CONGRATULATIONS TO THE NEW EXECUTIVE COMMITTEE MEMBERS FOR 2020-2021 - The Texas School Public Relations Association
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IN THIS ISSUE: Executive Committee
Finals, Conference Registration &
More
CONGRATULATIONS TO THE
NEW EXECUTIVE COMMITTEE
MEMBERS FOR 2020-2021
President-Elect North Central Vice
Far West Area San Antonio Vice
Veronica Sopher President Vice President President
Megan Overman, Melissa Martinez, Kim Cathey
CPC CPC
Gulf Coast Vice Houston/ At Large Place 2 At Large Place 3
President Beaumont
Craig Verley Stephanie De Los Emily Conklin,
Vice President Santos CPC
Kim Hocot
Returning Executive Committee members for 2020-2021 include:
· President: Veronica Castillon, APR, Laredo ISD
· Immediate Past President: Monica Faulkenbery, APR, Northside ISD
· East Texas Area VP: Jamie Fails, Willis CISD
· West Central Area VP: Kyle DeBeer, Waco ISD
· Northwest Area VP: Kenneth Dixon, Lubbock ISD
· Central Texas Area VP: Corey Ryan, Leander ISD
· San Antonio Area VP: Anne Marie Espinoza, Uvalde CISD
· At-Large VP Place 1: Rebecca Villarreal, APR, New Braunfels ISD
Thanks to the members of the Teller Committee for ratifying our election
results. These members include Liza Rodriguez, Canutillo ISD; Clarissa
Silva, Texas City ISD and Jenny Bridges, Waxahachie ISD.
The deadline for submitting Professional Awards nominations is
Tuesday, December 17 by 4:00 p.m.
Honor TSPRA's best and brightest by nominating someone for the 2020
TSPRA Professional Awards in these following categories:
Professional Achievement Award - The recipient shall be a person
employed full time in the field of school public relations, hold professional
membership in TSPRA for at least 10 years and during that time exhibited
a creative, dedicated, and professional approach to school
communications.
Most Valuable Member Award - Sponsored by Intrado
SchoolMessenger - The recipient shall be a member of TSPRA who has
contributed significantly to the improvement of the association.
Rookie of the Year Award - Sponsored by O'Connell Robertson - The
recipient shall be employed full time in the field of school public
relations, hold professional membership in TSPRA, and exhibit a creative,
dedicated, and professional approach to school communications. This
person shall be a member of TSPRA and shall not have been employed in
school public relations for more than 36 months at the time of the
nomination deadline.
Bright Idea Award - Sponsored by Huckabee - This award shall go to a
TSPRA member and/or TSPRA nominee for outstanding ideas, strategies,
projects or programs designed to promote public education in Texas
through effective communications. To be considered for the award, an
entry must be creative, unusual, effective, and adaptable.
Media Award - Sponsored by Blackboard - To be given to a a media
professional who has contributed significantly to the public understanding
of public education in Texas through print or broadcast media.
Consideration should be given to a nominee who successfully explains
complex educational issues, presents issues in an unbiased manner, and
who initiates stories that promote the mission of public education.
Partner in Public Education Award - Sponsored by HCDE - To be given
to an individual or organization who has made significant contributions to
the cause of public education and/or the profession with actions and/or
contributions complementing the mission of TSPRA. The media and
active TSPRA members are not eligible to receive this award.
TSPRA members in good standing (dues paid) are eligible to submit
nominations, which will be made online through the OpenWater platform
today beginning at 2:00 p.m., the same tool used for submitting Star
Awards. Instructions for using OpenWater can be found on the top of the
landing page.
For criteria, nominating instructions and the online nomination form,
CLICK HERE.
WE WANT TO KNOW MORE ABOUT YOU
We love celebrating our amazing TSPRA members! So we can celebrate
you, please help us by telling us a little bit about yourself. Just fill out the
form and email it along with three photos to Tracie at tseed@tspra.org.
Member Mondays are posted, you guessed it, each Monday on our
Facebook page in the order of receipt.
Submit Member Monday
TSPRA CONFERENCE 2020
The deadline to register for the 2020 Annual
Conference without paying a late fee is January 24,
2020. All registrations made after Jan. 24 will
include a $100 late fee.
