DESIGN FORECAST 2022 - Southsource

 
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DESIGN FORECAST 2022 - Southsource
DESIGN
FORECAST
      2022

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DESIGN FORECAST 2022 - Southsource
Everything we do is guided by our mission:
                                      To create a better world through the power of design.

Atlantic Park, Virginia Beach, Va.
On the cover: Willis Tower, Chicago
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DESIGN FORECAST 2022 - Southsource
DESIGN FORECAST 2022
    Despite ongoing challenges,
    an enduring resilience is defining
    the built environment.

    After almost two years of pandemic-infused stops          that promote wellness, buildings that have
    and starts, we’re seeing you, our clients, usher in a     low-carbon footprints, and connected communities
    new era with a new kind of resilience. We’re witnessing   that embrace inclusivity for everyone.
    optimistic investments and plans to define the future
    of buildings and places with projects that respond        Holistic design for the human experience
    to the new way that people work and live and that         The most valued places prioritize the human
    reflect the most influential issues we’re facing today    experience, which is why human experience
    in climate change, inclusion, and community. This         design is such a powerful opportunity for you and
    optimism is happening in spite of the pandemic, not       your communities. By taking a holistic approach
    because we’ve gotten past it.                             to design, Gensler is creating places that feel
                                                              inclusive, healthy, and purposeful — places that
    Innovation is accelerating                                honor local context, while considering the health
    The challenges you face remain significant. Across        of occupants and planet alike.
    industries and time zones, companies like yours
    are feeling the pinch of supply chain woes and labor      This year’s Design Forecast focuses on design
    shortages. Climate change and its economic fallout        strategies that will define the future of the human
    have become a constant threat. Issues of equity           experience for the coming years. You’ll find
    and inclusion remain top of mind.                         strategic advice, research, data, and projects from
                                                              all 28 of Gensler’s practice areas. We hope the
    And yet, there’s reason to be hopeful. The past two       trends in this publication will help you prepare
    years have shown how tough times can accelerate           for a new era of human experience.
    innovation. New tools, techniques, and research have
    been able to bring people back together in purposeful,
    inclusive, and resilient spaces. Experience is the key
    to reinvigorating physical spaces — especially the
    workplace — and if you’re looking to bring people         DIANE HOSKINS             ANDY COHEN
    back to the office or any physical space, you must        FAIA, IIDA | Co-CEO       FAIA | Co-CEO
    create destinations rather than obligations. People
    are looking for twice the experience as before.

    Shaping the future of cities
    Likewise, cities must also look at the challenges
    they face through the lens of human experience.
    To position themselves as places where people want
    to live, cities must create convenient and walkable
    20-minute neighborhoods, healthy green spaces

4                                                                                                                   5
DESIGN FORECAST 2022 - Southsource
DESIGN FORECAST 2022
                                  A
                                  NEW
                                  ERA
                                  OF
                                  HUMAN

             EXPERIENCE
                                          The resiliency and innovation
                                          we’ve witnessed across industries
                                          has given us a roadmap for how
                                          to move forward.

AT&T Discovery District, Dallas

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DESIGN FORECAST 2022 - Southsource
We’re setting a     In the past two years, the world has faced generational                We’re not in the clear yet. Global instability, climate change, and
                                                           challenges. Lives have been changed, and that change is                social inequity remain difficult challenges, while the longer impacts
                                                           here to stay. And yet, optimism is in the air.                         of COVID — supply chain issues, labor shortages, and inflation —

                                       new stage for how   Design has offered innovative solutions to many of the challenges
                                                                                                                                  are driving competition as the world learns to live with some form
                                                                                                                                  of the virus for the foreseeable future.

                                       we live now.        we’ve been facing, and the resiliency and innovation we’ve witnessed
                                                           across industries has given us a roadmap for how to move forward.
                                                           Our resourcefulness is slowly, but surely lifting the heavy veil of
                                                                                                                                  While we are being confronted with tough new realities, we see a
                                                                                                                                  bright future ahead. It’s a future where human experience is defined
                                                           the pandemic.                                                          through the power design in the spaces we frequent, the communities
                                                                                                                                  in which we live together, and the air we breathe. Real estate is the
                                                                                                                                  stage on which life is lived, and because of that, its value is directly
                                                                                                                                  tied to how we experience the spaces where we live, work, and play.
                                                                                                                                  The path forward is the one designed with people at the center.

Riverfront Jacksonville Master Plan,
Jacksonville, Fla.

8                                                                                                                      DESIGN FORECAST 2022 | A NEW ERA OF HUMAN EXPERIENCE                                  9
DESIGN FORECAST 2022 - Southsource
3
The impacts of                                                               DESIGNING A MORE RESILIENT SUPPLY
                                                                             CHAIN ECOSYSTEM
                                                                                                                                                        THE CRITICAL ROLE OF THE OFFICE FOR TALENT
                                                                                                                                                        RECRUITMENT AND RETENTION

COVID continue                                                               We are taking action to improve the long-term resilience
                                                                             and sustainability of the building industry supply chain.
                                                                                                                                                        Organizations of all kinds are seeing large amounts of
                                                                                                                                                        turnover in their staff. According to a survey by PwC of

to disrupt the                                                               Across industries and time zones, our clients are facing delays and
                                                                                                                                                        1,000 U.S. workers, some 65% are looking for a new job.
                                                                                                                                                        Competition for talent is at an all-time high, and until

global supply chain
                                                                             bottlenecks in the shipping of construction materials and furnishings      companies can fully staff up, they remain in limbo.
                                                                             for their properties. This is resulting in construction delays and
                                                                             ballooning costs. At Gensler, we are taking action to improve the          We see design playing a significant role in attracting and retaining top

and transform the                                                            long-term resilience and sustainability of the building industry supply    talent. In a time of increased hybrid and flexible work schedules, the

                                                                                                                                                                                                                                                                    X
                                                                             chain by developing a new blueprint for specifying quality, low-carbon     physical workplace remains a critical asset. This is where companies can

workplace.
                                                                             products. These new “green specifications” prioritize materials that       support and improve the health, happiness, productivity, and overall
                                                                             reduce construction-related emissions, and promote locally extracted       well-being of employees. In our 2021 U.S. Workplace Survey, Gensler
                                                                             and manufactured materials. This initiative will help businesses avoid     researchers found that employees at top-performing companies in the
                                                                             the fallout of unexpected bottlenecks by creating new systems              U.S. consider their organization’s workplace to be the best place for
With the pandemic entering its third year, we’re                             that help to ensure the long-term health of our clients’ portfolios with   a wide range of activities. In fact, top-performing companies are three
beginning to see new impacts of the virus, including                         properties that already meet emerging safety, health, compliance,          times as likely to increase their real estate footprint in the coming years.
                                                                                                                                                                                                                                       Top-performing companies are
supply chain issues, labor shortages, and inflation —                        sustainability, and insurance requirements.                                By reimagining the office as a destination rather than an obligation,
                                                                                                                                                                                                                                       three times as likely to increase their
all of which are driving competition for materials,                                                                                                     and by creating a space that embodies company values and culture,
                                                                                                                                                                                                                                       real estate footprint.
talent, and resources like never before.                                                                                                                companies can attract new hires while inviting existing team members
                                                                                                                                                        back into an environment that truly prioritizes the human experience.          Source: Gensler U.S. Workplace Survey 2021

     Organon, Jersey City, N.J.

     In the war for talent, the workplace must appeal to new and existing employees as
     a destination rather than an obligation. Gensler designed Organon’s activity-
     based-workplace with a variety of settings and features to support employee
     needs, choice, and flexibility during COVID.

10                                                                                                                                                                                               DESIGN FORECAST 2022 | A NEW ERA OF HUMAN EXPERIENCE                        11
DESIGN FORECAST 2022 - Southsource
Never has there been a                  Extreme weather events — including heat waves,
                                                                                             droughts, and floods — are now commonplace, and the
                                                                                             grave impact of climate change will continue to have
                                                                                                                                                                                    To become carbon
                                                                                                                                                                                    neutral, we need
                                                     greater opportunity for the             a profound impact on human life.
                                                                                                                                                                                    to eliminate or offset
                                                     building industry to act                For those of us in the real estate sector, rising sea levels and extreme
                                                                                             weather events are also putting property portfolios at risk. Even so, many
                                                                                             in the industry have yet to admit that buildings are as responsible for
                                                                                                                                                                                    the impact of both
                                                                                                                                                                                    operating and
                                                     on climate change.                      carbon as cars.
                                                                                                                                                                                    embodied carbon.
                                                                                             The Gensler Cities Climate Challenge (GC3) is our commitment to
                                                                                             achieving carbon neutrality in all our work within a decade. It is also

                                                                                                                                                                                         39%
                                                                                             a rallying cry to our industry, our clients, and our colleagues.                                                   Constructing and
                                                                                                                                                                                                                operating buildings
                                                                                             The real estate industry makes up 39% of global carbon emissions                                                   accounts for nearly
                                                                                             when accounting for construction and building performance. Most carbon                                             40% of global
                                                                                             reduction efforts in the building sector have focused on operational                                               carbon emissions.
                                                                                             efficiency, but we can no longer ignore that building materials account
                                                                                             for half of a building’s total lifetime carbon footprint. To become
                                                                                             carbon neutral, we need to eliminate or offset the impact of both
                                                                                             operating and embodied energy.

