Baby Makes 3 Respect, Responsibility and Equality - VicHealth

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Respect, Responsibility and Equality

Baby Makes 3
I kept telling the guys at work,
                              ‘Guys, you should be doing this course’.
                                           And they said, ‘why?’
              And I said, ‘just flipping do it because it will open your eyes’.

Baby Makes 3: Project Report

Author: David Flynn

© WCHS, 2011

For copies of this report, or for further information about the Baby Makes 3 Project, contact:
         Whitehorse Community Health Service
         43 Carrington Road,
         Box Hill, VIC 3128
         Ph: (03) 9890 2220
         www.wchs.org.au
Baby Makes 3 – Project Report
Baby Makes 3

Acknowledgements
The Baby Makes 3 project could not have succeeded without the enthusiasm of members of the Project Reference
Group each of whom dedicated much of their precious time to support project activities. They include:
Pam Heselev                     Maternal Child Health Coordinator in the City of Whitehorse
Christine Haddrick              Maternal Child Health Nurse, City of Whitehorse
Lea Fitcher                     Coordinator of Specialist Women’s Clinics, Birralee Maternity Centre
Tricia Kunek                    Childbirth Education Coordinator, Birralee Maternity Centre
Diane Johnson                   Just Families Project Counsellor, Drummond Street Services
Olive Aumann                    Health Development Manager, Whitehorse Community Health Service
Chris Grace                     Men’s Health Team Leader, Whitehorse Community Health Service
David Flynn                     Baby Makes 3 Project Coordinator, Whitehorse Community Health Service

Special mention needs to go to the following people who each made a significant contribution to the project:
  •    The Maternal Child Health nurses and staff in the City of Whitehorse, who recognised the value of the project
       and whose support and efforts were often above and beyond the call of duty
  •    Pam Heselev, whose leadership was key to the project’s implementation and achievements
  •    Christine Haddrick for her pioneering work in developing fathers nights in the City of Whitehorse
  •    Chris Grace, for his decades long work with the Men Making Change program, who recognised the need and
       opportunity for a primary prevention program of this kind
  •    The Baby Makes 3 Group facilitators – Christine Haddrick, Marelle Wolfkamp, Rodney Vlais, Mark Bennetts
       and, most importantly, Denise Roberts – who contributed thoughts and ideas to the evolution of the group
       program
  •    Jacqueline Hope, social work student at Monash University for her diligence and professionalism in
       undertaking key evaluation activities
  •    Drummond Street Services for their work through the William Buckland Foundation funded Just Families
       Project to add value to Baby Makes 3
  •    The Preventing Violence Against Women Team at VicHealth for their unwavering support and guidance,
       especially Wei Leng Kwok (Research Leader) for her important contribution to the evaluation framework
  •    All the first time parents who participated in the Baby Makes 3 program, especially those involved in
       evaluation activities that were essential to the preparation of this report

Baby Makes 3 – Project Report
Baby Makes 3

Table of Contents
Executive Summary ………………………………………………………………………………………………………………                                                                1
1. Introduction …………………………………………………………………………………………………………….….……                                                              3
2. Project Background …………….……………………………………………………………………………………….…..                                                           4
          2.1 Primary prevention of violence against women ……………………………….……….…….                                             4
          2.2 Baby Makes 3 – phase one …………………………………………………………………….….……                                                      6
          2.3 Why target first time parents? ………………………………………………………………….……                                                   7
          2.4 Gender roles and equality during the transition to parenthood ………………..…...                                    8
          2.5 The construction of motherhood and fatherhood ………………………………………..…                                              10
          2.6 Maternal Child Health – a key setting for primary prevention …………….…………..                                     12
          2.7 Rationale for Baby Makes 3 ................................................................................   13
3. Project Description …………………………………………………………………………………………………….……                                                            14
          3.1 Project goal, objectives, activities ……………………………………………………….………..…                                             16
          3.2 Baby Makes 3 – group program ………………………………………………………….……..…..                                                   17
                      3.2.1 Theory of change ………………………………………………………….……..………                                                 19
          3.3 Fathers nights ………………………………………………………………………………………………..                                                         21
          3.4 Maternal Child Health workforce capacity building …………………………………….....                                         23
4. Evaluation Approach ..……………………………………………………………………………………………………..                                                           24
          4.1 Baby Makes 3 – group program ……………………………………………………………………..                                                     25
          4.2 Fathers nights ……………………………………………………………………………………..………..                                                        27
          4.3 Maternal Child Health workforce capacity building ……………………………..……….                                           27
          4.4 Project implementation and partnerships ………………………………………………….…                                                 27
5. Evaluation Findings ……………………………………………………………………………………………………….                                                             28
          5.1 Baby Makes 3 – group program ………………………………………………………….………..                                                     28
                      5.1.1 Experiencing the program ………………………………………………………..…..                                             28
                      5.1.2 Program impacts – quantitative data ……………………………………….…..                                         32
                      5.1.3 Program impacts – qualitative data ………………………………………….…..                                         36
          5.2 Fathers nights ………………………………………………………………………………………………..                                                         43
          5.3 Maternal Child Health workforce capacity building ……………………………………….                                            44
          5.4 Project implementation and partnerships ………………………………….………………….                                                46
6. Discussion ……………………………………………………………………………………………………………………..                                                                49
          6.1 Reflections of the Baby Makes 3 program ……………………………………………….…….                                                50
          6.2 Future directions ……………………………………………………..………………………….…….….                                                      55
7. Conclusion ……………………………………………………………………………………………………………………..                                                                58
8. References ………………………………………………………………………………………………………………………                                                                 60

