COURSE CATALOGUE BACHELOR OF BUSINESS ADMINISTRATION ENGLISH TRACK LILLE CAMPUS - 2020-2021 2nd YEAR
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COURSE CATALOGUE
2nd YEAR
BACHELOR OF BUSINESS ADMINISTRATION
ENGLISH TRACK
LILLE CAMPUS
2020-202121_EB2_LI_BBM_ET_S1_CCO_HUM_6469: GEOPOLITICS .............................................................................................. 3 21_EB2_LI_BBM_ET_S1_CCO_HUM_6480: POLITICAL SCIENCE II .................................................................................. 4 21_EB2_LI_BBM_ET_S1_CCO_LAW_6473: BUSINESS LAW II ......................................................................................... 5 21_EB2_LI_BBM_ET_S1_CCO_STRAT_6477: OPERATION MANAGEMENT .................................................................... 6 21_EB2_LI_BBM_ET_S2_CCO_STRAT_6476 : ENTREPRENEURSHIP AND PERSONAL PROJECT .................................... 7 21_EB2_LI_BBM_ET_S2_CCO_HUM_6474: CULTURES AND INTERCULTURAL COMMUNICATION ............................... 8 21_EB2_LI_BBM_ET_S2_CCO_HUM_6570: INFORMATION & FAKE NEWS.................................................................... 9 21_EB2_LI_BBM_ET_S2_CCO_MKG_6471: MARKETING MANAGEMENT .................................................................... 10 21_EB2_LI_ALL_S2_EL_FIN_6614: DECISIONS UNDER RISK AND UNCERTAINTY ......................................................... 11 21_EB2_LI_BBM_S2_EL2_HUM_6602: ENTREPRENEURSHIP & SUSTAINABILITY : BUSINESS SOLUTIONS FOR A SUSTAINABLE WORLD .................................................................................................................................................... 12 21_EB2_LI_BBM_ET_S2_CCO_STRAT_6481 : INFORMATION SYSTEM......................................................................... 13 21_EB2_LI_BBM_ET_S2_CCO_I&T_6479 BUSINESS SOFTWARES II.............................................................................. 14 21_EB2_LI_ALL_S2_EL1_HUM_3814 : S'AFFIRMER PAR LES OUTILS DU JEU DE L'ACTEUR 2 ...................................... 15 21_EB2_LI_ALL_S2_EL1_HUM_3815 : SOCIOLOGIE DES ORGANISATIONS ET DES ENTREPRISES 2 ............................ 16 21_EB2_LI_ALL_S2_EL1_HUM_4222: AROUND THE WORLD IN ENGLISH 2 ................................................................. 17 21_EB2_LI_ALL_S2_EL1_HUM_5009 : DEVELOPPER SA CREATIVITE ORATOIRE ET REDACTIONNELLE ....................... 18 21_EB2_LI_ALL_S2_EL1_HUM_5021 : COMPRENDRE L'INDUSTRIE DU DIVERTISSEMENT : CINEMA, MUSIQUE, AUDIOVISUEL, JEUX VIDEO.... ........................................................................................................................................ 19 21_EB2_LI_ALL_S2_EL1_HUM_5597 : LES SERIES, NOUVELLE FORME DE FICTION ..................................................... 20 21_EB2_LI_ALL_S2_EL1_HUM_5598 : LES NOUVELLES STRATEGIES DE FINANCEMENT DES PORTEURS DE PROJETS : PHILANTHROPIE, MECENAT ET COMMUNICATION ...................................................................................................... 21 21_EB2_LI_ALL_S2_EL1_HUM_5600 : BRESIL : PAYS DE COULEURS, DE REVES, DE CONTRASTES.............................. 22 21_EB2_LI_ALL_S2_EL1_HUM_5934 : SANTE & ENJEUX DE COMMUNICATION ......................................................... 23 21_EB2_LI_ALL_S2_EL_FIN_6614: DECISIONS UNDER RISK AND UNCERTAINTY ......................................................... 24 21_EB2_LI_ALL_S2_EL2_HUM_5943: GENDER MATTERS ............................................................................................. 25 21_EB2_LI_ALL_S2_EL2_HUM_3810 : DECRYPTAGE DES EVENEMENTS CULTURELS DE L'ANNEE 2 ........................... 26 21_EB2_LI_ALL_S2_EL2_HUM_3813 : LES PIRATES DE L'ECONOMIE MONDIALISÉE ................................................... 27 21_EB2_LI_ALL_S2_EL2_HUM_4598: INTERROGER LA DEMOCRATIE 2 ....................................................................... 28 21_EB2_LI_ALL_S2_EL2_HUM_5578: APRENDIZAJE DEL ESPAÑOL A TRAVES DEL TEATRO........................................ 29 21_EB2_LI_BBM_S2_ELE_HUM_5893 : ELECTIF VALORISATION DE L’ENGAGEMENT ASSOCIATIF ETUDIANT - NIVEAU 2......................................................................................................................................................................... 30 21_EB2_LI_ALL_S2_EL2_HUM_6425: CLIMAT, BIODIVERSITE ET POLLUTION, CONSTRUIRE UN MONDE VIABLE ET ENVIABLE – PARTIE 2 ...................................................................................................................................................... 31 21_EB2_LI_BBM_S2_EL2_HUM_6301: DOING BUSINESS IN LATIN AMERICA ............................................................. 32 21_EB2_LI_ALL_S2_EL2_HUM_4130: ELECTIF SPORT ................................................................................................... 33 21_EB2_LI_ALL_S2_EL2_LAW_5011: CRIMINAL LAW AND FINANCIAL CRIME IN COMMON LAW JURISIDICTIONS .. 34 21_EB2_LI_BBM_ET_S1_LVX_LV2_GER_6484: LV2 GERMAN....................................................................................... 35 21_EB2_LI_BBM_ET_S2_LVX_LV2_GER_6484: LV2 GERMAN....................................................................................... 36 21_EB2_LI_BBM_ET_S1_LVX_LV2_SPA_6486: LV2 SPANISH........................................................................................ 37 21_EB2_LI_BBM_ET_S2_LVX_LV2_SPA_6486: LV2 SPANISH ........................................................................................ 38
21_EB2_LI_BBM_ET_S1_CCO_HUM_6469: GEOPOLITICS
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 30 ECTS 3
SEMESTER Fall (1) CAMPUS Lille
COURSE COORDINATOR Isabelle SEQUEIRA
COURSE OBJECTIVES
A globalized environment which brings culture, people, states and companies ever closer illustrates the need to apprehend various geopolitical issues related to
the balance of power, statehood, global governance and the role of international institutions and economic actors. These questions coupled, with an uncertain
international context have compelled citizens, businessmen and students to be more attentive contemporary events.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 Comprehend fundamental aspects of the study of Geopolitics
LO2 Grasp concepts related to the international contemporary environment
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 Differentiate and incorporate the political, diplomatic, security, cultural and economic dimensions of geopolitics
LO4 Capable of analyzing the contemporary environment from a geopolitical approach
PREREQUISITES
Basic knowledge of history and geography and a desire to learn.
