Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers

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Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
ASIA PACIFIC

                                                                                         Summer 2020 | Issue 2 | Vol. 24
               Supporting the international baking & biscuit industry

     Profile
     The Rise and Rise of Bakers Delight

     Technology
      Refrigeration Systems in Bakeries

     Research
     Performance in Process:
     Enzymes

     Cover Story
     Shelf Life: Bringing
     the Best in “Best Before”

    visit the new www.worldbakers.com                    incorporating our digital magazine
Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
2   Autumn - 2019
Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
contents

                                                                                             Summer 2020 | Issue 2 | Vol. 24
          04 Comment                              22 Special Report
             New Priorities                          COVID-19 Redefines Convenient
                                                     Consumption in the APAC
          06 News
             The Latest in Business Moves,        24 Profile
             Market Trends, Events and Launches      The Rise and Rise of Bakers Delight
          08 Technology                           28 Markets
             Refrigeration Systems in Bakeries       Major Changes Ahead in Australia’s
                                                     Bread Market
          10 Cover Story
             Shelf Life: Bringing the Best        30 Trade Fairs
             in “Best Before”                        It’s a Go for Thaifex Anuga 2020,
                                                     the Hybrid Edition!
          16 Process
             Continuous Mixing Spells             32 Biscuits & Snacks
             Efficient Workflow                      The Ultimate Comfort Snack
                                                     – Soft Biscuits
          18 Research
             Performance in Process:
             Enzymes (by Campden BRI)

24
PROFILE
The Rise and Rise
of Bakers Delight

                                                                      worldbakers.com    3
Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
comment

                                                           New
                                                           Priorities

                                                           E
                                                                     stablished trends building on our on-the-go lifestyles have                                                                                                                     //

                                                                                                                                                                                                                                                                                                                                  ASIA PACIFIC
                                                                                                                                                                                                                                                      //
  As consumers                                                       abruptly shifted at the beginning of the year and are beginning
                                                                     to settle into what we anticipate to be a new normal. Breakfast
                                                                                                                                                                                                                                                       //
                                                                                                                                                                                                                                                        //
                                                                                                                                                                                                                                                         //
        return to                                                                                                                                                                                                                                         //
                                                                                                                                                                                                                                                                                                                                                 Supporting the international baking & biscuit industry

                                                                     to-go has given way to at-home options, and the bakery industry                                                                                                                       //                                                                     CATALINA MIHU - Editor in Chief
                                                                     has already responded to the change in priorities. Convenience                                                                                                                         //                                                                    email: catalina.mihu@trade.media
staples, product                                           remains a valuable resource, but self-isolating consumers now start their
                                                                                                                                                                                                                                                             //
                                                                                                                                                                                                                                                              //
                                                                                                                                                                                                                                                               //
                                                                                                                                                                                                                                                                                                                                  Tel: +40 756 141 442
                                                                                                                                                                                                                                                                //
   development                                             day preparing and consuming breakfast at home, which will significantly
                                                           broaden breakfast choices. This means the notion of convenience will
                                                                                                                                                                                                                                                                 //
                                                                                                                                                                                                                                                                  //
                                                                                                                                                                                                                                                                                                                                  TUDOR VINTILOIU - Senior Editor
                                                                                                                                                                                                                                                                   //                                                             email: tudor.vintiloiu@trade.media
 has not paused                                            take on new meanings, a report by GlobalData finds. Hot breakfast items
                                                           and baking mixes play a more prominent role over “portable” options like
                                                                                                                                                                                                                                                                    //
                                                                                                                                                                                                                                                                     //
                                                                                                                                                                                                                                                                      //
                                                                                                                                                                                                                                                                                                                                  Tel: +40 21 315 90 31

    for a “basics                                          breakfast biscuits, for example. The report emphasizes that convenience
                                                                                                                                                                                                                                                                       //
                                                                                                                                                                                                                                                                        //
                                                                                                                                                                                                                                                                         //
                                                                                                                                                                                                                                                                                                                                  CRISTINA NAE
                                                                                                                                                                                                                                                                                                                                  Advertising Sales Director
only” strategy –                                                                                                                                                                                                                                                          //
                                                           is by no means obsolete, but rather it will manifest differently in this new
                                                                                                                                                                                                                                                                           //                                                     email: cristina.nae@trade.media
                                                           self-isolating reality. A focus on ease and efficiency will still define lunch,                                                                                                                                  //                                                    Tel: +32 499 73 11 14
                                                                                                                                                                                                                                                                             //
on the contrary,                                           but options will expand as homebound consumers enjoy access to a stove,
                                                           oven, and well-stocked fridge. Individual preferences will make way for
                                                                                                                                                                                                                                                                              //
                                                                                                                                                                                                                                                                               //
                                                                                                                                                                                                                                                                                //                                                ADRIAN CODREANU
       it follows                                          food options that will accommodate entire families, which also means                                                                                                                                                  //
                                                                                                                                                                                                                                                                                  //
                                                                                                                                                                                                                                                                                   //
                                                                                                                                                                                                                                                                                                                                  Production Manager
                                                                                                                                                                                                                                                                                                                                  email: adrian.codreanu@trade.media
                                                           single-serves are replaced by family sizes.
    adjustments                                            “The challenge for brands will be to reposition convenience-oriented
                                                                                                                                                                                                                                                                                    //
                                                                                                                                                                                                                                                                                     //
                                                                                                                                                                                                                                                                                      //
                                                                                                                                                                                                                                                                                                                                  Mobile: +40 722 507 227
                                                                                                                                                                                                                                                                                       //
      along with                                           products to meet the needs of today’s more anxious, isolated and value-
                                                           conscious consumers,” the study points out. Important values calling
                                                                                                                                                                                                                                                                                        //
                                                                                                                                                                                                                                                                                         //
                                                                                                                                                                                                                                                                                                                                  SIMONA DUMITRESCU
                                                                                                                                                                                                                                                                                                                                  Circulation Manager
                                                                                                                                                                                                                                                                                          //
            them.                                          the shots in food choices include, more than ever, prioritizing health and                                                                                                                                                      //
                                                                                                                                                                                                                                                                                            //
                                                                                                                                                                                                                                                                                             //
                                                                                                                                                                                                                                                                                                                                  email: simona.dumitrescu@trade.media
                                                           wellbeing. On the other hand, “Consumers want health, but ultimately                                                                                                                                                               //
                                                           taste is king and they will not be willing to compromise on taste even if the                                                                                                                                                       //                                 RALUCA CANESCU
                                                                                                                                                                                                                                                                                                //                                Publisher
                                                           product has a health halo,” Novozymes’ Rashmi Uppal was telling me in a                                                                                                                                                               //
                                                                                                                                                                                                                                                                                                  //                              raluca.canescu@trade.media
                                                           recent conversation (you can read more about it in this issue’s cover story).                                                                                                                                                           //                             Tel: +40 21 315 90 31
                                                                                                                                                                                                                                                                                                    //
                                                           One product category that has mastered delivering both convenience                                                                                                                                                                        //
                                                                                                                                                                                                                                                                                                      //
                                                           and nutritionally-packed flavors is frozen bakery. The global frozen                                                                                                                                                                        //                         NICOLETA MARASESCU
                                                                                                                                                                                                                                                                                                        //                        General Manager
                                                           pizza market size could expand at a CAGR of 3.2% and reach a value of                                                                                                                                                                         //
                                                           USD25.2bn by 2027, according to a new report by Grand View Research.                                                                                                                                                                           //                      nicoleta.marasescu@trade.media
                                                                                                                                                                                                                                                                                                           //                     Tel: +40 21 315 90 31
                                                           Ready to bake products are among the fastest-growing segments in                                                                                                                                                                                 //
                                                                                                                                                                                                                                                                                                             //
                                                           this category, market data shows; and so is the demand for bread. As                                                                                                                                                                               //
                                                                                                                                                                                                                                                                                                               //                 Contributing writers
                                                           consumers return to staples, product development has not paused for                                                                                                                                                                                  //                Campden BRI, Technavio,
                                                                                                                                                                                                                                                                                                                 //
                                                           a “basics only” strategy – on the contrary, it follows adjustments along                                                                                                                                                                               //              Euromonitor International, Sharmila Rajah,
                                                                                                                                                                                                                                                                                                                   //
                                                           with them. Premium bakeries in Australia, for example, now provide                                                                                                                                                                                       //            Mintel, Markets & Markets, IBISWorld
                                                                                                                                                                                                                                                                                                                     //
                                                           bread subscription services, with a selection of bread every week, either                                                                                                                                                                                  //
                                                                                                                                                                                                                                                                                                                       //         Editorial office:
                                                           delivered to their preferred location or customers get to pick up their bread                                                                                                                                                                                //
                                                                                                                                                                                                                                                                                                                         //       G-ral David Praporgescu Street, no.1,
                                                           in-store. New priorities are met with new solutions. —                                                                                                                                                                                                         //      District 2, Bucharest, 020965, Romania
                                                                                                                                                                                                                                                                                                                           //
                                                                                                                                                                                                                                                                                                                            //    Tel: +40 21 315 9031
                                                                                                                                                                                                                                                                                                                             //   www.mediatrade.ro
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                                                                                                                                                                                                                                                                                                                                  ISSN: 2537 - 2378

