ENGAGE - AIB LIGHTS THE WAY TO IRELAND'S BIGGEST EVER OOH SPECIAL - JANUARY 2019 - PML Group
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ENGAGE J A N U A R Y 2 0 1 9
AER LINGUS LAUNCHES DYNAMIC
JANUARY SALE
GAS NETWORKS IRELAND LOOKS
TO THE FUTURE
AIB LIGHTS THE WAY TO IRELAND’S BIGGEST EVER OOH SPECIAL CARR’S CRACKERS FOR OOH
1
Amy Harrington (Rothco), Pat Cassidy (PML Group), Mark Brennan (AIB), Manuel Yoacham (Starcom),
Orlagh Keane (Source out of home), Kieran Lynch (Starcom), Chris Collins (JCDecaux), Fiona Mahon (AIB)
CAMPAIGNS
AIB LIGHTS THE WAY TO IRELAND’S BIGGEST EVER OOH SPECIAL
As part of its OOH media planning, AIB unveiled a customised billboard on Wednesday January campaign with creative produced by Rothco and the special build supplied by Eclipse 3d. The
16th 2019 for its ‘Belief is Everywhere’ campaign. Utilising the full width of the 240 Sheet, it is the 240 Sheet is maintained by media owner, JCDecaux.
largest special build ever produced in the Irish market.
Mark Brennan, Head of Marketing at AIB said “The OOH special is an amazing way to reinforce
Located in Ranelagh, the 240-Sheet special was an iteration of the AIB ‘Belief is Everywhere’ our Backing Belief creative platform for AIB Homes and bring to life our new campaign in such a
TVC and consisted of a 2D landscape with iconic structures and various houses standing out creative and impactful way. All credit to the extensive team involved in producing the largest
from the billboard. With 1,000 LED lights included and over 2km of electrical cable, a series of OOH special ever seen in Ireland and we’re delighted to be the first brand behind such a
cut outs and windows spanned across the 90 sqm canvas that lit up sequentially. spectacular build.”
AIB launched its ‘Belief is Everywhere’ campaign in October 2018 with a TVC that shows selected Manuel Yoacham, Business Director in Starcom, part of Core, commented on the activation
windows in homes across Ireland light up to the sound of a melodic music-box, bringing to life “OOH is such a powerful platform, which we recognize as a key channel for AIB Group. Achieving
and recognising the hard work and belief that Irish people demonstrate in the house purchase cut through in a competitive market like mortgages is key, and we identified a special build for
process. The campaign ran across OOH, TV, Cinema, Social and Search this month. awe and impact and the finished product is fantastic.”
Supplementing the special, classic OOH formats across roadside and commuter environments, Orlagh Keane, Senior Account Manager at Source out of home said of the campaign:
such as 48 Sheets, Commuter Squares and the Digipole, located in Ballsbridge, aided broad ‘’We’re delighted to be involved in the execution of this expansive and impactful illumination
reach and increased frequency in the capital. special for AIB. A great complement to the TVC, OOH allows the campaign to extend beyond
the screen and brings it to life in the real world, engaging passers- by travelling on the high
Starcom and Source out of home Ireland were responsible for the placement of the OOH footfall, high traffic street as well as earning considerable traction and top-of-mind awareness.’
Media: Starcom - Creative: Rothco - OOH Agency: Source out of home
2
Aer Lingus announced its January sale and embarked on an advertising burst to promote 3 million discounted
seats.
As part of the campaign, the airline unveiled an innovative contextual OOH campaign incorporating classic
formats alongside Dynamic digital screens and a special build. The multi-content campaign sought to build
awareness of the sale, connect with an in-market audience and as a result, drive conversion.
For the Digital OOH aspect of the campaign, multiple data triggers were incorporated using PML Group’s
Dynamic platform to deliver a multi-content campaign and create engaging and optimised content for the
audience.
