August PLAYBOOK - EXTRA 31% OFF - Thirty-One Today
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august PLAYBOOK for success AUGUST 1-31 EXTRA 31% OFF NEW KITS see page 4 for details
SOAK UP
EVERY LAST
second
Summer’s winding down, and it’s time to indulge
in road trips, pool days and family adventures
BOOK: Help Insiders throw a fun girls’ night (plus
earn free products) before the school year begins
SELL: Share the solutions in the Spring Catalog
before it’s gone for good.
SPONSOR: With two ways to save on Enrollment
Kits, now is the perfect time to help someone join
Thirty-One.
Check out the Your August Playbook page on TOT
and your Marketing pages for assets and tools.
PAGE 3 | August At-A-Glance Calendar
PAGE 4 | Sponsor: Pink Ticket & 31% Off Kits
PAGE 5 | New Fall Enrollment Kits
PAGE 6 | Share the Oppertunity
PAGE 7 | Book
PAGE 8 | Sell
PAGE 9 | Conversation Starters for Your Connected
Contacts
PAGE 10 | Connected Contacts Tracker
PAGE 11 | Summer Solution Ideas
Page 12 | Let's "P"arty
PAGE 13 | Top 10 Styles
PAGE 14 | Personalization
PAGE 15 | Now What?
PAGE 16 | Learn More to Earn More
Tip:
PAGE 17 | How We’re Supporting You
PAGE 18 | Consultant Perks & Opportunities For important business-related communication, go to
TOT > Notifications > Announcements
PAGE 19 | Goal Setting Worksheet For current shipping and inventory updates, go to
TOT > Business Support > Business Update
PAGE 20 | Girls on the Run®
PAGE 21 | Lead by Example
PAGE 22 | Talking Thirty-One® Glossary
AUGUST 2021: PLAYBOOK FOR SUCCESS | 2
AUGUST AT-A-GLANCE
All times in Eastern Standard Time unless otherwise noted.
SUN MON TUE WED THU FRI SAT
August Insider 1 2 3 4 5 6 7
Special
Solution Bundles
31% off Kits
Pink Ticket begins PINK BUBBLE
New Fall Enrollment Weekly Pop In
Kits
New Jumpstart THINK THIRTY-ONE
products OPPORTUNITY
EMAIL Thirty-One EVENT at 1:30p.m. IMPACT FOR ALL
Connection (Instagram) EVENT at 8 p.m.
8 9 10 11 12 13 14
THINK THIRTY-ONE
PINK BUBBLE
Weekly Pop In OPPORTUNITY NOTHING
EVENT at 8 p.m. HOLDING US
CONNECT (Zoom) BACK ROADSHOW
TRAINING LEAD WEBINAR HOW-TO GUIDE Columbus, OH &
at 9p.m. (TOT) at noon (Zoom) LIVE at 9 p.m. (TOT) Nashville, TN
15 16 17 18 19 20 21
Halloween
Collection launches THINK THIRTY-ONE NOTHING
OPPORTUNITY THE PINK REVEAL HOLDING US BACK
EMAIL Thirty-One PINK BUBBLE EVENT at 11:30 a.m. First day to order ROADSHOW Dallas,
Connection Weekly Pop In (Facebook) bundles TX & Tampa, FL
22 23 24 25 26 27 28
THINK THIRTY-ONE
PINK BUBBLE
Weekly Pop In OPPORTUNITY
EVENT at 8 p.m.
CONNECT SEPTEMBER LEAD (Zoom)
THE PINK REVEAL
TRAINING KICKOFF WEBINAR HOW-TO GUIDE Last day to order
at 9p.m. (TOT) at noon (Zoom) LIVE at 9 p.m. (TOT) bundles
29 30 31
LAST DAY for all
things August
31% off Kits
Pink Ticket
Redemption
Spring Catalog
Month ends for
commisions
®
ROUND UP! FOR
GIRLS ON THE RUN®
curious VALUE OF THE MONTH
Seek new opportunities and new ways to expand your mind.
At checkout, your Customers can Round Up! Thirty-One’s 12 core values act as a guide for every decision we
their purchase to the nearest dollar or make a make, inspiring us to grow and make the greatest impact. Find
contribution of any amount to benefit this all 12 values on TOT > Marketing > Spring Marketing Material>
amazing organization! Core Values
AUGUST 2021: PLAYBOOK FOR SUCCESS | 3
TWO AMAZING
WAYS TO SPONSOR
SHARE YOUR PINK TICKET
PINK
ticket
Did you register for IMPACT 2021? Then you have a Pink Ticket to share! This ticket lets one person of your choice get
40% off the price of ANY Enrollment Kit when they join Thirty-One from August 1-31.
congratulations
You're about to start
something BIG!
Your unique Pink Ticket code is now visible on your TOT homepage. Learn more at TOT > Marketing > Pink Ticket
TELL YOUR STORY
Using these graphics to share how Thirty-One has impacted your life can help others visualize the possibilities of a
Thirty-One business!
SHARE THE OPPORTUNITY
“Hey, I wanted to let you know that this month, you can start your own fun business with Thirty-One for 40% off! I can
only offer this special discount to one person, and you were the first friend I thought of. It would be so much fun having
you on my team! What do you think?”
