Bronte Village A Visioning Strategy for

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Bronte Village A Visioning Strategy for
A Visioning Strategy for

Bronte Village
SEPTEMBER 2021
Bronte Village A Visioning Strategy for
Bronte Forward! Vision
Executive Summary
Home to over 16,000 residents, 173 businesses, and        of the BIA. However, the ideas captured here do not
a stunning recreational harbour, Bronte Village is        belong to the BIA; they belong to the community
both an attractive destination for visitors and a place   that created them.
more people want to call home. Spurred by the
designation as an Intensification Area in the Town of     This document comprises the results of community
Oakville’s Livable Oakville Plan, the community has       engagement activities conducted by project
welcomed 1,000 new residents moving into The              partners 8 80 Cities, including an online survey,
Village rentals in June 2021. Additional community        one-on-one interviews, focus groups, community
growth is afoot, and the Bronte BIA took this             workshops, social media engagement and print
opportunity to lead the creation of a space for           outreach. The compiled quantitative data and
dialogue about the future of Bronte.                      qualitative observations from this engagement have
                                                          been distilled in this forward-thinking document.
In January 2021, the Bronte Forward! outreach and
engagement campaign was launched to capture
this shared vision for the community. The BIA
wanted to capture answers to pressing questions
encompassing community identity and cement a
sense of place for all future residents and visitors:
What makes Bronte Bronte? And how do we build
                                                                     “In Bronte, it feels like
on the uniqueness of the area to make Bronte even
better for everyone?
                                                                      something exciting is
The vision laid out in this document paints a holistic
picture of who we are, what we care about, and
                                                                  right around the corner”
what we aspire to be. All the stories and feedback                                                              - A Survey Respondent
from Bronte Forward! will inform the advocacy work

BRONTE FORWARD! A VISIONING STRATEGY FOR BRONTE BIA                                                               GO TO CONTENTS   |   ii
Bronte Village A Visioning Strategy for
Vision Statement

   Bronte is a vibrant
   community where
      everyone is
     welcomed and
  everything you need
        is here.
BRONTE FORWARD! A VISIONING STRATEGY FOR BRONTE BIA   iii
Bronte Village A Visioning Strategy for
Bronte is a vibrant community where everyone
is welcomed and everything you need is here.
The Bronte Forward! engagement strategy has captured the community's vision for how Bronte can be at
its very best. Three visionary directions emerged from the feedback heard during the survey, focus
groups, interviews and workshops:

   BRONTE IS WALKABLE & CONNECTED                       BRONTE CELEBRATES LOCAL VIBRANCY                     BRONTE EMBRACES INCLUSIVITY &
Bronte is a community that emphasizes its             Bronte’s vibrant business district is a dependable   ANTICIPATES CHANGE
connection to the water by creating safe,             place where everyday needs can be met, and           Bronte is an inclusive community where new
comfortable parks, streets, and public spaces         community celebrations embrace local assets.         residents are welcomed; diverse business
that are easily walkable and inviting for people to                                                        owners are embraced, and development is
linger.                                               • Bronte embraces its unique waterfront assets       harnessed for the betterment of the future.
                                                        through both passive and interactive design
• Bronte prioritizes walkable streets that              elements and programming.                          • Bronte embraces diversity and champions
  connect community to the business district                                                                 inclusivity through culturally relevant,
  and to the water.                                   • Bronte is dependable for everyday needs,             affordable and representational businesses
                                                        a place where business hours are reliable            as well as programming and events.
• Bronte invests in wayfinding at key locations         and there is something for everyone.
  that will invite pedestrians to institutions and                                                         • Bronte anticipates community evolution
  destinations.                                       • Bronte celebrates local heritage by                  and ensures that growth keeps pace with the
                                                        acknowledging Indigenous history                     increased demand on parks, public spaces
• Bronte is accessible and multi-modal by               and stonehooking roots.                              and the business district.
  supporting the cycling network, investing in a
  safe pedestrian realm while prioritizing equity.    • Bronte champions local business through          • Bronte prioritizes local benefit through
                                                        partnerships, open lines of communication          development by advocating for new and
• Bronte features cohesive parking                      and community support.                             improved investments to the public realm
  management that ensures options are robust
                                                      • Bronte is an attractive place for new businesses   and business district.
  and responsive to local needs.
                                                        as support from the community and BIA make
                                                        growth possible.

                                                      • Bronte amplifies local talent and community
                                                        stewardship to host locally-relevant
                                                        programming and events all-year round.

                                                                                                                                               iv
Bronte Village A Visioning Strategy for
WHAT IS A BIA?

A Business Improvement Area (BIA) is a non-profit association of commercial businesses within a
specified geographic district designated by local government. BIAs are funded through levies on
commercial property taxes. BIAs represent the needs of the commercial property owners in brick and
mortar establishments within the designated area.

BIAs bring business owners and community together to stimulate the local economy through
investments in marketing, streetscape improvements and advocacy work. The BIA is managed by an
elected volunteer Board of Directors from the local business community.

The Bronte BIA represents the commercial district defined by Bronte Rd. to the west, East St. to the east,
Sovereign St. to the north and Ontario St./Lake Ontario to the south

THE BIA & BRONTE FORWARD!

Bronte Forward! was conceived and led by the Bronte BIA with community engagement support by 8 80
Cities. The ideas presented in this document are informed by local residents, business owners, staff,
students, seniors, neighbourhood groups and folks who call Bronte a destination and home. The BIA
looks forward to working in partnership with community and stakeholders across Oakville to make the
vision a reality.

The Provincial Policy Statement, 2020, A Place to Grow: Growth Plan for the Greater Golden Horseshoe,
2019 and the Livable Oakville Plan, 2018 provide direction as to where and at what scale intensification
can occur in Bronte and beyond. The shared community vision in this document can support the BIA in
advocating for an enhanced commercial district amidst this planned growth. By capturing the
community identity and desires for an even better Bronte, the BIA has created a seat at the policy table
where the community’s voice can be mobilized into action at the local level. The role of the BIA is as an
informed advocate within an evolving community.

                                                                                                 GO TO CONTENTS   |   v
Bronte Village A Visioning Strategy for
Message from the
Executive Director
Here we are at the culmination of the engagement      The Bronte BIA has three paths of influence:
process that has captured our shared vision, and at
                                                      1. We manage, fund and staff projects and
the beginning of a forward-thinking Bronte. Thank
                                                         programs, like the At Home in Bronte Muskoka
you to everyone who participated in this process.
                                                         Chair art installation, as well as beautification
Your input, views and aspirations are what have
                                                         efforts like the hanging flower baskets, planters,
made the vision for Bronte so robust.
                                                         banners and micro-cleaning throughout the
                                                         business district.
The driver behind the Bronte Forward! process
was the acknowledgment that Bronte is evolving.
                                                      2. We forge and strengthen partnerships with like-
Instead of letting change wash over us or
                                                         minded organizations to work together
opposing inevitable growth and intensification, we       to meet similar goals. We sometimes take the
must collectively decide what it is that makes           lead, sometimes not, but we are an active and
Bronte special, then play our part marketing and         engaged participant. An example of this is our
influencing the dream of what Bronte will look,          participation in the Oakville Economic Recovery
feel, taste and sound like for years to come.
                                                         and Resiliency Group.

As a local board of the Town of Oakville, we look     3. Through relationship-building and ongoing
forward to working with our municipal partners,          communications, we advocate at the policy,
stakeholders and members to make the dream a             planning and operations levels for positive
reality.                                                 changes that benefit the business district in both
                                                         the short and long-terms.

                                                      Maureen Healey
                                                      Maureen
                                                      Executive Director
                                                      Bronte BIA

                                                                                                              vi
Bronte Village A Visioning Strategy for
Table of Contents
Executive Summary                                                        ii

Message from Executive Director                                           vi

1. Vision Statement                                                      iii

2. Key Directions for Moving Bronte Forward                               1
    Key Direction #1: Bronte is Walkable & Connected                      2
    Key Direction #2: Bronte Celebrates Local Vibrancy                    6
    Key Direction #3: Bronte Embraces Inclusivity & Anticipated Change    9

3. Bronte by the Numbers                                                 11
    Data Demographics from Census                                        12
    Data Demographics from Survey                                        15
    Key Data Points from Survey Visualized                               18

4. Methodology of Community Engagement                                   22
    Focus Groups                                                         23
    Interviews                                                           23
    Surveys                                                              24
    Social Media                                                         24
    Community Workshops                                                  24
    Print                                                                25

5. Community Engagement Response & Analysis                              26
    Recreational Waterfront                                              26
    Open Streets                                                         27
    Community Growth		                                                  28
    Dependable Institutions	                                            29
    Transportation & Safety	                                            30
    Activities & Programs                                               31
    Four-Seasons Uses	                                                  31

6. Campaign Content: Profiles of Business                                32

7. Survey Results Index                                                  34
Bronte Village A Visioning Strategy for
Key Directions
for Moving
Bronte Forward
KEY DIRECTION #1:
Bronte is Walkable & Connected

Bronte is a community that
emphasizes its connection
to the water by creating safe,
comfortable parks, streets,
and public spaces that are
easily navigable and inviting
for people to linger.