                                                                                                                                                                                                                        28%

                                                                                                                                                                                                                        11%

                                                                                                                                                                                         Building                   Building Materials &
                                                                                                                                                                                         Operations                 Construction

                                                                                                                                                                                    Source: Architecture 2030

     The Old Post Office, Chicago (rooftop)

     Adapting and reusing existing buildings is a critical step on the path a net zero
     future. Chicago’s Old Post Office, designed by Gensler and Hoerr Schaudt Landscape
     Architects, is the largest adaptive reuse project in the U.S. By reusing the existing
     structure and materials, we saved 87% of construction waste from the landfill.

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DESIGN FORECAST 2022 - Southsource
The challenges cities
                                                                                                                 face now are not new,
                                                                                                                 but they have taken
                                                                                                                 on new sense of clarity
                                                                                                                 and urgency because
                                                                                                                 of the context in which
                                                                                                                 we face them.

                                                                                                                 49                                      %
                                                                                                                 Only 49% of people feel optimistic about their
                                                                                                                 city’s future.

                                                                                                                 Source: Gensler City Pulse Survey Fall 2021

Design will be
the instrument of
change in our
cities and spaces.
We believe that design has the power to transform lives.
The challenges we face now are not new, but they have
taken on new sense of clarity and urgency because of the
context in which we face them.

Over half the world’s population now lives in cities. This massive shift
will continue, so that by 2050 almost 70% of people will live in major
urban centers around the world. This influx, combined with the impacts
of COVID, climate change, and issues around social equity, have led to
new scrutiny of urban life. According to the Gensler Research Institute’s
City Pulse Survey, less than half of the people we surveyed in 15
locations felt optimistic about their city’s future.

To position themselves as places where people want to live, cities must
embrace design as a way to create better experiences. Only then will
we be able to create convenient and walkable 20-minute neighborhoods,
healthy green spaces that promote wellness, buildings that have low-
carbon footprints, and connected communities that embrace inclusivity
for everyone.

Design is unique in its ability to address changing expectations and tackle
the toughest challenges facing cities. We know we can make a difference.      Fifth + Broadway, Nashville, Tenn.
As we help our clients address climate change, social equity, supply chain
issues, and labor shortages, we have to be smarter and more purposeful        This entertainment district in the rising city of Nashville addresses some of what
than ever before, and laser-focused on the human experience.                  people want from their cities: convenience, community, and accessibility.
                                                                              Fifth + Broadway weaves together a mixed-use ecosystem of workplace, residential,
                                                                              sports and music venues, restaurants, and retail.

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DESIGN FORECAST 2022 - Southsource
DESIGN
FORECAST
2022

SECTION    PAGES

16-39                   40-101                                                                       102–149                      150–175

SECTORS

1                       2                                                                            3                            4
CITIES WORK                                                                                          LIFE HEALTH
PRACTICE    AREAS
                                                                                                     STYLE
AVIATION                CONSUMER         GOODS                                                       BRAND DESIGN                 HEALTHCARE

CITIES & URBAN DESIGN   ENERGY                                                                       CULTURE & MUSEUMS            SCIENCES

CRITICAL FACILITIES     FINANCIAL SERVICES                                                           DIGITAL EXPERIENCE DESIGN    SENIOR LIVING

EDUCATION               F O U N D A T I O N S, A S S O C I A T I O N S & O R G A N I Z A T I O N S   HOSPITALITY                  WELLNESS

                        GOVERNMENT & DEFENSE                                                         MIXED USE & RETAIL CENTERS

                        MEDIA                                                                        RESIDENTIAL

                        O F F I C E B U I L D I N GS : D E V E L O P E R                             RETAIL

                        O F F I C E B U I L D I N GS : R E P O S I T I O N I N G                     SPORTS

                        PRODUCT DEVELOPMENT

                        PROFESSIONAL SERVICES

                        REAL ESTATE & CONSULTING

                        TECHNOLOGY

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DESIGN FORECAST 2022 - Southsource
DESIGN FORECAST 2022 | CITIES
                                                                                                    THE
                                                                                                    FUTURE
                                                                                                    OF

                                                             CITIES
                                                                                                             ENHANCING THE URBAN EXPERIENCE

                                                                                                             Great neighborhoods, employment opportunities, affordability,
                                                                                                             and multimodal transportation are the foundations of a great
                                                                                                             city. But cities have their work cut out for them. The lasting
                                                                                                             impacts of COVID, and the health scare that came with the
                                                                                                             virus, have led people to question urban living. To position
                                                                                                             themselves as places where people want to live, cities must
                                                                                                             embrace design as a way to create better experiences.

                                                                                                             Health and wellness will continue to be a priority. To attract
                                                                                                             talent, cities and urban developers must focus on affordability
                                                                                                             and racial and socioeconomic disparities. Concepts like the
                                                                                                             20-minute neighborhood will continue to gain traction, as will
                                                                                                             new more-accessible modes of transportation.

                                                                                                             Finally, as the effects of climate change cause larger and more-
                                                                                                             damaging weather events, investments in weather mitigation
                                                                                                             strategies and sustainable building practices will continue
                                                                                                             to reshape the urban experience for the better.

     AV I AT I O N   CI T IES & U R BA N D ES IG N   CR I T ICAL FACIL I T IES   E D U C AT I O N

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DESIGN FORECAST 2022 | CITIES
                                    01                                    02                                      03
                                    A FLEXIBLE PUBLIC REALM               20-MINUTE NEIGHBORHOODS                 CLIMATE ACTION DEMANDS
                                    WILL DELIVER A MORE                   WILL DRIVE EQUITY                       WILL ADVANCE THE PATH
                                    RESILIENT FUTURE                                                              TO NET ZERO
                                                                          For the 20-minute neighborhood to
                                    Cities have an opportunity to take    be applied through a lens of equity,    In the face of pressure to reduce
                                    the positive parts of our urban       investment strategies from both the     their carbon footprint, airports,
                                    pandemic experience — open streets,   public and private sector need to       academic campuses, and data centers
                                    outdoor dining, fewer cars — and      be put in place. This investment will   will continue to embrace new
                                    bring them forward to create a more   attract development to these neigh-     carbon-neutral and sustainability
                                    resilient future with people at       borhoods in ways that residents can     goals that will allow them to set
                                    the center.                           benefit from and participate in.        industry standards.

                                                                          04                                      05
                                                                          CITIES AND ORGANIZATIONS                INNOVATION DISTRICTS
                                                                          WILL FOCUS ON REGENERATION              WILL CONTINUE TO THRIVE
                                                                          AND REUSE
                                                                                                                  Campus planning used to be
                                                                          To respond to climate change,           inward focused; now, institutions
                                                                          cities and organizations must strive    are looking at how they interact
                                                                          to create sustainable, regenerative     with surrounding communities.
                                                                          environments that make more             To spur innovation and create new
                                                                          efficient use of existing spaces and    synergies, developments have
                                                                          materials, thereby reducing waste       expanded from single-use facilities
                                                                          and carbon emissions.                   to mixed-use ecosystems.

Here are five key metatrends
impacting the cities sector,
and how design is responding:

Confidential Mixed-Use District
previous page: Block 7, Abu Dhabi

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AVIATION
                                                                                                                                                         B
                                                                             OVERVIEW

                                                                             The aviation industry has been grappling with
                                                                             uncertainty, but it has invested in changes that will
                                                                             further transform the passenger experience. In the
                                                                             coming years, airports will continue to invest in
                                                                             core infrastructure, new technologies, resilience
                                                                             strategies, and “front door” experiences. These
                                                                             public-facing spaces in and around airports can
                                                                             generate new revenue sources and serve as their
                                                                             own destinations, much like town centers.

  A

TRENDS

01                                                                           02                                                                         03                                                                     C

Airports are focused on a carbon-neutral footprint                           Airports will become more like town centers to                             Growth opportunities for airports are through
for the future.                                                              generate new sources of revenue.                                           more efficient use of existing space, rather
                                                                                                                                                        than adding capacity.
Social awareness on climate change will push airports to aggressively        The idea of diversified revenue generation is moving toward the front
push for responsible solutions. This extends well beyond LEED                door of the airport, with airports considering how their landside spaces   Airports are not feeling the need to add gates to increase capacity.
certification. Airport facilities will look to wind, geothermal, and solar   can encourage non-travelers to come to the airport. This includes using    Rather, the trend is to increase capacity by looking holistically
power to not only reduce carbon emissions, but to create self-sustaining     adjacent land to create public space, such as public parks, mixed-use      at a better passenger experience in the terminal. While that may
facilities that do not rely on the grid for power. New carbon-neutral        facilities, or amphitheaters. This is the concept of airports as town      mean growing holdroom areas, it can also involve the better use
and sustainability goals will allow airports to set industry standards.      centers, and it’s gaining momentum and will become the norm.               of space by using technology to give confidence that passengers
                                                                                                                                                        will smoothly get from landside to airside.

