COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group

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COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
7 OC TOBER 2021

  CO M PA N Y
INTRODUC TION
COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
PPHE HOTEL GROUP
                                                                                                             IN V ES TOR CONFERENCE
                                                                                                                  7 O C TOBER 2 0 21

IMPORTANT NOTICE
By attending the meeting where this presentation               to correct any inaccuracies in it which may become              Australia, Japan, the United States or the Republic of         concerning plans, objectives, goals, strategies, future
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be bound by the limitations set out below.                     reasons, at any time and in any respect, to terminate           thereof, or to any corporation, partnership or other           and other statements, which are other than statements
                                                               negotiations with any prospective purchaser.                    entity created or organized under the laws of those            of historical facts.
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This presentation does not constitute an offer or
                                                                                                                               in Regulation S under the US Securities Act of 1933            Forward-looking statements involve a number of
invitation for the sale or purchase of any securities of       This presentation is being distributed on the basis that
                                                                                                                               (as amended). Any such distribution could result in a          known and unknown risks, uncertainties and other
PPHE Hotel Group Limited (PPHE) or any of the                  each person in the UK to whom it is issued is reasonably
                                                                                                                               violation of relevant securities laws of such jurisdictions.   factors that could cause PPHE’s or its industry’s actual
businesses or assets described in it. The information in       believed to be such a person as is described in Article
this presentation, which does not purport to be                19 (Investment professionals), Article 48 (Certified high                                                                      results, levels of activity, performance or achievements
comprehensive, has been provided by PPHE and has               net worth individuals), Article 49 (High net worth              This presentation should not be considered as the              to be materially different from any future results, levels
not been independently verified. While this information        companies, unincorporated associations etc.), Article           giving of investment advice or any recommendation              of activity, performance or achievements expressed or
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or will be accepted by PPHE and any of its subsidiaries        Order 2005, or is a person to whom this presentation            presentation is made available must make his or its own        directed to Robert Henke, Executive Vice President
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relation to the accuracy or completeness of this               upon the information contained in it.                           or it may consider necessary or appropriate. In
presentation or any other written or oral information                                                                          particular, this presentation does not replace a review
made available to any interested party or its advisers                                                                         of any financial or other information published by PPHE
                                                               The contents of this document have not been approved
and any such liability is expressly disclaimed. No                                                                             via a Regulatory Information Service and ongoing
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This presentation has been delivered to interested             of losing all of the property or other assets invested or
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keep confidential any written or oral information              doubt should consult an authorised person specialising
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connection with the Group. This presentation must not                                                                          forward-looking statements. Forward-looking
be copied, reproduced, distributed or passed to others                                                                         statements are generally identifiable by the use of the
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the Group referred to in the presentation upon request.                                                                        “goal” or “target” or the negative of these words or
                                                               presentation does not constitute an offer to sell or an
PPHE gives no undertaking to provide the recipient                                                                             other variations on these words or comparable
                                                               invitation to purchase securities in PPHE in any
with access to any additional information or to update                                                                         terminology. Forward-looking statements reflect the
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this presentation or to deliver an updated presentation                                                                        current views of PPHE with respect to future events and
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in the future or to update any additional information, or                                                                      financial performance and may include statements
                                                               (including electronic transfer) in or into Canada,

                                                                                                                           1
COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
PPHE HOTEL GROUP
                                                                                                      IN V ES TOR CONFERENCE
                                                                                                           7 O C TOBER 2 0 21

PRESENTATION TEAM                                                                                                                                                                                 CONTENTS

                                                                                                                                                                                                  3
 Boris Ivesha                                    Daniel Kos                                      Greg Hegarty                                     Robert Henke
 President &                                     Chief Financial Officer                         Deputy Chief Executive Officer                   Executive Vice President
 Chief Executive Officer                         & Executive Director                            & Chief Operating Officer                        Commercial Affairs
                                                                                                                                                                                                  3 0 -Y E A R T R AC K
                                                                                                                                                                                                  RECORD

                                                                                                                                                                                                  7
                                                                                                                                                                                                  DIVERSIFIED
                                                                                                                                                                                                  PORTFOLIO

                                                                                                                                                                                                  13
 Skills and experience:                          Skills and experience:                          Skills and experience:                           Skills and experience:                          CURRENT TRADING
                                                                                                                                                                                                  AND TRENDS
 – President of the Group since 1991             – Chief Financial Officer since January 2018    – Deputy Chief Executive Officer                 – Executive Vice President Commercial Affairs
                                                                                                   since January 2020                               since November 2018
 – Brought Park Plaza Hotels & Resorts
                      ®
                                                 – Previously Vice President Corporate

                                                                                                                                                                                                  18
   brand to the Group in 1994 in                   Finance of the Group, which he joined         – 13 years with the Group including hotel        – Joined the Group in 2001 and developed
   collaboration with the Red Sea Group            in 2011                                         manager and regional manager roles               and led the Group’s central marketing,
                                                                                                                                                    branding and ecommerce organisation
 – Major influencer in the expansion of the      – Held, prior to joining the Group, various     – Works alongside the President & Chief
   Group’s portfolio                               senior leadership positions within auditing     Executive Officer to drive near-term growth,   – Responsible for the Group’s commercial
                                                   and finance, including at Mazars LLP            set the corporate vision and long-term           activities including communications, brand    STRONG BALANCE
 – Established the Yamit Hotel, Israel in 1984                                                     strategy for the Group                           development, sales, marketing and revenue     SHEET
   and served as its President                   – Certified Public Accountant (Register
                                                   Accountant)                                   – COO since 2018, previously EVP UK and          – Bachelor‘s Degree in Hotel Management
 – Director of the Carlton Hotel in Israel                                                         Chief Commercial Officer                         Business Administration from Hotelschool

                                                                                                                                                                                                  20
   (1979–1984)                                   – Appointed to the Board                                                                           The Hague
                                                   on 27 February 2018                           – Responsible for the Group’s Operations,
 – General Manager of the Royal                                                                    People & Culture and Commercial Strategies
   Horseguards Hotel in London (1972–1979)
                                                                                                 – Master’s Degree in Business Administration
 – Arena Hospitality Group Supervisory                                                                                                                                                            S U P P L E M E N TA L
   Board Chairman                                                                                                                                                                                 I N F O R M AT I O N
 – Appointed to the Board on 14 June 2007

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COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
PPHE HOTEL GROUP
                                                  IN V ES TOR CONFERENCE
                                                       7 O C TOBER 2 0 21

A 30 -YEAR TR ACK RECORD OF OWNING, DEVELOPING
AND OPER ATING PRIME HOSPITALIT Y REAL ESTATE

             Full value                       Diversified portfolio              Independent operator with
          chain approach                          in key cities                       brand flexibility
   Value creation through development,       New and renovated property            Integrated owner/operator model
       repositioning, operations and        portfolio of 46 prime assets in           with access to brands, global
       brand ownership and access;          operation; consisting of hotels,           distribution and marketing
    resulting in a 30-year track record         resorts and campsites
   of NAV growth and industry-leading
              EBITDA margins

              Sources of                   Planned capex in active               Track record of successfully
               funding                       pipeline of £200m+                  managing through the cycles
       Asset backing used as source       Attractive projects in London, Pula,       Experienced developers and
       of funding and longstanding               Zagreb and Belgrade                 operators managing through
           banking relationships                                                           economic cycles

                                                             3
COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
PPHE HOTEL GROUP
                                                          IN V ES TOR CONFERENCE
                                                               7 O C TOBER 2 0 21

OUR BUSINESS MODEL
TR ANSFORMING HOSPITALIT Y RE AL ESTATE
POTENTIAL INTO VALUE AND PROFITS

We create shareholder value through developing,                             WE (R E)F I N A N C E

owning and operating hospitality real estate                                     TO FUND
                                                                                 F U R T HER
                                                                                                                      WE
                                                                                                                  PU R C HA S E
                                                                             I N V ES T M EN T S

We own or co-own the majority of our portfolio

We acquire properties with significant upside potential

We (re)develop, redesign, brand and continuously                                                      Creating
improve operations, creating significant value along                                                stakeholder
every part of the value chain                                                                          value
Through refinancing our properties we are able to
release capital for new investments, enabling further
growth of our Group
                                                                               WE B R A N D
                                                                              PR O PER T I ES
                                                                                                                    WE
                                                                             A N D I M PR O V E
                                                                                                                  DEV EL O P
                                                                              O PER A T I N G
                                                                             PER F O R M A N C E

                                                                     4
COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
PPHE HOTEL GROUP
                                                                                             IN V ES TOR CONFERENCE
                                                                                                  7 O C TOBER 2 0 21

