Conference Guide - Dmexco
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Conference Guide
Studio Wednesday, September 23, 2020 (Day 1) 10:00-10:06 EN Studio 1 11:10-11:34 EN Studio 2 DMEXCO @home Opening E-commerce in times of Corona Dominik Matyka (Chief Advisor at DMEXCO), Gerald Böse (President and Chief Executive Jenny Gruner (Director Digital Marketing at Hapag-Lloyd AG), Ines Imdahl (CEO at Officer at Koelnmesse GmbH), Matthias Wahl (Präsident at Bundesverband Digitale Lönneker & Imdahl rheingold salon GmbH & Co KG), Bożena Nawara-Borek (eCommerce Wirtschaft (BVDW) e.V.) Manager Europe/CEEMEA at SWAROVSKI), Eva Reitenbach (Managing Director at oddity jungle GmbH), Jeannette Rohwer-Kahlmann (Head of E-Commerce & Customer Care at Philip Morris GmbH), Monika Schulze (Head of Direct and Partnerships at Zurich Insurance Company Ltd) 10:07-10:31 EN Studio 1 Protecting Access to Opportunity 11:14-11:32 EN Studio 3 David Fischer (CRO at Facebook Inc.) PAYBACK Programmatic – Offline 10:13-10:31 EN Studio 2 transactions and online advertising join The 5 Cluster Influencer Framework. From 1 forces with 1st party data to 5 dimensions. Benedikt Schmitt-Homann (Director Programmatic at Payback), Alexander Weißenfels (Country Manager Germany at Adform) Jan Homann (CEO & Founder at eqolot ) 11:16-11:28 EN Studio 1 10:30-10:54 EN Studio 3 Why attitude matters Corona…What’s Next?! 3 Perspectives on Alexander Birken (Chairman of the Executive Board and Chief Executive Officer at Otto the New Normal Group) Florian Haller (CEO Serviceplan Group at Serviceplan Group SE & Co. KG), Doris Rosenauer (Senior Consultant Business Development at GfK SE), Erik Friemuth (TUI AG) 11:29-11:42 EN Studio 1 It pays to be positive - How brands can help 10:32-10:50 EN Studio 2 build an optimistic future Future of fashion e-commerce - what are Louise Richardson (Director of Marketing at Pinterest ) the major trends for the next years to come? Tarek Müller (Co-Founder & Managing Director at ABOUT YOU GmbH), Doro Gelmar 11:33-11:51 EN Studio 3 Innovation is dead. 10:32-10:50 EN Studio 1 Debbie Vavangas (IBM Garage Global Lead, VP - Global Business Services, IBM at IBM iX) Digital Transformation - the new Normal Nikolaus Röttger, Thomas Jarzombek (Federal Government Coordinator of German 11:35-11:53 EN Studio 2 Aerospace Policy at Ministry for Economic Affairs and Energy) How Can a Better User Experience Support 10:51-11:15 EN Studio 1 an Ambition to Lead the Way in Food E- Leading Attitude to Action Commerce Alicia Tillman (Chief Marketing Officer at SAP ) Christophe Gregoire (Head of IT Digital at Carrefour Belgium) 10:51-11:09 EN Studio 2 11:43-12:00 EN Studio 1 Livestream Shopping DNI 2.0: Diversity & Innovation Maryam Ghahremani (CEO at Bambuser AB) Chris Denson, Jennifer Sarah Boone (Moderator, Presenter at Jennifer Sarah Boone) 10:55-11:13 EN Studio 3 11:52-12:10 EN Studio 3 Outcomes vs. Monitoring: How to cultivate Times of change - The role of innovation and trust for the next phase of remote work digital leadership Andrew Filev (Founder & CEO at Wrike) Tino Krause (Country Director DACH at Facebook Inc.) 11:54-12:12 EN Studio 2 The Douglas Journey: From an omnichannel retailer to a one-stop-shopping platform in beauty Vanessa Stützle (Chief Digital Officer at Parfümerie Douglas GmbH) Koelnmesse GmbH Page 2 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
12:00-12:24 EN Studio 1 13:00-13:24 EN Studio 2 The All-Digital Customer Mastering Customer Signals in the Adam Blitzer (EVP Digital at Salesforce), Zach Kramer (Vice President & General Manager at Sonos) Experience Economy Nate Skinner (Global Marketing Leader at Oracle Cloud CX ) 12:11-12:29 EN Studio 3 13:08-13:20 Studio 3 The Power of Listening Differently Jessica Nordlander (COO at Thoughtexchange), Paula Tripp (Director, Foundational Do Your Experiences Delight? Consumer Insights at McDonald's) Lindsay McEwan (Vice President and Managing Director EMEA at Tealium) 12:12-12:30 EN Studio 2 13:10-13:28 EN Studio 1 Facebook on the age of ‘Discovery Why now is the time to accelerate your Commerce’ digital marketing Kai Herzberger (Group Director DACH & EMEA - Commerce, VC & Disruptors at Facebook Jason Spero (Vice President, Global Business at Google) Inc.) 13:21-13:39 EN Studio 3 12:30-12:48 EN Studio 3 Purpose. Launch. Connect. Leading the way Video advertising effectiveness: Why to your community. advertising on TV, YT, Fb or Insta has such a Jolanta Baboulidis (Country Director at Twitter Germany) different impact Karen Nelson-Field (Founder & CEO at Amplified Intelligence) 13:25-13:43 EN Studio 2 Leading teams & supporting customers: 12:30-12:42 EN Studio 2 marketing in a pandemic Misinformation online: why brands need to Tifenn Dano Kwan (CMO at Dropbox), Andy Wilson (Director, Media at Dropbox) deliver official answers in search Howard Lerman (CEO & Co-Founder at Yext) 13:29-13:41 Studio 1 The Evolution of Touchpoints: How WSJ | BG 12:32-12:50 EN Studio 1 is Creating Digital Momentum 10 REASONS WHY OOH IN 2020 Nikolaus Röttger, Josh Stinchcomb (Global Chief Revenue Officer Media and Marketing at François-Xavier Pierrel (Group Chief Data Officer at JCDecaux) Dow Jones) 12:42-13:00 EN Studio 2 13:40-13:58 EN Studio 3 How Customer Data Platforms (CDPs) help TBA companies drive results in challenging times Eugene Kaspersky (Chief Executive Officer at Kaspersky), Nikolaus Röttger Tom Treanor (Global Head of Marketing at Treasure Data) 13:42-14:00 EN Studio 1 12:49-13:07 EN Studio 3 State of Digital: Insights from 7,000 Digital Why a flexible workplace will benefit Leaders and their Customers to Help You employees, companies and cities Lead Through Change Nikolay Kolev (Managing Director Northern & Central Europe at WeWork) Martin Kihn (SVP, Product Strategy, Marketing Cloud at Salesforce) 12:51-13:09 EN Studio 1 13:45-14:45 Studio 2 A New Approach to Digital: Presenting the BVDW Challenge Award First Holistic Data Landscape of the Digital Timucin Guezey (Managing Director at Mindshare), Aljoscha Höhn, Marcus Veigel (Geschäftsführer at cynapsis interactive GmbH), Julia Exner (Director Digital Marketing & Universe. Field, EMEA at Otis), Team 1.1, Team 1.2, Team 2.1, Team 2.2 Martin Andree (CEO & Founder at AMP), Timo Thomsen (VP Product & Innovation at GfK SE) Koelnmesse GmbH Page 3 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
