Beauty and Personal Care, Mumbai, India 2019 - By Yogita Kale
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Beauty and Personal Care, Mumbai, India 2019 By Yogita Kale
India at a glance
• India consists of 29 States
and 7 union territories
• Capital – New Delhi
• Financial Capital - Mumbai
2
Trade Offices in India Barak Granot - Barak.Granot@israeltrade.gov.il Dana Nahari - Dana.Nahari@israeltrade.gov.il Shai Moses - Shai.Moses@israeltrade.gov.il 3
India Market Size
Source: Reed Seer
4
Who is the Indian Consumer? Pre-dominantly younger women consumer base willing to experiment Age bracket between 19 – 45 years old Driven by Cultural traditions and Indian Film Industry “Bollywood” Consumer with heightened sense of individualism in purchase and choice Shift towards ‘inner well-being’ Source: A.T.Kearney 5
Trends shaping the Indian beauty sector Higher disposable incomes Exposure to international trends Concerns about aging Increased adoption of Men’s personal care & grooming products Higher spending on holistic bridal solutions (such as year-long skin care regimes) Source: A.T.Kearney 6
Market Segmentation – Channel-wise Source: Reed Seer 7
Market Segmentation – Category-wise Source: Reed Seer 8
Market Segmentation – Position-wise
Premium
Luxury International brands
Mid-Level
Olay, Biotique, L’oreal,
Neutrogena, etc.
Mass
Himalaya, Colgate, Axe, Dove
Source: A.T.Kearney
9Opportunities High demand for natural, organic and herbal products Growth of modern organized retail channels like department stores, supermarkets, specialty store chains, etc. Rural lifestyle and habits have started mirroring urban aspirations and lifestyle A highly competitive ecommerce market due to internet penetration in masses 10
Challenges Pricing High custom duties owing to no trade agreement between India & Israel Difficulty in penetrate due to unorganized market Strong domestic competitors Unwillingness to customize/modify as per Indian standards Low/No budget for marketing and PR 11
Thank you! Yogita.kale@israeltrade.gov.il
Presentation by Mr. Lakshmana P
Regulations Cosmetics Registration In India • Gazette Notification G.S.R 426(E) issued by Government of India • Mandates registration of imported cosmetics w.e.f 1 April 2013 with CDSCO The Government mandated that from 1 April 2013, imported Cosmetics shall be Subject to Registration with the CDSCO Office, FDA Bhawan, Ministry of Health and Family welfare, India Who can apply : i. A Foreign Manufacturer himself having registered office in India. ii. An Authorized Agent of the Manufacturer In India iii. A Subsidiary of the Manufacturer In India iv. Any other importer in India The application for Registration of Cosmetics shall be made by an Indian Entity on behalf of a Foreign Brand holder listing all Products and Manufacturing Sites. 14
Regulations
Cosmetics registration India-Basics
• Government fees is USD 250 per category .
• Validity - 3 years from date of issue.
• Labeling compliance as per Rule 148 of Drugs & Cosmetics Act.
• Ingredients as per Bureau of Indian Standards [BIS] IS 4707.
• Registration is Non Transferable
• Any change in the Name & Address of the Registered Brand holder or Indian Importer ,
Means Fresh Registration
• Official Published Timelines – 90 Days after submission
• For a complete list of documents required and other information please Click on the below
link : http://cdsco.nic.in/forms/list.aspx?lid=1582&Id=1
• The Indian Entity becomes the Responsible Person and has to communicate and ensure at
all times that the Products are compliant as per all the Rules .
• Import of Samples/Products for Market Testing is not allowed without Registration
• Registration certificate is Issued in Form 43
15Regulations
Documents required for Registration
• Power of attorney between the Brand and Indian importer clearly stating the names of products and pack sizes (including testers, samples
kits)intended to be registered in each category Duly Apostilled.
• Free sale certificate to be issued by the FDA USA or any relevant associations of Chamber
of commerce duly apostilled. Free sale certificates by ICMAD Is Readily acceptable.
• A copy of GMP/ISO/ Self Certified GMP/Business license/ or any other document that
serves as a proof of incorporation of Manufacturing Facility duly notarized or apostilled
• Non animal Testing Declaration
• Ingredient List with exact percentages of each product
• Certificate of analysis/Specification reports for each product
• Brief write up of Testing methods that have been used in specification reports
• Test Reports or Declaration on Heavy metals such as Mercury, Lead and Arsenic & other Heavy Metals
• Labels for all products and pack sizes to be registered
Once all documents are submitted in hard copy to the office of CDSCO, the official
turnaround time is 90 days.