COURSE CONTENT
Introduction to Geopolitics and Current events
International organizations and Balance of power, Silk road, Geopolitics of Sport, Conflict Zones, Fiscal Paradises, Environmental Issues
General Conclusion
MAIN TEACHING & LEARNING METHODS
Lectures Class Discussions Distance Learning Blended Learning
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☒LO1 ☒LO2
1 Midterm Exam 30% 60 minutes exam Room
☐LO3 ☐LO4
☒LO1 ☒LO2
2 Final Exam 70% 120 minutes exam Room
☒LO3 ☒LO4
REQUIRED READING
Required readings to be posted on Blackboard.21_EB2_LI_BBM_ET_S1_CCO_HUM_6480: POLITICAL SCIENCE II
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 15 ECTS 2
SEMESTER Fall (1) CAMPUS Lille
COURSE COORDINATOR Justin COOK
COURSE OBJECTIVES
This course seeks to advance and narrow the decision-making debate in the field of Political Science in an attempt to take into account the numerous choices
and constraints that challenge leaders today.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 Understand basic assumptions on public and international policy
LO2 Apprehend (ir)rational aspects and obstacles to formulating policy
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 Conducting interest-based analysis and positional bargaining
LO4 Capacity to analyze and critique decision making
PREREQUISITES
An understanding of the basic notions of the study of political science.
COURSE CONTENT
Comparative Politics
Public Policy
Political Theory
Political Ideology
MAIN TEACHING & LEARNING METHODS
Lectures Blended Learning Distance Learning Case Studies
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☒LO1 ☒LO2
1 Final Exam 100% 90 minutes exam Room
☒LO3 ☒LO4
REQUIRED READING
Ellen Grigsby, Analyzing Politics: An Introduction to Political Science, Wadsworth, 4th edition, 2009.21_EB2_LI_BBM_ET_S1_CCO_LAW_6473: BUSINESS LAW II
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 30 ECTS 3
SEMESTER Fall (1) CAMPUS Lille
COURSE COORDINATOR Gianclaudio MALGIERI ; Anne WITT
COURSE OBJECTIVES
The course is a follow up on the Business Law I course that was taught for the first year students. After having dealt with EU law, comparative company and
contract law, the students will now discover salient issues in competition law, intellectual property law and legal issues in information technology.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based
outcomes)
LO1 basic concepts of European and national competition law
LO2 basic concepts of intellectual property law in a comparative law perspective and IT law
More specifically, participants should be able to (skill- and competency-based outcomes)
LO3 identify legal problems in a managerial context
LO4 communicate legal problems by using specific legal terminology
PREREQUISITES
Business Law I course or equivalent introduction to business law
COURSE CONTENT
Part 1: European and national competition law – an overview (4h lecture, 8 hours case studies in tutorial sessions)
Part 2: Intellectual property law – a European and comparative overview (2h lecture, 4 hours case studies in tutorial sessions)
Part 3: IT law – an overview (4h lecture, 8 hours case studies in tutorial sessions)
MAIN TEACHING & LEARNING METHODS
Lectures Case Studies Class Discussions Distance learning
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
xLO1 xLO2
1 Final Exam 100 120 minutes exam Room
xLO3 xLO4
REQUIRED READING
Sandra Marco Colino, Competition Law of the EU and UK, 8th ed. (Oxford University Press, 2019), Chapters 9, 10, 14 and 19.
Mireille Hildebrandt, 2020, Law for Computer Scientists and Other Folk, Oxford University Press [Open access online at this link :
http://fdslive.oup.com/www.oup.com/academic/pdf/openaccess/9780198860884.pdf– Chapters 5,8
Andrew Murray, 2019, Information Technology Law, The Law and Society, Fourth Edition, - Chapters 8, 9, 11, 13, 16, 1821_EB2_LI_BBM_ET_S1_CCO_STRAT_6477: OPERATION MANAGEMENT
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 30 ECTS 4
SEMESTER Fall (1) CAMPUS Lille
COURSE COORDINATOR Sachin KAMBLE
COURSE OBJECTIVES
Operations management is a critical business function that needs to be understood by every business student because it contributes to the creation of wealth for
the businesses and value for customers. The operations managers are responsible for the production of goods and services while being responsive to customer
needs. Besides, the operations managers are required to manage the flow of material, information, and funds in the supply chain, making their role more
challenging. The primary purpose of this course is to provide business students with a comprehensive framework for addressing operational issues by using a
systematic approach. The focus of this course is to introduce the key concepts, tools, and methods that are used by the managers to deal with the operational
problems in a global environment.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 Be able to identify the main functions of the area of Operations Management
LO2 Be able to relate the area of operations with business strategy and its relationship with other functional areas of business such as marketing or
logistics
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 Be able to identify and plan production and operations activities of a company, such as product and process design, quality, production planning,
inventory management
LO4 Be able to use basic analytical tools and methods for the planning and management of operations.
PREREQUISITES
None
COURSE CONTENT
Operations management and value chains
Process design
Capacity management
Forecasting and demand planning
Inventory management
Lean management
Operations planning
Resources management
Operations scheduling and sequencing
Quality management
Disaster relief operations
MAIN TEACHING & LEARNING METHODS
Lectures Case Studies Class Discussions Blended Learning
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☐LO1 ☒LO2
1 Continuous Assessment Group 40% Not apply
☒LO3 ☒LO4
☒LO1 ☒LO2
2 Final Exam 60% 120 minutes exam Room
☐LO3 ☐LO4
REQUIRED READING
Krajewski, L. J, Malhotra, M. K, Ritzman, L. P., Operations Management Processes and Supply Chain, 11th Edition, Pearson Education. 2019.21_EB2_LI_BBM_ET_S2_CCO_STRAT_6476 : ENTREPRENEURSHIP AND PERSONAL
PROJECT
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 30 ECTS 3
SEMESTER Spring (2) CAMPUS Lille
COURSE COORDINATOR Entrepreneurship : Julien DELICOURT – Personal Project : Aurélie COUSIN
COURSE OBJECTIVES
The Entrepreneurship course makes students aware of the concepts of Entrepreneurship and invites them to engage in an approach to developing
entrepreneurial capacities, whether they are used for an intrapreneurial or entrepreneurial project.