                                     4             Summer - 2019
Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
Perfect once.
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process expertise, innovation and global reach to
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Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
news

                                                             Sigma And Spiromatic Create
                                                             Joint Venture
                                                             Sigma and Spiromatic recently announced
                                                             the creation of SCUDO, a joint venture with
                                                             over 100 years of combined expertise,
                                                             created to offer innovative dough-mixing
                                                             solutions for the bakery and industrial
                                                             pastry markets.
                                                             The Italian company Sigma, a
Food Industry Technology Show                                manufacturer of kneading machines
Korea 2020 Debuts                                            and planetary mixers, and the Belgian
A new trade fair for international food technology           Spiromatic, specialized in pre-food
is set to take place from November 25 to 28, 2020,           processing, announced the birth of
at the Coex Center in Seoul (South Korea). DLG               SCUDO, a joint venture created to
(Deutsche Landwirtschafts-Gesellschaft - German              become a worldwide reference in               are just some of these challenges.
Agricultural Society) will organize the Food Industry        automated and customized dough mixing         “We want to offer customized solutions
Technology Show Korea together with Korea’s                  solutions for industrial production.          starting from the specific needs
leading trade fair company Coex. The premiere of the         SCUDO, Specialized and CUstomized             of our customers,” says Stefano
new platform for food technology, processing and             DOugh-mixing solutions, supports its          Salvadori, president of SCUDO. “This
packaging will focus on developments and offers              customers facing the challenges of the        approach allows us to design unique
international food technology its relevance for the          market by taking care of the production       dough-mixing solutions with cutting-
markets in Northern and Eastern Asia. Together with          peculiarities of each context. The            edge technologies. We manage the
the parallel Coex Food Week, the leading trade fair          implementation of new technologies, the       whole project: from manufacturing
for foods and beverages in the markets of North              reduction of costs and waste of production    and assembling to the integration of
and East Asia, the trade fair represents the entire          process, the control and management of        automated solutions and installation,
value-added chain. The deadline for registrations is         increasingly complex production systems       and up to after-sales services.”
September 29, 2020.
                                                             AMF Introduces First Emission-
                                                             Free Hydrogen Tunnel Oven
                                                             Led by a commitment to develop                burners, also known as clean hydrogen,
                                                             environmentally sustainable solutions for     a proven CO2-neutral fuel that is
                                                             automated food processing, AMF Bakery         produced via a renewable source. Though
                                                             Systems has introduced the world’s first      commercial ovens typically use natural
                                                             emission-free, hydrogen-fuelled tunnel        gas as the resource for heating the oven,
                                                             oven. The Multibake® VITA Tunnel Oven         this new patent-pending technology by
                                                             by AMF Den Boer offers industrial bakers      AMF Den Boer will virtually eliminate CO2
AIB International Launches                                   an effective solution to reduce carbon        emissions from the oven while reducing
                                                             dioxide emissions by 99.9% within the         the cost of utilities.
Pandemic Prepared Certification                              baking process.                               Final performance tests and customer
AIB International has launched the Pandemic Prepared         AMF Den Boer has taken the application        evaluations have been conducted at the
Certification, a standard created for the food and           of hydrogen technology in baking from         AMF Innovation Center in Gorinchem,
beverage supply chain that elevates critical planning        concept to commercialization, thus            the Netherlands. “Bakeries and food
for people, facilities and production inputs and delivers    expanding AMF’s complete portfolio            producers with a sustainability agenda,
significant social impacts, builds bottom line resiliency,   of thermal technologies. The modular          wanting to reduce the carbon footprint in
and unlocks insurance benefits. “We developed the            Multibake® VITA                               their baking process, are invited to test
Pandemic Prepared Certification because the food and         Tunnel Oven                                   their products at our Innovation Center,”
beverage supply chain were ill-prepared for a global         utilizes green                                       said Remco Bijkerk, executive
pandemic and the associated disruption it created in         hydrogen to                                           product manager for AMF Den
nearly every aspect of business operations world-wide,”      activate                                                Boer. “We can even retrofit this
said Steve Robert, Global VP of Sales, Marketing and         its                                                      technology into existing ovens
Innovation, AIB International. “The AIB International                                                                 that are already in the field.
Pandemic Prepared Certification is a proactive measure to                                                            We are confident many food
help companies across the supply chain prepare for the                                                         producers will make the upgrade as
future with the only best-in-class protocol benchmark.”                                                    we see growing urgency for sustainability
                                                                                                           measures in baking,” Bijkerk concluded.

