AND ITS INFLUENCE ON CONSUMERS - COVID-19 / 01-04-2020 dvj-insights.com - DVJ Insights
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dvj-insights.com
COVID-19 / 01-04-2020
AND ITS
INFLUENCE
ON
CONSUMERS
D V J I N S I G H T S © 2 0 2 0
REPORT
DVJ Insights
DATE
01/04/2020
OUR STUDY ATTITUDE TOWARDS COVID-19 VIRUS AND ITS EFFECT ON (PURCHASE) BEHAVIOUR Description of the study: DVJ has been measuring to what extent people in The Netherlands, The United Kingdom and Germany are worried about the coronavirus and which measures are taken, as well as assessing the consequences this has for consumers purchasing behaviour. This report represents the public opinion of the three countries. Sample size per market The Netherlands: 540 The United Kingdom: 500 Germany: 500 Measurement moments For each country we have performed multiple measurements so far. These measurements were on the following dates: The Netherlands: 03/02, 24/02, 05/03, 13/03, 16/03, 20/03 and 30/3 United Kingdom: 17/03, 20/03 and 30/3 Germany: 17/03, 20/03 and 30/3 dvj-insights.com 2
ATTITUDE TOWARDS CORONA – KEY TAKE OUTS
The majority of people are worried, which is true for each of the Worry is increasing over time, but it has risen more slowly over the last
countries. few days.
89%
86%
81% 85%
76% 83% 84%
82%
75%
15% 11% 16%
61%
42%
Worrying Worry over
85% 84% March - M1 March - M2 March - M3 March - M4 March - M5
89% time 05/03 13/03 16/03 20/03 30/03
NL UK GE
The Dutch are most satisfied with the information from their People used to think the media was spending too much attention on the
government. Government coronavirus. For the UK and Germany this is decreasing, but for the
Satisfied with
takes enough Netherlands it is slowly increasing.
information by
government measures
78% 63% 50% 50%
63%
52% 43% 37%
39%
42%
35%
Government 76% 54% Media attention 38% 34%
March - M1 March - M2 March - M3 March - M4 March - M5
66% 66% 05/03 13/03 16/03 20/03 30/03
NL UK GE
dvj-insights.com 3
MEASURES ALREADY TAKEN – KEY TAKE OUTS
Below a timeline of the taken measures in each country is shown.
10 March 13 March 15 March 15 March 23 March 31 March
Social restraint from Stay home when you’re sick, Restaurants closed, self Schools closed till 6 All big events Partial lockdown
people living in Brabant no more shaking hands isolation April cancelled till 1 June extended till end of
April
12 March 16 March 20 March 20 March 23 March
First government press Stay home when you’re sick, Restaurants closed, self Schools closed till Partial lockdown – go
conference no more shaking hands isolation Further notice out only once a day
10 March 11 March 13 March 16 March 22 March
Ban on large gatherings Discouragement to travel, Schools closed till 6 April Restaurants limited opening Restaurants fully
with 1000+ people and advice to stay at home hours, self isolation closed
Source: national governments
dvj-insights.com 4
BEHAVIOUR TOWARDS CORONA – KEY TAKE OUTS
The measures are taken the most seriously by people in the Netherlands and UK, followed up by Germany.
The top 5 measures taken are:
• Staying at home as much as possible
• Washing hands more often
6% 5% 12%
• Stopped shaking hands
• Avoiding contact with others as much as
possible
Taking measures • Avoiding events and/or places with a lot
94% 95% 88%
of people
dvj-insights.com 5
ATTITUDE TOWARDS CORONA – KEY TAKE OUTS
Most of the people are satisfied with the information that comes from the government (this is the least in Germany). The measures that these
governments take are enough to prevent further spreading.
e NL UK GER
% % %
I am satisfied with the information the government is providing about the coronavirus 78% 76% 66%
The government needs to close the schools for longer than they are currently planning on 71% 51% 73%
The government is taking enough measures to prevent the further spreading of the coronavirus 63% 54% 66%
The media is paying too much attention to the coronavirus and its consequences 42% 37% 34%
In my opinion, the measures taken in my country are better than those taken in other countries 38% 37% 59%
Public transport must be shut down 25% 52% 39%
It is unnecessary that the government is taken measures to prevent the spreading since the spreading is
11% 21% 19%
already at such a stage that we can not control it any more
dvj-insights.com 6
ADDITIONAL MEASURES – KEY TAKE OUTS
At least half of the consumers studied expect even further measures to be taken in future. People living in the Netherlands and Germany are expecting stricter measures,
probably because measures aren’t as strict as in UK yet (total lock down). A total lock down and restrictions to go out are expected. In the UK some people also expect
that public transport will shut down.
“Totale lockdown” “Winkels sluiten”
NL 40% 60% “Verlenging maatregelen” “Scholen langer dicht”
“Meer beperkingen”
”Total/stricter lockdown”
UK 51% 49% “Travel restrictions” “Not going out at all ”
“Close borders”
“Ausgangssperre”
GE 30% 70% “Kontaktsperre”
“Quarantäne”
No Yes
Q Do you expect that the government will take even stricter measures within the upcoming week to decrease the spreading of the coronavirus?
dvj-insights.com 7
EXPECTATION ‘NORMAL’ SITUATION – KEY TAKE OUTS
Even though there are expectations about heavier measures, half of the people studied believe the situation will return to normal in three months. In Germany people
expect the situation to go back to normal a bit earlier (in May), whilst in the Netherlands and UK more people expect that this will be June.
March 2020 2% 2% 3%
April 2020 13% 7% 17%
54% 48% 64%
May 2020 15% 14% 28%
June 2020 24% 26% 16%
July 2020 11% 19% 10%
August 2020 8% 12% 6%
September 2020 9% 9% 4%
October 2020 4% 5% 3%
November 2020 3% 1% 2%
December 2020 3% 3% 4%
January 2021 2% 1% 1%
February 2021> 6% 3% 6%
Q: When do you expect that Netherland/UK/Germany can drop their measures regarding the coronavirus and everything will go back to 'normal'?
dvj-insights.com 8
CUTBACKS – KEY TAKE OUTS
The majority of people are not planning to cutback their expenses because of the coronavirus. Comparing the three countries, people living in the UK are most often to
plan to make a list of expenses in the upcoming weeks.
29%
35%
40%
60%
65%
71%
Q: Are you planning on making a list of expenses you can possibly cut back on the upcoming weeks?
dvj-insights.com 9
EFFECT ON EXPENDITURES KEY TAKE OUTS
And in line with the previous findings (of people staying at home more often), there is an effect on the cutbacks in the upcoming 6 months. The categories of holidays,
buying clothes and nights out the biggest cutbacks that are seen across all countries.