Baby Makes 3 – Project Report
Baby Makes 3

Appendix A

          Running an Effective Fathers Evening ………………………………………………………………………                ii

Appendix B – Evaluation tools

          Approach to Evaluation …………………………………………………………………………………………..                     iv

          Baby Makes 3 Pre and Post-group Questionnaire …………………………………………………..             vi
          Baby Makes 3 Post-group Feedback Form ……………………………………………………………..                 vii
          Couples Interview – Plain Language Statement ………………………………………………….…..            viii
          Couples Interview – Consent Form …………………………………………………………………………                   ix
          Couples Interview – Schedule of Questions ……………………………………………………………               x
          Professional Development Workshop – Feedback Forms ……………………………………….             xii
          Maternal Child Health – Focus Group: Schedule of Questions ……………………………….        xiv
          Baby Makes 3 Project Reference Group – Focus Group: Schedule of Questions …….   xv

Appendix C – Evaluation Data

          Pre and Post-group Questionnaire: Results from Section 1 ……………………………………         xvi
          Pre and Post-group Questionnaire: Section 1 – T-test Results ………………………………..     xvii
          Pre and Post-group Questionnaire: Results from Section 2 …………………………………….        Xviii
          Pre and Post-group Questionnaire: Section 2 – T-test Results ………………………………..     xix

Baby Makes 3 – Project Report
Baby Makes 3

Executive Summary
Project Background                                        Project activities

The Baby Makes 3 project is an example of promising       1.   The development and delivery of the Baby Makes
practice in the emerging field of preventing violence          3 group program.
against women. It is a primary prevention program              A three-week discussion based program for new
that seeks to prevent violence before it occurs, by            parents covering a number of key topics relevant
promoting equal and respectful relationships                   to the lifestyle and relationship changes that
between men and women during the transition to                 follow the birth of a child.
parenthood.
                                                          2.   The facilitation of group discussions at Maternal
First time parents are a key target group for primary
                                                               Child Health fathers nights.
prevention activity. The transition to parenthood
represents a ‘window period’ during which it is                One-off evening sessions for first time fathers
                                                               promoting positive father involvement in new
possible to engage and work with both men and
                                                               families.
women when traditional notions of parenthood are
exerting a powerful influence on how they approach
                                                          3.   Workforce capacity building through the
and negotiate their parenting roles. The decisions
                                                               development and delivery of professional
that couples make during this key stage of life can
                                                               development workshops.
have important consequences on the level of equality
within their relationship, and between men and                 Professional development workshops for
women more generally.                                          Maternal Child Health nurses focussing on
                                                               practical strategies for promoting gender
Funded by VicHealth, the Baby Makes 3 project                  equality during the transition to parenthood.
involved a partnership between Whitehorse
Community Health Service, the lead agency, and the        Evaluation Approach
City of Whitehorse Maternal Child Health Service, a
                                                          The impact of the Baby Makes 3 project was
key service for engaging first time parents. A valuable
                                                          evaluated using a comprehensive evaluation
partnership was also established with Drummond
                                                          framework consisting of a combination of qualitative
Street Services Just Families project.
                                                          and quantitative methods including questionnaires,
Project goal                                              interviews and focus groups.
To promote equal and respectful relationships
                                                          Evaluation findings
between men and women during the transition to
parenthood                                                Over 90% of participants rated the Baby Makes 3
                                                          program either very good or excellent, with nearly all
Project objectives                                        participants agreeing, or strongly agreeing, that the
1.   To increase the capacity of first time parents       program was relevant, helpful and enjoyable.
     to build equal and respectful relationships in
                                                          The evaluation data indicated that despite couples
     response to the lifestyle and relationship
                                                          professing minimal attitudinal support for traditional
     changes that follow the birth of a child.
                                                          gender roles, the structure of couples’ relationships,
2.   To increase the capacity of health                   in terms of ‘who does what’, became highly
     professionals and organisations to promote           traditional following the birth of their baby. Yet
     equal and respectful relationships during the        couples reported being generally unaware of how
     transition to parenthood

Baby Makes 3 – Project Report                                                                                      1
Baby Makes 3

