ANNUALREPORT 2010-2011 - Tree Canada
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
ANNUALREPORT
2010–2011
MESSAGE FROM THE CHAIR
Tree Canada is a shining example of how a formerly government-
funded organization can make the transition from government
dependency to finding a niche within the private sector.
Back in 1991, when the Hon. Frank Oberle created the Tree Canada
Foundation to plant trees across Canada, nobody could have foreseen
the vibrant stand-alone organization we have become today. Yet, here
we are, independent and filling an important role as Canada’s Number
One tree planting organization, planting and rehabilitating trees in
urban areas and in other places where people live.
In the intervening years, we have planted 77 million trees; we hold
the Canadian Urban Forest Conference every second year; we
manage a successful national program called Green Streets, which
focuses on the health of urban trees and we have another program
to green Canada’s school grounds. We created Canada’s first tree
planting carbon protocol. Our ReLeaf program has been responsible
for planting trees in many natural disaster areas, the most recent of
which is the program to help alleviate the devastating effects of the
mountain pine beetle.
This past year, we were instrumental in working with M.P. Royal
Galipeau to have National Tree Day declared in the House of
Commons on a private member’s motion. Our hats go off to Royal and
to all those M.P.s who voted with him in this almost-unanimous vote.
These accomplishments would not be possible without the support of
our many sponsors and supporters; a dedicated board with
representation from coast to coast; our advisors who do a wonderful
job in representing Tree Canada at dozens of events; and especially our
hard working staff members in our headquarters who ensure smooth
operations of our programs.
I thank you all for your dedication, commitment and passion to
making the organization as successful as it is today.
Dorothy Dobbie
Chair
Cover Photo: TD Tree Days, Ottawa, Ont.
Additional Photos: Left to right — Enbridge planting,
London, Ont.; School planting at Featherston Drive
Public School, Ottawa, Ont. ; David Usher at Trees By
the Shore event, Cantley, Que.; Home Hardware 222 Somerset St. W., Suite 402
Maple Leaf Day planting in Ingersoll, Ont.; TD Tree Ottawa, ON K2P 2G3
English SFI
Days, Toronto, Ont. Logo to be Tel: 613-567-5545
placed here
tcf@treecanada.ca
www.treecanada.ca
- Avatar Tree Planting in Piney, Man.
2 TREE CANADA ANNUAL REPORT 2010–2011
MESSAGE FROM THE PRESIDENT CORE VALUES OF
Every time we make someone think about, plant or maintain a tree —
TREE CANADA
Tree Canada celebrates.
TREE CANADA IS . . .
We don’t bring out the party hats. But we celebrate in the fact that,
tree by tree, we are doing our part to provide Canadians with cleaner . . . a results-oriented organization
air, wildlife habitat and beautiful communities — 77 million trees, over dedicated to the delivery of tangible,
450 school yards, and nine urban forest conferences and counting. tree-related programs.
. . . dedicated to the principles of
This past year we had much to celebrate: the creation of a National stewardship and partnerships.
Tree Day; securing TD Friends of the Environment Foundation as a . . . an organization responsive to
national sponsor for our flagship Green Streets program; unveiling the people, that takes pride in giving
Ultimate Award — a custom made piece of artwork to honour our top notch service.
most generous sponsors; the launching of our social media sites and . . . national in scope, community in focus.
the articulation of a new Strategic Plan for the organization. . . . engaged in the greening of Canada and
believes in “Trees to Live.”
We are now on the cusp of a special celebration. 2012 marks Tree
Canada’s 20th anniversary — 20 years of educating, protecting,
planting and maintaining trees, greening school grounds, reforesting
areas hit by disaster, and promoting trees as part of the solution to
climate change. Twenty years of demonstrating that trees bring all
sorts of benefits — to the environment, our health and sense of
well-being — to where we live.
We are looking forward to celebrating our accomplishments
with you throughout 2012 and hope to see you in London, Ont.
in October 2012 at the 10th Canadian Urban Forest Conference and
our 20th Anniversary Gala. Without your support (and the support of
our hard working Board of Directors, Community Advisors and Ottawa-
based staff) we wouldn’t be successful. And we are thankful for that.
