Detailed Information Pack 2021 - www.groutpro.com.au - The visibility and success of more than 40 specialists Australia wide
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Detailed Information Pack - 2021
The visibility and success of more than 40 specialists Australia wide
V9 Information contained in this pack is valid for 2021 only and subject to change
GroutPro Detailed Info Pack 2021
www.groutpro.com.au1
Document Contents
1 - Why purchase a GroutPro Franchise?
Introduction.
Thank you for taking the time to find out more about the GroutPro franchise
2 - Who are the competition and and the exciting business opportunity it presents.
why is GroutPro better?
The following pages are full of confidential business information and we
appreciate you signing the confidentiality agreement prior to receiving this
3 - The Training Program
pack.
4 - Equipment / Tools & Superior Products
This information pack is designed to be read in conjunction with several
other key documents such as the Initial Information Pack, the GroutPro web
5 - Fantastic Business Tools to help
site, Franchise Agreements and Disclosure Documents once received.
YOU Succeed
6 - Unparalleled Support Lets get started.
7 - Territories
8 - How much money can I make and
how hard do I have to Work?
9 - How much does it cost –
BIG value for LOW cost
10 - FAQ’s Geoff Biddle
GroutPro Australia
11 - I’m really interested, what’s next ?
2
Why Purchase a GroutPro Franchise?
The tile and grout restoration service business is in HUGE DEMAND and one of
the hottest sectors in the home improvement industry today. GroutPro are at
the forefront of innovation in the market with systems and products which are
unmatched by anyone. In fact the GroutPro business is a multi award winning
franchise system.
As a GroutPro franchise owner you are able to offer a range of services to
consumers that are truly unique. Your customers will love the way their tile
floors and walls look and our system achieves incredible results at a fraction
of the cost of a typical tile floor/wall and grout replacement, saving your
customers hundreds sometimes thousands of dollars.
We provide a comprehensive training program plus all the tools and equipment
necessary to run a successful and very profitable business. The work itself is very
easy to do with no special skills needed, it is very easy to learn and extremely
profitable.
GroutPro gives us a lot more time to
We have developed a system that maximises your dollars earned through do what we want to do. We start work
multiple income streams, our services include: at 9am and usually finish by 2pm –
2:30pm and that’s the day. We pick the
• Tile & Grout Cleaning kids up then it's sports after that and it's
• Tile, Grout & Stone Sealing awesome.
• Grout Colour Sealing
• Tile Re-grouting Ben Cole,
• Tile Removal & Replacement GroutPro Tweed Heads
• Silicone Replacement
• Tile Anti-Slip Treatments
• Glass Restoration & Glass Protection
• Exterior hard surface cleaning – driveways, paths etc
• Epoxy Grouting
GroutPro Detailed Info Pack 2021 3
Who are the competition and
why is GroutPro better?
GroutPro has Major brand name clients
No business operates in isolation and there are competitors in every kind of
business category, whether its fast food or fast cars....
However we are lucky that in our industry there is little in the way of organised
competition. What competitors there are out in the marketplace tend to be
fragmented, minimal in quantity and quality of products and services and
not offering and marketing the full suite of services to their customers that
GroutPro does.
We encourage you to do your own research into competition within the
marketplace in your area, and advise that generally the competition can be
GroutPro has the safety of 40+ Specialists
grouped into 4 main categories:
• Tile Installers & Retailers
• DIY Enthusiasts
• Carpet / Tile & Hard Surface Cleaners
• One man band operators
Tile Installers
The tilers and installers tend to make their living by installing new tiles to new
houses, commercial buildings or larger scale home remodelling, i.e. ripping out
whole floors and starting again. It’s true that when GroutPro first started many
tilers thought we were in competition with them, however with time most
GroutPro has Thousands of leads every year
tilers saw that we are in fact a great addition to their business.
We don’t do large scale installations, anything other than a few cracked tiles to
repair and we tend to work with the local tile community and refer the larger
tiling jobs to the specialists. This creates an excellent working relationship with
tilers who end up becoming a great source of work for GroutPro franchisees.
As grouting is the last job on a tile installation the tiler usually grouts the
floor, packs his tools and heads off to the next job. All cement based grouts
need to be sealed BUT grout takes anywhere from 48 – 72 hours before it fully GroutPro has Web, Social, Print & TV
cures and can be sealed. The tiler is usually onto their next job by then and
unable to come back to seal the grout – This is where GroutPro steps in.
We offer the tiler's customer sealing and protection services to ensure their
investment in new tiles is safe. It's a win for the customer, the tiler and you the
GroutPro franchisee. Many of our franchisees receive a large percentage of
their work from tiler referrals.
GroutPro has a huge range of products
4
Tile Retailers
Tile shops and retailers hear the same complaint just about every day, “I have dirty
grout, what can I do about it....?”. Until now their only option has been to advise
them to either re-grout or try a professional cleaning company (more on
professional cleaning later). The re-grouting option is very time consuming and
incredibly messy, this means it’s also very expensive and there is a fair chance
that whoever does the re-grouting may chip a tile or two while they're at it.
Remember, the new grout would need sealing anyway otherwise in no time it
would become stained and dirty again.
Enter GroutPro, we work to build relationships with all the main retailers and
independent retailers within your territory, so every time they hear that
question, “I have dirty grout, what can I do about it....? ” Your name gets
mentioned, they give the customer one of your cards and you get the job
of coloursealing that customers grout – Easy !
