Carbon Trading - What Is It & How Does Ag Maximize Its Potential? - Dick Wittman, Farmer/Rancher/Timber Mgr Past President, PNW Direct Seed Assn
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Carbon Trading – What Is It & How Does Ag Maximize Its Potential? Presented at Commodity Classic Workshop Ag Coalition on Carbon Trading 2/28/07 Dick Wittman, Farmer/Rancher/Timber Mgr Past President, PNW Direct Seed Assn
My Background... Former Ag Lender - FCS Partner in diversified family farm business Farm management consultant Farm Family Transitions and Financial Mgmt Industry boards/affiliations Farm Financial Standards Council – Past President PNW Direct Seed Assn–Founder, Past President Commodity group and bank boards Idaho Governors Advisory Committee – Carbon Sequestration Environmental Defense – Ag Advisory Committee – Climate change Carbon Trading Overview 2
Focus of Presentation How PNDSA got involved in carbon trading 7 years ago How Carbon Trading Value is created How Ag is currently marketing carbon Players making our markets Trends in value of carbon credits Ag Policy framework needed for fair price and stable trading environment Key policy issues needing ag definition Strategy for building “one-voice” consensus Handouts & PPT Available: www.wittmanconsulting.com Carbon Trading Overview 3
Quality of Life Mission Business Strategic Plan Vision Structure “How we do it” Succession Long Range Planning Short-term Goals Objectives In-source Financing Marketing Out-Source Operating Plan- Plan “What We Do” Crop Production Capital Plan Budget Rotation Value- Added Evaluate Action Plans Strategic KRAs Diversification Alliances Environmental Technology Stewardship Adoption Tillage Growth WF Version-Mike Boehlje System Strategic Thinking Model Carbon Trading Overview 4
PNDSA Formation Organized in 1999 Key focus – information exchange organization – promoting DS adoption …coincidently, Kyoto process and concerns about global climate escalating at same time. Carbon Trading Overview 5
Pacific Northwest Direct Seed Association Partners Collaborators Chem/Fert/Equip Commodity Promoting economically viable Companies Groups and environmentally sound direct Environmental seed cropping systems… Educational Groups Institutions PNDSA Public Agencies STEEP III … through research Conservation Policymakers coordination, funding, Organizations and information exchange. Global Based Energy Conservation Companies Tillage Groups Washington Idaho Oregon Carbon Trading Overview 6
Key Events that Drove Carbon Trading Market Development Global warming concerns Kyoto Talks promoted caps on emissions Proposed eligible carbon sequestration sinks and potential for offsets US vs. other countries’ positions – ag vs. forestry debate US approach – Voluntary, not mandated interest Global trading market in “birthing stage” New players emerging Lots of questions re: who will the buyers and sellers be? Carbon Trading Overview 7
How We Got Into the Fracas Contact from ED – proposal to consider role as an aggregator ED proposed role as matchmaker Why they approached us PNDSA policy supported programs that offered financial incentives that encourage adoption of DS (EQIP, CSP, PL566) Science recognized direct seeding sequesters carbon and builds Organic Matter Marketing carbon credits was vehicle for monetizing conservation benefits from DS We had captive position with select target that made for ideal aggregator…it was also an “IDEAL PR sell” ED mission was to “promote market based solutions” – didn’t want to aggregate… preferred facilitator role Carbon Trading Overview 8
Our Learning Process…(2000-02) Crash course on Carbon Sequestration 1st Committee: Dr Cook, Karl Kupers, Wittman Waded through technical jungle – ERCs, RMUs, carbon sinks, saturation, low hanging fruit, etc. Networked with Other Experts John Bennett, Saskatchewan Conservation Tillage Assn, and member of Canadian team at Kyoto Don Reicosky, USDA-ARS, Minnesota, internationally recognized carbon expert Published informational document for membership – FAQs & posted on website Carbon Trading Overview 9
FAQs What is carbon sequestration? What is the unit that is traded? Carbon Sequestration Credits Emission Reduction Units How much can be sequestered from direct seeding? How is sequestration measured? Who are potential buyers? Carbon Trading Overview 10
