS market. Its key customers include Panasonic, Philips Lighting
 India, Xiaomi, Samsung, Flipkart, Crompton Greaves Consumer Electricals, Lloyds, Haier, Reliance Retail, Wipro, Syska, Polycab
 and Bajaj Electricals.

            We expect revenues/earnings to grow at CAGR of 26% / 42.8% respectively over FY19-21E driven by

                                                                                                                                                                      Higher contribution from
                                                             Faster adoption of consumer                          Strong growth led by backward
    Increasing EMS opportunities                                                                                                                                    FPD TV, Lighting & Washing
                                                           durables by younger population                                integrated cost effective
     across segments and higher                                                                                                                                    Machines segments; recovery in
                                                                propelled by increase in                                 manufacturing and diverse
        share of ODM revenues                                                                                                                                       Mobiles and strong growth in
                                                                   disposable income                                         product offerings
                                                                                                                                                                         Security Systems

        We initiate coverage with “BUY” rating and a target price of Rs 3,649 i.e. 21% upside (implies 32x FY21E)
* OEM / OEM – Original Equipment Manufacturer / Original Design Manufacturer | EMS – Electronic Manufacturing Services

                                                                                                                                                                                                 3
Dixon Technologies Initiating Coverage - MarketsMojo.com
16 OCT 2019     Company Report

                                                                                                         Dixon Technologies
Investment Rationale                                                                                     Sector: Consumer Durables

 Higher growth in global and domestic CEA market

     Indian CEA (Consumer Electronics and Appliances) market is expected to grow at a faster pace of ~19% CAGR between FY19-21E while
        the global CEA market is expected to grow at a CAGR of ~8% between FY18-24E

     Global *EMS/^ODM market is expected to grow at CAGR of 8.5% between FY19-21E, while India’s EMS/ODM segment is expected to
        grow at 32.4% CAGR in the same period as many OEM’s outsource their manufacturing requirements in line with their strategy of keeping
        asset light business model

     High growth in consumer electronics and increasing EMS presents a huge opportunity for players like Dixon

 Increasing trend towards ODM manufacturing augur well for Dixon
     Dixon, a cost efficient solution provider and a leader in ODM segment is well equipped to capitalize on rising OEM’s demand for ODM

     Company’s ODM share increased from ~15% in FY17 to 38% in FY19 owing to its focus on developing value added products for its
        customers (20+ ODM products developed)

     ODM business fetches ~200-300 bps higher margins than OEM business; EBITDA Margins expanded by 92 bps over FY17-FY19

     In Home Appliances ODM share continues to be 100%, in lighting its ODM revenue stood at 71% (vs. 40% in FY18), and Consumer
        Electronics ODM share is 9% (vs. 6% in FY18) which is likely to improve further as Dixon has converted large customer Panasonic from
        prescriptive mode to ODM mode

^ODM =Original Design Manufacturer |*EMS – Electronic Manufacturing Services

                                                                                                                                            4
Dixon Technologies Initiating Coverage - MarketsMojo.com
16 OCT 2019     Company Report

                                                                                                         Dixon Technologies
Investment Rationale                                                                                     Sector: Consumer Durables

 Backward integration- improving cost efficiencies & enhancing product offerings

   Developed capability in manufacturing critical components, thereby strengthening relationship with customers

   Reduced dependency on third party suppliers leading to cost efficiencies

   Increased number of product offerings within key segments like LED lighting, washing machines and FPD TV

   Ability to provide value added ODM solutions to clients, thus leading to improved margins in key segments

 Governmental thrust on domestic manufacturing

   Local manufacturing to get a boost from Government steps to promote India as hub for innovation, design and manufacturing

   Setting up port-based electronic manufacturing clusters to support local manufacturing and exports

   Governments thrust on Electricity For All is expected to provide an impetus for increasing demand for consumer durables in rural and semi-
    urban areas

   Government push for energy efficient products via Domestic Efficient Lighting Programme (DELP), UJALA have resulted in higher demand
    for lighting segment

   The recent customs duty increase on CCTV cameras/DVR’s to 20% from 15% will promote local manufacturing and discourage imports

                                                                                                                                           5
Dixon Technologies Initiating Coverage - MarketsMojo.com
16 OCT 2019       Company Report

                                                                                                          Dixon Technologies
Investment Rationale…                                                                                     Sector: Consumer Durables

 Cost advantage over China

   India’s labour cost at $1.7/hour is almost half vis-à-vis China at $3.3/hour making India an attractive manufacturing destination

   China is witnessing sharp increase in labour cost as workers focus on highly skilled jobs resulting in lack of manpower at low end of
    manufacturing value chain

   Indian manufacturing costs to moderate due to economies of scale, government support (SLNP, Customs duty, Subsidies) and availability of
    skilled & semi-skilled manpower

 Strong client relationships, Acquisition of new customers

   Dixon has strong relationship with existing customers, for e.g. half-a decade with Panasonic, almost 10 years with Philips

   Similar to global EMS peers Dixon derives higher revenue share from anchor customers, however its constant endeavour is to acquire new
    customers through new segments and increase offerings within existing segments (e.g. in Lighting segment its anchor customer Philips now
    contributes ~45% to the segment revenues vs. ~90% earlier)

   Recent client additions (during FY19) include Xiaomi, Panasonic-Anchor, Syska, Samsung, Flipkart, Crompton Greaves Consumer Electricals,
    Lloyds, Wipro

                                                                                                                                             6
Dixon Technologies Initiating Coverage - MarketsMojo.com
16 OCT 2019     Company Report

                                                                                                         Dixon Technologies
Investment Rationale…                                                                                    Sector: Consumer Durables

 Leading EMS solutions provider

   Dixon is a leading player in Flat Panel Display (FPD) TV with 50%+ market share, in LED Lighting it accounts for ~35%+ domestic volumes
    and commands 40%+ share in the Washing Machines EMS market.
   Proximity of manufacturing plants to OEM’s, end to end services including ODM solutions, cost efficient production along with reverse
    logistics has led to Dixon becoming a preferred EMS partner with strong client relationships
   Key customers include Panasonic, Philips Lighting India, Xiaomi, Samsung, Flipkart, Crompton Greaves Consumer Electricals, Lloyds, Haier,
    Reliance Retail, Wipro, Syska, Polycab and Bajaj Electricals

 Cost efficient manufacturing with lean working capital management

   Optimum utilisation of assets :Flexible manufacturing lines with standardised equipment used for diverse products has led Dixon to derive
     benefits of scale while remaining asset light leading to cost efficiencies
   Lean working capital : Dixon has maintained lean working capital despite increasing product offerings within segments and addition of new
     product segments due to efficient inventory management and favourable credit terms from suppliers
   New client addition along with capex and expenditure related to ramp up in capacities to led to stretching of working capital in FY19
   Improved collections and efficient inventory management along with asset light nature of the business will allow Dixon to maintain lean
     working capital days going forward

                                                                                                                                            7
Dixon Technologies Initiating Coverage - MarketsMojo.com
16 OCT 2019     Company Report

                                                                                                              Dixon Technologies
 Higher growth opportunity led by strong domestic CEA market                                                  Sector: Consumer Durables

Growth of Indian CEA market                                                        Indian CEA market to grow at faster pace
                                                                                    Global demand for consumer electronics goods is set to grow
     FY21E                                                                           due to:
                                                                                      Innovative product offerings leading to faster replacement
     FY20E                                                                               of consumer goods
                                                                                      Adoption of smart technologies integrated into the product
          FY19                                                                        Proliferation of e-commerce
                                                                                    The global consumer electronics market was valued at $
          FY18                                                                       1,172 bn in 2017 as per Zion Market Research, is expected
(Rs bn)