FRESH START FALL — EXTRA 31% OFF NEW KITS
New season, new routines, new biz! Fall is the perfect time for a personal reset. New Consultants who join Thirty-One
this August will get 31% off NEW Fall Kits!
Help a few friends start their new biz with extra confidence (yep, the new fall products really are that good) and start the
new season with some extra cash, friends, flexibility and fun.
SPREAD THE WORD
Use these graphics to generate buzz and spread the word! Find more at TOT > Marketing > Fresh Start Fall
SHARE THE OPPORTUNITY
“Hey there, I wanted to let you know that this month, you can start your own fun business with Thirty-One for 31% off!
Fall is the perfect time for a personal reset, and it's also a great time to earn a little extra cash for back to school and
the holidays. Plus you'll be able to join with tons of new fall products at a huge discount! How does that sound?”
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 4
FRESH FALL KITS
New Consultants who join in August can choose from three Enrollment Kits full
of brand-new fall products!
Plus, they can pick their prints and personalization so they can wear and share what
they LOVE.
WHO TO CONNECT WITH
• Insiders
• Customers
• Party guests
• Friends
• Neighbors
• Co-workers
• Groups you belong to (church, PTA, book club,
etc.)
• Relatives
• Facebook friends
• Kids’ friends’ moms
Ultimate #goalgetter Kit • Places you visit (salon, gym, etc.)
$179/$239 | $766/$1,008 value
• Teachers
Since the Spring Collection will be available until August 31,
New Consultants can use the Spring Catalog, graphics and
photos on TOT to start sharing their business right away!
Find these tools at TOT > Marketing > Spring Marketing
Material
Signature Fan Faves Kit
$99/$129 | $434/$572 value
Basic Bestsellers Kit
$59/$79 | $264/$352 value
BOOK SELL SPONSOR
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 5
SHARE THE
OPPORTUNITY
Use these tools, programs and events to pursue leads and sponsor
new team members!
Connected
lives. Yes,
MONTHLY
Contacts
a new Customer,
you’re making.
Insider
CONNECTED
Say hello,
your business
help you grow ask how they are
that’s everyone!or Consultant. This
Use it daily!
document
CONTACT
TRAC
Reach out
to those who
at Thirty-One. start a meaningful
doing and
will help you
keep track
and follow
KER
up with
in their
need Thirty-One lead to
n that can
conversatio the contacts
FOLLOW-UP
DATE
CONNECTED CONTACTS cheat sheet
OPPORTUN
Hold this
conversation
this cheat
ITY CONV
over the phone,
sheet on
Tip: Keep page, or make a copy
of this
on a video
hand during
call or face
your opportunity
of it to tuck
into your
ERSATION
to face.
conversations!
wallet so
Take a picture
that you always
or a screenshot
have it handy!
OPPORTUNITY CONVERSATION
CHEAT SHEET
NOTES
TRACKER
y/Product
NAME ultant Opportunit
DATE Host a Party/Cons
Referral NSHIP does.
Purchase/ RELATIO what she
step BUILD THE her family,
where she’s
from and
her! Let her
do most of
the talking.
to know her, is all about
1
Goal: Get
– this conversation
and listen
questions
How: Ask
NE
WITH THIRTY-O
HER LIFE
IMAGINE
HELP HER business.
with a Thirty-One Thirty-One.
Goal: likes about
picture herself what she
• Help her
step • Ask her
questions
that help
her vocalize
Keep track of leads so you’ll always know who to 2
Build your relationship with potential new
products.
parties and
How: Thirty-One
she likes about
• Ask what about the
business.
interests her
• Ask what
TION
INFORMA
NS AND PROVIDE
QUESTIO
ANSWER questions or hesitations.
Goal: Address
step How:
she’d like
to know more
about.
reach out to or follow up with. Find the tracker 3
Consultants and help them make a decision
• Ask what not you!
focus on her,
• Keep the else?” wants to party.
asking, "What often she
• Keeping and when/how
her schedule
• Ask about
MENT
SEEK COMMIT "What now?” she’d like to know
the next steps.
question,
Answer the and ask if
Goal: Thirty-One,
great fit for using the
New
she’d be a get started
step How: Let
her know
be partying
and how to
on pg. 10 or at TOT > Marketing > Spring Marketing about joining! Find it at TOT > Marketing > Spring
when she’ll
4
to join:
If she's ready 1-2 days about
chat within
a time to
• Schedule
How-To Guide. your website.
Consultant her kit through
how to order she may have.
• Explain questions
response): is what other
(“I don’t know” to think about
If she's hesitant she needs
and that all
to not know
know it’s okay
• Let her so far.
her. has heard
• Don’t pressure what she other questions.
likes about answer any
what she with her to
• Ask her follow up
a time to
• Schedule
Material Summer Sponsoring Tools
EARN WITH AMP JUMPSTART THINK THIRTY- ONE
New Consultants can earn up to 5 FREE products
plus product credits in their first 90 days! Learn
OPPORTUNITY EVENTS
Invite your prospective new team members to
more and find shareable graphics at TOT >
learn more about Thirty-One at these quick, fun
Programs & Events > All My Perks (AMP) > AMP
sessions.
