CHASE CENTER AND THE GOLDEN STATE WARRIORS
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
CHASE CENTER AND THE
GOLDEN STATE WARRIORS:
A WORLD-CL ASS PARTNERSHIP
BRETT MURRAY
JASON O’REAR, CHASE CENTER
JASON O’REAR, CHASE CENTER
JASON O’REAR, CHASE CENTER
San Francisco Celebrates Its First World-Class
Sports and Entertainment Facility
More than seven years in the making, the privately funded, $1.4 billion Chase Center
opened on September 6 to a sold-out crowd of Metallica fans.
Chase Center and its entertainment district — Thrive City — is located on private
property on an 11-acre, four-city-block site in San Francisco’s Mission Bay neighborhood.
Sitting just 200 feet from the San Francisco Bay, Chase Center gives fans spectacular views
BRETT MURRAY
of both the Bay and the city’s downtown.
SEPTEMBER 23-29, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 1A
CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
Warriors
Pop concerts
Art installations
Pro wrestling
Stand-up comedy
Family shows
Brew stands
Crafted cocktails
Chase Center.
Home to something
for everyone.
Visit chasecenter.com/chase to find out how
to celebrate our opening.
2A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL SEPTEMBER 23-29, 2019
CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
Basketball Returns to San Francisco
The six-time NBA Champion needed to build an arena.”
Golden State Warriors will host their first Chase Center is the first privately
pre-season game in their new home financed sports arena or stadium built
on October 5 against the Los Angeles on private property in more than two
Lakers and their first regular-season decades. “The reality of the Bay Area
game on October 24 against the is that, politically, seeking public funds
LA Clippers. It will be the first time in for a sports facility was going to be a
almost 50 years — since January 29, non-starter,” Welts said. “Building the
1971 — that the Warriors will play in arena on private land eliminated a lot
San Francisco. of regulatory hurdles.”
Inspired by San Francisco’s rich “It’s the first world-class sports and
maritime history and the flowing water entertainment facility in San
JASON O’REAR, CHASE CENTER
of the Bay, Chase Center’s exterior Francisco’s history,” Welts added. In
gleams like rolling waves. Framed by fact, prior to the opening of the
two 11-story office buildings (which 18,064-seat Chase Center, San
Uber has leased for 20 years as their Francisco was the only city of the
corporate headquarters) and fronted country’s 25 most populous that was
by the “Gatehouse,” Thrive City is a without a full-size (12,000 seats) arena.
city within a city. The demand for the arena is
The district includes more than two intense. In addition to Warriors games, With the largest LED content for a scoreboard in the NBA, each of the 18,064 fans in Chase
dozen retail locations, 3.2 acres of Chase Center will feature a wide array Center’s seating bowl can easily see all the stats, action and highlights featured on the screen.
publicly accessible plazas and open of concerts, family shows, perfor-
space that contains a 68′x38′, mances, cultural and community Year-Round Activities for the skating, exercise classes, family-ori-
2,584-square-foot outdoor video events and other programming, ulti- ented events and activities geared
Thrive City Entertainment District
board, and a 950-space subterra- mately hosting nearly 200 events towards improving mental health and
nean parking structure that has multi- every year. Thrive City is the name of the physi- wellness. Kaiser Permanente, the coun-
ple car charging stations. “Our goal is to have the great art- cal area surrounding Chase Center. As try’s largest integrated non-profit
“The most challenging thing about ists of the world feel like their resume is a community gathering space, Thrive health care system, is the principle
development in San Francisco is land,” not complete until they have played City will feature a slate of year-round sponsor of these community health
said Rick Welts, president and chief Chase Center,” said Welts. “We want health and wellness programming. events and activities.
operating officer of the Golden State to be in the conversation as one of Scheduled events include Get Fit clin- Thrive City is also the site of retail
Warriors. “It’s a tiny city, and there are the most prestigious venues for artists ics, yoga sessions, farmers’ markets,
very few parcels of land of the size we to perform.” medical screenings and physicals, ice SEE CHASE CENTER, PAGE 4A
Get in the Game!