DIY Enthusiast
Carpet / Tile & Hard Surface Cleaners
Tiles are fast becoming the flooring surface of choice in many homes across the The good thing is, being in a GroutPro
country. This has led the carpet cleaning industry to look at ways of cleaning franchise you can walk into somebody's
the tiled floors and their methods are effective. BUT.... and it's a very large BUT.... house who’s probably been quoted in
the vast majority of carpet cleaners only clean the tiles/grout, they don’t have excess of 10 to 20 thousand dollars to
any of the other services that we offer. In fact more than 80% of the work that pull out a bathroom or re-tile their whole
we do is done AFTER the cleaning process. Whether its coloursealing, clear sealing house.
anti-slipping, silicone or tile and grout repairs, the carpet cleaners don’t do any of
this. This also opens up opportunities to work with your local carpet cleaners to We can offer a service where we can
offer your range of tile and grout services to their business on a referral or either regrout or colourseal, instead of
percentage share – everybody wins! re-tiling and once you’ve finished the
job and you take before and after
One man band operators photos, you can see what you’ve
There are a few small one man band type tile and grout businesses in most cities physically create yourself, and what
across Australia. Many tend to use the low quality DIY products found at value the customer has got for what
Bunnings or the tile shops. Most don’t offer the full range of services that they’ve paid. There is nothing really like it
GroutPro offers but more importantly they use inferior quality products. because it’s such a good feeling when
As an example GroutPro colourseal is the ONLY colourseal of its kind in the world you’ve just turned something that looked
designed to be breathable and be used in wet areas or outside and comes in the so bad into something that's been saved
widest choice of colours available anywhere. by what we do.
Customers are just overwhelmed at
what we do, it is such a rewarding
feeling to have.
Ben Cole,
GroutPro Tweed Heads
GroutPro Detailed Info Pack 2021 5
GroutPro franchisees also benefit from the nationwide brand, marketing and
advertising strengths. One man band operators cannot compete with the
buying power of a large group for deals on advertising, our Search Engine
Optimization for web sites, I.T. capabilities, advanced systems and support
services, nationwide referrals and so much more
Having competition in the marketplace is no bad thing. If a homeowner
wants something done they will often call a couple of tradies in to quote.
Because we have the best available professional products and offer
fantastic services at a competitive price, we will win the job the vast
majority of the time by following our very effective sales and quoting
system.
The GroutPro range of professional cleaners, penetrating sealer, maintenance and restoration products.
6
The Training Program
We know the importance of effective training and support. As a new
GroutPro business owner, you will begin with 5 days of training at our
training facility in Gold Coast, Queensland, where we will teach you
operations, service procedures, marketing, sales, administration and more.
Training is conducted for 5 full days as well as ongoing launch training in your
territory when you're back home. This is how the training is structured:-
• Practical training module practice in a no pressure
environment
We also offer an optional opportunity to ride along with a fully qualified
specialist to see first hand how it’s done.
By utilising classroom theory and practical hands on training, then real jobs,
plus the IT and homework modules, trainees get a thorough understanding of
each element of the business and learn through multiple media options.
Your one week GroutPro training
This will enable you to market your services to residential customers including course covers all the theory and
families, the affluent, the retired and elderly, property managers, builders, and practical skills you’ll need to run
interior decorators, as well as a wide range of commercial businesses etc. your business, and build
the lifestyle you want.
It is vital to let the market know that you exist. So, not only will we help plan
your initial marketing strategy, we will assist with quoting and selling
your services. Our “Launch Marketing Plan” is designed to get your
business off to the best start possible.
Even though we are always just a phone call away, you will have access to
three comprehensive operations manuals that will assist you during your
initial training. This will also serve as a reference tool after you are up and
running. The manuals cover operations, as well as service procedures which
have been developed. GroutPro also understands the power of learning
from others. We will keep you in close contact with other GroutPro
Business owners, through email support, telephone calls and our very own
GroutPro Specialist private internet based forum which is a knowledge
base of information and a free discussion forum for everyone to stay
in contact, learn and grow their businesses together. More on the
forum and the GroutPro Online Computer Systems later.
GroutPro Detailed Info Pack 2021 7
Training Course Outline
Below is an outline of the subjects that we cover in the initial training course. This hands on training program will
give you the knowledge and skills to not only do the job but show you how to market your new business to your
prospective customers.
Practical training Modules
• Module 1 – Grout Basics
• Module 2 – Types of tile and stone
• Module 3 – Turbo cleaning process
• Module 4 – What is Efflorescence
• Module 5 – Glass restoration & protection
• Module 6 - Grout applications
• Module 7 – Epoxy Grout
• Module 8 – Tile replacement
• Module 9 – Penetration sealing
• Module 10 – Tile Anti-Slip Treatments
• Module 11 - Coloursealing
• Module 12 - Topical Sealing
• Module 13 - Silicone & Finishing
• Module 14 – GroutPro Online Systems
• Module 15 - Practical Homework
Sales & Marketing Modules
• Module 1 – Lead Generation
• Module 2 – Quotes & Conversions
• Module 3 – Quoting Practice & Scenarios
• Module 4 – After Sales Service
• Module 5 – Your personal marketing Plan
Home Study Post Course Modules
With over 40 GroutPro
• Module 1 – Colourseal Mixing Practice Specialists Australia wide, the
• Module 2 – Quotes Scenarios & Practice GroutPro training and business
• Module 3 – Writing your Marketing Plan system is proven to give you the
• Module 4 – Practice Jobs 1 - 5 knowledge and skills to not only
do the job, but show you how to
Each module has a theoretical and practical session that must be
market your new business to
completed to GroutPro trainer satisfaction before becoming qualified as a your prospective customers.
GroutPro Specialist.
Training is conducted in our purposely fitted out training centre in Gold
Coast, Queensland and is conducted over 5 days. We provide you with lunch,
morning and afternoon tea and light refreshments throughout your initial
training.
We offer an optional opportunity to ride along with a fully qualified
specialist for a day or two giving you the chance to experience how to plan
and approach different job types. This is additional to the 5 days in the training
centre.
8
Training Course Schedule
Below is the overview of the GroutPro 5 day training schedule.