                                                                                     to touch $1,787 bn by 2024 at CAGR of 6%.
          FY17                                                                      Global consumer electronics growth is expected to be driven
                                                                                     by increasing demand from Smartphone, Television, DVD
          FY16                                                                       Players, Refrigerators, Washing Machines, Digital Cameras,
                                                                                     and Hard Disk Drives
          FY15                                                                      Indian CEA market grew at CAGR of ~14% between FY13-
                                                                                     FY19, is expected to grow faster at CAGR of 19% between
          FY14
                                                                                     FY19-21E, from Rs 4,178 bn in FY2019 to Rs 5,940 bn in
                                                                                     FY2021E due to
          FY13
                                                                                      Increasing working population
                                                                                      Early adoption of consumer goods
                 0           2,000         4,000            6,000          8,000
                                                                                      Easy availability of finance
                 Total CEA Market    Consumer Electronics     Appliances

Source: Company, Axis Securities

                                                                                                                                               8
Dixon Technologies Initiating Coverage - MarketsMojo.com
16 OCT 2019          Company Report

                                                                                                                          Dixon Technologies
Indian EMS/ODM growth to outpace Global EMS/ODM growth                                                                    Sector: Consumer Durables

Global EMS/ODM Market by Value                                                        Indian EMS/ODM Market by Value
         800                                                                             10.0
                                                                               670                                                                             8.1
         700                                                            615
                                                                569                            8.0
         600                                   502     532                                                                                              6.1
                              455     478
         500   436     444                                                                     6.0                                               4.7

                                                                                      ($ bn)
($ bn)

         400                                                                                                                            3.8
                                                                                               4.0                               3.0
         300                                                                                                              2.2
                                                                                                            1.6    1.9
         200                                                                                   2.0   1.4
         100
                                                                                               0.0
           0

                                                                                                     FY13

                                                                                                            FY14

                                                                                                                   FY15

                                                                                                                          FY16

                                                                                                                                 FY17

                                                                                                                                        FY18

                                                                                                                                                 FY19

                                                                                                                                                        FY20

                                                                                                                                                               FY21
                FY13

                       FY14

                              FY15

                                       FY16

                                                FY17

                                                        FY18

                                                                 FY19

                                                                        FY20

                                                                               FY21
   Global EMS/ODM market to grow at CAGR of 8.5% between
                                                                                        OEM’s preference for strategic tie-up with EMS players like
         FY19-21E led by OEM’s focus on :                                                Dixon to meet domestic demands will lead Indian EMS/ODM
          Differentiation via new product innovation                                    market to grow at robust 32.4% during FY19-21E
          Brand building                                                               India’s EMS market is just 0.6% of the global EMS market and
          Marketing and distribution                                                    is expected to reach 1.6% by CY2021, aided by
   Global EMS market growth will be driven by higher electronics                               Rising per capita income and affluent middle class
    consumption by end user industries like IT & Telecom, Consumer                              Increasing nuclear families
                                                                                                Enhanced features and availability of finance leading to early
    Electronics, Automotive, Healthcare and Industrial.
                                                                                                 adoption of consumer electronics
   Top categories that are expected to drive Indian EMS segment                                Make In India thrust
    are Mobile phones, Telecom, Consumer electronics and                                        Subsidies and incentives by central/state governments
         Appliances                                                                             Rationalisation of duties and taxes

                  Dixon being the 2nd largest EMS company to benefit from robust growth in domestic EMS demand
                                     Source: Company, Axis Securities                                                                                             9
Dixon Technologies Initiating Coverage - MarketsMojo.com
16 OCT 2019           Company Report

                                                                                                                                  Dixon Technologies
Enhancing capabilities through backward integration                                                                               Sector: Consumer Durables

 Segment                     Backward Integration       Advantage - Dixon                   Segments               Key Products offerings
                             Plastic moulding,          Increased capacity will cater
 Home Appliances                                                                                                   LED TV’s–19’’to 65’’& 4K2K technology, Home Theatres– 2.1&
                             panels, control table,     to 33% of the Indian Market         Consumer Electronics
 ( Washing Machines)                                                                                               4.1channel, FPD, Smart TVs
                             twin tubs, Motors          requirement, Value Addition
                                                        Increased ODM share to
                             Sheet metal, plastic                                                                  LED Lights, Ballast, Tube lights, Batten, Down lighters, CFL/LED
 Lighting                                               90%, led to customer                Lighting Products
                             moulding and wound                                                                    Drivers
 ( LED bulbs, battens )                                 additions, enabled providing
                             components
                                                        end to end solutions
                                                        Became largest LED TV Mfg           Home Appliances        Semi-automatic washing machine ranging from 6.2kg to 8.2kg
                             Backlight units, plastic   in India, capacity can cater
 Consumer Electronics
                             moulding, circuits,        to 26% of Indian market             Mobile Phones          Feature & smart phones (2G, 3G, 4G/LTE, VoLTE & CDMA)
 (FPD TV's)
                             LCM, SMT                   needs, Improvement in
                                                        Margins                             Security Systems       CCTV Cameras, DVRs
                                                        Critical components that
 Mobile Phones                                                                                                     Repair –mobile phones, LCD/LED TVs, LED panel, home theatre,
                             PCB Manufacturing          contributes to ~50% of the          Reverse Logistics
 ( Feature & Smart phones)                                                                                         computer peripherals and other devices
                                                        value addition in a phone

Strategic product portfolio diversification

                                                          CFL Lighting,                                     Washing                                            CCTV,
           Colour TV
                                                         Reverse logistics                                  Machines                                  Digital Video Recorder

                                                                                                                                                              2017
           1994                       2007                     2008                      2010                   2010                  2016

                                     LCD TV                                             LED TV                                  Mobile Phones

                                                                                                                                                                               10
16 OCT 2019              Company Report

                                                                                                                           Dixon Technologies
Dixon’s manufacturing strength in key segments                                                                             Sector: Consumer Durables

 Dixon manufactures majority of end product components                                  Dixon is able to offer cost effective solutions due to:
  in-house :                                                                                  Backward Integrated manufacturing

   60% of LED Lamps (components like Circuits & Plastic moulded parts)                       Flexible   manufacturing   lines      used   for    diverse    products       with

   50% of Washing Machines                                                                     standardised equipment

   32% of LED TV’s                                                                           Economies of scale

                                                                                              Availability of skilled man power

                                                                Domestic                                                   Domestic/
                                             Dixon                                                  Dixon                  Imported
Imported/                                                                                                                                                             Dixon
 Domestic
                      10%                            Imported              12%         12%                          Imported                10%

                                       30%                                                                                            10%
                                                                                              11%
                                                                                                                                     5%   Semi Automatic
            30%       LED Lamps                                             LED TV                                                                             50%
                                                                                               9%                                            Washing
                                                                                                                                             Machines
                                                                                                                                      25%
                                                                       56%
                                 30%

            Circuit   Plastics     LED   Others            Circuit   Plastics    BLU    LED Glass    Others          Plastic Parts    Electronic motor   Gear Box   Timers    Others

                                                                                                                                                                             11
16 OCT 2019        Company Report

                                                                                                          Dixon Technologies
Well diversified leading EMS player                                                                       Sector: Consumer Durables

Dixon’s market leadership in key segments                              Key EMS players and their offerings
                                                          EMS Market                                                  Focus &
 Segment                                                                Companies                Offerings                                Products
                                                            Share                                                   Competence
 Consumer Electronics (FPD TV's)                            50% +
                                                                       Global companies
 Lighting (LED Lights - volumes)                            35%+

 Home Appliances (Semi Automatic Washing Machines)          40%+                           S/w Develop,    Global & Indian            Mobiles, Set top
                                                                       Jabil,
                                                                                          product design, market - technical -        Boxes, Telecom
                                                                       Foxconn, Flex ,
Level of diversification – Dixon vs. Peers                             Sanmina , Wistron
                                                                                         prototyping, SMT, High Value add             solutions, PC's,
                                                                                          PCBA, logistics     products                   Desktops
                                   Washing     Lighting
                       LED TVs                               Mobile
                                   Machine     products
                                                                       Large Indian Companies
 Dixon Tech              High       High        High         Medium

 ELIN India                    -      -          Low            -
                                                                                          H/w design, S/w                      Mobile, Lighting
                                                                       NTL, SFO Techno.,
 MEPL                     Low                                                            develop, assembly, Domestic market - Products, Medical
                                                                       ELIN , PG Group,
                                                                                           prototyping & Value add products      & Defence,
 DetlaLight                -          -        Medium           -      Kaynes, Dixon
                                                                                               testing                          WM,FPD TV’s
 Opetiemus                     -      -              -        High
 NTL                                                                   Small Indian Companies
                           -          -        Medium           -
 electronics
 Noble                    Low      Medium            -          -      SGS Tekniks,                                Local markets &     LED Lighting ,
                                                                                            Sheet metal, plastic
                                                                       Amara Raja                                       exports      medical electronics,
 Videotex              Medium         -              -          -                                moulding,
                                                                       Electronics, Hical                             -Low value       HUPS systems,
                                                                                               transformers
                                                                       Tech                                            products           inverters
 Vimal Plast               -         Low             -          -
Source: Company, Axis Securities

   Dixon’s leadership in key segments stems from integrated manufacturing capabilities across its business segments.

