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DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
Moen Biosphere Reserve

DEVELOPMENT AND
ACTION PLAN, 2017 - 2022

                           vordingborg.dk/biosfaere-moen/
DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
Title: Development and Action Plan, 2017 - 2022, Moen Biosphere Reserve

This Development and Action Plan is submitted by the Municipality of Vordingborg, Department of Strategy and Implementation, Moen Biosphere Secretariat

Cover Photo: Thomas ix

Photographies: Morten Pihl, Elo Mortensen, Søren Larsen, Jens Refstrup, Tom Axelsen, Thomas Ix, Annette Tenberg, Vordingborg Kommune

                 MØN
                 BIOSFÆRE
DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
Moen Biosphere Reserve

DEVELOPMENT AND ACTION PLAN
OF THE PROPOSED MOEN BIOSPHERE
RESERVE
As an island and community, Moen is already well-rooted in the developmental ideas behind the UNESCO Biosphere Program-
me. People, authorities and businesses have a fundamental respect for the nature they live in and an understanding of nature’s
contribution to the local economy.

In the preparatory work, we have already documented a number of activities, which are in line with the sustainable development
that Moen Biosphere Reserve is working to achieve. Now we will use the Biosphere Programme as the unifying and guiding vision
for these activities as well as a basis for the future collaboration between the active participants.

This first development and action plan for Moen Biosphere focuses on four main elements:

1. Creation of an operational organization and an efficient collaboration between the active participants.
2. Promotion of the Biosphere idea, within the local community and to visitors.
3. Cooperation with the UNESCO biosphere network.
4. Planning and implementation of the developmental projects first identified.

The development and action plan is the most important tool in cooperation with UNESCO’s review of the Biosphere Project, which
will take place every 10th year. The process is documented by internal annual reports, and at the same time by review of the
development and action plan every five years. In this way, we will all keep focus on the set direction.

The development plan is based on the three main functions of UNESCO Biosphere Programme: ‘Conservation, Education/Support
and Development’; and relates these elements to the designated areas of Moen Biosphere. These are Land, Water and The dark
Night Sky.

Changes take time and as such, this kind of long-term management and planning is required. With this development and action
plan, Vordingborg Municipality undertake the obligation to work with both long-term strategic planning, operational planning and
implementation of specific activities.

Jan Michelsen

Director of Development in the Municipality of Vordingborg
and chairman of the Advisory Board for the proposed Moen Biosphere Reserve

Vordingborg, in February 2017
DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
CONTENTS
1. About the proposed Moen Biosphere Reserve
   The vision
   The nature
   The culture
   The people

2. Organisation and collaboration
   Ownership and anchoring
   That’s why the MAB programme is a good tool
   The international anchoring of the proposed Moen Biosphere Reserve
   The local partnership in the proposed Moen Biosphere Reserve and Advisory Board

   2.1 Participation, anchoring in the local community
         The biosphere secretariat
         Branding workshops: ‘Telling our own sustainable story’
         Ambassador network
         Network of companies and the trade association
         Signature event for the proposed Moen Biosphere Reserve
         Communication

3. Conservation
   Projects on land in the proposed Moen Biosphere Reserve, 2016-2022
   Projects for the waters and coastal areas, 2016-2022
   Implementing of the Dark Sky Park and Community, 2017-18

4. Development
   The Nordic Biosphere Centre
                                                                                     vordingborg.dk/biosfaere-moen/

   Development projects

5. Training and support
   The Outdoor school
   The Forrest Helpers
   Guide-/Ambassador training
   Scientific conferences

6. International cooperation
   Participation in and support of the UNESCO biosphere network in 2017

7. Annexes
DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
1. ABOUT THE PROPOSED MOEN
BIOSPHERE RESERVE
The vision

Our vision is that the area suggested to be the Moen Biosphere            Chapter three, four and five describe specific projects and ac-
Reserve will become an internationally-known example of sus-              tivities related to UNESCO’s three core values for biosphere re-
tainably managed coastal nature in Scandinavia. We will test              serves: conservation (of nature, landscapes and biodiversity),
and demonstrate methods that combine the conservation of                  development (of sustainable use of the land, nature tourism,
biological diversity of nature with sustainable working and living.       etc.) and learning and support (education, training, social jobs
We have given Moen Biosphere Reserve the following motto:                 and additional knowledge through research).
‘We take local responsibility for the community, quality of life
and growth in respect with nature’.                                       We have in the last two years encountered strong support from
                                                                          UNESCO MAB Council, the Danish UNESCO National Commis-
In 2015, when Vordingborg Municipality initiated the dialogue             sion, the Nordic MAB network as well as biosphere reserves
with UNESCO on the potential and development of a biosphere               in our neighbouring countries. Chapter 6 explains how we will
reserve on Moen, it was in fact the beginning of the creation of          work with the new international network for the benefit of Moen
the first Biosphere Reserve in Denmark. .                                 Biosphere Reserve and a sustainable future.

With this plan of action, we note that Moen Biosphere Reserve             The appointment of Denmark’s first Biosphere Reserve on Moen
has become a reality.                                                     will awaken broad national and international interest. We are
Unique and well-preserved nature and culture, managed in line             confident that we can to provide a relevant contribution to rural
with national and international conventions, a strong local part-         development on a national scale. Via Moen’s location between
nership and the great support from the local population make              the major European cities Copenhagen, Malmö, Hamburg and
the foundation for the coming years of developmental work,                Berlin, we will leave a significant imprint on the area of Fehmarn
which this plan describes in the following chapters.                      Belt and the Region of the Sound.

Chapter one describes our greatest resources: nature, culture             The appointment of Moen Biosphere Reserve supports Vord-
and people within the Moen Biosphere Reserve.                             ingborg Municipality’s Vision 2030; it will, together with the ap-
                                                                          pointment as a Dark Sky Park and Community, help to create
Chapter two tells about anchoring and organizing local collab-            the best conditions for the realization of the coastal destination
orations as well as anchoring the Moen Biosphere Reserve na-              Moens Klint, that is part of the national tourism strategy for the
tionally and within the various professional networks of UNESCO.          Danish coasts.

                                                                      5
DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
The nature

The proposed area of Moen Biosphere Reserve includes the
island of Moen as well as the surrounding islands and water
areas. It will focus on the natural and cultural values connected
to the land, the waters and the dark night sky. With nature cov-
ering 450 square kilometres and the chalk cliffs of Moens Klint
as a leading nature icon, nature here represents landscapes
and natural values of international importance as well as most
Danish habitats, both on land and in the water.