NAV GROW TH ACHIEVED BY FOCUS ON FOUR PILL ARS IN BUSINESS MODEL

Property                                             Property                                                Property                                             Continuous operational
construction                                         conversion                                              repositioning                                        improvement

– Vast experience in purpose built, ground up       –T
                                                       argeting office buildings in city centre             – Maximise value of current portfolio & target      – Benefitting from integrated operational &
   developments                                       locations                                                 new assets with upside potential                     commercial platforms
– Targeting sites in city centres                   –C
                                                       ost effective model to redevelop & saves             – Asset repositioning through extensive             – Centralised approach & support teams
                                                      construction time                                         redevelopment
– Cheaper to build than to buy turnkey assets                                                                                                                    – Using automation, robotics & BI tools
                                                     –M
                                                       aximise potential of sites through                   – Tap into a more premium segment of the
– Benefit from real estate value increases during                                                                                                                – Leveraging PPHE’s scale & benefitting from
                                                      reconfiguration & extensions                              market, generating greater returns
   construction                                                                                                                                                      partnership with Radisson Hotel Group
                                                     – Cheaper to build than to buy turnkey assets           – Delivered in excess of 12 properties (multiple
– Have delivered five properties (most of the                                                                                                                    – Centralised and in-sourced housekeeping
                                                                                                                hotels in Amsterdam and in Croatia, plus hotels
   London portfolio)                                 –B
                                                       enefit from real estate value increases during                                                               services, in a separate PPHE company
                                                                                                                in Berlin, London, Utrecht and upscale
                                                      redevelopment
– Pipeline of four ground up developments                                                                      campsites in Croatia)                             – Delivering industry leading EBITDA margins
   (three in London & one in New York)               –D
                                                       elivered five properties (including Waterloo                                                                 of >30%
                                                                                                             – Pipeline of three repositioning projects
                                                      London, Leeds, Nottingham, hotels in
                                                                                                                (two in Croatia & one in Serbia)
                                                      Nuremberg and Amsterdam)
                                                     –P
                                                       ipeline includes one office conversion
                                                      (Zagreb, Croatia)

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COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
PPHE HOTEL GROUP
                                                                                                                  IN V ES TOR CONFERENCE
                                                                                                                       7 O C TOBER 2 0 21

CENTR ALLY LOCATED IN GROW TH MARKETS

 Europe                                                                                London                                                                                                    Amsterdam

                                                                                                                                            Hampstead
                                                                                                                                              Heath                       Holloway
                                                                                                                                                                                                                                                                   Amsterdam
                                                                                                 Brent Park                                                                                                                                                         Sloterdijk
                                                                                                                                                                                                                                                                                                                       ART’OTEL
                                                                                                                                                    Chalk Farm                                                                                                                                                      A MS T E R D A M Centraal
                                                                                                                                      ZSL London Zoo                                                                                   Haarlemmerweg
                                                                                                                                                                                                                                                                                                                                                Station
                                                                                                                                                                              ART’OTEL
                                                                                                                                                       The Regents
                                                                                          PARK PLAZA                                                                          LONDON                         O                                                                                                        PARK PLAZA
                               AM S T E R DAM ,                                                                   Kensal Green                             park                                               sd
                                                                                                                                                                               HOXTON

                                                                                                                                                                                                                                                                                                                                           Da
                                                                                          LONDON                                                                                                                 or
              L EEDS           E I NDH OV E N,                                                                                 HOLMES HOTEL                                                                        pe                                                                                                    VICTORIA

                                                                                                                                                                                                                                                                                                                                         mra
                                   UT R E C H T                                           PARK ROYAL                                                                                                                  rw
                                                          BERLIN                                                                    LONDON                  Marylebone                                                  eg                                                                                            A MS T E R D A M
                                                                                                                                                                                                                                                                                                                  gracht
                                                                                                                                                                                                                                                                                                          Rozen

                                                                                                                                                                                                                                                                                                                                         k
     N O TTI N GH AM                                                                                                                                                                   CITY OF
                                                                                                                                           Marble Arch                Covent

                                                                                                                                                                                                                                                                                            Einsteinweg
                                                                                                              White city                                               garden
                                                                                                                                                                                      LONDON                                                                   Amsterdam
                                                                                                                                                             Mayfair                                                                            eg
      C A R D I FF                                                                                                                         Hyde park   PARK PLAZA               PARK PLAZA                                                  eerw                 Lelylaan
                                                                                         Acton                               Kensington                                                                                              km
                                             C OL OG NE                                                        Sherpherd’s                                                      COUNTY HALL                                       Oo                                                                      Rembrandtpark m       Stadh
                                                                                                                               Palace                WESTMINSTER                                                                                      Sloterpark                                                                        ou
                     L ONDON                                                                                                                                                                                                                                                                                         rtoo

                                                                                                                                                                                                                                                                    Johan Huizingalaan
                                                  TRIER                                                           Bush                                                                                                                                                                                                                     d
                                                                                                                             Kensington            BRIDGE LONDON                                                                                                                                                 Ove                           ersk
                                                                                                                                                                                                                                                                                                                                                      ade
                                                                                                                                                                   PARK PLAZA                    Ak                                                                                                               Vondelpark
                                                                    BUD AP E ST                                                                                                                    er                                                                                                                      PARK PLAZA
                                                                                                                                     PARK PLAZA          Lambeth LONDON                               dij
                                                                                                                                                                                                         k
                                            NUR E M B E R G                                                     Hammersmith
                                                                                                                                       VICTORIAPimlico    Vauxhall WATERLOO                                                                          man
                                                                                                                                                                                                                                                        laan                                                               V O ND E L P A R K ,
                                                                                          Chiswick
                                                                                                                                        LONDON             PARK PLAZA                                                 P A R K P L A Z APles                                                                                A MS T E R D A M
                                                                                                                       Stamford bridge
                                                                                                                                                           LONDON                                                     A MS T E R D A M                                                                              Zuid Wtc Beatrixpark
                                                              I S T R I A BE LGRAD E
                                                                                                                            Fulham        Battersea        RIVERBANK                                                  AIRPORT
                                                                                                                                            park ART’OTEL          Camberwell
                                                                                                                                                    LONDON BATTERSEA                                                                                         Haagseweg                                      Ringweg Zuid
                                                                                                                                                                                                                                                          we                                                                      Amsterdam
                                                                                                                                                    POWER STATION                                                                                      ieu                                                                        Rat
                                                                                                                                                                                                                                                     N
                                                                                                                                                 Battersea      Clapham                                                                          Ni
                                                                                                                                                                                                                                                    eu
                                                                                                                                                          Clapham           Brixton
                                                                                                                                                                                                                             Sc                       we Nieuwe Meer
                                                                                                                                                                                                                               hi                        me
                                                                                                                                                           common                                                                 ph                        e                                                         Van Nijenrodeweg          Amstelpark
                                                                                                                                                                                                                                    ol                                                         eg
                                                                                                                                                                                                                                                                                         aanw

                                                                                                                                                                                                                                                         rdi
                                                                                                                                                                                                                                       we
                                                                                                          Putney heath                                                                                                                   g                                  Bosb                              PARK PLAZA

                                                                                                                                                                                                                                                            jk
                                                                                                                                                                                                                                                                                                              UTRECHT
                                                                                                                                    Earlsfield          Balham                                                                                                      Amsterdamse
                                                                                                                                                                                                                                                                        Bos

                                                                                                                                                                                                                                                                                                             De Braak

                                                                                                                                           6
COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
PPHE HOTEL GROUP
                                                                                                                   IN V ES TOR CONFERENCE
                                                                                                                        7 O C TOBER 2 0 21

A DIVERSIFIED PORTFOLIO OF OPER ATING ASSETS

VA LU E S PL I T BY G EO G R A PH Y1                                                           HOTELS AND RESORTS BY GEOGRAPHY                                 HOTELS AND RESORTS BY OWNERSHIP TYPE

    GERMANY,            CROATIA              UNDER                                             CROATIA                                        UK                CO-OWNED                     MANAGED, OPERATED,
    HUNGARY                                  DEVELOPMENT2                                                                                                                                    LEASED OR FRANCHISED
    AND SERBIA          £243m                                                                  7 HOTELS                                       10 HOTELS         2 HOTELS
                                             £166m                                                                                                                                           5 HOTELS
    £87m                                                                                       6 RESORTS                                      3,681 ROOMS       242 ROOMS
                                                                                                                                                                                             1,010 ROOMS
                                                                                               2,769 ROOMS

