Businesses at Work Feb 2023
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Feb 2023
2022’s most popular
app categories
Top-performing apps
The rise of Zero
Trust security
Businesses
at Work
Businesses at Work 2023
What’s inside 35 The best tools for the job
Battle of the bundles
Google grabs the gold
69 Security at work
Protecting the prize
Security categories battle it out
Souring on the suite life Most popular types of
The rise of the best of breed assurance factors
Not all MFA is created equal
Growth of developer tools
We see you… Questioning security questions
monitoring apps on the rise Growth of factor groupings by industry
Most popular HR tools Charting a more secure future
The apps powering people success Progress in Zero Trust adoption
03
05
Staying strategic in uncertain times
Summary of key findings 09 2022’s most popular
app categories
Categories at work
Growth of remote access solutions
Secure access starts at home
Apps for Good
Never trust, always verify
Zero Trust configurations
gain ground
07 Methodology Up, up, and away: Travel takes Making a positive impact Adapative MFA events by industry
How did Okta create this report? off on a historic solo flight Zero Trust at work
Workflow adoption by industry
Industries invest in key categories Go with the flow WebAuthn use by industry
Building a better toolbox Goodbye, passwords.
Hello, secure auth
Top app categories globally
55
It's an app world after all The rise of multi-cloud
89
The most popular cloud platforms
That’s a wrap
19
Forecasting more cloud cover
Top-performing apps
The most popular cloud combos
See how they grew Two is better than one
The 50 most popular apps of 2022
Meet the rising stars
62
The fastest growing apps of 2022 Apps for our lives
Tools that fit
Fastest growing apps by company size Most popular banking
and finance apps
An app for every sector What’s in your e-wallet?
Fastest growing apps by industry
Fitness flexes, dieting slims down
Touring the world Health and wellness apps show
Fastest growing apps by region and improved vigor
country
Most popular social media platforms
The leaders of likes, follows, and shares
Businesses at Work 2023 Introduction 04
We see that organizations worldwide
are investing in workflows for greater
efficiency, enhancing the productivity
of remote workforces with cloud-first
tools, and prioritizing security to mitigate
threats. We also see the stunning rise
of the travel app category in early 2022
(time will tell how that plays out), and we
award the title of the fastest growing Let’s take a deep dive into the data
app to Kandji, an Apple mobile device to identify which apps and digital
management solution. strategies are gaining traction in these
undeniably unique times.
Some trends continue to hold steady
or gain steam: Notably security is still
top-of-mind for most organizations as
they find new ways to better safeguard
remote access, including graduating to
higher-assurance factors in their multi-
factor authentication (MFA) solutions.
And we see that Zero Trust, once merely
a philosophy, is already becoming a way
This year is all about selecting the right tools and
of life for many organizations.
strategies to navigate uncertainty. Macro headwinds
such as a tight labor market, high inflation, and
rising interest rates abound, making it an undeniably
challenging time to run and grow a business.
To thrive in a climate like this, organizations have to get
strategic. They need to double down on workforce
efficiency, invest more heavily in security, and innovate
around revenue-facing initiatives. The anonymized data
from Okta’s more than 17,000 global customers and
the Okta Integration Network — which includes over
7,000 integrations with cloud, mobile, web apps, and IT
infrastructure providers — shows us that companies are
doing just that.
Businesses at Work 2023 06
Summary of
Best tools for the job
Organizations rely on a large, diverse set of
key findings
apps to deliver on their mission, and large
companies (≥ 2000 employees) lead the pack
with an average of 211 apps apiece. Companies
continue to add best-of-breed apps — such as
Zoom, Slack, and Box — on top of productivity
suites: Among Okta’s Microsoft 365 customers
in North America, 51% now also deploy Zoom,
and globally, 42% of Okta customers with
Microsoft 365 also deploy Google Workspace, YoY by number of customers) — focus on
Categories at work most notable growth coming from
up from 38% last year. We look at the top HR mental health. And in the world of social media,
Buckle up, we’re going for a ride. Europe, the Middle East, and Africa
tools, developer tools, remote access solutions, LinkedIn holds the top spot, while TeamSnap is
Travel has rebounded in a big (EMEA). Of course, security remains a
and charitable giving apps, as well as the the fastest growing by number of customers.
way: We’re talking 43% year-over- major global concern, and we see the
increasing adoption of automated workflows
year (YoY) growth by number of strongest YoY growth for this sector Security at work
that keep everything running efficiently.
customers and 197% growth by in the Asia Pacific (APAC) region. Remote and hybrid workforces are here to
unique users across all industries. Rise of multi-cloud stay, so protecting network access from the
Fastest growing apps
“If one cloud platform can cut our work in half, home office (and the coffee shop office, and
This year’s fastest growing list
Travel has rebounded in a big features a diverse pool of apps,
maybe we should get two!” This year’s data
shows that the growth in multi-cloud adoption
the Airbnb office … ) is a top priority. Companies
are stepping up to higher-assurance factors
way: We’re talking 43% YoY ranging from tools for collaboration,
communication, corporate travel,
that’s been visible since 2017 shows no sign in their MFA deployments: Low-assurance
growth by number of customers and HR to a cloud platform, a
of slowing down, and the favorite pairing of
Amazon Web Services (AWS) and Google Cloud
security questions are experiencing the slowest
growth across the board (3% YoY by number
and 197% growth by unique developer tool, and a security tool.
The champion this year is Kandji,
Platform (GCP) continues to grow. We explore of customers), while high-assurance security
users across all industries. with 172% YoY growth by number
how many companies now have one, two, or
three cloud solutions and the factors driving
keys/biometrics (including WebAuthentication)
are growing more quickly: 46% YoY growth
of customers. We cruise through
that adoption. by number of customers, and a chart-topping
Business supplies — a category that the fastest growing apps overall by
211% by unique users. The Zero Trust security
didn’t even break the top 10 in last number of customers and unique Apps for our lives
framework continues to gain ground, with
year’s report — showed tremendous users and take a deeper look into the The line between work and personal life
companies adding more configurations to
year-over-year growth, with a 35% high performers by industry, region, is blurrier than ever. Looking at combined
protect their users, devices, and networks; 22%
increase in customers and a 77% and country. corporate and personal app use, digital
of all Okta customers now deploy one or more
increase in unique users. Design payment gateway Paypal and newcomers
Zero Trust configurations.
software is still on the rise, the third- Venmo and Stripe are finding strong footing
fastest growing category this year in our top finance and banking apps. Among
with 31% YoY growth by number health and wellness, FitBit is king, but our
of customers, after chart-topping two fastest growing apps by number of
39% YoY growth last year. Sales and customers — LiveWell (up 32% YoY by number
marketing tools are gaining, with the of customers) and Modern Health (up 30%
Businesses at Work 2023 Introduction 08
Methodology
How did Okta
create this report?