Geomorphology and geology of the area and the diversity of
waters with fresh, brackish and salt water have created unique
environments for a rich biological variation, which contains a
wide range of red-listed species.

Five main types of landscape will be part of the future biosphere
reserve:

•   Moens Klint and High Moen
•   The glacial landscapes at Western Moen with moraines,
    kettle holes, hat-shaped hills, melt water deposits and
    valleys
•   Post-glacial landscapes created through erosion and
                                                                         The culture
    transport of material as beach embankments and tidal
    meadows
                                                                         The archaeological and cultural values are high within the com-
•   Baltic Sea, inlets and coves                                         ing Moen Biosphere Reserve. Both the towns and the open
•   185 km of coastline with different types of landscape,               land offer a rich cultural heritage, that bear witness to human
    which is still experiencing great change                             impact on the environment throughout the ages. Therefore, the
                                                                         cultural heritage is included in the designated Biosphere Re-
                                                                         serve on an equal level with the nature’s potential.
The designated biosphere reserve includes four Natura 2000
areas and parts of a fifth, covering both core areas and buffer          The centuries-old development as a predominantly farming
zones. Together, these areas make 19,299 hectares of Moen                community has remained the basis for the coherent cultural
Biosphere Reserve, amounting to no less than 42%. The men-               landscape. The proximity to the sea has promoted fishing,
tioned Natura 2000 sites contain six EU habitat areas, one only          shipping and trade and contributed to the creation of harbours
partial, an EU bird protection area and parts of Ramsar areas.           and the market town of Stege. Liselund Park is one of Scandi-
Also included are two appointments of international geological           navia’s most famous romantic gardens, built in the spirit of the
interest (GeoSites), four national geological interest areas (NGI)       Enlightenment Age and a direct neighbour to the wild nature of
and four National coastal landscapes (NK) as well as parts of            the chalk cliffs at Moens Klint. The memories of the Industrial
two game preserves.                                                      time bear testament to the business community that has been
                                                                         the hallmark of the Danish islands in the past 100 years: agri-
In the beginning of 2017, Moen and Nyord has been appointed              culture, sugar industry and fishing.
Denmark’s first Dark Sky Park and Community with the darkest
night skies in the region where you can see the Milky Way and            There exists a great public interest in preserving a cultural en-
– on a clear night – further on the to the next Galaxy.                  vironment and, with that, the local identity. It is emphasized
                                                                         that the aim is not to create ‘museum landscapes’, but en-
                                                                         vironments where old and new enrich each other and where
                                                                         communication and learning contribute to new aspects of the
                                                                         development of the Biosphere Reserve.

                                                                     6
DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
The People                                                                  Small businesses and creative entrepreneurs settle on Moen
                                                                            and are often the driving forces behind ‘new life in old houses.’
About 10,000 people live in the designated Moen Biosphere                   They take over former agricultural properties or historical town
Reserve. The islands and especially the eastern part of Moen                houses and open galleries, workshops, cafés or accommoda-
are marked by a decline in the population - a development                   tions, grow vegetables, apple or wine plantations, or produce
that is typical of the smaller islands in Denmark. According to             cheese or handmade chocolates. In this way, a living environ-
Vordingborg Municipality’s prognosis, the population is expect-             ment of ‘nano businesses’ have emerged, complementing the
ed to reach further decline in the areas of Bogø: (-7.3 pct.), the          traditional occupations, creating experiences and activities for
middle of Moen (-6.5%) and eastern Moen (-19%).                             the visitors - and this with high ambitions regarding the quality
                                                                            of their products.
Therefore, one of the main goals of the Moen biosphere project
is to contribute to better living conditions for the local population       Agriculture and local producers will be inspired and involved in
through education, a focus on health, quality of life as well as            Moen Biosphere Reserve through development projects linking
jobs. We will ensure that the young generation will return and              care of nature with local production and cultivation of regional
settle within the Moen Biosphere Reserve because they will                  specific crops and varieties. The number of local producers
find a vibrant community with decent housing, access to the                 will grow when outlets and percentage of local varieties and
labour market and schools for their children in unique coastal              products will increase on the shelves of the shops. There exist
nature. We will achieve this goal by taking in and support the              a great desire to preserve the local commercial fishing by fo-
initiatives, which the active communities are already engaged               cusing on sustainable fishing practices and local sales of sea-
in today, as described in the list of activities in the appendix.           sonal fresh fish. Access to local, sustainably produced food will
                                                                            be a strong brand and thus ensure the future within the Moen
The people of Moen are known to be active and creative enthu-               Biosphere Reserve.
siasts, and the broad-based associations cherish the natural
and cultural heritage. At the same time there is a wide palette             Local food quality is also an important part of the nature-friendly
of contemporary art and culture, for example: an exhibition                 tourism within the Moen Biosphere Reserve. And the Biosphere
hall of international stature, a world literature festival, folk high       Reserve will be characterized by consistently including nature
schools, free and municipal schools and institutions. Society is            protection in the development and implementation of tourism,
committed to the local councils and associations, and many are              events and activities. Moen Biosphere Reserve is already well
volunteering in one way or another.                                         on the way in this process in, for example, developing alterna-
                                                                            tives to the classic car and beach holiday through hiking, cy-
                                                                            cling, kayaking, sailing bike trails on board of veteran vessels,
                                                                            Fishing Zealand and Dark Sky star expeditions - all activities
                                                                            that focus on getting away from the everyday stress and ‘home’
                                                                            to Mother Nature. Nature is changing slowly and therefore it
                                                                            offers versatile space to breathe and find contemplation. Moen
                                                                            Biosphere Reserve will cultivate ‘the constant in the fast, mod-
                                                                            ern life’ and teach people to live in balance with nature without
                                                                            degrading it.

                                                                            ‘Knowledge and commitment’ are the key concepts in Moen
                                                                            Biosphere project. Through learning and training in kinder-
                                                                            garten and school, and through education in job training and
                                                                            businesses, the Moen Biosphere project will connect children
                                                                            and adults with nature. Knowledge is also needed in relation
                                                                            to methods, monitoring and measurement of the effects of
                                                                            our protection and nature conservation efforts. Therefore, the
                                                                            Moen Biosphere project will establish contacts with universities
                                                                            and researchers that can support local nature care and man-
                                                                            agement.