                                                                                                                                                                                                   FREEHOLD
                                                                                                GERMANY, HUNGARY
                                                                                                & SERBIA                                     THE NETHERLANDS    LONG LEASEHOLD                     20 HOTELS
     THE NETHERLANDS                                                  UK                        9 HOTELS                                     6 HOTELS           5 HOTELS                           6 RESORTS
     £280m                                                            £894m                     1,359 ROOMS                                  1,073 ROOMS        1,590 ROOMS                        6,040 ROOMS
1   The fair values were determined on the basis of independent external valuations prepared
    in December 2020.
2   Properties under development include: New York, art’otel london hoxton (London),
    Westminster Bridge Road (London), Hotel Brioni (Pula) and Zagreb.                                                         7
COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
PPHE HOTEL GROUP
                                                                                                                     IN V ES TOR CONFERENCE
                                                                                                                          7 O C TOBER 2 0 21

INDEPENDENT OPER ATOR WITH BR AND FLEXIBILIT Y
AND ACCESS TO GLOBAL DISTRIBUTION

 art’otel is a contemporary collection                     Park Plaza is an upper upscale contemporary          Arena Hotels & Apartments is a collection         Arena Campsites. is a brand of both authentic
 of upper upscale lifestyle hotels that                    hotel brand featuring individually designed          of hotels and self-catering apartment             and premium campsites located in exclusive         Radisson Hotel Group (RHG), with
 fuse exceptional architectural style                      hotels in vibrant city centre locations and select   complexes offering relaxed and comfortable        beachfront sites in preserved natural              its new owner Jin Jiang, forms the
 with art-inspired interiors. Located in                   resort destinations. The Park Plaza brand is         accommodation within beachfront locations         surroundings. They are situated along the very
 cosmopolitan centres across Europe, each hotel            renowned for creating memorable moments              across the historic settings of Pula and          south of the Istrian peninsula within proximity
                                                                                                                                                                                                                     world’s second largest hotel
 displays a collection of original works designed          through inspiring service, stylish guestrooms        Medulin in Istria, Croatia. Arena Hotels &        of the historic towns of Pula and Medulin,         group. RHG has nine distinctive
 or acquired specifically for each art’otel, with          and versatile meeting facilities, which are          Apartments features contemporary and warm         stretching from the Brijuni National Park in the   hotel brands with more than
 each property offering a unique art gallery.              complemented by award-winning restaurants            design/interiors accompanied by a welcoming       west, all the way to a picturesque Medulin Bay
 art’otel has created a niche for itself in the hotel      and bars.                                            and friendly service offering a holiday full of   and Cape Kamenjak on the south. Each
                                                                                                                                                                                                                     1,500 hotels in operation and
 world, differentiating it from traditional hotels.                                                             opportunities for exploration and relaxation      campsite provides a distinctive offering and       under development.
                                                                                                                complemented by food and drink offering           relaxed environment from which guests can
                                                                                                                with a touch of local flavor. Arena Hotels &      experience Istria’s areas of natural beauty and
                                                                                                                Apartments is your destination host and           enjoy outdoor activities from April to October.
                                                                                                                guide, a home away from home catering
                                                                                                                for families, couples and friends.
                                                                                                                                                                                                                     Central              Powerful

                                     600+
                                                                                                                                                                                                                     reservation and      online and
  5                751                                      23                 6,638                             10                 1,493                          8               5,779                             distribution         mobile
  H OT E L S I N   ROOMS IN          ROOMS IN               H OT E L S I N     ROOMS IN                          H OT E L S A N D   ROOMS IN                       CAMPSITES       PI TC H E S A N D                 system               platforms
  EU R O PE        O PE R AT I O N   D E V E LO PM E N T    EU R O PE          O PE R AT I O N                   R E SO R T S       O PE R AT I O N                                MOBILE HOMES
                                     ( LO N D O N ,
                                     N E W YO R K )

                                                                                                                                                                                                                     Radisson             Global sales,
                                                                                                                                                                                                                     Rewards              marketing
                                                                                                                                                                                                                     programme            and buying
                                                                                                                                                                                                                     with 24 million      power
                                                                                                                                                                                                                     members

                                                                                                                                       8
COMPANY INTRODUCTION 7 OCTOBER 2021 - PPHE Hotel Group
PPHE HOTEL GROUP
                                                                                                                IN V ES TOR CONFERENCE
                                                                                                                     7 O C TOBER 2 0 21

ASSET BACKED VALUE, WITH PRE- COVID LEADING OPER ATING MARGINS

Total revenue                                  EBITDAR                                   EBITDA                                      Normalised profit                           Reported earnings                         EPRA NRV per share
                                                                                                                                     before tax                                  per share
£m                                             £m                                        £m                                          £m                                          Pence                                     £

£101.8m                                        £(9.1)m                                   £(10.1)m                                    £(89.8)m                                    (192)p                                    £22.08
2015            218.7                                  2015        88.4                         2015   80.1                                            2015      29.8                          2016               83       2010 6.42*

2016                    272.5                          2016           102.9                     2016          94.1                                     2016       31.7                         2017         57

2017                            325.1                  2017                 116.0               2017             107.3                                 2017       32.1                         2018                   90   2017                        24.02*

2018                              341.5                2018                     120.7           2018                 113.2                             2018             37.7                   2019              80        2018                         24.57*

2019                                357.7              2019                      124.6          2019                    122.9                          2019              40.7    (192)         2020                        2019                              25.93

2020 101.8                                     (9.1)   2020                              (10.1) 2020                                 (89.8)            2020                                                                2020                      22.08

                                                                                                                                                                                                                           *   EPRA NAV in accordance with the
                                                                                                                                                                                                                               previous EPRA NAV guidelines.

Occupancy                                      Average room rate                         RevPAR                                      Employee engagement                         Guest rating score                        Adjusted EPRA EPS

%                                              £                                         £                                           %                                           %                                         Pence

28.0%                                          £105.1                                    £29.4                                                                                                                             (123)p
2010                                    84.3   2010                   109.1              2010                        92.0            2016                                84.9    2017                            84.9                   2010          96

2010                            76.0           2010                       111            2010                  84.4                                                                                                                     2010          97
                                                                                                                                     2017                                 85.4   2018                             85.4
2017                             77.3          2017                         120.2        2017                        92.9                                                                                                               2017           104
                                                                                                                                     2018                                83.6    2019                             83.6
2018                              79.4         2018                         123.1        2018                          97.7                                                                                                             2018               114
                                                                                                                                     2019                                84.4    2020 Data not indicative
2019                               80.6        2019                              128.5   2019                            103.6                                                                                                          2019                     128

2020    28.0                                   2020                 105.1                2020   29.4                                 2020 No surveys conducted                                                             (123)        2020

                                                                                                                                 9
PPHE HOTEL GROUP
                                                        IN V ES TOR CONFERENCE
                                                             7 O C TOBER 2 0 21

LONG TERM DEBT PROFILE, BACKED BY VALUABLE ASSETS

MATURIT Y PROFILE AT 30 JUNE 2021
Total                               1 year    2 years                     3 years          4 years           5 years   Thereafter
£’m                                    £’m       £’m                         £’m              £’m               £’m          £’m

736.3                               31.9       24.2                        54.2             54.7             324.8       246.5

– Average cost of bank debt 3.1%                                      – Covenants update
– Average maturity of bank debt 5.3 years                              • Covenant waivers received for debt
– Asset backed mortgages                                                  service covenants until 2022

– Net debt leverage 32.5% (pre-COVID 29.4%)                             • LTV covenants currently within limits,
                                                                          covenant levels at 60 – 70 %
– 21 facilities with 11 different lenders

                                                                  10
PPHE HOTEL GROUP
                                            IN V ES TOR CONFERENCE
                                                 7 O C TOBER 2 0 21

PIPELINE UPDATE AND FOCUS ON THE FUTURE

 art’otel london hoxton (opening 2024)                     art’otel london battersea power station (opening 2022)
 GROUND UP DEVELOPMENT                                     MANAGEMENT AGREEMENT
 – 343 ROOMS                                               – 164 ROOMS

 PR O G R E SSI N G CO N S T RU C T I O N                  EX TERNAL DEVELOPMENT (ONGOING)

 Westminster Bridge Road, London                           Western Avenue, Park Royal,
 DEVELOPMENT SITE                                          London
 –P
   LANNING APPLICATION SUBMITTED FOR
                                                           DEVELOPMENT SITE
  186 ROOM HOTEL
                                                             LANNING GRANTED FOR DEVELOPMENT
                                                           –P
                                                            OF 465 ROOM HOTEL

                                                      11
PPHE HOTEL GROUP
                                                           IN V ES TOR CONFERENCE
                                                                7 O C TOBER 2 0 21