Training Course Schedule
8.00 8.30 9.00 9.30 10.00 10.30 11.00 11.30 12.00 12.30 1.00 1.30 2.00 2.30 3.00 3.30 4.00 4.30 5.00 5.30
Day 1 Welcome Grout Basics & Grout Applications Lunch Grout Basics &
Grout Applications
Lead Generation
Day 2 The Cleaning Process and Coloursealing Lunch Coloursealing Clear Sealing
Day 3 Quotes & Conversions Types of Tile
/ Efflorescence
Lunch Tile Repair - Floor and Wall Quote Practice
Day 4 Quote Practice Silicone and Finishing Lunch Silicone and
Finishing
After Sales Service
and Marketing Plan
Quote Practice
Day 5 Quote Practice Anti-Slip Treatments Shower Glass Lunch Support Forum Home Study Modules Wrap Up
Practical Sessions
Classroom/Theory Sessions
Schedule is subject to change as we see fit to assist in a smooth facilitation
of training. We will often work through breaks and after hours depending
upon schedule. We provide Morning Tea/Lunch/Afternoon Tea and snacks
throughout the day.
GroutPro Detailed Info Pack 2021 9
The GroutPro Equipment Package
Everything you need to get started for a fixed $14,000 + GST
Many other service industry franchises and business opportunities that charge
a high entrance fee (some well over $100,000) keep you in the dark regarding
their equipment requirements and expect you to buy more and more as you
discover that you need it. In contrast, we ensure you are fully equipped from
the start - there’s no surprises with us.
For a fixed fee we provide a comprehensive tool package consisting of a wide
variety of trade quality hand tools, specialist imported tile and grout restoration
tools, commercial quality wet and dry vacuum systems and high pressure tile
and grout turbo cleaning tools, water injection and extraction, specialised
powered grout removal tools, tool chest and sales kit.
Included as part of the package, we provide you with sufficient
products, including tile & grout cleaners, tile and grout clear sealers, our
exclusive GroutPro Professional grout Colourseal, shower glass restoration
and sealing products plus our GroutPro Tile Anti Slip Treatment to
generate sufficient income to provide a good solid start.
We also provide you with marketing materials to get you started:
• 5,000 Letterbox Flyers
• 1,000 Business Cards
• 200 Full Colour Brochures
• Online computer based Customer Management System
• Online 24hr sales and support systems
• A manual of approved and personalised marketing
material at your disposal
• Branded Polo Shirts & Work Shirts
10Tool & Equipment Package
Below is a list of the equipment, tools, and start-up consumables, sales and branding products that you will receive with
your GroutPro business. All equipment provided is professional grade quality equipment designed specifically for profes-
sional trades people.
Powered Equipment & Hand Tools Consumables
Tile and Grout heavy duty deep cleaning system Colourseal mixing and applicator system
Cement and epoxy grouting kits Epoxy cleaning cloths
Tile and grout removal and replacement kit Multitool grout removal blade kit
Silicone Removal and installation kit Micro-fibre cloths
Glass restoration and protection kit Synthetic shammies
Set of sealing product applicators Grouting sponges
Set of electronic scales for accurate measurement Tile spacers and wedges
Floor pad holder with pole & pad kit Masking tape
Drop sheets
Personal Protection Safety Equipment
Heavy duty extension leads
Safety goggles - clear wide vision
Portable Tool Chest and Box
PVC coated chemical gloves
Disposable latex gloves Earmuffs
Product
Wet floor safety sign
GroutPro Colourseal System
RCD safety switches
GroutPro Pro-Kleen
Respirator masks
GroutPro Citrus Eco-Kleen Spray & Wipe
GroutPro Pro-Gleam Sales & Branding
GroutPro Silicone Finishing Fluid-A Full colour DL tri-fold brochures
GroutPro Silicone Finishing Fluid-N Sales compendium
GroutPro Penetrating Sealer Concentrate Album of demonstration photos
GroutPro Pro-Enhance GroutPro baseball cap
GroutPro Ultra-Foam Concentrate Referral certificates
GroutPro GPS Anti-Slip Guarantee cards
GroutPro Mould-Pro PLUS Maintenance sheets
GroutPro Mould Control Colour demonstration set
GroutPro Glass Restore Quoting tool bag
GroutPro Glass Protector Embroidered work and polo shirts
GroutPro ProSolve Personalised flyers and business
GroutPro UniSeal cards
GroutPro Rust Remover
GroutPro Detailed Info Pack 2021 11The GroutPro product line includes a range of professional cleaners, mainte-
nance cleaners, penetrating sealer, and restoration products. Our focus on
product development has been on launching original products to the
market place as opposed to “copy cat” type products. All our products
must have some kind of individuality and point of difference within the
market place.
As an example our flagship product and service is the GroutPro
professional Colourseal. There are a couple of competitor products on
the market, they tend to be of DIY quality, come in a limited colour range and
have limitations in their application, such as being inappropriate for wet areas.
Our innovation is to have a product that is available in 89 standard colours
but can be mixed to create any unique colour if required. It is the only product
of its kind that can be used in wet areas due to its technically advanced
breathability. It is also frost and thaw proof and colour stable so it can be
used in exterior applications and not be affected by the harsh
Australian weather and temperatures. We offer a 15 year written
guarantee for our colourseal, it is oil and stain repellent, breathable,
flexible, waterproof, colour stable, non yellowing and very importantly
environmentally friendly and safe for you to use and for your customers to
have on their floors due to very low VOC emissions. There is nothing on
the market that comes close to GroutPro professional colourseal.
The GroutPro range of professional cleaners, penetrating sealer, maintenance and restoration products.
12GroutPro has a Proven Program That Works!
Sophisticated marketing programs along with a professional image are key to business success.