these traditional gender roles may be impacting on         A key achievement of the program has been engaging
their relationship.                                        men, overcoming their resistance and gaining their
                                                           support for gender equality.
A key impact of the Baby Makes 3 program was that
participants developed a greater awareness of how          The future direction of the project involves
traditional attitudes to gender and parenting roles        endeavouring to facilitate the implementation of
were shaping their new families. Through their             Baby Makes 3 in other local government areas. To
involvement with the program couples developed a           enable this, a number of key resources are being
shared understanding of the influence of gendered          produced, including:
norms and expectations and a shared language for             • A Baby Makes 3 group work manual
openly discussing their impacts and effects.
                                                             • A Baby Makes 3 facilitator training program
Participation in the Baby Makes 3 program led to a           • A local government step-by-step guide for
significant shift in couples’ attitudes characterised by       implementing Baby Makes 3
greater understanding of their partner’s role, and
                                                             • Professional development workshops and
greater support for gender equality in new families. In
                                                               community education seminars
addition, there was evidence that some couples had
implemented changes to how they structured their
                                                           Conclusion
parenting and relationship roles, and that this was in
response to seeking a more equal relationship.             The main achievement of the Baby Makes 3 project
                                                           has been the development and implementation of
The workforce capacity building aspects of the project
                                                           the ‘Baby Makes 3 model’, a unique contribution to
were successful in ensuring messages of gender
                                                           the field of primary prevention, consisting of a three-
equality were reinforced at an organisational level,
                                                           week group program exploring issues of gender
and in the day-to-day interactions between Maternal
                                                           equality from the perspective of first time parents,
Child Health nurses and the new parents who access
                                                           supported by organisational and workforce
their services.
                                                           development within a local government Maternal
                                                           Child Health setting.
Discussion
                                                           The evaluation findings demonstrate that Baby Makes
Issues of gender equality are central to the transition
                                                           3 is a successful and effective means of promoting
to parenthood. Following the birth of a baby men and
                                                           equal and respectful relationships between men and
women begin doing things differently, and often by
                                                           women. The program is readily transferable and given
default, adopt more traditional roles which in turn
                                                           the necessary resources and organisational support it
can lead to gender inequalities that stem from the
                                                           could easily be integrated into existing Maternal Child
‘undervaluing’ of women’s traditional contributions
                                                           Health Services and implemented in all local
(the baby care and housework).
                                                           governments.
A key objective of the Baby Makes 3 program is to
                                                           Given its ability to constructively engage large
give first time parents the awareness and
                                                           numbers of first time parents, particularly men, Baby
understanding required to critically reflect on the
                                                           Makes 3 has the potential to form an integral part of
new level of equality within their relationship. The
                                                           a population wide approach to the primary
program achieves this by encouraging participants to
                                                           prevention of violence against women.
acknowledge and value the contribution of the stay-
at-home parent and to share the tasks and
responsibilities of parenthood more equally.

Baby Makes 3 – Project Report                                                                                        2
Baby Makes 3

1. Introduction
As the name suggests, Baby Makes 3 is concerned             practice in the emerging field of the primary
with that stage of life when the arrival of a new baby      prevention of violence against women.
signifies the creation of a new family.
                                                            Funded by VicHealth, Baby Makes 3 is a partnership
For most couples, the birth of their first child is a       between Whitehorse Community Health Service, the
major turning point as they transition into their new       lead agency, and the City of Whitehorse located in
roles of ‘mother’ and ‘father’ and become acquainted        the eastern metropolitan region of Melbourne,
with the demands and expectations of parenthood. It         Australia. The project operates at the community and
is a time of major lifestyle changes, when many             organisational levels, working with the local Maternal
practical adjustments need to be made, and a time of        Child Health Service and the hundreds of first time
major relationship changes as couples increasingly          parents who access the service every year.
focus their energy and attention on their baby. It is a
                                                            This report describes the implementation of the
time when couples expect to grow closer together,
                                                            project over the three year period from 2009 to 2011.
yet a significant number find it moves them further
                                                            It describes the project planning and outlines the
apart. It is time that families often expect to be filled
                                                            project objectives and activities. The evaluation
with happiness and joy but unfortunately, it is also a
                                                            framework is presented and the impacts of the
time when relationship difficulties can become
                                                            project are identified and discussed in detail.
established, and male family violence can escalate.
                                                            As an example of promising practice, the Baby Makes
The Baby Makes 3 project seeks to assist first time
                                                            3 Project Report seeks to build the evidence base in
parents adapt to the demands and expectations of
                                                            the primary prevention of violence against women.
parenthood. It is a community-based project that
aims to promote equal and respectful relationships
between men and women during the transition to
parenthood. As such, it is an example of promising

Baby Makes 3 – Project Report                                                                                        3
Baby Makes 3

2. Project Background
2.1 Primary prevention of violence against women
Violence against women is a significant problem with       relationships across the state. There is also increasing
serious social, economic and health consequences for       interest from Victorian local governments, primary
women, their families and communities. Over the            care partnerships and community health services in
years society has sought to address this problem by        developing primary prevention strategies. Yet in
focussing on reforming the response – by the police,       Australia, and indeed the world, the primary
the courts, and the service sector – to incidents of       prevention of violence against women is an emerging
violence, and on improving support for women and           field of practice, and the evidence base for primary
children experiencing violence. Yet despite a range of     prevention activities is still being accumulated.
efforts on these fronts the prevalence of violence
                                                           Throughout Victoria, VicHealth is playing a key role in
against women seems undiminished.
                                                           guiding this emerging field of practice. The Health
Violence against women is increasingly being seen as       Costs of Violence report (VicHealth, 2004) established
a public health issue that is not only serious and         violence against women as a major public health
prevalent but is wholly preventable. Consequently,         issue. This report measured the health impacts of
while responding to incidents of violence remains          intimate partner violence and found this violence to
critical in the first instance, attention is now turning   be the largest preventable contributor to the disease
to efforts aimed at primary prevention.                    burden in women aged 15 to 44 years.