The "Personal Project" module continues the process of reflection, undertaken in the first year, on the professional project. The purpose of this module is to
allow students to identify the trades and sectors that interest them in order to define or specify their professional project.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 Understand the innovation process, the characteristics of innovative companies and the different ways of doing business
LO2 Know the trades and sectors that interest the student, and the skills and qualities required for these trades
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 Analyze an innovative structure and contribute to an entrepreneurial project simulation
LO4 Define and communicate their professional project
PREREQUISITES
Personal Project: Development of the professional project (1st year)
COURSE CONTENT
Entrepreneurship: The characteristics of entrepreneurial / intrapreneurial approaches, the innovation ecosystem, organizational forms and managerial structure
for innovation.
Personal Project: The process of building a professional project, self-knowledge, identifying one's knowledge, skills and interpersonal skills, and exploring
accessible business sectors and professions.
MAIN TEACHING & LEARNING METHODS
Lectures Group Work Presentations (oral or group)
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☒LO1 ☐LO2
1 Continuous Assessment Group 25 30 minutes class test
☒LO3 ☐LO4
☒LO1 ☐LO2
2 Final Exam 25 90 minutes class test
☒LO3 ☐LO4
☐LO1 ☒LO2
3 Continuous Assessment Group 30 Not apply
☐LO3 ☒LO4
☐LO1 ☒LO2
4 Continous Assessment Individual 20 Not apply
☐LO3 ☒LO4
REQUIRED READING
Part 1 The Practice of Innovation. Innovation en Entrepreneurship. Peter Drucker. 201421_EB2_LI_BBM_ET_S2_CCO_HUM_6474: CULTURES AND INTERCULTURAL
COMMUNICATION
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 30 ECTS 3
SEMESTER Spring (2) CAMPUS Lille
COURSE COORDINATOR Anita HARRES DAUSQUE
COURSE OBJECTIVES
- Exploring the anthropological dimension of management.
- Understanding the importance of cultural and intercultural reflection in the business context.
- Identifying the cultural characteristics in communication between individuals.
- Preparing for international mobility.
- Developing tolerance and understanding what collective memory is.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 To understand cultural diversity and its impact on contemporary society.
LO2 To understand the intercultural issues and dynamics in international business development.
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 To better know yourself (understanding your own cultural identity), as well as your business partners.
LO4 : To identify the anthropological filters that hinder negotiations and the strength of cultural diversity.
PREREQUISITES
None other than being curious and open-minded.
COURSE CONTENT
Awareness and understanding of the concept of culture/identification of cultures and national identities.
Cultural awareness and understanding of the importance of intercultural communication.
MAIN TEACHING & LEARNING METHODS
Lectures Case Studies Report
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
Continous Assessment ☒LO1 ☒LO2
1 30% Not apply
Individual ☒LO3 ☒LO4
☒LO1 ☒LO2
2 Final Exam 70% 180 minutes exam Room
☒LO3 ☒LO4
REQUIRED READING
/21_EB2_LI_BBM_ET_S2_CCO_HUM_6570: INFORMATION & FAKE NEWS
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 15 ECTS 2
SEMESTER Spring (2) CAMPUS Lille
COURSE COORDINATOR Elisa THEVENET
COURSE OBJECTIVES
Misinformation is everywhere; the latest political campaigns (the US presidential election, the Brexit, the European elections…) raised questions about fake news’
influence on votes and political debates. It became essential to understand how reliable news are made to be able to find your way amongst the stream of
information posted everyday. To inform yourself properly, you need to master a few tools and principles, vitals to journalism. This course will present the elements
that will allow you to understand why conspiracy theories are spreading so fast and finding their way inside the mind of everyone (young and old, graduated or
not). How to prevent conspiracy theory from booming? To be able to fight them, you must understand the cognitive biases that they exploit and learn when to
suspend your intuitive judgement when facing complex information or dubious sources. The course will help you strengthen your critical mind and look at media
content with a critical eye.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 Understand and explain the news process (from untreated data to news articles). Select reliable sources to build a healthy news environment
LO2 Know how to use the different journalistic and narrative tools (format, parts of the article, points of view...). Analyse the issues and stakes of the
fake news business
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 Analyse the cognitive biases on which fake news and conspiracy theories thrive and analyse their own cognitive biases and go over your
confirmation bias
LO4 Review accurately news content and discuss their editorial stand
PREREQUISITES
None
COURSE CONTENT
A brief history of journalism: understanding today’s media industry.
The issues and stakes of the misinformation (how “fake news” works; why does it work; how to identify misinformation; and how can we fight it).
Journalist’s toolbox: Fact-checking resources.
Understanding conspiracy culture: from JFK toX-files.
Tips to find reliable sources and acquire healthy news reflexes.
A study case of the Illuminati myth: understanding how conspiracies are created.