                                 1
Bronte Village A Visioning Strategy for
KEY DIRECTION #1: BRONTE IS WALKABLE & CONNECTED

Bronte Prioritizes Walkable Streets
Bronte’s streets and sidewalks encourage pedestrians to linger and explore vibrant places around every corner. A walkable Bronte
connects people to nature and back to the business district with ease of navigation. All streets in Bronte feature activated storefronts
that encourage pedestrians to roam, explore and discover the community’s uniqueness.

  STREETS & SIDEWALKS             STRENGTHS                                                OPPORTUNITIES

  Lakeshore Road                  Lakeshore Road is the major thoroughfare that            Lakeshore Road will feel like a gateway to
                                  connects Bronte and its neighbouring communities.        Bronte that reflects the waterfront community
                                                                                           character. Lakeshore Road will be a lively street
                                                                                           that provide comfortable walking, seating, dining
                                                                                           and programming conditions and clear visual
                                                                                           connections to the surrounding commercial streets.
                                                                                           Lakeshore Road will become a place where public
                                                                                           transit is accessible and convenient. Lakeshore
                                                                                           Road will invest in better and protected cycling
                                                                                           infrastructure.

  Bronte Road                     Bronte Road embodies the image of Bronte Village         Bronte Road will provide the space for open street
                                  as an unpretentious waterfront community that            events. Bronte Road will feature a mix of diverse
                                  provides a feeling of nostalgia and refreshment.         retail, services and food establishments that will
                                                                                           embrace the flexible street through programming
                                                                                           and events.

  Ontario Street                  Ontario Street provides perfect vistas to the lake and   Ontario Street will provide safe pedestrian crossings
                                  access to Bronte Heritage Waterfront Park.               and become a street that is as active and safe as the
                                                                                           adjoining park.

  Marine Drive                    Marine Drive features a transition from residential to   The design and visual appeal of Marine Drive will
                                  retail in a mixed-use fashion.                           invite residents into the commercial district.

                                                                                                                                                   2
Bronte Village A Visioning Strategy for
KEY DIRECTION #1: BRONTE IS WALKABLE & CONNECTED

   STREETS & SIDEWALKS           STRENGTHS                                                 OPPORTUNITIES

   Jones Street                  Jones Street’s north-south vista to the water is a        Jones Street will capitalize on its vista to improve the
                                 prized element to the residential and commercial          pedestrian realm and visual connection to the water.
                                 establishments that line this street.                     Jones will become a street that is visually identifiable
                                                                                           as being part of Bronte’s core business district.

   Nelson Street                 Nelson Street’s waterfront vista encourages               Nelson Street will add to the connected cohesion
                                 pedestrians to venture south after enjoying the           of Bronte’s business district. The waterfront and
                                 retail services that line the intersection at Lakeshore   retail services will be connected along the vibrant
                                 Road.                                                     and walkable residential and mixed-use corridor of
                                                                                           Nelson Street.

   East Street                   East Street has established commercial businesses         East Street will feel like an eastern gateway to Bronte
                                 and is well-connected to the residential community.       and will welcome visitors and residents home to a
                                 Development is underway on East Street.                   thriving business district on the water.

BRONTE FORWARD! A VISIONING STRATEGY FOR BRONTE                                                                                                       3
KEY DIRECTION #1: BRONTE IS WALKABLE & CONNECTED

Bronte Invests in Wayfinding                           STRENGTHS                               OPPORTUNITIES
The compact nature of Bronte’s streets embodies
walkability. To amplify the density of the business    Bronte’s pedestrian realm is compact    Lakeshore Road will provide signage
district, Bronte’s streetscape will provide visual     and features sidewalks and paths        and visual connections to amenities
                                                       that contribute to local walkability.   and the waterfront that await visitors
cohesion and wayfinding that will aid in the           Bronte’s business district can be       and locals. Wayfinding signage will be
recognition by pedestrians that more retail,           navigated within 20 minutes on foot.    tailored toward the pedestrian’s point
services, food establishments, green space and                                                 of view and will tie key institutions,
waterfront await around every corner.                                                          amenities and landmarks together.

Bronte is Accessible &                                 STRENGTHS                               OPPORTUNITIES
Multi-Modal
                                                       The Bronte GO connects the              Improving the connection to the GO
Bronte is easier to access via public transportation
                                                       community with the GTA. Bronte’s        station, the Home to Hub on-demand
and has recognized the importance of trails as         local bus stops feature covered         service and increasing frequency for
connector and commuter routes. Bronte is a             stops and seating areas.                bus arrivals will improve transit
community where people of all ages and abilities                                               accessibility in Bronte. Bus stops and
can navigate the sidewalks, streets and parks          The presence of walking and cycling     waiting areas will feature beautification
                                                       trails are appreciated features for     elements that will improve the waiting
without barriers.
                                                       both recreational users and those       experience
                                                       who commute by bike.                    and the impression of Bronte as a
                                                                                               navigable community.
“I lived in a suburb for 30 years before moving
 to Bronte. People would get in their cars from                                                Pedestrian accessibility will be
                                                                                               prioritized in winter to ensure
 the garage, and socializing was very limited.
                                                                                               sidewalks, parks, trails and the
 But in Bronte, I simply cross the street and                                                  waterfront will become welcoming to
 am amazed at all the friendly people strolling                                                people of all abilities during winter.
 along. Families, pets, children. I can walk                                                   The addition of benches that enable
                                                                                               visitors to stop and linger will be year-
 everywhere and never feel alone.”                                                             round investments.
- A Survey Respondent
                                                                                               Investment in cycling infrastructure
                                                                                               will prioritize the addition of bike racks
                                                                                               and improving trail connections.

                                                                                                                                            4
KEY DIRECTION #1: BRONTE IS WALKABLE & CONNECTED

Bronte Features Cohesive                              STRENGTHS                              OPPORTUNITIES
Parking Management
                                                      Parking spots in Bronte are flexible   Bronte will communicate the location
Bronte has leveraged the power of development         spaces that can be converted into      and availability of parking spaces and
and partnerships to improve parking management.       curbside cafes and programming         will encourage active transportation
Parking options are robust, cohesive and              spaces. Bronte has free and paid       to the core business district,
responsive to local needs and conditions.             public parking spots available.        especially during events. The BIA will
                                                                                             be an active partner in the creation of
                                                                                             a Parking Management Strategy.

BRONTE FORWARD! A VISIONING STRATEGY FOR BRONTE BIA                                                                                    5
KEY DIRECTION #2:
Bronte Celebrates Local Vibrancy

Bronte’s vibrant business
district is a dependable
place where everyday
needs can be met, and
community celebrations
embrace local assets.

Bronte Embraces its                                  STRENGTHS                               OPPORTUNITIES
Vibrant Waterfront Assets
                                                     Bronte’s waterfront makes the           Bronte will embrace the waterfront
Bronte is a community where the waterfront is        community a destination. The            by providing recreational access
activated with year-round community events           waterfront provides a considerable      to the water. The waterfront
and activities that support the business district.   quality of life benefit to residents.   will be activated year-round
Sidewalks and trails are cleared of snow and                                                 with consistent, family-friendly
ice, and public assets are amplified through         Muskoka chairs, decorative              programming. Visual connections to
                                                     streetscaping and gorgeous              the waterfront will be made from all
placemaking in all seasons.                          waterfront parks allow visitors and     intersections in the community.
                                                     locals alike to be connected with
                                                     the lakeside.

                                                                                                                                    6
KEY DIRECTION #2: BRONTE CELEBRATES LOCAL VIBRANCY

Bronte is Dependable                                 STRENGTHS                                  OPPORTUNITIES
for Everyday Needs
                                                     Bronte is rich in services like            Bronte will see bakeries, coffee
Bronte is a place where your everyday needs          pharmacies, beauty salons and is           shops, and affordable dining options
are met. Retail, services and food establishments    seeing growth in the food and retail       flourish in the community. Everyday
feature reliable, consistent and inclusive hours.    sectors.                                   needs and desires will be met, and
Bronte is seeing new businesses bringing a                                                      Bronte will be known as a dependable
plethora of options for visitors                                                                business community where there
                                                                                                is something for everyone to enjoy
and locals.                                                                                     during reliable business hours.