                      6         Summer - 2020
Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
Jeremy                                     Better World Naturals Earns Clean-label
Xu Joins                                   Project Certification
Ingredion                                  Plant-based ingredient manufacturer Better World Naturals announced it has become the first ingredient
                                           manufacturer to earn Clean-Label Project Certification. Clean Label Project is a recognized non-profit
Ingredion announced that Jeremy            organization that uses data and science to bring transparency to consumer product labeling, awarded
Xu has been named senior vice              the certification after subjecting the company to its rigorous assessment process.
president, and chief innovation officer,   Better World Naturals told us that their rosemary extract comes in the form of a deodorized water-
effective October 1. In this capacity,     soluble, oil-soluble liquid as well as powder form, to ease their use in various applications. “For bakery
Xu will be responsible for advancing       goods, the product keeps their functionality up to 180-210°C, while the impact of the rosemary extract
the company’s focus on specialty           on flavor is minimal, given the very small
growth platforms, identifying new          dosage needed to get the AOX effect,” said an
growth opportunities and overseeing        exclusive statement.
the Ingredion Idea Labs® innovation        “Tests and certifications are an important
centers. Xu will report to Jim Zallie,     guarantee of quality for our customers and
president and chief executive officer.     consumers. Nevertheless, we believe testing
Xu will succeed Tony DeLio who will        alone cannot guarantee quality in the long term.
be retiring in February 2021 after         Rather, at Better World Naturals we complement
14 years of service. Xu joins the          testing with traceability, working with farmers
company from Royal DSM, where              in the field to ensure consistent standards while
he spent four years leading a global       shortening supply chains to improve quality
business unit in the nutritional           control. The model benefits all stakeholders,
ingredients space. Before that role,       with farmers getting guaranteed revenues
he spent 16 years at DuPont serving        and brands receiving consistently high-quality
in a variety of leadership roles across    ingredients,” Laurent Zheng, founder and
Asia and the U.S.                          general manager of Better World Naturals, said.
Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
technology

Keeping Cool in the APAC
        Considering the inherent high ambient temperatures often
        found in bakeries, any refrigeration system designed to operate
        in this environment must meet very strict specifications in
        terms of temperature variation, insulation, food safety and
        maintenance requirements.

                              T
        By Tudor Vintiloiu
                                         emperature variations have a         outside remote condensing units that
                                         negative impact on the dough         have no impact on the laboratory room
                                         or the baking mixtures, because      temperature. All the parameters of our
                                         the yeast action becomes hard        machines can be always monitored and
                                         to control and obtaining the right   set, accordingly with end-user needs. The
                              proving process is all but impossible.          dough final step in the retarder prover gives
                              The demand for blast chillers and retarder      the possibility to program and manage the
                              provers is continuously increasing because      production flow, obtaining the best result
                              these two essential appliances can              and the best product quality," says Camilla
                              significantly optimize the production flow of   Lucato, Castel Mac APAC sales manager.
                              any bakery. Chilling and freezing cycles are    The electrolyte steamer their equipment
                              more and more often used to chill down the      uses allows bakers to obtain a very
                              dough for its correct conservation, before      precise humidity regulation and to reach
                              its proving that will be completed in the       a homogeneous production, according to
                              retarder proving chamber.                       Lucato. The cycle includes four phases, as
                              These processes favor important time-           well as the final 'sleeper' step, that conserves
                              saving and waste-reduction benefits             the products inside the chamber until the
                              by allowing bakers to have consistent,          optimal moment to bake it.
                              homogeneous results over time.
                              Asia Pacific Baker & Biscuit approached         COST-EFFICIENT PRODUCTION
                              refrigeration specialists from Castel           "One of the most important features that
                              Mac and SKOPE to learn about the                all Tecnomac appliances have in common
                              particulars of the APAC market demand           is the user-friendliness. Extremely easy
                              for refrigeration solutions and the specific    management allows maintenance cost
                              challenges in the region.                       reduction and quick training courses
                                                                              for the whole staff. These machines are
                              FROM MIXTURE TO DOUGH                           designed to increase the production, and
                              Tecnomac water chillers, for example, help      for this reason, they represent a significant
                              the production flow by providing cooled water   return on the initial investment: increased
                              at a constant temperature to maintain the       productivity, fewer staff costs, standard
                              right mixture temperature.                      work shifts, waste reduction, consistent
                              The correct dough cooling is very important     product results," Locato points out.
                              to avoid any immediate fermentation, while      The chilling and freezing processes slow
                              its optimal conservation with controlled        or stop the bacteria activity, and the
                              temperature and humidity preserves all its      quicker the cycle, the better the product
                              organoleptic characteristics.                   will be conserved. The preparation method,
                              "Our equipment includes some patented           repeated over time, will reduce waste by
                              features, developed thanks to the               optimizing the production time in order to
                              experience in bakeries and professional         obtain a homogeneous and reliable product.
                              refrigeration sector with a wide choice of      "Tecnomac blast chillers include a patented
                              functions. The biggest blast chillers are       algorithm, useful to automatically control
                              projected and developed respecting the          the temperature inside the chamber so to
                              installation specifications and creating        avoid ice formation on the product surface.

    8         Summer - 2020
Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
In Tecnomac retarder provers, besides the         Our baking customers know that
                  temperature control, we additionally allow
                  control over humidity, so that bakers can         if you want to be productive, you
                  reach the results they desire.
                                                                    need equipment that is not just
                  DESIGN AND BRAND REPUTATION                       reliable but also easy to maintain.
                  Raha Hadjarpour, SKOPE regional export
                  director for Europe, Middle East, Africa &
                  Asia, says that temperature stability and         to recalibrate the cabinet, adds Hadjarpour.
                  consistency are of paramount importance           "SKOPE-connect is also a great asset for
                  because it's what customers expect and            bakers because it will clearly and simply
                  what their brand reputation is built on.          show them the temperature hold by
                  "Starting with unit design and testing, every     presenting them with up to five months of          Raha Hadjarpour,
                  one of our back of house equipment is             data at their fingertips. This temperature         SKOPE regional
                  M1-rated at Climate Class 5 at our purpose-       data can then be easily exported for HACCP         export director for
                  built commercial refrigeration testing center     compliance, meaning bakers spend less              Europe, Middle East,
                  in New Zealand. This facility accurately          time on administrative tasks and more time         Africa & Asia
                  replicates the harshest heat environments         baking," he illustrates.
                  seen in different parts of the world, which
                  is important because it means the baking          APAC MARKET & DEMAND
                  sector across APAC can have complete              Both producers are reporting a surge in
                  confidence that their SKOPE equipment has,        demand for refrigeration solutions, which
                  for example, been ambient tested at +40°C,"       can be attributed to current trends and
                  Hadjarpour underlines.                            changing consumer tastes, but also to
                  SKOPE considers that operating,                   the COVID-19 pandemic, which has put
                  maintenance, and productivity costs all go        notable pressure on upholding food safety
                  hand-in-hand. Neglecting or compromising          standards around the globe. "Demand is
                  one will directly impact the others. Well-        going up for high-performance refrigeration.
                  maintained refrigeration also means lower         Before COVID-19, we were finding that
                  operational costs because it supports             consumer demand for more local, fresh
                  long-term consistent performance. "Our            food was driving this in many parts of
                  baking customers know that if you want to         the world, as well as non-traditional
                  be productive, you need equipment that is         “fresh food” sectors like convenience.
                  not just reliable but also easy to maintain,"     This includes APAC, despite the prevailing
                  says Hadjarpour.                                  forecast that the region was destined to
                                                                    adopt a more Western, packaged-oriented
                  SMART FEATURES                                    appetite. But since the beginning of the
                  One of the sought-after features of SKOPE         pandemic, the demand has been amplified
                  equipment is SKOPE-connect, a software that       by the increased requirement for food
                  allows bakers to pre-set, monitor, and control    that can be delivered with watertight food
                  the fridge or freezer with a touch of their       safety. Consumers in every country care
Camilla Lucato,   smartphone – right down to changing the           about their health like never before, which
Castel Mac APAC   temperature range for different products in a     means healthier, fresher ingredients, and
sales manager     few moments. For a baker, that could mean         also the preservation of taste, texture, and
                  avoiding a call to a service technician or even   smell," Hadjarpour explains.
                  the need to buy new refrigeration solutions.      Castel Mac's Locato says they have also
                  With a SKOPE ReFlex or Prospec food storage       observed an increased demand for cooling
                  freezer, they just touch a button on their app    technologies in the APAC, correlated with
                                                                    a global surge. "People are understanding
                                                                    that these appliances are essential
One of the most important features                                  equipment to improve production and

that all Tecnomac appliances have
                                                                    to reduce staff costs, and especially to
                                                                    preserve the products and ensure food
in common is the user-friendliness.                                 safety. The best product quality quest is
                                                                    always the first target for every kitchen
Extremely easy management allows                                    and bakery, in order to always offer the
maintenance cost reduction and quick                                same standard and reliable product, which
                                                                    determines customers to always come
training courses for the whole staff.                               back," Locato concludes. —