PIPELINE UPDATE AND FOCUS ON THE FUTURE (CONTINUED)

Hotel Brioni Pula, Croatia (opening 2022)                                 Zagreb project, Croatia (opening 2022/23)
REPOSITIONING PROJECT                                                     CONVERSION PROJECT
– 227 ROOMS                                                               – 115 ROOMS

Guest House Riviera, Pula, Croatia (2023)   Arena Stoja Campsite (2023)                           Franz Ferdinand Mountain Resort,
REPOSITIONING PROJECT                       EARMARKED FOR REPOSITIONING                           Nassfeld, Austria (contracted to acquire)
– 80 ROOMS                                  – APPROXIMATELY 100 PREMIUM MOBILE HOMES
                                                                                                  REPOSITIONING PROJECT
                                                                                                  – 144 ROOMS

                                                                     12
PPHE HOTEL GROUP
                                                 IN V ES TOR CONFERENCE
                                                      7 O C TOBER 2 0 21

CURRENT TR ADING AND TRENDS

         Domestic leisure is the
          dominant segment                  Meeting and events enquiries       Corporate demand for September
            in city centres                in the UK at highest level since    still subdued, albeit this segment
                                                  start of pandemic               usually has a short lead time

  Croatia summer revenue (July/August)   Currently out-performing competitor        Challenging conditions
      at 90% of same period 2019              sets in nearly all UK hotels           in the labour market

                                                           13
PPHE HOTEL GROUP
                                            IN V ES TOR CONFERENCE
                                                 7 O C TOBER 2 0 21

WELL POSITIONED TO BENEFIT FROM MARKET RECOVERY

    LOCATED IN KEY                                             LOCATED IN MARKETS
                            FULL VALUE CHAIN                                         FOCUSED ON DOMESTIC
   CITIES IN EUROPE                                           THAT HAVE PROVEN TO
                               APPROACH                                              AND REGIONAL MARKETS
  AT PRIME LOCATIONS                                            REBOUND QUICKLY

                                                                                        MARKET LEADING
  NEWLY REFURBISHED                                               LAUNCHING
                           HEALTH AND WELLBEING                                      REVENUE MANAGEMENT
     PORTFOLIO                                                CONTACTLESS SERVICES
                                                                                          STRATEGIES

                                                      14
I N T E R I M R E S U LT S
      FOR SIX MONTHS
   E N D E D 3 0 J U N E 2 0 21
PPHE HOTEL GROUP
                                                                                  IN V ES TOR CONFERENCE
                                                                                       7 O C TOBER 2 0 21

CONTINUED DECISIVE ACTIONS AMID THE PANDEMIC

                                                                          Secured quarantine hotel contracts                Secured exclusive agreement to host
             Continued focus on cost
                                                                          to provide for base line occupancy                 players and support teams of The
          management during subdued H1
                                                                                       in the UK                             Championships 2021 (Wimbledon)

                                                                                                                                  Strong cash position, with
          Recognised as one of ‘Top-6 Best                                     Raised £125.8 million of
                                                                                                                               £177.9 million cash available and
           Places To Work‘ by The Caterer,                                   cash through joint venture,
                                                                                                                                further access to £60 million of
              Winner of ‘Best Employer‘                                    supporting liquidity and growth
                                                                                                                                       undrawn facilities

IMPROVING DEMAND IN Q2 , LED BY THE RECOVERY IN THE UK AND CROATIA

                                                H1 Reported in GBP (£)                                                                        Q2 Reported in GBP (£)
                         Six months ended 30     Six months ended 30                                                   Three months ended       Three months ended
                                   June 2021               June 2020               Change                                     30 June 2021             30 June 2020     Change
Total revenue                  £25.8 million             £61.9 million             (58.4)%         Total revenue             £20.4 million             £10.4 million    95.8%
EBITDA                        £(14.0) million            £(3.3) million           (322.5)%         EBITDA                    £(3.9) million            £(6.8) million   42.4%
Reported PBT                  £(50.3) million           £(40.7) million            (23.8)%         Occupancy                        17.5%                     10.7%     680bps
Normalised PBT                £(48.9) million           £(44.6) million              (9.7)%        Average room rate               £102.6                     £94.6       8.4%
Occupancy                             12.8%                     34.7%            (2,190)bps        RevPAR                            £18.0                     £10.1     78.6%
Average room rate                      £95.2                    £112.0             (15.0)%
RevPAR                                 £12.2                     £38.9             (68.6)%

                                                                                              16
PPHE HOTEL GROUP
                                                                                                                              IN V ES TOR CONFERENCE
                                                                                                                                   7 O C TOBER 2 0 21

STRONG CASH POSITION OF £177.9 MILLION AND ACCESS TO FURTHER UNDR AWN FACILITIES

                                                                                                                                                              £16.3m
                                                  £(8.2)m
                                                                                                                                                                                                   £(2.7)m
                                                                                     £(10.6)m
                                                                                                                          £(9.1)m

            £114.2m                                                                                                                                                                                                                    £99.9m                              £69.0m

         Reported cash                   Operational cash flow                         Capex                 Debt service including leases             Proceeds from loans                         Other                           Reported cash                           Undrawn
           31.12.20                       (including working                                                 and unit holders in Park Plaza                                                     exceptional                          31.03.21                              facilities1
                                          capital movement)                                                   Westminster Bridge London                                                         items & FX

                                                                                                                                                                                       £125.8m                       £0.2m

                                       £3.0m                                                                                  £18.4m

                                                                   £(17.5)m
                                                                                                 £(11.5)m
                                                                                                                                                           £(40.4)m
          £99.9m                                                                                                                                                                                                                                £177.9m                       £60.0m

      Reported cash           Operational cash flow                  Capex           Debt service including leases           Proceeds               Repayment of loans        Joint Venture with Clal2               Other                   Reported cash                    Undrawn
        31.03.21               (including working                                    and unit holders in Park Plaza         from loans                                                                            exceptional                  30.06.21                       facilities1
                               capital movement)                                      Westminster Bridge London                                                                                                   items & FX

1   The amount of undrawn facilities as at 30 June 2021 comprise of the £40 million undrawn amount under the CLBILS facility and the £20 million undrawn amount under the Park Plaza London Waterloo facility. The amount of undrawn facilities as at 31 March 2021 comprise of £17.0 million
    undrawn amount under the CLBILS facility, £14.8 million undrawn amount under the Park Plaza London Waterloo facility and access to £37.2 million undrawn amount under the art’otel london hoxton facility which was cancelled due to the Group entering into a joint venture with Clal.
2   Comprise of the £113.7 million cash received as part of entering into a long-term partnership with Clal, including the further cash injection of £12.1 million to fund the remaining equity commitments of the art’otel london hoxton development project.

                                                                                                                                               17
PPHE HOTEL GROUP
                                                            IN V ES TOR CONFERENCE
                                                                 7 O C TOBER 2 0 21

STRONG BAL ANCE SHEET IN CURRENT VOL ATILE ENVIRONMENT

 EPR A NRV PER SHARE (IN £ ) BA SED ON 2020 EX TERNAL VALUATIONS,          NET BANK DEBT LOWERED IN PERIOD DUE TO JOINT VENTURE
 NEGATIVELY IMPAC TED BY RESULTS AND FOREX                                 TR ANSAC TION LEVER AGE AT 32 .5% PRE PANDEMIC 29.4%

      40                                                                       800                                   Net Bank Debt
                                                                                                                                       Net Bank Debt
                                                                                                                                      Leverage: 37.1%
                                                                                                                    Leverage: 32.5%
                                                                                                                                          £121.2m
             29.4%                                                                                           29.4%      £184.9m
    514.7    Net debt        1087.7                                           514.7                          Net debt     1087.7
             leverage                                                                                        leverage
                                                                                                                                          £636.2m

                                                                                                                        £551.4m

                                                                                                                                                        Gross Bank Debt: £757.4m
                                                                                      Gross Bank Debt: £736.3m
                                                 £22.08
      20    147.6 shareholders
            PPHE         £20.85equity                                          400       147.6 shareholders equity
                                                                                         PPHE
            Bank debt                                                                    Bank debt
            Non-controlling interest                                                     Non-controlling interest

    678.3                                                                     678.3

       0                                                                          0
                          30.06.21               31.12.20                                                               30.06.21          31.12.20
                (Current book values revalued
                                                                                            Net Bank Debt
                with 2020 external valuations)
                                                                                            Cash and cash equivalents

                                                                      18
PPHE HOTEL GROUP
                                                             IN V ES TOR CONFERENCE
                                                                  7 O C TOBER 2 0 21

