Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ

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Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Construction and Smart
City Market Opportunities
       in Vietnam
        Business Finland Market
     Opportunity Analysis by FinnSEA
               Nordesk OÜ
             22nd January, 2020
Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Table of Contents
1.   Project scope
2.   Executive summary
3.   Country data of Vietnam
4.   The demand for Finnish construction and smart city solutions in Vietnam
5.   Opportunities in Vietnam
6.   Potential sales leads
7.   Vietnam’s construction sector value chain
8.   Business environment in Vietnam
9. Stakeholder interviews
10. Next steps
11. Business Finland funding options
12. Appendix

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Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Project scope
Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Project scope

 Objectives
    o To define construction sector market opportunity in Vietnam

    o To identify customers, competitors and business environment in Vietnam (value chain)

    o To provide enough information for Business Finland for developing supporting activities for selected Finnish companies

 The analysis is addressing on
    o Identifying relevant construction sector segments in the Vietnamese market for Finnish companies’ offering

    o Identifying the most potential application areas for the various solutions provided by the same companies

    o Identifying key stakeholders, customers, competitors and potential partners in the construction business (value chain)

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Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Executive summary
Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Why Vietnam?
Although well known for Finnish authorities and government, Vietnam has largely remained unknown and distant for Finnish companies and grand public. Since 2009
when Finpro, nowadays Business Finland, opened a local office in Ho Chi Minh, the interest and activities by Finnish companies have incr eased here. The traditional ODA
financed projects in water sector have anyhow a much longer history and have largely contributed to the good Finnish image we have today.

Since 1986, when the new policy “Doi Moi” was introduced, the country has started to grow steadily and the business environment become more allowing. As of today,
companies do business in Vietnam on a large scale, the country being one of the best choices for selling new technologies and solutions, or outsourcing production.
With multiple trade agreements and soon to be signed EU-Vietnam Free Trade Agreement (EVFTA), most of the entry barriers will cease to exist and customs duties will
lower to 0% for approximately 70% of the nomenclatures (customs codes). The remaining 30% will gradually lower to 0% after a transition period. EVFTA will
contribute to a large increase of business between the countries, including construction material, machinery and other sectors.

Vietnam’s rapid growth and increasing purchasing power are lucrative for all industry sectors. Industries invest in automation and production solutions, the population
invests in real-estate, cars and other previously too high-priced items, and the infrastructure needs substantial improvements. This all turns to business in construction
and smart city sectors. Therefore, FinnSEA has made a Market Opportunity research for Business Finland to increase the awareness of the business potential in the
construction and smart city sectors, and to provide more detailed knowledge and support for companies willing to invest time and effort in one of the fastest growing
markets in the world. The demand is high but the supply today comes mainly from competitors of Finland.

We hope this analysis will provide you sufficient information to activate Vietnam as your new export opportunity. We are here to provide you additional information and
hands-on support to analyze your detailed opportunity, help for finding partners and support you in all phases of your business development. Thank you for your
interest for this opportunity.

Yours,

Pietro Karjalainen, FinnSEA Nordesk OÜ

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Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Country data of Vietnam
Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Big population supports growth

• Vietnam has nearly the same surface area as Finland but almost
  20 times more population, 30% of people living in cities.

• Major cities are HCMC (Saigon) with 13.5 million estimated
  population and 7.5 million motorbikes. The capital city is Hanoi
  with some 7.5 million people and all embassies and ministries.

• 300.000 new cars are registered yearly

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Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Economic key figures
   GDP (purchasing power parity): $648.7 billion (2017 est.)
   GDP (official exchange rate): $220.4 billion (2017 est.)
   GDP - real growth rate: 6.8% (2017 est.)
   GDP - per capita (PPP): $6,900 (2017 est.)
   GDP -   composition, by sector of origin:
      o     agriculture: 15.3% (2017 est.)
      o     industry: 33.3% (2017 est.)
      o     services: 51.3% (2017 est.)
   Labor force: 54.8 million (2017 est.)
   Labor   force - by occupation:
       o     agriculture: 40.3%
       o     industry: 25.7%
       o     services: 34% (2017)
   Unemployment rate: 2.2% (2017 est.)
   Imports: $202.6 billion (2017 est.)
   Imports - partners: China 25.8%, South Korea 20.5%, Japan
    7.8%, Thailand 4.9% (2017)

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Construction and Smart City Market Opportunities in Vietnam - Business Finland Market Opportunity Analysis by FinnSEA Nordesk OÜ
Changes since 1995
                                                   1995     2019 (est.)     Change in 2019

    Population (millions)                           75,2       97,0              N/A
    GDP (US$ billions)                              21         262              7,02 %

    Average Exchange rate USD/VND                  11 058     23 170             0%

    Lending Interest Rate (%)                       20,1       7%              -5,41 %
    FDI (US$ billions)                              6,9         38              7,20 %

    Mobilephone Subscribers                        15 000   143 000 000        12,50 %

    Car Ownership                                  20 000    3 560 000          12 %

    Individuals using internet (% of population)     0          70               4%

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22.1.2020   11
Vietnam’s history

 The conquest of Vietnam by France began in 1858 and was completed by 1884. It became part of French Indochina in 1887. Vietnam
  declared independence after World War II, but France continued to rule until its 1954 defeat by communist forces under Ho Chi MINH.
  Under the Geneva Accords of 1954, Vietnam was divided into the communist North and anti-communist South.
 US economic and military aid to South Vietnam grew through the 1960s in an attempt to bolster the government, but US armed forces
  were withdrawn following a cease-fire agreement in 1973. Two years later, North Vietnamese forces overran the South reuniting the
  country under communist rule. Despite the return of peace, for over a decade the country experienced little economic growth because of
  conservative leadership policies, the persecution and mass exodus of individuals - many of them successful South Vietnamese merchants
  - and growing international isolation.
 However, since the enactment of Vietnam's "doi moi" (renovation) policy in 1986, Vietnamese authorities have committed to increased
  economic liberalization and enacted structural reforms needed to modernize the economy and to produce more competitive, export-
  driven industries.
 The communist leaders maintain tight control on political expression but have demonstrated some modest steps toward better protection
  of human rights. The country continues to experience small-scale protests, the vast majority connected to either land-use issues, calls
  for increased political space, or the lack of equitable mechanisms for resolving disputes. The small-scale protests in the urban areas are
  often organized by human rights activists, but many occur in rural areas and involve various ethnic minorities such as the Montagnards
  of the Central Highlands, Hmong in the Northwest Highlands, and the Khmer Krom in the southern delta region.

