Consumer Insights January-June 2020 - STV Commercial
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Consumer Insights January-June 2020
2020 so far
Through these unprecedented six
months, STV has served not only as
a vital source of news and information
for the people of Scotland, but also as
a source of entertainment
and companionship.
This book highlights STV’s impact
during the first half of the year across
Broadcast, Digital and Productions.
The Masked Singer, STV
Contents
Van der Valk, STV
2 2020 so far 21 Digital
22 YoY overview
Top programmes
4 Half-year Higlights
23 Genre profiles
5 Profiles
Streams by platforms
6 STV micro regions
24 Streams by device
7 TV Platforms
25 STV Player developments
26 Acquisitions
8 Broadcast
9 Reach
Audience growth 27 STV Productions
10 All time 28 Shows
11 Lockdown numbers 29 Commissions
12 Peak time
13 Top 15 30 Coming up
14 Daytime 31 Glossary
15 SVoD
TV set usage
16 Hitting the headlines
17 STV News reach
19 Scotland Tonight
Digital News
20 All major news programmes
Half-year highlights
January February March April May June
STV Productions secures their largest The STV Player launches on Apple TV STV News at Six temporarily changes to The STV Player successfully secures The second series of STV Productions’ Two dramas from STV Productions are
ever order: four new series of Antiques devices, bringing live channels, on- a single pan-Scotland news programme new deals with five content partners, Inside Central Station airs on the BBC shortlisted for BAFTAs: Elizabeth is
Road Trip and two new series of demand content and STV Player+ covering all regions, due to lockdown. bringing in 270 hours of new content Scotland channel and again it is one of Missing nominated in the Single Drama
Celebrity Antiques Road Trip. features to another new platform. and two new live streaming channels. the best watched series on the channel category, Glenda Jackson in the Leading
STV launches its Local Lifeline initiative, this year. Actress category and The Victim
The Masked Singer launches, making STV and Really commission STV benefitting over 100 local businesses Take The High Road, celebrating its nominated for Best Mini-series.
it the most successful entertainment Productions to produce Clear Out Cash and charities impacted by the Covid-19 40th anniversary, restarts from its first Annie Lennox, KT Tunstall and Amy
launch on the channel since 2013, In, with 10x one-hour episodes to pandemic by providing free on-air and episode on the STV Player. Macdonald perform in aid of the Channel 5 commissions a four-part
with an average audience of 568k. broadcast on Really and 8x half-hour online advertising. STV Children’s Appeal Emergency 60 minute factual series from STV
episodes for STV. The Scottish Children’s Lottery donates Coronavirus Campaign. Productions about the Royal family
Scotland Tonight moves into a Scotland Tonight on the 26th features £205k of emergency funding to and their often troubled relationship
new regular peak time slot on White House Farm becomes the most a Covid-19 Q&A with the First Minister. vulnerable families affected by Covid-19. In Conversation with Bernard with the British press.
Thursday nights. watched drama ever on the STV Player, With an average of 435k viewers and a Ponsonby, a new series exclusively
with 1.3 million streams. 25% share, this was the most watched STV’s all-time viewing in April was higher produced for the STV Player, STV News (North) wins an RTS award
More free sport comes to the STV Player episode in the show’s history. than any previous month in the past launches online. for best News programme. This is the
in the form of EDGEsport, the fastest STV is the first commercial broadcaster 8 years. third year in a row that STV News has
growing global action sports channel. to launch a restart feature, known as The average Scot is spending 6 hours won the award.
‘green button,’ on Freeview Standard and 11 minutes in front of the TV set a Beat The Chasers – a brand new peak
STV Productions acquires a minority and High Definition channels. day during the first week of lockdown. time spin-off of The Chase – attracts an Andrea Gibb wins RTS award for best
equity stake in drama producer audience of 497k. This made it the most writer for Elizabeth is Missing.
Two Cities Television, enhancing its popular game show across all channels.
reputation as a leading producer
of drama.