To create our Businesses at Work reports, we rely on data Each year, we look at app popularity in three We use the term “Workforce Identity” to
from Okta customers. We anonymize Okta customer different ways. Most charts present the signify Okta customers that are deploying
data from our network of thousands of companies, number of customers that have deployed Okta services to their employees. We use
applications, and IT infrastructure integrations, as well apps from the Okta Integration Network. A the term “Customer Identity” to signify Okta
as millions of daily authentications and verifications from few charts look at the number of active unique customers deploying Okta services to their own
countries around the world. Our customers and their users, defined as users who have logged in to customers. Okta also offers products that allow
employees, contractors, partners, and customers use an app via Okta at least one time in the past 30 Workforce and Customer Identity use cases
Okta to securely log in to devices, websites, apps, and days. In our Apps for Good section, we count in the same environment. These products are
services, and leverage security features to protect their users assigned, defined as users who have excluded when we discuss Workforce Identity
sensitive data. They span every major industry and vary in access to the application. and Customer Identity in isolation.
size, from small businesses to some of the world’s largest
We have worked carefully to standardize our Unless otherwise specified, the data included
organizations, with hundreds of thousands of employees
data. Unless otherwise noted, this report in this report is limited to Okta customers
and millions of customers.
presents and analyzes data from November that have deployed at least one app to users
As you read this report, keep in mind that this data is only 1, 2021, to October 31, 2022, which we refer to through the Okta Integration Network. Also,
representative of Okta’s customers, the applications and as “this year,” “today,” and “in 2022.” Similarly, unless otherwise noted, this report looks at
integrations they connect to through the Okta Integration when we refer to “last year” or “in 2021,” we apps deployed for corporate use. This report
Network, and the ways users access these tools are referring to data from November 1, 2020, focuses exclusively on Okta data and does not
through our service. The terms “app” and “tool” are used to October 31, 2021. “2020” refers to the same include Auth0.
throughout this report to refer to applications, services, period in its respective year.
and integrations available through the Okta Integration
When referring to company size, Okta uses the
Network. The trends we describe for Okta’s Microsoft
term “small” to refer to companies with 1,999
365 customers may differ from those of Microsoft 365
or fewer employees and “large” to refer to
customers that do not use Okta (i.e., those using Azure
companies with 2,000 or more employees.
Active Directory or other Identity platforms that do not
provide strong cross-app integration support.)
Businesses at Work 2023 2022’s Categories at work most popular app categories Judging by 2022’s most popular app categories, we’re on the move, redesigning our products, reimagining our businesses for a changed world, and building them back stronger across all industries, countries, and regions. We see particularly strong performances by travel apps, design software, and developer tools.
Businesses at Work 2023 2022’s most popular app categories 12
Business has fully embraced hybrid collaboration,
with top app categories reflecting a return to
offices as well as the continuation of remote
work. Business supplies — a category including
5.11 Tactical (uniforms), Amazon Business, Pitney
Bowes, 4imprint (promotional merchandise),
Staples, Vistaprint, Dell, and Apple Business
Manager — which didn’t even break the top
10 app categories in last year’s report, showed
tremendous year-over-year growth, with a
35% increase in customers and a 77% increase
Neither flight delays, high gas prices, nor
in unique users. Design software, the fastest
hospitality worker shortages can keep us from
growing category in last year’s report with 39%
going… well, everywhere we can possibly go.
YoY customer growth, stays sharp and on-
Two years of quarantining and staying close
brand this year with an additional 31% growth
to home left us hungry to rub elbows with
in customers (and 60% growth in users). This
our colleagues and clients, so it’s no surprise
category has been a solid performer for the
that travel is the No. 1 fastest growing app
past five years, since logging 58% YoY growth
category this year. But wow — what a jump.
by number of customers and chart-topping
Travel posted 43% YoY growth by number of
185% YoY growth by number of unique users
customers and 197% YoY growth by number
in 2017. Categories like content collaboration
Categories at work of unique users, making it far and away our top
Up, up, and away:
growth leader. Since our data focuses on growth
this year, we expected to see travel rebounding
from a pandemic lull over the past few years.
Travel takes off on a
But it turns out that travel started gaining
momentum in 2020 and, in our mostly post- Two years of quarantining and
staying close to home left us
historic solo flight
quarantine climate, has rocketed up from there:
After below-average category growth from 2017
to 2019, the travel category grew 32% YoY by hungry to rub elbows with our
number of customers in 2020, putting it above
average for customer growth, and in 2021, travel
colleagues and clients, so it’s no
grew 41% YoY by number of customers and surprise that travel is the No. 1
231% by unique users, putting it in a similar far-
top-right growth leader position, similar to what
fastest growing app category
we see in the 2022 acceleration matrix. That’s this year.
three consecutive years of above-average
growth, which is impressive in its own right.
2022’s most popular app categories 14
Growth of app categories and video conferencing — which were strong
performers last year — continued growing,
although not quite as rapidly: This year, content
collaboration grew 21% YoY by number of
200% Average Growth by
Number of Customers Travel
customers (compared to 28% last year) and
video conferencing grew 19% YoY by number of
customers (compared to 23% last year).
150%
Companies remain highly focused on both
Year-over-Year Growth by Number of Unique Users
security and sales and marketing, which have
been ranked the No. 2 and No. 3 categories
100% since mid-2018. Deployment of security tools
Business Supplies
grew 23% YoY by number of customers and
Sales &
Marketing
43% YoY by unique users — no surprise in a
Developer Design Software
50% Job Board
Productivity
Tools
Security Cloud Platforms
world where the threatscape continues to grow,
Banking Apps for Good Analytics
Expense Mgt News Electronic Signature
and every company is at risk of a data breach.
Healthcare HR Average Growth by
ITSM &
Social Media
Helpdesk Video
Project Management
E-Learning
Number of Unique Users As companies redoubled efforts to grow their
Web Design & Hosting Conferencing
Telecommunications Content Collaboration
Consumer
businesses, sales and marketing apps grew 23%
Finance Networking & Infrastructure
0% Shipping
by number of customers and 53% by number of
0% 10% 20% 30% 40%
unique users over the past year.