                                                                                                                                 Source: CIA factbook

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The demand for Finnish
 construction and smart
city solutions in Vietnam
Why is Vietnam’s construction and smart city market interesting for you?
 Construction industry growth rate: 12% in 2018

 The industry output is expected to grow from US$57.5 billion in 2018 to US$84.0 billion in 2023

 Growing population rate (2.6 %/y) especially in big cities, Ho Chi Minh city 13.5 Million people and Hanoi 6.5 Million people. Cities grow upward,
  apartments more popular than houses due to land price
         o Population Density: HCMC: 4,171 person/km2, Hanoi: 2,239 person/km2; in comparison to Helsinki 1,418 person/km2

 By 2020, among the 70% of the population of working age, about 3.4 million workers and disadvantaged people need an accommodation/stable
  housing especially in HCMC and Hanoi
         o About 700 thousand apartments or at least 12.5 million m2 of social housing floors towards the low-income population in urban areas are needed
         o Projects in the city center mostly belong to the luxury / high-end apartment segment at an expensive price

 High urbanization speed: HCMC: 3%, Hanoi: 5%
         o   Insufficient infrastructure both for transport system, rural zone expansion planning and urban development solution
         o   Imminent need to upgrade residential and highway construction; coming demand for industrial construction
         o   Increasing demand for new construction and repair of houses - businesses expanding factories, processing industry, shops, wholesale, retail, real estate business...

    Transport infrastructure development as the government's top priority over the next 10 years
     o    Worsening traffic congestion for years in HCMC (home to 13 million people including migrants): 7.6 million motorbikes and 700,000 cars on the roads, while public transport
          is woefully underdeveloped
     o    Building new systems (highways, airports…) and upgrading/improving existing ones (railways, seaports…)
     o    Costs for construction basic works accounted for about 25% of total Government expenditure from 2015-2018

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Some highlights of the demand
   Infrastructure projects are at the heart of the “HCMC Zone” (grouping HCMC and 7 provinces in the Southeast and Mekong Delta region)
      o Other provinces also strive to modernize infrastructure, i.e. Thai Nguyen with $2 billion in investment capital value with the presence of major real estate businesses
        (as of July 2018)

   Orientation (necessity endorsed by the government) towards smart city/“city in the city” concept
      o The trend of building a commercial center within the real estate projects is increasingly popular
      o Read more on “city in the city”: https://www.vir.com.vn/cities-within-cities-becoming-more-prevalent-across-vietnam-71638.html
   Materials stands for 60-70% of total construction costs. Increasing requirement for sustainable (new/green) construction materials and
    applications (both interior and exterior products)
      o Vietnamese cities have started applying energy-saving lamps (LED) to urban lighting since 2015 but needs also smart control systems
      o Investment in green material production technology has grown rapidly over the past 10 years, especially in building materials groups such as cement, tiles and glass

   The demand for construction machinery is quite high. Almost no local construction machinery producers, nearly 100% of construction machines
    are imported from Japan, China and USA
   Cold-chain supply industry is expected to reach US$ 1.8 billion by 2021
   Water purifiers, air purifiers are increasingly popular among users, especially due to recent issues in water and air polluti on in Hanoi and HCMC
   Renewable energy projects including Waste-to-Energy plants are finally coming through and increasing rapidly in a few years time
   Considered to have the best wind resources in SEA, Vietnam is the country with one of the highest potentials in the region for both onshore and
    offshore wind, with an expected capacity of 1GW to be installed by 2021

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Growth statistics of Vietnam’s construction sector

 Construction production value growth 2018 vs. 2017
      o +7.6 % in home construction
      o +5.6 % in civil engineering works
      o +13.8 % in specialized construction

 Investment capital growth rate: 25% (YTD Sep’19) compared to the same period in 2018
     o Sectors attracting strong capital inflows: construction, processing industry, manufacturing, real estate business, electricit y and water,
       accommodation services
     o In the field of infrastructure solely, from 2015 to 2025, the average demand for infrastructure investment in Vietnam is about $ 16.7 billion

 Construction materials industry forecasted growth rate 2019: 7.2 %.
    o Sustainable materials are more and more taken into consideration especially for public works and smart city programs (smart
       areas/buildings/apartments)

 Industrial construction was growing in 2019: Vietnam has the potential to become a new industrial center of SEA. The market seems full, but
  the business is in renewing, increasing capacity
     o It was expected that by the end of Sept. 2019, 87.5% of industrial zones are operating with collective wastewater treatment s ystem
      o Vietnam's industrial real estate segment is growing: FDI capital has increased by 10 fold during the past decade

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Vietnam residential market last 5 years and next 5 years outlook –
HCMC market

                      Growth rate:
                         160%

      “Freezing"             Strong growth            Vibrant market                 Booming                     Slowdown                     Sharp decline                  Trend forecast
        period
    Real estate prices go   +80% in nb. of housing       The market was          Highest growth scale          -42% in nb. of projects,    Housing offers (re)appear     •  Ongoing restricted
      downhill without      transactions vs. 2014.   dominated by the mid-      archived. +60% in nb. of   -40% in nb. of apartments,       only after August, with        approval procedures.
   braking, many products     Prices increased by     end segment (79.7%).        projects and +50% in        -74% in the total area of      ~80% coming from a           • From Q3 2019 to
   drop value up to -50%.          5 to 15%.           First alert of supply-   nb. of houses vs. 2016.     ​h ousing projects vs. 2017.   project in Dist. 9. Limited      2021, +26,900 units
                                                     demand deviation, lack        In terms of pricing,                                     offers but very positive        will be launched for
                                                        of affordable and          compared to 2012:                                         sales record at higher        sale, with >50% from
                                                         especially social        grade A apartments:                                      prices compared to 2018.         District 9 and Binh
                                                             housings.           +45%, grade B: +67%,                                      Obvious lack of affordable          Chanh. Cu Chi
                                                                                 grade C: +54%; land in                                       and social housings.          accounts for nearly
                                                                                   Dist. 7: +50%, East                                                                       50% of land sales
                                                                                  areas: +130 to 170%.                                                                         transactions.
                                                                                                                                             In Q3/2019: onl y 8         • District 9 and 12 lead
                                                                                                                                                new projects                 the villa segment.
                                                                                                                                            a pproved eligible in
                                                                                                                                              HCMC, vs . 22 i n
                                                                                                                                                   Ha noi

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Vietnam residential market last 5 years and next 5 years outlook –
Hanoi market

        “Freezing"             Strong growth            Stable progress             Stable progress                  Slowdown                    Sharp decline                   Trend forecast
          period
      Real estate prices go   +70% in nb. of housing   Most transactions were           The market was         -10% in nb. of apartments      Significant decrease in new   •     The land price policy
        downhill without      transactions vs. 2014.   completed in the middle     dominated by the mid-        vs. 2017. Land prices in a     project apartment supply              is announced to
     braking, many products     Prices increased by    and high-end segments.         end segment. High        series of projects increased     vs. 2018, of which 30%            increase from 2020.
     drop value up to -50%.          3 to 7%.          Prices increased slightly    competition in supply       sharply. Affordable and       coming from East and 50%          • Some developers
                                                       regarding some projects      leaded to stable (even     especially social housings      from West areas – a new                may keep their
                                                        near the city center or    decreasing) prices. First   offers were much invested.       “hot spot” of the city in           project progress
                                                            well planned.             focus on affordable                                       both population density          delayed the progress
                                                                                       housing segment.                                              and transport               to increase the value
                                                                                                                                              infrastructure investment.            of their products.
                                                                                                                                               Stable apartment pricing
                                                                                                                                               level compared to 2018.