FEATURED       PROJECTS

A.Clay Lacy Aviation,     B. Toronto Pearson International Airport           B. JAL Check-in Area,
Costa Mesa, Calif.        Terminal 1 Redevelopment & Expansion Programme,    Haneda Airport, Tokyo
                          Mississauga, Canada

20                                                                                                                                                                                                                             DESIGN FORECAST 2022 | CITIES | AVIATION   21
D

04                                                                                                                                           E
                                                                                                                                                               05
To support future growth, airports will invest                                                                                                                 The new focus for airports will be
in core infrastructure.                                                                                                                                        for on-the-ground experiences.

Airports will invest heavily in the core infrastructure within the terminals,   “The airport will no longer be solely a place                                  In lieu of using available funds on building
such as upgraded electrical and information technology (IT) to support
                                                                                 for coming and going, but a community                                         new airspace and gate capacity, airports
future growth. This is important as the industry shifts to a completely                                                                                        will focus on the ground experience, such as
touchless process that includes biometric technologies to help speed             hub where people come to interact and                                         additional transit systems. Rail can be a
up the check-in, screening, and customs processes. Local laws will               gather — a new town square in the                                             connectivity point, with public transit systems
require terminals to self-generate certain amounts of power. As part             heart of the airport.”                                                        designed to address door-to-door mobility
of its Terminal Modernization Program, Pittsburgh International Airport                                                                                        from home to the airport. Integrating those
has established a first-of-its-kind on-site microgrid using solar and           — Dialogue Blog by Tim Hudson, “Reimagining the Airport as                     different modes into a single location and
natural gas to fully power the airport terminals, airfield, and                 the New Town Square”                                                           providing smooth connections between them
additional buildings.                                                                                                                                          will drive a better passenger experience.

FEATURED        PROJECTS

D. San Francisco International Airport                E. JFK Terminal 1
T1 Expansion, San Francisco                           Redevelopment,
                                                      New York

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4
                                                                                                                                                             S TR AT E G IES & R E S E A R C H

                                                                                                                                                           More than
                                                                                                                                                           half of passengers
                                                                                                                                                           say queuing at                                                                                      28%
                                                                                                                                                                                                                                                               Queueing at

                                                                                                                                                           boarding has to
                                                                                                                                                                                                                                                             Border Control
                                                                                                                                                                                                                                                             & Immigration

                                                                                                                                                           improve.
                                                 San Francisco International Airport T1 Expansion, San Francisco
                                                                                                                                                           Source: Schengen Visa

                                                                                                                                                                                                      41 %
Strategies for cities and airports                                                                                                                                                                    Queueing at
                                                                                                                                                                                                      Boarding

to revitalize their facilities in a
post-pandemic world                                                                                                                                                                                                                                            31%
                                                                                                                                                                                                                                                               Queueing at
                                                                                                                                                                                                                                                         Security Screening

The way people think about travel is changing.
At the same time, people are reexamining their
                                                 1                                                     2                                                                                                            Passengers’ responses on immediate
                                                                                                                                                                                                                    areas to improve for reducing
relationships with their cities. This presents   ANCHOR DESIGN IN                                      MAXIMIZE THE BUILDING,                                                                                       queueing at airports
an opportunity to rethink how people want to     LOCAL CONTEXT                                         NOT THE PASSENGER OR
travel in the future.                                                                                  AIRCRAFT COUNT
                                                 The degradation of airports is typically caused
Here are four strategies we’ve developed         by the inability to provide basic passenger           Most existing airports are constrained for
that cities and airports can use to revitalize   needs. The opportunity to build a new facility        space, particularly on the airside. Elimination     Domestic travel demand is on the rise.                   Passenger revenue in 2022 is expected
their facilities in the post pandemic world:     or reimagine a terminal may only happen once          of a gate could change the space allocated                                                                   to jump about 67% year-on-year to
                                                 in a generation, so design anchored in the city       within the terminal. Layer in a more efficient      Source: Reuters
                                                 context is critical to long-term relevancy. Cities    gate utilization system with quicker aircraft
                                                                                                                                                                                                                    $378 billion.

                                                                                                                                                           93
                                                 should reimagine airports as modern gateways,         turns. This way, the loss of gate capacity could                                                             Source: IATA
                                                 connecting people and building resiliency.            be overcome via technology, instead of space,
                                                                                                       while maximizing passenger comfort.

                                                 3                                                     4
                                                 EXPERIMENT, TEST,                                     REIMAGINE THE AIRPORT

                                                                                                                                                                                                    %
                                                 AND LEARN                                             AS A DESTINATION
                                                 Spaces within a terminal are typically assigned       Instead of trying to move guests away quickly,
                                                 and rented based on a long-term lease agree-          airports can bring the city closer to the

                                                                                                                                                                                                                                               378
                                                 ment. Rethinking that lease strategy will allow       airport. The airport becomes less about airline
                                                 for experimentation. Airports could begin
                                                 to think like modern tech companies where
                                                                                                       branding and more reflective of the community
                                                                                                       fabric and regional tourism. The incorporation      Domestic travel demand is estimated to reach 93%
                                                                                                                                                                                                                                           $
                                                                                                                                                                                                                                                                 BIL
                                                 physical space becomes malleable to meet              of regional materials, local makers, local chefs,   of the pre-pandemic level in 2022 — an improvement
                                                 operational needs and stay ahead of trends,           and live entertainment make the airport             of 20 percentage points from 2021.
                                                 instead of being reactionary.                         a vibrant destination in itself.

24                                                                                                                                                                                                                    DESIGN FORECAST 2022 | CITIES | AVIATION           25
B

CITIES &
                                                       OVERVIEW

                                                       Cities are at an inflection point. As concerns about

URBAN DESIGN
                                                       global health continue and remote work trends take
                                                       hold, people are beginning to question the need to
                                                       live in big cities, especially as urban centers struggle
                                                       with issues of affordability, low levels of transit
                                                       ridership, overcrowding, and more. Cities can use
                                                       this moment to imagine a new community-focused
                                                       model for growth, one that is more convenient,
                                                       inclusive, resilient, and healthy.

TRENDS
                                                   A

01                                                                                                                                                                                             03
More cities will think regeneratively                                                                                                                                                          Equity and accessibility will
to combat climate change.                                                                                                                                                                      continue to define the
                                                                                                                                                                                               20-minute neighborhood.
To address climate change, pollution, and
natural resource depletion, a more regenerative,                                                                                                                                               The 20-minute neighborhood concept
resilient approach is required to planning and                                                                                                                                                 is a tool to create social cohesions and
developing cities. Urban centers with circular                                                                                                                                                 strengthen sense of community, so equity
metabolisms, or “circular cities,” minimize                                                                                                                                                    is a critical part of the conversation.
sprawl, repurpose waste, and increase bio-                                                                                                                                                     Equitable transportation, housing, employ-
diversity. Green infrastructure and natural                                                                                                                                                    ment, and technology infrastructure are
resource conservation are critical strategies.                                                                                                                                                 key parts to well-rounded neighborhoods.
The engineered urban environment should                                                                                                                                                        Investing in accessible and affordable
be in balance with the carrying capacity                                                                                                                                                       high-speed internet as a public utility
of natural systems.                                                                                                                                                                            is critical.

                                                                                                                                                                                               04
02                                                                                                                                                                                             Investing in parks and flexible
To reimagine downtown                                                                                                                                                                          streets can create healthier cities.
cores, cities will need to adopt
a mixed-use mindset.                                                                                                                                                                           Designers and urbanists will continue to
                                                                                                                                                                                               prioritize pedestrian-oriented urban spaces
The trend away from single-use Central                                                                                                                                                         over car-centric developments, which means
Business Districts (CBDs) into places with a                                                                                                                                                   outdoor spaces will be a key ingredient.
greater mix of uses will continue. Diversity                                                                                                                                                   Access to nature through landscaped public
in building types and uses, and diversity at                                                                                                                                                   plazas, green spaces, sidewalks, and urban
many different levels (city, neighborhood,                                                                                                                                                     parks increases health benefits and creates
building) are key. For example, more residential                                                                                                                                               community by reducing stress and depres-
and pedestrian-oriented uses with more                                                                                                                                                         sion, promoting positive emotions, and
green space can be infused into CBDs to make                                                                                                                                                   facilitating cognitive functioning. Privately
them more inclusive, resilient, sustainable,                                                                                                                                                   owned public spaces (POPs) that connect
and healthy. Cities should also adopt mixed-                                                                                                                                                   to the public realm also help in creating
income and multigenerational communities                                                                                                                                                       these healthy places.
to become more diverse and inclusive.