February 24-27, 2020
Omni Barton Creek Resort
Executive Committee Meeting ♦ Monday a.m., Feb. 24
Pre-Conference Sessions ♦ Monday p.m., Feb. 24
Regular Conference Sessions ♦ Tues., Feb. 25
through noon on Thurs., Feb. 27
Star Awards Banquet ♦ Wednesday p.m., Feb. 26
8212 Barton Club Drive
Austin, TX 78735
REGISTER NOW
* NOTE : CONFERENCE OVERFLOW HOTEL
We are at capacity at Omni, so we suggest you
secure your Sonesta reservation. If you need to cancel
your reservation at the Omni, please contact us
immediately before cancelling, so we can offer your
room to another attendee.
SONESTA: CONFERENCE OVERFLOW HOTEL
Group Name: TSPRA OVERFLOW
Group Code: 0223TXSPRA
Block Dates: 02/23/20 - 02/27/20
Call: 512-483-5902
If you are staying at Omni. Become an Omni Select
Guest® member by SIX WEEKS BEFORE
CONFERENCE to earn free nights plus complimentary
on-property benefits. It’s easy to sign up and it is
FREE!
Select Guest members receive:
· Free Wi-Fi
· Bottled water
· Customized preferences
· Beverage benefit
· Pressings & shoe shine
· Express check-in & check-out
· Earn free nights
JOIN SELECT GUEST
DON'T MISS PRECONFERENCE
Preconference is a great time to dive deep into a concentrated subject
with your peers. Sessions run on Monday, February 24, 1-4 p.m. and are
only $100. Register for them during conference registration. Questions?
Email info@tspra.org.
PRECONFERENCE - Put The APR In Your Professional Portfolio
Invest in yourself, invest in your career and start your path to becoming an
APR during this interactive session. Don't let another year pass without
adding this credential to your professional portfolio. During this session,
you will meet with an APR mentor to get a jump start on your portfolio
project and learn what it takes to earn this prestigious credential. The
session will provide you with a roadmap to earning your APR. Rebecca
Villarreal, APR and TSPRA APRs.
PRECONFERENCE - Mastering The Visual Code: The Building
Blocks Of Powerful Visual Storytelling
Telling a compelling video story is dependent on knowing a hidden visual
language that has been with us since early cinema days. The language is
‘hidden’ because it is a visual code embedded in every TV show, every
video message and every movie you have ever watched. Although it is
ever present, this visual code is easy to over look simply because it is
visual. Julie Jones, director of the National Photographers Association’s
(NPPA) News Video Workshop, will introduce you to this language and
show you how to harness it so you can build better stories from the
concept all the way through to the last edit.
PRECONFERENCE - Marketing
This three-hour workshop will flex your marketing muscles and get you in
shape for any season! You’ll go through exercises and guides to maximize
your website (regardless of where you’re at), plan small and large
campaigns, and work with what you’ve got to market all you have. Join us
at the pre-conference starting line! Lisa Losasso Jackson, Eleven
Productions
PRECONFERENCE - Rookie Boot Camp
Every PR professional needs some tools to help navigate school
communications. TSPRA Rookie Boot Camp will provide you with some
basic tools, tops and techniques to finding your way through the day-to-
day adventures we all face. Get to know your fellow rookies and meet
some veterans who will help maximize your TSPRA experience. Barry
Perez, Northside ISD; Kim Hocott, Pearland ISD; Claudia Lemus-
Campos, PSJA ISD; Ian Halperin, Wylie ISD
PRECONFERENCE - TCU What Leaders Can Learn From Hurricanes:
Crisis Communication And Messages Of Resilience
Hurricane Harvey not only battered the Texas coast in 2017, but it also
dumped several feet of rain across the Houston area. One school district
in Fort Bend County, Texas, used a discourse of resilience before, during,
and after the storm to position its community for renewal. From this year-
long academic case study about the discourse of renewal, built with help
from the Fort Bend ISD communication team, find out how public sector
leaders can model resilience discourse. This model is one way to "round
up" crisis communication into more than warnings and announcements.
