Broadbeach Core Business Precinct Master Plan - March 2016 - Version 1 - City of Gold Coast
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Mayor’s foreword Broadbeach is more than a world-class destination, it’s a world-class experience and we are unlocking its further potential. This document sets the vision for Broadbeach - it will inform future budget spending and the delivery and implementation of development, planning and policy for the precinct. Broadbeach is a family-oriented destination and already one of the most popular places in our city for entertainment and business. Importantly, it will be a significant staging post for the Gold Coast 2018 Commonwealth Games™. With help from Broadbeach’s key stakeholders, our Broadbeach Core Business Precinct Master Plan builds on existing activities, plans and projects so that one of the city’s major tourism, retail, residential and event precincts remains a centrepiece of our city. One of the overarching aims of the plan is to create a ‘pedestrian-focused’ area and provide improved and more convenient connections throughout the entire precinct. To achieve this, some of the key features of the plan include: • a major upgrade of Surf Parade • removal of the pedestrian overpass at the intersection of Surf Parade and Victoria Avenue • further investigation of a pedestrian crossing point on the Gold Coast Highway in front of the Gold Coast Exhibition and Convention Centre. This plan has been developed in light of community feedback. Ongoing consultation about Broadbeach is critical to ensure there is strong community spirit. I would like to thank all those involved in the development of this master plan and I look forward to seeing the realisation of its vision. The best days for Broadbeach are still ahead and this plan will help ensure the area remains a dynamic and exciting neighbourhood to work, live, play and host major events both before, and after, the Gold Coast 2018 Commonwealth Games™. Let’s work together and utilise this master plan to unlock the potential of Broadbeach. Mayor Tom Tate City of Gold Coast Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 3
Prepared by Part A – Understanding the context City Place Making, City Development, Planning and Environment Level 3, Waterside East, 9 Holden Place, Bundall P: +61 7 5582 8065 1.0 Introduction 6 4.0 Analysis – street scale 34 E: cpm@goldcoast.qld.gov.au 1.1 Executive summary 4.1 Streets www.goldcoast.qld.gov.au 1.2 Background 4.1.1 Queensland Avenue 1.3 Purpose of report 4.1.2 Surf Parade Queensland Ave to Victoria Ave Revision History 1.4 What is place making? 4.1.3 Surf Parade Victoria Ave to Elizabeth Ave Revision Revision date Details Authorised by 1.5 Project stakeholders 4.1.4 Albert Avenue 1 16 March 2016 Final Patrick Duigan 1.6 Study area 4.1.5 Main Place/Gold Coast Highway 1.7 Background documents 4.1.6 Victoria Avenue and Mall 4.1.7 Charles Avenue 2.0 Vision and character 12 4.1.8 Elizabeth Avenue 2.1 Historic overview 4.1.9 Old Burleigh Road 2.2 Character 4.1.9 Gold Coast Highway 2.3 Vision 4.1.10 Margaret Avenue 4.2 Parks and open space 3.0 Analysis – precinct scale 16 4.2.1 Victoria Park 3.1 Landmark destinations 4.2.2 Federation Park 3.2 Walkability 4.2.3 Kurrawa/Pratten Park 3.3 Pedestrian network 4.2.4 Gold Coast Bulletin Centenary Park 3.4 Street permeability 5.0 Economic status 62 3.5 Cycling network 3.6 Vehicular network 5.1 Economic overview 3.7 Public transport 5.2 Economic land use 3.8 On-street car parking 5.3 Economic and catchment drivers 3.9 Built environment 5.4 Gaps and opportunities 3.10 Capital works program 3.11 Green open space 3.12 Service infrastructure 3.13 Precinct events 3.14 Precinct safety 4
Part B – Master plan Contents 6.0 Design statement 64 12.0 Streetscape design 82 16.0 Planting palette 110 6.1 Methodology 12.1 Queensland Avenue 16.1 Street tree master plan 6.2 Guidelines 12.2 Surf Parade – Queensland Avenue to Victoria Avenue 16.2 Tree species 6.3 Strategies 12.3 Surf Parade – Victoria Avenue to Charles Avenue 16.3 Groundcovers and grasses 6.4 Look and feel 12.4 Albert Avenue 6.5 Opportunities and constraints 12.5 Main Place and Gold Coast Highway 17.0 Implementation strategy 112 12.6 Victoria Avenue 17.1 Short term implementation 7.0 Community consultation 70 12.7 Victoria Mall 17.2 Mid term implementation 7.0 Stakeholders and community consultation 12.8 Charles Avenue 17.3 Long term implementation 12.9 Elizabeth Avenue 8.0 Design objectives 73 12.10 Old Burleigh Road 18.0 Proposed developments 118 13.0 Parks and open space 104 19.0 Broad order of costs 120 9.0 Design proposals 74 13.1 Victoria Park 9.1 Layout and access 13.2 Kurrawa Park 20.0 Conclusion 122 9.1.1 Proposed pedestrian network 14.0 Indicative materials palette 106 9.1.2 Proposed cycle way 9.1.3 Proposed public transport routes 9.1.4 Proposed vehicular access and parking 15.0 Lighting, public art 10.0 Overall master plan 79 and space activation 108 15.1 Street and park lighting 15.2 Decorative lighting 11.0 Key projects 80 15.3 Public art 15.4 Space activation Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 5
Part A – Understanding the context “If you plan cities for cars and traffic you get cars and traffic. If you plan cities for people and places, you get people and places.” Fred Kent The founder and president of the non-profit organisation Project for Public Spaces. The organisation is dedicated to creating public places that foster communities. 6
1.0 1.1 Executive summary Broadbeach is the subject of a holistic precinct place making plan, 1.3 Purpose of report The Broadbeach Core Business Precinct Master Plan aims Safety – ensuring the improvements provide a safe which will produce a master plan, in consultation with the area’s to unlock the precinct’s potential and guide its transformation environment for all future users of Introduction business leaders and stakeholders. to become the city’s most vibrant and diverse beachside the centre. neighbourhood and business centre. This place based master plan document describes the vision Walkability – creating spaces for for the principal activity centre of Broadbeach. It’s a decision Small scale, incremental improvements at low cost known as pedestrian traffic. making tool which will identify projects for single or multiple tactical urbanism may be implemented as early action items out street improvements, inform budgets and guide decisions for of a place based master plan, allowing quick, short-term changes Accessibility – creating spaces development assessment. Individual projects for permanent to be made on the ground, keeping community interest and which are easily accessible. capital works will roll out from these place making documents momentum, as well as testing ideas for future permanent changes. as funding permits. Views and vistas – providing This report has been created to assist Councillors and staff clear sight lines. This document identifies the