                                                                                                                  “Because remote workers can now go pretty much anywhere, cities
                                                                                                                   are going to have to start focusing on attracting residents, particularly
                                                                                                                   millennials, and that means providing that smaller city experience,
                                                                                                                   and not just focusing on attracting businesses.”
FEATURED       PROJECTS                                                                                            — Sofia Song, Global Cities Lead, Gensler
A. Confidential           B. Al Bustan, Madinah,
Mixed-Use District        Saudi Arabia

26                                                                                                                                                                 DESIGN FORECAST 2022 | CITIES | CITIES & URBAN DESIGN                       27
05                                                 D

Rising cities will provide
compelling alternatives.

Rising cities are booming as people seeking
more value and space look to relocate from
large cities to more affordable, less dense
places. To be a compelling alternative, a rising
city should build arts and culture, look for
ways to create more equity and diversity, and
celebrate its local DNA in new developments.

  C

06
Mobility’s next phase will advance
our cities.

From e-scooters to e-bikes, improvements in
vehicles powered by an electric motor and
battery are transforming first- and last-mile
mobility. Beyond the benefits for tackling
climate change, the shift to electrification has
even broader implications for how we might
reimagine our urban environments and
city streets. For example, gas stations and
parking garages could be repurposed for
new uses that promote health and wellness.
Using mobility innovation as a catalyst, we
can remake our cities toward a much more
human-centric model.

FEATURED       PROJECTS

C. Adams Street           D. The Ave on Chicago
Activation Study,         Avenue, Chicago
Phoenix

28                                                     DESIGN FORECAST 2022 | CITIES | CITIES & URBAN DESIGN   29
STR A T E G I E S & R E S E A R C H
                                                                                                                               Of those who want to move out of their city, most intend to move in the next year
                                                                                                                               within their metropolitan area.

“ To address climate change,                                                                                                   Source: Gensler City Pulse Survey Fall 2021

                                                                                                                                                                                                                  12 %
  pollution, and natural resource                                                                                                                                             44 %                                Not sure
                                                                                                                                                                                                                                               47 %
  depletion, we must take a more
                                                                                                                                                                              Within a

                                                                                                                               33 %
                                                                                                                                                                                 year                                                           Within

                                                                                                                                                                                             10 %
                                                                                                                                                                                                                                           metropolitan
                                                                                                                                                                                                                                                  area
                                                                                                                               Over a

  regenerative, resilient approach
                                                                                                                               year                                                          Different
                                                                                                                                                                                             country

  to planning and developing                                                                                                                           I INTEND TO MOVE
                                                                                                                                                                                                                       IF YOU WILL MOVE
                                                                                                                                                                                                                       OUT OF YOUR

  our cities.”
                                                                                                                                                                                                                       CURRENT CITY,
                                                                                                                                                       IN THE NEXT...        Queueing at
                                                                                                                                                                                                                       HOW FAR WILL YOU
                                                                                                                                                                             Boarding
                                                                                                                                                                                                                       MOVE?

 Source: Dialogue Blog by Carlos Cubillos and Daquan Zhou, “Why Circular Cities Play a Critical Role in Restoring Ecologies”

                                                                                                                                                                                                 31 %
                                                                                                                                           23 %                                                  Different
                                                                                                                                                                                                 region
                                                                                                                                           Not sure

An average of 55% of people in the 10 cities we surveyed said their city                                                       Only one in eight urban residents are                         37% of respondents are living
is becoming less affordable.                                                                                                   considering moving to a larger city; the most                 paycheck to paycheck.
                                                                                                                               popular destination is a smaller city.

                                                                                  55%
Source: Gensler City Pulse Survey Fall 2021                                                                                                                                                  Source: Gensler City Pulse Survey Fall 2021
                                                                                                                               Source: Gensler City Pulse Survey Fall 2021

                                                                                                                                                                                             37                                            %

30                                                                                                                                                                                DESIGN FORECAST 2022 | CITIES | CITIES & URBAN DESIGN             31
CRITICAL
                                                                        OVERVIEW

                                                                        As demand for data continues to surge with no                                                          With no decrease in demand for data, as well as
FACILITIES                                                              end in sight, data centers are playing an increasingly
                                                                        critical role in enabling and scaling rapid change.
                                                                                                                                                                               increasing demand for colocation and hybrid cloud
                                                                                                                                                                               opportunities, the data center market is poised
                                                                        The shape, location, and size of these facilities are
                                                                        adapting to handle greater volume and improve                                                          for growth over the next several years.
                                                                        speed-to-market capabilities, while becoming more                                                      — CRN
                                                                        resilient to meet market demands to address
                                                                        climate change.

  A                                                                                                                               C

TRENDS

01                                                                       B
                                                                                                                                 02                                            03                                                04
Hyperscale leads the charge.                                                                                                     Edge data centers are the                     Net zero strategies will                          Immersive cooling could
                                                                                                                                 next frontier.                                influence design.                                 reshape the industry.
Spurred by explosive demand for digital cloud services, Amazon,
Microsoft, and Google now account for 50% of all investments in                                                                  Data center clients are marrying hyperscale   The market is increasingly demanding a more       In seeking new ways to decrease carbon
data centers across the globe, and they are rapidly expanding their                                                              cloud computing with edge computing,          sustainable approach to the creation and          impacts and make data centers more
footprints. For hyperscale data centers, the focus on simplification,                                                            which locates more processing power closer    operation of data centers, which have a massive   efficient, designers are beginning to look
scale acceleration, and infrastructure optimization will continue as                                                             to the end user. This is improving perfor-    carbon footprint. This demand is leading many     closer at immersion cooling, an approach
speed-to-market is more important than ever.                                                                                     mance, reducing costs, and helping to fuel    large data center clients to embrace low-impact   that submerges servers in liquid to cool
                                                                                                                                 the growth of next-generation technologies    materials, heat-waste recovery, and emerging      them. This technology has the potential to
                                                                                                                                 and applications such as 5G and Internet      technologies, such as liquid cooling and          radically change the shape, location, and
                                                                                                                                 of Things (IoT).                              renewable energy.                                 size of data centers.

FEATURED       PROJECTS

A. Databank - Georgia    B & C. Future Digital
Tech Data Center,        Data Systems
Atlanta

32                                                                                                                                                                                        DESIGN FORECAST 2022 | CITIES | CRITICAL FACILITIES                                 33
STR A T E G I E S & R E S E A R C H
                                                                                                                      Liquid immersion cooling reduces power consumption.
                                                                                                                      Source: Business Wire/Graphic courtesy of 3M

By 2023, over 50% of new
enterprise IT infrastructure                                                                                                         Vapor
                                                                                                                              condenses on
                                                                                                                                  coil or lid

deployed will be at the

                                                                                                                                                                                                           90
                                                                                                                                 condenser

edge, rather than corporate
                                                                                                                                       Fluid
                                                                                                                                recirculates
                                                                                                                                  passive to

data centers, up from less
                                                                                                                                       bath

than 10% today.                                                                                                                 Vapor rises
                                                                                                                                                                                                                                              %
                                                                                                                                    to top                                                                    Liquid immersion cooling systems
                                                                                                                                                                                                              consume 90% less energy compared to
Source: IDC                                                                                                                                                                                                   traditional air-based CRAC systems.
                                                                                                                            Heat generated
                                                                                                                                 on chip and
                                                                                                                             fluid turns into
                                                                                                                                       vapor

                                           The cloud is dominating the sector.                                        The global datasphere will continue to grow exponentially.
                                           Source: Structure Research                                                 Source: IDC

                                           Total cloud revenue (in USD billions):                                     Volume of data created and replicated worldwide
                                           2020 – 2026                                                                (Data volume in zettabytes)

                                           600                                                                        200
                                                                                                                                                                                                                                              181
                                                                                                              $ 526

                                           500

                                                                                                                      150                                                                                                              147
                                                                                                      $ 404

                                           400
                                                                                                                                                                                                                                120

                                                                                              $ 306
                                                                                                                                                                                                                         97
                                           300                                                                        100

                                                                                      $ 230                                                                                                                       79

                                           200
                                                                                                                                                                                                         64
                                                                              $ 170

                                                                   $ 125
                                                                                                                       50                                                                         41
                                                        $ 91                                                                                                                               33
                                           100                                                                                                                                      26
                                                                                                                                                                        16   18
                                                                                                                                                              13
                                                                                                                                                 7      9
                                                                                                                                 2       5
                                              0                                                                         0

                                                        2020       2021        2022   2023    2024    2025    2026             2010     2011    2012   2013   2014   2015    2016   2017   2018   2019   2020    2021   2022   2023    2024   2025