                                                                                                                                                  12
16 OCT 2019     Company Report

                                                                                                                                             Dixon Technologies
Governmental thrust on Domestic Manufacturing                                                                                                Sector: Consumer Durables

Make In India                                                                                         Ease of doing business - Aiding FDI Inflows
      *M-SIPS: capital subsidy of 20% in SEZ (25%-non SEZ areas)                                          India is among the top 10 countries globally, showing
      Electronics manufacturing clusters: Financial assistance of up to                                    improvement in World Bank’s ease of doing business index
       50% and 75% of project cost for setting manufacturing clusters                                       jumping 23 notches to 77th place in 2019
      Preferential market access: government to prefer domestically
       manufactured products                                                                               FDI inflows in electronics in India increased 2.3X in 2018-19 at
      Phased Manufacturing program: Government providing tax                                               $ 451.9 mn vs.$196.9 mn in 2017-18 led by initiatives like
       reliefs and rationalisation of customs duty
      National Policy on Electronics - $400 bn turnover in domestic                                         100% FDI in Electronics Systems design & manufacturing sector -
       electronics manufacturing by CY2025                                                                    automatic route
      Promote EMS activities such as engineering and design of
       PCBs, PCB assembly                                                                                    100% FDI In contract manufacturing -automatic route

Led Lighting – lighting up manufacturing in India                                                     Rationalization of duties & taxes – a shot in the arm
      With energy saving as objective, under #SNLP over 85.67 lakh                                        Cut in duty of Open Cell to 0% from 5% - to promote local
       street lights in 1400 cities across India have been replaced as                                      manufacturing of LED TV’s
       of July 2019 – aim to replace 1.34 cr street lights
                                                                                                           Customs duty hike on Washing Machines (less than 10 kg) from
      Under ^UJALA scheme total 34.76 crore LEDs distributed to
                                                                                                            10% to 20% will make domestic production competitive
       rural households through EESL –target of 77 cr LED lights to be
       distributed going forward                                                                           Customs duty increase on CCTV cameras/DVR’s to 20% from
      Subsidies, incentives led to reduction in price of 9W led bulb to                                    15%, will promote local manufacturing and discourage imports
       ~Rs 70 vs Rs 160 thus prompting higher adoption aided by                                            Reduction of Corporate Tax rate to 22% (15% for new units)
       power for all initiative of government

                      Local production +demand generation+ attracting capital = Growing opportunities for Dixon
*Modified Special Incentive Package Scheme(M-SIPS) ^ UJALA- Unnat Jyoti by Affordable LEDs for All,#SLNP - Street Light National Programme

                                                                                                                                                                          13
16 OCT 2019               Company Report

                                                                                                                                                      Dixon Technologies
    Labour cost advantage to aid local manufacturing                                                                                                  Sector: Consumer Durables

India’s labour cost is among lowest in the world                                                         Indian manufacturing costs to moderate due to economies of
                          50                                                                              scale, government support (SLNP, Customs duty, Subsidies)
                                         40.5                                                            China’s salaries, since 2013 have risen between 21% to 41% in
                               38.0                                                                       its manufacturing hubs and expected to increase further due
                          40
                                                                                                          worker’s preference for hi-tech jobs
    (USD/hr)

                          30                    24.0                                                     India is better placed to attract OEM’s as China’s cost to rise due
                                                          20.7                                            to withdrawal of subsidies, shift to higher level jobs and higher
                          20                                                                              rate of increase in labour costs
                                                                   9.4                                   Low cost of production in India will incentivize brands to
                          10
                                                                          3.3       1.7                   manufacture locally/depend on domestic manufacturers
                           0                                                                             Dixon is well placed to cater to brands being an end-to-end cost
                                                                                                          efficient solutions provider in FPD TV’s, LED Lamps & Washing
                               US      Germany Japan     S.Korea Taiwan   China     India
                                                                                                          Machines segment

Labour and Overheads cost differentials favour manufacturing in India                               Increasing Average Manufacturing wages in China
                          20                                                      19%                            80000
                                                           16.5%

                                                                                                                                                                                                           72,088
*LOH as % of total cost

                          15            13%                               13%                                    60000
                                                   12.5%

                                                                                                                                                                                                  64,452
                                12%

                                                                                                    (CNY/Year)

                                                                                                                                                                                         59,470
                                                                                                                                                                                55,324
                          10

                                                                                                                                                                       51,369
                                                                                                                 40000

                                                                                                                                                              46,431
                                                                                                                                                     41,650
                                                                                                                                            36,665
                           5

                                                                                                                                   30,700
                                                                                                                 20000

                                                                                                                          26,599
                           0
                                      FY14               FY17               FY21E
                                                                                                                     0
                                                 India     China                                                         2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

 Source: Deloitte Global Manufacturing Competitiveness Index 2016 ,National Bureau of Statistics China, Company , Axis Securities.,*LOH = Labour & Overheads

                                                                                                                                                                                                            14
16 OCT 2019       Company Report

                                                                                                                         Dixon Technologies
Lower Penetration & Low localization –huge opportunity                                                                   Sector: Consumer Durables

Penetration of Consumer Durables                                                         Huge potential for higher penetration
100%                               89%                                         85%        Government’s thrust on Electricity For All is expected to provide an
 80%             70%                                                                       impetus for increasing demand in rural and semi-urban areas
                             60%
 60%                                                                                      Easy availability of credit, increasing urbanisation, will lead to higher
                                                                                           demand
 40%                                                 30%
                                                              25%                         TV industry in India is estimated to grow from Rs 660 bn in CY2017 to
                                                           17%               20%
 20%         10%                                                                           reach Rs 862 bn in CY2020
                                                4%
   0%                                                                                     Dixon has the largest TV manufacturing capacity in India at 36 lakh TV
            Washing           FPD TV            Room AC    Air Cooler    Refrigerator      sets per anum
            Machine                                                                       Large opportunity for EMS players like Dixon in under penetrated
                                        India     Global
                                                                                           segments like Washing Machines (60% scope) and FPD TV’s (~30%
                                                                                           scope)
Localization levels in appliances
                                                                                         Increased scope for localization
 Washing Machine                                                65                        Rising cost of imports (increased customs duties) to push brands to
                                                  35
                                                                                           increase their localization content to fulfil growing demand for consumer
               FPD TV                           30
                                                                   70                      goods

                                                                               90         Lower cost, end to end solutions, innovative product offerings, value
          Air Coolers
                                   10                                                      added aftermarket services to aid higher localization
     Residential ACs                                            65                        Dixon better placed than peers to capitalize on growing localization
                                                  35
                                                                                           needs of customers due to
          Refrigetaor                                              70
                                                30                                           Leading EMS manufacturer in three segments

                         0          20            40       60           80         100       Fungible manufacturing capabilities across segments
                                                                                             Fully backward integrated facility
                     Localisation levels in Appliances          Import
                                                                                             Strong R&D capabilities to offer innovative value added solutions
Source: Company, Axis Securities

                                                                                                                                                                  15
16 OCT 2019      Company Report

                                                                                                                               Dixon Technologies
 Rising affluence - driver of increasing consumption                                                                           Sector: Consumer Durables

Increasing per capita income leading to higher discretionary spends                                Key Drivers of Demand
           3500                                                                                     65% of the consumer durables demand comes from first time
           3000                                                                                      buyers as per industry reports
                                                                                                    Rising affluent middle class population is estimated to form ~69%