Year-over-Year Growth by Number of Customers
Likewise, organizations continue to add cloud
Content Collaboration Productivity
platforms, developer tools, and productivity
Security Banking
Sales & Marketing Wed Design & Hosting
Networking &
apps to their digital toolboxes at a steady
You may notice a difference in how we’re presenting Content Collaboration Productivity
Cloud Platforms Finance Infrastructure
our most popular app categories this year. Instead of Security Banking pace, keeping these categories in the “growth
Developer Tools Social Media Productivity
Sales & Marketing Web Design & Hosting
a simple trend line chart limited to 15 categories, we’ve
Video Conferencing Business Supplies leader” quadrant. However their growth rate
Cloud Platforms Finance
adopted an acceleration matrix, giving us space to Networking & Infrastructure Travel
Developer Tools Social Media has cooled slightly over the past five years.
HR
feature all 29 of our categories. This matrix captures Consumer
Video Conferencing Business Supplies
the year-over-year percentage growth by number of Project Management Shipping
Networking & Infrastructure Travel
Cloud platforms drifted up another 27% YoY by
Telecommunications
customers and unique users. We still track category HR Consumer number of customers this year; the category
Analytics Healthcare
rank by number of customers in the legend and the Project Management Shipping
Electronic Signature
Design Software
News
Telecommunications
has continued growing since a 54% YoY growth
relative sizes of the colored circles. The top-right Expense Management Job Board
quadrant is where our growth leaders sit; meanwhile,
Analytics Healthcare spurt in 2017 (its five-year growth peak). The
ITSM & Helpdesk Apps for Good
Electronic Signature News
the top-left and bottom-right quadrants show above- E-Learning Expense Management Job Board developer tools category isn’t far behind, with
average growth by number of unique users (top ITSM & Helpdesk Apps for Good 26% YoY customer growth, compared to 51%
left) and by number of customers (bottom right). E-Learning
growth in 2017. And productivity tools enjoyed
22% YoY growth by number of customers,
Note: In this view of app usage, compared to 57% YoY in 2017.
we count the number of customers
deploying one or more apps or
tools in each category.
Businesses at Work 2023
Industries invest in key categories App category growth by industry
Building a
App Category Growth by Industry
Industries
better toolbox
Arts, Entertainment, & Recreation
Construction, Engineering, & Architecture
Education
Energy, Mining, Oil, & Gas
Finance & Banking
Government
Healthcare & Pharmaceuticals
Insurance
Manufacturing
Media & Communications
Nonprofit
Professional Services
Real Estate, Rental, & Leasing
When we look at the growth of app and recreation (33% YoY growth); and Retail
Technology
categories broken out by customer construction and engineering (33%
Transportation & Warehousing
industry, a number of interesting YoY growth). Wholesale Trade
trends emerge. Design software
We also see strong growth in sales Cloud Content Design Developer HR Networking & Project Sales & Security Video
boasts strong year-over-year growth Platforms Collaboration Software Tools Infrastructure Management Marketing Conferencing
and marketing tools across many
across many sectors — notice the Categories of
Apps and Tools
sectors. At the high end of growth,
dark vertical band in this heat map.
arts, entertainment, and recreation
Design software posts its strongest
increased their investment in sales 0% 10% 20% 30% 40%
and marketing tools 41% YoY by
Digging deeper, we see that number of customers. Many other
travel's growth is driven categories made sales and marketing
tools a priority, including retail (32%
mainly by the tech sector, YoY growth by number of customers),
which posted 62% YoY growth education (29% YoY growth), and
healthcare and pharmaceuticals (28%
networking and infrastructure apps. Meanwhile,
nonprofits leaned most substantially into
Digging deeper, we see that travel’s growth is
driven mainly by the tech sector, which posted
by number of customers and YoY growth). the design software category, with adoption 62% YoY growth by number of customers and
258% by unique users. The education and nonprofit sectors
increasing 29% YoY by number of customers. 258% by unique users. (In last year’s report, the
tech sector was the bellwether for travel’s rise:
seem to be focusing on basic Note that the heatmap above only has room
Navan (formerly TripActions) was the sector’s
gains by number of customers among infrastructure and core capabilities: to show the 10 largest app categories, but
fastest growing app by unique users, with a
transportation and warehousing (45% Education has high growth rates multiple industry sectors leaned into smaller app
first-class 1647% YoY growth rate.) The finance
YoY growth); insurance (38% YoY across all categories and tops the categories as well. As shown in our acceleration
and banking sector also ranks travel as their
growth); healthcare/pharmaceuticals chart with 42% YoY growth in the matrix, travel is the fastest growing app category
top priority, with 33% YoY growth by number
(35% YoY growth); arts, entertainment, number of customers deploying by number of customers and unique users.
of customers.
Businesses at Work 2023
Top app categories globally App category growth by country
It’s an app world Design software Sales and marketing Developer tools
after all 27%
Australia
79%
Germany
25%
Netherlands
E-signature HR Design software
40%
Canada
61%
Israel
27%
UK
Developer tools and content Developer tools Travel
64% 38%
collaboration, tie: 63%
Breaking down app category growth by country also
yields some interesting results: The top app categories
vary as widely as their spoken languages. In the UK, it’s all
63%
France
Japan USA
about design software, which grew 27% YoY by number
of customers. For France and the Netherlands, the
terrain and the terroir are very different, and so, too, are
their fastest growing app categories: In France, content
collaboration leads the way with 63% YoY growth, while Different accents on business needs: APAC is driving significant growth in security,
the Netherlands favors developer tools, which grew 25%. Regional app category growth electronic signature apps, developer tools,
In terms of regional differences, most of this cloud platforms, and analytics tools, most
Elsewhere in Europe, sales and marketing apps take
year’s impressive growth in the travel category notably at the unique user level. Ranking at the
the top spot in Germany with a 79% gain. Moving east
has been driven by North America and EMEA, top, use of security tools increased 85% YoY by
to Japan, we see our highest rate of category growth
where YoY travel app growth by customers unique users. The use of electronic signature
by country: Developer tools grew 64% YoY by number
measures 39% and 78%, respectively. tools and developer tools by unique users
of customers, which is not surprising considering
increased 61% and 55% YoY, respectively.
the amount of venture capital funding in Japan has The growth of the business supplies category
Cloud platforms grew among unique users by
increased tenfold over the past decade. In Israel, human is another success story. As hybrid workers
50% YoY, while use of analytics tools increased
resources grew 61%. Moving down under to Australia, return to offices and start stealing staplers
among unique users by 47% YoY.