NL UK GER
% % %
Going on a holiday 42% 56% 50%
Buying clothes 41% 57% 46%
Buying furniture 40% 58% 47%
Buying electronics/household appliances 38% 56% 45%
Having a night out* 37% 59% 49%
Going out for dinner* 37% 64% 47%
Going on a day-trip 35% 55% 43%
Magazine subscription 33% 52% 43%
Sport membership 32% 51% 46%
Spotify subscription 31% 50% 45%
(Alcoholic) drinks 30% 47% 48%
Newspaper subscription 28% 49% 42%
Subscribtions to streamingservices 26% 41% 45%
Grocery shopping 21% 42% 34%
Insurances 18% 36% 34%
Internet/television/mobile phone subscription 17% 43% 32%
*as soon as possible
Q: Are you planning to cut back on your expenses for any of the items below within the next 6 months?
dvj-insights.com 10ACTIVITIES DURING CORONA – KEY TAKE OUTS
As a results of the measures taken, physical exercises, such as going biking, running and working out, are done less frequently in all countries. In contrary indoors
activities such as watching series are done more often.
e NL UK GER
Δ Δ Δ
.Doing chores in and around the house 37% 50% 4%*
.Watching Netflix, Disney+ or other video services, series or movies 29% 42% 15%
.Reading books 18% 32% 18%
.Playing games (online) 17% 15% 8%
.Gardening 14% 29% -2%
.Playing games (offline) 12% 11% 7%
.Online shopping 7% 16% 2%
.Restore contacts with friends (online) 4% 26% 0%
.Going for a walk 3% -9% -31%
.Listening to podcasts -9% 0% -11%
.Go biking -18% -23% -24%
.Running -21% -18% -22%
.Roller skating -26% -25% -27%
.Working out -36% -6% -19%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More – Less
* German translation of this element = Heimwerkeln (drinnen / draußen)
dvj-insights.com 11EATING AND DRINKING HABITS – KEY TAKE OUTS
The current situation and its measures have also influenced the eating habits of people, with a significant number of people eating healthier due to the coronavirus. In
the Netherlands and in Germany these healthier eaters constitute the biggest group, while in the UK people have started snacking more often. A remarkable difference
between countries is that in Germany people tend to drink much less alcohol than in the UK and Netherlands, although in all market's alcohol consumption is decreasing.
NL UK GER
Δ Δ Δ
.Eating healthy 17% 13% 16%
.Treating myself more with food 0% 12% -3%
.Eating candy 0% -3% 4%
.Snacking -10% 19% -3%
.Eating meat -13% -9% -12%
.Drinking alcohol -18% -14% -25%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More - Less
dvj-insights.com 12COMPANIES THAT BEST COPE WITH THE SITUATION
All countries share the opinion that supermarkets cope best with the situation. In the UK, the Tesco supermarket is explicitly mentioned, next to the NHS. In Germany
Amazon is perceived to have coped well.
NETHERLANDS UNITED KINGDOM GERMANY
Because the behavior towards visiting a supermarket has changed in such a dramatic way, we have explored this behavior more in detail. In the coming slides the
behavior towards supermarkets will become clear.
Q: Many companies have to adapt to the circumstances that the coronavirus entails. What do you think are the best companies to deal with this?
dvj-insights.comDECREASE IN VISITING SUPERMARKET – KEY TAKE OUTS
As a possible result from the measures put in place by governments as a response to coronavirus, consumers are visiting the supermarket less often. This is seen the most
in the UK with 65%, followed by consumers from Germany (60%) and the Netherlands (55%).
NL 7% 38% 55%
UK 13% 22% 65%
DE 10% 30% 60%
More Equal Less
Q: Can you indicate whether you go to the supermarket more or less often since coronavirus has started playing a big role?
dvj-insights.com 14GROCERY SHOPPING
Amongst all countries, roughly half of people seem to use a fixed, pre-prepared grocery shopping list. Leaflets in supermarkets are still not given attention to that often
with a bigger group ignoring them than looking at them. There does not seem to be a big difference in grocery shopping behavior across countries as most people don’t
look at leaflets of supermarkets more often, don’t visit other supermarkets and don’t buy premium brands.
e NL UK GER
Agree Disagree Agree Disagree Agree Disagree
.I do grocery shopping based on a fixed grocery list 57% 16% 46% 23% 49% 25%
.I'm starting to do my groceries more based on a list I make
38% 32% 51% 18% 42% 26%
before I go grocery shopping
.I look at the supermarket leaflets more often 36% 26% 19% 50% 25% 39%
.I bought more groceries last week than I usually do 27% 55% 34% 36% 26% 52%
.When deciding on which supermarket to go to, I pay more
22% 42% 21% 47% 24% 35%
attention to what they offer in .leaflets I have seen
.The past few weeks I have been paying more attention to
20% 49% 27% 44% 26% 38%
sales
.Currently I am reading the leaflets of supermarkets more
18% 50% 17% 50% 25% 41%
thoroughly
.While visiting a supermarket, I catch myself doing more
14% 64% 28% 45% 19% 50%
impulsive purchases
.I visit other supermarkets than I usually do 13% 70% 29% 50% 14% 62%
.I started buying more premium brands 9% 58% 15% 52% 13% 50%
Q: Can you indicate to what extent these statements apply to you?
dvj-insights.com 15SHOULD BUSINESSES CHANGE THEIR ADVERTISING?
Overall people feel that businesses should adjust their advertising towards the current situation – with a bigger group agreeing with this in the UK.
71% 29%
80% 20%
56% 44%
Yes No
Q: Do you think businesses should change their advertisement and communication to the current situation regarding the coronavirus?
dvj-insights.com 16SOCIAL RESPONSIBILITY – KEY TAKE OUTS
According to the majority, companies should go even further and adapt their social responsibility towards the current situation. This group is the biggest in the UK, and
about 3 quarters agrees with this statement in the Netherlands and Germany.
15% 25%
26%
75%
74%
85%
Q: In the business sector a lot of companies are working on their Corporate Social Responsibility (CSR). This means that companies are aware of their impact on people, the environment and their business operations. Do you think
that companies should adapt their social responsibility based on the current crisis and thereby emphasize the coronavirus.
dvj-insights.com 17KEY TAKE OUTS
◦ The number of people worrying about the coronavirus has increased over time in all countries, and slowly keeps on
increasing. This also results in the majority of people taking preventive measures, mostly consisting of washing hands more
often, and staying at home more often. Staying at home effects many other areas of daily life:
◦ People visit supermarkets less often. In the Netherlands this group consists of about 55% of the people, increasing to
60% of the German people and up to 65% in the UK.
◦ A large group are worried about their physical or mental health. Especially younger people are worried about their
mental health and becoming isolated.
◦ About a third of people started eating healthier due to the coronavirus. On the other hand, there is a group of
(especially younger) people that treat themselves more with snacking.
◦ Physical exercises, such as cycling, running and working out, are done less frequently in all countries. In contrary
indoors activities such as watching series are done more often.
◦ More than half of people are expecting additional measures, such as a total lockdown. In the Netherlands and Germany this
expectation is stronger than in UK, probably because these two countries restrictions are not as strict.
◦ People living in the UK are most likely to plan their shopping in order to cutback on expenses. Expenses such as groceries,
insurances and phone/internet subscriptions are not typical to cut back on.