MAIN TEACHING & LEARNING METHODS
Lectures Case Studies Presentations (oral or group) Class Discussions
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
Continuous Assessment ☒LO1 ☒LO2
1 40% Not apply
Group ☒LO3 ☐LO4
☒LO1 ☒LO2
2 Final Exam 60% 90 minutes exam Room
☒LO3 ☒LO4
REQUIRED READING
A bibliography will be recommended a few weeks before the beginning of the course.21_EB2_LI_BBM_ET_S2_CCO_MKG_6471: MARKETING MANAGEMENT
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 30 ECTS 4
SEMESTER Spring (2) CAMPUS Lille
COURSE COORDINATOR Martin Chour - martin.chour@edhec.edu
COURSE OBJECTIVES
To understand how to design and manage a company offer to meet consumers’ needs is a prerequisite for any students aiming at a career in marketing or
management. Consequently, this course aims at:
- Discovering marketing and its components;
- Understanding how to build a marketing strategy and how to create value;
- Integrating techniques to broadcast and communicate the company offer to satisfy durably the consumer.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 Understand what is a marketing plan
LO2 Define a marketing problematic
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 Build a marketing strategy
LO4 Develop the marketing mix elements
PREREQUISITES
Consumers & Markets course in BBA1
COURSE CONTENT
- Introduction
- Segmentation
- Targeting and Positioning
- Branding
- Product
- Price
- Place
- Promotion
MAIN TEACHING & LEARNING METHODS
Lectures Case Studies Presentations (oral or group) Coaching
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☒LO1 ☒LO2
1 Final Exam 60% 120 minutes class test
☒LO3 ☒LO4
☐LO1 ☐LO2
2 Continuous Assessment Group 25% - Oral Presentation Not apply
☒LO3 ☒LO4
☐LO1 ☐LO2
3 Continuous Assessment Group 15% - Report Not apply
☒LO3 ☒LO4
REQUIRED READING21_EB2_LI_ALL_S2_EL_FIN_6614: DECISIONS UNDER RISK AND UNCERTAINTY
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM ACADEMIC YEAR 2020-2021
STUDENT HOURS 15h ECTS 2
SEMESTER Spring (2) CAMPUS Lille
COURSE COORDINATOR Serge MACE
COURSE OBJECTIVES
Almost all economic and financial decisions take place in a risky or uncertain environment. The course provides a theoretical basis and some empirical evidence,
about the way individuals take decision in such an environment. It is directly related to the exploding field of behavioral economics and finance. We explain in
particular why people can be simultaneously risk-seeker in some contexts and risk-averse in some others, how to model optimism and pessimism, and how they
perceive risk when no objective probabilities are available. We show how our theoretical framework apply to various phenomena, ranging from climate change,
prenatal tests, Hyundai’s marketing, playing poker to the house money effect, the break-even effect, criminality and the intensity of R&D efforts
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 how people make decisions under risk
LO2 how people make decisions under uncertainty
More specifically, participants should be able to (skill- and competency-based outcomes)
LO3 better predict what drives people’s decisions under uncertainty, as employees, bettors, consumers, investors or insured.
LO4 make better decisions under risk and uncertainty
PREREQUISITES
A first introduction to economics
COURSE CONTENT
Session 1: Chapter 1: Introduction to risk and uncertainty and expected utility
Session 2: Chapter 2: Risk attitude over gains and losses
Session 3: Chapter 3: Probability transformation and the fourfold pattern of preferences under risk
Session 4: Chapter 4: How do we form beliefs under uncertainty
Session 4: Chapter 5: Ambiguity aversion
MAIN TEACHING & LEARNING METHODS
Lectures Tutorials Flipped classroom Case Studies
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☒LO1 ☒LO2
1 Continous Assessment Individual 30% Not apply
☒LO3 ☒LO4
☒LO1 ☒LO2
2 Final Exam (open book) 70% 90 minutes class test
☒LO3 ☒LO4
REQUIRED READING
Courses notes summarized in the booklet given at the beginning of the course21_EB2_LI_BBM_S2_EL2_HUM_6602: ENTREPRENEURSHIP & SUSTAINABILITY : BUSINESS
SOLUTIONS FOR A SUSTAINABLE WORLD
DEGREE BBA LEVEL Choose an item.
PROGRAMME BBA BBM ACADEMIC YEAR 2020-2021
STUDENT HOURS 15 ECTS 2
SEMESTER Spring (2) CAMPUS Lille
COURSE COORDINATOR Maria FIGUEROA ARMIJOS
COURSE OBJECTIVES
Thoughtful understanding of the complexity of the relationship between business and sustainability requires a foundational understanding of critical technical
concepts and trends at the intersection of both. Business is the engine that drives global economic growth and innovation. However, "business as usual" has
reached dangerous levels of consumption and resource scarcity which could produce an unsustainable future. Through in-depth analysis of contemporary real
business cases and a sustainable product pitch as a final project, this course prepares students to be managers and leaders of businesses who can take bold,
practical actions that benefit people, the planet and the bottom line in the competitive global economy.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 Understand and analyze global business issues using a sustainability systems lens and apply this foundational knowledge to business decisions in
entrepreneurship and innovation.
LO2 Evaluate how sustainability systems operate in business and prioritize key market/non-market challenges and opportunities businesses must
recognize and respond to address stakeholder demands.
More specifically, participants should be able to (skill- and competency-based outcomes)
LO3 Understand the complex relationships between business, science, and policy and identify opportunities to forge partnerships involving business,
government, and not-for-profit organizations.
LO4 Apply all concepts learned to make an effective oral assessment of a complex issue at the intersection of entrepreneurship and sustainability.
PREREQUISITES
None.
COURSE CONTENT
SESSION DURATION TOPIC
1. Corporate Sustainability: The What, How, and Why of the Linkage Between Entrepreneurship and
1 3h Sustainability
Team Exercise: The Change Leadership Sustainability Demands
2. Sustainability Systems, The Greening of Management, and International Business Initiatives
2 3h
Case 1. Cascade Engineering: Social Innovation at a Triple Bottom-Line Plastics Manufacturing
3. Corporate Social Responsibility and Global Corporate Citizenship
3 3h
Case 2. Ferrero Group: Achieving sustainability through supply chain integration
4. Designing Sustainable Business with the Base of the Pyramid
4 3h
Case 3. Danimal in South Africa: Management innovation at the bottom of the pyramid (BoP)
5. The Circular Economy, Zero Waste, and Environmental Responsibility in Supply Chains
5 3h
Case 4. Dow and the Circular Economy: Trash to Treasure?
MAIN TEACHING & LEARNING METHODS
Lectures Case Studies Class Discussions Presentations (oral or group)
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☒LO1 ☒LO2
1 Continuous Assessment Group 20 Not apply
☒LO3 ☒LO4
☒LO1 ☒LO2
2 Continous Assessment Individual 20 Not apply
☒LO3 ☒LO4
☒LO1 ☒LO2
3 Continuous Assessment Group 20 Not apply
☒LO3 ☐LO4
☒LO1 ☒LO2
4 Final Exam 40 60 minutes exam Room
☒LO3 ☐LO4
REQUIRED READING
All required reading and business cases will be posted on Blackboard. Students are required to read all the assigned material prior to each session.21_EB2_LI_BBM_ET_S2_CCO_STRAT_6481 : INFORMATION SYSTEM
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 15 ECTS 2
SEMESTER Spring (2) CAMPUS Lille
COURSE COORDINATOR Mohamed Hédi CHARKI
COURSE OBJECTIVES
Information Systems (IS) have become more and more important in the companies daily operations and a key factor of success in the long run for their
organization. IS can become a powerful leverage of business performance but failing to properly manager IS can have serious consequences for a company.
Thus, it is so important to make sense of the challenges at stake when managing IS.