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Vietnam residential market last 5 years and next 5 years outlook –
   HCMC & Hanoi focus
                                                                                    Price index of real estate as per Q2 / 2019
                                                                                    Unit: index, Q1/2017 = 100 points

 Same development phase in both cities:
      2011 – 2013: “Freezing" period, decreasing prices, weak liquidation
      2014 – 2015: Recovery, new real estate projects, better purchasing
       power

      2016 – 2018: Development stage, with more attractive market
       movements in HCMC than in Hanoi.
         o Higher price and better occupation rate in HCMC
         o Profit margin in HCMC: 8-9% vs. 4-6% in Hanoi
         o Real estates in HCMC are easier to buy, to resell and to invest thanks
            to its dynamic offerings
         o While people in Hanoi prefer high-class and luxury real estates, there    Average selling price in Hanoi and HCMC
            are rooms for every segment in HCMC                                      Unit: VND million/m2

      2019: Decline, deceasing number of housings offers, due to:
         o Strict inspection and review from Government on a series of on-going
            or upcoming projects, few new approval or construction licenses
            granted
         o Limited credit on real estate from State bank
      After 2020: Residential market is forecasted to remain as the most active
       sector in terms of investment enquiries. Foreign development groups
       (particularly Japan, Korea and China) continued to explore the development
       opportunities in prime locations as well as in surrounding neighborhoods.

                                                                                                                        22.1.2020   19
Vietnam residential market last 5 years and next 5 years outlook –
   HCMC & Hanoi focus
                                                            Total supply   Luxury                    High-end                       Average price
 More on apartments supply and pricing evolution
                                                                           Mid-end                   Low-end / Social                               Low-end / Social   Mid-end
                                                                           Estimated future supply   Selling rate                                   High-end           Luxury
                                                            (‘000 units)                                                            (USD/m2)

     o In Q4 2019, while the price of apartments in
       Hanoi has increased modestly, in HCMC,

                                                             HCMC
       apartment prices hit a high record, up to
       +78.2% y-o-y and +39.8% q-o-q.

     o The number of sales in HCMC Q4 2019 decreased
       by half compared to Q4 2018, mainly due to the
       new supply limited by the approval process.
       Supply in Hanoi decreased also by 18%
       compared to the same period last year.

     o From 2020, demand and price will largely follow a
       positive trend in affordable and mid-end projects.

                                                             Hanoi
       High-end and affordable projects will continue to
       witness a continued decline in demand, especially
       in investment demand.

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Vietnam residential market last 5 years and next 5 years outlook –
HCMC & Hanoi focus

 Key words for 2019
       o Stable and consistent in both HCMC and Hanoi, especially in the first 6 months of the year
       o Signs of a decrease in both project supply, housing product supply and transaction volume. Recovery and slightly growth starting
         from Q3
       o No "real estate bubble" in the market despite the increasing prices (whole market price: +21.6%, high-end segment: +52.9% vs.
         2018).
       o Condotel* is a new business model but not as successful as expected due to limited offers, high price and slow procedure

 “Real estate fever” occurred in District 9 or Can Gio in HCMC; or Gia Lam, Dong Anh in Hanoi, where the price is pumped up
  considerably. This also the case in most localities across the country, especially in Da Nang, Quang Nam and some areas aroun d.

 Number of apartment offerings is low at record level: Only 4.660 apartments open for sales in Hanoi (-65.3% compared to last
  quarter), 4.100 unites in HCMC, lowest level since 2014. However, the absorption rate of high-end apartment segment reached 89.7%,
  which shows the demand and purchasing power of the housing market in HCMC is still strong.

* A condo hotel, also known as a condotel, hotel condo or a contel, is a building which is legally a condominium, but which is operated as a hotel, offering short term rentals,
and which maintains a front desk.

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Vietnam residential market last 5 years and next 5 years outlook –
HCMC & Hanoi focus

 Outlook for 2020
        o    The legal corridor for the real estate market is gradually improved towards a stable and sustainable development.
        o    More places for affordable housing, as well as for small and micro apartments in high-end and mid-end projects.
        o    Smart-city / smart urban model orientation.
        o    Booming of commercial real estate including the development of office space (office-tel).

            • About 30,000-35,000 units are expected to be launched officially in              • The residential market in 2020 is expected to see an influx
 HCMC

                                                                                       Hanoi
              2020, mainly contributed by Vinhomes Grand Park project in District                of luxury apartments. An estimated 1,000 luxury units
              9.                                                                                 from four projects are set to be launched next year,
            • It should be noted that the number is subject to a great deal of                   accounting for nearly one third of the total existing luxury
              uncertainty given the government’s tight control in granting land                  stock.
              use rights and construction licenses.                                            • Expected heightening prices combined with positive
            • Strong demand is set to carry on and will boost the price further                  economic outlook will likely prompt buyers to rush to the
              across all sectors.                                                                market, thereby supporting transaction volumes.
            • However, the demand in high-end segment, especially from
              investors, is likely to slow down in long term as their already-high
              price level and low rental yield make it a less attractive investment.

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Vietnam residential market last 5 years and next 5 years outlook –
HCMC & Hanoi focus

 Market trend forecasts for 2020

       • Mid-end segment is the main demand driver: Mid-end projects                    • Newly launched projects are well – received: Vinhomes
HCMC

                                                                                Hanoi
         with a launching price of USD 1,200-USD 1,700 per sqm remained                   Symphony in Long Bien District and Mipec Rubik 360 in Cau Giay
         the top performers, accounting for 70% of units sold in 2019 as                  District sales record over 90% and 70% of the launching units
         they were situated in good locations, offered a wide range of                    respectively within one week. Pre-sales rate of some new
         amenities, while still had large room for price increase, attractive             projects is increasingly supported by foreign buyers thanks to
         to both owner-occupiers and investors.                                           overseas marketing efforts made by local developers.
       • Limited new supply continues as a result of prolonged approval                 • Mid-end housing remains the major source of supply: In 2019,
         process: Only nearly 30,000 units for the whole 2019 officially                  around 32,060 new units launched , 75% attributed to the mid-
         launched in total (-20% vs. 2018, -30% vs. 2017). Of which, more                 end apartments.
         than 10,000 units from Vinhomes Grand Park D9 project.                         • Price growth stabilized across sub-markets: The average price
       • Prices accelerate to a new high amid limited supply: Record high                 level stood at USD 1,501 per sqm (+1.5% q-o-q). Mid-end
         average price in 4Q19 (+78.2% y-o-y, +39.8% q-o-q). Main                         segment, developed by reputable developers, was the best
         reasons: Most projects with lower prices were sold out,                          performer in terms of pricing. 1 notable luxury project in the city
         developers having projects launched in the quarter had more                      west area comeback to the market after a long delay with a soft –
         confidence in pricing given the tight supply.                                    launching price at USD 6,000 – 8,000 per sqm, an exceptional
                                                                                          high price recorded.