Your fans are ready to share the next big play with the
world. Trust Corning to help deliver the best connectivity For a winning connectivity solution,
experience as they cheer on their favorite team! visit us at corning.com/gameday
30+ Public Venues | 55+ Stadiums | 30+ Universities | 500+ Enterprises
© 2019 Corning Optical Communications. CMA-718-AEN / April 2019
SEPTEMBER 23-29, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 3A
CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
CHASE CENTER, FROM PAGE 3A street and event level. NBC Sports Bay
Area’s pre- and postgame shows are
stores and restaurants that will provide broadcast from the Gatehouse’s
daily dining and entertainment options. event-level side on Thrive City’s west
Currently, Thrive City includes a plaza. The Gatehouse’s street level
10,000-square-foot Warriors Shop, a location is leased for b8ta, a software-
concept by Chef Michael Mina, b8ta, powered retailer that creates interac-
Belly & Sweet Belly, Dumpling Time, tive shopping experiences that are
Gott’s Roadside, Nachoria, Miller & Lux beneficial for consumers and makers
by Tyler Florence, Mission Bay Wine Bar, alike. The Gatehouse also features
Warriors Hooptopia and Chase Bank. Chase Center’s version of Spanish
When fully operational, Thrive City will steps, on Thrive City’s west plaza,
JASON O’REAR, CHASE CENTER
feature more than 100,000 square which has seating for up to 250 guests.
feet of restaurant and retail space and “It’s a beautiful architectural element,”
580,000 square feet of office space. said Welts. “People can sit on the
Greeting people as they enter sweeping steps that overlook our main
Thrive City is the Gatehouse, a plaza and watch the many events
5,000-square-foot building that and activities happening there.”
encloses the main plaza, creating a A range of art is on display at Thrive
more intimate environment for the City, including “Seeing spheres”, the Guests take a break on the steps of the Gatehouse in Thrive City.
entertainment district. The Gatehouse area’s signature piece by Danish artist
has two retail areas — one each at Olafur Eliasson. Five polished steel are Old Skool Café and La Cocina.
balls measuring 15 and a half feet, Old Skool Café is a non-profit jazz
each weighing two tons, are arranged supper club restaurant founded in San
in a circle, creating a walk-through Francisco’s Bayview neighborhood by
JASON O’REAR, CHASE CENTER
“house of mirrors.” Teresa Goines, a former corrections
JASON O’REAR, CHASE CENTER
officer. It’s operated by young people
aged 16 to 22, who have come out
“Only in the Bay Area” of jail, foster care or other traumatic
Options Highlight the Food and life circumstances and challenges.
Beverage Experience Bon Appétit has set up an externship
program to provide further training
One of the highlights of Chase
and a pathway to future employment. Big Nate’s BBQ is one of the six iconic “Only
“Only in the Bay Area” food and Center is its first-of-a-kind hospitality in the Bay Area” food experiences inside
Old Skool Café sells its famous peanut
beverage options are featured partnership between Bon Appétit Chase Center.
throughout Chase Center. stew, baked mac and cheese and
Management Co. and Levy. Bon
sweet potato tartelettes, as well as a San Francisco and northern California
Appétit handles the food and cooking
new Creole meatball po-boy from its and will change with the seasons.
operations, while back-of-house sys-
kiosk on the upper concourse. While items such as Big Nate’s pulled
Chase Center tems and customer analytics are pro-
Also a non-profit, La Cocina is an pork sandwiches and Bakesale Betty’s
vided by Levy.
BY THE NUMBERS Bon Appétit, a leader in environ-
economic-justice-focused incubator fried chicken sandwiches are woven
• $1.4 billion — cost to build for food businesses run by talented into the menus in the premium
mentally friendly and socially responsi-
the Chase Center food entrepreneurs, primarily women, spaces, the majority of options feature
ble sourcing, aims to buy at least 20
from low-income communities and food not commonly found in an
• 580,000 square feet — percent of its ingredients from its more
communities of color. La Cocina’s kiosk arena, such as braised short ribs, sal-
office/lab space than 200 Farm to Fork partners within
on Chase Center’s main concourse will ads with beets, summer squash, goat
• 100,000 square feet — 150 miles of the Bay Area. Seafood
feature a new vendor each year. The cheese and more. The variety and
leasable restaurant and will meet Seafood Watch’s sustainabil-
first occupant is Alicia’s Tamales Los offerings are what guests would find at
retail space ity standards. The eggs are cage-free
Mayas. Founder Alicia Villanueva one of San Francisco’s top restaurants.
and the meat and poultry must be
• 18,064 — seating capacity started with La Cocina in 2010 and It takes a team of 10 chefs, 200
raised without nontherapeutic
• 17,000 — tons of steel offers handcrafted, authentic vegeta- culinarians and more than 400 cooks
antibiotics.
used in the mixed-use ble, queso and bean tamales. and other stand workers to provide the
The food and beverage program,
development The suite and club menus through-
under the direction of culinary director
• 10,000 square feet — size out the arena also feature a taste of SEE CHASE CENTER, PAGE 6A
Mark Jeffers, features “Only in the Bay
of the Warriors Shop at Area” experiences, including six local
Thrive City and iconic Bay Area restaurants in
• 9,699 — square feet of LED Chase Center.