34                                                                                                                                                                           DESIGN FORECAST 2022 | CITIES | CRITICAL FACILITIES                     35
EDUCATION
                                                                               OVERVIEW

                                                                                                                                      02                                                   03                                                  04
                                                                               Learning institutions are evolving to meet students’
                                                                               needs and adapt to a hybrid learning experience.
                                                                               As students look to schools not just as places of      Equity, safety, and engagement                       Creating wellness ecosystems on                     The evolution of the academic
                                                                               learning — but as places to feel safe, engaged, and    will be key design considerations.                   campus is essential.                                workplace will impact
                                                                               included — there will be an ongoing emphasis on                                                                                                                 campus planning.
                                                                               educating and nurturing the whole student and          To ensure success and address inequities             To adapt to the post-COVID needs of students,
                                                                               their well-being.                                      in education, the post-pandemic school will need     schools, colleges, and universities need to         Academic institutions are taking cues
                                                                                                                                      to address both equity and engagement, along         explore how the concept of wellness can be          from other industries by planning and
                                                                                                                                      with safety, belonging, and basic needs. Gensler’s   integral to everyday campus life. Whether           designing campuses that can welcome
  A                                                                                                                                   research has shown that the “average learner”        designing a new facility, creating a new master     faculty and staff into a healthier, more
                                                                                                                                      is a myth, and instead of designing one optimal      plan, or developing programs, solutions must        engaging, and more effective workplace.
                                                                                                                                      universal learning experience, it is imperative      be holistically student-centric and stigma-free.    In addition to workstations and offices,
                                                                                                                                      to design for multiple pathways for engagement       Building an ecosystem around wellness provides      academic institutions should consider a
                                                                                                                                      for each student.                                    different access points for students on and         toolkit of spaces that support creativity,
                                                                                                                                                                                           off campus, and in virtual and physical settings.   collaboration, focus, and engagement
                                                                                                                                                                                                                                               with students and colleagues.

                                                                                                                                        C

TRENDS
                                                      B

01
Future hybrid learning environments
must embrace choice.

According to Gensler’s Education Engagement
Index, 68% of students and 74% of educators
want a hybrid approach — a model that includes
a combination of in-person and remote learning
methods. For schools, this means designing
for hyper-flexible and tech-enabled learning
environments that can provide students and
educators a choice. There is no one-size-fits-all
approach. Technology allows institutions                                                                                              “If we are to design for all learners, our goal should not be to design
to engage with students in a personalized                                                                                              one optimal and fixed experience for all students, but to design for diverse
way, providing flexibility and agility.                                                                                                and evolving ways to engage.”
                                                                                                                                      — Dialogue Blog by Erin Cubbison, Patricia Nobre, Kyle Sellers, Allison Bulgart, “5 Considerations for
                                                                                                                                      Designing the Future of Higher Education”
FEATURED        PROJECTS

A. University of California, Riverside Student      B. Georgetown Day          C. Columbia College,
Success Center, Riverside, Calif.                   School, Washington, D.C.   Chicago

36                                                                                                                                                                                                                    DESIGN FORECAST 2022 | CITIES | EDUCATION                             37
5
                                                                                                                                                        STRATEGIES & RESEARCH

                                                                                                                                                      68% of students and 74% of educators                              Students report a decline in all types
                                                                                                                                                      want a hybrid approach — a model that                             of relationships.
                                                                                                                                                      includes a combination of in-person
                                                                                                                                                                                                                        Source: Gensler Education Engagement Index 2021
                                                                                                                                                      and remote learning methods.
                                                                                                                                                      Source: Gensler Education Engagement Index 2021                       PRE-COVID

                                                                                                                                                                                                                            81%                  80%
                                                                                                                                                                                                 32%
                                                                                                                                                                                                                                   CURRENT
                                                                                                                                                                                                                                                                   75%
                                                                                                                                                                                                                                                                                  71%
                                                                                                                                                      44 %                                                                        61%                       63 %
                                                                                                                                                                                                                                                                         59 %            58 %

                                                  University of San Diego Learning Commons, San Diego
                                                                                                                                                                             EDUCATOR

Considerations for designing                                                                                                                                                                     24%

the future of higher education
                                                                                                                                                                                                                        PEER-TO-                 STUDENT/          STUDENT/      STUDENT/

                                                                                                                                                                                                                       62%
                                                                                                                                                                                                                        PEER                     INSTRUCTOR        MENTOR        ADVISOR

                                                                                                                                                                                                 25%
Our Education Engagement Index 2021 research, which examined the experience of students and educators in learning and                                 52 %
teaching during the pandemic, holds critical considerations for what the future of higher education might look like.

Here are five key findings:
                                                                                                                                                                             STUDENT

1                                                 2                                                     3
STUDENTS FEEL LESS                                INSTRUCTORS MAY NOT                                   DESPITE CHALLENGES,                                                                      23%
SUCCESSFUL ACADEMICALLY                           UNDERSTAND THE SCOPE                                  HYBRID LEARNING IS
THAN BEFORE THE PANDEMIC                          OF THE PROBLEM                                        PREFERRED FOR THE FUTURE                                                                                        62% of the students report feeling less motivated,
                                                                                                                                                                                                                        less engaged, or that they are growing less academically
All learning modes suffered as a result of        Instructors overestimated students’ self-             Although most report that learning was more      Fully in-person       Fully remote       Mixed interaction     since before the pandemic.
the pandemic, and nearly half (44%) of students   reported effectiveness across all six learning        effective on campus before the pandemic,         classes               classes            classes
now feel less successful academically —           modes at home. An empathetic lens for                 68% of students and 74% of educators want
illustrating the deep impacts on learning.        the student experience is necessary as                a hybrid approach — a model that includes
                                                  administrators consider a future of in-person,        a combination of in-person and remote
                                                  mixed-interaction, and online learning.               learning methods.                             Among different learning activities, hands-on and small group activities rank as
                                                                                                                                                      the most valuable to do in-person on campus.

4                                                 5                                                                                                   Source: Gensler Education Engagement Index 2021

RELATIONSHIPS                                     COLLABORATION IS
                                                                                                                                                       RANK                ACTIVITIES                   Undergrad Program               Community College            Graduate/Doctoral
CAN IMPACT STUDENTS’                              A TOP DRIVER
MOTIVATION AND                                    FOR RETURNING                                                                                                                                                                                         58 %

WELL-BEING                                        TO CAMPUS                                                                                             1        SOCIALIZING WITH OTHERS                                          39%
                                                                                                                                                                                                                                                     54 %

Students with positive relationships              While the campus is essential for in-person                                                                                                                                                  51 %
                                                                                                                                                                 WORKING IN-PERSON WITH
reported higher scores for all motivational       classes, it is even more valued for connecting                                                        2             CLASSMATES                                                   41%
                                                                                                                                                                                                                                               51 %
and emotional well-being factors. Institutions    with others and facilitating daily routines.
must recognize the connection between             Hands-on activities and small class lectures are                                                                                                                                             50%

the health of relationships and learning          among the activities that students said they                                                          3        WORKING IN-PERSON WITH
                                                                                                                                                                           INSTRUCTORS                                                   45%
                                                                                                                                                                                                                                                     54 %
outcomes, and consider how relationships          would return to campus for.
can be supported in a hybrid model.                                                                                                                                                                                                        47%
                                                                                                                                                                       HAVING A DAILY
                                                                                                                                                        4            SCHEDULE/ROUTINE                                              41 %
                                                                                                                                                                                                                                        43 %

                                                                                                                                                                                                                                        43%
                                                                                                                                                        5            ATTENDING A CLASS                                  31%
                                                                                                                                                                                                                                  34%

38                                                                                                                                                                                                                          DESIGN FORECAST 2022 | CITIES | EDUCATION                      39
DESIGN FORECAST 2022 | WORK
                                                                                                                                     THE
                                                                                                                                     FUTURE
                                                                                                                                     OF

                                                                                         WORK                                                        THE WORKPLACE EXPERIENCE

                                                                                                                                                     The workplace is changing at an unprecedented pace. Across
                                                                                                                                                     the globe, we’ve seen a fundamental shift in how and where
                                                                                                                                                     work happens. Amid these profound shifts, organizations,
                                                                                                                                                     developers, and landlords want to know what they can do to
                                                                                                                                                     optimize their real estate.

                                                                                                                                                     What will set them apart is the experience they design for
                                                                                                                                                     tenants and employees. We know that workers around the
                                                                                                                                                     world still place a great deal of value in the physical workplace
                                                                                                                                                     for social interaction, mentorship, deep concentration, and
                                                                                                                                                     collaborative work. We also know that to compete in a war for
                                                                                                                                                     talent, companies must also support an ecosystem of workspaces
                                                                                                                                                     — both in and out of the office — where talent can thrive.

                                                                                                                                                     This is an opportunity to rethink the physical workplace to
                                                                                                                                                     offer a unique and fulfilling experience that can attract people,
                                                                                                                                                     whether that’s through new technologies or new types
                                                                                                                                                     of spaces.