                                                                                                              22.1.2020                                    23
Opportunities in Vietnam
Examples of infrastructure opportunities

 Transport infrastructure construction: Key transport projects for the 2021-2030 period, with a vision to 2050
     o 1,811km North-South Expressway project ($17.9 billion) from Hanoi to Can Tho, between 2010-2023.
     o 2,300-2,700km of new highway construction and upgrades between 2015-2020 (announced by MoT). Note that only 18,000km
       throughout the country’s 28,000 km of roads were high quality paved national roads, only 26,000 paved or semi-paved provincial roads.
 North-South high-speed rail line linking capital city of Hanoi to HCMC aims for an increased 160km/hour and 200 km/hour by 2030
 Long Thanh airport: construction scheduled at early 2021, 1st stage operation in 2025. By the end of 2018, the Ministry of Transport
  completed the replanning/reorganization of 22 airports across the country.
 The first metro lines in both HCMC and Hanoi have been halted/delayed for several years* but:
     o The 1st line, “Saigon Line (S)” (Line 1): 19.7 km length, 14 stations is under construction with option to extend to Bien Hoa or Binh
       Duong instead of Suoi Tien (dist. 9). Extended or not, the City request to complete the work by the end of 2020 and start commercial
       operations early in 2021.
     o The construction for the 1st phase of the 2nd line, “Ba Queo line” (Line B) in HCMC, initially set to resume in 2020, now scheduled for
       2024: 11 stations (10 underground) 11.3 km length including 0.8 km elevated and 9.3 km underground. $2.17 billion from ODA fu nds.
     o The capital has started planning for the second line, “Nhon-Hanoi Railway Station” route (Line 3): 12 stations, 12.5 km length of a
       double-track railway including 8.5 km elevated section (expected to be finish in April 2021) and 4 km underground (to be opened in
       December 2022). Tunnel drilling work for 4 underground metro stations will begin early 2020. $1.48 billion from ODA funds would be
       borrowed to build a new metro section in 2021.

                                                                                                22.1.2020                                25
Examples of private/public real-estate construction opportunities
 Housing construction counts for 64% of the construction market output. Social housing is highly needed in big cities, and smart city
  development program towards 2030 is approved by the Prime Minister.
     o Huge urban development projects in line with this program. HCMC aims to become the first smart city in Vietnam. HCMC urban ar ea will focus on developing
       technology, telecommunication, healthcare, culture and education.
     o HCMC: Thu Thiem Eco-Smart City, Vinhomes Grand Park, Saigon Sports City / Hanoi: Vinhomes Smart City, North Hanoi Smart City…
 Vinhomes Grand Park: "all-in-one" planning on 271 ha with a full school system from preschool to inter-school, hospital, shopping mall &
  entertainment, park, lake, mini-golf park, shophouse and 45-storey office building. Ambition to be the first smart city - park in the dynamic
  Saigon, to manage and operate with a comprehensive smart ecosystem applying AI, IoT technology in urban management and operation,
  creating a trendy lifestyle, both in scale and uniqueness.
 Saigon Sports City: https://www.vir.com.vn/500-million-saigon-sports-city-to-be-started-next-month-70527.html
 Leisure housing: Vietnam is a strong and attractive emerging market for hi-end hotels and resorts with many foreign investors in the last 3
  years, mainly from Japan, South Korea, Hong Kong, and Singapore. Renovation programs have been launched in number of international hotel
  operators. Vietnamese investors/developers prefer building new hotels and resorts.
     o Hanoi and HCMC are expected to remain the top 2 cities for hospitality investment, followed by coastal tourist hotspots Da Nang, Nha Trang and Phu Quoc
       which offer much land left to develop with lower price. Global hotel giants are looking to new tourism destinations such as Q uy Nhon, Quang Ninh...
     o HCMC: 1,100 new rooms added, lifting overall supply to 20,200 rooms, 55.4% in the upmarket segment. Hanoi: over 1,000 rooms w ill be added in the last
       quarter 2019, increasing total supply to 18,700. By the end of 2021, the capital will have more than 20,400 rooms, 59.8% in t he upscale segment.
 Imported machinery and equipment demand, including construction machinery, is high.
     o As per the General Department of Customs, over $32 billion spent in 2018. Nearly 40% coming from China (means approximately $ 1 billion per month on
       average from this country).The value of construction machinery import is between $ 3 and 4 billion per year, equivalent to 12 ,000 to 15,000 units (mainly
       excavators).

                                                                                                              22.1.2020                                      26
Other issues supporting the growth
                                                                    Snapshot of foreign businesses relocating their factories to Vietnam

   China+1 phenomena together with US-China tariff war has
    seen a rush of western companies moving their
    manufacturing base from China to Vietnam. The move was
    already in place due higher production costs in China but has
    accentuated after the trade war.

   Such relocation from China to Vietnam concerns SMEs as
    well as big companies. Also Chinese companies themselves
    are opening production plants in Vietnam.

   This all has created a shortage of premises in the market,
    fueling the new construction of industrial real estate.

                                                                                       22.1.2020                                       27
Snapshot of offerings relevant to this opportunity

Following offering is obviously relevant but ask if you are unsure of your offering…you know your business and we know the ma rket…

 Sustainable and innovative construction materials
    o lightweight materials, green/natural-based materials, new-invented materials…

 New technology / smart solutions:
    o lighting & equipment monitoring (LED, sensors…), power generator, public transport/tech-driven traffic, AI, IoT, Big data technology…
    o Vietnam's telecommunications infrastructure is very good in comparison to other developing nations, the proportion of internet users is high
       and smart devices very popular

 Industrial and residential sector
    o building management systems, security devices, waste management, recycling processing, water treatment systems, electronic locks, various
       monitoring sensors…

 Transport infrastructure construction (expressways, bridges, inter-city railroads, river routes and seaports)
     o Construction machinery, surveillance, communications, ports / wharfs equipment…

 Social and public infrastructure (school, hospital…) are interested of sustainable architecture and environmental issues
    o More open spaces, green but functional
    o Cost-effective, eco-friendly materials/resource (LED, solar…) together with new technology application (automation, intelligent management…)

                                                                                                         22.1.2020                                   28
Potential sales leads
Potential sales leads in Smart Cities
 BRG North Hanoi Smart City (Dong Anh), 272 ha, $4,138 billion.
     o Phase 1 (on total 5) started on 6/10/2019. 6 focus: Smart energy management technology, Smart transportation system, Smart security management, Smart
       classroom system, Smart economy and Smart life

 Keppel Land Sports City HCMC (District 2), 64 ha. $500 million.
     o Phase 1 (on total 2) started on 8/11/2019. Four focus areas: Innovative urban solutions, Smart security management, Smart transportation system, Smart
       environmental infrastructure solutions

 General “Smart Urban Scheme” for HCMC, 5-10-year vision. 3 focus:
     o Building telecommunication infrastructure, building a shared database and planning of the city
     o Building and managing intelligent services: traffic management, parking system, fee collection system, smart environment management (air, water, waste, noise),
       household and medical waste planning, health management
     o Increasing interactions with citizen initiatives

 Business opportunities for Finnish Smart technology in these projects
     o Smart lighting
     o Clean & wastewater treatment
     o Waste management systems
     o Smart locks, fire protection systems, security systems
     o Data management (resident registers, building management systems etc.)
     o Others

                                                                                                               22.1.2020                                    30
Potential sales leads in industrial/leisure construction

 Industrial Construction - Factory construction, several foreign companies are considering moving their factories into Vietnam
    o Foxconn, $26 million in Quang Ninh
    o Sharp, $25 million in Binh Duong
     o Lenovo, 30ha in Bac Ninh

 Leisure Construction - Leisure housing (hotel & resort) are all growing sectors which require both new construction or
  renovation works. Condotel is a new trend.
     o Sunshine Empire in Hanoi: 6-star complex of financial tower-hotel-office-international commercial center, $2,500 million.
       Finishing date scheduled Q4/2020.