                                                                                                worldbakers.com    9
Cover Story Shelf Life: Bringing the Best in "Best Before" - WorldBakers
cover story

Time after Time
     Products and processes helping with the shelf-life of bakery
     items not only ensure sustainability, profitability, and minimize
     waste, but must also deliver consistent characteristics, which
     must be the same in day one as in any of the “best before” dates.
     It’s a tall order with innovative solutions.
     By Catalina Mihu

     B
                   aking is one of the most important     And that’s not all, as TC elaborates; enzymes
                   industries Novozymes serves; every     also bring various benefits that help differentiate
                   two out of three breads consumed       products and meet consumer demands for
                   worldwide are likely to have been      specific claims and health & wellness trends.
                   processed with enzymes from the        Enzymes can help deliver products meeting
      company. Maintaining product freshness is           these demands. For example, claims such
      one of the tasks for which enzymes provide          as high protein, low carb, low GI, whole
      the answer: “In essence, an enzyme is a             grain/multi-grain are becoming popular and
      protein produced from microbial technology,         Novozymes’ solutions enable the production of
      where we have enzymes acting on the starch          such products. Another area where enzymes
      molecule of the flour, to prevent it from           bring great benefits is that they help to reduce
      retrogradation,” TC Tan (TC), Asia-Pacific          acrylamide significantly in a wide range of
      regional vice president for F&B Business,           products including baked goods and snacks.
      Novozymes, explained for us. Enzymes make           “Consumers in China are very Internet-savvy,
      starch crystals less prone to re-crystalization     interested in low E-number products. They buy
      (staling), in this case. This supports food         products online in advance and store them. So
      sustainability and minimizes food waste.            bakers are finding that traditional channels are
                                                          being disrupted with a change in consumption
      ENZYME PROFICIENCY                                  patterns. This is where enzymes become an
      Importantly, enzymes help to reduce food waste,     innovation tool, enabling differentiation from
      which is one of the biggest problems that           a marketing point of view,” highlights TC.
      humanity faces today, especially when close         On the other hand, “Consumers want health
      to one-third of all of the food produced in the     but ultimately taste is king and they will not
      world is wasted. “Some markets are wasting a        be willing to compromise on taste even if the
      lot more at different stages of the value chain:    product has a health halo,” adds Uppal; enzymes
      anywhere from 5 to 20% of the food is wasted        will deliver on this too, leaving no mark on the
      on the distribution channel itself in some cases,   fresh taste and feel of the final foods.
      not to mention waste during production and          Taking bread as an example, we look for
      food discarded by consumers themselves,”            different things in it: softness, healthy
      Rashmi Uppal, Asia-Pacific regional marketing       ingredients, great taste, crisp crust, soft
      manager, also said on behalf of Novozymes. In       and moist crumb. “I want this experience
      some of the mature markets, in general, half        until my loaf is over, not just when I’ve just
      of all the food is wasted in consumers’ homes       returned from the store today. That’s where
      for various reasons. Enzymes extend freshness,      our enzyme for freshness technology comes
      reduce wastage and help to reduce the impact        in. Enzymes preserve the bread fresh,
      on the environment, from this perspective.          moist, keep it resilient and elastic until it is

10        Summer - 2020
finished. We’ve done studies and found that      bakery product and maintain moistness and
consumers throw away bread when it gets          enzymes to preserve softness. Ensuring
dry or becomes brittle; this is what staling     both eating quality and inhibiting microbial
is all about. We have a gold standard called     growth are critical and have very different
Novamyl, used for over 25 years in many          strategies when formulating and making
countries around the world, which prevents       baked goods with extended shelf-life.
the starch in the bread from becoming hard,      Eating quality is usually what people think
and it does this in a very unique way: it        of first and involves using ingredients or
modifies the starch granules. This amylase       packaging that affect organoleptic properties
does not affect the primary starch structure;    - texture, flavor, aroma, etc. “Inhibiting
it leaves it intact. Instead, it generates a     microbial growth consists of chemistry
simple sugar such as maltose, and prevents       and microbiology to help with formulation,
or slows down starch retrogadation. So the       processing and packaging to minimize
crumb continues to be soft, making the           exposure to mold and yeast naturally
bread stay softer for longer,” explains Uppal.   occurring in the environment, adjust pH,
Depending on the type of finished product,       lower water activity and minimizing the
each has different freshness needs. The          presence of oxygen,” Dawn Foods’ R&D
timeframe of ideal shelf-life can range from     teams elaborated in an interview.
5-90 days or more, depending on what             Moreover, the use of natural or artificial
the specific market prefers for the product      preservatives is commonly used in
itself. Whether they have that product today     extended shelf-life products to inhibit the
or one month later, consumers want to have       growth of microorganisms. For example,
the same freshness experience, just as they      a typical wrapped muffin with no shelf
would have in a café or a bakery chain. This     life-extending technology last five days,
is visible in social media conversations,        but by controlling water activity and using
where consumers document their food              the correct ingredients and dosages, shelf
experiences. “No matter where the product        life could be increased to 90 days, Dawn’s
is consumed, freshness remains very              specialists illustrate.
relevant,” highlights Uppal.                     Dawn’s core categories are donuts,
Michael Pruss, head of business                  muffins, cakes and brownies. While there
development, Deutsche Back, shares the           are similarities in approach, each type of
company’s expertise: “Depending on the           product can have different challenges and
formulation of the baked product, the            recommendations. Biscuits and cookies by
mostly enzymatic shelf-life enhancement          their very nature have lower water activity
works differently. While it is easier for        (e.g. free water in the product) so the
bread and low-fat and low-sugar products,        approach to extending shelf life is simpler
enzymes do not work on the same level in         than for a muffin, for example. Cookies
an environment of high fat and sugar. It is      may only require an enzyme to maintain
necessary to review both the formulation         softness, but for muffins, a mold inhibitor
and the type of packaging to achieve the         and humectant would be required at a
most efficient shelf-life improvement.”          minimum, along with controlling the water
Side-effects must be considered depending        activity. For cakes, the level of sugars, fats
on the product, he adds. Parameters to be        and eggs are usually high enough that they
checked are, for example, the anti-staling,      already eat very well for several days –
the moisture of the product, or even the         especially when decorated or finished with
crusty appearance of the crust.                  a rich icing. “For brownies, it is common to
                                                 add a humectant like corn syrup to improve
THE SCIENCE IN SHELF-LIFE                        eating quality over shelf life. For donuts,
There is a variety of ingredients available to   we commonly see the use of emulsifiers or
extend and achieve the desired shelf life of     hydrocolloids to improve the shelf life for a
bakery products. Some examples include           few days, and enzymes are becoming more
using potassium sorbate to reduce mold           commonly used by formulators to increase
growth, and humectant (e.g. vegetable            shelf life from days to several weeks,”
glycerine) to control free water in your         Dawn’s experts tell us.