14:01-14:25 EN Studio 1 15:10-15:28 EN Studio 1 How our expectations of digital experiences It starts with TikTok have been accelerated Stuart Flint (Head of Global Business Solutions, Europe at TikTok) Iván Markman (Chief Business Officer at Verizon Media) 15:22-15:40 EN Studio 3 14:12-14:30 EN Studio 3 Changing patterns, changing future: News, TBA Trust and Advertising Erka Koivunen (Chief Information Security Officer at F-Secure Corporation) Maximilian Weigel (Managing Director Germany at Verizon Media) 14:31-14:49 EN Studio 3 15:29-15:47 EN Studio 1 Unleashing the $70 Billion Opportunity: Traveling Salesman instead of Customer Shifting Linear TV Buyers to CTV Journey - Why e-commerce must come to Mark Zagorski (CEO at DoubleVerify) the customer - and not vice versa Christian M. Sailer (CEO at Weltbild GmbH & Co. KG), Tobias Buxhoidt (Founder & CEO at parcelLab GmbH) 14:37-14:50 EN Studio 1 Microsoft’s culture transformation 15:29-15:47 EN Studio 2 Steve Clayton (Chief Storyteller at Microsoft Corporation) Media Communication in the New Reality Tina Beuchler (Global Head of Media & Agency Operations at Nestlé), Nikolaus Röttger 14:45-15:03 EN Studio 2 The End of Winning: Why We Must Learn to 15:41-15:53 EN Studio 3 Lose (Without Becoming a Loser) Tim Leberecht (CEO at House of Beautiful Business) WHAT’S PREVENTING YOU FROM DELIVERING GREAT CUSTOMER 14:50-15:02 EN Studio 3 EXPERIENCE Resolving data complexity: How to treat Sophie Crosby (SVP, Product Management at Salesforce) customers as individuals 15:48-16:06 EN Studio 2 Neill Brookman (Director of Solutions Engineering, EMEA at Treasure Data) Red Tsunami - How China Tech changes the 14:51-15:09 EN Studio 1 way we learn, work and lead Evolving Diversity and Inclusion in Mark Wächter (Mobile Strategy Consultant at MWC.mobi), Shiwei Li (President at Tencent Cloud Europe) unprecedented times Maxine Williams (Chief Diversity Officer at Facebook Inc.), Nina Strassner (Head of 15:48-16:00 EN Studio 1 Diversity & Inclusion at SAP Germany) Equality, Now Shelley Zallis 15:03-15:21 EN Studio 3 Private Parts: The Surprising Role of AdTech 15:54-16:12 EN Studio 3 in the Rise of Memetic Warfare Maggie Louie (CEO at DEVCON | JavaScript Security) The CMO’s Digital Dilemma Douglas Bell (Global Chief Marketing Officer (CMO) at Searchmetrics GmbH) 15:04-15:28 EN Studio 2 16:00-16:24 EN Studio 1 Transformation, New Work & Leadership Oliver Kaltner (CEO at ROOM Europe), Sabine Eckhardt (Chief Executive Officer, Central Privacy and security in our new normal Europe at Jones Lang LaSalle SE), Petra von Strombeck (CEO at NEW WORK SE ) Nikolaus Röttger, Garry Kasparov (Avast Security Ambassador at Avast), Ondrej Vlcek (CEO at Avast) Koelnmesse GmbH Page 4 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
16:07-16:25 EN Studio 2 17:03-17:21 EN Studio 1 Harness the power of change: What comes Podcasts: This is just the beginning… after the COVID-19 pivot Tobias Bauckhage (Managing Director & Co-Founder at Studio Bummens GmbH), Nick Quah (Founder at Hot Pod Media) Jeff Titterton (CMO at Zendesk, Inc.) 17:04-17:22 EN Studio 2 16:13-16:25 EN Studio 3 The future of work and collaboration based New Work. New Rules. Marc T. Nicolaisen (Director Customer Experience at Steelcase) on cloud computing Aaron Levie (CEO at Box), Nikolaus Röttger 16:25-16:43 EN Studio 1 17:18-17:42 EN Studio 3 Resilience through Creativity on Instagram Grace Kao (Head of Global Business Marketing for Instagram at Facebook Inc.) Leaving 2020 behind – Future perspectives of the European start-up ecosystem Rouven Dresselhaus (Founder & Managing Partner at Cavalry Ventures Management 16:26-16:44 EN Studio 2 GmbH), Dan Ram (Moderator at IAmDanRam), Edward Roussel (Chief Innovation Officer at Reimagine what’s possible with DJI Dow Jones/ Wall Street Journal ), Oscar Escalante (Startup Unit at KölnBusiness Wirtschaftsförderungs-GmbH ) Ferdinand Wolf (Creative Director and Head of DJI Studio Europe at SZ DJI Technology Co., Ltd.) 17:22-17:33 EN Studio 1 16:26-16:38 EN Studio 3 Video Content: There is Always Time for TBA Good Storytelling Vivian Opsteegh (General Manager Films & Content at MediaMonks) 16:39-16:51 EN Studio 3 Risky Business: The Real Cost of Ignoring 17:23-17:41 EN Studio 2 Marketing Fraud How to build a $1 billion content strategy Bethann Noble (Head of Product Marketing at White Ops) Jeremy Connell-Waite (Sustainability & Climate Leader at IBM iX) 16:44-17:02 DE Studio 1 17:34-17:58 EN Studio 1 Linda Zervakis über Podcasts: Gefühl statt Now is the Time to Get CTV Advertising Right Definition Emma Newman (CRO EMEA at PubMatic), Jeff Quandt (Head of Programmatic Partnerships at Pluto.tv), Mike Fisher (VP Advanced TV at Essence), Eric John (Deputy Linda Zervakis, Saruul Krause-Jentsch (Head of Studios DACH at Spotify), Sven Bieber Director, Video Center of Excellence at IAB) (Head of Ad Sales Deutschland at Spotify) 17:42-18:00 EN Studio 2 16:45-17:03 EN Studio 2 Trustworthy Payments: how to keep your How to expand your customer customers and bottom-line secure demographics during COVID-19 and how the Roelant Prins (Chief Commerce Officer at Adyen), Martin Meyer-Gossner (Moderator at pandemic has shifted consumer behaviour The Strategy Web GmbH) Deena Bahri (Chief Marketing Officer at StockX) 16:52-17:16 EN Studio 3 17:44-17:56 Studio 3 Marketplaces 2020: Insights into a global European start-up ecosystem - A View from (r)evolution London Oliver Lucas (Founder & Managing Director at ecom consulting GmbH), Oliver Prothmann Louise Conolly-Smith (Head of Creative at London & Partners) (President at Bundesverband Onlinehandel e.V.), Christian Driehaus (Co-founder at gominga eServices GmbH), Carine Moitier (Founder & Managing Director at Cross-Border Commerce Europe) 17:58-18:08 EN Studio 3 User-driven product development, powered by text analytics Maurice Gonzenbach (Co-Founder at Caplena), Kilian Hughes (Director Research & Insights at Joyn GmbH) Koelnmesse GmbH Page 5 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
17:59-18:12 EN Studio 1 18:44-18:56 EN Studio 1 How the Corona Update with Prof. Drosten is Fan Engagement Before, During, and After a Shaping the Future of Podcasting Live Stream Norbert Grundei (Head of programming N-JOY / Head of Audiolab THINKRADIO at Ty Roberts (Co-founder at FanTracks) Norddeutscher Rundfunk, N-JOY) 18:57-19:15 EN Studio 1 18:00-18:18 EN Studio 2 The Future of Media: A Conversation No Wrong Answers: Make or Break a between Alexandra Bruell and Christian Juhl Customer’s Trust in a Brand Christian Juhl (Global CEO at GroupM) Wendi Sturgis (CEO Europe at Yext) 18:57-19:05 EN Studio 3 18:10-18:20 EN Studio 3 Creating Compelling Branded Content How to succeed in China with a platform and During COVID big data- driven approach Michael Toedman (Principal Consultant & Advisor at Spark Creative), Jeff Harbach Fabian von Heimburg (Co founder/ Managing Director at Hotnest Technology) (President & CEO at Kauffman Fellows), Albert Samuels (CEO & Founder at Spark Creative) 18:13-18:31 EN Studio 1 18:57-19:15 EN Studio 2 Going virtual. Reimagining business as usual Biking to Success: Creating a seamless Anita Caras (Research Director at Verizon Media), Mark Melling (Head of RYOT Studio EMEA // 5G Lead EMEA at Verizon Media) Omnichannel Customer Experience Thomas Spengler (Chief Customer Officer at Internetstores Group), Daniel Renggli (Director CX Marketing Northern Europe at Oracle) 18:19-18:37 EN Studio 2 Trust is the new marketing currency 19:07-19:17 EN Studio 3 Manuel Tönz (Customer Experience Advisor SAS at SAS Institute GmbH) Predictive Supply Side Analytics for Aviation Aftermarket B2B Companies 18:22-18:32 DE Studio 3 Jens Peder Pedersen (CEO at Beep Analytics ApS) Gewinnbringende Touchpoints schaffen mit Programmatic Printing 19:16-19:40 EN Studio 1 Johannes van de Loo (General Manager at SmartCom GmbH) Worlds In Upheaval Thomas Koch (Founder at The DOOH Consultancy), Ralf Heuel (Owner & Creative Director at Grabartz & Partner), Christof Baron (Media For Excellence: Media Consultancy for 18:32-18:44 EN Studio 1 Strategy and Activation) , Isabelle Schnellbügel (Chief Strategy Officer at Ogilvy) Postproduction Advertising: The Future Is Now 19:19-19:29 EN Studio 3 Stephan Beringer (CEO at Mirriad Advertising plc) Navato-Die Evolution in der Nanotechnologie 18:34-18:44 DE Studio 3 19:31-19:41 EN Studio 3 PIM als Basis für B2B und B2C Commerce – How to make "Sustainability = Everybody's wir zeigen Lösungen für hochgradig Everyday Business", for Branding Pro's & komplexe Anforderungen Investors David Kimont (Senior Consultant at PRISCA GmbH), Markus Rohmeyer (CPO – Product Frederik Rubens Mortensen (CEO at 'hoodHeroes) Management at novomind AG) 19:35-19:59 EN Studio 2 18:38-18:56 EN Studio 2 Media safety and the progress and There is No New Normal - what’s the future implementation of GARM hold for modern marketing? Chris Babayode (Managing Director at MMA EMEA) Koelnmesse GmbH Page 6 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