LONG -TERM PARTNERSHIP UNLOCKING £113.7 MILLION CASH

                                                                                                              PROCEEDS TO BE
             JOINT VENTURE                                   £113.7 MILLION
                                                                                                              USED TO PURSUE
              ON TWO PRIME                                 EQUITY UNLOCKED
                                                                                                               NEW GROWTH
             LONDON ASSETS                                       AT NAV
                                                                                                              OPPORTUNITIES

 – Clal Insurance, leading insurance company   – Cash proceeds of £113.7 million and            –F
                                                                                                    und existing pipeline projects
                                                   further £12.1 million cash injection of Clal
 – Clal has taken a 49% minority interest,        to fund their share of the remaining equity    –E
                                                                                                    xplore new territories, focused
    PPHE as majority with 51% and a 20-year        commitment in art‘otel london hoxton            on Europe
    management agreement                           development
                                                                                                  –C
                                                                                                    onservative and yield focused,
 – Joint Venture aimed at long term cash       – Transaction based on underlying property        leading to NAV growth
    flow generation and value upside               valuations in line with the Group‘s latest
                                                   EPRA NRV of £20.85 per share

                                                – Share appreciation rights granted to
                                                   benefit Clal if gap between NAV and
                                                   share price narrows

                                                                       19
S U P P L E M E N TA L
 I N F O R M AT I O N
PPHE HOTEL GROUP
                                            IN V ES TOR CONFERENCE
                                                 7 O C TOBER 2 0 21

WELL-POSITIONED TO BENEFIT FROM MARKET RECOVERY

  LOCATED KEY CITIES
                                                               LOCATED IN MARKETS
 AND RESORT MARKETS         FULL VALUE CHAIN                                        FOCUSED ON DOMESTIC
                                                              THAT HAVE PROVEN TO
  IN EUROPE AT PRIME           APPROACH                                             AND REGIONAL MARKETS
                                                                REBOUND QUICKLY
      LOCATIONS

                                                                                       MARKET LEADING
  NEWLY REFURBISHED                                                   CONTACTLESS
                           HEALTH AND WELLBEING                                     REVENUE MANAGEMENT
     PORTFOLIO                                                          SERVICES
                                                                                         STRATEGIES

                                                      21
PPHE HOTEL GROUP
                                                     IN V ES TOR CONFERENCE
                                                          7 O C TOBER 2 0 21

PROPERTY DETAILS: ART‘OTEL LONDON HOXTON

 – Construction ongoing, completion date
    aimed at Q1 2024

 – Located in Shoreditch a stone‘s throw away
    from Old Street Station

 – 27 floors, including 343 spacious hotel rooms
    and suites, approximately 5,000m2 of lettable
    office space, several restaurants and bars,
    upscale spa & gym and roof top bar

 – Total project value £279.3 million, which
    includes the land at fair market value and the
    remaining development costs

 – £180 million development funding secured in
    April 2020, of which £141.5 million is undrawn

                                                               22
PPHE HOTEL GROUP
                                                    IN V ES TOR CONFERENCE
                                                         7 O C TOBER 2 0 21

PROPERTY DETAILS: PARK PLAZA LONDON RIVERBANK

 – 646 rooms and suites and some of London‘s
    largest meeting and event space

 – Located on the Thames, part of London‘s South
    Bank and overlooking the Houses of Parliament

 – Initially 461 rooms built by the Group and
    opened in 2005

 –R
   ooftop extension and reconfiguration realised
  in 2018, creating an additional 185 rooms

 – Latest valuation by Savills in December 2020
    at £263 million

 – Current bank debt £107.5 million, maturing in
    June 2026 with an interest rate of 3.2%

                                                              23
PPHE HOTEL GROUP
                                                            IN V ES TOR CONFERENCE
                                                                 7 O C TOBER 2 0 21

                                                                                            A portfolio                             EPRA NRV
                                                                                      geographical breakdown                       30 June 2021
Total price                                                     £m
Market value Riverbank                                       263.0                                                                  £2.65 (12.7%)
                                                                                                                                    Cash proceeds
                                                                                A PORTFOLIO                                           per share
Market value Hoxton London and remaining development cost    279.3              Geographic breakdown

                                                             542.3                                                 4.7%
                                                                                      61.7%                               1.9%
Bank debt                                                    (146.0)
                                                                                                                            0.3%
Remaining development costs                                 (166.2)
Working capital adjustments                                     2.0
                                                             232.1
                                                                                                 £1.7bn
Clal’s investment (49%)                                       113.7
                                                                                                                                    £20.85
Remaining equity commitment Hoxton                             £m
Remaining development costs                                  166.2
                                                                                                                 15.5%
Undrawn part of the £180 million construction facility       (141.5)
                                                                                                                         15.9%
Remaining equity commitment Hoxton                             24.7                                    Transaction size
                                                                                                       22.1% of UK assets
Cash injection Clal (49%)                                      12.1

                                                                       24
PPHE HOTEL GROUP
                                           IN V ES TOR CONFERENCE
                                                7 O C TOBER 2 0 21

UNITED KINGDOM PERFORMANCE

Hotel operations
                                                                                                                                    Reported in GBP (£)
                                                                                                             Six months ended        Six months ended
UK                                                                                                                30 June 2021            30 June 2020     % change
Total revenue                                                                                                      £15.3 million          £41.8 million      (63.4)%
EBITDAR                                                                                                           £(1.4) million           £4.9 million     (128.5)%
EBITDA                                                                                                             £(1.7) million          £4.8 million     (136.5)%
Occupancy                                                                                                                 14.9%                  37.9%    (2,300) bps
Average Room Rate                                                                                                         £113.7                £126.5       (10.1)%
RevPAR                                                                                                                     £16.9                  £47.9      (64.6)%
Room revenue                                                                                                        £9.7 million          £27.5 million      (64.8)%

Park Plaza Westminster Bridge, Wimbledon                  Park Plaza Westminster Bridge, Wimbledon welcome gift

                                                     25
PPHE HOTEL GROUP
                                                                                                                            IN V ES TOR CONFERENCE
                                                                                                                                 7 O C TOBER 2 0 21

THE NETHERL ANDS PERFORMANCE
Hotel operations
                                                                                                                                                   Reported in GBP 1 (£)                                                 Reported in Local Currency Euro (€)
                                                                                                                        Six months ended             Six months ended                                  Six months ended           Six months ended
The Netherlands                                                                                                              30 June 2021                 30 June 2020                    % change          30 June 2021               30 June 2020                   % change
Total revenue                                                                                                                  £1.9 million                £9.5 million                      (79.9)%         €2.2 million              €10.8 million                     (79.6)%
EBITDAR                                                                                                                      £(2.0) million                £0.4 million                     (569.2)%        €(2.3) million              €0.5 million                    (575.8)%
EBITDA                                                                                                                       £(2.0) million                £0.4 million                     (594.5)%        €(2.3) million              €0.5 million                    (601.4)%
Occupancy                                                                                                                            5.5%                       29.5%                    (2,400) bps                5.5%                     29.5%                    (2,400) bps
Average Room Rate                                                                                                                    £91.5                      £106.9                       (14.4)%               €105.7                    €121.7                      (13.2)%
RevPAR                                                                                                                                £5.0                       £31.5                       (84.1)%                 €5.8                     €35.9                      (83.9)%
Room revenue                                                                                                                   £1.0 million                £6.2 million                      (84.2)%          €1.1 million              €7.0 million                     (83.9)%
1 Average exchange rate from Euro to Pound Sterling for the period ended 30 June 2021 was 1.155 and for the period ended 30 June 2020 was 1.139, representing a 1.4% increase.

Newly opened Carstens Café, adjacent to Park Plaza Victoria Amsterdam                                                                             Henrique Sá Pessoa, the iconic two Michelin star Portuguese chef behind ARCA, set to launch at art‘otel amsterdam

                                                                                                                                             26
PPHE HOTEL GROUP
                                                                                                                           IN V ES TOR CONFERENCE
                                                                                                                                7 O C TOBER 2 0 21

CROATIA PERFORMANCE

Operations
                                                                                                                                                  Reported in GBP 1 (£)                                      Reported in Local Currency HRK
                                                                                                                       Six months ended             Six months ended                           Six months ended     Six months ended
Croatia                                                                                                                     30 June 2021                 30 June 2020            % change           30 June 2021         30 June 2020         % change
Total revenue                                                                                                                £5.3 million                 £3.3 million               62.1%      HRK 46.6 million     HRK 28.3 million             64.7%
EBITDAR                                                                                                                     £(2.3) million               £(3.5) million             (34.5)%    HRK (19.7) million   HRK (29.7) million           (33.5)%
EBITDA                                                                                                                      £(3.2) million               £(3.9) million             (19.2)%    HRK (27.5) million   HRK (33.5) million           (18.0)%
Occupancy                                                                                                                          18.8%                        35.6%            (1,680) bps              18.8%                35.6%          (1,680) bps
Average Room Rate                                                                                                                   £62.9                        £50.5               24.5%             HRK 547.7           HRK 433.2              26.4%
RevPAR                                                                                                                              £11.8                        £18.0              (33.4)%            HRK 102.9           HRK 154.3             (33.3)%
Room revenue                                                                                                                 £2.2 million                 £1.6 million               43.5%      HRK 19.4 million      HRK 13.3 million            45.8%
1 Average exchange rate from Kuna to Pound Sterling for the period ended 30 June 2021 was 8.713 and for the period ended 30 June 2020 was 8.580, representing a 1.6% increase.