Bronte Celebrates Local Heritage                     STRENGTHS                                  OPPORTUNITIES
Bronte is a community that embraces its roots
as a working, waterfront community while             Bronte’s historical features pay tribute   Bronte will acknowledge its
achieving a sense of place that will guide growth    to its fishing and stonehooking past       Indigenous history. Partnerships
                                                     and wartime participation.                 will create opportunities for
and intensification in harmony with the past and                                                reconcilliation and engagement.
the future. Bronte embraces the heritage of all
its residents and pays tribute to the area’s first
Indigenous inhabitants. The Indigenous heritage,
cultural history, and stories that shape Bronte’s
identity are highlighted and woven into the
fabric of the community through art, design,
and programming.

Bronte Champions Local Business                      STRENGTHS                                  OPPORTUNITIES
Bronte features a business community that is
connected through a collective effort to make        Bronte’s business owners are diverse,      Bronte will amplify its unique
the community thrive. Local Bronte businesses        talented and passionate. Bronte            businesses through partnerships
                                                     features many unique and                   and co-creation opportunities.
maintain open communication lines and often          independent legacy and new retailers.
look to the BIA for partnerships and opportunities
for engagement.

                                                                                                                                       7
KEY DIRECTION #2: BRONTE CELEBRATES LOCAL VIBRANCY

Bronte is an Attractive Place                         STRENGTHS                              OPPORTUNITIES
for New Businesses
                                                      The built form of many local           Businesses along all commercial
Bronte features attractive business, community        businesses is unique, pedestrian-      streets will feature attractive and
and cultural uses at the street-level. Bronte is      friendly and attractive.               activated storefronts 7 days a week.
a preferred place for new business due to the
support from the community, BIA and new
opportunities for vending, programming and
participation.

Bronte Amplifies Local Talent &                       STRENGTHS                              OPPORTUNITIES
Community Stewardship
                                                      Bronte has played host to successful   The future of events in Bronte
Bronte is a community that amplifies local talent     events in the past that draw           will be smaller-scale, consistent,
all-year long. Events in Bronte are lively and        thousands of people to enjoy the       community-driven all-season events
embrace the streetscape and local businesses.         community.                             and programs. Events will no longer
Bronte has embraced community-based programs                                                 be large one-offs during after-hour
and has forged partnerships and support to                                                   business times. The future of events
                                                                                             in Bronte will be rooted in local
streamline funding and administration of events                                              culture and build upon existing assets
and activations.                                                                             and networks of support.

BRONTE FORWARD! A VISIONING STRATEGY FOR BRONTE BIA                                                                                   8
KEY DIRECTION #3:
Bronte Embraces Inclusivity &
Anticipated Change

Bronte is an inclusive
community where new
residents are welcomed;
diverse business owners are
embraced, and development
is harnessed for the
betterment of the future.

Bronte Embraces Diversity &                          STRENGTHS                               OPPORTUNITIES
Champions Inclusivity
                                                     Bronte is an increasingly diverse and   Bronte will represent the needs
Bronte is welcoming, affordable and attractive for   welcoming community.                    of residents, old and new, by
people of all backgrounds. Bronte is a place where                                           amplifying the local culture of
people new to the area, city or country can feel                                             inclusivity through representational
                                                                                             programming and events.
welcome and at ease.                                                                         Businesses reflect and celebrate a
                                                                                             range of cultures.

                                                                                                                                    9
KEY DIRECTION #3: BRONTE EMBRACES INCLUSIVITY AND ANTICIPATED CHANGE

Bronte Anticipates                                STRENGTHS                                OPPORTUNITIES
Community Evolution
                                                  Bronte is experiencing growth of         Bronte will ensure that parks, public
Bronte’s parks and public spaces have kept pace   young families, new residents and        spaces, and the business district have
with the change and demand for age-inclusive      remote workers, signaling a thriving     something to offer everyone of all
amenities. Bronte has forged partnerships         and changing community.                  ages, abilities and socioeconomic
                                                                                           status. Parks and public spaces will
with developers and has been able to leverage                                              accommodate new residents and will
community benefit from growth.                                                             ensure all are welcome.

Bronte Prioritizes Local Benefit                  STRENGTHS                                OPPORTUNITIES
through Development
                                                  Bronte is a designated Intensification   Bronte will ensure that development
Bronte embraces anticipated growth and            Area according to the Livable            embraces, respects and contributes
advocates for this new investment to benefit      Oakville Plan. Bronte is host to new,    to the community through quality
the local business district.                      higher-density development that          additions to the public realm and
                                                  seek to provide new and relocated        commercial areas.
                                                  residents a place in this in high-
                                                  demand community.

BRONTE FORWARD! A VISIONING STRATEGY FOR BRONTE                                                                                     10
Bronte by
the Numbers
Originally the traditional lands of the Mississaugas    The following data presents a snapshot of
of the Credit First Nation, the waterway was used       the community, demographics of survey
for thousands of years by Indigenous inhabitants        respondents and key insights:
as transportation, a source of agriculture, hunting
and fishing for sustenance and commerce.                1. BRONTE VILLAGE CENSUS DATA (2016)
European settler-colonizers founded the fishing
village of Bronte in 1834, and 22 years later, Bronte   2. DEMOGRAPHICS FROM THE SURVEY
Harbour was completed where the Twelve Mile
Creek met the vast waters of Lake Ontario.              3. KEY DATA VISUALIZATIONS

Today Bronte is home to over 16,000 residents, 173         i.   Bronte Makes me Feel...
businesses, a stunning recreational harbour, and a
thriving business district.                                ii. What about Bronte do you value the
                                                               most?

                                                           iii. What big changes to Bronte’s streets
                                                                and sidewalks would make you want to
                                                                spend more time here?

                                                           iv. What big changes to Bronte’s
                                                               programming and management would
                                                               make you want to spend more time
                                                               here?

                                                                                                       11
BRONTE VILLAGE IS HOME TO
DEMOGRAPHICS FROM CENSUS (2016)

      POPULATION
                                                                  BRONTE POPULATION
                                                                  BY RACIAL BACKGROUND

* The census data above reflects three census tracts from Statistics Canada that best
represent the boundaries of Bronte Village as defined by the Livable Oakville Plan.                              12
HOUSING

75%          HOME OWNERSHIP
             COSTS ARE

      OWN    $1869/month
25%          RENT
             COSTS ARE
                              HOUSING
                              MAKEUP

      RENT   $2019/month

28% 30%
             ARE SPENDING
                   or
                   more
OF INCOME ON SHELTER COSTS

                                        13
NATURAL LANDSCAPE                                     BUSINESSES
NATURE SURROUNDING
BRONTE INCLUDES
                                                    IN BRONTE
                                                    THERE ARE
                                                                         173             ACTIVE
                                                                                         BUSINESSES

       18          PARKS
                   AND
                                                             51%                    21%        21%    7%

         18
                                                    RETAIL                     SERVICE     HEALTH    OTHER
                                                                                           CARE
                           KM
                           OF TRAILS

 TRANSPORTATION
                            74.2% CAR, TRUCK, VAN
                                                                   RETAIL IN
                                                                    BRONTE
                                                                                         THE

                                                                                     RETAILERS
                                                                                               88
                                  (DRIVER)
                                                                                         FALL INTO THE
                            15.3% PUBLIC TRANSIT                                           FOLLOWING
                             4.2% CAR, TRUCK, VAN
                                                                                          CATEGORIES:
    MAIN MODE OF                  (PASSENGER)
     COMMUTING
                              4% WALKING
                                                       28% BEAUTY & SALON         8% HOME DECOR
                             1.4% OTHER METHOD         23% CAFE & RESTAURANT      7% ARTS & PHOTOGRAPHY
                             0.7% CYCLING              21% SHOPPING               2% RECREATION

                                                       10% OTHER                  1% CHILDREN & YOUTH

                                                                                                           14
DEMOGRAPHICS FROM SURVEY

 HOW RESPONDENTS HEARD ABOUT
 THIS SURVEY

                           57%

                   13.3%

                10.8%

               6.6%

               6.2%

              4.4%

              3%

              1.4%

               5.7%

                                 15
DEMOGRAPHICS FROM SURVEY

         AGE                  ETHNIC                  GENDER
        GROUPS             BACKGROUND                IDENTITY

     1.8% 1-17         10.6% WHITE            66.3% FEMALE
      5% 18-24         3.9% SOUTH ASIAN       28.6% MALE
    11.5% 25-34         1.9% EAST ASIAN        1.2% NON-BINARY
    17.3% 35-44         1.7% LATINO            1.8% OTHER CULTURAL
                                                    GENDER IDENTITY
    17.6% 45-54         1.4% MIDDLE EASTERN         (E.G., INDIGENOUS
    21.4% 55-64         1.2% BLACK                  TWO-SPIRITED)