We have assembled an array of marketing pieces allowing you to be as
aggressive in your sales and marketing as you choose. To survive in today’s
competitive market you must also present yourself as a professional. GroutPro
doesn’t just train you to be a professional, we’ll also assist you to look your very
best, ensuring that your first impression is of quality and one that customers
will remember.
Some of what is included with your business.
• Business Cards, Quotes & invoices
• Full Colour Brochures, Flyers, Postcards & Posters
• Advert samples
• Direct Mail Flyers (initial stock of 5000)
• A whole manual of approved and personalised
marketing material at your disposal
• Branded Dress Shirts & Work Shirts
• Your own personalised GroutPro email address
• Your own listing on the GroutPro web site. Everybody has the exact same worries
on leaving a secure job that has a set
All of these are custom designed and proudly display the GroutPro logo pay every week. Yes you’re going to
and your personal contact details. This gives your business a professional have to fork out this amount of money,
appearance and effectively compliments your training. It also keeps your name and you’re left there thinking is it going
in front of your customers before, during and even after the work is complete to work, are you going to have enough
as a reminder of who to call when their next need arises. to keep you going. Everybody has the
exact same worries. But by talking
Launch marketing campaign – to get you up and running as quickly as possible with other GroutPro franchisees and
we recommend you put aside sufficient funds to implement a 12 week following the businesses system, it’ll all
launch marketing plan. We work with you to develop this plan during your work..
initial training course.
Sarah Cole,
GroutPro Tweed Heads
Technology
Working smarter NOT harder earns YOU more time & More Money
As a GroutPro franchisee you have 24/7 access t o all the tools
to make your business a huge success. GroutPro has embraced
technology and our web based systems are designed to make your
life easier, provide effective communication tools to your customers, be
efficient with your time and resources and build a better business. Best of
all they are really simple to learn and use.
The GroutPro online “portal” is a dedicated work space that you can
access from any computer at any time. Here you conduct the day to
day operations of running your business.
GroutPro Detailed Info Pack 2021 13Quoting
All customer quotes can be done on site by using an ipad or laptop
connected to the internet. All you have to do is measure the area and
conduct a number of small tests. It is then as simple as inputting the
measurements and data into the quote calculator and the quote is
automatically created. Quotes can be altered on site if there are any special
considerations and then the quote can be presented to the customer, either
on screen or emailed to them instantly.
Invoicing
Once a quote has been accepted and the job done the portal system can
then convert your quote to an invoice and email for payment. The system
can then also access the job history and product purchasing history and
create financial reports for each job showing how much product was used
and how profitable each job has been. The reports can also show a monthly
or even annual basis how much product has been purchased and use this
to create profitability reports for any period. It also creates a database of
customers and potential customers.
Product Shop
You purchase products for use in your business through the online shop.
You can browse the product range and select what you need for each job.
This order is then sent directly to the GroutPro warehouse for picking,
packing and shipping by courier. You are given standard business terms for
payment so you can easily order the products, do the work and be paid well
before you have to pay us for the products. This increases your cash flow.
Marketing Resources
You have access to hundreds of items of branded marketing material
and resources. For example if you want to place an advert in your local
paper, all you have to do is select an appropriate sized advert and
download the pdf file from the portal and email it to the paper for
publication. All files are print ready. Other items include adverts, flyers,
brochures, posters, marketing letters, vehicle sign writing, business cards,
dozens of high resolution before and after photographs, product
photographs etc. This resource is ever expanding as new items are added.
Tutorials
Much of the initial franchisee training course is available from the portal so
it’s easy to refresh your memory. There are also specialist tutorials on how to
use the portal and online forum.
14Unparalleled Support
As a GroutPro franchise you are in business for yourself but never by
yourself. We pride ourselves on offering unparalleled support for your
business. In the early stages of your new business you will require plenty of
operational support to get your business flying, as time goes on this will
become less and less as you find your feet and become experienced.
Help and assistance is never more than a phone call or email away and we
have built outstanding support systems so you can access as much as you
want.
In addition to GroutPro head office being on call we have implemented
the GroutPro online forum where you can find information or ask questions
from other franchisees.
How the forum works - it is hosted ‘in the cloud’ for access by you from any
computer anywhere in the world. You log on through a secure site and
the forum is broken down into categories. Each of our services has its own
category and your questions can be posted on the forum for other
franchisees to answer. For example, if you come across a particularly
challenging job and needs assistance, you log on, upload photos and
ask questions. Usually within 12 – 24 hours several other franchisees have
answered the question and provided advice on the situation.
Just do the marketing for your business
Forum categories include, general business, Colour and Clear sealing, Tile and follow the GroutPro system, it’s
and silicone repairs, sales and marketing, tools & equipment, anti-slip, shower going to work.
glass restoration, knowledge base. We encourage all franchisees to log on
at least every 1 - 2 days, however most go on every day. Hugh Downey,
GroutPro Robina
By having an open knowledge sharing platform it encourages everyone to
help one another and share the skills that are required to be successful in
business. You know from day one that you are part of a larger team and you
can rely on your peers to help.
At the time of writing we have over 45,000 active posts on the online
support forum.
We also offer one on one coaching sessions face to face or by skype,
confer-ences and regular updates throughout the year. The GroutPro
management and trainers are always on hand and enjoy getting involved
with franchisees businesses. We want to help members of our team succeed
in their businesses.
GroutPro Detailed Info Pack 2021 15Territories
As a GroutPro franchise you buy the exclusive rights to work within your
own protected territory for the term of the agreement. Some franchisors
don’t provide a territory at all, and others cram as many franchisees into the
smallest area possible giving no consideration to saturation of the market and
franchisees encroaching on each other.
That’s why we’ve sized our territories to be 3 or 4 times the capacity of many
of the well known home services brands. Our aim is to ensure all GroutPro
franchisees have plenty of opportunity to become very successful without
territory size being a limiting factor over the long term. With so many successful
franchisees already part of our group, we know we’ve got this right.