display on the scoreboard This includes Big Nate’s BBQ, from
(most in the NBA) the late Warriors Hall of Famer Nate
• 2,000+ — public parking Thurmond. Big Nate’s BBQ was origi-
spaces within a half mile of nally a brick and mortar restaurant in
Chase Center San Francisco. Prior to Thurmond’s
• 950 — onsite car parking death in 2016, Bon Appétit partnered
spaces with him to revive his restaurant in
• 300 — bike valet parking Chase Center. Reminiscent of his orig-
spaces inal restaurant, the eatery in Chase
Center serves smoky, saucy barbe-
• 200 — events per year
cued brisket and pulled pork
• 87 — original pieces of sandwiches.
artwork at Chase Center The other Only in the Bay Area
and Thrive City
experiences are Bakesale Betty from
• 60 — theater boxes Oakland; Tacolicious, Tony G’s Pizza
• 44 — suites and Hot Dog Bill’s from San Francisco;
JASON O’REAR, CHASE CENTER
and Sam’s Chowder House from Half
• 36 — eateries
Moon Bay.
• 32 — courtside lounges Another unique aspect of Chase
• 11 acres — area of Chase Center’s food and beverage offerings
Center and Thrive City is the Taste Makers program, which
• 3.2 acres — onsite plazas brings additional Bay Area flavors to
and open space available the arena via rotating restaurant part-
to the public ners and individual wholesale items. Chase Center proudly anchors the Mission Bay neighborhood, with downtown San Francisco
Two of the initial restaurant partners in the background and the Bay Bridge to the east.
4A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL SEPTEMBER 23-29, 2019
CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
congratulates our client partners
on the grand opening of
SEPTEMBER 23-29, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 5A
CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
JASON O’REAR, CHASE CENTER
JASON O’REAR, CHASE CENTER
“Play Sculpture” by Isamu Noguchi brightens up the plaza in Thrive City. Alexander Calder’s mobile, “Untitled”, greets visitors in the West Entrance Lobby.
CHASE CENTER, FROM PAGE 4A Schick — owners of BonVoyage! and the ultimate experience.
Trick Dog, the James Beard “Every single space is a premium
exceptional, freshly cooked food Foundation Award-nominated San space,” said Trevor DeLong, senior A Star-Studded
options Chase Center offers in its 36 Francisco cocktail bar. Using fresh, superintendent for Mortenson Performance
eateries — each with its own small high-quality ingredients and creativity, Construction. “Whether you’re on an Schedule
kitchen — along with additional full while maximizing structural efficiency upper concourse, the main con-
kitchens and action areas within the and delivering gracious hospitality, the course, in a courtside suite, the bowl
premium clubs. cocktail program showcases Chase or in the lobbies, it’s all premium.” Beginning with its opening on
To quench any thirst, Chase Center Center’s great liquor partners and its Premium suites, lounges and boxes September 6, Chase Center
features 562 beer taps at 20 perma- beverage Taste Makers. In an unusual add a touch of elegance. Chase will host a who’s who of
nent and five portable bars. There are move for a venue this size, the cock- Center tapped into the wine culture of the music world, including:
36 fountain machines which offer 288 tails will use fresh juice. Additionally, neighboring Napa Valley for its 32 Metallica and the San
soda taps. Through Chase Center’s local wine, craft beer and sake mak- courtside lounges. These lounges fea- Francisco Symphony, Dave
app, fans can order their food and ers will also be available throughout ture vaulted wine-barrel ceilings and Mathews Band, Eric Clapton,
pick it up at dedicated mobile pickup the arena. oversized media walls, giving fans a Bon Iver, Elton John, Chance
lines at select eateries. They can also Bon Appétit takes a multi-pronged clear picture into the arena, while the Rapper, John Mayer,
pick up their own beverages from approach to reducing waste in its enjoying the finest food and beverage. Mumford & Sons and Janet
beverage hydration stations. kitchens, including composting, cook- Fans in the 60 theater boxes enjoy Jackson.
