Auckland The city of opportunity
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Auckland The city of opportunity An analytical view of the social and economic performance of Auckland based upon PwC global Cities of Opportunity indicators, to assess the city’s global competitive advantages. October 2012 © 2012 PricewaterhouseCoopers New Zealand. All rights reserved. ‘PwC’ and ‘PricewaterhouseCoopers’ refer to the New Zealand member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. pwc.co.nz
We are proud to present to you the With Auckland playing a central role Auckland is a inaugural edition of Auckland: The city of opportunity. in New Zealand’s development, we sought to assess, based upon the Cities business-friendly, of Opportunity framework, how the With cities around the world attractive city increasingly being seen as engines city is performing, both from a regional and global perspective, and more that shows for growth, PwC has developed a importantly to gain an understanding framework to assess a city’s social and strong potential economic performance against a set of the value of the ‘Auckland experience’. for growth in Auckland of key indicators and variables. In the PwC annual global report, Cities of We see Auckland as a business-friendly, order to compete Opportunity, this model has been used attractive city that shows strong globally… to gain insight into how cities around potential for national collaboration in the world are performing and what we order to compete globally, and we hope can learn from them. our collaboration as an organisation, operating across New Zealand, will We believe that today’s economy and A successful emerging trends, such as urbanisation, support this effort. can provide cities with new possibilities This report has been prepared in city will balance and opportunities, if these are accordance with the terms of our Work managed well. Alternatively, cities Statement dated 1 June 2012 and is social and economic might deteriorate into areas suffering subject to the restrictions set out in from social ills whose unintended Appendix B. strengths: the city of consequences, among other things, have a negative impact on growth. This opportunity provides is why it is so important to understand how urban dynamics work, and to Auckland an share what we can learn about their effects with city government officials, assessment of this policymakers, business people, academics and citizens mutually balance. looking to invest in the success of their cities. Craig Rice David Walker Partner Director Advisory Leader Advisory
Contents 03 05 07 Summary Competing About the study globally 09 11 Approach Auckland City in focus Appendices 25 35 Appendix A: Key Appendix B: to the variables Restrictions
Auckland 16 6 th 2 The city of in ease of doing th Summary opportunity business globally nd in natural Solidly in the Overall Opportunities environment middle of the 14 Seoul 15 Madrid for pack 16 Auckland improvement 17 Milan Auckland scores a credible Ranking comparisons Overall summary 16th place when assessed 18 Beijing with the top cities in each against the 27 other cities category, shown overleaf, in the Cities of Opportunity. Sustainability highlight these areas of 1 Stockholm Seoul Singapore Stockholm Sydney Beijing Singapore Berlin Paris London In doing so it exhibits strength, but also where real strength in the and the natural improvement opportunities Auckland measures related to natural environment lie. These include transport 2nd environment, ease of doing and infrastructure, economic 5 1 Sydney business and health, safety clout and city gateway. The Auckland and security. These results 2 Auckland pleasing thing to note is 6th indicate that it is one of the 3 San Francisco that all three relate to key more liveable cities in the 4 Toronto priorities in the Auckland Plan 10 Auckland Auckland world. In addition to these and related transport and 5 Berlin 10th 10th strengths, it scores strongly economic development plans. Auckland in the measures relating to On a further positive note, 12th Rank innovation and demographics. Ease of doing some areas of infrastructure 15 improvement are already With regard to ease of business being implemented, including Auckland 15th Auckland doing business, Auckland 4 New York the rail electrification and 16th achieved first place in two the ultra fast broadband of the underlying variables. 5 Toronto rollout. The key for Auckland 20 Similarly, within health, 6 Auckland improving its rankings will safety and security it achieved 7 Stockholm be to ensure the momentum three top 5 variable rankings 8 Los Angeles that has been initiated with low crime and a stable through both the integration 25 political environment being of Auckland governance and key factors. implementation of strategic infrastructure projects is Auckland Auckland 28th 27th 27th Auckland maintained. Innovation Tech Transportation Health, safety Natural Economic Ease of business Cost Liveability City gateway readiness and security environment clout Measure Categories 3 Auckland The city of opportunity 4
Auckland The city of Competing globally opportunity In the current era of Similarly, impressive scores Beyond this local context there Territorisation – a new focus Auckland is currently Other desirable strategic goals globalisation, countries, in the natural environment is a global one for Auckland on the city as a territory: The facilitating a number of include: regions and cities are all in and ease of doing business to consider, and with it comes city is not only an organisation related initiatives including • higher density of talent, competition against each other indicators are not matched by global trends that affect city and service provider, it is a clusters and provincial knowledge, innovation, - co-opetition1 has become the economic clout or technology and regional development. place for human interaction. connectivity7, but for Auckland research and intellectual new challenge facing cities. readiness, where the city The most important trends5 The city has also grown in to emerge as a globally landmarks At the same time there has needs to provide a platform we see at this point in time importance as a place to live, relevant city for the future, never been a more natural to attract significant foreign relating to cities are: work and exist. This means there is a real need to continue • higher mass transit environment for regional Asia investment in productive that there is a shift in viewing building stronger vision, coverage and lower cost of Rurbanisation – the world is Pacific cooperation. sectors. the city as a service provider strategy and coordination infrastructure going to town – but rural areas to viewing the city as a place between the city, the Auckland fares well as a very In addition, although are becoming as important as • increased attractiveness of within which all important government and upper North liveable city in comparison to Auckland is reasonably the urban: The OECD predicts investment and investment activities of the society occur. Island provinces within this a number of its much larger well placed in the area of that by 2050, 70% of the projects. context. Infrastructure