Arena One 99 Glamping                                                                                                                            Park Plaza Histria Pula

                                                                                                                                            27
PPHE HOTEL GROUP
                                                                                                                            IN V ES TOR CONFERENCE
                                                                                                                                 7 O C TOBER 2 0 21

GERMANY, HUNGARY AND SERBIA PERFORMANCE

Hotel operations
                                                                                                                                                   Reported in GBP 1 (£)                                     Reported in Local Currency Euro (€)
                                                                                                                        Six months ended             Six months ended                          Six months ended       Six months ended
Germany, Hungary and Serbia                                                                                                  30 June 2021                 30 June 2020           % change           30 June 2021           30 June 2020            % change
Total revenue                                                                                                                  £1.0 million                £5.6 million             (82.5)%           €1.1 million          €6.4 million              (82.3)%
EBITDAR                                                                                                                      £(1.8) million                £0.1 million          (2,064.5)%         €(2.0) million          €0.1 million           (2,092.1)%
EBITDA                                                                                                                       £(1.8) million                £0.1 million          (2,520.5)%          €(2.1) million         €0.1 million           (2,554.4)%
Occupancy                                                                                                                             7.4%                      29.5%            (2,210) bps                  7.4%                29.5%            (2,210) bps
Average Room Rate                                                                                                                    £63.9                       £91.6              (30.2)%                  €73.8               €104.4               (29.2)%
RevPAR                                                                                                                                £4.8                       £27.1              (82.4)%                   €5.5                €30.8               (82.2)%
Room revenue                                                                                                                  £0.8 million                 £4.3 million             (82.0)%           €0.9 million          €4.9 million              (81.7)%
1 Average exchange rate from Euro to Pound Sterling for the period ended 30 June 2021 was 1.155 and for the period ended 30 June 2020 was 1.139, representing a 1.4% increase.

88 Rooms Hotel Belgrade, Serbia                                                                                                                   art‘otel cologne

                                                                                                                                             28
PPHE HOTEL GROUP
                                       IN V ES TOR CONFERENCE
                                            7 O C TOBER 2 0 21

INTERIM CONSOLIDATED STATEMENT OF FINANCIAL POSITION
                                                                 30 June 2021 31 December 2020
                                                                    Unaudited         Audited
                                                                       £’000             £’000
Assets
Non-current assets:
Intangible assets                                                      15,909           17,754
Property, plant and equipment                                       1,192,628        1,201,358
Right-of-use assets                                                   221,059          223,793
Investment in joint ventures                                            4,558            4,741
Other non-current financial assets                                     15,965           15,958
Restricted deposits and cash                                            2,196            2,261
Deferred income tax assets                                              6,477            6,724
                                                                    1,458,792        1,472,589
Current assets:
Restricted deposits                                                     4,775             4,777
Inventories                                                             2,069             2,260
Trade receivables                                                       7,431             3,473
Other receivables and prepayments                                      13,634             8,044
Investments in marketable securities                                       26                27
Cash and cash equivalents                                             177,923           114,171
                                                                      205,858          132,752
Total assets                                                        1,664,650        1,605,341

                                                 29
PPHE HOTEL GROUP
                                                                           IN V ES TOR CONFERENCE
                                                                                7 O C TOBER 2 0 21

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
                                                                                                     30 June 2021   30 June 2020
                                                                                                        Unaudited        Audited
                                                                                                           £’000           £’000
Equity and liabilities
Equity:
Issued capital                                                                                                 –                –
Share premium                                                                                            130,479         131,389
Treasury shares                                                                                           (3,482)          (3,482)
Foreign currency translation reserve                                                                      10,163          20,804
Hedging reserve                                                                                             (555)            (703)
Accumulated earnings                                                                                     154,853        161,587
Attributable to equity holders of the parent                                                             291,458        309,595
Non-controlling interests                                                                                165,907         95,358
Total equity                                                                                             457,365        404,953
Non-current liabilities:
Bank borrowings                                                                                          704,413        721,006
Provision for concession fee on land                                                                       5,201          5,399
Financial liability in respect of Income Units sold to private investors                                 125,664        126,155
Other financial liabilities                                                                              253,821        244,818
Deferred income taxes                                                                                       8,030          8,472
                                                                                                        1,097,129      1,105,850
Current liabilities:
Trade payables                                                                                             14,075          6,502
Other payables and accruals                                                                                64,178         51,667
Bank borrowings                                                                                            31,903         36,369
                                                                                                          110,156         94,538
Total liabilities                                                                                       1,207,285      1,200,388
Total equity and liabilities                                                                            1,664,650      1,605,341

                                                                                     30
PPHE HOTEL GROUP
                                                                                                IN V ES TOR CONFERENCE
                                                                                                     7 O C TOBER 2 0 21

CONSOLIDATED INCOME STATEMENT
                                                                                                                              Six months ended
                                                                                                                          30 June 2021       30 June 2020
                                                                                                                             Unaudited          Unaudited
                                                                                                                                 £’000              £’000
Revenues                                                                                                                        25,758             61,856
Operating expenses                                                                                                             (38,577)           (64,650)
EBITDAR                                                                                                                        (12,819)            (2,794)
Rental expenses                                                                                                                 (1,185)              (520)
EBITDA                                                                                                                         (14,004)            (3,314)
Depreciation and amortisation                                                                                                  (19,054)           (20,999)
EBIT                                                                                                                           (33,058)           (24,313)
Financial expenses                                                                                                             (16,574)           (18,622)
Financial income                                                                                                                  921                370
Other income                                                                                                                     1,033              9,982
Other expenses                                                                                                                  (2,448)            (5,826)
Net income (expense) for financial liability in respect of Income Units sold to private investors                                 279              (1,850)
Share in results of associate and joint ventures                                                                                  (486)              (393)
Loss before tax                                                                                                                (50,333)           (40,652)
Income tax benefit                                                                                                                  59              3,138
Loss for the period                                                                                                            (50,274)           (37,514)

Loss attributable to:
Equity holders of the parent                                                                                                   (44,677)           (30,806)
Non-controlling interest                                                                                                        (5,597)            (6,708)
                                                                                                                               (50,274)           (37,514)
Basic and diluted earnings per share (in Pound Sterling)                                                                         (1.05)             (0.72)

                                                                                                          31
PPHE HOTEL GROUP
                                                                                                         IN V ES TOR CONFERENCE
                                                                                                              7 O C TOBER 2 0 21

EPR A PERFORMANCE MEASURES
The EPRA NRV as at 30 June 2021, set out in the table below amounts to £895.2 million, which equates to £20.85 per share.

                                                                                                                                                                                Six months ended 30 June 2021
                                                                                                                                                                                           £ million
                                                                                                                                                                            EPRA NRV
                                                                                                                                                                                  (Net        EPRA NTA4         EPRA NDV
                                                                                                                                                                        Reinstatement       (Net Tangible     (Net Disposal
                                                                                                                                                                                Value)             Assets)           Value)
NRV per the financial statements                                                                                                                                                 291.6               291.6            291.6
Effect of exercise of options                                                                                                                                                      6.2                 6.2              6.2
Diluted NRV, after the exercise of options1                                                                                                                                      297.8               297.8            297.8
Includes:
Revaluation of owned properties in operation (net of non-controlling interest)2                                                                                                   567.2            567.2             567.2
Revaluation of the JV interest held in two German properties (net of non-controlling interest)2                                                                                     3.1              3.1               3.1
Fair value of fixed interest rate debt                                                                                                                                                –                –             (65.5)
Deferred tax on revaluation of properties                                                                                                                                             –                –             (10.8)
Real estate transfer tax3                                                                                                                                                          16.4                –                 –
Excludes:
Fair value of financial instruments                                                                                                                                                 (0.6)           (0.6)                 –
Deferred tax                                                                                                                                                                       (10.1)          (10.1)                 –
Intangibles as per the IFRS balance sheet                                                                                                                                              –            15.9                  –
EPRA NAV                                                                                                                                                                          895.2            862.9             791.8
Fully diluted number of shares (in thousands)1                                                                                                                                   42,938           42,938            42,938
EPRA NAV per share (in £)                                                                                                                                                         20.85            20.09             18.44
1   The fully diluted number of shares excludes treasury shares but includes 589,367 outstanding dilutive options (as at 31 December 2020: 1,196,996.)
2   The fair values of the properties were determined on the basis of independent external valuations prepared in December 2020. The properties under development are measured at cost.
3   EPRA NTA and EPRA NDV reflect fair value net of transfer costs. Transfer costs are added back when calculating EPRA NRV.
4   NTA is calculated under the assumption that the Group does not intend to sell any of its properties in the long run.

