APPLIED ARTS 2022 DESIGN AWARDS CATEGORIES
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APPLIED ARTS
2022 DESIGN
AWARDS
CATEGORIES DEADLINE: MARCH 11, 2022
THE BEST DESIGN IS VISIBLE
The old adage that “the best design is invisible” may apply in some cases,
but here at Applied Arts, we’ve spent the past 30 years making sure that
your designs are as visible as possible. When you win an Applied Arts
Design Award you are getting your work in front of more than 178,500
creative and marketing professionals from around the world. Moreover,
you are presenting your to be judged by industry veterans and hot com-
modities. Getting an accolade from them is more than a feather in your
cap; it’s the whole bird.
So make yourself and your work known to the industry, show us your de-
signs, and get the visibility only an Applied Arts Award can bring.
The 2022 Design Award winner’s will be published online in the Winners
Gallery and in the Summer: Photography/Illustration & Design Awards
Annual); July 2022 and promoted across our social platforms.
PAGE | 01ELIGIBILITY MATERIAL GUIDELINES
ALL CATEGORIES | Open internationally (except Commu- MAIN ENTRY FILES
nity categories) to all forms of commissioned, published,
unpublished and personal work created between March REQUIRED
2021 and March 2022 (but not entries submitted into last Your Main Entry File(s) must clearly show the entry (ideally
year’s competition). with no additional graphics) in hi-res format.
YOUNG BLOOD CATEGORIES | For professionals that have PERMITTED
graduated within the last 5 years. See page 8. SINGLE SERIES CAMPAIGN
COMMUNITY CATEGORIES | Exclusively for Canadian One 2-3 Up to
piece*/ pieces*/ 9 pieces*/
artists and firms working in smaller communities or with max. max. max.
smaller businesses or budgets, to help them get the recog- 1 file 3 files 9 files
nition they deserve. See page 9.
* Exceptions are noted in specific categories.
STUDENTS | Applied Arts offers an awards competition
exclusively for students. Visit Student Awards for eligibility IMPORTANT NOTE RE MULTI-PAGE PDFS: We strongly
and the deadline. recommend uploading a multi-page PDF as the Main Entry
File to incorporate any additional images into the maxi-
JUDGING CRITERIA mum number of files allowed (e.g. the image in context, in-
side pages from a book, or multiple views of 3-dimensional
Entries are judged independently by the Design jury and entries such as packaging).
given one total score based on three criteria:
NOT PERMITTED
1. Creative merit Case studies are not permitted as your Main Entry Files.
2. Technical excellence See below for more info.
3. Suitability for end use in the category it was submitted
SUPPORT FILES
ENTRY REQUIREMENTS Support Files are mainly for clarity to assist the judges.
They are not for publication (except where noted), and do
• Entries must be submitted in digital, hi-res format. not count towards the file limitations stated above. Upload
• For French (or other language) entries, English trans- these to the “Entry Supporting Materials” sub-section of
lations MUST BE included for any important text (e.g. the ENTRY MATERIALS on the entry form.
headlines), AND for your entry titles, for clarity during
judging. Please make note of these important required vs. op-
• Actual creative work must be entered. Brief explanato- tional Support Files for certain entries:
ry notes or case studies for the judges may be added
as a supporting file. REQUIRED
• The Winners Information, including the Description of • English translations for French (or other language)
Entry and Creative Credits, must be provided at the en- entries: Include any important text (e.g. book titles
try stage. These are for publication in the Annual and and headlines) either as a Support File or within a
online Winners Gallery and are not seen by the judges. multi-page PDF as your Main Entry File.
NOTE: Winners will only have 48 hours to review and
make edits prior to publication. PERMITTED
• Case studies: While not recommended (as outcomes
are not a criteria for judges in scoring), case files can
be added ONLY as a Support File and should be limited
PAGE | 02to max. 45 seconds. REMINDER: You must include the • Where supporting information is requested, it is
actual creative to be judged as your Main Entry File. preferable to include it within a multi-page PDF as your
• Explanatory notes for the judges: Although not rec- Main Entry File.
ommended (except where noted in a category), brief • Look at your entry on a smaller-screen desktop and
descriptions/explanations of up to 50 words in English ensure all important details are legible at that size, as
may be added for clarity (or up to 10 seconds for video that’s how a judge may be viewing it.
files). Include either as a Support File or within a multi-
page PDF as your Main Entry File. ENTIRE DESIGN PROGRAMS
NOT PERMITTED REQUIREMENTS
• Entering URLs of the same creative as a Support Up to 9 design applications from the same project.
