Corporate Opportunities & Partnerships 2019 - Forest of Hearts
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Corporate Opportunities & Partnerships 2019
FOREST OF HEARTS GARDEN OF WELLBEING
Four opportunities to create a Garden of Wellbeing
About our partnership About the audience Supporting your brand
The Forest of Hearts is proud to be creating a 4 stage
RHS Malvern Spring Festival
edible Garden of Wellbeing which will bring health and • Demonstra te your commitment to s ocial a nd
support to a broad range of people. The Midlands’ and South West’s number one
environmental res ponsibility in a practical, enjoyable
gardening show attracting national & regional TV
Starting with a Garden of Wellbeing at RHS Malvern and lasting way
coverage.
Spring Festival in May, the focus will be on edible plants to • Give back and engage with the local community
illustrate physical and mental health benefits of food, 100,000 people over 4 days
• Greater West Midlands community (look up)
plants, biodiversity, nature and colour. This garden will be 74% ABC1 = 73% female; 27% male
the first of its drawing lots of a ttention at the Midlands’ • and the local Coventry and Warwickshire NHS T rust
and South West’s top gardening s how attracting good
Royal Three Counties Show • Improve health and wellbeing in the area
national & regional TV coverage.
The largest agricultural show in the Midlands, • Provide staff engagement through volunteering
The garden will then go on to become part of the Royal
showcasing the best of British farming, food & the opportunities
Three Counties Show for three days in June, this is the
countryside over 3 days in June
largest agricultural show in the Midlands, showcasing the • Support local cha rities to deliver much needed
best of British farming, food and the countryside. 96,000 people over 3 days community support
The plants will then be relocated to a la rge Garden of • Visual presence at one of the country’s top gardening
74% ABC1 = 60% female; 40% male
Wellbeing a t Stratford Upon Avon’s new Ca ncer and Eye and agricultural shows
Treatment Hospita l to bring health and enjoyment to over Stratford Upon Avon Hospital • Nationa l & regional TV coverage. The Daily
300 visitors a day for the next 5 years.
State-of-the-art £22million cancer and eye Telegraph, The Daily Mail, The Times most read
In 2024 the plants will be relocated to the Forest of Hearts hospital, visited by 200 staff, patients & visitors newspapers.
Community Edible Garden which will grow over 100 every day.
• Gardening’s top names have previously included
varieties of edible crops from the familiar fruits, nuts and Expected to develop into a world class centre of Monty Don, Carol Klein & Ala n T itchmars h
berries, through to unusual leaves and flowers for salads excellence for cancer ca re and the treatment of
and some edible roots and tubers. The main beneficiaries • Food and lifestyle expertise previously from Mary
eye conditions.
will be local schools, care homes, community groups and Berry, Raymond Blanc & James Martin
volunteers, who will gain free, nutritious food and a local The wellbeing garden may become a template for
hospitals nationally, supporting both staff and
educational outdoor s pace.
patients in their menta l wellbeing.
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FOREST OF HEARTS GARDEN OF WELLBEING
The benefits of horticulture on health have long been Our aims are to: We support four Sust ainable Development Goals
recognised and the Forest of Hearts Garden of
Promote health and wellbeing • Life on Land – Sustainably manage forests & halt
Wellbeing will be a centrepiece of the brand new biodiversity loss
Build biodiversity
Live Well zone for 2019. It will be supported by the
Plants & Wellbeing Theatre with talks and Encourage employee engagement • Good Health & Wellbeing – Ensuring healthy lives and
demonstrations from industry experts and specialist Support environmental education promoting the well-being at all ages
nurseries. Enable inclusive, accessible outdoor enjoyment
• Quality Education – improving people’s lives &
We are looking to create partnerships with Give back and do good for the community
sustainable development
organisations who care about the environment, Grow a wide range of edible perennials
value staff engagement and support their local Help sequester tonnes of CO2 • Responsible Construction & Production – promoting
community by building biodiversity and improving Create sustainable community assets resource and energy efficiency
health and wellbeing. Provide places of peace and tranquillity
This year presents some unique engagement There is currently a strong focus on sustainability,
opportunities to make a real difference in an easy but highlighting the importance of emotional and
impactful way. The focus on sustainability, physical wellbeing. The Garden of Wellbeing will
highlighting the importance of emotional and physical be at the centre of the brand new Live Well zone at
wellbeing will make the Forest of Hearts Garden of the RHS Malvern Show, alongside the Plants &
Wellbeing very topical and allowing Sponsors to Wellbeing Theatre with talks and demonstrations
engage with an affluent and influential audience. from industry experts and specialist nurseries.
Dr William Bird MBE The Kings Fund Report Monty Don
“We know that when people “The mental health benefits of “We know that gardening is good
move into nature, chronic garden are broad and diverse. for you. It is fantastic all-round
inflammation goes down. Studies have shown significant exercise. It inculcates high levels
Serious illnesses such as heart reductions in depression and of well-being, that is undeniable
disease, dementia, diabetes anxiety, improved social and needs little measurement.
and depression are all caused functioning, enhanced emotional We know that it is extremely
by chronic inflammation.” wellbeing and wider effects effective in alleviating and
including opportunities for preventing mental illness.”