This introductory course aims to give students key vocabulary, framework and learnings to better understand Information Systems and use them to achieve
business goals, as well as having a better understanding of Information Systems valuable components, such as ERP or BI.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 acquiring key IS vocabulary
LO2 understanding the technical foundations of IS
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 assessing business value of IT
LO4 using effectively enterprise systems such as ERP (enterprise resource planning )
PREREQUISITES
The students are expected to have an exhaustive understanding of the key concepts and methods of the Strategic Management and Finance courses.
COURSE CONTENT
The IS course is designed in a way to tackle key business problems that need to rely on IS in order to be solved. The course will use case discussion, teamwork,
debates, quizzes and simulation as key learning methods. The IS course revolves around three key principles:
1. Students learn IS as they leverage them to solve critical business problems
2. Students are engaged in the IS course by systematically working-out their assignments and contributing to the class debate
3. Students are actors of their own learning as they hold an active role in class
The IS course uses simulations to enable the students to get their hands on the software that they will need in their jobs. Two simulations will be provided: ERP
Sim and SAP Cloud Analytics. Further details will be provided during class on the technical and functional prerequisites
MAIN TEACHING & LEARNING METHODS
Blended Learning Case Studies Lectures Class Discussions
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☒LO1 ☐LO2
1 Continous Assessment Individual 20% Not apply
☐LO3 ☐LO4
☐LO1 ☒LO2
2 Continuous Assessment Group 30% Not apply
☒LO3 ☒LO4
☒LO1 ☐LO2
3 Final Exam 50% 90 minutes exam Room
☒LO3 ☒LO4
REQUIRED READING21_EB2_LI_BBM_ET_S2_CCO_I&T_6479 BUSINESS SOFTWARES II
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM English Track ACADEMIC YEAR 2020-2021
STUDENT HOURS 30 ECTS 3
SEMESTER Spring (2) CAMPUS Lille
COURSE COORDINATOR Jeremie Laniez
COURSE OBJECTIVES
Once the basics of excel are obtained, this course will offer students a whole new range of tools to enhance their performance on Excel and allowing them to
create dynamic user-oriented interfaces.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 Excel UI, advanced design features for the modelling of dynamic spreadsheets
LO2 Full understanding of the formulas and the functions in Excel
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 Create dynamic formulas to fill large tables of data
LO4 Use of the advanced features like names, dynamic pictures, objects and macros
PREREQUISITES
Business Softwares I
COURSE CONTENT
24 Hours of face to face courses, 12 hours of elearning , Course Support on PDF documents
MAIN TEACHING & LEARNING METHODS
Blended learning Class Discussion Coaching
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☒LO1 ☒LO2
1 Midterm Exam 40 90 minutes class test
☒LO3 ☒LO4
☒LO1 ☒LO2
2 Final Exam 60 90 minutes exam Room
☒LO3 ☒LO4
☐LO1 ☐LO2
3 Choose an item. Click or tap here to enter text. Choose an item.
☐LO3 ☐LO4
☐LO1 ☐LO2
4 Choose an item. Click or tap here to enter text. Choose an item.
☐LO3 ☐LO4
REQUIRED READING
None21_EB2_LI_ALL_S2_EL1_HUM_3814 : S'AFFIRMER PAR LES OUTILS DU JEU DE L'ACTEUR 2
DIPLOME BBA NIVEAU Bachelor 1
PROGRAMME BBA BBM ANNEE ACADEMIQUE 2020-2021
HEURES ETUDIANT 15 ECTS 2
SEMESTRE Printemps (2) CAMPUS Lille
COORDINATEUR Vanessa FRANCI
OBJECTIFS DU COURS
▪ Développer l’affirmation de soi et renforcer la confiance en soi
▪ Développer l’autonomie
▪ Développer sa créativité
▪ Développer la maitrise de soi
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :
LO1 : Sa relation à soi et aux autres
LO2 : Être à l'aise dans la prise d'initiative et la prise de risque
Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :
LO3 : Mieux gérer leurs émotions et développer leur capacité d’écoute
LO4 : Sortir de leur zone de confort
PRÉREQUIS
Être prêt à se challenger et se dépasser, une tenue adaptée aux exercices est nécessaire (pas de jupe, pas de chaussures à talons, pas de jeans serrés).
Participation obligatoire et active.
CONTENU DU COURS
Chaque cours sera l’occasion d’explorer des techniques et outils de travail inspirés du jeu de l’acteur, ainsi que d’explorer la technique et l’univers de
l’improvisations guidées.
Chaque séance sera construite de la façon suivante :
Un training / mise en préparation = Permettre aux étudiants de se mettre en condition tant sur le plan physique que psychologique. Le training rend le
participant disponible à l’acte créatif, il vise à lâcher le mental.
La notion d'affirmation de soi implique la notion de" sortir de sa zone de confort" pour découvrir d'autres facettes et aspects de sa personnalité et permettre de
lever des croyances limitantes sur soi et sur l’autre.
Des mises en situations et improvisations sont au cœur de l’électif
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Apprentissage collaboratif Coaching Présentations
MÉTHODES D’ÉVALUATION
% DU TOTAL DE LA DURÉE (si examen sur OBJECTIF(S)
TYPE D’ÉVALUATION
NOTE table surveillé) + Format D’APPRENTISSAGE ÉVALUÉ
Contrôle continu LO1☒ LO2☒
1 100% Ne s'applique pas
individuel LO3☒ LO4☒
BIBLIOGRAPHIE
Stanislavski, La construction du personnage, Ed. Pygmalion
J. Lecoq, Le corps poétique, Ed.Acte Sud Papiers21_EB2_LI_ALL_S2_EL1_HUM_3815 : SOCIOLOGIE DES ORGANISATIONS ET DES
ENTREPRISES 2
DIPLOME BBA NIVEAU Bachelor 2
PROGRAMME BBA BBM ANNEE ACADEMIQUE 2020-2021
HEURES ETUDIANT 15 ECTS 2
SEMESTRE Printemps (2) CAMPUS Lille
COORDINATEUR Salim DJILANI
OBJECTIFS DU COURS
Dans un monde qui évolue et change inexorablement (mondialisation, digitalisation, etc.) la connaissance du fonctionnement des organisations devient un atout
essentiel pour analyser, accompagner et anticiper les évolutions de celles-ci. L’approche sociologique permet une compréhension globale qui remet l’Humain au
centre de la problématique organisationnelle.
