BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
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Classic Blue Elevated Blue CLASSIC BLUE Blue, represents one of the most vital elements of nature and is favored by the majority of people. While generally, classic blue depicts an ambiance of serenity, in cosmetics it suggests a sophisticated but also a whimsical image. In a return to 80’s elements and the 2020 color of the year, we have some formulation examples waiting for you! 3 All about Blue | Feb 2020
Elevated Blue Variety of blue effect portfolio offerings Ronastar® Ronastar® Xirona® Xirona® Timiron® Timiron® Colorona® Colorona® Colorona® Aqua Blue Caribbean Golden Arctic Splendid Blackstar Dark Blue Light Blue Sparks Sparks Blue Sky Silver Blue Blue Our classic azure Color rich blue that Large particle, glass Large particle, glass Neptunian appeal is Celestial morning Silver white Interference with Another take on mica based offering captures cloudy, icy flake interference flake interference achieved with sky is captured pigment that adds intense reflectance black pigment a rich and impactful themes. offering for a bright, offering for a rich, turquoise-blue-violet with Gold/Silver – unique frost effect; and chroma due to offerings. A color. aqua blue sparkle blue sparkle effect. color travel effect. Green/Blue color innovative Silica innovative layering midnight blue effect. travel. layering technology technology; brings aesthetic for achieves an coolness to any darkness & depth impactful, icy blue blend. with a unique royal flash of reflectance. reflectance. 5
We work in close collaboration with Elevated Blue renowned trend forecasting agencies Inspired Formula Development to offer you matching solutions: Ready to use formulation examples Numerous shades of blue with varying sparkle intensity 6 All about Blue | Feb 2020
Elevated Blue Inspired Lip Gloss Shades Fluorite Twilight Luscious Ice US-18-149A US-18-152A Ronastar® Diamond Black 3.5% Ronastar® Blue Sparks 5% Colorona® Magenta 3.5% Ronastar® Blue Sparks 3% 8 All about Blue | Feb 2020
US-18-152A - Formulation example Luscious Ice Lip Gloss INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® HYDROGENATED POLYISOBUTENE, ETHYLENE/PROPYLENE/STYRENE COPOLYMER, Versagel ME 750 (1) 64.50 BUTYLENE/ETHYLENE/STYRENE COPOLYMER , BHT Indopol H-100 (2) POLYBUTENE 13.50 ® Miglyol 812 N (3) CAPRYLIC/CAPRIC TRIGLYCERIDE 8.00 ® Pelemol OS (4) ETHYLHEXYL STEARATE 5.00 ® Pelemol IN-2 (4) ISONONYL ISONONANOATE 3.00 Jeecide CAP (5) CAPRYLYL GLYCOL 1.00 B ® Ronastar Blue Sparks 1.17045 (6) CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 5.00 SUPPLIERS: PROCEDURE: NOTES: (1) Penreco Heat phase A with stirring to 90-95C until a uniform clear gel Ronastar® Blue Sparks adds a dazzling, iced effect to (2) Interorgana GmbH is formed. Cool the temperature to 55-60C and then add any lip look. Apply over top lipstick to shift color to a (3) IOI Oleo GmbH phase B one at a time while mixing. Cool down to 45-50C and cooler aesthetic or wear alone for an brighter smile! (4) Phoenix Chemical, Inc. pour into prepared containers. (5) Jeen International Corporation (6) Merck KGaA, Darmstadt, Germany / EMD Performance Materials 9 All about Blue | Feb 2020