                                                                        7
DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
2. ORGANISATION AND COOPERATION

Ownership and anchoring

Biosphere reserves are part of the UNESCO’s MAB (Man and                additional support, external knowledge and resources. In this
Biosphere) programme, the UN’s organization for education,              way, the knowledge about the proposed Moen Biosphere Re-
science and culture. They are model areas for sustainable               serve is reaching out to partners in the region, nationally and
development, and it is UNESCO’s Man and Biosphere Coun-                 to our neighbouring countries. This would include other bio-
cil, which approves proposals from the national governments.            sphere reserves like ’Vattenriket’ in Kristianstad in Sweden,
The initiative comes from local players - which means people            the UNESCO MAB council in Paris and the Nordic biosphere
who live and work in the area.                                          network NORD MAB.
There is a deeply anchored partnership between the actors in
the proposed Moen Biosphere Reserve who run the project,                Vordingborg Municipality’s application for the Moen Biosphe-
but there is also a need for regional, national and international       re Reserve has been recommended by the Danish UNESCO
support, including financial funding and knowledge support.             National Commission and is treated by MAB Council in Paris.
                                                                        Moreover, Vordingborg Municipality, as coordinator for the
That’s why the MAB programme is a good tool                             first biosphere in Denmark, has been offered a place in the
The Moen Biosphere project is a local meeting place for                 management group for the Nordic network of biosphere re-
knowledge sharing, discussion, sustainable planning and                 serves, North MAB.
specific projects. Many stakeholder interests can be suppor-
ted and fulfilled here, based on local experience and by

   The international anchoring of the proposed Moen Biosphere Reserve

                                                         The Danish National
                                                           Commission for
                                                              UNESCO

                                NORD MAB,                                                       Bilateral
                             The Network of the                                              partnerships,
                             Northern Biosphere                                               for example
                                  Reserves                                                   ‘Vattenriket’,
                                                                                                Sweden

                                                                    8
DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
The local partnership and anchoring of the proposed Moen Biosphere Reserve

                                   Other interests                                            The political organization:
                                                                                               The Committee of Economy,
                                                                                               Planning and Development,
                                      Network                                                     The Municipal Council

                                   Advisory Board
                                                                                                        Network:
                                                                                                 Ambassador network
                                     Secretariat                                                  Business partnership
                                                                                                    The local council
                                                                                               The Council of Environment
                                                                                                The interpreters network

Advisory Board
ANCHORING AND TASKS                                                      The plan is to create a growing group of people with different
Vordingborg Municipality is the responsible public authority be-         expertise that can contribute to the realization of the Moen Bio-
hind the proposed Moen Biosphere Reserve. Through the Advi-              sphere Reserve. However, state and local authorities will always
sory Board it will be ensured, that the development plan and the         be represented by the Nature Agency Storstrøm and Vording-
designated projects will be carried out and implemented by the           borg Municipality which represent land owners, authorities and
local partnerships.                                                      the project owner. The Advisory Board also covers the compe-
                                                                         tencies that UNESCO has chosen as focus areas for biosphere
The Advisory Board is not a forum for representation of interests,       reserves: conservation, learning, support and development.
but a forum for people and organizations working specifically on         Authorities, companies and volunteers will be represented. It
projects and activities described in the development plan. Gen-          seeks an equal participation between women and men.
eral organisational interest management is ensured through the
Vordingborg Municipality Environmental Council; wherein the
Moen Biosphere Reserve will be implemented.                              THE BROADER ANCHORING IN THE
                                                                         MUNICIPALITY
The Advisory Board is assembled for one year, related to actual          Vordingborg Municipality’s environmental council and the four
work tasks and projects. 2016 was characterized by the appli-            local councils in the proposed biosphere area function as a
cation process, and therefore the composition has been focused           sounding board for the Advisory Board. In addition to that, the
around key players and interests. In 2017 we will focus on the           secretariat will establish an ambassador network of volunteers
development, the practical projects and the implementation of            and a professionals/business network once the project is ap-
the Moen Biosphere Reserve.                                              proved by UNESCO. The Biosphere Secretariat’s task is to pro-
                                                                         mote the Moen Biosphere Reserve for locals and visitors, as
In the future, every new year’s Advisory Board will be appoint-          well as to keep contact with the UNESCO biosphere network
ed at the last meeting. That means that the Advisory Board in            and to carry out development projects in the coming Moen Bio-
2018 will be appointed in December 2017 to cover the year’s              sphere Reserve.
activities.

                                                                     9
DEVELOPMENT AND ACTION PLAN, 2017 2022 - Moen Biosphere Reserve - Vordingborg ...
10
2.1 PARTICIPATION, ANCHORING IN
THE LOCAL COMMUNITY

The biosphere secretariat                                              Branding workshops: ‘Telling our own
                                                                       sustainable story’
Vordingborg Municipality’s Department for Strategy and Imple-
mentation has hired a coordinator to carrying out the applica-         Communication is one of the key strategies for support and de-
tion in 2016, and in 2017 to implement and communicate the             velopment of the proposed Moen Biosphere Reserve. The UNE-
idea of the Moen Biosphere Reserve.                                    SCO MAB Council has made a tool available that communicates
                                                                       the key messages, evokes commitment and enthusiasm and
In connection with the designation of the proposed Moen Bi-            encourages local initiatives.
osphere Reserve a lasting biosphere secretariat will be esta-          Along with the so-called ”Excursions in the Moen biosphere
blished. The coordinator will, in cooperation with the managers        area”, which invite and involve the broad public in the biosphere
of the different projects and contributions from colleagues of         idea, there will be carried out a number of branding workshops.
other municipal departments and the local partners, undertake          They will be offered to all local key personnel, associations and
the following tasks:                                                   other voluntary associations, who wish to become Moen bio-
                                                                       sphere ambassadors. The workshop tools will also be used in
•   Implementation of the Moen Biosphere Reserve                       connection with the establishment of the local business net-
                                                                       work.
•   Organize cooperation with the international Biosphere
                                                                       The aim is to spread knowledge about the proposed Moen
    network
                                                                       Biosphere Reserve to the people and guests through good ex-
•   Create and support the local networks                              amples of successful sustainable initiatives that connect people
•   Carry out development projects for the Moen Biosphere              and nature. Branding Workshops can help to identify and artic-
    Reserve                                                            ulate ’our own sustainable stories’ (see more about this under
                                                                       the heading ”signature event”.)
•   Disseminate, communicate and brand the Moen
    Biosphere Reserve