FAQs (cont’d) What drives value of Offset per T C? Range $2.50/t US Æ$25-30/T Europe Kinsella-$29.85Corn; $9.85 Soy; $17.85 Wheat What are risks of selling credits? To buyer… & to seller How does risk impact price of ERUs? What is duration of proposed sequestration agreements? What are advantages of leasing vs. selling? Carbon Trading Overview 11
…let’s start with some basics about Carbon Sequestration Carbon Trading Overview 12
What is sequestration? Net result of photosynthesis, plant respiration, & tillage/residue mgmt/rotation practices Photosynthesis: CO2 + nutrients + sunlight + water = O + carbohydrates Plant respiration: O + Carbs convert to CO2, water, and energy Results: When photosynthesis > respiration CO2 removed from atmosphere & stored in plant cells …then we add impacts of tillage, residue mgmt, rotation diversity Carbon Trading Overview 13
Where does Ag Fit as carbon sink? 4 types of sinks - atmosphere, terrestrial biosphere (soil & plants), oceans, and subterranean sediments Agriculture & forestry sequestration activity deals with terrestrial sequestration Carbon Trading Overview 14
Terrestrial Sequestration • Converting CO2 into biomass – Increase soil carbon – Rehabilitate range land – Grow trees – Grow microbes • Cost effective “low hanging fruit” 24 October 2006
Economic Cost Comparisons • Relative costs of Carbon Sequestration Solutions – Geologic Price – Terrestrial • Aforestation • Agricultural soils Geologic Forestry Crop soils Carbon 24 October 2006
Why Direct Seeding/NT Getting Attention as Global Warming Solution? Benefits Solution to economic and environmental sustainability: Sequesters CO2 Æ.5T/acre/yr Can Ç OM 0.1%/Yr. Improves air & water quality Improves wildlife habitat Lower fossil fuel use ↓ 3.5gal/acre per USDA Increases economic viability Solution to global warming through emission reductions and carbon sequestration Æ 20-25% Kyoto goal
Tillage leads to soil erosion (wind, water) & carbon release …also causes degradation of air, water and wildlife quality Å CO2 going into atmosphere = ↓ OM Å Habitat is GONE– both above & below ground!
M = Mobile R. = Research MR. GEM G = Gas E = Exchange M = Machine Invisible effects of invisible forces! Carbon Trading Overview 19
Tillage + Erosion + Unhealthy Rotations Î 50% Loss Soil Organic Matter Example: Kansas soils had native organic matter 1-4% …current levels = 0.5 – 2% Carbon Trading Overview 20
Key Issue to Qualify for Emissions Offsets: ÆMinimal soil disturbance ÆRetention of residue on soil surface
Other Impacts of Reduced Tillage on CO2 Emissions Reverse tillage based emissions (3.7 tons of CO2 are released/ton of carbon that is lost from tillage and erosion). CO2 emissions lowered by 75% in reduced-tillage farming systems and 93% in no-till and strip-till systems. Reduced fuel use (est. 3-5 gal/ac) provides fossil fuel emission reductions Æreduce 22.38# CO2 emissions/gal saved Can raise soil organic matter (SOM) by 0.1%/year. Continuous NT/Direct Seed could reach equilibrium in 15-20 years. Minimizes breakdown of humus Æ increases water holding capacity and ability to sustain soil micro-biological activity Worldwide, 48 million hectares direct seeding at turn of century Æ results in 134 …estimated we million tons million need 620 of reduced CO2 per tonnes year. (Tebrugge) to meet Kyoto . Æ NT/DS can solve 1/5 of problem! QoL
Evolution of Carbon Trading PNDSA Early Experiences – Leasing Other Early Players across globe …BEWARE of taking ownership of bragging rights! Somebody somewhere has done it before!!! Current Aggregators Active in Ag Carbon Trading Overview 23
Early players in Carbon Trading Australia/NZ Major players early on; now almost self- sufficient in meeting Kyoto protocol Central & South America – Numerous grants, small projects to promote conservation improvement Canada/US GEMCO/IGR - 500,000 tons ’99 (priced at $2- 6/Ton…growers netted $.37/T) Europe Actively trading emissions credits Carbon Trading Overview 24
PNDSA Strategy - Carbon Trading Educate first…negotiate deals later! Key Policy Stance: Lease…don’t sell…especially until we know what we’re doing! Result: Participated in first global carbon lease arrangement for carbon credits Carbon Trading Overview 25