US-18-149A - Formulation example Fluorite Twilight Lip Gelee - Black Horizon INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® Ronastar Blue Sparks 1.17045 (1) CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 3.00 ® CI 77499 (IRON OXIDES), ALUMINA (OR ALTERNATIVELY: SYNTHETIC SAPPHIRE), SILICA, CI Ronastar Diamond Black IQ 1.17790 (1) 3.50 77491 (IRON OXIDES) ® Colorona Magenta 1.17389 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 75470 (CARMINE) 3.50 B ® RonaCare AP 1.30163 (1) BIS-ETHYLHEXYL HYDROXYDIMETHOXY BENZYLMALONATE 0.50 Preservatives q.s. Fragrance Baies Rouge FEMA (2) PARFUM (FRAGRANCE) 0.40 Rheopearl KL2 (3) DEXTRIN PALMITATE 1.00 Rheopearl ISL2 (3) STEAROYL INULIN 9.00 ® HYDROGENATED POLYISOBUTENE, ETHYLENE/PROPYLENE/STYRENE COPOLYMER, Versagel ME 500 (3) ad 100 BUTYLENE/ETHYLENE/STYRENE COPOLYMER , BHT SUPPLIERS: PROCEDURE: NOTES: (1) Merck KGaA, Darmstadt, Germany / Combine all ingredients of phase B. Heat up to approx. 70°C Innovative lip gel formula showcases the color flip capability of Colorona Magenta. EMD Performance Materials while stirring until the mass is homogenous and clear. Add Ronastar Diamond Black IQ adds mysterious and lustrous depth, while Ronastar Blue (2) Cosnaderm GmbH the pearlescent pigments of phase A while stirring. Fill the Sparks adds eye catching blue sparkle. RonaCare® AP generates an efficient and (3) Azelis Germany GmbH bulk into suitable packaging. lasting antioxidative protection. An optically surprising lip finish that is guaranteed to mesmerize. 10 All about Blue | Feb 2020
Elevated Blue Inspired Lipstick Glacial Blackberry Stormy Orchid (Outer Color) US-18-152B Red 33/Castor Oil Dispersion 6.5% Colorona® Blackstar Blue 8.5% RonaFlair® Low Luster Pigment 3% Frosted Sea (Inner Color) US-18-152C Timiron® Splendid Blue 14.5% Colorona® Blackstar Blue 0.5% RonaFlair® Low Luster Pigment 3% 11
US-18-152-B - Formulation example Glacial Blackberry Ombre Lipstick – Stormy Orchid Shade INGREDIENTS ART.NO. INCI EU (INCI US) [%] A Castor Oil (1) RICINUS COMMUNIS (CASTOR) SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL) 39.50 Candelilla Wax (2) CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) 5.70 Carnauba Wax (2) COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX) 1.80 Ozokerite Wax SP 1028P (3) OZOKERITE 1.50 Microcrystalline Wax White 1275 W (2) MICROCRYSTALLINE WAX 3.00 Myritol 312 (4) CAPRYLIC/CAPRIC TRIGLYCERIDE 16.00 Blandol (5) PARAFFINUM LIQUIDUM (MINERAL OIL) 2.00 Ceraphyl 847 (6) OCTYLDODECYL STEAROYL STEARATE 5.00 Eutanol G (4) OCTYLDODECANOL 5.00 OHlan (7) HYDROXYLATED LANOLIN 1.00 B Covapate Unired NA 3723 (9) CI 17200, CASTOR OIL 6.50 ® RonaCare Poppy SE 1.32149 (8) CAPRYLIC/CAPRIC TRIGLYCERIDE, PAPAVER RHOEAS EXTRACT, TOCOPHEROL 1.00 ® RonaFlair Low Luster Pigment 1.17399 (8) MICA, CI 77120 (BARIUM SULFATE), CI 77891 (TITANIUM DIOXIDE) 3.00 ® Colorona Blackstar Blue 1.17463 (8) CI 77499 (IRON OXIDES), MICA 8.50 ® RonaCare Bisabolol nat. 1.30170 (8) BISABOLOL 0.50 SUPPLIERS: (8) Merck KGaA, PROCEDURE: NOTES: (1) CasChem Darmstadt, Germany / Heat Phase A with stirring to 75 C with mixing. Add Phase B Utilizing split lipstick mold, trending ombre effect can be achieved in one swipe. Stormy (2) Ross Waxes EMD Performance and stir until the melt is homogeneous. Cool to 60 - 65 C. Orchid is the darker, defining shade for depth, while Frosted Sea is the highlighting (3) Strahl & Pitsch Materials Fill into lipstick mold which has been preheated to about 55 shade for dimension and the appearance of enhanced volume. Colorona® Blackstar (4) BASF AG (9) Sensient Cosmetic C. Cool the mold and transfer the bullets to cases. Flame if Blue adds depth and mysterious blue reflectance. RonaCare® Bisabolol and RonaCare® (5) Crompton B.V. Technologies desired. **Adhere to recommended usage instructions Poppy SE provided added conditioning and rejuvenation. RonaFlair Low Luster Pigment (6) ISP Global Technologies associated with split pomade molds; contact manufacturer enhances application and payoff. Additional option to blend shades together for a (7) Lubrizol for more information. subdued, iced blueberry aesthetic. 12 All about Blue | Feb 2020