The prevention of violence against women can occur         In 2007 VicHealth released Preventing Violence Before
at three levels: primary, secondary and tertiary.          it Occurs: a framework and background paper to
Tertiary prevention occurs after an incident of            guide the prevention of violence against women. This
violence and is focussed on preventing the violence        publication provided a comprehensive evidence
from re-occurring. Secondary prevention occurs as          based framework to guide primary prevention activity
the violent incident is taking place. The primary          by the government, community, health and corporate
prevention of violence against women, however, is          sectors. It is this document that provides the
focussed on preventing violence before it occurs. The      framework for the planning and implementation of
Baby Makes 3 project is an example of primary              the Baby Makes 3 project.
prevention.
                                                           Preventing Violence Before it Occurs articulated the
There is currently growing momentum in support of          need for an ecological approach (as shown in figure 1)
preventing violence against women from all levels of       to understanding violence against women and
government. The National Council to Reduce Violence        implementing primary prevention activities. The
against Women and their Children, in their plan for        advantage of this approach is that it shifts attention
2009-2021, Time for Action (2009) argue for a              away from single-factor explanations and accounts
sustained new level of investment in primary               for the complex array of factors implicated in violence
prevention. The State Government of Victoria, in A         against women. It locates the factors underlying or
Right to Respect (Office of Women’s Policy, 2009) has      contributing to violence at a range of levels of
introduced a ten-year, whole-of-government                 influence, emphasising the need for many different
prevention strategy to promote gender-equitable and        forms of action and recognising the value of working
non-violent    communities,    organisations     and       at different levels (VicHealth, 2007).

Baby Makes 3 – Project Report                                                                                         4
Baby Makes 3

    Figure 1: An ecological approach to understanding violence against women

        Societal: The cultural values and beliefs that shape          Community / Organisational: The formal and informal
        the other three levels of the social ecology                  social structures that impact on a person

                                                        Community /                                Individual /
                      Societal
                                                        Organisational                            Relationship

                                                     Individual: The developmental experiences and personality factors that
                                                     shape a persons response to stressors in their environment

                                                     Relationship: The intimate interactions a person has with others

                                                                                                       From VicHealth (2007)

The VicHealth framework also identifies the social                      At the individual and relationship level the project is
determinants – the causes – and contributing factors                    concerned with understandings of gender roles,
to violence against women and recommends three                          particularly the roles of mothers and fathers, and
key themes for action. These are:                                       understandings of femininity and masculinity and the
  1.   Promoting equal and respectful relationships                     extent to which individual attitudes and behaviours
       between men and women                                            are shaped by these understandings. At the
                                                                        community and organisational level of the ecological
  2.   Promoting non-violent social norms and
                                                                        model it is concerned with the cultural beliefs, norms
       reducing the effects of prior exposure to
                                                                        and expectations of men and women within
       violence
                                                                        communities and organisations.
  3.   Improving access to resources and systems of
       support                                                          By critically examining these ideas and constructs, the
                                                                        project seeks to engage individuals, families,
The Baby Makes 3 project is primarily located within                    communities and organisations in a conversation that
the first theme for action, although it does work, to a                 leads to greater gender equality, and in so doing, it
lesser extent, on the second and third themes. For                      represents a new and innovative approach to the
the most part though – operating at the individual                      primary prevention of violence against women.
and organisational levels of the ecological model –
Baby Makes 3 concentrates on promoting equal and
respectful relationships between men and women.

Baby Makes 3 – Project Report                                                                                                     5
Baby Makes 3

2.2 Baby Makes 3 – phase one
The Baby Makes 3 project began as a research project      The research from phase one put forward a number
exploring primary prevention activity with men during     of recommendations relating to improving current
the transition to parenthood. In 2007 the project was     services, including antenatal and postnatal services,
funded by VicHealth, for one year, to undertake this      and developing new and innovative primary
research which served as a comprehensive needs            prevention programs targeting first time parents. In
analysis for the current project (Baby Makes 3 –          particular, the research identified that a primary
phase 2). The research project is described in the        prevention project would need to:
phase one report (Flynn, 2008).                             •    Target both men and women, rather than
The goal of phase one was to identify the means by               solely men (the difficulties of engaging men in
which first time fathers could be supported in acting            prevention work can be partly overcome if the
respectfully and responsibly and in non-violent ways             men are engaged with their partners, as
through the various phases of starting a family.                 couples, rather than as individuals)

The activities undertaken included:                         •    Promote relationship equality – by providing
                                                                 education on gender roles, balancing work and
  •    A literature review investigating family
                                                                 family, and the equal capacity of men and
       violence prevention work with men, the
                                                                 women to care for infants
       challenges of engaging men in family violence
       prevention, and programs targeting first time      The current Baby Makes 3 project (phase 2)
       fathers                                            represents an implementation of the findings from
                                                          phase one. It applies the VicHealth framework to a
  •    A review of services engaging first time fathers
                                                          specific target group: men and women undergoing
  •    Interviews with first time fathers investigating   the transition to parenthood, a time when their
       their understandings of gender roles and           lifestyles and relationships are undergoing significant
       gender relations during the transition to          change.
       parenthood

Baby Makes 3 – Project Report                                                                                       6
Baby Makes 3