that and more developed peers. intellectual capital and world’s population will live Smart citization – smart binds the region together and The overall conclusion is that The city has recognised innovation, through many in cities, which means that solutions are of the essence: eases transportation of people there is a significant potential this through the vision set strengths relating to the we have a clear global trend In order for the city to be and goods on roads, rail and in in Auckland, but to harvest down by the council on its education system, it is of urbanisation. At the same able to grow in a sustainable the air is vital. this potential requires a strong establishment in 2010, to hampered in the area of time, the cities’ connections (sustainagile6) economic, be the world’s most liveable research. This low research to rural areas becomes even ecological and social local and national leadership city. Accordingly it needs base is related to other lower more important as the rural way, to host a growing focus on those areas that will to continue leveraging and scoring variables such as IT areas provide workers for the number of inhabitants, and really make a difference. enhancing those features that technologies development and cities and produce food. Trend accommodate them in a good ensure it remains an attractive foreign direct investment. analysts like John Naisbitt and sustainable way, smart destination for visitors, pointed this out some time technologies, smart strategies Auckland will have to deliver citizens and businesses alike. ago, when he said: “There is and smart governance and on the priorities it has set for no question that cities are the policies need to be in place. But to move ahead in global itself in The Auckland Plan There is a significant engines of economic growth stakes, the results of this study if it wants to make a step Regional specialisation/ highlight that quality and change and climb the ladder and centres of dynamic transformation – the city potential in Auckland, social and cultural activities quantity of infrastructure will of economic success. and development, although and regional development: but to harvest this need significant progression. The city is located in a potential requires there exist some contrary This has been identified regional context where it through previous studies2 and messages like the future lies can be an engine for national a strong local and in a living countryside …”. plans and is a key feature of This dual trend is hastened development and growth national leadership The Auckland Plan3. Major – if managed properly. focus on those areas by ‘smart’ and time effective infrastructure including The European Union 2020 rail electrification and the modes of transportation and agenda for smart, sustainable that will really make infrastructure corridors along motorway network is in the with new technology such and inclusive regional a difference. process of being delivered but specialisation places the as eMobility to enhance the there is still much to be done4. notion of regions and clusters transportation of people on the proactive agenda of and goods into and out from nations. The existence of the city. clusters means that unique 1. Cooperation and Competition, Northern Lights: Nordic Cities of Opportunity, PwC 2012 capabilities create competitive 2. The Challenge for Local Government: Infrastructure, page 61, section 1, part 2. Royal Commission on Auckland advantages. Governance, March 2009 3. Auckland Plan 2012 4. Para 775, chapter 13, Auckland’s Transport, The Auckland Plan 5. Cooperation and Competition, Northern Lights: Nordic Cities of Opportunity, PwC 2012 6. Sustainable and agile 7. Upper North Island Inter-regional Strategic Alliance Agreement, 2011 5 Auckland The city of opportunity 6
Auckland The city of About the study opportunity Auckland: The city of When the first edition of Cities of Opportunity was Our measures are designed to favour holistic capital The 2012 main Cities of Opportunity study9 also The 2012 study also identified a number of positive forces at opportunity has been developed developed in 2007, PwC market centres with vibrant highlights several critical work including: and assessed consistently with made a decision to rank cities across 10 indicator economies and strong quality of life. Our view is that a urban issues in depth. These include: • the upside potential of the overall global assessment categories whilst foregoing successful city will balance globalisation • the great recession to ensure comparability. overall rankings to avoid the misperception of a contest. both social and economic strengths so the people continues to hamper • the increasing attraction of cities to travellers of all sorts mature city governments In hindsight, the New York and infrastructure support and stubborn joblessness • the expanding growth versus London comparison each other. The challenge adds a serious problem of urban service centres, was a natural but irrational of building a city, keeping – employment refuses to supported by rising demand focus given the significance it on top and evolving bounce back to anything and high levels of education of the broader portfolio of with changing needs is the near levels before the boom and training cities. Curious readers, then dynamic we’re seeking to years that preceded the and now, are expected to ask, illuminate. The measures we • opportunities to build new global financial crisis quite commonsensically, “who use are selected to develop or retrofit old infrastructure wins?” an accurate reflection of • mature and emerging cities that balanced city and its depend on each other to • the promise that innovation Within this context, Auckland offers in urban clusters. metamorphosis. balance their economies is joining a growing band of cities participating in This shows the parallel that • big uncertainties hang over These issues are very relevant assessments that supplement exists between good economic the entire picture, from to Auckland and its future the major study. This provides and social indicators. Among destabilising climate change direction mapped out in the opportunity for Auckland the 10 indicators, five to political and social the Auckland Plan and to measure its performance correlate in a close positive tension to technological the associated Economic against the key global players pattern – intellectual capital transformation – Development Strategy across all or a snap shot of and innovation; health, continuation of the 20 year published earlier this year. participants as depicted in safety and security; ease of urban renaissance cannot The measurement framework the various charts and tables doing business; technology realistically be taken as that has evolved since the contained within this report. readiness; and demographics inevitable. first study was initiated is an and liveability. excellent means for Auckland In other words, when one to assess its own progress and goes up, the other tends to set priorities in these plans, A successful city going forward will do so as well. For example, in addition to understanding balance both social and economic the indicators from the its relative place in the global 2011 global study found scene. strengths so the people and that health and intellectual infrastructure support each other. capital correlated to a striking +87%8. 8. Page 16, 2011 Cities of Opportunity report - heat map of the 10 indicators and www.pwc.com/cities for a look at all variables 9. Page 9, 2012 Cities of Opportunity report 7 Auckland The city of opportunity 8