◦ People do not see an immediate urge to invest in the next six months. If they do, they will typically look to save money on
their savings account.
dvj-insights.com 18CHAPTERS
> Attitude towards Corona
Impact on behaviour
Brand and business
Thoughts about the futureATTITUDE TOWARDS CORONA (COUNTRY COMPARISON 30-3-2020)
Irrespective of which country people live in, all share concerns regarding the coronavirus. This is a continued trend since the coronavirus became larger in Europe.
15% 11%
16%
85% 84%
89%
Q: Are you worried about the coronavirus?
dvj-insights.com 20ATTITUDE TOWARDS CORONA (COUNTRY COMPARISON 30-3-2020)
Even though many are worried about the coronavirus, the attitude towards the information provided by the media/government is good. In the Netherlands and in the UK,
information that comes from the government is sufficient in the public eye – in Germany this can be increased.
e NL UK GER
% % %
I am satisfied with the information the government is providing about the coronavirus 78% 76% 66%
The government needs to close the schools for longer than they are currently planning on 71% 51% 73%
The government is taking enough measures to prevent the further spreading of the coronavirus 63% 54% 66%
The media is paying too much attention to the coronavirus and its consequences 42% 37% 34%
In my opinion, the measures taken in my country are better than those taken in other countries 38% 37% 59%
Public transport must be shut down 25% 52% 39%
It is unnecessary that the government is taken measures to prevent the spreading since the spreading is
11% 21% 19%
already at such a stage that we can not control it any more
dvj-insights.com 21ZOOMING IN: ATTITUDINAL TRENDS
As one might expect with the current situation, the amount of people worrying about the virus has increased in each country.
89%
86%
85%
81%
83%
76% 84%
82%
75%
61%
42%
March - M1 March - M2 March - M3 March - M4 March - M5
NL UK GE
Q: Are you worried about the coronavirus? - Yes
dvj-insights.com 22ZOOMING IN: ATTITUDINAL TRENDS
The attitude of people towards the government seems to fluctuate a little. In the Netherlands, the sentiments towards the government seems to plateau (non-
significantly). In the UK, people are satisfied with the information shared by the government. In all countries less people share the opinion that the media is paying too
much attention to the coronavirus and its consequences.
The government is taking enough measures to I am satisfied with the information the government The media is paying too much attention to the
prevent the further spreading of the coronavirus. is providing about the coronavirus. coronavirus and its consequences.
81%
77% 78%
70%
69% 69% 76%
65% 66% 66%
61% 63% 66%
56% 54% 63%
52% 63% 63% 50% 50%
54% 56%
49% 52% 43% 42%
47% 39%
37%
35% 38% 34%
March - M1 March - M2 March - M3 March - M4 March - M5 March - M1 March - M2 March - M3 March - M4 March - M5 March - M1 March - M2 March - M3 March - M4 March - M5
NL UK GE NL UK GE NL UK GE
Q: Do you agree with the following statements? - Agree
dvj-insights.com 23SUMMARY OF ATTITUDES (TREND NL)
Dutch people's attitudes have stabilized, the trend remains similar to the measurement of a week ago.
e 05/03 13/03 16/03 20/03 30/3
% % % % %
Are you worried about the coronavirus? Yes 42% 61% 75% 82% 85%
The government is taking enough measures to prevent the further Agree 56% 52% 70% 65% 63%
spreading of the coronavirus
Disagree 25% 35% 19% 26% 30%
I am satisfied with the information the government is providing about Agree 69% 69% 77% 81% 78%
the coronavirus Disagree 19% 22% 16% 14% 18%
The media is paying too much attention to the coronavirus and its Agree 63% 52% 35% 43% 42%
consequences Disagree 28% 39% 53% 49% 53%
In my opinion, the measures taken in my country are better than those Agree 33% 38%
taken in other countries Disagree 31% 33%
Agree 25%
Public transport must be shut down
Disagree 63%
Significantly higher than the previous measurement / No significant differences compared to the previous measurement / Significantly lower than the previous measurement
dvj-insights.com 24SUMMARY OF ATTITUDES (TREND UK)
In the UK, the biggest changes are seen in the increase of satisfaction with the government over time and a decrease in the opinion that the media is paying too much
attention to the coronavirus.
e 17/03 20/03 30/03
% % %
Are you worried about the coronavirus? Yes 81% 87% 89%
The government is taking enough measures to prevent the further Agree 47% 49% 54%
spreading of the coronavirus
Disagree 42% 40% 33%
I am satisfied with the information the government is providing about Agree 56% 63% 76%
the coronavirus Disagree 32% 29% 17%
The media is paying too much attention to the coronavirus and its Agree 50% 50% 37%
consequences Disagree 42% 42% 55%
In my opinion, the measures taken in my country are better than those Agree 32% 37%
taken in other countries Disagree 47% 33%
Agree 52%
Public transport must be shut down
Disagree 34%
Significantly higher than the previous measurement / No significant differences compared to the previous measurement / Significantly lower than the previous measurement
dvj-insights.com 25SUMMARY OF ATTITUDES (TREND GER)
Just like in the UK, people are more satisfied about the amount of measures taken by the government. Not only are people in Germany more satisfied about the amount
of measures, they also feel that the measures taken are better than those in other countries.
e 17/03 20/03 30/03
% % %
Are you worried about the coronavirus? Yes 76% 83% 84%
The government is taking enough measures to prevent the further Agree 61% 54% 66%
spreading of the coronavirus
Disagree 33% 41% 27%
I am satisfied with the information the government is providing about Agree 63% 66% 66%
the coronavirus Disagree 28% 30% 25%
The media is paying too much attention to the coronavirus and its Agree 39% 38% 34%
consequences Disagree 52% 55% 58%
In my opinion, the measures taken in my country are better than those Agree 41% 59%
taken in other countries Disagree 46% 25%
Agree 39%
Public transport must be shut down
Disagree 51%
Significantly higher than the previous measurement / No significant differences compared to the previous measurement / Significantly lower than the previous measurement
dvj-insights.com 26JOYFUL MOMENTS CURRENTLY
Almost half of the people are experiencing joyful moments, mostly found in the solidarity and togetherness with others created by the experience. Next to that, the time
people can spend with others is also appreciated.
NETHERLANDS UNITED KINGDOM GERMANY
NO HAPPY MOMENTS 55% NO HAPPY MOMENTS 48% NO HAPPY MOMENTS 59%
Q: What is your biggest joy at the moment. What do you like most about this situation?
dvj-insights.comBIGGEST FRUSTRATION CURRENTLY
However, other people can also be a source of frustration. This mainly applies to people ignoring the rules (UK/Netherlands) and people stocking up (Germany). In
Germany, people are experiencing less frustrations in comparison to the Netherlands and the UK.
