BEST PRACTICE - ANYTIME, ANYPLACE - T-Systems
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BEST
MOBILITY 4.0
VOLKSWAGEN‘S D³ STRATEGY
CIO TALK EUROGATE
OPEN TELEKOM CLOUD
PRACTICE
SHELL MAKES HISTORY
BEST PRACTICE 3 / 2016
SECURITY EVALUATIONS
Issue 3 / 2016
ANYTIME, ANYPLACE
Rewriting tomorrow’s work playbook
EDITORIAL
—3
OPeN WORK 4.0 NEEDS
PARTNERS.
BOTH INTERNALLY
FOR YOUR AND EXTERNALLY.
Flexibilität
Reinhard Clemens, Member of
the Board of Management at Deutsche
Telekom, and CEO of T‑Systems
Closed for everybody else
WORK IS BECOMING MORE DIGITAL, flexible and con- All these changes are driven by technological innovations
nected. And one of the biggest drivers of this trend is, in my that must not be ignored, lest we fall behind in areas that
view, the convergence of real and virtual mobility. In no more matter to our business: the labor market, productivity, or the
than ten years, increasingly autonomous cars will allow us to intelligence needed to organize our work in newer, more ef-
spend less time driving and more time working on the road. By ficient ways.
2035, a steering wheel will probably be as foreign a concept to Personally, I am most interested in how this trend affects
tomorrow’s children as phone hooks or rotary dials are to to- employees at our organizations. After all, the more closely our
day’s youth. Industry 4.0 and the Internet of Things will funda- physical and cyber worlds are connected by the Internet, big
mentally transform how we develop and manufacture all kinds data and high-performance computing, the more “anytime,
of devices, from cars to machinery to electronics. However, anyplace” working becomes a viable option. But that’s what it
they will also change how we use these things – when, where should remain – an option, not a requirement. Giving people
and how we work with them. greater freedom in where and when they work should trans-
For example, our clothing may soon figure prominently in form work in a way that simultaneously satisfies the needs of
interactive communications, as pioneered by Fashion Fusion, three different sets of stakeholders: the organization, its fluid,
one of our group’s innovation projects. New technologies virtual teams and the individual employees.
such as artificial intelligence, augmented reality, 3D printing It’s the latter group – the “employee side of digitization”,
and collaborative robots will either change current work mod- as it’s called in our top story by Georg Pepping, T-Systems’
els – whether ours or our customers’ – or give rise to entirely Director of Human Resources – that an organization has to
new ones. How will organizations and their employees re- consider in everything it does. Especially since employers ex-
spond to the fast-growing importance of freelancing, co- pect employees to possess new skills: discipline, personal
working and virtual teams? More and more high performers responsibility and the ability to optimize the use of their en-
now support organizations as independent contractors in- ergy, talent and creativity.
stead of permanent employees. Plus, technology will tilt the In that sense, trust-based corporate management and re-
playing field even further as it gains the ability to replace more sponsible self-management by employees also call for a new
and more human production capability. Organizations will form of partnership. And partnership is as important to Work
only manage this transition gracefully if they have secure 4.0 as technology. One cannot exist without the other.
cloud platforms and reliable connectivity. Ideally, they will in-
stitute centralized data management with clear interfaces, Best regards,
too. After all, as Klaus Holzhauser, the Managing Director of Reinhard Clemens
Photo: Deutsche Telekom AG
PAC Germany says in the interview in this issue, users don’t
want products or technologies; they want solutions to their
challenges. And today, you can only find the right solutions by
partnering and being willing to open up. That’s a statement
that has many layers.
INTRO IT titans’ new buildings
—5 More massive, modern and spectacular
ROOM FOR CREATIVITY.
SILICON VALLEY’S IT TITANS ARE
COMPETING TO BUILD THE MOST
MASSIVE, MODERN AND SPECTACU-
LAR BUILDING. WHO WILL COME UP
WITH THE MOST UNUSUAL DESIGN?
GOOGLE HAS DEVISED A 75,000
SQUARE METER GLASS-CANOPIED
CAMPUS USING LIGHT MATERIALS.
ITS VISION: OPEN SPACE FOR
TOMORROW’S FLEXIBLE, MOBILE
WORKERS. THE TARGET MOVE-IN
DATE IS 2020.
Photos: Heatherwick Studio and Bjarke Ingels Group, Facebook/dpa, Flickr Forgemind ArchiMedia
Facebook’s headquarters in Menlo Park is a miniature city (above).
Apple is the furthest along with its headquarters in Cupertino (below).
Star architect Sir Norman Foster designed a spaceship with a lush
green oasis and an underground auditorium.
INTRO Hatsune Miku
—7 Virtual singer
Flesh-and-blood pop stars can only dream of this level of fame:
Hatsune Miku has over 2.5 million followers on Facebook. Her fans
compose songs and write lyrics for her: from heavy metal to pop to
ballads that Hatsune Miku sings on stage as a hologram backed by a
live band. Corporations such as Google and Toyota have already
launched ads featuring the virtual singer.
SHINING STAR.
WITH HER LONG GREEN TRESSES,
HATSUNE MIKU IS A FULL-BLOWN J-POP
STAR. SO HOW IS SHE DIFFERENT
FROM OTHER SINGERS? SIMPLE:
SHE’S A HOLOGRAM, PROGRAMMED
BY DEVELOPERS IN SAPPORO.
SHE PACKS CONCERT HALLS IN JAPAN.
NOW SHE’S TAKING EUROPE AND
AMERICA BY STORM.
Photo: Torn Hanai/Reuters
WHIZ KID.
NICK D’ALOISIO MAY ONLY BE 20, BUT
HE ALREADY LEADS A TEAM AT YAHOO
IN LONDON AND CALIFORNIA. WHILE
LIVING WITH HIS PARENTS, THE
THEN-15-YEAR-OLD DEVELOPED
SUMMLY, AN APP THAT AUTOMATICALLY
CONDENSES NEWS ARTICLES INTO
SMARTPHONE FORMAT. YAHOO
BOUGHT THE APP FOR 30 MILLION US
DOLLARS. TODAY, THE BRITISH
WUNDERKIND IS AN EMPLOYEE AT
YAHOO, WHERE HE WORKS ON APP
NEWS DIGEST, A SUMMLY SUCCESSOR.