Jumpstart
• Monday, August 2 at 1:30 p.m. ET
(Instagram)
• Thursday, August 12 at 8 p.m. ET (Zoom)
• Thursday, August 19 at 11:30 a.m. ET
(Facebook)
• Thursday, August 26 at 8 p.m. ET (Zoom)
When you invite someone to a Zoom event,
share the link to register. Find links at
TOT > Programs & Events > Think Thirty-
One Opportunity Event
New fall Jumpstart poducts will
be available starting August 1.
NOW WHAT
If you registered for IMPACT, don’t lose your Pink Ticket by not using it! Who do you know that won’t want to miss out on this
incredible opportunity? Add them to your list.
And even after you’ve shared the Pink Ticket, you can help even more people join the fun of Thirty-One with 31% off an
Enrollment Kit. Who do you know who absolutely loves fall or who would be a blast to have on your team? Challenge yourself to
hold five opportunity conversations this month. Start your list now!
BOOK SELL SPONSOR
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 6
BOOK AUGUST
Help Insiders earn products from the Spring Catalog before it’s gone for
good! Now is the perfect time for her to get her friends together for a
summer sendoff, Thirty-One style.
TOP REASONS TO BE SHARE THE SAVINGS
AN INSIDER! “After hanging out with the kids all summer, you
1. Earn FREE and half-priced items deserve a girls’ night! How does fun drinks and
2. Last chance to access spring exclusives shopping sound? Your friends can treat themselves
3. The Insider Special includes NEW fall to something from our Spring Catalog (which goes
products away August 31!) and you could earn free and half-
priced products!”
4. Relax and have fun with friends!
ONLY IN AUGUST
Insiders with a $500+ party August 1-31 get 60% off the Fall is Calling Bundle, while supplies last.
Value: $90/$120 Your Insider pays: $36/$48
Bundles includes:
• Casual Crossbody Tote (Choose from three print • Snap To It Pouch in Caramel Distressed Pebble
options)
• Free personalization on the Casual Crossbody Tote
• Where To Wallet in Caramel Distressed Pebble
BOOK YOUR CALENDAR
September Insider Special: October Insider Special:
Insiders with a $500+ party get 60% off the On-the-Go Insiders with a $500+ party get 60% off one item of their
Bundle! Find details at TOT > Marketing > September > choice! Find details at TOT > Marketing > October >
September Marketing Material October Marketing Material
NOW WHAT
Fall is just around the corner, and it’s a great time for your past Insiders and current Customers to refresh their look and their
homes with fresh new patterns. Who do you know that loves fall style? Add them to your list. Challenge yourself to come up with
five people you can connect with to share the August Insider Special, which includes three new fall products! Start your list now.
BOOK SELL SPONSOR
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 7
SELL AUGUST
LAST CHANCE! It’s the last month of the Spring Catalog! Help
Customers treat themselves to favorites from this collection before
it’s gone. Find the Catalog at TOT > Marketing > Spring Marketing Material
SHARE THE SAVINGS
“Hey there! The last day to shop from our current Catalog is August 31, and I’d hate for you
to miss out! Here’s a link to browse it. There are cute coolers, totes for every style, and lots of
helpful products for back to school. What activities are you and your family up to this month?
I’d love to help you find the perfect products!”
YOUR SHOPPABLE DIGITAL CATALOG
1. Go to your personal MyThirtyOne website
2. Click “Trending Now”
3. Click "Spring Catalog"
4. Copy the URL and paste it in a text, message or social post to share with Customers!
Shoppers can flip through the pages and click on the picture of a product to shop it.
SAVE 50% SOLUTION BUNDLES
Get 50% off one regular-priced item for every Only in August, while supplies last! Pair these
$50/$60 spent. exclusive Solution Bundles with our 50%-off
special for the best deal. TOT > Marketing >
Tip: Find product videos and photos on Solution Bundles
TOT > Marketing > August Marketing
Material
HALLOWEEN COLLECTION
Available August 16-October 31, this cute collection includes bestselling and NEW products perfect for
spooky season.
Tip: Have you earned PEQA Product Credits? Use them to get styles from the Halloween Collection
for free or at a discount!
NOW WHAT
Don’t let your Customers miss out on their favorite spring products. Ask yourself these questions to create a list of people you’ll
reach out to:
• Who wanted to make a purchase from the Spring Catalog but couldn’t?
• Who loves the spring products and didn’t get every print, or missed out on an item in their favorite print?
• Which spring/summer Insiders would love to add to their collection?
BOOK SELL SPONSOR
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 8
CONVERSATION When you make a meaningful connection and grow it into a relationship
built on trust and authenticity, it becomes a natural transition to ask them
STARTERS
to be an Insider, hear about the Thirty-One opportunity, or become a
Customer. Use the sample transitions below as you book, sell, and sponsor
in August!