Profile
Ant and Dec’s Saturday Night Takeaway, STV
STV STV Player STV News Facebook
Male 38% 43% 29%
Female 62% 57% 71%
ABC1 35% 50% –
C2DE 65% 50% –
16-34 8% 29% 27%
35-54 31% 36% 43%
55+ 61% 35% 30%
BARB Jan-Jun 2020; STV Database Jan-Jun 2020; Facebook Analytics Jul 2020
STV micro regions
Shetland
Viewing by STV channel
43% 55% 2%
SD HD +1
STV Aberdeen Advertising by micro region
Glasgow SD HD +1 Edinburgh SD HD +1
Freeview Freeview Glasgow Glasgow
Virgin Virgin Glasgow
STV West STV Dundee
Sky n/a Sky n/a
Freesat Aberdeen n/a Freesat Glasgow n/a
Macro 4,170,000
Dundee SD HD +1 Aberdeen SD HD +1
Central 3,097,000
Freeview Glasgow Aberdeen Freeview Glasgow Feed shows local advertising
West 2,093,000
Virgin Aberdeen Virgin n/a n/a n/a Feed shows local advertising
East 1,005,000 STV East from a different region
North 1,073,000 Sky n/a Sky n/a
Aberdeen 719,000 Freesat Glasgow n/a Freesat Glasgow n/a
Dundee 353,000
BARB, Jul 2020, adults Source: BARB Jan-Jun 2020, individuals
TV platforms
White House Farm, STV
TV platform on main TV set in household
Freeview Sky Virgin Freesat BT TV
Scotland 39% 35% 17% 3% 2%
UK 37% 33% 15% 4% 2%
Source: BARB Establishment Survey Q1 2020
STV viewing is at an 8 year high and Britain’s Got Talent, STV we continue to be Scotland’s top TV channel in peak time. Broadcast
Reach Audience growth
Daily: 38% Weekly: 67% Monthly: 82% Average audience change YoY for key demographics
1.5m 2.7m 3.3m
Individuals Men Women ABC1 C2DE Under 44s Over 44s
All time 12% 16% 9% 9% 14% -3% 15%
Daytime 25% 26% 23% 22% 26% 14% 26%
Peak time 4% 9% 0% 1% 5% -13% 7%
12% growth in audience across
all time is highest we have
seen since records began.
Source: BARB Jan-Jun 2020, adults, 09:30-29:59 Source: BARB Jan-Jun2020, all time (09:30-24:00),
daytime (09:30-17:59), peak time (18:00-22:30)0
50K
100K
150K
200K
250K
300K
350K
400K
450K
500K
0930 - 0959
1000 - 1029
1030 - 1059
Source: Put source here
Average audience
1100 - 1129
commercial channels.
1130 - 1159
All time
1200 - 1229
1230 - 1259
is head and shoulders above all other
1300 - 1329
STV’s average audience across the day
1330 - 1359
1400 - 1429
1430 - 1459
1500 - 1529
Channel 5
Channel 4
1530 - 1559
STV H1 2019
STV H1 2020
1600 - 1629
1630 - 1659
1700 - 1729
1730 - 1759
1800 - 1829
1830 - 1859
1900 - 1929
1930 - 1959
2000 - 2029
2030 - 2059
2100 - 2129
2130 - 2159
2200 - 2229
2230 - 2259
2300 - 2329
2330 - 2359
Source: BARB Jan-Jun 2019, Jan-Jun 2020, individuals
2400 - 2429
Flesh and Blood, STVLockdown numbers
Quiz, STV
90% 3
The first phase of lockdown was Live streaming on the STV Player
announced live on STV News at Six by increased by 81% and if watching
Nicola Sturgeon on March 20th 2020. live was not your cup of tea, there
are 100 box sets available to binge. of Scots watch new episodes of
STV underwent huge schedule changes STV in first 100 STV’s soaps still
during lockdown as 100% of drama During the difficult lockdown period, STV days of lockdown being broadcast
production and live sport stopped. helped Scottish charities and businesses each week
94% of STV staff began working by launching a £1million Local Lifeline
52% 0
fromhome and 14 members of the initiative and distributing £1.5million
Transmission team kept the channel from the STV Children’s Appeal.
on air remotely from their homes.
increase in daytime goals scored
Schedule changes included two bespoke average audience in Euro 2020*
government advert breaks, created in across the week
STV News at Six and Scotland Tonight.
The News at Six programme was
watched by an average of over 500k
each night.