—9
INTRO
Nick D’Aloisio
Messages for smartphones
He thrilled investors as a teen; today, he shows corporations how to
get things done. “I always program when I’m bored.” That’s how D’Aloisio
came up with the idea for Summly. No wonder Time magazine named
him one of the world’s most influential teenagers in 2013.
Photo: Nic Walker
CONTENTS Issue 3/2016
— 11
12
40
It helps to
think big when
securing data
used in public
cloud services.
Shell hired
T-Systems to
handle the
biggest data
center move in its
history.
24
BEST PRACTICES
MOBILITY
34 SKEPTICS NO MORE.
12 WARNING: NEW FREEDOM. 30 CIO TALK WITH EUROGATE.
SALESFORCE. ContiTech, REWE, Zalando and Ströer Digital 37
WORK 4.0. Real and virtual mobility are pushing the traditional bound- SECURITY NETWORK. Wolfram Müller, CIO at Europe’s largest switched to the CRM market leader with support from a German
aries of our working world into entirely new dimensions. Technologies container terminal operator, talks about cybersecurity in the Internet service provider.
such as 3D printing, voice control, artificial intelligence, M2M and IoT of Things, 99.8 percent IT performance and the advantages of
have rewritten the work playbook. Companies and employees sound having a “spider in the web”.
freer – but is that something they want and can manage? 37 A BIG MOVE FOR BIG DATA. ABOUT THIS PUBLICATION
SHELL. 69 IT environments, 7,000 servers, over 100 mission-critical Published by: General Managers:
20 MOVING TARGETS. systems – T-Systems took on the largest data center relocation in Roger Voland, Christian Backen, Alexander Uebel
30 Shell’s history. And pulled it off on spec, on time and on budget.
T-Systems International GmbH Production Manager at
Heinrich-Hertz-Str. 1 HOFFMANN UND CAMPE X:
ANALYZE IT. According to Klaus Holzhauser, the Managing Director of 64295 Darmstadt Sandra Heiske
Pierre Audoin Consultants Germany, mobile working requires cautious Publication Manager: Production: Wym Korff
40 CLOUD COVER.
Photos: Christian Kerber, Martin Bernetti/AFP/Getty Images, vario press; Illustration: Cindy Schmid, Title: Cindy Schmid
investment and genuine partners. Gina Duscher Litho: Olaf Giesick Medien-
Executive Editor: produktion, Hamburg
Tatjana Geierhaas Printing:
OPEN TELEKOM CLOUD. Even mid-market enterprises such as Editor-in-Chief: NEEF + STUMME premium
22 MISTAKEN MEASUREMENTS. communications provider Schwaiger or software licensing specialist Thomas van Zütphen printing GmbH & Co. KG, Wittingen
Octopus are turning to public cloud services. But they’re choosy (responsible for content) Copyright:
PIONEER. US economist Erik Brynjolfsson believes that the value when it comes to legal certainty and data protection. Organization: Anke Echterling © 2016 by T-Systems. Reproduction
Art Direction: Jessica Winter requires citation of source and submis -
created by digitization should be measured differently in the future Layout: Silke Weißbach sion of a sample copy. The content of
and that machines will never overtake people. Graphics Manager: Susanne Narjes this publication does not necessarily
42 HOW HACKING HELPS. Operation Manager: reflect the opinion of the publisher.
Maike Bamberg
24 TAKING AUTOMOBILE LITERALLY. SECURITY EVALUATION SERVICES. Who do you call to see how Translation:
Read it yet?
Best Practice Online:
your latest product innovation stacks up? Regardless of your Native Speaker www.t-systems.com/bestpractice
AUTOMOTIVE. How connectivity, artificial intelligence and predictive industry, if it’s hardware or software, you can call the programmers, Authors of this issue:
analytics are transforming the automobile of the future. The directions engineers, mathematicians, cryptologists and physicists at Sven Hansel, Roger Homrich, Michael Downloaded
Hopp, Heinz-Jürgen Köhler, Thorsten it yet?
taken by BMW, Audi and VW. T-Systems’ testing center.
Rack, Guido Reinking, Scan the code for
Anja Steinbuch, Thomas van Zütphen the Best Practice+
Publisher: App or visit:
29 DRIVING CHANGE WITH D³. 44 A STATE GOES IP. HOFFMANN UND CAMPE X itunes.apple.com
A trademark of HOFFMANN
UND CAMPE VERLAG GmbH Questions and suggestions?
VOLKSWAGEN GROUP. “D cubed” is how Chief Digital Officer GOVERNMENT NETWORKS. North Rhine-Westphalia generates
Harvestehuder Weg 42 bestpractice@t-systems.com
Johann Jungwirth describes the largest European carmaker’s more data traffic than any other German state. It now uses a single IP 20149 Hamburg
approach to digital transformation – for customers, for products Eurogate CIO Wolfram Müller (left) and Patrick Molck-Ude, transmission standard for data and telephony with speeds of up to Tel. (040) 441 88-451
and for the company. Director of the Telecommunications Division at T-Systems. 10 gigabits per second. E-Mail: cp@hoca.de
FOCUS Mobility
— 13 Work 4.0
Anytime,
anyplace.
WORK HAS CHANGED. PEOPLE USED TO GO TO THE OFFICE, SIT
AT A DESK AND DO ALL THEIR WORK THERE. NOT ANYMORE:
DIGITIZ ATION HAS ADDED A NEW DIMENSION TO HOW WE WORK.
“EVERY DAY” HAS BECOME “ANY TIME”. “HERE” HAS BECOME
“ANYPL ACE”. WE ALREADY VIEW MOBILIZ ATION AS THE COMPLETE
DIGITIZ ATION OF WORK. BUT WHEN TIME AND PL ACE CONVERGE
IN THE REAL AND VIRTUAL WORLDS, WE NEED FIRM RULES
TO MANAGE THIS NEW FREEDOM PROPERLY.
Illustration: Cindy Schmid
FOCUS Mobility
— 15 Work 4.0
Thomas van Zütphen
ASSIGNED DESKS DIED SURPRISINGLY QUICKLY. First, the lap-
top arrived – now you can work anywhere! Their fate was finally
sealed when cell phones morphed into smartphones.
And now? Do you still make your own phone calls or do you let
your jacket handle it? – Wait, what?
These innocent questions may still throw you off today, but you
won’t even hear them tomorrow. It’s all a matter of looking ahead.