design software leads the way with a 27% kangaroo again, we see renewed demand for office
bounce in YoY growth. In North America, travel is the supplies in North America (78% YoY increase Next, we’ll uncover the specific apps, tools,
fastest growing app category for shutdown-weary in unique users) and EMEA (162% YoY increase and platforms companies are choosing to
Americans, clocking 38% YoY growth. Meanwhile in in unique users). Sales and marketing apps are make their organizations stronger, safer, more
Canada, e-signature is in the lead, signing up 40% more also superhot in EMEA, reporting 313% YoY resilient, and better prepared for the future.
customers YoY. growth in unique users.Businesses at Work 2023 Top-performing apps 20
Top-
Most popular and fastest growing See how they grew
The 50 most popular
apps of 2022
performing
apps
No one can resist news about how big unique users, while still tracking app rank in
the big stars have gotten, right? So let’s the legend (and in the relative sizes of the
start with our exclusive exposé of how colored circles). Lights… camera… action!
the established apps, with the largest
The real box office smashes occur in the
customer bases, have grown this year.
top-right quadrant of this chart, where
Which are still pulling in new customers,
apps and tools are growing quickly both
and which are cooling off? Yes, it’s time to
in customers and unique users. The top
dish about the most popular apps.
right is where our growth leaders hang out,
Our annual list of the fastest growing apps showcases and there’s not a single app there with less
two kinds of growth success stories: The ever-popular, Outstanding players [among our top than 30% YoY customer growth and 43%
crowd-pleasing workhorse apps that organizations still
can’t seem to get enough of, and the new rising stars
50 apps] include Figma, boasting YoY unique user growth. These apps that
have earned enough customers to rank
of the app world, shooting to the pinnacle of fame and chart-topping 81% YoY growth by in the top 50 are finding ways to keep up
leaving only a trail of stardust. Nothing can hold these
growth champions back. So, let’s start with a hearty
number of customers, and Sentry, substantial growth. Outstanding players
here include Figma, boasting a chart-
round of applause for this year’s all-star team. the growth leader among unique topping 81% YoY growth by number of
users at 128% YoY growth. customers, and Sentry, the growth leader
among unique users at 128% YoY growth.
In previous reports, we’ve highlighted Interestingly, 13 of the 15 apps in our top-
only the top 15 apps, ranked in simple right growth-leader quadrant first debuted
trendline charts by number of customers. on our fastest growing apps list in prior
This year, we’re blowing it out in an all- Businesses at Work reports: We identified
star extravaganza, showcasing the top their early rocket trajectories, and now they
50 apps in a single acceleration matrix rank as established players. Our growth
that captures growth by customers and leader quadrant stars reach back as far asCan we keep bragging about our fastest Growth of the 50 most popular apps
growing alums for a moment? Thanks for
indulging us, because the top-left and bottom-
130% Average Growth by
Sentry
right quadrants of the acceleration matrix are Number of Customers
120%
stellar places to rank as well. In the bottom right
(above-average growth by customers), we tip 110%
our hats to Slack (the No. 1 fastest growing app 100% Figma
1Password
in 2015), Tableau (a fastest growing app in 2015 90% Snowflake
Miro
and 2016), BambooHR (2016), and Jamf Pro (No. HubSpot
80%
our first report in early 2015, in which PagerDuty 1 in 2017) for their continued success. And in
70%
was the second-fastest-growing app, behind the top left (above-average growth by unique Salesforce LastPass Datadog
Slack. (Remember that for trivia night.) After users), we salute AWS (2015), Lucidchart (2016), 60% Zscaler Asana GitHub
Year-over-Year Growth by Number of Unique Users
PagerDuty
PagerDuty (2015), we welcomed Zscaler (2017), and Splunk (2019). 50%
Splunk
Smartsheet
AWS
Freshworks
KnowBe4
Lucidchart Amazon Business
Mimecast
KnowBe4 (2017-2019, No. 1 in 2018), LastPass ADP Expensify
Envoy
Turn your eye to the legend for a moment, which 40%
Workday
DocuSign
Slack
Tableau Average Growth by
(2018), Datadog (2018), Freshworks/Freshservice Cisco Umbrella
Adobe CC
BambooHR Jamf Pro
Number of Unique Users
ranks the top 50 apps based on number of 30% SAP Concur Atlassian Product Suite
PANW
Google Workspace
(2018, 2019), Snowflake (No. 1 in 2019), Amazon ServiceNow Microsoft
Zoom
customers. For our perennial readers, this list Cisco
Meraki 365 Oracle NetSuite
Business (No. 1 in 2020), 1Password, Sentry 20% Cisco
AnyConnect
looks familiar: Microsoft 365 remains the top Box
LinkedIn Learning
(2020), GitHub (2020, 2021), and Figma and 10%
Dropbox
Zendesk
app by number of customers, followed by AWS, Greenhouse
Miro (both 2021). In fact, only two of this year’s 0%
RingCentral
Google Workspace, Salesforce, and Zoom. In Webex by Cisco
high-growth-quadrant apps haven’t previously Twitter
fact, the top nine apps hold the same ranks they -10%
ranked as fastest growing apps: customer
did last year. However, GitHub has climbed two 0% 10% 20% 30% 40% 50% 60% 70% 80%
relationship management platform HubSpot
spots to reach No. 10, and Jamf Pro reaches No. Year-over-Year Growth by Number of Customers
and project management app Asana.
15 for the first time.
What do our growth leaders have in Microsoft 365 Cisco Meraki Datadog Freshworks BambooHR
If we were to peek at a list of top apps ranked Amazon Web Services (AWS) Box Smartsheet Miro RingCentral
common? Three categories each claim three Google Workspace Lucidchart Figma Asana Amazon Business
by number of unique users, we would see
or more apps in the high-growth quadrant: Salesforce Zendesk Dropbox LastPass Webex by Cisco
it’s also much the same as last year’s chart. Zoom Jamf Pro Oracle NetSuite Envoy Zscaler
collaboration (Figma, Miro, Asana), security Atlassian Product Suite Palo Alto Networks GlobalProtect Snowflake 1Password Sentry
Microsoft 365, Workday, ServiceNow, Google Slack Tableau Mimecast Cisco AnyConnect Splunk
(1Password, LastPass, Zscaler, KnowBe4), DocuSign PagerDuty Greenhouse Workday Cisco Umbrella
Workspace, and Salesforce still hold the top KnowBe4 SAP Concur ServiceNow Expensify Twitter
and developer tools (Sentry, Datadog, GitHub, GitHub Adobe Creative Cloud ADP HubSpot LinkedIn Learning
five ranks by number of unique users. The
PagerDuty). It’s interesting to note that these
biggest news is that Zscaler moves up a notch
three categories rank in the top five app
to claim sixth place.