    14.6% 65-74        0.8% SOUTHEAST ASIAN    3.6% PREFER NOT TO SAY

    9.4% 75+           0.5% INDIGENOUS
     1.4% PREFER NOT    1.7% OTHER
          TO SAY
                       9.2% PREFER NOT
                            TO SAY

                                                                        16
DEMOGRAPHICS FROM SURVEY

       (DIS)ABILITY             HOUSEHOLD                HOUSING
         IDENTITY                INCOME                   TENURE

  87.2% PEOPLE WHO         34.4% UNSURE OR PREFER    78.1% OWN
        DO NOT IDENTIFY          NOT TO SAY
                                                     12.5% RENT
        WITH HAVING A
                           27.1% $150,000+
        DISABILITY                                   4.9% NEITHER OWN
                            6.1% $125,000-$149,999
   9.2% PEOPLE WHO                                   4.5% NOR RENT
        IDENTIFY WITH      10.8% $100,000-$124,999        UNSURE OR
        HAVING A                                          PREFER NOT
        DISABILITY          7.8% $75,000-$99,999          TO SAY
   3.7% UNSURE OR PREFER    6.7% $50,000-$74,999
        NOT TO SAY           5% $25,000-$49,999
                            2.2% UNDER $25,000

                                                                        17
KEY DATA POINTS FROM SURVEY VISUALIZED
                                                                                NOSTALGIC

  BRONTE MAKES ME FEEL...                                                             1%

                                                                            RELAXED
                                                   POTENTIAL
 LIKE I’M ON                                         2%                      5%
 VACATION
                  PROUD
   5%                 2%

                                    LIKE IM IN A
                                   SMALL TOWN

                                       5%                                     REFRESHED
                                                                                 2%
                                                                  AT HOME

                                                                  34%

               CALM
                                                   GOOD
               19%
 FRUSTRATED                LUCKY TO BE HERE         7%                         SAFE

    1%                           3%                            SLEEPY          5%
                                                                3%
                                                                                            18
WHAT ABOUT BRONTE
DO YOU VALUE THE MOST?

                                                    THE GENERAL
                                                     LOCATION
                                                       40%

                                                                            RESTAURANTS &
                                                                           FOOD BUSINESSES
        SENSE OF COMMUNITY

               31%                                                             72%

                                                                                     ACCESS TO SPORTS
RETAIL SHOPS                                                                           RECREATION &
                                   THE HARBOUR WATERFRONT                                 LEISURE
   21%
                                          95%                                                14%

          RESIDENTIAL      EVENTS &
         NEIGHBORHOO0    PROGRAMMING                              ACCESS TO NATURE
                                                                                        LOCAL HERITAGE
                             19%
               31%                                                    56%                 & HISTORY
                                                                                              23%

                                                                                                         19
WHAT BIG CHANGES TO BRONTE’S
    STREETS & SIDEWALKS WOULD
    MAKE YOU WANT TO SPEND                                                                  SLOW STREETS
                                                                                                 18%
    MORE TIME HERE?

                                          ELECTRIC CAR
                                            NETWORK
                                              8%

SAFER PEDESTRIAN
   CROSSINGS             BETTER CYCLING
                          CONNECTIONS                                     MORE SIDEWALK PATIOS
     30%                      35%                                               69%

                                                   BETTER PARKING
                                                    MANAGEMENT

                                                         45%
                                                                                         PEDESTRIAN-FRIENDLY
                                                                                               STREETS

               MORE STREET TREES                                                                 42%
                & LANDSCAPING                                       WIDER SIDEWALKS
                    59%                   UPGRADED STREET
                                             FURNITURE
                                                                        49%
                                                48%

                                                                                                           20
WHAT BIG CHANGES TO BRONTE’S
PROGRAMMING & MANAGEMENT
WOULD MAKE YOU WANT TO
                                                                                     INTERACTIVE
SPEND MORE TIME HERE?                                                                 PUBLIC ART

                                                                                        26%

                                                               STREET CLOSURES FOR
                                                                FESTIVALS & EVENTS
                                      FREQUENT SMALL-SCALE
                                          PROGRAMMING                49%                 MORE BUSINESS
                                                                                       PROMOS & DISCOUNT
                                           FOR ALL AGES                                    PROGRAMS
 ANNUAL/SEASONAL LARGE-
                                             29%                                             18%
   SCALE PROGRAMMING
      FOR ALL AGES

         31%                                                  STREET CLEANING
                                                               & MAINTENANCE
                                                                   18%

                          FARMER’S MARKET                                       MUSIC PERFORMANCES
                                                                                    & CONCERTS
OUTDOOR EXERCISE
    CLASSES
                              91%                                                    69%
                                                       OUTDOOR MOVIE
     48%                                                 SCREENINGS
                                                             29%

                                                                                                       21
Methodology of
Community Engagement
Bronte Forward! was a community-wide campaign           this document. The community engagement that
to shape the future of Bronte Village. The result of    informs this document sought to connect with
the campaign is a vision shaped by the community        people and groups who may be left out of traditional
for the community. By engaging directly with            consultation processes.
residents and visitors of all ages and backgrounds,
we gained insights about what matters most              Before the pandemic, the Bronte Forward!
to people in Bronte when it comes to creating           Engagement Strategy sought to engage the public at
a thriving waterfront community that is both a          large-scale community events, hosting workshops
cherished destination and a place people call home.     in public spaces, and having pop-up activities to
This visioning document is the culmination of the       encourage participation and feedback from people
engagement and highlights core community values         of all ages and abilities in spaces that are most
that will guide future planning, development, and       accessible to them. This ‘go-to them approach’ was
community improvement projects in the area.             impacted due to social distancing guidelines, and the
                                                        engagement strategy had to pivot.
Between January 2021 and May 2021, the Bronte
Business Improvement Area (BIA), in partnership         Our community engagement approach was tailored
with 8 80 Cities, conducted a community-wide            to a virtual audience. In conversation with a local
engagement process that connected residents,            seniors’ association, we engaged in a virtual talking
visitors, business owners, local youth, older adults    circle where a question was posed to the room, and
and everyone in between to virtual workshops,           everyone could take a turn adding their perspective.
over the phone interviews, postcards invitations        While with a Grade 7 class from a local elementary
for idea sharing, bus stop advertisement, social        school, the engagement focused on imagery,
media and more. Bronte Forward’s multi-faceted          movement, games and open-ended discussion.
approach to community engagement sought to              The BIA, the local councilor and other interviewees
spark conversation and create open communication        provided the connection and contact to these
lines, ensuring all residents and visitors alike feel   groups, signaling a new way to ‘go to them.’
their hopes for Bronte’s future are represented in

                                                                                                                22
FOCUS GROUPS                                         • Equity Seeking Groups:
                                                         We held meaningful conversations with two
Focus groups allowed participants to do a deeper         local organizations representing equity-seeking
dive on issues. They provided an opportunity             groups to hear their hopes for the future of
for individuals to express their own viewpoints,         Bronte and how the area can represent
to hear the opinions of others, and to engage in         them best.
dialogue with one another. Focus group feedback
provided more colour and detail about community          INTERVIEWS
members’ experiences of and aspirations for
Bronte, complementing the information we               We held ten one-on-one interviews with
gathered through surveys.                              community leaders, representatives of local clubs
                                                       and associations, business owners and staff. Our
As part of the original workplan, we set out to host   original target was to host between five and ten
four virtual focus groups. We exceeded our goal        one-on-one interviews. The purpose of these
by conducting five 60-minute virtual focus groups      interviews was to gather detailed insights into
with 5 – 10 participants per session. Each session     the activities, aspirations, and concerns of local
focused on a specific demographic group:               community groups and how they may inform the
                                                       growth and development of Bronte. An equity
• Business owners and employees: We met                lens was adopted in interviews with business
  with owners and their staff to understand the        owners and staff in order to hear a diverse range
  complexities, challenges and opportunities of        of experiences of working and living in Bronte by
  being a small business owner in Bronte.              People of Colour.

• Older adults: We connected with a local
  seniors’ association to hear their perspectives
  on Bronte as an age-friendly community.

• Students: We connected with staff and students
  from a Grade 7 class from a local elementary
  school to better understand how the area could
  become more youth-friendly. We also held a
  virtual public youth focus group advertised on
  Facebook as a Saturday morning activity to hear
  how children of all ages experience growing up
  in Bronte.