NETHERLANDS UNITED KINGDOM GERMANY
NO FRUSTRATION 40% NO FRUSTRATION 44% NO FRUSTRATION 59%
Q: When you think about the current situation and the way in which the government, companies and people react. What is your biggest annoyance / irritation right now?
dvj-insights.comBEHAVIOUR TOWARDS CORONA (COUNTRY COMPARISON)
Not sticking to the rules and measures is a big frustration, which comes from those having taken measures to protect themselves from coronavirus. In Germany, the
percentage of people who haven’t taken action is somewhat higher (12%).
6% 5%
12%
94% 88%
95%
Q: Have you taken any measures to prevent infection with the coronavirus?
dvj-insights.com 29ZOOMING IN: BEHAVIOURAL TRENDS
In line with the increase in ‘worry’ about the coronavirus, the number of people taking protective measures continues to increase similarly.
95%
94%
Stick to the measures of the RIVM. (NL)
88%
75% I don't wear a cap, but I wash my hands every time
and only go out when I have to get out. (NL)
67%
67%
60% Stay at home as much as possible, beyond
necessary. (NL)
51% Voluntary quarantine. (GER)
42% Have not been out of the house since advised to stay
in. (UK)
31%
Have been in self isolation for the past week and a
22%
half. (UK)
March - M1 March - M2 March - M3 March - M4 March - M5
NL UK GE
Q: Have you taken any measures to prevent infection with the coronavirus? - Yes
dvj-insights.com 30ZOOMING IN: ATTITUDINAL TRENDS (SOCIAL DISTANCING)
Across all countries, people are social distancing themselves from others more often. Whilst in earlier measures the Dutch were social distancing most often, the UK and
Germany now have almost equal numbers in the most recent measurements.
I avoid events and/or places with a lot of people
I stay at home as much as possible I avoid contact with others as much as possible
87% 85%
75% 80% 86% 79% 84%
76% 70% 75%
79% 84%
68% 71% 81% 74%
69% 68% 67%
67% 59% 70%
65% 65% 64% 65%
55% 57%
55%
34%
29% 25%
March - M1 March - M2 March - M3 March - M4 March - M5 March - M1 March - M2 March - M3 March - M4 March - M5 March - M1 March - M2 March - M3 March - M4 March - M5
NL UK GE NL UK GE NL UK GE
Q: What measures have you taken?
dvj-insights.com 31BEHAVIOUR IN DETAIL (COUNTRY COMPARISON 20-3-2020)
Staying at home as much as possible, washing hands more often/better and avoiding contact with others are implemented measures by 8 out of 10 people. In the UK,
people are less strict about no longer shaking hands with other people.
I no longer shake hands with other people 91% 72% 86%
I stay at home as much as possible 87% 86% 86%
I wash my hands more often/better 87% 85% 85%
I avoid contact with others as much as possible 84% 81% 84%
I avoid events and/or places with a lot of people 74% 70% 75%
I no longer travel by public transport 52% 57% 67%
I avoid sports competitions/trainings for now 45% 35% 51%
I keep my surroundings (at home or at work) extra clean 45% 53% 48%
I purchase disinfectant hand gel 38% 44% 44%
I work from home more 34% 25% 33%
I purchase extra stocks for food (with a long shelf life) 29% 36% 32%
I have not yet bought tickets for events that I normally… 20% 28% 30%
I purchase face masks 8% 12% 18%
dvj-insights.com 32SUMMARY OF BEHAVIOUR (TREND NL)
In the Netherlands, people are still increasing their measures to prevent infection with the coronavirus. Less people have bought disinfectant hand gel in the most recent
measurement.
e 05/03 13/03 16/03 20/03 30/3
% % % % %
Have you taken any measures to prevent
Yes 22% 31% 42% 51% 94%
infection with the coronavirus?
What measures have you taken? Top 6 I wash my hands more often/better 81% 80% 87% 85% 87%
I no longer shake hands with other people 47% 73% 85% 84% 91%
I stay at home as much as possible 29% 55% 75% 79% 87%
I avoid contact with others as much as possible 25% 55% 65% 71% 84%
I avoid events and/or places with a lot of people 34% 59% 76% 67% 74%
I purchase disinfectant hand gel 64% 58% 54% 62% 38%
Significantly higher than the previous measurement / No significant differences compared to the previous measurement / Significantly lower than the previous measurement
dvj-insights.com 33SUMMARY OF BEHAVIOUR (TREND UK)
Just like the Netherlands, the UK faces an increase in most of the measures taken.
e 17/03 20/03 30/3
% % %
Have you taken any measures to prevent
Yes 67% 75% 95%
infection with the coronavirus?
What measures have you taken? Top 6 I wash my hands more often/better 77% 79% 85%
I no longer shake hands with other people 66% 68% 72%
I avoid contact with others as much as possible 65% 64% 81%
I stay at home as much as possible 65% 67% 86%
I purchase disinfectant hand gel 58% 55% 44%
I avoid events and/or places with a lot of people 57% 65% 70%
Significantly higher than the previous measurement / No significant differences compared to the previous measurement / Significantly lower than the previous measurement
dvj-insights.com 34SUMMARY OF BEHAVIOUR (TREND GER)
Also in Germany there has been an increase in the frequency of usage of most protective measures. Buying bacterial hand gel isn’t one of the measures that has
increased over time (which again is similar for all countries).
e 17/03 20/03 30/3
% % %
Have you taken any measures to prevent
Yes 60% 67% 88%
infection with the coronavirus?
What measures have you taken? Top 6 I wash my hands more often/better 80% 81% 86%
I no longer shake hands with other people 73% 78% 86%
I stay at home as much as possible 69% 80% 84%
I avoid contact with others as much as possible 68% 79% 85%
I avoid events and/or places with a lot of people 68% 70% 75%
I purchase disinfectant hand gel 59% 60% 48%
Significantly higher than the previous measurement / No significant differences compared to the previous measurement / Significantly lower than the previous measurement
dvj-insights.com 35CHAPTERS
Attitude towards Corona
> Impact on behaviour
Brand and business
Thoughts about the futureACTIVITIES DURING CORONA (COUNTRY COMPARISON 30-3-2020)
As a result of the measures taken, physical exercises, such as going biking, running and working out, are done less frequently in all countries. In contrary indoors activities
such as watching series are done more often.
e NL UK GER
Δ Δ Δ
.Doing chores in and around the house 37% 50% 4%*
.Watching Netflix, Disney+ or other video services, series or movies 29% 42% 15%
.Reading books 18% 32% 18%
.Playing games (online) 17% 15% 8%
.Gardening 14% 29% -2%
.Playing games (offline) 12% 11% 7%
.Online shopping 7% 16% 2%
.Restore contacts with friends (online) 4% 26% 0%
.Going for a walk 3% -9% -31%
.Listening to podcasts -9% 0% -11%
.Go biking -18% -23% -24%
.Running -21% -18% -22%
.Roller skating -26% -25% -27%
.Working out -36% -6% -19%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More – Less
* German translation of this element = Heimwerkeln (drinnen / draußen)
dvj-insights.com 37ACTIVITIES DURING CORONA – NL (MORE)
About a third of people in the Netherlands are doing more chores in and around the house, mostly driven by women. Younger age groups watch more series or movies
via, for example, Netflix or Disney+.
e Total Age Gender
18-34 35-49 50-65 65+ Male Female
.Doing chores in and around the house 37% 39% 42% 33% 34% 27% 47%
.Watching Netflix, Disney+ or other video services, series or movies 29% 48% 37% 19% 9% 28% 30%
.Reading books 18% 10% 13% 17% 33% 11% 24%
.Playing games (online) 17% 35% 14% 14% 4% 12% 23%.