16NO FAQ’s Answer
1 How long does it take for Registration of New Products inalready Official Timelines is 90 days after every
issues Registration certificate? submission
2 If there are Formula Changes of a Registered product, does it need No need for re-registration, we need to
re-registration? If yes, how long does ittake? intimate to the government regardingthe
change with supplementary documents such
as revised formula, analysis and label
3 If a Registered product ,does not have formula changes, but has Yes and we need to re-apply withfresh
changes in Product Name, does it needre-registration? documents such as power of attorney, free
sale certificate, ingredient list, analysis and
label.
4 If a Registered product, does not have formula changes, but add new Yes and we need to re-apply withfresh
Product Sizes, does it needre-registration? documents such as power ofattorney
and label
5 If a Registered product , does not have formula changes, but addnew No need to register ifthe
Product Packaging Types (such as from sachets to tubes) does it need re- quantity/weight/measurement of the
17 registration? product does not change.Regulations
General Labeling Requirements
The Label for all products Must Include the following :
• It is required that the content of the Label be in English (atleast) and Legible
• Registered Product Name
• Registered Pack Size such as 10 ml,15 ml
• Ingredients
• Directions to Use
• Caution if any
• Name and complete address of the Brand holder
• Name of the Manufacturing country in case manufacturer is different from Brand holder , for
example Made in USA
• Batch No , Manufactured on and Use before Date, Imported on (Could be stickered )
• Name and address ,contact number of Indian Importer (This Could be stickered )
• Registration certificate Number
Label Claims.
• Cosmetic products cannot make therapeutic or medical claims; such as claims for modifying a
physiological process or to treat or prevent a disease.
• These claims can only be made by medicines which must be Registered under the Drugs
Division of CDSCO
• Product Labels must not mention words such as Treatment as it may attract definition of
Drugs
• Many SPF products mentions the word Drug Facts on the product labels, which must also be avoided. Since drug facts may attract
definition of a Drug
18Regulations
Regulatory duties of the Indian Importer
The Importer has to ensure compliance of the products with the Indian Regulation before they are placed on the market and make
sure that the products remain compliant with the Regulator while they are in the market.
Registered address in the India where the Registration certificate and Copy of Submitted Dossier readily accessible to the authority
Compliant Product labeling
Ensure each Product Placed in the market is Registered
Communication of any undesirable or serious undesirable affects to the Regulator
To inform from time to time and to report for any administrative action taken due to adverse reaction, market
withdrawals/regulatory restriction or cancellation of authorization and/or” not of standard quality report” of any cosmetic
pertaining of the registration Certificate declared by any regulatory Authority of any country where the cosmetic is marketed /sold
or distributed. The dispatch and marketing of the cosmetic is such cases, shall be stopped and the licensing authority shall be
inform immediately.
To inform to the licensing authority within 30 days in the event of any change in variants or in category or in manufacturing location
or in labeling or in documentation of any of the cosmetic pertaining to the certificate to be granted to us.
To allow the licensing authority or any person authorized by him in that behalf to take sample of the cosmetic for the testing if
considered necessary by the licensing authority.
19Channels of distributions 20
Channels of Retail
Top Retailers in India
Super
Markets / Department
Health &
Super Markets/ E-
Hyper Beauty/
stores Hyper Markets Commerce
Health & Markets Perfumeries
Beauty Shopper's stop Sephora Big Bazaar Amazon
Departmen
stores /
t stores Lifestyle PARCOS D Mart Flipkart
Pharmacies
Perfumeries Reliance Mart / Fresh/
West Side Health& Glow Myntra
Retail Super
formats Central newu More Jabong
Mom & Pantaloons Gardian Pharmacy Metro Cash & Carry Snapdeal
E-
POP stores / Reliance
commerce Wellness Forever Spar Purplle
Groceries Trends
Max 98.4 pharmacy Spencer's Nykaa
Independen
t retail Splash Appollo paytm
shops
21Marketing and PR
Automated CRM program
Loyalty rewards
Customized services to loyal
Consumer Offers : customers
Gift Sets / Bundle Kits Focus group activities
Discounts during special Occasions CRM
End of season sales
Exclusive offers for retailer’s loyalty base
Sampling :
customers
Consumer Sampling at Stores
GWP’s Offers Sampling
Sampling with Beauty Boxes
Sampling with Magazines
Media & PR :
Marketing
Print & News paper ads during Launch Activities
PR event with Media houses and
Blogger’s during launch Digital :
Outpost promotions @ Malls Media &
Digital Social Media Campaign
PR FB/ Instagram / snapchat India Pages
India web site if permitted
Association with Blogger’s , Influencers
In store Content marketing , YouTube videos
promotion Mailers to consumer data base
In store Promotions : s Campaigns with E-commerce portals
In store consultations
Additional Visibility – Windows , Sensormatics, visual branding space
Thematic campaigns with retailers and exclusive launches
Cross Promotions with retailers
22Thank you
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