                                                                             worldbakers.com      11
cover story

                       PACKAGING AND STORING                          consideration when establishing the
                       The conditions from the exit of the oven       best-by date,” Dawn’s specialists add.
                       to sitting in a bakery for sale are critical   Knowing the display temperature and
                       to maintaining a product's shelf life. “It’s   humidity is key in determining shelf life.
                       essential to know how the end customer         “Freezing baked goods essentially stops
                       will receive and display the product and       most of the staling and microbial growth
                       which country it’s designed for before         and would be the best way to extend
                       product development even starts. Having        shelf life. Besides that, avoiding storage
                       the correct packaging (wrapping, carton        between 32°F - 50°F will help avoid the
                       and pallet) from the start will also help to   staling process that is accelerated in
                       maintain the quality during transportation     these conditions. After freezing, 60°F –
                       and extend shelf life. A baked good’s          80°F will be the best temperature zone
                       “mode of failure” is also considered –         when on display,” explains Dawn.
                       whether it is via mold, staling or another     The packaging is a very important
       Dawn Foods’     mechanism. Packaging materials can             parameter that must be reviewed.
       R&D teams       be modified via oxygen and/or moisture         “Most products that are designed for
                       transmission to assist in establishing and     long shelf-life are packaged. Some
                       prolonging the shelf life. If baked goods      of these products have either been
                       are kept ambient during distribution,          pasteurized after production in the
                       gas flushing the packaging is another          bakery or a gas exchange was the
                                                                      last step to close the package. Good
     Inhibiting microbial growth consists                             packaging is essential to guarantee the
                                                                      claimed shelf-life,” Pruss adds.
     of chemistry and microbiology
     to help with formulation,                                        UNBOXING PACKAGING
                                                                      REQUIREMENTS
     processing and packaging to                                      Ensuring product properties throughout

     minimize exposure to mold and
                                                                      its expected shelf life is an all-rounded
                                                                      process involving but not limited to
     yeast naturally occurring in the                                 packaging film, packaging machine
                                                                      characteristics and packaging process.
     environment, adjust pH, lower                                    Alberto Peverali, Asia sales manager,
     water activity and minimizing the                                and Marco Nese, Bakery MAP product
                                                                      manager at IMA-ILAPAK, have helped
     presence of oxygen.                                              shed life into the packaging perspective:

12     Summer - 2020
Consumers want health, but                                             organoleptic characteristics do remain
                                                                       unaltered, taste and texture may be
ultimately taste is king and                                           affected due to packaging. A well-studied
                                                                       mix of inert gases (N2 and CO2) is vital to
they will not be willing to                                            retain initial product characteristics, we
compromise on taste even if the                                        learn. IMA ILAPAK involvement with MAP
                                                                       and its commitment to R&D over the years
product has a health halo.                                             has led to the development of patented
                                                                       technologies allowing for oxygen residual
                                                                       to be kept to the very minimum possible
                     “Enemies of food quality are oxygen,              through vacuuming of the product itself.
                     bacteria and mold. Without oxygen, the
                     proliferation of bacteria and mold is             PRODUCT-CENTRIC APPROACH
Rashmi Uppal,        blocked, fermentation and degenerative            The shelf-life of a baked good can be
marketing manager,   activities inhibited. The product recipe,         defined as the period in which it 1) maintains
Novozymes            process, and packing environment                  its taste; 2) maintains its initial texture,
                     combined undoubtedly play an important            and 3) remains safe to eat. For these three
                     role in reducing product contamination,           challenges, Puratos offers its knowledge.
                     thus helping in securing an extended shelf-       Frank Devos, senior business development
                     life,” they explain.                              manager Sourdough and grains, and
                     Baked products in general, and bread in           Anh Thai, senior global product manager
                     particular, with a close relation to oxygen       Patisserie, explained how to treat each type
                     residual level, are subject to mold growth.       of product to optimize its shelf-life.
                     “Reducing oxygen content in the pack              To maintain the initial texture of the baked
                     is a must to achieve an extended shelf-           goods, Puratos offers two types of products:
                     life. Packing films are to offer a barrier        enzyme-based solutions (Acti Fresh for cakes           IMA ILAPAK
                     to oxygen and packaging machines are              and Soft’R Improvers or Intens modular                 specialists
                     to deliver hermetic seals. IMA ILAPAK             improvers for breads) to maintain freshness
                     for years has embraced MAP (Modified              as much as possible; and well-balanced
                     Atmosphere Packaging) technology;                 water-based fillings to limit water migration
                     product is flushed with inert gases during        between the different components.
                     packaging phases, to reduce the amount of
                     oxygen residual in the pack,” the specialists
                     tell us. The more porous the baked product          Reducing oxygen content in the
                     is, i.e.: bread, the higher the percentage of
                     oxygen being trapped. Typically, an oxygen          pack is a must to achieve an
                     residual of 3-8% in the package could               extended shelf-life. Packing films
                     double the product shelf-life. Besides,
                     combining MAP technology with vacuum                are to offer a barrier to oxygen
                     on products can reduce oxygen residual
                     down to 0,5% and this could lead to four
                                                                         and packaging machines are to
                     times longer shelf-life, they illustrate. While     deliver hermetic seals.

                                                                                                       worldbakers.com   13
cover story

Hardness and cohesiveness measurement of a cake over time:

                                                                                                                             Source: Puratos
Depending on the formulation                                                 enzyme-based improvers often range
                                                                             between 0.5 to 1.5% on the total batter for
of the baked product, the                                                    cakes and from 0.5 to 1% on flour for bread.
mostly enzymatic shelf-life                                                  Store temperature should also be
                                                                             acknowledged; “In reality, the “best before”
enhancement works differently.                                               date needs to be defined by testing and
[...] It is necessary to review both                                         putting the products in real conditions as it
                                                                             depends on many other parameters such
the formulation and the type of                                              as the respect of the Good Manufacturing
                                                                             Practices,” Puratos says.
packaging to achieve the most                                                A checklist of factors that can maximize (or
efficient shelf-life improvement.                                            hinder) shelf-life in the bakery aisle is
                                                                             extensive and starts from the cleanliness
                                                                             of the production process, to balancing                           Frank Devos, senior
                           “To keep the product safe to eat, it is           the recipe by mastering the water activity,                       business development
                           important to understand the migration of          then selecting the right packaging material                       manager Sourdough
                           water and measure the Aw (Water Activity),”       and correctly modifying the atmosphere in                         and Grains, Puratos
                           Devos underlined. Another example in bread        the packaging process, through to storage
   Michael Pruss,          is shown in the graphs with Soft’r Melting (a     temperature. When thoroughly navigating
   head of business        bread improver dedicated for sweet bread).        all factors, time is kept in check and leaves
   development,            Bread dough composition vastly differs            bakery goods largely unaffected. —
   Deutsche Back           from the cake batter composition in terms
                           of sugar, fat, leavening system and, most
                           importantly, water availability. “Therefore,         To keep the product safe to eat,
                           Puratos selects the right type of enzymes
                           which can optimally work with these                  it is important to understand the
                           different systems and meet our customers’            migration of water and measure
                           needs,” the specialists say. The dosage
                           differs from different applications. Puratos         the Aw (Water Activity).
                           Hardness of a cake filled with different type of fillings – low Aw 0.4 and Well balance Aw 0.73
                                                                                                                             Source: Puratos