categories described above. With HubSpot
representing sales and marketing, the only
top-five category we don’t see in the top-right
quadrant here is cloud platforms.Businesses at Work 2023 Top-performing apps 24
Regional app trends: Differences 45% YoY growth in unique users. 1Password APAC with 88% YoY growth. Miro’s overall jump
emerge in the acceleration matrix takes the security tools prize in EMEA (in in customers is driven by 78% YoY growth in
When we slice and dice the top 50 apps addition to North America), with 77% YoY EMEA and 71% YoY growth in APAC. These two
acceleration matrix by region, different trends customer growth and 104% YoY growth in collaboration tools see the most user growth
and patterns emerge. Microsoft 365 remains unique users. We also see strong growth from in EMEA, with the number of unique users
the most popular app by number of customers developer tool Sentry (57% YoY customer accessing Miro up 178% YoY, and the number
across all three regions: North America, EMEA, growth and 175% YoY growth in unique users). of unique users collaborating via Figma up
and APAC. In North America, AWS ranks No. Other hot categories for this region include 146% YoY.
2, and Zoom seizes the No. 3 spot (as we HR (Bob delivered chart-topping 90% YoY
The right tools for the job:
predicted in last year’s report). In EMEA, Google customer growth and 115% YoY growth in
Top apps by industry
Workspace is notably No. 2 (ranking higher in unique users) and data analytics (Snowflake
The top app lists by industry reveal big changes.
EMEA than globally), and AWS is No. 3. In APAC, accumulated 66% YoY customer growth and
In the tech sector, AWS has been the top app
those spots are reversed, matching global ranks. 93% YoY growth in unique users).
by number of customers since June 2019. Slack
In North America, security, sales and marketing, The APAC region is heavily focused on has now grabbed the No. 5 spot. AWS has just
data analytics, and recruiting take center security and developer tools this year. Jamf entered the top ranks for the healthcare and
stage. 1Password shows the highest growth Pro, Netskope, LastPass, and ZScaler battled pharmaceuticals sector at the No. 4 spot. In the
among security tools, with 59% YoY customer for supremacy in the security category: Jamf retail space, Google Workspace has risen to
growth and 93% YoY growth in unique users. Pro posted 57% YoY customer growth and No. 2. Among the education sector, Salesforce
Hubspot, with 60% YoY customer growth and 118% YoY growth in unique users, jockeying moved up to No. 4, with AWS and the Atlassian
96% YoY growth in unique users, leads the for position with Netskope (51% YoY customer Product Suite tied for No. 5.
way in the sales and marketing category. And growth and 56% YoY unique user growth) and
among analytics tools, data collaboration tool LastPass (43% YoY customer growth and a
Snowflake (50% YoY customer growth and powerful 272% YoY growth in unique users).
89% YoY growth in unique users) grew most ZScaler, too, delivers remarkable growth in
quickly. These three tools, along with Miro and unique users — 280% YoY, coupled with 36%
Figma, make up the top five apps with the most YoY growth in customers. On the developer
YoY growth in unique users in North America. tools workbench, Datadog leads the way (60%
Interestingly, North America is the only region YoY customer growth and 77% YoY unique
driving growth in recruiting app Greenhouse, user growth), while GitHub boasts 47% YoY
which increased its number of customers here customer growth and 64% YoY growth in
by 44% YoY. unique users.
In EMEA, the most notable ranking is Salesforce, It’s interesting to note that Figma and Miro
which grew an impressive 461% YoY by unique show consistent YoY growth across all regions,
users (and 27% by customers). Also in the sales especially by number of customers. Figma
and marketing category, Hubspot reports a reaches peak acceleration in EMEA with 89%
respectable 68% YoY customer growth and YoY growth by number of customers and inBusinesses at Work 2023
Meet the rising stars
The fastest
growing apps
of 2022
If apps had a star-studded awards Ventures portfolio company, enables IT
show — and they definitely should — the administrators to automate repetitive tasks
top 10 fastest growing apps would be and introduce new features to the device
the freshest faces getting mobbed by management space. Arriving in the top
the paparazzi on the red carpet. And this spot is truly an awesome debut. Kandji’s
year’s hot up-and-comers are an unusually rapid ascent suggests that automation is
diverse bunch. “Way back” in 2019, data in high demand as IT teams try to do more
analytics and security tools ran the show; with less. The hybrid work wave is also
in 2020, remote work and the tools that likely at play here with IT teams scouting
made it possible led the way; and last new solutions to manage and secure
year was all about collaboration. This remote devices.
year, the fastest growing apps feature a
Grammarly hits the board at No. 2,
truly diverse cast, providing expertise in
with 124% YoY customer growth. In an
security, communication, corporate travel,
increasingly dynamic, remote, and global
HR, cloud-app development, and, oh
workforce, it makes more sense than
yes — collaboration too.
ever for companies to prioritize clear
What these young upstarts all have in communication. Our No. 3 spot is claimed
common is tremendous growth, ranging by HR tool Bob. This newcomer has been
from 81% to 172% YoY growth by number quietly creeping up in the ranks: We noticed
of customers. The No. 1 fastest growing it gaining popularity in EMEA back in 2021
app of 2022 award goes to… Kandji, when it grabbed second place among HR
an Apple mobile device management tools in the region, and this year it racked
tool, which posted 172% YoY growth by up 123% YoY customer growth globally.
number of customers. Kandji, an OktaTop-performing apps 28
Fastest growing apps by number of customers While the top three apps on our list are all We also recognize some repeat performers
newcomers, there are some familiar faces. from last year’s list of fastest growing apps
Our No. 4 and No. 10 apps, collaboration tools by unique users, always remarkable as
Kandji 172% Notion and Figma, took No. 1 and No. 4 last maintaining high growth rates is especially
go-round. (Last year, Notion had remarkable hard to do. Netskope, our No. 1 app from
Grammarly 124%
240% YoY growth by number of customers, 2021, takes first place again this year, with a
Bob
and Figma clocked in at 159% growth, so it’s whopping 250% YoY growth in unique users.