                                                                                           3,023
           2500

                                                                                   2,791
                                                                           2,578
                                                                                                     of total population by 2020
(In USD)

                                                                   2,379
           2000

                                                           2,199
                                                   2,036
           1500                            2,014                                                    Changing lifestyle causing early adoption of white goods in young
                                   1,762
                           1,640
                   1,610

           1000                                                                                      population, a strong demand generator
            500                                                                                     Increasing Per Capita Income in India leading to higher spends on
              0                                                                                      aspirational goods including consumer durables like FPD TV’s,
                  CY 14 CY 15 CY 16 CY 17 CY 18 CY 19E CY 20E CY 21E CY 22E CY 23E                   Washing Machines and Mobile phones
Source: IMF

                                                                                                                       Wide spread affluence to drive consumer
                                                                                                                       spending across India
                                                                                                                        Elite and affluent households—will become
                                                                                                                         the largest combined segment by 2025,
                                                                                                                         accounting for 40% of consumption
                                                                                                                         compared with 27% in 2016

                                                                                                                        The number of cities having greater than
                                                                                                                         40% elite and affluent households will
                                                                                                                         increase to 48 in 2025 (vs. Nil in 2016)
                                                                                                                         while cities having 21-40% elite and affluent
                                                                                                                         households will increase to 270 in 2025
                                                                                                                         ( vs. 64 in 2016)

Source: BCG Centre for Customer Insight

                                                                                                                                                                 16
16 OCT 2019            Company Report

                                                                                                                                          Dixon Technologies
Company Profile                                                                                                                           Sector: Consumer Durables

  Dixon Technologies started manufacturing operations in the year 1994
   with production of colour TVs
  Has over the years evolved into fully integrated end-to-end product and
   solution provider to OEM’s ranging from global sourcing,
   manufacturing, quality testing and packaging to logistics                                                                                 Dehradun (4 Units)
  Diversified into 5 segments like LED TV, Smart TV, LED bulbs & Tube                                                                     Noida (4 Units)
   lights, down lighters, Semi-Automatic Washing machines, Feature
   phones & Smart Phones, CCTV camera’s & DVR’s, with various offerings
   in each segment
  Dixon has 10 state of the art manufacturing facilities supported by 3
   R&D centres (2 in India and 1 in China) that focus on value addition to
   its products
  Strategic location of plants:
      Near customer’s facility ensuring prompt response to clients manufacturing                                                      Tirupati (2 Units)
       requirements                                                                                                                                         Manufacturing Units
      In proximity to Chennai & Krishnapatman ports - ability to cater to South East
                                                                                                                                                            Head Office
       Asian markets through exports
  Having flexible and cost efficient manufacturing capabilities with
   availability of skilled and unskilled manpower

Plant Location            Products manufactured currently                           Year Estb   Focus on making Tirupati a mother plant
Noida-I                   LED bulbs, LED drivers, PCB assembly of Airconditionals    1996       Area            12 acres, 2 lakh sq feet construction space

Noida-II                  Mobile phones                                              2016       Focus           Product & Geographical expansion
Noida-III                 Reverse logistics, LED Bulbs                               2009       Benefits        SGST exemption for 8 years (refund method)
Noida-IV                  LED bulbs and parts                                        2009                       Subsidies on land rent, electricity & water
                                                                                                                Proximity to Chennai port ( ~ 136 kms)
Dehradun - I facility     LED bulbs, Battens, T-LEDs, Down Lighter, Ballast, etc.    2007

Dehradun - II facility    Semi -automatic washing machines                           2010       Products        LED TV’s; Dixon expanded capacity from 2.4 mn to 3.4 mn p.a
                                                                                                                CCTV’s capacity 6 lakh per month
                          Backward integration of plastic parts,Sheet metal                                     DVR’s capacity 1.5 lakh per month
Dehradun - III facility                                                              2009
                          components
Dehradun -IV facility     Washing Machines                                           2018       Planned
                                                                                                                Fully Automatic Washing Machine line with 5 lakh units annually
Tirupati                  LED TVs; Security systems (CCTVs, DVRs)                    2017       Expansion

Source: Company, Axis Securities

                                                                                                                                                                                   17
16 OCT 2019      Company Report

                                                                                                        Dixon Technologies
Management Team                                                                                         Sector: Consumer Durables

                                   ♦ Has more than 2 decades of experience in the EMS industry. He has held positions like chairman of the
Sunil Vachani,
Executive Chairman                   Electronics and Computer Software Export Promotion Council of India and Co-Chair of the CII ICTE
                                     Committee. He is currently the vice president of CEAMA

Atul B. Lall,                      ♦ 26+ years of experience in the EMS industry; significant contribution to the overall growth of the Company
Managing Director                    and successful completion of IPO, he is responsible for company’s overall business operations

Saurabh Gupta,                     ♦ Over 17 years of experience in finance & strategy. He is associate of the ICAI & an MBA from MDI,
Chief Financial Officer              Gurgaon. Honored with Business World-Yes Bank most promising Future CFO in Large Corporate category

Mr. Vineet Kumar Mishra,           ♦ Over 22 years experience in the manufacturing industry; worked with Samsung India, Hotline Witties
President - COO Lighting             Electronics and Onida Savak

                                   ♦ Around 3 decades of experience in factory operations, manufacturing, supply chain, global sourcing, and
Mr. Pankaj Sharma,
                                     business development. Has worked with Bestavision Electronics, Samsung, Jain Tube Company , Bigesto
President - COO Mobile Phone
                                     Foods, Satkar Exports,Shirllon

                                   ♦ More than 30 years of experience in the field of plastics moulding. He has worked with Dipty Lal Judge
Mr. Rajeev Lonial,
                                     Mal, Noble Moulds, Evershine Moulding, Ever Shine Plastic Industries, Essen Fabrication & Engineering and
President COO Washing Machine
                                     Shree Krishna Keshav Lab

                                   ♦ He has a rich and extensive experience of 28+ years of across Manufacturing, Technology, Business
Mr. Abhijit Kotnis,
                                     Development and sourcing fields. He was associated with Videocon Group for close to three decades in
President COO Television
                                     various roles
Source: Company, Axis Securities

                                                                                                                                          18
16 OCT 2019     Company Report

                                                    Dixon Technologies
Key clients across various segments                 Sector: Consumer Durables

      Segments                        Key Clients

  Consumer Electronics

   Lighting Products

    Home Appliances

        Mobiles

   Security Systems

                                                                                 19
16 OCT 2019          Company Report

                                                                                                                                      Dixon Technologies
 Consumer Electronics                                                                                                                 Sector: Consumer Durables

FPD TV market (mn units)                                                                          EMS Opportunity in FPD TV
             30                                                                                                 12.5
                                                                         26.2                                                                                        10.8
             25                                                                                                 10.0
(mn Units)

                                                                                                   (mn Units)
             20                                 17                                                               7.5
             15
                                                                                                                 5.0                          4.2
             10
                      5
              5                                                                                                  2.5
                                                                                                                         0.1
              0                                                                                                  0.0
                    FY13                      FY18                      FY21E                                           FY13                 FY18                    FY21E

       Replacement demand, multiple TVs in household and upgradation to                          Consumer Electronics segment revenue growth
        new features is expected to drive FPD TV market growth at CAGR of
        15.5% in volume terms and 14.3% CAGR in value terms between                                   1600
        FY18-21E
       OEMs focus on marketing & rural penetration will lead the EMS/ODM                                                                                            1,194
        segment in consumer electronics industry to grow at a CAGR of 37%                             1200                                                   1,073
        thus providing huge opportunity to Dixon
                                                                                                                                                    845