                      14       Summer - 2020
process

Continuous Workflow
in the Mix
The continuous stream of mixed dough is a balancing act between correctly
feeding and incorporating ingredients into the mixer; when properly set, it
eliminates any cycle inconsistency in the product and guarantees finished
goods will have the standard size and texture.
By Catalina Mihu

 T
            here are many                and mixing energy data, which
            advantages in continuous     ensures stability to the production
            mixing, as it can            procedures and the proper tools to
            effectively eliminate        ensure consistency of mixing.
            variables and ensure         With the development of artisan
 dough’s even hydration constantly       products requiring rest and
 – if done right. A wide range of        fermentation times, VMI’s VERYMIX
 products can benefit from this          continuous kneader has been
 process without real limitations,       able to adapt to this process,
 combining essential parameters          in particular by separating the
 according to each application, from     continuous phases of premixing,
 the shape of the tank, the design       fermentation and kneading. “For
 of the tool, premixing, temperature,    example, VMI’s horizontal premixer
 speed, atmosphere, energy, etc.         allows a first homogenization
 The continuous monitoring and           phase, which can either be
 control of the process is key to        integrated directly in the continuous
 ensuring consistency of production.     mixer, or go into buffer tanks for a
 For French technology specialist VMI,   fermentation phase, while other tanks
 the latest innovations in improving     feed the mixer,” Claire Auffrédou,
 this process relate to automation       marketing & communication at VMI,
 and the feedback of data allowing       explained for us.
 better control of the process. For      In the same way, the VERYMIX
 example, its continuous mixer           continuous mixers make it possible
 Verymix provides graphs and visual      to automate the flow management
 metering of motor intensity, dough      towards resting phases or for a
 temperature, glycol valve openings      transfer to the line, while also

                     16        Summer - 2020
reintegrating the dough scraps. According
to the mixing phase, VMI has worked
                                                   The control of all these
particularly on the shape of its tools and         parameters introduces flexibility,
                                                   which was before considered as
tanks, specific to premixing, kneading or
fermentation steps. “Our latest addition
is a mobile CIP station, to operate with
great flexibility. Continuous mixing allows
                                                   in contradiction with continuous
24/7 production and automated washing              mixing principles.
system and limits production downtime,”
Auffrédou added.                                 and other baking ingredients are hydrated
Zeppelin Systems GmbH’s latest upgrades          with water and immediately form a
to mixers for continuous mixing include          homogeneous dough and the beginning of
an improved hygienic design and the IP66         a gluten network. A continuously metering
Protection standard, which certifies its         and weighing device for all the ingredients,              Claire Auffrédou,
complete protection for washing in place,        including liquids, is an important condition              marketing &
Thomas Ismar explained on behalf of the          to ensure the repeatability of the doughs                 communication, VMI
company. The German specialist’s newest          that are produced. “Because of the specific
automatization features are directed toward      geometric design, the mixing bowl of the
energy infeed control. “Servo drives help        Verymix optimizes the thermal exchange
control the necessary parameters of infeed,      with the dough. The temperature of the
speed, temperatures and energy to ensure         raw materials and dough is measured
constant output quality,” he explains.           continuously during the entire process
Zeppelin highlights automatization               steps,” VMI’s specialist says.
features perfecting continuous sponge &          The premixer helps optimize hydration;
dough process: it is more efficient than         a lot of products can be produced in one
batch production due to the complete             stage. “Our Dymomix hydration system
incorporation of ingredients, reducing           ensures a homogeneous blend of both the
waste, using lower-energy while also             dry and liquid ingredient streams,” explains
achieving a higher control of the product’s      Zeppelin’s Ismar.
quality, the specialist explains.
                                                 APAC REQUIREMENTS
CONTINUOUS FEEDING                               In VMI’s experience with the APAC markets,
The continuous feeding of ingredients –          soft products are in great demand. “They
dry and liquid – is fully integrated; Zeppelin   have the particularity of requiring a finer,
controls this process and can deliver dough      softer crumb, without holes,” she points
with temperatures of 18°C and higher             out. Another trend in the region is the
without ice or CO2, and lower than that          ability, through the process, to reduce
with the addition of CO2.                        additives, fat and salt. “The ability to
The continuous mixing process implies an         better regulate product aeration, or even
uninterrupted workflow, from the dosing          to control the atmosphere with our latest
of the flour through to the output of the        continuous mixer, the CONTINUUM, allows
mixing bowl. Achieving dough consistency         for a more homogeneous distribution of the
starts with dosing (by weight) of all            air in the dough, reducing the sticky effect
powders and liquids that are part of the         of the dough and improve its elasticity,”
recipe being produced. “Such continuous          says Auffrédou.
systems make very accurate dosing of raw         Zeppelin also reports continuous
materials possible, according to production      mixer requests come mostly from
needs and at high rates,” VMI’s specialist       manufacturers making toast, buns, rolls,
points out. Continuous mixing provides           hard and soft cookies.
a very efficient alternative to extended         For future developments in this process, VMI
process batch time, kneading variations, or      takes two important aspects into account:
uncontrolled bowl resting time.                  the ability to integrate it into a global process,
Pre-mixing is essential to produce a             and the ability to provide smart and predictive
homogeneous and smooth dough, also               information to improve the equipment
continuously measured and verified. A            process, its use and its maintenance. The
continuous flow of dough is therefore            company tells us they are also working on
ensured. A pre-mixer upstream of the             improving preventive adjustment of the
continuous mixer is essential for the            process, according to the use and the data
consistency of the results. Flour, sugar         that can be collected and analyzed. —

                                                                                worldbakers.com       17
research

Performance in Process:
Enzymes
                      Enzymes allow manufacturers to make bread, cakes and
                      biscuits that have the texture a consumer expects as well as the
                      desired shelf-life. However, the importance of enzymes is not
                      always appreciated and there is still some mystery attached to
                      what enzymes are and what they do, particularly as they are
                      not mentioned on the ingredient list.
By Sarab Sahi, Rheology & Texture Section Manager, Campden BRI