The alcohol offerings also set ing in small batches to order and the action in plush, private balcony
Chase Center apart. To design a dis- using a proprietary, company-devel- seats that include a private, exclusive In addition to Warriors
tinctive cocktail and spirits program, oped app that lets chefs monitor and dining area. basketball, upcoming
Bon Appétit brought in Bon Vivants track their kitchen’s food waste in One of the best aspects of Chase events to round out 2019
Hospitality, founded by hospitality order to minimize it. Bon Appétit has Center is that every ticket includes a include:
veterans Josh Harris and Morgan also partnered with local nonprofit premium experience with access to a
Food Runners to recover excess edi- club space. Modelo Cantina, which is 9/23 WWE Monday Night
ble food and deliver it to shelters and a restaurant and bar area available
other hunger-relief organizations. to anyone in the building, sits just 9/24 WWE Smackdown
To minimize waste, Chase Center above the upper concourse on the Live
will use compostable items through- north end of the arena. 9/28 Eric Church
out the general eateries and reusable
glass and silver dinnerware in the pre- 10/8 Jonas Brothers
Beautifying Chase Center with a
mium spaces.
Carefully Curated Art Program 10/9 The Who
SPORTS AND THE ARTS
First Class All the Way In addition to Chase Center’s signa- 10/13 Logic
ture piece, “Seeing spheres” by Danish
Chase Center features a level of artist Olafur Eliasson, the Warriors part- 10/17 Phil Collins
sophistication and quality not typically nered with the San Francisco Museum 10/19 Marc Anthony
found in sports arenas. From its grand of Modern Art (SFMOMA), Sports and
lobby entrances to its wide con- the Arts (SATA) and JPMorgan Chase to 10/26 Sara Bareilles
“Chase Center After Dark” is one of three
oil paintings and eight watercolors from courses and superior finishing touches, create a robust art program.
Chase Center offers mainstream fans 11/12 Santana
nationally acclaimed artist Bart Forbes. SFMOMA loaned Chase Center two
sculptures — “Untitled,” a mobile by 11/20 The Black Keys
Alexander Calder, and “Play Sculpture”
11/21 Cher
by Isamu Noguchi. “Untitled”, which
was created in 1963, weighs 700 11/24 Bad Bunny
pounds and measures 12’x27’x12’3”,
greets guests in the west entrance 11/29 The Chainsmokers
lobby. “Play Sculpture” was created in 12/5 Andrea Bocelli
1975 and fabricated in 2017. It mea- with San Francisco
sures 3′6″x8′6″x8′6″ and is featured in Symphony and
the Thrive City esplanade near the Chorus
northeast side of the site.
SFMOMA also commissioned origi- 12/7 Trevor Noah
nal artwork from Oakland painter 12/14 Illenium
SPORTS AND THE ARTS
David Huffman and the San
Francisco pair of Amanda Hughen 12/17, Ariana Grande
and Jennifer Starkweather. These 12/18
paintings are on display in the lobby
12/21 Al Attles Classic
of the arena’s east entrance.
With her painting, “Do It For the Bay”, Nina Fabunmi is one of many Bay Area artists featured
in Chase Center. SEE CHASE CENTER, PAGE 8A
6A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL SEPTEMBER 23-29, 2019
REDEFINING
WHAT’S
CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
POSSIBLE
WELCOME TO CHASE CENTER
To successfully deliver the nation’s premier sports + entertainment
destination, Mortenson | Clark brought together traveling sports
professionals, local market expertise, and a passion for creating
opportunities for local business and residents.
photo credit: Jason O’Rear/Chase Center
SEPTEMBER 23-29, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 7A
CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
CHASE CENTER, FROM PAGE 6A
A collection of more than 300
pieces of art adorns the walls of Chase
Center. Chosen by SATA, 33 artists cre-
ated 87 original works of art. Selections
range from sports- and entertainment-
centric pieces to Bay Area pieces to
abstracts and photographs.
The artists range from Nina
Fabunmi, one of the many local Bay
Area artists, to Bart Forbes, who is fea-
JASON O’REAR, CHASE CENTER
tured in the Smithsonian and the
National Portrait Gallery. In selecting
the artists, SATA ensured that each
had their own style and there was no
competition among the pieces so
that each selection stands out. The
goal was to bring the most interesting,
Two of Chase Center’s premium spaces are named for the arena’s naming rights partner JPMorgan Chase — the Chase Club and
most poignant and most thought-pro-
JPMorgan Club.
voking pieces of art to the captive
audiences at Chase Center. case our great archives.” with tickets to all Chase Center events want our marketing partners to feel
Forbes, the recipient of the 1986 “One of the great, unexpected in 2019. Chase is also launching sev- that the platform we’ve created with
Sports Artist of the Year Award and a surprises is our investment in art,” said eral community initiatives focusing on the Warriors, with our entertainment,
member of the Society of Illustrators Welts. “It’s going to get a lot of financial literacy and workforce readi- with Chase Center, is the most power-
Hall of Fame, created 11 pieces for attention. Our public art will become ness in the Bay Area. Inside the venue, ful vehicle they can invest their money
Chase Center. Three oil paintings a must-see when people visit San Chase will have a variety of benefits in — and look for ways to invest more
commemorate the arena and the Francisco.” for Chase cardholders, including dis- behind it.”