potentials and constraints within in making clear, concise decisions for all future projects within the precinct and acknowledges the opportunities that will guide the precinct. Visual amenity – creating recommendations for the future. attractive places to walk. Many of the challenges and the way forward lie in maintaining 1.4 What is place making Kerb side allocation – providing the unique identity of Broadbeach as a family-oriented centre Place making refers to a collaborative process in which the public buildouts for dining and gardens, while resolving transport and access conflicts and providing realm is re-structured to maximise its value and strengthen the footpath widening. infrastructure to improve and activate the streetscape. connection between people and the places they share. Its focus is on local community assets with the intention of creating public Landscaping and irrigation – 1.2 Background spaces that are lively and diverse. upgrading planting. The previous master plan was developed 10 years ago and with Place making goes further than promoting great urban design, it Public art – designing and the implementation of the light rail and evolution of the precinct, facilitates creative patterns of use which recognise the physical, installing art works to enhance there’s a need to investigate how the precinct currently works and cultural and social identities that define a place and its continuing and reinforce the centre’s explore the future potential of the area. development. Large capital upgrade projects are identified in a individual character. precinct master plan and will generally include substantial changes There have been a number of capital works, maintenance to the public realm that focus on pedestrian amenity and address Street furniture – installing and renewal projects delivered over the years that lacked an the following issues: seating, shelters, bins, bicycle overall direction. racks, etc. The growth of Broadbeach can be attributed to the dominance of Parking – balancing the need the vehicle. A new focus now needs to be given to the pedestrian. for efficient traffic circulation and provision of parking. The growth of development in Broadbeach has been steady with $4 billion worth of private development currently proposed. Lighting – providing feature and street lighting. Broadbeach is a large town centre and economic driver for the city. 8
1.5 Project stakeholders Internal consultation $4 billion Division 10 Office City Infrastructure Community Services WORTH OF PRIVATE DEVELOPMENT CURRENTLY Planning & Environment PROPOSED Office of the CEO Economic Development and Major Projects Gold Coast Water Active Travel Urban Design Team – Heritage Unit Parks and Open Space Safe and Livable Communities Waste Management Urban Precincts Local Law External consultants Broadbeach Alliance Broadbeach Advisory Committee Queensland Police Service Department of Main Roads and Transport RPS Australia East Pty Ltd Local Business Community Local Community and Visitors Victoria Mall during the Broadbeach Jazz Festival. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 9
1.6 Study area The total area of the commercial precinct is approximately 100 hectares. The core business precinct area extends from Elizabeth Avenue to the south, Gold Coast Highway to the west, Old Burleigh Road to the east and Queensland Avenue to the north. For the purpose of this master plan, the area The open space precincts are: will be divided into the following precincts: • Victoria Park Gold Coast • core business precinct Convention and • Federation Park Exhibition Centre • commercial precinct • Gold Coast Bulletin Centenary Park • open space precinct • Broadbeach Mall Kurrawa • major attractions. SLSC • Kurrawa Park. Oasis Shopping Centre The roads included in this master plan are: The major attractions in the area are: • Queensland Avenue • Gold Coast Convention and Exhibition Centre (GCCEC) • Surf Parade • Pacific Fair Shopping Centre • Albert Avenue • Jupiters Hotel and Casino • Main Place Jupiters • Oasis Shopping Centre Hotel and • Victoria Avenue Casino • Kurrawa Surf Life Saving Club • Charles Avenue • Broadbeach Primary School. • Elizabeth Avenue • Old Burleigh Road. Broadbeach Primary School Key Pacific Fair Shopping Core Business Precinct Boundary Centre Core Commercial Precinct Adjoining Commercial Precinct Open Space Precinct Major Attraction 10
1.7 Background documents This master plan is based on a number of documents, with clear references made to related documents. The list of documents is as follows: Completed • Broadbeach CIP Master plan (2002) • 2031 Corridor Study (2012) • AECOM Broadbeach South Workshop (2012) • Draft City Plan (2015) Version 1 May 2015 • Landscape Character Study (2013) • Safe Night Out Strategy Economic Development Strategy 2013–2023 • Gold Coast City Strategy Version 2.0 October 2013 • Walk 2018/CAMS/ Last mile – (2014) • Accessible and Inclusive City Action Plan 2014 PIC • Historical Context Report Inspired p byy lifestyle. y • City Parking Strategy – pilot project for Broadbeach Driven by opportunity. • Outdoor dining policy. Ongoing/future projects • Live Sites Report – Commonwealth Games • Gold Coast 2018 Venue Precinct Accessibility Strategy • Events Planning • Pedestrian Priority Zones PPZ for the Gold Coast (Surf Parade Case Study) • Traffic/Pedestrian Modelling • GC 2018 Public Domain Look and Feel Master Plan • Complete Street Guidelines for Urban Street Design. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 11
2.0 2.1 Historic overview The suburb of Broadbeach consists of a long strip of land located between Little Tallebudgera Creek to the west and Vision and character the Pacific Ocean to the east. The neighbouring suburbs are Surfers Paradise to the north and Mermaid Beach to the south. The original terrain and sand dunes were flattened by developments and sand mining. The township started to develop its own character with a mix of infrastructure and open space. In the late 1950s Broadbeach attempted to rival Surfers Paradise with the construction of the Gold Coast’s first international hotel. However this was unsuccessful. Aerial view of Broadbeach, 1978. In the foreground is Kurrawa Surf Life Saving Club and Pratten In the late 1970s developers started investing in Broadbeach as Park. Behind the Surf Club is the Broadbeach International Hotel. Pacific Fair Shopping Centre is in the Surfers Paradise sites became scarce and less affordable. the left corner. (City of Gold Coast Local Studies Library image LS-LSP-CD185-IMG0003). From that point the suburb has developed and gained three of the Gold Coast’s signature developments: Pacific Fair Shopping Centre Jupiters Hotel and Casino The Gold Coast Convention and Exhibition Centre. The key historical events can be viewed in: • Broadbeach: An Historical Overview, December 2014. Mapofofthe Map theBroadbeach BroadbeachArea area pre-1900 pre-1900 (Moreton (Moreton 40 40 Chain Chain map map AG2 AG2 series seriessheet sheet11 11south). south) Aerial view of Lennons Hotel, Broadbeach, Queensland, December 1957. Peter Huddy, photographer. (City of Gold Coast Local Studies Library image LS-LSP-CD838-IMG0011). 