A countdown trigger to the sale’s end date ticked down on Connolly Station’s Digital Gallery. On the Adshel Live
netwo longside t e ountdown di e ent e ti e e e utions we e s own b sed on edefined we t e
t igge s. e ifi t glines we e on s ow wit s ing in unn in t igge ed w en it w s ining nd
inte ee e u e ee e t igge ed w en t e te e tu e d o ed below deg ees.
A 48 Sheet special was also included in the OOH campaign with the billboard on Upper Grand Canal Street
integ ted wit otion senso s w i b ig tened u t e sun nd in t ble ings wit in t e e ti e s eo le
walked by, attracting their attention.
Laura Noble (Clear Channel), Nathalie Dooley (Carat), Amy Jope (Carat),
Ashley Keating (Aer Lingus), Deirdre O’Hehir (Aer Lingus), Niamh Daly (PML) A data informed approach to the OOH planning led to a smarter campaign, with PML Group’s Pinpoint mapping
data ensuring accurate targeting and OCS travel and consumer survey informing that those who travel once
a year or more on holidays are more likely to be interested in dynamic content displaying on DOOH.
69% state they are interested in messages relevant to weather (Index: 104) while 64% are keen on messaging
relevant to a countdown (Index: 103)
Carat and PML were responsible for the Outdoor planning, with creative produced by Kessler Kramer and the
special build supplied by Eclipse media.
i l enio ount n ge t s id o t e ign “We were delighted to kick off this multi-
layered campaign for Aer Lingus and aid the activation of its January sale by enhancing the campaign further
through weather triggered content & countdown timers. Making a big impression with our 48 Sheet special,
building coverage through classic formats and engaging the audience with tailored content on digital screens
allowed us to create a truly cohesive and comprehensive campaign for Aer Lingus across the entire OOH
sphere. “
Dara McMahon – Director of Marketing & Digital Experience at Aer Lingus comments: “The dynamic OOH for
AER LINGUS LAUNCHES our January Sale across national retail & transport locations was a fun & engaging addition to our campaign
that captured the attention of our target audience through weather triggered content, a motion activated 48
JANUARY SALE WITH Sheet special & countdown timers to sale end, encouraging commuters & shoppers to take advantage of the
great deals with Aer Lingus & look forward to bringing on the sun.”
INNOVATIVE OOH CAMPAIGN Media: Carat - Creative: KesselsKrammer - OOH Agency: PML
3
ENERGIA POWERS EVERYDAY
The new year brought a new brand direction for energia, who unveiled its latest marketing
ign in t e fi st le o t e e t t o used on its esen e in ubli en i on ents nd
everyday life.
The ‘Power Behind Your Power’ campaign centred on the role energia has in providing energy
to keep Ireland going, from powering classrooms around the country to the streetlights that
guide your way.
Designed for a push to attract switcher customers in 2019, energia powered an OOH campaign
to promote its prominence in the market and highlight the scale of the energy provider with 48
Sheets, T-Sides and Bus Shelters all providing coverage for the campaign.
Media: Vizeum - Creative: Boys & Girls - OOH Agency: PML
4
CAMPAIGNS
Gas Networks Ireland took to OOH in January to set an agenda for the years ahead.
In its new campaign, Progress Naturally, the company communicated its efforts in moving Ireland
towards a cleaner future as they prepare to introduce fully renewable gas to the network.
The wonderful, vibrant OOH creative was a marker to let the public know their ambitions and
vision for changing Ireland’s energy future.
A combination of formats in the retail, commuter and roadside environments were used to
build frequency and to strategically place the campaign for optimal reach.
GAS NETWORKS IRELAND A domination of the escalator panels in Pearse street station gave a concentrated presence to
the campaign where a huge cross section of demographics are in situ.
LOOKS TO THE FUTURE Media: Carat - Creative: Rothco - OOH Agency: PML
5
MOVERS ARE THE TARGET FOR
ULSTER BANK IN MORTGAGE
CAMPAIGN
o tg ge o e ings we e uge ele ent o t e fin n e se to s o us l st e nd t is e CAMPAIGNS
seems to be no different as Ulster Bank introduces its latest wave of advertising for its mortgages.