.Gardening 14% 7% 16% 14% 19% 18% 10%
.Playing games (offline) 12% 29% 9% 6% 3% 9% 15%
.Online shopping 7% 29% 9% -6% -7% 7% 6%
.Restore contacts with friends (online) 4% 14% 5% -4% 0% -2% 10%
.Going for a walk 3% 4% 4% -1% 7% 5% 1%
.Listening to podcasts -9% 11% -9% -17% -23% -9% -9%
.Go biking -18% -18% -28% -14% -12% -13% -24%
.Running -21% -6% -13% -28% -37% -15% -26%
.Roller skating -26% -10% -23% -32% -39% -24% -27%
.Working out -36% -25% -35% -41% -46% -35% -37%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More - Less
dvj-insights.com 38ACTIVITIES DURING CORONA – UK (MORE)
Overall, one third of consumers are shopping online more, but among the 18-34 year olds this number is considerably higher. Young people also tend to play more games,
both online and offline. Over 65’s are more likely to start doing more chores in and around the house and gardening relative to younger age groups.
e Total Age Gender
18-34 35-49 50-65 65+ Male Female
.Doing chores in and around the house 50% 34% 52% 58% 57% 45% 54%
.Watching Netflix, Disney+ or other video services, series or movies 42% 56% 44% 40% 23% 37% 46%
.Reading books 32% 41% 20% 27% 39% 28% 36%
.Gardening 29% 14% 22% 41% 43% 29% 30%
.Restore contacts with friends (online) 26% 38% 10% 24% 29% 19% 33%
.Online shopping 16% 28% 15% -9% 27% 19% 12%
.Playing games (online) 15% 39% 9% 5% 3% 13% 18%
.Playing games (offline) 11% 30% 8% 3% 0% 15% 7%
.Listening to podcasts 0% 15% -6% -4% -6% 5% -4%
.Working out -6% 7% -13% -12% -7% -8% -4%
.Going for a walk -9% 3% -7% -24% -11% -14% -5%
.Running -18% -11% -15% -18% -28% -15% -20%
.Go biking -23% -24% -26% -24% -18% -27% -20%
.Roller skating -25% -25% -28% -26% -22% -24% -26%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More - Less
dvj-insights.com 39ACTIVITIES DURING CORONA – DE (MORE)
In Germany it is striking that more people have started to read books more often, for both younger and older age groups. Younger people in the aged 18 to 34, also watch
more series or movies and are more likely to keep in contact with friends online.
e Total Age Gender
18-34 35-49 50-65 65+ Male Female
.Reading books 18% 13% 9% 21% 29% 9% 27%
.Watching Netflix, Disney+ or other video services, series or movies 15% 47% 32% -2% -13% 12% 19%
.Playing games (online) 8% 25% 18% -3% -8% 4% 11%
.Playing games (offline) 7% 26% 14% -4% -9% 1% 11%
.Doing chores in and around the house* 4% 3% 13% 6% -3% -1% 10%
.Online shopping 2% 6% 11% -4% -4% -3% 6%
.Keep in contact with friends (online) 0% 17% 11% 0% -27% 0% 0%
.Gardening -2% -8% -9% 11% -5% -2% -2%
.Listening to podcasts -11% -5% 3% -19% -19% -12% -9%
.Working out -19% -16% -5% -25% -29% -16% -22%
.Running -22% -15% -15% -25% -31% -19% -24%
.Go biking -24% -24% -17% -22% -32% -15% -33%
.Roller skating -27% -24% -24% -27% -32% -27% -27%
.Going for a walk -31% -24% -36% -29% -34% -23% -38%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More – Less
* German translation of this element = Heimwerkeln (drinnen / draußen)
dvj-insights.com 40ACTIVITIES FOR SOCIETY (COUNTRY COMPARISON 30-3-2020)
In all countries doing groceries for someone else is the most likely extra activity a consumer has done due to the coronavirus. In the Netherlands, around 1 in 4
consumers send post cards to friends or family. Less than half of people in all countries are not doing anything extra for society.
Did groceries for someone else 27% 35% 30%
Send a post card to friends or family 27% 14% 13%
Send flowers to friends or family 13% 9% 7%
Got more takeaway from nearby restaurants 12% 14% 17%
Something else 12% 6% 3%
Purchased a voucher from a local business in a duped
sector
5% 6% 9%
Purchased a voucher from a big company in a duped
sector
4% 6% 6%
I did not do anything extra 42% 41% 47%
Q: Can you indicate whether you have done something extra for society or for others due to the coronavirus?
dvj-insights.com 41EATING HABITS (COUNTRY COMPARISON 30-3-2020)
The current situation and its measures also influence the eating habits of people. A significant amount of people have started eating healthier due to the coronavirus. In
the Netherlands and in Germany these healthier eaters constitute the biggest group, while in the UK most people started snacking more. A remarkable difference
between countries is that in Germany people tend to drink much less alcohol compared to the UK and Netherlands.
NL UK GER
Δ Δ Δ
.Eating healthy 17% 13% 16%
.Treating myself more with food 0% 12% -3%
.Eating candy 0% -3% 4%
.Snacking -10% 19% -3%
.Eating meat -13% -9% -12%
.Drinking alcohol -18% -14% -25%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More - Less
dvj-insights.com 43EATING HABITS – NL
In the Netherlands, people aged between 18 and 34 years old have started treating themselves more often with food. Even though this younger age group drinks less
alcohol, it still is significantly higher than the older age groups.
e Total Age Gender
18-34 35-49 50-65 65+ Male Female
.Eating healthy 17% 16% 14% 18% 21% 14% 20%
.Treating myself more with food 0% 18% -2% -8% -9% 1% 0%
.Eating candy 0% 11% 5% -2% -17% -2% 2%
.Snacking -10% 13% -6% -22% -30% -13% -8%
.Eating meat -13% -10% -11% -12% -20% -11% -15%
.Drinking alcohol -18% -8% -15% -22% -29% -16% -20%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More - Less
dvj-insights.com 44EATING HABITS – UK
In the UK, the 18 to 49 year olds have started snacking more often due to the coronavirus. Next to that, it appears that people in the UK have slightly reduced their meat
consumption; a trend that grows with age.