2018 and 1975 NBA championships. With up to 18,000 people a night counts on merchandise and eateries,
Eight watercolors feature coaches attending nearly 200 events a year, along with early entry and Chase Delivering the Ultimate
and players from the 2018 and 1975 the art featured at Chase Center will Lounge access for select events. For
championship teams. get more viewings and more attention the Metallica concert on the arena’s
Fan-Connected Experience
Fabunmi was commissioned for than similar pieces on display in opening night and for the Warriors’ It takes a team to deliver the ulti-
her “Do it for the Bay” painting, which museums. inaugural event, Chase cardholders mate fan-connected experience and
captures a diverse crowd of fans received 50 percent off all eatery Google Cloud, Corning and Verizon
watching a Warriors’ game and show- More Than a Name purchases. are three of the companies that
ing support for their team. In further celebration of the arena’s deliver for fans at Chase Center.
Additionally, JPMorgan Chase
on the Building Google Cloud, as one of Chase
opening, Chase teamed up with
tapped into its vast art collection for In 2016, JPMorgan Chase signed a Stephen Curry to host local area Center’s founding partners, is the
works that are featured in the Chase 20-year agreement with the Warriors for young women to a “Sweatworking” Official Public Cloud Provider of the
Lounge and the JPMorgan Club. naming rights to the arena. CAA event themed around girls’ equity and Warriors.
“Art is very important to the whole Property Sales, who represented the equality and financial health. Chase “We couldn’t be happier to partner
experience at Chase Center,” said Warriors, and CAA Brand Consulting, also hosted a block party in the Thrive with the Golden State Warriors to help
Frank Nakano, head of sports and who represented Chase, brokered the City plaza that not only celebrated them transform their organization from
entertainment for JPMorgan Chase. deal. the opening of Chase Center, but a basketball team into a sports,
“We’re excited to be able to show- “The Bay Area is an important mar- also featured a live telecast of the U.S. media, entertainment and technol-
ket for us,” said Nakano. “We see Open women’s singles final, another ogy company,” said Alison Wagonfeld,
Chase Center as an extension of our of Chase’s marquee partnerships. Google Cloud’s chief marketing offi-
commitment to the region. We know cer. “The Warriors share our passion for
Chase Center how to activate around venues, so
“Our partnership reinforces the
value of being a Chase customer,” using data analytics to make better
Partners our sponsorship is less about our said Nakano. “I’m excited about con- decisions and we’re excited to help
NAMING RIGHTS PARTNER name on the building and more necting Chase Center as part of our them build their state-of-the-art fan
about how we have so many benefits larger venue strategy.” experience. This isn’t a mainstream
• JPMorgan Chase for our customers on a year-round “Chase Center has been the most marketing sponsorship. This is an
basis. We’re excited about 200 nights successful program of any new sta- opportunity to help the Warriors use
FOUNDING PARTNERS
of entertainment.” dium or arena to date,” said Welts. Google’s sophisticated cloud technol-
• Accenture “We knew JPMorgan Chase was “We have more contractually obli- ogy to deliver on their vision.”
• Adobe expanding in California and thought As part of the sponsorship, Google
gated income from our naming rights
• Google Cloud this would be a great opportunity for
• Hewlett Packard Enterprise partner, founding partners and suites
them,” said Paul Danforth, global than has ever been accomplished. I SEE CHASE CENTER, PAGE 9A
(HPE)
• Kaiser Permanente head of sales at CAA Sports.
• Oracle “Part of the value proposition for
• PepsiCo our consulting clients is access to
• Rakuten CAA’s connectivity, including getting a
• RingCentral first look at opportunities for emerging
• Ticketmaster projects,” said Greg Luckman, global
• United Airlines head of CAA Brand Consulting. “With
• Verizon the CAA Sports Property Sales team
engaged by the Warriors, we were
CONSTRUCTION PARTNERS
able to bring this project to Chase
• Mortenson | Clark Joint even before it went to the market
Venture — general because we knew it would fit with their
contractors broader multipurpose arena strategy.”