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :
LO1 : Acquérir une connaissance générale des débats et des différents courants théoriques qui ont ponctué l’évolution des théories de l’organisation
LO2 : Réaliser une réflexion personnelle sur ce que sont les organisations
Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :
LO3 : : Procéder à l'analyse de problèmes, de faits ou de situations organisationnelles selon différentes approches.
LO4 : Être capable d’appliquer ces notions et modèles au diagnostic de situations organisationnelles concrètes
PRÉREQUIS
Culture générale et connaissance de base du fonctionnement d’une entreprise
CONTENU DU COURS
1/ Présentation générale : introduction au cours
2/ Penser l’organisation : les différents courants et théories sur les organisations
3/ Structure et culture : quelle est la nature des organisations
4/ Déterminants organisationnels : comprendre les interactions individuelles et de groupes
5/ L’action sociologique : de la théorie à la pratique
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Présentations Débats Etudes de cas Cours magistraux
MÉTHODES D’ÉVALUATION
DURÉE (si examen sur table OBJECTIF(S) D’APPRENTISSAGE
TYPE D’ÉVALUATION % DU TOTAL DE LA NOTE
surveillé) + Format ÉVALUÉ
LO1☒ LO2☒
1 Contrôle continu individuel 100% Ne s'applique pas
LO3☒ LO4☒
BIBLIOGRAPHIE
BERNOUX P. "La sociologie des organisations" (Points)
GRAWITZ M. "Méthodes des sciences sociales" (DALLOZ)
JARDILLIER P. "Le développement humain dans l'entreprise" (P.U.F)
LEMOIGNE J.L. "La théorie du système général" (P.U.F.)
LIVIAN Y.F. "Gérer le pouvoir dans les entreprises et les organisation" Éditions E.S.F
LUGAN J.C. "La systémique sociale" (Que sais-je ? PUF)
MÉLÈSE J. "Approche systémique des organisations" (Les éditions d'organisations)21_EB2_LI_ALL_S2_EL1_HUM_4222: AROUND THE WORLD IN ENGLISH 2
DEGREE BBA LEVEL Bachelor 2
PROGRAMME BBA BBM ACADEMIC YEAR 2020-2021
STUDENT HOURS 15 ECTS 2
SEMESTER Spring (2) CAMPUS Lille
COURSE COORDINATOR Dennis DAVY
COURSE OBJECTIVES
To enhance students’ cultural and intercultural awareness, and to encourage them to think critically about the countries which use English as an
official language or as a language of communication
To deepen students’ knowledge of the world’s Anglophone countries and to develop their ability to draw informed comparisons with the countries in the
Francophone world and beyond
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1 the most important aspects of the world's Anglophone countries in Europe, the Americas, the Caribbean, Africa, Asia and Oceania
LO2 well-known people from these countries
More specifically, participants should be able to (skill- and competency-based outcomes)
L03 speak clearly and eloquently (making appropriate use of presentation software) about a variety of English-speaking countries and territories, to
analyze their history, geography, economy, politics, sport and culture, and to evaluate their transition from colonies to independent states or overseas
territories
LO4 write accurately and convincingly about different countries in the English-speaking world, to analyze their specificities, and to compare them with
Francophone countries and territories
PREREQUISITES
-An upper-intermediate/advanced level in English (Common European Framework levels B2 – C2)
-A good knowledge of England, Ireland, the USA, Canada and Australia
-An interest in travel, history, geography, literature, cinema, music and politics
COURSE CONTENT
Europe, e.g. Malta, Cyprus, Gibraltar, the Channel Islands, Wales, Scotland & IOM
The Americas/Caribbean, e.g. the West Indies: Jamaica, Trinidad, Puerto Rico, Belize & Guyana
Africa: West Africa, East Africa and Southern Africa
Asia: the Indian Sub-Continent and South-East Asia
Oceania/the Pacific Islands: Micronesia; Melanesia and Polynesia
MAIN TEACHING & LEARNING METHODS
Lectures Class Discussions Presentations (oral or group) Collaborative Learning
ASSESSMENT METHODS
Duration (if invigilated exam) and Main Learning Objective
Evaluation Type % of Grade
format Evaluated
☒LO1 ☒LO2
1 Continous Assessment Individual 50% 60 minutes class test
☐LO3 ☒LO4
☒LO1 ☐LO2
2 Continous Assessment Individual 50% Not apply
☒LO3 ☐LO4
REQUIRED READING
A booklet of texts (short stories, poems, song lyrics, newspaper articles, maps, lists of famous people, etc.) will be provided.21_EB2_LI_ALL_S2_EL1_HUM_5009 : DEVELOPPER SA CREATIVITE ORATOIRE ET
REDACTIONNELLE
DIPLOME BBA NIVEAU Bachelor 2
PROGRAMME BBA BBM ANNEE ACADEMIQUE 2020-2021
HEURES ETUDIANT 15 ECTS 2
SEMESTRE Printemps (2) CAMPUS Lille
COORDINATEUR Evelyne GRONIER
OBJECTIFS DU COURS
Apprendre à varier et adapter son vocabulaire, ses formulations linguistiques, son ton pour pouvoir s’adresser à des publics divers, par écrit ou par oral… les intéresser et se faire écouter !
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de :
LO1 : sortir de leurs automatismes d’écriture et de langage
LO2 : mieux écrire et mieux s’exprimer pour sortir du lot
Plus précisément, les participants devraient être capables de :
LO3: captiver leurs auditoires
LO4 : prendre confiance en eux à l’oral
PRÉREQUIS
Aucun si ce n’est un véritable intérêt pour le sujet c’est-à-dire aimer écrire, jouer avec les mots, avoir envie de mieux communiquer.
CONTENU DU COURS
− Régénérer son écriture en élargissant sa façon de penser et d’écrire, en étant attentif à toutes les formes de textes, écrits
ou oraux
− Écrire sur un thème donné précis, quel qu’il soit, sérieux ou léger
− Défendre un point de vue avec conviction et rigueur
- Travailler sa diction et sa posture
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Travaux de groupe Présentations Débats Coaching
MÉTHODES D’ÉVALUATION
DURÉE (si examen sur table OBJECTIF(S) D’APPRENTISSAGE
TYPE D’ÉVALUATION % DU TOTAL DE LA NOTE
surveillé) + Format ÉVALUÉ
LO1☐ LO2☐
1 Contrôle continu individuel 50% Ne s'applique pas
LO3 ☒ LO4 ☒
LO1 ☒ LO2 ☒
2 Examen final 50% 90 minutes salled'examen
LO3 ☐ LO4 ☐
BIBLIOGRAPHIE
Toutes les lectures, toutes les écoutes attentives sont bonnes : du roman policier au magazine people en passant par des rapports
professionnels ou des commentaires artistiques ; d’une émission télévisée sur l’économie, la politique, l’art, la religion ou même
la météo en observant l’argumentation, le ton, les mots de l’écrivain ou de l’orateur.21_EB2_LI_ALL_S2_EL1_HUM_5021 : COMPRENDRE L'INDUSTRIE DU DIVERTISSEMENT :
CINEMA, MUSIQUE, AUDIOVISUEL, JEUX VIDEO....