As Claudia Nemat, Member of the Deutsche Telekom AG Board of
Management, Europe and Technology, put it, “There’s no law re-
quiring you to use smartphones for all your telecommunications.
Don’t get me wrong: it’s a wonderful invention, just as the rotary
phone was in its day. But one day, they will both end up in a
museum for our grandchildren to admire.”
One company that’s looking ahead is Levi Strauss, the jeans
manufacturer. It is already developing fabrics that integrate touch
interactivity into trousers and jackets. They can send commands to
smartphones or other devices so that users can make calls or send
text messages. That means, according to Nemat, “telecommunica-
tions will increasingly become a feature of our clothing”. The trend
25
will even extend beyond clothing, driven by augmented reality, 3D
printing and other technological innovations, and include virtual
reality headsets, smart headphones, bracelets and rings.
Initiatives like Fashion Fusion, which Deutsche Telekom has
incorporated into its long-term innovation strategy, are anything but megatren
d s have b
een identi
playthings, as Jan Mantel will attest. “People and things – from University
of St. Gall
fied by th
e
en that w
machines to smart clothing – will form a relationship at home and change h
o w we wo ill ma ssiv
ely
rk in the n
work that will change the way organizations think, operate and act ext 30 ye
ars.
in every industry.” The Crisp Research analyst recommends “driving You can
see all th
w w w.t-s ys e megatr
the use of mobile devices and wearables across the enterprise”. end s at:
tem s.com
/survey/w
And there are excellent reasons to do so. ork-4-0
Germany quietly crossed a big threshold recently. According
to a study conducted by HTW Berlin, a research university, 54 per-
cent of productive employees in Germany were mainly or exclu-
sively mobile workers at the start of the year. This marked the first
time that people who worked “solely or primarily at a particular sta-
54 %
tionary workstation” were in the minority.
FROM WORKPLACE TO WORKSPACE
This change would be impossible without digital workstations pow- yees in
of productive emplo
ered by a combination of artificial intelligence, software-defined inl y or
Germany are ma
Illustrations: Cindy Schmid; Photo: Lautenschlaeger/WirtschaftsWoche
products and increasingly sophisticated voice control on the one bil e wo rkers.
exclu sively mo
hand, and IT applications such as the cloud, big data and predic- “THERE’S NO LAW REQUIRING YOU TO
tive analytics on the other. For Experton advisor Wolfgang Schwab,
the terms “digital workplace”, “Workplace 4.0” or “future work- USE SMARTPHONES FOR ALL YOUR
place” are misnomers. Instead, he talks about a “digital workspace
where virtually all areas of our conventional desktop world and the TELECOMMUNICATIONS. INSTEAD,
modern mobile domain come together”. It sounds like a gradual
process, but the infrastructural requirements would make many a OUR CLOTHES WILL INCREASINGLY
CIO break out in a cold sweat. The truth about virtual desktop infra-
structure and application streaming, management, security and TAKE OVER THIS FUNCTION.”
mobility solutions is this: quite a few organizations believe they can
handle the growing integration requirements themselves, without Claudia Nemat, Member of the Deutsche Telekom AG Board of Management,
any outside help. They’re mistaken, unfortunately. Europe and Technology
FOCUS Mobility
— 17 Work 4.0
23 %
“Devising a DIY solution,” warns Experton in its first-ever Digital
Workspace Vendor Benchmark 2016, “is probably economically
inferior to managed services or wholesale outsourcing in the vast
majority of cases.” The increasing demands of the digital transfor- de say that virtua
l
of people worldwi
mation process and the simultaneous decrease in staffing levels “ju st as good” as
interaction s can be
will put even more pressure on business. pe rso n. *
being there in
MEGATRENDS HIT THE JOB MARKET
But that’s not all: futurologists at the University of St. Gallen have
identified no fewer than 25 emerging megatrends that will shape
the next generation of work. Megatrends, we may recall, are devel-
opments that take up to 30 years to completely unfold, but that im-
mediately start to affect every area of our lives and jobs and cannot
be stopped by anyone or anything.
The researchers’ theses sound like a nightmare for managers
at various departments – from production to sales to HR (see inter-
view with Georg Pepping, p. 17): Interview
Thesis 1: Tomorrow’s jobs have no clear organizational allocation.
Thesis 2: Machines learn to think, become intelligent and essen-
tially omnipresent through networking. “ADDING MORE TO NEW
Thesis 3: Permanent employees lose importance while globally
available skills of specialized experts gain importance. EMPLOYEE SKILLS.”
So who within the organization will be responsible for
structuring, moderating and implementing everything? Who will
organize the work amid constantly changing teams, managers, Georg Pepping,
work sites and work hours? Who will integrate all the important IT Director of Human Resources, T-Systems
88%
Infrastructure Library (ITIL) processes for physical, virtual, mobile
and cloud-based workspaces? These are remarkable examples
– and they cover only three of the 25 theses that the Swiss univer- What will Work 4.0 change at organizations? ity-based working. Mobile working, after all, is about
sity has proposed together with Shareground, Deutsche Digitization will significantly change our work processes and enabling me to collaborate with different people in different
of organ
Telekom’s innovation unit. ization s the way we work. Change is coming; the only question is what roles wherever and whenever I need. There’s another aspect
much or will inve
more in st a s
d igitizing will change, and how quickly. First, what we actually do at to Future Work that is at least equally important: the neces-
bu siness their
GERMAN INDUSTRY HALFWAY TO FINISH LINE processe work will evolve as intelligent systems replace many human ac- sary, accompanying change in leadership. In Future Work,
the y did s in 2016
in pre vio a s
German organizations can take heart from the Digital Office Index u s years tivities. Second, we will see the emergence of new forms of col- flexible work hours and workplace rules will soon be the
.