FOR YOUR CONNECTED CONTACTS
START HERE
If she is interested in
SAY
being an Insider: “Hey Shannon, I just had to call you when I If she isn’t interested in
Get her booked by heard about our new Fall is Calling bundle being an Insider but loves
offering an in-person or available to our Insiders this month. I know the savings offered on
virtual party option. Use how much you love fall, and you can get the bundle, transition the
the Insider Checklist to this exclusive bundle for 60% off when you conversation to the Pink
properly coach her for a have a party with just $500 in sales. Let’s Ticket.
successful party. get you booked!”
SAY
“I completely understand. Life is so busy
right now, which is why I love that I can
work my Thirty-One business around my
If she isn't interested in schedule! I have a special offer that I can
hearing more, transition only share with one person to get 40% off
the conversation to being an Enrollment Kit this month. This is an
a Customer. incredible deal, and by starting your own
side biz you could make extra cash for back
to school and the holidays! How does that
sound?”
If you didn’t attend Impact or already used
your Pink Ticket, share the 31% off kits offer
SAY instead.
“Maybe right now isn’t a good time, and
I understand that. It has to be right for
you! I would still love to keep you as my
Customer. This is the last month to shop
our Spring Catalog. Why don’t I send you a
link so you can take a look, and I’ll add you
to my VIP page so you don’t miss out on all If she would like
the new products coming this fall!” to learn more,
share more about
Thirty-One and get her
enrolled.
*Exclusions apply – See page 23 for details. JULY 2021: PLAYBOOK FOR SUCCESS | 9
MONTHLY CONNECTED CONTACTS TRACKER
Connected Contacts help you grow your business at Thirty-One. Reach out to those who need Thirty-One in their
lives. Yes, that’s everyone! Say hello, ask how they’re doing and start a meaningful conversation that can lead to
a new Customer, Insider or Consultant. This document will help you keep track and follow up with the contacts
you’re making. Use it daily!
DATE NAME NOTES FOLLOW-UP DATE
Host a Party/Consultant Opportunity/Product
Purchase/Referral
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 10SUMMER
SOLUTION
IDEAS
Families are squeezing in last-minute trips before
school, and you can help them be organized and
save on travel essentials!
SPEND $50/$60 GET ONE
REGULAR-PRICED ITEM FOR 50% OFF!
ORGANIZED TRAVEL FAMILY
adventure in style vacay
Buy: Buy: Buy:
• Hanging Traveler Case • City Scene Bag • All Packed® Mini Duffle
• Zipper Pouch • Always On Key Chain • Glamour Case
Get the Away for the Weekender • Hanging Traveler Case
Get the Away for the Weekender
for 50% off! for 50% off!
Get the Away for the Weekender and
the Adjustable Sling Backpack for
50% off!
Find these graphics and more at
TOT > Marketing > August Marketing Material
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 11LET'S "P"ARTY
PARTIES
VIRTUAL PARTY
IN-PERSON VIRTUAL GRAPHICS & VIDEOS
To keep your parties social Party conveniently online!
while staying socially Use our formula for virtual Find tons of images to use in your virtual
distanced, hold them party success. parties at TOT > Marketing.
outside in places that start
• Lifestyle images
with a “P”
• Park 1 Insider • Product images
• Patio + 40 guests invited
+ 10 guests attend live • Seasonal graphics
• Porch
+ 2 bookings • Product videos
• Playground
+ 1 new team member
• Pool + $500-$1,000+PV Find additional graphics for your party on
• Parking lot = Successful virtual party TOT > Marketing > Virtual Party
VIRTUAL PARTY PLAYBOOK YOUR SHOPPABLE
L PA RT Y
Pull off a successful party, from Insider coaching DIGITAL CATALOG
VI RT UA
playbook to the live party to follow-up. Find it at TOT >
Marketing > Virtual Party Pin a link to your shoppable Catalog to the top of
your party group.
1. Go to your personal MyThirtyOne website
MAKE YOUR VIRTUAL PARTY 2. Click “Trending Now”
YOUR OWN 3. Click "Spring Catalog"
IN SI DE R Start with the posts in the Virtual Party Playbook,
WAN TE D FREE STUFF
!
4. Copy and paste the URL in your party group
then add your own twist!
MUST LOVE
• Tell short stories
• Share a tip or “hack”
• Talk about your favorite part of a product
• Use your own photos, Home Office graphics
& photos, videos and Facebook LIVE
NOW WHAT
Who do you know that is ready to get out and about and mingle with their friends again? Add them to your list. Not ready to do
in-person parties yet? Think of five people you can ask to help bring a summe party to life without leaving their home. Host a
virtual party where everyone sits outside! Who are the five people you can ask today? Start your list now.
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 12A
OFFICE
D
REFRESH
LITTLE D | Fold N' File®
HELPERS B
E | Your Way® Cube
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-All™ Caddy
E
C
Makes a great
gift bag
Clear window
AUGUST
Personalize with
TOP 10
styles
your child’s name
H
F
BACK TO DINING
SCHOOL OUT(SIDE)
H | Large Utility Tote
F | Thermal Tote Top off your
Large Utility Tote I | Top-A-Tote®
G | Cinch Sac
J | Picnic Thermal Tote
G J
I
All packed Leak Lock®
for gym class lining
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 13AUGUST
POPS OF personality
As Customers gear up for back to school, share these top personalization ideas
for kiddos, teachers and parents!