US-18-152-B - Formulation example Glacial Blackberry Ombre Lipstick – Frosted Sea Shade INGREDIENTS ART.NO. INCI EU (INCI US) [%] A Castor Oil (1) RICINUS COMMUNIS (CASTOR) SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL) 39.50 Candelilla Wax (2) CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) 5.70 Carnauba Wax (2) COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX) 1.80 Ozokerite Wax SP 1028P (3) OZOKERITE 1.50 Microcrystalline Wax White 1275 W (2) MICROCRYSTALLINE WAX 3.00 Myritol 312 (4) CAPRYLIC/CAPRIC TRIGLYCERIDE 16.00 Blandol (5) PARAFFINUM LIQUIDUM (MINERAL OIL) 2.00 Ceraphyl 847 (6) OCTYLDODECYL STEAROYL STEARATE 5.00 Eutanol G (4) OCTYLDODECANOL 5.00 OHlan (7) HYDROXYLATED LANOLIN 1.00 B ® RonaCare Poppy SE 1.32149 (8) CAPRYLIC/CAPRIC TRIGLYCERIDE, PAPAVER RHOEAS EXTRACT, TOCOPHEROL 1.00 ® Timiron Splendid Blue 1.17476 (8) CI 77891 (TITANIUM DIOXIDE), MICA, SILICA 14.50 ® Colorona Blackstar Blue 1.17463 (8) CI 77499 (IRON OXIDES), MICA 0.50 ® RonaFlair Low Luster Pigment 1.17399 (8) MICA, CI 77120 (BARIUM SULFATE), CI 77891 (TITANIUM DIOXIDE) 3.00 ® RonaCare Bisabolol nat. 1.30170 (8) BISABOLOL 0.50 SUPPLIERS: (7) Lubrizol PROCEDURE: NOTES: (1) CasChem (8) Merck KGaA, Heat Phase A with stirring to 75 C with mixing. Add Phase B Utilizing split lipstick mold, trending ombre effect can be achieved in one swipe. Stormy (2) Ross Waxes Darmstadt, Germany / and stir until the melt is homogeneous. Cool to 60 - 65 C. Orchid is the darker, defining shade for depth, while Frosted Sea is the highlighting (3) Strahl & Pitsch EMD Performance Fill into lipstick mold which has been preheated to about 55 shade for dimension and the appearance of enhanced volume. Colorona® Blackstar (4) BASF AG Materials C. Cool the mold and transfer the bullets to cases. Flame if Blue adds background for Timiron® Splendid Blue to provide a cool, frosty sheen with (5) Crompton B.V. desired. **Adhere to recommended usage instructions exceptional blue reflectance. RonaCare® Bisabolol and RonaCare® Poppy SE provided (6) ISP Global Technologies associated with split pomade molds; contact manufacturer added conditioning and rejuvenation. RonaFlair® Low Luster Pigment enhances for more information. application and payoff. Additional option to blend shades together for a subdued, iced blueberry aesthetic. 13 All about Blue | Feb 2020
EYE SHADOWS 14 Title of Presentation | DD.MM.YYYY
Elevated Blue Inspired Eye Shadows Azure Glacial Periwinkle Allure Indigo Twinkle US-18-150A US-18-150B US-18-150C Colorona® Dark Blue 25.5% Colorona® Blackstar Blue 12.75% Xirona® Nordic Sunset 21.25% Ronastar® Black Allure 17% Colorona® Dark Blue 12.75% Colorona® Dark Blue 14.75% Colorona® Magenta 17% Ronastar® Diamond Black IQ 6.5% 15 All about Blue | Feb 2020
US-18-150A - Formulation example Azure Allure Eyeshadow INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® Ronastar Black Allure 1.17307 (1) CI 77499 (IRON OXIDES), SILICA, CI 77891 (TITANIUM DIOXIDE), MICA 17.00 ® Colorona Dark Blue 1.17324 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 25.50 ® Parteck LUB Talc 1.08070 (1) TALC 42.00 ® Parteck LUB MST 1.00663 (1) MAGNESIUM STEARATE 2.50 Maisita Natural 9083 (2) ZEA MAYS (CORN STARCH) 3.00 B ® Oxynex ST Liquid 1.30217 (1) DIETHYLHEXYL SYRINGYLIDENEMALONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE 0.10 DOWSIL™ 556 Cosmetic Grade Fluid (3) PHENYL TRIMETHICONE 4.25 Eutanol G (4) OCTYLDODECANOL ad 100 Squalane, vegetable (5) SQUALANE 2.15 Preservative PRESERVATIVE q.s. SUPPLIERS: PROCEDURE: NOTES: (1) Merck KGaA, Darmstadt, Germany / Mix the ingredients of phase A with appropriate stirring Rich Colorona® Dark Blue is made mysterious by the addition of intense Ronastar® EMD Performance Materials equipment (e.g. propeller stirrer) until homogeneous. Add Black Allure. Add Neptunian drama to your eye look with this dramatic blue hue. (2) SLI Chemicals GmbH dissolved phase B while stirring thoroughly until (3) Biesterfeld homogeneous. Add phase C and mix gently. Press powders (4) BASF AG into godets with suitable powder press equipment (e.g. (5) Worlée Chemie GmbH Kemwall, 115-125 bar for godet size 36 mm in diameter). 