Michael Rosen
President
- TD Green Streets planting in Laval, Que.
TREE CANADA ANNUAL REPORT 2010–2011 3
STATISTICS 2010–2011
• Sponsors: ..............................................................31
• Supporters: ...........................................................32
• School Grounds Greened:.....................................21
• Website Hits: ..........................................19,035,240
• Media Citations: ..................................................537
• Trees Planted: ..............................................749,370
French SFI Logo to
be placed here
HIGHLIGHTS 2010–2011
• Tree Canada’s Eterne Award for 2010 goes to
TD Bank Group. The award is given to our sponsor
who best embodies environmental stewardship for
the year. TD won for the creation of Green Streets
and TD Tree Days, and for committing to offset their
CO2 emissions with trees.
• London, Ont. will host the 10th Canadian Urban
Forest Conference in October 2012, also the site for
Tree Canada’s 20th anniversary gala.
• Bradley Doff from Lakehead University was the first
winner of the Craig Huff Urban Forest Memorial
Bursary. The award was presented at the ninth
Canadian Urban Forest Conference held in Truro,
N.S. in October 2010.
FedEx school grounds greening at Featherston Drive Public School, Ottawa, Ont. • 2011 marked IKEA’s 15th anniversary with Tree
Canada. Over 16,000 trees and shrubs were
planted across Canada with IKEA employees.
• Seven municipalities declared Maple Leaf Day in
TREE CANADA 2010 — Ottawa, Ont.; Midland, Ont.; Regina, Sask.;
Saskatoon, Sask.; Edmonton, Alta.; Nanaimo, B.C.;
Board of Directors Staff Community Advisors Victoria, B.C.
• Dorothy Dobbie Chair, Manitoba • Michael Rosen President • Floyd Adlem Northwest Territories • A greening legacy for generations —
• Timo Makinen Vice-Chair, Alberta • Dianne Bélanger Office Manager/ • Ed Borczon Southern Ontario Golder Associates have committed to greening
• André Juneau Past Chair, Quebec Executive Assistant • Nairn Hay New Brunswick 20 schools across Canada as part of their
• Amery Boyer Nova Scotia • Jim McCready Program Forester • Keith Dodge Saskatchewan 50th anniversary pledge.
• Jim Schedler New Brunswick • Janet Lockyer Administrative Assistant • Gerard Fournier Southern Alberta • With Enbridge’s help we greened 38 communities
• Christian Gagnon Quebec • Melissa Nisbett Communications • Ken Fosty Manitoba in Canada and the US along their pipelines.
• Dave Domke Manitoba Officer • Gynnie Tremblay Quebec • 150,000 trees planted in Manitoba as Canada’s
• Gary Bull British Columbia • Bruno Chicoine Program Officer • Ken Snow Nova Scotia contribution to the Avatar Home Tree Initiative —
• Andrew Kenney Ontario • Cédric Bertrand Project Manager • Peter Murphy Northern Alberta over 1 million trees planted worldwide to
• Janet Feddes-Calpas Alberta • Anne Laybolt Manager of • Bruce Roberts Newfoundland promote reforestation as an initiative of the film.
• Bill Vander Zalm British Columbia Development and Marketing & Labrador
• Arnold H. Zweig • Wendy Song Financial Consultant • Bruce Smith Prince Edward Island
Legal Counsel, Ontario • Ted Lupinski Auditor • Christian Walli British Columbia
• Julien Blanco Intern • Don White Yukon Territory
• Hiba Cheikh-Ali Intern
4 TREE CANADA ANNUAL REPORT 2010–2011
TOP STORIES OF THE YEAR
HELPING URBAN FORESTS WITH TD FIGHTING THE BEETLE — ONE PROVINCE AT A TIME
In 2010-2011, Tree Canada and TD Friends of the Environment Foundation (TD FEF) embarked Mountain Pine Beetle, a native insect that has destroyed pine forests in B.C., has jumped over
on an ambitious project to deliver the Green Streets program, Canada’s only urban forest the Rockies and is now found in Alberta. Our Alberta Mountain Pine Beetle ReLeaf program was
competition for municipalities, for the next three years. Over 100 municipalities applied in 2010 for created to provide funds to landowners, municipalities and homeowners to buy trees to replace
a chance for their project to win funding. Tree Canada and TD FEF feted the 20 coast to coast those that have been killed by the beetle. Our work was supported by the Alberta government,
winners! And we are proud to repeat this success for the next two years. TELUS and Strive Energy. We continue to educate all Canadians about assessing tree health and
TD also shared its love of urban forests with its staff — TD Tree Days saw Tree Canada organize being aware of signs of infestation from insects.