3. 1920s-1970s The area remained lightly settled through to the early 20th century. It consisted mostly of grassed sand dunes merging to the west with undulating, stunted banskia and acacia woodland 4 Interest in developing the coastline between Southport and Coolangatta commenced in the 1920s, driven by some key changes in Australian society – growing household affluence, increasing car ownership, the award of paid holidays, and a new fashion, surfing bathing – which collectively encouraged people to travel to the seaside for holidays. The building of holiday cottages and weekenders boomed. New seaside estates, linked by a highway, were planned, the first of these being Surfers Paradise and Main Beach, which began to be developed from 1917. 44 Queensland State Archives Item ID173304 in-letter 1 January 1932; 10 February 1934. Broadbeach: an historical overview Page 6 of 61 Broadbeach township announced Sand mining of the Construction of Lennons (First 70 lots surveyed) Broadbeach dunes Broadbeach Hotel completed 1934 1942 – mid 1950s 1957 1960 1960s Broadbeach State School opened 100 hectare Florida Garden Estate creating 1000 allotments 12
Map of Broadbeach in 1946. (Queensland State Archives Item ID1430461) Oasis Shopping Centre Pacific Fair Shopping Village opened and monorail completed The Oracle development completed 1977 1989 2010 1986 2004 2014 Official opening of Jupiters Gold Coast Convention and Gold Coast Light Rail Hotel and Casino Exhibition Centre opened commenced operation Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 13
2.2 Character Key characteristics of Broadbeach “Broadbeach will be characterised by a “Broadbeach is mix of uses interspersed with residential distinctly different.” activity and an active townscape, oasisshoppingcentre.com emphasising strong urban design and distinctive streetscape elements. High- rise buildings should be distinguished as elegant and purposefully designed iconic structures, as well as incorporating mixed use development at ground floor and “The lifestyle of Broadbeach podium level. is one of a village in a resort All streets will be distinguished through setting with an uninterrupted street trees and overall design to achieve stretch of beautiful golden sand, an urban landscape character that creating the picturesque backdrop promotes activity on the street, provides of Broadbeach.” a vibrant and functional pedestrian www.Broadbeachgc.com environment and frames and enhances view and street corridors. These corridors will lead people between destinations and provide an easy, shaded, safe and legible experience of the area.” Gold Coast Planning Scheme 2003 – LAP “Offering a unique village- “Home to one of Australia’s like atmosphere, vibrantly largest retail centres, sophisticated lifestyle and Broadbeach provides only a relaxed ambience.” the best in retail therapy.” oasisshoppingcentre.com www.Broadbeachgc.com 14
2.3 Vision Our vision for Broadbeach Broadbeach is an integral part This transformation is a unique of the Gold Coast experience for opportunity for the city to tourists, locals and commercial maximise enjoyment of the streets, enterprise. It’s seen as a family so they can be walked safely oriented and safe environment at anytime of day or night, add and characterised by highrise vibrancy to the area and support apartments and mixed use the local economy. precincts including tourist New activities may include accommodation, restaurants, extended outdoor dining serviced offices, recreational opportunities, street vending, opportunities, varied retail outlets creative or cultural activities, and businesses. or simply improve the comfort It’s renowned for its festivals, of pedestrians and encourage cultural life and sporting events. people to interact and enjoy the However, portions of the precinct public places. are looking tired, outdated and Permanent streetscape require revitalising. improvements may include fixed This Master Plan aims to items such as public seating, reinforce Broadbeach as the lighting and street trees or premier destination for locals and temporary elements such as visitors as the event, dining and moveable furniture, outdoor commercial precinct of the city dining, and street vending. This where more people choose to live, strategy identifies principles work, invest and spend time. and opportunities relating to these elements, and makes Public open spaces, such as recommendations for the design Victoria Park, Federation Park, of the precinct as well as policy Broadbeach Mall and Kurrawa and projects to contribute to the Park, will be transformed to ongoing use and experience of provide great amenity and support the precinct. first class recreational, cultural and social activities. Broadbeach will support the local community in recreation, social, The streetscape will be improved shopping and business needs, offer to become quality pedestrian visitors a memorable experience boulevards. The shared zones and create a desire to return. and laneways will be activated to encourage people of all ages to enjoy live music and public art and provide for an exciting choice of outdoor dining venues. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 15
3.0 3.1 Landmark destinations Key Site Analysis – Precinct scale Broadbeach Mall Surf Parade Oracle Potential (ground floor retail) Evacuation Centre Major destinations Gold Coast Convention and Exhibition Centre 2 1 Kurrawa Oasis Shopping SLSC Centre 3 Jupiters Hotel and Casino Pacific Fair Shopping Centre opened its doors in mid 1977 with Kmart and Coles being the original anchor tenants Broadbeach and it became the largest shopping centre in the Southern Primary Hemisphere. It’s well connected to the broader Gold Coast School market by the public transport network and at the completion of its current $670m redevelopment will add over 50,000m2 of retail Pacific Fair space, including the new David Jones and Woolworths stores, Shopping Village and an additional 1300 car parks (6500 in total). Light rail/bus interchange 16
200,000 PEOPLE VISIT BROADBEACH 15% OF BROADBAECH 16% OF BROADBAECH PER WEEK RESIDENTS WALK HOUSEHOLDS HAVE TO WORK NO CAR Oasis Shopping Centre is on the site of Lennons Broadbeach Jupiters Hotel and Casino has been operational for almost The Gold Coast Convention and Exhibition Centre (GCCEC) Hotel – Broadbeach’s first development in 1956. The centre 30 years and was Queensland’s first casino. Spread over opened in June 2004 as Queensland’s third convention centre consists of three levels and over 100 stores anchored by seven acres, it includes bars, restaurants, conference facilities, and Australia’s largest regional convention centre. It’s home Woolworths. There are over 1000 car parks within the complex theatres and ballrooms, a hotel and casino, making it an action to local and national sporting and special events, concerts, and it’s home to the Oasis Monorail which connects the and entertainment destination. Jupiters Hotel and Casino is seminars and exhibitions. With significant growth predicted shopping centre to Jupiters Hotel and Casino. linked to Oasis Shopping Centre by monorail. in the national and international business tourism market, the GCCEC will further enhance Broadbeach’s profile. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 17