 C O NSUMER GOODS   ENERGY   FINANCIAL S V C S   FOUNDATIONS/ASSOCIATIONS   GOVERNMENT & DEFENSE   MEDIA   office bUILdINgs   PRODUCT DEVELOPMENT   PROFESSIONAL SVCS         R E AL ESTATE svcs      TECHNOLOGY

40                                                                                                                                                                                                                       41
DESIGN FORECAST 2022 | WORK
                                                    01                                       02                                       03
                                                    THE WORKPLACE MUST                       EXPERIMENTATION,                         THE NEW WORKPLACE
                                                    BECOME A COMPELLING                      PROTOTYPES, AND LEARNING                 ECOSYSTEM WILL INCLUDE
                                                    DESTINATION                              ARE THE NEW NORMAL                       THIRD SPACES

                                                    We’re seeing a shift to the new role     We’re entering a phase of                Today’s workers want an ecosystem
                                                    of the workplace as a “destination” —    experimentation, piloting, and           of places to work both in and out of
                                                    creating experiences that employees      learning. The new workspaces must        the office. Third places and coworking
                                                    can’t get working remotely. Top-         be driven by purpose and research to     spaces are increasingly preferred
                                                    performing companies understand          dig in and figure out what is working,   for a variety of work activities.
                                                    the power of the physical workplace      what is not working, and analyze         Developers and landlords should
                                                    for their people to thrive, as well as   outcomes. A key piece of successful      create spaces such as working lobbies
                                                    drive creativity and innovation.         piloting is to test and measure.         or outdoor workspaces.

                                                                                             04                                       05
                                                                                             THE WORKPLACE WILL PLAY A                INVESTMENTS IN HEALTH
                                                                                             CRITICAL ROLE IN FOSTERING               AND WELL-BEING WILL DELIVER
                                                                                             EQUITY AND INCLUSION                     VALUE FOR EMPLOYEES

                                                                                             Companies should extend                  Employers should focus not
                                                                                             equity beyond race, gender, and          only on enhancing workers’ physical
                                                                                             generations to create equitable work     health through biophilia and
                                                                                             experiences for employees who            wellness design, but also building
                                                                                             are working in-person and remotely       personal and professional
                                                                                             to create a culture of inclusivity       relationships for mental well-being.
                                                                                             and belonging.

Here are five key metatrends
impacting the work sector,
and how design is responding:

Confidential Energy Client, Houston
previous page: Trilith Studios, Fayetteville, Ga.

42                                                                                                                                                                             43
CONSUMER                                                                                                                                                           03
                                                                            OVERVIEW

                                                                            A consumer goods organization’s workplace is

GOODS
                                                                                                                                                                   Consumer goods companies are now competing for tech talent.
                                                                            increasingly expected to be a conduit to its consumers
                                                                            with engaging touchpoints bridging the gap between                                     The acceleration of e-commerce has consumer goods companies competing for talent that
                                                                            internal and external experiences. Companies are                                       understands and can create virtual experiences — typically the domain of technology companies.
                                                                            beginning to seek out design expertise that begins                                     Facilitating equitable experiences for workers with different styles, skillsets, and preferences
                                                                            with workplace design services and then digs deeper        C                           will be top of mind for companies seeking to ramp up quickly as new talent pours in.
                                                                            — making sustainability commitments outwardly
                                                                            visible, telling comprehensive brand stories, and
                                                                            putting the product development process
                                                                            on full display.

  A

                                                                                                                                     “[T]here is immense hunger from employees to engage on topics
                                                                                                                                      that give them a sense of purpose — and decarbonization is a
                                                                                                                                      top-of-mind topic for many.”
                                                                                                                                     — McKinsey

TRENDS
                                                                                                      B

01                                                 02                                                                                                              04                                                  05
All-in-one real estate can blend                   Sustainable products will                                                                                       The workplace will continue                         Real estate will continue
product innovation with consumer                   continue to attract consumers.                                                                                  to morph.                                           to support a brand’s mission
engagement.                                                                                                                                                                                                            and purpose.
                                                   A concerted movement is underway to                                                                             Consumer goods companies are constantly
Consumer goods real estate is moving toward        decarbonize as many products as possible,                                                                       searching for new ways to engage customers,         There is an increase in demand for curated
the development of holistic experience centers.    inclusive of the supply chains and workplaces                                                                   both in person and across various social            spaces that celebrate a brand’s heritage
These all-in-one sites blend workplace,research,   that produce them. Among consumers                                                                              media platforms. One growing trend in the           and history, while also reflecting on the
and product showcasing. They help brands           on the hunt for ways in which their spending                                                                    industry is to use the office to create fully       future of the business. Within consumer
better understand their target audiences and       decisions can positively impact the                                                                             integrated, high-tech broadcast spaces that         goods, such spaces serve a dual role,
provide consumers with a peek behind the           environment, companies that commit to                                                                           can generate engagement and set unique              reinforcing a company’s mission among
curtain to learn how their favorite products       net zero real estate and workplaces will                                                                        stages for product stories straight                 its workers while also conveying it
are made.                                          get high marks.                                                                                                 from consumers.                                     to consumers.

FEATURED       PROJECTS

A. Knoll Chicago         B. Pladis Global 2020 -   C. Shiseido Global HQ
Showroom, Chicago        New HQ Design,            Renovation, Tokyo
                         London

44                                                                                                                                                                                       DESIGN FORECAST 2022 | WORK | CONSUMER GOODS                                 45
ST R A T E G I E S & R E S E A R C H
                                                                                                                                              More consumer goods workers would prefer to be in the office full time than
                                                                                                                                              in any other industry.

“Real estate’s new source of value                                                                                                            Source: Gensler U.S. Workplace Survey Summer 2021

 is that it is the platform outside                                                                                                               Full time in the office

 of the home for experiences                                                                                                                                                           23%                     21%                              17 %

 beyond the virtual.”
 Source: World Economic Forum article by Gensler Co-CEO Diane Hoskins
                                                                                                                                                              CONSUMER                                                          GOVERNMENT/
                                                                                                                                                               GOODS                              SCIENCES                        DEFENSE

 Both supply chain interruptions and the environment are driving COO’s to explore
 new suppliers, though contingency plans remain underdeveloped.
 Source: PwC
                                                                                                                                                                                    12%                        10%                              10 %

           %
      50        Exploring new                 Exploring new                         Changing locations           Developing
                suppliers to reduce           suppliers for                         (manufacturing               contingency plans
                                                                                                                                                                ENERGY                            FINANCIAL                         MEDIA
                supply chain                  environmental/                        plants, delivery             in case of supply
                                                                                                                                                                                                   SERVICES
                vulnerability                 sustainability                        centers) due to the          chain interruptions
                                              reasons                               pandemic
      40

                                                                                          33%
                                                                                                                        31%
                                                                                                                                                                                  9%                           9%                               7%
      30                                         29%
                                                       27%                                                       27 %

                            24%
                      22%                                                                                                     22%
                                  21%                                                                      21%
                20%                                                                 20%
      20                                                           18%
                                                                                                                                                             TECHNOLOGY                            LEGAL                         MANAGEMENT
                                                                                                                                                                                                                                  ADVISORY

                                                             13%                                13%
                                                                         11%
                                        10%
      10                                                                                              9%                                 9%
                                                                                                                                    7%

                                                                                                                                              There are clear differences in work location
       0                                                                                                                                      preferences by industry.

                      We have implemented this                     Have a plan in place but have not started            Developing a plan

                      Considering a plan                           We do not plan to do this

 46                                                                                                                                                                                                  DESIGN FORECAST 2022 | WORK | CONSUMER GOODS      47
B

ENERGY
                                                        OVERVIEW

                                                        A focus on sustainability and energy security
                                                        will demand new solutions throughout the energy
                                                        sector. The industry will continue to expand its
                                                        offerings, including renewable energy, energy
                                                        efficiency, renewable fuels, smart grid technologies,
                                                        and energy storage systems as sub-sectors.

TRENDS
                                                    A

01
Investments in a sustainable
future have become paramount.

A focus on sustainability has become a
prerequisite for the oil and gas industry as
pressure mounts to promote renewable energy,
sustainability, and the energy transition. In
the coming years, we will see many more
companies embed resilience within projects to
minimize environmental impact and increase
operational efficiencies. These investments
will also include worker health and safety,
and community engagement.

02
Artificial intelligence will
accelerate energy transformation.

Over the next 30 years, energy systems will
need to change dramatically to meet climate
goals. Decarbonization efforts and renewable
energy generation is already growing rapidly.
The next step is to leverage AI to enable more
efficient and cost-effective decision-making for
smart grids, sensor-connected power plants,
and wind turbines. Smart technology will help
the industry transition quickly and efficiently
to a low-carbon global energy system.