16 All about Blue | Feb 2020
US-18-150B - Formulation example Glacial Indigo Eyeshadow INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® Colorona Dark Blue 1.17324 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 12.75 ® Colorona Blackstar Blue 1.17463 (1) CI 77499 (IRON OXIDES), MICA 12.75 ® Colorona Magenta 1.17389 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 75470 (CARMINE) 17.00 ® Parteck LUB Talc 1.08070 (1) TALC 42.00 ® Parteck LUB MST 1.00663 (1) MAGNESIUM STEARATE 2.50 Maisita Natural 9083 (2) ZEA MAYS (CORN STARCH) 3.00 B ® Oxynex ST Liquid 1.30217 (1) DIETHYLHEXYL SYRINGYLIDENEMALONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE 0.10 DOWSIL™ 556 Cosmetic Grade Fluid (3) PHENYL TRIMETHICONE 4.25 Eutanol G (4) OCTYLDODECANOL ad 100 Squalane, vegetable (5) SQUALANE 2.15 Preservative PRESERVATIVE q.s. SUPPLIERS: PROCEDURE: NOTES: (1) Merck KGaA, Darmstadt, Germany / Mix the ingredients of phase A with appropriate stirring The incorporation of Colorona® Magenta warms the rich Colorona® Dark Blue and adds EMD Performance Materials equipment (e.g. propeller stirrer) until homogeneous. Add additional unexpected frosty blue reflectance. Adding Colorona® Blackstar Blue (2) SLI Chemicals GmbH dissolved phase B while stirring thoroughly until provides depth with blue reflectance, resulting in a unique indigo shade with icy (3) Biesterfeld homogeneous. Add phase C and mix gently. Press powders effects! (4) BASF AG into godets with suitable powder press equipment (e.g. (5) Worlée Chemie GmbH Kemwall, 115-125 bar for godet size 36 mm in diameter). 17 All about Blue | Feb 2020
US-18-150C - Formulation example Periwinkle Twinkle Eyeshadow INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® Colorona Dark Blue 1.17324 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 14.75 ® Xirona Nordic Sunset 1.17112 (1) SILICA, CI 77891 (TITANIUM DIOXIDE), TIN OXIDE 21.25 ® CI 77499 (IRON OXIDES), ALUMINA (OR ALTERNATIVELY: SYNTHETIC SAPPHIRE), SILICA, CI Ronastar Diamond Black IQ 1.17790 (1) 6.50 77491 (IRON OXIDES) ® Parteck LUB Talc 1.08070 (1) TALC 42.00 ® Parteck LUB MST 1.00663 (1) MAGNESIUM STEARATE 2.50 Maisita Natural 9083 (2) ZEA MAYS (CORN STARCH) 3.00 B ® Oxynex ST Liquid 1.30217 (1) DIETHYLHEXYL SYRINGYLIDENEMALONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE 0.10 DOWSIL™ 556 Cosmetic Grade Fluid (3) PHENYL TRIMETHICONE 4.25 Eutanol G (4) OCTYLDODECANOL ad 100 Squalane, vegetable (5) SQUALANE 2.15 Preservative PRESERVATIVE q.s. SUPPLIERS: PROCEDURE: NOTES: (1) Merck KGaA, Darmstadt, Germany / Mix the ingredients of phase A with appropriate stirring Ronastar® Diamond Black IQ provides lustrous depth, while Xirona® Nordic Sunset EMD Performance Materials equipment (e.g. propeller stirrer) until homogeneous. Add lends eye catching color travel reflectance to transform rich Colorona® Dark Blue into a (2) SLI Chemicals GmbH dissolved phase B while stirring thoroughly until whimsical, cloudy shade! (3) Biesterfeld homogeneous. Add phase C and mix gently. Press powders (4) BASF AG into godets with suitable powder press equipment (e.g. (5) Worlée Chemie GmbH Kemwall, 115-125 bar for godet size 36 mm in diameter). 18 All about Blue | Feb 2020