File: (i.e. don’t also submit a URL to a video, if you’ve Entries may include print and/or digital applications.
already submitted the MP4 as your Main Entry File). ENTRY MATERIAL: Upload print or static creative
However, available links to non–static creative are preferably in one multi-page PDF. Add video and URLs
requested in the Winners Information section for pub- separately.
lishing in the online Winners Gallery. OPTIONAL: Brief explanatory notes (max. 50 words) or
• Files submitted, be they Main Entry Files or Support case files for the judges to provide added clarity may
Files (including URLs), should not identify the entrant be included. Upload as a Support File.
(except for self-promotion work).
ENTIRE PROGRAM: $125
ACCEPTABLE FILE FORMATS
AND RESTRICTIONS EP/01 Complete Brand Identity Program
Show a logo (or logo system) design, plus up to 9 applications
300 dpi (min.) 8 inches wide of the logo(s). Include a brief explanatory note if the business
PDF
8 inches high
maximum
JPG RGB maximum is not obvious.
PNG
Max. 8” (2400 pixels wide)
GIF
Max. 5MB EP/02 Complete Rebrand Identity Program
Redesign of an established brand. Show a logo (or logo
MP4 system) redesign, plus up to 9 applications of the new logo(s).
q
Max. 80MB MUST SHOW before and after images of the logo(s). Include a
brief explanatory note if the business is not obvious.
URL
• Counts as 1 “file” upload. EP/03 Entire Design Program
• File sharing sites OK. A family of different pieces/applications designed for the
• Password–protected sites not allowed. same event, brand, product, service, or business.
• Ensure the URL is accessible until June 2022.
EP/04 Entire Packaging Design Program
RECOMMENDED BEST PRACTICES A family of packages for the same event, brand, product,
Entries are judged online. Here’s how to help the judges: service, or business.
• A multi-page PDF is preferred over multiple, individual
JPG files. EP/05 Entire Promotional Design Program
• More is not better. Curate your images to the maxi- A family of promotional applications or messaging designed
mum indicated for each category, except where noted for the same event, brand, product, service, or business.
below.
• Use a multi-page PDF to give judges the full picture at EP/06 Guerrilla Marketing Program
a glance. Show multiple views of 3D pieces, zoom in on Design of a complete interactive or unconventional promo-
small print or details and show complex/novel work in tional program.
the context of how it was seen by the audience.
PAGE | 03EP/07 Pro Bono/PSA/Charity Entire Design Program DE/11 Environmental – Environment Design – Single
An entire design program for government, non-profits, or Show up to 9 images of an entire interior or exterior space/
work undertaken voluntarily without payment. installation (e.g. store, restaurant, workplace, park, etc.).
Upload as a multi-page PDF. ($85)
DESIGN
DE/12 Environmental – Experiential/Event – Single
REQUIREMENTS Show up to 9 images of a non-permanent interior/exterior
A Single is 1 piece.* A Series is 2-3 pieces.* installation (e.g. pop-up store, concert, exhibit, etc.). Upload
as a multi-page PDF. ($85)
For multi-page applications, show up to 9 pages from
the piece that provides a representation of the entire DE/13 Logo – Single
application. DE/14 Logo – Series
SINGLE: 1 logo. SERIES: 2-3 logos from an overarching logo
SINGLE: $65 | SERIES: $85* system. Include a brief explanatory note if the business is not
*Except where indicated. obvious.