1. Football 2. Art Supplies 3. All Caps Stamp 4. Background Inital 5. Apple
For more personalization ideas, check out your Spring Catalog or go to
TOT > Marketing > Spring Marketing Material > Spring Personalization
Football Art Supplies
All Caps Stamp Background Inital Apple
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 14NOW WHAT?
Put your knowledge into action! Here’s a handy recap of
your next steps for the month. For every action you take
or connection you make, be sure to add names to your
Connected Contacts Tracker.
BOOK
• Challenge yourself to come up with five people you can connect with to share the August
Insider Special, which includes three new fall products!
SELL
• Create a list of people to reach out to and share the Spring Catalog before it’s gone.
PARTY
• If you’re ready to do in-person parties, create a list of people you could ask to host one.
• Not ready to do in-person parties yet? Create a list of five people you can ask to host a virtual
party where everyone sits outside!
SPONSOR
• If you attended IMPACT, share your Pink Ticket. If you don’t have a Pink Ticket don’t worry–
anyone can get 31% off of a Kit this month!
• Create a list of people you could share the Pink Ticket or the 31% off kits offer with.
• Challenge yourself to hold five opportunity conversations this month.
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special Last Chance + New Arrivals 2 Ways to Sponsor
Insiders with a $500+ party Share the Spring Catalog With the Pink Ticket or 31%
get 60% off the Fall before it’s gone + the off any Kit, it’s a great month
is Calling Bundle. Halloween Collection that to join Thirty-One.
launches August 16!
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 15LEARN MORE
TO EARN MORE
IMPACT FOR ALL
If you couldn’t attend IMPACT, or if you attended and want a refresher, join us in the Pink Bubble on August 5 from
8-9:30 p.m. ET!
We'll be showing highlights from the Fall Catalog, plus diving into the new products, prints and trends for the season. We’ll
also set you up for sponsoring success with training to help you share the Pink Ticket and 31% off Enrollment Kits in August.
Learn more at TOT > Programs & Events > IMPACT for All
ECT!
CONNECT TRAINING
LET’S CONN
Join us in the Pink Bubble on August 9 and 23 at 9 p.m. ET. We’ll be sharing tips and best practices for building
connections with new people and inviting them to a Think Thirty-One Opportunity Event. TOT > Programs & Events >
JOIN US
T TRAINING
FOR Think Thirty-One Opportunity Event
CONNEC
LIVE in the
Pink Bubble
on Monday
DRIVE TO DIRECTOR
Take your business to the next level! Senior and Elite Consultants are invited to participate in the Drive to Director program.
Learn more at TOT > Programs & Events > Drive to Director
NEW TO THIRTY-ONE?
ATTEND HOW-TO GUIDE LIVE
Register today for this virtual event to hear your next steps to get started. Register at TOT > Programs & Events >
How-To Guide LIVE
• Thursday, August 12 at 9 p.m. ET
• Thursday, August 26 at 9 p.m. ET
COME LEARN WITH US!
Our step-by-step online modules walk you through setting up your business and launching your first party
successfully. Just go to the TOT homepage and click “Complete New Consultant Training.” Existing Consultants can
access our training platform by going to TOT > Learn.
NEW CONSULTANT HOW-TO GUIDE
This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT > New
Consultant Toolkit
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 16HOW WE'RE
SUPPORTING YOU
Here is the marketing Home Office is doing on your behalf this month. Share these
communications to spark conversations with Customers!
MY THIRTYONE WEBSITE CUSTOMER EMAILS
In our virtual world, your personal website is If you have a website subscription, we'll be
your #1 business tool! On your website this sending these emails to your Customers:
month, we’ll be highlighting:
• 8/3 – On the go Organization
On-the-Go Organization
All Things School • 8/5 – Top Coolers
Halloween Collection
Last Chance
• 8/10 – Ultimate Backpack Organization
• 8/12 – Road Trip Organization
SIGN UP FOR A • 8/16 – Fall & Halloween Collection
WEBSITE & EMAIL • 8/19 – On the go with the LUT
SUBSCRIPTION
What it is: Collect online orders and • 8/24 – Fall Capsule & Last Call for Spring
send professional marketing emails
to Customers. Create shopping links • 8/26 – Bestselling Styles of the Summer
that you can easily share in parties, on
social and via text. Find your Email Activity Report at TOT
>Virtual Office > Reports > Email Activity
Why it’s great: Keep Customers
updated on opportunities to book,
shop and join, and lead them directly Tip: Don’t assume Customers
to your online store to browse at their see their emails – reach out
convenience! individually to let them know what
How to sign up: Find subscription great products and promotions are
details at TOT > Resource Library > available this month.
Business Basics > Subscriptions
SOCIAL MEDIA SPOTLIGHT:
IDEAS WE LOVE BLOG INSTAGRAM
• 8/1 – The best back-to-school prep Have you checked out our stories? We post
fun polls, inspiration, and repost content from
Tip: Blogs are an easy way to show Consultants who are sharing their Thirty-One
our products in action! To share style on social! Be sure to tag us @thirtyone on
with your Customers, simply copy your posts for a chance to be featured.
and paste the website link into a
text or message.