123%
quite an accomplishment for these two apps Navan makes the journey up one slot to take
1 Notion 113% to post 113% and 81% YoY growth this year, third place this year with 207% YoY growth by
respectively.) Our third repeat performer is No. unique users, while Calendly drops from No. 2
Palo Alto Networks
Prisma Access 109% 6 app Navan, which was last year’s No. 2 with last year to No. 8 this year with a still-admirable
178% YoY growth by number of customers. It’s 169% YoY growth. Notion, our fifth-fastest
2 Navan 100%
(formerly TripActions)
no surprise Navan made the list again this year, growing app by unique users with 201% YoY
with a cooped-up world happily jet-setting growth, held the No. 3 spot last year. Postman
GitLab 97%
around again at last. is another repeat performer, coming in at No.
Ironclad 97% 9 with 168% YoY growth by unique users this
Fastest growing apps by number
year, after 363% last year.
of unique users
Terraform Cloud 93%
Looking at the fastest growing apps by growth We’re happy to welcome new entrants Twilio
4 Figma 81%
in unique users reveals that companies SendGrid (219% growth YoY by unique users),
are really leaning into security, travel, and Palo Alto Networks Prisma Access (205%),
Year-over-Year Growth
collaboration. Interestingly, four of the top 10 Keeper (195%), Terraform Cloud (192%), and
fastest growing apps by unique users also Contentful (159%). All of these apps posted
App rank last year on fastest growing apps list appear in the top 10 fastest growing apps by more than 150% YoY growth in unique users,
number of customers: These overachievers which is nothing to sneeze at.
are Navan, Palo Alto Networks Prisma Access,
Notion, and Terraform Cloud by HashiCorp.
The No. 1 fastest growing app of
2022 award goes to Kandji, an Apple
mobile device management tool,
which posted 172% YoY growth by
number of customers.Businesses at Work 2023
Tools that fit Fastest growing apps by company size
Fastest growing Larger orgs ( ≥ 2000 employees) Smaller orgs ( < 2000 employees)
apps by TeamViewer 60% Ramp 374%
company size
monday.com 55% TravelPerk 252%
Airtable 54% Airbase 232%
Udemy Business 51% ChartHop 183%
Figma 50% Kandji 171%
Amazon Business 47% 6sense 152%
When it comes to priorities and of our fastest growing apps. Three
app usage, size really does matter. apps on the small-organization Miro 43% WorkRamp 140%
Looking at the data, we see that list — No. 5 app Kandji, No. 8
Asana 42% Grammarly 122%
larger companies (those with 2,000 Grammarly, and No. 9 Bob — all
or more employees) have entirely appear on our overall fastest growing ThousandEyes 41% Bob 121%
different needs and priorities than app chart. On the other hand, the top
smaller companies. And when we 10 list for larger organizations claims GCP 33% ClickUp 115%
only one overall fastest growing
Larger organizations seem
Year-over-Year Growth Year-over-Year Growth
winner — collaborative interface
design tool Figma, which has 50%
more focused on IT support, YoY customer growth among larger
project management, and organizations.
collaboration tools… Smaller Larger organizations seem more
focused on IT support, project
four collaboration tools (Airtable, Figma, Miro, (232% YoY growth by number of customers), are
organizations, on the other management, and collaboration
and Asana) crowd the larger organizations’
fastest growing charts, joining apps for learning
expense and spend management tools, while
travel expense management tool TravelPerk
hand, are all about budgets. tools. IT support tool TeamViewer
tops the larger organizations’
(Udemy Business), business supplies (Amazon (252% YoY growth by number of customers)
Business), network intelligence (ThousandEyes), takes No. 2. Smaller organizations are leaning
list of fastest growing apps by
say entirely different, we mean it: The and cloud (GCP). in to ClickUp for project management over
number of customers, with 60%
fastest growing apps for large and monday.com, and Workramp for training rather
YoY growth. Second place goes to Smaller organizations, on the other hand, are all
small organizations have zero overlap. than Udemy Business.
project management tool monday. about budgets: The top three fastest growing
Looking at the data this way, com, with 55% growth by number apps by customers for smaller organizations are
it becomes clear that smaller of customers, while collaboration all geared toward keeping an eye on spending.
organizations bear most of the tool Airtable is a close third with The No. 1 and No. 3 apps, Ramp (374% YoY
responsibility for driving the growth 54% growth. It’s interesting that growth by number of customers) and AirbaseTop-performing apps 32
An app for every sector Fastest growing apps by industry
Fastest growing Industry By Number of Customers By Number of Unique Users
apps by industry
Kandji Calendly
Technology
155% 269%
Figma Netskope
We can count on three things in this world: The earth will keep
Finance & Banking
73% 1100%
spinning, the sun will come up tomorrow, and our fastest
Asana Asana
growing apps by industry and region will change every year.
When we look at the data by industry sector, we get a
pretty good picture of what industries are prioritizing.
Nonprofit
40% 187%
Whereas last year the tech sector was all about DocuSign Atlassian Product Suite
49% 74%
collaboration (Notion) and travel planning (Navan), this year Retail
it’s turned its attention to security (Kandji) and streamlining
meeting management (Calendly). The education sector
is continuing to facilitate collaboration with tools like KnowBe4 AWS, Microsoft 365 (Tie)
43% 68%
Google Workspace but is now adding CRM to the mix with Healthcare &
Pharmaceuticals
Salesforce. Healthcare and pharmaceutical companies
are moving away from last year’s darling Salesforce
and focusing more heavily on security (KnowBe4) and Google Workspace Salesforce
31% 106%
collaborative work (AWS, Microsoft 365). The finance and Education
banking sector is keeping a tight grip on security, prioritizing
DigiCert last year and Netskope this year, while adding
collaboration to the mix with Figma. Retail continues to lean Microsoft 365 Microsoft 365
24% 93%
in to app development, moving from GitHub last year to the Government
Atlassian Product Suite this year, while adding DocuSign to
its toolkit. And government? That sector continues to rely
on Microsoft 365. Year-over-Year GrowthBusinesses at Work 2023 Top-performing apps 34
Fastest Growing App by Country
Touring the world
Fastest growing
apps by region
and country
Digging into the fastest growing apps by EMEA has turned its attention from e-signatures the regional data down even further to look at Fastest growing app by country
region, we see yet more change. Last year, and app development (DocuSign and GitHub, fastest growing apps by individual country, we
North America prioritized travel and scheduling which led last year) to travel booking and find these countries are prioritizing collaboration, AUSTRALIA GERMANY
with Navan and Calendly, but this year security expense management. This year’s leading app in development, spending, and security, though Cisco Meraki, 27% Google Workspace, 100%
is the top priority, with Kandji and Netskope the region, TravelPerk, posts 255% YoY customer they’re choosing different apps.