Auckland The city of Approach opportunity The mix of variables and cities is Like cities, Cities of Opportunity continues In terms of the data indicators we construct, a robust Understanding the scoring: seeking transparency and The scoring methodology was refined; the parameters of research to evolve. PwC and the sampling of variables is simplicity developed to ensure transparency stay consistent Partnership for New York City first considered the report utilised, each of which has to be: relevant; consistent across Because Cities of Opportunity and simplicity for readers is based on publicly available seven years ago, asking what the sample; publicly available data supported by extensive New York had to do to remain and collectible; current; free research, three main sources competitive on the world of skewing from local were used to collect the stage. PwC immediately nuances; and truly reflective relevant data: The data was collected during In attempting to score extended the research to other of a city’s quality or power. the latter half of 2011 and cities based on relative cities around the world to find See pages 27 - 34 for a key i. Global multilateral first quarter of 2012. In the performance, we decided at patterns and lessons. In four to the variables. development organisations majority of cases, the data the outset of our process that editions of the global report, such as the World Bank and Data is normalised where used in the study is from 2010 for maximum transparency the analysis has grown from the International Monetary appropriate, minimising the and 2011. and simplicity, we would avoid 11 to 27 cities. This report Fund likelihood of a city doing In some cases, national data overly complicated weights to provides the opportunity ii. National statistics well solely because of its was used as a proxy for city the 60 variables. Consequently to see where Auckland sits organisations such as UK size and historic strength. data. Country-level data was each one is treated with equal against these 27 comparator National Statistics and the This eliminated the need only used when consistent, importance and weighted cities and in doing so reflect on US Census Bureau, and to differentiate between highly reliable sources of equally. This approach its agreed strategic direction. variables that reflect a city’s iii. Commercial data providers. publicly available city data makes the study easily In 2011, it was highlighted raw power (such as the was unavailable for all study understandable and usable by that economics and quality number of foreign embassies cities. business leaders, academics, of life are tightly linked in or greenfield projects) and policymakers and lay persons successful modern cities. its quality or intensity (such The scoring methodology alike. The 2012 study continues as percent of population with was developed to ensure transparency and simplicity Once all of the 60 variables to build on this aspect of higher education). More had been ranked and socioeconomic balance. variables are now stated in for readers, as well as comparability across cities. scored, they were placed a way that is normalised for into their 10 indicators (for either land area or population The output makes for a robust set of results and a strong example, economic clout or than in previous editions. demographics and liveability). foundation for analysis and The 60 variables selected discussion. Within each individual group, are divided into 10 indicator the variable scores were groups create and develop an summed to produce an overall even more accurate image of indicator score for that topic. city success. This produced 10 indicator league tables that display the relative performance of the study cities from best performing to worst performing. 9 Auckland The city of opportunity 10
Auckland City in focus
Auckland City in The focus city of opportunity How Auckland ranks For the purpose of this report we have assembled the cities are supplemented by snapshot charts comparing Auckland These comparators include three Pacific rim cities with strong into ranking tables by category, to a smaller sample of five links; Sydney, San Francisco and divided into three blocks comparators cities. Los Angeles; Toronto which was representing high, medium and These snapshot comparisons subject to council integration low scores. To present detailed have been produced for each of akin to Auckland in 1998; and results in a more readable Stockholm as a similar sized How the cities rank10 Holistic balance characterises These cities are hardly to achieve strong results in format, the summary tables the 10 metric areas. European city. Overall 2012 rankings the top 10 cities in our identical, and they do not the areas of transport and rankings: all are well excel in every indicator, but infrastructure, economic clout New York established centres of they all are able to achieve a and city gateway. Although, in Rank Innovation Tech readiness Transportation Health, safety and security Natural environment Economic clout Ease of business Cost Liveability City gateway economic energy and relative balance across the 60 reality it would be difficult to London 1 Stockholm Stockholm Sydney intellectual vitality. variables. move the latter two variables 2 Toronto Although dispersed among given the strength and locality Toronto San Francisco Toronto Auckland Sydney Auckland scores a credible 16th 3 Toronto Sydney SF Toronto Stockholm continents, their common place when assessed against of the global comparator 4 San Francisco Stockholm SF Toronto Paris bond is depth: of economic the 27 other cities in the Cities cities, which are much larger. 5 Stockholm San Francisco Toronto infrastructure and networks; of Opportunity. In doing so it There are opportunities to San Francisco 6 Auckland of law and jurisprudence; exhibits real strength in the improve the transport and 7 Sydney Los Angeles Stockholm Toronto Stockholm Los Angeles Stockholm Singapore of commercial protection; infrastructure metrics which measures related to natural 8 Los Angeles Los Angeles Hong Kong of educational systems and environment, health, safety are a key focus of the Auckland 9 Chicago cultural foundations; of civic and security, and ease of doing Plan. 10 Auckland Auckland Los Angeles organisations; and of social business. However unlike the 11 Toronto Sydney San Francisco Toronto Los Angeles Sydney security. cities in the top 10, and as 12 Los Angeles Auckland Tokyo depicted in the category chart 13 Sydney Stockholm Sydney SF ST Berlin below, it is currently unable 14 Los Angeles San Francisco 15 Auckland San Francisco Los Angeles Overall summary 16 San Francisco Auckland Seoul 17 Sydney 18 Madrid 1 Stockholm Seoul Singapore Stockholm Sydney Beijing Singapore Berlin Paris London 19 Toronto Auckland Auckland 20 Milan 2nd 21 5 