                                                                  11
Ambassador network                                                        annual network meetings, study tours and lectures. The Am-
                                                                          bassadors Network will be promoted in relation to activities
The local biosphere secretariat has great pleasure in working             through e.g. press releases, on web and Facebook. Enquiries
with many dedicated volunteers who contribute greatly with                concerning becoming a Moen Biosphere Reserve Ambassador
knowledge about species and nature protection. This helps the             are directed to the secretariat.
preservation and dissemination of natural and cultural heritage,
solves important tasks in environment and society and contrib-
utes to the creation of the local identity and unity.                     Network of companies and the trade
                                                                          association
Therefore an ambassador network is being formed, partly to
credit the volunteers’ important work and partly to support               Consumer targeted brands are an indispensable means of
local nature and culture-care development and dissemination               building a close relationship and identification between cus-
projects. The network is open to all associations, enthusiasts            tomer and product. They play a huge role in our every day life,
and citizens who are giving the proposed Moen Biosphere Re-               by meeting the need for solidarity or to be part of something
serve a helping hand. Branding workshop offer opportunity to              bigger. In the process of creating biosphere relationships, we
dialogue and inspiration, here the local participants’ work is set        can be inspired by strong brands telling our own powerful story
up in relation to Moen Biosphere project’s values and activities.         about the sustainable initiatives we want to promote. Parts of
                                                                          the companies and traders in the proposed Moen Biosphere
The title ‘ambassador’ may be carried by persons who are                  Reserve have already expressed a desire to participate with
active in nature and culture preservation and dissemination.              creating produces and / or cooperate in projects that promote
The Ambassador Network will actively participate in the de-               nature by operating hand in hand with business.
velopment of the Moen Biosphere Reserve by cooperating in
projects and dissemination activities. There will be organized            It will be the coming Moen Biosphere Business Partnership’s

                                                                     12
first and foremost task to assist in the preparation and inclu-            of it, whether one is citizen or visitor. It must have a clear and
sion of success-criteria and measurable results for sustainable            visible positive effect on nature, and it should give returns to
business in the proposed Moen Biosphere Reserve. Partici-                  business, quality of life and health of those who live in the
pation in the business partnership will promote an active and              Moen Biosphere Reserve. Signature Products will include the
responsible awareness in order to create balance between the               ”genetics” of Moen Biosphere Reserve.
use and protection of nature. It will then be possible to incor-
porate a strong brand, where the high quality and the unique
stories are the basis for the products’ claim: ”Made in Moen               ‘BEES IN THE MOEN BIOSPHERE RESERVE’
Biosphere Reserve”.                                                        A third part of all crops is pollinated by bees. Life on earth
                                                                           will hardly be able to survive without them. But the number
Participation in the business partnership, and thus use of Moen            of wild bees is decreasing significantly - in Denmark, too.
Biosphere logo - which will be designed in cooperation with the            Based on the latest Danish research on ‘wild bees condition
UNESCO MAB Council after designation of the Moen Biosphere                 and well-being’, the proposed Moen Biosphere Reserve will
Reserve - must guarantee working with initiatives that promote             contribute to create better conditions for bees in nature. There
nature, environment and sustainability in the Moen Biosphere               is space for both honey bees, supplying raw material for many
Reserve. It can also be done by providing financial contribu-              lovely bee products, and for wild bees that ensure our spe-
tions to the implementation of projects that balance between               cies-rich nature. We all, children and adults, can help the bees
nature and its use. Business partners will be offered help to              in nature, in our city-gardens and in the countryside. In this
the development of the company biosphere-profile, training of              way we all can contribute to ensure the biodiversity and the
staff, dissemination of the Moen Biosphere Reserve and partic-             pollination of crops, fruit trees, flowers and berries.
ipation in the development and marketing initiatives.                      The Moen Biosphere Reserve will join the national ‘network
                                                                           of bee-care’ and initiate cooperation around the current re-
                                                                           search. We will examine how we may organise a national
Signature event for the proposed Moen                                      bee-conference in relation to the upcoming Moen Biosphere
Biosphere Reserve                                                          Reserve.

What is a recognizable brand - what is it, that makes the whole
world aware of the proposed Moen Biosphere Reserve? It will                Communication
be a project with special qualities. It must be of global interest,
create positive publicity. Anyone who is positive can be a part            People in and outside the Moen Biosphere Reserve will be
                                                                           presented with the biosphere concept. As awareness of the
                                                                           UNESCO network programme is not yet as wide in Denmark,
                                                                           we have decided to publicise it on as many occasions as pos-
                                                                           sible. Already in the application phase, we have invited people
                                                                           to ‘tour the Moen Biosphere Reserve’ where participants were
                                                                           told about the ideas behind the project and shown good ex-
                                                                           amples of what the biosphere is all about. We will continue
                                                                           these events so that the population and visitors regularly are
                                                                           offered current information that is combined with exciting out-
                                                                           door experiences.

                                                                           In January 2016, a website was launched that serves as an
                                                                           archive and source of information for anyone who wants to
                                                                           follow the Moen Biosphere Reserve. In June 2016, the Moen
                                                                           Biosphere Facebook group was created. Here, interested peo-
                                                                           ple can share short stories, pictures, experiences and ideas
                                                                           about the Moen Biosphere Reserve. Photos are also shared on
                                                                           Instagram, on the tourism site visitmoensklint.dk, and on the
                                                                           municipality’s hashtag #storbyensforhave (i.e. ‘the capitol’s
                                                                           front yard’). More locals are beginning to use the hashtag
                                                                           #mønbiosfære (i.e. moenbiosphere) #moenbiosphere and
                                                                           #wegoforit.

                                                                      13
A series of publications are supporting the dissemination of infor-        WEB AND SOCIAL MEDIA
mation. Project leaflets as well as the summary of the application         •   #mønbiosfære (528 photos), #moenbiosphere (114 photos)
in Danish and the 2016 Annual Report can be downloaded from                •   Biofære Møn Facebook group (147 members)
the website. The same applies to the application in English. In            •   http://vordingborg.dk/biosfære
2016, a series of articles in local and national printed media were        •   Film about the proposed Moen Biosphere Reserve
published and there was a broadcast on regional TV.
                                                                           PAMPHLETS AN DOWNLOADS:
Since the application was submitted in late September 2016,                •   Moen Biosphere Reserve, brochure
we have focused and worked directly to implement the Moen                  •   The Application, 3 documents
Biosphere Reserve in the community. The first branding work-               •   Summary of the application, in Danish
shops took place in November 2016 and January 2017 and                     •   The yearly report, 2016, in Danish
more will follow. We will focus on the good examples of suc-               •   Development and action plan, 2017-2022
cessful balance and interaction between people and nature. In              •   Management & action plan, 2017-2022
this way we will attract attention, create interest and participa-
tion, answer questions, break down barriers and invite people              EXCURSIONS IN MOEN BIOSPHERE RESERVE:
to ‘Be Moen Biosphere Reserve’ in order to create local pride              2 excursions in 2016
and enthusiasm.                                                            10 excursions planned in 2017 – see appendix