EYE SHADOW GEL SHADES
Elevated Blue Inspired Eye Shadow Gel Shades Marine Midnight Cerulean Royal Mirage Sapphire Cloud Cobalt US-18-151A US-18-151B US-18-151C US-18-151D Xirona® Ronastar® Ronastar® Colorona® Caribbean Blue 10% Diamond Black IQ 8% Diamond Black IQ 3% Dark Blue 10% Colorona® Timiron® Colorona® Light Blue 8% Ronastar® Dark Blue 5% Splendid Blue 7% Ronastar® Blue 4% Blue Sparks 5% 20 All about Blue | Feb 2020
US-18-151A - Formulation example Marine Mirage Eyeshadow Gel INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® Xirona Caribbean Blue 1.17165 (1) MICA, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 10.00 ® Colorona Dark Blue 1.17324 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 5.00 Water, demineralized AQUA (WATER) 68.00 ® Carbopol Ultrez 21 (2) ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER 0.30 B pH Adjuster Neutralizer 0.70 Preservatives PRESERVATIVE q.s. Glycerol, anhydrous 1.04093 (1) GLYCERIN 2.00 Water, demineralized AQUA (WATER) ad 100 SUPPLIERS: PROCEDURE: NOTES: (1) Merck KGaA, Darmstadt, Germany / Disperse all pigments in the water of Phase A. With stirring, add Carbopol Ultrez Xirona® Caribbean Blue lightens rich Colorona® Dark Blue while EMD Performance Materials 21. Mix with high agitation until thoroughly dispersed. Premix the ingredients in also adding oceanic reflectance for a dreamy, watery effect! (2) Gattefossé (Deutschland) GmbH Phase B until a homogeneous solution is obtained. Add Phase B slowly to Phase A while stirring. Adjust the pH to 7.0-7.5 with citric acid, if necessary. 21 All about Blue | Feb 2020
US-18-151B - Formulation example Midnight Sapphire Eyeshadow Gel INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® Timiron Splendid Blue 1.17476 (1) CI 77891 (TITANIUM DIOXIDE), MICA, SILICA 7.00 ® CI 77499 (IRON OXIDES), ALUMINA (OR ALTERNATIVELY: SYNTHETIC SAPPHIRE), SILICA, Ronastar Diamond Black IQ 1.17790 (1) 8.00 CI 77491 (IRON OXIDES) Water, demineralized AQUA (WATER) 68.00 ® Carbopol Ultrez 21 (2) ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER 0.30 B pH Adjuster Neutralizer q.s. Preservatives PRESERVATIVE q.s. Glycerol, anhydrous 1.04093 (1) GLYCERIN 2.00 Water, demineralized AQUA (WATER) ad 100 SUPPLIERS: PROCEDURE: NOTES: (1) Merck KGaA, Darmstadt, Germany / Disperse all pigments in the water of Phase A. With stirring, add Carbopol Ultrez Timiron® Splendid Blue lightens Ronastar® Diamond Black IQ to EMD Performance Materials 21. Mix with high agitation until thoroughly dispersed. Premix the ingredients in allow a bright blue reflectance to shine through resulting for in a (2) Lubrizol Phase B until a homogeneous solution is obtained. Add Phase B slowly to Phase A mysterious blue with watery depths. while stirring. Adjust the pH to 7.0-7.5 with citric acid, if necessary. 22 All about Blue | Feb 2020
US-18-151C - Formulation example Cerulean Cloud Eyeshadow Gel INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® Ronastar Blue 1.17716 (1) CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 4.00 ® CI 77499 (IRON OXIDES), ALUMINA (OR ALTERNATIVELY: SYNTHETIC SAPPHIRE), SILICA, Ronastar Diamond Black IQ 1.17790 (1) 3.00 CI 77491 (IRON OXIDES) ® Colorona Light Blue 1.17323 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 8.00 Water, demineralized AQUA (WATER) 68.00 ® Carbopol Ultrez 21 (2) ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER 0.30 B pH Adjuster Neutralizer q.s. Preservatives PRESERVATIVE q.s. Glycerol, anhydrous 1.04093 (1) GLYCERIN 2.00 Water, demineralized AQUA (WATER) ad 100 SUPPLIERS: PROCEDURE: NOTES: (1) Merck KGaA, Darmstadt, Germany / Disperse all pigments in the water of Phase A. With stirring, add Carbopol Ultrez Ethereal Colorona® Light Blue is transformed by lustrous EMD Performance Materials 21. Mix with high agitation until thoroughly dispersed. Premix the ingredients in Ronastar® Diamond Black IQ and effervescent Ronastar® (2) Gattefossé (Deutschland) GmbH Phase B until a homogeneous solution is obtained. Add Phase B slowly to Phase A Blue for a tranquil blue with next level reflectance. while stirring. Adjust the pH to 7.0-7.5 with citric acid, if necessary. 