leading the way. Kandji boasts 182% YoY growth and 516% growth in unique users. CANADA ISRAEL
The US and Australia are focusing on security. GitHub, 70% Atlassian Product Suite, 5
customer growth in North America, while
Last year, APAC prioritized collaboration and Americans are banking primarily on Kandji, with
Netskope has grown 521% YoY by unique
productivity with Google Workspace and 176% YoY growth in customers, while Australia FRANCE JAPAN
users. Collaboration tool Notion is No. 2 for the
Zoom. This year, the regional focus has shifted is securing its connections with Cisco Meraki, Google Workspace, 84% Google Workspace, 65%
region in both customers and unique users,
to collaborative design, with Figma (88% YoY which posted 27% YoY customer growth.
with 121% YoY customer growth and 263%
growth in customers), and security, with ZScaler AUSTRALIA GERMANY NETHERLANDS
growth in unique users. Collaboration leads the way across
Ciscocountries in
Meraki, 27% Google Workspace, 100% Google Workspace, 19%
(280% YoY growth by unique users). Breaking
Europe and in Japan. In the UK, Miro is the top
collaboration tool, while Google Workspace
CANADA ISRAEL UK
GitHub,in70%
continues its global march to victory France, Atlassian Product Suite, 55% Miro, 71%
Fastest growing apps by region
the Netherlands, Germany, and Japan.
Region By Number of Customers By Number of Unique Users FRANCE JAPAN USA
Where there are start-ups, Google
there Workspace,
will be 84% Google Workspace, 65% Kandji, 176%
Kandji Netskope developer tools. Canada’s startup scene has
North America 182% 521% been growing exponentially in the
AUSTRALIA last few years,
GERMANY NETHERLANDS
(Followed by Notion, 121%) (Followed by Notion, 263%)
Cisco Meraki,
with an 27%
average of 95,000 new Google Workspace, 100%
businesses Google Workspace, 19%
TravelPerk TravelPerk started per year. So it’s no surprise the country
EMEA
255% 516% CANADA ISRAEL GitHub
is prioritizing developer tools, pushing UK
(Followed by Grammarly, 159%) (Followed by Salesforce, 461%) GitHub, 70% Atlassian Product Suite, 55% Miro, 71%
to its top spot with 70% YoY customer growth.
Figma Zscaler Known as the startup nation, Israel is estimated
FRANCE JAPAN USA
APAC
88% 280% to have over 6,000
Google Workspace, 84%
active startups, and its
Google Workspace, 65% Kandji, 176%
(Followed by Miro, 71%) (Followed by LastPass, 272%)
fastest growing app is the developer-friendly
Year-over-Year Growth Atlassian Product Suite, logging 55% YoY
customer growth.Businesses at Work 2023 The best tools for the job 36
The best
tools for
the job
as those with 2,000 or more
employees — have increased the
average number of apps they deploy.
(Note that this data may change yearly
because companies change in size
Customers that have been
and move from one designation to with Okta for 4+ years
another.) Based on this year’s data, we
see that large organizations deploy an
deploy an average of 196
average of 211 apps (up from 195 apps apps each.
in the previous year, based on this year’s
The pandemic’s impact on the workforce continues to work, automating mundane tasks through workflows, and size designations), an increase of 8%.
evolve. Today’s hybrid workforce is global, distributed, helping workers take meaningful roles in their community Among smaller companies, the average
empowered … and soberly reevaluating its relationship to through charitable giving apps. number of apps dropped from 70 last
work itself. Fully half of all employees surveyed by Gartner year to 69 this year.
Healthy app-etite:
say the pandemic “changed my expectations toward my
The average number of apps stays strong North America is the most app-
employer.” 1 The right digital tools can help companies
Companies may be facing an uncertain economic diversified region, deploying an average
meet rising employee expectations: Organizations that
future, but they still need robust app toolboxes to keep of 98 apps per company, a very slight
rapidly adopt new tools to support their workers see a
workers productive. This year, the average customer used increase over last year’s 97. EMEA
boost in employees’ productivity, sense of well-being,
89 different apps, the same as last year. Note that this maintained an average of 65 apps, and
and job satisfaction. Now, more than ever, it’s incumbent
data includes Okta Integration Network and non-Okta APAC held steady at 56.
upon organizations to provide the best tools for the job,
Integration Network, personal and corporate apps. So
including powerful, easy-to-use business technology.
yes, that includes everything from Google Workspace and
An increasing number of companies augment productivity Slack to UberEats and Netflix. [1] Gartner®, “Employees Seek Personal Value and
Purpose at Work. Be Prepared to Deliver.,” Jackie
suites with single-function best-of-breed apps, and even Wiles, January 13, 2022. Gartner is a registered
Longstanding Okta customers and larger organizations
additional productivity suites. Companies provide their trademark and service mark of Gartner, Inc. and/
deploy the highest average numbers of apps. Customers or its affiliates in the U.S. and internationally, and
developer teams with a growing array of top tools. They
that have been with Okta for 4+ years deploy an average Hype Cycle is a registered trademark of Gartner,
improve efficiency and raise job satisfaction wherever Inc. and/or its affiliates and are used herein with
of 196 apps each. And larger organizations — defined
possible by supporting secure and unhindered remote permission. All rights reserved.The best tools for the job 38
The growth of these productivity suites platform as a service is projected to almost
has cooled between 6 to 13 percentage triple in size, from $62 billion in 2021 to more
points since our last report. In our 2021 than $237.6 billion.2
data, Google delivered 38% YoY growth
Small organizations continue to drive the
in number of customers and 42% by
greatest increase in Google Workspace
unique users, compared to Microsoft’s
adoption (as they did a year ago), this year
29% YoY growth in number of customers
boasting a 35% increase in customers
and 36% by unique users. That impressive
YoY, while large organizations’ usage of
momentum proved difficult to sustain,
Google Workspace grew just 18% YoY. The
but growth is still strong as companies
story is similar for Microsoft 365, which
continue their digital transformations. And
grew its customer base by 23% among
there’s still room to grow: Gartner predicts
small organizations and 11% among large
that through 2026, the market for cloud
organizations.