19:41-19:59 DE Studio 1 20:38-21:02 EN Studio 2 Klimawandel und Journalismus: Wie Future Urbanization and How OOH spannend ist die Katastrophe? Advertising will Have a Critical Role Leonie Bremer (Fridays for Future) , Felix Dachsel (Editor-in-Chief VICE at Vice) Anna Bager (President, Chief Executive Officer (CEO) at Out of Home Advertising Association if America), William Eccleshare (Chairman and Worldwide CEO of Clear Channel Outdoor Holdings, CEO of Clear Channel International at Clear Channel Outdoor ), Jeremy Male (Chairman, Chief Executive Officer (CEO) at OUTFRONT Media), Jean-François 19:43-19:53 EN Studio 3 Decaux (Co-Chief Executive at JCDecaux SA) Better and easier PICTHTRANING with the Pitcherific pitch tool 20:43-20:53 DE Studio 3 Lauge Rasmussen (CEO at Pitcherific.com) Digitalisierung von kleinen lokalen Unternehmen 19:55-20:07 EN Studio 3 How to outperform competition with a 20:57-21:15 EN Studio 1 “performance first, brand second” attitude What’s Coming Next Dr. Dennis Schmoltzi (Founder & CEO at Emma – The Sleep Company) Ralph Simon (Chairman & Chief Executive Officer at Mobilium Global Limited) 20:00-20:18 EN Studio 2 21:03-21:21 EN Studio 2 From text links to Native Social - The The Marketing Accountability Void Evolution of Native Advertising Chad Engelgau (CEO at Acxiom), Arun Kumar (Chief Data and Marketing Technology Officer at Interpublic Group of Companies) Klaus Ludemann (VP, Native at Outbrain) 21:05-21:15 EN Studio 3 20:00-20:18 DE Studio 1 Recover - a secure & convenient solution for Alliances for a greater balance Julia Jäkel (CEO at Gruner + Jahr GmbH), Nikolaus Röttger events during Covid-19. GDPR compliant and transparent Jan Kus (CEO at Recover), Tim Schneider (CEO at Recover) 20:19-20:37 EN Studio 1 What's next? Brand communication and e- 21:16-21:34 EN Studio 1 commerce in times of crisis Chris Schneider (Director Strategy at pilot Agenturgruppe) International comparison of Video advertising: USA, UK, Australia, Germany, 20:21-20:31 DE Studio 3 Austria, Switzerland Chameleon - Die intelligente Karen Nelson-Field (Founder & CEO at Amplified Intelligence) Digitalisierungslösung des betrieblichen 21:22-21:40 EN Studio 2 Gesundheitsmanagements Niklas Hoffmann (Head of Business Development at Chameleon) Fighting Adtech Gravity: How Publishers Can Generate Yield and Combat Complexity Mark Bausinger (Director, Publisher Business Development at DoubleVerify) 20:32-20:42 DE Studio 3 KI-gestützte Dokumentenverarbeitung und 21:35-22:00 DE Studio 1 Prozessautomatisierung Miriam Winkler (Marketing & Sales Managerin at Evy Solutions GmbH) Game Changer – über Haltung auf und abseits des Platzes Hans-Joachim Watzke (Geschäftsführer at Borussia Dortmund GmbH & Co. KGaA), 20:38-20:56 EN Studio 1 Michael Lohscheller (CEO at Opel Automobile GmbH ), Nikolaus Röttger The future is in dialogue Peter Kabel (Founding Partner at Asian E-Commerce Alliance), Harald Behnke (Director CX 21:38-21:48 EN Studio 3 Strategy EMEA at ORACLE) How to lead a leisure start-up through the Corona crisis Pétur Müller (Co-Founder at dynAmaze) Koelnmesse GmbH Page 7 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
21:49-21:59 EN Studio 3 Making your startup investable - Build your business with focus and become investor ready Michail Kosak (Co-Founder & Head of Global Community at DueDash) Koelnmesse GmbH Page 8 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
Studio Thursday, September 24, 2020 (Day 2) 10:00-10:18 EN Studio 3 10:57-11:15 EN Studio 3 How Zoom Became an Internet Phenomenon Shifting gears at E.ON: Leading a customer- Janine Pelosi (Chief Marketing Officer at Zoom Video Communications), Nikolaus Röttger driven business transformation for sustainable growth 10:00-10:18 EN Studio 2 Volker Mayr (Senior Vice President Digital Sales & Partnerships at E.ON Energie Red Tsunami - How China's Mobile First Deutschland GmbH) Society challenges marketing 10:58-11:10 EN Studio 1 Mark Wächter (Mobile Strategy Consultant at MWC.mobi), Ashley Galina Dudarenok (China marketing expert, Founder at ChoZan & Alarice ) Bringing Light to the Blackbox – The Idea Behind AlgorithmWatch 10:00-10:13 EN Studio 1 Nikolaus Röttger, Matthias Spielkamp (Executive Director at AlgorithmWatch) Responsible AI Sophia Velastegui (Chief Technology Officer, Artificial Intelligence at Microsoft 11:03-11:15 Studio 2 Corporation) Time for change: Challenges for the agency 10:14-10:38 EN Studio 1 market ARTIFICIAL INTELLIGENCE: THE BEAUTY OF Martin Meyer-Gossner (Moderator at The Strategy Web GmbH), Kristian Meinken (Managing Director at pilot Agenturgruppe) DATA Michael Scharff (CEO & Co-founder at Evolv Technology Solutions, Inc. ), Anastasia Leng 11:11-11:23 EN Studio 1 (CEO at CreativeX), Philipp Karmires (Vice President & Chief Digital Officer at Linde) Searchmetrics drops SEO Matthew Colebourne (Chief Executive Officer (CEO) at Searchmetrics GmbH) 10:19-10:37 EN Studio 2 Jägermeister - Marketing First Mover aus 11:15-11:33 EN Studio 2 Tradition! Johannes Diebig (Marketing Cloud AVP at Salesforce), Felix Jahnen (Digital Transformation TikTok, Influencer Marketing, Content Meister at MAST-JÄGERMEISTER SE) Commerce: How we keep reinventing Digital Publishing. 10:19-10:37 EN Studio 3 Tatjana Biallas (Managing Director International at gofeminin.de GmbH), Nikolaus Röttger Taking Fashion from Physical to Digital. Shivang Desai (CEO | CTO at Bigthinx) 11:16-11:34 EN Studio 3 E-Commerce First: How Brands Need to 10:38-10:56 EN Studio 3 Approach Advertising Online Evolve Customer Journeys to Customer Link Walls (Vice President, Digital Marketing Strategy at ChannelAdvisor) Freedom and Better Serve Your Customers Gert Leemann (Chief Operating Officer at SAP Customer Experience) 11:24-11:36 EN Studio 1 Next level of impact research: Using AI to 10:38-11:02 EN Studio 2 increase the potential impact of TV Beyond Advertising: broadening the commercials business of the Internet Karin Immenroth (Chief Data & Analytics Officer, Data & Audience Intelligence at Claire Hughes Johnson (Chief Operating Officer at Stripe, Inc.) Mediengruppe RTL Deutschland), Marc Egger (Mediengruppe RTL Deutschland ) 10:39-10:57 EN Studio 1 11:34-11:52 Studio 2 Meet the Moment with Product-Led Growth YouTube. Video for Everyone. Suyog Deshpande (Head of Product Marketing at Amplitude, Inc.) Andreas Briese (Managing Director YouTube Germany & Central Europe at Google) 11:35-11:47 EN Studio 3 Matching the Pace of Customer Change with Real-Time Experiences Des Cahill (Group Vice President, Product Management at Oracle) Koelnmesse GmbH Page 9 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