23 All about Blue | Feb 2020
US-18-151D - Formulation example Royal Cobalt Eyeshadow Gel INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® Colorona Dark Blue 1.17324 (1) MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE) 10.00 ® Ronastar Blue Sparks 1.17045 (1) CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 5.00 Water, demineralized AQUA (WATER) 68.00 ® Carbopol Ultrez 21 (2) ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER 0.30 B pH Adjuster Neutralizer 0.70 Preservatives (q.s.) PRESERVATIVE 0.00 Glycerol, anhydrous 1.04093 (1) GLYCERIN 2.00 Water, demineralized AQUA (WATER) ad 100 SUPPLIERS: PROCEDURE: NOTES: (1) Merck KGaA, Darmstadt, Germany / Disperse all pigments in the water of Phase A. With stirring, add Carbopol Ultrez Rich, full bodied Colorona® Dark Blue is lightened and brightened EMD Performance Materials 21. Mix with high agitation until thoroughly dispersed. Premix the ingredients in with the incorporation of Ronastar® Blue Sparks, for a dynamic (2) Gattefossé (Deutschland) GmbH Phase B until a homogeneous solution is obtained. Add Phase B slowly to Phase A and dramatic jewel toned aesthetic. while stirring. Adjust the pH to 7.0-7.5 with citric acid, if necessary. 24 All about Blue | Feb 2020
Elevated Blue Inspired Highlighter Moonstone Dew 25 All about Blue | Feb 2020
US-P156-18-11B - Formulation example Moonstone Dew Highlighting Powder INGREDIENTS ART.NO. INCI EU (INCI US) [%] A ® Xirona Caribbean Blue 1.17165 (1) MICA, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE 46.65 C ® Parteck LUB Talc 1.08070 (1) TALC ad 100 Bole white 1.05006 (1) KAOLIN 9.00 Preservatives PRESERVATIVE q.s. C Mackaderm DDA (2) DIOCTYLDODECYL ADIPATE 1.11 ® Miglyol 812 N (3) CAPRYLIC/CAPRIC TRIGLYCERIDE 1.11 all-rac-alpha-Tocopheryl acetate 5.00952 (1) TOCOPHERYL ACETATE 0.11 SUPPLIERS: PROCEDURE: NOTES: (1) Merck KGaA, Darmstadt, Germany / Grind the ingredients of phase B until the blend is homogeneous. Harness the powder of cool, holographic reflectance with Xirona® Caribbean Blue EMD Performance Materials Add the pigments of phase A and stir with a propeller stirrer. for refreshed look.The amount of pearlescent pigments can be varied and is (2) Brenntag Chemiepartner GmbH Then add premixed phase C while stirring strongly. compensated by the amount of talc and kaolin used. (3) IOI Oleo GmbH 26 All about Blue | Feb 2020
COBALT CREATION Understanding Color Theory & Utilizing the Principles to Create a Multitude of Impactful Looks 27 All about Blue | Feb 2020
Elevated Blue Applying color principles yields artful, on-trend looks Color Wheel – Rich Blue Family Color Combos Based on Color Principles Monochromatic- Simple, Low contrast Complementary- Dynamic, High contrast Triadic- Fun, Medium Contrast Analogous- Sophisticated, Medium Contrast 28 All about Blue | Feb 2020
Elevated Blue - strategic shade pairings Monochromatic recommendations Monochromatic: variations of shades, tints, and tones of a single color. A monochromatic blue aesthetic creates drama and whimsy. 2.5% Colorona® Colorona® 60% Colorona® 2.6% Colorona® Dark Blue Dark Blue Dark Blue Dark Blue 2.5% Colorona® 10% Colorona® 1.4% Ronastar® Blackstar Blue Blackstar Blue Diamond Black IQ 30% RonaFlair® 1% Colorona® Low Luster Pigment Patagonian Purple 29 All about Blue | Feb 2020