tree planting events for TD employees, their friends and families, in communities across the
country. Over 18,000 seedlings and trees were planted. CUFC9 — SUCCESS OUT EAST
The ninth Canadian Urban Forest Conference was held in October 2010 in Truro, N.S. The
TREE CANADA’S ULTIMATE AWARD — ACKNOWLEDGING EXCELLENCE theme of the biennial conference was “Water, Trees and Communities” highlighting the role trees
What does a successful partnership look like? Emphasis on longevity, commitment to tree play in green infrastructure in providing us with drinking water. Keynote speaker was Dr. David
planting and maintenance, and dedication to Tree Canada’s mandate sums it up. Nowak, USDA Forest Service, among other national and international speakers. Foresters,
Tree Canada created the Ultimate Award to acknowledge its sponsors who’ve been committed arborists, city staff members and environmentalists were treated to some East Coast hospitality —
to our cause and who’ve provided over $1 million in funding since 1992. good food and touring Truro’s urban forests. London, Ont. is the host of CUFC10 in 2012.
Shell, TELUS, and BC Hydro are part of this new group of sponsors.
Malcolm Zander, an Ottawa wood turning artist, created three distinct pieces out of Big Leaf Photos: 1) 15 years of IKEA — tree planting group in Montreal, Que. 2) Students at the Avatar tree planting in
Maple (Acer macrophyllum) for Tree Canada. We thank all the winners for your hard work and Manitoba 3) Tree Canada presents TD Bank Group with the 2010 Eterne Award, Toronto, Ont. 4) Congratulations to
Bradley Doff (centre), winner of the Craig Huff Urban Forest Memorial Bursary, Truro, N.S. 5) TD Green Streets
commitment to our goals.
event in Red Deer, Alta. 6) Ultimate Award presentation to Lorraine Mitchelmore, CEO, Shell Canada, Calgary, Alta.
7) Trees By the Shore Majesta planting in Charlottetown, P.E.I. with mayor Clifford Lee (centre)
1 2 3
4 5
6 7
TREE CANADA ANNUAL REPORT 2010–2011 5
TOP STORIES OF THE YEAR — CONTINUED
A DAY TO CALL OUR OWN — NATIONAL TREE DAY
Canada has its own National Tree Day. On March 2, 2011 M.P.s voted on designating the
Wednesday of National Forestry Week as National Tree Day. It was moving to hear several
parliamentarians talk about their love of trees and how Canadians’ history and future are
1 entwined with our appreciation of forests.
The motion was put forward by M.P. Royal Galipeau (Ottawa-Orléans), a big Tree Canada
supporter who has been responsible (along with his family) for planting over 200,000 trees in
5
eastern Ontario.
Tree Canada has been looking forward to this day for years. We started the trend with
Maple Leaf Day — a day for all Canadians to celebrate trees promoted by our organization. But
National Tree Day is recognized by the federal government which means we all can “officially”
promote trees.
The first National Tree Day was Wednesday, Sept. 21, 2011 — it will always be the
Wednesday during National Forest Week, the third week in September. Tree Canada is excited
to work with our partners and all Canadians to ensure our first year is excellent. Check out
www.nationaltreeday.ca.
2
Photos: 1) M.P. Royal Galipeau (2nd from right) with Tree Canada staff at House of Commons for the
declaration of National Tree Day, Ottawa, Ont. 2) TD Tree Days North Vancouver 3) Tree Canada
Board Members plant a tree in Riding Mountain National Park, Man. 4) Avatar planting with Fort
Alexander First Nation, Piney, Man. 5) Alberta Mountain Pine Beetle ReLeaf launch with SRD Minister
Mel Knight (2nd from left), Grande Prairie, Alta.