In the newest instalment under its ‘Help for What Matters’ proposition, Ulster Bank targets the
o e s nd swit e s et wit outg owing ouse t e e ise o t e ign t nsl ted
via a series of homely images that depicts the need for more breathing space. Ulster Bank also
o uni tes its o el nd s lowest nd e fi ed tes.
n luding its se te s wit in t e e ti e t e udien e n find t e in o tion t e need
at the click of a button with the campaign capitalising on the natural collaboration of OOH and
mobile.
19% have researched a product/service on a mobile phone as a direct result of seeing an OOH
ad in the past week (OCS)
Ulster bank undertook a domination of the East Link Adshel portfolio, Commuter Points on Tara
t eet s t tion l t o s longside t e gig nti eet lo ted in e enu e ll ig t fi
areas in the city.
Large, Digital and Transport formats completed the OOH mixture.
Media: Spark Foundry - Creative: In the Company of Huskies - OOH Agency: PML
6
CAMPAIGNS
CARR’S CRACKERS FOR OOH
s l un ed new ign to o ote its tb e d nd is b e d nges t
time when consumers have a heightened interest in the healthy food market.
The Irish owned brand used day-part copy to communicate that its range is perfect, all day, every
d using su o lines s un wit oul ond s e e de o is nd ood ood
ood o n t es enings o t iting o longside out w te ing e ti e.
Carr’s wished to entice the audience and targeted them in retail environments with POS led
formats such as SuperValu Screens and Retail Digital to capitalise on the last opportunity to
in uen e u sing.
o ubline s g ee o ts in uen e t ei u ses w en s o ing t is ose to
w en loo ing t t e e old ge g ou . i
Media: PHD - Creative: Pluto - OOH Agency: Source out of home
7
Media: Mediaworks - Creative: Linneys - OOH Agency: Source out of home
CAMPAIGNS
Media: Carat - Creative: Rothco - OOH Agency: PML
AER LINGUS, GUINNESS AND MCDONALD’S AMONG LAUNCH
CAMPAIGNS ON NEW DIGIPANELS NETWORK
JCDecaux has launched a new network of 43 digital screens, called Digipanels, in Dublin According to Pat Mannion, Commercial Director of JCDecaux: “the launch of Digipanels
city centre, replacing the pre-existing network of paper poster units. in Dublin is a further endorsement of our total commitment to the Irish advertising market.
i ing d e tise s signifi nt digit l esen e in e iu lo tions on t e st eets o ublin
is is t e fi st igit l ut o o e netwo in t e e ubli o el nd w i is on st eet gi ing will change how we communicate with our audience. Our clients will have a new level of
advertisers access to very substantial audiences in key commercial and highly sought-after e ibilit in ow t e use ut o o e. nd t e e is lot o e to o e o e u . u
areas in the city. netwo o in digit l s eens will ontinue to g ow signifi ntl wit t e int odu tion o
digital Bus Shelters later this year”.
The Digipanel screens are 86 inches making them the largest units of their kind in Ireland and
pictures are broadcast in 4K, ultra HD which means that content stands out from afar and
the quality of the ads on display look spectacular.
8
N E W S
Orla Patton has joined the client service team
at PML as Client Service Executive. A native of
Australia, Orla previously worked for Accenture.
GSK is promoting its Panadol range across Best of luck to her in her new role.
Visualise’s PharmaSeen TV network through
a campaign placed by Mediaworks and
Source out of home. The digital signage
PANADOL HEADS TO
l to w s e ted s e ifi ll o
the pharmacy retail environment. The
channel content includes engaging health
PHARMASEEN TV awareness messaging, pharmacy messages
and relevant supplier advertising.
Our proprietary Outdoor Consumer Study
(OCS) indicates that 74% of adults notice
CAMPAIGNS
advertising in pharmacies and a further 74%
of them more likely to consider a product as
a result of such advertising.