(DOI) published by Bitkom, Germany’s leading IT industry associa- laboration that are more digital, mobile, efficient and norm. Trust-based self-management by and for employees
tion. The paper, presented at CeBIT 2016, concludes, “The stage connected. Deutsche Telekom and the University of St. Gallen will replace conventional top-down, control-based manage-
has been set for a digitized working world.” The study describes looked at all the advances brought about by Work 4.0 and then ment. So we have several aspects coming together – and
where organizations have already digitized their processes and projected how they will affect the way we work in the future. that’s what makes it really exciting. I am convinced that or-
where they can still improve. The current DOI of Germany’s industry Exponential change is a feature of digitization, so organiza- ganizations that can reconcile all three aspects will succeed
is 50, where 0 is “not digitized at all” and 100 stands for “com- tions have to address trends and harbingers of change as early in significantly improving employee satisfaction and
pletely digitized”. While that means Germany is only halfway to a as possible. Technical change happens at an ever-accelerating productivity.
digital office, it also proves that companies have read the writing on pace, but behavioral shifts take much more time. If organiza-
the wall. 42 percent of the 1,108 firms surveyed intend to keep their tions want to seize the opportunities presented by digital trans- How can human resource departments support this
investment in digitization high; 46 percent said they planned to most importantly, meet its own rigorous security standards for formation, they have to devote at least as much attention to the development?
invest even more in digitizing their business and administrative mobility management. The same “full mobility, maximum secu- employee side of digitization as they do to technology. That I believe that HR can make three main contributions. First, it
processes in 2016. The investment pays off, too, according to orga- rity” philosophy was behind the solution’s implementation at doesn’t mean, however, that they can neglect the bigger techno- can put workforce transformation on the agenda. A business
nizations that have taken this route. CORPUS SIREO, one of the top real estate asset managers in logical picture or its main technological themes: connectivity, transformation will only succeed if I can qualitatively and
All told, 74 percent of the companies say that the implementa- Germany and Europe. “Being an innovative mobile-first company, platforms and data security. quantitatively change the workforce to support transforma-
tion of new software solutions “has had a positive impact on the we saw a significant improvement in security, performance, IT in- tion. That’s something that has to be developed strategically,
performance of internal office and administrative processes”. At tegration and end-user support when we combined Mobilelron’s What are the key capabilities of a digital organization? just like technology. Second, HR can develop expertise in
Illustration: Cindy Schmid; Photo: Deutsche Telekom AG
the same time, nearly two-thirds (63 percent) state that they “signifi- EMM suite with Deutsche Telekom’s deployment model,” con- I would describe networked collaboration as one, if not the, advising managers on what they do and how they do it. Third,
cantly improved customer satisfaction by optimizing processes”. cluded Jens Gruse, Director IT at CORPUS SIREO. key capability of a digital organization. “You and me”, our it can strategically improve the leadership and corporate
One example is Xella, a building materials company. Its nearly Other solutions that support real and virtual employee mobil- in-house answer to Facebook, plays a major role. But so does culture and drive necessary systemic changes in employee
7,000 employees in 20 countries have been using T-Systems’ En- ity include the electronic land register or Teamwire, a social col- flexible, mobile working – which brings us to the Future behavior. You see, Work 4.0 is not an end in itself. It is supposed
terprise Mobility Management (EMM) services since this summer. laboration solution adopted by health insurer BARMER. Work program. Here, the focus is on technology: unified to make organizations and employees more productive and
The solution builds on suite technology that was developed by Electronic land registers, which are already being used by land communications, mobile device management and security successful. But I believe that you can only achieve and maintain
Mobilelron, a strategic partner of the Deutsche Telekom subsid- registry offices in the States of Schleswig-Holstein and Baden- as a service. These are all good things, but they represent this balancing act if you build on four equally stable
iary, and then deployed in a private cloud. Now, Xella can scale Württemberg, provide mobile access to land register data so only part of Future Work. We also need supporting office pillars: trust-based management, flexible work environments
up mobile device management, improve productivity by empow- office staff can process requests – and customers can look up concepts: open plan offices, desk sharing, mobile and activ- and secure and highly available co-working.
ering employees to easily manage their devices themselves and, information – faster and more responsively while maintaining
* GFK, http://www.gfk.com/global-studies/global-study-overview/
FOCUS Mobility
— 19 Work 4.0
“FLEXIBLE FORMS OF WORK AND
COOPERATION LEAD TO EMPLOYEES
ALWAYS HAVING ONE FOOT IN THE
LABOR MARKET.”
Stefanie Kreusel, Chairwoman of Syntra,
Deutsche Telekom’s management network
strong security. “An electronic land register adds real value for either. After all, machines and self-learning processes can’t com-
ordinary citizens, especially when it comes to closings, financing pletely replace human labor and ingenuity.
and the entry of security rights and ownership,” said Elmar Stein- Luckily, the researchers have some comfort to offer, too: non-
bacher, Undersecretary of the Baden-Württemberg Ministry of linear thinking is and will remain a human domain. According to
Justice and European Affairs. the experts at the University of St. Gallen, the automation of work
is finite. Entrepreneurial ability, creativity and the control of
SECURITY TAKES CENTER STAGE machines are “hard-to-replace skills”. So does that mean we can
The growing convergence of real and virtual mobility at the work- open the creativity floodgates? Maybe not.
place, in employee productivity and in maintaining a work-life bal- There’s no question that the ability to meaningfully combine
ance has put one aspect at center stage: security. “These and interpret data from billions of machines, robots and things is an
environments have to be highly secure in order to make ‘anytime, essential, irreplaceable human skill. However, working with big
anywhere, any device’ modes of work reliable and securely avail- data differs from traditional data analysis in one significant way:
50 DOI
able,” said Klaus Holzhauser, the Managing Director of Pierre hypotheses will disappear as a necessary tool within the next three
Audoin Consultants in Germany (see interview, p. 20). This is par- decades. Because pretty soon, there will be more than enough
ticularly true for health insurance carriers where employees use data on everything and everyone. Scientists refer to this admittedly
social collaboration platforms to improve their productivity and theoretical sounding prospect as the “end of theory”.
drive the internal transfer of knowledge. BARMER, for example, On a scale of 0 to 100, the
current Digital Office
has ensured security by having T-Systems exclusively host and Work 4.0: Index (DOI) of Germany’s
industry is 50.
operate its Teamwire solution as a managed service at well-pro- michael.pauly@t-systems.com
tected, ISO-certified data centers in Germany. Teamwire:
At the same time, collaboration and shared collaboration gen- francisco.perez-leon@t-systems.com
erally require employees to leave their secure corporate network, Electronic land register:
45%
according to Klaus Holzhauser. This is a real concern, especially barbara.hausmann@t-systems.com
since the researchers at Shareground and the University of St. Gal- Enterprise Mobility Management Services:
len expect collaboration to play a growing role in work processes. david.ibanez@t-systems.com
The “geographical location of the service provider” will no longer
play any role in the future. Instead, work will be as mobile as capital. www.t-systems.com/solutions/dynamic-workplace of Cloud work environmen
ts are mainly
The “demise of geographically located workplaces” will occur www.t-systems.com/solutions /mobile-enterprise rele vant for mobile worker
s, according to IT
alongside a shift from “a presence to an event culture”. Managers decision makers at Germa
n companies.
must learn that they need to motivate rather than control workers.