DE/01 Annual Report – Single DE/15 Logo Applications – Series
Show up to 9 pages from 1 annual report. Upload as a multi- Show up to 5 applications of a logo (e.g. corporate stationery,
page PDF. ($85) promotional items, signage, etc.). Upload as a multi-page
PDF. Include a brief explanatory note if the business is not
DE/02 Brochure – Single-page/Folder – Single obvious. ($125)
DE/03 Brochure – Single-page/Folder – Series
A single-sheet mini brochure, leaflet, folder, or menu. For DE/16 Rebrand Logo – Single
multi-page applications, use DE/04 or DE/05. DE/17 Rebrand Logo – Series
SINGLE: 1 redesign of an established logo. SERIES: 2-3 rede-
DE/04 Brochure/Catalogue – Multi-page – Single signed logos from the same overarching logo system. MUST
DE/05 Brochure/Catalogue – Multi-page – Series INCLUDE the before/after logo(s). Include a brief explanatory
Multi-page brochures/catalogues/menus, etc., involving note if the business is not obvious.
bound pages. SINGLE: Show up to 9 pages from 1 brochure/
catalogue. SERIES: Show up to 9 pages each from 2-3 bro- DE/18 Poster – Single
chures/catalogues. (SINGLE: $85/SERIES: $125) DE/19 Poster – Series
DE/06 Cause Related Creative Response – Single DE/20 Pro Bono – Single
DE/07 Cause Related Creative Response – Series DE/21 Pro Bono – Series
Any design work that respond or engages the current impacts Work undertaken voluntarily and without payment as a public
on the environment (e.g. COVID-19, Climate change, etc.). service.
DE/08 Data Visualization – Single DE/22 Public Service/Charity – Single
DE/09 Data Visualization – Series DE/23 Public Service/Charity – Series
Visual representation of data for print or digital (e.g. info- Work for government or non-profits.
graphics, charts, maps, graphs).
DE/24 Unpublished/Personal – Single
DE/10 Environmental – Signage – Single DE/25 Unpublished/Personal – Series
One sign or signage element (e.g. mural, storefront) for any Work from any category in the competition that was solely a
interior or exterior space. personal project, or for a client that was not produced.
PAGE | 04DE/26 Design Other – Single PD/01 Beverages – Alcohol – Single
DE/27 Design Other – Series PD/02 Beverages – Alcohol – Series
Any design work that does not fall into any other listed PD/03 Beverages – Alcohol Entire Package – Series
category (e.g. a calendar). Entries will be judged on their SINGLE/SERIES: follow instructions above. ENTIRE PKG:
individual design merits. MUST INCLUDE a brief explanatory Consists of 4-9 different cans/bottles, and a case, if applica-
note (max. 50 words) for the judges to provide added clarity. ble. ($125)
Upload as a Support File.
PD/04 Beverages – Alcohol-Free – Single
EDITORIAL DESIGN PD/05 Beverages – Alcohol-Free – Series
PD/06 Beverages – Alcohol-Free Entire PKG – Series
REQUIREMENTS SINGLE/SERIES: follow instructions above. ENTIRE PKG:
A Single is 1 cover, page or spread*. A Series is 2-3 Consists of 4-9 different cans/bottles, and a case, if applica-
single pages, covers or spreads from the same book or ble. ($125)
publication*
PD/07 Consumer Products – Single
For multi-page applications, show up to 9 pages from PD/08 Consumer Products – Series
the piece that provides a representation of the entire Cosmetics, pharmaceuticals, household products,
application. fashion, etc.
SINGLE: $65 | SERIES: $85* PD/09 Food – Single
*Except where indicated. PD/10 Food – Series
ED/01 Cover/Page/Spread – Single PD/11 Promotional Packaging – Single
ED/02 Cover/Page/Spread – Series PD/12 Promotional Packaging – Series
For books or publications, including digital editions. Packaging for promotional items, novelties, or self-promos.
ED/03 Entire Book Design – Single PD/13 Rebrand Packaging – Single
ED/04 Entire Book Design – Series PD/14 Rebrand Packaging – Series
Print editions only. For e-books use Digital Design – Content Redesign packaging for an existing product.
(DW/04). SINGLE: Show up to 9 pages from 1 book. SERIES:
Show up to 9 pages each from 2-3 books. PD/15 Retail Applications – Single
(SINGLE: $85/SERIES: $125) PD/16 Retail Applications – Series
Bags, tags, labels, boxes, etc. for in-store presentation and
ED/05 Entire Publication Design – Single packaging.