e Total Age Gender
18-34 35-49 50-65 65+ Male Female
.Snacking 19% 34% 22% 12% 7% 18% 21%
.Eating healthy 13% 23% -6% 10% 26% 13% 14%
.Treating myself more with food 12% 23% 22% 10% -11% 4% 19%
.Eating candy -3% 13% -8% -8% -12% -9% 2%
.Eating meat -9% 0% -11% -13% -16% -9% -10%
.Drinking alcohol -14% -20% -7% -14% -17% -17% -12%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More - Less
dvj-insights.com 45EATING HABITS – GER
In Germany it appears that the 18-34 age group is divided; on the one hand they are eating healthier but on the other hand they are snacking more as well. Similar to the
UK, eating less meat mainly comes from the older age groups.
e Total Age Gender
18-34 35-49 50-65 65+ Male Female
.Eating healthy 16% 12% 8% 19% 26% 15% 18%
.Eating candy 4% 17% 13% 6% -16% 3% 6%
.Snacking -3% 19% 9% -19% -20% -4% -2%
.Treating myself more with food -3% -6% -1% -4% -2% -5% -2%
.Eating meat -12% 0% -5% -18% -25% -13% -12%
.Drinking alcohol -25% -27% -11% -24% -35% -20% -29%
Q: Can you indicate whether your behavior has changed due to the coronavirus with respect to each of the following elements below? - Δ = More - Less
dvj-insights.com 46DECREASE IN VISITING SUPERMARKET (COMPARISON)
In the UK almost two thirds of the respondents go to the supermarket less often since the coronavirus pandemic began, followed by respondents from Germany (60%)
and the Netherlands (55%). In contrast, the number of people who go the supermarket more often is the highest in the UK with 13%.
NL 7% 38% 55%
UK 13% 22% 65%
DE 10% 30% 60%
More Equal Less
Q: Can you indicate whether you go to the supermarket more or less often since coronavirus has started playing a big role?
dvj-insights.com 47BEHAVIOUR TOWARDS CORONA (COUNTRY COMPARISON)
Compared to the other countries, Germany has the largest number of people who are afraid to go to the supermarket to do groceries. In the UK and the Netherlands
approximately one third of consumers are afraid to go to the supermarket.
32%
38%
46%
54%
62%
68%
Q: Are you afraid to go to an 'offline' supermarket?
dvj-insights.com 48GROCERY SHOPPING (1) (COUNTRY COMPARISON 30-3-2020)
Amongst all countries, around half of people seem to use a fixed, pre-prepared grocery shopping list. Next to that, consumption patterns seem to go back to normal again
with about of consumer indicating to buy similarly to before the corona crisis. Leaflets in supermarkets are still not paid attention to that often with a bigger group
ignoring those than looking at it more often.
e NL UK GER
% % %
Agree. 57% 46% 49%
.I do grocery shopping based on a fixed grocery list
Disagree. 16% 23% 25%
Agree. 38% 51% 42%
.I'm starting to do my groceries more based on a list I make before I go grocery shopping
Disagree. 32% 18% 26%
Agree. 36% 19% 25%
.I look at the supermarket leaflets more often
Disagree. 26% 50% 39%
Agree. 27% 34% 26%
.I bought more groceries last week than I usually do
Disagree. 55% 46% 52%
.When deciding on which supermarket to go to, I pay more attention to what they offer in Agree. 22% 21% 24%
.leaflets I have seen Disagree. 42% 47% 35%
Q: Can you indicate to what extent these statements apply to you?
dvj-insights.com 49GROCERY SHOPPING (2) (COUNTRY COMPARISON 30-3-2020)
There does not seem to be a big difference in grocery shopping behavior as most people are not looking at leaflets of supermarkets more often, not visiting other
supermarkets and are not buying premium brands more often. In the UK, 28% of consumers are doing more impulsive purchases, whilst in the Netherlands and Germany
this a smaller group.
e NL UK GER
% % %
Agree. 20% 27% 26%
.The past few weeks I have been paying more attention to sales
Disagree. 49% 44% 38%
Agree. 18% 17% 25%
.Currently I am reading the leaflets of supermarkets more thoroughly
Disagree. 50% 50% 41%
Agree. 14% 28% 19%
.While visiting a supermarket, I catch myself doing more impulsive purchases
Disagree. 64% 45% 50%
Agree. 13% 29% 14%
.I visit other supermarkets than I usually do
Disagree. 70% 50% 62%
Agree. 9% 15% 13%
.I started buying more premium brands
Disagree. 58% 52% 50%
Q: Can you indicate to what extent these statements apply to you?
dvj-insights.com 50CHAPTERS
Attitude towards Corona
Impact on behaviour
> Brand and business
Thoughts about the futureCOMPANIES THAT BEST COPE WITH THE SITUATION
All countries share the opinion that supermarkets are coping the best with the situation. In the UK, Tesco is explicitly mentioned, alongside the NHS. In Germany Amazon
is seen to be coping well.
NETHERLANDS UNITED KINGDOM GERMANY
Q: Many companies have to adapt to the circumstances that the coronavirus entails. What do you think are the best companies to deal with this?
dvj-insights.comMEASURES BY SUPERMARKETS (COUNTRY COMPARISON)
One of the reasons that supermarkets are mentioned as coping well with the situation is due to the fact, that they are taking protective measures against the coronavirus
whilst remaining open. This applies to all countries.
11% 13% 9%
89% 87% 91%
Still too hard to keep your distance, aisles too small. Too slow to stop panic buying and not introducing social distancing Not enough for distances and number of visitors.
measures quick enough
Not every supermarket clean the carts. In one the employees wear Do not distribute gloves at the entrance, you can’t
gloves, in the other not. They are trying but they should close and give the elderly and clean your hands at the entrance
vulnerable priority slots for delivery
Q: Do you think that supermarkets are taking enough measures regarding the coronavirus?
dvj-insights.com 53COMPANIES THAT DON’T COPE WITH THE SITUATION
Where supermarkets often cope quite well with the situation, outdoor markets in the Netherlands don’t. In the UK Sports Direct is mentioned a lot, whilst in Germany
restaurants and smaller entrepreneurs appear.
NETHERLANDS UNITED KINGDOM GERMANY
Q: What are the businesses that are coping the worst, according to you?
dvj-insights.comBEST RESPONDING SERVICES
National health services such as the NHS, and hospitals in general are named as the few best responding services to the current situation. This is similar across all
countries. In Germany and the Netherlands, the police plays a smaller role as well.
NETHERLANDS UNITED KINGDOM GERMANY
One and a half meters away marked on the street. Pharmacy that are still open and delivering medicine. Corona care, hospitals and doctors. The cashiers and sellers
who continue to fill the shelves.
Companies that convert their production to help others to The emergency services as they train for things like this.
make face masks and companies that come up with Deutsche Post and parcel services do their best and also
alternatives to help the weaker ones in society. Restaurants already doing takeaways leaning more on this have gloves on. You leave packages at the storage place.
service as shut to table customers. That is great!
Delivery services, gyms that offer digital (group) lessons.
Mostly online shops.
Q: What are services that responding the best to the current situation regarding the coronavirus?
dvj-insights.comBEST RESPONDING PRODUCTS
Products that respond well to the situation differ per market, with a bigger focus on food in the UK and Germany, while in the Netherlands ways to fight the coronavirus
have a more central role.