FEATURED         PROJECTS

A. Confidential Client,   B. Confidential Client,
San Ramon, Calif.         Midland, Texas

48                                                                                                                  DESIGN FORECAST 2022 | WORK | ENERGY   49
C
                                                                                                                                                    STRATEGIES & RESEARCH

                                                                                                                                                  “Renewable energy generation
                                                                                                                                                   is growing rapidly, driven
                                                                                                                                                   by falling costs and growing
                                                                                                                                                   investor interest.”
                                                                                                                                                  Source: World Economic Forum

                                                                                                                                                  Renewable energy development in the                                         Energy-related emissions need to drop
                                                                                                                                                  U.S. continues to gain pace.                                                30% below 2019 levels by 2030, and 75%
                                                                                                                                                                                                                              by 2040, to reach net zero in 2050.
                                                                                                                                                  Source: S&P Global Market Intelligence
                                                                                                                                                                                                                              Source: BloombergNEF
                                                                                                                                                     Operating                     Planned stand-alone
                                                                                                                                                     Planned                       Planned paired storage

                                                                                                                                                                                                                              Drop in emissions by 2030
                                                                                                                                                   2020                                      2021
                                                                                                                                                                                                                              relative to 2019
                                                                                                                                                  60 K                                      60 K

                                                                                                                                                                                                                                      30
                                                                                                                                                  40 K                                      40 K

                                                                                                                                                                                                                                                    %
                                                                                                                                                                                                                                     to reach net zero        Drop in emissions by 2040
                                                                                                                                                  20 K                                      20 K
                                                                                                                                                                                                                                          in 2050                       relative to 2019

                                                                                                                                                                                                                                                                 75
                                                                                                                                                    0                                         0

                                                                                                                                                          SOLAR

                                                                                                                                                                  WIND

                                                                                                                                                                         STORAGE

                                                                                                                                                                                                     SOLAR

                                                                                                                                                                                                             WIND

                                                                                                                                                                                                                    STORAGE
03                                                                        04                                                                       2022                                      2023
                                                                                                                                                                                                                                                                               %
                                                                                                                                                                                                                                                                to reach net zero
Resilience strategies will become essential for                           Flexible, purposeful spaces are fundamental                                                                                                                                                in 2050
mitigating risk.                                                          to future success.                                                      60 K                                      60 K                              Rate of emissions reduction
                                                                                                                                                                                                                              to 2030
The energy sector must become increasingly resilient in addressing        The energy industry can spur innovation with workplaces that are a
aging infrastructure and decarbonization. Additionally, the sector must   collection of flexible and purposeful spaces, supplied with optimal
prepare for and adapt to risks, such as supply chain disruption,          technology. This will create an equitable experience for all workers,   40 K                                      40 K

                                                                                                                                                                                                                                    3.2
cyberattacks, and the extreme weather associated with climate change.     whether they’re participating virtually or in-person. New space
The transformation must take into account the inequities among            typologies should be introduced as an extension of the workplace
low-income communities who might lack the resources to withstand          rather than just a transition, with opportunities to pause, have
or rebound after crises.                                                  a conversation, and work indoors and outdoors.                          20 K                                      20 K                                                       %
                                                                                                                                                                                                                                      year over year

                                                                                                                                                    0                                         0
FEATURED         PROJECT
                                                                                                                                                          SOLAR

                                                                                                                                                                  WIND

                                                                                                                                                                         STORAGE

                                                                                                                                                                                                     SOLAR

                                                                                                                                                                                                             WIND

                                                                                                                                                                                                                    STORAGE
C. Confidential Client,
Houston

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C

FINANCIAL
                                                                             OVERVIEW

                                                                             In an industry where place — and the expectation

SERVICES
                                                                             to be present in that space — have defined
                                                                             company culture and the client experience for years,

FIRMS
                                                                             financial services firms are redefining how to enable
                                                                             employees to do their best work while reevaluating
                                                                             their real-estate portfolios. As the war for talent
                                                                             heats up, firms have an opportunity to lean into new,
                                                                             culture-defining space typologies to enhance
                                                                             the employee experience.

  A

TRENDS
                                                                                                     B

01                                               02
Space and policy can help win the                Hybrid work will continue to
war for talent in the years to come.             reshape the trading floor.

Amid upheaval, financial services firms are      New technology has enabled hybrid forms of
rethinking how they can deepen connections       collaboration, and this is influencing the space
with employees and attract new talent from       itself. Those executing trades will still need
the tech sector. Banks have already started      dedicated seats on the trading floor, but other
to reevaluate their cultures. Some will          supporting functions can be more agile on
reconnect with the traditional workday prior
to the pandemic, while others will embrace
                                                 the floor, enabling organizations to add new
                                                 types of spaces, such as informal collaboration                                     03
the agility and productivity that the pandemic   rooms and decompression areas.                                                      Financial services firms workplace design for the C-suite is becoming
brought to drive innovation and appeal                                                                                               more transparent and accessible.
to new talent.
                                                                                                                                     Today’s workers expect leaders to be more accessible, and design is shifting to meet this.
                                                                                                                                     Executives are embracing a more collaborative workstyle and becoming more visible to
                                                                                                                                     the organization. In addition to evolving executives’ individual workspaces, some firms are
FEATURED        PROJECTS
                                                                                                                                     reconfiguring floor plans so that executives are closer to high-traffic zones.
A. Elliott Davis         B. Confidential         C. Hudson River Trading 3
Interiors, Greenville,   Financial Services      WTC Relocation,
S.C.                     Client, Tokyo           New York

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“After seeing first-hand that the pandemic disproportionately affected                                                                                  STRATEGIES & RESEARCH
 younger workplace generations in terms of advancement and mentorship,
 financial organizations are doubling-down on spaces for learning,
 training, and networking with younger workers in mind.”
                                                                                                                                                      Share of enclosed team rooms will likely increase, while private offices decrease
— Gensler Financial Services Industry Briefing, Fall 2021
                                                                                                                                                      post-pandemic.
                                                                                                                                                      Source: Gensler Financial Services Industry Briefing, Fall 2021
  D

                                                                                                                                                      THE DIAGRAMS BELOW SHOW THAT THE SHARE OF ENCLOSED SPACES IS STILL THE SAME —
                                                                                                                                                      IT’S JUST BEING REPURPOSED TOWARD THE TEAM.

                                                                                                                                                                                       PRE-PANDEMIC                                                        POST-PANDEMIC

                                                                                                                                                            Private                        Enclosed Team                     Lounges
                                                                                                                                                            Offices                        Rooms

                                                                                                                                                      Top 6 Changes in C-suite Design
                                                                                                                                                      Source: Gensler Financial Services Industry Briefing, Fall 2021

                                                                                                                                                      RANK

                                                                                                                                                                                                                                                              High
                                                                                                                                                        1         L E A D E R S H I P M O D E L I N G O R G A N I Z AT I O N A L C H A N G E

04                                                                         05
                                                                                                                                                                                                                                                              Frequency

                                                                                                                                                        2         D E C E N T R A L I Z E D E X E C U T I V E S E AT I N G                                    Mid
The shift from individual to collaboration spaces                          Firms will continue to integrate ESG goals into                                                                                                                                    Frequency
will continue.                                                             their portfolios.
                                                                                                                                                        3         L O C AT I O N I N S TA C K
                                                                                                                                                                                                                                                              Low
In the post-pandemic era, financial services firms are taking a critical   With heightened regulatory, stakeholder, and policy pressures, financial                                                                                                           Frequency
look at improving enclosed spaces with a shift from “individual” to        services firms are grappling with how to respond to Environmental,           4         APPROACHABILIT Y AND SECURIT Y
“team.” As firms lean into hybrid working, large, dedicated offices can    Social, and Governance (ESG) concerns. Clients are in varying stages
no longer be justified. Instead, single-size offices are making way for    of maturity in their ESG commitments, but most are seeking guidance
                                                                                                                                                        5         COWORKING WITH EXECUTIVES
enclosed rooms that are designed with collaboration in mind.               for how to integrate their aspirations on climate action and issues
                                                                           of social equity.
                                                                                                                                                        6         LEVEL OF SERVICE OR FORMALITY

FEATURED         PROJECT

D. Confidential Financial
Client, New York

54                                                                                                                                                                                                                            DESIGN FORECAST 2022 | WORK | FINANCIAL SERVICES FIRMS   55
C

FOUNDATIONS,
                                                                         OVERVIEW

                                                                         In many ways, associations, nonprofits, and like-
ASSOCIATIONS &                                                           minded organizations feel socioeconomic changes
                                                                         most acutely because they are so closely embedded

ORGANIZATIONS
                                                                         in their local communities. These local ties inspire a
                                                                         greater sense of responsibility for the relationships
                                                                         with their community and for the well-being
                                                                         of their employees. Organizations will continue to
                                                                         leverage their real estate to further their mission,
                                                                         support their members, and encourage citizenship
                                                                         in the community.