11:37-11:55 EN Studio 1 12:45-13:03 EN Studio 3 TBA The evolution of media: How engineers & Tim Alexander (Chief Marketing Officer & Chief Experience Officer at Deutsche Bank AG) technologists are shaping the future Robyn Peterson (CTO at CNN), Doro Gelmar 11:48-12:06 EN Studio 3 The Empathy Unlock 12:47-12:59 EN Studio 1 Mark Murray Jones (Chief Strategy Officer EMEA at OMD), Gina Ramson-Williams (Chief People Officer EMEA at OMD) The future of mobile entertainment Rami Saad (Head of International Content Partnerships at Snap Inc.) 11:56-12:08 EN Studio 1 13:00-13:18 EN Studio 1 Don’t Make Ads. Make TikToks. Thomas Wlazik (Managing Director, Global Business Solutions DE at TikTok) KLM's Social Advertising journey in an evolving landscape. Metten de Vries (Team Lead Social Commerce at KLM Royal Dutch Airlines), Kristo Ovaska 12:00-12:24 EN Studio 2 (Co-Founder and CEO at Smartly.io) Collective Protection: 10 Trillion ways to protect the advertising ecosystem from 13:03-13:21 EN Studio 2 fraud Facebook’s commitment to safety – a look Michael Tiffany (President & Co-Founder at White Ops) behind the scenes Angelika Gifford (VP Central Europe at Facebook Inc.) 12:10-12:28 EN Studio 1 Social Media at ALDI Nord: From Instagram 13:04-13:22 EN Studio 3 to Tik Tok Dataset/Toolset/Skillset/Mindset - The key Sabine Zantis (Managing Director Marketing & Communications at ALDI Einkauf GmbH & Co. OHG) ingredients to building a successful data driven business. David Keens (Principle Marketing Technologist at Acxiom UK), Tracy YoungLincoln (EVP of 12:25-12:43 Studio 2 Global Client Solutions & Success at Kinesso) 5 Key Principles to Being a TUNED in Marketer 13:19-13:37 EN Studio 1 Laura McHenry (Senior Director of Marketing EMEA at Tealium) Digital Control for Europe - Redirecting the flow of advertising spending 12:26-12:44 EN Studio 3 Jan Oetjen (CEO at 1&1 Mail & Media Applications SE) How NLP and AI Have Changed Search — and Your Website — Forever 13:22-13:34 EN Studio 2 Marc Ferrentino (Chief Strategy Officer at Yext) Making Privacy Work For You: Taking Advantage of the post-3rd party cookie/ 12:29-12:47 EN Studio 1 MAID-GDPR-CCPA-era Tik Tok: When The Hype Becomes Normality Sachiko Scheuing (European Privacy Officer Acxiom, Co-Chairwoman FEDMA at Acxiom Samantha Bergmann (CEO at Sesamy Agency), Fabian Ouwehand (Founder at UPLAB), Deutschland GmbH) Martin Meyer-Gossner (Moderator at The Strategy Web GmbH) 13:23-13:41 EN Studio 3 12:44-13:02 EN Studio 2 Why publisher revenue diversification is Data For Good: How to drive positive impact critical in a pandemic and post-cookie era for consumers and society through data Sergii Denysenko (Chief Executive Officer at MGID) (and the unintended consequences of wrong regulations) 13:35-13:59 EN Studio 2 Luiz Barros (Global Marketing Vice President for Data, Media & Digital Products at Anheuser-Busch InBev), Rodrigo Cunha (Global Director, Digital Ethics at Anheuser-Busch Sustainable Advertising in a Privacy-Centric InBev) World Townsend Feehan (CEO at IAB Europe), Aruna Sharma (Group VP, Lead Counsel Global Privacy & Tech, Data Protection Officer at Xandr), Stephanie Hanson (Offering Manager at OneTrust ), Achim Schlosser (CTO at European netID) Koelnmesse GmbH Page 10 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
13:38-13:56 EN Studio 1 14:38-14:56 EN Studio 2 How Eintracht Frankfurt became the most Attitude matters - as individuals, as a society successful Bundesliga team on Social Media and as a brand Nikolaus Röttger, Jan Martin Strasheim Bettina Fetzer (Vice President Marketing Mercedes-Benz Passenger Car at Daimler AG) 13:46-13:58 EN Studio 3 14:41-14:59 EN Studio 1 Redefining Search Marketing TBA Mateusz Drela (Managing Director at Zeropark) Dennis Crowley (Co-founder & Executive Chairman at Foursquare Labs, Inc.), Nikolaus Röttger 13:57-14:21 EN Studio 1 14:56-15:08 EN Studio 3 The Trailblazer’s Guide to Get More From How to take your brand viral on TikTok Digital Philipp Wolff (CEO at Truemates GmbH) Shannon Duffy (EVP Cloud Marketing at Salesforce), Ken Dayley (VP, Global Direct to Consumer at Popsockets) 14:57-15:09 EN Studio 2 13:59-14:17 EN Studio 3 Supply Path Optimization - improving your Future forecast: What readership trends tell supply efficiency and transparency us about the future of advertising, globally, in Ramona Reuters (Senior Sales Manager Supply at Verizon Media) a post-COVID world? 15:00-15:24 EN Studio 1 Adam Singolda (CEO at Taboola), David A Steinberg (CEO at Zeta Global) Spreading positivism in the creative industry Mark Read (CEO at WPP), Martin Meyer-Gossner (Moderator at The Strategy Web GmbH) 14:00-14:18 EN Studio 2 Future readiness of brands 15:09-15:21 EN Studio 3 Nikolaus Röttger, Goetz Trillhaas (Managing Director DACH at Snap Inc.) Attitude matters Maria Ferraro (Chief Financial Officer at Siemens Energy) 14:18-14:36 EN Studio 3 Customer interaction as a trump card in 15:10-15:28 EN Studio 2 marketing - 5 Big Bets on the future of CRM The Community Playbook for Brands & & Service Andreas Mahl (Director, Central EMEA Marketing at Zendesk) Businesses Tina Sharkey 14:19-14:37 EN Studio 2 15:22-15:34 EN Studio 3 Build Brilliant Brands - Marketing in an ever- IBM Garage: How digital innovation can be changing world Nicola Mendelsohn ( Vice President for Europe, Middle East, and Africa at Facebook Inc.), achieved virtually Dean Aragon (CEO at Shell Brands International AG), Sylvia Mulinge (Chief Customer Holger Horn (IBM iX Leader DACH at IBM iX) Officer at Safaricom PLC) 15:25-15:43 EN Studio 1 14:22-14:40 EN Studio 1 Building and Leading with an Empathy TBA Nikolaus Röttger, Jochen Sengpiehl (Chief Marketing Officer at Volkswagen Passenger Imperative Cars ) Jacob Andreou ( VP of Product, Snap Inc. at Snap Inc.) 14:37-14:55 EN Studio 3 Move at the Speed of Technology: The 3 Pillars to Succeed in a Fast-Changing Market Saranya Babu (SVP of Marketing at Wrike) Koelnmesse GmbH Page 11 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