 Business opportunities for Finnish offerings in these projects
    o Smart lighting
    o Clean & wastewater treatment
    o Waste management systems
    o Smart locks, fire protection systems, security systems
     o Data management (resident registers, building management systems etc.)
     o Indoor air solutions
     o Others

                                                                                          22.1.2020                                31
Vietnam’s construction
  sector value chain
Construction works data

 The value chain doesn’t change from western value chains, the main difference is that some of the players can be outside of Vietnam.
  Therefore i.e. design can be located in Singapore when the main contractor is a Singaporean company. There is no rule for this, each
  case is separate. Market entry efforts must be done in Vietnam but also in the region.

 Construction cost structure
    o Construction materials are the main cost, accounting for 60-70% of construction costs. In particular, steel accounts for ~60% of
       the cost of raw materials, cement 20%.
    o Labor force: only accounts for 15% of the total cost but it is a decisive component of the quality and progress of construction.
    o Construction heavy machinery: accounting for 10% of the cost, determining the construction capacity of the business. Vietnam
       does not have ability to manufacture construction machines by themselves, they are imported. Every year, the value of imported
       construction machines into Vietnam averages USD 835 million, of which 70% is from Japan, China and South Korea. Hand tools
       and similar share is not available

 Construction market cost and share in detail
    o Vietnam's construction industry is US$57.5 billion in 2018
    o The construction production value in HCMC only in 2018: over VND 184 trillion = USD 7.9 billion
    o Construction phase: the most important cost of the project, in which foundation work accounts for 20-30%, raw construction 20-
       40%, and finishing work 40-60%. In finishing work, Mechanical & Electrical Engineering (M&E) works count for 40-60% of total
       project volume.

                                                                                               22.1.2020                                 33
Construction sector value chain and potential client sectors
                                    Market                                                                                                                  Customer
                                constituents and                                          Construction process                                             sectors and
                                      share                                                                                                                   share

                                Labor Force                        Investors              Subcontract      Main
                                                                                              ors       contractors    Investors      Mixed actors
                                 (10-20%)                Main         Subcontract
                                                      contractors         ors                                                                             Infrastructure /
         Local supplier                                                                                                                                    Public works
                                                                                                           Raw                                                 (24%)
                                                                                            Founda-                                Opera-
                                                         Design         Bidding               tion
                                                                                                         construc-
                                                                                                                                    tions
                                                                                                           tion
                             Building Materials
                                 (60-70%)

        Local distributor                                                                                                                                Industrial (12%)
      (raw material / end-                                     Design                          Construction                 After market
           product)
                               Equipment,
                              Machinery (10-
                                  20%)                  Building                                                               Maintena
                                                                         Ground             Finishing    Handover                                         Housing (64%)
                                                        permit          clearance                                                nce
                                                                                                                                                          (Residential /
        Foreign supplier                                                                                                                                     leisure)
                                                                                    M&E
                             Rep. office / Branch
      Finnish
     offerings
                                                      Authori ties, Developers/
                             Equi pment & Building
                                                        Investors, Architects,                                            Investors, Property
                 Key          ma terials s uppliers
                                                       Technical consultants,
                                                                                                Contra ctors,
                                                                                                                      Ma na gement & Consultancy,
                                                                                                                                                             Cus tomers
                               (ma nufacturers,                                                Sub-contractors                                       (public / pri vate investors)
                 players        whol esalers…)
                                                       Engi neering & Design                                               Servi ce provi ders
                                                            compa nies

                                                                                                                                      22.1.2020                                      34
22.1.2020   35
Your value chain

   Who is your target customer?

       o There is always one main contractor and a multitude of subcontractors. Depending of the product offering, the customer is either one. When proposing technology
         solutions the principal customer is main contractor, typically interested of cost savings, better quality or faster production time, but a specialized subcontractor can be
         the door opener and presenting the benefits of your solution to main contractor.
       o Investors very rarely are genuinely interested as they do buy turn-key solutions and are more interested of the final price. Unless your solution can significantly reduce
         the total price, do not waste your precious time with them.
       o Do not think that having a great technological solution or being Finnish alone automatically opens doors, you need network to reach C-level where decisions are made.
         This network can be through Team Finland, Chambers of Commerces to open the doors for you or specialized Consultants who typically open you the door but also
         follow you inside and support your market entry.

   Who pays the bills?
       o Private sector has they own financing models and Finnish companies normally do not need to worry of this issue. Financing is always needed for public sector activities
         The situation changes when the customer is public authority or state owned operator building public infrastructure. Vietnam is a developing country and as such
         doesn’t have the resources to build fast the needed infra. Therefore World Bank, Asian Development bank and foreign countries governments all finance substantial
         sums of Vietnamese infrastructure constructions.
       o Business Finland is a major funder for companies when they are developing their market. This means the phase where the market studies and partner search is done.
       o In Finland the public sector financing tool is called PIF and handled by Foreign Ministry. Vietnam has benefited for decades of Finnish support for constructing water
         projects all over the country and some other projects. More details can be found here https://um.fi/investointituki-kehitysmaille. ODA* projects offer lucrative sales
         possibilities but demand reasonably long processing times, 12+ months.
       o Finnfund is a development financier. They build a sustainable world by investing in responsible and profitable businesses in developing countries. They have invested
         in several projects in Vietnam and operate like any commercial fund, however never accepting a majority shareholder position. If your customers project and your
         solution fulfills following criteria : economic profitability, responsibility and development impacts, it might be suitable for Finnfund investment. More information here
         https://www.finnfund.fi/

                                                                                                                             22.1.2020                                           36
Your value chain

                                       I am constantly asked this question:
         “Do Finnish companies need to contact/partner with the Government in every project?”

   Absolutely NO, private companies are fully independent and many of them 100% foreign owned.

   State owned (partly or full) construction companies operate independently and are as any commercial structure.
    However, they might have advantage of being partly state owned when public sector contractors are selected.

   Note that developing relationships with authorities is always important and helps to be known and promoted for
    projects. Networking is a must in Vietnam and local presence is needed for effective work.

   High value investment licenses are handled directly by the Prime Ministers office, instead of local authorities.

