Bangkok Condominium Market Overview Q1 2020 - Residential Research - Knight Frank
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BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020 HIGHLIGHTS 1 2 THE ACCUMULATED SUPPLY OF BANGKOK ONLY 1,791 UNITS WERE SOLD FROM THE NEW SUPPLY CONDOMINIUMS INCLUDED 629,388 UNITS AT THE END DURING THE FIRST QUARTER OF THIS YEAR FROM A OF Q1 2020; A GRAND TOTAL OF 6,007 UNITS FROM 20 TOTAL OF 6,007 UNITS, REPRESENTING A 30 PER CENT PROJECTS WERE LAUNCHED DURING Q1 2020. THE SALES RATE - AND REFLECTING A 9 PER CENT DROP IN NEW SUPPLY IN Q1 2020 DECREASED BY 53.4 PER CENT, SALES WHEN COMPARED TO THE SAME PERIOD IN THE COMPARED WITH THE NEW SUPPLY IN Q1 2019. PREVIOUS YEAR OR A 20 PER CENT DECREASE WHEN COMPARED WITH THE PREVIOUS QUARTER. 3 4 FOR THE SURVIVAL OF EACH COMPANY, IT IS APPARENT THE TRENDS OF THE CONDOMINIUM MARKET IN THAT MANY OPERATORS ARE TRYING TO ENGAGE IN BANGKOK FOR THE REMAINING 9 MONTHS OF THIS MARKETING SCHEMES TO CREATE SALES, INCLUDING YEAR WILL INCLUDE A SLOWDOWN IN THE LAUNCHES DISCOUNT PROMOTIONS FROM 20 PER CENT UP TO 50 OF NEW CONDOMINIUMS FOR SALE - ESPECIALLY PER CENT FOR SOME UNITS IN PROJECTS THAT WERE THE LARGE CONDOMINIUM PROJECTS AND HIGH- COMPLETED OR EXPECTED TO BE COMPLETED WITHIN PRICED CONDOMINIUMS, LARGE-SCALE PROJECTS THIS YEAR - IN ORDER TO TRY TO ATTRACT CUSTOMERS THAT REQUIRE MORE THAN 5 YEARS TO DEVELOP, AND TO VISIT THE PROJECT. HOWEVER, REGARDING THE CONDOMINIUMS THAT FOCUS ON SELLING TO INVESTORS ASKING PRICES OF NEWLY LAUNCHED CONDOMINIUMS AND FOREIGNERS. IN BANGKOK, IT WAS FOUND THAT THE PRICE LEVEL INCREASED IN ALL LOCATIONS. THE ASKING PRICE OF CONDOMINIUMS IN THE CBD WAS 268,300 BAHT PER SQUARE METRE, WHEREAS THE ASKING PRICE OF CONDOMINIUMS IN THE CITY FRINGE AND THE SUBURBS WAS 149,600 AND 81,150 BAHT PER SQUARE METRE, RESPECTIVELY. “ The condominium market in the first quarter of 2020 has been relatively slow in terms of both supply and demand. The market at the moment is considered to be a buyer’s market, where the buyers’ bargaining power can push condominium price levels below the market prices. “ RISINEE SARIKAPUTRA Director, Research and Consultancy 2
BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020 Market Overview 2020 marks a sluggish year for the Bangkok condominium market. The condominium market in the first quarter of 2020 has been relatively slow in terms of both supply and demand - due to the outbreak of the new coronavirus strain, or Covid-19. The outbreak began in late January 2020, and in March, it became more severe. As a result, from mid-March to April, there were no new condominiums launched for sale in Bangkok. Projects that had planned launches postponed them to the last quarter of the year. As many companies implemented a work-form-home policy for employees, the sales office of many condominium projects closed and stopped services. Customers could, however, view the projects by calling in advance. The sales approach has shifted to the digital platform; many companies are now using applications to communicate with customers, including sales via LINE, websites and apps, with virtual project visits via VDO call, Live Youtube, and Facebook or unit reservations using various online booking formats. Supply of Newly Launched Condominiums Q1 2016 - Q1 2020 Supply Trend As the end of Q1 2020, the accumulated supply of Bangkok condominiums included 629,388 units. In Q1 2020, there were approximately 6,007 new condominium units from 20 projects added to the supply. The new supply in Q1 2020 decreased by 53.4 per cent, compared with the new supply in Q1 2019. The main reason for the decreasing of new supply in Q1 2020 was the Covid-19 pandemic. The majority of new supply in Q1 2020 was Grade C condominium representing 58 per cent of total, followed by Grade B Source: Knight Frank Thailand Research and Grade A condominiums, representing 27 per cent and 14 per cent, respectively. Supply of Newly Launched Condominiums by Grade, Q1 2020 The new supply of Super Prime and Prime condominium was only 1 per cent of the total. In Q1 2020, up to 56 per cent of the newly launched units were located in the suburbs of Bangkok, followed by 28 per cent in the City Fringe and only 16 per cent in the Central Business District (CBD). Demand Trend The outbreak of the new coronavirus strain, or Covid-19, resulted in a clear decline in purchasing power in new condominium projects launched in the Source: Knight Frank Thailand Research first quarter of 2020. Only 1,791 units were sold from the new supply during Supply of Newly Launched Condominiums by Location, Q1 2020 the first quarter of this year from a total of 6,007 units, representing a 30 per cent sales rate – and reflecting a 9 per cent drop in sales when compared to the same period in the previous year or a 20 per cent decrease when compared with the previous quarter. In March, the outbreak of Covid-19 was especially severe, resulting in a decrease in the number of people visiting projects. In addition to new condominium sales decreasing, concerns remain about the number of condominium transfers for projects that are completed and ready to be transferred this year Source: Knight Frank Thailand Research amidst the nationwide lockdown. As such, 3
BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020 Supply, Demand and Sales Rate of Newly Launched almost every business stopped close to Condominiums, from 2016 - 2020 100 per cent of their activities. Naturally, when businesses stop operating, there is an inevitable effect on employment in various business organisations. In some cases, businesses have decreased their employee numbers and reduced the salaries of employees. In turn, this has caused many people to lose their jobs, lack in income or have reduced income. Buyers may be unable to complete their transfers, as banks are also more cautious in granting loans for real estate. It is expected that the loan rejection rates are likely to increase this year. Source: Knight Frank Thailand Research Quarterly Asking Prices of Condominiums by Location, Selling Price Trend 2016 - 2020 For the survival of each company, it is apparent that many operators are trying to engage in marketing schemes to create sales, including discount promotions from 20 per cent up to 50 per cent for some units in the projects that were completed or expected to be completed within this year - in order to try to attract customers to visit the project. In addition, there are many other promotions, such as waiving of charges on the day of transfer, which includes the transfer fee of 1 per cent of the appraised price (only for customers), Source: Knight Frank Thailand Research stamp duty fee, installation and insurance fee for the electricity meter, common facilities fee for 1 year, and initial capital fund contribution. In addition, some companies have promotions that attract both investors and those who buy residences for their own occupancy (real demand), which include coverage of 2 years of instalment payments. For customers who have already bought condominiums and are in the process of making their down payment, many companies implemented measures to help, as many of the customers from temporarily halted businesses, like hotel staff, airline staff, restaurant staff and department store staff, may be experiencing the difficulties of having no income. Many companies have helped customers who are having problems with the suspension of temporary down payments, beginning at 3 months. However, the slowdown in real estate has been good for investors with savings and cash in their pockets; such investors have taken this opportunity to buy condominiums at prices that have been reduced to below market rates, in order to make a profit when the economy has recovered. As some projects only take the 4
BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020 reservation payment and the rest of the trying to reduce prices in order to attract condominium buyers due to the conve- payments when ownership is transferred, customers. The condominium market at nient access to many shopping and an investor can purchase a unit in such a the moment is considered to be a buyer’s transportation centres. The City Fringe project with a 2-year instalment payment market, where the buyers’ bargaining Area can be divided into the following promotion. They will then not have to pay power can push condominium price sub-areas: anything out of pocket for 2 years when levels below the market prices; buyers the economy has not yet recovered. would subsequently be able to resell their • SKV 44-70 SKV 65-103 : purchases at a good price in the future This area encompasses the edge of However, regarding the asking prices when the economy has revived. Sukhumvit Soi 65 to Sukhumvit Soi 77 as of newly launched condominiums in well as the edge of Sukhumvit Soi 44 to Bangkok, it was found that the price level Sukhumvit Soi 50. increased in all locations. As of Q1 2020, Location Definitions the asking price of condominiums in the • Ratchada / Rama 9 / Ladprao : Central Business District was 268,300 Central Business District (CBD) : This is the area along Ratchadapisek baht per square metre, increasing from This is the Central Business District area Soi 1 to Soi 17 and Soi 2 to 28; Ladprao Q1 2019’s price of 263,500 baht per as well as the area that surrounds it; it is along Ladprao Soi 1 to Soi 23 and Soi 2 square metre, representing an increase popular for expatriates, tourists and upper to Soi 28; and Rama 9 Road, covering the of 1.8 per cent, or increasing by 0.1 per class Thais for both for shopping and Ratchada/Rama 9 intersection to Rama 9/ cent from Q4 2019. The asking price of residences. It also includes areas along Wattanatham Road. condominiums around the City Fringe as the Chao Phraya River on Charoen Krung of Q1 2020 was 149,600 baht per square and Rama III Roads. The CBD Area can • Phahonyothin / Phayathai : metre, reflecting a 1.9 per cent increase be divided into sub-areas as follows: This is the up-and-coming area that offers from the previous year, where the price convenient access to many academic was 146,700 baht per square metre, or • Silom / Sathorn : institutions and government agencies. increasing by 0.07 per cent from Q4 2019. This is the area that encompasses The area covers Phahonyothin Road The asking price of condominiums in the Sathorn Road, Silom Road and the sois between Soi 1 to 15 and Soi 2 to 20. suburbs of Bangkok as of Q1 2020 was in between such as Sala Daeng, Nang 81,150 baht per square metre, increasing Linchee, etc. • Petchburi Road : at the rate of 1.7 per cent from Q1 2019’s This area covers Petchburi Road from price of 79,800 baht per square metre, or • Prime Sukhumvit (Prime SKV) : Nikhom Makasan intersection to the increasing by 0.2 per cent from Q4 2019. This is the section of Sukhumvit Road intersection of Petchburi and the end between Soi 1 to 63 (North side) and Soi Sukhumvit Soi 63. 