Not only did the average Scot spend
6 hours 11 mins infront of their TV
sets during the first week of lockdown
but the STV Player also saw a surge
in viewing.
Source: BARB Jan-Jun 2020, Adobe Analytics Jan-Jun 2020, Freewheel Jan-Jun 2020. *Euro 2020 has been
Daytime across weeks 12-22, Mon-Fri, 0930-2400, STV News at Six weeks 12-22 rescheduled for 2021Peak time
Average audience Viewing share %
No other channel in Scotland delivers a The gap between STV and BBC1 is STV continues to punch above its
higher peak time audience than STV. growing and is the largest it has been weight, outperforming the ITV Network
STV’s peak time audience has grown by in the last ten years. for viewing share.
4% YoY.
STV’s peak time share is +2.2 points on
ITV Network’s share across the UK. This
353k share differential is the highest it has
328k been in 18 years.
STV’s all time & peak time share gains
are higher than any other ITV region.
STV Network Diff v Net
101k 97k
64k Jan-Jun 2019 21.1 20.4 0.7
39k 35k 32k Jan-Jun 2020 21.4 19.3 2.2
26k 22k 21k 19k 19k 18k 16k
YoY 0.3 -1.1
STV BBC1 BBC2 Ch4 Ch5 ITV3 ITV2 BBC E4 CBS Film4 BBC More4 Drama ITV4
Scotland Reality News
Source: BARB, Jan-Jun 2020, peak time (18:00-22:30), individuals Source: BARB Jan-Jun 2019, Jan-Jun 2020, share is STV & STV HD (excl. +1)Top 15
Vera, STV
Avg. Audience TVR Share % Reach Across the first half of 2020, 97% of
commercial audiences greater than
Ant and Dec’s Saturday Night Takeaway 777k 17 44 2.2m half a million were on STV.
Prime Minister’s Statement 710k 15 27 670k
STV’s soaps are hard to beat: Coronation
Britain’s Got Talent 656k 14 39 1.8m Street has won 99% of its time slots
Coronation Street 654k 14 39 2.2m over the past 18 years and Emmerdale
has won 98% of its slots.
Emmerdale 651k 14 39 2.2m
Quiz 574k 12 26 1.0m STV dominated Saturday nights,
with 9 of the top 10 best watched
Vera 573k 12 27 1.2m entertainment shows driving a YoY
audience increase of 21%.
The Masked Singer 568k 12 33 1.9m
Van der Valk 568k 12 30 1.2m 6 of the 10 best watched new
dramas in Scotland were on STV.
White House Farm 530k 11 24 1.1m
Gordon, Gino and Fred: Road Trip 523k 11 27 1.1m
Bradley Walsh: Happy 60th Birthday 514k 11 26 626k
Flesh and Blood 502k 11 23 839k
Beat the Chasers 497k 11 25 1.2m
STV News at Six 486k 10 33 2.7m
Source: BARB Jan-Jun 2020, individualsDaytime
Average audience 61% Growth in daytime YoY
Across weekdays, STV is the best STV BBC1 BBC2 CH4 CH5 57% STV’s daytime audience has grown by
watched daytime channel in Scotland. 25% YoY – this is a higher YoY increase
165k 164k 43k 35k 35k than any other PSB channel in Scotland
STV’s daytime audience is bigger or the UK.
than the combined audience of BBC2,
Channel 4 and Channel 5. Every STV daytime time slot has seen
an increase in audience YoY.
40%
29%
Avg. Audience TVR Share % Reach YoY
Lorraine 123k 3 23 1.5m 21%
This Morning 120k 3 20 2.3m 36%
Loose Women 90k 2 12 1.8m 10%
Judge Rinder 102k 2 15 1.6m 21%
Tenable 139k 3 19 1.7m 17% 3%
-2%
Tipping Point 276k 6 31 2.1m 23%
The Chase 400k 9 33 2.5m 13%
Jan Feb Mar Apr May Jun
Source: BARB Jan-Jun 2020, individuals, Mon-Fri (09:30-17:59) Source: BARB Jan-Jun 2020, daytime Mon-Fri (09:30-17:59), individualsSVoD
Subscription video on demand TV set usage
56%
Scots watch an average of 3 hrs 41 53% Three quarters of time spent in front
mins of broadcast TV per day, which is of a TV set in Scotland is spent viewing
25 minutes more than the UK average. 49% broadcast TV.