GSK, one of the world’s leading healthcare
companies, employs 1,700 people across
four locations in Ireland. GSK in Dungarvan,
Co. Waterford, is the global home of
n dol ound . billion n dol t blets
are produced here each year.
“For a long time now, we have thought that
Panadol is one of Ireland’s best kept secrets.
We believe it is the 700-strong team we
have here at our site that has helped make
Panadol a global success for decades.”
Brian Fox, GSK Dungarvan Site Director
Media: Mediaworks -
OOH Agency: Source out of home
9
D M A A W A R D S
Cadbury Premier League Dynamic Shortlisted for DMAs Countdown Data-Driven
e e t illed to e been nnoun ed s fin list wit t o t e igit l edi w ds
for our Dynamic DOOH campaign for Cadbury Premier League Match and Win in the Retail &
Consumer Goods category.
The centrepiece of the campaign encompasses dynamic scheduling and multiple data triggers
THE DYNAMIC DIFFERENCE
to create compelling creative relevant to the target audience. PML Group’s Dynamic CMS
platform was amalgamated with various media owners’ digital screens to optimise the content PML Group recently teamed up with Amárach research to study and measure the impact of using
served in high footfall retail environments. Dynamic creative elements in Cadbury’s Premier League Digital OOH campaign. A wide range of
campaign metrics were measured, and compared their impact using generic copy versus the Dynamic
elements including a countdown clock and live data in the form of match scores. A brief overview of
Encouraging shoppers to enter the competition, a live countdown ticked down to the Match
findings is outlined below.
nd in ent de dline w ile t fi tu es nd li e s o e u d tes e ed on s eens
on match days. These live scores, provided by Opta were ingested into the Dynamic platform.
e winne s will be e e led on t e e ening o id t eb u in t e l ton otel u lington
Road, Dublin. +5% ‘Stands Out’ +13% ‘Is Informative’
+23%
+24% ‘Is Appealing’ +11% ‘Is Memorable’
Spontaneous Recall
for Dynamic
+18% ‘Is Effective’ +11% ‘Is different to other
forms of advertising’
Contact us at PML Group to learn more about optimising your OOH through Dynamic.
info@pmlgroup.ie // pmlgroup.ie
10New to OOH
A big welcome to OOH for a range of brands who hit the streets in January!
Advertiser: Nestlé Advertiser: Lidl Advertiser: Glanbia
Media: Mindshare Media: Mediaworks Media: Carat
Creative: JWT Folk Creative: BBDO Creative: BBDO
OOH Agency: Source out of home OOH Agency: Source out of home OOH Agency: PML
11O O H I L I K E . . . Cian Fanning
Marketing and Acquisition Manager
Cadbury Dairy Milk Avantcard
WHAT DO YOU THINK OF THE CREATIVE?
t s onfident ou geous nd onside ed. t fills e wit bot int igue nd wonde ent.
The ‘aaahh’ followed by the ‘ooohh’, and I love it. I’ve always been a fan of simple
creative. The witty one-liners, the iconic protagonists, maybe even a jazzy jingle. But
this campaign is a true testament to years upon years of strong brand building. Not
many brands can own a colour. Purple is to Cadbury like 3 lines are to Adidas.
This is a risk that has paid off. How did they get this across the line? I would have loved
to have read the creative brief for this. Where do you start?
In fact no logos were hurt in the making of this ad campaign… nor were they featured.
You could argue that the colour palette alone or the milk glasses icon are logos of
sorts, but it’s not very often you get sign off from senior leaders in an organisation to
purposefully omit a logotype that prominently features an R-mark. Legal departments
take note. I applaud such pluck.
IN YOUR VIEW, WHY DOES THE CAMPAIGN WORK ON OOH?
Everywhere I went I was catching glimpses of purple in the corner of my eye. OOH
is a great channel for getting exposure but too often creative just blends into the
b g ound be use b nds don t e t e onfiden e to ee t ings si le nd
lead with a simple message.