                                                                                    22.1.2020                          37
Value network and snapshot of stakeholders
                                                        Design         Construction      After market

                                    Suppliers                    Construction Process

                ODA
                         State-                 Local People’s                        Local People’s
             financing   owned                   Committee                             Committee

                         National
                         Private

                         Foreign
                         Private

                                                                          22.1.2020                     38
Example value chain for Bach My (industrial floor supplier) – a typical
value chain of an SME

            Design                                 Construction                                   End client

           Investor                                                                              Investor
                                           Main
                                         contractor
            Design
           company
                          Sub -               Sub -                      Sub -
                       contractor 1        contractor 2               contractor 3                             Bach My
                      Aluminum & Glass   Mechanical &Electric             Floor

                                                                www.concria.fi

                                                                                     Suppliers

                                                                                                 22.1.2020               39
Business environment in
       Vietnam
Competitors and partners are mixed project by project
 In most of the cases, the competition is any foreign company providing the same products/services in the market.
  Definition of competitor or partner varies project by project.

 Building equipment & machinery: 70% supplied by Japanese, Chinese, German and Korean brands.

 Transport infrastructure: International cooperation on metro projects:
     o in HCMC: Japanese contractor. Japanese, French, Italian and Korean design consultancy and materials.
     o in Hanoi: Chinese contractor. French and Japanese design consultancy and materials.

 Residential infrastructure: Vietnamese property developers/constructors (Vingroup, Novaland, Hoa Binh, Fecon…) vs. foreigners
  (Keppel Land, CapitaLand, CT&D…)

 Smart city development:
     o Potential international partnership on urban development & application areas:
          • Binh Duong – Netherlands (from 2015): Triple Helix model (state - school and enterprise) development
          • HCMC – Switzerland (4/2018): clean water, transportation system development, seaport…
          • HCMC – Finland (6/2018): smart health development, smart urban transportation, sport management, clean energy…
          • Hanoi – Spain (5/2019): Metropoli as strategy consulting partner for Ecopark project
     o Local data management and solutions suppliers: VNPT, Viettel, FPT, CMC… VNPT Group is cooperating to deploy smart cities for nearly 30 provinces
       and cities. Some focus areas proposed by VNPT to build smart cities for many provinces and cities are highly appreciated such as digital authorities,
       agriculture, tourism, environment and other fields (safety and security, urban planning, education, health and transportation ).
     o Some local enterprises such as Dien Quang (lighting & control) build and confirm their leader position (Vietnamese) in the industry by providing
       specialized solutions and products by segments: public roads, industrial facilities, household… under separate brand names ( Dien Quang Appollo,
       DQSmart, Dqhome, Homecare…).

                                                                                                              22.1.2020                                    41
Enablers and challenges that make market entry easy or difficult for
you
 Enablers
  o   Clear policy from the Government in building smart cities and calling for foreign partners with experience in consulting and cooperation.
  o   “Right moment”: 3 cities in Vietnam are targeted for joining the 26 ASEAN smart cities pilot network (HCMC, Hanoi, Da Nang). Key projects nationwide
      planned and on-going up to 2030.
  o   Construction mechanization is becoming increasingly important. On average, each year Vietnam must spend 3 to 4 billion dollars to import construction
      machines from around the world.
  o   Vietnam's construction market is strongly segmented and fiercely competitive, but relatively similar technology among contractors, leaving room for new
      expertise.
  o   New regulations on the import of used machinery, equipment and chains, effective from June 15, 2019: Prohibited to import use d machinery, equipment,
      and production line technology of more than 10 years old and/or environmentally damaging and/or with capacity of les than 85% compared to initial
      performance. The ban on used machinery aims to limit the use of outdated, poor quality, and unsafe equipment in the country.

 Challenges
  o   Some foreigner partners have been chosen / already started cooperating with Vietnamese cities on their urban project developm ent.
  o   Low entry barrier in general, however regulations on foreign construction contractors : partnership with Vietnamese contracto rs is required.
  o   Missing clear incentives or criteria for green procurement: clear policy and mechanisms are needed.
  o   The development of smart city in Vietnam is an urgent but difficult requirement, because setting up a smart city model is syn onymous with the innovation
      of infrastructure system from education, transportation.
  o   “Long-term” vision and partnership should be privileged since some projects should take time to be kicked -off.

                                                                                                                22.1.2020                                       42
Finnish competitive advantage, arguments to be used without shame

                                                   It is the image…

 Finland has been over 45 years in diplomatic relationship with at that time North Vietnam. That is highly appreciated
  still by the government and party, providing goodwill.
 Finland has contributed extensively in building Hanoi and other cities clean and wastewater systems. Everybody knows
  about Finland, latest when you mention water…
 Finland is known as a high-tech country.
 Finland ranks 26th/101 countries investing in Vietnam.
 Finland: leader in Europe in terms of smart city development, creating new business models and efficient city
  planning. Helsinki ranked 5th worldwide in terms of smart city governance.

 Finnish companies who have shown interest within authorities, companies, other stakeholders will be considered
  suppliers for current focus sectors in Vietnam. BUT nobody is going to contact you unless you do PROACTIVE work and
  have LOCAL PRESENCE. A superior product simply is not enough when your competitors are actively promoting
  themselves.

                                                                                     22.1.2020                            43
Stakeholder interviews
Companies interviewed

#           Company                     Homepage                                  Address                               Contact person                    Title                        Tel                          Email

1 Nguyen Kim holdings   http://www.nguyenkimholdings.com/       198 Nguyen Thi Mi nh Khai, District 1, HCMC          Nguyen Le Hoang Anh       Seni or Leasing Specialist      84 986 162 586   anh.nguyenlehoang@nguyenkimholdings.com

                                                             TS2-12.02 The Tresor Building, 39 Ben Van Don,
2 WSP                   https://www.wsp.com                                                                            Antti Ka rjalainen              Di rector               84 934 154 400   antti.karjalainen@wsp.com
                                                                            Di s trict 4, HCMC

3 Rierckermann          https://rieckermann.com/en/             331 Nguyen Thuong Hien, District 10, HCMC            Ma i Di nh Thai Chieu   Bui lding Technology Specialist   84 937 243 068   chieu.mdt@rieckermann.com

                                                                                                                                              Project Ma nager & Stra tegy
4 G8A                   https://g8a-architects.com/                  71 Ha i Ba Trung, District 1, HCMC               Nguyen Khanh Duy                                         84 938 502 585   duy.khanh@g8a-architects.com
                                                                                                                                                     Devel opment
                                                              No 81, Roa d 5, Va n Phuc Ci ty, Hiep Binh Phuoc
5 GT industrial         http://www.gt-industrial.com.vn                                                               Nguyen Hoai Anh              General Ma nager            84 904 858 386   hoaianh.nguyen@gt-industrial.com.vn
                                                                      Di s trict, Thu Duc Ward, HCMC
                                                            Pa x Sky Bui lding, 123 Nguyen Dinh Chieu, District 3,                                                                              Do not wish to disclose
6 Hoa Binh Group        http://hoabinh-group.com/                                                                      Vu Anh Phuong             Bi dding Department           84 918 204 931
                                                                                     HCMC