Scotland also has a higher uptake of 46%
SVoD services.
Unmatched viewing, which includes
SVoD, gaming and some Broadcast
Scotland’s uptake of SVoD platforms
VoD (BVoD), only accounts for 27%
has seen no growth between the Q4
of viewing on a TV set.
of 2019 and Q1 of 2020.
Scotland
Unmatched viewing 27%
UK 28%
27%
Broadcast TV 73%
7%
6%
Total SVoD Netflix Amazon Prime Video Now TV
Source: BARB Establishment Survey, Households, Q1 2020 Source: BARB Jan-Jun 2020, individuals, total TV/
unmatched/non-linear, average minutes per dayHitting the headlines Section:
Edition:
Date:
Page:
News
01
11 June 2020
11
Circulation: 1166500
Source: ABC Sep 2019
STV has been hitting the headlines
STV overtake BBC during the first half of the year. Features
include: STV’s viewing performance and
Take the High Road’s anniversary.
e Station claims
victory as the
-
lockdown telly
war rages, pulling
ahead in battle for
daytime viewers.
And guess who’s
- behind 70% rise
in streaming...
By Graham Grant
Home Affairs Editor
n et w or k an d fou r t im es t h e gr ow t h r at e
ST V h as cl ai m ed vi ct or y i n t h e of B B C O n e Scot lan d ’.
b at t l e for vi ew er s d u r i n g l ock - O ver all au d ien ce sh ar e is t h e h igh est it
d ow n aft er r ep or t in g a su r ge in h as b een sin ce 2008.
it s au d ien ce. I t r em ai n s Scot l an d ’s m ost w at ch ed
Sco t s h av e, u n su r p r i si n gl y, b een p eak -t im e st at ion – an d acr oss t h e t op
t en com m er ci al ch an n el s, ST V ’s p eak
w at ch in g m or e T V sin ce lat e M ar ch au d i en ce i s b i gger t h an al l t h e ot h er
an d n ow sp en d five-an d -a-h alf h ou r s ch an n els com b in ed .
in fr on t of a T V scr een p er w eek – an T h e b r oad cast er h as seen it s au d ien ces
h ou r m or e t h an p r e-lock d ow n . gr ow b y 13 p er cen t year on year, w h ile
ST V said it h ad d eliver ed t h e ‘h igh est d u r in g lock d ow n t h is figu r e h as r isen t o
year-on -year gr ow t h in au d ien ce volu m e 29 p er cen t .
of an y p u b lic ser vice b r oad cast er in t h e I n t h e 16-44 age gr ou p , i t s au d i en ce
U K , d ou b le t h e r at e of gr ow t h of t h e I T V in cr eased b y 29 p er cen t .
Source: Scottish Daily Mail, The Courier, Sunday Mail
Ref: 160653599 This digital cutting has been produced under licence by Press Data Ltd from the NLA.
Digital reproduction/forwarding is not permitted. No printing of the Cutting or further
copies may be made except under licence from the NLA.STV News
STV News at Six live from major incident
in Glasgow, 26th June 2020
TV reach
Daily Weekly
874k 1.7m
Monthly Half-year
2.6m 3.7m
Source: BARB Jan-Jun 2020, individuals
watched any STV News bulletinTrusted news source
Scotland Tonight, STV
78% STV According to
Ofcom, STV
76% Channel 4 is one of the
74% Broadsheets most trusted
for news and
74% ITV information about
72% Channel 5 the Covid-19
pandemic, across
70% Sky all commercial
67% Online Broadsheets
media in Scotland.
56% Commercial radio Note: Select
sources shown in
56% Community radio
chart for display
55% Magazines purposes but STV
is one of the most
55% Podcasts
trusted news
45% Smart speaker source across
all commercial
33% Instagram
sources in survey.