15:29-15:47 EN Studio 2 16:20-16:44 EN Studio 2 Walker Jacobs Twitch The 5-Star Effect: How the Age of Social Gilbert Heise (Global Head of Brand Strategy at Volkswagen AG) Validation Has Forever Changed the Customer - Business Relationship 15:35-15:47 EN Studio 3 Kuider Akani (Global Chief Digital Officer at Yves Rocher), Glenn Manoff (Chief Brand and Listen-Learn-Love: Customer Centric Digital Communications Officer at Trustpilot A/S), Florian Huebner (CEO and Co-Founder at uberall GmbH) Transformation Grad Conn (CXO at Sprinklr) 16:21-16:33 EN Studio 3 Yet another cookieless targeting solution. 15:44-15:59 EN Studio 1 This time: for real Attitude & Digitization as relevant impacts Kay Schneider (Senior Vice President at ShowHeroes ), Patrick Jähnichen (Director for press freedom Product and Data Science at ShowHeroes) Maria Ressa (CEO & Executive Editor at Rappler.com), Nikolaus Röttger 16:34-16:52 EN Studio 3 15:48-16:07 EN Studio 3 TBA The Evolving Ads Ecosystem: Building for Julia Beizer (Chief Product Officer and Global Head of Digital at Bloomberg Media) Personalization and Privacy 16:42-16:52 EN Studio 1 Iva R. Zaharieva (Business Product Marketing, Signals & Delivery EMEA at Facebook Inc.) How PURELEI made it to a popular love 15:48-16:06 EN Studio 2 brand Modern Marketing in a Connected World Alisa Maria Jahnke (Co-Founder at PURELEI GmbH) Greg Stuart (CEO at Mobile Marketing Association ), Deborah Wahl (CMO at General Motors) 16:45-16:57 EN Studio 2 Consumer mindsets shifting and what this 16:00-16:18 EN Studio 1 means for advertisers and marketers TikTok Superstars! Sibel Boner (Head of Commercial Partnerships CEE, Germany, Austria at BBC Worldwide) Philip Papendieck (CEO at Intermate Media GmbH), Dalia Mya Schmidt-Foß 16:53-17:05 EN Studio 3 16:07-16:19 EN Studio 2 Privacy and Performance Don’t Have to be Customer Centricity as a Problem Solver? At Odds - New Frontiers of Performance Insights from the Fashion Industry Gonçalo Cruz (CEO at PlatformE) Measurement Dan Slivjanovski (CMO at DoubleVerify) 16:08-16:20 EN Studio 3 16:58-17:16 EN Studio 2 The voices of the market: Why TV and BVOD FC Bayern Munich: How to improve the Fan are more effective than social media Experience with Digital Solutions platforms Stefan Mennerich (FC Bayern München AG: Direktor und Prokurist Medien, Digital und Kirsten Latour (OWM board member and Head of Media & Brand Communication MCM Kommunikation FC Bayern Digital & Media Lab GmbH: Vorsitzender der Geschäftsführung Klosterfrau at MCM Klosterfrau), Manfred Kluge (Chairman DACH Omnicom Media Group at FC Bayern München AG) at Omnicom Media Group ), Klaus-Peter Schulz (Chairman and Managing Director OMG Organisaton of Media Agencies Germany at OMG e.V. (Organisation der Mediaagenturen)) 17:06-17:24 EN Studio 3 16:19-16:31 EN Studio 1 Your Friendly Neighbors: Why Advertisers Influencer Marketing: Implications for a Need Hackers Post-Covid Business Russell Handorf (Principal Threat Intelligence Hacker at White Ops) Maddie Raedts (Founder & CCO at IMAgency B.V.) 17:12-17:22 EN Studio 1 Learn of attainable innovations to deliver Customer Reach Liz Heller (Managing Partner at Membrain), Brendan Dorrian (Custodian at Rarely Heard Voices) Koelnmesse GmbH Page 12 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
17:17-17:35 EN Studio 2 18:32-18:44 EN Studio 1 Democratizing Data: How IT and Marketing Evolution of a super hero Work Together to Support Digital Sharad Devarajan (Co-Founder at Graphic India / Liquid Comics) Transformation at Scale 18:39-18:51 EN Studio 2 Tyler Pietz (Senior Vice President, Global Data at MightyHive), Thomas Beetschen (Global Tech Director Media, Digital, Consumer Experiences at Mondelēz International) Urban Mobility: The Future of Mobility on Two Wheels - Is Biking the Future? 17:23-17:41 EN Studio 1 Leonhard von Harrach (CEO at nextbike GmbH) Sweet Streams Are Made Of These Adam Harris (Global Head, Brand Partnership Studio at Twitch Interactive ) 18:45-18:57 EN Studio 1 Opportunities in gaming for advertisers 17:31-17:49 EN Studio 3 Candice Mudrick (Head of Market Analysis at Newzoo) Driving Outcomes via Next-Gen Measurement 18:52-19:16 EN Studio 2 Elliot Roston (Head of Account Management, Publishers & Platforms, EMEA at Oracle Data Cloud) Battling Your Inner Imposter Cathy O'Dowd, Kerrie Finch (Founding Partner at futurefactor), Laura Seraydarian (Executive Director at Boulder Center for Resilience), Bernice Feller-Thijm (Inclusion Strategist, Team Performance Coach & Founder at JustB) 17:36-17:54 EN Studio 2 Conversational Marketing at Beiersdorf: 18:58-19:10 EN Studio 1 Global rollout in 8 months with LoyJoy Martin Böhm (Chief Digital Officer at Beiersdorf AG) eFootball at DFB Leonie Zeyen (Product Manager eFootball at Deutscher Fußball-Bund GmbH) 17:42-18:00 DE Studio 1 19:10-19:28 EN Studio 1 Hat TikTok Potenzial für soziale Debatten? Reduction To Complexity Wir sagen ja am Beispiel von Martin Meyer-Gossner (Moderator at The Strategy Web GmbH), Christian Hindennach #BlackLivesMatters (Chief Commercial Officer at Sky Deutschland GmbH) Adil Sbai (CEO & Co-Founder at weCreate GmbH), Onkel Banjou 19:20-19:38 EN Studio 2 17:55-18:13 EN Studio 2 Driving innovation for the greater good - how Enterprise Experiences as the North Star to Delivery Hero andShareTheMeal are using guide business transformation technology to help donate meals across the Matt Candy globe. Sigrid Dalberg-Krajewski (Director, Global Corporate Communications at Delivery Hero 18:00-18:18 EN Studio 1 SE), Mufadal Jiwaji (Head of Marketing at ShareTheMeal at the UN World Food Programme) Long Live the Big Screen! Won-Jin Lee (Executive Vice President and Global Head of Smart TV Business in Visual 19:29-19:47 EN Studio 1 Display Division at Samsung Electronics), Dan Ram (Moderator at IAmDanRam) The Current State of eSports Jennifer Sarah Boone (Moderator, Presenter at Jennifer Sarah Boone), Milan Cerny 18:14-18:38 EN Studio 2 (Director of Strategic Partnerships at SAP), Stephan Schröder (SVP Global Brand Partnerships EMEA at ESL Gaming GmbH) Car Manufacturing 2.0 – The Revolution of an Industry 19:39-19:57 EN Studio 2 Thomas Ingenlath (CEO at Polestar AB) The New Normal - Climate Neutral Companies Become the Norm 18:19-18:31 DE Studio 1 Anna Alex (Co-Founder & CCO at Planetly), Dan Ram (Moderator at IAmDanRam) The State of German Gaming Industry Jens Kosche (game – Verband der deutschen Games-Branche e.V.) Koelnmesse GmbH Page 13 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
19:47-20:04 EN Studio 1 20:23-20:41 EN Studio 2 Marketing and Advertising Adaptation: How startups & VCs redefine business Lessons from the COVID-19 Consumer success while contributing value to society Gaming Report Thy-Diep Ta, Sohaila Ouffata (Director of Platform BMW i Ventures at BMW i Ventures) Agatha Hood (Head of Global Advertising Sales at Unity Technologies) 20:42-20:54 EN Studio 2 19:58-20:22 EN Studio 2 Hey (German) Food Industry Show Us Your Tech for Good - Meet the Makers Numbers Max Gimpel-Henning (Head of Sales & Marketing at Green City Solutions GmbH), Jakob Abigail Damberg (Sustainability Specialist at Oatly) Berndt (Co-Founder at Tomorrow GmbH), Clemens Feigl (Head of Marketing at Pacific Garbage Screening), Susanne Scheerer (Learning & Tech Expert at Grace Accelerate Female Entrepreneurship) 21:00-21:10 Studio 2 Dominik Matyka talks to Mousse T. 20:05-20:29 EN Studio 1 Dominik Matyka (Chief Advisor at DMEXCO), Mousse T Brand Suitability: The new Brand Safety? Liesbeth Mack-de Boer (Managing Director Central Europe at Outbrain), Philipp von 21:10-22:00 Studio 2 Hilgers (CEO at meetrics) MAD/Fest & DMEXCO present: MOUSSE T. live Mousse T Koelnmesse GmbH Page 14 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