                                                                                                  (Rs Cr)
       Dixon is the leader in FPD TV ODM segment with 50%+ share, while                                                       776     770
                                                                                                            800        698
        the nearest competitor’s share stands at ~ 8%
       Further the contract with Xiaomi to manufacture TV’s is expected to
        drive revenues in the consumer electronics segment going forward.
                                                                                                            400
       We expect revenues to grow at 14% CAGR and stable margins
        between FY19-21E
       The key brands catered to by Dixon include Xiaomi, Panasonic, Marq,                                      0
        Koryo, Lloyd, TCL, Philips etc.                                                                                FY14    FY15   FY16          FY17     FY18     FY19
Source: Company, Axis Securities , LCM = Liquid Crystal Monitor , SMT= Surface Mount Technology

                                                                                                                                                                            20
16 OCT 2019          Company Report

                                                                                                                             Dixon Technologies
 Lighting Products                                                                                                           Sector: Consumer Durables

LED Lighting volume growth                                                               As per TechSci, the Lighting products market in India is expected to
             1600                                                1482                     grow at CAGR of 24.6% during CY2016- CY2022 touching $ 3.76 bn
                                                                                         The demand for LED is expected to be driven by:
                                                                                               Increasing adoption due energy savings & longer life of LED lighting vis-
             1200
(mn Units)

                                                                                                a-vis incandescent lighting
                                                                                               Government initiatives like Unnat Jyoti by Affordable LEDs for All (UJALA)
              800                           664                                                 scheme, Street lighting National Program (SLNP) – for replacing old
                                                                                                bulbs by LED lights
              400                                                                              Higher adoption due to increasing affordability as EESL offers subsidy on
                                                                                                LED lights to the end customer
                       67
                                                                                         The EMS/ODM segment is expected to grow at a CAGR of 43.9% in
                0
                      FY13                  FY18                 FY21E
                                                                                          value terms thus providing huge opportunity to Dixon

      Dixon caters to major brands in the lighting segment viz Panasonic –        Lighting Products segment revenue growth
       Anchor, Bajaj, Wipro, Syska, Usha, Polycab, Jaguar, C&S, RR Cables,
       Luminous                                                                        1000                                                                      919
      Dixon’s capacity of 20 mn bulbs p.m can cater to ~54% of Indian                                                                               774
       market requirement                                                                    800

      Dixon is among the top 5 global manufacturers in terms of scale in LED
       Bulbs                                                                                 600                                           551

                                                                                   (Rs Cr)
      Dixon caters to 90% of Philips lighting requirements –it is also planning                                              430
       to increase the relationship and supply LED’s for exports                             400      308         301
      71% of Dixons revenues are on ODM basis vs. just 4% in FY14
                                                                                             200
      Dixon witnessed margin improvement from 3.1% in FY17 to 7.18% in
       FY19 due to innovative product offering and increase in ODM share
                                                                                               0
      We expect revenues to grow at 19%CAGR and margins the range of
       7.2-7.3% between FY19-21E                                                                     FY14        FY15        FY16          FY17      FY18        FY19
Source: Company, Axis Securities

                                                                                                                                                                     21
16 OCT 2019          Company Report

                                                                                                                     Dixon Technologies
 Home Appliances                                                                                                     Sector: Consumer Durables

Washing Machine market growth                                                            As per Frost & Sullivan Report semi-automatic washing machine
             12                                                                           dominates the category with 56% volume market share
                                                                 9.9
             10                                                                          Dixon having dominant market share in EMS is better placed to cater
                                                                                          to global brands which may not have semi-automatic washing machines
(mn Units)

              8                           6.5                                             in their product portfolio
              6                                                                          With a strategy to drive top-line and margin growth Dixon plans to
                    3.8                                                                   manufacture fully automatic washing machines adding to product
              4
                                                                                          diversification
              2
                                                                                         The key brands serviced by Dixon for semi-automatic washing machine
              0                                                                           include Samsung, Panasonic, Godrej, Marq, Koryo, Thomson, Akai etc.
                   FY13                   FY18                 FY21E

      Increasing product awareness, rising rural penetration (first time         Home Appliances Revenues witnessed steady growth
       buyers), affordable pricing and availability of finance to drive washing
       machines market growth at a CAGR of 15.1% in volume terms to 9.9                     400                                                      374
       mn units and 16.3% CAGR to Rs 163.7 bn in value terms between
       FY19-21E
                                                                                            300
      More companies opting for outsourcing to cater to local market &                                                                      250
       exports will lead to EMS/ODM segment growth at CAGR of 41%

                                                                                  (Rs Cr)
       between FY19-21E                                                                                                            188
                                                                                            200
      Dixon derives 100% revenues from Washing Machines on an ODM                                                    131
       basis and offers the largest bouquet of ODM models in WM segment                                     107
                                                                                            100   85
      Dixon is the leader in Semi Automatic Washing Machine EMS market
       with ~42% share
                                                                                              0
      We expect revenues to grow 13% CAGR with improvement in margins
       between FY19-21E                                                                           FY14     FY15       FY16         FY17     FY18    FY19
Source: Company, Axis Securities

                                                                                                                                                         22
16 OCT 2019           Company Report

                                                                                                                             Dixon Technologies
Mobiles                                                                                                                      Sector: Consumer Durables

Mobile Phone contribution in overall electronics production in India               Increasing domestic production & declining imports of mobile sets
                                                                                              400                                                                      2,000
                                                             2014-15   2018-19
                                                                                              300                                                                      1,500

                                                                                 (Mn units)
Contribution                                                  9.93%    37.12%

                                                                                                                                                                                (Rs bn)
                                                                                              200                                                                      1,000

Number of Mobile Assembly Plants                                 2      270                   100                                                                      500

                                                                                                0                                                                      0
     PMP by the government revived mobile phone manufacturing after shut                           2015         2016          2017           2018        2019
      down of Nokia plant in 2014
                                                                                                    Imports ( In mn units)                 Production (In mn units)
     Domestic production of mobile phones increased 5x volume wise and
                                                                                                    Imports (Rs bn)                        Domestic Production (Rs bn)
      ~9.6x value wise between 2015-2019 while Imports declined from
      216 mn units to just 20 mn

     India is currently the 2nd largest smart phone handset manufacturing
                                                                                  Mobile Phones segment revenues to recover
      country after China                                                              1000
                                                                                                                         811
     Smart phone users to double in India (829 mn by 2022) and feature                       800
      phone sales to reach 1bn globally, with higher demand from India                                                                         670
      presents huge opportunity for players like Dixon
                                                                                              600

                                                                                 (Rs Cr)
     Dixon’s acquisition of balance 50% in Padget Technologies(JV partner)
                                                                                              400                                                                355
      along with backward integration in mobile PCB’s will enable it to cater
      to growing opportunity
                                                                                              200
     We expect mobile segment revenues to grow at 32% CAGR during
                                                                                                        20
      FY19-21E led by recovery in the segment and acquisition of new
                                                                                                0
      clients
                                                                                                       FY16              FY17                 FY18              FY19
Source: Company, Axis Securities, PMP = Phase Manufacturing Program

                                                                                                                                                                           23
16 OCT 2019       Company Report

                                                                                                                          Dixon Technologies
Security Systems (CCTV & DVRs)                                                                                            Sector: Consumer Durables

    As per I.H.S market study the organized market for surveillance              Key Demand Drivers
     equipment was ~Rs 3500 cr in CY2017 and expected to touch
     Rs 5,000cr – Rs 6000 cr in CY2020 led by increasing use of                          Increasing safety & surveillance measures being adopted by:
     surveillance technologies in prevention and detection of theft & crime                     Government
    Dixon entered security cameras and surveillance systems segment in                         Corporations
     FY2018 as JV manufacturer with Aditya Infotech
                                                                                                Educational Institutes
    Aditya Infotech owns CP Plus cameras and is also a distributor for
     Chinese brand Dahua Technology (largest surveillance brands                                Residential associations & individuals
     globally)                                                                           Declining prices of electronic security systems
    Dixon’s Security Systems segment witnessed robust growth during
     FY18-19 and is expected to witness strong growth with improved                      Installation of surveillance by governments at public places
     margins

Security Systems segment witnessed robust revenue growth                      Market for surveillance equipment
                                                                                         8000
  120                                                   112
                                                                                                                                               6000
                                                                                         6000
     80
                                                                                                                3500
(Rs Cr)

                                                                              (Rs Cr)
                                                                                         4000
                            49