                                                                                                                                                                   22.1.2020                                                     45
Selected comments and quotes
                                                                                                                                       “Asian suppliers are quite good on
                                                                                                                                        technology and they have a big
                                                                                                                                   advantage to be close geographically so
         “The shopping mall concept has been also                                                                                   less expensive in terms of logistics and
       changing. Before, people went to a shopping
                                                                                                                                     production, and the most important is
        centre to make their purchases. Nowadays,                                                                                   they understand the Vietnamese/Asian
             shopping malls are places for food,                “I find the construction sector in                                              market very well.”
        entertainment and service experience. The               Vietnam is still very conservative,                                “In the construction industry it is difficult
       objective is to create destinations that invite     especially when I work with government                                  to manage from oversea. There are a lot
                      customers to linger”                          or public administrations.”                                    of unofficial information you cannot have
            “Retail clients might not be asking for         “It is time to think about quality. Many                                      if you are not “on the field”
         sustainable materials or building practices,      construction works have been done just
         right now, but I predict that they will do it     to be done, or maybe there were such a
         soon, especially if they want an edge with         lot of priorities more than quality, then
                       female customers”                     quality of construction works was not
                                                                guaranteed as it should be. High
                                                                 aesthetic constructions are also
        Nguyen Le Hoang Anh                                                 welcomed”
                                                                                                                                   Vu Anh Phuong
        Nguyen Kim holdings                                                                                                        Hoa Binh Group                            “In industrial construction it is
                                                                                                                                                                            less required to go into details
                                                                                                                                                                            as in residential, yet it must be
   “In a construction workflow, the design                                                                                                                                   functional, simple but energy-
    and engineering consultancy phase is                                                                                                                                    saving. Finland should be good
         very important. Their vision and                                                                                                                                     at this since I’ve heard they
                                                         Antti Karjalainen               “It is not easy to deal and work with Vietnamese                                      are very green-technology
  evaluation play an important role in how
                                                               WSP                       when you don’t understand the country and the                                       oriented. Any solution to help
     orienting the trend and needs of the
                                                                                         people here. Very important to understand how                                       the factory to save energy or
                    industry”
                                                                                               the Vietnamese business culture and its                                       to treat/transform energy like
  “Once the deal with Vingroup was done,
                                                                                          operating mechanism is. And it may take time”.                                      from waste to electricity for
     it’s getting easier, since it becomes a
                                                                                         “They (Finnish companies) should first come and                                       example to feed the same
     reference and everyone could say “If
                                                                                         “test” the market by themselves because no one                                     factory, should be interesting”
    Vingroup approves, it should be really
                                                                                             can “feel” the market better than they do”
                     good””.

                                                                                                                                                                         Nguyen Hoai Anh
Mai Dinh Thai Chieu                                                                     Nguyen Khanh Duy                                                                   GT industrial
  Rierckermann                                                                                G8A

                                                                                                                                            22.1.2020                                                            46
Next steps
Dos and Don’ts

Success in Vietnamese business environment is not:

     Searching databases for tenders. The decision is done before the tender although it looks there is competition
     Having a distributor and being 1 company of the 50 others. Distributor sales is re-active unless a proper sales channel development
      is done, and your competitors crush you all the way.
     Do not assign into the KEY position of your Vietnam market entry any young freshly graduated person in Finland developing you r
      business. They lack the skills, business experience and especially the network which is crucial in succeeding in Vietnam. Time is
      money and cost saving solutions at minimum delay your market entry if not stopping it totally. You need a seasoned salesperson to
      work in construction industry.
     Only traveling 1-2 times to Vietnam for exhibitions and hoping to find business in showrooms. The real opportunities come through
      the network and pro-active sales, day after day. Market presence is a must, footwork essential as Finnish companies are not alone
      in the market, far from that.
     Coming to the first meeting with a prospect and hoping to close a deal. When a Vietnamese company first time meets you, they
      only try to decide if they can do business with you or not at all. If not, there is no technical solution which could change the
      balance.
     And like always in Asia, respect your counterpart and don’t make him loose face.

                                                                                               22.1.2020                                 48
Dos and Don’ts

Success in Vietnamese business environment is:

     Understanding the market need. Do your homework first. If your product is not needed or not interesting, you will not sell. A
      product/service-related market study is always needed and can be done only off-line and in Vietnam. There is no fully reliable
      statistics or data, it has to be collected via interviews of stakeholders... Sometimes a localization of the product/service is essential.
     Understanding how the market works. In the same market study you need to get the information of how the business deals are
      done, who does what and who are the competitors. This is called Value Chain and if you don’t know it, you will bang your head
      against the wall while your competitors grab the market. Business in Vietnam is about networks and personal relations, not about
      superior products, although they help to create interest. Business in Vietnam is very much personal, more between people than
      between companies.
     After having all needed understanding, you need to develop your sales channel. What is the best approach for selling in Vietn am?
      Choices are various and these are the main approaches
          o selling from Finland/region (high value technical investments)
          o selling through local distributor/representative or
          o having your own Vietnamese Salesperson on the ground, building for you the network and doing the footwork (both are needed)
     Being ready to invest money and time, be ready for a slow start and long entry process. Success is built with determination, work
      and right value proposal and in Vietnam it will take more time than in developed markets. However, once relationships are created,
      business starts to run and expand to new customers.

                                                                                                        22.1.2020                             49
Pros and cons of major sales channel options

Option 1: Direct sales from Finland/region        Option 2: Distributor/representative             Option 3: Outsourced sales

Pros                                              Pros                                             Pros
• Easy to arrange                                 •   Low cost solution for small companies        •   The most efficient solutions
• Product knowledge = full
                                                  •   Medium capex in the beginning, low opex      •   Start in 3 months
• Quick start
                                                  •   Start within 3-6 months                      •   100% pro-active, dedicated solution
• Low capex, high opex
                                                  •   If pro-actively managed, can be a success    •   Managed by professionals
                                                                                                   •   Medium cost, low opex
Cons
                                                  Cons
• Language skills missing =need interpret
• Network building, market entry very slow.       •   How to find the right pro-active Partner?    Cons
• No real prospecting possible, only for Tier 1   •   You are only one of 50 other franchises      •   Needs daily support in the beginning
   prospects                                      •   Very limited sales territory/customer base   •   Highest capex (recruitment, training
• Doesn’t spread the brand in market

                                                                                                   22.1.2020                                  50
Business Finland funding
        options
TEMPO

Towards international growth
 For Startups, SMEs and Midcap companies
  seeking to grow global

 ► WWW.BUSINESSFINLAND.FI/EN/TEMPO

                                            22.1.2020   52
TEMPO

Towards international growth
     Test your business concept
     Get feedback from potential customers
     Explore demand in a new market
     Learn about the customer need
     Develop management, ways of working and
      organization

BUSINESS FINLAND FUNDING

    75 % of the     BF funding is
                                        Grant
      project’s         max.
                                    (de minimis)
    overall costs     50 000 €

                                                   22.1.2020   53
MARKET EXPLORER

Find out about new export markets
   For SMEs and Midcap companies looking for
    new international markets for their solutions

► WWW.BUSINESSFINLAND.FI/EN/MARKET-
  EXPLORER

                                                    22.1.2020   54
MARKET EXPLORER

Find out about new export markets
     Create an internationalization plan and strategy
     Perform a market survey
     Analyze the need for localization
     Assess the competitive situation
     Draw up a list of retailers and distribution
      partners

BUSINESS FINLAND FUNDING

    50 % of the     BF funding
                                     Grant
      project’s      5 000 –
                                 (de minimis)
    overall costs    10 000 €