ED/06 Entire Publication Design – Series
Print editions only. For e-pubs use Digital Design – Content PD/17 Sustainable Packaging – Single
(DW/04). SINGLE: Show up to 9 pages from 1 publication. PD/18 Sustainable Packaging – Series
SERIES: Show up to 9 pages each from 2-3 publications. Any packaging where mindful reduction is a key aspect.
(SINGLE: $85/SERIES: $125)
PD/19 Packaging Design Other – Single
PACKAGING DESIGN PD/20 Packaging Design Other – Series
Any packaging design work that does not fall into any other
REQUIREMENTS listed category. Entries will be judged on their individual
A Single is 1 piece/can/bottle*. A Series is 2-3 pieces/ design merits. MUST INCLUDE a brief explanatory note (max.
cans/bottles*. 50 words) for the judges to provide added clarity. Upload as a
Support File.
SINGLE: $65 | SERIES: $85*
*Except where indicated.
PAGE | 05PROMOTIONAL DESIGN TD/01 Corporate Application – Single
TD/02 Corporate Application – Series
REQUIREMENTS
A Single is 1 piece. A Series is 2-3 pieces. TD/03 Digital Application – Single
TD/04 Digital Application – Series
SINGLE: $65 | SERIES: $85*
*Except where indicated. TD/05 Editorial Application – Single
TD/06 Editorial Application – Series
DP/01 Artist/Design Firm Promotions – Single/Series
Print collateral or promotion designed for a creative TD/07 Environmental/Experiential App. – Single
firm or individual. For social media, use Digital Design – TD/08 Environmental/Experiential App. – Series
Content (DW/08), or for website, use Digital Design –
Website (DW/17). (SINGLE/SERIES: $85) TD/09 Motion Application – Single
TD/10 Motion Application – Series
DP/02 Point-of-Sale Messaging – Single
DP/03 Point-of-Sale Messaging – Series TD/11 Packaging Application – Single
Promotional item used at point-of-sale (e.g. sign, poster, TD/12 Packaging Application – Series
POP display).
TD/13 Promotional Application – Single
DP/04 Premium/Gift Item – Single TD/14 Promotional Application – Series
DP/05 Premium/Gift Item – Series
Apparel, giveaway, etc. TD/15 Typography Other – Single
TD/16 Typography Other – Series
DP/06 Promotional Collateral – Single Any typography design work that does not fall into any
DP/07 Promotional Collateral – Series other listed category. MUST INCLUDE a brief explanatory
Print collateral (e.g. flyer, announcement, card, note (max. 50 words) for the judges to provide added clari-
invitation, etc.) to promote an event, brand, product, service, ty. Upload as a Support File.
or business. For online content, use Digital Design –
Content (DW/04). TYPEFACE DESIGN
DP/08 Promotional Messaging – Single REQUIREMENTS
DP/09 Promotional Messaging – Series A Single is 1 typeface with application. A Series is 2-3
Print-based promotional message (e.g. poster, sign, etc.). For typefaces within a type family, showing applications.
online messaging, use Digital Design – Content (DW/04).
SINGLE: $85 | SERIES: $125
DP/10 Promotional Design Other – Single
DP/11 Promotional Design Other – Series DT/01 Typeface Design – Single
Any promotional design work that does not fall into any DT/02 Typeface Design – Family – Series
other listed category. MUST INCLUDE a brief explanatory A complete character set and a text setting. Sample
note (max. 50 words) for the judges to provide added clarity. application may include headlines, short or long passages
Upload as a Support File. of text, or sample pages of books or publications.
Upload as a multi-page PDF.
TYPOGRAPHY DESIGN
REQUIREMENTS
A Single is 1 piece. A series is 2-3 pieces.
SINGLE: $65 | SERIES: $85
PAGE | 06CRAFT DW/01 Apps – Desktop – Single
Applications designed specifically for desktop: games, news,
REQUIREMENTS education, shopping, etc.
A Single is 1 piece. A Series is 2-3 pieces.
DW/02 Apps – Mobile/Tablet – Single
SINGLE: $65 | SERIES: $85 Any application designed for mobile/tablet.