2.3 Why target first time parents?
The transition to parenthood can be a time of great         between men and women. There are, therefore, two
joy. Yet it is a time of major lifestyle changes as         additional fundamental reasons why it is important to
women and men transition into their new roles of            engage first time parents in primary prevention
‘mothers’ and ‘fathers’ and become acquainted with          activity.
the stress, difficulties and expectations associated
                                                            Firstly, the transition to parenthood is a key time for
with looking after a new born baby.
                                                            engaging men. It is a specific time in men’s lives when
During this time it is inevitable that couples’             they are in contact with health services and are open
relationships will undergo a significant shift. Whilst      to receiving information and skills development
many couples find that becoming parents brings them         (O’Brien & Rich, 2002). It represents a ‘window
closer together, others may experience a significant        period’ where men are accessing support and
period of relationship decline (Twenge, Campbell, &         focussing on family relationships (King, 2001 & 2005),
Foster, 2003). This change in couples’ relationships is     during which it is possible to promote alternate
particularly evident following the birth of a first child   models of masculinity based on the model of men as
but may go completely unnoticed by first time               carers and nurturers of infants. As such, it provides a
parents who are primarily focussed on the near              real opportunity which does not readily present itself
overwhelming task of caring for a baby. As a result,        during other life stages.
relationship changes during the transition to
                                                            The second key reason why it is important to engage
parenthood can lead to significant impacts on the
                                                            first time parents in primary prevention activity is
long term quality of the relationship (Lawrence, et.al.,
                                                            that the transition to parenthood is a time when
2008).
                                                            gender roles and relations are changing. A recent
The transition to parenthood is also a time when            briefing paper from the Australian Institute of Family
women are particularly vulnerable to violence               Studies (Parker & Hunter, 2011) identified attitudes
(VicHealth, 2007). Family violence is often seen to         connected with gender and gender roles as the key
intensify during pregnancy and in the period                factor affecting relationship satisfaction across the
following the birth of a child (Dept. of Victorian          transition to parenthood. These attitudes are heavily
Communities, 2007; Taft, 2002; Gielen, et.al, 1994)         influenced by the gendered norms and expectations
and can have significant effects on child development       that accompany the roles of ‘mother’ and ‘father’
(Doss, et.al., 2009). There is a wealth of research         (Koivunen, et. al., 2009). Attitudes to gender roles
showing a wide range of impacts on children                 have been shown to become more traditional during
including psychological and behavioural impacts,            the 12 months following the birth of a child (Katz-
health and socioeconomic impacts, as well as impacts        wise, Priess & Hyde, 2008), so it is undeniably a time
connected to the inter-generational transmission of         when gender equality is directly relevant to the lived
violence (Richards, K., 2011; Russel, et.al., 1999; Erel    experience of first time parents.
& Burman, 1995; Sarkadi, et.al, 2007). So preventing
                                                            The transition to parenthood, therefore, presents a
violence during this key risk period is critical for both
                                                            major opportunity to engage and work with both men
women and children’s wellbeing.
                                                            and women, to challenge traditional attitudes to
But the primary prevention of violence against              gender roles, and to promote gender equality during
women is about far more than just responding to risk        this key life-stage in which gender roles are shaping
factors. It is about creating cultural change,              the level of equality in relationships.
particularly in relation to the key theme for action –
promoting equal and respectful relationships

Baby Makes 3 – Project Report                                                                                         7
Baby Makes 3

2.4 Gender roles and equality during the transition to parenthood
A generation ago, in Australia, our notions of             fathering, there is also reason to suggest that
motherhood and fatherhood were heavily influenced          traditional notions of parenthood continue to exert a
by what has come to be known as the ‘traditional’          powerful influence on how men and women
model of family. Under this model, a father’s main         approach and negotiate parenting roles (Berlyn, Wise
role was to be a good economic provider – a                & Soriano, 2008; Wall & Arnold, 2007). The traditional
‘breadwinner’ – and to work outside the home, while        model of family still has considerable bearing on how
a mother’s role was to be responsible for all the          parents think about their roles (Hatten, Vinter, &
unpaid work inside the home. It was not expected           Williams, 2002). Our definitions of parenthood may
that men would undertake more than a minimal role          be changing, but the role of ‘mother’ and ‘father’
in the care and nurturing of children, which was           remain stereotypically gendered (Russell, et.al.,
considered to be the natural domain of women.              1999).

In contemporary Australia, however, the traditional        While many men appear more visibly involved in child
family is becoming far less common. The past               care (it is not uncommon to see fathers out by
generation has seen the emergence of a new ‘shared-        themselves, or with their partners, pushing strollers
parenting’ model of family, characterised by               or carrying young babies) the available Australian
increasing expectations of fathers’ involvement in         evidence suggests there are still large differences
childcare and household tasks, and greater equality        between the amounts of time mothers and fathers
between men and women. And while the majority of           spend with children, and the types of care activities
Australian fathers continue to define their role with      they engage in (Berlyn, Wise & Soriano, 2008). This
reference to ‘breadwinning’ there is, without doubt,       has significant bearing on the level of equality within
an increased expectation that contemporary fathers         a relationship, and between men and women more
will be more involved in the lives of their children       generally.
than men of previous generations (Berlyn, Wise &
Soriano, 2008).                                            Caring for children