The art of management will be to establish and maintain personal
ties despite using impersonal technical channels.
Especially for HR managers among others future work mod-
els pose big risks: “Flexible forms of work and cooperation lead
Illustration: Cindy Schmid; Photo: privat
to employees always having one foot in the labor market,” said
Stefanie Kreusel, Chairwoman of Syntra, Deutsche Telekom’s
management network. Systematic staff development will be-
come much more difficult, especially in a market where employ-
ability depends less on formal qualifications and more on
technical ability in robotics, augmented reality or similar fields.
This skill will not be lost on competitors keen to attract new talent,FOCUS Mobility
— 21 Analyze IT
SECURITY IS TOP PRIORITY
FOR MOBILITY.
Conversation with head of PAC Germany Klaus Holzhauser about Klaus Holzhauser,
real and virtual mobility. Managing Director
Germany, PAC
Thomas van Zütphen
The lines between real and virtual mobility are blurring ing degrees of maturity. Some are still in the research and One of the questions that PAC Horizons 2017 will tackle
everywhere – from work to productivity to work-life development phase, making their future impact hard to pre- is this: What changes should IT providers make to be
balance. What challenges has this trend thrown up for dict. One thing is clear, though: automation is ‘merely’ taking viewed as ‘service providers’ in the truest sense of the
organizations? repetitive tasks off our hands at this early stage. AI can take word? And what standards, in your opinion, will they
There are two sides to this issue. First, there’s the technology. automation to the next level, though, by giving rise to learning have to live up to?
You want your environments to be highly secure. Only then machines that can partially replace human intelligence in its There are two sides to this issue. First, if you want to emphasize
will you see the blossoming of the “anytime, anywhere, any current role. the partnership aspect of business, I almost think IT user orga-
device” modes of work that have been enabled by the wide- nizations have a bigger burden to bear than IT service provid-
spread convergence of virtual and real mobility. Only then will The automotive industry is one of your research ers. They have to stop looking at their providers as suppliers
these modes of work be reliably and securely available. specialties and a key mobility sector. But isn‘t this whose only job is to deliver fast, cheap products. Instead, they
Remember: virtual mobility requires employees to leave their industry known for “covering its brakes” when need to treat them as partners in the development of smart, cost-
secure network. Systems have to be available in real time; if it comes to IT investment? effective solutions. In return, though, they should be free to
they aren’t, collaboration and shared collaboration will break They do cover their brakes, but I don’t think that’s a bad thing. expect providers to continuously improve their knowledge of
down. Finally, user friendliness drives user acceptance. If you The market is highly volatile, so companies are reasonably cau- corporate and industry processes and their capabilities in cut-
implement easy-to-use systems with easy-to-handle security, tious. They tend to avoid long-term commitments to large IT ting-edge technologies within the quality categories used by
employees will see no need to build their own solutions. projects or related milestones and investments. However, OEMs user organizations and their customers. Not only that, but IT
and auto parts suppliers have all seen the writing on the wall service providers should also actively pass on to customers any
So what’s the second side? and are willing to invest in major trends such as IoT, connected cost savings they generate in their own production environ-
Organizing your people. And this is where a fundamental, but cars and new mobility standards. The other side of IT investment ment. They’ll only do that, though – and here we come full circle
often underestimated issue comes up: preserving team spirit – conventional IT in corporate server rooms – is still dominated – if they see that their customers treat them fairly and even-
despite anytime, anywhere collaboration. In other words, by cost optimization. handedly. And by customers, I also mean the departments that
when project teams stop meeting face-to-face because collabo- the providers aren’t actively serving. That’s a problem I often
ration has become virtualized, I need a ‘virtual break room’ Five years ago, you highlighted the importance of see: many IT decisions are driven by extremely aggressive pric-
where they can meet regularly. Otherwise, they’ll start feeling predictive analytics for future mobility applications, ing and purchasing terms. That hurts the IT provider, obviously.
isolated and alone, which will destroy their motivation and particularly those that have to be highly secure. But it also hurts the customers’ own user departments. At the
productivity. HR departments, for their part, have to decide Where do things stand today? end of the day, I firmly believe that users don’t want products or
how much they want to protect employees from having – or Predictive analytics has become a key technology in all the technologies; they want solutions to their challenges. And
Illustration: Cindy Schmid; Photo: Monika Holzhauser
even wanting – to be truly available 24/7. Responsible manag- use cases that we view as fundamental to future mobility sys- today, you can only find the right solutions by partnering and
ers shouldn’t have to wait for works council representatives to tems in an IoT context. Its scope extends all the way to public being willing to open up.
point out the risky waters that they’re steering their company transit and covers all mobility systems that depend on inter-
into. If they do, they’ve done something wrong. actions to minimize the likelihood of failures – such as fatal k.holzhauser@pac-online.com
traffic accidents – in an increasingly complex, interconnected collaboration.t-systems.com
What technologies – from augmented reality to environment. To put it another way, predictive analytics, and pac-online.com
artificial intelligence – do you think will need to be everything that entails – including the cloud, which is the only
integrated the soonest? platform that can process and analyze such vast amounts of
We think that there’s no honest way to tell right now. Artificial data – has become so important that it’s impossible to imagine
intelligence (AI), for example, has countless use cases at vary- smart travel and transportation without it.FOCUS Mobility
— 23 Pioneer_Erik Brynjolfsson
“We don’t
“WE HAVE TO RACE
WITH THE MACHINES.”
Erik Brynjolfsson,
measure
Professor of economics and
information technology
productivity
growth Résumé
Erik Brynjolfsson (born 1962), mathematician
and microeconomist, teaches at the Massachu-
correctly.”
setts Institute of Technology (MIT) in Cam-
bridge and is one of the leading experts on the
economic consequences of the IT revolution.
His book, “The Second Machine Age”, describes
in great detail the impact of the IT revolution
on labor markets and society.
ERIK BRYNJOLFSSON, A US RESEARCHER, IS CONVINCED
THAT THE DIGITAL ECONOMY GENERATES VALUE.