Workshops Wednesday, September 23, 2020 (Day 1) 10:00-10:30 EN Workshop 2 10:35-11:05 EN Workshop 4 Meet the Snapchat Generation Efficiency with Big Data - the benefits of Denise Mancinone (Brand Marketing Manager at Snap Inc) Marketing Automation with Adobe. Natascia Pasero (Head of Business Consulting, Digital Marketing at IBM iX) 10:00-10:30 DE Workshop 5 DRYKORN goes Shopware 6 – B2B- 10:35-11:05 EN Workshop 5 Commerce mit Zukunft How retailers & brands can unlock the full Niklaas Leniger (Key Account Manager at shopware AG), Korbinian Scherer (Head of E- Commerce at DRYKORN) potential of their ecommerce platform Shimona Mehta (Head of EMEA at Shopify Plus) 10:00-10:30 DE Workshop 3 10:50-11:35 EN Workshop 6 Twitch 101 Burkhard Leimbrock (Commercial Director Europe at Twitch Interactive ) Beyond Cookies Oliver von Wersch (Founder and CEO at vonwerschpartner Digital Strategies ), Arne Kirchem (Media Director D A CH & NORDICS at Unilever ), Timucin Guezey (Managing Director at Mindshare) 10:00-10:30 EN Workshop 1 Level up your partnerships with TikTok 11:10-11:40 EN Workshop 5 Creators Julien Wettstein (Head of Creator Solutions, EU at TikTok), Thao Le Minh (Creator & Time to cut the crap: Why your media Content Strategist at TikTok) measurement is leading you astray! Claudia Gelbe (Kantar Domain Expert at KANTAR), Maren Seitz (Senior Director, Head of Media at KANTAR), Markus Eberl (Senior Director, Kantar Analytics Practice at KANTAR) 10:00-10:45 DE Workshop 6 Bring your own Data: Erfolgreich eigene 11:10-11:40 EN Workshop 1 Daten mit Machine Learning aktivieren und 4 Reasons Search is the Most Critical Issue den ROI verbessern Reemda Tieben (Head of Data Activation at Google), Frederic Pfister-Burgbacher (Data for your Brand in 2020 Activation Specialist at Google), Alexander Frank (Technical Specialist at Google), Jörg John Watton (VP EMEA Marketing at Yext) Hösel (Customer Solutions Engineer at Google) 11:10-11:40 DE Workshop 4 10:00-10:30 DE Workshop 4 Using NPS to Exceed Customer Erfolg ohne Cookies? So steigern Sie mit Expectations in Re-Commerce People-based Marketing die Effizienz Felix Schlenther (Head of Sales at zenloop GmbH), Heiner Kroke (CEO at Momox GmbH) digitaler Aktivitäten Marco Hassler (Senior Principal Consultant at Namics – A Merkle Company ) 11:10-11:40 DE Workshop 3 Attitude matters: Wie Unternehmen digital 10:35-11:05 EN Workshop 2 Haltung zeigen Keeping consumers and businesses safe on Markus Kempf (Director Corporate Marketing & Communications at pilot Agenturgruppe) Facebook Nadine Neubauer (Product Marketing Manager, Facebook, DACH at Facebook), Johannes 11:10-11:40 DE Workshop 2 Baldauf (Public Policy Manager DACH at Facebook) Expert Talk: Die Zukunft von B2B 10:35-11:05 DE Workshop 3 Serviceportalen TikTok Masterminds Markus Haydl (Senior Manager Business Development at hmmh), Sascha Meißner (Leiter Digitale Kundenservices at ALBA Management GmbH), Sven Olev Müller (Global Head of Jörn Mecher (CCO at Intermate Media GmbH), Charles Bahr (Brand Partnerships Manager Schaeffler REPXPERT Garage Services at Schaeffler), Peter Niemeyer (Partner Field at TikTok) Engagement Director SAP Customer Experience at SAP) 10:35-11:05 EN Workshop 1 11:40-12:25 DE Workshop 6 Audio Hype - How brands make themselves Digitalisierung von Messen und Events - Ein heard Erfahrungsaustausch für B2B Marketer Ric Scheuss (Managing Director at TRO Music, Sound and Voice for Brands), Yamina Julia Oppelt (Head of marconomy at Vogel Communications Group), Dominik Heigemeir Grossmann (Frankfurter Allgemeine Zeitung) (Head of Market Communication at Festo Vertrieb GmbH & Co. KG), Doris Beckmann (Geschäftsführerin at ngn - new generation network GmbH), Christopher Boss (Executive Director Exhibitions at NürnbergMesse GmbH) Koelnmesse GmbH Page 15 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
11:45-12:15 DE Workshop 4 12:20-12:50 DE Workshop 1 State of the Art Search: SEO, SEA & Content Der Online-Werbemarkt in Deutschland Marketing - Strategie, Technik und (OVK Marktzahlen) Umsetzung Kathrin Theurig (Referentin Online-Vermarkterkreis (OVK) at Bundesverband Digitale Wirtschaft (BVDW) e.V.), Thomas Duhr (Vizepräsident Bundesverband Digitale Wirtschaft Lara Marie Massmann (Senior Manager Digital Marketing at Claneo GmbH), Matthäus (BVDW) e.V. at Executive Vice-President Interactive | IP Deutschland GmbH), Abdelkader Michalik (Managing Director at Claneo GmbH) Barjiji (Senior Vice President Product Management Digital & Data at Ströer Digital Media) 11:45-12:15 EN Workshop 3 12:30-13:15 DE Workshop 6 The Future of MarTech: closing the gap #WeilWirDichLieben - Wie die Berliner between Insights and Action Verkehrsbetriebe mit Social Listening Rusty Warner (VP, Principal Analyst at Forrester), Ricardas Montvila (Snr. Director, Global Strategy at Mapp Digital) Marken-Attribute messen Michael Beer (Head of Strategic Marketing, Sales and Research at Berliner Verkehrsbetriebe (BVG)), Katrin Löwendorf (Senior Manager Strategic Marketing and Communications at Berliner Verkehrsbetriebe (BVG)), Tania Stach (Senior Solutions 11:45-12:15 DE Workshop 1 Consultant at Talkwalker) So funktioniert datenbasiertes Werben mit netID Login 12:55-13:25 DE Workshop 3 Alwin Viereck (Head of Programmatic, Ad Technology & Product at United Internet Media), Sven Bornemann (Vorstandsvorsitzender at European netID Foundation), Daniel Dagehus Neue Wege beim Mediaeinkauf - Wie Sie (Vorstand at ADITION technologies), Tobias Wegmann (Chief Technical Officer at PREX Programmatic Exchange), Roland Oberländer (Senior Solutions Consultant at Index eine datenbasierte Marketing-Strategie mit Exchange) Native-Advertising umsetzen Daniel Holm (Head of Sales, D/A/CH at Outbrain) 11:45-12:15 DE Workshop 2 Customer Centricity im E-Mail-Marketing 12:55-13:25 EN Workshop 4 made by myToys und Episerver Unwrap Social Advertising: How to Prepare Marius Kahlert (Business Consultant at Episerver GmbH) for the Holiday Season Markus Bayer (Senior Customer Success Manager at Smartly.io) 11:45-12:15 EN Workshop 5 Super easy localization of webshops 12:55-13:25 EN Workshop 2 Christine Wetzl (Head of Marketing and Sales at Across Systems GmbH) How BSH Home Appliances implemented unified global campaign reporting to drive 12:20-12:50 DE Workshop 2 marketing ROI and efficiency - from Targeting und Personalisierung über digitale anywhere Kanäle: Actionable Insights mit interaktiven Jonathan Beeston (Product Marketing Director, UKI & EMEA, Salesforce Datorama at Dashboards Salesforce Datorama), Roman Rubinski (Media Analyst, BSH Home Appliances at BSH- Group) Martin Clark (Geschäftsführer at Apteco GmbH) 12:55-13:25 DE Workshop 1 12:20-12:50 DE Workshop 3 Digital Trust – neue Ansätze für mehr Willkommen zurück! Strategische Kunden- Transparenz im Digital Advertising? Reaktivierung der Witt-Gruppe Pierre Gauthier (Executive Committee Member at IAB France at Board Member at IAB Anja Ehbauer (E-Mail Marketing Managerin at Witt-Gruppe), Dominik Ruppert (Campaign Europe), Claudia Gröner (Bereichsleiterin Produkte & Planungsdaten, International Affairs Assistant E-Mail Marketing at Witt-Gruppe) at AGOF), Björn Kaspring (Vice President Product Management at Ströer Digital Media GmbH), Sabrina Sallach (Referentin Digital Advertising at Bundesverband Digitale Wirtschaft (BVDW) e.V.) 12:20-12:50 DE Workshop 4 Warum Growth ohne Personalisierung nicht 12:55-13:25 DE Workshop 5 möglich ist: CRO Experten im DMEXCO- Reinvent your tools - Unkonventionelle Verhör Einsätze in Ihrer digitalen Strategie Michael Witzenleiter (Managing Director DACH at Kameleoon GmbH) David Ondracek (Senior Software Architect at BAYOONET AG / BAYOOTEC) 12:20-12:50 DE Workshop 5 13:20-14:05 DE Workshop 6 Kontext und Content - die Zukunft des Beyond Commerce - Wo Commerce, Targeting Marketing & Service nahtlos Bastian Döring (VP Global Sales at ShowHeroes) ineinandergreifen Christian Blattgerste (Sales Manager SAP Customer Experience at SAP), Kai-Tat Man (Presales Expert for SAP Customer Experience at SAP) 13:30-14:00 EN Workshop 5 The New Frontiers of Fraud Dimitris Theodorakis (Head of Detection at White Ops) Koelnmesse GmbH Page 16 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