Dr William Bird MBE
vocational development.” Monty Don
Creator of the Garden Gyms
The Kings Fund Report Monty Don Gardeners’ World
Dr William Bird Alan Titchmarsh BBC 2
Prevention is Best Prevention is Best Gardeners World
Medicine Medicine
Intelligent Health
RHS Malvern Festival 3
Intelligent Health
Enjoy the benefits that partnership delivers
Benefits of being involved Stratford-Upon-Av on Hospita l Garden of Wellbeing Ga rden of Wellbeing Charity Team Challenge
• Nationa l brand exposure Team Challenge to grow your own herbs and
Stratford’s state-of-the-art £22million cancer and eye
• Regional brand exposure in West Midlands, plant in the garden after a treasure hunt
hospital opened by Princess Anne in 2018 is predicted
South West and South Wales around Shakespeare’s Gardens to dis cover the
to become a world class centre of excellence for
• Stand out from your competitors source of mental wellbeing.
cancer ca re and the treatment of eye conditions. The
• Positive engagement with RHS and Three Counties Garden of Wellbeing will provide a tranquil and
£125 per person to include refreshments and
databases educational space for staff, patients and visitors. It will
party in the garden at the e nd of the day.
• Positive engagement opportunities with visitors at also supply fresh food to Café Lomas, the health and
the fes tival wellbeing hub within the hospital.
Teams of 4
• Generate long-lasting goodwill for your brand
Designed to celebrate the 17 Sus tainable Development
• Lead generation Goals there will be 17 raised beds and 4 larger corne r
• Custome r hospitality area flower beds, each offering a range of sponsorship
• Staff volunteering opportunities opportunities.
Opportunities: Opportunities: Opportunities:
• Naming rights: ‘RHS Malvern • 17 x whole Hospital Flower Bed £2000 each • Teams of 4 at £125 per pers on to include Team
Spring Festival in association with • ¼ Flower Bed £500 each Challenge, refreshments and pa rty in the Garden of
YOUR BRAND’ Wellbeing at the e nd of the day
• 25 x Fruit T rees £200 each
• Option of Headline Pa rtner taken until 2019-21
• 20 x named benches
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Sponsorship In Kind opportunities
Royal Three Counties Garden of Wellbeing RHS Malvern Festival Garden of Wellbeing
• Growing and s torage of plants
The Show Gardens are s pectacular pieces of theatre and • Sleepers & Storage
The garden will then go on to become part of the Royal
Three Counties Show for three days in June, this is the Malvern has always played a leading role in • Soil, mulch, plants, fruit bushes, vegetables
largest agricultural show in the Midlands, showcasing discovering up and coming developments. The Fores t • Wormeries, Compost bins
the best of British farming, food and the countryside. of Hearts edible Garden of Wellbeing has been created • Bird, ba t, bee, butterfly houses
to ins pire visitors to grow and learn about plants that
The garden will be located in the very centre of the • Tools and PPE
showground where Sponsors can benefit from can bring health benefits, it will be the first of its kind
drawing a lot of attention. • Greenhouse / Propagation equipment
increased dwell times as visitors rest and enjoy the
• Building the raise d beds
complimentary refreshments within the calming s ights Located at the heart of the show grounds Sponsors can
and scents. benefit from increased dwell times here as visitors rest • Signage
to enjoy the complimentary waterandsmoothiesmade with the • Social media and PR partners
Opportunities: Volunteer & Staff Engagement Packages Smoothie Bikewhilst taking inthesensory planting. • Sales and Marketing
2 – 3 hour s lots available from 10am to 4pm £100 pp • Growing skills
match funding welcome - Includes VIP entry to the Opportunities: Volunteer & Staff Engagement Packages
show, refreshments,
RHS Malvern Cus tomised
Spring Festival Gold Medal corporate T Shirt,
• Transportation
• 2 – 3 hour s lots available from 10am to 4pm £100 pp
Winner
Social media publicity, VIP Entertaining space. match funding welcome - Includes VIP entry to the Opportunities:
There are 4 Show beds - £1000 each show, refreshments, Cus tomised corporate T Shirt, • We welcome all offe rs of support from materials to
Sponsor one of the Benches in the show garden Social media publicity, VIP Entertaining space. labour, please get in touch to le t us know how you can
• 4 Show beds quads £1000 each help.
£500 each
Gift boxes with seeds at £10 each • Sponsor one of the Benches in the show garde n
£500 each
• Gift boxes with seeds at £10 each
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Growing Wellbeing 2019 We welcome enquiries about commercial partnerships, www.forestofhearts.com please contact the team to find out more. Carole Longden Suzanne McNally Kate Evans April Webb Project Manager Horticulturist Fundraising Manager Biodiversity Specialist carolelongden@forestofhearts.com suzannemcnally1@gmail.com Kate.ev ans@graduateplanet.co.uk april.webb0617@gmail.com T 07774 424404 T 07880 888501
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