Most territories contain around 15,000 to 20,000 residential dwellings, business
and commercial buildings. The opportunity in each territory normally includes
buildings for health services, education, child care, government, sporting clubs,
hotels, motels, shops and offices, etc.... The list is endless, in fact every single
building offers opportunities for GroutPro Franchisees to provide their services,
both indoors and outdoors.
We find that many GroutPro franchisees work closely with their neighbouring
franchise territory owner and collaborate on larger projects and also share
expenses for joint advertising campaigns. It’s fantastic knowing that you
can take a holiday and your neighbour can look after any calls or urgent jobs
that need attending to while you’re away - all benefits of working with a
franchise team.
If your neighbouring territories don’t have a franchise currently operating this
is viewed as common area and you are encouraged to conduct work there until
someone comes on board.
Multiple territories/multiple vans
If you are looking at growing your business or want a larger business you can pur-
chase multiple territories or set up multiple vans. Talk to us about how this works
and what can be done. This is an exciting and hugely profitable option if you are
up for the challenge.
16How much money can I make?
And how hard do I have to Work?
Whether you choose to buy a franchise or start a business from scratch or even
buy a going concern business there are always risks involved. These usually
revolve around how successful you’ll be and how much money (profit) you can
make. You’ve already seen in our previous information pack the huge advan-
tages of buying a GroutPro franchise so let’s now take a closer look at what the
reality of owning your own GroutPro business is like.
One thing to be very clear from the outset is that it’s not the winning lotto
ticket. Any success worth having in life and business takes time, persistence
and action to make it successful and worthwhile.
What’s a typical Job, how long they take
and how profitable are they ?
There really isn’t a ‘typical’ job as you can offer a whole range of services to your
customers, but here are a few examples of the kind of work that you would
be doing:
Everybody has the exact same worries
on leaving a secure job that has a set
1. Colourseal a domestic kitchen, dining room and pay every week. Yes you’re going to
entrance hallway of approx 32 square meters. have to fork out this amount of money,
and you’re left there thinking is it going
This is the kind of job that can be completed in one day. The schedule being to work, are you going to have enough
to turbo clean the entire area and dry down, followed by coloursealing the to keep you going. Everybody has the
grout lines between the tiles. The clean and dry down would take around 2 exact same worries. But by talking
hours and the coloursealing around 5 hours depending on how wide the grout with other GroutPro franchisees and
lines are, how large the tiles are, what they are made of, what the quality of the following the businesses system, it’ll all
grout is like and the speed you can go – there are a few variables. The price, work..
using our standard rate card for this job, would be $960 + gst as a minimum
starting point. However, there are add-ons such as silicone replacement, Sarah Cole,
damaged tile replacement, grout repair, etc so it can easily become a $1200 or GroutPro Tweed Heads
$1400 job for about 9 hours work.
There would be a number of product costs on this job including some
cleaner and of course colourseal. In this instance this would be no more
than approx $50. You would also have some costs of acquiring the
customer and also petrol and travel expenses plus miscellaneous expenses –
even if this were $100 you would still be earning a gross profit for the day of
up to $1250 – or to put another way $138.88 per hour of work.
Now think about multiple day colourseal jobs over larger areas. It’s not
uncommon to see whole houses tiled including all the living areas, bathrooms,
toilets, hallways, utility rooms and laundries, even some bedrooms. Colourseal
is a very profitable part of your business and a cost effective solution for your
customers as it’s so much cheaper than either re-grouting or even a re-tile.
GroutPro Detailed Info Pack 2021 172. Domestic Shower cubicle Makeover. This sort of job is a bread and butter kind of work that you will do plenty of. They usually consist of re-grouting and sealing the one square metre shower base, colour-sealing the shower walls and replacing the old silicone. Charges vary, but are around $800.00 - $900.00 depending on size of tiles. You can also up-sell to a shower glass restoration ($175.00) and/or anti-slip treatment for the floor ($100.00). Don’t forget all those tiles you walked over to get to the shower, or the other shower(s) in the house, and any other tiles they have - keep your eyes open as opportunities are everywhere. Shower Cubicle makeovers do usually require a couple of visits to the house as there is grout curing time to take into consideration. If you add up the two visits, a shower can easily be done in 4 – 6 hours, and add on another 2.5 hours if you do the shower glass and anti-slip. If you just did a basic makeover at $850.00 you would use very little product (perhaps $50) and if it took you the top end of 6 hours, you would earn $133.35 per hour profit – that’s a total of $800.00. NOW add in the up sells - you will be working a whole 8 hour day and using more product ($100), but will charge $1175.00, minus your $100 costs and your daily profit is $1075.00 or $134.38 per hour. 3. Cracked tiles, failing grout, mouldy and peeling silicone Another very common job, especially with new houses settling over time and slight movement of foundations and/or DIY tile and grout installations gone wrong. Fixing up DIY botched up jobs can be very profitable. We charge around $75.00 - $125.00 a tile depending on how many need replacing. It’s the kind of work that tilers don’t like to do as they prefer larger whole house installations, so these jobs are fantastic to get. Hardly any costs, even if you were replacing 20 tiles you wouldn’t even use $10 worth of adhesive and $10 worth of grout and could be charging $75.00 a pop. This is easy work to do once you know how and easy work to get if you follow the GroutPro sales and marketing system. Silicone isn’t designed to last forever, it goes mouldy and water eventually seeps in behind it and it starts to fail. It’s another very common job for you as a GroutPro specialist. Because there’s a ’knack’ to getting silicone looking perfect (we’ll teach you), it’s a job that many tradesmen and DIY’ers get horribly wrong. Once you’ve mastered the ‘knack’ its easy to do, very satisfying and very profitable. There is often silicone work to be done at most jobs. Following the proven, tried and tested formula for finding work and doing the work, your product costs should never exceed 10 – 15% of the entire job value. On average you should easily be able to exceed $1000.00 per day in profits – often times double (or more) than this making you anywhere between $100.00 - $200.00 profit per hour depending on the kind of work being completed. 18