Why Lease vs. Sale Fixed term – Lease allows seller to put deadline on liability for performance Outright sale involves indefinite time frame to deliver performance obligation Allows for change in conditions Lease allows farming practices to change if conditions warrant Permanent sale may bind farm to current management practices Carbon Trading Overview 26
Why Lease vs. Sell? (cont’d) If measurement shows over time you are an emitter, may be forced to buy credits to deliver sequestration benefit sold. Leasing avoids permanent conservation easement that could reduce the future value of the land. From STEWARDSHIP standpoint, leasing creates incentive for emitters to fix the problem…vs. selling buyers a permanent right to pollute. (Moral high ground!) Carbon Trading Overview 27
Soil Carbon Sequestration: A working contract A LEASE contract between Northwest no- till farmers and a Louisiana energy company, Entergy (4th largest energy co in US)
What the PNDSA desired: Contract where money actually changed hands Cash up front Lease arrangement Opportunities and incentives for: Developing future contracts Stimulating measurement research Financial incentives to increase adoption of DS cropping systems Carbon Trading Overview 29
What Entergy wanted Get Kyoto ready before mandate comes in 2008 Long term contract: 10 year Low price Emission Reduction Credits in addition to carbon sequestration credits Carbon Trading Overview 30
The Process ED made initial proposal to PNDSA Agreed on Conceptual Model for lease arrangement ED circulated 1-page offer sheet to potential customers desiring emissions reductions Entergy Co – “…let’s make a deal” “Looking toward tomorrow” Building an offset forest Promoting a stewardship image with constituents Carbon Trading Overview 31
Process (cont’d) PNDSA developed contract with growers Definition of DS; requirements and penalties Eligible acres: DS before 2002; CRP excluded Grower contracts completed by November 2002 Money transferred to producers through PNDSA Annual verifications performed by NRCS Carbon Trading Overview 32
Eligibility & Protocols* #1 - Must be member of PNDSA * Acres meet definition of direct seeding Planting and fertilizing with no prior tillage to prepare soil Can be one or two pass * No burning during lease term * Pay back feature if tilled before 2012 * If leased acres out of compliance, could substitute other acreage Carbon Trading Overview 33
What we negotiated 10 yr lease - 3000 tons CO2 credits/year through direct seed production practices Total of 30,000 tons (1T CO2/3.67 = T C) $2.50/ton paid up front => $75,000 total Annual verification by local Conservation District employees - visual inspection of direct seed methodology Emission reduction credits from reduced fossil fuel usage in DS 22.38# CO2 reduction/gal diesel saved Aggregation fee of 20% paid to PNDSA Contract signed May 2002; started aggregating credits in September 2002 Carbon Trading Overview 34
PNDSA / aggregator contract with farmers 100 acre maximum @.55ton CO2/acre/year of DS Designed to give more farmers a chance Create interest in future contracts Insure actuarially sound Total acres to meet contract: 54,500 ac-yrs Total acres signed up: 6,240ac…113% of min. regmt 1 Acre Example: 6yrs DS x .55T CO2/yr x $2.50/T = $8.25/ac Grower@$2.00/TÆ$6.60/ac; PNDSA@$.50/TÆ$1.65/ac Æ Not the money that counts… Ten year term Payback criteria if revert back to tillage during term of contract Carbon Trading Overview 35
Working on New Generation Contract Significant expansion in acres – scoping potential acreage available Targets: 100-200,000T CO2/yr => 2-400,000ac Higher values for sequestration Variable compensation based on rainfall/rotations Growers to receive value for fossil fuel reductions + sequestration Tougher protocols administration Scoping other third party verifiers Compensation for verification Carbon Trading Overview 36