JASON O’REAR, CHASE CENTER
• MANICA Architecture — Based on the concept of inclusivity,
lead architect Chase’s broad activation plans ensure
• Kendall Heaton Associates there’s something for everyone in the
— architect of record Bay Area. In celebration of the open-
• Gensler — interior architect ing of the venue and as part of a
local sweepstakes that gave fans the
• CAA ICON — investors’ chance to participate in activations
representative
at local Chase branches, Chase Thrive City on Chase Center’s opening night — the Metallica and the San Francisco
awarded one lucky Bay Area resident Symphony concert on Sept. 6.
8A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL SEPTEMBER 23-29, 2019
CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
JASON O’REAR, CHASE CENTER
JASON O’REAR, CHASE CENTER
A 68'x38' video board in Thrive City shows Warriors clips and highlights of upcoming events. The Warriors Shop at Thrive City.
CHASE CENTER, FROM PAGE 8A Communications. “Corning is excited Prismview. “It took years of planning fans. The ability to customize on the
to be partnering with Verizon to bring and working side-by-side with the spot allows the stores to capitalize on
Cloud is hosting Chase Center’s and this connected experience to life at Warriors organization to deliver a truly unpredictable micro moments, such
the Warriors’ mobile app and website. the state-of-the-art Chase Center.” immersive fan experience. From the as record-breaking performances and
The company is helping with digital stunning outdoor LED screen to the incredible player and team feats,
navigation in the building and using massive center hung with 24 million which let fans create real-time, in-the-
data and analytics to help the team Giving Fans a Birds-Eye View
pixels, Chase Center is a world-class moment products.
micro-target their promotions and Chase Center features the NBA’s venue. We are very proud and grate- Additional fan-friendly options the
marketing. largest scoreboard when it comes to ful to be a part of this project.” team stores offer include:
“We’re excited to take the same LED available content. Six times the
cloud technology that powers size of the scoreboard at Oracle • Click and Collect Ordering —
Featuring the Largest Fans can browse and check out a
Google’s popular consumer products Arena, Chase Center’s center-hung
and apply it to apps and services for video board measures 82′9″ wide Team Store in the League wide assortment of merchandise from
sports fans,” said Wagonfeld. and 52′8″ tall and contains close to the Warriors app and have the ability
With a 10,000-square-foot flagship
Verizon chose Corning’s all optical 9,700 square feet of surface LED to pick up their selections in the store
retail store in Thrive City and more
distributed antenna system, which space. Developed by Samsung, it before or after the game.
locations inside Chase Center, the
makes it possible for fans that don’t takes 15 individual displays to make Warriors boast the largest aggregate • Endless Aisle Kiosks —
connect to the Wi-Fi system to still up the entire 1080p unit. retail footprint in the NBA. The stores, Dedicated areas where fans can shop
have enhanced cellular connectivity. Chase Center’s scoreboard, which operated by Fanatics as part of a new the Warriors full collection of merchan-
Verizon, which is Chase Center’s wire- contains almost 75 million LEDs, is 1.5 10-year omnichannel retail deal dise (including gear not featured in
less tech provider, delivers the arena’s times as big as the Sacramento King’s (which also includes e-commerce), the store) and have it shipped any-
in-event texting service. 6,100-square-foot display in Golden 1 are open year-round. The Warriors where in North America.
“From a Warriors game to a Center. It’s more than twice as big as Shops at Thrive City and inside Chase • In-suite Deliveries — Fans
Metallica concert, anyone attending the most recent scoreboard, the Center are in addition to the team’s seated in premium areas can shop a
a major event at an arena or stadium Atlanta Hawks’ 4,500-square-foot dis- current Warriors Shops throughout the dedicated assortment of team prod-
expects to be able to connect seam- play that was installed in State Farm Bay Area — in Walnut Creek, San ucts that can be delivered to their
lessly and share their experiences with Arena in 2018. Francisco and San Jose. suites within 20 minutes of purchase.
friends around the world,” said Jessica “A project of this size and scope In addition to customizable jerseys,
Koch, director of ONE Business doesn’t happen overnight,” said Don Fanatics also has an on-demand, cus-
Development at Corning Optical Szczepaniak, president and CEO of tomizable T-shirt station available to SEE CHASE CENTER, PAGE 10A
SEPTEMBER 23-29, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 9A
CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
JASON O’REAR, CHASE CENTER
Alicia’s Tamales Los Mayas in the La Cocina stand and Old Skool Café are two of the rotating restaurant partners in Chase Center’s Taste Maker program.