                                                                                                            23
SURVEYS                                            COMMUNITY WORKSHOPS
                                The interactive survey had 37 questions           Almost 100 people attended the two public
           FACEBOOK
           POSTS                and received 799 complete responses from          90-minute interactive virtual stakeholder
           @BRONTEEVENTS        start to finish. The 799 complete responses       workshops that capped off the engagement
                                significantly outpaced our original target of     process. We hosted two virtual stakeholder

6942
                                400 survey responses.                             workshops at differing times as to provide
                                                                                  options for people to attend based on their
                                The online survey was the principal method for    schedules. The original target was to host one
       PAGE LIKES               collecting feedback from residents and visitors   stakeholder workshop, but the virtual nature
                                about what they love about their community        of community engagement allowed for us to
642 295
   LIKES       COMMENTS
                                and their priorities and aspirations for Bronte
                                Village. The online survey included multiple-
                                                                                  exceed this target and reach a wider audience.

                                choice and open-ended questions, photos,          The purposes of the stakeholder workshop

   24764   REACH
                                and visual elements to make a more enjoyable
                                survey experience. The survey was mobile-
                                                                                  were to:

                                friendly and took 6–8 minutes to complete.        • Share and corroborate the preliminary
                                The survey collected demographic data to            findings from the public engagement
                                segment responses based on demographic              activities.
           INSTAGRAM
           PHOTOS               categories and to gauge how representative
           @BRONTEBIA           the survey group is of the wider community.       • Develop community ideas for pilot projects
                                Survey respondents were given the option to         and small-scale solutions for making

4106
                                provide their email addresses to be entered         Bronte Village a more vibrant and inviting
                                into a draw to win one of five $100 Bronte          place to live, work, and play.
                                BIA gift certificates.
       PAGE LIKES                                                                 Workshop participants were divided into
                                                                                  smaller breakout groups and provided
895 166
   LIKES       COMMENTS
                                   SOCIAL MEDIA
                                Sponsored posts and fun contests allowed the
                                                                                  facilitators to hear and discuss moving Bronte
                                                                                  forward. Workshop participants were invited
                                Bronte Village BIA’s followers to interact with   to join the two workshops via social media,
   38852   REACH
                                the Bronte Forward! campaign material. 57%
                                of survey respondents stated that they were
                                                                                  direct outreach and e-blasts.

                                brought to the survey through social media.

BRONTE FORWARD! A VISIONING STRATEGY FOR BRONTE                                                                                    24
PRINT
A physical print version of the online survey
was disseminated to organizations and individuals
who were less likely to access the digital version.
BIA staff distributed these surveys to a local
seniors’ residence, and responses were
collected and recorded.

Postcards and flyers inviting survey responses
through a QR code were sent to Bronte’s
apartment towers and residential community.
Renters are typically a group who are
underrepresented in the traditional consultation
and outreach processes, so direct invites were
a means to correct this. Bus shelter ads with QR
codes were strategically placed in and around
Bronte to capture the perspectives of transit users.

                                                       25
Community Engagement
Response & Analysis
Data from community engagement and the               People of all ages expressed the desire for more
survey have been organized into the following        options to be active in green spaces. From
seven categories for the purposes of analysis.       suggestions to create public canoe and kayak
These seven categories encompass both the            rentals, to an age-inclusive splash pad, to modular
quantitative and qualitative data observed           park furniture, parks in Bronte can provide an
throughout the engagement and provide the            activity for people of all ages and abilities.
contextual background of the three Visionary
Directions as discussed above.
                                                       “Bronte feels like a paradise when you sit in
   RECREATIONAL WATERFRONT                              one of the Muskoka chairs, close your eyes
Bronte residents feel a strong connection with the
                                                         under the warm sunlight and just breathe.”
waterfront, public beach space, trails and parks.                                                          - Survey Respondent

Visitors to the community also reported that
Bronte’s identity is as a nautical town.

• Approximately 95% of survey respondents
  identified the habour and waterfront as the
  most valuable asset in Bronte.

• In comparison, 50% of respondents stated that
  visiting the habour and waterfront area was an
  excellent experience.

• The most loved destinations in Bronte included
  the Bronte Heritage Waterfront Park, the
  Waterfront Trail, Bronte Bluffs and Beach Park
  and the Bronte Marina.
                                                                                                                            26
“During summer 2020 when traffic
 was restricted, and restaurant tents
 were erected, the area felt most like
   an interesting, pedestrian-friendly
                     neighbourhood”
                                     - Survey Respondent

   OPEN STREETS
Residents of all ages and abilities spoke to the
desire for more open streets in Bronte.

• To older adults in the community, open streets
  and curbside cafes were places of hope and
  normalcy amidst the pandemic and added an
  element of a complete street to Bronte.

• For local youth, sitting in a café space that
  used to be a parking spot was invigorating and
  gave them pride in their community.

To residents and visitors alike, the future of Bronte
as a complete community includes open streets
and the extension of curbside cafes across the
business district. In interviews with retail and service
business owners, it became clear that they can
also benefit from and desire open streets with
curbside vending and garner foot traffic. Food
establishments and their owners called curbside
seating a lifeline amidst the pandemic. These
business owners hoped to see open streets and
curbside seating combined and extended into
all-seasons, alongside age-friendly programming
so that the whole business district can thrive.

                                                           27
“It feels like something
                                                   exciting is just around
                                                                 the corner”
                                                                                         - Survey Respondent

                                                      COMMUNITY GROWTH
                                                    Demographic changes and community growth
                                                    have been observed and embraced by long-time
                                                    residents and business owners.

                                                    • Business owners and their staff have noted an
                                                      increase of new families amidst the pandemic
                                                      frequenting their establishments and enjoying
                                                      the parks. Due to the new freedoms of remote
                                                      work, families from other communities have
                                                      come to Bronte to enjoy the close-knit feel and
                                                      big-city amenities.

                                                    Desires for community growth to reflect the
                                                    visual identity of a waterfront community are
                                                    important to many involved in the engagement.
                                                    Concerns were raised about growth outpacing
                                                    service provision and amenity spaces for
                                                    Bronte’s new residents.

BRONTE FORWARD! A VISIONING STRATEGY FOR BRONTE                                                           28
DEPENDABLE INSTITUTIONS
Bronte’s unique and independently owned food
and retail options are major draws for visitors
and locals.

• Inconsistent hours of operation of
  independently owned businesses were
  identified in focus groups as frustrating and hard
  to anticipate.

Most survey respondents and interviewees
identified the desire for more coffee shops,
bakeries, and culturally diverse establishments.
The desire for everyday amenities and institutions
that are dependable was a reoccurring theme
throughout the engagement.

 “The local restaurant owners go above and beyond to make their customers feel like family. Thai Senses listened to
our concerns and adopted environmentally-friendly take-out packaging. They listened and made the change! When
   we placed an order with Zara’s By The Lake near closing time, they happily made a delicious dinner for us despite
   the fact that (unbeknownst to us) their family was waiting for the owner to come home so they could break their
 Ramadan fast. When the snowy owl was at the harbour a photographer was happy to offer my children and I a peek
through his lens. My 3-year-old is excited to talk to every single dog owner she passes on our walks and they always
  have a warm reply for her. Always. Everyone. I could go on and on but my point is that I always feel...loved. Bronte
                      makes me feel loved. It makes me feel home. It makes me feel welcome. It makes me feel safe.”
                                                                                                       - Survey Respondent

                                                                                                                        29
TRANSPORTATION & SAFETY                            A vibrant and safe public realm depends on the            “Unfortunately the
                                                      ability of residents to access their community              fear of having my
This category includes comments from across           safely on foot. Older adults stated their                        car towed has
the engagement related to public transportation,      apprehensions of construction-lined sidewalks
                                                                                                                  stopped me from
parking management, cycling networks and              that impact their perceptions of safety. A lack
walkability. The desire for more efficient public
                                                                                                               shopping in Bronte.
                                                      of pedestrian crosswalks and disconnected
transit was identified and the need to better         trails have impeded walkability and bikeability,
                                                                                                                      I worry that if I
connect the Bronte GO Station with Bronte             according to focus groups.                                 go from one shop
Village became evident. Older adults praised the                                                              (where I am eligible
Care-a-van service as an efficient and reliable       • Biking as a means of transportation beyond                to park) and then
mode of transportation within Bronte.                   leisure was identified as a preferred mode of          go to another shop
                                                        travel to and within Bronte by local youth,            (where I’m not sure
• Private parking lots and a perceived lack of          select interviewees and 22% of folks that                   I can park) that I
  parking spots was issues observed by people           answered the survey. This demographic
  who drive to Bronte, a group that represents
                                                                                                                  will be towed. So
                                                        observed the need and opportunities to better
  63.5% of survey respondents. Interviews with                                                                     I just don’t ‘shop
                                                        connect Bronte’s trails both visually, by design,
  long-time residents revealed that the majority of     and through signage to improve walking and              around’ anymore, I
  trips within Bronte, from home to grab a coffee       biking conditions.                                         do however, feel
  or from home to the waterfront, were trips taken                                                            that the GO Station
  by the car.                                         • Interviews with business owners, visitors and                   is a gift to the
                                                        those that rely on the car for daily trips revealed
• While long-time residents stated that Bronte                                                                             community”
                                                        that car towing is a frequent occurance that can
                                                                                                                     - Survey Respondent
  is walkable, this was mainly in reference to          impact the reputation of Bronte. Interviewees
  recreational walking without a destination. To        suggested that private lots be better marked to
  reach destinations in Bronte Village, the car         prevent illegal parking.
  remains the mode of choice.