IDEAS FROM THE FIRST BRANDING WORKSHOP:                                    PRESS, MEETINGS, LECTURES AND CONFERENCES
•    “You are now entering Moen Biosphere Reserve” - wel-                  The proposed Moen Biosphere Reserve has in 2016 been pre-
     come places near the bridges in Koster, Farø and in the               sented 36 times at several events, as described in the annual
     harbours.                                                             report. Also in 2017 there is planned a number of promotion
•    “We are Møn Biosphere Reserve” - identification and                   and information activities. See e.g. chapter 6 about internation-
     storytelling by ambassadors and members of the business               al cooperation.
     partnership.
                                                                           A VARIABLE AND PORTABLE EXHIBITION
•    “Vildt med vilje” - “purposely wild”, signs created to
                                                                           It is planned to develop a variable and portable exhibition,
     gardens, run without use of pesticides and a bee-friendly
                                                                           which can be placed in libraries, schools, tourist sites, etc. ac-
     environmen
                                                                           companied by brochures in Danish, English and German.

                                                                      14
3. CONSERVATION

Diversity and contrast characterize the proposed Moen Biosphere Reserve through a mosaic of different habitat types and thema-
tic areas (landscapes) with unique and large natural values, as described in chapter one.
Three themes identify and visualize the biosphere reserves zones: land, water, and the dark night sky. In each theme the biosphe-
re partnership focus on UNESCO’s three overall functions: conservation (of landscapes, ecosystems and species), development
(sustainable and balanced) and learning / support (information, training, environmental monitoring and research).

   Projects on land in the proposed Moen Biosphere Reserve, 2017-2022
   REVISION OF THE NATURA 2000 ACTION PLANS FOR 2016-2022
       The Nature Agency Storstroem and Vordingborg Municipality have, at the end of 2016, worked out the review of
       the Natura 2000 Action plans for the proposed Moen Biosphere Reserve’s core and buffer zones. Both organiza-
       tions carry authority responsible for the Natura 2000 sites. The work and specific care projects are funded by the
       participating organizations.

       The revised plans can be found under the following links:
       http://svana.dk/natur/natura-2000/natura-2000-planer/
       https://vordingborg.dk/borger/miljoe-og-natur/natur/natura-2000-handleplaner/
       https://vordingborg.dk/media/3453413/n168-havet-og-kysten-mellem-praestoe-fjord-og-groensund.pdf

   KNOWLEDGE ABOUT SPECIES AND LIVING CONDITIONS - SPECIES DATABASE 2016-2022
       Improved access to biodiversity studies and species database is one of the core projects in the proposed Moen
       Biosphere Reserve. Locally collected local data (such as the yearly bird count and other data on fungi, beetles,
       butterflies / swarms) will be published on Moen Biosphere Reserves website and also be reported in the national
       monitoring programme for Aquatic and Terrestrial Environment (NOVANA).

       The information collected locally will support national priority needs for monitoring and data collection concerning
       pressure, state and development of nature and the environment in Denmark. The program will particularly contribute
       to meet the obligations of EU directives, Danish law and international conventions on the monitoring of ambient water
       and air in addition to the need for knowledge for national river and water plans - not least, the Natura 2000 plans.

       The programme for 2016 will include eight sub-programmes that are relevant to Moen Biosphere Reserve too:
       Sub-programme for marine waters, sub-programme for lakes, sub-programme for streams, sub-programme for
       land monitoring, sub-programme for point sources, sub-programme for groundwater sub-programme for species
       and terrestrial natural, sub-programme for air1.

       Indicators of nature and learning: it will be easier to follow the species’ status in the designated core and buffer
       zones of the Moen Biosphere Reserve and then initiate any care initiatives. The work and specific care projects will
       be funded by the participating organizations.

       1 http://svana.dk/overvaagning/novana-program/

                                                                15
BIOBLITZ - 2017
  Two ”BioBlitz” events are planned for the proposed Moen Biosphere Reserve in 2017/2018. One will be on the
  Hoeje Moen site focusing on plants (partners Nature Agency and GeoCenter Moens Klint) and one on the Nyord
  Meadows (partners: the national Bird Protection Foundation and the locals).
  The concept is very flexible and consists of the basic features that a snapshot produces of ‘biodiversity in a specific
  period’ in a common pursuit of species in a defined area.

  A large part of BioBlitz concept is based on fellowship – the idea being that someone who is already well-versed in
  nature knowledge invites others, who are perhaps less well-versed, to find as many different species as possible. The
  results will be published on the partner’s websites. BioBlitz serves both awareness of the species status, offers learn-
  ing and participation in the Moen Biosphere Reserve. The BioBlitzes are funded by the participating organizations.
  Indicators of nature and learning: better knowledge of species and nature and extent of dissemination of the im-
  portance of biodiversity, learning and support, cooperation between volunteers and experts.

NATURE CONSERVATION TEAMS
  In order to promote understanding and knowledge of landscapes, habitats and species we will work with the
  establishment of nature conservation teams. Professionally managed by the biosphere ranger training for the
  unemployed and groups of volunteers will be organized for individual nature conservation activities. Indicators for
  nature: nature conservation, training, public engagement.

GRAZING COOPERATION, 2017-2022
  One of the first key development projects in the proposed Moen Biosphere Reserve is about structuring nature
  conservation through grazing systematically, especially of the coastal areas along the N168. In order to reach that
  goal there is organized an interdisciplinary working group of Vordingborg Municipality, Nature Agency Storstrom,
  Bird Protection Foundation, local landowners, farmers and grazing associations and volunteers and, representing
  the trade, the leader of the SuperBrugsen Lendemark.
  The project aims to ensure the coordinated grazing of the designated areas, to generate local cooperation between
  farmers and grazing associations and to develop joint marketing stages of quality meat from the proposed Moen
  Biosphere Reserve. It is the partners’ hope that this cooperation in the long run will create the opportunity to start
  an organic butcher business on Moen and establishment of the sales through COOP Denmark.
  Indicators of nature and development: Care of salt marshes and the coastal areas through grazing, to create better
  conditions for the species in the grazed areas. Networking and specific care projects are funded by the participat-
  ing organizations. Jointly seeks opportunities for funding of sustainable rural development.