Anja Steinbuch measure the value that innovative IT companies ductivity and the ranks of millionaires are at all-time really matters is the number of new jobs created to
generate. Using this method, he has found that highs – but employment rates and average incomes sustain society as we know it. “The choice is ours,”
HE BELIEVES IN COOPERATION. If man and ma- disruptive business models like online networks are down. Our society is becoming increasingly di- he insists.
chine don’t work together, mankind will end up and digital services create 300 billion dollars in vided. Automation and digitization are turning the “Tomorrow’s jobs will be created in new com-
losing, warns Erik Brynjolfsson. Often casually at- value each year – value that isn’t captured by the world of work upside down. “The middle class is dis- panies and new industries with new products or
tired with an open collar, this professor of eco- Europe may statistics or by the critiques that Gordon and Krug- appearing,” warns the economist. New jobs are only services,” says Brynjolfsson. He has three sugges-
nomics and information technology is at the either add man based on them. available for unqualified or highly qualified workers. tions to help make this vision a reality: “First, we
1.25
center of the debate about the future of work in So who’s to blame? have to reinvent education. Don’t just memorize
our digital era of computers and artificial intelli- HARNESSING TECHNOLOGY, facts; computers can already do that, after all. In-
gence. His recommendation? To “race with the STIMULATING THE ECONOMY REINVENTING EDUCATION stead, our curricula should also teach creativity
machines” as technological innovation picks up trillion euros Brynjolfsson has been researching economics and Technological progress has been driving these and soft skills.” Second, entrepreneurship should
the pace significantly over the next several years. of gross productivity since the 1980s. In his book “The Sec- changes in the labor market for the past ten years. be promoted; it should be easier to establish new
His viewpoint puts him at loggerheads with Rob- industrial value, ond Machine Age”, he describes the differences “But that’s nothing compared to what’s yet to companies. And third, we have to rethink our anti-
ert Gordon, a US economist who has pronounced or lose between the first and second industrial revolutions: come,” says Brynjolfsson. Technology is growing trust laws and tax policies. A negative income tax
*Source: http://bdi.eu/media/user_upload/Digitale_Transformation.pdf
technological innovation dead (see the top story “Computers and other digital advances are doing exponentially more powerful, and innovation is could help absorb the negative impact of automa-
605
in Best Practice issue 2/2016). for mental power what the steam engine and its de- moving faster than expected. For example, com- tion on low-income families. That requires a coun-
While Robert Gordon and Nobel laureate Paul scendants did for muscle power.” This is a different puter chips double in processing power roughly try with a mature democracy and a strong
Krugman pooh-pooh the value created by digital technology, though – one that will have a much every two years. Robots are already diagnosing government, notes Brynjolfsson. One such coun-
billion euros
transformation, Brynjolfsson is a fervent believer broader impact. Brynjolfsson’s vision has been ap- medical disorders and scanning millions of docu- try is Switzerland. “Few countries are better pre-
of value
that digital progress adds value. “We just don’t plauded by politicians and industrialists – but he ments for attorneys in order to find the perfect pared for change than Switzerland.” It considers
by 2025, according to
measure productivity growth correctly.” At first believes it should be more widely embraced. precedent for a particular case. Self-driving cars groundbreaking ideas such as an unconditional
Roland Berger Strategy
glance, free services like Wikipedia, Skype and Denial is not an option, he warns. “There is too were considered science fiction only a few years basic income. “I see Switzerland as a model for
Consultants*
Google don’t seem to add anything to gross do- much stagnation in Europe and the US,” he says. ago. Today, prototypes bristling with sensors and the future,” says Brynjolfsson.
Photo: Evgenia Eliseeva
mestic product. “But when you look closer, you Policymakers need to promote entrepreneurship self-learning systems are cruising the streets.
see that they certainly do add value.” While re- and eliminate obstacles that prevent start-ups from How many jobs will be lost to digitization bestpractice@t-systems.com
searching at the Massachusetts Institute of Tech- harnessing new technology to stimulate the econ- and automation? It’s a common question, but www.t-systems.com/digital-transformation
nology (MIT), Brynjolfsson developed a method to omy. His current assessment is this: prosperity, pro- Brynjolfsson believes that it misses the point. What ebusiness.mit.edu/erikFOCUS Mobility
— 25 Automotive
2.8cm
From
are added to the braking distance when
a self-driving vehicle going 100 km/h is
stopped remotely over a 5G network.
2.40 meters would be added under the
current standard.
automobile
Source: www.mobileworldlive.com
to autopilot.
THREE THINGS WILL REVOLUTIONIZE THE FUTURE OF MOTOR VEHICLES:
CONNECTIVIT Y, ARTIFICIAL INTELLIGENCE AND PREDICTIVE ANALY TICS WITH
BIG DATA . TODAY’S CARS ALREADY FIND THEIR OWN PARKING SPACES,
AUTOMATICALLY PAY PARKING FEES, REPORT THEIR STATE OF WEAR TO AUTO
5G
has a latency of 1 millisecond.
REPAIR SHOPS AND FIND THE CHEAPEST GAS STATION. CARS OPEN THEIR
TRUNKS TO ACCEPT PACK AGES IN PARKING SPACES OR SEND ESSENTIAL DATA
Humans cannot perceive a delay that
short. However, 25 milliseconds can TO SHOPPERS’ CELL PHONES ON THE SHOWROOM FLOOR. AS CARS BECOME
be too much for a driverless vehicle or
a surgical robot. 5G will respond MORE CONNECTED, THEY ARE ALSO GAINING AUTONOMY. DRIVING FROM THE
within around one millisecond.
Source: www.sueddeutsche.de DEALERSHIP TO THE PARKING SPACE OR FROM THE GAS STATION TO THE
REPAIR SHOP IS JUST THE FIRST STEP.