Part II – 3 Basics of Marketing Your Carbon Define & measure what we have to sell Assure a fair price Assess market supply, demand and equilibrium price levels Assure ag access to the market – legislation, regulation, protocols, and market exchanges Develop a marketing strategy Inventory saleable product & get “certified” Identify viable market outlets Decide on market timing & price objectives Execute the plan Carbon Trading Overview 37
Two Different Products to Market Carbon Sequestration Emission Reductions From tillage reductions From reductions in fossil fuel reductions Carbon Trading Overview 38
Intensive Tillage NT/Direct Seed/Zero Till Carbon Trade Products Created by Transition to NT/DS: ÆNet Carbon Sequestered from reduced tillage = 0.55 tons CO2 per acre/year …doesn’t count benefits to soil, water & habitat quality from reduced erosion ÆEmissions eliminated from reduction in fossil fuel consumption 4 gal fuel x 22.38# CO2 ↓/gal saved = 90# Æ .045T CO2/ac/yr Total Carbon Emission Offsets = .55 + .05 = .60T
How do we measure this… Players active in measurement CASMGS – 8 Land Grants; K-State (Rice) 2003 Measurement & Monitoring conference National Soil Tilth Laboratory – Ames, IA North Central Soil Conservation Research Laboratory – Morris, MN (Reicosky) Predictive measurement models COMET (CENTURY) www.cometvr.colostate.edu/ C-Lock (CENTURY) – So Dakota St. CROP-SYST ARS-Pullman, WA SEQUESTER – Pendleton, OR Other tools: Veris Mapping Carbon Trading Overview 40
Voluntary Reporting Carbon Management Tool COMET-VR (Beta) Go to | Reset | State | County | Parcel | Soil | Rotation | Tillage | Submit | Summary | Values are valid for 2005 through 2015 assuming that no change in management occurs. The default values, or your specified values for soil carbon, may be reported in the 1605(b) system. We recommend that you print this page and save a copy of this report to a file on your computer system. Use the button "Write File" on the Next page to save this report. Top of Form CASCADE County, Montana Century's Dynamic Carbon Database COMET-VR Summary: Voluntary Reporting Carbon Management Tool COMET-VR Carbon Storage Report Report Year: 2005 Parcel Description Parcel Management History Parcel Name: Parcel 1 Historic: irrigation (pre 1970's) Parcel Size: 600 Acres 70's to dryland: spring wheat-mechanical 90's: fallow; No Till Tillage Location: CASCADE, Montana Current: CRP, 100% grass; No Till Tillage Soil: Non-hydric Silt Loam Report CRP, 100% grass; No Till Tillage Period: Predicted Change in Soil Carbon for the Parcel Annual Change for 2005 0.15T/Ac Change in Carbon % Uncertainty Total Tons Carbon per year: 25 8.87 Total Tons CO2 Equivalent per year: 91 8.87 Values recorded in English units. One ton of carbon is equivalent to 3.664 tons of carbon dioxide. Carbon Trading Overview 42 http://www.cometvr.colostate.edu/
C-Lock Model Results Accrued CO2-equivalent offsets and credits summed over each 10-year period of the simulation of three management scenarios, compared to a BAU case of conventional tillage of a corn-wheat-soybean rotation. Net credits are the sum of credits and offsets. 1991–2000 2001–2010 2011–2020 2021–2030 Mg CO2 equivalent per hectare TOTAL Crop – Reduced Tillage Offsets 4.8 2.6 3.9 2.3 Credits 2.1 0.1 -1.1 1.1 Net Credits 6.9 2.6 2.8 3.4 15.7 Crop – No Tillage Offsets 5.5 4.2 6.6 4.9 Credits 12.8 7.9 4.4 6.8 Net Credits 18.2 12.1 11.0 11.7 53.1 CRP Offsets 5.5 4.2 6.6 4.9 Credits 15.5 17.2 12.6 14.2 Net Credits 21.0 21.4 19.2 19.1 80.7 Source: “C-Lock…” South Dakota School of Mines and Technology, Karen Updegraff et al
Challenges with Modeling Diverse micro-climates Weather – temperature, rainfall Soil properties Diversity of management practices Rotation Tillage Practices Nutrient Management Historical land use–(requires LT records) Getting academics/researchers to form consensus Carbon Trading Overview 44
Potential C Sequestration of 1# C Æ 3.7# CO2 Management Practices • No-tillage (direct-seeding): 100 to 700 lbs C/ac per year over 10-30 years Å370 - 2,590#/yr – BUT, dependent on crop rotation, fertilization • Returning crop residues and roots: Soil C gain is proportional to C inputs – Perennials > annuals; Wheat > peas > summer fallow • Perennial grasses (CRP): 500 to 1000 lbs C/ac per year Å1850 - 3700#/yr . . CT Model predictions of soil organic C change under various agricultural systems Annual increases of 250 to 1000 lbs soil C/ac . .