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 17CONSULTANT
PERKS & OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA
There are FIVE months left to earn this free trip to paradise with your Thirty-One® sisters! Earn points to join us at
the Hard Rock Resort in the Dominican Republic in 2022. For details, go to TOT > Programs & Events > Incentive
Trip 2022 – Punta Cana!
PLAN YOUR WAY TO PARADISE
Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress!
EARN NEW PRODUCTS FOR SPONSORING!
When you sponsor a new Consultant who submits $1,000 in PV in their first 90 days, you’ll get $50 in credit
to spend on products to grow your business! Learn more at TOT > Programs & Events > PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE
You can review your product credit balance and expiration date in your Virtual Office. Go to TOT > Reports >
Balance. In the dropdown menu, select “PEQA Product Credit.”
Earn me!
ALL MY PERKS
ALL MY Find details on perks for new Consultants, all Consultants and Leaders at TOT > Programs & Events > All My
PERKS Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART!
New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days! Learn
AMP
JUMPSTART
more at TOT > Programs & Events > All My Perks (AMP)
SUPPORT & TRAINING
THE PINK REVEAL
PINK BUBBLE FACEBOOK COMMUNITY
The Pink Bubble Facebook Community is a fun, If you submitted $200, $500 or $1,000 in Personal
interactive place where you get to connect with Volume in July, you've qualified to receive a special
other Consultants! Learn more about interesting discount on a bundle of new fall products! You can
business topics and see what others are saying in the redeem your discount starting Aug.20 at 8 a.m. ET
comments. See you there! through Aug. 27.
LEADER FACEBOOK GROUPS For full details go to TOT> Programs & Events > Pink
These groups are segmented by Leader level so you Reveal
can receive targeted tips and training!
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 18WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31, 2022. Start setting goals
NOW to earn your IMPACT ribbons!
MY WHY is:
This is important to me because:
MAKE THE MOST OF 2021
PARTY GOAL:
SALES GOAL: To reach my goal, I need to hold
From August 1- December 31, I will earn parties by the end of the
$ in commission. calendar year.
Tip: To calculate the PV you’ll need to reach your Aug.: parties
goal, multiply the number you wrote above by 4.
Ex. $1,000 commission x 4 = $4,000 PV Sept:. parties
Oct.: parties
Nov.: parties
MONTHLY SALES GOAL: Dec.: parties
To stay on track towards my goal, in
August I will earn $
in commission.
PROMOTION GOAL:
By IMPACT 2022, I will promote to:
(circle one)
SPONSORING GOAL:
Senior Consultant
By the end of the calendar year, I will
sponsor new Consultants. Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 19GIRLS ON
THE RUN
At Thirty-One, we believe confident girls grow up to
become strong women. That’s why we’re partnering
with Girls on the Run®, an organization dedicated to
empowering girls and building confidence through
physical activity and life skills learning.
GIRL POWER ®
Through Girls on the Run®, trained coaches lead
small teams through a research-based curriculum
which helps girls in 3rd 8th grade develop essentials
skills for navigating their worlds.
THANK YOU
Thanks to your generous donations at IMPACT
registration, the Thirty-One Gives auction and the
virtual 5K, we've raised over $70,000 to donate to Girls on the Run—that's incredible!
WHAT'S NEW
If you weren't able to join us for Gives Tuesday on July 20, head to the Pink Bubble to check out what you missed!
You can also head to TOT to discover who is on our new Gives Care Council, who won the 2021 Heart of Her award, and
other valuable info about Thirty-One Gives and Girls on the Run. Go to TOT > Programs & Events > Gives and TOT >
Programs & Events > Gives Care Council
DO GOOD TOGETHER
For each Double Take Wristlet Pouch purchased from September 1, 2021 to February 28, 2022,
Thirty-One is donating $0.31 to Girls on the Run.
ROUND UP!
At checkout, your Customers can Round Up! their
purchase to the nearest dollar or make a contribution of
any amount to benefit this amazing organization!
Learn more about Thirty-One Gives and our partnership
FOR GIRLS ON THE RUN® at TOT > Programs & Events > Gives
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 20LEAD BY
EXAMPLE
DIRECTORS & ABOVE
GATHER
Leaders, by hosting a virtual monthly meeting with your team, you’ll build relationships, celebrate and reward your
downline, and help them launch each month for a consistent business! Find the fun and easy Gather meeting template
at TOT > Programs & Events > Gather
READY, SET, ROME! EXECUTIVE INCENTIVE TRIP
Executive Directors, Senior Executive Directors and National Executive Directors! You have from
March 1, 2021-Dec. 31, 2021 to meet two of the three following requirements to earn this incredible trip:
• Qualify 12 PEQAs
• Promote two Directors
• Submit $550,000 in total organizational volume (PV + G0 + G1 + G2)
We can't wait for this once in a lifetime trip, and we want you to join us! For details go to TOT > Programs & Events >
Executive Incentive Trip
THINK ON IT
As you think about how to support your team this month, ask yourself these questions:
• What is one idea from IMPACT that you’re taking action on this month?