BRONTE FORWARD! A VISIONING STRATEGY FOR BRONTE                                                                                      30
“I have many happy           ACTIVITIES & PROGRAMS                                  FOUR-SEASON USES
    memories visiting
                            Residents and visitors want more frequent and          Great public spaces are activated in all four
 Bronte with friends        less formal events and activations in Bronte’s         seasons. Focus groups identified the lack of
  and family, not just      parks and public spaces.                               programming in Bronte’s parks and public
    on Canada Day. I                                                               spaces in the fall, winter and spring times despite
                            • Events of the past tended to be big celebrations     their desire to enjoy the community and support
   would love to visit
                              with large crowds, but in discussion with the        local in all seasons.
more frequently and           focus groups, the desire for events and activities
   spend casual time          in the future should focus on amplifying local       • Modular seating and gathering elements and
 enjoying the area. It        talent in the parks and public spaces.                 age-inclusive play options should be added
                                                                                     to Bronte’s parks and public spaces, according
   doesn’t have to be       • Local business owners and staff appreciated            to interviewed older adults who desire to be
 a big celebration to         past events, but a disconnect remained                 safely active and connected in all seasons.
get me to come visit.”        between the event and its stewardship. Events
                              and activations that are co-created with local
      - Survey Respondent
                              talent and input from residents and business              “Love the painted chairs on the pier every
                              owners can ensure local support.                           summer. I really enjoyed the live summer
                                                                                        concert series for the last two summers. I
                            • Business owners and staff expressed the desire
                                                                                            would love to see a farmer’s market or
                              to get involved in the future of events and
                                                                                            weekend craft fair during the summer.
                              programming that will transition from large-scale
                              one-offs into locally driven, crowd-sourced
                                                                                          Also, there should be a Festival of Lights
                              events and activations in parks and public spaces.         as a winter attraction. Skating, and an ice
                                                                                        sculpting contest in winter would be fun.”
                                                                                                                      - Survey Respondent

                                                                                                                                       31
Campaign
Content:
                                                                                  “My vision for Bronte would be
                                                                              growth at a pace that’s sustainable.
                                                                                   Busy, but with a sense of calm.
                                                                                     Beautiful but mother nature

Profiles of                                       ROSE LUXTON
                                                  Owners of Lakeside Livin’
                                                                                   beautiful. A community where
                                                                               everyone matters and decides the
                                                                                direction that Bronte should go.”

Businesses
As part of the Bronte Forward! community-
wide campaign, the BIA produced a two-part
                                                                                    “Our idea for moving Bronte
video series profiling some of Bronte Village’s                                forward is encouraging people to
business owners, asking them what their ideas                                  come here, keep the big buildings
are for moving Bronte forward.                                                  and big corporations out of here
                                                                                   and try and keep it very small
                                                  RYAN & RUSSEL MASCARENHAS
                                                  Owners of Goldwyn & Sons         mom-and-pop, and keep the
                                                                                  history and the nostalgia here”

                                                                                  “It would be great if we had less
                                                                                   litter and less trash, and people
                                                                                   were responsible for their trash.
                                                                               Not just individuals and the public,
                                                                                but that business owners worked
                                                                              with the public and with the region
                                                                                 to create a cleaner environment.
                                                                               The driftwood we have here in our
   VIDEO 1             Views 1339                 THANH TO & RENATA DARLING
                                                  Owners of Ecofillosophy     stores is the only things we want to
                                                                                    see washing up on our shores.”
 INSIGHTS              Likes   40

                                                                                                                  32
“I think that Bronte’s got a great
                                                                     foundation, so I think really
                                                                 what the answer is more small
                                                                 businesses, maybe some more
                                                                development down by the lake,
                        LISA BOGART                                  continue building beautiful
                        Owners of Bogart Home & Decor                  restaurants and just keep
                                                                                 the village feel.”

                                                              “I think Bronte is really growing.
                                                            There’s so many people that come
                                                              from out of town that just enjoy
                                                              the area, and are finding it’s the
                                                                       place they want to live.”

                                                           “Definitely younger families coming
                                                            into the community, it’s becoming
                        SIMONE & TODD WADDELL
                        Owners of Bronte Fish & Chips      more diverse than it used to be and
                                                                          it’s really expanding.”
  VIDEO 2   Views 873
INSIGHTS    Likes  28

                                                                 “Bronte already has the charm
                                                                   of the village. I think we just
                                                                   need to bring back all of the
                                                                 events that we had in the past.
                                                                     Live music, art shows, live
                                                                performers, and like Mike said;
                        COURTNEY & MIKE COLAS
                        Owners of La Parisienne Creperie        the street food and kiosks vibe
                                                                       would just be incredible.”

                                                                                                 33
Survey Results Index
When in Bronte, which of the following                             On average, how often do you go out to                             What about Bronte do you value the most?
activities do you do?                                              Bronte Village?
                                                                                                                                      95.3% / 744 RESP.        The harbour/waterfront
84.5% / 668 RESP.           Visit the harbour/waterfront           34.4% / 270 RESP.          Several times a week
                                                                                                                                      72.1% / 563 RESP.        Restaurants, cafes and/or bars
82.9% / 656 RESP.           Go to restaurants, cafes and/or bars   26.6% / 209 RESP.          Daily
                                                                                                                                      56.1% / 438 RESP.        Access to nature
75.2% / 595 RESP.           Stroll around                          15.8% / 124 RESP.          Few times a month
                                                                                                                                      40.2% / 314 RESP.        The general location
69.5% / 550 RESP.           Shop                                   11.0% / 86 RESP.           Once a week
                                                                                                                                      30.5% / 238 RESP.        Sense of community
68.4% / 541 RESP.           Live (resident)                        5.7% / 45 RESP.            A few times a year
                                                                                                                                      30.3% / 237 RESP.        The residential neighbourhood
66.8% / 528 RESP.           Exercise (biking, walking, running)    5.4% / 42 RESP.            Once a month
                                                                                                                                      22.8% / 178 RESP.        Local heritage and history
64.9% / 513 RESP.           Meet friends and family                0.5% / 4 RESP.             I don’t spend time, just pass through
                                                                                                                                      21.3% / 166 RESP.        Retail shops
47.3% / 374 RESP.           Attend events and programs             1.5% / 4 RESP.             Once a year
                                                                                                                                      18.8% / 147 RESP.        Events and programming
31.6% / 250 RESP.           Access services                        0.1% / 1 RESP.             I’ve never been to Bronte before
                                                                                                                                      14.1% / 110 RESP.        Access to sports, recreation, leisure
9.0% / 71 RESP.             Work (employee)                        785 of 799 answered
                                                                                                                                      0.4% / 3 RESP.           Other
4.9% / 39 RESP.             Go to school (student)
                                                                                                                                      781 of 799 answered