At what price should carbon sell? Using “cost accounting” valuing GHG offsets Kinsella–value of nutrients; price needed to encourage Ç soil quality through adoption of NT Æ $75-100/t C Chuck Rice: N,P,K + H20 in kg humus = $.20 Æ Converts to $1100/ac with 1% SOM @0.6% carbon Æ If increase SOM 0.1% Æ C is worth $110 value/acre Legal Costs/Transition Costs - not cheap; give up flexibility in tillage, rotations, burning, etc. Using “supply/demand” approach Demand = function of: Voluntary vs. mandated trading market Minimum price = “bottom fruit” selling now to voluntary buyers Maximum price = What the fine is to sin!; Level at which Caps are set (i.e. setting lower increases value of credits) Costs to reduce emissions (i.e. severity of emission taxes or permits imposed (i.e. $.05 Fuel tax/litre equals $20.15/tonne of carbon.) Supply: depends on who will be eligible to market What is best buy: emissions reduction? … or sequestration? Who is an eligible offset? Ag, Forestry, other GHG reduction projects How do ag vs non-ag offset projects/practices compete (quality, price)? Carbon Trading Overview 46
$38US $20US $11US $9.50US $5US 2005-06 Euro vs US dollar Currency exchange rates: ÆLow: $1.16 ÆHigh: $1.35
MARKET DATA (Click here for live data) CCX Carbon Financial Instruments, 2006 RECAP Summary of trade Vinta 2006 High Low Close Historic Volume ge Volume 2003 $5.30 $1.50 $4.10 827,500 1,677,800 2004 $4.90 $1.55 $3.95 825,700 1,889,800 2005 $4.80 $1.55 $4.05 966,100 2,310,600 2006 $4.75 $1.60 $4.00 1,326,000 2,299,800 2007 $5.00 $3.00 $3.75 1,523,600 1,523,600 2008 $4.65 $3.00 $3.75 1,520,200 1,520,200 2009 $4.60 $3.10 $3.75 1,590,300 1,590,300 2010 $4.60 $3.10 $4.00 1,707,000 1,707,000 14,519,100 10,316,40 Price Units: Per metric ton of CO2 Totals 0 Volume Units: metric tons of CO2 Source: Iowa Farm Bureau website
Where can you sell your carbon? Direct Sale Aggregators Direct Sellers: PNDSA Aggregate/re-sell: CCX, GEMCO/IGF X-Chg Aggregators (a growing list…) Illinois Conservation and Climate Initiative Iowa Farm Bureau National Carbon Offset Coalition National Farmers Union Northern Plains Environmental, Inc Others Foreign Markets ??? Carbon Trading Overview 49
Contract Protocols - Key Issue for Offsets to be Validated CCX traded contracts CCX developed protocols working with aggregators Emissions standards: 1605 compliance Sequestration standards: still “work-in-progress” Direct Sale contracts What ever the buyer & seller agree upon Issue: Will existing protocols be recognized by state, national, international bodies if: cap & trade is passed rules are legislated for what constitutes eligible offsets Carbon Trading Overview 50
Common Protocols – NT/DS Member of aggregating entity Practices comply with DS/NT/ST definitions NRCS 329 standards – Beware of the devil in the details (Definition of NT/DS) No burning or residue removal Substitutability 1605(B) – covers emissions side… doesn’t address sequestration projects Carbon Trading Overview 51
Protocol – Considerations Rate of carbon sequestration Volatility – ability to withstand environmental disasters (fire, insects, disease, floods) Permanence Leakage Additionality Predictability Conversion to other sink forms Net emissions/sequestration balance – CO2 emitted to generation CO2 seq. project Carbon Trading Overview 52
Quality Measurements / Standards Gold Standard – branding, certification process (Duke University) King formula – quality measure “Carbon Credited” Brands program - maps carbon footprint – Michael Kiely, Australia) Carbon Trading Overview 53
$$$ at Stake Producers – value added revenue source 86mm acres corn 57mm acres wheat CRP; forests Grasslands, methane capture, renewable fuels Aggregators - service to members/profit Revenue source 10-20% of offset value Administrative Cost Emitters – looking for offsets to meet caps Looking for least cost/highest quality Buying time until can improve efficiency Carbon Trading Overview 54
Illustrative Ranking of Carbon as a Crop in U.S. Per Proposed GHG Limits in Senate Bill 280 (Lieberman-McCain) 1/12/07 Carbon at $10/MT CO2e, 25 Production Value ($B) 20 15 10 5 0 orn s ON nes to ns ns s hay pes ton es s eat es rice es uce ond nge oat ma ato cuk bea bea dat in c wh tari gra cot RB lett alm ora h to pot soy gra CA nec fres [Crop Source: USDA - National Agricultural Statistics Service – US Crop 55 Rankings - 1997 Production Year Ranking Based on Value of Production]