13:30-14:00 DE Workshop 1 14:10-14:55 EN Workshop 6 Marke vs. Performance: Erfolgsfaktor Full- Should we still be talking Mobile-First? Let’s Funnel-Marketing discuss best practices for Mobile-Centric Caroline Schmitt (Director Marketing & E-Commerce Deutschland at Douglas), Matthias Maurer (CEO at la red), Kathleen Schied (Head of Marketing at Mast-Jägermeister), Stefan Marketing Mohr (COO at Argonauten) Niko Thielsch (RVP DACH & NORDICS at Adjust), Chris Babayode (Managing Director at MMA EMEA), Arne Kirchem (Media Director D A CH & NORDICS at Unilever ), Aneta Nowobilska (Chief Product Officer at upday for Samsung), Jan Heumüller (Managing Director DACH at Ogury), Sebastian Grebasch (Web Specialist, Lead Gen at Google) 13:30-14:00 EN Workshop 3 Born to be Digital: Marketing to Gen Z 14:40-15:10 EN Workshop 4 Wiebke Leffers (Customer Strategist at Falcon.io), Patrick Weinhold (Leitung Social Media at ARD-aktuell | Tagesschau ) Customer Journey Optimization - Leverage AI beyond Chatbots 13:30-14:00 DE Workshop 2 Manuel Tönz (Customer Experience Advisor SAS at SAS Institute GmbH) Voice enabled Sampling: Produktprobenversand erfolgreich durch 14:40-15:10 DE Workshop 5 Sprache aktivieren und umsetzen SAP Commerce for B2B: Fakten Check - Frank Bachér (Geschäftsleiter Digitale Medien at RMS Radio Marketing Service GmbH & Co. KG), Elmar Stein (Leiter Digital Sales at RMS Radio Marketing Service GmbH & Co. KG), Wahr oder Falsch? Wir decken es auf! Julika Podracki (Campaign Manager D-A-CH at Bahlsen GmbH & Co.KG ), Andreas Fuhlisch Martin Schröder (Division Manager of Sales, Marketing & Consulting at POET GmbH), (Managing Partner at Mediaplus Hamburg GmbH & Co. KG) Christopher Knörr (Senior Vice President Sales, SAP Customer Experience at SAP), Dino Karl (Head of Presales, SAP Customer Experience at SAP) 13:30-14:00 DE Workshop 4 14:40-15:10 EN Workshop 3 Kunden bei Kauflaune halten im E- ‘Near Me’ 360: A Game Changing New Commerce? Mit Print-Mailings ganz einfach. Dirk Görtz (Vice President Dialogmarketing at Deutsche Post) Benchmark Score to Help You Convert & Win New Customers Paul O'Donoghue (Vice President, Solution Engineering at Uberall ), Victor Landau (Senior 14:05-14:35 DE Workshop 3 Vice President Product Management at uberall GmbH) Antworten statt blauer Links: User Intent erkennen und Conversion Rate durch KI 14:40-15:10 DE Workshop 2 erhöhen. Ein Use Case aus der Goodbye Schweinebauch - Eine Guideline zu Evangelischen Kirche im Rheinland digitalen Händler und Hersteller Tobias Dahm (Senior Vice President, Central Europe at Yext), Ralf Peter Reimann (Internetbeauftragter at Evangelischen Kirche im Rheinland) Kooperationen Geesche Halper (Shopping Ads Specialist DACH at Google), Hanna Nikuradse (Shopping Ads Specialist DACH at Google), Ingrid Hochwind (Co-op Lead Retail & Brands at Google) 14:05-14:35 EN Workshop 5 How-to Go Beyond Marketing to Deliver 14:40-15:10 DE Workshop 1 Engagement Across Every Touchpoint TCF 2.0 - Ein Monat danach Chris O'Hara (VP, Product Marketing at Salesforce) Thomas Peruzzi (CTO at Virtual Minds AG), Jana Krahforst (Head of Legal at Usercentrics), Achim Schlosser (CTO at European netID), Mario Gebers (Director Business Development DACH at OpenX) 14:05-14:35 DE Workshop 2 So geht's: YouTube 15:00-15:45 EN Workshop 6 Anna Lorenz (Video Sales Lead at Google), Henning Schulte (Video Lead at Google), Imke Michaelis (Industry Manager, Consumer Brands at Google), Steffen Hutmacher (Video Context & the ID-Constrained Future of Sales Lead at Google) Digital Advertising Derek Wise (Chief Product Officer at Oracle Data Cloud), Markus Kerken (Addressable Director at Matterkind), Nina Haller (Managing Director of Programmatic at Accenture), 14:05-14:35 EN Workshop 4 Andreas Neu (Senior Client Partner at Oracle Data Cloud), Jessyka Polensky (Lead, Programmatic Beyond Identity Activation Account Management - DACH, EE, Nordics at Oracle Data Cloud) Paulina Koroschetz (Senior Account Manager, Marketplace at Xandr), Mia Sari (Manager, Solutions Consulting at Xandr) 15:15-15:45 EN Workshop 3 How to Deliver Brilliant, Personalised 14:05-14:35 DE Workshop 1 Experiences Across Every Channel Digitale B2B-Marktplätze heute: Schaffen Magith Noohukhan (Evangelist at Braze), Chandra Mostov (COO Center of Excellence for wir mit Plattformen „Made in Europe“ (noch) Personalisation and Marketing Automation / COO Wunderman Nordic at Wunderman Thompson) die Aufholjagd? Martina Bergmann (Vice President Digital Products and Web Solutions at Messe Frankfurt 15:15-15:45 DE Workshop 1 Exhibition GmbH), Oliver Bohl (Direktor Digitale Kanäle at KfW Bankengruppe), Ellen Kuder (Vice President DACH at AfterPay, Arvato Financial Solutions), Alexander Knorn (Global Head of Digital at ZF Group) Restart Germany – Digitaler Neustart für die deutsche Wirtschaft Reinhard Houben (Mitglied des Bundestages / Wirtschaftspolitischer Sprecher der FDP- Bundestagsfraktion / Beiratsmitglied der Bundesnetzagentur at FDP), Christian Rothe (Member of the Executive Board ABUS Group (CMO) at ABUS August Bremicker Söhne KG), Irene Oksinoglu (Head of Future Work at Otto (GmbH & Co KG)), Alexander Kiock (Vizepräsident Bundesverband Digitale Wirtschaft (BVDW) e.V. at Gründer & Geschäftsführer | diffferent GmbH) Koelnmesse GmbH Page 17 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