Also, in this interactive session, attendees will work individually and in
groups on developing a storytelling map, for finding the right voices in
your district for every type of story. Jacqueline Lambiase, Ph.D., is
department chair and professor of strategic communication at TCU in Fort
Worth, TX. She directs the Certified Public Communicator Program at
TCU, which partner s with TSPRA to provide graduate-level professional
development for school communicators. Lambiase has published more
than 40 journal articles, edited books, white papers, and book chapters on
social media and public-sector communication, public relations ethics,
crisis communication, and gender in advertising.
Golf is also available as a Preconference activity!
February 24, 2020
Fee: $100.00
Coore Crenshaw Cliffside Course
• Tee Times Starting at 12:33 pm
• $100 per player
• Price per player includes 18 hole green fee, shared golf cart with GPS,
range balls and tournament operations
• Rental clubs are $75 per set including 6 golf balls. (Make your own
arrangements for the rental.)
• No cancellations for this event; if weather prohibits play, golfer should
attend one of the pre-conference sessions
GRAMMAR TIME Functions of the Dash The dash is one of the most effective punctuation marks of all. It can halt readers in their tracks—it makes them pay attention—as they read through your words of wisdom. Basically, the dash creates the biggest of the "punctuational pauses," the smallest being the comma; next, the parentheses; and finally, the dash. Though the dash does have other uses, showing up primarily in creative writing, it can help expository writers in five situations. 1. Explanatory or Defining Phrases Set off explanatory or defining phrases with a dash. Of the three punctuation marks producing a pause—the comma, the dash, the parentheses—the dash produces the most abrupt pause of all. 2. Parenthetical Material Set off parenthetical material with a dash. The dash can halt readers in their tracks—it makes them pay attention— as they read through your words of wisdom. 3. Introductory Defining Phrase Set off an introductory defining phrase with a dash. Em dashes, parentheses, and commas—these are the major punctuation marks used to create a pause. 4. Appositives You should use the dash to set off an appositive when commas might cause confusion: Pauses in sentences—explanatory phrases, defining phrases, parenthetical material, and introductory defining phrase—prompt many writers to use the dash. 5. Sudden Break in Thought Set off a sudden break in thought with a dash. The committee's expansive logic—it went far beyond any previous decision—increased the available remedies rather dramatically.
Victory—that was her only goal.
(www.grammar.com/chapter-5-dash)
Christina Eckert was promoted from Media Specialist to Director of
Marketing at Northside ISD/San Antonio.
Cindy Doyle, Klein ISD/EF, retires on December 31, 2091.
WELCOME LINKS YOU CAN
NEW MEMBERS USE
>Ashley Ford, Waxahachie ISD Despite the popularity of live chat
>Kaitlin Paonessa, Georgetown and email, phone calls are still the
ISD preferred medium by customers –
and often the main culprit of poor
customer experiences. Here are 10
TIPS for handling professional
phone calls.
The value of social media as a
marketing tool is ongoing,especially around the holidays
when you want to spread the word
any promotions or events. Here are
40 FREE HOLIDAY GRAPHICS
and more tips to make your job a
little easier.
You need the best free graphic
design software around to make it
as a graphic designer in this
expensive tech-heavy industry.
HERE IS A LIST of the best of the
best options to cover the basics of
what you'll need.
VOLUNTEER NOW H-E-B
VOLY.org is the innovative, all-in- H-E-B launched the Excellence in
one volunteer solution for school Education Awards program in
districts. Powered by technology cooperation with the Texas
nonprofit VolunteerNow, VOLY.org Association of School
makes it easy to recruit, manage Administrators in 2002 as a
and track the volunteers who positive way to support public
support schools. Schedule your education in Texas. It has become
demo now at schools@voly.org or the largest monetary awards
214-818-9848! program for educators in the state.
Since its inception, over $11 million
has been awarded. Visit
heb.com/education to nominate
your favorite educator.
SPRINTText: TSPRA members! Enjoy
Sprint Perks benefits for your
personal needs! Visit Sprint store
near you. Use GAEDU_XTX_ZZZ
to get your benefits.
CONTACT INFO
406 E 11th Street, Stes 101-105
Austin, TX 78757
Telephone: (512) 474-9107
Fax: (512) 477-0906
info@tspra.org
Copyright © 2019 TSPRA All rights reserved.
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406 East 11th Street
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Austin, United States
512-474-9107
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