CONSERVATION OF THE WILD BEES - A SIGNATURE EVENT OF THE PROPOSED MOEN
BIOSPHERE RESERVE
  In December 2016, Claus Rasmussen (researcher at Aarhus University, Denmark) published a research report about
  the wild bees’ food sources in Denmark: ”Distribution, phenology and host plants of Danish bees (Hymenoptera,
  apoidea)”2.
  Of the 286 species of wild bees in Denmark, the researchers could see, that from 1975 onwards about 230 spe-
  cies of wild bees have been recorded in our country. So we have lost some. But at what time we have lost them
  and why, we do not know! Nor do we know exactly how many species we have today - or how widespread they
  are. A new research project titled ‘Wild bees in Denmark - also in the future?’ highlights this question. That is the
  reason for working with the conservation of the wild bees in the proposed first Danish Biosphere Reserve under
  the title: ‘Moen Biosphere Bees’.
  The main activities in the coming years are the restoration and creation of homes for wild bees in nature, citizen
  involvement and learning, product development and communication. The possibility for implementing a national
  conference is being examined.

  2 https://www.researchgate.net/publication/311841610_Distribution_phenology_and_host_plants_of_Danish_bees_Hymenoptera_Apoidea

                                                                           16
Indicators of nature, training and research: better conditions for wild bees in the Moen Biosphere area, increased
  knowledge about species, training and learning for all ages, social projects, new sustainable products, like e.g.
  wildflower seeds from Moen.

Projects for water areas and species in the proposed Moen Biosphere
Reserve, 2016-2022
SPAWNING AREAS FOR THE BRACKISH WATER PIKES, 2017-2021
  As part of the conservation of the species of brackish water pike in N168, the international project CATCH funds the
  establishment of a so-called ”Pike Factory,” a local flood area where pike can spawn. At the same time DTU Aqua
  contributes with a marking project of brackish water pike, so we can expand the knowledge of their living conditions
  and population size.
  The project is an interdisciplinary collaboration between Vordingborg Municipality, Fishing Zealand, DTU Aqua and
  the international partners from Germany, Poland and Lithuania within the project CATCH (South Baltic Programme).
  The work and the specific research, care and communication activities are financed by the project and the partici-
  pating organizations.
  Indicators of nature, training and research: research regarding conservation of the brackish water pikes, nature care,
  development of sustainable tourism products, dissemination of the protection of N168.

RESTORATION OF AT LEAST ONE STREAM ON MOEN - 2018-2022
  Vordingborg Municipality department for nature and environment restores public brooks and streams, establish
  lakes / wetlands and ponds. Projects may address the opening of piped streams and the creation of recreational
  areas. The project works in cooperation with local landowners to achieve as many synergies as possible inside and
  outside the project area. The projects support the requirements of the EU Water Framework Directive / Natura 2000
  plans and supports the project Fishing Zealand. The projects combine, if possible, the river restoration with more ro-
  bust development of drying / flooding areas and constitutes an important part of nature improvement. The blue lines
  on the map show public managed streams in the proposed biosphere reserve. Red and green are private streams.3

  3 http://vordingborg.maps.arcgis.com/apps/webappviewer/index.html?appid=02748c1437ff4a4d999e3b5daa821572

                                                                         17
Vordingborg Municipality focuses on stream restoration in the proposed Moen Biosphere Reserve. This will be
  realized together with the landowners, a number of volunteers and at least the Fishing Zealand project.
  Indicators of nature and learning: a stream restored; better conditions for fishes to spawn, inspiration for other
  land owners.

Implementing the Dark Sky Park and Community, 2017-18
DARK SKY PARK AND COMMUNITY ON MOEN AND NYORD
  The national Fund of Rural Development (Landdistriktspuljen) and Vordingborg Municipality finance the implemen-
  tation of the Dark Sky Park and Community on Moen and Nyord with a number of initiatives in 2017 and 2018.
  The list of activities stretches from an opening event in 2017 to training of star guides, product development, citi-
  zen-oriented workshops and seminars, the development of the prototype for a Dark Sky chair to the development
  of a prospectus for a mini observatory. Some of the development activities could be connected to the planned
  Nordic Biosphere Centre on Nyord.
  Indicators of learning, development and training: better knowledge about the starry sky during the year, training of
  dark sky guides, new products, public events.

                                                           18
4. DEVELOPMENT AND PROJECTS

The Moen Biosphere Reserve will be developed through an on going series of projects that support the balance between man and
nature. We participate in multidisciplinary, national and international projects focusing on our core areas of land, water and dark
night sky. The projects combine conservation, learning, support and communication.

The first Danish Biosphere Reserve requires lots of communication. The best introduction is the experience of the most important
and unique nature types of the areas of Moens Klint and Hoeje Moen and Nyord / Ulvshale. GeoCenter Møns Klint is the name of
the modern geological communication and experience centre in eastern core area. In the western core area the biosphere reserve
expects to focus on biodiversity, nature conservation and local production as well as learning, internships, social projects, health
and communication by creating the Northern Biosphere Centre.

   The Nordic Biosphere Centre
   VISION
       The aim is to create a Nordic Biosphere Centre as the ”living laboratory” and model area for the integrated manage-
       ment of land, water and biodiversity of the proposed Moen Biosphere Reserve. The centre will be located near the
       largest core and buffer area of the Moen Biosphere Reserve, in the unique and well preserved Danish cultural and
       natural environment of Nyord, a little island with a long history and a living community.

       The centre is going to represent and communicate the Nordic biosphere reserves, the NORD MAB partnership and
       the unique southern Scandinavian nature.

   PROJECT GOALS
       •    The establishment of a development- and dissemination-centre on Nyords’ only outlying farm, in the heart of
            Denmark’s first biosphere reserve.
       •    Dissemination of the UNESCO’s biosphere area’s core functions: Communication of conservation, learning,
            training and research in collaboration with the sustainable use of resources, including local manufacturing,
            agriculture and nature conservation, ecology and sustainability, health and social training.
       •    Testing the concepts of circular economy; research and monitoring, dissemination of nature in Ulvshale /
            Nyord and of the surrounding waters.

       Partners in the project are the Nature Agency Storstrom, Vordingborg Municipality, the Association Nyord Island, the
       Bird Protection Foundation, the Nyord Island organic meat cooperation and a number of local volunteers. The project
       will be divided into thematic sub-projects, which seek development funding and investment funding. The project has
       a longer time horizon, but will begin in 2017.
       Indicators of nature conservation, learning, training, development and support: home for development and dissemina-
       tion of the cora areas, health and social training, outdoor school, visitor centre, new jobs in the rural area.