3 4
6 TREE CANADA ANNUAL REPORT 2010–2011
STATEMENT OF FINANCIAL POSITION — MARCH 31, 2011
ASSETS 2011 2010
Current Assets
Cash and cash equivalents $ 1,972,092 $ 1,428,633
Accounts receivable 181,178 67,952
Inventory 4,000 4,000
Prepaid expenses 25,991 23,926
Total Current Assets 2,183,261 1,524,511
Investments 1,250,340 1,250,000
Capital Assets 5,076 8,785
Total Assets $ 3,438,677 $ 2,783,296
LIABILITIES AND NET ASSETS
Current Liabilities
Accounts payable and accrued liabilities $ 45,740 $ 18,408
Deferred sponsorship revenue 3,235,821 2,594,715
Total Current Liabilities 3,281,561 2,613,123
Net Assets
Invested in capital assets 5,076 8,785
Unrestricted surplus 152,040 161,388
Total Net Assets 157,116 170,173
Total Liabillities and Net Assets $3,438,677 $ 2,783,296
STATEMENT OF OPERATIONS — MARCH 31, 2011
Revenue
Donations — corporate and individual $ 63,119 $ 82,261
Investments 30,042 18,290
Other 3 410
Programs — corporate 2,754,991 2,144,269
Programs — government 22,008 7,145
Sales 24,116 14,715
Total Revenue 2,894,279 2,267,090
Expenses 2,907,336 2,208,498
Excess of revenue over expenses (expenses over revenue) $ (13,057) $ 58,592
STATEMENT OF CHANGES IN NET ASSETS INVESTED IN UNRESTRICTED TOTAL TOTAL
capital assets surplus 2011 2010
Balance — beginning of year $ 8,785 $ 161,388 $ 170,173 $ 111,581
Excess of revenue over expenses (expenses over revenue) — (13,057) (13,057) 58,592
Amortization of capital assets (3,709) 3,709 — —
Balance — end of year $ 5,076 $ 152,040 $ 157,116 $ 170,173
Signed on behalf of the Board
Dorothy Dobbie, Chairman, Audit Committee Timo Makinen, Audit Committee
TREE CANADA ANNUAL REPORT 2010–2011 7
TREE CANADA SPONSORS
ULTIMATE
PLANTINUM GOLD
SILVER
BRONZE
SUPPORTERS Alstom Canadian Breast Cancer Fastrac Jobwings PHB Group Tours Voir Quebec
Amnesia Inc. Foundation Greentec-Think Recycle Linkin Park Plant It 2020 Urban Fashion Group
Aquam C.H. Robinson Green Heritage Tree L’Unuque Rocky Mountaineer Vacations Vancouver Airport Authority
B.B. Begonia Colliers International Services Limited Morneau Shepell Scandinavian Building VSP Printing
Bijoux Caroline Neron Inc. Computershare Grenville Management & Printing Mott’s LLP Strathmere Farm Word Press
Deloitte IHS Energy Octicon The Co-operators Y & R Toronto
CARBON NEUTRAL Lifford Wine Agency Rick Norlock, M.P. INDIVIDUAL Anonymous Richard Bastrash Wesley Jenkins We would also like to acknowledge the generosity of donors who
Manitoba Lotteries Sustainable Forestry Anonymous Johanne Daoust William J Malouin contribute through corporate giving programs and the United
COMPANIES & LEADERSHIP
Ontario Environment Initiative (SFI) Anonymous John Finbow Way.Your support is extremely important to us and we make every
ORGANIZATIONS Network (OEN) Tree Canada GIFTS Cindy Adamson John Gaudet attempt to ensure accuracy of information, so please contact us to
PréciGrafik let us know of any errors or omissions. Thank you.
NATIONAL
PARTNERS
8 TREE CANADA ANNUAL REPORT 2010–2011
You can also read