                                                         22.1.2020   55
Appendix
Appendix: Vingroup, major property developer

                                                                                                                            Trade name          Vingroup Joint Stock Company
   •   Subsidiaries (the most popular) and their success                                                                                          th
                                                                                                                            Ranking**           6 /500 largest Vietnamese enterprises,
          •    Vinhomes: residential real estate development (Landmark 81, Times City,…).                                                        st
                                                                                                                                                1 private conglomerate
          •    VinCommerce*: convenience stores (2,287 VinMart+), supermarkets (120 VinMart), electronics stores
                                                                                                                            Type                Public
               (242 VinPro), home (Index Living Mall) and Fashion-Sport-Shoes-Beauty stores (VinDS). E-commerce
               platform Adayroi.com.                                                                                        Industry            Conglomerate (48 subsidiaries)
          •    Vincom: shopping malls (Vincom Centre, Vincom Plaza, Vincom Mega Mall…). 70 malls in 39 cities.              Created             1993
          •    Vincom Office: office real estate.                                                                           Founder             Pham Nhat vuong (Mr)
          •    Vinpearl: luxury resorts (Vinpearl Nha Trang, Vinpearl Da Nang…). 16,700 rooms.                              Headquarters        Vinhomes Riverside, Long Bien
          •    Vinpearl Land: Amusement parks (Vinpearl Safari Phu Quoc).                                                                       District, Hanoi, Vietnam
          •    Vinmec: healthcare system. 7 hospitals & 4 clinics. 1,650 beds.                                              Area served         Vietnam
          •    Vinschool: education from kindergarten to high school. 13,000 students enrolled, 29 campus.                  Revenue             89,392 trillion VND (2017)
          •    VinEco: agricultural production, operating 14 farms spanning 2,000 ha of land.                               Net income          9,445 trillion VND (2017)
          •    VinFast: automobile, cars and motorbike manufacturing (annual production capacity of 250,000 cars).          Total assets        213,792 trillion VND (2017)
          •    VinSmart: smartphone (partnered with BQ in Spain).
                                                                                                                            # of employees      43,000 (2017)
          •    VinID: Fintech, Loytal and Digital Marketing app services, 7 million users in 2019.
                                                                                                                            Website             vingroup.net

   •   Recent investments
           •   Australian property market: $ 22.5 million | 2016
           •   VinFast car factory: $3.5 billion | October 2018
           •   High-tech development: total charter capital of VND 390 billion on its 4 subsidiaries (VINCSS, VinConnect, HMS, Phuc An) | November 2018

   (*) Vinmart and Vinmart+ from VinCommerce have just been sold to Masan Ltd 3/12/2019

                                                                                                                 (**) VNR500 Ranking - Top 500 Largest Enterprises in Vietnam in 2019, 26 th Nov 2019 (Vietnam Report)

                                                                                                                                             22.1.2020                                                           57
Appendix: Vingroup, major property developer
•   Vinhomes – Development and
    Achievements                                                               VN Residential Real Estate Market Share                                   VN Residential Real Estate Market Share
      •   Largest commercial real estate developer in Vietnam,                 (Source: CBRE)                                                            – Luxury Segment (Source: CBRE)
          among the leading residential property providers in                                                                            Other                                                                Other
          the SEA countries.
      •   Property development in 40 cities.
      •   17 urban area projects in Hanoi, HCMC, Hai Phong
          City, northern Bac Ninh Province, Thanh Hoa Province
          and Ha Tinh Province.
      •   16,000 ha land owner (~ 50% in HCMC & Hanoi).
      •   Financial statement YTD Sep 2019:
            •   Total consolidated net revenue: VND 37,642 billion (USD 1.62
                billion).
            •   Total profit before tax: VND 21,013 billion (USD 0.90
                billion),+ 41% compared to YTD 2018.
            •   Total assets (on 30 th Sep 2019): VND 161,662 billion (USD
                6.96 billion).

                                                                                      Expected revenue from 3 big projects (Source: KB Securities Vietnam - KBSV estimation)
•   Return on Investments
                                                                                   (Mil VND)                    Tota l Project Revenue           Revenue 2019         Revenue 2020     Revenue years a fter
      •   YTD Sep 2019: 46,000 apartments/villas sold (VND
          66,552 billion, or USD 2.87 billion) mostly from
          Vinhomes Ocean Park (Hanoi), Vinhomes Smart City
          (Hanoi), Vinhomes Grand Park (HCMC).
      •   USD 11 billion of revenue is expected only from these
          3 projects.
                                                                                   Tota l

                                                                                                                                                                22.1.2020                                       58
Appendix: Vingroup, major property developer

•   Key construction partners                                       •   Typical Vinhomes “City in the city”                                   •      “Home-made” smart home devices -
      •   Coteccons, followed by Hoa Binh Group have                    ecosystem                                                                    Vsmart
          been 2 long-standing and reputable general
          contractors for Vingroup on several projects:                                                                                                •   So far, the smart home market was mainly
                                                                                                                                                           dominated by VNPT, Viettel, MobiFone, BKAV
           •   Finished: Vinhomes Central Park (and its famous
               Landmark 81 tower), Vinhomes Golden River,                                                                                                  (leader).
                                                                                                 S w imming pools
               Vinhomes Thang Long, Vinhomes Gardenia, Vinfast
                                                                                    S pa, massage
                                                                                                                                                       •   Vingroup announced that after mobile
               factory…                                                                                         C inemas
                                                                                                                                                           phones, it would begin manufacturing smart
           •   Ongoing: Vinhomes Ocean Park, Vinhomes Smart
               City, Vinhomes Grand Park…                                                                                                                  devices, including smart TV, air-conditioning,
                                                                             Running paths                             P lay ground                        and smart fridges (Nov. 2019).
      •   Sub-contractors (among others)
                                                                                                                                                            •   Vingroup has recently acquired many startups
           •   Mechanical & Electrical: HVC (Vinschool Ha Long,
                                                                                                                                                                related to the IoT, especially camera technology.
               Vinhomes Central Park, Vinhomes The Harmony
               Riverside 1, 2 Long Bien…) Searefico (Vinhomes              BBQ areas                                           S chool                      •   In deal with Google to develop smart TVs.
               Golden River), Aurecon (Landmark 81 tower)…                                                                                                  •   “The Vsmart ecosystem has both hardware and
           •   Landscape design & Consultancy: EDSA, West                                                                                                       software as well as added-services. Vsmart will
               Green (Vinpearl Phu Quoc Resort & Villas, Vinpearl             G y m,                                    P ark/                                  build smart devices, smart apartments and smart
               Da Nang, Vinhomes Golden River, Vinhomes                       sport facilities                      G reen spaces                               cities.” - Nguyen Viet Quang, GD of Vingroup.
               Central Park,…)
      •   Banking partner: Teckcombank has become                              Restaurants, cafes               S upermarket, mall

          Vingroup's strategic partner with flexible                                                P harmacy

          financial solution package for potential
          buyers.

                                                                              Hospital in some of Vinhomes “Cities”
                                                                              (Central Park HCMC, Times City Hanoi…)

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