• What are your key actions to launch August to help your team book, sell and sponsor?
• How will you encourage your team to sponsor using the Pink Ticket and 31% off Enrollment Kits?
KEY DATES OPPORTUNITIES TO
• 8/10 – LEAD Webinar at noon ET (Zoom)
CELEBRATE YOUR TEAM
• Earning access to The Pink Reveal
• 8/24 – September Kickoff LEAD Webinar
at noon ET (Zoom) • AMP Jumpstart (Earning products and
product credits)
• Check out the calendar on pg. 3 for more
important dates and times. • Earning Incentive Trip points
You can find the links to the Leadership • Earning for the Executive Incentive Trip
Webinars:
• Earning PEQA Product Credits
• on TOT under “Announcements”
• Booking
• on the calendar at TOT > Your Monthly
• Selling
Playbook
• Sponsoring
• emailed to you
• Promoting
• AMP Leads (Leaders)
• Personal Sales Bonus (Leaders)
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 21TALKING Thirty-One®
ACTIVE CONSULTANT: INSIDER COACHING:
A Consultant who submits $200 in Personal Volume (PV) in every The act of working with an Insider before her party to create her
rolling three-month period (current month and two months prior). guest list, send invitations, build her wish list and get her prepared
for the party.
ALL MY PERKS (AMP):
Our signature rewards program; includes AMP Jumpstart INSIDER REWARDS:
for New Consultants and AMP Leads for Leaders. Every Insider can earn amazing rewards like credit to use on
products she’d like, plus half-price items and access to shop Insider
BOOKING: Exclusives!
The act of scheduling a Thirty-One party.
MTO:
CAREER PATH: Abbreviation for Thirty-One's public website (mythirtyone.com &
The various rank titles a Consultant can hold within Thirty-One, mythirtyone.ca), that links to your personal business. Customers
each of which offers different perks. Consultants can promote to a can order online and your Insiders can invite guests to parties and
higher title by meeting the requirements for that title. Advancement accept online orders.
through the Career Path follows this order: Consultant, Senior
Consultant, Elite Consultant, Director, Senior Director, Executive ORGANIZATIONAL VOLUME:
Director, Senior Executive Director, National Executive Director. Personal Volume + G0 Volume + G1 Volume + G2 Volume
COMMISSION: PERSONAL VOLUME (PV):
You receive 25% commission on all Personal Volume you submit. The dollar value of the products sold by a Consultant, minus tax
Commissions are paid out twice a month. and shipping charges. Consultants don’t receive commissions on
products purchased using Insider Rewards.
CONSULTANT:
The first title in our Career Plan. Also used as a general term PEQA:
referring to the independent sales field as a whole, regardless of A Consultant who you Personally Enrolled, is Qualified and is Active.
title.
QUALIFIED CONSULTANT:
CONSULTANT GUIDEBOOK: An active Consultant who submits her first $1,000 in Personal
A detailed guidebook available on TOT, outlining additional Volume (PV).
information you might need during your Thirty-One journey.
QUALIFYING PARTY:
CONSULTANT SUPPORT: A party with a minimum of $200 in sales.
The Home Office team that helps answer questions you
have as you operate your Thirty-One business. SPONSOR:
Refers to the Consultant who enrolls an individual as a Thirty-One
CORE VALUES: Consultant (or the person a Consultant is transferred to through a
These 12 values, one for each month of the year, help guide Thirty- roll-up or otherwise).
One's decisions as well as how we live our lives.
THIRTY-ONE OPPORTUNITY:
January: Purposeful
The opportunity we offer people to join our family as a Consultant
February: Passionate
and start their own business.
March: Respectful
April: Accountable TOT:
May: Courageous Refers to ThirtyOneToday.com. Designed exclusively for Consultants,
June: Flexible this website is where you will find company updates, training, product
July: Fun-loving information and much more to help you as you operate your Thirty-
One business.
August: Curious
September: Authentic UPLINE:
October: Hard-working The team of leaders you signed up under, starting with your
November: Thankful Sponsor.
December: Gracious
VIRTUAL OFFICE:
DOWNLINE: This is the back office where you place orders, personalize
The Consultants who have signed up under you, plus any other your website, view information for downline Consultants, view
Consultants who have signed up under them. commissions, set up party events, manage contacts and view
account balances. Your Virtual Office is accessible by clicking on
ENROLLMENT DATE: “Virtual Office” in the navigation on TOT.
The date you submitted your online agreement, or the date your
agreement was entered into the system if sent by mail or fax. Your WHY:
enrollment date is used to define the earning period for The reasons “why” you decided to become a Thirty-One Consultant.
various incentives.”
INSIDER (AKA PARTY HOST):
Someone who brings their friends together (either in person or
online) to shop with you
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 22THIRTY ONE GIFTS INC. INCOME DISCLOSURE STATEMENT – 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant. Your success with Thirty-One depends on several factors, such as time devoted to your business, tenure and hard work. Not everyone will achieve the represented level of income.