Marketing Question: Sell now…or wait? Issues Climate change legislation/regulation? How position farm to maximize value? How long will game be in town? Getting “carbon credited” – Be Ready! Inventory offsets available to market Do it yourself? …or Hire experts? (i.e. “Carbon Credited” Brands program, mapping carbon footprint – Michael Kiely, Australia) Big Question: will “stamped” projects and offsets bring premiums or better market access? Carbon Trading Overview 56
Part III – Defining an Ag Policy Framework – Underpinning Access to Carbon Market Issues where Ag needs to weigh in Strategies for building consensus Caution: Be sensitive to constituents who don’t get to play Carbon Trading Overview 57
10 Policy Issues – Carbon Trading Cap and trade federal legislation Limits on Agriculture as eligible carbon sink/emissions offset U S position on national/international protocols limiting emissions Eligibility to market emissions reductions as well as sequestration credits Where should baselines be set? Carbon Trading Overview 58
Issues (cont’d) Financial additionality – eligibility to receive compensation from multiple parties for same practices Research funding for terrestrial sequestration Fixing value of carbon legislatively Establishing state/federal protocols Preferred role of USDA in carbon trading Carbon Trading Overview 59
The “Carbon bus has left…are we on the bus, or running to catch up?” Megafirms pushing for 10-30% emissions reduction next 15 yrs (utilities, manufacturing, chemicals, financial services, environmental groups) Buyers coming… Example: 10 MMT offsets (5 utilities) Æ 4mm NT acres for 5 years 6 bills in hopper to regulate climate, carbon…& counting ÆCan agriculture say where we stand? Carbon Trading Overview 60
Strategy for Resolving Policy Debates Form collaborative effort across all commodity and conservation groups Formalize networks/communication with select environmental groups who share common goals with agriculture Carbon Trading Overview 61
Threats from inaction & ignorance Ag will have no say in policy formulation Mandated caps on price of carbon Producers will sell carbon credits too cheap Existing contracts could lose value due to measurement rules Ag sector could be penalized for emissions* State regulations lock Ag sector out of marketing carbon-friendly practices (CA) Non-US competitors imposing opinions on what we should do Carbon Trading Overview 62
Examples: Daily threats & attitude shifts “Agriculture sector should be penalized for GHG emissions…farmers and livestock breeders that produce excess greenhouse gas emissions should be punished for their negative impact on the environment.” U K Environment Secretary, David Miliband – Oxford Farming Conference, Greenwire, January 4, 2007 “Companies that see climate change coming, recognize it for what it is, do the relevant R&D and inculcate a positive attitude to change …do very well. A company that doesn’t believe it and doesn’t encourage it managers to take it seriously is going to get rolled over.” John Llewellyn, Lehman Bros as quoted in Financial Times 2-1-07 re: Exxon shifting its position on climate change. “…some large, rich countries still must be convinced…they are refusing to accept the consequences of their acts.” French President Jacques Chirac comments referring to the U. S., one of 113 nations who approved the release of Intergovernmental Panel on Climate Change report. Carbon Trading Overview 63
Information Sources Climate Information Carbon Trading Information Overload!!! Experts Aggregators Trading Exchanges Conservation Organizations See Handouts Surf the web sources…follow the Linkages Carbon Trading Overview 64
Great source – Links to climate reports
Information Sources
Great Linkages… Æ Climate change Æ Cons Organizations
Summary “The so-called and long-overstated debate about global warming is over. It’s time now to hear from the world’s policymakers.” Tim Wirth, President, United Nations Foundation Time for change in agriculture’s image re: climate impact Traditionally: seen as part of problem Opportunity ahead: be key part of solution Be at the table: …”if don’t will be on menu” (Sara) Identify, engage & agree on carbon trading policy issues Engage in protocol definitions; keep them simple RE: Marketing Carbon Insure producers are EDUCATED before selling…experimenting with small acreage is good tool Understand opportunities & risks; be prepared to deliver benefits we contract to sell Encourage professional marketing approach Assess what have to sell; don’t sell too cheap; beware of snake oil salesmen “picking the bottom fruit” Carbon Trading Overview 68
Time for Questions... Carbon Trading Overview 69
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