                 18      Summer - 2020
1/3
T
           he wide occurrence of enzymes         key enzymes including alpha-amylases,
           is well known; in nature, animals     proteases, lipases, and hemicellulases.
           and plants can obtain and use         Campden BRI uses two methods to                        of the
           energy very quickly due to the        measure the naturally occurring cereal
           presence of these biological          alpha-amylase activity in flour. One,
                                                                                                        consumers
catalysts. In chemical terms, enzymes            called the falling number test, relies on              surveyed would
are proteins that have catalytic activity        the marked reduction in the viscosity of               be willing to
due to the correct arrangement of amino          a flour/water slurry as the enzyme action              pay more for
acids (protein building blocks) in space         rapidly reduces the molecular size of the              non-plastic
to ensure only a certain type of substrate       starch chains. A more direct method is the             or recycled
will fit and attach to form an enzyme/           Ceralpha assay method using a commercial
substrate complex. This lowers the               kit containing a reagent with chemical
                                                                                                        materials
energy of the reaction and speeds up the         groups that are specifically hydrolyzed
rate of reactions, thus saving time and          by alpha-amylase. The quantity of the
improving efficiency. Only a small amount        chemical group is measured and directly
of an enzyme is needed to bring about            relates to the level of alpha-amylase in the
the transformation of a large number             sample analyzed. This method is applicable
of substrate molecules. This is because          to ground wheat, white wheat flours,
the enzyme is released to repeat the             malt flours, and fungal alpha-amylase
transformation when the by-products of the       preparations.
reaction are generated. Hence, enzymes           Several indirect methods indicate the
carry on working until their substrate is        presence of enzymes in flour. For example,
exhausted or environmental conditions            the physical change in the dough properties
become such that the enzymes are                 or those of a batter system can be
denatured, and the activity falls off rapidly.   measured instrumentally using texture
Important factors that influence enzyme          analyzers or viscometers. As the enzymes
activity include temperature, pH, ionic          degrade the structure forming compounds,
concentration and substrate availability. The    such as starches and proteins, the physical
inactive residues of the enzymes remain in       properties will change. Similar instrumental
the final product and are harmless.              techniques can be used to measure the
Enzymes occur naturally in most raw              effect of an added enzyme to a dough, such
materials used in food production, such as       as a protease or a hemicellulase.
cereals and legumes. Wheat is known to be
rich in endogenous enzymes, with several         BAKING APPLICATIONS
playing important roles in traditional bread     The baking industry faces several challenges
making processes. The concentration of           in providing products that meet the needs of
these endogenous enzymes is usually low          modern consumers. This is not easy for an
but can vary depending on the weather            industry in which many of its products are
conditions close to the time of wheat grain      indulgent because of their high levels of fat
maturation. There are also numerous              and sugar. It’s true, however, that industry
commercially available enzymes, or               does not use fat and sugar without good
exogenous enzymes, that can be added to          reason. Both have several functional roles
recipes to boost the levels of endogenous        during processing as well as contributing to
enzymes to achieve the desired effect within     the final product’s eating texture and shelf-
the limits of the manufacturing process.         life. In addressing these needs, one of the
These include alpha-amylases, proteases,         solutions available to the baking sector is the
lipases, oxidases and hemicellulases to          use of enzymes as processing aids.
name a few. Enzymes break down or modify
key food components such as starches,
proteins, fats and non-starch carbohydrates        The concentration of these
such as hemicelluloses.                            endogenous enzymes is usually
MEASUREMENT OF ENZYMES                             low but can vary depending on
The measurement of enzyme activity in
raw materials, such as wheat flour, can            the weather conditions close
be difficult as they are present at low
concentrations. In wheat flour, bakers
                                                   to the time of wheat grain
are typically interested in the activity of        maturation.

                                                                              worldbakers.com      19
research

              Fat has many properties that make it an
              essential ingredient for baked goods,
              including:
              • stabilization of gas bubbles;
              • retention of water, and
              • softening of texture.
              Therefore, despite it being desirable from a
              health perspective, reducing the fat levels
              in a recipe can lead to many problems.
              Emulsifiers can be used to reduce the fat and
              oil content because they can replace some
              of the fat functionality. However, they appear
              on the ingredients label with an E-number,
              and, while the industry knows this means
              they are a safe ingredient, consumers have        formation of fermentable sugars helps the
              a less tolerant policy. One solution is the use   yeast work in a more controlled way. Slow
              of lipase enzymes to generate emulsification      generation of carbon dioxide prevents
              materials in situ. They are used in bread and     damage to the delicate network of gas
              cake manufacture and can reduce the fat           cells created by gluten in the dough. Too
              required in a recipe. Enough of the specific      much sugar could result in excess carbon
              fat substrate must be present for the enzyme      dioxide and over-inflation of gas cells, which
              to work effectively, in addition to the           could subsequently rupture. Amylases work
              correct conditions of pH, temperature and         slowly to maintain the balance of sugars
              sufficient time.                                  for fermentation until the yeast is killed at
              Sugar also has an important role in baked         around 55°C. Sugar generation continues
              goods, conferring properties that include:        for a few minutes after this until the
              • providing sweetness,                            amylases themselves are inactivated by the
              • stabilizing and controlling batter              oven heat. Small quantities of sugar left in
                 viscosity,                                     the dough contribute to crust browning and
              • influencing the starch and protein setting      provide some flavor.
                 temperatures,                                  Also on the diet and health agenda is fiber.
              • providing color through caramelization          Fiber materials are beneficial to our health
                 and Maillard reactions,                        and efforts are made to include them into
              • acting as a humectant (preservative), and       bakery products. However, fibers such as
              • softening the texture.                          wheat bran absorb a lot of water and do
              However, sucrose has received bad press           so more slowly than other components in
              recently to the extent that, in many ways,        dough. This causes processing issues with
              it has taken over from fat as the primary         tight dough that does not mold well but also
              diet and health concern. Sugar created            resists expansion by yeast action resulting
              enzymatically in situ has significant             in poor quality bread. An enzymic solution
              advantages over added sugar, and not just         with xylanases is available and is now
              because it helps a product appear as a            used in most industrial bread manufacture.
              clean label. This is where amylase enzymes        Xylanases cut some of the linkages of large
              come into play in bread production. For           fiber molecules to release low molecular
              example, in bread dough, a gradual                weight sugars and water. This helps soften
                                                                dough slowly so it can be processed with
                                                                fewer issues. The fiber materials are still
Sugar created enzymatically in                                  available as a dietary benefit.
                                                                There are several other enzymes used in
situ has significant advantages                                 the manufacture of bakery products that
over added sugar, and not just                                  confer specific benefits. Glucose oxidases
                                                                and lipoxygenases both help with gluten
because it helps a product                                      development through their oxidation
                                                                potential, and lipoxygenase has a further
appear as a clean label. This is                                benefit in that it makes bread crumb
where amylase enzymes come                                      whiter. Proteases can soften dough through
                                                                breaking down the gluten networks, making
into play in bread production.                                  it flow better, which is useful when the

         20       Summer - 2020
dough must fill a mold or flatten out as with       ingredients such as wheat and soy flour. They
pizza bases. However, it is the amylases,           have played a major role in traditional bakery
lipases and xylanases that find the greatest        products such as sourdough and bread made
use in bakery product manufacture.                  using sponge or brew systems. Enzymes
                                                    will be destroyed by the high temperatures
THE FUTURE FOR ENZYMES                              involved in the baking process helping bakers
Looking to the near future, however, there          to maintain a highly desirable clean label
are significant changes ahead in terms of the       image for the product.
use of enzymes in food due to the changing          Campden BRI has been active in the
legislative landscape. For the first time, there    application of enzymes to baking for many
may be specific EU legislation on the use of        years. It has the expertise and facilities to
enzymes in food. The EU is in the process of        investigate and analyze enzyme blends and
compiling a long list of permitted enzymes that     research their effects on dough and batter
can be placed on the market and used in food.       during processing as well as testing finished
While it remains to be seen what the outcome        baked goods to assess product quality. We
of European Union Regulation 1332/2008              can help manufacturers get the most out
will be, it is safe to say that it will have far-   of enzyme systems by understanding the
reaching implications for the baking industry.      needs of the enzymes so that processing
Regardless of changing regulatory                   conditions can be optimized. —
requirements, enzymes as processing aids
in the baking industry are here to stay. Their
functional capabilities, clean label properties,     As the enzymes degrade the
ability to create more efficient processes and
reduce costs mean they are a must-have               structure forming compounds,
in a competitive marketplace. The huge
advantage of using enzymes is that many
                                                     such as starches and proteins, the
are naturally occurring components in bakery         physical properties will change.