Guido Reinking
WHILE THE ELECTRIC CAR is not the blockbuster Group. “Cars will become smart devices: intelli- fic information, it then displays the perfect time to
everyone thought it would be – at least not in Ger- gently networked, seamlessly integrated and per- leave in order to arrive at the next scheduled ap-
many – the connected car is conquering the market fectly tailored to each user’s unique needs. We’ve pointment on time. Not only that, but the destina-
without financial incentives or special lanes. Every demonstrated this vision in the first version of BMW tion is already loaded in the navigation system
day, customers adopt brand-new services enabled Connected.” when the driver gets into the car. BMW Connected
by fast, stable and secure Internet connections. also helps import locations and special points of
One of them is BMW. “Digitization will mas- DATA CENTERS ON WHEELS interest from other apps. Drivers of hybrid or BMW i
Illustration: Cindy Schmid
sively change how we use cars in the years to come. BMW Connected supports seamless communica- vehicles can even check their vehicle’s range or
Soon, we will have digital services that completely tions between the car and the driver’s smartphone, state of charge while still outside the car and adjust
connect us to the world around us, on the road and Apple Watch or other devices. For example, an their travel plans accordingly.
at home,” explained Dieter May, Senior Vice Presi- electronic smartphone calendar can communicate Thanks to a solution jointly developed by BMW
dent Digital Services and Business Models at BMW with the car navigation system. Using real-time traf- and T-Systems, BMW Connected users can surf theFOCUS Mobility
— 27 Automotive
Internet from their car at maximum LTE speeds. The Deutsche Telekom in international committees for
solution supports a wide array of end-user devices, years to develop an open eSIM standard that is not
from BMW Touch Command to laptops, tablets and only versatile, but also reliably wards off abuse, data
mobile phones from various manufacturers. All theft and hacking attacks on cars. Security matters:
told, up to ten devices can link up to the BMW first-generation connected cars are vulnerable, as There has been over
30 %
WLAN hotspot at a time. The devices communicate successful hacks have repeatedly demonstrated. Showroom practice
via a SIM card embedded in the vehicle and a Connected cars account for 80 percent of new
“CARS WILL BECOME WLAN hotspot obtained through Deutsche vehicles. Many see this as the start of a beautiful
Telekom’s HotSpot Drive service. That makes it pos- friendship: automobiles are moving from dumbly AUDI’S POCKET-SIZED
SMART DEVICES, annual growth in car-sharing
sible to access the Internet across Europe and in
non-European countries. Users can easily sign up
following orders to intelligently interacting with driv-
ers. Others, by contrast, are worried: these “data members in North America and CAR SALESMAN.
PERFECTLY TAILORED for rate plans after registering for the service and centers on wheels” will be juicy targets for cyber- Germany since 2000.
Source: www.mckinsey.de
switch between them as needed. criminals. That’s why security comes first when
TO EACH USER’S Reinhard Clemens, Member of the Board of digitizing motor vehicles. Effective cyber protection
Management Deutsche Telekom AG and CEO of is the only way for connected cars to travel safely on
UNIQUE NEEDS.” T-Systems, noted, “We are providing cars with the the data superhighway. To address this concern,
best possible networks. Car digitization depends T-Systems and Deutsche Telekom have developed
Dieter May, SVP Digital Services and heavily on IT and telecommunications. Being an ex- an end-to-end security solution – a form of cyber
Business Models BMW Group perienced automotive industry partner, we are defense as a service – for the entire automotive eco-
thrilled about this alliance.” This also marks the first system, from mobile security to backend security.
time that motor vehicles are being equipped with
an integrated eSIM. This device can be updated PROTECTING CARS FROM CYBER
over the air and, unlike old SIM cards, doesn’t have CRIME 24/7
to be physically replaced. eSIM is the brainchild of The solution’s core is an application known as
Giesecke & Devrient (G&D). The banknote, credit Embedded Security Locks, or ESLOCKS for short.
card and SIM card specialist has been working with This cloud-based intrusion detection system recog-
WHAT WILL TOMORROW’S CAR DEALER- approach each car on the sales floor, an “iBea-
nizes cyber attacks launched against the car and SHIP LOOK LIKE? Can brick-and-mortar busi- con” device in the vehicle beams information
immediately takes countermeasures, for example if nesses survive in the Internet age? These onto their smartphone via Bluetooth. They can
a hacker tries to disable the windshield wipers dur- questions hit home for Germany‘s 7,400 inde- download vehicle data, product images and
ing a rainstorm. The self-learning system doesn’t pendent car dealers. They currently operate videos from the cloud onto their smartphone
just spot anomalies in a single vehicle, though; it around 38,000 dealerships, but that number is with a single click.
also tracks irregularities across entire fleets. The re- dwindling. Now, a new answer has come from Customers don’t just see technical details
sulting insights are bundled into constant security the Audi Center in Stuttgart: digitization. “By and upgrade options. “They also see special fi-
updates for the entire vehicle network. the time customers come to the showroom, nancing offers and sales promotions,” said
Integration is the secret to e-mobility success. they’ve already researched their desired model Arena. Customers can save the information and
Fully autonomous driving systems This has been demonstrated in Austria by the on the Internet,” said Aaron C. Arena, General compare it at their leisure once they get home.
are expected to reduce accidents SEAMLESS project (Sustainable Efficient Austrian Manager of Audi Center Stuttgart in Feuerbach. Dealers, for their part, know exactly what mod-
45 %
Mobility with Low Emission Shared Systems). The A few years ago, the average new-car buyer els visitors looked at, and they can provide spe-
SEAMLESS consortium, comprising T-Systems, the walked into dealerships five times before clos- cific information or suggest a test drive or
Austrian Institute of Technology and Austria Post, is ing the deal. Today, it’s only 1.4 times. That one-on-one consultation to prospects who have
by
working on a multimodal mobility solution. This sys- raises the stakes for each visit. provided their contact details.
on highways,
tem, which will initially focus on corporate fleets, The Audi Center in Stuttgart, the largest in There’s another benefit, too. The system is
27%
lets users choose from a variety of transit options: Europe, has therefore invested in a T-Systems available outside regular dealership hours, on
Illustration: Cindy Schmid; Photo: Audi AG
not just cars, but also buses, trains and other Customer Experience Management (CEM) Sundays and holidays, for example, and at
means of transportation. SEAMLESS should be module: “Showroom Proximity”. Arena ex- showroom windows. T-Systems engineered the
and
market-ready in two years. When it launches, users plained, “We’re starting to digitize car dealer- CEM solution with the Stuttgart Audi Center and
on state roads.
in the Vienna metro area – and later in other Aus- ships.” The moment customers reach the developed the interface for software and vehicle
Source: www.swissre.com
trian cities – can simply enter their travel dates and dealership door, they are invited to download data so it would specifically address auto deal-
destinations and then reserve and pay for the best the CEM app onto their smartphone. The app ers’ needs. It now plans to extend the module to
possible form of transportation, from bike sharing steers them through the showroom. As they include used-car sales and auto service.
to electric cars to train tickets.FOCUS Mobility
— 29 Automotive
Organizations see the biggest challenges of
car connectivity in:
Interview
72 %
Bundling third-party services
70 %
DIGITAL TRANSFORMATION IS
Defining the billing method
HERE TO STAY.