CHASE CENTER, FROM PAGE 9A Keeping the Team Together total, a diverse workforce of 9,800 of their resources nationwide. But
craft workers, many from the Bay Area, they’re also local, so they have all of
“The most important thing we could
Arriving by Boat, Bus, put in more than five million work the subcontractor relationships, all of
do for the Warriors was to build the
Train or Bike… hours on Chase Center. This included the city official relationships and
type of world-class facility that would
more than 260 firms, from engineers everything you need to be successful
People have a wide array of ensure we could compete for the best
and consultants to trade contractors as a builder. With Mortenson, we have
options to flock to their new entertain- player talent, and field championship-
a vast amount of sports experience,
ment destination. With its location by caliber teams as far in the future as we
and with our traveling team members,
the Bay, Chase Center can be could look,” said Welts. “The cool part about it all came together.”
reached by ferry, bus, train, car, bike The team’s offices and world-class
or on foot. The Warriors and Chase training facility are located within
this joint venture is you “Navigating a joint venture can be
challenging,” said Jim McLamb, senior
Center made a $29 million upfront Chase Center. Players come to work to get the best of two of vice president of Clark Construction
contribution to infrastructure improve- the same place every day. Whether
it’s for a game or practice, they’ll use
the biggest companies and project director for Chase
ments, while Chase Center will gener- Center’s construction, “but our two
ate another $14 million annually to the same locker, have familiarity with in the nation. It was a firms quickly and seamlessly blended
support increased city services. the same facilities and be working
side-by-side with the business opera-
perfect fit.” together as one team, united by a
Light rail and bus stops are within passion for building and our commit-
one block of the arena. Fans taking tions staff.
ment to a shared set of values, such
“We want all our employees in the
the ferry will arrive just two blocks from TREVOR DELONG as safety, client service, schedule cer-
the arena until a permanent landing same place,” said Welts. “We believe
tainty, quality and innovation.”
with direct water access opens in late this enhances the work environment Senior Superintendent
To keep a project of this enormity
2021. “We’re a transit-first arena,” said and leads to a more cohesive culture. Mortenson Construction moving on schedule, construction of
Welts. In fact, as part of their commit- So we built our practice facility as part
the arena was divided into quadrants.
ment to public transportation, Chase of Chase Center itself.”
and vendors. Each quadrant had its own construc-
Center and the Warriors worked “Delivering on the dream and tion schedule. This allowed the team
closely with the San Francisco A Complex Construction Project vision for Chase Center and Thrive City to have all levels of each quadrant
Municipal Transportation Agency to required the coordinated efforts of the progressing at the same time in the
With only a 32-month construction
develop a program where a ticket to entire team, but specifically of same direction.
window, the LEED Gold Certified
any event at Chase Center is valid for Mortenson | Clark and their subcon- Taking advantage of the latest cut-
Chase Center was built with an
free transportation on San Francisco’s tractors,” said Peter Bryan, vice presi- ting-edge technology, advanced 4D
aggressive schedule. The Chase
Muni light rail system on the same dent of construction and develop- modeling was used on every aspect
Center/Thrive City project involved
day. “We want to encourage people ment for the Warriors. “We transformed of the building during design and con-
more than two million square feet of
to take public transportation to Chase the site from an undeveloped brown struction. With this technology, crews
construction spread across five
Center,” Welts said. field to what is the gold standard of were able to build the project virtually
structures.
Additionally, with 300 bike valet sports and entertainment venues in and prove their plan before the actual
Under the direction of joint venture
parking spaces, Chase Center is one the world, along with two office build- build started so they could work out
partners Mortenson Construction and
of the country’s most bike-friendly ings, more than two dozen retail loca- any needed logic. The construction
Clark Construction, as many as 1,500
arenas. And for fans wishing to tions and below-grade parking. As schedule included 35,000 activities
craft workers were onsite completing
drive, there are thousands of parking venues go, the level of finish, attention and each activity was built virtually
as much as $2.8 million of work daily
spaces within 3/4 mile of Chase to detail and options for guests and before it happened on the construc-
during peak construction periods. In
Center. our corporate partners are unparal- tion site. This was a major factor in
leled. Behind the scenes, the com- keeping the construction on schedule.
plexity of the systems and infrastruc- “This was the most challenging,
ture to support the guest experience complicated project I’ve been a part
and deliver a sustainable facility of,” said DeLong. “There was no repeti-
required countless hours of coordina- tion in the construction. Nothing was
tion, planning and careful execution. done in a cookie-cutter fashion. There
Witnessing the excitement and joy of were challenges around every corner.”
our guests and partners as the lights The Mortenson | Clark construction
dropped and the music commenced team set a new safety landmark with
on September 6 was the moment we Chase Center. The typical total
JASON O’REAR, CHASE CENTER
all had worked so hard to achieve. It recordable incident rate (TRIR) of
was magical and a moment I will injuries such as broken bones, stitches
never forget.” or other minor incidents that would
“The cool part about this joint ven- prevent a worker from doing his or her
ture is you get the best of two of the job averages 3.1 on construction sites.