DIPLOME BBA NIVEAU Bachelor 2
PROGRAMME BBA BBM ANNEE ACADEMIQUE 2020-2021
HEURES ETUDIANT 15 ECTS 2
SEMESTRE Printemps (2) CAMPUS Lille
COORDINATEUR Emmanuel DELAMARRE
OBJECTIFS DU COURS
Avec un chiffre d’affaires mondial estimé à 2000 milliards de dollars, l’Entertainment est une industrie majeure qui ne cesse de se réinventer : ruptures
technologiques, nouveaux business models, méthodes de production spécifiques, politiques culturelles, … sont autant d’éléments qui expliquent cette constante
évolution. L’objectif est de fournir aux étudiants et futurs professionnels une grille de lecture de cette industrie s’appuyant sur des composantes historiques,
technologiques, économiques, et d’introduire des données prospectives permettant d’en appréhender les possibles évolutions.
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :
LO1 : ces industries dans une perspective historique, culturelle et politique
LO2 : les enjeux les grands business models de ces industries
Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :
LO3 : évaluer l’impact de ruptures technologiques et/ou économiques sur ces industries
LO4 : porter un regard critique et développer une approche éthique sur ces industries
PRÉREQUIS
Aucun
CONTENU DU COURS
Entertainment, industrie aux enjeux multiples (Art, culture, entertainment : definitions. / Enjeux politiques et géopolitiques. / Enjeux économiques actuels)
L’industrie musicale (Grands Repères historiques de l’Antiquité à l’apparition du CD / Une industrie en complète réinvention économique depuis 1999 /Les
grands acteurs actuels de cette industrie et leurs business models. / Les futurs possibles)
L’industrie cinématographique (Grands Repères historiques des Frères Lumière à Netflix / Process de production / Les grands acteurs actuels de cette industrie. /
Les futurs possibles
L’industrie audiovisuelle (Grands Repères historiques de Marconi à CNN) / Une industrie à l’ère de l’instantanéité et impact sur les modes de production / Les
grands acteurs actuels de cette industrie et leurs business models. / les futurs possibles.
L’industrie du Jeu Vidéo (Grands Repères historiques de Pong à Fortnite / Process de production /Les grands acteurs actuels de cette industrie et leurs business
model. /Les futurs possibles
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Cours magistraux
MÉTHODES D’ÉVALUATION
% DU TOTAL DE LA DURÉE (si examen sur OBJECTIF(S)
TYPE D’ÉVALUATION
NOTE table surveillé) + Format D’APPRENTISSAGE ÉVALUÉ
Contrôle continu LO1☒ LO2☒
1 100% Ne s'applique pas
groupe LO3☒ LO4☒
BIBLIOGRAPHIE
/21_EB2_LI_ALL_S2_EL1_HUM_5597 : LES SERIES, NOUVELLE FORME DE FICTION
DIPLOME BBA NIVEAU Bachelor 2
PROGRAMME BBA BBM ANNEE ACADEMIQUE 2020-2021
HEURES ETUDIANT 15 ECTS 2
SEMESTRE Printemps (2) CAMPUS Lille
COORDINATEUR Maryse PETIT
OBJECTIFS DU COURS
Les séries, nouvelle forme de fiction : approches des techniques filmiques, des modes de narration, des enjeux sociologiques et philosophiques exprimés dans
les séries.
L’évolution « historique » du genre les a fait passer du statut de simples divertissements à des modes de représentation et d’analyse de nos sociétés, mettant en
scène notamment les questions du présent : rapports au pouvoir (Borgen, House of cards, Game of thrones), mises en évidence des difficultés sociales et les
perspectives futures : dystopies (Black Mirror) ou utopies.
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :
LO1 : Analyse des procédés de narration filmique
LO2 : Analyse des enjeux sociétaux mis en œuvre dans les séries. Interrogation sur les interactions entre fiction et réel
Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :
LO3 : Rendre compte du déroulement d’une fiction en mettant en évidence les procédés narratifs.
LO4 : Rendre compte des questions sociales, sociétales ou philosophiques qui forment la trame des récits.
PRÉREQUIS
Aucun pré-requis
CONTENU DU COURS
SESSION CONTENU
1 Panorama historique des séries et approches de l’analyse filmique : introduction, analyse de scènes de The Wire
2 Comment gouverner : accéder au pouvoir (Borgen, House of cards)
3 Comment gouverner : exercer le pouvoir (Game of Thrones)
4 Questions sociales actuelles : les séries, traduction de l’état des sociétés.
5 Quel avenir pour nos sociétés ? Utopies, Dystopies et technologie (Black Mirror)
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Cours magistraux Travaux de groupe Présentations Débats
MÉTHODES D’ÉVALUATION
% DU TOTAL DE LA DURÉE (si examen sur OBJECTIF(S)
TYPE D’ÉVALUATION
NOTE table surveillé) + Format D’APPRENTISSAGE ÉVALUÉ
Contrôle continu 30 minutes en séance de LO1☒ LO2☒
1 100%
groupe cours LO3☒ LO4☒
BIBLIOGRAPHIE
COLL. 2011 The Wire Reconstitution collective Ed. Les prairies ordinaires
CHAILLAN Marianne 2016 Game of Thrones : une métaphysique des meurtres Ed. Le Passeur21_EB2_LI_ALL_S2_EL1_HUM_5598 : LES NOUVELLES STRATEGIES DE FINANCEMENT DES
PORTEURS DE PROJETS : PHILANTHROPIE, MECENAT ET COMMUNICATION
DIPLOME BBA NIVEAU Bachelor 2
PROGRAMME BBA BBM ANNEE ACADEMIQUE 2020-2021
HEURES ETUDIANT 15 ECTS 2
SEMESTRE Printemps (2) CAMPUS Lille
COORDINATEUR Patrick ROSENFELD
OBJECTIFS DU COURS
Le besoin des entreprises de s’engager dans la RSE et sur leurs valeurs rejoint les recherches de financements innovants des porteurs de projets d’intérêt
général. Nous étudions ici la convergence de ces deux tendances et la manière de les mettre en œuvre. Nous l’appliquons concrètement par l’étude de cas du
financement privé des projets d’intérêt général portés par les étudiants.