                                                                                                                       32
PPHE HOTEL GROUP
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                                                                                                              7 O C TOBER 2 0 21

EPR A PERFORMANCE MEASURES (CONTINUED)

                                                                                                                                                                                                 31 December 2020
                                                                                                                                                                                                     £ million
                                                                                                                                                                                                                              EPRA NDV
                                                                                                                                                                                    EPRA NRV                  EPRA NTA 4    (Net Disposal
                                                                                                                                                                     (Net Reinstatement Value)      (Net Tangible Assets)          Value)

NAV per the financial statements                                                                                                                                                      309.6                     309.6            309.6
Effect of exercise of options                                                                                                                                                          13.2                      13.2             13.2
Diluted NAV, after the exercise of options1                                                                                                                                           322.8                     322.8            322.8
Includes:
Revaluation of owned properties in operation (net of non-controlling interest)2                                                                                                       602.1                      602.1           602.1
Revaluation of the JV interest held in two German properties (net of non-controlling interest)2                                                                                         3.2                        3.2              3.2
Fair value of fixed interest rate debt                                                                                                                                                    –                          –           (84.5)
Deferred tax on revaluation of properties                                                                                                                                                 –                          –            (13.1)
Real estate transfer tax3                                                                                                                                                              18.6                          –                –
Excludes:
Fair value of financial instruments                                                                                                                                                    (0.7)                      (0.7)             –
Deferred tax                                                                                                                                                                          (13.4)                     (13.4)             –
Intangibles as per the IFRS balance sheet                                                                                                                                                 –                       17.8              –
EPRA NAV                                                                                                                                                                             960.8                      924.4           830.5
Fully diluted number of shares (in thousands)1                                                                                                                                      43,521                     43,521          43,521
EPRA NAV per share (in £)                                                                                                                                                             22.08                      21.24           19.08

1   The fully diluted number of shares excludes treasury shares but includes 1,196,996 outstanding dilutive options (as at 31 December 2019: 412,290).
2   The fair values of the properties were determined on the basis of independent external valuations prepared in December 2020. The properties under development are measured at cost.
3   EPRA NTA and EPRA NDV reflect fair value net of transfer costs. Transfer costs are added back when calculating EPRA NRV.
4   NTA is calculated under the assumption that the Group does not intend to sell any of its properties in the long run.

                                                                                                                       33
PPHE HOTEL GROUP
                                                                                                                                      IN V ES TOR CONFERENCE
                                                                                                                                           7 O C TOBER 2 0 21

EPR A PERFORMANCE MEASURES
The basis for calculating the Company’s adjusted EPRA earnings of £(57.7) million for the 12 months to 30 June 2021 (12 months to 31 December 2020: £(52.1) million) and the Company’s adjusted EPRA earnings per share of £(1.35) for the
12 months to 30 June 2021 (12 months to 31 December 2020: £(1.23)) is set out in the table below.
                                                                                                                                                                                                                                                                  12 months ended                12 months ended
                                                                                                                                                                                                                                                                      30 June 2021              31 December 2020
                                                                                                                                                                                                                                                                           £ million                     £ million
Earnings attributed to equity holders of the parent Company                                                                                                                                                                                                                   (95.6)                          (81.7)
Depreciation and amortisation expenses                                                                                                                                                                                                                                         44.7                            46.6
Revaluation of Park Plaza County Hall London Income Units                                                                                                                                                                                                                        1.8                            2.4
Changes in fair value of financial instruments                                                                                                                                                                                                                                     –                            0.2
Non-controlling interests in respect of the above3                                                                                                                                                                                                                              (7.8)                           (8.1)
EPRA earnings                                                                                                                                                                                                                                                                 (56.9)                          (40.6)
Weighted average number of shares (LTM)                                                                                                                                                                                                                                 42,506,006                      42,466,006
EPRA earnings per share (in pence)                                                                                                                                                                                                                                             (134)                             (96)
Company specific adjustments1:
Remeasurement of lease liability4                                                                                                                                                                                                                                                 3.4                             3.4
Disposals and Other non-recurring expenses (including pre-opening expenses)9                                                                                                                                                                                                     (0.8)                            2.0
Government settlement purchase of hotel Riviera 6                                                                                                                                                                                                                                (0.1)                            1.5
Loan early prepayment break costs                                                                                                                                                                                                                                                 0.6                               –
Adjustment of lease payments 5                                                                                                                                                                                                                                                   (1.8)                           (2.6)
Insurance settlement7                                                                                                                                                                                                                                                               –                          (10.0)
Investment tax credit and change in tax8                                                                                                                                                                                                                                         (0.7)                           (1.8)
Maintenance capex 2                                                                                                                                                                                                                                                              (2.6)                           (4.0)
Non-controlling interests in respect of the above3                                                                                                                                                                                                                                1.2                               –
Company adjusted EPRA earnings1                                                                                                                                                                                                                                                (57.7)                          (52.1)
Company adjusted EPRA earnings per share (in pence)                                                                                                                                                                                                                             (135)                           (123)
Reconciliation Company adjusted EPRA earnings to normalised reported profit before tax                                                                                                                                                                                            135
Company adjusted EPRA earnings                                                                                                                                                                                                                                                 (57.7)                          (52.1)
Reported depreciation10                                                                                                                                                                                                                                                        (39.4)                          (41.3)
Non-controlling interest in respect of reported depreciation                                                                                                                                                                                                                      7.8                            8.1
Maintenance capex 2                                                                                                                                                                                                                                                               2.6                            4.0
Non-controlling interest on maintenance capex and the company specific adjustments                                                                                                                                                                                               (1.2)                             –
Adjustment of lease payments 5                                                                                                                                                                                                                                                    1.8                            2.6
Investment tax credit and change in tax rate8                                                                                                                                                                                                                                     0.7                            1.8
Reported loss attributable to non-controlling interest                                                                                                                                                                                                                          (11.1)                         (12.2)
Reported tax                                                                                                                                                                                                                                                                      2.4                           (0.7)
Normalised (loss) profit before tax                                                                                                                                                                                                                                            (94.1)                          (89.8)

1 The ‘Company specific adjustments’ represent adjustments of non-recurring or non-trading items.                                                        7    Net insurance proceeds received in relation to one of the Group’s UK hotels.
2 Calculated as 4% of revenues, which represents the expected average maintenance capital expenditure required in the operating properties.              8    Relates to investment tax credit received in Croatia and change in tax rate (see Note 27 in the 2020 annual consolidated financial statements)
3 Non-controlling interests include the non-controlling shareholders in Arena and third party investors in income units of Park Plaza Westminster        9    Mainly relates to write-off value and sale of fixed assets.
  Bridge London.                                                                                                                                         10   Reported depreciation excluding impairments of property, plant and equipment and right-of-use assets.
4 Non-cash revaluation of finance lease liability relating to minimum future CPI/RPI increases.
5 Lease cash payments which are not recorded as an expense in the Group’s income statement due to the implementation of IFRS 16.
6 Execution of the sale and purchase agreement with the Republic of Croatia related to Guest House Riviera Pula (see Note 5d in the 2020 annual
  consolidated financial statements).

                                                                                                                                                    34
HOLMES
         HOTEL
        LONDON
During the period we completed the development
 of The Residence, a bespoke and self-contained
meeting and event space at Holmes Hotel London.
ART’OTEL
        LONDON
         HOXTON
     Construction progressed to plan for art‘otel
 london hoxton. This 27-story building will comprise
343 hotel rooms and suites, five floors of office space,
  a gym, swimming pool and wellness facilities and
    an art gallery space. Expected to open 2024.
ART’OTEL
 LONDON
BATTERSEA
  POWER
 STATION
 This hotel will be managed by the Group
on completion, which is expected in 2022.
HOTEL
           BRIONI
            PULA
   With the extensive repositioning programme
 nearing completion, this former iconic property is
about to relaunched as the Grand Hotel Brioni Pula.
OTHER
     INVESTMENTS                                              Zagreb project, Croatia                                      Pula project, Croatia

           The Group has several other projects in its
        development pipeline, from development sites
    earmarked for ground up developments, to conversions
      and repositioning projects. In addition, the Group is
      actively exploring additional growth opportunities.