We have that in spades… or lack of here. That soft and gentle gradient leading your
eyes down to the main consumer facing line – “there’s a glass and a half in everyone”
g in not e b nd ssets we e ll now o e s. e e s no need to fi it i it s
not broken.
For me, though, this campaign really nails the use of the Out of Home locations and
edi s es. e oundels in t e es t onnoll t tion e ed to ow into
the animated screens below. And the screens took full advantages of this, bringing Media: Carat - Creative: Design+ / VCCP - OOH Agency: PML
the glass and half message to life. I would love to know how this performed for sales.
12G U E S T A R T I C L E
Daniel Carey
How OOH Advertising Can Strategy Director, Posterscope
Reposition Your Brand
To reposition your brand, you need to tell a compelling new story, to a large and relevant audience, in an other actions, from product purchase, to search, to social amplification. All of which it can be argued is
engaging and authentic way. You also need to do it repeatedly over a long period, to ensure that your key when repositioning a brand.
new positioning isn’t merely a moment in time, but a long-term focus underpinned by a clear consistent
message. It’s not something that can be done overnight. As proven in Les Binet and Peter Field’s brilliant OOH gives brands a platform to target audiences repeatedly
study ‘The Long and Short of It’, long-term brand success, needs a long-term solution. It can’t purely be In the same way that OOH is a great broadcast medium, it is also one that offers brands the opportunity
delivered through short-term activations and a focus on instant ROI delivery. And brand repositioning is to deliver a high frequency of message. This is key for brand repositioning, because in an increasingly
no different. cluttered media marketplace, where consumers are inundated with advertising messages throughout their
day, ensuring your communications are the ones that stand out is essential. This is why OOH can help as it
For this reason, OOH has always been an essential part of both the brand building and brand repositioning allows brands to display their content multiple times, in relevant locations and on appropriate, impactful
process and in fact, with the medium evolving at pace in recent years, it can be argued that it is only formats, all of which can aid standout for brands and in turn, greater awareness and engagement.
becoming more vital.
OOH lets brands communicate in an authentic way
When looking at what is required to deliver brand repositioning, there is great synergy with the key and For brands to reposition successfully, it’s, of course, vital to display their content in a way that is honest,
growing strengths of OOH: unobtrusive, safe and on platforms that are in keeping with the messages that the brand is looking to
deliver. OOH, as a medium, is in the public space, so benefits from increased levels of trust in comparison
OOH provides a platform to tell a compelling story to other mediums, especially in the era of fake news and clickbait becoming increasingly prevalent. If
With the introduction of Digital changing the OOH market significantly over the last five years, the brands are willing to make statements on a billboard in a shared public space for example, then the
opportunity for brands to deliver more engaging, more compelling and more memorable communications public themselves are more likely to trust that what is being displayed is true.
in the medium has increased exponentially. With Digital OOH (DOOH) now available in every major
environment, brands are increasingly able to deliver dynamic, full-motion creative to consumers, at scale. In addition, with DOOH now allowing these messages to be tailored to key moments in consumers
everyday lives, OOH is one of the only mediums that is embraced by the public. It’s not something that
OOH delivers brand communications to a large and relevant audience interrupts your viewing habits or pops up whilst your searching for content. OOH advertising is something
OOH has and always will be a key broadcast medium. However, in recent years, media owners have that is displayed in locations and at times when people are often looking for a distraction or where it
invested heavily in location-based, data-led planning tools. These tools have allowed planners to identify improves the environment in which it’s served.
and locate audiences based on not just demographic information, but also on both real world and
online behaviours. For brands, the benefits of being able to serve relevant content, in a brand safe environment and where
consumers don’t feel their experience is being diminished is significant and this, along with the reasons
From using anonymised credit card data to identify spend locations for certain categories, to mobile mentioned above is why OOH is a key medium for brand repositioning.
app/search data allowing planners to understand physical hotspots that people engage with relevant
products, services or subjects online, OOH is now a channel that can still deliver macro reach but is
increasingly optimised at a micro level.