Beijing 22 Stockholm Auckland 23 Sydney Kuala Lumpur 6th 24 25 Los Angeles Shanghai 10 Auckland Auckland 26 Los Angeles Moscow 10th 10th 27 Auckland Auckland Sydney Auckland Mexico City 12th 28 Auckland Rank Abu Dhabi 15 Auckland Buenos Aires 15th Auckland The details of the 10 metrics and • three major job sectors • there may be signs of the • if quality of life drives city 16th their component 60 variables – business and financial industrial/information economies, businesses and Istanbul that lead to this overall ranking services; wholesale and retail; revolution, which may lead to professionals will be attracted Johannesburg 20 appear on the following pages. and manufacturing, dominate technological unemployment to the most liveable cities Sao Paulo Definitions of the variables are many city economies • if protectionism spreads as a • tradable, professional Mumbai contained in Appendix A of this • cities that prosper are those way to counter-lingering slow and financial services are 25 report. with the deepest, broadest growth, all cities will lose jobs important income generating High Other key generic findings in and highest quality education in production activities in developed cities Auckland 28th Medium Auckland 27th the 2012 study and the ‘what if’ • those that are wired most • construction positively 27th Auckland scenarios that are relevant for thoroughly and effectively for improves urban optimism, Low Innovation Tech Transportation Health, safety Natural Economic Ease of business Cost Liveability City gateway Auckland include: readiness and security environment clout businesses and individuals while health as well as Measure Categories also feature strongly hospitality and tourism add meaningful colour to the 10. Rankings have been recalibrated from the main 2012 Cities of Opportunity assessment with the addition of Auckland. shape of the local economy. This may cause minor variations from the 27 cities featured in the global report 13 Auckland The city of opportunity 14
10 20 25 30 5 Auckland Sydney San Francisco Los Angeles Toronto Stockholm Auckland Auckland Auckland City in Auckland The focus 0 city of Innovation Tech Transportation Health, safety Natural Economic Ease of business Cost Liveability City gateway opportunity 1. Intellectual capital and innovation: 2. Technology readiness: readiness and security environment clout Generating the skills that generate growth The competition for digital advantage Measure Categories Per capita consumption (RHS) continues to intensify Overall summary - Comparator subset How the cities rank Of the 10 indicators in the This is evident in the 2012 Three Asian cities ranked in The 2011 study clearly Auckland in 2012 is positioned How the cities rank Intellectual Capital study, intellectual Innovation capitalTransportation Tech and rankings Health, safety where Natural Stockholm the topCost Economic Ease of business 10 in the research Liveability City gateway distinguished between the mid table with strength in the Technology Readiness readiness and security environment clout innovation consistently attract and Toronto once again performance of their leading tangible and intangible accessibility and infrastructure and Innovation 30 significant attention. This finished first and second universities, which indicates assets a city needs to areas. The ongoing rollout of Seoul Stockholm is because 25 in a modern and respectively. Auckland Asia knows what it needs to lead in intellectual high speed broadband will San Francisco global economy, it is almost scored a 10th place in this do to achieve a competitive capital and innovation assist this measure going Toronto axiomatic that intellectual comparison, just missing the position in this area. and straightforward forward. Where the city New York 20 Paris capital, and the innovation top ranking group. Within the technological preparedness. struggles is in the area of Stockholm Finally we note Auckland’s San Francisco it generates 15 is the engine of individual variables, areas relatively strong result was IT infrastructure bandwidth software development and Chicago both social development and of potential weakness for buoyed with a first place and school internet access multi-media design. New York Singapore economic 10 growth. Auckland include innovation ranking in the literacy and are required for economic We note that the Cities of London and university research and academic progress. The London The 2011 study noted that enrolment scale, with similarly Opportunity report suggests Sydney 5 performance. 2011 data had an 81% positive Los Angeles it is extremely difficult to high rankings in the areas this particular variable is Los Angeles compete with the power of intellectual property correlation between cities with potentially directly linked Tokyo 0 of a long-established and Sydney protection and entrepreneurial a robust technology backbone to the level of foreign direct Chicago Auckland globally dominant city San Francisco Los Angeles Toronto environment. Stockholm and strong intellectual assets. investment which Auckland Hong Kong Auckland whose institutional networks scores poorly in. Toronto Tokyo and sophistication were Paris specifically designed to extend Technology readiness - Comparator subset Hong Kong Sydney and maintain its dominance. Berlin Internet access in schools Broadband quality score Digital economy score Software development Moscow and multi-media design Seoul Intellectual capital and innovation - Comparator subset Auckland 1 Milan Beijing Intellectual 5 Singapore Classroom size Libraries Skills attainment Literacy Higher education Research performance Innovation property Entrepreneurial environment Berlin protection Madrid 1 10 Shanghai Moscow 5 Madrid Shanghai 15 10 Kuala Lumpur 20 Abu Dhabi Istanbul 15 Beijing 25 Milan 20 Mexico City Abu Dhabi Kuala Lumpur 25 30 Buenos Aires Auckland Sydney San Francisco Los Angeles Toronto Stockholm Buenos Aires Mumbai 30 Sao Paulo Auckland Sydney San Francisco Los Angeles Toronto Stockholm Mexico City Johannesburg Johannesburg Mumbai Sao Paulo Istanbul High High Medium Medium Low Low 15 Auckland The city of opportunity 16