Elevation of the Blue - strategic shade pairings Analogous recommendations Analogous: a color and the shade right next to it on the wheel. Vibrant electric blue and jewel tone berry creates a vibrant peacock effect. Icy Mint Loose Powder Neofolk Powder Pigment Cosmic Sky Nail Polish (W 19-24) (S 19-4) (S 19-24) 13.75% Timiron® Splendid Green 60% Colorona® Dark Blue 3% Timiron® Halo White 2.5% Colorona® Majestic Green 40% Colorona® Majestic Green 1.5% Xirona® Golden Sky 2.5% Colorona® Dark Blue 0.5% Colorona® Dark Blue 1% Colorona® Majestic Green 30 All about Blue | Feb 2020
Elevation of the Blue - strategic shade pairings Analogous recommendations Analogous: a color and the shade right next to it on the wheel. Vibrant electric blue and jewel tone berry creates a vibrant peacock effect. Techno Sensitive Colorona® Iodized Life Powder Fun Lab Powder Pigment (S 17-2) Light Blue Pigment (S 18-4) (S 18-2) 60% Timiron® Splendid Blue 40% Colorona® Dark Blue 40% 75% Xirona® Golden Sky 10% Colorona® Dark Blue 40% Timiron® Splendid Gold 25% Colorona® Dark Blue 30% Timiron® Supersheen 20% Timiron® SynWhite Satin MP-1001 31 All about Blue | Feb 2020
Elevation of the Blue - strategic shade pairings Analogous recommendations Analogous: a color and the shade right next to it on the wheel. Vibrant electric blue and jewel tone berry creates a vibrant peacock effect. Crème de Cassis Purple Rain Nail Bohemian Berry Pink Sapphire Lipstick (W 17-42) Polish (S 13-35) Eyeshadow (W 19-42) (S 20-22) 8% Ronastar® 1.8% Colorona® 26.5% Colorona® 14.5% Colorona® Diamond Black IQ Mica Black Bordeaux SynBerry Pink 4% Colorona® Blackstar Blue 1.2% Colorona® 2.5% Colorona® 6% Ronastar® 3% Colorona® Bordeaux Bordeaux Dark Blue Black Allure 4% Red 7/Castor Oil 1% Ronastar® 1.0% Ronastar® 6.5% Red 7/Castor Oil Dispersion Purple Sparks Black Dispersion 32 All about Blue | Feb 2020
Elevation of the Blue - strategic shade pairings Analogous recommendations Analogous: a color and the shade right next to it on the wheel. Vibrant electric blue and jewel tone berry creates a vibrant peacock effect. Colorona® Patagonian Sin Creamy Eyeshadow Luxurious Lilac Nail Polish Purple (S 13-11) (W 15-43) 5% Timiron® Super Violet 4% Colorona® Patagonian Purple 5% RonaFlair® Soft Sphere 2% Red Dispersion 20% Colorona® Patagonian Purple 33 All about Blue | Feb 2020
Elevated Blue - strategic shade pairings Complementary recommendations Complementary: a color and its exact opposite on the wheel. Rich blue is paired with warm orange shades for an impressive color aesthetic that turns heads. Modern Harlequin Pigment Antique Orange Liquid Move Up Pigment Powder (S 18-3) Eye Liner (S 16-12) Powder (S 17-1) 10% Colorona® Imperial Citrine 6% Colorona® 75% Colorona® Tangerine Orange 60% Colorona® Tangerine Orange Tangerine Orange 25% Timiron® Splendid Copper 30% Timiron® SynBeam Gold 34 All about Blue | Feb 2020
Elevated Blue - strategic shade pairings Complementary recommendations Complementary: a color and its exact opposite on the wheel. Rich blue is paired with warm orange shades for an impressive color aesthetic that turns heads. Nevada Sun All-in-One Powder Africa Eyeshadow Wonderful Blush (S 19-41) (S 13-31) (S 13-12) 18.5% Colorona® Tangerine Orange 3% Xirona® Le Rouge 18.25% Colorona® Imperial Topaz 10% Ronastar® Golden Lights 1.5% Colorona® SynCopper 9.25% Colorona® SynCranberry 1.5% Colorona® Bright Gold 1% Colorona® Blackstar Red 1.25% Ronastar® Golden Jewel 35 All about Blue | Feb 2020
BLUE BOUNTY Additional insights to create blue aesthetics 36