3.2 Walkability 3.3 Pedestrian network Broadbeach is one of the most walkable suburbs on the Gold Coast according to walkscore.com with a score of 79, meaning most errands can be accomplished on foot. From any location in Broadbeach, residents and visitors are no more than 150 metres away from open green space and 300 metres from the creek or beach. A light rail station is approximately 100 metres from Surf Parade – the heart of Broadbeach; another stop is in front of Pacific Fair Shopping Centre. According to Broadbeach Alliance’s ‘Path Intelligence Weekly Report’, Broadbeach is host to approximately 200,000 visitors a week. ‘Gold Coast City Transport Strategy 2031’ aims to increase all daily walking trips across the city by 1.9 per cent and cycling by 4.1 per cent over the next 16 years. 50m The City Parking Plan 2015 advises that approximately 16 100m per cent of households in Broadbeach have no car and that 15 per cent of the more than 4600 residents walk to work. 200m 300m 500m Key Major route Secondary route Raised walkway Arcade linkage Pedestrian crossing Roundabout Traffic lights/signals 18
3.4 Street permeability Pedestrian accessibility and permeability in Broadbeach A recommendation derived from the 2002 Broadbeach Master is restricted. Vehicular movement throughout the precinct Plan was the concept of a beach to creek initiative, which dominates pedestrian movement and restricts the ability for looked at greater connectivity, permeability and accessibility users to make their way from one destination to another with through Broadbeach. ease (e.g. the high number of roundabouts facilitate vehicular From Queensland Avenue to Margaret Avenue, the east - west movement but significantly impede pedestrian movement). orientation of streets is favourable to this concept. However, This may be attributed to the 1950s -1960s boom times the permeability of most of these streets is restricted due to where development was driven by the growing popularity of buildings acting as barriers. Only Queensland Avenue, Elizabeth motor vehicle. Avenue and Margaret Avenue allow beach to creek permeability There is a pedestrian disconnect with the parks within the for pedestrians, cyclists and vehicles. core precinct. Moreover, these three streets connect the Gold Coast Highway The Gold Coast Highway essentially splits the activity to Old Burleigh Road providing informal and non-designated destinations of Jupiters Hotel and Casino, Gold Coast pedestrian access to Kurrawa/ Pratten Park and the beach. Convention and Exhibition Centre and Pacific Fair Shopping There is an opportunity to strengthen the beach to creek Centre from the Broadbeach core business precinct. initiative through Victoria Avenue and Victoria Mall by increasing Internal pedestrian arcades within shopping centres add the pedestrian connectivity at the Surf Parade/Victoria Avenue to the pedestrian network of Broadbeach and ease the intersection and an improved, realigned pedestrian crossing at permeability issues. Old Burleigh Road into Kurrawa Park and the beach. The quality of footpaths around newer developments (Oracle, Aria, Wave etc.) is adequate; however the remaining sections are outdated with varying types of finishes and require upgrading. For all issues relating to Disability and Discrimination Act (DDA) and equitable access refer to the document Gold Coast 2018 Venue Precinct Accessibility Strategy. Key Major avenue with ‘beach-creek’ connection East-west orientation North-south orientation Major north-south avenue Roundabout Barrier Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 19
3.5 Bicycle network 3.6 Vehicular network The perimeter of the Broadbeach core business precinct is already well connected via on-road and off-road cycleway as well as the existing Oceanway. Within the precinct perimeter, the bicycle network and connections are not clearly identified, bicycle parking is inadequate and there are no designated bike sheds providing a protected place to park a bicycle to continue a journey via public transport or shop, dine or work. Bringing a single bicycle or multiple bicycles as a family into the centre of the precinct remains a challenge. However, there is a bike shed located just outside the precinct at Broadbeach south light rail station. Enhancing opportunities for the on-road cycleway along Surf Parade and Victoria Avenue West would offer a route directly into the centre of the precinct. The provision of bike sheds and/ or designated bicycle parking racks in accessible locations would encourage additional use of the bicycle as a mode of transport to and from the precinct. Key On road cycleway Off road cycleway Oceanway 20
Broadbeach was built on the idea of a car friendly environment, therefore the movement network is highly favoured towards vehicles with a high number of roundabouts, large intersections, wide traffic lanes, two-way streets and slip lanes. The vehicular entry point into Broadbeach has arguably always been Victoria Avenue (as the traffic count data suggests). However, since the opening of the light rail system, the pressure on Victoria Avenue has eased as vehicles can now enter Broadbeach from the Gold Coast Highway/Elizabeth Avenue intersection. Traffic count data provides evidence of reduced traffic in Victoria Avenue since construction of the light rail. Another traffic change initiated by the light rail system is the closure Traffic counts of the left turn from Queensland Avenue to Gold Coast Highway. Traffic Speed Speed Vehicular traffic is now directed along the Gold Coast Highway side Street Date direction km/h Traffic direction km/h Total/day lane, past Main Place shops and on to Victoria Avenue (left turn 01/12/10 9505 east 35 7707 west 38 17,212 only on to Victoria Avenue). 27/11/11 7758 east 36 7841 west 40 15,599 Victoria Avenue 04/08/12 8715 east 38 8572 west 38 17,287 01/02/13 8644 east 37 8927 west 37 17,571 20/08/13 7289 east N/A 6982 west N/A 14,271 Gold Coast Highway (north) 26/11/11 19,224 north 62 21,248 south 55 40,472 Gold Coast Highway (south) 26/11/11 22,686 north 62 21,464 south 59 44,150 Surf Parade (north) 01/01/2003 6844 north 34 5413 south 34 12,257 25/11/11 4810 north N/A 4671 south N/A 9481 10/08/12 4916 north N/A 5073 south N/A 9989 Surf Parade (south) Key 01/02/13 5222 north N/A 6263 south N/A 11,485 20/8/13 4457 north N/A 5837 south N/A 10,294 Gold Coast Highway 04/08/12 2111 east 48 2305 west 49 4416 Main routes into the precinct Queensland Avenue 01/02/2013 2356 east 46 2069 west 48 4425 20/08/13 1769 east N/A 1678 west N/A 3447 Secondary route Permeability barrier Old Burleigh Road 01/06/2004 4305 north 44 2921 south 43 7226 Existing roundabout intersection Charles Avenue 26/08/11 2735 east 39 2870 west 40 5605 Existing traffic signal intersection 26/11/2011 1304 east 33 801 west 32 2105 Potential street activity 04/08/2012 1589 east 46 890 west 42 2479 Elizabeth Avenue 01/02/13 N/A 42 N/A 40 2776 Significant ingress/egress point 20/08/13 1493 east N/A 809 west N/A 2302 Significant driveway Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 21