Jobs do come in a range of sizes and types. It’s not unusual to have a call to a small $400.00 job one day and a large multi day $3000.00 job the next. By using the systems that we teach you, almost every quote opportunity has the potential for up-selling and cross selling our additional range of services. Experience has shown us time and time again that by following our system and offering your customers our services, showing them product demonstrations and doing a professional job at an attractive price your GroutPro business will flourish. How fast will my business be up and running ? This is a question we get asked a lot, and the answer isn’t as straight forward as you’d imagine. It all comes down to your motivation, how fast you want to grow and how many hours you put in. Some new franchisees are earning very good money from week 1 or 2, and are quick off the mark, others take a little longer – there isn’t a right or wrong way. However, there are some common trends we see across new franchisees in general. First it doesn’t take you long to get your first few paying jobs – that might mean by week 2 or 3 you are seeing early results to your marketing activities and your phone starts to ring. BUT in those early days you are still learning and the pace you can work is still fairly slow. This improves dramatically with experience. Second, it takes around 3 months of solid marketing and working the sales system to see a reasonable flow of leads and jobs coming through your sales pipeline. Also during these 3 months you are learning and finding your feet and confidence in the job, meeting potential customers and quoting. This is why we recommend 2 – 3 months worth of working capital in the bank to see you through this start up phase. Third, 3 – 6 months and you see a noticeable increase in your leads, your conversion ratios from quote to job increase dramatically and your sales pipeline is full of potential jobs. You now really know what you are doing, your confidence shows through and you secure just about every job you quote on. Our most outstanding franchisees (the top 10%) have achieved in excess of $4,000 in a week in sales within the first 12 months of business and go on to turnover well in excess of $150,000 and up to $200,000 per year. The potential for quick growth and an excellent income with a GroutPro franchise is fantastic. GroutPro Detailed Info Pack 2021 19
Here are a few examples of slow / medium and fast start up phases using an average job value of $1000.
Growth - Slow
Slow start up phase (not typical – below average 25%)
10000
9000
8000
7000
Month 1 = No jobs in week 1 and 2 then 1 job each week . . . . . $2000
Earnings ($)
6000
5000
Month 2 = 1 or 2 jobs a week . . . . . . . . . . . . . . . . . . . . . . . $6,000 4000
3000
2000
Month 3 = 2 or 3 jobs a week . . . . . . . . . . . . . . . . . . . . . . . $10,000 1000
0
1 mth 2 mth 3 mth
Growth - Medium
14000
Medium start up phase (average – 50%) 13000
12000
11000
Month 1 = No jobs week 1 and 2, and then 2 jobs each week . . . $2,000 10000
Earnings ($)
9000
8000
Month 2 = 2 or 3 jobs a week . . . . . . . . . . . . . . . . . . . . . . . $10,000 7000
6000
Month 3 = 2 weeks of 3 jobs & 2 weeks of 4 jobs . . . . . . . . . . . $14,000 5000
4000
3000
2000
1000
0
1 mth 2 mth 3 mth
Growth - Fast
16000
Fast start up phase (above average - top 25%) 15000
14000
13000
Month 1 = No jobs in week 1 or 2, and then 2 jobs each week . . $2,000 12000
Earnings ($)
11000
10000
Month 2 = 3 or 4 jobs a week . . . . . . . . . . . . . . . . . . . . . . . $14,000 9000
8000
Month 3 = 4 jobs a week . . . . . . . . . . . . . . . . . . . . . . . . . . $16,000 7000
6000
5000
4000
3000
2000
1000
0
1 mth 2 mth 3 mth
How hard do I have to work ?
Many GroutPro franchisees come from an employee background, working the
8am – 6pm slog every day, having to work for a weekly pay packet, even enduring
overtime work, long commutes every day and weekend work as well. GroutPro
franchisees have come from all kinds of backgrounds; trades people, office workers,
salespeople, builders, police and armed services, professionals such as accountants
and managers, we even have an ex bank manager and company CEO. All looking
for one thing – freedom to be their own boss, work their own hours doing
something worthwhile and earning a decent income.
With a GroutPro franchise you are back in control of your life, you can choose to
work 7 days a week if you want and the work is certainly there if that’s your
motivation. On the other hand if you prefer to start late and finish early 4 or 5 days
a week you can do that too. Fancy a day off mid week? – No Problem! Want to
watch the kids sports afternoon? – No Problem! We have one franchise who
absolutely positively must go surfing every day before work – No Problem!
I use to spend 2 hours on the train every
You’re in charge of your own business and your own diary. Schedule the jobs day, I hated it and wanted a change.
when you want to do them and be as busy as you want to be. Most people end up
doing a 35 - 40 hour working week, Monday to Friday with days and weeks off Ben Hammond,
here and there. The work isn’t difficult, its more strenuous than an office job but GroutPro Wyong
it doesn’t include heavy lifting and nothing like working on a building site or in a
factory. The work is varied and interesting and no two days are the same.
20So what does it cost ?
Many service type franchises can cost $100K - $150K and more just for start up
costs. Then they charge you a large percentage of your monthly income for royalties
and advertising. Our total GroutPro business system costs much less, includes
everything that you need PLUS we only charge a modest flat rate weekly fee that
changes to a modest percentage only once your turnover is high enough.
Initial purchase price $30,000 + gst includes:
• Your own exclusive territory
• Comprehensive starting stock
• 5 day initial training course including lunches
• Optional 1 or 2 days on the job training
Initial Tools & Equipment price $14,000 + gst includes: Just do the marketing for your business
• Powered Equipment & Hand Tools and follow the GroutPro system, it’s
• Comprehensive set of GroutPro Products going to work.