NETHERLANDS UNITED KINGDOM GERMANY
The products such as disinfectants, which are sold cheaper. Fresh fruit and vegetables - that are handled by lots and Disinfectants, dry products such as pasta and rice or frozen
lots of people. foods, as well as cosmetics and toilet paper.
Hand soap. By the way, services such as Netflix and Ziggo
make extra options available to watch (together) (extra) Alcohol, desinfectans, hand washes. The spit protection, disinfectant, soap and water, mouth
films and series. protection and gloves.
Products that have a longer shelf life, like dried or tinned
Clothing companies that are now going to make masks for products. Pasta, toilet paper, flour, kitchen rolls, disinfectant, face
the hospital and car companies that will develop breathing masks.
equipment.
Q: What are products that are responding the best to the current situation regarding the coronavrius?
dvj-insights.comSHOULD BUSINESSES CHANGE THEIR ADVERTISING?
Overall people feel that business should adjust their advertising towards the current situation – with a larger group agreeing with this in the UK.
71% 29%
80% 20%
56% 44%
Yes No
Q: Do you think businesses should change their advertisement and communication to the current situation regarding the coronavirus?
dvj-insights.com 58HOW TO CHANGE ADVERTISING?
Often people share the opinion that commercials addressing certain aspects such as using public transport or promoting a holiday should be stopped. Also many people
think that commercials should contain more information about how we can stay positive within this situation.
NETHERLANDS UNITED KINGDOM GERMANY
“Geen reclame meer voor uitjes en vakanties “in der gegenwärtigen Phase ganz auf
of andere buiten de deur zaken, maar voor Werbung verzichten”
bezigheden binnenshuis.” “Warning people to stay inside”
“Lebensmittelprospekte mit Sonderangeboten
“Reisbureaus moeten nu geen advertenties “Advertising products that encourage going sollten vorübergehend verboten werden da
plaatsen voor een weekendje weg in april out should be stopped” das zu noch höheren Kundenandrang und
bijvoorbeeld” somit höherer Ansteckung führen”
DON’T KNOW 53% DON’T KNOW 56% DON’T KNOW 66%
Q: In what way should businesses change their communication?
dvj-insights.comCOMMERCIALS THAT FIT WITH THE SITUATION
The majority of people have not seen commercials that play into the coronavirus. This group is even smaller in Germany.
34% 66%
25% 75%
42% 58%
Yes No
Q: Have you seen any commercials that play into the coronavirus?
dvj-insights.com 61BRAND/COMPANIES PLAYING IN TO THE SITUATION
The type of brands/companies that are tapping into the situation differ per country. In the Netherlands, we see that mostly (online) grocery stores are considered to be
the best at playing into the situation, while in the UK again the NHS pops up. In Germany different supermarket brands get mentioned, with Edeka being the biggest.
NETHERLANDS UNITED KINGDOM GERMANY
Q: Can you name which brands/companies play into the current situation?
dvj-insights.comCREATING COMMERCIALS
In line with their current importance, most people would like to create a commercial for a supermarket. The main messages people want to send out is how to maintain
safety and hygiene and how we can support those that are facing more difficulties within this situation such as the elderly and vulnerable. More ideas can be found in our
separate storybook.
BRAND APPROACH
‘’Laten zien dat je toch veilig kunt bestellen en zo je lokale
restaurant ondersteunen.’’
“Vertellen dat er voldoende voedsel is, het introduceren van
een extra uurtje voor 70 plussers en oproepen om alleen
boodschappen te komen doen.”
“Reclame maken om de bedrijven te blijven steunen door nu
bijvoorbeeld tegoedbonnen te kopen om bedrijven te steunen
en er later hier heen te gaan, zodat er nu ook inkomsten zijn en
de bedrijven kunnen blijven bestaan”
*Excluding “Don’t know/No idea” ~=51%
Q: If you were to create a commercial yourself about this situation for an arbitrary company. For which company would you make a commercial? What would you want to show in the commercial and how would
you show this?
dvj-insights.com 63CREATING COMMERCIALS
Besides Tesco, people would also like to advertise for the National Health Service so that they can continuously provide the right information. More ideas can be found in
our separate storybook.
BRAND APPROACH
“Informational approach, using either actors or animation
showing the best and safest way to travel on public transport.
show the correct actions (traveling at staggered times, trying
to reduce crowding, working from home where you can, being
careful with coughing and tissues) as well as what not to do.
Clearly show the symptoms and what to do if you think you
have them. I would provide a link at the end of the advert to
the website, dedicated to information about the virus and how
to travel safely (own webs.)”
“Reiterate that they provide food orders online as an
alternative to people using supermarkets online or in store”
*Excluding “Don’t know/No idea” ~=43%
Q: If you were to create a commercial yourself about this situation for an arbitrary company. For which company would you make a commercial? What would you want to show in the commercial and how would
you show this?
dvj-insights.com 64CREATING COMMERCIALS
Generally speaking German people want to show the public how their company of choice is able to continue its operations in a safe manner. Best practise Edeka gets
mentioned more often here. More ideas can be found in our separate storybook.
BRAND APPROACH
“Ich würde zeigen, dass das Unternehmen eigene
Verhaltensgrundsätze erstellt hat und diese auch lebt und dass
die Mitarbeiter und vor allem deren Gesundheit dem
Unternehmen wichtig sind. Das würde ich mit Beispielen wie
aufgestellten Desinfektionsspendern oder umorganisierten
Arbeitsplätzen, sodass die Mitarbeiter gebug Abstand halten,
hervorheben.’’
“deutlich machen dass man als Unternehmen
Schutzmaßnahmen ergreift. Schutz der Mitarbeiter, der
Kontakpersonen. dass Produkte z.B. unter hygienischen
Bedingungen verpackt werden.”
*Excluding “Don’t know/No idea” ~=42%
Q: If you were to create a commercial yourself about this situation for an arbitrary company. For which company would you make a commercial? What would you want to show in the commercial and how would
you show this?:
dvj-insights.com 65SHOW TAKEN MEASURES (COUNTRY COMPARISON)
In line with people taking measures themselves, people want companies to take measures and show these as well. This group is the largest in the Netherlands.
12%
21% 22%
79% 78%
88%
Q: Should businesses show what measures they are taking regarding the coronavirus?
dvj-insights.com 66SOCIAL RESPONSIBILITY (COUNTRY COMPARISON)
Companies should take their responsibility even further and adapt their social responsibility towards the current situation. This group is the biggest in the UK, and about 3
quarters agrees with this in the Netherlands and Germany.
15% 25%
26%
75%
74%
85%
Q: In the business sector a lot of companies are working on their Corporate Social Responsibility (CSR). This means that companies are aware of their impact on people, the environment and their business operations. Do you think
that companies should adapt their social responsibility based on the current crisis and thereby emphasize the coronavirus.
dvj-insights.com 67CHAPTERS
Attitude towards Corona
Impact on behaviour
Brand and business
> Thoughts about the futureADDITIONAL MEASURES
At least half of respondents expect even further measures to be taken in the future. People living in the Netherlands and Germany are expecting stricter measures,
probably because measures aren’t as strict in comparison to other countries, such as the UK (total lock down). A total lock down and restrictions on leaving the house are
expected. In the UK some people also expect that public transport will shut down.