This change has been parallelled by an increasing          The most recent statistics from the Growing Up in
recognition of the developmental benefits for              Australia: Longitudinal Study of Australian Children
children of positive father involvement. It is now         (LSAC) research shows a considerable difference in
widely recognised that fathers have a significant          the amount of hours children spend alone with their
impact on child development outcomes, and there is         father compared to their mother (AIFS, 2011). On
substantial literature that establishes a number of        average, fathers spend just 30 minutes alone with
important ways in which positive father involvement        their babies on weekdays, compared to mothers’ 5.8
can produce favourable cognitive, emotional and            hours. On weekends, fathers spend more time with
social development outcomes for children (Allen &          their baby, but the actual time they spend alone with
Daly 2002; Flood, 2003). However, it is important to       their baby increases, on average, only 12 minutes to a
establish that this is not because of any ‘unique’         total of 42 minutes per day.
contribution that men make to parenting, but rather        In relative terms fathers are rarely alone with their
because of the increased capacity for caring and           children, implying that fathers do not undertake child
nurturing that father involvement brings to families       care in a way that relieves women of responsibility.
(Flood, 2003).                                             And as Craig (2006) points out, men typically join
Despite indications that our notions of family have        their partners as ‘helpers’ in the task whilst mothers
significantly shifted to place greater value on involved   continue to carry the burden of responsibility for

Baby Makes 3 – Project Report                                                                                        8
Baby Makes 3

managing care. This also has potential effects on             other household work such as cleaning. Women
father child relations, for if fathers are rarely alone       also spent almost two and a half times as long on
with their children they are not forging independent          food preparation and clean up, despite men doing
bonds with their children.                                    more cooking than in the past.”

The other key observation from the LSAC data is that        With regard to the transition to parenting, Baxter,
the time that fathers and mothers spend with their          Haynes & Hewitt (2008) demonstrate that having a
children each day, varies very little during the first 9    baby dramatically increases the time spent on
years of life, with the only significant change being a     housework for new mums, but has only minimal
reduction in mum’s hours when the child begins              impact on the hours spent on housework for new
school (Baxter & Smart, 2010). This illustrates that the    dads.
initial pattern of involvement that is established in       And again, according to the Australian Bureau of
the months after birth can easily become entrenched,        Statistics (2009):
and that if active father involvement is to be
                                                              “In 2006, mothers aged 20 to 49 years in couple
encouraged, then it needs to be encouraged early on.
                                                              relationships spent an extra 7 hours per week on
The transition to parenthood, then, is a key time to          household work than those without children,
be engaging in a conversation about gender roles and          (whereas) fathers aged 20 to 49 in couple
equality.                                                     relationships spent roughly the same amount of
It should come as no surprise that on average,                time on domestic activities compared with those
mothers spend much longer than fathers in absolute            without children.”

time caring for children. However, there are further        Of course, caring for children and housework are not
significant differences in the type of care performed       the only measures of relationship equality, but they
by mothers and fathers. Fathers spend more of their         are important components, nonetheless. The Human
time involved in interactive care (i.e. talking, playing,   Rights and Equal Opportunity Commission identifies
etc…) whereas mothers spend the greater proportion          the widespread acceptance of traditional gender roles
of their time on physical care (i.e. bathing, feeding,      in parenting as a key factor in explaining why
dressing, etc…)(Craig, 2006). The child care tasks in       expectations of gender equality in terms of work and
which men mostly engage are arguably the more ‘fun’         family are not being realised (Squire & Tilly, 2007).
ones, which imply that a father’s time with children is     The transition to parenthood is a key time when
less like ‘work’ than is a mother’s time.                   these gender disparities are emerging.

                                                            The transition to parenthood is a time when men and
Housework
                                                            women are negotiating new roles and responsibilities,
The dominance of traditional gender roles can also be       and one of the greatest factors influencing this
seen in the vast inequalities in the amount of              negotiation is new parents’ assumptions about what
housework undertaken by men and women.                      it means to be a ‘mother’ and ‘father’.
According to the Australian Bureau of Statistics
(2009):
  “While men are doing slightly more household
  work than in the past, in 2006, women still did 1.8
  times as much as men. Although women are
  spending less time cleaning and doing laundry, they
  still spent almost six times as long on laundry as
  men in 2006, and more than three times as long on

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Baby Makes 3

2.5 The construction of fatherhood and motherhood
Many men clearly want to be involved in their               number of men feel that a father’s involvement in,
children’s lives and invest heavily in their family         and responsibility for, his children’s wellbeing should
relationships, yet the most recent statistics indicate      be equal to that of mothers (Hatten, Vinter &
that despite most men expressing support for a              Williams, 2002) and ultimately, these gendered
shared-parenting model of family, there are                 patterns of parenting are a major constraint on
substantial gaps between attitudes and actions.             fathers’ interactions with children (Flood, 2003).