3.7 Public transport Based on the timetables available from Translink, between 9am and 10am on any weekday, a total of 22 buses travel through Surf Parade. This equates to a bus frequenting this street approximately every three minutes. During this same time period, statistics obtained from Path Intelligence Ltd weekly reports, reveal over 8000 visitors or pedestrians frequent the area. The high frequency of buses and other vehicles combine to affect the amenity of pedestrians using the precinct. The existing bus system plays an important role in connecting locals and visitors from Broadbeach to other attractions throughout the city. It also provides an alternate mode of transport for locals and visitors from the south and west to dine, shop, play or attend major events within the precinct where the light rail is not yet available. Bus stops are located centrally at Victoria Park and a short walk to the connecting Broadbeach North light rail station. Opportunities exist to improve pedestrian and dining amenity along Surf Parade through further investigations into alternate bus routes with potential for additional bus stops located on Old Burleigh Road; providing direct access for public transport users to the Kurrawa Park amenities, Kurrawa Surf Life Saving Club and the beach. Translink bus travelling south along Surf Parade. Key Light rail route Bus route 705*: Every 10 –15mins from 6am –10.30pm, 7 days a week. Reduced frequency before 6am Bus route TX2*: 10 –15mins between 8am – 11am Northbound 10 –15mins between 2pm – 7pm Southbound Bus route TX3*: 10 –20mins between 8am – 11am Northbound 10 –15mins between 2.30pm – 6pm Southbound Translink bus stop Light rail station * Information retrieved from Translink bus timetables and network map. Effective Monday 21 July 2014. 22
3.8 On-street carparking The map adjacent outlines existing opportunities for on-street car parking in the core precinct of Broadbeach. City Parking Plan 2015 As of January 2015, just under 50 per cent of the more than 300 The ‘City Parking Plan 2015’ recognises Broadbeach as a on-street car parking bays are paid parking. very popular destination for both pedestrians and vehicles. As 50 per cent of bays are paid car parking, available Over 10,000 off-street car parking bays are currently available in on-street car parking is in demand. Broadbeach. The Oasis and Pacific Fair shopping centres cater for nearly 70 per cent of that number. This plan “...harnesses the potential of new parking technologies, complemented by best practice policy to While the network of Person With Disability (PWD) car parking improve the convenience and availability of parking and within Broadbeach appears to have an even spread of bays provide a legible and transparent pricing mechanism. The throughout the precinct, the two most pedestrian-populated Plan ensures that parking is available in the right place, at the streets, Surf Parade and Charles Avenue, are without designated right time and the right price.” PWD car parking bays. The plan also recognises the demands for better and wider There are existing on-street car parking bays which interrupt footpaths, outdoor dining opportunities and streetscaping/ pedestrian movement by creating ‘pinch points’ which force landscaping. pedestrians away from desired lines and restrict opportunities to widen the footpaths. Key Two hour timed car parking bays 15 minute car parking bays An example of on-street car parking creating pinch-points for pedestrian movement on Surf Parade. Loading zone Two hour paid car parking bays Translink bus/private coach zone PWD car parking bays Taxi ranks One hour paid car parking bays Unrestricted car parking bays Secure taxi rank - time restricted An example of on-street car parking creating pinch-points for pedestrian movement on Queensland Avenue. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 23
3.9 Built environment 3.10 Capital works program The built environment of Broadbeach has changed immensely over the past 15 years as the area has become more popular with tourists and locals alike due to easy accessibility to services and 10 public transport. The Broadbeach terraces (two storey walk-ups) are distinctive residential buildings from the 1960s and 1970s. These buildings characterise the streets south of Elizabeth Street and offer great place making attributes, such as greater passive surveillance, site history and variety to the recently built developments. The more recent developments include luxury highrise towers and resort 5 developments, with many being over 20 storeys in height. 7 1 The ‘Broadbeach Local Area Plan’ under the ‘Gold Coast 2003 Planning Scheme’ describes the Broadbeach core business area as: 6 “...developed to promote the consolidation of commercial and retail activities in the core area, while intensifying residential and active mixed use development during the day and evening. 8 2 Commercial enterprises, particularly restaurants, outdoor dining, retailing, entertainment and ancillary land uses are promoted at 9 ground level in this precinct. 3 Development within this precinct should promote the Broadbeach Streetscape Framework Plan to establish a strong local streetscape character framed by high quality built forms...” 11 The centre of activity within the commercial core precinct has also moved over time as a result of new developments. Main Place was the ‘go to’ spot of the 1960s and 1970s before Oasis Shopping Centre and Victoria Mall rose to prominence in the 4 late 1980s. Surf Parade in the early 2000s, became the place to be seen as the restaurant business boomed, which now has expanded south to Oracle. 24