15:15-15:45 EN Workshop 5 16:25-16:55 DE Workshop 1 Next Level B2B Commerce: Create a Transformation durch Grassroots- Comprehensive Platform. Shift the Business Digitalisierung: Best Practices und Learnings into the Digital World aus der Krise Markus Linder (Vice President Sales at NETCONOMY), Anja Hiebler (Customer Director at Kai Ebert (General Manager at Fork Unstable Media), Arne Kittler (VP Product Management NETCONOMY) at XING) 15:15-15:45 DE Workshop 4 16:25-16:55 DE Workshop 4 PR-Strategien: So schafft es Ihre Marke in Datengetriebene Optimierung von Video die Medien Werbung für alle Screens – Basierend auf Holger Schellkopf (Editor-in-Chief, Member of the Board at W&V), Verena Gründel (Deputy Editor-in-Chief at W&V), Rolf Schröter (Deputy Editor-in-Chief at W&V) emotionaler Intelligenz Sebastian Buss (Insight & Solutions Director, DE at Unruly Media GmbH), Jens Oberbeck (VP Commercial, DACH at Unruly Media GmbH) 15:15-15:48 DE Workshop 2 Datenstrategien und Webanalytics in der 16:25-16:55 EN Workshop 3 Privacy-First World Christmas like you’ve never seen it before! Johannes Nolting (Google Marketing Platform Partner Manager at Google), Katharina Mick Loizou (Senior Director Intl. Product Marketing at Verizon Media), Lucy Marriott (Head Arntzen (Data Privacy Lead, Central Europe, EMEA Go-To-Market at Google), Ilona van de of Mid Market Sales at Verizon Media) Bildt (Solutions Lead GMP Measurement, DACH at Google) 16:25-16:55 EN Workshop 5 15:50-16:20 EN Workshop 5 Experiential Privacy: How to Embrace User Why OOH should be part of your Experience in Cookie Banners & CMPs programmatic strategy Blake Brannon (Chief Technology Officer at OneTrust), Alisa Bergman (Chief Privacy Gavin Wilson (Chief Revenue Officer at VIOOH) Officer at Adobe) 15:50-16:20 DE Workshop 1 16:25-16:55 DE Workshop 2 Female Takeover - warum die Marketing-Erfolg messen mit Digitalwirtschaft mehr Frauen braucht Attributionsmodellen, Inkrementalitätstests Anke Herbener (Vizepräsidentin Bundesverband Digitale Wirtschaft (BVDW) e.V. at Chief Executive Officer | MRM//McCann), Felicitas Birkner (Head of Fujitsu Academy, Central und Marketing Mix Modellen Europe at Fujitsu), Robert Franken (Digital & Diversity Consultant at Robert Franken Elena Ritchie (Head of Ad Measurement, Central Europe at Google), Christina Strobel Consulting) (Measurement & Attribution Specialist at Google), Ludwig Bruetting (Ad Effectiveness Specialist, Central Europe at Google) 15:50-16:20 EN Workshop 4 16:40-17:25 DE Workshop 6 Bringing Online Events into the Virtual World Google My Business ist die digitale with ZREALITY and Top Ideas Digital Nescho Topalov (CEO at Top Ideas Digital), Michael Neidhoefer (CEO and Co-Founder at Eingangstür Ihres Geschäfts - und wichtiger ZREALITY GmbH) als die physische Sven Knierim (Country Manager DACH at Reputation.com) 15:50-16:20 DE Workshop 3 Silos aufbrechen und Synergien schaffen - 17:00-17:30 DE Workshop 5 Integrierte Kampagnen über PR, Social Die Rolle von Agenturen im Paid-Bereich in Media & Influencer Zeiten von Smart Bidding und Lea Manthey (Head of Marketing DACH, Benelux & CEE at Meltwater ) Bidmanagement-Tools Marek Szabelski (Senior Online Performance Manager at HypoVereinsbank), Alexander Ficker (Head of SEA/PPC at xpose360 GmbH), Franziska Herbert (Paid Advertising Senior 15:50-16:35 EN Workshop 6 Consultant at eology GmbH), Daniel Kral (Senior Director Global Accounts at Kenshoo) 5½ myths busted: A behind-the-scenes look at idealo’s private affiliate network 17:00-17:30 EN Workshop 1 Andrea Springer-Ferazin (Teamlead Affiliate & Kooperationen at idealo Internet GmbH), Siamak Haschemi (CEO at Ingenious Technologies AG) Ringier Axel Springer: Seizing new opportunities thanks to an advanced data- 15:50-16:20 DE Workshop 2 driven strategy Unskippable Advertising - YouTube Spots, Jürgen Galler (CEO & Co-Founder at 1plusX), Ioana Blaut (Business Development and Sales Director at Ring Publishing) die Nutzer sehen wollen Alexa Rose (Marketing Lead Creative Impact Team at Google), Julika Gohla (Video Sales 17:00-17:10 DE Workshop 3 Lead at Google), Michalina Seekamp (Unskippable Labs Lead DE at Google) Voulez-vous verkaufen? Darum lohnt sich Multichannel-Commerce auf französischen Online-Marktplätzen Marco Rieder (CEO at EXCONCEPT GmbH), Laura Kremer (Senior Account Manager at EXCONCEPT GmbH) Koelnmesse GmbH Page 18 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
Koelnmesse GmbH Page 19 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
17:00-17:30 EN Workshop 4 17:35-18:05 EN Workshop 2 Cutting through the noise: How the right How to better understand changing market data and a clever loyalty program can help conditions in light of the new reality you stand out Katharina Steinberg (International Growth Consultant at Google), Freddy Piard (Senior International Growth Consultant at Google), Stefano Pigliafreddo (International Growth Philip Nowak (Regional General Manager at Emarsys), Sascha Dexler (Co-Founder and Consultant at Google) Managing Director at Hashtag You) 17:40-17:50 DE Workshop 3 17:00-17:30 EN Workshop 2 Consent + Coverage + Enhancements = How to get started with Google Trends Björn Müller (Analytical Consultant at Google) agof Björn Kaspring (Vorstandsvorsitzender agof e.V. at agof - Arbeitsgemeinschaft Online Forschung e.V.) 17:10-17:20 EN Workshop 3 Digitales Brand Management 17:50-18:00 EN Workshop 3 Ilana Rolef-Heberling (Lead Strategic Marketing & Communications at PwC GmbH WPG) Deine Mitarbeiter haben keine Definition von Umsatz. Die Wahrheit ist, sie haben fünf (vier 17:20-17:30 DE Workshop 3 zu viel) Bülent erklärt den digitalen Wandel Lennard Stoever (CEO at minubo GmbH) Florian Brümmer (Head of Business Development at suchdialog AG) 18:00-18:10 EN Workshop 3 17:30-18:15 EN Workshop 6 predictive & fully automised platform play - To Act or Not To Act: Turning Purpose Into how to manage every online-marketplace Action Through Brand Activism Dino Kuckovic (Director of Community at Falcon.io ), Nils Knoop (Head of Digital at Ben & autonomously Jerry’s ), Logan Woods (Creative Director at Scholz & Friends ), Kaitlyn WonJung Chang Sebastian Rieder (CEO at BETAFASHION GmbH) (Brand Innovation Lead at Accenture Interactive) 18:10-18:40 EN Workshop 4 17:30-17:40 DE Workshop 3 Why performance-based marketing is key Suche wird zum K.I. Shopping-Assistant - for brands in the ‘new normal’ der disruptive Wandel im Zeitalter von Ivan Doruda (VP of Sales at MGID) Mobile und Voice. Matthias Heimbeck (CEO at FINDOLOGIC) 18:10-18:40 EN Workshop 1 Customer Data Platforms are all around me – 17:35-18:05 DE Workshop 1 Help! Vertrauen ist der Kompass! Der "Online- Jason Skelton (Head of Platform Alliances, EU at Acxiom UK), David Keens (Principle Vertrauens-Kompass" weist den Weg zu Marketing Technologist at Acxiom UK), Nikul Amin (Head of Strategy and Consulting, EMEA at Acxiom EMEA) sicheren Umfeldern Andrea Eckes (Geschäftsführerin at DCORE GmbH), Timo Lütten (Advertising Research 18:10-18:20 EN Workshop 3 Expert at Data & Audience Intelligence (G+J)), Kathrin Theurig (Referentin Online- Vermarkterkreis (OVK) at Bundesverband Digitale Wirtschaft (BVDW) e.V.) How AI is transforming access to studio quality video 17:35-18:05 EN Workshop 5 Natalie Monbiot (Head of Business Strategy at HourOne) How to create a consistent and efficient content strategy worldwide while saving 18:10-18:40 EN Workshop 2 costs Grow with Microsoft: Intelligent retail Paul Herman (Vice President Product Marketing at Sprinklr) solutions. Sean O'Connor (Marketing Director at Microsoft Advertising) 17:35-18:05 EN Workshop 4 Successfully integrating WhatsApp in your 18:10-18:40 EN Workshop 5 customer service tech stack Standing out against the rest: Compete Johannes Schneider (Product Manager at Facelift) Digitally with Episerver Julian Dawkins (Head of Product Marketing, Europe at Episerver GmbH) Koelnmesse GmbH Page 20 / 26 Messeplatz 1 | 50679 Köln | www.dmexco.com
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