This increased targeting, whilst still being able to deliver broadcast reach, has meant that OOH is able to
ensure brands communications are placed in locations that are best placed to drive awareness, but also
13SOCIABLE MEDIA
14Planet OOH Jetstar: Dream Destinations
Australian airline Jetstar used eye tracking technology
to determine the dream destinations of passers-by in a
uni ue ust li n fi st ut o o e ign.
Using eye tracking technology, the campaign was able
to determine the exact area of the ad people were
looking at, and then serve a message relevant to their
gaze, thanks to a custom-built application and software.
The panels featured a range of destinations from
Jetstar’s Christmas Sale, including Honolulu, Ho Chi Minh
City, Gold Coast and Perth. People naturally looked at
their dream location, while eye tracking technology
registered the movement of their eyes. Based on this
movement, the panels either told people the sale price
o ig t to t t destin tion o dis ensed etst it
d to t e lue o llowing ti i nts to boo
t e ig t t e sel es.
Meet The Egg at Oslo bus shelter
Inspired by the very normal egg that broke Instagram’s world record, Norwegian white meat and egg
processing company Prior teamed up with JCDecaux Norway to showcase an egg at a bus shelter in
Oslo.
15Planet OOH
Dollar Shave Club takes over Times Square with diverse group
of billboard stars
New York’s Times Square featured more than a ball drop on New Year’s Eve. It also featured
dropped trousers, a drag queen, a man in a turban and a hairy guy in his skivvies, thanks to men’s
grooming brand Dollar Shave Club.
The nine billboards are a continuation of Dollar Shave Club’s efforts to go beyond just razors and
promote a whole line of products, including cologne, beard oil, shampoo, hair products and
toothpaste.
Detran-RN: Consequences
One features an older man in his underwear, peering down his briefs with the tag line, “Dollar
Brazil has one of the highest rates of motorcycle accidents in the world. Therefore, it’s important to Cologne for spraying on your neck, wrists, clothes or even your junkyard Club.”
odu e e ti e i t ul nd e fi ient d e tising igns to ise w eness nd edu te
bi e s bout be iou in t fi . te ll t ous ndt o se ond n e onse uen es o The one with the man in a turban states “Dollar Beard Oil because for some people, beards are a
the rest of your life. religion Club.”
16I N T E L L I G E N C E
CYCLES 25 - 26 2018
TOP RECALL TOP RATED
1. 1.
Dunnes Stores - Format: Bus Shelter - Media: Carat Guinness - Format: 48 Sheet - Media: Carat
Creative: In-House - OOH Agency: Source out of home Creative: AMV BBDO - OOH Agency: Source out of home
2. 3. 2. 3.
McDonald’s Festive Menu AIB - Car Finance Bord Na Mona Repak
Format: Bus Shelter Format: Bus Shelter Format: Tesco Live Format: Bus Shelter - Media: Mediaworks
Media: Mediaworks Media: Starcom Media: OMD Creative: Marketing Network
Creative: TBWA Creative: Rothco Creative: Chemistry OOH Agency: Source out of home
OOH Agency: Source out of home OOH Agency: Source out of home OOH Agency: Source out of home
17I N T E L L I G E N C E TOP CAMPAIGNS
DECEMBER 2018 CYCLES 25 – 26
€k €200k €400k €600k €800k
Lidl
Coca Cola
7UP Free
National Lottery - Millionaire Raffle
Guinness
Dunnes Stores
Cadbury Dairy Milk
Lucozade Energy
Rockshore
Burger King Texas BBQ King
1 Lidl €903k 9 Rockshore €307k
Aquaman - Warner Bros.