                                                                19
Development projects
PROJECT CATCH, 2016-2020
  Fishing Zealand, which for several years has put sustainable angling on the agenda, is a partner in the EU project
  CATCH which deals with sustainable angling tourism in the southern Baltic. The project involves several partners in
  Denmark and abroad. The international partners are from Germany, Poland and Lithuania. Vordingborg Municipality
  and the Moen Biosphere Secretariat act as secretariat for the Danish part of the project. The CATCH - Coastal Angling
  Tourism project aims to formulate a strategy for sustainable fishing in the Baltic Sea and for the participating coun-
  tries. The project addresses the development of sustainable angler products, including the promotion of sustainable
  fishing practices. To a lesser extent scientific studies, realization of at least a practical project in each country and a
  common international digital angler portal on the Baltic promises potential of sustainable fishing tourism. Vordingborg
  Municipality is supported by the EU South Baltic Programme with a fund of Dkr. 1,675,000. Indicators of nature
  conservation, learning, development and research: The brackish water pike spawning project; the DTU Aqua marking
  project, building local networks, developing sustainable fishing products, branding and marketing.

PROJECT UNDINE, 2017-2019
  Project Undine focuses on the Baltic Sea area’s largest natural water re-
  sources and the wide dissemination of species and experiences. This it does
  by developing underwater diving and snorkelling experiences, dissemination
  through a large marine fish aquarium in connection with Herring Market in
  Stege, film production and dissemination through leaflets and digital media.
  The local partners are Vordingborg Municipality, the biosphere secretariat
  and the GeoCenter Møns Klint. The partnership is internationally composed
  of Danish and German environmental and tourism organizations in collabo-
  ration with the University of Kiel and the German environmental organisation
  BUND as lead partner. The project with a local budget of 1.6 million Dkr. and
  affords activities over the next 3 years with the biosphere coordinator as
  project manager. Indicators of nature conservation, learning, development:
  dissemination of the nature and species of the Baltic Sea, development of
  sustainable tourism products related to the sea, international cooperation.

DARK SKY MØN AND NYORD, 2017 AND 2018
  The international Dark Sky Organization IDA has designated Moen and Nyord as Denmark’s first Dark Sky Park and
  community in February 2017. A total of 648,000 Dkr is now available for a number of developing promotional and
  marketing activities, including an opening event, training of star guides, product seminars, seminars for volunteers, a
  mini observatory, development of ’dark sky chairs’ and public relations activities.

NETWORK OF COMPANIES AND TRADE
  In connection with the designation of the Moen Biosphere Reserve a company and trade partnership will be estab-
  lished. Together with the companies we plan to prepare sustainable business concepts and storytelling for their con-
  tribution to the Moen Biosphere Reserve. The network members will be promoted on the Moen Biosphere website and
  through tourism marketing campaigns, e.g. by the yearly “Excursions to the Moen Biosphere Reserve”. The project is
  implemented by Biosphere Secretariat.

HOUSE OF MOEN
  In February 2017 the physical environment for the establishment of the House of Moen, as single point of access for
  visitors of Moen Biosphere Reserve and Dark Sky Park & Community was created. Located in the centre of Stege, the
  house will accommodate a modern visitor centre, project offices and offer local stakeholders diverse opportunity for
  meeting and collaboration. The Moen Chamber of Trade and the Moen-Southzealand Tourism Association will operate
  House of Moen. The opening is expected in summer 2017.

                                                             20
5. LEARNING AND SUPPORT

A number of actions described in the chapters ‘conservation’ and          school’, will be carried out. For that purpose a number of tool-
‘development’ cover also aspects of learning and scientific stud-         boxes with different education equipment have been developed
ies. It is characteristic of the Moen biosphere areas development         and placed at special nature destinations, covering the most of
that conservation, learning, support and development is integrat-         Vordingborg municipality and the proposed biosphere reserve.
ed in the concrete initiatives. Therefore, this section focuses on
projects and initiatives that have not been discussed previously.         For each location and theme, there are available introductions
                                                                          and worksheets for different age groups. The challenge is now to
                                                                          integrate all materials into in a system that makes it easy for ed-
OUTDOOR SCHOOL, STARTING 2017                                             ucators and teachers to use them and organize the nature trips.
In collaboration between the nature guide in Vordingborg Mu-              The nature guide and the biosphere coordinator will organize
nicipality, the biosphere secretariat and the public schools              meetings to discuss ‘best practice’ and to introduce educators
administration, a school nature lessons concept, ‘Outdoor                 and teachers to the use and services of the OUTDOOR school

                                                                     21
utensils banks. The goal is to present a common internet-based           The Forest helpers are based on the Hyldevang Nature Centre
platform, open for all institutions and schools.                         on Nyord. There they perform various nature caring tasks as
                                                                         well as the maintenance of the nature centre’s facilities and
In addition to that, activities will continuously expand with new        the outdoor school activities. In the concept of the Nordic Bio-
items and materials, coupled with local associations / biosphere         sphere Centre the Forrest helpers will be one of the key learn-
ambassadors who will support the field trips. The project will           ing and training offers. The project is funded by Vordingborg
be financed in the initial phase of the biosphere secretariat.           Municipality and the Nature Agency Storstrøm.

The following topics have already been established:
                                                                         GUIDE/AMBASSADOR TRAINING,
•   Several posts with equipment to communicate the life in              STARTING IN 2017
    the shallow waters (Stege, Avnoe, Praestoe and Kalvehave)            Guides and ambassadors will play an important role in the dis-
•   Stargazing (Nyord and Avnoe)                                         semination of the Moen Biosphere Reserve and Dark Sky Park
                                                                         and the community. First, it is important to support operators
•   Migratory birds (Nyord)
                                                                         in upgrading their knowledge of the biosphere and Dark Sky
•   From grain to flour (Bogoe Mill)                                     project. Second it’s about training new guides to new items
•   From tree to boat (The boat Association “View”, Viemose)             such as ‘the starry skies’ and ‘sustainable fishing in streams
                                                                         and the sea’, ‘snorkelling and diving’. There will be trained am-
•   The pilot station on Nyord
                                                                         bassadors and professional guides, financed by projects (Dark
•   Two snorkelling paths in Kalvehave and at the Ore beach              Sky, Fishing Zealand, Undine).
•   Snorkelling trailer with equipment to be placed in different
    locations; in summertime at the GeoCenter Moens Klint
                                                                         SCIENTIFIC CONFERENCES IN 2017 AND 2018
                                                                         In connection with the introduction of the signature event for
THE FORREST HELPERS, AN ONGOING SOCIAL                                   the proposed Moen Biosphere Reserve, “Moen Biosphere
TRAINING PROJECT                                                         Bees”, the possibility of drawing a national conference on bees
Vordingborg Municipality’s Social Department will continue to            condition and conservation in the future is being investigated.
cooperation with the Nature Agency Storstrom about social                These will partly jumpstart the local project and also create
training activities in nature for mentally handicapped people.           awareness for Denmark’s first UNESCO Biosphere Reserve.