                                                              Western Avenue, Park Royal, London   art’otel development in New York City           Westminster Bridge Road, London

Hotel Belgrade, Serbia
PPHE HOTEL GROUP
                                                                                                                                        IN V ES TOR CONFERENCE
                                                                                                                                             7 O C TOBER 2 0 21

BOARD OF DIRECTORS
    Eli Papouchado                   Yoav Papouchado                        Boris Ivesha                        Daniel Kos                    Kevin McAuliffe                    Kenneth Bradley                    Nigel Keen                    Stephanie Coxon
      Non-Executive                         Alternate                      President &                  Chief Financial Officer           Non-Executive Deputy                     Non-Executive                 Non-Executive                       Non-Executive
        Chairman                            Director                 Chief Executive Officer            & Executive Director                   Chairman                              Director                   Director & Senior                      Director
                                                                                                                                                                                                              Independent Director

Skills and experience
– Chairman of the Group since     – Chairman of Red Sea Group        – President of the Group since     – Appointed Chief Financial       – Former Member of the              – Former Guernsey Island       – Chartered Surveyor              – Qualified chartered
  formation                       – Real estate developer with         1991                               Officer in January 2018           Society of Trust and Estate         Director at RBS              – Former head of property at        accountant
– Founder of the Red Sea            over 30 years of experience      – Brought Park Plaza® Hotels &     – Previously Vice President         Practitioners and a Director of   – Former Guernsey Island         Tesco                           – Former capital markets
  Group and acted as its            of residential developments        Resorts brand to the Group in      Corporate Finance of the          various regulated investment        Director and Chief Country   – Former head of property at        director at PwC, responsible
  Chairman for ten years            and data centres worldwide         1994 in collaboration with the     Group, which he joined            companies                           Officer at Barclays Bank       the John Lewis Partnership        for advising asset managers
– Wealth of experience in the     – Deputy Chairman of the             Red Sea Group                      in 2011                         – Retired Chairman of Carey         – Appointed to the Board on    – Vistry Group Plc                  on listing investment funds
  construction, design,             Supervisory Board of Arena       – Major influencer in the          – Held, prior to joining the        Group (joining as Chief             4 September 2019               Remuneration Committee            and real estate investment
  development, financing,           Hospitality Group, listed          expansion of the Group’s           Group, various senior             Executive in 1999)                                                 Chair and member of both          trusts (UK, Guernsey and
  acquisition and management        on ZSE                             portfolio                          leadership positions within     – Head of Advisory Services for                                      audit and nominations             Jersey) on the London Stock
  of leading hotels, including    – President of Gear                – Established the Yamit Hotel,       auditing and finance,             Paribas International Private                                      committees                        Exchange
  Park Plaza Westminster            Construction, the construction     Israel in 1984 and served as       including at Mazars LLP           Banking and Managing                                             – Non-Executive Director Vistry   – She also advised on ongoing
  Bridge London, Park Plaza         arm of Red Sea Group               its President                    – Certified Public Accountant       Director of Paribas Suisse in                                      Group Plc                         obligations, corporate
  London Riverbank and many                                          – Director of the Carlton Hotel      (Register Accountant)             Guernsey (1992–1999)                                             – Non-Executive Director RG         governance, accounting
  others                                                               in Israel (1979–1984)            – Appointed to the Board on       – Served as Finance Director of                                      Carter                            policies and reporting
– Involved in the development                                        – General Manager of the Royal       27 February 2018                  Ansbacher offshore banking                                       – Appointed to the Board on         processes
  of hundreds of thousands of                                          Horseguards Hotel in London                                          Group, appointed as Chief                                          20 February 2020                – Independent non-executive
  square metres of retail space                                        (1972–1979)                                                          Executive Officer of                                                                                 director of Apax Global Alpha
  in shopping malls and large                                        – Arena Hospitality Group                                              Ansbacher’s Guernsey bank                                                                            Limited (Audit Committee)
  residential projects in the                                          Supervisory Board Chairman                                           and trust company business                                                                           and JLEN Environmental
  USA, Eastern Europe and the                                        – Appointed to the Board on                                            in 1994                                                                                              Assets Group Limited
  Middle East                                                          14 June 2007                                                       – Held posts in three different                                                                        (Audit, Risk and Investment
– Served as Chairman of the                                                                                                                 departments in the States of                                                                         Committees)
  Israel Hotel Association                                                                                                                  Guernsey (1973–1980)                                                                               – Appointed to the Board on
– Appointed to the Board on                                                                                                               – Arena Hospitality Group                                                                              7 August 2020
  20 June 2007                                                                                                                              Supervisory Board Member
                                                                                                                                          – Appointed to the Board on
                                                                                                                                            15 June 2007

                                                                                                                                                         40
PPHE HOTEL GROUP
                                                                                                       IN V ES TOR CONFERENCE
                                                                                                            7 O C TOBER 2 0 21

LEADERSHIP TEAM

                                                      PPHE H OTEL G ROUP                                                                                             A R E N A H OSPITALIT Y G ROU P

           Boris Ivesha                  Daniel Kos               Greg Hegarty               Inbar Zilberman                                        Reuel (“Reli”) Slonim              Devansh Bakshi                   Arnoud Duin
        President &             Chief Financial Officer     Deputy Chief Executive           Chief Corporate                                           President of the            Chief Financial Officer       Regional General
  Chief Executive Officer       & Executive Director       Officer & Chief Operating         & Legal Officer                                          Management Board               & Member of the            Manager, Germany &
                                                                     Officer                                                                                                        Management Board                 Hungary

Number of years worked at PPHE Hotel Group
30 years                      9 years                      12 years                    9 years                                                    13 years                       8 years                     14 years

Jaklien van Sterkenburg                 Robert Henke            Daniel Pedreschi                 Michelle Wells              Jon Colley               Manuela Kraljević                    Edmond Pinto
 Executive Vice President             Executive             Regional Vice President     Regional Vice President        Executive Vice President         Member of the                 Member of the
People & Culture | Head of          Vice President             Operations, UK                Operations                    Acquisitions &          Management Board and           Management Board and
           HR                     Commercial Affairs                                       the Netherlands                 Development            Marketing and Sales Director    Chief Operation Officer

26 years                      18 years                     11 years                    14 years                    Joined 8 February 2021         12 years                       Joined 1 March 2020

                                                                                                                  41
PPHE HOTEL GROUP
                           IN V ES TOR CONFERENCE
                                7 O C TOBER 2 0 21

L ARGEST SHAREHOLDERS

 Number of issued shares                   Shareholders with holdings of 5% or more of the Company’s issued
                                                                                                                                                    Percentage of the Company’s
                                                                                                                                                                         issued

 (excluding treasury)                      share capital (excluding treasury) as at 30 July 2021

                                           Eli Papouchado2
                                                                                                                        Number of Ordinary Shares

                                                                                                                                  13,760,260
                                                                                                                                                                  share capital1

                                                                                                                                                                      32.35

 42,539,340
                                           Boris Ivesha    3
                                                                                                                                    4,636,974                         10.90
                                           Aroundtown Property Holdings                                                            4,344,788                          10.21
                                           Clal Insurance Enterprises Holdings                                                      3,461,941                          8.14
                                           Harel Insurance Investments and Financial Services                                       2,577,760                          6.06

                                           1. Excludes shares held in treasury.
                                           2. Eli Papouchado is deemed to be interested in the Ordinary Shares held by Euro Plaza, Red Sea Club Limited and A.A. Papo Trust
                                              Company Limited.
                                           3. Boris Ivesha (the President and Chief Executive Officer of the Company) is deemed to be interested in 4,636,974 Ordinary Shares
                                              held by Walford which is wholly-owned by Clermont, as trustee of certain trusts established for the benefit of Boris Ivesha and
                                              his family.

                                     42
CORRESPONDENCE

ROBERT HENKE
Executive Vice President Commercial Affairs
County Hall – Riverside Building
2nd Floor, Belvedere Road
London SE1 7GP
United Kingdom
T. +31 (0)20 717 8600
E. info@pphe.com

                                                   pphe.com
                                              43
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