2 Coca Cola €688k 10 u ge ing e s ing €278k
Smirnoff
3 7UP Free €624k 11 Aquaman - Warner Bros. €273k
Sky Cinema
4 tion l otte illion i e e 12 Smirnoff
Perrigo Cold & Flu
Guinness €470k 13 Sky Cinema €233k
Carlsberg
6 Dunnes Stores €434k 14 Perrigo Cold & Flu €226k
Large 6 Sheet Transport Digital Other
7 Cadbury Dairy Milk €393k Carlsberg €207k
Large 6 Sheet Transport Digital Other 8 Lucozade Energy €322k
ll figu es b sed on dis l lue t te d. 18I N T E L L I G E N C E TOP CATEGORIES
DECEMBER 2018 CYCLES 25 – 26
€k €1,000k €2,000k €3,000k
Retail Outlets
Soft Drinks
Beers & Ciders
Wines & Spirits
QSRs
Films
Tourism & Travel
Confectionery &
Snacking
Telecoms 1 Retail Outlets €3,142k 6 Films
2 Soft Drinks €2,107k 7 Tourism & Travel €706k
Media
3 Beers & Ciders 8 Confectionery & Snacking
4 Wines & Spirits €1,222k 9 Telecoms
Large 6 Sheet Transport Digital Other
L a rg e 6 S het T ra n sp o rt D ig it a l Ot h
er
s €794k 10 Media
ll figu es b sed on dis l lue t te d. 19COMPETITION
David O’
Doherty
Thursday 21st March - Vicar Street
Unhook your mindbras. David O’Doherty returns to Dublin’s Vicar St with a brand-new show made up of For a chance to win a pair of tickets tell us:
talking and songs played on a crappy keyboard from 1986.
As seen on BBC2’s Live At The Apollo and Channel 4’s 8 Out Of 10 Cats Does Countdown. David O’ Doherty is best known for starring on what Channel 4 show:
8 Out of 10 Cats
a Catastrophe b Does Countdown
c Hollyoaks
Send your answers to competitions@pmlgroup.ie
Last Month’s Winner:
Congratulations to Sheena Baker Casey from Arnotts who won a pair of tickets to see Tommy Tiernan.
20EVENT GUIDE
JANUARY
4th - 3rd Feb Tommy Tiernan - Paddy Crazy Horse Vicar Street
19th -10th Feb Foil, Arms & Hog - Craicling Vicar Street
22nd - 29th Calendar Girls Bord Gáis Energy Theatre
30th Ozzy Osbourne 3Arena
FEBRUARY
1st Ireland Legends V England Legends RDS Arena - Dublin
1st 6 Nations 2019 Ireland Women V England Women Energia Park - Dublin
2nd The 6 Nations Championship - Ireland V England Aviva Stadium
t d Motown The Musical Bord Gáis Energy Theatre
Closing Date for All Ireland Marketing Awards
7th
Entries
9th Guinness 6 Nations: Scotland v Ireland Edinburgh
14th Post Malone 3Arena Professor Brian Cox
MARCH
14th 3XE Conversion Marketing Conference Croke Park
t Guinness Pro14 - Munster Rugby V Southern Kings Irish Independent Park - Cork
16th Professor Brian Cox 3Arena 1st Twenty One Pilots 3Arena
20th - Mar 3rd Virgin Media Dublin International Film Festival Dublin 1st - 17th Seachtain na Gaeilge Festival
21st 2019 Unibet Premier League Darts 3Arena 2nd Fatboy Slim 3Arena
21st Foil, Arms & Hog Vicar Street 6th Jersey Boys Bord Gáis Energy Theatre
21st -24th Tedfest - Fr. Ted Festival Aran Island 7th DMX Aviva Stadium
22nd Guinness Pro14 - Leinster Rugby V Southern Kings RDS Arena 9th - 10th Dublin Comic Con: Spring Edition Convention Centre
23rd Bellator MMA 3Arena 9th 6 Nations 2019 Ireland Women V France Women Energia Park
24th Guinness 6 Nations: Ireland v Italy Rome 10th The 6 Nations Championship - Ireland V France Aviva Stadium
28th - 2nd Mar Matthew Bourne’s Swan Lake Bord Gáis Energy Theatre t t Cheltenham Festival
17th St Patrick’s DayYou can also read