Auckland City in The focus city of opportunity 3. Transportation and infrastructure: 4. Health, safety and security: Transportation and infrastructure - Comparator subset Good connections remain at the nexus of From Aristotle to the current day, Public transport Mass transit Cost of Licensed taxis Major construction Housing strong cities securing citizens’ wellbeing is key systems coverage public transport activity 1 How the cities rank Nothing is more fundamental The public transport system These results reinforce Cities5 divide neatly here To gauge the relative health, Auckland scores relatively How the cities rank Transportation and to a city’s definition than its variable assesses the various transport being clearly between those enjoying long- safety and security of a city, well in this measure, being at Health, Safety and built environment, yet long systemic elements of a fully identified as a major priority term10stability and relative we measured personal risks the cusp of the high ranking Infrastructure before the internet, people modern and efficient public in The Auckland Plan. The affluence and those still including crime, as well as the cities, just below New York and Security 15 Singapore knew that it took more transport network, which plan has a vision of moving to striving to either get ahead or physical safety and number London. Very high variable Stockholm than bricks and mortar to are manifestly more than the outstanding public transport establish a new, resilient fabric of hospitals a city offers to scores are achieved for the Seoul make a community: it’s the sum of public train tracks. within a single network. 20 of life for themselves. Top cities residents and visitors. Quality stable political environment, Toronto Toronto connections – the individual, The variables measure the Stockholm, Toronto, Sydney, and availability of healthcare level of crime and end of Sydney Major construction activity 25 Tokyo social and economic networks broadest possible coverage, which provides an indication Chicago and San Francisco at various stages of life also are life care. The key variable Chicago – that transform a thriving city or extent to which the largest of the strength of a city’s perform very well across a factored in. preventing Auckland from Hong Kong 30 San Francisco into a global centre and, more possible percentage of a city’s ongoing development also range of measures; lower onesSydney Auckland BecauseSanthere appears to Francisco Losbe Angeles moving into the topStockholm Toronto group is Stockholm rarely, a metropolis of historic population has access to the are similarly consistent – though the performance of the health Singapore ranks at the lower end of the universal agreement on a city’s New York resonance. widest possible means of in the inverse direction – across system. Berlin comparison scale. responsibility to its citizens London Transport and infrastructure public conveyance. In this the variables. Correlation and wellbeing, this measure London regard, it comes as no surprise On a more positive note, analyses show a strong positive Madrid play a significant role in Auckland scores first in the essentially tests civic viability, New York a city’s development and that Auckland features at the relationship between cities cohesion and advanced socio- bottom end of the transport measure of available diversity, with robust scores in health, Paris cohesion and so this measure cost and quality of housing, economic achievement. This Auckland seeks to assess the networks of and infrastructure measure safety and security and other is why the indicator tends to Berlin with low results achieved albeit this may now be coming good traits like intellectual Milan internal mobility and physical under pressure with housing award long term stability and Buenos Aires in the areas of mass transit capital and innovation, and Abu Dhabi connection that bind a city demand growing steadily relative affluence. Chicago together and maximise both coverage and cost of public demographics and liveability Tokyo transport. through 2012. (87% and 84%, in 2011 Mexico City its economic efficiency and Los Angeles social integration. respectively) – essentially San Francisco showing ‘healthy cities’ also Paris Abu Dhabi tend to have good quality of life Madrid Transportation and infrastructure - Comparator subset Milan and productive energy. Hong Kong Shanghai Public transport Mass transit Cost of Licensed taxis Major construction Housing Seoul systems coverage public transport activity Health, safety and security - Comparator subset Kuala Lumpur Kuala Lumpur 1 Health system Hospitals End of life care Crime Political environment Moscow 5 performance Johannesburg Beijing 1 Buenos Aires 10 Mumbai 5 Mexico City Sydney 15 Shanghai Istanbul 10 Beijing 20 Los Angeles Mumbai 15 Sao Paulo 25 Istanbul Auckland 20 Moscow 30 Johannesburg Sao Paulo Auckland Sydney San Francisco Los Angeles Toronto Stockholm 25 High High 30 Medium Auckland Sydney San Francisco Los Angeles Toronto Stockholm Medium Low Low 17 Auckland The city of opportunity 18
Health, safety and security - Comparator subset Health system Hospitals End of life care Crime Political environment performance Sustainability and the natural environment - Comparator subset 1 Natural disaster risk Thermal comfort Recycled waste Air pollution Public park space 5 Auckland City in 1 The focus 10 5 city of opportunity 5. Sustainability and the natural 15 6. Economic clout: 10 environment: 20 Reaching the high ground carries its own 15 Weighing the effectiveness of public policy 25 momentum but no guarantees 20 How the cities rank Measuring 30 and judging Auckland scores very highly The final variable, natural Beijing 25 has rocketed to the London, Paris and New York Accordingly, economic How the cities rank Sustainability sustainable development Auckland is Sydney a in thisSan category, Francisco beingLos just Angeles disaster Torontorisk, is anStockholm area top of the economic clout finished in the top four again clout has a great deal to Economic Clout complicated process, requiring behind first placed Sydney, that Auckland is unable to rankings 30 in the 2012 Cities this year, exactly the same as do with staying power, and the Natural continual reassessment. with key strengths in thermal influence but is placed mid of OpportunityAuckland study due toSydney last year – a telling result San Francisco since Los Angeles which consequently, Toronto is what Stockholm Environment Beijing Currently this is assessed comfort, air pollution and table. its performance which sees it all three cities are the financial ‘economic stability’ comes through a range of variables public park space. The lowest ranked second in one variable centres of countries that have down to in the end. Longevity New York Sydney including natural disaster risk, scoring variable was recycled and appearing in the top five been much more affected by allows a city to build the Paris Auckland thermal comfort, recycling, waste and the good news here in four others. Auckland scores the global financial crisis than economic institutions and London San Francisco air pollution and public park is that Auckland has recently poorly, not only due to a lack other developed economies or networks that will enrich Shanghai Toronto space. adopted a new integrated of historical longevity but even several emerging ones. it and therefore extend waste plan for the region. also because a number of the This suggests that economic its financial weight and Singapore Berlin This should lead to significant variables, particularly relating strength, having been credibility way beyond its Toronto Milan recycling improvements when to attraction of foreign direct ‘earned over time’, cannot be borders. Hong Kong Stockholm it is implemented in 2015. investment, are very low. dissipated by one financial Moscow The productivity variable is crisis, no matter how deep or Moscow Sustainability and the natural environment - Comparator subset a relatively good result being debilitating. Paris Milan at the top end of the medium Natural disaster risk Thermal comfort Recycled waste Air pollution Public park space grouping of cities. Sydney New York Tokyo Madrid 1 Stockholm Economic clout - Comparator subset Los Angles 5 Mumbai