Key Main Place 2017-2018 Roads surface, pavement and kerbs Charles Avenue 2016-2017 Roads surface, pavement and kerbs Philip Avenue 2015-2016 Roads surface, pavement and kerbs Margaret Avenue 2015-2016 Roads surface, pavement and kerbs Margaret Avenue/Surf Parade intersection signalisation Footpath widening northern side of road Surf Parade 2016-2017 Streetscape upgrade, (Commonwealth Games /Maintenance Asset renewal project) Pedestrian Priority Zone Project Victoria Mall Commonwealth Games project Kurrawa Park Commonwealth Games project Sewer pump station 2016-2017 upgrade to pump station to accommodate for future population growth Footpath works City of Gold Coast project. Widening of footpath and some streetscape works to Surf Parade between Victoria Avenue and Elizabeth Avenue Surf Parade (north) Footpath widening from Queensland Avenue to Chelsea Avenue 11 Surf Parade (south) Footpath widening from Margaret Avenue to Elizabeth Avenue For more information about upcoming projects, contact City of Gold Coast on 1300 465 326. Oasis redevelopment on Surf Parade. Image courtesy of City Place Making. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 25
Kurrawa/Pratten Park – City recreation park. Federation Park – Local recreation park. Victoria Park during Blues On Broadbeach 2014. 3.11 Green open space Kurrawa/Pratten Park is the dominant park within the precinct, Usage of precinct parks Open space ratio with high activity use during the week and on the weekend. It’s the Kurrawa/Pratten Park caters for a large number and variety of New York City (NYC) has a goal of achieving 2.5 acres most iconic park within Broadbeach and is host to a number of users and is promoted as a location for passive recreation, festivals (10,117 metres squared) per 1000 persons. different events throughout the year. and special events. It also has permanent features such as the all According to qpzm.com.au (demographic information and Federation Park and Victoria Park are similar in size and both abilities playground which caters for people with disabilities. statistics online service), at the time of the 2011 ABS census, are relatively quiet with low activity use. Victoria Park is used for Victoria Park has very low patronage considering its key Broadbeach had a population of 4,614 persons. major events such as Blues on Broadbeach. The limited pedestrian location within the commercial precinct. According to statistics permeability and access to these parks may affect user activity. To match the desirable open space NYC ratio, Broadbeach approximately 12 per cent of all visitors to the Broadbeach core requires an open space network of approximately 46,680 metres Gold Coast Bulletin Centenary Park is categorised as precinct visit Victoria Park spending just over 30 minutes per visit. squared. Currently Broadbeach’s open space totals 165,893 amenity space. With a major highway, arterial road and a It could be suggested that these figures do not give an accurate metres squared which is nearly four times that of NYC’s goal. natural water course bordering this park, activity use is low account of actual usage as pedestrians may only be using the and is usually associated with pedestrians walking to and from public facilities and bus stops on Victoria Avenue and Surf Parade other destinations. which abut Victoria Park. Parks and open space assets officer Although no usage statistics are available for Federation Park, from visual inspections, usage is seen as restricted to Several key open space issues were discussed with Broadbeach professionals on work breaks and a small number of residents Alliance in May 2011 by a City officer. Some of these issues included: from neighbouring accommodation. • over-embellishment could affect the usability of parks Nearly 100 per cent of usage of Gold Coast Bulletin Park is pedestrians walking through from one destination point to another. • opportunities to decrease traffic accessibility and promote pedestrian access by increasing footpath width to include more Open space connectivity trees and grassed areas There is a great opportunity for people to connect with the • alliance with Education Queensland for community use of parklands which are within walking distance from residential school ovals towers, office and shops, and transport nodes. • sacrificial/temporary open space - community gardens in The strength of the ‘green connectivity’ (or green linkage) of the proposed development sites, reclaiming of parking bays. open space network however, is poor, restricted by the barriers of vehicular carriageways and lack of established trees and garden beds in connecting streets. 26
6 Key 2 Value of land based on recent sale of City land of $3,000,000* for 1138m2 Gold Coast Bulletin Centenary Park – amenity space. *Figure derived from Gold Coast Bulletin 1 article, 14 September 2014 Kurrawa/Pratten Park Category - City Recreation Park Area - 123,981m2 Gold Coast Planning Scheme 2003 Use - High The intent for public open space in Broadbeach Local Area Plan Owner - City of Gold Coast Value - $326,813,916* in the Gold Coast 2003 Planning Scheme aims: 3 4 Federation Park “To retain and improve existing open space areas, and to Category - Local Recreation Park Area - 5000m2 facilitate a wide range of active and passive recreation Use - Low opportunities consistent with the needs of the tourist and Owner - City of Gold Coast 1 Value - $13,200,000* residential catchments they serve... Victoria Park The small parks also offer opportunities for passive recreation Category - Local Recreation Park and for the staging of festivals and special events, in Area - 5112m2 Use - Low association with the adjacent commercial areas. These Owner - City of Gold Coast opportunities are to be protected... Value - $13, 500,000* It’s intended to create a pedestrian link along the Little Gold Coast Bulletin Centenary Park Category - Amenity Space Tallebudgera Creek corridor to provide recreational access Area - 17,300m2 (usable space 8350m2) and pedestrian connectivity between the different precincts. Use - Low Owner - City of Gold Coast Riparian vegetation is also intended to be preserved, Value - $45,600,000* rehabilitated where required and enhanced within this (usable space $22,000,000) waterway corridor.” Moya Egerton Park Category - Amenity Space At the time of writing, the City Plan 2015 has been released and Area - 14,500m2 5 Use - Moderate these parks will be guided in part by an overriding Open Space Owner - QLD State Zone Code which looks at favourable outcomes based on land Value - N/A use, character and built form, among others. Gold Coast Convention Centre Category - Open Space Linkage Area - 10,389m2 Use - Low Owner - Private Value - N/A Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 27