• Set of application and clean up consumables
Hugh Downey,
• Personal Protective Safety Equipment
GroutPro Robina
• Sales and branding items and stationary
Legal Documentation price $2,500 + gst includes:
• Management of the initial franchising
process as per ACCC regulations
• Preparation of disclosure documentation
and final form agreement
Ongoing Fees of $235 + gst per week includes:
• All benefits related to use of the GroutPro brand
• Access to all system improvements including new products and processes
• 24 hour access to a massive knowledge base and franchisee support network
• Full franchisor support including technical, marketing and general business guidance
• NOTE: The weekly fee of $235 changes to 10% when turnover
exceeds $2350 in a week
Nationwide Marketing Fund $325 + gst per month includes:
• Nationwide brand marketing and customer awareness
• Web site customer leads (processing fee applies)
• 1 800 number customer leads (processing fee applies)
• GroutPro portal and other online systems
• GroutPro email address & email system
• Fully managed and optimized web site
• Customer database and customer response systems
• Broad media advertising programs and internet presence through social media web sites
You will also need to provide your own commercial van. We recommend Hyundai iLoad or LDV G10 vans. We can help with fleet pricing for the LDV G10 if
you’re buying new. A used van is acceptable if in new condition. You will also need to budget for sign writing and any shelving you decide to install.
Essential to operating your business is a smart phone with data, computer and tablet.
You will also need funds for your solicitor, accountant and professional advisors plus sufficient working capital for your own personal expenses
for about 3 months.
* IMPORTANT NOTE: GroutPro Franchise businesses are a valuable asset to their owners which can be sold on to a new owner. Most, but not all of these
inclusions above will apply if you are purchasing a GroutPro franchise from an existing franchisee. Some items are subject to your own negotiations, so talk to
us about the differences between buying an existing business compared to buying one from GroutPro directly.
GroutPro Detailed Info Pack 2021 21Frequently Asked Questions?
Can I work with my spouse / partner or even employ people?
In a word, yes. It’s your business to run as you want. Some of the best businesses are
husband and wife teams and partners, as each person brings their own strengths to the
business. We currently have several husband and wife teams. However if you want to own
and run the business by yourself that's fine too.
Am I protected by having a territory of my own?
You have a protected exclusive territory of your own to market and conduct business in.
The territory size is sufficient to build a sizable profitable business, but you are not limited to
only your territory, you simply can’t work in anyone else’s territory without permission. There are 4 of us on the Gold Coast and
there is no competition.
How much can I earn? Ben & Sara Cole,
That depends upon how hard you want to work and how quickly you want to develop your GroutPro Tweed Heads
business, but you can expect to earn anywhere between $2000 - $4,000 + per week as a
single owner operator, and more if you grow and employ people. The more jobs you take
on the more you will make. Each job is very profitable with low overheads and material
costs - making $900 - $1400 a day is very achievable, as shown in the previous table.
Do you charge an ongoing fee?
Yes we have a weekly franchise fee that is payable to GroutPro Australia. We believe in a
“low flat rate” fee rather than a percentage of your turnover initially while you’re getting
established, and a percentage only once you’re up to speed. The franchise fee covers
the use of the GroutPro brand, various forms of support, and future development of the
system. We also have a nationwide marketing fund for national advertising and marketing
to attract more customers to your GroutPro business.
What exactly do I get for the initial $30,000 and $14,000?
We have included absolutely everything you will need to get started. We don’t just supply
you the equipment to do the job, we supply the knowhow, knowledge and support to
build your business rapidly. You will receive a breakdown of equipment at your interview.
Is it hard work and how many hours do I have to work?
Grout and Tile restoration can be a physical job, but in terms of labour compared to the
majority of other trades like builders, lawn mowers, plumbers, electrical, excavation etc, it is
downright easy. Plus you are your own boss so you work the hours you choose, obviously the
more hours you work and the more jobs you do the more money you will make. GroutPro gives us a lot more time to
do what we want to do. We start work
What about advertising and marketing? at 9am and usually finish by 2pm –
2:30pm and that’s the day. We pick the
You have access to a library of marketing material that you can use, we personalise
kids up then its sports after that and it's
everything with your own contact details. Our whole system is designed to make your
awesome.
phone ring, from simple flyers, full colour brochures to newspaper adverts, signage,
referral systems, neighbourhood sales, pre-prepared marketing letters, posters, in-store
Ben Cole,
competition boxes etc. Our systems will ensure you have as much work as you need as
GroutPro Tweed Heads
long as you want it and are prepared to do the work required. We also have national brand
advertising to assist in the growth of your business.