Financial and Attracting FDI: Buenos Aires Number of Global 500 headquarters business services Number of Attracting FDI: Capital investment Productivity Rate of real GDP growth Seoul employment greenfield projects 10 Chicago 1 San Francisco Singapore 15 Madrid 5 Beijing Abu Dhabi London 20 10 Berlin Sao Paulo 25 Buenos Aires 15 Hong Kong Chicago 30 20 Mumbai Auckland Sydney San Francisco Los Angeles Toronto Stockholm Sao Paulo 25 Seoul Kuala Lumpur Tokyo 30 Istanbul Johannesburg Auckland Sydney San Francisco Los Angeles Toronto Stockholm Mexico City Kuala Lumpur Los Angeles Mexico City Auckland Istanbul Johannesburg Shanghai Abu Dhabi High Medium High Low Medium Low Economic clout - Comparator subset Financial and Attracting FDI: Number of Global Attracting FDI: Rate of real Ease of doing business - Comparator subset business services Number of Productivity 500 headquarters Capital investment GDP growth employment greenfield projects 1 Number of Foreign Level of Workforce Ease of starting Resolving Employee Flexibility of Operational countries with embassies or shareholder management 19 a business insolvency regulations visa waiver visa travel consulates protection risk climate risk Auckland The city of opportunity 20 5
Auckland Sydney San Francisco Los Angeles Toronto Stockholm Auckland City in Economic clout - Comparator subset The focus city of Financial and Attracting FDI: opportunity Number of Global Attracting FDI: Rate of real 7. Ease of doing business: 8. Cost: business services Number of Productivity 500 headquarters Capital investment GDP growth employment greenfield projects 1 Competitive cities know how to stay 5 Comparative advantage is the bottom line competitive 10 for every city, developing or developed, Ease of doing business - Comparator subset How the cities rank This15 measure shares with Auckland scores a very as the 2012 order tilts east Ease of starting a business Resolving insolvency Employee regulations Number of countries with visa waiver Flexibility of visa travel Foreign embassies or consulates Level of shareholder protection Operational risk climate Workforce management risk Ease of Doing Business intellectual capital and commendable sixth on the 1 innovation, 20 the most number table which includes two first This indicator confirms the Auckland appears mid-table in How the cities rank Singapore of variables, a total of nine. places in variables relating 5 potential of cities that are not this measure with high scores The25reason for this dataset to ease of starting a business Cost Hong Kong among the long-established achieved in the area of low is obvious; the combination and level of shareholder 10 global financial capitals, taxation and cost of business London 30 of innovation and human protection. It also scores very Berlin Auckland Sydney San Francisco Los Angeles Toronto Stockholm to compete 15 in attracting occupancy. Problematic New York capital with a hospitable highly in the operational investment. The five top areas appear in the area of Seoul and responsive business risk climate, but suffers cities consumer price increases Kuala Lumpur Toronto 20 in this ranking – led by environment is the classic somewhat in the area of Berlin by a significant margin, and the relatively high cost Auckland Istanbul recipe for economic success. travel flexibility. These results followed 25 by Seoul, Kuala of internet. The latter is a Stockholm have the potential for further Mexico City Lumpur, Istanbul and relatively well publicised issue, Los Angeles improvement given they Mexico 30 City – are affordable along with the connection Johannesburg Chicago directly relate to a number places to do business. Auckland Sydney speeds.SanConnection Francisco speeds Los Angeles Toronto Stockholm Los Angeles of the five priorities sitting should be addressed through The rankings as in 2011, Madrid Tokyo in Auckland’s economic the government’s ultrafast challenge the traditional Chicago development strategy11, broadband rollout currently Kuala Lumpur perspective on the cost- which specifically seek to underway nationally. San Francisco competitiveness of mature Mumbai grow a business-friendly and Sydney cities with London, New York Toronto connected city. and Paris along with Sydney Seoul Abu Dhabi appearing in the lower scoring Paris Ease of doing business - Comparator subset category. San Francisco Berlin Ease of starting Resolving Employee Number of Flexibility of Foreign Level of Operational Workforce Stockholm countries with embassies or shareholder management a business insolvency regulations visa travel risk climate Madrid visa waiver consulates protection risk Cost - Comparator subset Shanghai 1 Mexico City Auckland Milan 5 Total tax rate Cost of business Cost of rent Consumer price index Cost of internet iPod index Buenos Aires occupancy 1 Beijing Johannesburg 10 5 Hong Kong Abu Dhabi 15 Sao Paulo 10 Moscow 20 Beijing Milan 15 Istanbul 25 Singapore Moscow 20 London 30 Buenos Aires New York Auckland Sydney San Francisco Los Angeles Toronto Stockholm 25 Mumbai Paris Shanghai 30 Sao Paulo Auckland Sydney San Francisco Los Angeles Toronto Stockholm Sydney High Tokyo Medium High Low Medium Low Cost - Comparator subset 11. 2012 Auckland Economic Development Strategy, Our Five Priorities, page 24 Cost of business Total tax rate occupancy Cost of rent Consumer price index Cost of internet iPod index Demographics and liveability - Comparator subset 1 21 Auckland The city of opportunity 22 5 Cultural vibrancy Quality of living Working age population Traffic congestion
20 15 25 20 30 25 Auckland Sydney San Francisco Los Angeles Toronto Stockholm 30 Auckland City in Auckland Sydney San Francisco Los Angeles Toronto Stockholm The focus city of opportunity 9. Demographics and liveability: 10. City gateway: We know it when we see it An indicator that measures a city’s global connection Demographics and liveability - Comparator subset How the cities rank What defines socio-economic In gauging demographics City gateway is a new measure This is contrasted by New An exception to the distance How the cities rank Demographics well-being – that happy state and liveability, Cities of that was inserted into the Cultural vibrancy York, which Quality of living is hampered and scale issue relates to Working age population City Gateway Cost - Comparator subset Traffic congestion where people are satisfied Opportunity considers a 2012 study. It serves a control by a poor airport to central the Airport to CBD access and Liveability and productive, businesses potpourri of ingredients: the function 1 for the results in the business district connection, which has the opportunity London are busy and making Cost of business size of a city’s working age money? demographics 5 and liveability something very relevant to for improvement through Paris Total tax rate On 1the personal side, various occupancy Cost of rent Consumer price index population and speed of its Cost of internet iPod index indicator and is best to be Auckland. two projects. The first is Paris Sydney studies offer differing keys to workers’ commutes, quality of read 10 with rankings in those the project to connect the Beijing Because the measure Hong Kong happiness: 5 not smoking, being