Such amounts are before expenses, if any. For more information about what you can expect as a Thirty-One Consultant, please read our Income Disclosure Statement posted on mythirtyone.com
THIRTY-ONE GIFTS CANADA INC. STATEMENT OF TYPICAL PARTICIPANT’S EARNINGS – 2020 The primary source of income of a Typical Participant in the Compensation Plan (the “Plan”) of Thirty-
One Gifts Canada Inc. (“Thirty-One”) is from compensation on personal and downline sales of products and/or services. Personal earnings will vary. A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (i.e. active in at least five of twelve months). A Typical Participant in the Plan earns between
Cdn $98 and $1,000 annually. Please note that these earnings have been derived from the past earnings experiences of Thirty-One. This Statement of Typical Participant’s Earnings will be updated
annually. For more information about what you can expect as a Thirty-One Consultant, please read our Statement of Typical Participant’s Earnings posted on mythirtyone.ca.
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1, 2021 through August 31, 2021. With every qualifying purchase of $50 Customers receive 50% off the regular retail price of
one item. Qualifying purchases do not include tax, shipping charges and the purchase price of the items discounted under this offer. Other restrictions may apply. This offer may not be combined with
Insider Rewards, Gift Certificates, or other discounts or offers unless otherwise noted.
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021. With every qualifying purchase of $60 Customers receive 50% off the regular retail price of
one item. Qualifying purchases do not include tax, shipping charges and the purchase price of the items discounted under this offer. Other restrictions may apply. This offer may not be combined with
Insider Rewards, Gift Certificates, or other discounts or offers unless otherwise noted.
INSIDER REWARDS/EXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more. Number of Insider Exclusives you can purchase and
number of free and/or half-price items you can receive depends on your qualifying party total. Insiders with qualifying party totals above $1,000 earn $20 for each additional $100 in qualifying party
sales. Insider Rewards may not be used to purchase half-price items. Qualifying party total excludes shipping, tax and Insider Rewards. Other exclusions may apply. Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free, selecting no more than one item per style. Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted. Insider half-price items that can be personalized receive personalization for half-price. No substitutions. Items available while supplies last. Insiders pay shipping on discounted
and free products. Free and discounted products may be subject to taxes. Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted. Offers
and items subject to change.
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant. Products available while supplies last. Thirty-One Gifts reserves the
right to substitute products of equal or greater value. Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One. Consultants
may be responsible for taxes on earned products. Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant, and the sponsored Consultant qualifies in the sponsoring
Consultant’s Jumpstart period. Promotion product credit available to Consultants who sponsor two Consultants, and the sponsored Consultants qualify during the sponsoring Consultant’s Jumpstart
period. Product credits expire 3 months after the date issued. Programs subject to change.
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1, 2021 and August 31, 2021 may purchase the Fall is Calling Bundle at 60% off the regular retail
price. Personalization of items in this Bundle is free. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While supplies last. This offer may not be combined
with Rewards for Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change.
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1, 2021 and September 30, 2021 may purchase the O-the-Go Bundle at 60% off the
regular retail price. Personalization on products that may be personalized is included at no cost. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While
supplies last. This offer may not be combined with Rewards for Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change.
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1, 2021 and October 31, 2021 receive 60% off the retail price of one item. Personalization
is not included in this discount. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While supplies last. This offer may not be combined with Rewards for
Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change.
SOLUTION BUNDLES Solution Bundles available through August 31, 2021 or while supplies last. Offer not available on previous purchases. Personalization shown is included in the bundle and may
not be removed or changed. Prices do not reflect sales tax and shipping. Discounts and Insider Rewards applied to the full retail price. Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item. Other exclusions and limitations may apply.
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable. Enrollment opportunities, including available Enrollment Kits, are subject to change based on season, available
inventory and other considerations. Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints.
Consultants will also be charged a monthly subscription fee, currently $16.95 plus applicable tax, covering the cost of a personal website and branded emails sent to your Customers. Consultants
may cancel their monthly website subscription at any time. Information about website subscriptions, including cancelation, is available to Consultants in the Consultant Guidebook. Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law. For more information go to the “Be A Consultant” page at mythirtyone.com. Pink Ticket
discounts are applied to the full kit price. Offer available to IMPACT registrants only.
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable. Enrollment Kits subject to change based on season, available inventory and other considerations. Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints. Consultants may choose to have a personal website and
branded emails sent to their Customers, currently $16.95 plus applicable tax per month. Once subscribed, Consultants may cancel their monthly website subscription at any time. Information about
website subscriptions, including cancelation, is available to Consultants in the Consultant Guidebook. For more information go to the “Be A Consultant” page at mythirtyone.ca. Pink Ticket discounts are
applied to the full kit price. Offer available to IMPACT registrants only.
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion. Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements, manipulation or mistake. Thirty-One reserves the right, in its sole discretion, to cancel the Incentive Trips or change
the program rules at any time and for any reason. By participating in the Hard Rock Punta Cana and/or Executive Incentive Trip, participants agree to release and hold harmless Thirty-One Gifts LLC, its
affiliates, owners, directors, officers, employees and agents from any and all liability for any damage, injury, or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip.
*Exclusions apply – See page 23 for details. AUGUST 2021: PLAYBOOK FOR SUCCESS | 23You can also read