The factors that determine the level of father              This understanding of fatherhood is reflected in the
involvement include the amount of paid employment           approach of many services that tend to engage
undertaken, personal motivation, and the quality of         fathers as a ‘support’ person, rather than as an
the relationship between mum and dad. However,              actively involved parent. Engaging fathers in this way,
the most fundamental factor relates to how a father’s       as a ‘support’ for mothers, only reinforces traditional
role is socially constructed and understood. As Berlyn,     gender norms and can give permission for men to
Wise and Soriano (2008) explain:                            avoid responsibility for childcare and, by extension,
  “Social discourses surrounding involved and               housework.
  traditional constructions of fathering can be             Conversely, the same argument can be mounted with
  understood as the overarching context shaping
                                                            respect to mothers. The belief that women are
  how contemporary men practice fathering.
                                                            naturally and instinctively better carers than men has
  Fatherhood and motherhood have historically been
                                                            played a major role in the delineation of parenting
  defined dichotomously in terms of contrasting and
                                                            roles between mothers and fathers. Proponents of
  complementary roles, identities and traits (that is,
                                                            mothers as natural carers speak of a bond that is
  the ‘breadwinner’ father and ‘stay-at-home’
                                                            created between mother and child through childbirth,
  mother). These broad stereotypes deeply
  penetrate cultural scripts about parenting and            of a ‘maternal instinct’ and of a capacity for patience
  affect (consciously and subconsciously) how               and sympathy. These widely held beliefs inevitably
  parenting is performed and constructed at                 place mothers in the position of gatekeepers with
  individual, interpersonal and institutional levels.       regard to the tasks of parenting and caring within
  Traditional ideas about parenting affect men’s            families (Goward, et al. , 2005).
  predisposition and ability to be involved parents,
                                                            Maternal gatekeeping is deeply rooted in women’s
  and women’s ability to let men be more
                                                            profoundly felt obligation to care for their children
  involved….”
                                                            (Doucet, 2004). For example, the vast majority of
A common view of fatherhood is that fathers do not          mothers say they are comfortable taking on the bulk
have the natural ability that mothers have to care for      of childcare responsibility while their husband is the
and nurture children. It is a view that, whilst not         main provider (Hatten, Vinter & Williams, 2002).
denying that fathers make an important contribution         Similarly, mothers are major contributors to the
to the upbringing of children, argues that a father’s       decision for some families to adopt a pattern in which
contribution is fundamentally and inherently different      fathers are significant caregivers (Russell, et.al.,
to that made by mothers.                                    1999). Indeed, if mothers are not supportive of
Unfortunately, this view of fatherhood is common.           increasing the involvement of their male partners,
There is a widespread belief in society that traditional    new fathers can experience difficulty in finding the
gender roles are rooted in the natural abilities of men     time and space to interact with their babies.
and women (Hatten, Vinter & Williams, 2002). A              Understandings of what it means to be a ‘mother’
product of this belief is the fact that only a very small

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Baby Makes 3

and a ‘father’ are integral to the structuring of family   The idea of fathers making a unique contribution to
roles.                                                     their children is a popular belief that many men (and
                                                           women) support and are likely to respond positively
The notion that the roles of mothers and fathers are
                                                           to. But in order to argue that the distinctive
largely determined by the natural ability of women
                                                           contribution of fathers is desirable and valuable, we
and men is pervasive but it is simply not supported by
                                                           do not have to make the further claim that this
the evidence. Yes, it is true that we can observe
                                                           contribution is unique and exclusive to men. This
different parenting styles between men and women,
                                                           serves only to ensnare families in traditional
but these gender differences in parenting emerge in
                                                           gendered patterns of relating, that more often than
response to societal pressures and expectations –
                                                           not reflects a gendered power imbalance. Promoting
they are not based on biology (Flood, 2003). Fathers
                                                           gender equality demands that we must instead focus
do tend to exhibit more traditionally masculine
                                                           on the reality that gender does not play a part in an
qualities in their caring, but men and women are
                                                           individual’s capacity to care for children, and that
equally capable of caring for children (Flood, 2003;
                                                           men can be caring, loving and nurturing, to the same
Doucet, 2004). Fathers’ contribution to parenting is
                                                           degree to which women can be caring, loving and
distinctive, but not unique (Flood, 2003).
                                                           nurturing.

Baby Makes 3 – Project Report                                                                                  11
Baby Makes 3

2.6 Maternal Child Health – a key setting for primary prevention
The most accessible and appropriate setting for             come to be culturally understood as a woman’s rite of
engaging first time parents in primary prevention           passage into motherhood. Anecdotal evidence
work throughout Victoria is undoubtedly the                 suggests this is a common dynamic in new parent
Maternal Child Health Service. In local governments         groups throughout Victoria, illustrating the powerful
throughout Victoria these services play a central role      influence that traditional gender roles continue to
in providing all families with children, from birth to      exert over contemporary families.
school age, on-going primary health care to improve
                                                            So although Maternal Child Health Services are surely
their health and development. For first time families
                                                            the most appropriate setting for engaging first time
in particular, the Maternal Child Health Service is an
                                                            parents, a pressing issue relates to just how this key
important source of knowledge, skills and support.
                                                            target group is engaged. A fundamental challenge for
The service is in regular contact (through home visits
                                                            Maternal Child Health is to develop ways of engaging
and centre-based appointments) with new families,
                                                            new families that avoid traditional gender norms and
especially during the early months of parenthood.
                                                            promote gender equality.
In addition to the regular visits and appointments, a
                                                            It is completely fitting that after the birth of a child
key service provided by Maternal Child Health is the
                                                            the wellbeing of women and children should be of
formation of ‘New Parent Groups’. These groups are
                                                            paramount importance and that this be where
coordinated and facilitated by Maternal Child Health
                                                            Maternal Child Health services are rightly focussed.
nurses and run weekly, over five to six sessions. All
                                                            But it is worth considering how the structure of these
new parents within a local catchment area are invited
                                                            services may reinforce traditional gender roles and
to attend a group when their baby is approximately
                                                            have unintended consequences for the level of
four to eight weeks old, the purpose being (from
                                                            equality between mothers and fathers.
Edgecombe, et.al., 2009) to:
                                                            The pervasive influence of traditional gender roles
     •    Enhance parental and emotional wellbeing
                                                            cannot help but influence the way workers and
     •    Enhance parent child interaction                  services engage with families (Berlyn, Wise & Soriano,
     •    Provide an opportunity to establish informal      2008). And whilst, to some extent, this is unavoidable,
          networks and social supports                      Maternal Child Health nurses and health
     •    Increase parental confidence and                  professionals in general must remain mindful of the
          independence in child rearing.                    risk of reinforcing traditional gender roles and
                                                            sustaining gendered power inequalities between men
Whilst the new parent groups are aimed at both              and women, remembering that this has been
mothers and fathers, in reality it is mostly mothers        identified as the fundamental social determinant of
who attend, and informally the groups are known as          violence against women.
new ‘mums’ groups. It is rare for fathers to attend.
This is, in part, due to the timing of the groups –         The ecological approach to understanding violence
usually during the day, when many men are at work           provides importance guidance here. The cultural
and unable to attend. But the absence of men from           change necessary for preventing violence before it
the first time parents groups is also a reflection of the   occurs is best achieved through a multi-level
gendered expectations about whose role it is to care        approach of mutually reinforcing strategies, where
for a baby. Many men, for example, perceive these           activity at the individual level is complemented by
groups as being exclusively for new mums, whilst the        activity at the community level. This is the primary
mums, themselves, can be protective of what has             prevention approach adopted by Baby Makes 3.