4.4% / 35 RESP.             Own a business (employer)
                                                                   At what time of day/week do you usually go out
                            I’ve never been to Bronte Village
0.4% / 3 RESP.
                                                                   in Bronte?
1.4% / 11 RESP.             Other
                                                                                                                                      Which destinations do you love most about Bronte?
                                                                   71.9% / 563 RESP.          Weekends
791 of 799 answered
                                                                                                                                      56.2% / 439 RESP.        Bronte Rd. shops & restaurants
                                                                   67.2% / 526 RESP.          Weekdays
                                                                                                                                      55.7% / 435 RESP.        Bronte Heritage Waterfront Park
                                                                   62.3% / 488 RESP.          Afternoons
                                                                                                                                      41.1% / 321 RESP.        Waterfront trail
If you are a resident of Bronte VIllage, how long                  53.9% / 422 RESP.          Evenings
                                                                                                                                      35.0% / 273 RESP.        Bronte Bluffs & Beach Park
have you lived here?                                               46.1% / 361 RESP.          Mornings
                                                                                                                                      33.7% / 263 RESP.        Bronte Marina
29.9% / 233 RESP.           I do not live in bronte village        783 of 799 answered
                                                                                                                                      22.5% / 176 RESP.        Lakeshore Rd. shops & restaurants
17.9% / 140 RESP.           More than 20 years
                                                                                                                                      11.1% / 87 RESP.         Other neighbourhood parks
13.2% / 103 RESP.           6 - 10 years
                                                                   Generally speaking, in the past one to three                       8.6% / 67 RESP.          Queen Elizabeth Park Community & Cultural Centre
                            3 - 5 years
11.9% / 93 RESP.
                                                                   years, what have your experiences in Bronte                        3.2% / 25 RESP.          Bronte Pool & Athletic Park
7.4% / 58 RESP.             11 - 15 years                          been like?
                                                                                                                                      0.5% / 4 RESP.           Other
6.7% / 52 RESP.             1 - 2 years                            62.8% / 491 RESP.          Very positive
                                                                                                                                      781 of 799 answered
6.7% / 52 RESP.             15 - 20 years                          33.2% / 260 RESP.          Somewhat positive
6.3% / 49 RESP.             Less than 1 year                       3.1% / 24 RESP.            Somewhat negative
780 of 799 answered                                                0.9% / 7 RESP.             Very negative

                                                                   782 of 799 answered

How do you get from your home to Bronte
Village?
64.8% / 508 RESP.           Walk

63.5% / 498 RESP.           Drive

22.1% / 173 RESP.           Bike

2.4% / 19 RESP.             Rideshare (Lyft, Taxi, Uber)

2.0% / 16 RESP.             Public Transit

0.4% / 3 RESP.              Other

784 of 799 answered

                                                                                                                                                                                                             34
SURVEY RESULTS INDEX
When it comes to creating the best version of Bronte you can imagine, what do you feel are the most important qualities
and values to prioritize? Please rank the following options
785 of 799 answered

VIBRANT & LIVELY STREETS & PUBLIC SPACES                                                                               SENSE OF COMMUNITY                                                                                                   DIVERSITY, EQUITY, & INCLUSION
32.7%       19.5%       12.8%       10.3%       6.8%        6.3%        5.3%        2.6%        2.3%        1.4%       9.2%       16.3%       17.5%       15.4%       13.7%       10.3%      9.8%       5.4%        1.3%        1.2%        2.7%       4.9%       9.2%       10.9%      13.7%       13.5%       13.5%       15.4%        8.2%        8%
255 RESP.   152 RESP.   100 RESP.   255 RESP.   53 RESP.    49 RESP.    41 RESP.    20 RESP.    18 RESP.   255 RESP.   72 RESP.   127 RESP.   136 RESP.   120 RESP.   107 RESP.   80 RESP.   76 RESP.   42 RESP.    10 RESP.     9 RESP.    21 RESP.   38 RESP.   72 RESP.   85 RESP.   107 RESP.   105 RESP.   105 RESP.   120 RESP.   64 RESP.    62 RESP.

   1           2           3           4           5           6           7           8          9          10          1           2           3           4           5          6          7           8           9          10          1           2         3           4          5           6           7           8           9         10

WIDE RANGE OF RETAIL & RESTAURANT OPTIONS                                                                              HOUSING AFFORDABILITY                                                                                                NEW & DIVERSE HOUSING OPTIONS
 2.7%       4.9%        9.2%        10.9%       13.7%       13.5%       13.5%       15.4%       8.2%         8%        6.4%        3%         4.2%        4.7%        9.1%        10.5%      9.9%       12.2%       24.8%       15.1%       0.6%       2.7%       2.3%       3.9%       5.6%        9.2%        10%         14.8%       20.9%       1.2%
21 RESP.    38 RESP.    72 RESP.    85 RESP.    107 RESP.   105 RESP.   105 RESP.   120 RESP.   64 RESP.   62 RESP.    50 RESP.   23 RESP.    33 RESP.    37 RESP.    71 RESP.    82 RESP.   77 RESP.   95 RESP.    193 RESP.   118 RESP.   5 RESP.    21 RESP.   18 RESP.   30 RESP.   44 RESP.    72 RESP.    78 RESP.    115 RESP.   163 RESP.   9 RESP.

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SAFETY                                                                                                                 HERITAGE AND PRESERVATION                                                                                            ENVIRONMENTAL SUSTAINABILITY
9.1%        8.7%        11.8%       12.3%       9.9%        12.1%       14.9%        9%         7.8%       4.4%        4.6%         6%        6.7%        9.2%        10.1%       10.7%      11%        19.5%       11.6%       10.5%       6.2%       6.7%       7.8%       7.6%       9.4%        12.1%       12.7%       10.3%       17.6%       9.8%
71 RESP.    68 RESP.    92 RESP.    96 RESP.    77 RESP.    94 RESP.    116 RESP.   70 RESP.    61 RESP.   34 RESP.    36 RESP.   47 RESP.    52 RESP.    72 RESP.    79 RESP.    83 RESP.   86 RESP.   152 RESP.   90 RESP.    82 RESP.    48 RESP.   52 RESP.   61 RESP.   59 RESP.   73 RESP.    94 RESP.    99 RESP.    80 RESP.    137 RESP.   76 RESP.

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ACCESS TO NATURE
14.8%       13.2%       12.1%       12.3%       9.5%        6.7%        7.1%        5.1%        2.3%       16.9%
115 RESP.   103 RESP.   94 RESP.    96 RESP.    74 RESP.    52 RESP.    55 RESP.    40 RESP.    18 RESP.   132 RESP.

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                                                                                                                                                                                                                                                                                                                                                               35
SURVEY RESULTS INDEX
   When
MORE      it comes
     WALKABLE        to getting
              & PEDESTRIAN       toSTREETS
                           FRIENDLY and around                                                                           What big changes to Bronte’s streets and sidewalks would                                     What types of shops and services would you like
                                                                                                                         make you spend more time here?                                                               to see more of in Bronte?
 60.2%
 461 RESP.
             Bronte,
                  24.4%what do
                             9.8% you feel
                         187 RESP.
                                        4% are the
                                                 1.6% most
                                                 75 RESP.                31 RESP.                12 RESP.
                                                                                                                                                              More sidewalk patios                                                                             Cafes & bakeries
             important areas to prioritize?                                                                               68.7% / 533 RESP.                                                                            80.4% / 631 RESP.

                                                                                                                                                              More street trees & landscaping                                                                  Affordable restaurants & food businesses
             Please rank the following options.
                                                                                                                          58.5% / 454 RESP.                                                                            67.9% / 533 RESP.

                                                                                                                          49.0% / 380 RESP.                   Wider sidewalks                                          54.9% / 431 RESP.                       Grocery stores, butchers, delis