3.12 Service infrastructure The following maps outline the extensive network of service infrastructure in Water Stormwater Broadbeach. The earliest recorded underground service (potable water main) still in operation was installed in 1950 along the Gold Coast Highway. Some points of interest include: • Asbestos cement is found in a majority of the potable water and sewer mains as many of these pipes were installed in the 1970s and 1980s, however, newer pipes are made from PVCU (sewer) and CLDI (water). • During early works of the light rail project, some of the underground service infrastructure was upgraded. Locations of upgrades were limited to areas in the light rail corridor. • Overhead power lines still dominate some of the key streets of Broadbeach such as Queensland Avenue and Elizabeth Avenue, which has a significant effect on street and pedestrian amenity. Above ground power vs underground power The photos above show the difference in street amenity between overhead and underground power lines. Overhead powerlines restrict significant tree selection and footpath widening. • majority of pipes installed in 1975, with the earliest • pipes installed from 1968 installed in 1950 • newer pipes installed as late as 2011 • latest upgrade in 2009 on Queensland Avenue • pipe sizes range from 150 – 1500mm NOTE: The information on this map was obtained from Dekho software program on 25/08/14. As this is a desktop analysis, it is recommended a full detailed survey is undertaken prior to any construction works • DIA size of pipes range from 100 – 600mm • depths range from 0.8m – 4.4m to determine locations and condition of underground services more accurately. • majority asbestos cement mains. • made from reinforced concrete. 28
Energex Sewer APA Gas Key Core Business Precinct Commercial Precinct Open Space Precinct Potential street activity Water Stormwater Overhead Energex line Underground Energex line Streetlights Sewer Gas main High pressure steel gas main • majority of power underground in the core precinct area (blue) • pipes installed from 1975 • gas pipes 1990 – 2002 • lack of street lights in Surf Parade (Queensland Avenue to • newer pipes installed 2010 • some pipes were installed without commission dates Victoria Avenue) • depths range from 0.76m – 4.97m • high-gas mains: 32 – 90 DIA • network of 11Kv and low voltage power. • majority of pipes made from asbestos cement. • high-pressure steel main: 90 – 100 DIA. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 29
3.13 Precinct events Blues on Broadbeach is a free music festival that started in 2002 and has won a number of event awards. It spans four days and nights and is unique as it feeds on the village-like atmosphere and relaxed ambience of the precinct. This yearly event is held on the streets and parks of the business precinct including Surf Parade, Victoria Avenue, Victoria Park and Broadbeach Mall. Although this event is hugely successful, Blues on Broadbeach, 2015. Image courtesy of Broadbeach Alliance. the streets and parks could be better designed to accommodate the event by providing a safer and more comfortable experience for visitors and locals. 1 Broadbeach Jazz is a weekend event that occurs in August. It includes a number 4 Key of entertainment activities throughout Broadbeach for all ages and features a Major Attractions number of outdoor stages, a host of street Broadbeach Jazz – August entertainment and eclectic street markets. 3 Broadbeach Country Music Festival – June Blues on Broadbeach – May Busking locations Broadbeach Markets • eastern end Broadbeach Mall Opera in the Park – October • mall area adjacent to access stairs Busking locations • Broadbeach Mall Stage Other events • boardwalk Convention Centre 5 2 All year concerts, exhibitions, sporting, sales, conventions • old Stage area western end of Mall adjacent to Niecon Plaza entry Victoria Park All year used as additional space for all events • Wave corner (corner Surf Parade and Victoria Avenue) Kurrawa Park All year concerts, marathons, sporting events • corner Surf Parade and Albert Avenue. Victoria Mall All year used as additional space for all events Jupiters Hotel and Casino All year concerts, conventions, casino 30
Country Music festival 2014. Image courtesy of Broadbeach Alliance Country Music Festival 2015. Image courtesy of Broadbeach Alliance. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 31
Broadbeach at night from T.E. Peters Drive. 32
3.14 Precinct safety Crime Prevention Through Environmental Design Crime Prevention Through Environmental Design (CPTED) (pronounced Sep-Ted) is a crime prevention strategy which outlines how physical environments can be designed in order to lessen the opportunity for crime. CPTED guidelines consider design and use, identifies which aspects of the physical environment affect the behaviour of people and then uses these factors to allow for the most productive use of space while reducing the opportunity for crime. This might include changes to poor environmental design such as street lighting and landscaping. Source: https://www.police.qld.gov.au/programs/cscp/safetyPublic/ From a community safety perspective, it would be desirable to increase the level of lighting consistently throughout the core commercial precinct. As one of the city’s key entertainment precincts, a high quality lighting strategy and outcome is recommended to improve safety and amenity as well as reinforce the festive theme and vibrancy after hours. To improve safety and amenity, Main Place laneway could be used for an artistic lighting project as well as encouraging businesses to increase active frontages on this lane rather than retaining its current ‘back of house’ status. Increased access to public toilets is often raised as a need. There’s currently a heavy reliance on public toilets located in Victoria Park and Kurrawa Park as well as the shared private toilets which are not always centrally/conveniently located, open or safe to access late at night. Safety Camera Network The network has good coverage of central Broadbeach with cameras monitored 24 hours a day, seven days a week which features a direct communication link to police. There are currently 50 operational cameras in Broadbeach. Maps of camera locations are available on our website at www.goldcoast.qld.gov.au/ Examples of CCTV cameras located throughout the Broadbeach precinct. community/safety-camera-network-6318.html Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 33
4.0 4.1 Streets 4.1.1 Queensland Avenue Queensland Avenue, in its present state, has limited pedestrian amenity and place making opportunities, however it does have the potential to be one of Broadbeach’s best streets. Its Site Analysis – street scale importance to Broadbeach business centre, Kurrawa Park and beach cannot be underestimated and it’s an entry gateway for the high number of visitors coming from the north. Queensland Avenue has a wide road reserve that borders the business precinct and links the Gold Coast Highway to the beaches. Streetscape improvements will reinforce it as a major pedestrian and cycling link to Kurrawa Park and the beach. ARADE 7 SURF P 5 FEDERATION PARK UE E AVEN 4 JUBILE 2 HWAY AST HIG 1 6 O 5 PRATTEN GOLD C PARK 3 9 ROAD ntial Reside rcial y Comme ity v it RLEIGH Acti RADE A v c ti A OLD BU SURF P 8 Key New development Frequency of vehicular use • Residential and commercial with allowances • High frequency of vehicular use along High amenity planting Overhead power lines made for public car parks Old Burleigh Road Pedestrian access Outdoor dining • Plans indicate street front activation and designs of high pedestrian amenity