2 to 42 (South side). Outlook • Charoen Nakorn/Thonnburi : • Central Lumpinee (CL) : This area stretches along the Chao The trends of the condominium market in The area encompasses Ploenchit Road Phraya River from Krungthep Bridge to Bangkok for the remaining 9 months of this (end of Sukhumvit Road), to Rajdamri, Krungthonburi Bridge. year include a slowdown in the launches Ratchaprasong, Wireless Road, Chidlom of new condominiums for sale - especially Road, Soi Tonson, Soi Langsuan, Sarasin • Bangsue / Tao Poon / Pracharat : the large condominium projects and high- Road, Rajdamri Road, Ratchaprasong This area covers Samsen Road, Thaharn priced condominiums, large-scale projects Road, Rama 1 Road and Phayathai Road. Road, Pracharat Sai 1, Pracharat Sai 2, that require more than 5 years to develop, The area is popular with expatriates, and Krungthep-Nonthaburi Soi 1-39 and and condominiums that focus on selling tourists and affluent Thais. Soi 2-50. to investors and foreigners. Condominium projects launched for sale this year • Charoenkrung / Narathiwad / Rama 3 : Bangkok Peripheral Area : will focus on selling to buyers with real This is the area that stretches along The three major areas under this classi- demand. The selling price level will not Charoen Krung Road of the Chao Phraya fication are : exceed 100,000 baht per square metre. River southward just past the Sathorn The trend of condominiums is likely to Bridge, and to the north of Sipraya Road • Eastern Bangkok : slow both in terms of supply and demand, as well as the area along both sides of This covers the following roads: Bangna, and it is expected that it will take another Narathiwas Road. Srinakarin, Ramkamhaeng, Theparak, 2 years for the condominium market to Romklao and Chalermprakiat. improve. There are still around 100,000 • Surawongse / Samyan / Siphaya : units remaining units for sale in Bangkok. This is the area on Surawongse Road, • Late Sukhumvit : However, the delay in the launches of Samyan Road and Siphaya Road as This is the section of Sukhumvit Road on condominiums will benefit the market in well as some parts of Rama 4, which are both sides after Sukhumvit Soi 105 and Bangkok, providing opportunities to sell located near the mentioned roads. 70, stretching to Samutprakran. outstanding stock. Also, postponing the launch of new projects would result in City Fringe Area : • Northern Bangkok : reduced competition in the market. As for The area is located on the edge of the This area covers the road along the condominiums that will be completed this CBD, and provides easy access to the northern part of Bangkok, which include year, it has been found that operators are CBD. This area is an alternative for Ngamwongwan, Chaengwattana, Ratta- 5
BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020 nathibet and Sanambin Nam. • Southern Bangkok : This is the area covering the followings roads: Petchkasem, Ratchapruk, Kala- prapruk, Charansanitwongse and Wuttha- kart. • Late Ratchada / Ratchayothin / Late Ladprao : This area covers Ratchada from Soi 19 and Soi 30 to the end; Ladprao from Soi 25 and 30 to the end; Ratchayothin Road; and Kaset Navamin, Ramindra and Nuanchan Roads. We like questions, if you’ve got one about our research, or would Recent Publications like some property advice, we would love to hear from you. Logistics Property Market H2 2019 Residential Research Phuket Villa Market 2019 RISINEE SARIKAPUTRA Director, Research and Consultancy +66 (0)2643 8223 Ext 180 risinee.sarikaputra@th.knightfrank.com Knight Frank Research, Knight Frank Research provides strategic advice, consultancy services and forecasting to a wide range of clients worldwide including developers, investors, funding organisations, corporate institutions and Reports are available at the public sector. All our clients recognise the need for expert independent advice customised to their knightfrank.co.th/Research specific needs. Important Notice: © Knight Frank LLP 2020. This report is published for general information only and not to be relied upon in any way. Although high standards have been used in the preparation of the information, analysis, views and projections presented in this report, no responsibility or liability whatsoever can be accepted by Knight Frank LLP for any loss or damage resultant from any use of, reliance on or reference to the contents of this document. As a general report, this material does not necessarily represent the view of Knight Frank LLP in relation to particular properties or projects. Reproduction of this report in whole or in part is not allowed without prior written approval of Knight Frank LLP to the form and content within which it appears. Knight Frank LLP is a limited liability partnership registered in England with registered number OC305934. Our registered office is 55 Baker Street, London, W1U 8AN, where you may look at a list of members’ names. 6
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