                                                                                                                          47.9% / 372 RESP.                   Upgraded street furniture (benches, lighting, etc.)      43.4% / 341 RESP.                       Music, entertainment, arts & culture venues
    1                       2                       3                       4                       5
             MORE WALKABLE & PEDESTRIAN FRIENDLY STREETS                                                                      What big changes to Bronte’s
                                                                                                                          45.1% / 350 RESP.           Better streets
                                                                                                                                                             on-and-offand
                                                                                                                                                                       streetsidewalks   would
                                                                                                                                                                              parking management                      What        types of shops and services
                                                                                                                                                                                                                       38.9% / 305 RESP.
                                                                                                                                                                                                                                                                 would you
                                                                                                                                                                                                                                                        Bars, liquor/wine stores,like
                                                                                                                                                                                                                                                                                  breweries
                                                                                                                              make you spend more time here?                                                          to see more of in Bronte?
              60.2%                  24.4%                   9.8%                      4%                    1.6%         41.8% / 324 RESP.                   Pedestrian-only streets                                  38.2% / 300 RESP.                       Locally made products & crafts
BETTER    TRANSIT187SERVICE/CONNECTIONS
     461 RESP.       RESP.   75 RESP. 31 RESP.                                                               12 RESP.
                                                                                                                               68.7% / 533 RESP.                More sidewalk patios                                   80.4% / 631 RESP.                     Cafes & bakeries
                                                                                                                          34.8% / 270 RESP.                   Better cycling infrastructure/connections                21.4% / 168 RESP.                       High-end dining
  6.1%                   12.5%                   30.4%                   26.4%                   24.5%
 47 RESP.                96 RESP.                233 RESP.               202 RESP.               188 RESP.
                                                                                                                               58.5% / 454 RESP.                More street trees & landscaping                        67.9% / 533 RESP.                     Affordable restaurants & food businesses
                                                                                                                          30% / 233 RESP.                     Safer intersections & pedestrian crossings               20.6% / 162 RESP.                       Hardware stores
                                                                                                                               49.0% / 380 RESP.                Wider sidewalks                                        54.9% / 431 RESP.                     Grocery stores, butchers, delis
                                                                                                                          17.5% / 136 RESP.                   Changes to street design to slow down speeds             19.5% / 153 RESP.                       Community spaces & services
                                                                                                                               47.9% / 372 RESP.                Upgraded street furniture (benches, lighting, etc.)    43.4% / 341 RESP.                     Music, entertainment, arts & culture venues
                1                       2                       3                       4                       5         8.4% / 65 RESP.                     Electric car network (e.g. plug-in stations)             18.3% / 144 RESP.                       Apparel shops
                                                                                                                                45.1% / 350 RESP.               Better on-and-off street parking management             38.9% / 305 RESP.                     Bars, liquor/wine stores, breweries
                                                                                                                          1.4% / 11 RESP.                     Other                                                    5.5% / 43 RESP.                         Offices and co-working spaces
                                                                                                                                41.8% / 324 RESP.               Pedestrian-only streets                                38.2% / 300 RESP.                     Locally made products & crafts
    1        BETTER TRANSIT
                     2      SERVICE/CONNECTIONS
                              3        4                                                            5
                                                                                                                          776 of 799 answered                                                                          4.8% / 38 RESP.                         Healthbeauty shops, drugstores
                                                                                                                               34.8% / 270 RESP.                Better cycling infrastructure/connections              21.4% / 168 RESP.                     High-end dining
              6.1%                   12.5%                   30.4%                   26.4%                   24.5%
              47 RESP.               96 RESP.                233 RESP.               202 RESP.               188 RESP.                                                                                                 3.1% / 24 RESP.                         Children’s goods
BETTER CYCLING INFRASTRUCTURE/CONNECTIONS                                                                                      30% / 233 RESP.                  Safer intersections & pedestrian crossings             20.6% / 162 RESP.                     Hardware stores
                                                                                                                                                                                                                        2.9% / 23 RESP.                       Pet supplies & services
  8.4%                   32.8%                   28.2%                   22.5%                   8.2%                    What     big changes to Bronte’sChanges
                                                                                                                           17.5% / 136 RESP.
                                                                                                                                                            programming
                                                                                                                                                                    to street designand
                                                                                                                                                                                      to slow down speeds              19.5% / 153 RESP.                     Community spaces & services
 64 RESP.                251 RESP.               216 RESP.               172 RESP.               63 RESP.
                                                                                                                         management
                                                                                                                           8.4% / 65 RESP.   would make you   spend
                                                                                                                                                          Electric       more
                                                                                                                                                                   car network     time
                                                                                                                                                                                (e.g.       here?
                                                                                                                                                                                      plug-in stations)
                                                                                                                                                                                                                        1.5% / 12 RESP.
                                                                                                                                                                                                                       18.3% / 144 RESP.
                                                                                                                                                                                                                                                              Other shops
                                                                                                                                                                                                                                                             Apparel
                                                                                                                                                                                                                       776 of 799 answered
                                                                                                                               1.4% / 11 RESP.                  Other                                                  5.5% / 43 RESP.                       Offices and co-working spaces
                1                       2                       3                       4                       5         90.5% / 709 RESP.                   Farmer’s markets (food, flowers, local goods)
                                                                                                                               776 of 799 answered                                                                     4.8% / 38 RESP.                       Healthbeauty shops, drugstores
                                                                                                                          69.0% / 540 RESP.                   Music performances & concerts
                                                                                                                                                                                                                      The Bronte Business Improvement
                                                                                                                                                                                                                       3.1% / 24 RESP.                     Children’s goods
                                                                                                                                                                                                                                                                         Area is a non-profit
    1
             BETTER CYCLING
                     2
                            INFRASTRUCTURE/CONNECTIONS
                               3        4        5                                                                        59.5% / 466 RESP.                   Street closures for festivals & events
                                                                                                                              What big changes to Bronte’s programming and
                                                                                                                                                                                                                      organization
                                                                                                                                                                                                                      2.9% / 23 RESP.       dedicated to Petimproving       the economic
                                                                                                                                                                                                                                                               supplies & services
              8.4%                   32.8%                   28.2%                   22.5%                   8.2%
              64 RESP.               251 RESP.               216 RESP.               172 RESP.               63 RESP.
                                                                                                                          30.8% / 241 RESP.           Annual/seasonal large-scale programming (all ages)
                                                                                                                              management would make you spend more time here?                                         prosperity
                                                                                                                                                                                                                      1.5% / 12 RESP.     and quality of life in Bronte Village. Have you
                                                                                                                                                                                                                                                           Other
BETTER PARKING MANAGEMENT                                                                                                 28.9% / 226 RESP.                   Outdoor movie screenings                                heard         of the Bronte BIA prior to filling out this survey?
                                                                                                                                                                                                                      776 of 799 answered

  6.1%                   12.5%                   30.4%                   26.4%                   24.5%                    26.1% 90.5%
                                                                                                                                / 204 /RESP.
                                                                                                                                        709 RESP.               Farmer’s markets
                                                                                                                                                              Interactive         (food, flowers, local goods)
                                                                                                                                                                          public art                                   58.0% / 455 RESP.                       Yes, I’ve heard about them
 47 RESP.                96 RESP.                233 RESP.               202 RESP.               188 RESP.

                                                                                                                          25.3%69.0% / 540 RESP.
                                                                                                                               / 198 RESP.                      Music performances
                                                                                                                                                              Frequent              & concerts for all ages
                                                                                                                                                                       small-scale programming                         24.1% / 189 RESP.                       Yes, I’ve engaged with their activities
                                                                                                                                                                                                                      The Bronte Business Improvement Area is a non-profit
                1                       2                       3                       4                       5         21.7% 59.5% / 466 RESP.              Street closures
                                                                                                                                                              Outdoor  exercisefor festivals & events
                                                                                                                                                                                classes                                                                        No, I’ve never heard of the BIA before this
                                                                                                                                / 170 RESP.
                                                                                                                                                                                                                      organization
                                                                                                                                                                                                                       21.8% / 171 RESP.
                                                                                                                                                                                                                                             dedicated to improving         the economic
                                                                                                                               30.8% / 241 RESP.
                                                                                                                          20.7% / 162 RESP.                     Annual/seasonal
                                                                                                                                                              Free public wi-fi large-scale programming (all ages)     prosperity
                                                                                                                                                                                                                       10.3% / 81 RESP.    and quality of life in
                                                                                                                                                                                                                                                               Yes,Bronte     Village.
                                                                                                                                                                                                                                                                    I receive their      Have you
                                                                                                                                                                                                                                                                                    newsletter
             BETTER PARKING MANAGEMENT                                                                                         28.9% / 226 RESP.               Outdoor
                                                                                                                                                              More      movie
                                                                                                                                                                   business   screenings& discount programs
                                                                                                                                                                            promotions
                                                                                                                                                                                                                      heard         of the Bronte BIA prior to filling out this survey?
    1                       2                       3                       4                       5                     18.4% / 144 RESP.                                                                            783 of 799 answered

              6.1%                   12.5%                   30.4%                   26.4%                   24.5%              26.1% / 204 RESP.              Interactive public art                                  58.0% / 455 RESP.                     Yes, I’ve heard about them
              47 RESP.               96 RESP.                233 RESP.               202 RESP.               188 RESP.    13.7% / 107 RESP.                   More street cleaning/maintenance
BETTER ROADS FOR DRIVING                                                                                                        25.3% / 198 RESP.
                                                                                                                          1.1% / 9 RESP.
                                                                                                                                                               Frequent small-scale programming for all ages
                                                                                                                                                              Other
                                                                                                                                                                                                                       24.1% / 189 RESP.                     Yes, I’ve engaged with their activities

  8.4%                   32.8%                   28.2%                   22.5%                   8.2%                          21.7% / 170 RESP.                Outdoor exercise classes                               21.8% / 171 RESP.                     No, I’ve never heard of the BIA before this
                                                                                                                          783 of 799 answered
 64 RESP.                251 RESP.               216 RESP.               172 RESP.               63 RESP.
                                                                                                                               20.7% / 162 RESP.                Free public wi-fi                                       10.3% / 81 RESP.                      Yes, I receive their newsletter

                1                       2                       3                       4                       5              18.4% / 144 RESP.                More business promotions & discount programs           783 of 799 answered

                                                                                                                               13.7% / 107 RESP.                More street cleaning/maintenance
             BETTER ROADS FOR DRIVING                                                                                          1.1% / 9 RESP.                   Other
    1         8.4%          2        32.8%          3        28.2%          4 22.5%                 5 8.2%
                                                                                                                               783 of 799 answered
              64 RESP.               251 RESP.               216 RESP.               172 RESP.               63 RESP.

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