 A

TRENDS

01                                              02                                               B
                                                                                                                                                                                                                                           03
Virtual programming leads to                    As the workplace becomes more                                                                                                                                                              Data and metrics will drive real
expanded opportunities, locally                 diverse, wellness must be integrated                                                                                                                                                       estate decisions.
and globally.                                   into a variety of spaces.
                                                                                                                                                                                                                                           There is a deepening need for data and
Connecting to membership and the broader        The future of work involves people being more                                                                                                                                              metrics to understand what like-minded
community, convening spaces cast a larger       nomadic as they seek out diverse environments                                     “The long-term effects of the COVID-19 pandemic                                                          organizations are doing to better support
net, create equitable experiences, and foster   in which to work — quiet corners, meeting                                          will keep rippling out across our politics, economy, and                                                their teams and communities in order to
a deeper connection through increased           rooms, social hubs, and restorative outdoor                                        culture, including affecting the funding landscape                                                      drive decisions around their space needs.
programming, events, and organizational         experiences, which can encourage daily move-                                                                                                                                               Organizations continue to use real estate
awareness. A new perspective has evolved,       ment, and inspire and delight. This reflective
                                                                                                                                   for nonprofits.”                                                                                        to embody the organization’s mission and
centered around funding opportunities and       period has led organizations to an integration                                                                                                                                             serve its membership in new and innovative
outreach. This perspective also strengthens                                                                                        — Anna Galland, former executive director of MoveOn Civic Action,
                                                of health and wellness in all aspects of the                                                                                                                                               ways, establishing the office as a social
the organization’s mission, while fostering                                                                                        in the Stanford Social Innovation Review
                                                workplace, and with more ardent conversations                                                                                                                                              hub with shared purpose and a connection
connection to the surrounding communities.      around resilience.                                                                                                                                                                         to the mission.

FEATURED       PROJECTS

A. REACH LA,             B. APTA Centennial     C. Plywood People,
Los Angeles              Center Headquarters,   Atlanta
                         Alexandria, Va.

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D
                                                                                                 STRATEGIES & RESEARCH

                                                                                              “ This is a time to think about how
                                                                                                our cities and communities can
                                                                                                be places that celebrate diversity,
                                                                                                support our residents, and lead
                                                                                                with human experience.”
                                                                                               Source: Bevin Savage-Yamazaki, Foundations, Associations & Organizations leader, Gensler

                                                                                               The portion of workers who have returned                                                                                                                                                              Source: Salesforce Nonprofit Trends Report

                                                                                               varies widely by industry — foundations/
                                                                                               associations employees are most likely to
                                                                                               have returned to the office.
                                                                                               Source: U.S. Workplace Survey Fall 2021

                                                                                                                                                                                                                                                                                                                  49%
                                                                                               HAVE YOU WORKED FROM YOUR OFFICE AT
                                                                                               ANY POINT SINCE THE PANDEMIC STARTED?

                                                                                                     %
                                                                                               100

                                                                                                         94
                                                                                                                                                                                                                                                                                                                                         49% of nonprofits said that
                                                                                                                                     89                   88                                                                                                                                                                             over the past 12 months their
                                                                                                                                                                     83                    83
                                                                                                80                                                                                                                                                                                                                                       organization has changed its
                                                                                                                                                                                                     79                                                                                                                                  approach to DEI.
                                                                                                                                                                                                                 74
                                                                                                                                                                                                                                              72

                                                                                                                                                                                                                                                               69
                                                                                                60                                                                                                                                                                                         65

04
Self reflection and recentering leads to higher relevance and purpose.
                                                                                                40
                                                                                                         FOUNDATIONS/ASSOCIATIONS
                                                                                                                                                                                                                                                                                                                  32%

                                                                                                                                                                                                                 MA NA GEM EN T AD VI SO RY

                                                                                                                                                                                                                                                               FI NA NCI AL S ER VI CE S
As advocates and leaders in diversity, equity, and inclusiveness, organizations lead with
human experience and continue to quantify impact and increase focus on action by
                                                                                                                                    CO NS UME R GO OD S

creating a range of DEI policy and design considerations leading to accountability, agency,     20
and a fuller embodiment of their mission.                                                                                                                            GO VE RNM EN T

                                                                                                                                                                                                                                              TE CH NOL OG Y
                                                                                                                                                                                                                                                                                                                                         32% of all nonprofits

                                                                                                                                                                                                     SC IE NCE
                                                                                                                                                                                                                                                                                                                                         surveyed said ensuring the
                                                                                                                                                          EN ER GY

                                                                                                                                                                                           LE GA L

                                                                                                                                                                                                                                                                                           ME DI A
                                                                                                                                                                                                                                                                                                                                         mental health and well-being
                                                                                                 0                                                                                                                                                                                                                                       of their employees was a
FEATURED         PROJECT                                                                                                                                                                                                                                                                                                                 major issue for them over
                                                                                                            Yes                                                                       No                                                                                                                                                 the past year.
D. Oxford Finance
Interiors, Alexandria, Va.

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government &
                                                                     OVERVIEW

                                                                                                                                          03
                                                                     Both government operations and the physical

DEFENSE
                                                                                                                                                                                                 C
                                                                     offices supporting them have entered a new era.
                                                                     Governments will be expected to lead on net zero                     Security concerns will continue
                                                                     carbon strategies, and their security approaches are                 to redefine government buildings.
                                                                     evolving to incorporate measures to anticipate and
                                                                     survive climate change events. With walk-in services                 Increasing numbers of data breaches and
                                                                     going virtual and workers embracing hybrid office                    more incidents of domestic political unrest will
                                                                     strategies, many agencies will downsize offices and                  significantly affect the security infrastructure
                                                                     rethink how they allocate real estate in order to                    of government buildings. Design will play a
                                                                     provide communities with critical services in more                   key role in maintaining the balance between
                                                                     equitable ways.                                                      openness and security, promoting safety and
                                                                                                                                          democratic values. Vehicle barriers can take
                                                                                                                                          the form of well-designed benches, other street
                                                                                                                                          furniture, and landscape features, which can
 A                                                                                                                                        enhance the public realm. Crowd control barriers
                                                                                                                                          can be designed as easily erected elements that
                                                                                                                                          interrupt access only when needed.

                                                                                                                                          04
                                                                                                                                          Government will move toward
                                                                                                                                          resilient, “net zero ready” facilities.

                                                                                                                                          Government facilities have an opportunity
                                                                                                                                          to lead on environmentally conscious design
                                                                                                                                          and construction, such as mass timber, and
                                                                                                                                          many have begun funneling investments in this
                                                                                                                                          direction. Businesses and nonprofits will look
                                                                                                                                          to governments to “walk the talk” on carbon
                                                                                                                                          reduction commitments, and to make green
                                                                                                                                          designs publicly visible. Extreme weather events
                                                                                                                                          will continue to threaten operations continuity,
                                                                                                                                          requiring resilient designs that can adapt to rising
                                                                                                                                          waters, high winds, the disruption of energy
                                                                                                                                          grids, and other emergencies. Governments that
                                                                                                                                          remain operational in times of crisis will gain
                                                                                                                                          public trust and, ultimately, save lives.

TRENDS
                                                         B                                                                                  D

01                                                                                        02                                                                                                                                 05
Walk-in government services are                                                           As governments reevaluate                                                                                                          Public-private partnerships will
going virtual, prompting redesigns.                                                       square footage needs, many will                                                                                                    reshape public real estate.
                                                                                          downsize offices.
Among walk-in services where governments                                                                                                                                                                                     In addition to accommodating business
have traditionally had in-person contact with                                             State, federal, and local governments are                                                                                          offices, governments have started to rethink
the public — think permit reviews, driver’s                                               diving into a concerted review of their true                                                                                       the use of public property to include space
license renewals, and even social services such                                           square footage requirements. Governments                                                                                           for housing and other social needs, often
as counseling — hybrid and virtual models are                                             have traditionally adopted conservative real                                                                                       via public-private partnerships. On the
taking hold. Governments are reimagining the                                              estate strategies, but now many are embracing                                                                                      local level, awareness is growing around
offices that provide such services and reducing                                           hybrid work environments. Many agencies                                                                                            the importance of locating resources close
square footage. As this trend plays out, equity                                           are moving forward with renovations, lease                                                                                         to the people who need them; successful
concerns will be paramount, as virtual services                                           renewals, and new office construction under                                                                                        implementation of the 20-minute city
enhance convenience but risk excluding                                                    the assumption that fewer workers will occupy                                                                                      concept will therefore include ready
citizens without technology access.                                                       the office full time in the future.                                                                                                access to government services.

FEATURED       PROJECTS

A. LA County Department of Mental Health,         B. U.S. Embassy,   C. Wheaton Town      D. City of Austin Permitting and Development
Vermont Corridor, Los Angeles                     London             Center, Montgomery   Center, Austin
                                                                     County offices,
                                                                     Wheaton, Md.

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