“Totale lockdown” “Winkels sluiten”
NL 40% 60% “Verlenging maatregelen” “Scholen langer dicht”
“Meer beperkingen”
”Total/stricter lockdown”
UK 51% 49% “Travel restrictions” “Not going out at all ”
“Close borders”
“Ausgangssperre”
GE 30% 70% “Kontaktsperre”
“Quarantäne”
No Yes
Q Do you expect that the government will take even stricter measures within the upcoming week to decrease the spreading of the coronavirus?
dvj-insights.com 69EXPECTATION ‘NORMAL’ SITUATION
Even though there are expectations about heavier measures, half of the people think the situation will go back to normal again in three months. In Germany people
expect the situation to go back to normal a bit earlier (in May), whilst in the Netherlands and UK more people expect that this will be June.
March 2020 2% 2% 3%
April 2020 13% 7% 17%
54% 48% 64%
May 2020 15% 14% 28%
June 2020 24% 26% 16%
July 2020 11% 19% 10%
August 2020 8% 12% 6%
September 2020 9% 9% 4%
October 2020 4% 5% 3%
November 2020 3% 1% 2%
December 2020 3% 3% 4%
January 2021 2% 1% 1%
February 2021> 6% 3% 6%
Q: When do you expect that Netherland/UK/Germany can drop their measures regarding the coronavirus and everything will go back to 'normal'?
dvj-insights.com 70FUTURE OF THE NETHERLANDS
In the Netherlands the CPB has created a few scenarios about the impact of the coronavirus. Scenario 2 will be the most likely to happen, in which all different industries
are suffering because of the coronavirus, but due to measures bankruptcies are unlikely. Unemployment will happen, but not as severe as during the last economic crisis.
21%
17%
32% 13%
Don’t know 16%
Other 1%
Q: Which scenario is the most likely to happen for the Netherlands?
dvj-insights.comCONSEQUENCES IN PERSONAL LIFE
People are most worried about their physical health or the health of their loved ones, but mental health is a worry as well. In the UK especially, we see many are worried
about the mental health of themselves and others (40%). Worries regarding the pension funds are the highest among Dutch people. A quarter of the Dutch people do not
expect to experience any changes in their personal situation.
I worry about the physical health of myself and my loved ones 43% 50% 49%
I worry about the mental health of myself and my loved ones 23% 40% 30%
I expect to eventually receive less pension funds 22% 10% 12%
I expect to have to work fewer hours 11% 16% 19%
I expect a decrease in my salary 11% 20% 14%
I expect to lose my job 6% 8% 10%
I expect that I can not continue or finish my current education 3% 6% 7%
Other 4% 1% 2%
I don't know 6% 6% 9%
I (barely) expect any changes regarding my personal situation 27% 18% 17%
Q: Which consequences do you expect for your personal situation?
dvj-insights.com 72CONSEQUENCES IN PERSONAL LIFE
Older people and men are least likely to expect any changes in their personal situation. Worries about mental health are more prominent among younger people, with
31% of the 18-34 age group worried, while only 11% of the 65% olds are worried about mental health. Also in work related scenarios we see differences across age.
Younger people are somewhat more worried to loose their job/salary or working hours, while older people are more worried about their pension fund.
e Total Age Gender
18-34 35-49 50-65 65+ Male Female
I worry about the physical health of myself and my loved ones 43% 41% 41% 48% 40% 37% 49%
I worry about the mental health of myself and my loved ones 23% 31% 26% 23% 11% 20% 27%
I expect to eventually receive less pension funds 22% 9% 16% 24% 43% 23% 21%
I expect to have to work fewer hours 11% 15% 15% 13% 1% 11% 12%
I expect a decrease in my salary 11% 19% 13% 10% 1% 12% 9%
I expect to lose my job 6% 13% 6% 3% 0% 6% 5%
I expect that I can not continue or finish my current education 3% 10% 2% 1% 0% 4% 3%
Other 4% 2% 3% 6% 4% 4% 4%
I don't know 6% 7% 6% 7% 2% 6% 6%
I (barely) expect any changes regarding my personal situation 27% 22% 30% 23% 35% 31% 23%
Q: Which consequences do you expect for your personal situation?
dvj-insights.com 73CONSEQUENCES IN PERSONAL LIFE
More or less, the same patterns are seen in the UK as The Netherlands. In general, older people and men are least expectant of any changes in their personal life. Mental
health worries are the lowest among elder people (65+) and younger people are the most worried about their jobs.
e Total Age Gender
18-34 35-49 50-65 65+ Male Female
I worry about the physical health of myself and my loved ones 50% 38% 50% 54% 61% 37% 63%
I worry about the mental health of myself and my loved ones 40% 46% 40% 46% 27% 29% 51%
I expect a decrease in my salary 20% 31% 20% 21% 4% 19% 20%
I expect to have to work fewer hours 16% 30% 13% 17% 1% 17% 16%
I expect to eventually receive less pension funds 10% 7% 10% 17% 6% 10% 10%
I expect to lose my job 8% 15% 8% 8% 2% 9% 8%
I expect that I can not continue or finish my current education 6% 15% 6% 2% 0% 5% 6%
Other, namely: 1% 1% 0% 2% 2% 1% 2%
I don't know 6% 6% 8% 5% 4% 8% 4%
I (barely) expect any changes regarding my personal situation 18% 5% 20% 17% 32% 24% 12%
Q: Which consequences do you expect for your personal situation?
dvj-insights.com 74CONSEQUENCES IN PERSONAL LIFE
Also in Germany older people are least expectant that the coronavirus will impact their personal situation. Worries related to jobs are more prominent among younger
people. It is especially noteworthy that younger people have more worries about the pension funds than elder people.
e Total Age Gender
18-34 35-49 50-65 65+ Male Female
I worry about the physical health of myself and my loved ones 49% 46% 45% 54% 51% 46% 52%
I worry about the mental health of myself and my loved ones 30% 33% 35% 28% 25% 27% 33%
I expect to have to work fewer hours 19% 33% 22% 20% 1% 23% 15%
I expect a decrease in my salary 14% 23% 16% 14% 3% 18% 11%
I expect to eventually receive less pension funds 12% 22% 5% 10% 9% 14% 9%
I expect to lose my job 10% 20% 10% 8% 2% 11% 9%
I expect that I can not continue or finish my current education 7% 17% 7% 1% 1% 8% 5%
Other, namely: 2% 2% 6% 1% 2% 2% 3%
I don't know 9% 7% 17% 9% 5% 8% 10%
I (barely) expect any changes regarding my personal situation 17% 5% 10% 19% 32% 17% 17%
Q: Which consequences do you expect for your personal situation?
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