living and cultural vibrancy. measures. contains variables heavily North-western and South- Shanghai educated, exercising, enjoying Auckland appears towards The15indicator tends to quantify weighted to the volumes western motorways, currently San Francisco New York good10 health, living in warm the top end of the medium a city’s global connections of international travel underway and due for Singapore climates, living on islands and, ranking groups and completion in 2016. The Madrid 15 and20attraction beyond its local movements and associated Toronto of course, having more money. interestingly scores higher second is the proposed Airport Tokyo borders. By measuring a city’s infrastructure such as hotel Berlin The list goes on. Perhaps than New York. 25 global draw, city gateway rooms, Auckland appears at rail loop which is under Hong Kong 20 most persuasively, it might reflects the actual reality of the bottom of these rankings. consideration in the longer Stockholm Areas of weakness include Singapore be argued, people are most 30 today’s network world and This is due to a combination term12. London 25 satisfied when they like what cultural vibrancy and Auckland Sydney San Francisco Los Angeles Toronto Stockholm working age population, takes the pulse of the city’s of its relatively small size Los Angeles they30have at the moment, not social, economic and cultural and geographic remoteness. Chicago what they might have in theSydney albeitSan this latter variable Chicago Auckland generally Francisco receives lowLos Angeles Toronto Stockholm magnetism internationally. Given these distance and scale Los Angeles future, but the restless energy Kuala Lumpur scores in developed cities. There was no surprise in the factors cannot be changed, Auckland and pursuit of progress that the importance of the Moscow builds great cities takes a bit of Traffic congestion appears main study that London took demographics and liveability New York as a relative strength in first place given its function Istanbul a different twist. variables becomes paramount, Tokyo comparison to the benchmark as a hub of European travel, San Francisco group. However, Auckland sustained by four airports. to ensure attractiveness is Abu Dhabi Seoul had equivalent scores with five maximised. Madrid Sydney other cities including London Kuala Lumpur and Buenos Aires. Berlin City gateway - Comparator subset Milan Milan Number of International Incoming/outgoing Moscow Demographics and liveability - Comparator subset Hotel rooms International tourists Association Meetings Aircraft movements passenger flows Airport to CBD access Toronto 1 Sao Paulo Cultural vibrancy Quality of living Working age population Traffic congestion Mexico City Buenos Aires 1 5 Stockholm Beijing Sao Paulo 5 10 Johannesburg Buenos Aires Mexico City 10 15 Johannesburg Shanghai 20 Mumbai 15 Seoul Abu Dhabi 25 Istanbul 20 Auckland Mumbai 30 25 High Auckland Sydney San Francisco Los Angeles Toronto Stockholm High 30 Medium Medium Auckland Sydney San Francisco Los Angeles Toronto Stockholm Low Low 12. Section 8, page 76, Draft Auckland Regional Public Transport Plan, October 2012 23 Auckland The city of opportunity 24
Auckland Appendices
Auckland Appendices The city of opportunity Appendix A: Key to variables Air pollution Airport to CBD access Attracting FDI: Classroom size Cost of public Digital economy Measure of outdoor air A measure of the ease of using number of greenfield Number of students enrolled transport score* pollution levels based on public transit to travel between projects in public primary education Cost of the longest mass Assessment of the quality of annual mean concentrations a city’s central business district programmes divided by transit rail trip within a city’s a country’s information and Number of greenfield (new of particulate matter 10 and the international terminal the number of classes in boundaries. The cost of a bus communications technology job-creating) projects in a city micrometers (PM10) in of its busiest airport in terms these programmes. Primary trip is used in the cities where (ICT) infrastructure and that are funded by foreign diameters or less, which reflect of international passenger education programmes usually there are no rail systems. the ability of its consumers, direct investment. Data covers the degree to which urban traffic. Cities are separated into begin at ages five to seven and businesses and governments the period from January 2003 populations are exposed to this categories according to whether through July 2011. Figures last four to six years. Cost of rent to use ICT to their benefit. fine matter. Figures are based a direct rail link exists; if so, the Data was sourced from the provided by FDI Intelligence. Monthly rent for a one- on daily measurements or data number of transfers required; Consumer price index “Digital Economy Rankings bedroom apartment in the that could be aggregated into and if not, whether there is a Broadband quality A relative measure of the 2010 – Beyond E-readiness”, city centre (in USD). Figures annual means. In the absence of public express bus route to the price of consumer goods by by the Economist Intelligence annual means, measurements airport. Cities with direct rail score provided by Numbeo, a location, including groceries, worldwide cost-of-living Unit. covering a more limited period links are preferred to those Measurement of the quality restaurants, transportation database. of the year were exceptionally with express bus route to the of a broadband connection Ease of entry: number and utilities. The CPI measure used. Figures were sourced airport. Cities with rail links in a given country using the does not include housing Crime of countries with visa from the World Health with the fewest transfers are Broadband Quality Study. This expenses such as rent or waiver Organisation’s Public Health ranked higher than those with index is calculated based on Amount of reported crimes mortgage. Figures provided by and Environment database, more. Within categories, cities the normalised values of three in a city such as petty and Number of nationalities Numbeo, a worldwide cost-of- which is of global scope aiming are ranked against one another key performance parameter property crimes, violent able to enter the country living database. to provide data at both national according to the cost of a single categories: download crimes and street crimes. Data for a tourist or business visit throughput, upload throughput was sourced from the Mercer without a visa. Excludes and city levels. one-way, adult weekday trip Cost of business and the length of the trip, with and latency. A formula weights Quality of Living reports. those nationalities for whom occupancy Aircraft movements each factor weighted equally. each category according to the only those with biometric, quality requirements of a set of Annual gross rent divided by Cultural vibrancy diplomatic or official passports Count of air traffic movements at each of the major airports Attracting FDI: capital popular current and probable square feet of Class A office Weighted combination of city may enter without a visa. investment future broadband applications. space. Gross rent includes