                                                                    22
6. INTERNATIONAL COOPERATION

The upcoming Moen biosphere will be well anchored in inter-             PARTICIPATION IN UNESCO BIOSPHERE
national networks, and we will use UNESCO’s offer to become             ACTIVITIES IN 2017 AND PROMOTING THE
                                                                        BIOSPHERE IDEA
part of the EURO MAB and MAB NORD to actively contribute
to knowledge sharing and concrete cooperation projects that             January 2017	Lecture about the Moen Biosphere project in
promote the biosphere idea and the balance between humans                             Neustadt, Germany
and nature.                                                             April 2017    EURO MAB meeting in France
We aim to form partnerships with biosphere reserves in our
                                                                        May 2017      Study tour to Vattenriket, Sweden
immediate neighbouring countries. This would include Vatten-
riket, Kristianstad in Sweden and the Biosphärenreservat Sü-            June 2017	Scheduled start-up meeting about cooperation
dost Rügen in Germany. This will give us the opportunity to look                   with the Biosphere Reserve Southeast Rügen
for specific development projects based on EU programmes for            October 2017 Host of the North MAB meeting in Denmark
our regions.

                                                                   23
24
7. APPENDIX

Advisoryboard 2016

Chairman: Jan Michelsen, Director of Development, Vordingborg Municipality
Claus Jespersen, The Nature Agency Storstrom
Paul Debois, Department of environment, Vordingborg Municipality
Lars Jørgensen, local farmer
Finn Jørgensen, local farmer, chairman of farmer’s Association “Sydhavsøernes Landboforening”
Sten Scheibye, Nyord Island Organic Meat
Esther Malmborg, Association Nyord Island
Martin Bender, Southern Coasts Denmark
Nils Natorp, GeoCenter Moens Klint
Ole Hampenberg, Leader of the Department for Strategy and Implementation, Vordingborg Municipality
Annette Tenberg, biosphere project coordinator, Vordingborg Municipality

Advisoryboard 2017

Chairman: Jan Michelsen, Director of Development, Vordingborg Municipality
Claus Jespersen, The Nature Agency Storstrom
Paul Debois, Department of environment, Vordingborg Municipality
Kristian Dammand, The Bird Protection Foundation
Inger Marie Scavenius, farmer and business owner
Anders Madsen, SuperBrugsen Lendemarke
Nils Natorp, GeoCenter Moens Klint
Keld Møller Hansen, Museum of South East Denmark
Esther Malmborg, Association Nyord Island and Nyord Island Organic Meat
Susanne Nøhr, farmer, business owner Dark Sky partner
Education: member invites connected to projects
Mads Christoffersen, biologist and special consultant for fish care, DTU Aqua
Ole Hampenberg, Leader of the Department for Strategy and Implementation, Vordingborg Municipality
Annette Tenberg, biosphere project coordinator, Vordingborg Municipality

                                                           25
inspire a positive future
Footnote 6: Branding workshop for the proposed Moen Biosphere Reserve

     by connecting people and
               MØN
               BIOSFÆRE

     nature today
    First Branding Workshop - Moen Biosphere Reserve

     UNESCO MAB Brand & Story Toolkit
     A guide to engaging people and telling our powerful story

    The UNESCO MAB Council has made a series of tools available to the Vordingborg Municipality
    Secretariat for the coming Moen Biosphere Reserve. The toolkit includes amongst other things
    instructions and a guide for a start-up workshop.
    As such, a workshop was conducted with 20 participants during two evenings in November 2016
    and January 2017. Its purpose was to stimulate discussion on branding and engagement of people in
    the coming Moen Biosphere Reserve.
    Both evenings were very intense and inspiring. They created great engagement amongst the
    participants, combining their different professional qualifications. The sessions have contributed with
    both definite and concrete messages and activities for the Moen Biosphere Reserve as well as ideas
    for organizing the future collaborations.
    And, equally as important, is that the UNESCO Brand and Story Toolkit locally can be developed for
    future activities with the aim of engaging more volunteers and professionals within the Moen
    Biosphere Reserve.
    The results of the workshop and contributions to the Advisory Board’s work with the development
    plan for the Moen Biosphere Reserve will be presented below:

                                                      26
27
Moen Biosphere Engagement Messages
The working groups further more identified three core messages for the coming Moen Biosphere
Reserve:

    - Increased value through alliances between people and nature
    - Participation in the Moen Biosphere Community; as citizens we are all part of the process
    - Welcome to and be a part of the Moen Biosphere Reserve

• Below are listed suggestions for specific local involvement and activity (in no order of priority):

        • Product ambassadors in the retail sector come out and talk about their products
        • More local markets
        • New types of nature conservation resulting in new products
        • Shops branding themselves selling a wide range of locally produced products
        • Building communities (e.g. in villages) and arranging events open to all, including visitors
        • ‘Local Stars’ - Moen Biosphere Reserve is associated with Dark Sky and ‘Stars’ is thought
        to be used as a symbol, so it is not only representing Stars in the sky, but for example, you will
        also be able to get Stars species conservation, Star quality rating, Stars for collecting plastic
        on the beach, etc,.
        Bind together the past and the present with local stories that interest people
       • Moen Biosphere Reserve should connect with the existing activities and experiences and
        develop them in a more sustainable direction, for example with focus on learning and more
        local nature and biosphere products (eg. the Herring Market and the Apple Festival)
       • New activities with a focus on a more species-rich nature linked to experiences; here, we can
        learn new ways (and for example make the bees the recurring bearing and visible element of
        the Moen Biosphere Reserve)

And finally, the best suggestions for greater visibility and awareness, associated with the appointment
(in no order of priority):
        • Written in the asphalt: ‘You are now entering a UNESCO Biosphere Reserve’
        • Make competitions with prizes: How should we brand the Moen Biosphere Reserve. That
         will provide a broad participation - and a lot of good thoughts.
        • House of Moen – a Welcome Center
        • ‘We can see the stars’ - "Island of the many stars"
        • ‘Welcome to Moen Biosphere Reserve’ (A Welcome Area with information on key objectives,
          goals and activities, placed just after arriving to Moen via Queen Alexandrine’s Bridge)
        • ‘We are Moen Biosphere’ (The members of Moen Biosphere Business Network and the
          volunteering ambassadors)
        • ‘Being Moen Biosphere’ (everyone can join in, including our guests also, by participating in
        events, buying biosphere branded products, eating local products, etc,.)

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