     40
                                                                                         2000

                                                                                             0
          0
                                                                                                                2017                           2020
                           FY18                        FY19

Source: ICEA, Axis Securities

                                                                                                                                                         24
16 OCT 2019          Company Report

                                                                                                                                          Dixon Technologies
Reverse Logistics – maintaining customer stickiness                                                                                       Sector: Consumer Durables

       Reverse Logistics segment accounted for ~1% of revenues in FY19
       OEMs prefer EMS players with end to end solutions including reverse logistics for after sales services , repairs & refurbishment
       Reverse Logistics is an important end-customer support function
       Dixon provides B2B reverse logistics for Set Top Boxes, Mobile Phones and LED TV panel, CCTVs through 17 service centres spread across different
                 states in India
       Reverse logistics is supported by R&D team giving the company an advantage for repairs & refurbishment of Mobile phones, LED TV’s and products
                 like STB’s and Computer peripherals unlike competition
       Return rates of Mobiles (9%), FPD TV (8%), washing machines (8%), STB’s (16%), will lead to growth of the reverse logistics with increasing sales of
                 these products

Reverse Logistics Market                                                                       Share of products in Reverse logistics Market
                 70                                                                                  30

                 60                                                                                  25
(Vol mn units)

                 50                                                                    34.1
                                                                              30.4                   20
                 40                                               27.4                                                                                                          16.1
                                                                                                                                                                        13.6

                                                                                               (Rs bn)
                                                       25.4                                          15
                 30                          23.9                                                                                                          11.3
                                                                                                                                                 10
                 20
                                                                                                     10                             9.4
                          17.6      19.1
                                                                                                                7.9        7.9
                 10                                                                                      5                                                              2.9      3.4
                                                                                                                                    1.8         2.1         2.5
                                                                                                                0.9        1.4
                  0                                                                                      0
                          FY13      FY14     FY15      FY16       FY17        FY18     FY19                     FY13      FY14      FY15        FY16       FY17         FY18    FY19

                      Computer Peripherals   WM     FPD TV    Set Top Boxes    Mobile Phones                 Computer Peripherals   WM      FPD TV      Set Top Boxes    Mobile Phones

Source: Company, Axis Securities

                                                                                                                                                                                   25
16 OCT 2019     Company Report

                                                                            Dixon Technologies
SWOT Analysis                                                               Sector: Consumer Durables

  Strength                                                                    Opportunities
   An EMS supplier with leadership in                                         Low penetration of consumer
    3 fast growing segments                                                     durables in India
   Strong & sticky customer
                                                                               Increasing localization due to Make
    relationships
                                                                                in India, inherent cost advantage
   Economies of Scale                              Opportunities              Increasing demand for EMS
   Cost efficiencies due to backward                                           services
    integration
                                                                               Strategy of growing ODM revenues
   Strong R&D capabilities, developed
    20+ ODM solutions
                                                      SWOT
                                         Strength              Weaknesses

                                                     Threats
 Threats
                                                                              Weaknesses
  Brands resorting to in house
   production                                                                  Client concentration, dependence
                                                                                on anchor customers
  Increase in competition
                                                                               Relatively lower bargaining power
  Higher imports by OEMs                                                       in OEM business

Source: Company, Axis Securities

                                                                                                              26
16 OCT 2019       Company Report

                                                                                                                                     Dixon Technologies
 Robust growth in key segments to drive profitability                                                                                Sector: Consumer Durables

Segment wise revenue Break-up                                                               Segment wise EBITDA contribution
                                                                               4,754
          5,000
                                                                                                     300
                                                                 3,868
          4,000                                                                                                                                                           227
                                     2,890           2,984                                           200                                                181
          3,000         2,457
                                                                                                                                              135
(Rs bn)

                                                                                           (Rs bn)
                                                                                                                 91           112
          2,000                                                                                      100
          1,000
                                                                                                       0
              0
                                                                                                                FY17          FY18           FY19      FY20E          FY21E
                         FY17            FY18         FY19       FY20E         FY21E                 -100
                  Consumer Electronics    Lighting Products     Home Appliances                             Consumer Electronics   Lighting Products   Home Appliances

                  Mobile Phones           Reverse Logistics     Security Systems                            Mobile Phones          Reverse Logistics   Security Systems

Segment wise Margins
                                                                                               Key segments viz Consumer Electronics(40% FY19 revenues), Lighting
          25.0                                                                                  (31% FY19 revenues) and Home Appliances (13% FY19 revenues) to
          20.0                                                                                  continue contributing to top-line growth going forward
          15.0
                                                                                               Operating efficiencies along with backward integration will lead to
          10.0
                                                                                                higher contribution of operating profits by key segments
(%)

           5.0
           0.0                                                                                 We expect increasing contribution to top-line from mobile segment led by
           -5.0                                                                                 growth recovery aided by cost effective backward integration
          -10.0
                                                                                               Security systems is expected to grow faster (on a low base) with
                       FY17          FY18             FY19        FY20E            FY21E
                                                                                                increasing revenue share and improved margins
                    Consumer Electronics                      Lighting Products
                    Home Appliances                           Mobile Phones                    Reverse logistics, a strategic offering to maintain stickiness of OEMs, is
                                                                                                expected to return to positive EBITDA with improved margins
                    Reverse Logistics                         Security Systems

                                                                                                                                                                                27
16 OCT 2019          Company Report

                                                                                                                            Dixon Technologies
Higher margin on increasing ODM support robust revenue growth                                                               Sector: Consumer Durables

Healthy top line growth                                                               Strong growth in EBITDA
 5,000                                                                        4,754
                                                                                       250                                                                        4.8      6.0
                                                                      3,868                                                                      4.5      4.7
 4,000                                                                                 200                               4.2              3.9
                                                                                                                                3.7
                                                        2,853 2,984                                                                                                        4.0
 3,000                                          2,499                                  150                       2.6                                    181       227
                                                                                                  2.5     2.3
 2,000                            1,410                                                100                                                       135
                      1,119 1,220                                                                                                         112                              2.0
             816                                                                                                                 91
 1,000                                                                                  50
                                                                                                                         59
                                                                                                  20      26     32
        0                                                                                  0                                                                               0.0

                                                                                                                         FY16

                                                                                                                                          FY18
                                                                                                   FY13

                                                                                                          FY14

                                                                                                                  FY15

                                                                                                                                 FY17

                                                                                                                                                 FY19

                                                                                                                                                          FY20E

                                                                                                                                                                  FY21E
            FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20E FY21E

                                        Net Sales ( Rs Cr)                                                          EBITDA ( Rs cr)          EBITDA (%)

Increasing ODM share in revenues aid margin expansion…                                        We expect top line to grow at a CAGR of 26 % between FY19-21E, on
                                                                                               strong growth in key segments Consumer Electronics, Lighting and Home
      100
                                                                                               Appliances and new client additions across segments backed by rising
       80                                                                                      wallet share with existing customers
                                                                          62                  Additionally, we expect mobile segment to return to growth path, with
(%)

       60        78                73                        77
                                                 85                                            top-line CAGR of ~32% between FY19-21E led by company’s efforts to
       40                                                                                      add new popular clients
                                                                                              Security Systems segment to post robust growth going forward
       20                                                                 38
                 22                27                        23                                contributing ~7% of top-line     from current ~3.8% led by growing
                                                 15
        0                                                                                      demand for surveillance equipments
               FY15            FY16             FY17         FY18        FY19                 We expect EBITDA margins to improve driven by higher cost efficiencies
                   ODM Revenue Share               OEM Revenue Share                           and growing share of ODM revenues

Source: Company, Axis Securities

                                                                                                                                                                          28
16 OCT 2019          Company Report

                                                                                                                    Dixon Technologies
Astute working capital management with superior returns profile                                                     Sector: Consumer Durables

PAT to grow at CAGR of 42.8%                                                   Lean working Capital days
150
                                                                     129        25
                                                                98                                                                               20
                                                                                20                                                        19             18
100
                                                   61      63                                      14                             13
                                                                                15
                                    43     47                                              10              10     10
  50                                                                            10                                         7
                   14       12
            5                                                                       5
    0
         FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20E FY21E                             0