Battle of the bundles Top productivity suites
Google grabs By Number of Customers By Number of Unique Users
the gold Microsoft 365
21% 24%
Google and Microsoft continue to duke it out for supremacy in 32% 29%
Google Workspace
the cloud-based office productivity suite battle. Microsoft 365
continues to take first place by number of customers, and Google Year-over-Year Growth
again takes the gold for growth. Google Workspace boasts a 32%
YoY increase in number of customers, 11 percentage points higher
than Microsoft 365’s 21% YoY growth. The growth by unique users
has a 5 percentage-point spread, with 29% YoY growth for Google
and 24% YoY growth for Microsoft. [2] Gartner®, “Hype Cycle™
for Cloud Platform Services,
2022” Yefim Natis, Fabrizio
Biscotti, July 19, 2022.The best tools for the job 40
Souring on the suite life
The rise of
best of breed
Sometimes, a single suite just isn’t sweet Zoom, up from 45% last year. And 36% of
enough to deliver the superior productivity Okta’s Microsoft 365 customers are deploying
teams demand. Companies continue to add Slack to add extra collaboration functionality,
best-of-breed apps, such as Zoom, Slack, and up from 33% last year.
Box, even when their preferred suite’s bundle
Some companies find they are best served by
offers tools with nominally similar functionality.
double bundling — deploying more than one
We define “best-of-breed apps” as those that
productivity suite — and it’s a trend that’s on
dominate their categories for the standalone
the rise. This year, 42% of Okta’s Microsoft 365
functionality they provide. Sometimes, only the
customers also deploy Google Workspace, an
best will do.
increase of 4 percentage points YoY and 12
Okta’s customers have gradually been points over the past four years.
supplementing their suites with an increasing
We continue to see that companies resist
number of best-of-breed apps. This year, a full
locking in one vendor for all their tools. For
36% of Okta’s Microsoft customers use four or
example, 47% of Okta’s customers with
more best-of-breed apps (up from 20% just
Microsoft 365 are also deploying Salesforce,
five years ago).
up from 45% a year ago. And 46% of Okta
First, let’s talk about two collaboration favorites customers that deploy Microsoft 365 are also
whose deployment continues to increase. deploying AWS, an increase over last year’s
The most common best-of-breed app we see 43%. (More information about how many
added to productivity bundles is Zoom: 48% companies deploy multiple cloud platforms is
of Okta’s Microsoft 365 customers also deploy available in our multi-cloud section.)The best tools for the job 42
Okta's Microsoft 365 customers with best-of-breed apps When we look at the data regionally, some with 41% of Okta’s Microsoft 365 customers
interesting patterns emerge. The use of Zoom now deploying Google Workspace (an 8-point
in North America is chart-topping — more YoY increase). Slack usage among Okta’s
36% 38% 41% 43% 45% than half (51%) of Okta customers that deploy Microsoft 365 customers is also on the rise in
AWS
Microsoft 365 in North America also deploy APAC, reaching 31% (a 4-point YoY increase).
22% 24% 26% 29% 32%
Box Zoom, 3 points higher than a year ago, and Box usage is up 2 points over last year in this
30% 33% 36% 38% 42% higher than any other best-of-breed data point. region, and the app is now deployed by 19% of
Google Workspace
Okta’s Microsoft 365 customers.
44% 45% 47% In EMEA, we continue to see the rise of cloud
Salesforce
infrastructure and cloud-based collaboration Parsing the data by company size, we can
28% 31% 32% 33% 36%
Slack apps. An impressive 46% of Okta’s Microsoft see that, among Okta customers deploying
13% 15% 16% 365 customers in EMEA also use Google Microsoft 365, smaller companies (with
Smartsheet
Workspace, an increase of 5 points compared fewer than 2,000 employees) are more likely
10% 13% 14% 16% 18%
Tableau to last year. Slack use is also increasing among to supplement their Microsoft 365 bundle
23% 32% 42% 45% 48% this group, rising to 37% of Okta’s Microsoft with best-of-breed apps and by double
Zoom
365 customers in EMEA this year — a bundling. Zoom usage, for example, at 49%
0% 10% 20% 30% 40% 50% 5-point increase over last year. On the other is 8 percentage points higher among smaller
Percentage of Okta’s Microsoft 365 Customers with App hand, deployment of Zoom increased “only” 1 companies than among larger organizations
percentage point, from 34% last year to 35% (41%). A full 37% of small companies that
2018
2018
2019
2019
2020
2020
2021 2022
2021 2022 this year. deploy Microsoft 365 are also deploying Slack,
versus 33% of large companies. This trend
Note: Salesforce data for 2018, 2020, and 2021 are the same at the time of this The APAC region shows the highest
holds on the double-bundling front too: 42% of
report. Smartsheet data for 2019 and 2020 are the same at the time of the report, deployment of AWS among Okta’s Microsoft
as are 2021 and 2022. smaller companies that deploy Microsoft 365
365 customers, at 48%. The region is also
also deploy Google Workspace, versus 39% of
heavily investing in multiple productivity suites,
larger companies.
The most common best-of-breed
app we see added to productivity
bundles is Zoom: 48% of Okta’s
Microsoft 365 customers also
deploy Zoom.The best tools for the job 44
Growth of developer tools
We see you…
monitoring apps
on the rise
The category of developer tools is clearly The Atlassian Product Suite is the most
maturing. No longer are SDKs and other popular developer “tool” by number
coding software the leading tools; rather, of customers and has dominated this
we’re seeing the rise of monitoring and chart for years. (In our OIN data, it’s a
testing apps. No surprise in a security- roll-up of apps that includes Confluence,
focused world where the next major Jira, Trello, and Bitbucket, all accessed
breach could be one bad line of code, by a subscription to Atlassian Access.)
unpatched server, or open port away. Despite its existing large customer base,
the Atlassian Product Suite boasted
The Atlassian Product Suite is significant 36% YoY growth in number of
customers last year, and continues that
the most popular developer ‘tool’ trend with 27% growth this year.
by number of customers and has The prize for fastest growing developer
dominated this chart for years. app goes to API-testing tool Postman,
triumphing in both growth categories.
Last year, Postman was our third-fastest
This year, we see substantial growth in
growing app overall by number of
apps that help organizations monitor
customers, and our fifth-fastest growing
their systems and respond quickly,
app overall by unique users. This year,
suggesting that developers have
it wins Developers’ Best of Show as the
increased their focus on the latter stages
clear growth leader on the acceleration
of development. In fact, our customers’
matrix, displaying YoY growth of 78% by
10 most popular developer tools all
customers and 168% by unique users.
provide resources for monitoring, incident
response, and testing.You can also read