30% Snapchat
29% Youtube
27% Twitter
15% Facebook
Source: Ofcom, Covid-19 news and information; consumption and atitudes, Q5 wk 1-8 combinedScotland Tonight Digital News
Average audience Share%
3.3m
Overall (Mon-Thu) 130k 11 3.1m
Peak time (Thu) 210k 14
Late night (Mon-Wed) 69k 7
1.7m
Scotland Tonight is the leading Scottish On March 26th 2020, Scotland Tonight Unique users 1.5m
current affairs show, with an average recorded its biggest ever audience.
audience of 130k across the week. An average of 435k tuned in to watch STV News launched its new website
First Minister Nicola Sturgeon answer and app in December last year. Since 990k
980k
The Thursday episode of Scotland the nation’s questions on the Covid-19 January 2020, users have more than
Tonight has moved to a new peak time pandemic in Scotland. tripled to 3.3 million.
slot, which has doubled the average
audience YoY. The top three most read stories were
all coronavirus related, including stories
about a care home, a nurse’s death and
lockdown easing. Jan Feb Mar Apr May Jun
Source: Jan-Jun 2020, individuals Source: Chartbeat Jan-Jun 2020, Unique UsersAll major news programmes
486k
480k
Average audience
Throughout these extraordinary first
six months, STV News at Six has 415k
remained Scotland’s most watched
news programme. 381k
STV News at Six has seen a 25% growth
in average audience YoY to 486,000. 280k
299k
147k
161k
94k
84k
64k
25k
18k 17k
10k
Good Morning BBC ITV Lunchtime BBC News 5 News at 5 BBC News STV News Reporting ITV Evening Channel 4 The Nine ITV News BBC News Sky News BBC News
Britain Breakfast News at One at Six at Six Scotland News News (BBC Scotland) at Ten at Ten Channel* Channel*
Source: BARB Jan-Jun 2020, Individuals, Mon-Fri *Average audience across a day (09:30-24:00)One billion minutes of STV Player content Liar, STV
were watched in the first half of the year.
Image TBC
DigitalYoY overview Top programmes
In 2018, it took the whole year for The growth of the STV Player has Soaps and dramas dominate the Total Streams Avg. per episode
1 billion minutes of content to be been driven by the STV Player’s addition STV Player top 10. White House Farm
consumed on the STV Player; this year to the Sky platform and a big uplift in was the first ever drama to reach 1 Coronation Street 4.2m 40k
it has been achieved in half the time. our acquired content. million streams.
Emmerdale 3.1m 28k
During the key period of lockdown, live Viewers relish being able to binge
viewing was up 81% across the multiple boxsets, with over 100+ boxsets now White House Farm 1.3m 215k
STV Player live channels. available on the STV Player.
Liar 1.1m 176k
4 of the top 10 best watched shows
H1 2019 H1 2020 % Change were acquired or bespoke to the The Slap 924k 116k
STV Player.
Total long form streams 19.7m 33.2m 69%
Take The High Road/
794k 3k
Total VoD streams 16.4m 28.2m 72% High Road
Total live streams 3.3m 5.0m 52% Janet King 746k 31k
Total ad impressions available 211m 290m 37%
Acceptable Risk 680k 113k
Total content time spent (mins) 569m 1059m 86%
Total registrations 3.1m 3.6m 16% Flesh and Blood 666k 167k
STV registered active STV Player users 584k 679k 16% Bancroft 585k 195k
Source: Adobe Analytics Jan-Jun 2020, STV Source: Adobe Analytics Jan-Jun 2020,
Database Jan-Jun 2020, Freewheel Jan-Jun 2020 Freewheel Jan-Jun 2020Genre profiles Streams by platform
The STV Player is now available in all
homes on all platforms. The addition
of Sky in Q4 of 2019 has led to an
additional 800k homes being able to
access Channel 3 content.
Soap Drama Entertainment
H1 2020
Male 27% 33% 32%
23% 13% 12% 10% 10% 9% 7% 17%
Female 73% 67% 68%
ABC1 39% 51% 42%
H1 2019
C2DE 61% 49% 58%
15% 18% 16% 11% 9% 10% 21%
16-34 20% 20% 34%
Sky Fire TV iOS Virgin Media Freeview Android Web Other*
35-54 37% 37% 38%
55+ 43% 43% 28%
Source: STV Database Jan-Jun 2020 Source: Adobe Analytics Jan-Jun 2020, Jan-Jun 2019Streams by device
Acceptable Risk, STV Player
The move towards viewing the STV The larger screen usage is conducive
Player on the big TV screen continues to shared viewing – just like traditional
– connected TVs now account for 7 TV viewing.
out of 10 streams.