- Utiliser le mécénat en entreprise comme outil de management et de communication
- Utiliser le mécénat en ONG et association comme outil de coopération avec les entreprises et de financement innovant
- Mettre en place le mécénat avec les entreprises et les fondations pour son projet d’intérêt général
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :
LO1 : les motivations des entreprises et des porteurs de projets d'intérêt général
LO2 : le cadre juridique et fiscal du mécénat
Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :
LO3 : rédiger un argumentaire répondant aux attentes des mécènes, les cibler, les prospecter, les convaincre, conclure et contractualiser
LO4 : co-construire, animer et pérenniser les partenariats de mécénat
PRÉREQUIS
Aucun prérequis.
La connaissance des enjeux de la RSE/CSR est un plus.
La connaissance par les étudiants d’une ONG/association ou l’engagement associatif d’intérêt général est un plus.
CONTENU DU COURS
1. Financements innovants et partenariats entreprises-porteurs de projets. Contexte du mécénat, définitions, plus-value, objectifs et motivations des
entreprises, réglementation, fiscalité.
2. Construction d'un argumentaire (pour lequel les étudiants auront préalablement identifié une association d’intérêt général et préparé ses valeurs).
3. Communication, mise en forme d'un dossier de mécénat (que les étudiants auront préparé en groupe).
4. Rapprochement des entreprises.
5. Finalisation de l'argumentaire, formalisation du dossier de mécénat. Bilan du dossier, présentation orale, plan d'action de rapprochement des entreprises.
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Cours magistraux Travaux de groupe Etudes de cas Présentations
MÉTHODES D’ÉVALUATION
% DU TOTAL DE LA DURÉE (si examen sur OBJECTIF(S)
TYPE D’ÉVALUATION
NOTE table surveillé) + Format D’APPRENTISSAGE ÉVALUÉ
Contrôle continu LO1☒ LO2☒
1 50% Ne s'applique pas
groupe LO3☒ LO4☒
Contrôle continu 30 minutes en séance de LO1☒ LO2☒
2 50%
individuel cours LO3☒ LO4☒
BIBLIOGRAPHIE
Associations culturelles et mécénat d’entreprise. Comment aborder la recherche de partenaires privés ? Patrick Rosenfeld, Stéphane Barré, François-Xavier
Tramond, Opale CRDLA Culture, 2008. Téléchargeable sur www.opale.asso.fr
Visiter le site http://admical.org/
Visiter le site http://www.culture.gouv.fr/Thematiques/Mecenat21_EB2_LI_ALL_S2_EL1_HUM_5600 : BRESIL : PAYS DE COULEURS, DE REVES, DE
CONTRASTES
DIPLOME BBA NIVEAU Bachelor 2
PROGRAMME BBA BBM ANNEE ACADEMIQUE 2020-2021
HEURES ETUDIANT 15 ECTS 2
SEMESTRE Printemps (2) CAMPUS Lille
COORDINATEUR Anita HARRES DAUSQUE
OBJECTIFS DU COURS
Étant le cinquième plus grand pays du monde en population et en superficie, le Brésil est un géant assez unique : que ce soit dans son histoire – la colonisation
portugaise et l’immigration de tous genres de peuples –, dans son économie – la plus grande biodiversité au monde et une industrie en pleine expansion, ou
dans son peuple – une diversité culturelle de peuples de tous les continents et un grand marché consommateur – ce pays a un potentiel expansif et prometteur.
L’apprentissage de la langue et de la culture brésilienne étant un défi, ce n’est pourtant pas impossible de comprendre les enjeux culturels et sociaux de ce pays
si ouvert et accueillant. Ce cours propose d’être une porte d’entrée à ce pays, en traitant les principaux aspects historiques, sociaux et culturels, bien que les
plusieurs opportunités et ouvertures qui rendent ce pays si intéressant.
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :
LO1 : Parler des différentes nuances culturelles et sociopolitiques du plus grand pays de l'Amérique Latine ;
LO2 : Comprendre les principaux défis et opportunités, ainsi que les raisons pour lesquelles ce pays a fait partie des BRICS.
Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :
LO3 : Indiquer les principales villes et régions du pays et ses activités économiques ;
LO4 : Identifier les principaux problèmes économiques, sociaux et politiques du Brésil, ainsi que ses origines historiques.
PRÉREQUIS
Aucun.
CONTENU DU COURS
1 - L’Amérique Latine et L’Amérique du Sud. Contexte géopolitique et social du Brésil. Qu’est-ce qui le différencie des autres pays de l’Amérique Latine et de son
colonisateur, le Portugal ?
- Démographie du pays, langues parlées, lignes générales sur l’économie et sur la politique, principaux défis structurels, économiques et politiques.
2 - Une brève histoire du pays, de la colonisation jusqu’au populisme des années 50, la politique du bon voisin, l’établissement de la capitale Brasília.
- Origines des peuples, esclavage, vagues migratoires, comment cela impacte la culture brésilienne
3 - La structure économique post-dictature militaire, privatisations, hyperinflation et redémocratisation.
Diffusion du court-métrage « Ilha das Flores », débat sur l’écart et la structure sociale du pays.
- Les 5 régions du Brésil, principales villes du pays, pôles économiques, touristiques et industriels.
4 - Le Brésil comme acteur global, pourquoi est-il parti du BRICS ? Principales opportunités dans les secteurs primaire, secondaire et tertiaire ; présentation
d’une étude de cas sur une entreprise ou secteur de l’économie.
- Étude sur la crise politique-économique contemporaine, le cas Dilma et l’impeachment, l’élection de Bolsonaro, les changements récents du scénario du pays.
5 - Quelques beautés et particularités de la culture brésilienne : art, littérature, musique et cuisine.
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Cours magistraux Débats Travaux de groupe Présentations
MÉTHODES D’ÉVALUATION
DURÉE (si examen sur table OBJECTIF(S) D’APPRENTISSAGE
TYPE D’ÉVALUATION % DU TOTAL DE LA NOTE
surveillé) + Format ÉVALUÉ
LO1☒ LO2☒
1 Contrôle continu individuel 40% Ne s'applique pas
LO3☒ LO4☒
LO1☒ LO2☒
2 Examen final 60% 120 minutes en séances de cours
LO3☒ LO4☒
BIBLIOGRAPHIE
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