biggest companies in the nation,” With more than five million work hours,
“Seeing spheres” by Danish artist Olafur Eliasson is Chase Center’s signature piece of art and said DeLong. “It was a perfect fit.
greets fans at Chase Center’s East Entrance. We’ve got Clark Construction and all SEE CHASE CENTER, PAGE 11A
10A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL SEPTEMBER 23-29, 2019CHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
JASON O’REAR, CHASE CENTER
JASON O’REAR, CHASE CENTER
Fans in Chase Center’s 44 Club Suites get a great view of the action and premium food and The Modelo Cantina is one of the club spaces available to any guest in Chase Center.
beverage options.
CHASE CENTER, FROM PAGE 10A be hosting NHL games, fans’ sight enterprises during construction, while the development of Chase Center
lines are vastly improved and all fans 574 San Francisco residents received has led to the creation of a new 5.5-
that would equate to 70 people have a clear view of the action. The job placements. acre waterfront park on the Bay,
suffering injuries. But Chase Center arena features a ring of 44 suites that “To get a project of this size and directly across from the arena.
was built with TRIR of 0.5, with only 12 bring the upper bowl closer to the scope done in San Francisco borders
people receiving injuries. “With this action on the floor. Topping the suites on the miraculous,” said Welts.
along the sidelines are 60 theater
Creating Cherished Memories
project, we proved there’s a path to
zero injuries,” said DeLong. boxes. With a flexible seating bowl, Economic Boost and “Chase Center is about lifetime
“Safety was paramount for us,” said Chase Center can be reconfigured memories,” said Welts. “It’s about the
with a wall that creates a smaller, inti-
Further Development most important times you’ll remember
McLamb. “We maintained a laser
focus on safety, ensuring it was at the mate atmosphere for theatrical per- Chase Center will generate more in your life and who you were with and
forefront of every operation. We built formances or concerts. For those than $14 million annually in new tax the emotion that went into it. That’s
under the mantra ‘No one gets hurt’ events, guests enter through the East revenues to the city of San Francisco what we’re creating at Chase Center
and developed our safety program Lobby, which hearkens back to older which will be used for city services — lifetime memories that truly change
around it.” theater lobby spaces from the last and civic improvement. Additionally, people’s lives.”
Chase Center was designed to be century.
a 365-day-a-year building. “Typically, The arena also includes a public
a sports facility has a certain look and observation deck that provides
feel to it that’s branded around the breathtaking views of the San
sports team and its identity,” said Francisco Bay.
Jonathan Emmett, principal and “There are a lot of special
design director at Gensler Sports moments as you walk through this
Practice, which designed Chase building,” said George Messina, senior
Center’s interior. “Ownership’s vision vice president and project executive
for this venue was to create a facility for CAA ICON, which served as the
that lives and breathes far beyond Warriors’ investors’ representatives dur-
just Warriors’ games. We wanted to ing the arena’s construction. “The
create spaces that feel civic in grand experiences resonate, whether
nature, that serve the community and you’re on the main concourse or the
city and are large gathering spaces upper level.”
that are reflective of the community.” “Chase Center leaves a legacy of
The design of Chase Center’s growth for San Francisco small busi-
spaces reflects the diversity of the Bay nesses and residents who contributed
Area community. They give a feeling to the project,” said McLamb.
of sophistication, along with an atmo- “Mortenson | Clark partnered with the
sphere of relaxed comfort. The two Warriors, the City of San Francisco and
large grand lobbies bring light into the local agencies to ensure this was a
building, while also connecting guests project built for San Francisco by San
to the Bay. Francisco.” In fact, more than $245
Since Chase Center was designed million from the Chase Center project
specifically for basketball and won’t went directly to small business
JASON O’REAR, CHASE CENTER
Fans in Chase Center’s 32 courtside lounges, located beneath the seating bowl, not only
receive tickets in rows 6-9, they can also watch the action on the lounges’ own video boards.
SEPTEMBER 23-29, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 11ACHASE CENTER AND THE GOLDEN STATE WARRIORS: A WORLD-CLASS PARTNERSHIP
Proud to help make a splash
all the way round the Bay.
We’re excited to partner with Chase Center and the Golden State Warriors
to deliver the technology that will give every fan a state-of-the-art
entertainment experience worth cheering for.
Proud Cloud Partner of Chase Center and the Golden State Warriors
12A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL SEPTEMBER 23-29, 2019You can also read