H1 2020
22% 7% 71%
FY 2019
31% 11% 58%
Mobile App Responsive Web Connected TV App
Source: Adobe Analytics Jan-Jun 2020, Jan-Dec 2019STV Player developments
Bancroft, STV
Apple TV New live channels
The STV Player is now on Apple TV In the first half of this year, we have
devices, allowing users access to our live added 5 new live channels to the STV
channels and on-demand content. Player, allowing 24 hour streaming.
These include action sport (EDGEsport),
UK-wide concerts and music documentaries
The STV Player will be available UK-wide (Quello), thought-provoking science
from July, in a further 3.7 million Virgin fiction (DUST), adorable pets (The Pet
Media TV homes and on a further 6 Collective) and hilarious compilations
million Freeview Play boxes from (FailArmy).
August 2020.
Live channels page
New ‘End of Play’ (EoP) The creation of a channels page makes
The updated design allows for up to all live stream channels available in one
three options to be chosen by viewers place. Programme information for Dust
at the end of a programme: live stream, and Quello channels have also been
the next episode in the series or another added into the STV Player TV guide.
popular show in the same category.Acquisitions
Janet King, STV Player
In the first half of 2020, acquired
content has seen significant growth
and now makes up 22% of VoD viewing
on the STV Player.
Acquired content streams have helped
drive the 72% VoD growth that the STV
Player has seen in the first half of 2020.
In June there were more streams for
acquired and archive content than
48%
channel 3 content on STV Player.
It would take 62 full days to watch 58% 13%
all of the acquired and archive content
on the STV Player. 65%
39%
15%
Ch3 content 8%
76%
STV/Archive content
81% 27% 27%
Acquired content 6%
84%
4%
5% 18%
15%
11%
Jan Feb Mar Apr May Jun
Source: Adobe Analytics Jan-Jun 2020; FreeWheel Jan-Jun 2020STV Productions: bringing the highest Inside
Antiques
Central
Road
Station,
Trip, STV Productions
quality programming to Scotland, the
UK and abroad.
Image TBC
ProductionsShows
Inside Central Station, STV Productions
Avg. Audience TVR Share % Reach
Celebrity Catchphrase (ITV) 4.3m 7 25 13.3m
Antiques Road Trip S20 (BBC1) 2.0m 3 19 14.3m
Celebrity Antiques Road Trip (BBC2) 1.2m 2 7 14.6m
Inside Central Station S1 (BBC2) 674k 1 4 3.6m
Sean’s Very Scottish Hogmanay (STV) 301k 6 18 572k
Sean’s Scottish New Year (STV) 277k 6 16 301k
Inside Central Station S2 (BBC Scotland) 132k 3 7 527k
STV Productions have been nominated
for multiple awards over the last six
months including 3 BAFTA TV awards.
Elizabeth is Missing has won 4 awards
so far: BAFTA TV for Leading Actress,
RTS Scotland for Best Writer, UK CAMEO
for Best Book to Screen and Banff World
Media Festival Rockie Award for Best
Television Movie.
56 Source: BARB Jan-Jun 2020, individuals.
CART S8 (7 Oct 2019 - 28 Feb 2020)Commissions
Diana vs The Tabloids, STV Productions
It has been a tough six months for STV BBC1
Productions as all filming had to cease Antiques Road Trip
due to Covid-19, however the team have Series 21 & 22
been working hard in the background.
BBC2
The Channel 5 royal documentaries have Celebrity Antiques Road Trip
all been produced during lockdown, Series 10
using archived footage.