rankings based on the quality servicing a city, including civil The Broadband Quality Study lease rates, property taxes, and variety of restaurants, international and domestic Total value of greenfield (new is an index produced by SAID maintenance and management theatrical and musical passenger, cargo and non- job-creating) capital investment Business School University of costs. Data produced by CBRE performances, and cinemas revenue flights but excluding activities in USD in a city that Oxford and Universidad de Global Office Rents. within each city; which cities military flights. are funded by foreign direct Oviedo, sponsored by Cisco. recently have defined the investment. Data cover the Cost of internet ‘zeitgeist’, or the spirit of the period from January 2003 The current monthly price times; and the number of through July 2011. Figures for Internet service (6 mbps) museums with online presence provided by FDI Intelligence. with unlimited data using within each city. The ‘zeitgeist’ cable or ADSL (in USD). rankings take into account Figures provided by Numbeo, cultural, social and economic a worldwide cost-of-living considerations. database. * Country level data ** Based on most populous city 27 Auckland The city of opportunity 28
Auckland Appendices The city of opportunity Appendix A: Key to variables Ease of starting a End-of-life care* Financial and business Foreign embassies or Housing Innovation Cities business** Ranking of countries services employment consulates Measure of availability, Index Assessment of the according to their provision Number of jobs in financial Number of countries that are diversity, cost, and quality The index comprises 331 bureaucratic and legal of care for their citizens at the and business services activity represented by a consulate or of housing, household cities selected from 1,540 hurdles an entrepreneur must end of their lives, taking into as a share of total employment embassy in each city. Figures appliances, and furniture, cities based on basic factors overcome to incorporate and account the basic healthcare in the city. Financial services sourced from GoAbroad.com. as well as household of health, wealth, population, register a new firm. Accounts environment, availability, includes banking and finance, maintenance and repair. geography. The selected for the number of procedures cost and quality of care. insurance and pension funding Health system This measure is produced by cities had data extracted from required to register a firm; The Quality of Death Index and activities auxiliary to performance the Mercer Quality of Living a city benchmarking data the amount of time in days scores countries across four financial intermediation. reports. programme on 162 indicators. categories: Basic End-of-Life Measurement of a country’s required to register a firm; the Business services includes The benchmarking data was Healthcare Environment; health system performance Incoming/Outgoing cost (as a percentage of per a mix of activities across scored by analysts using best made by comparing healthy capita income) of official fees Availability of End-of-Life the following subsectors: passenger flows available qualitative analysis Care; Cost of End-of-Life life expectancy with and fees for legally mandated real estate and renting Total number of incoming and quantitative statistics. Care and Quality of End-of- healthcare expenditures legal or professional services; activities; IT and computer and outgoing passengers, (Where data was unavailable, Life Care. These indicator per capita in that country, and the minimum amount related’; R&D, architectural, including originating, national or state estimates categories are composed adjusted for average years of capital (as a percentage of engineering, and other terminating, transfer, and were used). Data was then of 27 variables, including of education (as years of per capita income) that an technical activities, legal, transit passengers in each of trend-balanced against 21 quantitative, qualitative education are strongly entrepreneur must deposit accounting, bookkeeping, and the major airports servicing global trends. The final and ‘status’ (ie whether or associated with the health of in a bank or with a notary auditing activities, tax, and a city. Transfer and transit index had a zeitgeist (analyst not something is the case) populations in both mature before registration and up consultancy; advertising and passengers are counted twice. confidence) factor added and data. The indicator data is and emerging countries). to three months following professional, scientific, and Transit passengers are defined the score reduced to a three- aggregated, normalised and Methodology adapted from incorporation. Assessment technical services and business as air travellers coming from factor score for cultural assets, commissioned by the Lien the 2001 report, “Comparative scores gathered from Doing services where not elsewhere different ports of departure human infrastructure, and Foundation. efficiency of national health Business 2012, The World classified. Data sourced by who stay at the airport for networked markets. For city systems: Cross-national Bank Group. Oxford Economics. brief periods, usually one classification, these scores Entrepreneurial econometric analysis.” hour, with the intention of were competitively graded Employee environment Flexibility of visa Hospitals proceeding to their first port of into 5 bands (Nexus, Hub, regulations** Measurement of the travel destination (includes sea, air, Node, Influencer, Upstart). Ratio of all hospitals within The top 33 percent of Nexus Sum of three rank scores entrepreneurial attitudes, Ranking based on the number and other transport hubs). each city accessible to and Hub (and selected Node from the World Bank’s Doing entrepreneurial activity and of visa waivers available for international visitors for every cities of future interest) final Business study including: ratio entrepreneurial aspirations tourist or business visits and 100,000 individuals of the graded scores were ranked of minimum wage to average in a country using the Global the length of time for which total population. by analysts based on trends value added per worker; Entrepreneurial Index the visa waiver is granted. (GEINDEX). The GEINDEX over two to five years. A Node notice period for redundancy Ranking is based on the Hotel rooms ranking is considered globally dismissal (for a worker with integrates 31 variables, number of those countries including quantitative and Count of all hotel rooms competitive. The index is 20 years of tenure, in salary that grant a waiver for at qualitative measures and within each city. produced by 2Thinknow weeks); and paid annual leave least 90 days, excluding those individual-level data and Innovation Cities™ program. for a worker with 20 years of countries whose residents tenure (in working days). is produced by the Centre can enter without a visa only for Entrepreneurship and if they have a biometric, Public Policy, George Mason diplomatic, or official University. passport. * Country level data ** Based on most populous city 29 Auckland The city of opportunity 30
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