CD/01 Craft Calligraphy/Hand Lettering – Single DW/03 Augmented & Virtual Reality – Single or Series
CD/02 Craft Calligraphy/Hand Lettering – Series Design of a real-world environment merging with digital imag-
Judged on the use of calligraphy/hand lettering as a design ery and interfaces.
element.
DW/04 Editorial – Digital Editions – Single or Series
CD/03 Craft Illustration – Single Online editorial content or an entire edition/companion to a
CD/04 Craft Illustration – Series printed book or publication. For blogposts, up to 5 examples
Judged on the use of illustration as a design element. may be included.
CD/05 Craft Motion/Animation – Single DW/05 Experimental/Innovative – Single or Series
CD/06 Craft Motion/Animation – Series Any digital content that explores new territory, ideas or
Judged on the use of motion/animation as a design element. technology.
CD/07 Craft Photography – Single DW/06 Gaming – Single
CD/08 Craft Photography – Series Video game or site designed specifically for play.
Judged on the use of photography as a design element.
DW/07 Social/Viral/Promotional – Single or Series
CD/09 Craft Printing/Bindery/Finishing – Single Messaging or content on Facebook, Twitter, YouTube, Linke-
CD/10 Craft Printing/Bindery/Finishing – Series dIn, Instagram, Snapchat, TikTok, etc.
Judged on the use of printing, 3D printing, bindery or
finishing techniques as a design element. May include a brief DW/08 Self-Promotion – Social – Single or Series
explanatory note (max. 50 words) for the judges to provide Messaging or content on any social site to promote creative
added clarity. Upload as a Support File. services, either an individual or firm.
DIGITAL DESIGN – CONTENT DIGITAL DESIGN – WEBSITE
Note: There are also many digital categories in our Adver- REQUIREMENTS
tising Awards. Check the Advertising Categories Kit for ENTRY MATERIAL: Submit a URL to the website. If un-
e-marketing online ads, and other digital applications that available, upload a video walkthrough as an MP4 or link
are used to promote a brand/product/service. to a file-sharing site, or a static walk through as a PDF.
REQUIREMENTS A Single is 1 website.
ENTRY MATERIAL: Submit a URL to permanent online
content. If unavailable, upload a video walkthrough as SINGLE: $100
an MP4 or link to a file-sharing site, or a static walk-
through as a PDF. DW/09 Business-to-Business – Single
One site for any type of business or trade audience.
A Single is 1 piece. A Series is 2-5 pieces.
DW/10 Consumer Products – Single
SINGLE/SERIES: $100 One site for consumer products, such as cosmetics, electron-
ics, fashion, food, etc.
PAGE | 07DW/11 Consumer Services – Single YOUNG BLOOD
One site for services such as telecommunications, utilities,
household needs, etc. REQUIREMENTS
Open to professionals that have graduated within the
DW/12 E-Commerce – Single last 5 years.
One site that engages customers in direct sales. CATEGORIES: Entries can be any application from the
corresponding previous groupings of categories. If you
DW/13 Educational/Reference – Single wish to enter the same piece in more than one catego-
One site for the presentation of information for learning or ry (e.g. Annual Report and Public Service/Charity), we
reference. STRONGLY RECOMMEND indicating the category as
part of your entry title, for added clarity.
DW/14 Entertainment, Art & Tourism – Single NOTE: If submitting to one of the Craft categories, you
One site designed to promote entertainment, arts, cultural will need to select on the entry form which Craft the
events, heritage sites, hotels, restaurants, etc. entry should be judged on.
JUDGING: Entries are judged with the level of expe-
DW/15 Public Service/Charity – Single rience and exposure within the industry taken into
One site for government or to raise public awareness of a consideration.
cause or charity. RECOMMENDED: In cases where the application/cat-
egory is not obvious, a brief explanatory note (max. 50
DW/16 Responsive Design – Single words, or up to 10 seconds for video/broadcast files)
One site that features innovative responsive design. MUST may be added for the judges to provide added clarity.
INCLUDE a minimum of TWO applications from mobile, tablet Upload as a Support File.
or desktop. Upload as a multi-page PDF.