Channel 4
Catchphrase will be the first It Pays To Behave
entertainment programme to return
to production after lockdown: filming Channel 5
will commence on 10 new episodes on Diana vs The Tabloids
the July 6th, with a number of safety The Palace and the Press: Held to Account
protocols in place for contributors Young Royals Under Fire
and crew. Royals Behaving Badly
Discovery/STV
Clear Out Cash In
ITV
Catchphrase Catchiest Moments
Celebrity Catchphrase
Series 5
59Coming up
July August September October November December
STV sets out a renewed commitment To celebrate 40 years of the Take the STV’s half-year results are released on Big month of sport on STV, with the New entertainment show Don’t Rock A huge milestone for Coronation Street,
as an employer, public service High Road, a tribute show Scotland September 1st. completion of the Rugby Six Nations The Boat launches in early November, as the show celebrates its 60th birthday.
broadcaster and producer to improve Loves High Road airs on August 12th matches and the French Open Men’s and is stripped Monday-Friday.
the representation of Black, Asian and at 8pm. STV News at Six returns to its fully tennis final. The Real Full Monty On Ice is a brand
Minority Ethnic people, both on and regionalised format, with our central The hugely popular I’m A Celebrity... new entertainment show that is sure to
off screen. A series of four short films, entitled belt programme being jointly anchored Now in its 10th year, the STV Children’s Get Me Out of Here! returns later in get a 10 from the judges.
Unsaid Stories, inspired by Black Lives from Edinburgh and Glasgow. In the Appeal has a station takeover and the month.
Broadcasters unite to celebrate UK Matter airs at 9pm from August North, our programme from Aberdeen appeal show on October 16th.
television. The unique collaboration 10th-13th. includes news from Dundee and Perth.
involves STV, BBC, ITV, UTV, Channel 4
and Channel 5 coming together for the The STV Player launches UK-wide on STV’s soaps return to pre-Covid number
first time to celebrate the role that UK Freeview Play. of weekly episodes: five for Coronation
broadcasters play across our culture. Street and six for Emmerdale.
The campaign launches across all The STV Player acquires extended
channels at 8.58pm on July 8th. catch-up rights for up to a year on Much anticipated three-part drama
key Network titles. Des airs, starring David Tennant in
On July 15th, the STV Player launches a chilling portrayal of serial killer
UK-wide on Virgin Media, with over Dennis Nilsen.
1,500 hours of content.
Primal Media secures its first comission
since joining the STV Productions family:
Landmark, a 7-part series for Sky Arts.
BAFTA TV Awards on July 31st.Glossary
Active User Impacts Macro SVoD Subscription video on demand VoD
Anyone who has viewed content on A measure of viewing of commercial The total transmission area. STV Macro Allows viewers to consume as much A long-form stream on the STV Player
STV Player in the past 12 months. spots. One impact is one member area is a combination of STV Central content as they desire on a flat rate per that is on demand (not live).
of the target audience viewing one and STV North. month e.g. Netflix, Prime or NowTV.
Average Audience commercial. Impacts are added VOSDAL Viewng on same day as live
The number of people who watched together to give total impacts Reach Time-shifting Timeshifted viewing that has been
a programme. It is calculated by delivered by a particular spot, The estimated number or percentage The playback audience to a video or viewed on the same day as the original
adding together the audience for each advertising campaign, or channel. of people who viewed a particular PVR/DVDR recording of a commercial, live broadcast. It is included in the
individual minute of the programme, television channel or programme in daypart, or programme. The recording overnight figure.
and dividing it by the programme’s Impression a day/week/month. must be played back within 7 days of
total duration in minutes. Each time an ad is viewed, that ad is the original transmission to be counted YoY
said to have generated an impression. Registered User by BARB. Year-on-year.
Consolidated Ad impressions include display & VoD A user of the STV Player who has signed
The final viewing figures for a with each view counted for the period up to use it and holds an account. TVR Television Rating
programme. It is the sum of the live, being measured. One TVR is numerically equivalent to
VOSDAL and time shift audiences up to Share one percent of a target audience. It
7 days post-transmission. Long form The percentage of the total viewing is often used as the measure of the
Full length TV programmes and ‘live’ audience watching over a given period popularity of a programme, daypart,
CTV Connected television simulcast viewing of a channel on the of time. This can apply to channels, commercial break or advertisement
Any TV that can be connected to the STV Player. programmes and time periods. by comparing its audience to the
internet and access content beyond population as a whole.
what is available via normal offering Micro Stream
from a cable provider. A sub-area of the STV Macro area, Any content consumed on the STV
comprising; STV Central, STV West, Player generates a player stream.
STV East, STV North, STV Aberdeen
and STV Dundee.Email us your questions insights@stv.tv
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