Baby Makes 3 – Project Report                                                                                      12
Baby Makes 3

2.7 Rationale for Baby Makes 3
The primary prevention of violence against women is      following the birth of a child. Current programs for
focussed on preventing violence before it occurs, with   first time parents focus on practical aspects of caring
a key theme for action being the promotion of equal      for a baby and, to a lesser extent, adjusting to
and respectful relationships between men and             lifestyle changes, but they pay scant attention to the
women. One approach to primary prevention, then, is      nature of the changing relationship between mum
to address the gendered inequalities in terms of work    and dad. There is a clear need then, for some form of
and family that present during the transition to         relationship education for first time parents, and this
parenthood.                                              education should take the form of raising awareness
                                                         of the gendered norms and expectations that
Despite increasing expectations of men’s involvement
                                                         accompany the transition to parenthood and the
in childcare and housework tasks, the roles of
                                                         ways of responding to these changes that lead to
mothers and fathers in contemporary Australian
                                                         healthier relationships based on equality and respect.
families remain stereotypically gendered. It is this
widespread acceptance of these traditional gender        The Baby Makes 3 project has responded to this need
roles in parenting that is a key factor in explaining    by developing an innovative and promising approach
why expectations of gender equality in terms of work     to primary prevention, that focuses on raising
and family are not being realised.                       awareness of the importance of maintaining equal
                                                         and respectful relationships during the transition to
The transition to parenthood provides a major
                                                         parenthood, and in a way that provides first time
opportunity to engage women and men, in particular,
                                                         parents with practical strategies for doing so.
in the work of primary prevention, to challenge
traditional attitudes to gender roles, and to promote
gender equality. Maternal Child Health Services are
the ideal setting in which this work can take place.

However, current services fail to address the
relationship changes between men and women

Baby Makes 3 – Project Report                                                                                  13
Baby Makes 3

3. Project Description
Following the initial research and needs analysis that
was undertaken during phase one of Baby Makes 3,
                                                              Subsequently, the project adopted an ecological
the second phase of the Baby Makes 3 project began
                                                              approach that would entail working with first time
in January, 2009. Baby Makes 3 was envisaged as a
                                                              parents and the organisations that support and
three-year project addressing the primary prevention
                                                              interact with them, and as much as possible,
of violence against women, focussing on first time
                                                              integrating with and building on existing services.
parents and the organisations and services that
                                                              Action theme one from the framework document –
support them. The project was located in the City of
                                                              promoting equal and respectful relationships
Whitehorse (in the eastern metropolitan region of
                                                              between men and women – was identified as a
Melbourne) and began as a partnership between the
                                                              priority on which to concentrate activity.
following:
                                                              Significant energy was invested in the program
    • Whitehorse Community Health Service
                                                              planning stage of the project to develop project
    • The City of Whitehorse Maternal Child Health            objectives and proposed activities, and from these,
      Service                                                 identifying a number of expected impacts. Figure 2 –
    • Birralee Maternity Service1 at Box Hill Hospital        the program logic for the Baby Makes 3 project –
A project coordinator was employed to coordinate              shows the links and relationships between each of
and implement the project and a project reference             these components of the planning framework.
group was established, consisting of representatives
from the partner organisations, to assist in guiding            (Note: the expected impacts shown in fig.2 are the
the project.                                                    impacts that were envisaged during the planning
                                                                process. A fuller identification of project impacts is
Being the first project of its kind, anywhere in the
                                                                provided in sections 4 and 5, detailing the project’s
world to focus on addressing gender role equality in
                                                                evaluation activities and findings.)
couples during the transition to parenthood Baby
Makes 3 had no existing examples of successful
primary prevention work with first time families from
which to guide the planning process and project
activities. Instead, the project planning drew heavily
from the VicHealth (2007) framework, Preventing
Violence Before it Occurs to develop its approach and
priorities.

1
  Originally, it was planned to locate some of the project
activity at Birralee Maternity Service, however, due to
organisational restraints, Birralee was unable to take part
in phase two of Baby Makes 3

Baby Makes 3 – Project Report                                                                                            14
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