BRING NEW MEANING TO ‘GETTING THE BLUES’! 37 All about Blue | Feb 2020
Elevated Blue Strategic blending can yield a multitude of shades & finishes Interference Offerings Alter Depth Alter the temperature of a shade; the Colorona® Blackstar Blue adds depth 5% Colorona® addition of an interference blue can result in while also imparting a unique blue Blackstar Blue + a “cooler” hue reflectance 95% Timiron® Red shades can be made lighter with a cool, Colorona® Dark Blue can also impart Splendid Blue shimmering finish by incorporating an depth to a color without the “dirtiness” interference blue. of black Likewise, Colorona® Light Blue can be transformed with a black pigment (i.e Blue Creation without Ronastar® Diamond Black IQ or 15% Colorona® Ferric Ferrocyanide Ronastar® Black Allure) into a sultry, Blackstar Blue + gray-blue or gothic pastel 85% Ronastar® Blues can be created by mixing an Blue Sparks Interference Blue with a dark pigment (i.e. Colorona® Diamond Black IQ or Colorona® Patagonia Purple) These blues tend to be more stable in formulations and do not have the associated THE EFFECT POSSIBILITIES regulatory restrictions 38 All about Blue | Feb 2020 ARE ENDLESS!!
Elevated Blue Coming soon! REACH OUT TO THE STARS! Ronastar® Blue Lights Stay tuned as our new addition, Ronastar® Blue Lights suffuses each ounce of texture with hovering marbles of indigo sparkle for a zero-gravity effect and visual depth! Add a blue living sparkle or metallic effect to color cosmetics or add a dash to personal care products for a visually refreshing kick! 39 All about Blue | Feb 2020
ELEVATED BLUE
Elevated Blue Experience the blue from our portfolio 117324 117323 Colorona® Dark Blue Colorona® Light Blue Substrate: Mica-based Substrate: Silica-based Particle size: 10-60µm Particle size: 10-60µm Color: A classic azure with Color: Rich blue that depicts cloudy, impactful rich color intensity icy themes 117076 117045 Ronastar® Aqua Sparks Ronastar® Blue Sparks Substrate: Ca-Al Borosilicate Substrate: Ca-Al Borosilicate Particle size: 20-200µm Particle size: 20-200µm Color: Large particle, glass flake Color: Large particle, glass flake interference offering a bright aqua interference offering a rich blue blue sparkle effect sparkle effect (Ronastar® Blue is same color and substrate with slightly smaller particle size) 41 All about Blue | Feb 2020
Elevated Blue Experience the blue from our portfolio 117165 117499 Xirona® Caribbean Blue Xirona® Golden Sky Substrate: Mica-based Substrate: Silica-based Particle size: 10-60µm Particle size: 5-50µm Color: Neptunian appeal Color: Celestial morning sky is achieved with turquoise-blue- captured with gold, silver-green and violet color travel effect blue color travel effect 117457 117476 Timiron® Arctic Silver Timiron® Splendid Blue Substrate: Mica-based Substrate: Mica-based Particle size: 10-60µm Particle size: 10-60µm Color: Silver white pigment that Color: Interference effect with adds unique frost effect. Innovative intense reflectance and chroma due silica layering technology for an to innovative layering technology; impactful icy blue flash of adds coolness to any blend reflectance (Additional Blue interference offerings: Timiron® Silk Blue, Timiron® Super Blue, Timiron® Starlight Blue, Timiron® SynBeam Blue (varying particle sizes/substrates) 42 All about Blue | Feb 2020
Elevated Blue Experience the blue from our portfolio 117463 Colorona® Blackstar Blue Substrate: Mica-based Particle size: 10-60µm Color: A midnight blue aesthetic for a saturated dark shade for depth and a unique royal reflectance 43 All about Blue | Feb 2020
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