                                                                                           FY13

                                                                                                   FY14

                                                                                                           FY15

                                                                                                                  FY16

                                                                                                                          FY17

                                                                                                                                  FY18

                                                                                                                                          FY19

                                                                                                                                                 FY20E

                                                                                                                                                         FY21E
                                     PAT (Rs Cr)

Improving return ratios superior earnings trajectory
                                                                                       New Client addition led to stretching of working capital in FY19 which
50.0
                                                                                        is expected to improve going forward
40.0                                                                                   Improved collections and efficient inventory management along with
                                                                                        asset light nature of the business will allow Dixon to maintain lean
30.0                                                                                    working capital days going forward
                                                                                       The recent government announcement of reduction in corporate tax
20.0
                                                                                        rate is expected to bring down effective tax rate positively impacting
10.0                                                                                    EPS & Bottom line by ~9%.
                                                                                       With superior earnings growth led by strong order book and focus on
  0.0                                                                                   acquiring new clients we expect Dixon to report strong revenue
          FY13      FY14     FY15   FY16   FY17     FY18    FY19 FY20E FY21E            growth.
                                                                                       We expect PAT to grow at CAGR of ~42.8% between FY19-FY21E
                               RoE (%)          Core RoCE (%)

Source: Company, Axis Securities

                                                                                                                                                           29
16 OCT 2019     Company Report

                                                                                                                                                                                  Dixon Technologies
Valuations                                                                                                                                                                        Sector: Consumer Durables

P/E band                                                                                                                                            Valuation
6000                                                                                                                                                  We estimate Dixon Technologies to post topline CAGR of 26%
                                                                                                                                                       and bottom-line CAGR of 42.8% over FY19-FY21E
4000
                                                                                                                                                      We expect EBITDA margins to improve from 4.5% in FY19 to
2000                                                                                                                                                   4.8% in FY21E due to operating leverage

     0                                                                                                                                                ROE is estimated to increase to 24% in FY21E from 18.2% in
                                                                                                                                                       FY19, while Core ROCE is expected to increase to 30.4% from
                                     Mar-18

                                                                                                   Mar-19
                                                       Jul-18

                                                                                                                            Jul-19
          Sep-17

                   Nov-17

                                                                 Sep-18
                            Jan-18

                                              May-18

                                                                            Nov-18

                                                                                       Jan-19

                                                                                                                                     Sep-19
                                                                                                               May-19
                                                                                                                                                       27.3% in FY19 driven by improved business performance
                            Price               5x                10x                    15x                       20x
                                                                                                                                                      We value Dixon Technologies at 32x FY21E EPS as we expect it
                                                                                                                                                       to report Revenue/EBITDA/PAT CAGR of 26%/30%/42.8%
12mth fwd P/E (x)                                                                                                                                      respectively over FY19-21E and thus arrive at a price target of
100                                                                                                                                                    Rs 3,649 ( 21% Upside)

  80

  60
                                                                                                                                                   Risk Factors
  40

  20
                                                                                                                                                      Volatility in raw material prices
                                                                                                                                                      Competition from domestic and overseas players
    0
                                                                                                                                                      Forex volatility
                                     Mar-18

                                                                                                      Mar-19
         Sep-17

                                                        Jul-18

                                                                                                                                Jul-19
                   Nov-17

                                                                   Sep-18

                                                                              Nov-18

                                                                                                                                          Sep-19
                            Jan-18

                                                                                          Jan-19
                                              May-18

                                                                                                                   May-19

                                                                                                                                                      Customers resorting to higher in-house manufacturing
                   PE                Mean                   Mean+1Stdev                                     Mean-1Stdev                               Change in government policies

Source: Company, Axis Securities

                                                                                                                                                                                                                 30
16 OCT 2019         Company Report

                                                                                              Dixon Technologies
Financials (Consolidated)                                                                     Sector: Consumer Durables

Profit & Loss                                              (Rs Cr)   Balance Sheet                                            (Rs Cr)
Y/E March                          FY18    FY19    FY20E     FY21E   Y/E March                   FY18       FY19      FY20E    FY21E
Net sales                          2,853   2,984   3,868     4,754
Other operating income              0.0     0.0     0.0       0.0    Total assets                363        535        616      731
Total income                       2,853   2,984   3,868     4,754    Net Block                  179        241        264      293

   Cost of goods sold              2,741   2,850   3,687     4,526    CWIP                       12.8       18.8      30.0      32.5
   Contribution (%)                3.9%    4.5%    4.68%    4.78%     Investments                17.2       9.7        9.7       9.7
   Advt/Sales/Distrn O/H            0.0     0.0     0.0       0.0
                                                                      Wkg. cap. (excl cash)      110        229        256      275
Operating Profit                   112     135     181        227
                                                                      Cash / Bank balance        44.1       36.7      56.6     120.6
   Other income                     4       6       5          7
                                                                      Misc. Assets                0.0       0.0        0.0       0.0
PBIDT                              116     141     186        234
   Depreciation                     15      22      26        34
   Interest & Fin Chg.              13      25      26        24     Capital employed            363        535        616      731
E/o income / (Expense)              0       0       0          0
                                                                      Equity capital             11.3       11.3      11.3      11.3
Pre-tax profit                      88      94     134        177
  Tax provision                     27      30      36        48      Reserves                   304        367        462      589
PAT befor Comprehensive Income      61      63      98        129
                                                                      Pref. Share Capital         0.0       0.0        0.0       0.0
  (-) Minority Interests            0       0       0          0
                                                                      Minority Interests          0.0       0.0        0.0       0.0
   Associates                       0       0       0          0
   Other Comprehensive Income      (0.1)   (0.1)    0.0       0.0     Borrowings                  44        141        136      123
Adjusted PAT                       60.8    63.3    98.0      129.1
Reported PAT                        61      63      98        129     Def tax Liabilities         4.1       16.0       6.7       7.9
Source: Company, Axis Securities

                                                                                                                                 31
16 OCT 2019           Company Report

                                                                                                Dixon Technologies
Financials (Consolidated)                                                                       Sector: Consumer Durables

Cash Flow                                                  (Rs Cr)   Ratio Analysis                                                (%)
Y/E March                          FY18   FY19E    FY20E    FY21E    Y/E March                  FY18          FY19E      FY20E   FY21E
                                                                     Sales growth               14.2          4.6        29.6     22.9
Sources                            83      96      117       158

  Cash profit                      89     110      150       186     OPM                         3.9          4.5         4.7     4.8
                                                                       Oper. profit growth      22.8          20.4       34.2     25.5
    (-) Dividends                   0       3       3         3
                                                                       COGS / Net sales         96.1          95.5       95.3     95.2
  Retained earnings                89     107      147       184       Overheads/Net sales       0.0           0.0        0.0     0.0
                                                                     Depreciation / G. block     7.4           7.5        7.6     8.4
  Issue of equity                  0.3     0.0      0.0      0.0

  Change in Oth. Reserves          55.9    2.7      0.0      0.0     Net wkg.cap / Net sales    0.04          0.07       0.07     0.07
                                                                     Net sales / Gr block (x)   13.9          10.3       11.5     11.9
  Borrowings                       (2)     (2)      5         (3)

  Others                           (60)    (12)    (36)      (22)    Core RoCE                  34.9          27.4       28.6     30.4
                                                                       Debt / equity (x)        0.13          0.36       0.28     0.20
                                                                       Effective tax rate       31.0          32.5       27.0     27.0
Applications                       83      96      117       158     RoE                        23.7          18.2       22.9     24.0
                                                                       Payout ratio (Div/NP)     0.0           4.3        2.7     2.1
  Capital expenditure              4.5    94.6     60.0      65.0

  Investments                      28.3   (11.0)    0.0      0.0     EPS (Rs.)                  54.8          55.9       86.6    114.0
                                                                       EPS Growth               26.5           2.1       54.7     31.7
  Net current assets               21.5   20.0     36.8      29.3
                                                                     CEPS (Rs.)                 67.1          75.0       109.2   143.7
  Change in cash                   28.8   (7.4)    19.9      64.0    DPS (Rs.)                   0.0           2.0        2.0     2.0
Source: Company, Axis Securities

                                                                                                                                   32
16 OCT 2019              Company Report

                                                                                                                                                        Dixon Technologies
Disclaimer                                                                                                                                              Sector: Consumer Durables

 Disclosures:

 The following Disclosures are being made in compliance with the SEBI Research Analyst Regulations 2014 (herein after referred to as the Regulations).