55 %
Changing the corporate strategy Volkswagen Group CDO Johann Jungwirth on the challenges faced by auto
manufacturers due to digitization and how VW is driving change at three levels:
52 % the customer, the product and the company.
Splitting up income among partners
Source: PAC, Connected Car in Europe, 2015
43 %
of Europe’s 250 automotive companies
are already working on implementing
The digital transformation of the
automotive industry is running on four
real disruption of the automotive industry
is happening simultaneously along three
projects for connected cars. different tracks: production, product, different axes: the transformation from the
Source: PAC, Connected Car in Europe, 2015 sales and in-house data administration. internal combustion engine to the electric
Which area do you think offers the motor; the move from human drivers to self-
greatest profit potential? driving vehicles; and the shift from owned
Much of the development focuses on electric used with Austria Post’s corporate fleet. However, VPN: THE SECURE TUNNEL driving vehicles produce and consume vast We’ve defined three main tiers at Volkswa- to shared mobility. We will see the biggest
cars. “People going on long trips get cars with SEAMLESS is also working with a car sharing pro- At the same time, T-Systems is working to refine amounts of data – from road conditions to nearby gen: digital customer, digital products and improvement in traffic safety – which could
enough battery charge to reach their destination. vider that serves smaller communities. The proj- central information portals for carmakers. Drivers hazards to speed limits and traffic information – digital company, or “D cubed”. Our activi- potentially reduce traffic accidents by up to
If you’re only driving a short way, you are given a ect therefore has the potential to give tremendous who log into the portals can communicate with conventional cellular networks struggle to keep up. ties revolve around the customer, the user 90 percent – when we introduce safe driver-
car with less charge,” explained Fritz Vogel, Part- impetus to e-mobility. their cars from anywhere and download relevant That is why T-Systems is collaborating with the and the person. Digital transformation less vehicles.
ner and CEO of Enio. The Austrian start-up speci- “Like many innovations, car sharing relies on vehicle data. In the remote online version, they can German Research Center for Artificial Intelligence needs to be taken seriously. Some trends
alizes in smart, connected charging infrastructure cloud applications that intelligently link data and even turn on the car’s block heater or lock or to build a communications system based on the are here-today, gone-tomorrow hype. Not What’s your mobility vision? What
and operates 3,000 charging stations in Europe. information from multiple sources and provide unlock its doors from afar. The systems also help future 5G mobile network standard. The German digitization, though. It’s here to stay. Digi- stages do we still have to complete to
As a member of the SEAMLESS consortium, Enio anytime, anyplace access to it,” explained Dr. drivers in the event of an accident, breakdown or state of Saarland, in particular, is supposed to serve tal transformation will disrupt many dif- finally achieve the goal of autonomous
is seeking ways to charge vehicles primarily du- Marc Schmickler from T-Systems. The SI expert is maintenance event – including scheduling as the nation’s pilot region for this vital technology ferent industries. And we know from driving? Or is that not the real goal?
ring peak periods for green power production convinced that “the implementation of innova- appointments at a repair or service shop. that will enable safe, secure driverless cars. Once experience that established players don’t The real goal and vision is this: mobility for
since clean electricity will be cheap, or even free, tions cannot be permanently separated from an To shield data and in-car systems from hack- the system is rolled out, it will provide smart traffic always emerge from disruptions as the everyone! We have a huge opportunity to
during these times. organization’s standard IT set-up, but rather re- ers, the vehicle communicates with the OEM’s con- management by communicating directly with vehi- winners. That’s why we’re proactively driv- democratize mobility and improve social
Illustration: Cindy Schmid; Photo: obs/Auto Bild/Volkswagen AG
quires an integrated strategy for a holistic digital nected car platform over a secure virtual private cles, preventing accidents and traffic jams and ing this change ourselves at every level in mobility by introducing self-driving vehi-
E-MOBILITY NEEDS INTERACTIVE concept”. network (VPN). This specially protected connection thereby improving safety and reducing pollution. order to be one of the winners. cles and rolling out sizable shared auton-
CHARGING INFRASTRUCTURE One fast, painless way to the cloud is Cloudi- allows data to be securely transferred. The architec- Simply alerting vehicles to available parking spaces omy fleets across the globe. We can enable
“Car sharing is the ideal application for electric fier, a managed service offered by TSI Global IT. It ture also acts as a gateway to external service during peak periods could reduce downtown traffic Connectivity is an important aspect of sustainable, personal mobility for everyone
cars,” said Vogel. It avoids many of the drawbacks quickly and reliably transforms applications to providers and anonymizes requests sent from the volumes by up to 30 percent. In the end, rush-hour digitization. How connected do we have – even the blind, sick, old, very young or less
that stop companies and individuals from buying cloud services on a defined schedule for a fixed car in order to meet customers’ demanding privacy chaos could become a calm, orderly procession. to become in order to see significant well-off – and significantly improve their
a vehicle. Car sharing users don’t have to worry price, or simply builds cloud-native applications expectations. One manufacturer already has up to All thanks to connected mobility. improvements in traffic safety? How can quality of life. And we can reclaim the
about range, charging infrastructure or high from the ground up for customers. “Cloudifier is a 2.5 million vehicles registered on the platform that we get to the point where all makes of 38,000 hours of time that the average per-
sticker prices. They pick up a car that is charged customer promise that enables organizations to T-Systems operates for it. vehicles speak the “same language” son spends at the steering wheel. In the fu-
enough for their trip. And the operating costs are easily and rapidly deploy business ideas and in- Connecting vehicles to drivers, central back- hermann.haenle@t-systems.com worldwide? ture, we’ll be able to read, study, work,
virtually unbeatable thanks to lower energy costs novation projects while retaining full cost and per- ends and the surrounding environment is essential www.t-systems.com/automotive We’re not primarily focused on getting the relax, play with the kids or enjoy the
than diesel or gasoline. The system will first be formance control and visibility.” for autonomous mobility. However, since self- www.t-systems.com/cloudifier vehicles to speak the same language. The scenery during the drive.You can also read