22What initial training do I receive? Your initial training course is in our purposely fitted out training facility in Gold Coast, Queensland and takes 5 full days. We cover everything from the actual work of grout and tile restoration, Anti-slip, shower restoration, sales and marketing, building your business, plus ongoing development and customer relationship building. Once initial training is completed you will continue to receive ongoing training, coaching and support in all aspects of your business. You can also choose to add on a couple of days for on the job training with our fully qualified technicians. What if I want to sell my business? There is no limit in place to the resale price of your business, you build a business that is ultimately worth much more than you have paid. It is your business to do with as you wish. Several GroutPro franchisees have re-sold their businesses due to changing personal circumstances and have sold for a profit in a short timeframe. I don’t have the money, can I finance the initial cost? We do not offer an internal finance facility, however previous GroutPro business owners have financed their purchase through personal loans and/or equity release from their property. There are many finance brokers who specialise in finding lenders and previous franchisees have taken that option. I don’t have any business experience, is that a problem? Our systems are designed to give ordinary everyday people the skills, training and knowledge they need to be the owners and managers of their own successful business, with no experience, special knowledge or qualifications required. What ongoing support is there? After your initial training, we will work with you to ensure you have a smooth transition to business ownership. We are available by telephone and email to assist with technical and/or sales and marketing questions, plus we operate a private GroutPro business owners internet based forum and knowledge base for your ongoing support needs. What about the competition? No business operates in isolation; there are competitors in every kind of business category from fast food to fast cars and everything in between. However, there is very little competition in the tile and grout restoration market. In general tilers are not interested in the type of services we offer as they concentrate on laying new tiles and consumers cannot readily source the products and knowhow to do it themselves. This leaves us in the fortunate position of having the market practically to ourselves. This coupled with our advanced marketing strategies practically guarantees you to succeed if you follow the system. What is GroutPro Colourseal? We have developed a unique product that seals and re-colours grout to any of 89 colours. Once applied the grout will look like new again and will not re-stain – guaranteed. This professional product is unique giving you a very serious advantage in the marketplace. We will discuss this further at your initial interview stage. GroutPro Detailed Info Pack 2021 23
Do you have what it takes?
We have found that experience in almost any industry is valuable and it can
benefit someone considering a GroutPro business. A s previously
stated, GroutPro business owners come from a wide range of previous
professions, from police, sales, banking, trades and hospitality etc. You do
not need tiling or similar experience to succeed.
To be successful you must be willing to follow the GroutPro system of
selling our “in demand” services, with that in mind, there’s no surprise
that to succeed you will:
• Have a desire to succeed and earn above average hourly income
• Have good people skills.
• Be professional, energetic and self motivated.
• Know the importance of operating in a systematic manner.
• Be willing to follow and value our proven system.
• Have good time management and communication skills.
• Have an exceptional eye for detail and desire to work to high standards
If you have never been involved in running a business before, no problem. Our
systems are designed to give everyday people the skills and training they need
to be the owners of their own highly successful business, with no previous That’s the good thing about having a
experience, special knowledge or qualifications needed. good relationship with your
GroutPro neighbours. When you come
across these big jobs you can ring a
friend and say hey what are you up to,
come give us a hand for the day, and
visa versa. It works well.
Hugh Dovey,
GroutPro Robina
100% NO RISK
GUARANTEE
If after the first morning of training
you decide this business isn’t for you,
then we will refund your money – no
questions asked. It’s that simple! This is
how confident we are in our program
and the GroutPro Business Opportunity.
24What Happens Now? Decision Time The franchising laws and legislation for Australia are very clear on the processes and time lines that have to be followed for the purchase and selection process of any franchise. These are regulated by the Australian Competition and Consumer Commission (ACCC) and industry best practice organisation, the Franchise Council of Australia (FCA). Here at GroutPro we take our obligations very seriously so this is the process that happens from here. 1 – Application Form Complete the Application Form. It is very important for both parties to know as much as possible. This may seem like a lot of information but it is vital for us both that we make the right decision by appointing the correct people as GroutPro specialists. 2 – Selection Once you have completed the application form you must then have at least one phone or Skype call with Geoff. At this stage the decision will be made if you fit our selection criteria and if so a formal letter of acceptance will be issued. A deposit of $2,500 + gst will be required at this stage of the process before moving on to step 3. 3 – Due Diligence At the start of your 14 day due diligence and “disclosure” process, you are sent the GroutPro disclosure documents directly from our franchise solicitors. Read the entire disclosure document along with the accompanying sample franchise agreement. You must talk with your advisors, accountant and solicitor during this period of disclosure. You may not enter into a franchise agreement for 14 days after the issuing of the disclosure document. Also as a family orientated company it is important that your family are supportive in your new business venture. Please read the disclosure document fully and all the literature we have provided 4 – Payment & Agreements During the 14 days disclosure period your personalised final form franchise agreements will be prepared by the solicitors. Once 14 days have passed you will be issued with an invoice for the balance of the initial purchase price and then you sign the franchise agreement and send it back to GroutPro head office for signing. At this stage you are booked onto the next available training course (dates will be provided). You have a 7 day cooling off period after signing the agreement if you have a change of mind or circumstance, plus we also offer a comprehensive 100% no risk guarantee to ensure you feel comfortable with your decision. The Tools and Equipment package can be paid for in advance. As soon as this is received, we will order everything ready either for pick up or delivery to your door. The sooner this gets done the better to avoid start up delays. GroutPro Detailed Info Pack 2021 25
100%
NO RISK GUARANTEE
If after the first morning of training you decide this business isn’t for you, then we will refund
your money – no questions asked. It’s that simple! This is how confident we are in our program
and the GroutPro Franchise.
Not only that, we also offer you the chance to exit the business after 12 months if you really find
you’re not enjoying the business or achieving your personal goals.
www.groutpro.com.au
Make No promises, Tell No Lies
(Disclaimer)
As much as we would love to think everyone who follows the GroutPro system and advice will become fabulously wealthy as a
result, the truth is that we can’t promise that will happen to you. We can’t guarantee that you will actually market your services,
follow our suggestions and handle your business in a professional manner, we can’t guarantee that you will work diligently and
hard to make customers flock to your door. We wish we could, as we know the GroutPro business system works, but we can’t. So
here’s the nitty gritty legal disclaimer statement that is required by law.
This material is provided for information purposes only. It is prepared based on information and sources GroutPro believes to be
reliable. It is subject to change and is not a substitute for commercial judgement or professional advice, which should be sought
prior to acting in reliance on it. To the extent permitted by law GroutPro disclaims liability or responsibility to any person for any
direct or indirect loss or damage that may result from any act or omission by any person in relation to the material.
Copyright 2021 ProGroup Australia Pty Ltd. All rights reserved.
GroutPro Detailed Info Pack 2021 v08.indd - 18/3/2021
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