Independent commercial premise • Cafe adds to the amenity of the street Formalised pedestrian crossings Active street front Pedestrian access • Helps breakdown the private/public Informal pedestrian crossing points Public/private boundary • Minimal width for pedestrian access boundary by providing an active interface (vegetated, wall interface) • No road shoulder space due to grade Change in topography levels change and private interface landscaping Visual axis and vista Public/private boundary • High quality vista looking north from Exposed to high levels of solar access Pedestrian desire lines roundabout north along Old Burleigh Road (no defined boundary) • Informal walking track through landscaping • Distant views to Q1 as a focal point framed Strong winds from the east Public/private boundary to entry of Convention Centre by a stand of Norfolk Island pine trees On road car parking restricts (Wall interface – lacks amenity) Entry to Broadbeach centre – roundabout Light rail station pedestrian flow • Key focal point for vehicular entry into Broadbeach centre, the park and beach Informal crossing point Roundabout • Existing planting does not reflect the beach • Crossing point visually ‘sneaks up’ on side character of Broadbeach or provide an vehicles sweeping into Queensland Avenue appropriate entry statement to the area 34
Looking west towards Gold Coast Highway from the Phoenician Looking west at Federation Park Failed street tree Wide footpath with active shop fronts provides adequate pedestrian amenity. Existing Norfolk Pines provide a comfortable Tree species is not suitable or consistent However, there are points where the pedestrian travel route is disjointed as a result microclimate and shade. The narrow with other trees on the street. of 90 degree parking which interrupts pedestrian flow. footpath restricts pedestrian movement. Looking west towards Surf Parade Looking west at Federation Avenue intersection Looking east at Federation Avenue Surface treatment is consistent with existing palette and healthy planting softens the There is a lack of pedestrian amenity through this section of Queensland Avenue. The There is poor pedestrian amenity. Overhead power lines restrict street tree planting. corner. However, the footpath is cluttered with outdoor dining at the intersection. footpath is narrow and the surface treatment needs an upgrade. The tree planting also Public/private interface boundary is not aesthetically pleasing and minimal width to the fails to provide adequate shade and isn’t consistent with original master plan species. footpath impedes pedestrian movement. There is no edging around the tree which lessens the appeal of the streetscape. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 35
4.1.2 Surf Parade (Queensland Avenue to Victoria Avenue) Surf Parade is the dominant pedestrian street in Broadbeach with approximately 200,000 visitors a week. The street is filled with outdoor E dining and other commercial activities, which combined with the avenue VENU NSL AND A of trees brings a human scale to the area. The eastern side of Surf Parade QUEE is relatively new and contemporary whilst the streetscape elements on the western side of the road are outdated. 3 There is no clear pedestrian thoroughfare along either side of the street as a number of physical elements obstruct the footpaths. Surf Parade offers protection from the wind and shelter from other weather 8 conditions. Acoustic levels in Surf Parade are high as a result of the high frequency of buses and loading trucks. Large intersections are more conducive to vehicular movement than pedestrian movement and are not visually appealing. 3 1 7 4 E Key 4 ALBE RT AV ENU Exposed to high levels of noise Streetscape – Aria development Visual axis/vista • Design caters for high pedestrian amenity • A nice vista/visual axis to Kurrawa Park Outdoor dining is realised upon entering Surf Parade • Build outs for street trees allow increased pedestrian circulation space from Phoenician arcade which connects Active street front to Main Place • Awnings over the path bring a ‘human scale’ Formalised pedestrian crossings to the space Pedestrian barrier 3 • Commercial activity allows private/public • The absence of pedestrian access across Pedestrian access/Informal crossing points interaction Victoria Avenue on the western side of • Artwork on building adds interest to Surf Parade creates a disconnect between Pedestrian access barrier Surf Parade activity zones • Pedestrian access across Victoria Avenue on Surface grade change Streetscape – Wave development the eastern side of Surf Parade is not clear • Design caters for high pedestrian amenity and relatively dangerous 7 2 Artwork on Aria • Large expanse of pedestrian circulation Pedestrian bridge space reduces footpath congestion MAIN Mature street trees • Outdated pedestrian bridge with limited use. • Awnings over the path bring a ‘human scale’ Adds to the visual clutter of this intersection P Pedestrian circulation space to the space whilst also protecting patrons LACE from the weather Phoenician development Outdated shop signage facing Surf Parade • Commercial activity allows private/public • The form/shape of the building creates a white interaction wall along the western side of the street Low wall at intersection – visually U E High pedestrian activity Angled car parking RIA AVEN displeasing VICTO • Large numbers of pedestrians and outdoor • Angled car parking protrudes into footpath dining activity has created footpath space affecting pedestrian circulation in E VENU congestion in these areas the area RIA A VICTO 5 6 36
Looking south down Surf Parade at the Albert Avenue intersection Looking north along Surf Parade from Victoria Avenue Looking north to Surf Parade from Victoria Park The frequency of delivery vehicles that exit Albert Avenue and head south to the busy The intersection has wide lanes and a large expanse of asphalt. The pedestrian bridge There is a lack of pedestrian connectivity and permeability from Surf Parade to Victoria intersection of Surf Parade and Victoria Avenue is high. This is due to a large number of is dated and adds to the visual clutter of the area. Park, reinforcing the idea that vehicles dominate the precinct. loading bays located on the southern side of Albert Avenue. Looking east towards Kurrawa Park from Phoenician Arcade Looking north towards Queensland Avenue and Federation Park Looking south towards Victoria Avenue This is a pleasant entry to Surf Parade with a focal point of Kurrawa Park. There’s Outdoor dining ‘tents’ and parking bays create visual clutter and disrupt pedestrian Outdoor dining ‘tents’ create visual clutter and disrupt pedestrian movement in Surf Parade. potential to strengthen the visual axis and connection to the park. movement in Surf Parade. Broadbeach Core Business Precinct Master Plan – March 2016 – Version 1 37
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