A Single is 1 piece.* A Series is 2-3 pieces.*
DW/17 Self-Promotion – Single A Campaign is up to 9 applications from an entire
One site for creative services, either an individual or firm. design program.
* Any exceptions allowed are indicated in the corre-
DW/18 Other – Single sponding previous categories.
Any site that does not fall into any other listed category. MUST
INCLUDE a brief explanatory note (max. 50 words) for the SINGLE: $50 | SERIES: $65 | CAMPAIGN: $85*
judges to provide added clarity. Upload as a Support File. *Except where indicated.
MOTION DESIGN DY/01 Young Blood Design – Single
DY/02 Young Blood Design – Series
REQUIREMENTS Any application from the Design section starting on page 4.
SHORT: Less than 3 minutes.
LONG: 3 minutes or more. DY/03 Young Blood Editorial Design – Single
DY/04 Young Blood Editorial Design – Series
A Single is 1 video. A Series is 2-3 Short/Long videos. Any application from the Editorial Design section starting on
page 5.
SINGLE SHORT: $100 | SINGLE LONG: $115
SERIES SHORT/LONG: $150 DY/05 Young Blood Packaging Design – Single
DY/06 Young Blood Packaging Design – Series
DV/01 Motion - Short – Single Any application from the Packaging Design section starting
DV/02 Motion - Long – Single on page 5.
DV/03 Motion - Short/Long – Series
Educational and explanatory videos, social media videos,
event graphics, online graphics, etc.
PAGE | 08DY/07 Young Blood Promotional Design – Single JUDGING: Entries are judged with the level of available
DY/08 Young Blood Promotional Design – Series resources taken into consideration.
Any application from the Promotional Design section starting RECOMMENDED: A brief explanatory note (max. 50
on page 6. words, or up to 10 seconds for video/
broadcast files) is recommended for the judges to
DY/09 Young Blood Typography Design – Single provide added clarity. Upload as a Support File.
DY/10 Young Blood Typography Design – Series
Any application from the Typography Design section starting A Single is 1 piece.* A Series is 2-3 pieces.* A Campaign
on page 6. is up to 9 applications from an entire design program.
* Any exceptions allowed are indicated in the corre-
DY/11 Young Blood Typeface Design – Single sponding previous categories.
DY/12 Young Blood Typeface Design – Series
Any application from the Typeface Design section starting on SINGLE: $50 | SERIES: $65 | CAMPAIGN: $85
page 6. (SINLGE: $60/SERIES: $80)
SMALL COMMUNITY
DY/13 Young Blood Craft Design – Single The entrant and client must be in a community of less than
DY/14 Young Blood Craft Design – Series 500,000.
Any application from the Craft Design section starting
on page 7. CO/01 Small Community – Single
CO/02 Small Community – Series
DY/15 Young Blood Digital Design – Single or Series CO/03 Small Community – Campaign
Any application from the Digital Design (Content or Website)
section starting on page 7. ($80) SMALL BUSINESS
The client must be a single-establishment/small business,
DY/16 Young Blood Motion Design – Single such as a restaurant, local retailer or service.
DY/17 Young Blood Motion Design – Series
Any application from the Motion Design section starting on CO/04 Small Business – Single
page 8. (SINGLE: $60/SERIES: $80) CO/05 Small Business – Series
CO/06 Small Business – Campaign
DY/18 Young Blood Entire Design Program – Campaign
Any application from the Entire Design Program section start- SHOE-STRING BUDGET
ing on page 3. The budget for the assignment must have been extremely
limited, given the project parameters.
COMMUNITY
CO/07 Shoe-String Budget – Single
REQUIREMENTS CO/08 Shoe-String Budget – Series
Exclusively for Canadian artists and studios working in CO/09 Shoe-String Budget – Campaign
smaller communities, or with smaller businesses and
budgets.
CATEGORIES: Entries can be any application from the
corresponding previous groupings of categories. If you
wish to enter the same piece in more than one catego-
ry (e.g. Annual Report and Public Service/Charity), we
STRONGLY RECOMMEND indicating the category as
part of your entry title, for added clarity.
NOTE: If submitting to one of the Craft categories, you
will need to select on the entry form which Craft the
entry should be judged on.
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