 1. Axis Securities Ltd. (ASL) is a SEBI Registered Research Analyst having registration no. INH000000297. ASL, the Research Entity (RE) as defined in the Regulations, is engaged in the business of
   providing Stock broking services, Depository participant services & distribution of various financial products. ASL is a subsidiary company of Axis Bank Ltd. Axis Bank Ltd. is a listed public
   company and one of India’s largest private sector bank and has its various subsidiaries engaged in businesses of Asset management, NBFC, Merchant Banking, Trusteeship, Venture Capital,
   Stock Broking, the details in respect of which are available on www.axisbank.com.
 2. ASL is registered with the Securities & Exchange Board of India (SEBI) for its stock broking & Depository participant business activities and with the Association of Mutual Funds of India (AMFI) for
   distribution of financial products and also registered with IRDA as a corporate agent for insurance business activity.
 3. ASL has no material adverse disciplinary history as on the date of publication of this report.
 4. I/We, Hiren Trivedi– CM, Research, MBA (Finance) author/s and the name/s subscribed to this report, hereby certify that all of the views expressed in this research report accurately reflect
   my/our views about the subject issuer(s) or securities. I/We (Research Analyst) also certify that no part of my/our compensation was, is, or will be directly or indirectly related to the specific
   recommendation(s) or view(s) in this report. I/we or my/our relative or ASL does not have any financial interest in the subject company. Also I/we or my/our relative or ASL or its Associates may
   have beneficial ownership of 1% or more in the subject company at the end of the month immediately preceding the date of publication of the Research Report. Since associates of ASL are
   engaged in various financial service businesses, they might have financial interests or beneficial ownership in various companies including the subject company/companies mentioned in this
   report. I/we or my/our relative or ASL or its associate does not have any material conflict of interest. I/we have not served as director / officer, etc. in the subject company in the last 12-month
   period.
 Any holding in stock – No
 5. ASL has not received any compensation from the subject company in the past twelve months. ASL has not been engaged in market making activity for the subject company.
 6. In the last 12-month period ending on the last day of the month immediately preceding the date of publication of this research report, ASL or any of its associates may have:
             i. Received compensation for investment banking, merchant banking or stock broking services or for any other services from the subject company of this research report and / or;
             ii. Managed or co-managed public offering of the securities from the subject company of this research report and / or;
             iii. Received compensation for products or services other than investment banking, merchant banking or stock broking services from the subject company of this research report;

 ASL or any of its associates have not received compensation or other benefits from the subject company of this research report or any other third-party in connection with this report.

 Term& Conditions:

 This report has been prepared by ASL and is meant for sole use by the recipient and not for circulation. The report and information contained herein is strictly confidential and may not be altered in
 any way, transmitted to, copied or distributed, in part or in whole, to any other person or to the media or reproduced in any form, without prior written consent of ASL. The report is based on the
 facts, figures and information that are considered true, correct, reliable and accurate. The intent of this report is not recommendatory in nature. The information is obtained from publicly available
 media or other sources believed to be reliable. Such information has not been independently verified and no guaranty, representation of warranty, express or implied, is made as to its accuracy,
 completeness or correctness. All such information and opinions are subject to change without notice. The report is prepared solely for informational purpose and does not constitute an offer document
 or solicitation of offer to buy or sell or subscribe for securities or other financial instruments for the clients. Though disseminated to all the customers simultaneously, not all customers may receive this
 report at the same time. ASL will not treat recipients as customers by virtue of their receiving this report.

 Instead of a company visit, we have done a conference call with the company’s management.

                                                                                                                                                                                                          33
16 OCT 2019              Company Report

                                                                                                                                                        Dixon Technologies
Disclaimer                                                                                                                                              Sector: Consumer Durables

 Disclaimer:

 Nothing in this report constitutes investment, legal, accounting and tax advice or a representation that any investment or strategy is suitable or appropriate to the recipient’s specific circumstances.
 The securities and strategies discussed and opinions expressed, if any, in this report may not be suitable for all investors, who must make their own investment decisions, based on their own
 investment objectives, financial positions and needs of specific recipient.

 This report may not be taken in substitution for the exercise of independent judgment by any recipient. Each recipient of this report should make such investigations as it deems necessary to arrive at
 an independent evaluation of an investment in the securities of companies referred to in this report (including the merits and risks involved), and should consult its own advisors to determine the merits
 and risks of such an investment. Certain transactions, including those involving futures, options and other derivatives as well as non-investment grade securities involve substantial risk and are not
 suitable for all investors. ASL, its directors, analysts or employees do not take any responsibility, financial or otherwise, of the losses or the damages sustained due to the investments made or any
 action taken on basis of this report, including but not restricted to, fluctuation in the prices of shares and bonds, changes in the currency rates, diminution in the NAVs, reduction in the dividend or
 income, etc. Past performance is not necessarily a guide to future performance. Investors are advice necessarily a guide to future performance. Investors are advised to see Risk Disclosure Document
 to understand the risks associated before investing in the securities markets. Actual results may differ materially from those set forth in projections. Forward-looking statements are not predictions and
 may be subject to change without notice.

 ASL and its affiliated companies, their directors and employees may; (a) from time to time, have long or short position(s) in, and buy or sell the securities of the company(ies) mentioned herein or (b)
 be engaged in any other transaction involving such securities or earn brokerage or other compensation or act as a market maker in the financial instruments of the company(ies) discussed herein or
 act as an advisor or investment banker, lender/borrower to such company(ies) or may have any other potential conflict of interests with respect to any recommendation and other related information
 and opinions. Each of these entities functions as a separate, distinct and independent of each other. The recipient should take this into account before interpreting this document. The Research reports
 are also available & published on AxisDirect website.

 ASL and / or its affiliates do and seek to do business including investment banking with companies covered in its research reports. As a result, the recipients of this report should be aware that ASL
 may have a potential conflict of interest that may affect the objectivity of this report. Compensation of Research Analysts is not based on any specific merchant banking, investment banking or
 brokerage service transactions. ASL may have issued other reports that are inconsistent with and reach different conclusion from the information presented in this report.

 Neither this report nor any copy of it may be taken or transmitted into the United State (to U.S. Persons), Canada, or Japan or distributed, directly or indirectly, in the United States or Canada or
 distributed or redistributed in Japan or to any resident thereof. If this report is inadvertently sent or has reached any individual in such country, especially, USA, the same may be ignored and brought
 to the attention of the sender. This report is not directed or intended for distribution to, or use by, any person or entity who is a citizen or resident of or located in any locality, state, country or other
 jurisdiction, where such distribution, publication, availability or use would be contrary to law, regulation or which would subject ASL to any registration or licensing requirement within such
 jurisdiction. The securities described herein may or may not be eligible for sale in all jurisdictions or to certain category of investors.

 The Disclosures of Interest Statement incorporated in this document is provided solely to enhance the transparency and should not be treated as endorsement of the views expressed in the report. The
 Company reserves the right to make modifications and alternations to this document as may be required from time to time without any prior notice. The views expressed are those of the analyst(s)
 and the Company may or may not subscribe to all the views expressed therein.
 Copyright in this document vests with Axis Securities Limited.

 Axis Securities Limited, Corporate office: Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (west), Mumbai-400070, Tel No. – 022 – 4050 8080 / 022 6148 0808,
 Regd. off.- Axis House, 8th Floor, Wadia International Centre, Pandurang Budhkar Marg, Worli, Mumbai – 400 025. Compliance Officer: Anand Shaha, Email: compliance.officer@axisdirect.in,
 Tel No: 022-42671582. SEBI-Portfolio Manager Reg. No. INP000000654

                                                                                                                                                                                                           34
You can also read