                                                                                  worldbakers.com    21
special report

COVID-19 Redefines
Convenient Consumption
                           Convenience will take on new meaning at mealtimes as
                           cocooning consumers re-evaluate their priorities. The once-
                           appealing notion of breakfast on-the-go may be rendered
                           irrelevant as consumers make more conscious efforts to stay
                           home and slow down their hectic lifestyles.
                           Katrina Diamonon, consumer analyst, GlobalData, contributed to this article

W
                  eekday breakfasts
                  are particularly
                  characterized by
                  the desire to pick
                  something quick
yet nourishing before rushing to get
household members out the door.
However, self-isolating consumers
have had the time to prepare and
consume breakfast at home, which
will significantly broaden breakfast
choices, notes the research company’s
report, “COVID-19 Case Study: New
Mealtime Priorities”.
The demands of on-the-go lifestyles
are less applicable today, which will
diminish the appeal of items such as
breakfast biscuits, drinkable yogurt,
pouch packaging, and other products
geared towards portability. On the
other hand, we’re likely to see hot
breakfast ingredients, professional-
grade coffee machines and baking
mixes play a more prominent role in
the breakfast occasion.

BAKERY THRIVES
The Bakery & Cereals market segment
is estimated to dodge the adverse        with homebodies and is poised for
effects of COVID-19 and post positive    growth, as shown by the increase
growth in APAC in 2020. Year-on-year     in ingredient sales. Since 33% of         Convenience is no longer
sales for Bakery and Cereals in 2020     consumers (Australia 32%, China 43%,
is expected to grow by 9.6% in 2020      India 47%) intend to spend more time      measured by how portable
in Asia and 7.2% in Australasia, which
exceeds pre-pandemic forecasts.
                                         cooking/preparing food at home in the
                                         foreseeable future, we’re likely to see
                                                                                   it is or how easily it can be
Baking proves to be a popular hobby      growing interest in baking ingredients    consumed at an office desk.

                      22        Summer - 2020
and baking mixes. As more households and
families spend time at home, there will likely
be a greater need for meal solutions that cater
                                                    more important to them now as a result
                                                    of the COVID-19 pandemic.
                                                                                                        65%
to the entire family, e.g. family-sized pastry        GOING THROUGH CHANGES                              of Chinese
shells and pizza bases.                               New consumer trends towards bakery goods           consumers
                                                      consumption are shaping, for the long-term,        consider secure
CONVENIENCE REVISED                                   indicating that homebody does not spell
                                                                                                         packaging more
The report emphasizes that convenience is by          unadventurous regarding taste experiences.
no means obsolete, but rather it will manifest        About 60% of consumers (Australia 55%,             important now
differently in this new self-isolating reality. For   China 83%, India 70%) intend to experiment
example, a focus on ease and efficiency will          with new cuisines and recipes, presenting
still define the lunch occasion, but meal options     opportunities for manufacturers to challenge
will expand as homebound consumers enjoy              consumers with new flavors, exotic
access to a stove, oven, and well-stocked             ingredients, and DIY recipes. Consumer survey
fridge. Lunch choices will no longer be driven        insight is taken from GlobalData’s COVID-19
by individual preferences, but rather what the        Recovery Tracker Survey (Week 2).
entire household will eat. Accordingly, single-       Premium bakery goods largely fell off
serve portions and chilled snack packs will           shopping lists, while the pandemic has also
be replaced by family-size servings and even          made consumers prioritize even more healthy
cooking kits that children can help with, as          products. New strategies can correct course.
school closures and social distancing keep the        Premium purchasing has declined during the
entire family at home all day.                        pandemic: 23% of consumers (Australia 28%,
Convenience is no longer measured by                  China 19%, India 22%) intend to buy bakery,

                                                                                                        33%
how portable it is or how easily it can be            cereals, morning goods at the lower end of the
consumed at an office desk. However, meal             price range, 43% (Australia 42%, China 44%,
simplification and preparation and efficiency         India 36%) in the middle of the price range,
will continue to be crucial.                          11% (Australia 11%, China 16%, India 14%) at
On the other hand, 59% of consumers (Australia        the premium or highest end of the price range.
                                                                                                         of consumers
57%, China 57%, India 67%) say that their             Functional health benefits (particularly those     intend to
product choices in the current situation are          associated with digestive and immunity health)     spend more
influenced by “how well the product/service           and natural, plant-based ingredients have          time cooking
aligns with my time and money constraints”            the potential to justify a premium price tag as    at home in the
illustrating the enduring need for products and       consumers make more health-driven choices.         foreseeable
services to save consumers time.                      R&D has by no means stopped, and new
This brings new opportunities for                     product launches over the next period
                                                                                                         future
manufacturers:                                        have the potential to perform well, in the
• Meal components and home cooking                    following categories:
   helpers: 63% of consumers (Australia             • Products with medicinal or therapeutic
   62%, China 79%, India 75%) will continue           qualities such as ginger, hemp/CBD,
   to cook more meals from home after the             beetroot are to emerge.
   pandemic.                                        • Also, floral flavors that add a multi-sensory
• Products that replicate out-of-home                 element to consumption e.g.hibiscus,
   dining experiences: 51% of consumers               elderflower are worth considering.
   (Australia 45%, China 55%, India 63%)            • Breakfast products that draw from
   will continue to dine at home instead of           international cuisines, e.g. Rendang porridge.
   restaurants after the pandemic.                    In reviewing long-term business strategies,
• Healthy and easy-to-prepare lunch                   bakeries look into possible scenarios. Brands
   options for remote working consumers               must remain sensitive to consumers’ enduring
   who are accustomed to grab-and-go                  uncertainty and anxiety even after the
   meals during their lunch break: 31%                pandemic. A heightened awareness of health

                                                                                                        62%
   of consumers (Australia 23%, China 21%,            and hygiene will influence product choices and
   India 59%) will continue working from              approaches to shopping.
   home instead of going to an office after           However, consumers are seeking an antidote
   the pandemic.                                      to lockdown-induced boredom and some form          of Australian
• A heightened awareness of hygiene                   of escapism, and brands can address this
                                                                                                         consumers say
   will elevate the role of packaging: 53%            through new, unconventional and challenging
   of consumers (Australia 48%, China                 products that help consumers rediscover their      they will cook
   65%, India 69%) say that secure and                kitchen creativity and create new ways to          more after the
   “tamper-proof” sealed packaging is                 experiment, and connect with loved ones. —         pandemic

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